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Welcome to The Drum Creative Works, in partnership with Workfront.
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Adam & Eve: Halifax 'Scooby-Doo tumbles through the doors of the Halifax '
Agency: Adam & Eve
Client: Halifax
Date: January 2017
Halifax has unveiled Scooby-Doo as the latest iconic character to feature in its new TV advertising campaign.
Following the success of its Top Cat campaign Halifax has teamed up with Adam&EveDBB for the latest ad which sees Scooby-Doo and the Gang escaping the clutches of a mummy by scooting in to a Halifax branch.
Following the success of its Top Cat campaign Halifax has teamed up with Adam&EveDBB for the latest ad which sees Scooby-Doo and the Gang escaping the clutches of a mummy by scooting in to a Halifax branch.
Credits:
Executive creative director: Ben Tollett
Art director: David Mackersey
Copywriter: Jonathan John
Additional Credits: Agency producer: Catherine Cullen
Agency assistant producer: Raluca Anastasiu
Planner: David Golding, Michelle Gilson, John Blight
Business director: Victoria Day
Account director: James Derrick
Account manager: Katie Gough
Designer/Typographer: Luke Ridgeway
Media agency: Greenhouse GroupM
Media planner: Hannah McWilliam, Simon Hunter
Production company: Outsider
Producer: John Masden
Director: Dom and Nic
D.O.P: Steve Chivers, Ben Chads
Editing company: Final Cut
Editor: Ed Cheesman
Post production: The Mill
Post executive producer: Alex Fitzgerald
Post producer: Kirsty Ratcliffe, Alexandra Paton
VFX supervisor: Neil Davies, Ben Turner
2D Lead: Henry Foreman
2D animators: Kwok Fung Lam (Lead), Roly Edwards, Freya Hotson, Freya Barnsley, Sim Marriot, Stephen Vuillemin, Theo Glad, Matt Partridge, Maki Yoshikura
2D compositors: Georgina Ford (Lead), Olivia O’Neil, Rafael Vormittag, Eleanor Risdon, George Cressey, Rebecca Clay, Simon Richardson, Sole Martin, Zoe Cosh, Brad Wood.
Online: David Wishart, Adam Maynard, George Rockcliffe, James Pratt, Gavin Marler
3D: David Hempstead, Luke Tickner
Colourist: David “Luddy” Ludlum
Assistant colourists: Brendan Buckingham, Jim Bracher, Thomas Mangham,
Illustrator: Melanie Climent, Ross Urien, Carlos Nieto
Audio post production: 750mph
Sound engineer: Sam Ashwell
Soundtrack name and composer: Scooby Doo Where Are You – David Mook and Ben Raleigh
Talent & intellectual property rights management agency: The Marketing Arm (Mick Carter – managing director, international co-ordination and Mairi Wilson – senior international account manager)
Art director: David Mackersey
Copywriter: Jonathan John
Additional Credits: Agency producer: Catherine Cullen
Agency assistant producer: Raluca Anastasiu
Planner: David Golding, Michelle Gilson, John Blight
Business director: Victoria Day
Account director: James Derrick
Account manager: Katie Gough
Designer/Typographer: Luke Ridgeway
Media agency: Greenhouse GroupM
Media planner: Hannah McWilliam, Simon Hunter
Production company: Outsider
Producer: John Masden
Director: Dom and Nic
D.O.P: Steve Chivers, Ben Chads
Editing company: Final Cut
Editor: Ed Cheesman
Post production: The Mill
Post executive producer: Alex Fitzgerald
Post producer: Kirsty Ratcliffe, Alexandra Paton
VFX supervisor: Neil Davies, Ben Turner
2D Lead: Henry Foreman
2D animators: Kwok Fung Lam (Lead), Roly Edwards, Freya Hotson, Freya Barnsley, Sim Marriot, Stephen Vuillemin, Theo Glad, Matt Partridge, Maki Yoshikura
2D compositors: Georgina Ford (Lead), Olivia O’Neil, Rafael Vormittag, Eleanor Risdon, George Cressey, Rebecca Clay, Simon Richardson, Sole Martin, Zoe Cosh, Brad Wood.
