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Welcome to The Drum Creative Works, in partnership with Workfront.
As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 26 December.
For project information, credits and more click on the project to expand to full screen for credits and more.
To submit work for future publication contact Gillian West.
For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.
Christian Aid: Christian Aid 'A Stranger Christmas Story'
Agency: Christian Aid
Client: Christian Aid
Date: December 2016
Christian Aid has launched ‘A Stranger Christmas Story’, a short stop-frame animation film inspired by the popular Netflix TV show Stranger Things, to highlight the 65 million people who are displaced by conflict and disaster this Christmas.
The film, directed by Rebecca Gower, features animation based on characters from Stranger Things, but also pays homage to the Nativity. It’s a Christmas story mash-up with Christmas lights at the centre of the action, a nod to both Stranger Things and the charity’s Christmas appeal ‘Light the Way’. The appeal aims to offer a beacon of hope for those who’ve fled their homes in search of safety.
Credits:
Director: Rebecca Gower
Music: David M Saunders
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: John Lewis 'John Lewis 10th anniversary'
Agency:
Client: John Lewis
Date: December 2016
This year marks the 10th anniversary of the John Lewis’ Christmas advert and in honour of this special milestone, John Lewis has teamed up with Bright Bricks to create five scenes from the past five adverts entirely made from Lego. In addition to these scenes, there is also six time lapse videos: one for each scene and a mashup of all five.
Credits:
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Intermarketing Agency: Instaprint 'Print for every business'
Agency: Intermarketing Agency
Client: Instaprint
Date: December 2016
Instantprint has worked alongside BAFTA winning animators to produce their first brand video.
The Yorkshire-based online printers commissioned Emerald Sky Studios, whose team members have been responsible for productions such as Fantastic Mr Fox, The Corpse’s Bride and Coraline, to bring their concept to life.
The pair worked with Leeds creative agency Intermarketing to create a 60-second stop-motion piece, which takes the viewer on a journey throughout a subtle selection of instantprint’s products in a number of everyday settings.
Instantprint will showcase this video on their YouTube channel and social media accounts as well as their website.
Credits:
Creative producer: James Kinsella
Animation: Emerald Sky Studios
Producer: Shane Hamill
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Saatchi & Saatchi London: Unicef UK '#ItBeginsWithABlanket'
Agency: Saatchi & Saatchi London
Client: Unicef UK
Date: December 2016
Collaborating on a special project, Saatchi & Saatchi London and Unicef UK have released a new film to highlight the plight of children affected by the ongoing conflict in Syria as winter approaches.
The campaign film follows the journey of the character, Yana, a nine-year-old girl living in a refugee camp who is looking for and collecting childhood objects, including clothes, boots and a teddy bear.
As the film unfolds, we see the girl take everything she has found and use it to build a fire. In a life where warmth is just as essential as human comfort, even her teddy bear ends up in the flames.
By the end, Yana is in the family’s tent - happy, safe and warm - being wrapped in a blanket provided by Unicef, the world’s leading children’s organisation.
After nearly six years of war, millions of Syrian children are facing another bitter winter in refugee camps or on perilous journeys in search of safety.
This film aims to raise awareness of the struggles that Syrian children are facing right now – the most prevalent in the coming months being the need for warmth - as well as encouraging donations to Unicef UK.
Credits:
Global executive creative director: Rob Burleigh
Art director and writer: Gabriel Garcia, Felipe Sampaio
Planner: Polly Evelegh
Account handler: Paola Natellis, Sarah-Cate Agnew, Henrietta Kerr
Producer: Anne O’Neill
Production Company: SomeSuch
Director: Luke Seomore, Joseph Bull
Editor: Final Cut editors: Darren Baldwin, Laura Harris
Producer: Luke Copeland, producer, SomeSuch
SomeSuch Production Company executive producer: Tim Nash
Post production company: Framestore
Colourist: Edwin Metternich
Post Producer: Chris Anthony
Audio post production company: Final Cut Audio
Sound design/audio mix: Patch Rowland
Sound producer: Deborah Whitfield
Music composition: Eclectic
Composer: Colin Smith, Silmon Elms
Music producer: Cliff Wilson
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Adam&EveDDB: Bulldog Skincare 'Awkward Elves'
Agency: Adam&EveDDB
Client: Bulldog Skincare
Date: December 2016
Bulldog Skincare For Men are taking their first big step into advertising with a Christmas campaign by adam&eveDDB. Taking a stand against the unrealistic ideals of masculinity that other skincare brands perpetuate, Bulldog are celebrating the reality of male behavior.
