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Ads We Like: CoppaFeel! confronts diversity issue 'breast on' in poignant spot
Premium: CoppaFeel! wants the public to confront breast cancer 'breasts on' in a poignant 'Grab life by the boobs' campaign that tackles a diversity problem in awareness campaigns. As part of its...
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AIG and the All Blacks teach tourists how to drive in Japan ahead of Rugby...
Premium: AIG has launched a major campaign that aims to help tourists and Japanese people avoid disaster, as the Rugby World Cup drives an influx of visitors.The campaign focuses on the theme of...
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Air New Zealand launches fictitious airline 'Air All Blacks' in new safety...
Premium: Air New Zealand created a new safety video that features the All Blacks ahead of the team’s 2019 season and the upcoming Rugby World Cup.The video features All Blacks head coach Steve Hansen,...
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Ads we like: Lynx brings tattoos to life telling tales of attraction
Premium: Lynx is telling tales of seduction through the medium of tattoos to promote its aftercare shower gel range that claims to brighten ink. In terms of tattoos, there's no gain, without pain. But,...
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Bonds takes on a unique climate emergency in Glo-ball Warming campaign
Premium: Bonds is tackling the global rise in temperatures and its impact on men’s underwear, specifically their balls, in a humorous new campaign. The “Glo-ball Warming” campaign is encouraging...
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Creative Works APAC: Singapore's 54th birthday special featuring Tiger,...
Premium: Welcome to The Drum's Creative Works, dedicated to showing the best creative work of the past week from the Asia Pacific region.Make sure to vote for your favourite campaign by clicking on the...
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Adidas celebrates Manchester United's unique DNA in 'The Fabric of Football'...
Premium: Manchester United has had a tumultuous few years since the departure of its Godfather Alex Ferguson. As the Premier League season begins once more with Ole Gunnar Solskjær at the helm, the...
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Cristiano Ronaldo taps into e-commerce trends with new Shopee partnership
Premium: Singapore-based e-commerce platform Shopee has signed Portuguese professional footballer Cristiano Ronaldo as its ambassador ahead of its annual 9.9 Super Shopping Day.The Juventus player will...
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Apple celebrates a century of America's national parks with donations and...
Premium: This August marks 103 years of the US National Park Service. To celebrate, Apple has introduced several new ways for its customers to learn about, enjoy and support America’s parks.From 17-25...
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Walkers gives Wotsits, Monster Munch and Quavers TV airtime to reignite...
Premium: Walkers is reminding parents just how irresistible Wotsits, Monster Munch and Quavers are – marking the first time all three brands have aired on TV in 10 years. Rather than focusing on...
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Great Eastern's fitness activation for women enters Singapore Book of Records
Premium: A fitness event held for women by Great Eastern has entered the Singapore Book of Records after close to 600 women turned up for the event.The Singapore-based insurer, with the help of its...
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Ads We Like: Ikea guru claims its catalogue is 'The book that will change...
Premium: With 200m copies distributed each year, Ikea is capitalising on its status as one of the world's biggest publishers with a tongue-in-cheek campaign positioning its literature as 'The book that...
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Malaysia radio station takes a dig at Netflix for excluding the country in a...
Premium: A Malaysia radio station has taken aim at a Netflix documentary called Street Food, which focused on street food in the Asia Pacific, but excluded Malaysia, with a new campaign.The campaign by...
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NTUC FairPrice touts improved grocery shopping experience with ads for new...
Premium: Singapore-based supermarket chain NTUC FairPrice has launched a campaign to promote its new retail store concept at the largest shopping mall in the country, Vivocity.Called FairPrice Xtra,...
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Heinz highlights how gender inequality at home leads to domestic violence in...
Premium: Kraft Heinz has created a campaign in Indonesia that highlights how gender imbalances at home create tension between couples.Created ahead of Woman’s Equality Day by Ogilvy, the campaign is...
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Swedes put themselves on public display to expose prejudice and misinformation
Premium: Dismantling prejudice is the theme of the latest campaign by the Swedish media group, Stampen Media, and it's one that finds Swedes opening themselves up to public scrutiny.In today’s media...
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BMW creates Outback M Town circuit in Australia to allow customers to test...
Premium: BMW Group Australia has unveiled a campaign to promote its custom-built clay-based circuit for potential customers to test drive its new models BMW X3 and X4 M.Created by Clemenger BBDO...
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People are instantly transported to amazing activities in Virgin's Experience...
Premium: Virgin’s latest campaign is the first-ever TV ad for its Experience Days, which allows customers to gift anything from short breaks to spa trips.The film uses a match cut technique and sees...
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Dr Marten's film praises people that are tougher than its shoes
Premium: Empowerment and diversity are at the centre of Dr Marten’s global Autumn/Winter ’19 campaign - ‘Tough as You.’For years, the iconic shoemaker has been the must-have accessory for edgy...
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Grab encourages riders & drivers to spread positivity in 'Capturing One...
Premium: Grab has started a campaign 'Capturing One Million Smile' to encourage riders and others to participate by posting their smiling photos on Instagram with the hashtag...
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