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Welcome to The Drum's US Creative Works.
As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'
To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, January 11.
BBDO San Francisco: GoodnessKnows 'Try a Little Goodness'
Agency: BBDO San Francisco
Client: GoodnessKnows
Date: January 2017
A little over a year ago, Mars nationally rolled out a line of snack bars called GoodnessKnows. To promote the bars, BBDO San Francisco recently launched a campaign that falls under the brand's "Try a Little Goodness" strapline. For the campaign, "real people" were asked to create jingles and act in a commercial for the brand. The resulting mistakes, blunders and do-overs were filmed to create quirky ads that encourage viewers to try new things.
Credits:
Executive Creative Director: Matt Miller
Executive Creative Director: Steven Rutter
Creative Director: Page Kishiyama
Creative Director: Timothy White
Art Director: George Thorman
Copywriter: Jared Johnsen
Executive Producer: Patti Bott
Senior Producer: Vera Kacurova
Business Affairs Director: Jacqueline Djanikian
Senior Account Director: Elana Shea
Account Director: James Campbell
Account Supervisor: Weina Cai
Account Executive: Divya Reddy
Group Strategy Director: Mary FlorCruz
Junior Strategist: Molly Gasch
Brand Director: Kerry Cavanaugh
Senior Brand Manager: Eric Epstein
Senior Associate Brand Manager: Hana Hassan
Production Company: Tool
Director: JJ Adler
Editor: Pete Koob
Post Production: Cut & Run
Executive Creative Director: Steven Rutter
Creative Director: Page Kishiyama
Creative Director: Timothy White
Art Director: George Thorman
Copywriter: Jared Johnsen
Executive Producer: Patti Bott
Senior Producer: Vera Kacurova
Business Affairs Director: Jacqueline Djanikian
Senior Account Director: Elana Shea
Account Director: James Campbell
Account Supervisor: Weina Cai
Account Executive: Divya Reddy
Group Strategy Director: Mary FlorCruz
Junior Strategist: Molly Gasch
Brand Director: Kerry Cavanaugh
Senior Brand Manager: Eric Epstein
Senior Associate Brand Manager: Hana Hassan
Production Company: Tool
Director: JJ Adler
Editor: Pete Koob
Post Production: Cut & Run
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Goodby Silverstein & Partners: Princess Cruises 'Feel Small'
Agency: Goodby Silverstein & Partners
Client: Princess Cruises
Date: January 2017
GS&P has rolled out a campaign for Princess Cruises that encourages travelers to visit places that make them "Feel Small." With footage of oceans, starry night skies and glaciers, the ads aim to show viewers that the most extraordinary moments can happen when people "feel small" even though society often tells us to live large.
Credits:
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The Martin Agency: Land O' Lakes 'The Farmer'
Agency: The Martin Agency
Client: Land O' Lakes
Date: January 2017
While many people are familiar with Land O' Lakes products, few realize that brand is a farmer-owned co-op that was established in 1921. In an effort to give people a better idea of Land O Lakes' roots, the brand recently partnered with The Martin Agency to create an ad called "The Farmer." The ad, which aired during several college bowl games and will run online throughout January, features National Geographic footage of Land O' Lakes co-op farms across the country combined with a voiceover reading Amelia E. Barr's poem "The Farmer."
Credits:
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Revere: Ellevest 'Invest Like a Woman'
Agency: Revere
Client: Ellevest
Date: January 2017
Last year, Sallie Krawcheck launched Ellevest, a digital investment platform that caters to women. To kick off the new year, Ellevest has partnered with Edelman's creative agency Revere to unveil a campaign that aims "to help women understand exactly how much money they stand to lose over a lifetime just by using 'male-centric' industry standard investment tools" - and explain how Ellevest can help women meet their investment goals.
Credits:
Account: Megan Goode, Katy Koesy, Deidre Campbell
Strategy: Amanda Kleinberg, Gigi Downs
Creative: Alena Cason, Kristen Kusterer, Karyn Pascoe, Chris Perry
Production: Jennifer Carter-Campbell, Erin Fitzsimmons, Julie Casso – Mustache Agency
Strategy: Amanda Kleinberg, Gigi Downs
Creative: Alena Cason, Kristen Kusterer, Karyn Pascoe, Chris Perry
Production: Jennifer Carter-Campbell, Erin Fitzsimmons, Julie Casso – Mustache Agency
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GSD&M: Popeyes 'Popeyes Wingovations with Jerry Rice'
Agency: GSD&M
Client: Popeyes
Date: January 2017
With the Super Bowl just a month away, Popeyes has rolled out a campaign starring former NFL star Jerry Rice with the goal of showing football fans how they can maximize wing-eating enjoyment during the big game next month.
