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Welcome to The Drum's Creative Works, in partnership with Spotify, dedicated to showing the best creative work from around the globe.
Scroll through the latest work from brands like Nike, BBC, Channel 4, WWE, Ikea and others below, then click through to the global Creative Works site and see what stands out.
For project information, creative credits and more, click on the project to expand to full screen and then click on the stars to vote for your favourite.
To submit work for our Creative Works section, please fill out this online form.
Note: The Drum will be adding an audio section to its Creative Works coverage. If you, your agency or your business has audio/radio campaigns you would like covered, please send them to editorial@thedrum.com or upload your campaign here.
: 'Play For the World'
Agency:
Client:
Date: April 2020
Nike strives to bring innovation and inspiration to every athlete* in the world. (* If you have a body, you are an athlete.)
Its latest campaign, 'Play for the World' pays tribute to athletes training inside due to quarantine.
Credits:
Creative Directors Alberto Ponte, Ryan O’Rourke
Copywriter Alex Romans
Art Director Miguel Gonzalez
Executive Producers Jake Grand, Krystle Mortimore
Producer Emily Knight
Associate Producer Shani Storey
Sr. Business Affairs Manager Maureen Doyle
Group Brand Director Andre Gustavo
Brand Director Kate Rutkowski
Brand Manager Steve Smith
Group Strategy Director Paula Bloodworth
Group Media Director Daniel Sheniak
Associate Media Director Brian Goldstein
Creative Operations Manager David Ramirez
Integrated Traffic Managers Sabrina Reddy, Billy Mucha
Executive Design Producer Alicia Kuna Design
Producer Michael Rosenau
Studio Designer Mitch Wilson
EDITORIAL
Company Joint
Editorial Editor Jasmine McCullough
Editorial Consultant Tommy Harden
Assistant Editor Andrea Seider
Post Producer Annie Rosick
Executive Producer Leslie Carthy VFX VFX
Company Joint
Editorial Flame Artist Edward Lopez
Colorist Jasmine Vazquez
VFX Producer Rebekah Koerbel
VFX Executive Producer Bugs Russell
MIX
Mix Company Joint Editorial
Audio Mixer Natalie Huizenga
Producer Annie Rosick
MUSIC SUPERVISION
Company Walker
Senior Executive Producer Sara Matarazzo
Executive Producer Stephanie Pigott
Producer Danielle Soury
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: 'EE: Unlimited Data for NHS Workers'
Agency:
Client:
Date: April 2020
Credits:
EE has announced its pledge to provide NHS workers with unlimited mobile data until 9 October.
In a departure from his usual jovial delivery, Kevin Bacon greets the UK from his home in the US, thanking NHS workers on behalf of EE for all they are doing to support the country.
Bacon details simply how NHS workers can apply for the offer before closing with a message for the NHS: “we’re clapping for you, we’re rooting for you but most of all, we’re thankful for you”.
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: '#StayHome'
Agency:
Client:
Date: April 2020
Since Covid-19 started, the activity of many brands has been significantly altered. One sector that is being affected is automotive. Brands are investing less on traditional advertising, while some are going completely dark.
Honda UAE together with Memac Ogilvy Dubai found a way to craft the ad doing everything from home (written, directed, edited and watched), relating it back to #StayHome and using the Honda Civic.
Honda used a full-scale miniature car. The camera shots managed to fool the eye so that at all times you feel like you're watching a real car commercial.
Credits:
Agency
Chief Creative Officer / Juggi Ramakrishnan
Creative Director / Jean-Pierre De Villiers
Creative Team / Nicolas Lopez and Fernando Montero
Client Team Lead / Hadi Ballout
Senior Account Manager / Kenneth Monis
Account Manager / Firas Rehimi
Head of Production / Amin Soltani
Director / Amin Soltani
Junior Producer / Ann Vaas
Client
Grant Bowring / Head of Marketing & Brand Operations
Rohit Bedekar / Marketing Communication Executive
Emad Hassan / Digital Marketing Manager
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: 'WWE: National PSA'
Agency:
Client:
Date: April 2020
As an extension of Ad Council’s ongoing efforts to ensure the American public is receiving critical and vetted information during the Covid-19 pandemic, the national nonprofit has partnered with global entertainment company WWE to launch a new suite of PSAs featuring WWE Champion Drew McIntyre, NXT Women’s Champion Charlotte Flair and WWE Superstar Kofi Kingston that stress the importance of practicing good hygiene during these unprecedented times.
