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Creative Works: including 56 Black Men, Greenpeace and Pride in London

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Welcome to The Drum's Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe.

Scroll through the latest work from brands like 56 Black Men, Greenpeace, Pride in London, and others below, then click through to the global Creative Works site and see what stands out.

For project information, creative credits and more, click on the project to expand to full screen and then click on the stars to vote for your favourite.

To submit work for our Creative Works section, please fill out this online form.

 

: 'You! Me! Us! We!'

Agency:
Client:
Date: June 2020
Whatever Pride means to you, whether it’s a party, a protest or an exclamation of who you are, You! Me! Us! We! is bringing our community together in a time when we need it most.
In December 2019, Pride in London appointed Anomaly as its creative agency partner to develop both the theme and advertising campaign for 2020. Acting as a platform and megaphone for LGBT+ communities, the theme and campaign’s powerful message of ‘You! Me! Us! We!’ will be spread nationally and globally.
Whilst Covid-19 has prevented this year’s parade going ahead, it’s still important to continue the spirit of protest and activism and celebrate every LGBT+ community, to ensure identity, visibility and community are at the forefront.
Credits:
 
 
 
 
 
 
 
Client: Pride London Agency: Anomaly Production Company: PRETTYBIRD UK Director: Jess Kohl Exec Producer: Juliette Larthe Exec Producer: Ted Thornton Production Manager: Benji Landman Director of Photography: Molly Manning Walker Editor: Hasani Franke Colour House: Time Based Arts Colourist: Myles Bevan Post Producer: Sean Ewins Sound Engineer: Ed Downham Sound Studio: Wave Studios Composer: Joseph Reuben
Tags: UK
 
 
 
 
 
 
 
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: 'Let's Not Forget'

Agency:
Client:
Date: June 2020
As protests about the brutality faced by black individuals continue, 56 Black Men and Clear Channel have reignited their effective partnership, to amplify a clear, hard-hitting message across the UK. 
“This has been a watershed moment surrounding racism and the black community,” contends Cephas Williams, founder of 56 Black Men - referring to the protests that have erupted in retaliation to the murder of George Floyd while in police custody last week (25 May). 
“By creating the ‘Let’s Not Forget’ campaign, I am trying to harness some of this rise in the level of consciousness and awareness and use 56 Black Men as a vehicle to further inform people and usher in the much-needed change. Let’s Not Forget is just the start," Williams says of the simple yet striking campaign.
It works to remind people not to forget about the countless African Americans who have lost their lives unjustly, the campaign names those who did not make it to a hashtag, like #JusticeForFloyd. 
Alongside an emotive brand film, 56 Black Men is collaborating for a second time with the out-of-home (OOH) giant Clear Channel and utilizing its network of billboards to hit the message home.
“We have the opportunity and indeed responsibility to use our very public medium to talk about difficult subjects - the things people don't want to get wrong, so often avoid," explains Richard Bon, joint managing director at Clear Channel. "By joining forces with 56 Black Men again and amplifying the ‘Let’s Not Forget’ message, we want to play a positive part in the fight against racism and driving for a more equal world.”
Credits:
 
Tags: UK
 
 
 
 
 
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: 'The Gigantic Change'

Agency:
Client:
Date: June 2020
To mark 'World Environment Day' Whoopi Goldberg has joined Extinction Rebellion's cause, by lending her iconic voice to an emotive animation with a poignant message about climate action. 
Created by the minds behind Greenpeace's loveable Rang-tan, Passion Pictures, The Gigantic Change warns against being sedentary about climate change action coming out of lockdown. 
Set in the future, Goldberg acts as a grandmother in the year 2050. Responding to the request from her grandchild for a bedtime story, Goldberg's character picks up 'The Big Change' - a story about our treatment of the earth today. 
As she reads the story, her voice brings a sense of gravitas to the message, as she relays the disastrous ways humans were harming the earth by in 2020.
Asking the child to finish the story, the narrative switches to a message of hope, that all might not be lost if people take action. 
Credits:
 
