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Welcome to The Drum's Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe.
Scroll through the latest work from the likes of Apple, Ad Council, Honda, the Born Free Foundation and more, then click through to the global Creative Works site and see what stands out.
For project information, creative credits and more, click on the project to expand to full screen and then click on the stars to vote for your favourite.
To submit work for our Creative Works section, please fill out this online form.
: 'A Climate Change Promise from Apple'
Agency:
Client:
Date: July 2020
Apple reached carbon neutral in April 2020, meaning it's facilities, corporate emissions, and corporate travel don’t contribute carbon to the planet.
It uses 100% renewable electricity, and has been investing in the restoration of forests, wetlands, and grasslands to remove carbon naturally.
However, it recons all of this is just a starting point, so it has an entirely different goal in mind: by 2030 its whole carbon footprint — from manufacturing to transportation to end-of-life material recovery — will be nonexistent.
It pledges to make all of Apple 100% carbon neutral. To do that, it will be using renewable energy and recycled materials throughout its supply chain, it'll be restoring natural ecosystems around the world, and it’ll reuse as much as it can.
While designing innovative products, Apple will also be designing a sustainable manufacturing process.
Credits:
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: 'Fight the Virus, Fight the Bias '
Agency:
Client:
Date: July 2020
To draw attention to the antisocial and racist treatment of members of the Asian and Pacific Islander (API) community since the outbreak of Covid-19, the Ad Council has unveiled ‘Fight the Virus, Fight the Bias’ as part of its ‘Love Has No Labels’ campaign.
Donald Trump unashamedly referring to Covid-19 as the ‘Chinese virus’ did nothing but encourage 2,000 reported incidences of discrimination and hate speech against the API community, as the current pandemic continues to see an increase in bigotry and racism.
According to a recent survey conducted by Pew Research Center, 31% of Asian adults have reported being victim to racial slurs or jokes since the outbreak, and 58% of Asian Americans say this behaviour has increased in frequency.
'Fight the Virus, Fight the Bias' intends to combat the harmful stereotypes, with a film that encapsulates the fear felt by those at the receiving hand of anti-API discrimination. Through a series of personal recounts, it tells the sad tale of abuse against members of API community who feel physically blamed for the virus.
Pulling off their face-masks, each narrative details how they are ‘not a virus’ but an essential worker, working tirelessly to help the world cope with the ongoing pandemic. ‘Fight the virus, fight the bias’ they say in unison as the spot concludes. Alongside the PSA, the campaign includes an AR filter, available on the Love Has No Labels Instagram page in the effects tab, to encourage users to show solidarity.
Credits:
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: 'Invest in Safer Sex'
Agency:
Client:
Date: July 2020
Just like playing the market, playing the field comes with risk. That’s the creative spark behind a new stock market-inspired platform from FCB/SIX for sexual wellness brand LifeStyles. The project, called “Publicly Traded” uses real-time Australian search activity around sexually transmitted infections (STIs) to generate “stock” chart visualizations, which drive dynamic online pricing for its products, making condoms more affordable when transmission is on the rise.
Launching in the Australian market, the new “STI Index” is determined by Google Search data around six key sexually transmitted infections: Chlamydia, HIV, syphilis, herpes, gonorrhea and HPV. The platform is driven by three real-time Australian search behaviours: STI names (e.g., searching “herpes”), symptoms (e.g., searching “painful urination”), and by geographic region (where those searches are happening).
The campaign comes as STI rates across Australia have increased significantly in the past decade, with cases of gonorrhoea more than tripling between 2008 and 2017, and chlamydia cases increasing more than five times, according to data from the Australian Institute of Health and Welfare.