Created by Austin-based GSD&M, the campaign consists of nine short social videos that feature Rice as he displays what the fast food chain has dubbed “wingovations,” which are essentially gimmicky inventions that are supposed to make eating wings less messy and more fun. For example, the brand’s napkin shirt prevents wing sauce stains, while its spicy & mild toothpicks “keep the flavor coming long after you’ve finished your classic Cajun wings.”
However, wing enthusiasts might be disappointed to find out that Popeyes’ “wingovatons” aren’t real products and can’t actually be purchased (unlike rival KFC, whose 3,000 bottles of fried chicken-scented sunscreen were snapped up in a matter of hours last summer). Still, wing lovers are encouraged to submit their own ideas for “wingovations” for a chance to win prizes like a $500 Popeyes gift card.
The campaign, which marks the first time Popeyes has utilized a celebrity spokesperson in its marketing efforts, will run throughout January on Facebook, Instagram and Snapchat.
Credits:
Chief Creative Officer: Jay Russell
Group Creative Directors: Tom Hamling, Tim Eger
Art Director: James Hoke, Michael Griffith, Joe Welbes
Writer: Jeffrey Butterworth, Alexandra DiBucci, Chris Greer
Director of Production: Jack Epsteen
Executive Producer: Bill Wine
Producer: Erika McKay
Art Buyer: Jessica Buck
Account Service: Carrie Hines, Soumya Ramakrishnan, Brett Meldrum, Jane Conyngham, Daniel Sparkman
Strategy: Jim Firestone
Social Strategy: Chelsea Davis
Media: Alexis Warsham, Sam Nelson, Molly Herman, Amanda Webb
Business Affairs Manager: Linda Nhan
Project Manager: Sara Rosales
Production Company: Live Action
Rockhouse Films
Director: Rocky Powell
Executive Producer: Sharon Reinschmiedt
Production Supervisor: Arthur Reed
Director of Photography: Steve Corie
Art Director: Cindy Bishop
Production Company: Table Top
MJZ
Director/DP: Irv Blitz
President: David Zander
Executive Producer: Emma Wilcockson
Producer: Christian Luedke
3D and Motion Design
Perfect Form Design
Design & Animation: Brad Hodgson
Producer: Angie Obermeyer
Online, Color Grading & Finishing
Tone Visuals
Digital Colorist/Founder: Brian Buongiorno
Executive Producer: Diane Porterfield
Flame Assist: James Buongiorno
Audio Post Production
Pony Sound
Audio Post Supervisor: Corey Roberts
Audio Editor: David Bewley
Offline Editorial
Executive Producer: Rob McCool
Editor: Rachael Waxler
Assistant Editor: Skylar Moran
Music
HUM Music
ECD: Jeff Koz
Creative Director: Scott Glenn
Executive Producer: Debbi Landon
Senior Producer: Caroline O’Sullivan
Composer: Jimmy Haun
Engineer: Austin Shupe
Group Creative Directors: Tom Hamling, Tim Eger
Art Director: James Hoke, Michael Griffith, Joe Welbes
Writer: Jeffrey Butterworth, Alexandra DiBucci, Chris Greer
Director of Production: Jack Epsteen
Executive Producer: Bill Wine
Producer: Erika McKay
Art Buyer: Jessica Buck
Account Service: Carrie Hines, Soumya Ramakrishnan, Brett Meldrum, Jane Conyngham, Daniel Sparkman
Strategy: Jim Firestone
Social Strategy: Chelsea Davis
Media: Alexis Warsham, Sam Nelson, Molly Herman, Amanda Webb
Business Affairs Manager: Linda Nhan
Project Manager: Sara Rosales
Production Company: Live Action
Rockhouse Films
Director: Rocky Powell
Executive Producer: Sharon Reinschmiedt
Production Supervisor: Arthur Reed
Director of Photography: Steve Corie
Art Director: Cindy Bishop
Production Company: Table Top
MJZ
Director/DP: Irv Blitz
President: David Zander
Executive Producer: Emma Wilcockson
Producer: Christian Luedke
3D and Motion Design
Perfect Form Design
Design & Animation: Brad Hodgson
Producer: Angie Obermeyer
Online, Color Grading & Finishing
Tone Visuals
Digital Colorist/Founder: Brian Buongiorno
Executive Producer: Diane Porterfield
Flame Assist: James Buongiorno
Audio Post Production
Pony Sound
Audio Post Supervisor: Corey Roberts
Audio Editor: David Bewley
Offline Editorial
Executive Producer: Rob McCool
Editor: Rachael Waxler
Assistant Editor: Skylar Moran
Music
HUM Music
ECD: Jeff Koz
Creative Director: Scott Glenn
Executive Producer: Debbi Landon
Senior Producer: Caroline O’Sullivan
Composer: Jimmy Haun
Engineer: Austin Shupe
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Eleven: Kuri 'Kuri Doesn't'
Agency: Eleven
Client: Kuri
Date: January 2017
San Francisco agency Eleven has created a campaign for Kuri, a home robot that Mayfield Robotics launched at CES.
