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Welcome to The Drum's APAC Creative Works.
As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.'
We've now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 31 January.
For project information, credits and more hover over the 'i' icon or expand to full screen.
To submit work for future publication, contact Charlotte McEleny. For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.
McCann Worldgroup: Coca-Cola China 'Coca-Cola China Sticking Together'
Agency: McCann Worldgroup
Client: Coca-Cola China
Date: January 2017
Coca-Cola aswanted a fresh festive advertising approach for CNY that aimed to reinvigorate the customary rituals of CNY through the theme of “Sticking Together” in its latest “Taste the Feeling” communication.
In Coca-Cola’s film this year, by McCann Worldgroup, the brand reunites the audience with the Clay Dolls characters, but adds a new mix to the equation - another iconic figure of festivity - the snowman.
Credits:
Credits – McCann
Creative Directors: Jeremy Guo & Hesky Lu
Account Management: Cia Hatzi, Felicia How, Sophia Guo
Creative Planner: Jay Caplan
Senior Art Director: Kris Yang
Creative Planner: Jay Caplan
Senior Art Director: Kris Yang
Senior Copywriter: Billy Liao
Agency Producer: Alison Lin
TVC Production House: Animal Factory Films
TVC Post Production House: MPC Shanghai
TVC Director: Augusto de Fraga
Packaging Design Production House: Ember Lab
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Ensemble: Maxis 'Maxis 4G Films - 50 year promise'
Agency: Ensemble
Client: Maxis
Date: January 2017
Tied around the Chinese New Year tradition of reuinions, ‘The 50-Year Promise’ by Maxis 4G Films is a short film about long-lost siblings who search for each other with the help of technology.
Inspired by true stories, the ‘The 50-year Promise’, made by Ensemble, hopes to encourage Malaysians to reconnect, reunite and capture lost years with family and friends this Chinese New Year, no matter how far apart or how long they’ve not seen each other, by using the Internet.
Credits:
Agency: Ensemble
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Isobar Malaysia: Mudah.my 'Mudah.my #HoEeKi'
Agency: Isobar Malaysia
Client: Mudah.my
Date: January 2017
Malaysia's largest buy & sell online marketplace, Mudah.my, recently launched two light-hearted online TVCs to encourage Malaysians to de-clutter ahead of Chinese New Year.
The campaign theme, #HoEeKi, which means Let It Go in Hokkien, was derived from the creative insight of how Chinese people are known to hoard household items and clothes as there is little motivation and avenue for them to let go of the items. And so, the campaign aims to get people to sell their unused items on Mudah.my.
Credits:
Isobar Malaysia
Executive Creative Director – Liew Sanyen
Group Account Director – Jean Tang
Group Account Director – Jean Tang
Account Manager – Sharon Hew
Production – Sotong Potong Studio Sdn Bhd
Scriptwriter – Liew Sanyen, Wong Chin Wei, Gary Hor
Production – Sotong Potong Studio Sdn Bhd
Scriptwriter – Liew Sanyen, Wong Chin Wei, Gary Hor
Mudah.my
Head of Marketing – Andrew Pinto
Marketing Manager – Jasvin Dhillon
Marketing Manager – Jasvin Dhillon
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DDB Hong Kong: McDonald's 'McDonald's Chinese New Year'
Agency: DDB Hong Kong
Client: McDonald's
Date: January 2017
Mcdonald's has released a TV ad for Chinese New Year, inviting people to see the festivities through a child's eyes.
The TV ad sees kids playing around during a lion dance, with one little girl eventually sharing some of her McDonald's fries with the man in the costume, showing the power of sharing.
Credits:
VP Regional Director, DDB Asia: Peter Rodenbeck
Head of Strategy and Innovation: Andreas Krasser
DDB Group Sydney
Creative Partner: Steve Jackson
Copywriter: Owen Bryson
Copywriter: Shane Geffen
Art Director: Trong Ronakiat
DDB Group Hong Kong
Group Creative Director: O Poon
Creative Director: Paul Yu
Associate Creative Director: Ben Ling
Business Director: Noel Yuen
Senior Account Manager: Jim Leung
Head of Broadcast: Annie Tong
TV Producer: Denise Wong
Director: Maisy Choi/ Suchfilms
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: Manchester City FC 'Manchester City FC Chinese New Year Campaign'
Agency:
Client: Manchester City FC
Date: January 2017
Manchester City kicked off CNY celebrations with a special events at its match against Tottenham Hotspur, including Lion Dances and Kung Fu performances at the match. The football club, which is courting a large Chinese fan base, also released a video online of the club's stars competing in a backstage rooster race, to celebrate the year of the rooster.
Credits:
Manchester City Football Club
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Tribal Worldwide Singapore: Singapore Ministry of Communications and Information 'Kungfu Fighter, Hidden Sugar'
Agency: Tribal Worldwide Singapore
Client: Singapore Ministry of Communications and Information
Date: January 2017
Singapore's Ministry of Communication and Information has released a campaign for Lunar New Year called , “Kungfu Fighter, Hidden Sugar." The idea behind the series is to remind people to eat in moderation during the festive season. In support of the Let’s Beat Diabetes campaign, Tribal Worldwide Singapore said it wanted the series to take an innovative multi-platform approach to reach the masses.
The films, seeded on Facebook and TV, try to show how much sugar is in the traditional foods in a humorous way, playing on Kung Fu plot.
Credits:
Agency: Tribal Worldwide Singapore
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To keep up to date with the latest advertising, design and creative work from around the globe visit our Creative Works homepage where you can vote on which work you’d like to see crowned Creative Work of the Week and Creative Work of the Month.
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