Premium:
Welcome to The Drum's US Creative Works.
As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'
To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, January 18.
KBS: Red Robin '#LoseTheBun'
Agency: KBS
Client: Red Robin
Date: January 2017
To kick of January, Red Robin has launched a campaign to promote its bunless burgers in the hopes of appealing to those who are trying to shed a few pounds to start off the new year. Since the burger chain is giving customers the option to forgo buns, it has decided to ask the men of America to give up their "man buns" too since many would agree the trend has overstayed its welcome. In a tongue-in-cheek campaign created by KBS called #LoseTheBun, men are seen liberating themselves from their man buns before enjoying some bunless Red Robin burgers.
Credits:
Global Chief Creative Officer: Patrick Scissons
Creative Director: Deb Maltzman
Creative Director: Angela Denise
Senior Art Director: Stephanie Del Rosal
Senior Copywriter: Meredith Young
Art Director: Mike Mierz
Integrated Producer: Emily Steele
Head of Production: Jenny Read
Executive Producer: Kim Jose
Associate Producer: George Marks
Post Producer: Joe Dimaio
Director: Matt Pizzano
Line Producer: Christina Woolston
Senior Editor: Vic Barczyk
Assistant Editor: Jeff Dirdack
Motion Graphic Artist: Anna Pascual
Senior Content Business Affairs Manager: Cindy Hoffman
Group Business Lead: Ritu Sharma
Business Director: Emily Robbins
Account Executive, Business Leadership: Mitch Katz
Audio Mix
Sonic Union
Mix Engineer: Paul Weiss
Color
Irving Harvey
Colorist: Samuel Gursky
Creative Director: Deb Maltzman
Creative Director: Angela Denise
Senior Art Director: Stephanie Del Rosal
Senior Copywriter: Meredith Young
Art Director: Mike Mierz
Integrated Producer: Emily Steele
Head of Production: Jenny Read
Executive Producer: Kim Jose
Associate Producer: George Marks
Post Producer: Joe Dimaio
Director: Matt Pizzano
Line Producer: Christina Woolston
Senior Editor: Vic Barczyk
Assistant Editor: Jeff Dirdack
Motion Graphic Artist: Anna Pascual
Senior Content Business Affairs Manager: Cindy Hoffman
Group Business Lead: Ritu Sharma
Business Director: Emily Robbins
Account Executive, Business Leadership: Mitch Katz
Audio Mix
Sonic Union
Mix Engineer: Paul Weiss
Color
Irving Harvey
Colorist: Samuel Gursky
Loading...
Deutsch: Angel Soft 'Just Dad'
Agency: Deutsch
Client: Angel Soft
Date: January 2017
Angel Soft’s ongoing “Be Soft, Be Strong” campaign celebrates unconventional families whose members successfully persevere through life despite their lack of cookie-cutter familial roles.
The brand’s latest ad, “Just Dad,” is no exception: it features a single father who tries his best to raise his daughter even when the going gets tough – for example, the spot opens with him explaining to a prudish older woman why he’s standing in the women’s bathroom line.
While the ad occasionally slips into the bumbling dad trope (at one point, he awkwardly tries to console his daughter when she gets her first period by telling her she’s “becoming a woman”), it’s mostly a sweet tale of a father-daughter duo who manage to get through life’s obstacles together - with a little help from some Angel Soft toilet paper, of course.
Created by Deutsch, “Be Soft, Be Strong” launched in 2015 with an emotional spot called “Happy Father’s Day, Mom” that featured real people sharing their stories of being raised by a single mother.
Credits:
Loading...
Hill Holliday: Planet Fitness 'The World Judges, We Don't'
Agency: Hill Holliday
Client: Planet Fitness
Date: January 2017
Planet Fitness prides itself on being a "judgment free zone" where people can work out without fear of being criticized. In its latest campaign, the brand has brought its friendly ethos to life via a New Years-themed spot. Created by Hill Holliday, the spot "counts down" to the New Year with ten vignettes that show different people who've found themselves on the receiving end of judgment - for example, one shows a 42-year-old man who has been mistaken as a "healthy senior" by a doctor.