Online: David Wishart, Adam Maynard, George Rockcliffe, James Pratt, Gavin Marler
3D: David Hempstead, Luke Tickner
Colourist: David “Luddy” Ludlum
Assistant colourists: Brendan Buckingham, Jim Bracher, Thomas Mangham,
Illustrator: Melanie Climent, Ross Urien, Carlos Nieto
Audio post production: 750mph
Sound engineer: Sam Ashwell
Soundtrack name and composer: Scooby Doo Where Are You – David Mook and Ben Raleigh
Talent & intellectual property rights management agency: The Marketing Arm (Mick Carter – managing director, international co-ordination and Mairi Wilson – senior international account manager)
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Saatchi & Saatchi: HomeAway 'Get HomeAway from it all'
Agency: Saatchi & Saatchi
Client: HomeAway
Date: January 2017
Crammed commutes, hollering hotel neighbours, and shuddersome shared spaces – actor and comedian Nick Offerman urges people to “Get HomeAway from it all” in the holiday rental company’s newest television ad campaign.
Credits:
Executive creative director: Andy Jex, Rob Potts
Creatives: Ben Robinson, Mike Whiteside
Additional Credits: Planners: Raquel Chicourel, Kinga Papp
Account handlers: Jon Bryars, Laura Jones
TV Producer: Josh Sanders
Media buying agency: Blue 449
Media planner: James Shoreland
Production company: MJZ
Director: Tom Kuntz
Producer: Suza Horvat, MJZ
Offline editor: Russell Icke, Whitehouse Post
Sound designer: Parv Thind, Wave
Audio post production company: Wave
Original music composition: Wake The Town
Colourist: Stefan Sonnenfeld, Company 3
DOP: Hoyte Van Hoytema
Production designer: Jahmin Assa
Post production company: Electric Theatre Collective
Post production producer: Arianna Maniscalco, Electric Theatre Collective
VFX Supervisor: Luke Todd, Julien Soulage
2D artists: Eileen Chan, Toby Aldridge, Emir Hasham, Frederick Heymans, Simon Richardson, Billy Stockwell, Christopher Fraser, Courtney Pryce
AFX: Bob Wolf
CG artists: Perrine Renard, Baptiste Roy
Service production company: Smasher, Auckland NZ
Creatives: Ben Robinson, Mike Whiteside
Additional Credits: Planners: Raquel Chicourel, Kinga Papp
Account handlers: Jon Bryars, Laura Jones
TV Producer: Josh Sanders
Media buying agency: Blue 449
Media planner: James Shoreland
Production company: MJZ
Director: Tom Kuntz
Producer: Suza Horvat, MJZ
Offline editor: Russell Icke, Whitehouse Post
Sound designer: Parv Thind, Wave
Audio post production company: Wave
Original music composition: Wake The Town
Colourist: Stefan Sonnenfeld, Company 3
DOP: Hoyte Van Hoytema
Production designer: Jahmin Assa
Post production company: Electric Theatre Collective
Post production producer: Arianna Maniscalco, Electric Theatre Collective
VFX Supervisor: Luke Todd, Julien Soulage
2D artists: Eileen Chan, Toby Aldridge, Emir Hasham, Frederick Heymans, Simon Richardson, Billy Stockwell, Christopher Fraser, Courtney Pryce
AFX: Bob Wolf
CG artists: Perrine Renard, Baptiste Roy
Service production company: Smasher, Auckland NZ
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Specsavers Creative: Specsavers 'Should've '
Agency: Specsavers Creative
Client: Specsavers
Date: January 2017
Specsavers’ latest TV commercial sees its in-house creative agency reunite with directing legend, Rattling Stick’s Daniel Kleinman.
Promoting the UK’s leading opticians’ new online booking system for eye tests and breaking during the inaugural episode of The Voice on ITV on Saturday 7 January, the ad is a hark back to the timeless, French look of films like Jean de Florette. Shot on location in Provence, and set in an archetypally French chateaux, it portrays a visually-impaired repairman being sent to the cellar to drain a suspect boiler, with hilariously disastrous consequences.
