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Creative Works: including Ad Council, Animal Crossing and World Health Organisation

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Welcome to The Drum's Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe.

Scroll through the latest work from the likes of Ad Council, Animal Crossing and the World Health Organisation, then click through to the global Creative Works site and see what stands out.

For project information, creative credits and more, click on the project to expand to full screen and then click on the stars to vote for your favourite.

To submit work for our Creative Works section, please fill out this online form.

: '#GlobalPrideCrossing'

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Date: June 2020
As part of Pride celebrations this year, Global Pride is organizing the first international virtual Pride festival to be hosted on Animal Crossing, the popular social simulation video game series.
The #GlobalPrideCrossing campaign - conceptualized and created by We Are Social Singapore - will serve as a safe space for people of any gender, orientation, colour or ethnicity who are part of LGBTI+ and ally communities across the world to celebrate. Equally it will provide a platform to empower individuals to learn, express their identity, and connect with others.
Being inclusive and diverse is always at the heart of Global Pride, and the organisers are committed to amplifying Black voices. #GlobalPrideCrossing will support the Black Lives Matter movement in a number of ways, including resharing BLM-related content. 
In the two weeks post-launch, Animal Crossing players will be provided inspiration to host their own Pride parades, through the specially-built Pride island - created by the studio Swipe Back - which showcases activities such as a rainbow march, a message board, a hall of fame, a club and a catwalk, as well as a range of Pride-friendly clothing options that can be worn in the game. 
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Tags: World
 
 
 
 
 
 
 
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: 'Fight For Freedom'

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Date: June 2020
To support the ongoing fight for racial justice for the Black community, the Ad Council and R/GA have launched a new PSA from the iconic 'Love Has No Labels 'campaign to inspire all Americans to fight for racial equality in America.
Building on the campaign’s longstanding effort to address bias, the film holds a mirror to the simple acts of freedom often celebrated and taken for granted by non-Black Americans, revealing the stark contrast of those freedoms and the way Black people in this country endure systemic racism and injustice.
The campaign ultimately encourages viewers to come together for racial justice, directing to lovehasnolabels.com for educational and actionable resources to help continue the work toward equality.
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Tags: United States
 
 
 
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: 'Mr Bean's Essential Covid-19 Checklist'

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Date: June 2020
The World Health Organization (WHO), Project Everyone and Tiger Aspect Productions have partnered to launch a Public Service Announcement (PSA) using global comedy cartoon star, Mr Bean.
With cases of Covid-19 still rising globally, “Mr Bean’s Essential Covid-19 Checklist” is a reminder to people about the importance of washing hands, physical distancing and demonstrating kindness to their neighbours.
The PSA features a cartoon sketch of Mr Bean comically tackling a pesky roller blind to finally reveal a number of essential tips to protect people against Covid-19.  
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Tags: World
 
 
 
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: 'The Pause'

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Date: June 2020
Procter & Gamble (P&G) has commemorated Pride month with 'The Pause' a short film from Grey New York.
The pause is that moment of hesitation for an LGBT+ person before meeting someone new. Those seconds of  apprehension before introducing a partner, whether they are 17 or 70, and deciding how much of themselves to reveal to others.
The understated film features the poignant reflections of members of the LGBT+ community as they talk about the pause..worries about social stigma, pride in self-affirmation and the same hopes for the dignity and equality everyone aspires to. The 60-second film ends with a simple human truth... 'When love surrounds, there is no pause.' #LeadWithLove.
The film is meant to encourage the broader community to notice, reflect and 
realize how their reaction and acceptance can make a difference in many lives.
P&G and its brands are working to raise visibility and bring others together to raise $5m for LGBT+ communities most impacted by Covid-19 with Can’t Cancel Pride in partnership with iHeart Radio. 
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Tags: United States
 
 
 
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: 'Twitter Black Lives Matter Billboards '

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Date: June 2020
To mark the anniversary of the emancipation of slavery (19 June), on billboards across 8 US cities, Twitter has broadcast a handpicked selection of the millions of tweets that have appeared on the platform since the Black Lives Matter protests in May. 
While protests took place physically on the streets, Twitter has been a hub for debate and activism online, with people taking to the platform to share their thoughts and experience of racial inequality.  
Selecting cities that staged the most impactful protests in May (Atlanta, Chicago, Louisville, Minneapolis, New York, Los Angeles, Oakland, and Philadelphia) is designed to talk directly to the communities who last month campaigned for change. 
While the protests have died down, the issues raised continue and the campaign works to keep that momentum alive, through the voice of those affected.
For those unable to encounter the billboards in person, the campaign was shared online via the Blackbirds Twitter profile (its employee resource group for African-Americans). 
 