Credits:
Chief Creative Officer: Lance Jensen
Creative Director: Khari Streeter
Creative Director-Copy: Ken Ratcliffe
Associate Creative Director- Copy: Ramon De Los Santos
Senior Art Director: James Barkley
Junior Copywriter: Bobby Durben
Junior Copywriter: Evan Gott
Junior Copywriter: Becky Brinkerhoff
Designer: Sabrina Johnson
Designer: Duda Bosnic
Designer: Raphaela Putz
Senior Graphic Specialist: Scott Woolwine
Graphic Specialist: Bryan Moehlenkamp
Quality Assurance Manager: Chris Martin
Senior Interface Designer: Samantha Dircks
Studio: Sean McAuley
Studio: Derek Simpson
Studio: Tessa Behrendt
Associate Director, Program Manager: Kristin Green
Project Manager: Emily Skipp
Agency Executive Producer: Paul Shannon
Assistant Integrated Producer: Heather Hoglund
Executive Post Producer: Gretchen Taipale
Integrated Operations: Mike Rubenstein
Integrated Producer: Caitlan Williams
Associate Integrated Producer: Stephanie Nardone
Senior Digital Producer: Matt Villone
Print Production: Pam Neilson
Print Production: David Majeau
Group Account Director: Scott Rabshnuck
Account Director: Steve Briggs
Management Supervisor: Courtney Holloway
Account Supervisor: Kristina Burke
Account Supervisor: Patrick McKinney
Assistant Account Executive: Grace Lawlor
Acount Supervisor: Krista Sullivan
Chief Strategy Officer: Lesley Bielby
Planner: Audrey Chee
Assistant Planner: Allison Gersten
VP, Senior Digital Strategist: Michelle McCudden
Digital Strategist: Ryan Dunn
Associate Digital Strategist: Matt Hudgins
Associal Director-Analytics: Christopher Potts
Analyst: Daniel Ellowitz
Associate Media Director-Planning: Monica Pugliano
Associate Media Director-Planning: Victoria Belliveau
EVP, Director of Integrated Investments: Stacy Shepatin
Associate Media Director, National Video Investments: Michelle Gaudet
Supervisor, National Video Investments: Brian Cincotta
Assistant Buyer, National Video Investments: Adam Ochab
EVP, Director of Integrated Planning: Dave Bolger
Associate Media Director, Media Planning: Victoria Belliveau
Media Supervisor- Planning: Caroline Schoening
Assistant Media Planner- Planning: Taylor Coons
Associate Media Director, Platform Media: Crystal Connolly
Platform Media Manager: Lauren Blanchard
Platform Media Buyer: Brittany Boilard
Assistant Platform Media Buyer: Kiersten Tilt
Creative Director: Khari Streeter
Creative Director-Copy: Ken Ratcliffe
Associate Creative Director- Copy: Ramon De Los Santos
Senior Art Director: James Barkley
Junior Copywriter: Bobby Durben
Junior Copywriter: Evan Gott
Junior Copywriter: Becky Brinkerhoff
Designer: Sabrina Johnson
Designer: Duda Bosnic
Designer: Raphaela Putz
Senior Graphic Specialist: Scott Woolwine
Graphic Specialist: Bryan Moehlenkamp
Quality Assurance Manager: Chris Martin
Senior Interface Designer: Samantha Dircks
Studio: Sean McAuley
Studio: Derek Simpson
Studio: Tessa Behrendt
Associate Director, Program Manager: Kristin Green
Project Manager: Emily Skipp
Agency Executive Producer: Paul Shannon
Assistant Integrated Producer: Heather Hoglund
Executive Post Producer: Gretchen Taipale
Integrated Operations: Mike Rubenstein
Integrated Producer: Caitlan Williams
Associate Integrated Producer: Stephanie Nardone
Senior Digital Producer: Matt Villone
Print Production: Pam Neilson
Print Production: David Majeau
Group Account Director: Scott Rabshnuck
Account Director: Steve Briggs
Management Supervisor: Courtney Holloway
Account Supervisor: Kristina Burke
Account Supervisor: Patrick McKinney
Assistant Account Executive: Grace Lawlor
Acount Supervisor: Krista Sullivan
Chief Strategy Officer: Lesley Bielby
Planner: Audrey Chee
Assistant Planner: Allison Gersten
VP, Senior Digital Strategist: Michelle McCudden