Credits:
Client: LifeStyles
Client: Marta Toth, Director, Global Marketing Strategy at LifeStyles Healthcare
Client: Xian Wu, Global Brand Manager
Client: Austin Chesterfield, Associate Director Marketing, Australia
Client: Aldo Oosterman, Senior Brand Manager, Australia
Agency: FCB/SIX NY
Chief Creative Officer: Ian Mackenzie
Executive Creative Director: Colin Craig
Associate Creative Director: Andrew Bernardi
Copywriter: Hemal Dhanjee
Art Director: Steve Ierullo
Designer: Ming Mikaeo
Senior Strategist: Eli Ferrara
VP, Group Account Director: Scott Sloggett
Group Account Director: Shalta Dicaire Fardin
Account Director: Fraser Jackson
Director of Integrated Production: Gillian Morrison
Integrated Producer: Venus Pun
Chief Technology Officer: Jacob Ciesielski
Development Director: Luiz Costa
Senior Business Analyst: Suraj Patel
Front-End Developer: Heung Lee, Tony Valderrama
Senior Full Stack Developer: Chris Ghouchandra
Quality Assurance Analyst: Nataliya Vislyanska, Ashish Mistry
President: Andrea Cook
EVP, Global Growth: Mish Fletcher
EVP Global Strategy: Fern Potter
SVP, Director of Global Communications & PR: Melanie Mitchem
Editing House: Married to Giants
Editor: Ryan Hunt
Assistant Editor: Liam Crawford
Executive Producer: Julie Axell
Online Facility: Wingman VFX
Music and Sound Design: Grayson Matthews
Music Producer: Mark Domitric
Engineer: Brian Bernard
Producer: Nicholas Shaw
Media Agency: Theory Crew
Account Director: Angela Reynoldson
Account Manager: Isabella Donato
Client: Marta Toth, Director, Global Marketing Strategy at LifeStyles Healthcare
Client: Xian Wu, Global Brand Manager
Client: Austin Chesterfield, Associate Director Marketing, Australia
Client: Aldo Oosterman, Senior Brand Manager, Australia
Agency: FCB/SIX NY
Chief Creative Officer: Ian Mackenzie
Executive Creative Director: Colin Craig
Associate Creative Director: Andrew Bernardi
Copywriter: Hemal Dhanjee
Art Director: Steve Ierullo
Designer: Ming Mikaeo
Senior Strategist: Eli Ferrara
VP, Group Account Director: Scott Sloggett
Group Account Director: Shalta Dicaire Fardin
Account Director: Fraser Jackson
Director of Integrated Production: Gillian Morrison
Integrated Producer: Venus Pun
Chief Technology Officer: Jacob Ciesielski
Development Director: Luiz Costa
Senior Business Analyst: Suraj Patel
Front-End Developer: Heung Lee, Tony Valderrama
Senior Full Stack Developer: Chris Ghouchandra
Quality Assurance Analyst: Nataliya Vislyanska, Ashish Mistry
President: Andrea Cook
EVP, Global Growth: Mish Fletcher
EVP Global Strategy: Fern Potter
SVP, Director of Global Communications & PR: Melanie Mitchem
Editing House: Married to Giants
Editor: Ryan Hunt
Assistant Editor: Liam Crawford
Executive Producer: Julie Axell
Online Facility: Wingman VFX
Music and Sound Design: Grayson Matthews
Music Producer: Mark Domitric
Engineer: Brian Bernard
Producer: Nicholas Shaw
Media Agency: Theory Crew
Account Director: Angela Reynoldson
Account Manager: Isabella Donato
Public Relations: Shannon Stephaniuk, Glossy
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: 'Be Moved Again'
Agency:
Client:
Date: July 2020
As many European countries come out of lockdown, ‘Be Moved Again’ is Honda's initiative to reconnect with customers on an emotional level, and invites viewers to revive those unique sensations we experience behind the wheel.
