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Welcome to The Drum’s Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe.
Scroll through the latest work from the likes of Nike, Gay Star News, National Citizen Service (NCS) and more, then click through to the global Creative Works site and see what stands out.
For project information, creative credits and more, click on the project to expand to full screen and then click on the stars to vote for your favourite.
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: 'You Can't Stop Us'
Agency:
Client:
Date: July 2020
After a lengthy hiatus, the NBA is back. To mark this victorious moment, Nike has released a breathtaking campaign that celebrates sport as a source of inspiration.
The third film of Nike’s ’You Can't Stop Us’ campaign, the film features a split-screen seamlessly illustrating the parallels between sports. Of the 53 athletes featured include a number of famous faces, including Megan Rapinoe, LeBron James, Naomi Osaka, Eliud Kipchoge, Caster Semenya, Cristiano Ronaldo, Giannis Antetokounmpo, Serena Williams, Colin Kaepernick and Kylian Mbappé.
To produce the film, Wieden + Kennedy‘s creative team searched through 4,000 pieces of footage to find perfect shots that would underscore the commonalities between athletes.
Throughout the lockdown, Nike has been finding creative ways to keep people upbeat. Back in May, it compiled a montage of sporting triumphs as inspiration for those persevering through difficult challenges, narrated by NBA legend LeBron James.
And in April, it paid tribute to the athletes across the globe working to maintaining physique with an indoor routine in ‘Play for the World.‘
Credits:
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: 'Digital Pride Floats'
Agency:
Client:
Date: August 2020
2020 has marked a serious dampener on Pride festivals, parties and parades around the world due to the Covid-19 pandemic forcing governments to restrict and even ban large public gatherings.
Hundreds of Pride festivals have been postponed or cancelled, keeping in line with government guidelines and protecting the health and safety of the community.
Gay Star News (GSN) and Digital Pride created a virtual Pride festival that aims to make a safe space for anyone and everyone wanting to take part in pride celebration.
Each AR Pride float comprises of a face Lens that allows a Snapchatter to transform their face with fun and playful Pride inspired designs. Think drag queen makeup or rainbow face paint. Flip the camera around and you can place the individual Pride floats into your space, playing with their placement and size, fully immersing yourself in the AR Pride festival experience.
Credits:
Creatives:
Antony Eagle – AMV BBDO
Claire Gordon-Webster
Snapchat OLCs (Official Lens Creator):
Brielle Garcia
Clara Bacou
Joshua Keeney
Tom Martin-Davies
Strategists:
Kate Mellett - Snapchat
Marina Glavan – AMV BBDO
Producers:
Jen Bechard - AMV BBDO
Kaitlyn Benitez-Strine - Snapchat
Communications:
Tobi Ruth Adebekun
Music:
Audio Network
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: 'Life After Lockdown'
Agency:
Client:
Date: August 2020
NCS and Karmarama, part of Accenture Interactive, has partnered with poet and director Caleb Femi to launch 'Life After Lockdown', a visual manifesto and statement of intent that reveals how ‘Generation Lockdown’ see their future post Covid-19.
Crowdsourcing opinions from NCS’s network of British teenagers through online and social, the spoken word piece highlights what really matters to this generation now, following research that revealed that more than two thirds (75%) of young people feel their voice is not heard in society, despite their futures being impacted the most.
Karmarama enlisted the first Young People’s Laureate, Caleb Femi, to create the visual manifesto. Featured in the Dazed100 list of the next generation shaping youth culture, his previous collaborations include Kano, the Tate Modern and the BFI.
Life After Lockdown forms part of the wider NCS ‘No We Can’ campaign, which aims to give a voice to a generation ready to speak their mind, inciting independence and helping them turn a lifetime of being told they are too young into a collective voice that tells the world what they can achieve.
Credits:
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: 'Blue Blood'
Agency:
Client:
Date: August 2020
Rio Heavy Flow Pads by Nobel Hygiene is set to change the face of Indian Advertising by launching their TVC with a campaign that resolves the decades-old and misleading practice of showing blue liquid instead of blood.
