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Welcome to The Drum's APAC Creative Works.
As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.'
We've now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 22 Aug.
For project information, credits and more hover over the 'i' icon or expand to full screen.
To submit work for future publication, contact Charlotte McEleny.
For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.
Tribal Worldwide Hong Kong: Invisalign 'Invisalign Selfie'
Agency: Tribal Worldwide Hong Kong
Client: Invisalign
Date: August 2016
Tribal Worldwide Hong Kong took on the challenge of driving awareness and conversion for Invisalign among forward-looking consumers willing to invest in their personal appearance, a unique approach in a category that typically speaks to medical professionals only.
Armed with the compelling insight that the target group enjoys taking selfies, often from the same practiced angle, Tribal Worldwide Hong Kong took to Facebook with an interactive game to help people realise how the condition of their teeth impacts their smile and outward confidence.
Credits:
Agency: Tribal Worldwide Hong Kong
Managing Director & Chief Creative Officer: Carol Lam
Head of Tribal: Leo Tsui
Head of Tribal Creative: Marco Lam
Associate Account Director: Desmond Li
Senior Planner: Adrian Ts’o
Project Manager: Billy Cheung
Senior Copywriter: Joe Ting
Assistant Art Director: Iris Law
Managing Director & Chief Creative Officer: Carol Lam
Head of Tribal: Leo Tsui
Head of Tribal Creative: Marco Lam
Associate Account Director: Desmond Li
Senior Planner: Adrian Ts’o
Project Manager: Billy Cheung
Senior Copywriter: Joe Ting
Assistant Art Director: Iris Law
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AKQA: Harley-Davidson 'Go Live Go Ride'
Agency: AKQA
Client: Harley-Davidson
Date: August 2016
AKQA created the “GO LIVE, GO RIDE – HARLEY-DAVIDSON WEEKEND RIDE” campaign that turns the ordinary test drive into a unique weekend experience.
People apply at goride.harley-davidson.co.jp for a free Harley-Davidson Weekend Ride for the chance to try out one of the latest seven bike models, delivered directly to their home.
Successful applicants will have the Harley-Davidson model of their choice delivered to their home together with the exclusive GO LIVE, GO RIDE box. This contains Harley-Davidson gear such as a leather jacket, gloves and helmet, as well as a GoPro camera to capture their journey. They can keep the bike for the weekend to immerse themselves fully in the Harley-Davidson lifestyle.
Credits:
AKQA
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iris Worldwide: Samsung 'This is TV without equal'
Agency: iris Worldwide
Client: Samsung
Date: August 2016
Samsung partners with global creative innovation network, iris Worldwide, to create an immersive with its top-of-the-range Samsung SUHD line up of televisions.
Titled ‘This is TV Without Equal’, the campaign moves the traditional focus on the TV and its features – to viewers’ reactions – to highlight the SUHD TV range’s superior picture quality and immersive viewing experiences. It used a set of 'social experiments' to create the reactions.
Credits:
Client: Samsung Electronics Southeast Asia & Oceania
Vice President, Marketing: Irene Ng
Digital Marketing Director: Kim Jaehoon
Digital Marketing Manager: Janice Lim
Agency: iris Worldwide
Regional Creative Director, APAC: Grant Hunter
Creative Group Head: Cheng Shu Yau
Senior Creative: Kenneth Chia
FA Artist: Evelyn Sow
Digital Director: Hans Sabastian
Senior Planner: James Honda-Pinder
Group Account Director: Margaret Leong
Senior Account Executive: Cai Xinyi
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ClearChannel, OMD, TBWA: NTUC Social Enterprises’ 'All for good'
Agency: ClearChannel, OMD, TBWA
Client: NTUC Social Enterprises’
Date: August 2016
NTUC Social Enterprises, Clear Channel, OMD and TBWA collaborated to turn selected bus shelters across Singapore into yoga stations that reward commuters with healthy snacks.
The campaign features the first ever dispensing machine that is motion activated at a bus shelter. By adding a camera, touchscreen and custom built dispenser on Clear Channel 6-sheet panel, the campaign challenges commuters to strike and hold a yoga pose for 3 seconds. Upon successful attempts, they will be instantly rewarded with a healthy snack made up of nuts and dried fruit.
Credits:
Creative Agency: TBWA Singapore
Media Agency: OMD Singapore
Media Agency: OMD Singapore
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The Monkeys: STUDIOCANAL 'Down Under '
Agency: The Monkeys
Client: STUDIOCANAL
Date: August 2016
The Monkeys has released a campaign to promote Australian writer-director Abe Forsythe’s feature-length black comedy Down Under, in cinemas this August.
The Monkeys’ provocative poster campaign is set to run nationally across outdoor, in-cinema and on social, in the lead up to Down Under’s cinematic release.
The film clips will be seeded on the Facebook page.
Credits:
Creative Agency: The Monkeys
Co-Founder & Chief Creative Officer: Justin Drape
Campaign Creatives: Scott Dettrick, Jake Rusznyak, Dennis Koutoulogenis & Michael Hogg
Planning Director: Michael Hogg
Interactive Planning Director: Grant Flannery
Design Lead: James Halliday
Head of Print Production: Tom Harrison
Senior Art Buyer: Alison Dunlop
Content Director: Samantha Heckendorf
Senior Content Manager: Shannon Duhig
Photographer: Toby Burrows
Photographic Production: The Kitchen Creative
Retouching: Cream Studios
Co-Founder & Chief Creative Officer: Justin Drape
Campaign Creatives: Scott Dettrick, Jake Rusznyak, Dennis Koutoulogenis & Michael Hogg
Planning Director: Michael Hogg
Interactive Planning Director: Grant Flannery
Design Lead: James Halliday
Head of Print Production: Tom Harrison
Senior Art Buyer: Alison Dunlop
Content Director: Samantha Heckendorf
Senior Content Manager: Shannon Duhig
Photographer: Toby Burrows
Photographic Production: The Kitchen Creative
Retouching: Cream Studios
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Ogilvy Melbourne : Mini '#MINIRAY29K'
Agency: Ogilvy Melbourne
Client: Mini
Date: August 2016
The new MINI Ray is priced at $29k driveaway in Australia, making it the most affordable model in the range. To celebrate its launch, and to target younger people who would be interested in the cheaper model, MINI is giving Australians the chance to win a MINI Ray for 29k Instagram likes, in a new campaign created by Ogilvy Melbourne.
The brand is asking people to create Instragram content, inspired by the vehicle, and the first three images to reach the 29,000 threshhold will be entered into the final.
The competition is being hosted on the brand website.
Credits:
Client: MINI Australia
Agency: Ogilvy Melbourne
Media: Vizeum
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To keep up to date with the latest advertising, design and creative work from around the globe visit our Creative Works homepage where you can vote on which work you’d like to see crowned Creative Work of the Week and Creative Work of the Month.
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