Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'. 

We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 5 September.

For project information, credits and more hover over the 'i' icon or expand to full screen. 

To submit work for future publication contact Gillian West.

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

JDO: Dove 'Dove Style+Care packaging'

Agency: JDO

Client: Dove

Date: August 2016

JDO Brand & Design has continued its partnership with Unilever Personal Care to re-launch the Dove Style+Care range for the US and Canada. The agency redesigned the range in 2012. Post launch the range saw an uplift of 46 per cent in average year growth.

The resulting design features a new Dove Style+Care brand lock-up that creates greater visibility and reflects the care aspect of the range. The + marque confidently brings the unique proposition of styling plus care to the fore and a new colour coded ‘wave’ icon represents the movement of hair and imbues the design with a dynamic flow. The addition of gold elements and the considered placement of simple, clean typography increase overall premium cues and support range navigation for consumers.

Credits:
 

 

 

 

 

Creative Director: Ray Smith

Tags: Europe

 

 

 

 

 

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Bulletproof: Stimorol 'Visual identity and packaging'

Agency: Bulletproof

Client: Stimorol

Date: August 2016

European gum brand Stimorol is set to revitalise the gum category with the relaunch of its entire range featuring a new visual identity and packaging design by the London office of strategic brand and packaging agency Bulletproof. The rostered agency was appointed by brand owner Mondelēz International in September 2014 without a pitch. 

First launched in Denmark in 1956, Stimorol is now the market leading gum brand in Northern Europe. With such an extensive portfolio including Classic, Ice, Fusion, Fresh Zone, Senses, Air Rush and 40 Minutes variants, the current range architecture had started to look fragmented and disparate, lacking real brand impact on shelf. Bulletproof was briefed to create a new visual identity and portfolio architecture that would ‘make Stimorol cool’, driving consumer reappraisal and positioning it as the new, fresh and contemporary lifestyle accessory for Millennials, while ensuring ease of range navigation for shoppers.

Credits:
 

 

 

 

 

Creative Director: Bulletproof

Tags: Europe

 

 

 

 

 

 

 

 

 

 

 

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To keep on top of the latest advertising, design and creative projects from around the globe visit our Creative Works homepage. 

Welcome to The Drum's US Creative Works.

As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'

To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, August 31.

To submit work for future publication, contact Minda Smiley.

TBWA\Chiat\Day LA: Gatorade 'Serena Williams’ Match Point'

Agency: TBWA\Chiat\Day LA

Client: Gatorade

Date: August 2016

Gatorade has partnered with Snapchat to launch a new 8-bit video game starring Serena Williams to mark the beginning of the US Open. The game is available on ESPN's Snapchat Discover channel and at SerenaMatchPoint.com. Accoeding to the agency behind the game, TBWA\Chiat\Day LA, "Serena Williams’ Match Point is the first multi-level video game playable in a Snapchat ad, and takes users through 22 levels of tennis, one for each of the 22 Grand Slam singles titles she has won over the course of her 17-year career."

Credits:
 

 

 

 

Chief Creative Officer: Brent Anderson
Executive Creative Director: Renato Fernandez
Copywriter: Parker Adame
Art Director: Matt Paterno
Chief Production Officer: Tanya LeSieur
Director of Production: Brian O'Rourke
Director of Digital Production: Nathan Pitzel
Executive Integrated Producer: Kat Urban
Managing Director: Jerico Dig Cabaysa
Brand Director: Robyn Morris
Brand Manager: Tommy Cottam
Executive Project Manager: Alice Pavlisko
Group Planning Director: Scott MacMaster
Global Planning Director: Martin Ramos
Planning Director: Abigail Weintraub
Planner: Matt Bataclan
Director of Business Affairs: Linda Daubson
Senior Business Affairs Manager: Laura Drabkin
Associate Business Affairs Manager: Mirielle Smith
Production Company: Ludomade

Tags: United States, Gatorade, TBWA\Chiat\Day LA

 

 

 

 

 

 

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The winners of the latest Creative Works have been revealed in the 31 August issue of The Drum.

Check out the top creative work picked by The Drum UK and US readers, our sponsor, Workfront, and this issue's creative director Jenny Nicholson, group creative director, McKinney. 

Creative Director's Choice 

It almost feels like cheating to pick this one, with its combination of brand, budget and big, global moment. But too bad, I’m picking it. The Olympics are always stuffed with heartfelt, tearjerker ads that play up the emotional stakes of sports. 

Even the other two WK spots in the mix for voting do that (“The Corner” and “We the People”). I love it when Nike gets playful and this is about as playful as it gets. Plus, it’s one of the few two-minute spots where I didn’t find myself thinking it would’ve been better as a 60-second ad.

Jenny Nicholson, group creative director, McKinney

UK Readers' Favourite

Train company Northern has launched a £2m integrated marketing campaign spanning TV, radio, out-of-home, digital, employee engagement, PR and experiential. The biggest push Northern has ever run, the activity reinforces its new ‘We are Northern’ positioning, highlighting the lasting memories a great day out by train can create.

US Readers' Favourite

School of Thought: San Francisco Department of the Environment 'Real Foodies Compost'

Agency: School of Thought

Client: San Francisco Department of the Environment

Date: August 2016

School of Thought has created a campaign for the San Francisco Department of the Environment that encourages city dwellers to compost their food instead of pitching it in the trash. The campaign includes a microsite, video, out-of-home ads and other elements. 

