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Creative Works: featuring Nike, Oreo, Reebok and more
Premium: Welcome to The Drum's Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe. Each week we give our readers the chance to decide...
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Singapore’s Energy Market Authority (EMA) brings its work to life
Premium: Singapore’s Energy Market Authority (EMA) is on a drive to explain its work to Singaporeans and how it matters to them.The campaign, called Life 24/7 and created by Tribal Worldwide, also...
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Vivo enlists Bollywood's Sara Ali Khan to showcase creative aspects of new phone
Premium: Chinese smartphone brand Vivo has tapped Bollywood actor Sara Ali Khan to promote the launch of the S1 Pro in India.The campaign, created by BBH India, stars actor and singer Prit Kamani along...
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AirAsia celebrates traditional CNY through a child’s grand adventure
Premium: AirAsia has unveiled its Chinese New Year ad, ushering in the celebrations and casting fresh eyes on the age-old tradition of the lion dance.The custom is an essential part of CNY festivities,...
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TNB plays with VR this Chinese New Year to appeal to reluctant millennials
Premium: Malaysian electricity company, TNB has revealed its latest Chinese New Year (CNY) ad, focusing on bringing families together even when they can’t be there physically.The film, titled ‘Reality...
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Airbnb unveils heartwarming animated Chinese New Year short
Premium: To celebrate Chinese New Year, Airbnb has created a touching animation that tells the story of a young girl called Jia Jia, and the significance of the holiday she celebrates with her family...
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Creative Work of the Week: The KitKat Kit shows you a creative way to have a...
Premium: KitKat's famous slogan, 'have a break' was given a new lease of life by Wunderman Thompson who elected to show that even the most intricate and demanding hobbies are better if you take a...
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Four Seasons Condoms campaign wants Australian millennials to have more sex
Premium: Four Seasons Condoms wants millennials in Australia to start having safe and healthy sex again with the introduction of an in-pack education kit. According to the condoms brand, there is a...
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East Japan Railway launches exercise app that provide workouts for commuters...
Premium: East Japan Railway has teamed up with Japanese fitness club Jexer to launch an app that guides commuters through mental and physical exercises, depending on where they are on a train...
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Creative Works: featuring Ad Council, Ikea and Doritos
Premium: Welcome to The Drum's Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe. Each week we give our readers the chance to decide...
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KiwiHarvest up-cycles food advertising billboards for its Annual Report
Premium: National food rescue charity KiwiHarvest has used up-cycled food advertising billboards destined for landfill to create its 2019 Annual Report, which showcase its mission of repurposing...
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Stella Artois creates on-site artist studio at Australian Open to celebrate...
Premium: Belgian beer Stella Artois has created an on-site artist studio at the 2020 Australian Open to celebrate its inaugural year as the official beer partner of the competition.The studio, called...
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Mumbai traffic police campaign highlights noise pollution on roads
Premium: Mumbai traffic police have launched a campaign to address the noise pollution problem on the city’s roads.The campaign, called “Punishing Signal” and created by FCB Interface, uses special...
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Spark highlights LBGTQIA+ discrimination in jobs recruitment campaign
Premium: Spark is collaborating once again with Outline, an LBGTQIA+ charity, to highlight recruitment within the LBGTQIA+ community.The campaign, created by Colenso BBDO, touches on what it is like...
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No bae, no problem, Google tells Indonesian singles stuck in the friendzone
Premium: Google has launched its Valentine’s Day campaign in Indonesia to support those who are single and in ‘almost-but-not-quite’ relationships or in the ‘friendzone’.The campaign, called, ‘Yuk Move...
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Landmark campaign marks the release of Sonic the Hedgehog
Premium: Paramount Pictures has hit the ground running with an augmented reality Snapchat campaign to mark the pending celluloid release of Sonic the Hedgehog.Utilising AR Landmarker Lenses to...
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‘Bring It’: Uber Eats and Guz Khan serve up some motivation in first ads from...
Premium: Uber Eats has launched a UK-wide integrated brand campaign starring comedian Guz Khan, a charismatic courier who delivers the goods alongside a side dish of unprompted positivity.The first...
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DBS uses irreverent idents to stir up interest in students-only service
Premium: Asia’s largest bank DBS has launched Cheat Sheet, a students-only service of advice and offers and has turned to the ident to stir up interest.A set of short animations were created as idents,...
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Durex emerges as an 'activist' against sexual taboos and stigmas in brand...
Premium: At 91-years-old Durex is overhauling its brand, coming out as an "activist" against sexual stigmas, taboos and non-inclusive attitudes with the aim of showcasing the "positive reality" of...
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Vodafone Idea ad takes on the serious topic of underemployment with a...
Premium: Vodafone’s Idea telco brand in India wants to show how mobile connectivity can empower people who are struggling with work or business. The ads tackle the issue of underemployment or a lack of...
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