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Paul Rudd and Michael Peña don space suits in intergalactic Pepsi Max spot

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Pepsi Max has released a cinema-worthy ad starring Hollywood favourites Paul Rudd and Michael Peña as astronauts who demonstrate the great lengths they’ll go for a sip of the drink. 

As the two space explorers prepare for a rocket launch and run through their pre-flight checklist, they realize they have forgotten critical cargo: a load of Pepsi Max. What ensues is a race against the clock, as the astronauts try to get their hands on the cola before blast-off.

Commenting on his experience shooting the new campaign, Rudd said “It was a total blast, pun intended, to don the Pepsi Max space suit and film this epic space shoot. To be able to do it with the hilarious Michael Peña made it an ‘out of this world’ experience.”

Pepsi worked alongside AMV BBDO to create 'No Can Left Behind', and the film was directed by Academy Award-nominated director, screenwriter and actor Taika Waititi, who is known for his work in both the superhero and comedy genres.

See the work by clicking on the Creative Works box below.

: 'No can left behind'

Agency:
Client:
Date: June 2019
Hollywood A-listers Paul Rudd and Michael Peña star as astronauts in a comedic campaign by AMV for Pepsi that shows just how far they will go for a Pepsi Max.
As the two astronauts prepare for a rocket launch and run through their pre-flight checklist, they realize they have forgotten critical cargo: their Pepsi Max. What ensues a hilarious race against the clock, as the astronauts try to get their hands on the delicious cola before blast-off.
“No Can Left Behind” was directed by Academy Award nominated director, screenwriter and actor Taika Waititi, known for his work in both the super hero and comedy genres.
Credits:
 
 
 
 
 
 
Agency: BBDO
· David Lubars, Chief Creative Officer, BBDO Worldwide
· Michael Pring, Deputy Chairman, AMV BBDO
· David Westland, Art Director, AMV BBDO
· Rob Turner, Copywriter, AMV BBDO
· Bridget Angear, Joint-Chief Strategic Officer, AMV BBDO
· Tom White, Strategy Partner, AMV BBDO
· Yvonne Chalkley, Deputy Head of Moving Image, AMV BBDO
· Mike Logan, Senior Account Director, AMV BBDO
· Patrick Bolton, Senior Account Manager, AMV BBDO
· Alex Beausire, Account Executive, AMV BBDO
Production: Hungry Man Productions
· Taika Waititi, Director
· Simon Duggan, Director of Photography
· Mino Jarjoura, Executive Producer
· Mala Vasan, Producer
Editorial: The Whitehouse Editing London
· John Smith, Editor
· Annabel Bennett, Executive Producer
Finishing: The Mill
· Sean Costellloe, Managing Director
Chris Allen, Executive Producer
Phil Crowe, Shoot supervisor
· Ben Turner, 2D Lead
Alan Williamson, 3D Lead
Color: The Mill
· James Bamford, Colorist
· Kate Michaelis, Producer
Music
· Master: Soundtree Music/ 14th Street Music LLC
· Song: No Can Left Behind Score
· Composer: Luis Almau
· Publishing Information: SOUNDTREE MUSIC PUBLISHING
· Song: For The Love of It
· Composers: M. Wood (BMI), S. Mann (ASCAP), E. Pietropaoli (ASCAP)
· Publishing Information: PEPSICO INC (PEPSICO SONGS DIVISION)
Audio Post Production: Wave Sound Studios
· Parv Thind, Senior Audio Engineer
Tags: United States
 
 
 
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