Tags: UK
 
 
 
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: 'Fragrance Lasts'

Agency:
Client:
Date: June 2020
The Fragrance Foundation UK,the not-for-profit organisation recognised as the authority for the fragrance industry, is launching ‘Fragrance Lasts’ – its first ever campaign targeting a consumer audience, which aims to bring to life the complex relationships that people have with scent.
The push was created in partnership with M&C Saatchi. It is the first work to launch since The Fragrance Foundation UK appointed the agency earlier this year.
Based on the audience insight that fragrances are strongly linked with memory, the push is inspired by the key thought that every scent has a story - from how it’s made and who made it through to the way it makes a person feel, and the experiences they’ve had when wearing it.
The thinking behind the ads also reflects recent research from The Fragrance Foundation UK and M&C Saatchi, which reveals that conversations about personal fragrance have increased by 11% during lockdown, cited by many consumers as a way to improve mood and feel more normal. The findings reinforce the idea that fragrance has the power to evoke complex emotions and memories.
Credits:
 
 
 
 
 
 
 
Creative agency: M&C Saatchi
Camilla Kemp - CEO
Ben Golik - Chief Creative Officer
Matthew Brazel - Strategist
Lydia Smith - New Business Director
Perfumer: Roja Dove
Artwork and retouching: Neil Sharp
Tags: UK
 
 
 
 
 
 
 
 
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: 'Helpy Hour'

Agency:
Client:
Date: June 2020
Happiness, an FCB Alliance, has teamed with the federation of Belgian cafes to help café and bar owners recover post-lockdown.
As bars and restaurants prepare to reopen next week following two and a half months of closed doors due to the coronavirus pandemic, Belgian beer lovers are being urged to join “Helpy Hour" and buy one drink for the price of two in support of their favourite locals.
Happiness, an FCB Alliance, have teamed with the federation of Belgian cafes to change Happy Hour into Helpy Hour in Belgium, a country whose beer culture is on UNESCO's intangible cultural heritage of humanity list.
Credits:
 
 
 
 
 
 
Client: FedCaf
Client Contact : Erik Beunckens, Diane Delen
Agency : Happiness Brussels
Executive creative management : Karen Corrigan
Chief Creative Officer : Geoffrey Hantson
Creative director: Katrien Bottez
Content creative director : Kenny Vermeulen
Creatives : Roxane Schneider, Pieter Claeys
Strategic planner : Wesley Roeland
Account: Arthur Dewachter
Digital PM: Julie Post
Editor : Simon Schuurman
Digital team: Bliss
Tags: Belgium
 
 
 
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: 'Coup d'etat Math'

Agency:
Client:
Date: June 2020
In honor of Immigrant Heritage Month, the award-winning short film “Coup d’état Math” directed by Sai Selvarajan has been named Vimeo Staff Pick. The film depicts four immigrant stories -- a fight to be born, a fight to survive, a fight to find your place, and the fight to maintain.
Selvarajan, who immigrated to the US with his family at the age of 9, has developed a body of short film work that speaks to the truth of people that are often misunderstood and underrepresented including “Coup d’etat Math.”
Credits:
 
 
 
 
The Voices:
Sara Amini
Tyler Wetherall
Parimala Marpaka
Liliana Vargas
The Artists:
Watercolor paintings by Amanda Selvarajan
Illustrations and wood cut by Olivia Saldivar
Original Score by Joey Kendall
Sound Mix by Scottie Richardson
Design, Layout and Motion by Sai Selvarajan
Additional animation by Seth Olson
Title Design by Joshua Jacob
Written, directed, and edited by Sai Selvarajan
Tags: United States
 
 
 
 
 
 
 
 
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: 'The Background of the Problem'

Agency:
Client:
Date: June 2020
5 June is International Environment Day and Greenpeace are taking advantage of the increasing use of video calls and social networks during quarantine, to work with the creative agency HOY and launch a series of virtual backgrounds to make the situation of de-forestation in Argentina, visible. 
More than 15,000 hectares of native forests were razed during the quarantine. Nearly 8m in the last three decades, making Argentina one of the top 10 countries for de-forestation.
However, companies and politicians choose to look the other way. The objective of the campaign "The Background of the Problem" is to send a message and take to the forefront the "background problem".
 