Credits:
Brand : Honda Motor Europe
Head of Marketing and Product Planning: Sandra Hughes Marketing Communications Manager: Fabrice Estève European Communications Manager: Joana Rourke
Agencies
Sid Lee Paris
President: Johan Delpuech
Executive Creative Director: Sylvain Thirache
Art Director: Ludovic Gontrand, Yoann Plard
Copywriters: Chloé Lefour, Jillian Young
Strategy Managing Director: Bruno Lee
Strategist: Trisha Mitra
Group Account Director: Jean-baptiste Destabeau
Account Supervisor: Nicolas Boivin
Head of Production: Thomas Laget Producer: Benoit Fernandes
Hakuhodo
Managing Director: Katsui Ryoichi
Head of Strategist: Masahiko Iiyama
Group Account Director: Ren Masayuki
Production
Director: Yoann Plard
Post-Production: Nightshift
Post-Production Supervisor: Béatrice Cousin
Grading: Maxime Mourey Editing: Eymeric Nicolas Sound Studio: Benzene Music: Uprise - Benzene
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: 'Noah's Ark Children's Hospice'
Agency:
Client:
Date: July 2020
Harry Kane, Dele Alli, Harry Winks, Hugo Lloris and Lucas Moura are amongst the Tottenham Hotspur first team players to have joined forces with former Doctor Who and The Thick of It star, Peter Capaldi, to raise £500,000 to support one of the UK’s leading children’s charities and their Official Charity Partner, Noah’s Ark Children’s Hospice.
The campaign will raise money to enable Noah’s Ark to continue supporting children in need of increased healthcare and financial support as a result of Covid-19.
The campaign features the unmistakable tune of The Animals Went in Two by Two, with Capaldi’s narration veering between spoken and sung. The accompanying video shows the Spurs players getting involved with Noah’s Ark activities during the long-term partnership, with Harry Kane doing the ironing, Dele Alli assisting a young man in the classroom and Hugo Lloris opening the hospice’s new building.
The fundraising campaign comes at a time when the hospice is facing its biggest ever challenge. Due to the coronavirus crisis, Noah’s Ark is experiencing an all-time peak in demand for its services to care for seriously unwell babies and children. In order to provide care both in the hospice building, The Ark, and within the community, the charity needs to significantly bolster its team of nurses and carers; costing at least £500,000.
Credits:
Date: 24th July 2020
Title/Project: #KeepNoahsArkAfloat
Agency: The 10 Group
Client name: Noah’s Ark Children’s Hospice
Composer: Erran Baron-Cohen
Scriptwriters: Ivor Baddiel and Dave Cohen
Designer: Ian Mennie
Production company: The 10 Group
Director: Lewis Rose
Producer: Lorry Powles
Post Production : Jack Webster
Exposure (media channels): Twitter, Instagram, Facebook, LinkedIn
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: 'Creature Discomforts: Life in Lockdown'
Agency:
Client:
Date: July 2020
Born Free Foundation has launched a new film to highlight the plight of wild animals in captivity across the world through reflections on the global coronavirus lockdown.
‘Creature Discomforts: Life in Lockdown’ plays on the much-loved Creature Comforts construct and uses real interviews of peoples’ experiences of temporary lockdown to tell the stories of wild animals forced to live under lock and key.
Created by animation studio Aardman and London creative agency Engine, the film draws a parallel between the struggles faced by humans during lockdown and the impoverished lives of wild animals in captivity. Across the globe, millions of wild animals are held in zoos, aquariums, dolphinaria, circuses and as pets. But all wild animals in captivity live a life of compromise. They have no option in how to pass the time, no choice of what they eat and when, no change of scenery and little in the way of entertainment. Exercise may be restricted to the confines of four walls, and many animals are separated from their families or social companions. This will sound all too familiar to many of us in recent times, but for captive wild animals this is forever.
The film uses interviews from people across the UK that were recorded during the peak of lockdown.
