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Welcome to The Drum's US Creative Works.
As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'
To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, Feb. 1.
Wieden + Kennedy New York: Duracell 'Ear Hair' and 'New Mom'
Agency: Wieden + Kennedy New York
Client: Duracell
Date: January 2017
In a world filled with fake news, "alternative facts" and overly filtered social media feeds, it's not always easy to discern who and what can be trusted. That's why Duracell's latest campaign - its first from Wieden + Kennedy New York - aims to position its batteries as trustworthy sources of power in today's unpredictable world. The TV spots, running under the new tagline "Trust is Power," were directed by Steve Ayson.
Credits:
Executive Creative Director: Karl Lieberman
Creative Director: Jaclyn Crowley
Creative Director: Eric Helin
Copywriters: Luke Sacherman, Howard Finkelstein
Art Directors: Kate Placentra, Grant Mason
Head of Integrated Production: Nick Setounski
Executive Producer: Alison Hill
Associate Producer: Kweku Taylor-Hayford
Director of Brand Strategy: Dan Hill
Strategy Director: Sean Staley
Brand Strategist: Cristina Pansolini
Account Team: Mike Welch, Meghan Mullen, Jamie Robinson
Media Director: David Stopforth
Comms Planner: Stuart Augustine
Business Affairs: Michael Moronez, Brit Fryer
Project Manager: Ava Rant
Traffic Managers: Sonia Bisono, Andy Hume
Production Company: MJZ
Director: Steve Ayson
President: David Zander
Executive Producer: Emma Wilcockson
Line Producer: Laurie Boccaccio
Director of Photography: Evan Prosofsky
Editorial Company: Mack Cut
Editor: Gavin Cutler / Nick Divers
Executive Producer: Gina Pagano
Cutting Assistant: Pamela Petruski
VFX Company: The Mill
Executive Producer: Verity Grantham
Producer: La-Râ Hinckeldeyn
VFX Shoot Supervisor: Tony Robins
2D Lead Artist: Mikey Smith
3D Lead Artist: Andres Eguiguren
3D Artists: Emily Meger, Sean Dooley, Ren Hsien-Hsu, Juan Carlos Brauet
Telecine Company: CO3
Colorist: Tom Poole
Mix Company: Mackenzie Cutler
Mixer: Sam Shaffer
Creative Director: Jaclyn Crowley
Creative Director: Eric Helin
Copywriters: Luke Sacherman, Howard Finkelstein
Art Directors: Kate Placentra, Grant Mason
Head of Integrated Production: Nick Setounski
Executive Producer: Alison Hill
Associate Producer: Kweku Taylor-Hayford
Director of Brand Strategy: Dan Hill
Strategy Director: Sean Staley
Brand Strategist: Cristina Pansolini
Account Team: Mike Welch, Meghan Mullen, Jamie Robinson
Media Director: David Stopforth
Comms Planner: Stuart Augustine
Business Affairs: Michael Moronez, Brit Fryer
Project Manager: Ava Rant
Traffic Managers: Sonia Bisono, Andy Hume
Production Company: MJZ
Director: Steve Ayson
President: David Zander
Executive Producer: Emma Wilcockson
Line Producer: Laurie Boccaccio
Director of Photography: Evan Prosofsky
Editorial Company: Mack Cut
Editor: Gavin Cutler / Nick Divers
Executive Producer: Gina Pagano
Cutting Assistant: Pamela Petruski
VFX Company: The Mill
Executive Producer: Verity Grantham
Producer: La-Râ Hinckeldeyn
VFX Shoot Supervisor: Tony Robins
2D Lead Artist: Mikey Smith
3D Lead Artist: Andres Eguiguren
3D Artists: Emily Meger, Sean Dooley, Ren Hsien-Hsu, Juan Carlos Brauet
Telecine Company: CO3
Colorist: Tom Poole
Mix Company: Mackenzie Cutler
Mixer: Sam Shaffer
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Duncan Channon: Grubhub 'Tacos'
Agency: Duncan Channon
Client: Grubhub
Date: January 2017
Grubhub's latest ad brings the marketing buzzword "authenticity" to a new level. The 30-second spot - created by San Francisco agency Duncan Channon - features no actors, scripts or sets. Instead, the agency filmed a real group of friends enjoying some tacos that they ordered from Gruhub. According to Duncan Channon, the friends were filmed for more than ten hours while they placed food orders, hung out and chatted. The ad will air over the next four months across channels include Comedy Central, E! and Bravo.