Credits:
 

 

Creative Directors: Tom Geary, Ben Bellayuto
Art Directors: Ben Bellayuto, Greg Rackages
Copywriter: Nick Comney
Executive Creative Director: Tom Geary
Senior Editor: John Buscaglia
Account Director: Rachel Newell
Account Manager: Karina Kondachkova
Agency Producer: Jenny Hardin
Media Supervisor: Ryan Gelow
Media Strategist: Zuleika Mohammad
Production Company: Kaboom Productions
Director: Adam Karsten
Executive Producer: Lauren Schwartz
Producer: Steven Sills
Stylist: Jackie Slade
Production AD: Danielle Clemenza
Music: Music Orange
Composers: Ben Bellayuto, Music Orange
Client Lead: Friday Apaliski

Tags: United States, San Francisco Department of the Environment, School of Thought, ad of the week, latest ads, Best Commercials, creative works, creative work of the week

 

 

 

 

 

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School of Thought has created a campaign for the San Francisco Department of the Environment that encourages city dwellers to compost their food instead of pitching it in the trash. The campaign includes a microsite, video, out-of-home ads and other elements.

Sponsor's Choice

In the new film ‘Let’s Relax’ Ikea has decided to address a very modern problem with an 18-century masterpiece. Taking a very different approach to the quirky, contemporary campaigns we’re use to seeing from the Swedish furniture brand, the aim of this film is to encourage people to overlook the expectations and modern day pressures that make our lives unnecessarily demanding. Acne, the agency behind the film, has beautifully captured an issue that most modern families can relate to, with a fun, memorable campaign. 

Jada Balster, marketing director EMEA, Workfront

Loco, JDO, The Partners, WCRS, Music and Krow also feature in the 31 August issue of The Drum. To keep on top of the latest design, advertising and creative projects from around the globe visit our Creative Works homepage. 

September has arrived meaning it’s time to find out which work will take home the title of Creative Work of the Month for August.

A stellar month for work from EMEA, APAC and the Americas, we see WCRS, Isobar, Innocean and DNA Seattle to name a few battling it out.

Voting for Creative Work of the month will be open until 12pm (UK time) on Friday 2 September, with the winner announced shortly afterwards on The Drum website.

As always votes will be counted from our five-star rating system with the winner decided from the average rating and number of votes cast.

Who wins, you decide…

Isobar: National Geographic 'A Peranakan Heritage'

Agency: Isobar

Client: National Geographic

Date: August 2016

To promote a documentary series about Peranakan heritage, Isobar has created a digital campaign and offline exhibition to highlight some of the highlights and give people a sneak peak into the culture and history.

The digital campaign is centred on a game in which people need to find traditional Peranakan items within a room and answer questions.

An exhibition will also be launched in August in Malaysia, to promote the start of the series. 

Credits:
 

 

 

 

 

Agency: Isobar

Tags: Asia, Peranakan, National Geographic, ad of the week, creative works, Best Commercials, latest ads

 

 

 

 

 

 

 

 

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White Bear Studio: Hot Chiu 'Brand design'

Agency: White Bear Studio

Client: Hot Chiu

Date: August 2016

White Bear Studio's challenge was to create an unforgettable and vibrant brand, one that would be instantly recognisable. It needed to evoke the energy of traditional Asia but appeal to a more contemporary adventure seeking Western audience.  

White Bear's design inspiration came from researching Asian heritage; it was during this research they discovered that each Asian country has a national Dragon. As each flavour was based on the great tastes of China, Japan and Thailand this concept married superbly with the brand story. The perfect metaphor for an Asian hot sauce that awakens your taste buds and fires up your senses. 

Credits:
 

 

 

 

 

Creative: Martyn Garrod, Kelly Mackenzie

Tags: Europe, ad of the week, latest ads, Best Commercials, creative works

 

 

 

 

 

 

 

 

 

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School of Thought: San Francisco Department of the Environment 'Real Foodies Compost'

Agency: School of Thought

Client: San Francisco Department of the Environment

Date: August 2016

School of Thought has created a campaign for the San Francisco Department of the Environment that encourages city dwellers to compost their food instead of pitching it in the trash. The campaign includes a microsite, video, out-of-home ads and other elements. 

Credits:
 

 

 

 

 

Creative Directors: Tom Geary, Ben Bellayuto
Art Directors: Ben Bellayuto, Greg Rackages
Copywriter: Nick Comney
Executive Creative Director: Tom Geary
Senior Editor: John Buscaglia
Account Director: Rachel Newell
Account Manager: Karina Kondachkova
Agency Producer: Jenny Hardin
Media Supervisor: Ryan Gelow
Media Strategist: Zuleika Mohammad
Production Company: Kaboom Productions
Director: Adam Karsten
Executive Producer: Lauren Schwartz
Producer: Steven Sills
Stylist: Jackie Slade
Production AD: Danielle Clemenza
Music: Music Orange
Composers: Ben Bellayuto, Music Orange
Client Lead: Friday Apaliski

Tags: United States, San Francisco Department of the Environment, School of Thought, ad of the week, latest ads, Best Commercials, creative works, creative work of the week

 

 

 

 

 

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To keep up to date with the latest creative, advertising and design projects from across the globe visit our Creative Works homepage. 

Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'. 

We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 12 September.

For project information, credits and more hover over the 'i' icon or expand to full screen. 

To submit work for future publication contact Gillian West.

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

Pearlfisher: Little Dish 'Vision, voice and packaging structures'

Agency: Pearlfisher

Client: Little Dish

Date: September 2016

In 2006, Pearlfisher created the first chilled food brand designed specifically for toddlers and young children. Ten years on, Little Dish has become the icon of the Kids’ Chilled Meals category, but as an increasing number of brands follow in their footsteps, the pioneers of healthy food for kids wanted to rewrite the rules and set a new standard in children’s nutrition.

Having worked in partnership with nutritionist and Mum, Lucy Jones, to create a new range of perfectly nutritionally balanced toddler meals, called Little Dish pots & pies, Little Dish turned to Pearlfisher to develop a vision, voice and series of packaging structures that would bring the unrivalled nutritional credentials of the new meals to the fore. 

