Uber Eats has launched a UK-wide integrated brand campaign starring comedian Guz Khan, a charismatic courier who delivers the goods alongside a side dish of unprompted positivity.
The first brand campaign to be undertaken for the food delivery platform by Mother London, it will debut on TV screens before running across OOH, social media and digital.
Within the campaign, Khan immortalises the ‘Bring It’ philosophy by imparting his own brand of wisdom on his pickup and delivery rounds, making sure that customers know that they are bringing it in their way too.
In a statement, Uber Eats explained: “Everybody in life is bringing it, one way or another. Whether you’re working hard, finding time to hang with pals, or just doing some washing, you’re all definitely bringing it. Follow this guy round the UK as he delivers food and vibes, as well as some compliments about how amazing you all are.”
The humorous approach is used as a hook to showcase the range of restaurant partners on the platform.
Previous Uber Eats campaigns have focussed on 'man of delivery' Randy Watkins.
: 'Bring It'
Uber Eats has launched its first large-scale, integrated brand campaign in the UK, 'Bring It.'
It stars Guz Khan as a courier who brings you food along with a dose of positivity. Launching with an all-channel TV roadblock, subsequently appearing across TV, OOH, social media and digital.
Stepping on from the light-hearted humour established through its Love Island partnership, Uber Eats’ campaign celebrates the people who see modern life as an exciting opportunity to bring their A game.
Client: Uber Eats
Campaign: Bring It
Creative: Mother London
Strategy: Mother London
Production company: Rogue
Director: Stacy Wall
Editing: Ellie Johnson at Ten Three
Music: Kabaluere by Antonio Carlos & Jocafi
Music Supervision: Theodore
Sound: Sam Robson at 750mph
Post: Black Kite
VFX: Black Kite
Stills Photographer: Marcus Nilsson