Credits:
Executive creative director: Anne Elisco-Lemme
Associate creative director: Jessea Hankins
Executive producer: Elizabeth O’Toole
Director of account management: Jamie Katz
Account supervisor: Nick Gustafson
Associate account executive: Sydney Paine
Production: Chelsea Pictures
Director: Henry Mason
Partner/executive producer: Allison Amon
Partner/executive producer: Lisa Mehling
Head of production: Adam Guliner
Line producer: Maeliosa Tiernan
Sales rep: Ezra Burke
Editorial: Cut + Run
Executive producer: Deanne Mehling
Producer: Sara Stasinos
Editor: Lucas Eskin
Sound/Mix: One Union Recording Studio
Engineer: Eben Carr
Music: Asche & Spencer
Color: MFD SF
Colorist: Chris Martin
Online: Creative Technology SF
Flame Artist: Zac Dych
Associate creative director: Jessea Hankins
Executive producer: Elizabeth O’Toole
Director of account management: Jamie Katz
Account supervisor: Nick Gustafson
Associate account executive: Sydney Paine
Production: Chelsea Pictures
Director: Henry Mason
Partner/executive producer: Allison Amon
Partner/executive producer: Lisa Mehling
Head of production: Adam Guliner
Line producer: Maeliosa Tiernan
Sales rep: Ezra Burke
Editorial: Cut + Run
Executive producer: Deanne Mehling
Producer: Sara Stasinos
Editor: Lucas Eskin
Sound/Mix: One Union Recording Studio
Engineer: Eben Carr
Music: Asche & Spencer
Color: MFD SF
Colorist: Chris Martin
Online: Creative Technology SF
Flame Artist: Zac Dych
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Leo Burnett Toronto: Philadelphia Cream Cheese 'Budget Meeting'
Agency: Leo Burnett Toronto
Client: Philadelphia Cream Cheese
Date: January 2017
No one likes to sit through boring company meetings when there are deadlines to meet and work to be done (or friends to text and BuzzFeed quizzes to take). So how can employers keep their staffers from snoozing their way through mandatory meetings? Philadelphia Cream Cheese thinks that some bagels and schmear will do the trick. In the brand's latest ad, a group of employees excitedly make their way to their company's budget meeting to enjoy the complimentary bagels and cream cheese.
Credits:
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McGarryBowen: Women's March '#WHYIMARCH'
Agency: McGarryBowen
Client: Women's March
Date: January 2017
McGarryBowen’s Marianne Besch and Intel’s Teresa Herd recently spearheaded a powerful PSA campaign to encourage women and their loved ones to participate in the Women's March that took place on Jan. 21.
In a PSA that features Chelsea Handler and a slew of other female celebs, women explain why they want to march.
The spot aims to highlight the fact that while each woman has a different reason for marching, they are all united in their fight for women's rights.
Besch, managing director and executive creative director at McGarryBowen San Francisco, collaborated with Herd, Intel’s vice president-global creative director, to bring the PSA to life. The ad aired across TV and a variety of digital platforms, according to McGarryBowen.
Credits:
VP/Global Creative Director, Intel: Teresa Herd
Managing Director, ECD, McGarryBowen SF: Marianne Besch
Creatives: Katelyn Andree, MacKenzie Dunsmoor, Amber Justis, Laura Lapham
Executive Producer: Stacy Kay
Director of Business Affairs: Joanne Garber
Managing Director, Global Music Production: Jerry Krenach
Group Account Director: Stephanie Joukoff
Account Executive: Sarah Wheeler
Media Director: Julie Keshmiry
Production Company: Hungry Man
Director: Nanette Burstein
Managing Partner/Executive Producer: Kevin Byrne
Head of Production NY/Producer: Julie Kopitsky
Director of Photography: Amy Vincent
Editorial Company: Union Editorial
Editor: Sloane Klevin
Executive Producer: Caryn Maclean
