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Welcome to The Drum's US Creative Works.
As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'
To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, December 28.
Cog NYC: The Knot 'Say I Do To Your Perfect Venue'
Agency: Cog NYC
Client: The Knot
Date: December 2016
Wedding website The Knot has rolled out three spots that show men and women getting down on one knee and proposing to their dream wedding venues. Created in partnership with Cog NYC, this is the brand's first TV campaign. The spots are slated to run on TV from now until Valentine's Day.
Credits:
President: Durk Barnhill
Executive Creative Director: Wayne Best
Production Company: Tent NYC
Director: Laurence Shanet
Executive Creative Director: Wayne Best
Production Company: Tent NYC
Director: Laurence Shanet
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VML: Wendy's 'Sriracha Sriracha Sriracha'
Agency: VML
Client: Wendy's
Date: December 2016
To promote its new Spicy Sriracha Chicken Sandwich, Wendy's has rolled out a cheeky spot that features Sriracha fanatics of all sorts. In the spot, a man is seen getting a Sriracha tattoo, an artist is shown painting with Sriracha and a young girl shows off her Sriracha-themed bedroom.
Credits:
Creative Director: Jordan Gray
Senior Copywriter: Spencer Bergstrand
Executive Creative Director: Chris Corley
Group Creative Director: Pat Piper
Group Planning Director: Bret Smith
Senior Producer: Gary Granger
Business Affairs Manager: Penny Galazkiewicz
Executive Director: Jen McDonald
Director, Client Engagement: Zach Mendenhall
Supervisor, Client Engagement: Matt Smith
Account Manager: Colin Belmont
Associate Account Manager: Jamie Ras
VML Campaign Program Manager: Patty Ganaden
Contributing Company: The Famous Co.- Dan Brown, Alan Nay, Michael Angelos
Contributing Company: RW2- Chris Weaver, Jon Bazata
Senior Copywriter: Spencer Bergstrand
Executive Creative Director: Chris Corley
Group Creative Director: Pat Piper
Group Planning Director: Bret Smith
Senior Producer: Gary Granger
Business Affairs Manager: Penny Galazkiewicz
Executive Director: Jen McDonald
Director, Client Engagement: Zach Mendenhall
Supervisor, Client Engagement: Matt Smith
Account Manager: Colin Belmont
Associate Account Manager: Jamie Ras
VML Campaign Program Manager: Patty Ganaden
Contributing Company: The Famous Co.- Dan Brown, Alan Nay, Michael Angelos
Contributing Company: RW2- Chris Weaver, Jon Bazata
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The Martin Agency: Purina 'Sam'
Agency: The Martin Agency
Client: Purina
Date: December 2016
Credits:
For the holidays, Purina has rolled out a short film that tells the story of Sam, a rescue horse who ends up getting adopted on Christmas. Created by The Martin Agency, the video was created to raise awareness of "A Home for Every Horse," an organization that Purina sponsors. The org connects horses in need of a home with horse lovers who can provide a safe and caring environment.
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Mekanism: Alaska Airlines 'Different Works'
Agency: Mekanism
Client: Alaska Airlines
Date: December 2016
Mekanism has created a campaign for Alaska Airlines to tout the benefits of its recent merger with Virgin America. Called Different Works, the campaign includes spots, out-of-home, digital, print and social elements.
Credits:
President/CEO: Jason Harris
Executive Creative Director: Tommy Means
EVP, Head of Creative/Design: Tom Lyons
Creative Directors: Matt Stafford & Hart Rusen
Art Directors: Patrick Nelson & Sean Hamilton
Writer: Boomer Cruz
EVP, Managing Director: Michael Zlatoper
Director of Brand Management: Anna Boyarsky
Brand Director: Caroline Paik
Brand Manager: Mellie Lutz
Head of Planning, West: Jeremy Daly
Communications Strategy Director: John-James Richardson
Head of Production: Kati Haberstock
Director of Print Production/Art Buying: Frank Lewis
Producer: Megan Ubovich
Print Producer: James Sablan
Senior Production Artist: Jose Paz
Print Project Manager: Mariah Gill-Erhart
Stock Footage House: STALKR
Stock Producer: George Alvarez
Stock Executive Producer: Carly Lagoda
Music Producer: Janet Billig Rich
Editorial: Nomad
Editor: Jared Coller
Assistant Editors: Collin Ketterer, Dani Weltman
Post Producer: Gabrielle Page
Post Executive Producer: Susye Melega
