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Welcome to The Drum Creative Works, in partnership with Workfront.
As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 25 July.
For project information, credits and more hover over the 'i' icon or expand to full screen.
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Aesop : Chambord 'Just add Chambord'
Agency: Aesop
Client: Chambord
Date: July 2016
The creative for the Just Add Chambord campaign shows a glass of sparkling wine being transformed into the Chambord Royale – a cocktail made simply by topping up sparkling wine with Chambord Black Raspberry Liqueur; topped off with a raspberry.
The campaign sits under the global Because No Reason brand platform, and provides a call to action for consumers. There are also seasonal variations to support the key periods for both sparkling wine and sales of Chambord – Valentine’s Day, Mother’s Day, Easter and summer. The campaign is available to on trade partners to use in their outlets digitally or in print.
Credits:
Creative Director: Martin Grimer
Art Director: Simon Diss
Copywriter: Jamie Putnam
Additional Credits: Client Services Director: Kirsty Owens
Planner: Vicky Noble
Design and Artwork: Richard Petiford
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Hunterlodge Advertising: Ordnance Survey OS Maps 'You are here'
Agency: Hunterlodge Advertising
Client: Ordnance Survey OS Maps
Date: July 2016
The campaign, entitled ‘You are here’ will run throughout July and August 2016 and aims to bridge the gap between paper and digital and shift the perception of audiences who currently think that Ordnance Survey is only associated with paper maps.
Credits:
Client Director: Kim McLellan
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Chapter: CROWDCUBE 'Something Incrowdible'
Agency: Chapter
Client: CROWDCUBE
Date: July 2016
Crowdcube, the UK’s fastest-growing crowdfunding platform, intends to capitalise on its success by attracting more investors to the site with an outdoor campaign that’s set to hit London this week.
Illustrated by artist Andy Smith, the campaign which leads with the headline Something Incrowdible is Happening, aims to highlight Crowdcube’s incredible achievements to date – including raising nearly £4m for goHenry and making E-Car Club and Camden Town Brewery the UK’s first crowdfunding exits.
Credits:
Creative: Rich Newell, Paul Ray
Illustration: Andy Smith
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Mother London: IKEA 'Cooks'
Agency: Mother London
Client: IKEA
Date: July 2016
Capturing the comical and slightly awkward kitchen pairing of a grandfather and granddaughter preparing lunch together, the new campaign aims to show that cooking together is about making more than just food.
‘Cooks’ features a grandfather left to his own devices with one job for the day: to feed his granddaughter, Jo. Viewers are challenged to think about how the process of cooking a meal together fosters a human bond and connection.
Credits:
Additional Credits: Director: Jean-Pierre Jeunet
Production Company: Independent Media
Production Company Executive Producer: Susanne Preissler
Line Producer: Karen Rohrbacher
Director of Photography: Thomas Hardmeier
Editing: Work/Editor: Rich Orrick
Post House: The Mill Supervisor – Gareth Brannan
Sound House: 750mph / Sound Engineer – Sam Ashwell
Music Track: Caravan
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Atomic London: Cancer Research UK 'Life Garden'
Agency: Atomic London
Client: Cancer Research UK
Date: July 2016
Cancer Research UK has displayed a virtual reality garden at RHS Hampton Court Palace Flower Show. The VR experience has been created by advertising agency Atomic London and realised by creative studio Rushes, to celebrate and thank over 100,000 people who have left a gift in their Will to the charity.
The ‘Life Garden’, a physical installation at the flower show, which ran from 5 to 10 July, transported people to a seemingly endless field of flowers after donning an Oculus Rift headset. The immersive experience featured more than 100,000 flowers bearing the names of supporters who have remembered the charity by leaving a legacy gift.