Credits:
 

 

 

Founding Partner & Chief Creative Officer: Jonathan Ford

Additional Credits: Managing Director: Darren Foley

Strategy Business Director: Jack Hart

Design Director: Fiona John

3D Design Director: Mike Beauchamp

Technical Project Manager: Jenny Cairns

Designer: James Taylor

Client Manager: Lucy Moss

Tags: Europe

 

 

 

 

 

 

 

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Purple Creative Design: Lacoste 'Explorateur social campaign'

Agency: Purple Creative Design

Client: Lacoste

Date: September 2016

Agency Purple Creative has just completed its first social campaign for Lacoste, featuring the brand’s Explorateur A/W 2016 footwear range. The campaign promotes Lacoste’s products within the multi-brand sports distribution environment of JD Sports.

Purple developed a creative approach and a complete set of assets to be used across social channels, to sell Lacoste’s AW16 range of Explorateur footwear. This includes a pool of imagery, animations and photomontages – all designed to work seamlessly across different social networks.

Lacoste’s existing look has always been stylish and clean cut. Purple Creative aligned the Explorateur range communication style to the world of JD Sports’ audience: 20-24 years old, urban, mobile-focused, creative and socially active.

 

Credits:
 

 

 

Creative Director: Phil Joyce

Copywriter: Andy Harding

Additional Credits: Production Manager: Sarah Green

Designer: Darren Ammar

Tags: Europe

 

 

 

 

 

 

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The One Off: Armed Forces Careers Offices 'Armed Forces Careers Offices Sheffield'

Agency: The One Off

Client: Armed Forces Careers Offices

Date: September 2016

Following our work for Army Recruitment and the new vision for their Careers Centres, we were approached by the Royal Navy and Royal Air Force to align how all three services communicate together.

We photographed 45 Armed Forces personnel from all three services across a five-day shoot and updated the Sheffield flagship site to carry a reconfigured set of graphic assets all now set in an aligned and consistent style. The new space was designed with the same vision as the Army specific sites; providing key information for potential candidates in a clear and engaging way alongside inspirational and relatable imagery. The scheme is now being rolled out across the rest of the AFCO sites nationwide. 

Credits:
 

Tags: Europe

 

 

 

 

 

 

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To keep up to date with the latest creative, design and advertising projects from around the globe visit our Creative Works homepage.

Welcome to The Drum's APAC Creative Works.

As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.'

We've now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 6 Sept.

For project information, credits and more hover over the 'i' icon or expand to full screen.

To submit work for future publication, contact Charlotte McEleny.

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

Landor: John West 'John West Chilled'

Agency: Landor

Client: John West

Date: August 2016

The John West Chilled redesign aims to give a significantly more contemporary look and feel for the portfolio.

The new John West Chilled range is currently being trialed in Coles stores throughout VIC and TAS, with the national launch planned for October this year.

In addition to the packaging redesign, Landor have supported the in-store consumer product trial with the design of a branded point of sale stand which will feature in selected Coles stores throughout the trial period.

Credits:
 

 

 

John West Chilled Senior Brand Manager: Kristie Ellerton

Design: Landor Melbourne

Photography: Louis Petruccelli

Food Styling: Leanne Bennett-Jones

Tags: Asia

 

 

 

 

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ClearChannel: The Health Promotion Board 'Choose healthy and win big'

Agency: ClearChannel

Client: The Health Promotion Board

Date: August 2016

The The Health Promotion Board has launched a campaign to encourage healthier eating.

The campaign screens a familiar face played by Chua En Lai as Winston Leow aka Win Leow, and he engages users in a light-hearted and humorous way. When the onscreen button “Call Me” is activated by users, the screen transforms to give the audience the experience of a simulated phone call with Win Leow, who offers valuable tips to Singaporeans on how to choose healthy and win big with attractive prizes of up to $8,888 in cash and more.

The campaign runs for 2 weeks from 25 August to 07 September 2016 at 10 bus shelters located near high traffic areas such as Suntec City, SMU, Middle Road, Holland Village, Tanjong Katong, Dhoby Ghaut MRT, Kranji MRT and Kovan MRT.
 

Credits:
 

Media Agency: MEC Singapore
Creative Agency: Publicis Singapore
Media Owner: ClearChannel

Tags: Asia

 

 

 

 

 

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TBWA Hong Kong: Formula Electric Racing 'We Are All Drivers'

Agency: TBWA Hong Kong

Client: Formula Electric Racing

Date: August 2016

In the lead up to the Formula E racing spectacle in October, TBWA and Formula Electric Racing (Hong Kong) Limited has launched an integrated creative campaign that aims to capture the spirit of Hong Kong through the symbol of racing.

The campaign focuses on the idea that Hong Kong is full of individuals that strive for progress and uses influencers to tell the story.

‘We are all Drivers’ will run on television, print, outdoor, events, social media and digital. The campaign is unique because the 2016 FIA Formula E HKT Hong Kong ePrix is the first electric motorsport race in Hong Kong and the first motorsport event in the city for over 30 years.

 

Credits:
 

 

 

Client: Formula Electric Racing (Hong Kong) Limited
Creative Agency: TBWA\ Hong Kong
General Manager: Jan Cho
Executive Creative Director: Esther Wong
CSO, China: Milo Chao
Senior Strategist: Rochelle Wang
Director of Social: Karen Cheng
Social Content Creator: Jeco Chan
Head of Art: Joseph Wong
Creative Director, Digital: Joe Choi
Creative Director: Michele Salati
Associate Creative Director(s): Mikey Batt, Jason Pan
Copywriter, Chinese: Arnold Au
Art Director, Digital: Edward Law, Debbie Fung
Film Producer: Juno Kam
Senior Video Artist: Harry Yiu
Associate Account Director: Karen Tong
Account Executive(s) / Manager(s): Stephanie Lee, Natalie, Lau, Ashley Lee
Photographer: Almond Chu
Media Agency: PHD Media
 

Tags: Asia

 

 

 

 

 

 

 

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Kinetic Worldwide: Ford 'With Attitude'

Agency: Kinetic Worldwide

Client: Ford

Date: August 2016

Ford has created a ‘sensory’ experience in Indian airports, blowing air and smoke and emitting sound based on movement around its billboards.