With proof that men are uncomfortable when it comes to sharing Christmas gifts, Bulldog are celebrating the awkwardness that occurs on such rare occasions. ‘Awkward Elves’ revels in the uncomfortable reality of man-to-man gifting (or the apparent lack of) during the festive season. Directed by Tim Godsall of OPC and Somesuch, ‘Awkward Elves’ is the cringingly comical story of a male elf breaking the mould to give his male best elf friend a humansized Bulldog skincare gift.
Credits:
Chief creative officer: Ben Priest
Executive creative director: Ben Tollett, Richard Brim
Creative director: Mark Lewis, Matt Fitch
Art director: Matt Fitch
Copywriter: Mark Lewis
Agency producer: Lucie Georgeson
Planner: Martin Beverley
Business director: Sam Lecoeur
Account director: Edward Hughes
Designer/typographer: Luke Ridgway
Media agency: Seven Stars
Media planner: Caroline Knott
Production company: Anonymous/SomeSuch
Executive producer: Lou Hake
Producer: Ian Webb
Director: Tim Godsall
D.O.P: James Gardner
Editing company: Final Cut
Editor: Rick Russell
Post production: Framestore
Post producer: Sharma Lewis
2D artist: Savneet Nagi
Colourist: Steffan Perry
Music supervisor: Sean Craigie-Atherton @ Siren Music
Audio post production: Jack Hallett @ Factory
Soundtrack name and composer: Deck the Halls
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Grey London: Science Museum 'Children are wonders of the world'
Agency: Grey London
Client: Science Museum
Date: December 2016
Can’t get enough of Planet earth 2? Look no further.
Sir David Attenborough gives us his take on the true wonders of the world – children. The film celebrates the opening of the Science Museum’s Wonderlab: The Statoil Gallery. The new interactive gallery with over 50 exhibits, aimed at inspiring children for generations to come. Attenborough fittingly attended the Science Museum’s original interactive gallery all the way back in 1931. The film captures that beautiful ‘wonder moment’ a child gets when they have an idea they’re excited about.
Credits:
Creative director: Henrik Ridderheim
Art director: Thomas Worthington
Copywriter: Greg Ormrod
Account team: Sarah Jenkins, Sophie Fredheim, Rachel O’Shea, Rosie Keep
Agency producer: Marcus Ely, Fritha Dickie
Planning director: Matt Springate
Planner: Gemma Bardsley
Media agency: AKA
Editor: Matthew Felstead
Producer: Helen Hadfield
DOP: Pete Gregory
Post production: Big Buoy
Audio post production: String and Tins
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: Peta UK 'Could you stomach this?'
Agency:
Client: Peta UK
Date: December 2016
A focus group for "Barker's Farmhouse Milk" starts off on a positive note, with praise for the creamy white beverage – but once the taste-testers are told they're drinking "dog's milk," the atmosphere curdles, and one woman cries out in dismay, "Would you ever drink that madness?"
The new prank video comes courtesy of Peta and asks, “Dog's' milks, cats' milk, rats' milk, cow's' milk – what's the difference?”
Peta teamed up with top London creative agency Don't Panic for the new campaign, which used soya milk in its production. Plant-based milks made from soya, coconut, almonds, oat, hemp and more contain none of the artery-clogging animal fat and cholesterol of cows' milk, which also often contains traces of pus and bacteria from cows' infected udders. Plant-based milks also spare cows from a lifetime of being forcibly impregnated until their bodies give out and they're slaughtered for cheap meat.
Credits:
Creative lead: Tom Loader, George McCallum
Project lead: Ellie Moore
Director/producer: Errol Ettienne
Design: Paul Howard, Chris Seaborn
Editor: David Graham
Grade: David Graham
Camera: Jake Martin, Elliot Felton, Oliver Morton
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Brothers & Sisters: Carphone Warehouse 'Proper Christmassy'
Agency: Brothers & Sisters
Client: Carphone Warehouse
Date: December 2016
This Christmas, Carphone Warehouse, the UK’s Biggest Mobile Retailer, is letting the nation know that literally everyone can come through its doors and find ‘the bestest possible deal’.
Rather than creating some lofty, emotional Christmas ad like almost every other brand, Carphone Warehouse has decided to create the ‘Keith Lemon’ of Christmas spots - something a little chaotic but “proper Christmassy”.