Credits:
Creative director: Graham Daldry
Art director: Naomi Bishop
Copywriter: Richard James
Additional Credits: Media company: Manning Gottlieb OMD
Production company: Rattling Stick
Director: Daniel Kleinman
Production company producer: Johnnie Frankel
Post production: Framestore
Editor: Julian Tranquille @ Cut + Run
Audio Post Production: Simon Capes at Soho Square Studios
Music: Le Plombier, composed by Nick Foster for Soundtree Music
Art director: Naomi Bishop
Copywriter: Richard James
Additional Credits: Media company: Manning Gottlieb OMD
Production company: Rattling Stick
Director: Daniel Kleinman
Production company producer: Johnnie Frankel
Post production: Framestore
Editor: Julian Tranquille @ Cut + Run
Audio Post Production: Simon Capes at Soho Square Studios
Music: Le Plombier, composed by Nick Foster for Soundtree Music
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WCRS: Sky Broadband 'Lego Batman '
Agency: WCRS
Client: Sky Broadband
Date: January 2017
Celebrating the 10 February release of the big-screen animated adventure The Lego Batman Movie, Sky and Warner Bros. Pictures have teamed up to create a brand new campaign to promote Sky’s new Broadband Tech Team featuring the Tech Team as animated Lego Minifigures alongside the film’s star and iconic DC Super Hero, Lego Batman himself.
The new Lego Batman-themed adverts play an import role in Sky’s wider broadband campaign, which launches today with an exclusive new Fibre offer. The deal comes as Sky takes a new approach in the way it advertises broadband, becoming the very first broadband provider to introduce ‘average speeds’ in its advertising.
Credits:
Executive creative director: Leon Jaume
Creative director: Chris Ringsell
Creative: Adam Claridge, Adam Ronan, Hayden Rogers, Anne Marie Burrows
Additional Credits: Client team: Lyssa McGowan, Andy Heatley, Joel Keoghan, Virginia Cook, Michael Stoneman, Hannah Maton, Louise FordAgency Producers – Chantelle Bloom
Agency account team: Torie Wilkinson, Carolina Gutierrez Vargas, Kamahl Hoque, Rosa Stanley, Tom Campbell
Planning: Angharad Thomas
Media Handled by Mediacom
Creative director: Chris Ringsell
Creative: Adam Claridge, Adam Ronan, Hayden Rogers, Anne Marie Burrows
Additional Credits: Client team: Lyssa McGowan, Andy Heatley, Joel Keoghan, Virginia Cook, Michael Stoneman, Hannah Maton, Louise FordAgency Producers – Chantelle Bloom
Agency account team: Torie Wilkinson, Carolina Gutierrez Vargas, Kamahl Hoque, Rosa Stanley, Tom Campbell
Planning: Angharad Thomas
Media Handled by Mediacom
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Golley Slater Cardiff: Mitsubishi Motors 'The Leader'
Agency: Golley Slater Cardiff
Client: Mitsubishi Motors
Date: January 2017
Mitsubishi Motors launched its latest film promoting the company’s flagship plug-in hybrid SUV, the Outlander PHEV, and positioning the vehicle as the market leader in the plug-in hybrid category.
Golley Slater Cardiff devised the sixty second advert as part of a new campaign which includes TV, Print, digital and social media.
Credits:
Creative director: Dave Abbott, Paul Williams
Additional Credits: Senior agency TV producer: Amanda Lowit @ The TV Production Office
Senior account manager: Sophie Young
MD: Mike Leeson
Production company: Moxie Pictures
Director: Bugsy Steel
Producer: Doochy Moult
DOP: Jann Doeppert
Editor: Brendan Jenkins @ Ten Three
Post production: Smoke & Mirrors
Music composition: John Matthias @ Major Tom
Sound design: SNK Studios
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Design Bridge: Lyle’s Golden Syrup 'Flippin’ Good Pancakes seasonal tin'
Agency: Design Bridge
Client: Lyle’s Golden Syrup
Date: January 2017
Independent brand design agency Design Bridge are delighted to reveal their latest work for Lyle’s Golden Syrup, creating new packaging that captures the fun and festivities of pancake making season. The playful designs have been created to encourage consumers to ‘make it Pancake Day, every day' and will appear on all tins and squeezy bottles for a three-month stretch, the first time Lyle’s® have replaced their iconic Golden Syrup packaging for this length of time.