Rio Pads becomes the first product in the country to show red blood in TV communications, to bring forth an important and often neglected topic of “Heavy Flow” during periods; a problem which affects almost 25% women in India and requires them to change their pads every 2 hours. In some cases, women change up to 8-10 pads a day because of heavy flow. The first phase of the launch in Feb was paused after several complaints were filed with ASCI on the usage of blood shown in the commercial.
Nobel Hygiene submitted extensive research documents to sustain all the insights related to periods and the problems that women face because of heavy flow. After deliberations with ASCI and an independent review, the complaints filed with ASCI have not succeeded and Rio Pads have been allowed to air the advertisement with minor modifications in the second phase of the launch.
Credits:
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: 'Santander Cycles'
Agency:
Client:
Date: August 2020
Creative agency BJL has unveiled a campaign for Santander Cycles, celebrating the tenth anniversary of Transport for London’s (TfL) cycle hire scheme and highlighting the benefits of cycling in the capital.
After months of lockdown, Londoners have been keen to get out and rediscover the city once more. And as more people turn to cycling as a way to stay healthy and protect their local environment, the new campaign couldn’t be more timely.
The campaign features recreations of 10 different locations across London, from well-trodden spots like Spitalfields Market to hidden gems like St Dunstan’s, all built using papercraft to create a colourful representation of the much-loved city.
The campaign is running across digital, social and out of home, with dynamic displays that use media triggers such as time of day and day of week to deliver contextualised messages.
Credits:
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: 'Only Organix'
Agency:
Client:
Date: August 2020
Organix, the organic baby food and toddler snack brand, has launched their first work with VCCP.
The impactful campaign, titled ‘Only the good stuff. Only Organix’, cuts through category conventions of baby imagery and speak, and instead talks directly to parents about Organix’ no junk foods and natural organic ingredients.
The work puts the ‘Organimals’ front and centre for the first time. These fun characters are based on the ingredients in Organix foods, and enables parents to connect what they see in store with what they see on TV.
The work launches on Monday 3 August and runs across TV, video, social and digital, with media planning and buying done by VCCP Media.
Credits:
Credits -
ECD, VCCP Blue: Ross Neil
Creative team: Javier Romartinez, Stephen Misir
Social Content & Influence Director: Aurelien Pakula
Managing Director, VCCP Blue: Roly Darby
Account Manager: Theo Moran
Planning Director: Melani Parsons
Integrated Project Director: Sarah Lasenby, Callum Furminger, Harriet Lea
Producer: Lisa Dolan
Creative agency: VCCP Blue
Media agency: VCCP Media
PR Agency: The 4th Angel
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: 'Freddo Treasures'
Agency:
Client:
Date: August 2020
Cadbury has unveiled a new campaign to celebrate the launch of its new Cadbury Dairy Milk Freddo Treasures, Space range.
The campaign, created by VCCP, features Freddo and his friends in a number of dramatic scenes set across the galaxy. Building on last year’s campaign, Cadbury hopes that ‘Freddo Treasures: The Space Series’ will spark parents’ and children’s imaginations to take their adventures into new dimensions.
Each Freddo Treasures Space Series chest comes with Cadbury Dairy Milk Buttons or Cadbury White Buttons alongside a space-themed toy or game and is 76cal per pack.
The main campaign goes live on 3 August, and runs across OOH, VOD, social and online video. The media was managed by Carat and community management by Elvis.
Credits:
Agency: VCCP
Deputy Executive Creative Director: Jim Thornton
Creatives: Emma Jackson, Aly Golani, Will Briant, Cam Poncin
Agency TV Producer: Carly Parris
Business Lead: Matt Smith
Account Director: Sophie Bowler
Account Manager: Laura Osorio
Joint Head of Planning: Nicky Vita
Planning Director: Alex Grieves
Senior Creative Producer: Ben Waters
Integrated Project Director: Jon Dewart
Production Company: Carioca
Media: Carat
Community Management: ELVIS
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: 'Asahi Super Dry launches new integrated marketing campaign'
Agency:
Client:
Date: August 2020
Asahi Super Dry launched a bold new integrated marketing campaign ‘Discovery Is Calling’ the first global campaign for the brand. The new platform looks to highlight Asahi Super Dry’s offering and encourage consumers to discover its distinctive dry, crisp taste known as 'Karakuchi'. Filmed across three days, with 265 gigabytes of projection data, the campaign pushes the boundaries of tech and what is possible in film, with some environments created entirely in a videogame engine, and then projected in real-time.