Credits:
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: 'Stay Inspired'
Agency:
Client:
Date: April 2020
The past six weeks have turned the world upside down and forced changes in consumer behavior as people seek out how to create a new normal amid a global health crisis that has kept most people at home
Pinterest has reported record usage and engagement around the world. The blog reveals searches on Pinterest are up 55% vs. the same time last year, helping Pinners find inspiration on billions of queries. New board creation is also up, by nearly 45%.
The platform has also launched wellbeing.pinterest.com, which pulls relevant exercises from compassionate search. Pinterest created the new page because of a rise in searches like “stress relief” and “stress quotes,” which tripled shortly after the pandemic hit the US. These curated, guided activities were created with the help of emotional health experts at Brainstorm, the Stanford Lab for Mental Health Innovation, and with advice from Vibrant Emotional Health and the National Suicide Prevention Lifeline.
Credits:
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: 'Stay Safe, Stay Inside'
Agency:
Client:
Date: April 2020
When Panera wanted to highlight its delivery service as an option through which homebound customers might still get fresh food, it wanted to show the human side of delivery.
Faced with limited production capabilities caused by the coronavirus, Goodby Silverstein & Partners came up with an idea: have the drivers shoot the commercials themselves.
Largely unscripted and shot entirely on drivers’ smartphones, these heartfelt editorials feature drivers offering words of encouragement like these: “Stay safe. Stay inside. And I’ll bring dinner for you.” Set to emotional music and mixed with driving footage shot through drivers’ windshields, the videos present a personal message of hope from a group of professionals who are often ignored.
Credits:
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: 'Stay Home'
Agency:
Client:
Date: April 2020
The retailer worked alongside McCann Israel to turn its famous catalogue into a workbook for bored children stuck inside during quarantine.
Credits:
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: 'Bringing Us Closer'
Agency:
Client:
Date: April 2020
To broadcast the BBC's integral role as a public service broadcaster in this time of national crisis, BBC Creative has pulled together an evocative montage to say 'together we'll get through.'
While we might be keeping our distances from loved ones during lockdown, the spot shares the various ways the BBC is helping people create shared experiences.
A montage of real footage, captured over the course of recent weeks, is accompanied by the voice of Iris Elba reads, who reads Edgar Guests’ poem ‘Don’t Quit.’
The clips capture BBC news broadcasts, empty supermarket shelves, deserted streets and personal videos of the NHS frontline, inserted within footage of viral content, including the ‘clap for NHS carers,’ and Llandudno’s rogue goats.
The spot concludes by reiterating the title of the poem Elba reads, reminding viewers that despite all the hardship, “we must not quit” as “together, we’ll get through.”
Credits:
BBC Creative
Executive Creative Director: Helen Rhodes
Creative Directors: Lambros Charalambous & Becca Pottinger
Creatives: Matt Pam & Simon Hipwell
Head of Planning – Michael Lean
Head of Project Management – Diya Hofman
Agency Producer: Liz Dolan
Production Manager: Clare Donaldson
Production Co-Ord: Beth Morson
Researchers: Ed Hobson, Caleb King & Farard Painchun
Production Company -Somesuch
Exec Producer – Tash Tan
Director – Dan Emmerson
Producer – Tom Gardner
Editor – Tom Lindsay from Trim Editing
Colourist – Jason Wallis at ETC
Composer – Alex Baranowski
Sound Mix – Anony Moore & Mark Hills from Factory
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: 'Creativity Goes On'
Agency:
Client:
Date: April 2020
Next up on brands creating ads from home, Apple has captured how people are using its products to stay creative during the Covid-19 pandemic.
To show that despite the lockdown, ‘Creativity Goes On’ – the film montages footage of people keeping creativity alive; whether it be drawing pictures on iPads, producing video content on Macbooks or using FaceTime to share creative ideas.
Created over the course of two weeks, the film is interspersed with celebrities including John Kransinski working on an episode of his YouTube show #SomeGoodNews, Oprah Winfrey addressing #OprahTalks viewers on Apple TV+ with words of support and the actress Lily James taking part in the #SaveWithStories children’s book initiative with her iPad.
