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Bosch creates Instagram-branded stickers to encourage fans to create their...
Premium: Bosch Home Appliances is tapping on Instagram stories to challenge fans in Singapore to design their dream kitchens with Bosch’s stickers.The German home appliances giant’s newest campaign is...
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Opera Australia displays Aussie love for flair and drama in new campaign
Premium: Opera Australia has launched a campaign that highlights the Australian appetite for drama and over-the-top events.The campaign, created by DDB, is based on the insights that sensationalised...
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Google resurfaces Maya Angelou poem to promote social app Google Duo
Premium: To promote its social app, Google Duo, the tech giant has resurfaced a Maya Angelou monologue recorded for Oprah Winfrey in 2010.The ad demonstrates how Angelou's message of love can be...
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Ce La Vi revamps logo with hand-drawn illustrations of cities it is located in
Premium: Nightclub outlet Ce La Vi has given its logo a makeover based on its signature red umbrellas in each of its locations.The nightclub currently has clubs in Singapore, Hong Kong and Kuala...
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Unfriend cyberbullies on Facebook, IMMAP tells Philippines teens in new campaign
Premium: The Internet and Mobile Marketing Association of the Philippines (IMMAP) has launched a campaign that teaches teenagers about the risks of being online.The campaign, called ‘#ProjectUnfriend’...
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Spark creates sounds of stars to tell stories of Matariki in New Zealand
Premium: New Zealand telco Spark has released a new activation that aims to showcase Maori oral traditions by celebrating Matariki, a star cluster that occurs in late May or early June and marks the...
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Ads We Like: Following 'The Talk' P&G continues fight against racial bias...
Premium: Procter & Gamble (P&G) is continuing the conversation on racial bias by releasing a follow-up to its Emmy award-winning film 'The Talk.'It's been two years since P&G rolled out a...
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Scouts tells a coming-of-age story in the passenger seat in call for more...
Premium: In a bid to encourage more parents to volunteer, Scouts has released a film called 'Ted's Story' that features the ever-evolving relationship between a dad and his two children. While the...
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Puma creates interactive running experience in the middle of Shanghai
Premium: Puma is letting people in Shanghai test its new running shoes by putting them in an interactive world in which they can be trained against an ‘actual’ puma.The idea of the campaign is to...
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Spotify launches first TV ad in India expanding 'there’s a playlist for that’...
Premium: Spotify has taken to TV for the first time in India as it hopes to gain dominance in one of the most populous markets in the world.The brand is hoping that TV will reach a much wider audience...
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PropertyGuru helps Spider-Man find a new home in Singapore
Premium: PropertyGuru has created an omnichannel campaign to ride on the hype of the new movie ‘Spider-Man: Far from Home’.According to the Singapore-based property portal, the push also coincides with...
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Smirnoff wants Kiwis to discover the sounds of their neighbourhoods
Premium: Smirnoff has launched a campaign in New Zealand that aims to help Kiwis discover the different kinds of music in their neighbourhoods.The campaign, called The ‘Smirnoff Pure Sounds Like’...
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Rishiri Town wants to save kombucha with virtual experiences
Premium: Rishiri Town, which is located on the northern side of Hokkaido, Japan, has created a web app to help prevent the extinction of kombu kelp.Kombu kelp, or Kombucha as it is called elsewhere, is...
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Feel the emotional connection with natural gas, Jemena says in comedy ad
Premium: Electricity and gas company Jemena wants Australians to feel an emotional connection to natural gas with a new campaign.According to the company, the humorous campaign draws on humans’ innate...
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Japanese noodle brand Nissin sends ‘monster’ to Brazil to be its sales exec
Premium: Nissin Brazil is borrowing from classic Japanese cinema styles in its latest ad that sees a Godzilla-like ex-TV star ‘monster’ that has moved from Japan to Brazil in search of a new job.In...
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Black & Abroad puts satirical twist on racist rhetoric in US with Cannes...
Premium: If you can’t beat them, join them – that’s exactly what cultural collective Black & Abroad does in its latest ‘Go Back to Africa’ campaign, rehashing the derogatory phrase to instead...
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AirAsia targets Chinese millennials with adventurous messaging
Premium: AirAsia has launched a campaign in China that aims to draw Chinese youth to fly to off-the-beaten-path destinations with the low-cost carrier.The campaign, called “Whatever Makes You Fly, Fly...
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Katie Couric fronts SK-II ads addressing female stereotypes in Asia Pacific...
Premium: Veteran American journalist Katie Couric is the face of a new campaign by Japanese skincare brand SK-II.Called “Timelines” and created by Forsman & Bodenfors Singapore, the campaign is a...
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Singapore telcos release annual National Day campaigns to mark country's...
Premium: Singapore telco giants Singtel and Starhub have released their annual National Day campaigns that pay tribute to the country’s bicentennial year. Singapore’s National Day falls on August 9...
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Hearing Australia uses soundscape to explain new brand identity
Premium: Hearing Australia has launched a new campaign to help Australians experience the power and wonder of sound.The campaign, called 'Celebrates Sound’ and created by Landor, is part of the...
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