Producer: Lauren Hafner Addison
Audio: Sonic Union
Studio Director: Justine Cortale
Mixer: Brian Goodheart
Color: Mill LA
Executive Producer, Color: Thatcher Peterson
Producer: Diane Valera
Music Track: "Don't Forget To Breathe"
Composer: Daniel Nigro
Artist / Produced by: Heavy Duty Projects
Managing Director, ECD, McGarryBowen SF: Marianne Besch
Creatives: Katelyn Andree, MacKenzie Dunsmoor, Amber Justis, Laura Lapham
Executive Producer: Stacy Kay
Director of Business Affairs: Joanne Garber
Managing Director, Global Music Production: Jerry Krenach
Group Account Director: Stephanie Joukoff
Account Executive: Sarah Wheeler
Media Director: Julie Keshmiry
Production Company: Hungry Man
Director: Nanette Burstein
Managing Partner/Executive Producer: Kevin Byrne
Head of Production NY/Producer: Julie Kopitsky
Director of Photography: Amy Vincent
Editorial Company: Union Editorial
Editor: Sloane Klevin
Executive Producer: Caryn Maclean
Producer: Lauren Hafner Addison
Audio: Sonic Union
Studio Director: Justine Cortale
Mixer: Brian Goodheart
Color: Mill LA
Executive Producer, Color: Thatcher Peterson
Producer: Diane Valera
Music Track: "Don't Forget To Breathe"
Composer: Daniel Nigro
Artist / Produced by: Heavy Duty Projects
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Goodby Silverstein & Partners: Tostitos 'Party Safe Bag'
Agency: Goodby Silverstein & Partners
Client: Tostitos
Date: January 2017
Realizing that its chips are often in close proximity to beer and other libations during the Super Bowl, Tostitos has partnered with Mothers Against Drunk Driving (MADD) and Uber to create what the brand has dubbed the “Party Safe Bag,” a limited-edition bag equipped with a sensor that can detect traces of alcohol on a person’s breath.
When alcohol is detected, the LED lights on the bag turn red to form a steering wheel that includes an Uber code and a “Don’t drink and drive message.” Anyone who feels like they’ve had too much to drink can redeem the code to receive $10 off of their Uber ride.
According to Tostitos, 25,000 football fans will be able to take advantage of the offer on Super Bowl Sunday, which this year lands on Feb. 5. The limited-edition bags, which were created in partnership with Goodby Silverstein & Partners (GS&P), are available at retailers across the country.
Credits:
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Work In Progress: 37.5 Technology 'Presidential Comforter & Sheets'
Agency: Work In Progress
Client: 37.5 Technology
Date: January 2017
To wish Donald Trump good luck in his new role as president, Boulder-based 37.5 Technology recently sent him a personalized comforter and sheets that it says have been “scientifically proven to keep you in the comfort zone longer than traditional bedding."
37.5 Technology claims that its bedding gives people a better night’s sleep via active particles that regulate a person’s sleeping climate so they don’t get too hot or too cold.
The stunt was dreamed up by Work In Progress, an agency that was founded last year by a group of CP+B vets who had previously worked on transforming Dominos' marketing.
Credits:
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DDB Chicago: Kohler 'Never Too Wanted'
Agency: DDB Chicago
Client: Kohler
Date: January 2017
Kohler has released a short film called "Lady on the Run" to promote its Composed faucet. The film features a woman who hides out in a diner bathroom to escape cops who are chasing her. While in the bathroom, she becomes inspired by the sleek and simple aesthetic of the Kohler sink, so much so that she decides to cut off all of her hair and wipe her makeup off. When she walks out of the bathroom, she's unrecognizable to the police who've stopped in to try and catch her.
