Creative Works: including Bodyform, Channel 4 and Macmillan

'The great meal', the latest Coca-Cola anthem film that launches its new food communication platform, 'Together tastes better'.

Running in the US, the campaign will roll out to dozens of countries in the next weeks and months. Shot remotely during the lockdown, it showcases real families, couples, and housemates in their real households, cooking and eating their own food.
 

As lockdown restrictions around the world begin to ease, a new film from sexual wellbeing brand Durex has again called on people to not go back to normal – because normal wasn’t good enough.

The film reprises Durex’s empowering manifesto – first released in a series of executions in early May – which points to ‘norms’ such as shaming women who carry condoms, men not wearing them because they don’t like the ‘feel’ and one million preventable STIs every single day. It argues that the current crisis represents a unique chance to reset what is ‘normal’ – and that nobody should want to return to a normal where we weren’t protecting ourselves and each other anyway.

The film will be promoted globally, via organic and paid social posts across the world. It launches in Italy and Greece, with Russia and the UK to follow in the coming weeks ahead of further regional executions going live in-line with the easing of local lockdown restrictions.

The BBC Sport website officially turns 20 years old on Friday 3 July, after becoming a dedicated sports service back in 2000.

The BBC News website, which started in 1997, had previously covered sport with a small team of journalists providing a limited number of stories and match reports.

Officially launched the morning after France had beaten Italy to win Euro 2000, the BBC Sport website’s approach back then to online sports reporting was more newspaper-like, with events reported on only after they had been completed – no live text commentaries or streaming video. Two decades later and the website has gone from strength to strength, live streaming major sporting events, attracting around 21.3m UK users per week, with millions more visiting from overseas and through BBC Sport content on social media.

Brazil has one of the world's largest LGBTQI+ populations, with more than 20 million people – or almost 10% of the country's total identifying as part of the community.

However, it is also the country with the worst rate of violence against this population, with a death recorded every 19 hours. Despite the approval by the Federal Supreme Court of the bill that classifies homophobia as a crime, on June 13, 2019, the situation has not improved much ever since. According to a survey by the Folha de S.Paulo newspaper, 92.5% of the LGBTQI+ population reports that violence has increased.

In order to reinforce the government's commitment to protecting its citizens and the sovereignty of the Brazilian Constitution, São Paulo's Brazil Bar Association's (OAB-SP) Diversity Commission released this week the Pride Constitution. Created by the SunsetDDB agency, the project uses the design and colors of the LGBTQI+ flag to highlight that the Brazilian Constitution already has several rights that should protect this population, but these are unknown to and violated by a significant portion of the Brazilian population and government.

An iconoclast breaking taboos, Bodyform has once again struck the right chord on how to approach the subject of periods and a women's cycle in a way that is empowering and free from shame. 

Created by Abbott Mead Vickers BBDO, the 'Viva La Vula' follow-up #WombStories paints a relatable picture of the ins and outs of menstruation and it's all-encompassing control of women's bodies. 

Covering IVF treatment, endometriosis cramps, menopausal hot flushes, and first periods, the various womb stories are illustrated by an eclectic mix of animations that work to demonstrate the complex relationship a woman has with her little lady. 

In each storyline, little relatable snippets shine through; a woman plucks her nipple hair, another has her new knickers ruined by period blood, while a new mother nurses her baby dressed in postpartum underwear. Although small in the greater scheme of things, Bodyform has dared to include things most brands would shy away from showing. Only this year, the Oscar's rejected a postnatal advert for Frida Mom as it deemed the narrative of a woman changing her mesh underwear 'too graphic' for its TV viewers. 

Spotify has launched 'Premium Duo' - a first-of-its-kind subscription plan for couples living at the same address that will allow them to enjoy their favorite content—together and separately. 

To create a buzz for the Premium Duo launch, it has created a TV spot that captures real-life couples waxing lyrical about their taste in music -- and lovingly putting their self-reflections to the test. Who deserves the title of “Music Aficionado”? How does he really feel about his partner blasting Christmas music in July? And with 73% of couples saying they listen to music together as a way of remembering happy memories, this spot also shows the unique unifying power of music.

But here’s the twist: Spotify is letting puppets do the talking. To do this, it partnered with Buenos Aires-based production company, Tronco, to bring the stories to the screen, transporting viewers to a land of cubed blue heads and pink mustaches, adding the right mix of zaniness and delight to the testimonials as only puppets can.

London based design agency Free The Birds has created a new brand identity and positioning for FFS, the UK’s first and biggest direct-to-consumer women’s shaving brand. The new identity will be rolled out across the brand’s assets through July 2020.

Free the Birds updated the FFS logo and introduced a new, premium aesthetic using a distinctive white geometric pattern on a pastel colour palette, enhanced by an accent of a darker, richer colour. A new tagline, “Beauty should be effortless,” reflects the brand’s ethos: to make beauty routines and purchases easier through a subscription service delivering quality products.

Companies from across the UK’s creative industry have come together to launch The Great Reset, an initiative that hopes to maintain and promote the positive behaviours and environmental shifts created during lockdown.

Global emissions have decreased by 7% thanks to lockdown, which the UN states is the same annual reduction required to keep global warming to 1.5 degrees. As the world starts to ‘reopen’ and return to a ‘new normal’, there is a small yet urgent window of opportunity not to let this progress slide.

A new poll conducted for The Great Reset through OnePulse shows that only 23% of the population believe post-lockdown advertising should encourage people to consume, shop and fly like before, while 77% think it is the creative industry’s responsibility to encourage people to behave more sustainability, as we have in lockdown. The Great Reset aims to harness this moment in time, and provide an opportunity to ‘reset’ and create work that meets the desire of 77% of the population and is in the best interests of both mankind and the future of our planet.

As the country grapples with important social issues and moves out of lockdown and into a new kind of normal, the campaign aims to remind viewers of the need to carry on being community-minded, to be kind to each other and to Stay Safe - all in a typically Channel 4 way.

4Creative, Channel 4’s in-house creative agency is behind the Stay Safe #BeMoreRainbow film that features an animated 80s-style sparkly rainbow. Viewers meet ‘Rainbow’ – who recites how busy he’s been representing both the NHS and Pride whilst also standing up for all communities during the Covid pandemic. He’s exhausted and calls on people to just be kind - #BeMoreRainbow

The campaign will run across Channel 4’s portfolio of TV and social channels and follows on from the broadcaster’s wider #StayAtHome and #StaySafe activities. These included the We Need Your Butt / #StayAt Home film that was run at the start of lockdown to amplify the important public health message to Stay Home, Save Lives.

The release of the film coincides with the 72ndanniversary of the NHS on Sunday 5th July and is an additional way of saying thanks, as people around the country gather for one last nationwide applause. It also nods to a move out of lockdown as parts of the country start to lift restrictions further this weekend.

Macmillan Cancer Support is launching a campaign to encourage the public to take part in the Coffee Morning fundraising event.

Created by AMV BBDO, the agency’s first work since winning the account dramatises that nothing, not even a global pandemic, stops the annual Macmillan Coffee Morning.

The TV, digital, and radio campaign breaks on 6 July and runs until the end of September to highlight that, as treatments have been delayed, Macmillan’s work has never been more vital and neither has the fundraising generated by the Coffee Morning, now in its 30th year.

AMV’s campaign, which encourages people to hold different kinds of coffee mornings for the post-COVID world, and to do whatever it takes to get involved, makes a virtue of lockdown shooting conditions, blending live action with myriad animations styles, developed together with London studio Blinkink.