Credits:
Client: Matt Smithers, Head of marketing and fundraising, Born Free
Agency: ENGINE
Chief Creative Officer: Billy Faithfull
Creative Directors: Steve Hawthorne & Katy Hopkins
Creatives: Pete Ioulianou & Ollie Agius
Agency Producer: Laura Melville
Agency Assistant Producer: Henry Davies
Account Handling: Owen Keating, Tom Butler
Social: Gemma Glover, Jack Cartwright
Production: Aardman Animations
Director: Peter Peake
Producer: Sami Goddard
Character Design: Peter Peake
Animator: Jane Davies
Background design: James Grant
Sound Design: Ben Leeves at Jungle
Compositor: Paule Quinton
Colourist: Paule Quinton
PR: Aisha Jefferson, Marie Larner and Olenka Lawrenson at ENGINE
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: 'Unbox More'
Agency:
Client:
Date: July 2020
Tesco Mobile has launched a new multi-channel campaign across TV, radio and out-of-home, putting a spotlight on the unique money-saving opportunities at Tesco through its latest deal.
As the only mobile network to help feed the family for less, Tesco Mobile is leaning into its USP as part of the Tesco main brand appealing to families looking for ways to make their money go further through a difficult time - with a new deal saving them up for £40 a month on their groceries.
The deal on promotion is new or upgrading Tesco Mobile customers, who sign up to eligible pay monthly contracts, will be able to benefit from six months of Clubcard Plus, at no extra cost, giving savings of up to £40 a month in-store on their Tesco shopping.
Credits:
PR Agency: John Doe
Media Agency: Mediacom
Creative Agency: BBH
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: 'Pressed and Pure '
Agency:
Client:
Date: July 2020
Yonder Media has taken a content-first approach for its latest Vita Coco campaign, the leading coconut water brand, to highlight its Pressed and Pure products’ health benefits and how they can support an active lifestyle.
The multi-layered media campaign involves a digital partnership, podcasts, paid social and outdoor. It focusses on building an understanding of Vita Coco’s health benefits, in response to audience insights which revealed that people have become increasingly health-conscious and are looking for products that support the immune system as well as an active lifestyle during lockdown.
Yonder Media analysed Vita Coco’s existing customer base and identified three distinct passion points: Family & Nutrition, Beauty & Image and Exercise & Fitness. Messages have been created which are tailored to suit audiences for each and will run across a blend of publishing platforms.
A digital publishing partnership with Hearst Magazines has secured original editorial, social and video content across four of the publishing giant’s most popular titles – Women’s Health, Cosmopolitan, Good Housekeeping and Runner’s World – as well as digital inventory across the Hearst network.
Working with global podcast company Acast, Yonder Media also secured sponsorship deals for eight podcasts to be released during the campaign’s eight-week run. Each is a different interpretation of the creative campaign’s theme ‘refreshing realisations’ and will feature the health benefits of the products.
The podcasts are: The Emma Guns Show, Private Parts with Jamie Laing and Francis Boulle, Homo Sapiens, Reasons to be Cheerful with Ed Miliband and Geoff Lloyd, Running Commentary, Owning It and Films To Be Buried With.
Credits:
Yonder Media
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: 'Nifty Fifty '
Agency:
Client:
Date: July 2020
Betfred is launching an advertising campaign for new numbers game, The Nifty Fifty. Created by Zut, the advert takes the viewer back to the 1950’s, with an adapted version of Great Balls of Fire. Zut set the scene of a glamourous 1950s dance hall, complete with a ‘teddy boy’ inspired band and rockabilly style jiving dancers.
The 30-second commercial centers around the band’s lead singer, ‘Nifty’, who has a human body and CGI head. To create the effect, Zut used 3D tracking markers, on the top half of the performers’ faces, leaving the bottom half uncovered to ensure Nifty’s mouth movements stayed realistic.
Credits:
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: 'What's One More'
Agency:
Client:
Date: July 2020
In March, elite athletes were told they had to wait one more year to take the world's biggest stage, and this wait came with brand new challenges of its own.
Even amid a global pause on sport as we knew it, our team of Adidas athletes kept game-ready, setting their sights on what is now 2021.