Credits:
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: 'The Last Doritos'
Agency:
Client:
Date: April 2020
If you’ve tried recently tried lacing a grocery delivery order, you may have discovered that the more this health crisis drags on, the longer the grocery delivery timeframes become. A that’s a major problem if you’re running out of Doritos.
Everyone knows that you simply can’t resist a pack of Doritos. From the moment you crack a pack open till you see the last crumb, less than a minute will go by for the entire pack to be downed and forgotten. So what do you do in times of Corona when you’re in self isolation and the next grocery delivery isn’t for another two weeks? The answer: self-mastery and rationing – to make the last crumb last.
Credits:
Agency Credits: Leo Burnett Israel
Client: Doritos- Strauss Group Israel
CEO: Ori Gal
CCO: Ami Alush
VP Client Services: Idit Zukerman
Creative Team : Meital Miller, Michal Perry
Agency producer: Menny Zarhia
Account supervisor: Shiran Feldman
Account Manager: Sapir Yaron
Director, Editor, Photography and Acting : Asaf Asulin
Marcom: Eva Hasson
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: 'Stay Home of the Whopper'
Agency:
Client:
Date: April 2020
An apt take on its iconic tagline, ‘Stay Home of the Whopper’ is a call to arms for burger fans to remain at home to help mitigate the spread of Covid-19 while highlighting Burger King's support for healthcare professionals.
Referring to fans who remain inside as 'couch po-ta-triots,' the spot, created by FCB, seeks to galvanise Burger King customers to do their part to save their community by having their food delivered directly to them, instead of venturing outside. To encourage those to do so, it is waiving all delivery fees on orders over $10 through its mobile app.
Alluding to the wartime ad, the spot opens with a voiceover stating: "Your country needs you... to stay on your couch and order in" while a man lazes on the sofa.
"Do your part and we’ll do ours. Order through the Burger King app and the delivery fees are on us. So staying home doesn’t just make us all safer, it makes you a couch po-ta-triots," the voiceover continues.
As part of the campaign, to salute those on the frontline fighting the Covid-19 pandemic, Burger King is giving away 250,000 Whopper sandwiches to nurses.
The American Nurses Foundation will distribute codes for nurses to order Whopper Sandwiches for free through the BK mobile app. It is also collecting money for the charity, asking its fans to text ‘THANKS’ to a hotline to make a one-time $10 donation directly to the American Nurses Foundation Coronavirus Response Fund.
Credits:
Creative & Production
Gabriel Schmitt, Chief Creative Officer
Ari Halper, Creative Partner, FCB North America
Fred Levron, Worldwide Creative Partner, FCB Global
Alex Sprouse, Associate Creative Director
Laszlo Szloboda, Associate Creative Director
Dani Karnik, Senior Copywriter
Waner Almeida, Senior Art Director
Adam Isidore, Director of Integrated Production, EVP
Kate Fixter, Senior Integrated Producer
Janice Katz, Director of Business Affairs
Jesse Morris, Senior Project Manager, Operations
Account
Megan Bundy, Group Account Director, SVP
Sarah Tarner, Account Director
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: 'EE: Unlimited Data for NHS Workers'
Agency:
Client:
Date: April 2020
Credits:
EE has announced its pledge to provide NHS workers with unlimited mobile data until 9 October.
In a departure from his usual jovial delivery, Kevin Bacon greets the UK from his home in the US, thanking NHS workers on behalf of EE for all they are doing to support the country.
Bacon details simply how NHS workers can apply for the offer before closing with a message for the NHS: “we’re clapping for you, we’re rooting for you but most of all, we’re thankful for you”.
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: 'Let It Not Tempt You'
Agency:
Client:
Date: April 2020
Despite the beautiful weather and empty roads, Porsche has created a movie overnight, alongside and a series of graphics to encourage viewers to leave their Porsche at home.
Based on existing materials, the campaign encourages Porsche owners to share photos of their cars parked in garages on social media.
In this way, DDB Warsaw was able to make sure that they comply with all safety recommendations.
Porsche owners from all over Poland joined the action, among them some Pilish celebrities: Piotr Kędzierski, Patryk Mikiciuk and Kuba Wojewódzki, arousing the interest of the press and fans.
Credits:
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