Sound Engineer: Nomad Editing Co. / Tom Stamatio
Motion Graphics: Nomad VFX / Josh Kirschenbaum
Color: CO3 / Dave Hussey
Print House: XYZ Prepress House
Executive Creative Director: Tommy Means
EVP, Head of Creative/Design: Tom Lyons
Creative Directors: Matt Stafford & Hart Rusen
Art Directors: Patrick Nelson & Sean Hamilton
Writer: Boomer Cruz
EVP, Managing Director: Michael Zlatoper
Director of Brand Management: Anna Boyarsky
Brand Director: Caroline Paik
Brand Manager: Mellie Lutz
Head of Planning, West: Jeremy Daly
Communications Strategy Director: John-James Richardson
Head of Production: Kati Haberstock
Director of Print Production/Art Buying: Frank Lewis
Producer: Megan Ubovich
Print Producer: James Sablan
Senior Production Artist: Jose Paz
Print Project Manager: Mariah Gill-Erhart
Stock Footage House: STALKR
Stock Producer: George Alvarez
Stock Executive Producer: Carly Lagoda
Music Producer: Janet Billig Rich
Editorial: Nomad
Editor: Jared Coller
Assistant Editors: Collin Ketterer, Dani Weltman
Post Producer: Gabrielle Page
Post Executive Producer: Susye Melega
Sound Engineer: Nomad Editing Co. / Tom Stamatio
Motion Graphics: Nomad VFX / Josh Kirschenbaum
Color: CO3 / Dave Hussey
Print House: XYZ Prepress House
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Saatchi & Saatchi New York: Walmart 'Holiday Hypnosis'
Agency: Saatchi & Saatchi New York
Client: Walmart
Date: December 2016
While the holidays are normally a fun and relaxing time for kids, they can often be stressful for adults both financially and emotionally. Because "everyone should feel like a kid at Christmas," Walmart has rolled out a campaign that features hypnotist Chris Jones as he hypnotizes adults so they can re-live their favorite holiday from their childhood.
Credits:
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CoolGraySeven: Geoffrey Beene 'The Runner'
Agency: CoolGraySeven
Client: Geoffrey Beene
Date: December 2016
Actor Javier Muñoz, star of the Broadway musical Hamilton, is currently starring in a short film for fashion brand Geoffery Beene. In the film, Muñoz - who is a cancer survivor - is seen running through the streets of Manhattan while his voice narrates the thoughts that are going through his head, which are mostly mundane tasks and errands that he needs to complete. At the end, text appears across the screen that reads: "A year ago he only had one thing on his mind. Surviving cancer." The film concludes by asking viewers to help the brand fund cancer research, since 100% of Geoffrey Beene, LLC's net profits go towards new cancer research at the Geoffrey Beene Cancer Research Center at Memorial Sloan-Kettering Cancer Center
Credits:
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Anomaly: Crown Royal 'Seeing Blind | Veteran Scotty Smiley'
Agency: Anomaly
Client: Crown Royal
Date: December 2016
As part of its "Live Generously And Live Will Treat You Royally" campaign, which aims to "inspire generosity in all of its many forms," Crown Royal has rolled out a short film that features Scott Smiley, a veteran who was blinded in combat during his first tour in the Iraq War in 2005 yet continued to serve. To show gratitude for his service, Crown Royal teamed up with poet Matthew Dickman to give Smiley the chance to "see" his hometown of Pasco, Wa. again via Dickman's "poetic language."
Credits:
Veteran: Scott Smiley
Veteran's wife: Tiffany Smiley
Poet: Matthew Dickman
Production Co.: Good Company
Director: Scott Cudmore
Executive Producer: Brian Welsh
Producer: Stacey Thiel
Managing Director: Ryan Heiferman
Editor: Robert Lopuski
Editorial Company: Good Company
Mix Sound Company: Mr. Bronx Audio
Veteran's wife: Tiffany Smiley
Poet: Matthew Dickman
Production Co.: Good Company
Director: Scott Cudmore
Executive Producer: Brian Welsh
Producer: Stacey Thiel
Managing Director: Ryan Heiferman
Editor: Robert Lopuski
Editorial Company: Good Company
Mix Sound Company: Mr. Bronx Audio
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The Marketing Arm: NBA 'The Most Dunktastic Time of the Year'
Agency: The Marketing Arm
Client: NBA
Date: December 2016
NBA players Blake Griffin, Kevin Love, Dwyane Wade, Carmelo Anthony & more are starring in ad called 'The Most Dunktastic Time of the Year' to remind people that five games will be played on Christmas Day.