Hear from swimmers Katie Ledecky & Mckenzie Coan, runner Shaunae Miller-Uibo and tennis player Stefanos Tsitsipas as they look ahead to what's to come for a sport community united amidst a global setback.
Credits:
Credits:
Brand - adidas
Agency – Iris New York
Production Company – Station Films and Beast
Director - Sarah Chatfield
Executive Creative Director - Simon Candy
Creative Director - Lexi Corn
Managing Partner – Simon Yoxall
Group Account Director – Greg Markant
Agency Producers - Chris Buda
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: 'Whoppa by Tinie '
Agency:
Client:
Date: July 2020
Burger King has teamed up with UK rap artists, Tinie, to offer a bespoke virtual performance of the music maestro’s summer anthem Whoppa... on a Whopper.
For a limited time, Burger King UK customers will be able to scan a special QR code on their Whopper burger, which will generate a miniature of Tinie, performing his latest hit ‘Whoppa’, with the iconic signature burger as his stage.
In a flame-grilled new frontier for the music industry, Tinie brings the energy and flavour of his latest single to the masses through an innovative and world-first format. From today, anyone who purchases a Whopper® can interact with a hyper-realistic, digital Tinie, in an intimate 360 performance.
The miniature concert, created by BBH and produced in collaboration with Dimension Studios, is believed to be the smallest gig ever, and will be the closest many of us have come to a live performance since March this year, when all festivals and shows were inevitably cancelled.
Credits:
Creative Credits
Burger King CMO: Katie Evans
Burger King Brand & Communication Director: Soco Nunez
Burger King Brand & Communication Director: Soco Nunez
Creative agency: BBH
BBH Creative Team: Ben Edwards & Guy Hobbs BBH Creative Director: Felipe Guimaraes
BBH Chief Creative Officer: Stephen De Wolf BBH Social Creative: James McComb
BBH Strategy Director: Saskia Jones
BBH Strategist: Laura Casado Cisa
BBH CEO: Karen Martin
BBH Account Director: David White
BBH Account Manager: Laura Huber
BBH Account Executive: Lwimbo Malanda
BBH Creative Team: Ben Edwards & Guy Hobbs BBH Creative Director: Felipe Guimaraes
BBH Chief Creative Officer: Stephen De Wolf BBH Social Creative: James McComb
BBH Strategy Director: Saskia Jones
BBH Strategist: Laura Casado Cisa
BBH CEO: Karen Martin
BBH Account Director: David White
BBH Account Manager: Laura Huber
BBH Account Executive: Lwimbo Malanda
Production Credits
BBH Head of Production: Stephen Ledger-Lomas BBH Head of Digital Production: Richard Atkins BBH Head of Film Production: Victoria Keenan BBH Film Producer: Georgia Dickinson
BBH Lead Music Supervisor: Hywel Evans
BBH Head of Production: Stephen Ledger-Lomas BBH Head of Digital Production: Richard Atkins BBH Head of Film Production: Victoria Keenan BBH Film Producer: Georgia Dickinson
BBH Lead Music Supervisor: Hywel Evans
Design Credits
BBH Head of Design: Ross Mawdsley
BBH Designers: Ali Freeman, Josh Bailey, Christian Tunstall BBH Head of UX: April Felker
BBH Head of Design: Ross Mawdsley
BBH Designers: Ali Freeman, Josh Bailey, Christian Tunstall BBH Head of UX: April Felker
Social Film Credits
BBH Producer: Georgia Dickinson BSS Photographer: Korrie Powell
BBH Producer: Georgia Dickinson BSS Photographer: Korrie Powell
Production Company: Dimension Studios Head of Production: Adam Smith
Post Supervisor: Adrianna Polcyn
Digital Imaging Technician: James Gadd 1st Assistant Director: Sarah Pearn Studio Coordinator: Toby Hyder Partnership Director: Lauren Dyer
Post Supervisor: Adrianna Polcyn
