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Welcome to The Drum Creative Works, in partnership with Workfront.
As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
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For project information, credits and more click on the project to expand to full screen for credits and more.
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Drum: Virgin Media 'VIVID 200 Gamer Challenge'
Agency: Drum
Client: Virgin Media
Date: December 2016
Virgin Media has launched its first YouTube content series as part of its new content strategy with two celebrity and YouTube gamer duos: James Buckley & Mantrousse and David Haye & Ali-A to showcase and highlight its VIVID 200 Gamer product. The campaign will feature across Virgin Media’s website and social channels and will also run on both celebrity Twitter accounts as well as each of the gaming star’s YouTube Channels.
The campaign was created by Drum and Manning Gottlieb OMD to support VIVID 200 Gamer by showing how important a superior broadband connection is to staying in control when playing online. The campaign demonstrates Virgin Media’s commitment to bringing the best service to avid gamers who like to play, stream and share online simultaneously.
Credits:
Creative Director: Matt Cole
Associate Creative Director: David Williams
Creatives: Lee Tarrier
Additional Credits: Account Handler: Ruth Griffin, Tanya Wilkinson, Alice Pascoe
Head of Talent & Production: Andy Holland
Talent Executive: Justine Sullivan
Director of Production: Laura Botten
Agency Producer: Phil Harris
Production Company: EndemolShine Beyond
Director: Antoine Lyons
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Uniform: Mitre 'Scriball'
Agency: Uniform
Client: Mitre
Date: December 2016
Scriball is a unique and fun new gift from football experts Mitre, built around a character driven universe offering kids a way to keep their creative juices flowing by including everything they need to decorate and create their very own keepsake ball.
Working with Mitre's initial character sketch, we built a bright universe that would inspire fair play, practice and fun. Starting life as a rough concept, we were quick to spot Scriball’s vast potential. With our creative team fully invested, it was vital we brought it to market in time for the pre-christmas push.
Credits:
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Jung von Matt: Borderfree, The Voice of Thousands, Schwizerchruz 'Project Lifejacket'
Agency: Jung von Matt
Client: Borderfree, The Voice of Thousands, Schwizerchruz
Date: December 2016
There are currently 60 million displaced people around the world. People who are stigmatised with a single word: refugee. Because the term is frequently associated with criminality, violence and poverty, it is easy to lose sight of the fact that these people led very normal lives before they were forced to flee their homes. It is for this very reason that the Swiss NGO The Voice Of Thousands has launched Project Life Jacket with the support of borderfree and schwizerchrüz.ch. The project is being sponsored and supported by organisations and associations from across Europe.
The project is based on a powerful, emotional idea: “We visited people in transit camps in Greece who had fled from Syria and drew the life stories of nine individuals on the life jackets that they had worn when they crossed the sea”, explains Michael Grossenbacher, the joint initiator of Project Life Jacket and Co-President of The Voice Of Thousands. The drawings bear witness to how these people lived before the wars, before they ever put on a life jacket and before they carried the stigma of being “refugees”. This message is conveyed with great effect in a short documentary film, on the life jackets bearing the drawings and on the interactive platform www.projectlifejacket.com.
Credits:
Chief Creative Officer: Dennis Luck
Creative Director: Samuel Wicki, Rob Hartmann
Art Director: Johannes Dorig
Additional Credits: Project Management/Consultation: Vanessa Zwinselman, Julia Grass
Executive PR Director: Cyrill Hauser
Senior PR Consultant: Nathalie Eggen
PR Trainee: Josefine Krabbe
Executive Digital Director: Rene Schwarz
UX: Roman Holland
Screen Designer: Emmanuel Denier
Development: Hendrik Wernze, Cyrill Lehmann
Production: Bettina Beyeler, Deborah Botella, Pepe Kagi
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Saatchi & Saatchi London: HSBC 'Openings'
Agency: Saatchi & Saatchi London
Client: HSBC
Date: December 2016
HSBC has launched an invitation-only membership program called Jade by HSBC Premier.
Aimed at HSBC Premier customers with a minimum of $1 - $5m in investable assets, Jade has been developed with Saatchi & Saatchi London and offers a banking service unlike any other to this very individual group of HSBC clients.
Working with partnership agency, Cherry London, global partners were carefully selected to enhance the lifestyle experience of the program. These include Etihad Airways, Mandarin Oriental, Small Luxury Hotels of the World and luxury online fashion shop, Mytheresa.com.
