Premium:
Christmas time is here again and brands from around Australia and New Zealand are presenting us with some of their campaigns, spreading the festive cheer.
Ads are coming in from the likes of Woolworths, Australia Post , Sheriden and Myer, so why not take a look at this year's Christmas campaign selection: from cute animated animals to heart-warming family moments or 'Sleigh Ride' cheer to dulcet instrumental tunes and houses decked out in LED.
Why not tell us what brings you the most holiday cheer and vote for the work you think best captures the Christmas spirit. Remember to check back here often to see all the latest campaigns and keep an eye on The Drum's ongoing Christmas coverage.
: 'Christmas is where we are'
Agency:
Client:
Date: November 2019
On Sunday, Myer will launch its new Christmas campaign, accompanied by a fun and interactive new product, the Myer Global Positioning Stocking.
The new campaign recognises the unique nature of an Australian Christmas. Not only is Australia an incredibly long way away from the North Pole, but Australian families often aren’t at home on Christmas Day spending the day at the beach, a campsite, a holiday house, or visiting family and friends.
All of which makes Santa’s job of tracking down and delivering to Aussie kids much, much harder.
With that in mind, this year, Myer is celebrating the Aussie Christmas, wherever it happens to be, with
With that in mind, this year, Myer is celebrating the Aussie Christmas, wherever it happens to be, with
a new campaign platform: “Christmas is where we are”.
The launch ad follows the story of Sally, a young girl whose family are going away at Christmas, as she
The launch ad follows the story of Sally, a young girl whose family are going away at Christmas, as she
grapples with the important question: How will Santa find me?
Myer and its creative agency, Clemenger BBDO Melbourne, have answered this question for Sally and all Australian kids, with an innovative solution, the Myer Global Positioning Stocking. A product that ensures Santa can find everyone this Christmas.
The Bluetooth-enabled stocking pairs with a mobile device or tablet and includes a treasure trove of festive features, including:
- An interactive map for kids to explore, allowing them to follow Santa’s journey on Christmas Eve.
- A platform for children to communicate directly with Santa, ensuring those important letters and messages arrive on time.
- Integration with Myer’s full range of toys to help create the ultimate Christmas wish list.
- An illuminated Christmas countdown via twinkling LED lights on the stocking that change nightly
in the lead up to Christmas.
The Myer Global Positioning Stocking is available exclusively at all Myer stores and online for $34.95 with two iconic designs from Australian illustrator Beci Orpin to choose from.
The “Christmas is where we are” campaign will commence this Sunday across TV, digital and social, print and OOH, and will evolve over the Christmas period.
Credits:
Creative agency: Clemenger BBDO Melbourne Director: Nick Ball
Production Company: Finch
Connected Device: Creator
Production Company: Finch
Connected Device: Creator
Production agency: MediaMonks
Media agency: Ikon/Essence
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: 'Picked For Christmas'
Agency:
Client:
Date: November 2019
Whether you’re looking for the perfect ham, beautiful fresh cherries or seafood, Woolworths ‘Picked for Christmas’ campaign celebrates the passion of The Fresh Food People in picking only the best to bring your festive feasts to life.
The supermarkets’ Christmas TVC, is set at a ‘Woolworths Christmas’ fantastical garden cottage, reminiscent of Santa’s workshop. The advert highlights everything fresh and wonderful that Woolworths stores across Australia offer customers over the festive season.
Bringing the Christmas cheer, ‘Sleigh Ride’ by Leroy Anderson, provides the soundtrack to the fresh food people hard at work gathering the freshest produce and then baking and basting, testing and finessing a table full of tasty Christmas fare - just in time for Christmas.
Credits:
CREDITS
Woolworths
Andrew Hicks - Chief Marketing Officer
Nick Chapman - Marketing Director - Brand
Caroline Squire - Head of Marketing Communications
Kerry Fitzgerald - Marketing Communications Planner
Samantha Smith - Marketing Communications Planner
M&C Saatchi
Tom McFarlane - Creative Partner
Phil Leece - Creative Director
Peta McDowell – Creative Group Head
Julia Mahoney – Group Account Director
Lewis Harvey – Account Director
Rod James – Head of TV & Content
Production
Production Company: The Sweet Shop
Director: Melanie Bridge
Music and Sound Design: Song Zu
Editing: The Editors
Post Production: Res
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