Credits:
Creative Director: Guy Bradbury
Art Director: Tim Kitell
Copywriter: Sam Laub
Additional Credits: Planning Director: Richard Hill
Planner: Will Humphrey
Business Director: Kate Mackinnon
Senior Account Manager: Jess Feltham
Agency Producer: Becky Ormrod
Production Company: Rushes
VR Lead Developer/CG Supervisor: Andy McNamara
Exec producer: Chris McKeeman
Producer: Caroline Laing
Post Production: Rushes
CG Artists: Adam Lindsey, Nimesh Patel, Craig Travis
Unity Developer: Charles Burt
Compositing: Noel Harmes (Lead), Sarah Breakwell, Guy Hancock
Encodes & Deliverables: Leon Grant (Lead), Jon Kerby
Tech Support: Tim Wharton, Daniel Borg
Audio Post Production: Resonate
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WCRS: Sky 'Sky Cinema'
Agency: WCRS
Client: Sky
Date: July 2016
Sky Cinema launches with a visually dazzling TV campaign created by WCRS in collaboration with Sky and directed by award-winning director, Patrick Clair who was responsible for the title sequences of The Night Manager and True Detective. It features quotes from some of cinema’s best films, from Forrest Gump to E.T., The Martian to Star Wars: The Force Awakens. The images have been animated by Elastic, the LA studio responsible for the Game of Thrones title sequence.
The campaign will be spearheaded by a 60” commercial which opens with the click and whirl of a cinema projector, its flickering light illuminating the swirling dust of the dark cinema chamber. As emotive music starts to play, the lit dust particles swirl to form the unmistakeable head and shoulders of E.T. who utters the famous line, “E.T. phone home”. The ad then takes in several more iconic characters delivering yet more iconic quotes, the dust shifting and rendering from one film to another, before the ad ends on the legendary voice of Harrison Ford from Star Wars: The Force Awakens saying, “Chewie, we’re home”.
Credits:
Executive Creative Director: Leon Jaume
Creative Director: Simon Robinson
Creative Team: Tom Madden, Morgan Hinds-Shorland
Additional Credits: Agency Producer: Sally Lipsius
Agency Production Assistant: Kaiya Taffel
Agency Account Team: Torie Wilkinson, Richard Williams, Katie Gould, Tom Campbell
Strategy: James Stevens, Angharad Thomas
Media Agency: Mediacom
Animation: Elastic Studios
Producer: Andrin Mele-Shadwick
Director: Patrick Clair
Client Creative Director: Barry Skolnick
Client Team: Carli Farmer, Rachael Halliday, Rachael Fielding, Michael Stoneman, Abbey McGhee
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VCCP: Compare the Market 'Family Road Trip'
Agency: VCCP
Client: Compare the Market
Date: July 2016
Home Alone star joins Aleksandr and Sergei in fun-filled roadtrip for new comparethemarket.com advert.
Following in the footsteps of Hollywood giants Nicole Kidman and Arnold Schwarzenegger, Aleksandr decides Macaulay Culkin would be the perfect fit to complete their family-friendly day out. As the meerkats are seen pulling up to greet Macaulay, they are surprised to find he is no longer the 8-year-old child star they were expecting. “He’s a lot bigger in real life!” whispers an awkward Sergei to Aleksandr as they peer out of the RV to find road-trip-ready Macaulay eagerly awaiting their arrival.
Not put off by the now 35-year-old’s demeanour, the meerkats are seen taking a less than impressed Macaulay to the fairground. Their adventure comes complete with roller coasters, a bouncy castle, Ferris wheels, and the parent-like dab of a hanky when Macaulay is enjoying an ice cream. The family fun culminates in a trip to the cinema as Aleksandr puts his 2 for 1 Meerkat Movies cinema ticket to good use.
Credits:
Executive Creative Director: Darren Bailes
Creative Director: Matt Lloyd
Creative Team: Javier Romartinez, Stephen Misir
Additional Credits: Producer: Andy Leahy
TV Producer: Becky Grove
Planner: Caroline Yates
Account Director: Jen Gledhill
Senior Account Manager: Sam Daniels
Production Company: Passion Pictures
Director: Dave Scanlon
Producer: Anna Cunnington, Patrick Duguid
Editor: Gus Herdman
Animation and VFX: Passion Pictures
VFX Supervisor: Neil Riley, Passion Pictures
Colourist: Simone Grattarola, Time Based Arts
Post Production: Brian Carbin, Rushes
Sound Engineer: Ben Leeves, GCRS
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Southpaw: Charles Wells 'Charlie Wells Triple Hopped IPA Branding'
Agency: Southpaw
Client: Charles Wells
Date: July 2016
Southpaw are pleased to present the new brand design for Charlie Wells Triple Hopped IPA – the second product launch from Charles Wells Brewery’s new range of contemporary beers.