Digital Imaging Technician: James Gadd 1st Assistant Director: Sarah Pearn Studio Coordinator: Toby Hyder Partnership Director: Lauren Dyer
SNK Films, 2nd Assistant Director: Sophie Kenny
Soundnode, Sound Playback Operator: James De Taranto
Bully Entertainment, Lead Project Manager: Olga Hasta
Bully Entertainment, Doer of All Things: Landon Hood
Bully Entertainment, Key Accounts & Comms. Director: Ola Dinh Bully Entertainment, Creative Director / Founder: Carlson Bull
Soundnode, Sound Playback Operator: James De Taranto
Bully Entertainment, Lead Project Manager: Olga Hasta
Bully Entertainment, Doer of All Things: Landon Hood
Bully Entertainment, Key Accounts & Comms. Director: Ola Dinh Bully Entertainment, Creative Director / Founder: Carlson Bull
Audio production: String and Tins
Audio Post Producers : Alina Miroshnichenko, Charlie Howard Sound Engineer : Lawrence Kendrick
Audio Post Producers : Alina Miroshnichenko, Charlie Howard Sound Engineer : Lawrence Kendrick
PR Agency: Frank
Client Services Director : Laura Crompton Account Manager : Bill Collier
Senior Account Executive : Meral Taze Account Executive : Hugh Royle
Account Executive : Rosie Barrett
Client Services Director : Laura Crompton Account Manager : Bill Collier
Senior Account Executive : Meral Taze Account Executive : Hugh Royle
Account Executive : Rosie Barrett
Social Media agency: Coolr
Account Director: Lauren Sarginson Social Creative: James Parker
Social Executive: Ben Ravenscroft
Account Director: Lauren Sarginson Social Creative: James Parker
Social Executive: Ben Ravenscroft
Disturbing London
Dumi Oburota - Founder/CEO - Disturbing London Sandy Cheema - General Manager - Disturbing London
Warner/ Parlophone:
Casey Amber - Marketing Manager - Parlophone
Anya Du Sauzay - Head of Audience & Engagement - Parlophone Catherine Roe - VP Strategic Marketing and Partnerships - Warner
Casey Amber - Marketing Manager - Parlophone
Anya Du Sauzay - Head of Audience & Engagement - Parlophone Catherine Roe - VP Strategic Marketing and Partnerships - Warner
Hypebrid
Jason Edwards-Buhari - Managing Director - Hypebrid
Jason Edwards-Buhari - Managing Director - Hypebrid
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: ' Kentucky Fried Chicken X Crocs'
Agency:
Client:
Date: July 2020
Kentucky Fried Chicken, purveyor of world-famous fried chicken, has partnered with Crocs, the creators of the world’s most delightfully comfortable shoes, to introduce this spring’s hottest shoes – Kentucky Fried Chicken X Crocs Clogs.
KFC and Crocs partnered to create two versions of the limited-edition Crocs. The first, Kentucky Fried Chicken X Crocs Bucket Clog, is a sky-high, platform avant-garde version that Global artist, Me Love Me a Lot debuted while attending shows during New York’s biggest week in fashion on 11 February.
The second, Kentucky Fried Chicken X Crocs Classic Clog (a classic clog version), will be available for consumer purchase in spring 2020.
Featuring a realistic Kentucky Fried Chicken pattern and a nod to the iconic red-striped bucket, they’re sure to fulfill all your finger-lickin’ fashion dreams. And don’t forget the sides – this clog also comes with two removable, chicken-scented Jibbitz charms that look like a fried chicken drumstick. This tasty collaboration of American icons is truly an Original Recipe for success.
In honor of the partnership, for every pair sold, KFC will donate $3 to the KFC Foundation’s Reach Educational Grant Program which helps employees at participating KFC US restaurants further their education through college scholarships.
Credits:
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