Credits:
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: 'BT: Beyond Limits'
Agency:
Client:
Date: August 2020
BT’s Enterprise unit has launched a new campaign with a product that supercharges connectivity for small businesses, by introducing three powerful connections in one.
BT Halo for business includes superfast fibre broadband that automatically switches to 4G to ensure that small businesses always stay connected; a digital phone line that lets businesses use their office number remotely, so they never miss a call; and an unlimited mobile plan with no data caps or speed restrictions. Business customers also have the option to upgrade to 5G for a truly converged experience.
This creative is full of optimism and energy and celebrates the fact that small businesses in the UK are ready to get back to business, bigger and better than ever before. It will be shared through press, radio, digital and social.
The campaign comes under BT’s ‘Beyond Limits’ brand positioning, and highlights BT’s position at the forefront of innovation and technology in the UK.
Credits:
Chief Creative Officer: Ben Da Costa
Creative Director: Sarah Levitt
Client Services Director: Toby Fairclough
Business Director: Kelly St Lawrence
Account Manager: Nilza Dmello
Head of Strategy: Ben Stewart
Planner: Michael McCourt
Designer: Miles Niblett
Designer: Michael O'Sullivan
Head of copy: Roger Morris
Head of film & content: David Jones
Film & content editor/Assistant: Rowan Gill Production: Simon Jerome
Production company: Curious Photographer: Dan Humphreys
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: 'We Are Open'
Agency:
Client:
Date: August 2020
As different countries begin to re-open, Klepierre wanted to welcome customers back and assure them they had safety measures in place so Sid Lee Paris, the network's European hub, designed a series of vibrant, festive, and visually-appealing images to greet returning customers.
Credits:
Agency : sid lee Paris
Chairman - Executive Creative Director: Sylvain Thirache
President: Johan Delpuech
Creative Directors: Céline & Clément Mornet-Landa
Managing Director: Mehdi Benali
Art Director: Adriana Guix, Olivier Bodet
Copywriters : Max Harrington, Jillian Young
Group Account Director: Héloïse Marchal
Senior Account Manager : Camille Caucat
Head of Production: Thomas Laget
Producer : Benoît Fernandes
Strategist Managing Director : Bruno Lee
Strategist : Augustin Pietrini
Chairman - Executive Creative Director: Sylvain Thirache
President: Johan Delpuech
Creative Directors: Céline & Clément Mornet-Landa
Managing Director: Mehdi Benali
Art Director: Adriana Guix, Olivier Bodet
Copywriters : Max Harrington, Jillian Young
Group Account Director: Héloïse Marchal
Senior Account Manager : Camille Caucat
Head of Production: Thomas Laget
Producer : Benoît Fernandes
Strategist Managing Director : Bruno Lee
Strategist : Augustin Pietrini
Production and art buying : Saké Paris
Creative consultant : Nicolas Poillot
Photographer : Emmanuelle Descraques
Set Designer : Camille Lebourges
Stylist : Annelaure Nicolas
3D : Studio Brasch
Post-production : Willy Corvo & Jeremy Préau
Executive production : Family Production
Creative consultant : Nicolas Poillot
Photographer : Emmanuelle Descraques
Set Designer : Camille Lebourges
Stylist : Annelaure Nicolas
3D : Studio Brasch
Post-production : Willy Corvo & Jeremy Préau
Executive production : Family Production
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: '#HaloInfinity'
Agency:
Client:
Date: July 2020
#HaloInfinite is the hashtag used in gaming communities to discuss the sense of being underwhelmed by the launch footage of this exclusive title for the XBox Series X.