Digital Strategist: Ryan Dunn
Associate Digital Strategist: Matt Hudgins
Associal Director-Analytics: Christopher Potts
Analyst: Daniel Ellowitz
Associate Media Director-Planning: Monica Pugliano
Associate Media Director-Planning: Victoria Belliveau
EVP, Director of Integrated Investments: Stacy Shepatin
Associate Media Director, National Video Investments: Michelle Gaudet
Supervisor, National Video Investments: Brian Cincotta
Assistant Buyer, National Video Investments: Adam Ochab
EVP, Director of Integrated Planning: Dave Bolger
Associate Media Director, Media Planning: Victoria Belliveau
Media Supervisor- Planning: Caroline Schoening
Assistant Media Planner- Planning: Taylor Coons
Associate Media Director, Platform Media: Crystal Connolly
Platform Media Manager: Lauren Blanchard
Platform Media Buyer: Brittany Boilard
Assistant Platform Media Buyer: Kiersten Tilt
Loading...
Anomaly: Panera '100% Certainty Is Rare'
Agency: Anomaly
Client: Panera
Date: January 2017
About a year and a half ago, Panera announced its plans to banish artificial additives from its food by the end of 2016 – and its latest campaign serves to show consumers that the casual restaurant chain has successfully met its goal.
To kick off 2017, Panera has released a campaign to tout its “100% clean” food that the company says is free of artificial preservatives, sweeteners, flavors and colors from artificial sources.
In a spot created by Anomaly, footage of “mystery meat,” frozen microwaved meals and other unappetizing food shots appears onscreen while a voiceover drives home the point that we don’t always know what we’re putting into our bodies. The ad then concludes with imagery of Panera’s soups, salads and sandwiches, with the voiceover explaining that anyone can enjoy “delicious, clean food” at any of the chain’s locations.
The video is part of Panera’s ongoing “Food as it should be” campaign, which launched shortly after the brand announced its commitment to removing “unacceptable ingredients” from its menu.
Credits:
Loading...
Baldwin&: Videri Chocolate Factory 'Edible Chocolate Poster'
Agency: Baldwin&
Client: Videri Chocolate Factory
Date: January 2017
To celebrate its 5th anniversary, Raleigh-based Videri Chocolate Factory tapped Baldwin& to help it create a campaign that would drum up some buzz for the brand in its local market. The result is a social media campaign that will culminate with a crop of edible chocolate posters that will be displayed at Videri, local restaurants, stores, breweries, art galleries and other places that get foot traffic. The posters say things like, “Dear Raleigh, thanks for 5 amazing years. Now eat this thing before it melts" and “If only we could say Thank You in chocolate. Wait. We can.”
Credits:
Creative Director: Jen Matthews
Art Director: Christopher Stollmeyer
Copywriter: Britton Upchurch
Creative Director, Copywriter: Chad Temples
Chief Creative Officer: David Baldwin
Chief Creative Officer: Bob Ranew
Director Account Management: Jerry Bodrie
Senior Project Manager: Lindsay Barnes
Art Director: Christopher Stollmeyer
Copywriter: Britton Upchurch
Creative Director, Copywriter: Chad Temples
Chief Creative Officer: David Baldwin
Chief Creative Officer: Bob Ranew
Director Account Management: Jerry Bodrie
Senior Project Manager: Lindsay Barnes
Loading...
Y&R New York: Xerox 'Together They Set the Page Free'
Agency: Y&R New York
Client: Xerox
Date: January 2017
Forty years ago, Xerox aired its now-classic spot “Brother Dominic” during the Super Bowl. Ahead of this year’s game, the brand is hoping to leverage both nostalgia and Super Bowl buzz with a revamped version of “Brother Dominic” that shows just how far Xerox has come since the ad initially aired.
