Just Eat’s jingle has been given the Snoop Dogg treatment, as the delivery service continues its pivot away from a focus on convenience to an emphasis on delivering joy.
Billed as ‘this year’s biggest collaboration,’ the spot sees the rapper working hard on jazzing up Just Eat’s latest jingle – doggystyle.
“It was a great track, it had its run, it did a great job… but it needed to upgrade,” a regally dressed Snoop Dogg coolly tells the camera. ”That’s why they brought me in, you know. To put some spice on it.”
Created by McCann London, with social strategy and creative managed by Byte London, the global campaign is devised to reiterate Just Eat's brand message – that it isn't a traditional weekend takeaway treat, but for all food delivery occasions.
The global campaign will launch in seven markets and run from May, for a year in every territory, across TV, out-of-home (OOH), digital OOH, social and radio.
The video assets were produced by Riff Raff Films, while UM led on media.
The campaign is the next chapter of its global brand platform ‘Did Somebody Say Just Eat?’ created by McCann, which picked up the newly-unified creative account back in 2018.
The fresh tagline in the UK marked a departure from the output of Karmarama which worked for three years on the UK account, focusing on the 'magical world' of Just Eat’s food delivery service, relaying the app’s scale and ease of use for Brits.
The campaign arrives during a particularly busy period in Just Eat’s 19-year history.
In the UK alone, the company has enjoyed a surge of 3,000 new partners since the coronavirus outbreak forced food joints to close doors to diners.
: 'Did Somebody Say Just Eat?'
Just Eat’s jingle has been given the Snoop Dogg treatment, as the delivery service continues its pivot away from a focus on convenience, to an emphasis on delivering joy.
Billed as ‘this year’s biggest collaboration,’ the spot sees the famous rapper working hard on jazzing up Just Eat’s latest jingle - doggystyle.
“It was a great track, it had its run, it did a great job… but it needed to upgrade,” a regally dressed Snoop Dogg coolly tells the camera. ”That’s why they brought me in, you know. To put some spice on it.”
Created by its creative agency, McCann London, with social strategy and creative managed by Byte London, the global campaign is devised to reiterate Just Eat's brand message - that it isn't a traditional weekend takeaway treat, but for all food delivery occasions.
The global campaign will launch in seven markets and run from May, for a year in every territory, across TV, out-of-home (OOH), digital OOH, social and radio.
Advertiser: Just Eat:
Chief Marketing Officer: Susan O’Brien
Global Head of Brand: Stuart Eaton
Global Head of Design: Colin Chan
Global Content Manager: Niall Barrow
Creative Agency: McCann London
Chief Creative Officer: Laurence Thomson & Rob Doubal
Chief Strategy Officer: Theo Izzard-Brown
Creative Directors: Rob Webster & Alexei Berwitz
Senior Creatives: James Crosby & William Cottam
Managing Partner: Tommy Smith
Account Manager: Joely Buxton-Smith
Senior Project Manager: Chloe Lockett
Planning Partner: Jonathon Brown
Senior Planner: Emily Ellis
Junior Planner: Ipek Erel
Lisa Carrana: Head of Design
Mark Fraser: Senior Designer
Vicky Kowchoski: Senior Designer
Production: Craft London
Chief Production Officer: Sergio Lopez
Head of Integrated Production: Sophie Chapman-Andrews
Executive Producer: Amos Usiskin
Senior Producer: Gabrielle Flanagan
Producer: Jacob Gardner
Senior Client Manager: Vanessa Mokrab
Implementation Manager: Marta Lopez
Business Affairs Lead: Molly Strasser
Music Supervisor: Chris Graves
Audio Mixer: Giselle Hall
Editor: Douglas Flockhart
Animation/VFX: Kasia Nalewajka
Marketing Technology Agency: BYTE London
Creative Director: Louis Persent
Lead Creative Planner: George Wheeler
Senior Lead Art Director and Designer: Oded Shein
Account Planner: Alex Duns
Production: Riff Raff Films
Director: Francois Rousselet
Executive Producer: Matthew Fone
Executive Producer: Natalie Arnett
Producer: Cathy Hood
Producer USA: Jay Wintringer
Production Supervisor: Ben Oswald
Assit Production Supervisor: Joey Mendez
Assistant Director: Francois Caillaud
Casting: Sonnenberg Casting
DOP: Xiaolong "X” Liu
Production Designer: Jeffrey Higinbotham
Art Director: Mike Martella
Art Coordinator: Laura DeRosa
Prop master: Sebastian Ize
Costume designer (Snoop): Talia Coles
Costume designer (Talent): Liz Botes
Choreographer: Fatima Robinson
Editor: Amanda James at Final Cut
Post Production: MPC
VFX Lead: Alex Lovejoy
Post Producer: Ryan Hancocks
Telecine OP: Jean-Clement Soret
Music: String & Tins
Production Manager: Eimear Gorey
Sound Designer & Composer: Adam Smyth
Stills
Producer: Julie Hughes
Photographer: James Dimmock
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