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Ad of the Day: Polish NGO’s fierce film criticizes country’s assault on...
Premium: While Poland was among one of the first nations to grant legal rights to women, over the past decade the governing body has been slowly eroding away any progress, undermining sexual and...
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Ad of the Day: ‘This is London’ pays homage the city’s diversity and resilience
Premium: The Mayor of London’s office has revealed a film to promote the city’s role as the host city for the Uefa Euro 2020 football finals, delayed last year due to Covid-19.‘This is London’ launches...
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Three Fold celebrates UK launch with ‘Flow Your Own Way’ campaign
Premium: Three Fold, the new hard seltzer brand by Molson Coors, has launched in the UK with a lively £5m campaign aimed at adults who want to try something different. Available at retailers including...
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Ad of the Day: Pandora celebrates female tribes in three short films
Premium: From wild swimmers to record spinners and mothers, Pandora is celebrating female tribes in a series of three short films titled ‘Our Sisterhood’, created by Virtue. The three films have been...
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Why Unilever localized Pride push to 5 US cities ranked worst for LGBT+ people
Premium: Determined to enact real change this Pride, Unilever has pledged to improve the municipal equality index of five cities in the US rated among the worst in terms of conditions for LGBT+ people....
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Ad of the Day: Venus literally erects ‘lady gardens’ as part of #FreeTheVulva...
Premium: Gillette Venus has literally erected ‘lady gardens’ in London to encourage healthy discussion around pubic hair as part of its #FreeTheVulva campaign.The stunt has been devised to highlight...
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Ad of the Day: O2 rebuilds its iconic arena inside Fortnite
Premium: Working alongside Island Records and Epic Games, O2 has built its iconic arena in a new location – inside the popular video game Fortnite. Positioned within Fornite Creative, for one week...
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Ad of the Day: Aimee Lou Wood talks first moves and awkward openers in Bumble ad
Premium: The world of dating can be overwhelming at the best of times, let alone during a pandemic that has left people feeling quite weird about physical contact. So as the UK looks to reopen,...
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Unilever says ‘United We Stand’ in new Pride campaign
Premium: Unilever’s latest campaign, ‘United We Stand’, shines a light on a range of lived experiences of the LGBT+ community across the UK, the film celebrating untold stories of Pride as part of...
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Reebok Collective influencers take creative control on Pride campaign
Premium: In honour of Pride month, sports brand Reebok is celebrating the exploration of personal identity with the launch of its Reebok Collective program, which has handed creative control to its...
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Tokyo Olympics 2020: which brands will win gold for creativity?
Premium: After a year’s delay to the Tokyo Olympics 2020, it’s been an unusual start for sponsors’ campaigns. Here, as part of our Sports Marketing Deep Dive, The Drum pulls together this year’s...
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Ad of the Day: BT visualizes online hate spike with England flag
Premium: BT has reacted to the spike in online racial abuse hurled against England football players as part of its ‘Hope United’ campaign.Against the tagline #SayNoToRacism, the video captures the...
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Ad of the Day: king of memes Lil Nas X mocks Nike in savvy court stunt
Premium: As all news is good news in the Lil Nas X playbook, the rapper is once again using unconventional methods to promote his new single Industry Baby. After Nike took him to court last year, the...
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Ad of the Day: Campari assembles original crew to create Fellini short film...
Premium: A cocktail of two iconic Italian exports – Federico Fellini and Campari – the bittersweet red aperitif is emulating the work of the cinema pioneer in the first-ever short film to use...
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Ad of the Day: The Body Shop stages ad intervention on ‘Self Love Street’
Premium: To help people develop a more positive relationship with themselves, The Body Shop has staged an ‘ad intervention‘ that asks customers to meet it on ‘Self Love Street‘. The campaign shows...
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Dubai Tourism, Zac Efron and Jessica Alba return with a Wes Anderson-inspired...
Premium: For the next installment of Dubai Presents, Dubai Tourism has borrowed from the school of Wes Anderson. Building on the popular appeal of romcoms, Anderson fans will recognize the trailer’s...
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Ad of the Day: Tiffany & Co reinvents brand with help from Beyoncé, Jay-Z and...
Premium: The definition of luxury, from its distinctive blue box to its association with breakfast, Audrey Hepburn and Moon River, like the jewelry it sells Tiffany & Co’s brand image is ornate...
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Creative Works: 10 of the best ads of the week from Thinx to Tiffany & Co
Premium: At The Drum, we believe great work deserves recognition and that talented creatives should get their share of reverence for the hard work they put in. So each week we will update our hall of...
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Creative Works: 10 of the best ads of the week from Headspace to Sandy Hook...
Premium: At The Drum, we believe great work deserves recognition and that talented creatives should get their share of reverence for the hard work they put in. So each week we will update our hall of...
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Creative Works: 10 of the best ads of the week from Wrangler to Netflix
Premium: At The Drum, we believe great work deserves recognition and that talented creatives should get their share of reverence for the hard work they put in. So each week we will update our hall of...
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