In the original version, which was created by Needham, Harper & Steers, Brother Dominic is asked to create 500 copies of a manuscript he had just written. Overwhelmed by the task at hand, he suddenly has a light bulb moment when he realizes he can simply make photocopies of the manuscript using Xerox.
The updated version features a similar scenario, but this time Brother Dominic is tasked with a much weightier demand: he must create 500 personalized manuscripts in 35 languages that can be distributed across all seven continents. With the help of Xerox’s language translator and other services, he’s able to seamlessly send both print and digital copies to all recipients (and even prints one copy on a mug).
Created by Y&R New York, the spot kicks off Xerox’s new “Set the page free” campaign that aims to show how Xerox’s photocopying roots have evolved to meet today’s digital demands.
Credits:
Chief Creative Officer: Leslie Sims
CD: Fern Cohen
CD: Margot Owett
Executive Producer: Mathieu Shrontz
Associate Producer: Larissa Ananko
Executive Producer/ Head of Music: Lauren King
Music Producer: Deb Oh
VP, Account Managing Director: Britta Dahl
Account Director, VML: Seth Galena
Account Supervisor: Arantza Urruchua
Account Executive: Susan Akinyi
Executive Vice President, Brand Planning: Chip Walker
Production Company:The Corner Shop
Director: James Rouse
Executive Producer(s): Anna Hashmi
Producer: Benji Howell
Director of Photography: Joost Van Gelder
Editorial Company: Work Editorial
Executive Producer: Erica Thompson
Producer: Jamie Lynn Perritt
Editor: Art Jones
Music Company: Woodwork Music
Music Producer: Andy Oskwarek
Composer: Joseph Reuben
Postproduction Company: Framestore
Executive Producer: Dez Macleod-Veilleux
Producer: Sophie Harrison
Lead Artist/VFX Supervisor: Gigi Ng
VFX Team: Giulia Bartra, Julien Desroches, Liz Yang, Raul Ortego, Matt Pascuzzi, Akira Thompson, Callum McKeveny
Color Correction: Steffan Perry
Audio House: Heard City
Engineer: Eric Warzecha
CD: Fern Cohen
CD: Margot Owett
Executive Producer: Mathieu Shrontz
Associate Producer: Larissa Ananko
Executive Producer/ Head of Music: Lauren King
Music Producer: Deb Oh
VP, Account Managing Director: Britta Dahl
Account Director, VML: Seth Galena
Account Supervisor: Arantza Urruchua
Account Executive: Susan Akinyi
Executive Vice President, Brand Planning: Chip Walker
Production Company:The Corner Shop
Director: James Rouse
Executive Producer(s): Anna Hashmi
Producer: Benji Howell
Director of Photography: Joost Van Gelder
Editorial Company: Work Editorial
Executive Producer: Erica Thompson
Producer: Jamie Lynn Perritt
Editor: Art Jones
Music Company: Woodwork Music
Music Producer: Andy Oskwarek
Composer: Joseph Reuben
Postproduction Company: Framestore
Executive Producer: Dez Macleod-Veilleux
Producer: Sophie Harrison
Lead Artist/VFX Supervisor: Gigi Ng
VFX Team: Giulia Bartra, Julien Desroches, Liz Yang, Raul Ortego, Matt Pascuzzi, Akira Thompson, Callum McKeveny
Color Correction: Steffan Perry
Audio House: Heard City
Engineer: Eric Warzecha
Loading...
Publicis New York: Doctors of the World USA 'Project Syria: Not Like Us'
Agency: Publicis New York
Client: Doctors of the World USA
Date: January 2017
Publicis New York has created a short film for Doctors of the World, a nonprofit that provides long-term medical assistance to refugees in Europe and the Middle East, to help the organization show Americans that Syrian civil war refugees are in dire need of help and should not be feared. In the ad, myths like "they're not like us" and "they're all terrorists" are debunked when Syrian men, women and children explain that they work in fields like pharmacy, education and psychology -- just like many Americans do - and that they just want to "live a normal life."