Credits:
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J. Walter Thompson New York: Black Lives Matter 'Backing Black Business'
Agency: J. Walter Thompson New York
Client: Black Lives Matter
Date: December 2016
Credits:
Chief Creative Officer: Brent Choi
Senior Art Director: Mo Osunbor
Art Director: Jessica Toye
Senior Copywriter: Christopher Phillips
Copywriter: Daniel Del Toro
Head of Production: Jennifer McBride
Director of Technology: Kamran Aslam
Producer: Angela O’Neill
Senior Art Director: Mo Osunbor
Art Director: Jessica Toye
Senior Copywriter: Christopher Phillips
Copywriter: Daniel Del Toro
Head of Production: Jennifer McBride
Director of Technology: Kamran Aslam
Producer: Angela O’Neill
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RPA: Honda 'Honda Brings Holiday Magic to Kids in the Hospital'
Agency: RPA
Client: Honda
Date: December 2016
Credits:
EVP, CCO: Joe Baratelli
SVP, ECD: Jason Sperling
ACD: Marcella Coad
ACD: Paul Fung
Art Director: Lexi Rodriguez
Copywriter: Megan Leinfelder
SVP, Chief Production Officer: Gary Paticoff
VP, Executive Producer: Isadora Chesler
Senior Producer: Fran Wall
VP, Executive Digital Producer: Linda Kim
Digital Producer: Amy Seidner
EVP, Management Account Director: Brett Bender
SVP, Group Account Director: Fern McCaffrey
VP, Management Supervisor Adam Levitt
Account Supervisor: Lauren Ellis
Account Executive: Kira Sullivan
Account Coordinator: Ashley Hartwell
Manager, Digital Strategy: Mike Dossett
Sr. Specialist, Digital Strategy: Tyler Sweeney
Specialist, Digital Strategy: Ariana Thomas
Production & EFX: Psyop
Director: Marie Hyon/Marco Spier
Managing Director Neyas Horsburth
Executive Producer: Shannon Alexander/Rich Pring
Line Producer: Amy Filbeck
Producer Matt Creeden/Jamie Pastor
DP: Chris Saul
Designer: Tae Kim/Pedro Lavin
Lead Technical Director: Pakorn Bupphavesa/Sean Kealey
VFX: Michael Huang
Previz Artist: Morten Enevoldsen/Will Kistler
Modeler: Bryan Eck/Elias Glasch/Jiacheng Xia
Texture Artist: Ching-Ya Yang
Rigger: Krista Albert/Lukas Wadya
Production Designer: Oliver Castle
Lighter: Ari Whang/Ieva Sauciunaite
3D Animator: Morten Enevoldsen/John Han/Ryan Moran/Pat Porter
Animator: Ben Chan
Compositor: Evan Schoonmaker
Flame Artist: Kim Stevenson
Generalist: David Witters/Stephanie Lin/Anne Yang
Editor: Exile
Executive Producer: Carol Lynn Weaver
Producer: Michael Miller
Editor: Paul Kumpata
Music: Q Department
Executive Producer: Zack Rice
Producer: Guin Frehling
ECD: Drazen Bosnjak
Technical Director: Dylan Marcus
Original music, sound design and VR mix: Q Department® in association with Mach1™
Audio Post: Lime
Executive Producer: Susie Boyahan
Mixer: David Wagg
Assistant: Adam Primark
SVP, ECD: Jason Sperling
ACD: Marcella Coad
ACD: Paul Fung
Art Director: Lexi Rodriguez
Copywriter: Megan Leinfelder
SVP, Chief Production Officer: Gary Paticoff
VP, Executive Producer: Isadora Chesler
Senior Producer: Fran Wall
VP, Executive Digital Producer: Linda Kim
Digital Producer: Amy Seidner
EVP, Management Account Director: Brett Bender
SVP, Group Account Director: Fern McCaffrey
VP, Management Supervisor Adam Levitt
Account Supervisor: Lauren Ellis
Account Executive: Kira Sullivan
Account Coordinator: Ashley Hartwell
Manager, Digital Strategy: Mike Dossett
Sr. Specialist, Digital Strategy: Tyler Sweeney
Specialist, Digital Strategy: Ariana Thomas
Production & EFX: Psyop
Director: Marie Hyon/Marco Spier
Managing Director Neyas Horsburth
Executive Producer: Shannon Alexander/Rich Pring
Line Producer: Amy Filbeck
Producer Matt Creeden/Jamie Pastor
DP: Chris Saul
Designer: Tae Kim/Pedro Lavin
Lead Technical Director: Pakorn Bupphavesa/Sean Kealey
VFX: Michael Huang
Previz Artist: Morten Enevoldsen/Will Kistler
Modeler: Bryan Eck/Elias Glasch/Jiacheng Xia
Texture Artist: Ching-Ya Yang
Rigger: Krista Albert/Lukas Wadya
Production Designer: Oliver Castle
Lighter: Ari Whang/Ieva Sauciunaite
3D Animator: Morten Enevoldsen/John Han/Ryan Moran/Pat Porter
Animator: Ben Chan
Compositor: Evan Schoonmaker
Flame Artist: Kim Stevenson
Generalist: David Witters/Stephanie Lin/Anne Yang
Editor: Exile
Executive Producer: Carol Lynn Weaver
Producer: Michael Miller
Editor: Paul Kumpata
Music: Q Department
Executive Producer: Zack Rice
Producer: Guin Frehling
ECD: Drazen Bosnjak
Technical Director: Dylan Marcus
Original music, sound design and VR mix: Q Department® in association with Mach1™
Audio Post: Lime
Executive Producer: Susie Boyahan
Mixer: David Wagg
Assistant: Adam Primark
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