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Welcome to The Drum's Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe. Each week we give our readers the chance to decide which work features as our Creative Work of the Week.
Scroll through the latest work from brands like Oreo, Chase, Reebok and others below, then click through to the global Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen, and then click on the stars to vote and help choose the Creative Work of the Week. The winner will be chosen based on the average rating and the number of votes cast.
To view The Drum's Chinese New Year campaign coverage, click here.
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: 'Phyllis Reads Mean Tweets'
Agency:
Client:
Date: January 2020
Panera removed French Onion Soup from its menu a few months ago, and the social media reaction it saw was overwhelming – with guests sharing post after post lamenting the absence of this Panera staple.
In an exercise of social listening at its finest, Panera is bringing back French Onion Soup to its menu – and to commemorate the return of this fan-favorite item, it enlisted the help of St. Louis native Phyllis (fan-favorite from ‘The Office’) to read mean tweets from Panera fans who wanted French Onion Soup to return.
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: 'The Wardrobe'
Agency:
Client:
Date: January 2020
As we enter the New Year, many of us are making resolutions to get more organized – in life and at home. Ikea’s answer? A colour coordinated, organizer’s dreamland, anchored by Ikea's iconic selling wardrobe, Pax and told like many Ikea spots, through the eyes of a child.
In this new 30-second spot, we see a young girl looking to play inside her parents’ Pax wardrobe. As she opens the door, a light beams from within, inviting her further inside. As we follow her through the clothes, she enters an infinitely stretching, labyrinthian world made up of Pax wardrobes, each of them perfectly organized and sorted by colour. We see a world where everything is put away perfectly in its right place. Through her eyes, the possibilities of organization feel almost magical.
Credits:
Title: The Wardrobe
Client: IKEA
Creative Director: Christina Yu / Aaron Starkman
Art Director: Nick Noh
Writer: Jordan Darnbrough
Strategist: Sean McDonald, Stacy Ross
Broadcast Producer (in house): Anna Tricinci
Production Company: Revolver Films
Director: Scott Cudmore
Editor: Ross Birchall
Director of Photography: Pablo Berron
Line Producer: Peter Oad
Post Production House: Saints Editorial
On-Line: Kaelem Cahill, The Vanity
Grading: Wade Odlum, Alter Ego
Casting Director: Steven Mann, Mann Casting
Audio House: Vapor Music
Audio Director: Ted Rosnick
Audio Engineer: Art Mullin Date of First Appearance: January 9, 2020
Account Services: Sarah Riedlinger, Group Account Director Megan Christopher, Account Manager
Client: Lena Dukic, Brand Director Jordan Sequeira, Brand Manager Ami Warrington, Brand Manager
Client: IKEA
Creative Director: Christina Yu / Aaron Starkman
Art Director: Nick Noh
Writer: Jordan Darnbrough
Strategist: Sean McDonald, Stacy Ross
Broadcast Producer (in house): Anna Tricinci
Production Company: Revolver Films
Director: Scott Cudmore
Editor: Ross Birchall
Director of Photography: Pablo Berron
Line Producer: Peter Oad
Post Production House: Saints Editorial
On-Line: Kaelem Cahill, The Vanity
Grading: Wade Odlum, Alter Ego
Casting Director: Steven Mann, Mann Casting
Audio House: Vapor Music
Audio Director: Ted Rosnick
Audio Engineer: Art Mullin Date of First Appearance: January 9, 2020
Account Services: Sarah Riedlinger, Group Account Director Megan Christopher, Account Manager
Client: Lena Dukic, Brand Director Jordan Sequeira, Brand Manager Ami Warrington, Brand Manager
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: 'Am I in a Farmer's Ad?'
Agency:
Client:
Date: January 2020
The latest spot from Farmers Insurance highlights the power of its recognizable mnemonic.
Many are familiar with the countless strange and seemingly unbelievable claims Farmers has seen. In each of the latest “I’m in a Farmers commercial” ads, the famous jingle interrupts people going about their day, making them realize that they’re in a Farmers ad and things are about to go awry. Chaos ensues and a Farmers claim unfolds. Each ad continues to help demonstrate that Farmers knows a thing or two because they’ve seen a thing or two.
Farmers data indicates a spike in viewers’ attentions upon hearing the Farmers jingle. By integrating the jingle early on in the ads, along with the layering of suspense, humor, and brand awareness, viewers are provided with fresh sound-on environments and placements, such as digital pre-roll and mid-roll, as well as in-stream on Facebook and Instagram.
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: 'Emergency: Every Name Has Meaning'
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Client:
Date: January 2020
Italian NGO Emergency has started the year by launching its latest campaign.
This year's theme is war: a catastrophic event, that keeps on turning people’s lives upside down. It concerns millions of people, and it even concerns us, who tend to think war is a faraway thing. And it has unimaginable consequences on people’s lives, often changing their whole meaning.
The protagonists of the video are normal people, who happen to have a very meaningful name: a wish for beauty, health, and wellbeing. A meaning that war sadly and abruptly turns upside down, as their portraits demonstrate. This campaign features the most intense pictures taken by Giles Duley, reporter and founder of Legacy of War.
