Quantcast
Channel: The Drum - Creative Works
Viewing all articles
Browse latest Browse all 1069

Thai Airways rewards members airmiles for staying at home

$
0
0
Premium: 

Thailand’s national carrier Thai Airways is handing out up to three million free miles to its members in its latest ad campaign, but with a caveat – they have to stay at home.

The campaign, created by Wunderman Thompson, wants to encourage the airline members to stay at home during the coronavirus pandemic (Covid-19). At the same time, the airline hopes they will take the downtime to plan for their travel beyond Covid-19.

To be a part of the campaign, members with active frequent flyer membership (Royal Orchid Plus) with Thai Airways need to download the Stay Home Miles Exchange app on their device. The app uses geolocation technology to determine if the user stays home.

As the airline industry has been hit hard by Covid-19, Thai Airways hopes this campaign will help it remain relevant and do its part to prevent the spread of the virus.

“Thai Airways wishes to stand by the side of all the people in Thailand during this difficult time by urging them to practice social distancing at home to stop infection for the nation, and also allow all citizens to collect mileage points to use after the crisis ends,” said Wiwat Piyawiroj, the executive vice president of commercial at Thai Airways."

: 'Thair Airways' stay home miles exchange'

Agency:
Client:
Date: April 2020
Thailand’s national carrier Thai Airways is handing out free miles of up to three million to its members in a new campaign, but with a caveat – they have to stay at home.
The campaign, created by Wunderman Thompson, wants to encourage the airline members to stay at home during the coronavirus pandemic (Covid-19). At the same time, the airlines hopes they will take the down time to plan for their travel beyond Covid-19.
As the airline industry has been hit hard by Covid-19, Thai Airways hopes this campaign will help it remain relevant and do its part to prevent the spread of the virus.
“Thai Airways wishes to stand by the side of all the people in Thailand during this difficult time by urging them to practice social distancing at home to stop infection for the nation, and also allow all citizens to collect mileage points to use after the crisis ends,” said Wiwat Piyawiroj, the executive vice president of commercial at Thai Airways.”
Credits:
 
 
 
Thai Airways International
 
• Priyasiri Juathes, Vice President of Product & Guest Experience Department
• Kittiphong Sansomboon, Director of Brand & Advertising Department
• Alisara Kidmai, Director of Royal Orchid Plus Business Unit
• Preyanan Mongkolsri, Director of Digital Marketing Department
• Chavanant Senivongse, Department Manager, Promotions & Sponsorship Department
• Jarusorn Sanit, Chief, Royal Orchid Plus Business Unit
• Visaicharn Singhakul, Management Trainee
 
Verve PR
 
• Chanapatt Chindasanguan, Managing Director
• Saruttaya Mahanavarani, General Manager
• Pornchanan Yamarat, Business Group Director
• Phitchaya Srithiphaphirom, PR Executive
 
Wunderman Thompson Thailand
 
Creative
• Joao Braga, Chief Creative Officer
• Park Wannasiri, Executive Creative Director
• Chatchai Butsabakorn, Creative Director
• Yannapat Boonkate, Art Director
• Kunat Chaengcharat, Copywriter
 
Creative Production
• Sethanandha, Sethathip, Creative Production Director
• Pachara Tangsupap, Digital Project Manager
• Sutat Meesiri, Senior Programmer
• Usana Chopsintawee, Senior Programmer
• Kittisak Ardkonghan, Senior Developer
• Tanawat Wongsawan, Front-End Developer
 
Project Manager
• Mira Vasukulkasemtorn, Project Manager
 
Account Management
• Anocha Chaladpru, Client Service Director
• Wasna Jirasuradej, Account Director
• Pufah Nuntavisit, Account Executive
 
Tags: Thailand
 
 
 
Loading...

 

Location:

Topics:

Article Type:

Sponsored Content: 
Non Sponsored Content
Hide Content Hub Block: 
Show Content Hub Related Companies Block

Badge Color:

Article Layout:

Section: 
Brand

Primary Category:

Exempt from Freewall: 

Viewing all articles
Browse latest Browse all 1069

Trending Articles