Credits:
Global Chief Creative Officer: Kate Stanners
Creative Director: Hugh Todd, Mark Norcutt
Additional Credits: Planner: Richard Huntington, David Adamson
Account Handlers: Katherine Grenville-Jones, Charles Pym
Producer: Lisa Mason
Media Buying Agency: Mindshare
Production Company: Prettybird
Director: Max Malkin
Production Co Producer: Nell Jordan, Emory Ruegg
Editor: Sam Gunn @ Whitehouse Post
Post Production Company: Framestore
Audio Post Production Company: Sam Ashwell @ 750 MPH
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Mr B & Friends: Eastbourne 'Brand Identity'
Agency: Mr B & Friends
Client: Eastbourne
Date: December 2016
Brand, creative and digital agency Mr B & Friends has created a new brand strategy and identity for Eastbourne on the UK’s south coast. The Bath-based agency won the project without a creative pitch against two unnamed agencies.
Eastbourne has long been a popular destination for tourists seeking authentic British charm, stunning natural environments, a great climate, and a huge range of leisure activities.
The challenge came from Eastbourne being victim to misconceptions that it was a retirement town, which meant a decline in young people and families visiting or settling, according to research carried out by VisitEastbourne. It was clear that there was an opportunity to create a progressive brand for Eastbourne that elevated current perceptions.
Credits:
Chief Executive Officer: Simon Barbato
Creative Director: Kate Gorringe
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Buzzman: Nescafé 'Les Touillettes'
Agency: Buzzman
Client: Nescafé
Date: December 2016
At Nescafe, the coffee break is sacred. It’s also the occasion to meet and have coffee with new people that you wouldn’t meet otherwise. But all of this is only possible if you are willing to break the ice. To illustrate the power of connection, Nescafe and its agency Buzzman have created the unexpected ice breaker: the touillettes.
Credits:
Creative Director: Louis Audard, Tristan Daltroff
Art Director: Alice Lobel
Copywriter: Hanna Larue
Additional Credits: Vice President (Creative): Georges Mohammed-Cherif
Vice President: Thomas Granger
Account Manager: Loic Ceolho, Clemence Gateau
Social Media Manager: Julien Scaglione, Paul Gosset, Marine Alves
PR & Communication Manager: Amelie Juilet, Calypso Asline, Kenza Bennani
TV & Print Production Manager: Emilie Lepot, Assya Mediouni
Production Company: Bollywood
Director: Benjamin Bouhana
Producer: Berangere Roques
Music: Benzene
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Uncle Grey: Cheapflights 'Drag, drop and go'
Agency: Uncle Grey
Client: Cheapflights
Date: December 2016
Cheapflights has turned its online display media into a simple flight search, which enables you to search flights simply by dragging article images into Cheapflights web banners.
Say you live in London and you’re reading an article about your favourite local football team playing a Champions league match in Spain. Now you can simply drag the article image into the Cheapflights banner and it will instantly find you the best tickets, at the best price, for the next upcoming live match.
Nowadays a lot of people travel to experience sports, arts and music live. According to a recent UK report, 45% of live music audiences were music tourists and there were 9.5 million music tourists in the UK alone. For the initial launch Cheapflights have focused on sports, arts and music, but plan to soon include many other points of interests.
The ‘Drag, Drop and Go’ banner is live on sports, music and culture sections of major UK and global news websites such as the Guardian from today.
Credits:
Creative Director: Thomas Ilum
Creative: Simon Naver
Additional Credits: Motion Designer: Mathias Nielsen
Digital Producer: David Cytryn
Client Service Director: Charlotte Porsager
Chief Strategy Officer: Lars Samuelsen
Development: Will Munhoz, WM Creative Labs
Head of Media Strategy & Planning: Rasmus Skjøtt
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M&C Saatchi Abel: RocketSeed 'Stamps for Good'
Agency: M&C Saatchi Abel
Client: RocketSeed
Date: December 2016
M&C Saatchi Abel has created a new initiative in collaboration with RocketSeed, entitled Stamps for Good. The campaign allows people to include a virtual stamp, linked to a specific charity, in every email they send.
Stamps for Good is made up of ten virtual stamps (tiny pieces of art embedded in every email the subscriber sends), linked to ten different charities. To get involved, the subscriber visits the Stamps for Good website, picks a cause, pays for the stamp that will be embedded in the emails and then the proceeds go straight to the chosen charity.
Billions of emails are sent around the world every day for various reasons – to share information, set up a meeting, send a personal message – so this new initiative allows people to spread awareness of a certain charity with each email.
At present, Stamps for Good is available to companies only, with each subscription lasting a year. However, there are plans afoot to extend this to individuals in the near future. The charities that users can choose from are: The Haven Night Shelter, Apple-a-Day Foundation, WWF, Habitat for Humanity SA, Project Literacy, The Sunflower Fund, Reach for a Dream, Cotlands, Learn to Earn, and the Animal Anti-Cruelty League.
Credits:
Executive Creative Director: Gordon Ray
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