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: 'Get Lost'
Agency:
Client:
Date: January 2020
Vue, Joint and RSA Films have created a film that celebrates the power of big screen entertainment while shining a light on the overwhelming distractions in all of our everyday lives.
Modern life is full of distractions. We’re all connected, all the time, to the little screens we carry in our pockets. People need to get lose.
New research commissioned by Vue and University College London, shows that a trip to the cinema can be more than just an entertaining way to spend a couple of hours, it can actually be good for us too.
‘Get Lost’ highlights Vue’s point of view about the value of taking a break from life’s distractions and getting lost in great stories.
Credits:
Client - Vue
Agency - Joint
Production Company - RSA Films
Director - Jake Scott
Producer - Garfield Kempton
DOP - Mark Patten
Editing - Final Cut - Dan Sherwen
Sound - Factory - Phil Bolland
Music - Machine - Alex Bingham
Music Producer - Matej Oreskovic
Post-production/visual effects - Electric Theatre Collective
Colourist - Luke Morrison
2D Lead - Giles Cheetham
3D Lead - Dean Robinson
2D Artists - Ozgur Taparl, Tomer Epshtein, Flavio Kawamoto, CJ Gaikwad
3D Artists - George Savvas, Felix Chan, Jake Cross + Marko Mamula
DMP - Rich Tilbury
AFX -Dexter George, George Dyson, Matt Clugston, Matthew Rowley
Producer: Antonia Vlasto
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: 'Is it Normal?'
Agency:
Client:
Date: January 2020
Bupa asks 'what is normal?' in poignant mental health campaign, as it endeavours to normalise the issue and to encourage more to seek help.
Marking Bupa first major ad campaign since 2017, to encourage more people to speak up if they're suffering, the spot offers reassurance that with seven billion people on this planet - there is not one definite type of 'normal.'
Created by Mullenlowe London, the spot flicks through various everyday situations – from a man boiling a kettle looking detached to an anxious woman at a party hiding behind a mask.
The voiceover asks "Is it normal to feel anxious, off colour or that you can’t get up for work...?" touching on a range of emotions many people feel everyday - but assume they battle alone.
Bupa stresses that it’s a fact of life that most people will find their mental health challenged at some point - and concludes the spot offering reassurance that whatever is on your mind, it's normal to Bupa.
As part of the campaign, Bupa has developed an online Mental Health Hub, which is accessible to anyone and everyone.
A go-to source of information, guidance and practical tips to help people improve their mental health, it will also signpost visitors to other valuable resources developed by mental health charities, including Mind and Samaritans.
Credits:
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: 'Shaping Our Future Together'
Agency:
Client:
Date: January 2020
As part of its 75th anniversary initiative, ‘UN75’, the United Nations is conducting dialogues between people from all over the globe in order to bring them together and help solve the world’s problems.
The UN partnered with Vox Media’s brand studio, Vox Creative on the initiative, which has a goal to create the largest, most inclusive conversation on the role of global cooperation. The campaign launches with a video titled ‘Shaping Our Future Together,’ featuring interviews with dozens of people from across the world. It covers five key ‘megatrends’ that will shape the UN’s agenda for years to come: climate change, shifting demographics, the impact of digital technologies, growing inequity and increased conflict and violence.
Shot in split-screen documentary style, the video captures a diverse set of people from different backgrounds in ‘conversation’ with one another, featuring how people from around the world are responding to the major issues our world faces – together. They discuss rising seas which are displacing whole populations, drastic wage inequalities, migration and other hot button issues.
To create the film, Vox Creative filmed people of all ages in five countries including Russia, China, Germany, Nigeria and the United States, in all six UN languages of Arabic, English, French, Spanish, Russian and Chinese. The film is available in translation in all six languages, as well.
Credits:
Vox Creative
Blink
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: 'Nike’s first Chinese New Year'
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Client:
Date: January 2020
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: 'Turtle Journey'
Agency:
Client:
Date: January 2020
Greenpeace UK has collaborated with Aardman, the animators behind Wallace and Gromit, to get the word out about its petition for a global ocean treaty.
Using a delicate mix of Aardman humour and emotion, Greenpeace wants to hit home that six out of seven sea turtles species are currently threatened with extinction. To protect them from the risk of extinction, it is calling on people to sign a petition that would, in effect, create a global network of ocean sanctuaries to protect the turtles' homes.
In a similar vein to Greenpeace's historic 'Rang-tan' campaign, the NGO is relying on animation to draw attention to a reality that isn't common knowledge.
'Turtle Journey' stars some famous voices, including Olivia Coleman, Dame Helen Mirren and Stranger Things' David Harbour, alongside Game of Thrones’ Bella Ramsey, Downton Abbey’s Jim Carter and comedian Ahir Shah.
The stop-motion animation tells the poignant tale of a turtle family returning home after visiting the grandparents.
As they make their way home, they pass seascapes that are under increasing threat from climate change, plastic pollution, oil drilling and overfishing.
When the turtles finally make it home, they find their neighborhood is at the receiving end of a massive bulldozer that is working its way towards it.
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