Credits:
 
 
 
 
Title: The Background of The Problem
Cliente: Greenpeace.
Agencia: HOY
Managing Director: Pedro Di Risio.
Regional Creative Directors: Nicolás Zarlenga, Federico Planza Montero
Head of Client Services & Business Development: Lucila Castellani.
Head of Production: Emiliano Alvarenga
Head of Art: Fernando Oltolina.
Copywriter: Cristian Tarzi
Art Director: Bárbara Gedacht.
Creative Designer: Artur Da Rocha.
Account Executive: María Belén de Bartolo.
Jr. Account Executive: Agostina Frascarelli.
Edition & Motion Graphics: Matias Rossi, Nicolas Corley, Candela Arias
IG Filter: Eduardo Labollita
PR Manager: Florencia Vera
 
Tags: Argentina
 
 
 
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: 'Brains in Bloom'

Agency:
Client:
Date: June 2020
RB air care brand Air Wick has launched a new marketing campaign extoling the mood-enhancing powers of essential oils. 
Brains in Bloom, created by Havas London, uses CGI to visualise ‘how calm feels’ and promotes Air Wick’s aromatherapy-at-home range, Essential Mist.
The range offers affordable, pre-blended essential oils at the click of a switch, making the benefits of aromatherapy mainstream and accessible to all. The TVC, set to Tchaikovsky’s Waltz of the Flowers, dramatises the remarkable effect scent can have on your emotions – with the agency working with a leading neuroscientist to guide the creation of the vibrant, blossoming CGI.
Credits:
 
 
 
Project name: Brains in Bloom
Client: Chris Dunne (Air Wick Category Manager), Louise Simmons (Senior Brand Manager) 
Creative agency: Havas London
ECD: Elliot Harris
Creative Director: Mark Black
Creative team: Rosie Bird Smith & Lyndarn Harrison
Account team: Carolyn Young, Patrick Dedman, Ella Bilham
Agency producer (film): Anya Williams
Planner: Becky Taylor Wilkinson, Flo Sharp
Media agency: Zenith Media
Production company: Mainframe
Producer: Joel Fearnside 
Creative Director: Lee Walker 
Post-production: Absolute 
Post Producer: Belinda Grew/Jenna Le Noury 
Colorist: Adam Clarke 
Soundtrack composer: Massive Music 
VO: Freya Miller 
Audio post-production: Jungle 
Sound Engineer: Ben Leeves
 
 
Tags: UK
 
 
 
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: 'Lockdown Whopper'

Agency:
Client:
Date: June 2020
Burger King has launched a “Lockdown Whopper”campaign in Brazil, created in order to encourage people to stay at home as much as they can.
Starting on 4 June, consumers who spend more time at home will be identified by the brand and rewarded for such initiative. The prizes increase in the same proportion as people are committed with the social distancing – they start with snacks and go up to vouchers for free combos. 
The project developed by DAVID São Paulo and DAVID Miami required a lot of development to actually turn BK´s App into a social distancing device by using geo-location tools. Users that accept the brand’s initiative will be monitored, and at the end of the campaign they will have the chance to be rewarded. 
Credits:
 
 
 
