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Welcome to The Drum's Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe.
Scroll through the latest work from brands like The Big Issue, Budweiser, Lego and others below, then click through to the global Creative Works site and see what stands out.
For project information, creative credits and more, click on the project to expand to full screen and then click on the stars to vote for your favourite.
: '#TheBigMissYou'
Agency:
Client:
Date: April 2020
Positive social impact creative consultancy, Fox & Hare, which have been reaching out to deliver creative solutions during these unprecedented times and today launch the #TheBigMissYou social creative campaign for The Big Issue in support of its appeal.
The campaign encourages supporters of The Big Issue to subscribe or support The Big Issue with a one-off support payment through this crisis so the organisation can be here for those that need it now and in the future.
Credits:
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: 'Our House in on Fire'
Agency:
Client:
Date: April 2020
For Earth Day, Greta Thunberg’s Climate Organization Fridays For Future launches 'Our House is on Fire', by Los Angeles-based Creative Agency FF.
As the world stays home to stop the spread of coronavirus, we have seen a temporary decrease in carbon emissions. Meanwhile, government agencies seeking to quickly jump-start the economy will work to further reduce regulations, clearing the way for polluters to destroy the delicate balance of the Earth. Scientists have long voiced concerns that climate change does not just impact the environment, but also our health by increasing rates of infectious disease. Until we address the issue of climate change on a global scale — we’ll be facing new and more damaging pandemics for years to come.
According to the IPCC (Intergovernmental Panel on Climate Change), we are less than 12 years away from not being able to undo our mistakes. In that time, unprecedented changes in all aspects of society need to take place, including a reduction of our CO2 emissions by at least 50%.
This new spot by LA based creative agency FF (founded by Fred & Farid) portrays a family in their morning routine acting as if everything was normal, despite fires burning all around their house.
Credits:
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: 'All Dreams Are Equal '
Agency:
Client:
Date: April 2020
The coronavirus has the world in its grip right now. While we are all doing our best to stay home and teleworking has become the new standard, the sporting world is also in for an exceptional year.
Much-anticipated competitions that are self-evident under normal circumstances are now being postponed. Colossal sporting events that even took place during the two world wars have now succumbed to the Covid-19 virus. Therefore it’s all the more remarkable that the Olympic spirit should flourish in this unusual (sporting) year. The dream shared by all athletes.
For many years, Special Olympics, the Olympic organisation for athletes with intellectual disabilities, has strived for social inclusion through sports. Just think of the eye-catching campaigns featuring Kevin De Bruyne and other top athletes, some of whom were challenged by Special Olympics athletes.
The fact that new sponsor Toyota Motor Europe has allied itself with Special Olympics for the coming years is an important signal to the world
Credits:
Client: Special Olympics Europe Eurasia / Toyota Motor Europe
Client Contact: Mia Batinic, Sevilay Gokkaya, David Evangelista, Christo Velkov, Fiona Hynes, Aoife O’Grady, Zehra Sayin
Agency: LDV United
CEO: Harry Demey
MD: Petra De Roos
Creative Director: Dennis Vandewalle, Dries De bruyn
Creatives: Dries De Wilde, Willem De Wachter
Design director: Jeffrey Uten
DTP: Sandra Wulffaert, Stijn Voeten
Strategy: Tomas Sweertvaegher, Charlien Adriaensen
Account Team: Dimitri Mundorff, Julie Oostvogels, Innie Tran, Charlien De Feyter
Production: Czar.be
Director: Salsa
Executive Producer: Eurydice Gysel
Producer: Nele Carlier
DOP: Grimm Vandekerckhove
Art Director: Tanker
Editor: Manu Van Hove
Grading: Olivier Ogneux
Online, VFX: Stijn Van Assche
Post Production: Czar
Post Producer: Bieke De Keersmaecker
Music & Soundeffects: Gregory Caron
Photographer: Toon Aerts
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: 'Home Advantage'
Agency:
Client:
Date: April 2020
As the official automotive partner of Chelsea FC, Hyundai UK and Chelsea FC have teamed up to launch Hyundai FC ‘Home Advantage’, a new content series to help budding footballers throughout the UK develop their skills during the Covid-19 lockdown.