Credits:
Chief Creative Officer: Mike McKay
Creative Director: Chad Leitz
Agency Lead: Gary Stein
Agency Producer: Sophia Pellicoro
Project Director: Tamara Grozick
Copywriters: Mads Krogh, Dom Haury
Art Directors: Jacob Hellstrom, Turner Johnson
Strategist: Nita Grubb
Production Company: Caviar
Director: Zach Math
Director of Photography: Tim Hudson
Executive Producer: Jasper Thomlinson
Producer: Brian Etting
Editor: Andy Green, Cut + Run
Post Producer: Deanne Mehling
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Wieden + Kennedy Portland: Samsung 'Crazy'
Agency: Wieden + Kennedy Portland
Client: Samsung
Date: January 2017
Every January, fitness enthusiasts groan and roll their eyes at the onslaught of rookie gym-goers who’ve decided that this is the year that they’ll finally get serious about exercising.
So to kick off 2017, Samsung has rolled out a tongue-in-cheek campaign for its Galaxy S7 and wearable Gear Fit2 fitness band that it hopes will appeal to those who are trying to get back on the weight loss wagon.
In a one-minute spot, Wieden + Kennedy has opted for wry humor rather than the quasi-motivational clichés common in sports advertising. In the ad, gym-goers and others trying to get in shape comment on the many ridiculous things we put ourselves through during workouts, like climbing stairs to nowhere and paying money to be berated in front of peers.
But in the spirit of New Year’s resolutions and bettering oneself, Samsung is encouraging viewers to embrace the craziness that comes with losing a few pounds – and promises that the Gear Fit2 can help “make sense of it all” by organizing workouts and tracking progress.
Credits:
Creative Directors: Craig Allen / Tim Roan / Micah Walker
Copywriter: Derek Szynal
Art Director: Robert Kendall
Executive Producer: Erika Madison
Producer: Jules Brown
Account Director: Mimi St. Gelais
Management Supervisor: Drew Widell
Account Executive: Tori Misell / Megan Riehl
Assistant Account Executive: Michael Devine
Group Strategy Director: Bruno Frankel
Strategy Director: Tom Suharto
Junior Strategist: Jordan Aftanas
Project Management: Laurie Holtz
Business Affairs: Karen Crossley/ Amber Lavender
Art Producer: Heather Hanrahan
Executive Creative Directors: Mark Fitzloff/Joe Staples/Susan Hoffman
PRODUCTION
Production Company: MJZ
Director: Steve Ayson
President: David Zander
Executive Producer: Emma Wilcockson
Producer: Laurie Boccaccio
Production Supervisor: Yianni Papadopoulos
EDITORIAL
Editorial Company: Final Cut
Head of Production: Suzy Ramirez
Editor: Crispin Struthers
Producer: Ana Orrach
VFX
VFX Company: The Mill
Colourist: Adam Scott
2D Lead Artist: Adam Lambert
Producer: Daniel Midgley
Associate Producer: Karina Slater
VFX Supervisor: Kathy Siegel
MUSIC + SOUND DESIGN
Sound Company: duotone audio group
Managing Director: David Leinheardt
Executive Producer: Ross Hopman
Creative Director: Jack Livesey
Producer: Gio Lobato
MIX
Mix Company: Lime Studios
Mixer: Loren Silber
Executive Producer: Susie Boyajan
Audio Assistant: Mark Nieto
Copywriter: Derek Szynal
Art Director: Robert Kendall
Executive Producer: Erika Madison
Producer: Jules Brown
Account Director: Mimi St. Gelais
Management Supervisor: Drew Widell
Account Executive: Tori Misell / Megan Riehl
Assistant Account Executive: Michael Devine
Group Strategy Director: Bruno Frankel
Strategy Director: Tom Suharto
Junior Strategist: Jordan Aftanas
Project Management: Laurie Holtz
Business Affairs: Karen Crossley/ Amber Lavender
Art Producer: Heather Hanrahan
Executive Creative Directors: Mark Fitzloff/Joe Staples/Susan Hoffman
PRODUCTION
Production Company: MJZ
Director: Steve Ayson
President: David Zander
Executive Producer: Emma Wilcockson
Producer: Laurie Boccaccio
Production Supervisor: Yianni Papadopoulos
EDITORIAL
Editorial Company: Final Cut
Head of Production: Suzy Ramirez
Editor: Crispin Struthers
Producer: Ana Orrach
VFX
VFX Company: The Mill
Colourist: Adam Scott
2D Lead Artist: Adam Lambert
Producer: Daniel Midgley
Associate Producer: Karina Slater
VFX Supervisor: Kathy Siegel
MUSIC + SOUND DESIGN
Sound Company: duotone audio group
Managing Director: David Leinheardt
Executive Producer: Ross Hopman
Creative Director: Jack Livesey
Producer: Gio Lobato
MIX
Mix Company: Lime Studios
Mixer: Loren Silber
Executive Producer: Susie Boyajan
Audio Assistant: Mark Nieto
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Blackbelt: NerdWallet 'Nothing Beats Knowing'
Agency: Blackbelt
Client: NerdWallet
Date: January 2017
In its first national campaign, NerdWallet is poking fun at the many different kinds of conundrums we find ourselves in every day, like which recycling bin to put trash in or which tool to use to fix a leaky sink. While NerdWallet can't come to the rescue for every issue in life, it promises that its online resources can at least help people solve their personal financial problems.
