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Herbal Essences reinvents iconic shower scene at Kew Gardens with a botanical...
Premium: To celebrate Herbal Essences' bio-renew partnership with Kew Gardens, the sensually provocative haircare brand has brought back its iconic in-shower moment - updated for today's...
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Singapore's PUB tugs on heartstrings to draw attention to the importance of...
Premium: Singapore’s Public Utilities Board (PUB) has released an emotive campaign for Hari Raya that tells the story of two young brothers who separated and eventually found resolution through...
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Ramadan around the world: how brands celebrated the Muslim holy month
Premium: As Muslims around the world prepare to celebrate the end of Ramadan, and the end of fasting, by feasting with friends and family, the last of the Ramadan campaigns also draw to a close.Some...
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Standard Chartered shows it’s a bank of action against illegal poaching
Premium: Standard Chartered has launched an ad that aims to show that the brand’s purpose-driven story is not skin deep, by showing how it takes action against illegal poaching.The brand has launched a...
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Tiger creates 20 special edition bottles modeled after Singapore districts
Premium: Tiger Beer has created 20 editions of its bottles that are identifiable by landmarks in each of the districts it represents in Singapore.The artwork on the bottle includes the heritage shop...
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AB InBev wants to lure Chinese drinkers into craft beer with Boxing Cat refresh
Premium: AB InBev has relaunched its Boxing Cat craft beer with the aim of turning Chinese tastes towards the craft beer category.The business brought on R/GA to give the brand a new look, as well as...
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Dove ad tackles stigma surrounding skin conditions in Singapore
Premium: Dove has launched a campaign in Singapore that tackles the issue of living with various skin conditions.The campaign, created by Goodstuph, highlights the plight of four women who are...
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Paul Rudd and Michael Peña don space suits in intergalactic Pepsi Max spot
Premium: Pepsi Max has released a cinema-worthy ad starring Hollywood favourites Paul Rudd and Michael Peña as astronauts who demonstrate the great lengths they’ll go for a sip of the drink. As the two...
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Magnum and Benefit team up in Shanghai for Magnum Beauty Store experience pop-up
Premium: Magnum has launched its Magnum Beauty Store concept in Shanghai, partnering with Benefit on an experiential pop-up that fuses ice cream and beauty services.The event, which took over part of...
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People told they are 'eating a credit card' every week in new WWF campaign
Premium: The WWF has launched a campaign which uses plastic household objects to highlight the amount of plastic that people are ingesting.The campaign, created by Grey, is based on research by WWF...
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Burger King taps into Stranger Things hype with eerie 'Upside Down Whopper'
Premium: Ahead of Stranger Things' anticipated return to Netflix, Burger King is adding to the list of brands tapping into the hype, with the release of a promotional ‘Upside Down Whopper.’As one of...
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JetBlue partners with RuPaul's Drag Race in hilarious innuendo-packed...
Premium: American airline JetBlue and RuPaul's Drag Race are turning up the slay this Pride month with a comical inflight announcement spot to celebrate its newly-named plane, 'Shantay Blue Stay.'...
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Ariel taps Indian superstitions by making team jerseys the Cricket World Cup...
Premium: Detergent brand Ariel wants to make the team jersey a lucky charm as Indian support swells for the Cricket World Cup.The #2011Dobara campaign calls on supporters of the national team to dig...
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Goodstuph celebrates World Pride Month by releasing limited edition...
Premium: Singapore-based social influence marketing agency Goodstuph is pledging its support for the annual Pink Dot rally by creating limited edition t-shirts and risograph prints.Pink Dot, which...
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Animal rights group accuses McDonald's of profiting from extreme chicken...
Premium: A new film from animal rights group The Humane League (THL) and Don't Panic singles out McDonald's over its treatment of chickens.THL argues that unlike other fast food joints like Burger King...
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L.L. Bean urges consumers to get ‘S’more out of Summer’
Premium: Summer may bring more hours of daylight, but research shows that four out of five Americans don’t have enough time to enjoy it. So, on 20 June, L.L. Bean, working with experience agency Jack...
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SodaStream encourages people to accept others for who they are with new Pride...
Premium: Pride Month is a pivotal moment in the calendar year for members of the LGBTQ+ community across the gender spectrum to embrace their identities. In honor of this, SodaStream released a...
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Live Nation brings the concert experience to life with new AR products for...
Premium: Live Nation gives “live” new meaning with the launch of its augmented reality products, designed to create a multifaceted experience for concert and festival audiences — whether they’re on...
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A weekend trip with coworkers? Comfort Hotels thinks you’ll say yes
Premium: They sit in the cubicles around you, commiserate with you about the bad company coffee, trash talk yesterday’s losing sports teams, dish about what you’re all binge-watching. They are your...
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Martell aims to be the alcohol of choice in China with new storytelling hub
Premium: Martell is aiming to recreate scenes in restaurants in China where it is the alcohol of choice for diners.To do this, the Pernod Ricard-owned brand has engaged BBH to create a content series...
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