The campaign, created by Kinetic Worldwide, aims to catch the attention of high net worth business and first class travelers in India specifically for the launch of Ford’s range car Mustang.

The billboards come with a red carpet, which is connected to the screen via Arduino technology. When a traveler approaches the carpet it triggers the billboard to emit wind, the noise of the revving of the Mustang engine and, for some of the billboards, emits artificial smoke.

Videos of the ads can be found on the agency's Instagram and Facebook.

Credits:
 

 

 

Agency: Kinetic Worldwide

Tags: Asia

 

 

 

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To keep up to date with the latest advertising, design and creative work from around the globe visit our Creative Works homepage where you can vote on which work you’d like to see crowned Creative Work of the Week and Creative Work of the Month. 

Duchenne UK’s ‘World’s Strongest Boys’ have taken over the Creative Works to win the latest Creative Work of the Month vote. 

Created by WCRS, the campaign looks to draw attention to the thousands of young boys living with degenerative disease Duchenne Muscular Dystrophy (DMD). 

Celebrating these boys’ strong, defiant spirit, the work juxtaposes the world of physical strength and fitness with their remarkable inner strength. 

At the time of the launch Duchenne UK founder and co-chief executive officer, Emily Crossley, said she hoped that the “brilliant and moving campaign will help galvanise an army of supporters willing to join out fight”. 

Billy Faithfull, executive creative director at WCRS, commented: “World’s Strongest Boys is a brand you can wear, a movement you can join, a cause you can back with a feat of strength, a purchase of merchandise or simply a share. We wanted to create something enduring for Duchenne UK, rather than a tactical piece of PR, by treating the cause as a sports brand might. We have big plans for how the brand and movement will grown in the future.” 

To vote for the next Creative Work of the Week visit our latest round-up all of September’s weekly winners will be in the running for the next Creative Work of the Month. To keep up to date with the latest advertising, design and creative work from around the globe visit our Creative Works homepage. 

Welcome to The Drum's US Creative Works.

As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'

To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, September 14. 

To submit work for future publication, contact Minda Smiley.

Partners + Napier: OAAA 'Vote to Count'

Agency: Partners + Napier

Client: OAAA

Date: September 2016

 

Credits:
 

 

 

 

 

 

 

 

 

 

 

 

Account Director: Luke Madden
Project Manager: Melissa Smith
Copywriter: Matt Palmer
Art director: Gretchen Bye
Creative director: Pete VonDerLinn
PR: Becca Bellush
Social Media: Lydia de Martino
Design: Tyler Furstoss
Web: Geoff Harris, Marco Fesyuk, Andy Rose, Lia Abbott
Proofreader: Erin Dwyer

Tags: United States, OAAA, Partners + Napier

 

 

 

 

 

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Mother New York: John's Barber Shop - Port Authority 'Salon Art'

Agency: Mother New York

Client: John's Barber Shop - Port Authority

Date: September 2016

Sick of looking at the "cheesy, aged posters and dated headshots" seen in New York City barbershops, Mother New York recently took it upon themselves to upgrade one NYC barbershop by providing it with glamour shots of its own employees. The pictures are now hanging in John's Barbershop in Port Authority, and were made free of charge by the agency. 

Credits:
 

Tags: United States, mother New York

 

 

 

 

 

 

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Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'. 

We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 19 September.

For project information, credits and more hover over the 'i' icon or expand to full screen. 

To submit work for future publication contact Gillian West.

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

Primate: Children 1st 'Create a Smile campaign'

Agency: Primate

Client: Children 1st

Date: September 2016

 

This is the first digital campaign from Children’s 1st and it won’t cost you a penny, you don't have to take a photo of yourself without makeup and you won’t be bombarded by further emails. Sign up literally takes less than a minute. Only if you tick a box will you receive further information throughout the autumn about the impact of our work for children.

Through the campaign we want to raise the public's awareness of the unacceptable levels of children being abused across Scotland today, sending a message of hope to children and their families that recovery is possible and that with the right support they will find new reasons to smile again. The campaign aims to build understanding of the critical role that Children 1st plays in helping children and their families to recover.

We are looking to get 5,123 people to create a smile and share on Facebook or Twitter. That figure represents the number of children who Police Scotland recorded as having been abused last year. https://createasmile.org.uk/

Credits:
 

 

 

 

 

 

Managing Director: Gordon McLachlan,

Creative Director: Espen Brunborg

Technical Director: Bart

Tags: Europe

 

 

 

 

 

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TMW Unlimited: Dogs Trust 'The Big Scoop'

Agency: TMW Unlimited

Client: Dogs Trust

Date: September 2016

We may be a nation of dog lovers but with a population of 8 million dogs in the UK, unwanted dog mess in public places is a huge issue. Dog fouling is seen as one of the biggest nuisances blighting public places in the UK – more than littering, pollution, traffic and smoking. Local authorities in the UK received over 81,000 complaints about dog mess last year alone.

To mark this year’s The Big Scoop campaign, an initiative aimed at encouraging everyone to pick up after their dogs, we have provided eight areas in the UK with attention grabbing installations including poo bag dispensers, bench wraps and boards, posters and bin stickers that feature “love lines” from dogs to dog owners.

The installations can be found in Croydon, Fenland, Newcastle, Lisburn, Cornwall, Hastings, Flintshire and Fife.

Credits:
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Chief Creative Officer: Graeme Noble

Creative Director: Jeff Bowerman

Associate Creative Director: Jamie Coggans

Associate Design Director: Rob Sindermann

Art Director: Fluff Higgins

Copywriter: Britt Collins, Rebecca Wardell

Additional Credits: Group Account Director: Jackie Bee

Account Director: Jamie Marks

Senior Planner: Victoria White

Tags: Europe, dogs trust

 

 

 

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The Garage Soho: Simba 'Billboard Campaign'

Agency: The Garage Soho

Client: Simba

Date: September 2016

The campaign will run for 6 weeks throughout London Underground billboards, and takes the form of eye-catching photography of a deconstructed Simba Hybrid mattress being tested by a pair of playful mechanical glutes. The testing devices create continuity with the clever TV spot by John Hergarty of Bartle Bogle Hegarty, who has also backed Simba with investment through his new incubator The Garage Soho.