VCCP looked at the behaviour and talking points to create a post for their client, Domino's, that was playful without being too divisive.
Within hours of launching the epic takedown had created a huge storm around the world on Twitter, as well as generating multiple articles and even it's own Youtube video.
Credits:
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: 'Keep Protecting'
Agency:
Client:
Date: August 2020
Lockdown has taught us all to appreciate the little things in life we previously took for granted. As we move out of the lockdown phase, we are all at risk of forgetting the importance and impact of the other little things we have been doing to keep ourselves, our families and our community safe.
To remind us of these, Dettol has launched a fully integrated behaviour change campaign ‘Keep Protecting,’ comprising TV, VOD, digital and OOH. Whether it’s wiping down surfaces in our home, washing our hands when we get to and from work, or even just using hand sanitiser when we’re out and about, the campaign encourages consumers to cherish and remember the little things.
The ‘Keep Protecting’ campaign reminds us that these little hygiene habits are actually huge acts of care and protection, not only in helping prevent the spread of germs causing illness, but also in getting us back to the other precious things that make up our daily lives.
Created by McCann London, and produced through Craft, this campaign reminds us all about the little things we have missed, previously insignificant moments of everyday life. Meeting up with friends, getting a haircut and seeing loved ones, which should all be done in accordance with the latest government advice.
Credits:
About McCann Worldgroup
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing solutions network with over 20,000 employees united across 100+ countries by a single vision: To help brands play a meaningful role in people's lives. In 2019, McCann Worldgroup was selected as Adweek magazine's "Global Agency Of The Year" and was recognized as Network of the Year by the Cannes Lions. In 2020, the network was named by the Effies as the world's most creatively-effective marketing services company for the third year in a row. The network comprises McCann (advertising), MRM (science/technology/relationship marketing), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (production), Weber Shandwick (public relations) and FutureBrand (consulting/design).
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing solutions network with over 20,000 employees united across 100+ countries by a single vision: To help brands play a meaningful role in people's lives. In 2019, McCann Worldgroup was selected as Adweek magazine's "Global Agency Of The Year" and was recognized as Network of the Year by the Cannes Lions. In 2020, the network was named by the Effies as the world's most creatively-effective marketing services company for the third year in a row. The network comprises McCann (advertising), MRM (science/technology/relationship marketing), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (production), Weber Shandwick (public relations) and FutureBrand (consulting/design).
About Dettol
Dettol first started in hospitals 80 years ago, where it was used for cleaning and disinfecting skin during surgical procedures and to protect mothers from illness after childbirth. Ever since then, Dettol liquid has been trusted around the world as a reliable and effective method for cleaning wounds caused by cuts, bites, grazes, insect stings and for personal hygiene to help mums protect their families from harmful germs. Dettol products are safe to use on skin but also powerful enough to use for environmental germ-killing tasks.
Whilst Dettol started by preventing infection and sickness in hospitals in the UK, the brand’s mission was always much bigger, aiming to keep people healthy by protecting families as part of their every-day lives in the home. Every year, Dettol pledges to do more for the health of families across the world - from going into schools to teach children the importance of hand-washing to providing starter kits to new mums to help them care for their new-born baby’s hygiene.
About RB*
RB is more than a company. It’s a growing community of 40,000+ diverse, talented entrepreneurs – all driven to make the world a happier, healthier place. Drawing on each other’s skills and working together, we help make people feel better. Through research and development, we make better products that empower everyone to take their health into their own hands and homes.
We have made it our responsibility and purpose to help people live healthier lives. But health today is more than an absence of illness – being healthy also means being fit and happy. This means we need to consistently strive to be a better business. Socially, environmentally and financially, we act responsibly in all our markets. Our shared values tie every one of us together and unite us with a real sense of pride, so we deliver better products and sustainable results while making a positive social and environmental impact.
*RB is the trading name of the Reckitt Benckiser group
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