In a bid to encourage more parents to volunteer, Scouts has released a film called 'Ted's Story' that features the ever-evolving relationship between a dad and his two children.
While the waiting list for young people is at an all-time high, the organisation says it urgently needs 15,000 more adults to volunteer.
The film is, therefore, part of a broader media, social and press campaign to encourage more parents to get involved.
Set within the confines of their family car, the spot follows moments the family share on Tuesdays during drops offs and picks ups from school, before heading to Scouts.
It begins on the first drop off. As the car pulls up slowly to the school gates, the young boy seems dismayed to go in. When he gets back in the car after school, he happily places on his Scouts scarf around his head and the two head off to Scouts together.
The film continues with tender moments shared between the father and son throughout the years. When his little sister is old enough for school, all three go to Scouts together, sharing precious times as a family.
The film ends with the boy old enough to have gone to university, meaning his little sister can move up to the front seat, and the three become two.
The onscreen text then reads: "Scouts. Thanks for all those Tuesday nights."
This is 3angrymen Production's follow-up film to #SkillsForLife, which it produced last year as part of Scouts rebrand.
The production was exclusively helmed by women.
Kevin Yeates, head of creative at Scouts, said: ‘‘From the first conversation to the final film, the team at 3angrymen instinctively and brilliantly knew what this film had to achieve.
"I wanted parents and young people to watch it and think 'that could be me' and take action to get involved with Scouts. I wanted the scenes to showcase how everyday routines can still present opportunities and spring surprises.’’
: 'Ted's Story'