Credits:
Creative director: Mike Stride
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Impact BBDO: Snickers 'The Warning'
Agency: Impact BBDO
Client: Snickers
Date: January 2017
The spot fittingly makes a leap from the usual Snickers format, taking the much loved campaign somewhere new. The story tells of Dani, a plucky average guy who travels back through time to prevent himself from making a hungry mistake - by giving himself the right Snickers® bar needed to avert his unfortunate future.
Credits:
Executive creative director: Fadi Yaish
Creative director: Jamie Kennaway, Stephanus De Lange
Additional Credits: General manager: Samantha Stuart-Palmer
Regional account director: Frances McCabe
Senior account manager: Lina Ghulam
Group planning director: Ashwin Ahuja
Production house: Good People
Director: Maged Nassar
Executive producer: Michel Abou Zeid, Cynthia Chammas
Director of photography: Pierre Mouarkesh
Post production: Lizard VFX Shop, Cairo
Editor: Amr Rabee
Grading: Karim Mira
Online: Lizard VFX Shop, Cairo
Music and sound design: The Garage, Cairo
Vocal operations: Sounds Struck, Dubai
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JDO: Shipyard 'Brand identity and packaging'
Agency: JDO
Client: Shipyard
Date: January 2017
JDO Brand & Design has created a new brand identity and packaging designs for the Shipyard beer range, working with Marston’s who hold all rights to the brand in the UK. The Shipyard brewing company has been making award winning, hand crafted beer in Portland, Maine in the US for nearly 20 years and its collaboration with Marston’s began in 2013.
JDO’s challenge was to unlock the potential of the Shipyard master brand through brand extension opportunities and a new look for the brand. The agency was briefed to make ‘Shipyard’ the umbrella to brand extension routes and communicate its authentic American heritage whilst making the provenance and collaboration with Marston’s clear. The team was also asked to give the brand more obvious ‘craft appeal,’ allowing Shipyard to become the entry point into craft beer for new craft consumers.
Credits:
Design director: Malcolm Phipps
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Create A Brand: Decadent Vapours 'It is Good'
Agency: Create A Brand
Client: Decadent Vapours
Date: January 2017
A short film to be shared socially and to run in cinemas, created to raise awareness of the brand and to promote the fact that Decadent Vapours produces the highest quality e-liquids with the best customer care. Using only company employees in the various roles, the film sets out to inform and entertain while purposefully avoiding endless footage of people in white coats and line after line of e-liquid bottles on a conveyor belt.
Credits:
Head of creative production: Archie Powell
Creative team: Archie Powell, Simon Cattle
Additional Credits: Strategist: Louise Powell
Client service: Tessa Fisher
Account director: Paul McEniff
Director: Yannakis Jones
Producer: Hannah Cooper
Production agency: longformlondon.com
DOP: Alex Ryle
Art department: Will Olds
Editor: Ben Corfield @ WorkEditorial
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WCRS: The Royal Navy 'Made in the Royal Navy: Three six zero'
Agency: WCRS
Client: The Royal Navy
Date: January 2017
The film, directed by Kit Lynch-Robinson, allows potential recruits to face - in a fully immersive 360-degree experience a range of activities they would typically encounter in a career in the Royal Navy. Viewers will be immersed in the various scenarios, which include being winched from a helicopter on to the deck of a Type 23 frigate, as well as a man-overboard exercise, in a way that has not been possible before now. The 360-degree video and sound design will allow potential recruits to get closer than ever before to experiencing life in the Royal Navy before signing up.
As part of the campaign, the Royal Navy will be sending out branded Google Cardboard headsets to potential recruits to allow them to view the film in the most immersive way possible. The footage will also be viewable on desktop and mobile through YouTube and Facebook’s 360 video modes.