Credits:
Chief Creative Officer, Publicis NY: Andy Bird
Chief Executive Officer, Publicis Worldwide North America: Andrew Bruce
Chief Executive Officer, Publicis NY: Carla Serrano
EVP, Executive Creative Director Publicis NY: Joe Johnson
EVP, Chief Production Officer Publicis NY: Lisa Bifulco
VP, Creative Director Publicis NY: Jeremy Filgate
VP, Creative Director Publicis NY: Einav Jacubovich
VP, Creative Director Publicis NY: Josh Horn
Senior Copywriter Publicis NY: Patrick Merritt
Account Executive Publicis NY: Michael Emer
Filmmaker/ Director: Cano Rojas
Producer Prodigious: Lisa Sadek
Editor Prodigious: Jason Schneider
Senior Producer, Publicis NY: Hadleigh Arnst
Integrated Producer, Jason Bailey
SVP, Strategy Director Publicis NY: Erica Herman
Strategist, Publicis NY: Beth Beckman
Search Analyst, Publicis NY: Evan Finkelstein
Chief Executive Officer, Publicis Worldwide North America: Andrew Bruce
Chief Executive Officer, Publicis NY: Carla Serrano
EVP, Executive Creative Director Publicis NY: Joe Johnson
EVP, Chief Production Officer Publicis NY: Lisa Bifulco
VP, Creative Director Publicis NY: Jeremy Filgate
VP, Creative Director Publicis NY: Einav Jacubovich
VP, Creative Director Publicis NY: Josh Horn
Senior Copywriter Publicis NY: Patrick Merritt
Account Executive Publicis NY: Michael Emer
Filmmaker/ Director: Cano Rojas
Producer Prodigious: Lisa Sadek
Editor Prodigious: Jason Schneider
Senior Producer, Publicis NY: Hadleigh Arnst
Integrated Producer, Jason Bailey
SVP, Strategy Director Publicis NY: Erica Herman
Strategist, Publicis NY: Beth Beckman
Search Analyst, Publicis NY: Evan Finkelstein
Loading...
The Martin Agency: Geico 'Tiki's Barber Shop: It's Not Surprising'
Agency: The Martin Agency
Client: Geico
Date: January 2017
Geico's latest installment of its "It's Not Surprising" campaign is a spot that features former NFL running back Tiki Barber. In the spot, Barber runs through his very own "Tiki's Barber Shop" while giving his customers some pretty unfortunate haircuts.
Credits:
Loading...
Heat: Madden NFL 17 'Antonio Brown When I'm With You'
Agency: Heat
Client: Madden NFL 17
Date: January 2017
San Francisco agency Heat has released the third and final installment of its Madden NFL 17 music video series. The latest video features Pittsburgh Steelers wide receiver Antonio Brown singing a football-themed rendition of The Weeknd’s “Can’t Feel My Face." The first two featured Denver Broncos linebacker Von Miller and New England Patriots tight end Rob Gronkowski.