Continuing to bring to life the brand’s central insight that ‘people do much more in bed than just sleep’, the forthcoming poster campaign lets people know just how the Simba Hybrid offers unmatchable support no matter what happens on top of it. Focus is on the technological advance of combining 2,500 individual conical springs, that adjust to the activity or person, with a layer of responsive memory foam that moulds to shape.

Credits:
 

Tags: Europe

 

 

 

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Don't Panic: Save the Children '#Classof16'

Agency: Don't Panic

Client: Save the Children

Date: September 2016

The video, ‘Go Back to School with the #Classof16’, was created by creative agency Don’t Panic. It features children on their first day of school, holding up signs stating their dream job. Children featured in the video are from the UK as well as developing countries around the world.

The campaign asks parents to share a photo of their child on their first day of school (whether it’s their first day ever, or simply their first day back) holding up a sign stating their dream – dancer, fireman or even elephant – using hashtag #Classof16

Credits:
 

 

 

 

 

 

 

 

 

 

Agency: Don’t Panic

Senior Creative: George McCallum

Additional; Credits: Account Executive: Nisha Mullea

Account Manager: Gabriel Mathews

Project Manager: Gabriel Mathews

Production company: Great Guns

Photographer: Josh Trigg

Producer: Tim Francis

Production Assistant: Stacey Arthur

Runner: Max Pritchard

Art Director: Jess Elcock

Costume Designer: Natalie Wilkins

Project Sponsor:  Anjali Bewtra

Project Manager: Emily Lomax

Digital Lead: Esther Press

Social Media Lead: Rebecca Smith

Tags: UK, Ad of the Day, Save the Children, don't panic, creative works, Best Commercials, latest ads

 

 

 

 

 

 

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Pearlfisher: Femme 'Brand strategy, identity and packaging'

Agency: Pearlfisher

Client: Femme

Date: September 2016

Pearlfisher creates a brand strategy, brand identity and packaging design for Fémme - a new tampon brand aiming to revolutionise the feminine care market in China.

Looking to inject confidence and positivity into a category characterised by apologetic expressions of femininity, Pearlfisher Strategy rooted its approach in the mission to empower “the woman within.” The brand name, ‘Fémme’ – an elegant allusion to female sensuality – looks to shift perceptions of menstruation from patronising to positive; from conservatively traditional to boldly symbolic of contemporary female identity.

Credits:
 

 

 

 

 

 

 

 

Founder and Chief Creative Officer: Jonathan Ford

Creative Director: Natalie Chung

Additional Credits: Strategy Director: Yael Alaton

Designer: Jess Philips

Account Director: Stuart McClelland

Tags: Europe

 

 

 

 

 

 

 

 

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Adam & Eve: Time Out 'Love City'

Agency: Adam & Eve

Client: Time Out

Date: September 2016

The Time Out Love London Awards are back for 2016 – a celebration of independent businesses across the city’s unique and diverse communities. Now in its third year, the Awards celebrate and champion the capital’s most loved independents and businesses are encouraged to nominate themselves from 1 September.

Time Out’s creative agency, Adam&EveDDB is supporting the campaign with a new “Show your Love” proposition, creating five ad motives consisting of photographs of urbanites demonstrating how far they would go for the local places they love. 

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Chief Creative Officer: Ben Priest

Executive Creative Director: Ben Tollett, Richard Brim

Art Director: Jon Farley

Copywriter: Alex Lucas

Additional Credits: Agency Producer: Louis Cubbon

Planner: Hugh de Winton

Business Director: Miranda Hipwell

Account Director: Chloe Harding

Tags: Europe

 

 

 

 

 

 

 

 

 

 

 

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Publicis London: Renault 'All-New Renault Megane'

Agency: Publicis London

Client: Renault

Date: September 2016

Ocean’s pioneering vehicle recognition technology for large format digital out of home was the launch platform to showcase the All-New Renault Mégane in an engaging and unique way. It also draws a parallel with the advanced technologically that Renault has packed into this new model.

In keeping with Renault’s fun and playful personality, the creative idea is based on the popular car journey game I-Spy, with a friendly greeting tailored to every driver’s vehicle data.

Vehicle recognition offers brands highly defined targeting and greater efficiency than a standard out-of-home play-out, hitting core target audiences with zero wastage.

Real-time activation allows for dynamic delivery based on an environmental trigger so Renault only paid for play-outs when their target audience was stationary at the traffic lights. 

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Creative Director: Dave Sullivan

Art Director: Luke Edgeley
Copywriter: Andy Mulvany
Account Director: Meera Sanghvi

​Planning: Talon

Tags: Europe

 

 

 

 

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Appartment 103: LaLomba 'Brand design'

Agency: Appartment 103

Client: LaLomba

Date: September 2016

Boutique branding and packaging design agency Appartement 103 has worked with Ramon Bilbao, part of Diego Zamora Group, to create LaLomba: a new top-end rosé sub-brand that represents the most special wine of the range. Being currently the fastest growing winery in Rioja and widely regarded as one of the country’s most innovative producers in the premium segment, this launch positions Ramon Bilbao as the “terroir” reformers from Rioja.

Appartement 103 was briefed to develop a new brand that would convey the innovative DNA of Ramon Bilbao’s brand with a premium and sophisticated image, targeting fashionable consumers and following the international trends that acclaim rosé wines worldwide. Following recent insights of the market, the Spanish top wine sector is starting to strongly defend the “terroir” as a key quality indicator, Lalomba was created to reclaim the “terroir” as the best characteristic to identify the authenticity and exclusivity of a wine.

