Welcome to The Drum's Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe.
Scroll through the latest work from brands like Pornhub, Burger King, ITV, Adidas, McDonald's and others below, then click through to the global Creative Works site and see what stands out.
For project information, creative credits and more, click on the project to expand to full screen and then click on the stars to vote for your favourite.
To submit work for our Creative Works section, please fill out this online form.
: 'Cleanest Porn Ever'
: 'Camden Heroes'
: 'Unhappy Birthday'
: 'Serious Tissues'
: 'Ready For Sport'
: '#StayHomeHeroes'
: 'The People's Ad Break'
: 'Signal For Help'
: 'Cravings'
: 'Stan'
As part of a multi-year partnership with Ant McPartlin and Declan Donnelly, Santander give listeners an entertaining insight into the latest happenings at the duo's ripoff brand 'Antandec' while simultaneously driving awareness of Santander’s mortgage products.
In this radio ad, Ant and Dec introduce their new high-tech mortgage smartbot, Stan.
: 'Did Somebody Say Just Eat?'
Just Eat’s jingle has been given the Snoop Dogg treatment, as the delivery service continues its pivot away from a focus on convenience, to an emphasis on delivering joy.
Billed as ‘this year’s biggest collaboration,’ the spot sees the famous rapper working hard on jazzing up Just Eat’s latest jingle - doggystyle.
“It was a great track, it had its run, it did a great job… but it needed to upgrade,” a regally dressed Snoop Dogg coolly tells the camera. ”That’s why they brought me in, you know. To put some spice on it.”
Created by its creative agency, McCann London, with social strategy and creative managed by Byte London, the global campaign is devised to reiterate Just Eat's brand message - that it isn't a traditional weekend takeaway treat, but for all food delivery occasions.
The global campaign will launch in seven markets and run from May, for a year in every territory, across TV, out-of-home (OOH), digital OOH, social and radio.
Advertiser: Just Eat:
Chief Marketing Officer: Susan O’Brien
Global Head of Brand: Stuart Eaton
Global Head of Design: Colin Chan
Global Content Manager: Niall Barrow
Creative Agency: McCann London
Chief Creative Officer: Laurence Thomson & Rob Doubal
Chief Strategy Officer: Theo Izzard-Brown
Creative Directors: Rob Webster & Alexei Berwitz
Senior Creatives: James Crosby & William Cottam
Managing Partner: Tommy Smith
Account Manager: Joely Buxton-Smith
Senior Project Manager: Chloe Lockett
Planning Partner: Jonathon Brown
Senior Planner: Emily Ellis
Junior Planner: Ipek Erel
Lisa Carrana: Head of Design
Mark Fraser: Senior Designer
Vicky Kowchoski: Senior Designer
Production: Craft London
Chief Production Officer: Sergio Lopez
Head of Integrated Production: Sophie Chapman-Andrews
Executive Producer: Amos Usiskin
Senior Producer: Gabrielle Flanagan
Producer: Jacob Gardner
Senior Client Manager: Vanessa Mokrab
Implementation Manager: Marta Lopez
Business Affairs Lead: Molly Strasser
Music Supervisor: Chris Graves
Audio Mixer: Giselle Hall
Editor: Douglas Flockhart
Animation/VFX: Kasia Nalewajka
Marketing Technology Agency: BYTE London
Creative Director: Louis Persent
Lead Creative Planner: George Wheeler
Senior Lead Art Director and Designer: Oded Shein
Account Planner: Alex Duns
Production: Riff Raff Films
Director: Francois Rousselet
Executive Producer: Matthew Fone
Executive Producer: Natalie Arnett
Producer: Cathy Hood
Producer USA: Jay Wintringer
Production Supervisor: Ben Oswald
Assit Production Supervisor: Joey Mendez
Assistant Director: Francois Caillaud
Casting: Sonnenberg Casting
DOP: Xiaolong "X” Liu
Production Designer: Jeffrey Higinbotham
Art Director: Mike Martella
Art Coordinator: Laura DeRosa
Prop master: Sebastian Ize
Costume designer (Snoop): Talia Coles
Costume designer (Talent): Liz Botes
Choreographer: Fatima Robinson
Editor: Amanda James at Final Cut
Post Production: MPC
VFX Lead: Alex Lovejoy
Post Producer: Ryan Hancocks
Telecine OP: Jean-Clement Soret
Music: String & Tins
Production Manager: Eimear Gorey
Sound Designer & Composer: Adam Smyth
Stills
Producer: Julie Hughes
Photographer: James Dimmock
Hero Casting
Talent Republic
Media Agency: UM
: 'Oneness '
BBC One is launching new idents which have been created to reflect how communities are coming together during lockdown.