For this year’s ad, created by Brothers and Sisters, Keith has acquired an elf helper and presents his Christmas tidings from a slightly less glamorous location than he’s been used to of late, but nevertheless a very Christmassy set.
Keith attempts to maintain his professionalism despite a few technical hitches, and with the help of his Christmas elf, tells the nation about Carphone’s Christmas offers.
Credits:
Executive creative director: Andy Fowler
Creative director: Will Flack
Art director: Robi Ganguly
Copywriter: Josh Pearce, Al Brown
Senior dusiness director: Katie Jackson
Account director: Amanda Wright
Senior account manager: Mark Lloyd
Account executive: Toby Denton
Agency producer: Jonny Hall
Director/production company: David Kerr @ Hungry Man
Producer: Jack Beardsley
Editor: Art Jones @ Work
Post production: Free Folk (Lead Flame: Steve Murgatroyd)
Sound design: Dugal Macdiarmid @ Wave
Typographer: Dan Edwards
DOP: Ben Spence
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McCann London: Doctors of the World 'Not so silent night'
Agency: McCann London
Client: Doctors of the World
Date: December 2016
International humanitarian medical charity Doctors of the World unveiled its 2016 Christmas cards that starkly juxtapose vintage biblical nativity scenes with modern-day photographs of conflict zones across the Middle East.
The cards, with names including ‘Not So Silent Night’ and ‘The Star of Bedlam’, were designed by McCann London and feature photojournalism from Press Association taken over the last year. Rather than making a religious statement, these images seek to remind the public that this year war has forced millions from their homes, and they really need our help.
Credits:
Creative director: Mike Oughton
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Drum: Age UK 'Roy'
Agency: Drum
Client: Age UK
Date: December 2016
James Bolam tells Roy's story and reveals how you can be there for lonely older people.
Credits:
Creative director: Matt Cole, Tom Angell, Maree Gecks, Laura Botton, Hannah Dale, Katie Beardsley, Justine Sullivan
Agency: Manning Gottlieb
Manning Gottlieb: Hannah Gardner, Hannah Duffy, Geraldine Ridgway
Production company: Indy8
Director: Liz Unna
Producer: Tom Ford
Executive producer: Rupert Reynolds-Maclean
DOP: Martin Hill
Production designer: Benedict Lack
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Freundliche Grüsse GmbH: Brack.ch 'Christmas'
Agency: Freundliche Grüsse GmbH
Client: Brack.ch
Date: December 2016
The online retailer’s first Christmas spot focuses on bad feelings instead of big feelings.
It all happens in a deserted scientific base somewhere way up north: a bad-tempered couple of scientists is handing out presents when the lack of gift inspiration almost causes a scandal.
Credits:
Creatives: Pascal Deville, Res Matthys, Max Benrath, Nadine Mojado, David Elmiger
Chief executive: Markus Mahler
Campaign coordinator: Chris Gärtner
Team leader, marketing planning: Sandrine Knechtli
Team leader, Marcom: Patrick Hoerdt
Chief marketing officer: Marc Isler
Consulting: Christian Haueter
Agency producer: Niels Vije
Movie production: Hobbyfilm
Director: Patrik Eklund
Director of photography: Gustav Danielson
Producer: Ola Rutz
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BBH London: KFC 'One thing we can all agree on'
Agency: BBH London
Client: KFC
Date: December 2016
KFC and BBH are introducing the voice of the brand’s founder, Colonel Harland Sanders, in a festive campaign to promote the new Colonel's Christmas Burger.
Although you wouldn't know it from all the incredibly joyful festive advertising, the reality is that the run up to Christmas can actually be a difficult time for friends and family coming together. Just try going Christmas shopping with a young family in tow.
The new campaign seeks to cut through the clutter of Christmas food advertising to show that KFC can bring people together for a moment of enjoyment, even if just for a short while. In a world that is feeling increasingly divided, at least the great taste of KFC is one thing we can all agree on.