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Creative Director: Marc Savary

Tags: Europe

 

 

 

 

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Welcome to The Drum's APAC Creative Works.

As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.'

We've now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 20 Sept.

For project information, credits and more hover over the 'i' icon or expand to full screen.

To submit work for future publication, contact Charlotte McEleny.For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

Fusion: R U Ok? 'Quentin'

Agency: Fusion

Client: R U Ok?

Date: September 2016

The action of starting a conversation to reconnect people is the foundation of an exciting new technology initiative, developed by digital innovation agency Fusion for suicide prevention charity R U OK?

At the centre of the technology is a large Question Mark ‘character’ called Quentin; a fully connected ‘internet of things’ object with a small computer called an Arduino at its heart.

Quentin is leading R U OK?’s challenge to start a million conversations, and via Fusion’s innovative technology will direct R U OK?’s version of the Olympic Torch journey commencing on R U OK?Day, Thursday 8 September.

Credits:
 

Agency: Fusion

Creative credits: Convert Studios for 3D modelling and production

 

Tags: Asia

 

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TBWA\ Singapore: Samaritans of Singapore (SOS) 'Plaster the Silence '

Agency: TBWA\ Singapore

Client: Samaritans of Singapore (SOS)

Date: September 2016

As part of World Suicide Prevention Week, TBWA\Singapore has once again partnered with Samaritans of Singapore (SOS) to continue the Plaster the Silence campaign, which encourages everyone to show their support by wearing a black SOS plaster on their inner wrists. 

The plaster acts as a conversation starter, emphasising that the first step to suicide prevention is to get people talking about their feelings and what they’re going through.

From 5 September 2016, supporters are able to download a virtual plaster, which they can add to their social media profile pictures, effectively spreading the word through the platform most familiar to young adults.

On 10 September 2016, black SOS plasters will be given out at several locations throughout Singapore, particularly in areas frequented by teens. Supporters will be able to collect the plasters, wear them on their inner wrists and post a photo with a heartfelt caption using the hashtag #HOWRU. 

Credits:
 

 

Agency: TBWA\Singapore

Tags: Asia

 

 

 

 

 

 

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Slingshot: Wonder Smooth Wholegrain 'Give white bread back to the kids'

Agency: Slingshot

Client: Wonder Smooth Wholegrain

Date: September 2016

Led by Goodman Fielder’s media agency Slingshot and produced by creative services business KOJO, a content series of six films sees children asking parents to ‘Give white bread back to the kids’, encouraging them to trial Wonder Smooth Wholegrain Bread.

The series shows Kids lamenting what they have to put up with in 2016 compared to when their parents were growing up with promises of the jetpack, flying cars and building real dinosaurs.
 

Credits:
 

 

Marketing Manager - Craig Murphy
Media Agency: Slingshot
Chris Johnston - Head of Digital & Data
Lisa Overall - Strategy Director
Vanessa Akem - Senior Implementation Planner
Leslie Yung – Digital Planner
Catalina Beltran - Social Media Manager
Sally Powell – Agency Producer
Creative and Production: KOJO
Producer - Travis Kalendra
Writer/Director - Richard Coburn
Digital Producer - Maxx Corkindale
Production Design - Leeth Keough
Character Design - James Boorman
Casting - RMT Management
 

Tags: Asia

 

 

 

 

 

 

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DigitasLBi: Shangri-La Hotels 'The Table'

Agency: DigitasLBi

Client: Shangri-La Hotels

Date: September 2016

The Table is a programme which gives loyal customers access to special deals and exclusive experiences, as well as the chance to build up redeemable points to reuse in the hotels.

The idea behind the campaign is to play on the emotional aspect of eating by asking ‘what are you in the mood to eat?’ This will be placed across web platforms, print, global social media, CRM, influencer and brand partnerships.

The specialist foodie focus sits as part of the brand’s wider loyalty service The Golden Circle, which celebrated its fifth birthday earlier this year, again via a DigtasLBi campaign.

Credits:
 

 

Agency: DigitasLBi

Tags: Asia, Shangri-La, Foodie, DigitasLBi

 

 

 

 

 

 

 

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To keep up to date with the latest advertising, design and creative work from around the globe visit our Creative Works homepage where you can vote on which work you’d like to see crowned Creative Work of the Week and Creative Work of the Month. 

Game of Thrones star Maisie Williams has helped Three secure The Drum's Ad of the Day spot. 

The a-lister features in the telecom providers' new social campaign to promote its new 4G technology, explaining how she combats 'blackspots' (areas where there is little to no mobile signal) while throwing some shade at the beauty industry. 

The parody film, shot in the brightly-lit style of a typical makeup ad, sees the Hollywood actress using the clichés of skincare testimonial advertising to showcase how the new technology from Three can help eradicate these mobile network blackspots.

Within the video, Williams relays an emotional testimonial piece to camera explaining how Three helped her escape the "trauma" of network blackspots leaving her coverage clear and clean.

Created by London agency Gravity Road, the tongue-in-cheek campaign even includes a "here’s the science bit," montage featuring nonsensical graphics. And, in a rare move, the film shows genuine personal archive photography of Williams as a child when she had "no friends and no stylist."

“When Gravity Road approached us with the beauty parody angle we absolutely loved it," said Lianne Norry, director of brand and communications at Three. 

"It was an added bonus that we managed to secure interest from Maisie, who was brilliant to work with and took the script to a new level. We’ve taken a completely new approach in how to articulate the benefits of 4G Super-Voice in a fun and simple way. We are very proud of what we have achieved here and hope that the public like it as much as we do."

You can watch the ad in full by clicking on the image below.

To keep up to date with the latest advertising, design and creative work from around the globe visit our Creative Works homepage.

Campaigning and advocacy group One's new video which looks to highlight the issues faced by the 3.6 million refugee children denied an education has nabbed our Ad of the Day crown. 

