After launching their copycat brand - the Bank of Antandec - the TV duo are back to put the record straight on their rip-off of Santander, following a copyright infringement claim.
Created by Santander's creative partner Engine, the ad sees the return of Ant McPartlin and Declan Donnelly who have a multi-year partnership with the bank.
The ad gives a behind the scenes look at how the brand is getting on since 'the bank' launched, whilst simultaneously driving awareness of Santander's mortgage products.
Since launching, the budding banking enthusiasts have endeavored to come up with radical banking ideas, including money-saving ‘Mini Mochas’ and a brick subscription service that promises to get you on the property ladder in just a few months.
Now, six months down the line, they have found themselves at the receiving hand of a copyright infringement claim, given the similarities between Antandec and Santander.
The bank is keen to keep the momentum going given it claims the last campaign delivered record-breaking branding scores, including the highest uplift in ad awareness of any brand in the UK.
“The Bank of Antandec has been our most talked-about campaign and this new ad is the latest installment in the development of Britain’s newest bank," said Dan Sherwood, interim chief marketing officer at Santander.
"We want to get across an important message about mortgages, but we also want people to feel good about their finances. We hope the latest ads will help people see the benefits of our mortgage range whilst also raising a smile," he continued.
On the latest installment, Billy Faithfull, chief creative officer at Engine commented: “As Britain’s newest genuine-real-fake-bank, the Bank of Antandec really do care about how they’re solving their customers’ needs. It’s a pleasure to work with people so dedicated about the complex world of banking. Can’t wait to see what they come up with next.”