Credits:
Creative director: Hamish Pinnell, Martha Riley
Creative team: Jack Smedley, George Hackforth-Jones
Strategist: Lucian Trestler
Strategy director: Will Lion, Fernando Ribeiro
Business lead: Becky Russell, Leo Sloley
Account manager: Jamie Kisilevsky, Katharine Gritten
Producer: Natalie Parish
Assistant producer: Sarah Finnigan-Walsh
Production company: Blink
Director: Nick Ball
Executive producer: Ben Sharpe
Producer: Toby Courlander
Director of photgraphy: Tim Maurice-Jones
Post production: The Mill
Editor/editing house: Mark Edinoff @ Work
Sound: Will Cohen @ String and Tins
Producer: Katie Callaghan, Lauren Daniels
Photographer: Dan Matthews
Designer: Christian Tunstall
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Ogilvy & Mather Amsterdam: Pathé Cinemas 'Make it big'
Agency: Ogilvy & Mather Amsterdam
Client: Pathé Cinemas
Date: December 2016
Ogilvy & Mather Amsterdam shows that films don’t get better by being small in new spot for Pathé Cinemas.
An exciting bank robbery takes an unexpected turn when the characters in this film are suddenly limited by smallness, urging viewers to 'Make it Big'.
Credits:
Executive creative director: Martijn van Marle, Peter van Rij
Creative team: Jesse Ridder, Jurriaan van Bokhoven
Strategy: Marc Pieterse
Designer: Paul Duijser
Account team: Mariette Hamer, Kim van Kaam, Anouk Marx
Producer: Christel Hofstee
Production company: HALAL
Director: Benny Vandendriessche
Editor: Kevin Whelan
Post: De Grot
Sound: Haai Faai Deluxe
Client: Pathé Netherlands - Nathalie Hogendoorn, Doron Kurz, Rutger Severens
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Corke Wallis: Ambition School Leadership 'Branding'
Agency: Corke Wallis
Client: Ambition School Leadership
Date: December 2016
Corke Wallis has created a new brand name, logo and launch campaign for the education charity formed by the merger of Teaching Leaders and The Future Leaders Trust – Ambition School Leadership.
The new brand name and logo, which will appear throughout the charity’s marketing and communications, aims to capture the energy of great leaders in education.
Corke Wallis has also created a print campaign for the charity featuring real teachers and school kids and highlighting their hopes and dreams for the future. This has run in a Times Educational Supplement special edition and will form their 2017 recruitment campaign.
The launch is spearheaded by a research report ‘Ambitious for every child’ that highlights the progress gap for disadvantaged children that school leadership can help address.
USE IMAGES AND VIDEO
Credits:
Creative director: Nicola Wilson
Art director: Nicola Wilson
Copywriter: Michael Wallis
Account director: William Corke
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Bluegg: South Wales Police 'Never be the same'
Agency: Bluegg
Client: South Wales Police
Date: December 2016
Cardiff based branding and digital agency Bluegg recently launched a Wales-wide awareness campaign aiming to prevent drivers from driving under the influence of alcohol and drugs over the Christmas period.
The campaign represents a combined effort between the five police forces across Wales (Dyfed-Powys Police, Gwent Police, North Wales Police and South Wales Police). Each year one department takes responsibility for the same campaign as a way of maximising value, national impact and consistency across Wales.
The campaign has been designed to tap into the emotional senses, rather than relying on hard hitting or shocking messages. Created in the style of a children's book using hand drawn and watercolor pictures, it tells the story of a family dealing with the loss of their loved ones through drink or drug driving.
The story and execution—made up of a series of images with a single line of copy is purposely subtle and open to interpretation. It takes a few seconds to read into the images, but once read they are emotionally powerful.
Credits:
Creative director: Tom Lloyd
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Orbital Media: Sudocrem 'Christmas Chaos'
Agency: Orbital Media
Client: Sudocrem
Date: December 2016
Sudocrem has launched its new festive social media campaign to help educate consumers on its benefits as a healing cream for scrapes and grazes. Christmas Chaos, the new gamification campaign which has gone live this week, features two new characters – Scrapes and Grazes – who join the Nappy Rash Gremlins in their bid to ruin Christmas for families everywhere.
Hosted on the brand’s Facebook page (www.Facebook.com/Sudocrem), the campaign has been created and executed by social media and digital specialists, Orbital Media, using its award-winning* gamification. The activation comprises entertainment, product education, share-ability and instant rewards to not only drive brand awareness and engagement but also increase instore sales.
Over five weeks, users are invited to stop the characters in their tracks by tapping on their parachutes as they land on North Pole. Consumers who achieve specific scores within 60 seconds will be rewarded with instant prizes from money off vouchers to Kindles. To optimise the game’s objectives, users can earn extra entries by completing additional tasks including inviting a friend or following the brand on Pinterest.
Credits:
Chief operating officer: Hayden Allen-Vercoe
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