Created by Don't Panic, the video shows people from all walks of life, including doctors, students, parole officers and teachers, hypnotised into temporary illiteracy, and then asked to perform basic tasks such as reciting the alphabet, telling the time or writing their name.

The eye-opening social experiment asks viewers 'Could You Forget Everything You've Ever Learned?' and shows how even a temporary loss of literacy can turn someone's world upside down. For those involved in the film, everyday tasks become impossible to execute – and even dangerous – for example, a doctor is seen unable to read a medicine bottle.

The campaign is part of a wider initiative from the organisation which is asking people to sign a petition to put the education of refugee children at the heart of the discussion at the UN's forthcoming Summit for Refugees, as well as president Obama's Leaders' Summit which is taking place next week. If the petition is successful it will set in motion a plan to provide one million refugee children with an education by the end of the school year.

“No one can reach their full potential without an education. We wanted to make that point in the most visceral way possible," said Roxane Philson, chief marketing officer at One. "The volunteers got a small glimpse of how different their lives would be if they couldn’t read or write. But for the millions of refugee children who won’t get an education it’s not just a scary few moments – it’s a lifetime of missed opportunities. This can and must change."

Joe Wade, managing director at Don’t Panic, which has produced several other charity-focused attention-grabbing spots, said the film "manages to capture an array of emotions faced when people are robbed of the ability to function in everyday life."

"From anger, distress and shock as people are completely terrified by their inability to do tasks they regard as essential in their everyday lives," he added. 

You can watch the film in full by clicking on the picture below.

To keep up to date with the latest advertising, design and creative work from around the globe visit our Creative Works homepage.

A stylish video push combined with a 360-spot from TK Maxx by Wieden + Kennedy London have taken The Drum's Ad of the Day crown this afternoon. 

The retailer has extended its 'Ridiculous Possibilities' positioning with a new iteration of the campaign dubbed 'Biker Ballet', which it has taken to new heights with an accompanying 360-degree video. 

Giving viewers a behind-the-scenes peek at the original spot, the fully immersive film lets them get up close and personal with stunt ride Sarah Luzita as she performs extraordinary yet graceful dance moves on the back of a high-powered motorbike.

Accompanied by an eccentric pianist, Luzita explains how, having fallen in love a dress from TK Maxx, her attention was gripped by a leather biker jacket  – which in turn inspired a newfound passion for all things bike-related, her savings justifying the expense of her extreme new hobby.

Designed to show how brand's combination of designer of low-cost designer brands can take shoppers even further into the world of 'Ridiculous Possibilities' the second hero spot of the integrated campaign has been shot in an colourful cinematic style. 

“This new campaign dramatises the real-life TK Maxx shopping experience with a brilliant twist of style and humour which we hope will encourage new and existing fans to embrace the opportunity of big labels at small prices," said Deborah Dolce, group brand and marketing director, at TK Maxx.

"Ridiculous possibilities might be that designer item you never thought you could afford, the chance to overhaul your wardrobe and home with quality items or the chance to try something new.”

You can watch the films in full by clicking on the image below.

To keep up to date with the latest advertising, design and creative work from around the globe visit our Creative Works homepage.

Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'. 

We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 26 September.

For project information, credits and more hover over the 'i' icon or expand to full screen. 

To submit work for future publication contact Gillian West.

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.
 

M&C Saatchi Sport & Entertainment: Cancer United 'CU Fitter'

Agency: M&C Saatchi Sport & Entertainment

Client: Cancer United

Date: September 2016

M&C Saatchi Sport & Entertainment is proud to announce its partnership with Cancer United - a registered charity providing support for those fighting and recovering from cancer across the Coastal West Sussex region. Central to their ethos is the belief that physical activity should be part of any cancer recovery journey and they have created ‘CU Fitter’ - the UK’s first instructor training programme and gym dedicated to providing fitness classes for cancer patients and survivors.

The multi-award winning team embraced the opportunity to work with CU Fitter when they were contacted by former employee, Jo Bayles. Jo has recently recovered from breast cancer and, having attended CU Fitter during the course of her treatment, is now a core member of the CU Fitter team and on the road to becoming a fully qualified trainer herself.

M&C Saatchi Sport & Entertainment will be working with the charity on a pro-bono basis and contributing their expertise in sports and fitness marketing to help build CU Fitter into a national brand united behind the mission of ‘fighting cancer with fitness’.

The agency is currently in the process of rolling out a fully integrated strategic plan for the charity, including branding, marketing, PR and experiential support.
M&C Saatchi Sport & Entertainment are rallying the UK to get behind the charity, starting with a fundraising trail run – OutRunCancer - on Sunday 25 September in Sussex. Offering both a 5k or 10k option and welcoming runners of all abilities to conquer the course however they choose - participants can OutRunCancer, OutJogCancer or OutWalkCancer.

Credits:
 

Tags: UK, M&C Saatchi Sport & Entertainment

 

 

 

 

 

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AMV BBDO: Camelot 'Nicer Problems To Have'

Agency: AMV BBDO

Client: Camelot

Date: September 2016

As the world’s most successful multinational lottery, EuroMillions plays a vital role in helping National Lottery operator Camelot to deliver, on average, more than £36 million every week to Good Causes throughout the UK.

To help it continue this amazing contribution, Camelot challenged AMV to develop and deliver a campaign which would let people step into the world of the EuroMillionaires, encouraging players to imagine how a win on the blockbuster game could be totally life-changing.

The campaign is rooted in the insight that absolutely everyone has everyday niggles and that those niggles still exist even if you’re a multi-millionaire. It is the little everyday problems – such as getting lost on a family outing, a bad Wi-Fi signal or losing your keys somewhere in the house – that even the wealthiest people still experience. The only difference is that, if you get lost because you’re flying to your private island or lose your keys because you own a 25-bedroom mansion, these problems seem like much nicer problems to have.

Throughout the campaign, the first burst of which runs until the end of October , consumers will see a range of everyday problems set in the opulent world of multi-millionaires, helping them realise that the life of a multi-millionaire is a lot closer to their own lives than they thought.