The first video, ‘Home Advantage: Dribbling’, is based on Chelsea players’ favourite drills and features Chelsea stars Christian Pulisic and Michy Batshuayi, as the Chelsea foundation coaches take young viewers through four different types of dribbling drills, each one a must for any young player. Perfect for children and families during this lockdown period.
Credits:
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: 'You Are Not Alone'
Agency:
Client:
Date: April 2020
Last week saw the launch of FCB Inferno’s latest work for the Home Office. The agency was briefed to develop a national campaign to reassure those suffering from domestic abuse that they are still able to leave their home and seek refuge, and that support services remain open and available during lockdown.
The #YouAreNotAlone campaign encourages members of the general public to show their solidarity and support for those who may be suffering, by sharing a photo of a heart on their palm and asking others to do the same via their social channels or displaying the campaign message in their windows. This simple, but powerful act shows victims they are not alone, signposts them to the help they need and conveys to perpetrators that domestic abuse is unacceptable in any circumstances.
Since the campaign launched on Saturday 11 April, the campaign has reached over 1.5 million people across social media with thousands of people sharing its message, including the likes of Dua Lipa, Kate Beckinsale, Lauren Laverne, and This Morning’s own resident doctor, Dr Zoe Williams.
Credits:
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: 'Nick Head'
Agency:
Client:
Date: April 2020
Nick Head is held up as a bad actor during the lockdown, driving long distances for teabags and hosting pandemic BBQs. ITV's meeting concerns from Public Health England that men of a certain age in particular as getting lax with the rules.
Credits:
ECD: Tony Pipes
Creative / art director: Megan Tedeschi
Designer: Gideon Prins
Head of campaign production: Katie Carew
Producer: Katie Empett / Trine Johnson
Campaign management lead: Emma Reith
Campaign manager: Iyesha Cheema-Bradshaw
Marketing director: Paul Ridsdale
Controller of marketing: Ed Ross
Marketing manager: Chris Anstey
Production company: ITV Creative
Head of Strategy and Campaigns, Social Purpose: Susie Braun
V/O: Tony Hirst
Audio: Mark Webster
Audio: Mark Webster
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: 'Whassup'
Agency:
Client:
Date: April 2020
To remind people to check in on friends and family during lockdown, Budweiser has revisted its iconic 'Whassup' adverts.
Using the original cast with re-recorded audio to ensure the ad obeys the governments lockdown measures, the spot leads the viewer to believe that they are communicating with eachother from quarantine.
Budweiser chose to remake the commericial, in response to the YouGov insight that found one in five Brits are living along during lockdown.
The spot is thus desgined to encourage people to think of those who might need them right now with the message: 'Buds Support Buds; Check In On Yours.'
Using the hashtag #TogetherAtADistance, Budweiser wants to rally people to support each other and remind them that while we cannot be physically close, they can stay connected.
Credits:
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: '#StayInWorkOut'
Agency:
Client:
Date: April 2020
Showcasing the genius ways people are staying fit during lockdown, not even a global pandemic will stop Sport England from doing what it does best - leading a movement around exercise.
Responding to the insight that 38% of adults in England have done less physical activity or exercise in the past week compared to a typical week before the restrictions, Sport England hopes to inspire more people to get active during lockdown.
At the beginning of lockdown, Sport England and it's ad agency FCB Inferno put out a call-to-arms - inviting the public to share their own experiences and join the movement online using the hashtag #StayInWorkOut.
The campaign hashtag has been mentioned nearly 13,000 times since the campaign went live at the end of March and is estimated to have reached almost 150 million users on Twitter alone.
The material collated from this call out has been used in an uplifting film, that is Backed by the Department for Digital, Culture, Media & Sport (DCMS) and funded by The National Lottery.
While previous Sport England campaigns pinpoint specific audiences to target, #StayInWorkOut aims to reach a broad, national audience of men and women of all ages.