Credits:
Chief Creative Officer: John Maxham
Group Creative Director: Nathan Monteith
Associate Creative Director (Art Director): Madeline DeWree
Associate Creative Director (Copywriter): Tyler Booker
Chief Strategy Officer: Jack Perone
Chief Production Officer: Diane Jackson
Executive Producer: Debora den Iseger
Group Business Director: Jenn Nolden
Account Supervisor: Jeanette Polanin
Account Manager: Kirby Summers
Production Manager: Scott Terry
Music Production Manager: Linda Bres
Production Company: Biscuit
Director: Isaiah Seret
DP: Masanobu Takayanagi
Managing Director: Shawn Lacy
Executive Producer: Rick Jarjoura
Head Of Production: Mercedes Allen/Rachel Glaub
Producer: Karen O'Brien
Editorial: Whitehouse
Editor: Matthew Wood
Assistant editor: Luke Sloma
Executive Producer: Kristin Branstetter
Producer: Laurel Connolly
VFX: JAMM
VFX Supervisor/Lead Compositor: Jake Montgomery
CG Lead: Zachary DiMaria
Flame Artist: Patrick Munoz
CG Artist: Kristen Eggleston
CG Artist: Nha Ca Chau
CG Modelling: Hayley O’Neill
Matte Painting: Ram Bhat
CG Tracking: Peregrine McCafferty
CG Tracking: Amelie Guyot
Producer: Ashley Greyson
Executive Producer: Asher Edwards
Color: Company 3
Colorist: Tom Poole
Executive Producer: Clare Movshon
Music House:
Chances With Wolves: Kenan Juska
Audio Post: The Studio, Chicago
Sound engineer(s): Nicholas Papaleo
Sound assistant: Cameron Aper
Audio Post Producer: Stacey Simcik
Group Creative Director: Nathan Monteith
Associate Creative Director (Art Director): Madeline DeWree
Associate Creative Director (Copywriter): Tyler Booker
Chief Strategy Officer: Jack Perone
Chief Production Officer: Diane Jackson
Executive Producer: Debora den Iseger
Group Business Director: Jenn Nolden
Account Supervisor: Jeanette Polanin
Account Manager: Kirby Summers
Production Manager: Scott Terry
Music Production Manager: Linda Bres
Production Company: Biscuit
Director: Isaiah Seret
DP: Masanobu Takayanagi
Managing Director: Shawn Lacy
Executive Producer: Rick Jarjoura
Head Of Production: Mercedes Allen/Rachel Glaub
Producer: Karen O'Brien
Editorial: Whitehouse
Editor: Matthew Wood
Assistant editor: Luke Sloma
Executive Producer: Kristin Branstetter
Producer: Laurel Connolly
VFX: JAMM
VFX Supervisor/Lead Compositor: Jake Montgomery
CG Lead: Zachary DiMaria
Flame Artist: Patrick Munoz
CG Artist: Kristen Eggleston
CG Artist: Nha Ca Chau
CG Modelling: Hayley O’Neill
Matte Painting: Ram Bhat
CG Tracking: Peregrine McCafferty
CG Tracking: Amelie Guyot
Producer: Ashley Greyson
Executive Producer: Asher Edwards
Color: Company 3
Colorist: Tom Poole
Executive Producer: Clare Movshon
Music House:
Chances With Wolves: Kenan Juska
Audio Post: The Studio, Chicago
Sound engineer(s): Nicholas Papaleo
Sound assistant: Cameron Aper
Audio Post Producer: Stacey Simcik
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Publicis Buenos Aires: Renault 'Baby Home Seat'
Agency: Publicis Buenos Aires
Client: Renault
Date: January 2017
In partnership with Publicis Buenos Aires, Renault has created a "Baby Home Seat" platform that mimics the sounds and sensations of being in a car so parents can lull their babies to sleep at home instead of driving them around. The "Baby Home Seat" also comes with an app that parents can use to choose the sounds, route, and distance of the baby's at-home car ride.
Credits:
CREATIVE GENERAL DIRECTOR: FABIO MAZIA
CREATIVE DIRECTORS: PAULA KOZUB/IGNACIO JARDON
EDITOR: IGNACIO JARDON
ART DIRECTOR: PAULA KOZUB
REGIONAL DIRECTOR OF ACCOUNT: IVAN PINZON
REGIONAL EXECUTIVE ACCOUNT: EDUARDO CREPALDI
TECHNOLOGICAL AND MECHANICAL DEVELOPMENT: ESTUDIO SEBASTIAN BERETTA
DEVELOPMENT: DARÍO SAUCEDO/ADRIAN RUIZ/HECTOR JEREZ/MATINAS PARED
MUSIC: PAPA MUSIC
RESPONSIBLE FOR THE CUSTOMER: ERIC PASQUIER/ MARCELO DE CARLO
CREATIVE DIRECTORS: PAULA KOZUB/IGNACIO JARDON
EDITOR: IGNACIO JARDON
ART DIRECTOR: PAULA KOZUB
REGIONAL DIRECTOR OF ACCOUNT: IVAN PINZON
REGIONAL EXECUTIVE ACCOUNT: EDUARDO CREPALDI
TECHNOLOGICAL AND MECHANICAL DEVELOPMENT: ESTUDIO SEBASTIAN BERETTA
DEVELOPMENT: DARÍO SAUCEDO/ADRIAN RUIZ/HECTOR JEREZ/MATINAS PARED
MUSIC: PAPA MUSIC
RESPONSIBLE FOR THE CUSTOMER: ERIC PASQUIER/ MARCELO DE CARLO
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180LA: Expedia 'Train'
Agency: 180LA
Client: Expedia
Date: January 2017
During President Donald Trump's inauguration, Expedia aired an called "Train" that chronicles the journeys and adventures of a woman who has spent her life traveling, immersing herself in other cultures and meeting new people.