The creative communications agency has extended the branding of the first, innovative range of Charlie Wells beers under their compelling brand proposition, which celebrates the spirited pioneers character and preserves the heritage of the brand, through immersive stories about Charlie’s adventures.
Charlie Wells Triple Hopped IPA is the second instalment of Charlie’s adventure, telling the story of his adventures at sea.
Southpaw have captured this second chapter through a range of different assets, namely, beer bottles, carriers, story books, coasters and t-shirts. All products show the strong links back to Charlie’s experience and travels.
Credits:
Creative Director: Craig Roderick
Art Director: Kamran Akram
Copywriter: Ethan Lott
Photographer: Kamran Akram
Additional Credits: Jo Cornford, Account Director, Blaise Bickerton-Leman, Project Manager, Katie Salt, Senior Account Manager.
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Isobel: Danepak 'Rindr'
Agency: Isobel
Client: Danepak
Date: July 2016
Danepak’s latest promotion for the Serious Bacon Club promotes a new spook dating app for bacon fanatics called Rindr.
Credits:
Art Director: Sonia Lal
Copywriter: Sean Cullivan
Additional Credits: Director: Rob Fletcher
Production Company: Michael Lebor
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Pablo London: San Miguel 'San Miguel Rich List'
Agency: Pablo London
Client: San Miguel
Date: July 2016
Pablo developed a clever new strategy and campaign for San Miguel using a new San Miguel Rich List to show that ‘experiences are the new riches’. Developed in partnership with The Guardian as an antidote to the unashamed materialism of the Sunday Times Rich List, San Miguel’s list features 20 people who have become rich through experience, not money. The resulting documentary-style campaign features the real, inspiring human stories that underpin the San Miguel Rich List to give insight into how the new social status isn’t about having and showing, but experiencing and sharing. Pablo also worked with media agency OMD and PR agency Clifford French to build a supporting broadcast partnership with Discovery.
Credits:
Creative Director: Tim Snape
Additional Credits: Planning Partner: Mark Sng
Managing Partner: Samantha Brookes
Account Director: Laura Brady
Planner: Helen St Quintin
Pablo Producer: Marc Rowedder
Media Agency: OMD
PR Agency: Clifford French
Production Company: Squire
Director: Michelle Coomber
DoP: Ben Magahy
Producer: Kate Sharpe
VFX/Grade: Simone Grattarola @ Time Based Arts
Editor: James Wright @ Tenthree
Sound Design: Dennis Wheatley
Original Music: Rob Lewis
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23red: NHS Blood and Transplant 'Waste or Save'
Agency: 23red
Client: NHS Blood and Transplant
Date: July 2016
Creative agency 23red has unveiled a new campaign for NHS Blood and Transplant to promote the importance of joining the NHS Organ Donor Register.
This campaign asks the simple question – will you ‘waste or save’ your vital organs when you die. Appealing to young adults, 23red has created a series of animations called “The Vitals” which sees illustrated vital organs characterised, talking frankly about organ donation.
Credits:
Creative Director: Sean Kinmont
Assistant Creative Director: Tristan Cavanagh
Art Director: Tom Mann
Copywriter: Claire Medcalf
Illustrator: Jack Cant
Additional Credits: Creative Services: Philippa Dunning, Jessie Hutter
Planner: Tilly Swan
Designer: Rob Garner
Animation Studio: Persistent Peril
Media Agency: Carat
Artwork: Philip Waterhouse
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Rosapark: Tribord 'Easybreath'
Agency: Rosapark
Client: Tribord
Date: July 2016
Following up on an award-winning collaboration, Paris agency Rosapark and its client, water sports brand Tribord, recently launched “Easybreath”, to celebrate the launch of the brand's revolutionary full-face underwater breathing mask.
The film opens with a snorkeler, floating, gazing at his surroundings, and continues with interchanging, often indistinguishable, images of sky and water. Just over halfway through, the camera flips 180° and we see the swimmer from below, realising his whole immersive experience was provided by the Easybreath mask.