The idents (the short films that play out before programmes) have been created by BBC Creative, in collaboration with BBC Marketing. A total of eight new idents will be introduced over the next few weeks across the BBC One network and nations opt outs.
The idents will showcase a range of different and eclectic activities people have been doing to stay connected during isolation.
The whole production was done remotely; the films were self-shot by the contributors at home and edited together by the BBC.
They build on the original ‘Oneness’ idents created by artist Martin Parr which have been shown on-air since January 2017, depicting people coming together around common interests across the country.
ECD: Helen Rhodes, BBC Creative
CD: Lambros Charalambous, BBC Creative
Creatives: Charlotte Humphreys, Jules Middleton, BBC Creative
Producer: Holly Marsella, BBC Creative
Production Manager: Jessica Greshoff, BBC Creative
Production Coordinator: Rachael Aldridge, BBC Creative
Researchers: Anneka Harry, Uzma Painchun, Adam Lonergan
Editor: Adam Rudd, Whitehouse Post
Audio: Alex Bingham, Machine and Lewis Clark, Red Bee Media
Grade: Paul Callaghan, Red Bee Media and Richard Fearon, Black Kite
: 'This Doesn’t Need to End'
Cadbury wanted to celebrate all the wonderful small generous acts that are happening every single day, behind front doors across the UK. The result is “This Doesn’t Need to End”, a film made by VCCP and Clouded Vision.
Working together they created a spot that highlights the generous acts we are seeing in society and championing that we retain these generous behaviours once we're out of lockdown. The footage was all captured by Clouded Vision's network of DOPs, filming in their own homes and with their families during lockdown, gathering the real-life stories shared in the film.
The film launched during a 90-second spot during Gogglebox on 1 May and supported by a social media campaign. All media was handled by Carat. The film will be available afterward to watch on Cadbury’s owned social channels.
Cadbury Credits:
Mie-Leng Wong - Head of Global Brands
Sam Greenwood - Global Brand Director Cadbury
Colin O’Toole -Associate Marketing Director Cadbury Equity (UK)
VCCP Credits:
ECD: Darren BailesCreative Directors: Chris Birch & Jonny Parker
Agency Producer: Carly Parris
Production: Clouded Vision
DOP: Josh Willaims, Jack Maddison, Dan Evans, Richard Bell, Victor Frankowski, Max Gabbay, Tom Sweetland, Casey Hennesy, Harold Willaims
Director: Tom Sweetland
Producer: Simon Lane
Editor: Toby Dashwood
Post Production: Freefolk
Executive Post Producer: Fi Kilroe
Producer: Charles Gillett
Lead Flame: Jason Watts
Nuke Compositor: Bradley Cocksedge
Sound Design: Timo Salia
Colourist: Dan Moran
Account Team:
David Boscawen - Group Managing Director
Sam Brown - Business Director
Matt Smith - Business Director
Catherine Tilley - Senior Account Manager
Media Agency: Carat
Media Team:
Charlotte Taylor - Global Client Leads
Flora Kessler - Strategy Partner
Lauren Ashleigh Kenny - Client Business Director
