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The top Creative Works of Christmas including Spotify, New York Lottery and...
Premium: Over the last five weeks, The Drum has been celebrating the festive season the only way we know how - by compiling the best Christmas ads from around the world. In a year that gave us more...
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Army follows up 'Snowflake' ads with push seeking gym monkeys and binge drinkers
Premium: The British Army is looking to recruit young people with a campaign that shines a spotlight on what it says is the “unique and long-lasting sense of confidence” earned by signing up.The...
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JD.com takes Forbidden City museum’s Chinese New Year activity to the digital...
Premium: Beijing-based museum and attraction Forbidden City have launched a major Chinese New Year campaign, using JD.com to activate the digital creative and e-commerce.The focus of the campaign is a...
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BBC erects immersive Dracula billboards with bloody stakes and haunting shadows
Premium: To mark the arrival of Dracula to BBC screens, the team at BBC Creative has been busy constructing specially built posters that cry out with similar haunting wit as the anticipated TV series....
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Singtel takes comedic approach for its annual Chinese New Year campaign
Premium: Singtel has adopted a more comedic approach for its annual Chinese New Year campaign, moving away from its traditional tug at heartstrings approach.The new campaign is called ‘His...
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Ant and Dec stage press conference to set record straight on rip-off...
Premium: After launching their copycat brand - the Bank of Antandec - the TV duo are back to put the record straight on their rip-off of Santander, following a copyright infringement claim. Created by...
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Subaru imagines what flashes before a sheep's eye before it becomes roadkill
Premium: To showcase the safety features of its first self-charging hybrid, Subaru has painted a picture of what flashes before a sheep's eyes before it becomes roadkill. 'Flashback' was created by...
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RHB Bank celebrates unconditional familial love this Chinese New Year
Premium: Chinese New Year is fundamentally about bringing families together. The most recent edition to RHB Group’s Challenger Series, created by FCB Kuala Lumpur, commemorates this with the heartfelt...
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Adidas, Singtel, JD.com: Chinese New Year 2020 campaign coverage
Premium: As we enter the year of the Rat on January 25, The Drum's Creative Works pulls together Asia's offerings of Chinese Lunar New Year (CNY) ads.Brands like Singtel, JD.com, Adidas and EcoWorld...
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Creative Work of the Week: Martin Sheen talks prescription costs with SingleCare
Premium: Martin Sheen has spoken out against the high cost of prescription drugs in the latest work from savings service, SingleCare. In the spot, Sheen is seen addressing the high cost and lack of...
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Special K and AFL ask women to ‘Rise with Us’ to inspire future female athletes
Premium: Special K, a sponsor of the Australian Football League’s Women’s League, has partnered with the sports league on a campaign that it hopes will inspire more women to become athletes.The...
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Singapore's NETS refreshes brand identity on its 35th anniversary
Premium: Singapore-based payment services provider NETS has refreshed its branding on its 35th anniversary to showcase its commitment to providing customers good brand experiences.NETS is Singapore’s...
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Apple’s Chinese New Year ad focuses on a single mother’s family story
Premium: Apple is continuing its strategy of telling a Chinese New Year story using only its phone technology, this year focusing on three generations of women in a family and how breaking from...
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Transport for NSW encourages people to stop looking at their phones in safety...
Premium: Transport for NSW has created a safety campaign to highlight the safety implications that come with the new light rail system it launched in 2019.The campaign, called ‘Heads Up, play it safe...
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This Girl Can returns for 5th year asking women not to bow to societal barriers
Premium: For This Girl Can’s fifth birthday, Sport England has moved beyond the emotional and practical barriers to confront the societal issues that put women off being active. While Sport England has...
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Following Rang-tan shell shock Greenpeace enlists Aardman to highlight ocean...
Premium: Greenpeace UK has collaborated with Aardman, the animators behind Wallace and Gromit, to get the word out about its petition for a global ocean treaty.Using a delicate mix of Aardman humour...
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Caltex rolls giant pineapple through Singapore to promote new petrol station
Premium: Petrol giant Caltex created a giant pineapple in Singapore to celebrate the opening of a new petrol station in Jurong West ahead of Chinese New Year.The 2.5m-high giant inflatable fruit,...
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Hotels.com believes it has found the cure to travel hangovers
Premium: Hotels.com is keen to help travellers suffering from a travel hangover, also known as post-travel blues or Post Travel Withdrawal Syndrome (PTWS).As part of its campaign, it has created a PTWS...
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Nike’s first Chinese New Year ad brings tradition and family together in...
Premium: Nike is taking its first steps into Chinese New Year with a witty ad putting a twist on the hongbao red envelopes tradition.These envelopes are often filled with money and given to children by...
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Creative Work of the Week: restoring the magic of Christmas with Wunderman...
Premium: Near the end of 2019, Tarjeta Cencosud, one of the biggest credit card companies in Latin America, implemented a campaign to bring a sense of magic back into Christmas shopping.At least 50% of...
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