Credits:
Creative Director: Mark Forgan, Jamie-Edward Standen
Art Director: Julien Saurin
Copywriter: Nicolas Gadesaude
Additional Credits: Co-founder: Jaen-Patrick Chiquiar
Co-founder in charge of creative: Gilles Ficteberg, Jean-Francois Sacco
Account Management: Rozenn Traineau
TV Production: Lauriane Dula
Production: Insurrection
Directors: Fleur & Manu
Production Directors: Matais Boucard
Producer: Helene Daubert, Mounia Mebarki
Coordinator: Marie Mezeray
Post Production: Home DP
Film Editing: Nicolas Larouquwew, Alyson Gordon
Colourist: Bertrand Duval, Laurent Ripoll
Post Producer: Bianca Benloukil
Special Effects: Mathematic
Post Production: Julie Lagadec
Flame Artist: Fred Brandon
Music: Grabuge
Music Management: Jerome Hatchuel
Composer: Laurent Perez Del Mar
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Prophet: Addiko 'Brand launch'
Agency: Prophet
Client: Addiko
Date: July 2016
The new brand was created in partnership with the London office of Prophet, the strategic brand and marketing consultancy. Prophet took the lead in working with the bank to identify its customers’ preference for simple, practical processes and services. This insight led to Addiko’s strategic positioning as a bank that offers a transparent service, focused on ‘straightforward banking’.
Credits:
Partner: Joseph Gelman
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Rothco: Heineken Light 'The Search'
Agency: Rothco
Client: Heineken Light
Date: July 2016
Heineken is on the hunt for the spokesperson that has it all to help promote Heineken Light, the light beer that has it all...
Credits:
Executive Creative Director: Alan Kelly
Art Director: Stephen Rogers
Additional Credits: Agency Producer: Jessica Derby
Finished Art: Gerry Cole
Account Director: Eva Nash
Business Director: Aoife Moore
Strategy: Shane Doyle
Digital Strategy: Kathleen Healy
Music: Mutiny
Production Company: Radical Media
Director: Steve Miller
Executive Producer: Greg Carlesimo, Ben Schneider
Producer: Alexis Carlesimo
Post Production: Spot Welders NYC, Screen Scene Dublin
Producer: Amanda Slamin NYC, Peter Greene Dublin
Post Production Supervisor: Allen Sillery
Editor: Dick Gordon NYC
Sound: Mutiny Studios
Wed Design & Development: Rothco
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Aesop : Freixenet 'A new dimension in Cava'
Agency: Aesop
Client: Freixenet
Date: July 2016
Aesop Agency has created a print, digital and outdoor campaign for Freixenet ICE –the newly launched Cava designed to be enjoyed over ice. Prompted by Freixenet’s Spanish heritage and the artist Pablo Picasso – Aesop has created a striking campaign inspired by the visual style of the Cubist movement.
Credits:
Executive Creative Director: Martin Grimer
Creative Director: Stephen Lynch, Ben Clapp
Additional Credits: Planner: Victoria Noble
Design: Polly Everson
Artwork: Richard Pettiford
Digital: Mike Farrow
Account Director: Kirsty Owens
Account Manager: Rachel James
Photographer: Timothy Hogan
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Bray Leino: Freederm 'There’s nothing like feeling free'
Agency: Bray Leino
Client: Freederm
Date: July 2016
Produced out of Not To Scale Amsterdam, directors Hello Savants teamed up with communications agency Bray Leino to create a series of fun and colourful TVC’S for spot skincare brand Freederm. The brief was to take the audience through a bright and colourful world transforming you through a pair of eyes, Hello Savants focused on simple shapes, linear forms and graphic elements to bring freedom and wild imagination to life in these three individual spots for Freederm and Bray Leino.
Using Freederm’s tagline “there’s nothing like feeling free”, Hello Savants applied free-forming transitions throughout the animation to introduce seamless visual surprises: an ice cream becomes a comet; a cannonball becomes a leaf; a bowling pin becomes a rainbow. A wide-angle camera also adds to the dynamic feel, while a mixture of cel, 2D and 3D styles gives the story an energetic flow and brings to life the illustrative elements.
Credits:
Creative Team: Scott Franklin, Henry Challender
Additional Credits: Production Company: Not to Scale Amsterdam
Directors: Hello Savants
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