Credits:
Head of Creative Production: Brian Tucker
Executive Creative Director: Karl Dunn
Head of Client Service: Shaun Kilian
Strategist: Andrew Clarke
Art Director: Mark Chila
Director: Casey Storm
Production Company: Anonymous Content / Asymetric
Producer: Jason Aita
Executive Producer: Ayelet Weinerman
Editorial: Arcade Edit
Editor: Sean Lagrange
Colorist: Gregory Reese
Music Company: Echolab
Music Producer: Gavin Little
Composer: Steve Lynch
Sound Designers: Gavin Little, Joe McHugh
Executive Creative Director: Karl Dunn
Head of Client Service: Shaun Kilian
Strategist: Andrew Clarke
Art Director: Mark Chila
Director: Casey Storm
Production Company: Anonymous Content / Asymetric
Producer: Jason Aita
Executive Producer: Ayelet Weinerman
Editorial: Arcade Edit
Editor: Sean Lagrange
Colorist: Gregory Reese
Music Company: Echolab
Music Producer: Gavin Little
Composer: Steve Lynch
Sound Designers: Gavin Little, Joe McHugh
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Barkley: Russell Athletic 'Dear Seniors' and 'Dear Coach'
Agency: Barkley
Client: Russell Athletic
Date: January 2017
As football season comes to a close, Russell Athletic and its agency Barkley are honoring the hard work and dedication of both high school seniors and their coaches in the brand's latest campaign.
Credits:
Executive Creative Director: Jason Elm
VP / Creative Director: Brad Jungles
VP / Creative Director: Berk Wasserman
VP / Group Strategy Director: Chris Cardetti
VP / Executive Producer: Susan Neuman
Senior Producer: Melany Esfeld
Production Coordinator: Jasmine Henry
Art Director: Matt Slider
Designer: Jen Beck
SVP Group Account Leader: Bryan Herrman
Account Manager: Alex Belot
Project Manager: Tifany Wrzesinski
Content Strategist: Chris Mason
Content Producer: Sammy Greenberg
Associate Media Design Leader: Rachel Stelmach
Supervising Media Design: Jordan Stephens
Production Company: Picture Farm
Original Photography and Video Footage: Robert Clark
Production Company: Picture Farm
Producer(s): Anna Groth-Shive & Chris Bren
Original Photography and Video Footage: Robert Clark
Editorial & Post Production: Barkley In House
Motion Graphics: Carson Catlin
VP / Creative Director: Brad Jungles
VP / Creative Director: Berk Wasserman
VP / Group Strategy Director: Chris Cardetti
VP / Executive Producer: Susan Neuman
Senior Producer: Melany Esfeld
Production Coordinator: Jasmine Henry
Art Director: Matt Slider
Designer: Jen Beck
SVP Group Account Leader: Bryan Herrman
Account Manager: Alex Belot
Project Manager: Tifany Wrzesinski
Content Strategist: Chris Mason
Content Producer: Sammy Greenberg
Associate Media Design Leader: Rachel Stelmach
Supervising Media Design: Jordan Stephens
Production Company: Picture Farm
Original Photography and Video Footage: Robert Clark
Production Company: Picture Farm
Producer(s): Anna Groth-Shive & Chris Bren
Original Photography and Video Footage: Robert Clark
Editorial & Post Production: Barkley In House
Motion Graphics: Carson Catlin
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