Credits:
Chairman/Executive Creative Director: Steve Stone
Creative Directors: Anna Rowland, Warren Cockrel
ACD, Art Director: Nichole Geddes
ACD, Copywriter: Mitch Gage
Director of Integrated Production: Joyce Chen
Producer: Hannah Murray
General Manager - SF: Aaron Lang
Account Director: JT Pierce
Account Supervisor: Julia Wu
Account Manager: Molly Reynolds
Business Affairs: Jenn Kennedy
Prod Company: Arts & Sciences
Director: Matt Lenski
DP: Darko Suvak
Managing Director: Mal Ward
Head of Production: Christa Skotland
Line Producer: Dina Oberley
Editorial: No 6
Editor: Graham Turner
Asst Editor: Randy Baublis
Executive Producer: Carr Shilling
Producer: Allison Dettelbach
VFX: Electric Theatre Collective
VFX Supervisor: John Price
2D flame artists: Fefo De Souza, Eric Mason, Young Mok
3D Artists: Remi Dessinges, Nagender Boga
After Effects: Matt Andrews
Colourist: Aubrey Woodiwiss
Managing Director: Kate Hitchings
Executive Producer: Louisa Cartwright
Producer: Therese Mayer
Music: Beacon Street Studio
Composers: Andrew Feltenstein & John Nau
Executive Producer: Adrea Lavezzoli
Mixer: Rommel Molina
Senior Mix Producer: Kate Vadnais
Creative Directors: Anna Rowland, Warren Cockrel
ACD, Art Director: Nichole Geddes
ACD, Copywriter: Mitch Gage
Director of Integrated Production: Joyce Chen
Producer: Hannah Murray
General Manager - SF: Aaron Lang
Account Director: JT Pierce
Account Supervisor: Julia Wu
Account Manager: Molly Reynolds
Business Affairs: Jenn Kennedy
Prod Company: Arts & Sciences
Director: Matt Lenski
DP: Darko Suvak
Managing Director: Mal Ward
Head of Production: Christa Skotland
Line Producer: Dina Oberley
Editorial: No 6
Editor: Graham Turner
Asst Editor: Randy Baublis
Executive Producer: Carr Shilling
Producer: Allison Dettelbach
VFX: Electric Theatre Collective
VFX Supervisor: John Price
2D flame artists: Fefo De Souza, Eric Mason, Young Mok
3D Artists: Remi Dessinges, Nagender Boga
After Effects: Matt Andrews
Colourist: Aubrey Woodiwiss
Managing Director: Kate Hitchings
Executive Producer: Louisa Cartwright
Producer: Therese Mayer
Music: Beacon Street Studio
Composers: Andrew Feltenstein & John Nau
Executive Producer: Adrea Lavezzoli
Mixer: Rommel Molina
Senior Mix Producer: Kate Vadnais
Loading...
DCX Growth Accelerator: Fiverr.com 'It's Time To Get Sh*t Done'
Agency: DCX Growth Accelerator
Client: Fiverr.com
Date: January 2017
Online marketplace Fiverr, a platform that lets people offer creative and digital services, has launched its first-ever brand advertising campaign with the help of Brooklyn-based DCX Growth Accelerator. Called "In Doers We Trust," the campaign celebrates today's entrepreneurs and "pushes against bureaucratic overthinking, analysis-paralysis, and excessive whiteboarding."
Credits:
CCO: Doug Cameron
ECD: Al Kelly
ECD: Tommy Noonan
Strategy Director: Laurent Bouaziz
Account Director: Sarah Haman
Producers: Matt Bonin/Peter Ostella
Director: Ryan Hope, The Directors Bureau
MD/EP: Lisa Margulis
EP: Sue Yeon Ahn
Line Producer: Caleb Omens
DP: Ryan Hope
Production Designer: JC Molina
Editor: Ryan Boucher, Whitehouse Post
Assistant Editor: Tyler Horton
Producer: Nick Crane
Executive Producr: Caitlin Grady
Colorist: Paul Harrison, Freefolk
Executive Producer: Celia Williams, Freefolk
Graphic Design / Animation, Carbon: Leo Nguyen
Flame Artist, Carbon: Chris Wiseman
Producer, Carbon: Briana Brackett
Music Supervisor: Patrick Oliver (Pretty Good Songs)
Senior Producer: Joey Reyes (Music & Strategy)
Composer: Julien Fourquez: (Music & Strategy)
Founding Partner/Managing Director: James Alvich (Music & Strategy)
Audio Mix: Heard City
Audio Mixer: Cory Melious
Sound Design and Audio Mixer: Mike Vitacco
Producer: Andi Lewis
Executive Producer: Sasha Awn
a52 Credits
Lead Flame Artist: Jesse Monsour
Flame Artist: Cameron Coombs
Flame Artist: Steve Wolff
Flame Artist: Michael Vaglienty
Rotoscope: Tiffany Germann
VFX Producer: Drew Rissman
Executive Producer: Patrick Nugent
Digital shoot: Photographer: Sandro
Loading...
Location:
Secondary categories:
Main Image:
Article Type:
Sponsored Content:
Non Sponsored Content
Choose Featured Video:
Random Featured Video
Badge Color:
Article Layout:
Section:
Agency