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Over the last five weeks, The Drum has been celebrating the festive season the only way we know how - by compiling the best Christmas ads from around the world.
In a year that gave us more holiday spots than there are elves in Father Christmas' workshop, we turned to our trusted readers to select the very best of 2019's holiday haul. The following list highlights the top seasonal choices for 2019, as voted on by The Drum's readers.
With the big day less than a week away, you can get your final fill of The Drum's ongoing Christmas coverage here. Normal service of Creative Works resumes as always here and you can submit your own work via our online portal here.
: 'Last Christmas'
Agency:
Client:
Date: December 2019
Spotify and Sony Music have tasked Byte London – the marketing technology agency of choice for forward-looking, fast-growing brands – with creating a fun festive AR effect that lets people transform themselves into George Michael, as seen on the original record cover of Wham!’s Last Christmas.
The effect celebrates Wham!’s much-loved festive legacy by giving users George Michael’s classic 80s hairdo and earring, while recreating the record cover’s unforgettable design by dressing the user in a Santa hat. Naturally, Last Christmas plays while the AR effect is active.
Timed to coincide with the release of the George Michael-endorsed film that shares the song’s name, Spotify and Sony Music commissioned Byte to create the effect as part of a campaign to get the classic Christmas pop song back to number one in the festive charts.
Available on Instagram, the effect is being promoted through paid media alongside social support from Last Christmas film talent and additional artists.
Credits:
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: 'Ultimate Brand Ambassador'
Agency:
Client:
Date: December 2019
Musto, one of the world’s leading performance clothing brands has launched its Christmas campaign by announcing it has signed Nick Claus as its latest ambassador.
In an exclusive video, Claus gives a revealing and rare insight into the logistics of his job, his homelife with Mrs Claus and what he wears during his annual, and often treacherous, circumnavigation.
Credits:
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: 'Special Delivery'
Agency:
Client:
Date: November 2019
The holidays are a special time for the New York Lottery. It’s the time of year when there’s something special in the air — when anything seems possible, including winning.
To announce this year’s seasonal Scratch-Off Games, the New York Lottery and McCann New York enlisted a group of woodland animals to deliver a little holiday magic to an enchanting wildlife reserve in a film titled, 'Special Delivery.' The story begins as a beloved park ranger loses her Scratch-Off on her way home for the holidays. But luckily for her, there’s a bit of magic in the air. A rabbit rescues the ticket and works together with a few other furry friends. Together, they make their way through a snowy winter landscape to ensure the ticket ends up right where it belongs.
Credits:
Creative:
Eric Silver, North American Chief Creative Officer
Sean Bryan & Tom Murphy, McCann New York Chief Creative Officers
Mat Bisher, Executive Creative Director
Jason Ashlock & Dominick Baccollo, Group Creative Directors
Colby Spear, Senior Writer
Pedro Sampaio, Senior Art Director
Production:
Nathy Aviram, Chief Production Officer
Tamara Lecker, Senior Producer
Eric Johnson, SVP Executive Music Producer
Dan Gross, Integrated Music Producer
Account:
Scot Beck, EVP Executive Account Director
Caroline Fuller, VP, Account Director
Molly Vossler, Account Director
Ellery Gitkin, Account Executive
Strategy:
Laura Frank, SVP Group Strategy Director
Creative | Production | Editorial | VFX: The Mill
Director: Ben Smith
Executive Producer: Zu Al-Kadiri
Producer: Hillary Thomas
Production Supervisor: Georgina Castle
Production Coordinator: Emily Stave, Esther Montgomery
Editor: Ryan McKenna
Production Support: Goutham H, Utkarsha Shinde
Shoot Supervisor: Ed Boldero, Alek Vacura
2nd Unit Director: Alex Clark
2D Lead Artist: Tim Crabtree
3D Lead Artist: Ed Boldero
Animation Lead: Katie Yancey
2D Artist: Roxy Zuckerman, Daniel Thuresson, Dag Ivarsoy, Abby Riegel, Rakesh Venugopalan, Evan Langley, Renjith Raveendran, Prajeesh Chaliyam, Basabendu Sarkar, Sandeep Kumar Singh, Yogesh Sarwa, Jiten Harkhani, Vinod Gopinathan
3D Artist: Matthew Choy, Jeremy Ramirez, Sophie Quagebeur, Daniel Stern, Danny Garcia, Ryan Federman, Elizabeth Hammer, Lalida Karnjanasirirat, Victor Duncan
Matte Painting: Rasha Shalaby, Gillian George, Bill Lu, Andy Wheater
Animation: Jacob Bergman, Justin Tirado, Randy Link, John Fielding, Gustavo Gonzalez, Melik Malkasian, Matt Connolly
Design: Alex Clark
Motion Graphics: Joakim Ekstrom
Art Department: Kevin Diaz, Valerie Chernysh
Colour
Colour: The Mill
Colourist: Matt Osborne
Group Colour Director: Dee Allen
Associate Colour Producer: Blake Rice
Production Coordinator, Colour: Jessica Amburgey
Colour Assist: Brandon Phillis
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: 'Give Everyone Bombas, Make Everyone Comfortable'
Agency:
Client:
Date: November 2019
NYC-based indie film and content studio Bindery is behind a new holiday campaign for sock company Bombas. The spots shine a light on how Bombas socks are the most comfortable socks in the history of feet; and also the best gift in the history of the holidays.