It is accompanied by web content supporting people who want to get active with their children and the over 70s, as well radio ads voiced by Mel Giedroyc of English comedy duo Mel and Sue.
Credits:
FCB Inferno - Agency
Sharon Jiggins – Executive Vice President Emily Whiteaway – Senior Account Director Becky Glover – Account Manager
Laura Pirkis – Strategy Director
Nikki Chapman – Director of Production
Caio Silva – Head of Business Affairs
Owen Lee – Chief Creative Officer
Sarah Lefkowith –Senior Copywriter
Nicole Chen – Senior Art Director
Becci Salmon – Joint Design Lead
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Nicole Chen & Sarah Lefkowith – Directors The Quarry – Editorial
Mark Wheelan – Editor
Jonny Stopford – Motion Graphics Design Unit – Post Production
No.8 – Sound
James Lyme – Sound Designer
Emilie Terrier – Casting and Footage Research Laura Hawkes – Casting Producer
Sharon Jiggins – Executive Vice President Emily Whiteaway – Senior Account Director Becky Glover – Account Manager
Laura Pirkis – Strategy Director
Nikki Chapman – Director of Production
Caio Silva – Head of Business Affairs
Owen Lee – Chief Creative Officer
Sarah Lefkowith –Senior Copywriter
Nicole Chen – Senior Art Director
Becci Salmon – Joint Design Lead
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Nicole Chen & Sarah Lefkowith – Directors The Quarry – Editorial
Mark Wheelan – Editor
Jonny Stopford – Motion Graphics Design Unit – Post Production
No.8 – Sound
James Lyme – Sound Designer
Emilie Terrier – Casting and Footage Research Laura Hawkes – Casting Producer
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: '#OutThereForUs'
Agency:
Client:
Date: April 2020
Alongside its latest #AloneTogether PSA, the Ad Council has created a campaign to thank those on the front lines of the Covid-19 pandemic that features the unreleased new song from Alicia Keys, 'Good Job.'
Designed to show gratitude for all essential workers, including doctors, delivery drivers, grocery store workers, the campaign is supported by Ally Financial, Clear Channel, New Traditions, New York Times, Outcome Health, Vistar, and additional partners, the Out There For Us initiative utilizes digital out-of-home (OOH) advertising space and video to display messages of thanks to those continuing to leave their homes and power American society: essential workers.
Developed pro bono by creative agency R/GA, the OOH and video assets thank essential workers in specific professions including health workers, truck drivers, caregivers, grocers, sanitation workers, police officers and more.
Credits:
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: 'System in Play'
Agency:
Client:
Date: April 2020
The Lego Group has announced an exclusive global partnership with Universal Music Group (UMG), the world’s leading music-based entertainment company, that will enable children around the world to explore their creativity through play, by expressing themselves through music.
The partnership is based around the development of a new suite of Lego products launching in 2021, created to encourage and inspire the next generation of musicians, creatives and fans. This positive and playful initiative aims to reinforce child development and harness the mental and creative benefits of music and Lego play.
Combining music and the Lego System in Play, this collaboration will deliver exciting opportunities for children to connect and creatively express themselves, and their love of music. Harnessing immersive, interactive play and safe social experiences, the partnership aims to inspire and support creative development.
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: 'Institute of Coding: 404 Not Found'
Agency:
Client:
Date: April 2020
As part of the Institute of Coding’s (IoC) CTRL Your Future campaign to encourage more diversity and inclusion across digital education and careers, the IoC and Karmarama, part of Accenture Interactive, have launched a three-part IGTV series that explores important issues such as AI bias, sustainable fashion and accessible gaming – as well a virtual coding club for young people to learn vital digital skills online.
For the ‘404 Not Found’ video series, the IoC worked with Girls in Film, an all-female team who share the CTRL Your Future ethos of diversity and inclusivity. The docu-style interviews focus on the views and experiences of thought leaders within their industries, highlighting deeply-rooted issues and how these can be addressed through better diversity and inclusion in the digital sector.
Credits:
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