Global CCO & Partner: Pancho Cassis
MD, Global COO: Sylvia Panico
Creative VP: Rafael Donato
Head of Innovation & Technology: Toni Ferreira
Group Creative Director: Edgard Gianesi, Fernando Pellizzaro, Jean Zamprogno, Fred Bosch, Álvaro Palma
ACD: Rogerio Chaves, Fabricio Pretto
Creatives: Toni Ferreira, Miguel Gómez, Fabio Natan, Bernardo Tavares, Mariana Valderrama
Assistant Art Director: Leonardo Fernandez
Head of Account: Carolina Vieira
Group Account Director: Rafael Giorgino, Stefane Rosa
Account: Juliana Chediac
Production: Fabiano Beraldo, Fernanda Peixoto
Motion: Leonardo Nichida
Innovation & technology: Gustavo Nanes
Social Media: Lucas Patricio
Planning: Daniela Bombonato, Carolina Silva, Tábata Pimentel
Media: Marcia Mendonça, Mateus Madureira, Felipe Braga, Letícia Fina, Renata Oliveira
Production Company: Great Studio
Director: Maurício Castro
Team Great Studio: Maurício Castro, Tiago Aramayo, Felipe Euller, Lara Assumpção
Sound Production: Mugshot
Team Mugshot: Gilvana Viana, Guto Figueiredo, Arthur Abrami, Bruno Zibordi, Chico Reginato, Mauricio Herszkowicz, Henrique Oliveira e Leandro Rodrigo
Locutor: Zema
Production Company (APP): e-Deploy
Illustration: Estúdio Le Monster
Team e-Deploy: Osmar Balthazar Gomes, Daniel Nagaishi Rodrigues, Eduardo Silva, Kendy Nagao, Aldemir Sales, Helder Fernandes, Danilo Panta, Lucas Selani, Marcos Santos
Tags: Brazil
 
 
 
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: 'Restaurants Return'

Agency:
Client:
Date: June 2020
Deliveroo is celebrating the return of its customers’ favourite big-name and local restaurants to their delivery platform, meaning well-loved meals from KFC, Burger King, Wagamama’s and a host of others can once again be ordered online.
While the campaign doesn’t claim things have returned to normal, these are the glimmers of hope that normal isn’t too far away.
Created by Chime360, the 10” and 30” TV and VOD spots show a Deliveroo rider accompanied on his journey by a trail of animated social media posts that reveal their customers’ delight at getting the food they’ve been missing. The films are based in a widely-known truth: social media channels have been alive with people commenting on how much they miss their favourite takeaway foods, and the high-energy ads deliver some very welcome good news.
Credits:
 
 
Agency: Chime360
Client name and job title: Caroline Harris, Marketing Director
ECD: Ross Neil
Copywriter: Jake Haynes
Art director: George Wait
Agency Producer: Nosisa Majuqwana
Integrated Producer: Harriet Lea & Sarah Lasenby
Planner/CSU Director: Sophie Binns
Media agency: Initiative
Production company: Agile Films
Director: Zac Ella
Producer: Jude Vermeulen
Post Production/ Editor: Martin Fickling and JP Blunt at Agile Films
Sound Design: Ben Leeves at 750MPH
Colourist: Paul Harrison at Freefolk
Account Team: Stephen Attree (BD), Sam Daniels (SAD) and Joe Humpries (SAM)
Tags: UK, Food & Drink, delivery service, TV, online
 
 
 
 
 
 
 
 
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: 'Carnaby Together'

Agency:
Client:
Date: June 2020
This June, the Carnaby community will come together to highlight and celebrate their sustainable and charitable initiatives from fashion and food, to beauty and fitness.
Netflix star Asma Khan from Darjeeling Express will host an exclusive at home cook-along. Fred Perry will champion its ongoing collaboration with the Amy Winehouse Foundation with an exclusive Q&A session with one of the charity's founders, Jane Winehouse. Celebrating 10 years in collaboration this year, Fred Perry makes a contribution to the charity with each collection, supporting their vital work.
Credits:
 
Tags: UK, design, digital, sustainability, community, charitable, charity, fashion, retail, Food & Drink, beauty, lifestyle, fitness
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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