In two 30-second spots, we are introduced to three families who take reminiscent uncomfortable holiday moments to new heights. There’s an aunt whose obsessive doting on her dog makes for an interesting dinner; a dad with a penchant for peculiar family photo shoots; and a grandma who shows up to her son’s house with a surprise guest.
The DTC brand wants people to know that Bombas socks are the most comfortable holiday gifts — for the most uncomfortable holiday moments.
Credits:
Director: Raúl B Fernández
Founder: Greg Beauchamp
Executive Producer: Carter Collins
Executive Producer: Andrea Theodore
Producer: Drew Toresco
Creative Director: Paul Spelman
Chief Brand Officer: Randy Goldberg
Chief Creative Officer: Aaron Wolk
VP, Content: Jessica Krantz
Copywriter: Sam Bartos
Founder: Greg Beauchamp
Executive Producer: Carter Collins
Executive Producer: Andrea Theodore
Producer: Drew Toresco
Creative Director: Paul Spelman
Chief Brand Officer: Randy Goldberg
Chief Creative Officer: Aaron Wolk
VP, Content: Jessica Krantz
Copywriter: Sam Bartos
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: 'Bootique by Boots'
Agency:
Client:
Date: November 2019
Boots' Christmas spot emphasises the brand's new e-commerce platform that allows shoppers to curate, share and curate their Christmas wishlists this year.
Featuring characters from every stage of life, the video highlights that there is something for everyone at Boots this Christmas, making the experience of the yearly quest for the perfect present a lot less stressful.
Credits:
Agency:
CCO – Dede Laurentino
Creative Consultant - Dan Fisher
Chief ECD – Jules Chalkley
ECD – Sam Cartmell
Experiential ECD – Elspeth Lynn
Creatives – Tom Madden & Morgan Hinds–Shorland
Naomi Nicholl & Lily James
Tony Malcolm & Marc Bennett
WPP Client Lead – Fiona Gordon
Managing Partner – Ben Skelsey
Client Partner - Georgie Ely
Business Director – Kate Woodruff
Loyalty Account Director: Susan Kalamchi
Account Director – Amy Love
Social Director – Tommy Wigley
Account Executive – Piers Brown
Head of Planning – Nicole Frost
Planner – Emma Banks
Group Programme Director – Louise Hawthornthwaite
Project Director – Sarah Ioannou
Design Director – Sian Hughes
Design – Taylor Bates
Rob Hare
Executive Producer – Victoria Baldacchino
Katharine Cowell – Executive Producer
Production Assistant – Ancika Mester
Business Affairs – Hannah Newton & Vanessa Solomon
Hogarth post producer – Sonia Banatowska
Media:
Partner – James Hyams
Business Director – Emily Waghorn
Associate Director – Johanna Gallant
Senior Planner - Sophie Sweetland
Client:
Marketing Director – Helen Normoyle
Director of Brand and Communications – Adam Zavalis
Senior Marketing Manager – Julie Bentley
Marketing Manager – Carlene Brown
Production Company: Academy
Director – Si&Ad
Executive Producer – Medb Riordan
Producer – Shirley O’Connor
Director of Photography – Andre Chemetoff
Edit house: Final Cut
Editor – Ryan Beck
Producer – Frankie Elster
Grade: ETC
Colourist – Luke Morrison
Online/VFX: ETC
Lead VFX – Giles Cheetham
2D supervisor : Pete Smith
2D artists : Nick Sze, Nick DAguir, Daniel Manning, Ozgur Tapali
3D artists : Jefferey Edo-Benson, Marko Mamula
Post Producer – Alasdair Patrick/Holly Treacy
Sound:
Sound Designer – Sam Ashwell/Ben Gulvin
Music Composition:
Mr Pape
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