Credits:
Executive creative director: Billy Faithfull
Creative: Ben Brazier, Johnny Ruthven
Additional Credits: Agency producer: Eliot Liss
Account handling: Michael McConville, Ariel Haber, Louis Lunts
Planning: Liz Baines
Director of technology: Dino Burbridge
Media agency: MEC (planning), Carat (buying)
Production company: Lynch Robinson Films/Hammerhead VR
Director: Kit Lynch-Robinson
Producer: Cathy Hood
Post production: Hammerhead VR
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Uncle Grey: Amnesty International Denmark 'Fireworks from Aleppo'
Agency: Uncle Grey
Client: Amnesty International Denmark
Date: January 2017
In Copenhagen, Denmark, Amnesty International has kicked of the new year with a rather hard hitting message drawing attention to the crisis in Aleppo, Syria.
The project is called Fireworks from Aleppo and is an acoustic recreation of a Danish New Year’s Eve using actual sounds of the bombardment of Aleppo, Syria. This was broadcasted across Denmark in the days following New Year’s Eve.
At first listeners think that they’re hearing a playback of the New Year’s Eve they experienced a few days ago, but after a while reality hits them. The voice over reveals the true nature of the horrible sounds and encourages people to donate to help Amnesty continue their work to secure the safety of the civilians in Aleppo.
Living in the happiest country on earth it’s hard to comprehend the situation in Aleppo, Syria. But on New Year’s Eve Danes gets a taste of the chaos taking place in the middle east. Without even thinking about it.
Credits:
Creative director: Thomas Ilun
Senior art director: Lukas Lund
Creative/videographer: Felix Ebell
Additional Credits: Editor: Magnus Kristoffersen
Drone operator/videographer: Kenneth Nguyen
Account manager: Madeleine Naesborg
Chief strategy officer: Lars Samuelsen
Head of media strategy and planning: Rasmus Skjott
Sound design: Freezone
Media partner: Beon Nordics
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Innocean Worldwide UK: Hyundai 'Click to buy'
Agency: Innocean Worldwide UK
Client: Hyundai
Date: January 2017
Using an oversized cardboard ‘delivery box’, the film shows a mix of different types of people and a variety of locations around the UK. Everything from quiet suburban streets and blocks of flats to isolated farmhouses in dramatic locations. As we visit these locations we are struck by the presence of a huge cardboard box.
The box is always ‘parked’ in a place you would expect to see a real car, but it is not until the end of the commercial, when a box is finally opened, that a part of a Hyundai is revealed.
Credits:
Creative director: Andy Wyton, Chris Kirk
Additional Credits: Planning director: Michael Herbert
Agency producer: David Shute
Production company: Gorgeous
Director: Chris Palmer
Executive producer: Rupert Smythe
Producer: Ciska Faulkner
Editor: Scot Crane at The Quarry
Audio: Parv at Wave
Post production: Tom Sparks @ Youngster
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Hometown London: Powwownow 'Call and conquer'
Agency: Hometown London
Client: Powwownow
Date: January 2017
Leading conference calling company Powwownow is urging workers to take care of business ‘the smart way’, with a punchy campaign which encourages what it calls a ‘Call and Conquer’ approach.
The campaign launched this week with ‘Strike Back’ targeting commuters caught up on the tube strike, reminding them that there is an alternative to travelling in. The campaign continues throughout 2017, spanning outdoor, press, social and radio in the UK. It is focused on encouraging people to consider a more flexible, agile approach to work. Dynamic typography brings to life phrases such as “Charisma can’t be found in an inbox” and “Smart gets it done in 60 seconds, not 60 emails”.
Credits:
Creative director: Simon Labbett
Art director: Luke Till
Copywriter: Lawrence Bushell
Additional Credits: Account director: Linn Frost
Account manager: Rosie Huggon
Designer: Sonia Royo Peguero
Marketing director: Simon Prince
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SomeOne: D. Thomas 'Branding'
Agency: SomeOne
Client: D. Thomas
Date: January 2017
SomeOne was approached to help D. Thomas make the next step to take its specialist skills, normally the preserve of a lucky few, to a wider audience.
