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Welcome to The Drum's APAC Creative Works.
As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.'
We've now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 3 January.
For project information, credits and more hover over the 'i' icon or expand to full screen.
To submit work for future publication, contact Charlotte McEleny. For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.
Mirum: Ferrero Rocher 'Vivienne Tam'
Agency: Mirum
Client: Ferrero Rocher
Date: December 2016
In a marriage of two icons – Ferrero Rocher chocolates and Chinese-American fashion designer Vivienne Tam.
This Christmas, Mirum Hong Kong has invited Tam to work with the Italian chocolate maker on a first-of-its-kind collaboration for both brands. The collaboration will entail Tam designing a dress that brings to life the spirit of Ferrero Rocher, the 74-year-old Italian chocolate company that makes the spherical chocolate and wafer covered hazelnuts. Tam, who is famous for her East-meets-West sensibility and attention to detail, will also design a limited edition chocolate gift pack.
Credits:
Agency: Mirum Hong Kong
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Isobar: Jurong Point 'Santa’s Magical Sleigh'
Agency: Isobar
Client: Jurong Point
Date: December 2016
To stand out with shoppers this Christmas, Jurong Point Shopping Centre in Singapore is giving shoppers a chance to shop and hop on board Santa’s Magical Sleigh for a Virtual Reality rollercoaster ride.
Riding on the popularity that Pokemon Go has generated around mixed-reality environments, the VR ride was co-conceptualized with Isobar Singapore, and takes mall visitors on a Santa sleigh ride around the mall. Whilst onboard Santa’s sleigh, they are challenged to shoot Christmas baubles at as many shopping bags as possible to win prizes.
Credits:
Isobar Singapore
Innovation Director: Chye Yong Hock
Art Director: Felani Yap
Copywriter: Dionne Lee
3D Designer: Terence Lim and Ong Yong Sen
Project Manager: Sim Sok Yin
Software Engineer: Navaneeth Sreekandan
Art Director: Felani Yap
Copywriter: Dionne Lee
3D Designer: Terence Lim and Ong Yong Sen
Project Manager: Sim Sok Yin
Software Engineer: Navaneeth Sreekandan
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BMF: Dulux 'Observations'
Agency: BMF
Client: Dulux
Date: December 2016
The campaign is launching an initiative from Dulux to educate Australians and New Zealanders about the risks of using inferior paints.
It does so by highlighting the most important quality test: the test of time. On his travels, we hear the Dulux dog’s musings on the future, and the importance of protecting your home with the right quality paint. The dog will become a consumer champion and lend a paw to anyone who needs advice on painting their home.
Credits:
Executive Creative Director: Cam Blackley
Associate Creative Directors: Dantie Van Der Merwe and David Fraser
Copywriters: James Sexton and Gooch Richards
Designer: Thom Davy
Planning: Kim Feitelberg, Ali Tilling and Emily Field
Client Services Director: Dan Lacaze
Account Director: Will Woods
Account Managers: Kim Ngo and Siena Shuttler
Agency Producer: Fiona Gilles
Production Company: Good Oil
Director: Andy McLeod
Post Production: ALT VFX
Editor: The Butchery
Music and Sound Production: Rumble Studios
Client Credits – Dulux
Director Marekting and Innovation: Helen Fitzpatrick
Marketing Manager: Jo Katsos
Senior Brand Managers: Anthony Voyage and Alison Mahoney
Product Manager: Adam Hilton
Digital Marketing Manager: Natasha Simpson
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iris Worldwide: Philips 'Healthy Kitchen'
Agency: iris Worldwide
Client: Philips
Date: December 2016
Philips debuted its first-ever social kitchen via Facebook Live in an exclusive online launch of the new and highly anticipated Philips Viva Collection Airfryer (HD9623).
Created by iris, the Philips Healthy Kitchen was a fresh promotional strategy that involved the hosting of ‘live’, interactive content, demonstrating how healthy homecooked meals can be both fun and easy to prepare.