Credits:
Chief Creative Officer: William Gelner
Creative Director: Pierre Janneau
Creative Director: Dan Kroeger
Associate Creative Director: Cary Ruby
Associate Creative Director: Florian Bodet
Head of Integrated Production: Natasha Wellesley
Executive Producer: Craig Keppler
Group Account Director: Rachel Gilmour
Brand Director: Brooke Stites
Brand Manager: Allison Landrum
Brand Manager: Jens Bracht
Planner: Becca Taylor
Planning Director: Anne Heuer
Director of Business Affairs: Loretta Zolliecoffer
Production Co: Stink LA
Director: John Hillcoat
DP: Robert Elswit
Managing Director: Jeff Baron
Executive Producer: James Cunningham
Producer: Scott Craig
Shoot Locations: Uruguay & Malaysia
Editorial Company: Exile LA
Editor: Elliot Graham
Assistant Editor: Brandon Lawrence
Executive Producer: Carol Lynn Weaver
Producers: Brittany Carson, Ashley Bartell, Toby Louie
Completion/Special Effects
VFX house: Saint
Flame Artist: Rob Trent
Executive Producer: Helen Park
Producer: Mary O’Gara
Producer: Kristin Thoegersen
Recording Studio: Lime
Mixer: Zac Fisher
Executive Producer: Susie Boyajan
Music: We Are Walker
Composer: Robert Miller
Founder/Executive Producer: Sara Matarazzo
Sound Design: Formosa
Composer: Per Hallberg
Producer: Lauren Cascio
Creative Director: Pierre Janneau
Creative Director: Dan Kroeger
Associate Creative Director: Cary Ruby
Associate Creative Director: Florian Bodet
Head of Integrated Production: Natasha Wellesley
Executive Producer: Craig Keppler
Group Account Director: Rachel Gilmour
Brand Director: Brooke Stites
Brand Manager: Allison Landrum
Brand Manager: Jens Bracht
Planner: Becca Taylor
Planning Director: Anne Heuer
Director of Business Affairs: Loretta Zolliecoffer
Production Co: Stink LA
Director: John Hillcoat
DP: Robert Elswit
Managing Director: Jeff Baron
Executive Producer: James Cunningham
Producer: Scott Craig
Shoot Locations: Uruguay & Malaysia
Editorial Company: Exile LA
Editor: Elliot Graham
Assistant Editor: Brandon Lawrence
Executive Producer: Carol Lynn Weaver
Producers: Brittany Carson, Ashley Bartell, Toby Louie
Completion/Special Effects
VFX house: Saint
Flame Artist: Rob Trent
Executive Producer: Helen Park
Producer: Mary O’Gara
Producer: Kristin Thoegersen
Recording Studio: Lime
Mixer: Zac Fisher
Executive Producer: Susie Boyajan
Music: We Are Walker
Composer: Robert Miller
Founder/Executive Producer: Sara Matarazzo
Sound Design: Formosa
Composer: Per Hallberg
Producer: Lauren Cascio
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McCann: Verizon Fios 'Half House'
Agency: McCann
Client: Verizon Fios
Date: January 2017
Fios's latest spot tells the story of a family who, despite living in a "half house," enjoy the perks of "full internet. Created by McCann, the quirky spot spans TV and digital.
Credits:
Co-Chief Creative Officers: Sean Bryan & Tom Murphy
Executive Creative Director: Chris Mitton
Executive Creative Director: Caprice Yu
Group Creative Director: Sherrod Melvin
Group Creative Director: Jeremy Pippenger
Senior Art Director: Rick Cohen
Copywriter: Peter Sherer
Director of Verizon Broadcast Production: Michele Ferone
Integrated Producer: Lauren Bauder
Group Account Director: Dina Hovanessian
Account Director: Dave Ashley
Account Supervisor: Chris Chew
Production Company: Thomas Thomas Films
Director: Kevin Thomas
Editorial: Mackcut
Editor: Dave Koza
Graphics: Method
VFX Supervisor: Marko Forker
Music: Song Of The Nairobi Trio (Solfeggio) by Robert Maxwell (1953)
Color: Co3
Colorist: Tim Masick
Sound: Sonic
Sound Engineer: Paul Weiss
Media Agency: VM1/Zenith
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