Creative Works: including Unicef, McDonald's, and PinkCherry

Save Generation COVID is an emergency appeal for children that raises awareness of the impacts of coronavirus as it spreads to the most vulnerable places around the world. A whole generation is at risk from not only the disease itself but also from the disruption it has on health and education systems.

We developed a creative campaign around the "pre-existing conditions" that pose immediate threats on the children's survival, such as war, hunger, poverty, and lack of sanitation. Conditions that are exacerbated as a consequence of coronavirus.

Intentionally hard-hitting and thought-provoking, the message draws explicit comparisons between the UK’s current reality and the severity of the reality of some of the most vulnerable children around the world.

The outdoor assets are a combination of 6 sheet, 4 sheet poster and 48 sheet OOH spots which largely run far and wide across London where the target audience over indexes, but can also be found in the South East. There are 3 x creative variants, 2 of which hero a children and their pre-existing condition, and one that simply lands the powerful message “Coronavirus is the biggest global crisis for children since World War 2”, all of which sit alongside the iconic Unicef cyan blue pantone.

The social content is made up of a series of 6 x under 15” videos that run across Instagram and Facebook - feed and stories. They are eye-catching and fast paced, using a mix of fast cuts and highlighted typography, along with vibrant icons and graphics that help to illustrate the specific theme i.e war or lack of sanitation.

High impact digital takeover skins (shell unit) show an image of two children who frequently appear throughout the campaign, alongside a 20” video that concisely delivers the key campaign messages. This ad format is seeded out using behavioural and contextual targeting for maximum impact.

Unicef has also enlisted their network of supporters such as Emma Bunton, Rita Ora and David Beckham.

McDonald’s has launched an advert celebrating the joy of reuniting customers with their beloved McDonald’s.’ Welcome Back will air on ITV on Friday after premiering on McDonald’s social channels at 9am.

The 40 second advert highlights the pure excitement felt across the nation as McDonald’s reopens for take-away, Drive-thru and McDelivery, and customers embrace their McDonald’s rituals.

 

How & How created a campaign to raise awareness of plastic in the ocean around Lisbon. 

Studies have shown that due to the large amount of ocean plastic, citizens are ingesting around a credit card amount of plastic each week. 

 

Ecover is pledging over £500,000 to 'Fertilise the Future' - an initiative it set up along with Uncommon, to fund sustainable start-ups and eco-pioneers. 

Open to all European organisations, Ecover aims to provide financial investments to innovative ideas promoting nature-based solutions, including the conservation and restoration of forest and freshwater resources as well as those working in sustainable agriculture and food systems.

The opening date for applications is 6th June 2020. The closing date for applications is 1st September 2020. Applications received after this time will not be considered. Prospective applicants can apply through Ecover's website. 

To celebrate its 45th anniversary, Foot Locker has teamed up with Vice's creative agency, Virtue to ask the mother of all questions - what are the greatest sneakers of all time? To help answer, Foot Locker is inviting sneakerheads to pay tribute to sneaker culture by sharing their top five sneakers of all time.

Since the first Foot Locker opened a few years before the sneaker-culture boom of the 1980's, the brand has been entwined with the history of the once niche culture.

Spanning across six European countries, Foot Locker and Virtue selected 17 influential sneakerheads, such as Kish Kash; UK DJ, radio show presenter, author and self claimed ‘shoe connoisseur’ and Kwills, a Dutch designer and tattoo artist who has made his name by combining the art and sneaker industry, Steel Banglez - Bristish producer and solo artist and the Spanish designer and photographer Juanma Jmse.

All were asked to create their own video showing the world their top five greatest of all time. 

 

 

Promote Icelandhas today unveiled a major new multi market campaign, which invites the world to let out their frustrations into its vast and beautiful landscapes to relieve tensions and feel renewed.

‘Looks like you need to let it out’, aims to position Iceland as a desirable destination and make it top-of-mind as people start to book holidays again, was developed in partnership with creative agency M&C Saatchi Group. It is the first work to launch since Promote Iceland appointed them earlier this year and will run across the US, UK, Germany, Canada and Denmark.

Inspired by the practice of ‘scream therapy’, ‘Looks like you need to let it out’ will capture screams, yells and shouts from anyone, anywhere in the world and release them through speakers located in seven stunning and remote locations across the island.

PinkCherry in collaboration with global partner Wow Tech Group, is releasing a new commercial designed at adding smiles with a fun way to interpret having to stay indoors more. By saying more Yes.

The concept was created by The Local Collective and was produced through the height of the Covid lockdown.

The media buy predominately airs during the nightly news to add some positivity to nightly routines as people are heading into bed.

Parkdean Resorts has launched Sandtone, a creative campaign to get the nation falling back in love with the UK as a holiday destination. 

The new campaign spreads awareness of Britain’s great beaches, which are often overlooked when travellers are looking for inspiration of where to go on holiday. Now with lockdown easing and the promise of some freedom ahead, Brits are looking closer to home when booking holidays. The Great British staycation is back, and Parkdean Resorts is here to inspire a new age of travel.

The UK's largest holiday letting company has colour matched the sands of over 50 UK beaches to create exclusive swatches of iconic seaside resorts. These Sandtone shades aim to inspire holidaymakers to decide which UK beach destination is right for them this summer.

Last year, Cadbury asked the public to invent a brand new Cadbury Dairy Milk bar.

Thousands of entries were narrowed down to just three, and the new campaign introduces a head-to-head battle between Taylor’s ‘Out of the Blueberry’, Shannon’s ‘Crunchy Honeycomb’ and Gillian’s ‘Coconutty’ to see which bar gets to stay on shelves. The winner will be decided by a combination of sales and a public vote.

The campaign, created by Cadbury and VCCP, heroes the distinct flavours of the three new bars and positions them in an epic battle between their inventors.

Working to make Wembley Stadium connected by EE the most connected stadium in the world, EE is offering football fans the exclusive opportunity to get behind their team at the 2020 Heads Up FA Cup Final, by beaming fan reactions across Wembley Stadium’s pitch-side digital displays on matchday.

It calls upon Arsenal FC and Chelsea FC supporters to submit videos via Twitter or Instagram using the hashtag #EEGAMEFACE, for the chance to be a part of the action and appear on Wembley Stadium’s LED boards live during this year’s final.

Pitchside LED board will feature eight fans who will not only have the opportunity to get behind their team, pitch-side at the Heads Together FA Cup Final, but also win an exclusive Emirates FA Cup bundle, courtesy of EE.