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Pantene's Single's Day ad shares heartbroken people's breakup stories in a salon
Premium: Haircare brand Pantene has launched a campaign to celebrate the positive change that changing hairstyles can mean for people who are going through breakups.The campaign by the Proctor and...
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AIA enlists David Beckham in mission to get Asians to sleep an additional hour
Premium: AIA has launched a campaign to promote the benefits of sleep to Asian people, where many believe sleep should be sacrificed in order to get ahead.The One More Hour campaign, by BBDO Singapore,...
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Lidl goes heavy on contemporary Christmas anecdotes in ‘big on quality’ spot
Premium: Lidl has given its 'big on quality' brand promise a festive makeover in 'A Christmas You Can Believe In' spot that's heavy on festive anecdotes.This is Karmarama’s first Christmas ad for Lidl...
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Jetstar celebrates 'singledom' on Singles' Day with solo travel campaign
Premium: Jetstar is tapping into Singles' Day and a trend towards a celebration of single life by offering deals for solo travellers from Singapore. The campaign is timed around the Singles' Day sales...
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Myer launches interactive stocking to play on Australia's distance from the...
Premium: Australian department store Myer has launched a campaign with a film that explores the distance between Santa Claus in the North Pole and Australia.The campaign also sees the creation of a...
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Woolworths launches Christmas TV ad to show its fresh credentials
Premium: Australian supermarket Woolworths has chosen to focus on its fresh credentials in a festive TV ad for the Christmas season.The ad plays on its claim to be ‘The Fresh Food People’ with a video...
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It's the most creative time of the year: The Drum's Antipodean holiday...
Premium: Christmas time is here again and brands from around Australia and New Zealand are presenting us with some of their campaigns, spreading the festive cheer.Ads are coming in from the likes of...
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Ads We Like: WWF stop-motion Christmas ad highlights deforestation impact on...
Premium: World Wide Fund for Nature (WWF) has slightly verged away from its traditional adoption plea, this Christmas urging its supporters to 'adopt a better future' rather than an animal. Operating...
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Energy drink brand V wants to help millenials make their dreams happen
Premium: New Zealand-based energy drink brand V has launched a platform in Oceania that plays on the meme culture and digital trends.The platform by the Frucor Suntory-owned brand, called “Make it...
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SK-II uses art to illustrate the power of its Pitera ingredient
Premium: SK-II is tapping into the power of art, in a new campaign to promote its skincare ingredient - Pitera.The campaign, created by Great Guns, aims to marry art and product in a skincare...
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Kit Kat creates Singapore-inspired flavours to celebrate the holiday season
Premium: Kit Kat has created eight new creations that pay tribute to iconic Singapore local favourites ahead of the holiday season.The flavours for Singapore limited edition series will be roti prata...
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Gender equality ad calls time on Playboy model 'Lena' image that led to Jpeg...
Premium: Creative technology platform Creatable and social enterprise Code Like a Girl have collaborated to campaign to stop the usage of an image in order to make millions of women feel welcome in...
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New World underscores the spirit of gatherings during Christmas
Premium: New Zealand-based supermarket chain New World has launched its Christmas campaign that highlights how gatherings can bring joy on the occasion.The campaign, whose theme is “Enjoy Christmas...
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Mastercard's first UK debit card campaign reimagines 'priceless' moments
Premium: A first for the brand, Mastercard has launched its first-ever UK debit campaign - celebrating how even the small transactions can lead to 'priceless' moments. Created by McCann London, the...
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Tata Sky plays with nostalgia for Children’s Day influencer campaign in India
Premium: To promote its Fun Learn platform on Children’s Day, Tata Sky opted to play on nostalgia in an influencer campaign.The brand sent boxes filled with nostalgic 90s games and activities to...
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Unicef asks children to share how they would change the world for the better
Premium: Unicef has launched a campaign for World Children’s Day that asks children what they’d do to change the world for the better.The campaign targets parents using the idea that people usually ask...
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Creative Works of the Week: América Television and Bombas
Premium: For the next few weeks, The Drum will be doubling up on Creative Work of the Week, giving campaigns from our regular Creative Works roundup and from our Christmas and holiday roundup dual...
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Stocklands celebrate an Aussie Christmas with animated holiday campaign
Premium: Stockland Centre is celebrating an Aussie Christmas with 'The Story of Dunder', the Australian reindeer. The retail centre has created a heart-warming animated film on the much loved but...
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Singapore church uses witty visuals to promote the Christmas spirit
Premium: Singapore-based Church of Our Saviour (COOS) has launched a campaign to celebrate Christmas and the completion of its new building.The campaign uses witty visuals to reach its audiences, which...
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Myntra highlights its position as India's most knowledgeable fashion stylist
Premium: Indian fashion e-commerce platform Myntra has launched a campaign to highlight its positioning as fashion experts in India.According to the Flipkart-owned platform, the campaign called...
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