With a new generation of result-driven skin treatments — designed to work at speed for a more convenient walk-in — the new endeavour has launched in Harvey Nichols for 2017.
At the core of the practice is light-based treatments. Stimulating the skins natural restorative systems, the skilled application of light enables skin to rapidly transform. There is a treatment for everyone. For those who want an instant glow, ready for a big event — or those who are seeking regular skin health boosting for deep cleansing, regenerating and repairing, they have a perfect solution.
Light as we all know, travels in straight lines — this simple observation led to the development of a visual identity that eschews the need for a logo — but instead creates an instantly useful visual code to be deployed across all primary branded surfaces.
Credits:
Design director: Karl Randall
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Karmarama: British Army 'This is belonging'
Agency: Karmarama
Client: British Army
Date: January 2017
The British Army has launched a new national recruitment campaign developed in partnership with Karmarama and Capita. ‘This is Belonging’ centres on inspiring more people to belong to one of the most respected organisations in the world, and think about a job that will make a positive difference.
Building on the success of last year’s personal growth-focused ‘Become a Better You’ campaign, this year’s recruitment drive focuses on authentic human experiences, and highlights the unique bonds developed in Army life that help you face tough challenges and grow.
Credits:
Creative director: Adam Kean
Creative: James Rooke, Imogen Tazzyman
Planner (creative agency): Matthew Waksman
Agency producer: Rebecca Hunter, Charlotte Lipsius
Media planning: MediaCom
Production company: Smuggler
Director: Henry-Alex Rubin
Producer: Molly Pope
Production manager: Adam Evans/ Fiona Martin
Director of photography: Kenneth Seng
Production designer: Lisa Tsouloupa
1st AD: Tony Fernandes
Offline editor: Spencer Ferszt @ Marshall Street Editors
VFX post house: MPC
VFX supervisor: Dan Sanders
VFX artist: Dan Sanders
VFX producer: James Niklasson
Colourist: Matthieu Toullet
Sound design: Sam Ashwell @ 750
Music company: Theodore
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Creative Spark: Ministry of Sound 'Weekend Goals'
Agency: Creative Spark
Client: Ministry of Sound
Date: January 2017
Branding agency Creative Spark have created a new TV commercial for the Ministry of Sound’s latest release, Weekend Goals, launched today. This is the first Ministry of Sound compilation launch for 2017 that builds on the excitement of the weekend and everything that goes with it whether it involves relaxing, partying, recovering or exercising. The branding is inspired by the trend for #goals in the fashion and celebrity world and adopts #goals for all new-year weekend fun.
Creative Spark used a high gloss fashion style for the commercial focusing on girls getting ready to go out #GlamGoals and men getting prepped for a night out #SquadGoals. Humour is also used by a shot of two Pug dogs sniffing each other affectionately representing #RelationshipGoals and #ChillGoals with two girls in matching onesies.
Credits:
Creative director: Neil Marra
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Music: London Fashion Week Men’s 'Creative identity'
Agency: Music
Client: London Fashion Week Men’s
Date: January 2017
Branding and communication agency Music have worked on the creative identity for London Fashion Week Men’s that kicks off today. London Fashion Week Men’s is a global platform for British and international menswear designers.
The new brand for London Fashion Week Men’s shows a simple, timeless template working across various communications, allowing blocks of seasonal colours, interesting paper stocks, print finishes and sharp black and white imagery to dominate the creative.
Credits:
Designer: Emma Benyon
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Studio More: Optiat 'Branding'
Agency: Studio More
Client: Optiat
Date: January 2017
The idea of Optiat, an upcycled coffee body scrub was first conceived in 2016, where the founder began to consider the different ways in which discarded coffee grounds could be utilised. We worked closely with Optiat on their brand strategy allowing them to differentiate themselves from other coffee scrubs. The identity has unlocked the brand’s potential to become the ‘Nature Friendly Beauty Company,’ with Coffee Scrubs being their first product to launch.
Credits:
Creative director: Dan Wilson
Copywriter: Rebecca Magnus
Account director: Nikita Sun
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