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Tags: United States
 
 
 
 
 
 
 
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: 'Letter's Filled with Pride '

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Date: June 2020
Pride this year certainly feels different. Due to the coronavirus pandemic, sadly most in-person Pride events have been cancelled, which has made it harder for the LGBT+ community to physically come together in celebration and solidarity. In isolation, issues surrounding self identification and sexuality have been heightened, without essential support systems that are so crucially needed.
That’s why this year Skittles has teamed up with Gay Times and Switchboard to focus the Skittles Pride campaign on keeping people connected even whilst we’re apart. Skittles and Gay Times are enabling people to send thousands of 'Letters Filled with Pride' to family and friends all over the country!
Even though many people within the LGBT+ community can’t physically celebrate Pride together they can still send physical messages of Pride via good old-fashioned snail mail. People can send their own 'Letter Filled with Pride' on the website set up for the campaign. Anyone wishing to send a letter is able to log into to the website to create their note, before submitting it to be printed and posted free of charge to a recipient of their choice.
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Brand: Skittles 
Client: Victoria Gell, Kitty Parker Brooks
Agency: GTX, GAY TIMES Group 
ECD: Josh Fletcher 
Creatives: Willoughby Warner, Megan Richmond, Anisa Cleaver 
Account Manager: Kylie De Vos 
 
Tags: UK
 
Skittles Pride
 
 
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: 'SOS'

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Date: June 2020
The Scottish actor Brian Cox has donated his time and iconic Scottish voice to the National Trust for Scotland’s 'SOS' appeal TV advert.
Brian Cox, who is currently starring in the Sky Atlantic drama, Succession, recorded the voice-over remotely from him home in up-state New York as he got behind the Trust’s appeal to help it safeguard the future of its properties, natural heritage sites, designed landscapes and conservation projects.
The TV ad, which aired from Monday 22 June, runs on STV and highlights the plight of the Trust, following lockdown measures. Showing some of Scotland’s most treasured places and spaces such as Glencoe, Culzean Castle and The Hill House, Brian urges people to; ‘Save our sealife, save our summits and save our stories’ by donating today.
Although some National Trust for Scotland properties are gearing up to re-open in the summer months, lockdown measures, caused by the Covid 19 pandemic has created a £28million shortfall in the charity’s income for 2020. This means that only a fraction of its locations will be able to open in 2020 and into 2021, either due to lack of resources or because they cannot be adequately adapted to on-going social distancing restrictions.
The Save our Scotland appeal needs to raise a minimum of £2.5million to ensure the continued protection of the properties and cultural heritage in its care. The charity relies on memberships and donations to ensure the long term preservation of its sites, and a drop in income may see sites mothballed or - worse still - sold to private owners.
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Tags: Scotland
 
 
 
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: 'What happened when we all stopped'

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Date: June 2020
Author Tom Rivett-Carnac has written a children’s book to share a positive message of hope as we emerge from the lockdown.
A former Buddhist monk, Rivett-Carnac has spent the last 20 years working on climate change, at the intersection of international diplomacy, energy policy and private sector engagement. He is known as one of the architects of the landmark Paris Agreement on climate change, signed by 195 countries in 2015, having served as the chief political strategist at the UN,
Having been asked many times for advice on how to talk to children about climate change, Tom decided to use the lockdown as an opportunity to write a story for parents and children about what comes next, titled 'What Happened When We All Stopped.'
Celebrated anthropologist and UN Messenger of Peace, Dr Jane Goodall was so inspired by Tom’s poem that she agreed to provide the voiceover for the video inspired by the book, created by Ted-Ed’s renowned animators.
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Tags: UK
 
 
 
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: 'Cadbury becomes Dadbury'

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Date: June 2020
As this Sunday is Father’s Day, and to honour all the supportive parents up and down the country, Cadbury will be temporarily changing its name to Dadbury.
The move will mark the first time the famous chocolate brand has changed their name online and will see their Twitter username and logos updated for a 24-hour period. The campaign was created by VCCP.
Credits:
 
 
 
Mondelez International
Michael Moore, Senior Brand Manager
Nancy Moore, Brand Manager
VCCP
Chris Birch, Associate Creative Director
Jonny Parker, Associate Creative Director
Richard Yates, Creative
Matt Smith, Business Director
Matt Reed, Account Manager
Gaynor Golding, Senior Creative Producer
Adam Edwards, VCCP Design
Danielle McCann, VCCP Kin
PR was handled by Golin, media by Carat and community management by Elvis.
Tags: UK, father's day, cadbury, VCCP, FMCG
 
 
 
 
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: 'It's What They'd Want'

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Date: June 2020
Pura is a brand-new, UK based, family-run company on a mission: to democratise eco-friendly baby products for all.
Pura wasn't born in a boardroom, but in a home in Cheshire, in the North West of England, where founders Guy and Abi Fennell created their vision to shake up the baby care market, challenge the current market leaders, and make eco affordable for all.
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Tags: UK
 
 
 
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