Credits:
 

 

 

 

 

 

 

 

Creative Directors: Alex Grieve & Adrian Rossi
Creatives: Mike Crowe & Rob Messeter
Additional Credits:
Agency Planner: Craig Mawdsley, Matt Jones
Agency Account Man: Sarah Douglas, Kate Lloyd, Bobbie Gannon, Nadia Singh
TV Producer: Paul Goodwin
Media Agency: Vizeum
Media Planner: James Cross
Production Company: Outsider
Director: James Rouse
Production Co. Producer: Benji Howell
Post-production Company: Framestore
Audio Post-production: 750 MPH (Sam Ashwell)
Editors: Work (Bill Smedley)

 

Tags: UK, EuroMillions

 

 

 

 

 

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BBR Saatchi & Saatchi: Super-Pharm 'Toiletico Fantastico'

Agency: BBR Saatchi & Saatchi

Client: Super-Pharm

Date: September 2016

Our newest commercial for Israel's largest drugstore retailer pulls a page from one of life's most thrilling and magical experiences: the circus.

Using the many talents of the Inbal Pinto and Avshalom Pollak Dance Company – which have become synonymous with the brand - Super-Pharm creates a unique, playful and wonder filled experience to invite consumers to its upcoming holiday season sales event.

The outcome is as dreamlike as walking into one of our stores…well almost.

 


Credits:
 

 

 

 

 

 

 

 

Chief Creative Officer: Jonathan Lang
Executive Creative Director: Idan Levy
Copywriter: Yair Zisser
Art Directors: Michal Gonen, Tani Zipper
Additional Credits: VPGroup Account Head: Ben Muskal
Account Supervisor: Noa Sharf
Account Executive: Ronny Chaikin
Chief Strategy Officer: Shai Nissenboim
Strategic Planning Supervisor: Roni Arisson
Creative Coordinator: Eva Hasson
Head Of Production & Content: Dorit Gvili
Producer: Gali Starkman
Social & Digital Director: Idan Kligerman
Digital Copy: Liron Cohen
Traffic Director: Ronit Doanis
Traffic: Avia Ben Ishay
Director: Ram Baruch
Production House: Shoshi & Udi Productions
Post Production: Post Office
Special thanks to: Oren Amiran and Oded Nadir

Tags: Israel, bbr saatchi & saatchi

 

 

 

 

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Atomic London: Cancer Research UK ' Gifts in Wills Are Saving Lives'

Agency: Atomic London

Client: Cancer Research UK

Date: September 2016

Cancer Research UK is handing prime-time TV space to cancer survivors and their families, giving them the opportunity to give their thanks to those who have remembered the charity in their Will.

In a number of poignant, emotional adverts launching today and created by Atomic London, real people affected by cancer will talk about their gratitude to those who have left a legacy gift, which funds over a third of Cancer Research UK’s work.

The unscripted adverts will run as five 30s and one 60s spot – airing during prime-time shows such as Coronation Street and the X Factor on ITV, as well as Channel 4’s coverage of the Paralympics. The TV buy also includes Sky Media, Channel 5, ITV and Channel 4’s on-demand digital platforms. Further activity will run in print, online and on social media. Media buying has been handled by MediaCom.

The integrated campaign aims to encourage people to leave a gift to Cancer Research UK in their Will.  Gifts in Wills fund over a third of the charity’s pioneering work into the prevention, diagnosis and treatment of cancer and last year this income totalled £178m.



Credits:
 

 

 

Creative Director: Guy Bradbury
Copywriter: Gary Turner
Art Director: Jamie Marshall
Additional Credits: Planning Director: Richard Hill
Planner: Will Humphrey
Business Director: Kate Mackinnon
Senior Account Manager: Jess Feltham
Agency Producer: Rob Steiner
Media Company: MediaCom
Production Company: Another Film Company
Director: Lucy Blakstad
Editor: Darren Baldwin
Post prod Producer: Rachel Mussett
Post-production: Unit TV
Audio post-production: Final Cut

Tags: UK, Cancer Research UK

 

 

 

 

 

 

 

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Leo Burnett: McDonald’s 'Chicken McNuggets'

Agency: Leo Burnett

Client: McDonald’s

Date: September 2016

 

Credits:
 

 

 


Creative Directors: Matt Lee, Pete Heyes
Art Directors / Copywriters: Darren Keff, Philip Meyler
Additional Credits: Board Account Director: Simon Hewitt
Senior Account Manager: Emily Reed
Account Manager: Vicki Sinclair
Agency Producer: Sarah Ioannou
Photographer: Malou Burger
Producer: Hazel Corstens
Typographer: Stathi Kougianos


Tags: Europe, McDonald's Happy Meal

 

 

 

 

 

 

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Not-for-profit organisation Bacs has nabbed The Drum's Ad of the Day crown with a smooth spot promoting its current account switch guarantee. 

Part of an integrated campaign created by Engine, the spot is fronted by none other than the Switch Guarantee Guy – an ultra-smooth all-singing all-dancing character. 

He brings to life the benefits of the company's current and bussiness account switch service through an an adaptation of Isaac Hayes’ classic ‘Shaft’ theme tune. The new arrangement was conducted by composer John Altman and performed specially by a 25-piece orchestra at Angel Studios.

Peter Cattaneo, director of The Full Monty, directed the ad. It will run in 40-second and 20-second versions across all major commercial TV channels throughout September.

"This campaign marks a real step-change for Bacs, moving from awareness-driven advertising to a marketing campaign that builds confidence and trust in the service," said Steve Aldridge, executive creative director of Engine. "We think it’s a really interesting and powerful way of bringing the service to life."

Click on the image below to watch the film in full.

To keep up to date with the latest advertising, design and creative work from around the globe visit our Creative Works homepage.

Welcome to The Drum's US Creative Works.

As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'

To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, September 28.

To submit work for future publication, contact Minda Smiley.