For the first time ever, Philips consumers could inspire the menu of a ‘live’ cooking show simply by commenting during the program. Together with Chef Sam Chablani of Fat Lulu’s and host Sonia Chew, their food requests resulted in healthy, delicious dishes - created with just five simple ingredients. It was a rare, exciting chance for consumers to interact directly with a brand and co-create content ‘live’. Interactions with the host and chef took place on the Philips Home Living Facebook page, where orders were taken and recipes were created on the fly.
Credits:
Client: Philips Electronics Singapore Pte Ltd
Marketing Manager: Canice Koh
Marketing Executive: Luo Yan Fang
Agency: iris Singapore
Executive Creative Director: Ed Cheong
Creative Group Head: Cheng Shu Yau
Senior Creative: Pearlyn Ong
Creatives: Royston Ang, Kenneth Chia, Tania Sim
Senior Planner: James Honda Pinder
Social Lead: Arushi Sharma
Junior Social Manager: Rebekah Anthony
Social Intern: Sabrina Sabarudin
Business Directors: Francesca Babet, Joanna Chua
Senior Account Director: Charlene Wee
Senior Account Manager: Ng Shinyi
Account Manager: Karin Prestele
Producer: Tasmin Vosloo
Associate Producer: Syahirah Din
Production House: Lunar Films
Marketing Manager: Canice Koh
Marketing Executive: Luo Yan Fang
Agency: iris Singapore
Executive Creative Director: Ed Cheong
Creative Group Head: Cheng Shu Yau
Senior Creative: Pearlyn Ong
Creatives: Royston Ang, Kenneth Chia, Tania Sim
Senior Planner: James Honda Pinder
Social Lead: Arushi Sharma
Junior Social Manager: Rebekah Anthony
Social Intern: Sabrina Sabarudin
Business Directors: Francesca Babet, Joanna Chua
Senior Account Director: Charlene Wee
Senior Account Manager: Ng Shinyi
Account Manager: Karin Prestele
Producer: Tasmin Vosloo
Associate Producer: Syahirah Din
Production House: Lunar Films
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J. Walter Thompson Taipei : Hola 'Nesters and empty nesters'
Agency: J. Walter Thompson Taipei
Client: Hola
Date: December 2016
To get consumers down to HOLA’s anniversary sale J. Walter Thompson Taipei decided to zero in on a niche market: intergenerational families living together in one home.
Across most of Asia, it’s the cultural norm for people live at home until they get married – and even then, it’s common for a young couple to stay on a few more years with one set of parents while they save up to buy a home of their own. This is underpinned a strong cultural acceptance - and even preference - for multigenerational family homes.
But the time to fly the nest eventually arrives – and often with mixed emotions. HOLA chose to focus on those families with a two-part online content film that shows the same story from two different viewpoints: the young couple and the parents, who both are incredibly comfortable with the current setup yet are missing out on intimate moments with their own spouse because of the ubiquitous presence of the other two.
Credits:
Agency: J. Walter Thompson Taipei
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J. Walter Thompson Sydney, H+K Strategies: Banana Boat 'The Sizzledodge'
Agency: J. Walter Thompson Sydney, H+K Strategies
Client: Banana Boat
Date: December 2016
J Walter Thompson Sydney, H+K Strategies and Banana Boat have teamed up to create an innovative and informative new campaign aimed at educating families on how to protect themselves in the sun.
It launches with a children’s book as its centrepiece but with a unique twist. Printed using UV activated ink, elements of the story and lead character ‘The Sizzledodge’ only appear when exposed to the sun, delivering key parts of the message. The character also stars in a supporting digital advertising campaign created by Webling.
Credits:
Creative agency – J Walter Thompson Sydney
Executive Creative Director – Simon Langley
Group Digital Creative Director – Jay Morgan
Senior Art Director – Dylan Soopramania
Senior Writer – Steven Hey
Print Producer –Lil Davidson / Anastasia Nielsen /
Illustrator – David Follett
Strategic Planner – Carly Yanco
Group Account Director – Bruce Pywell
Account Manager – Alexandra Taurian
Social Media Manager – Michaela Upton
PR – H+K - Laura Barette
Digital – Webling
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To keep up to date with the latest advertising, design and creative work from around the globe visit our Creative Works homepage where you can vote on which work you’d like to see crowned Creative Work of the Week and Creative Work of the Month.
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