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Creative works: Featuring WCRS, Bulletproof, 101, Isobel and more

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Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'. 

We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 5 September.

For project information, credits and more hover over the 'i' icon or expand to full screen. 

To submit work for future publication contact Gillian West.

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

Now: Leo Vegas 'Carcass'

Agency: Now
Client: Leo Vegas
Date: August 2016
Leo Vegas, the online casino, is launching a new brand campaign created by Now. The ad highlights how Leo is the undisputed king of mobile casino and is able to find ways to play in the most ordinary, everyday situations. The spot, called ‘Carcass’, is the first in two-part series of films shot by directorial duo Big Red Button through Biscuit.
The new work features Leo Vegas, the lion, on a night out at his local social club when he spots a partner he finds simply irresistible. After a passionate spin around the dance floor with the object of his desires, we’re left to watch as Leo takes a bite of his new-found partner.
 
 
Credits:
 
 
 
 
 
Executive Creative Director: Remco Graham
Creative Team: Clint Harding, Juliet Kent
Additional Credits: Head of Film & Content: Jeremy Muthana
Account Director: Jack Howker
Account Manager: Jessica Woolley
Planner: Michael McCourt
Production Company: Biscuit Filmworks
Directors: Big Red Button
Producer: Sara Cummins
Executive Producer: Orlando Wood
Production Manager: Lucy Chambers
DOP: Richard Mott
Editing House: The Work
Editor: Rachael Spann
Grade: The Mill
Colourist: James Banford
Post Production: Electric Theatre Collective
Audio Post: Factory Studios
Sound Engineer: Phil Bolland
Tags: Europe
 
 
 
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JDO: Dove 'Dove Style+Care packaging'

Agency: JDO
Client: Dove
Date: August 2016
JDO Brand & Design has continued its partnership with Unilever Personal Care to re-launch the Dove Style+Care range for the US and Canada. The agency redesigned the range in 2012. Post launch the range saw an uplift of 46 per cent in average year growth.
The resulting design features a new Dove Style+Care brand lock-up that creates greater visibility and reflects the care aspect of the range. The + marque confidently brings the unique proposition of styling plus care to the fore and a new colour coded ‘wave’ icon represents the movement of hair and imbues the design with a dynamic flow. The addition of gold elements and the considered placement of simple, clean typography increase overall premium cues and support range navigation for consumers.
Credits:
 
 
 
 
 
Creative Director: Ray Smith
Tags: Europe
 
 
 
 
 
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WCRS: Churchill Insurance 'Depend on the Dog'

Agency: WCRS
Client: Churchill Insurance
Date: August 2016
Churchill Insurance launches its latest motor insurance campaign, which seeks to reinforce its ‘Depend on the Dog’ brand message. It demonstrates how Churchill can be relied upon for all the things you’d expect from an insurer as well as the extra things you wouldn’t.
The 30” TV spot, directed by Joseph Mann, opens on an idyllic British country road where we see a soft-top car broken down in a lay-by with smoke billowing out of its bonnet. The folded down roof and seats form a face that talks to Churchie, who is perched beside the car. Diva Soft-Top explains that she needs to get back up and running to meet her date – a dreamy 4x4.  The 4x4 then drives past, embarrassing Diva Soft-Top. Luckily, Churchill’s Green Flag rescue van arrives to fix her. Thanks to Churchie, the situation is resolved and Diva Soft-Top is on the road again, following the 4x4 into the distance.
 
Credits:
 
 
 
 
 
Creative Director: Orlando Warner
Creative: Rosanna Walker, Chris Da Roza
Additional Credits: Agency Producer: Victoria Dashwood-Quick, Nosisa Majuqwana
Account Handling: Emma Marsland, Carolina Gutierrez-Vargas, Joss Hunt, Katie Briefel
Planning: Elisa Edmonds, Alicia Gaworska
Media Agency: MediaCom
Production Company: Blinkink
Director/Animator: Joseph Mann
DoP: Ed Tucker
Producer: Josh Smith
Editor: Max Windows @ Stitch
Post-Production: Finish
Audio: Angell Sound
Colourist: Duncan Russell
VFX Shoot Supervisor: Andy Copping
Tags: Europe
 
 
 
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Happy Finish: Charlotte Tilbury 'Scent of a Dream'

Agency: Happy Finish
Client: Charlotte Tilbury
Date: August 2016
Charlotte Tilbury announced the launch of the world’s first virtual reality experience starring the iconic and globally renowned supermodel, Kate Moss. The dazzlingly beautiful VR experience was created in conjunction with global content production studio and VR specialists Happy Finish, and film director Antoine Wagner. It is the latest element in an extensive global campaign from the world’s no.1 makeup artist celebrating the launch of her much heralded debut fragrance, Scent of a Dream.
In this epic virtual reality experience, in which Charlotte makes the viewers dream become a reality, she invites you to be transported into outer space with Kate Moss as your celestial guide, through glittering galaxies and undulating universes of possibilities.
 
Credits:
 
 
 
 
 
Creative Director: Daniel Cheetham
Additional Credits: Director: Antoine Wagner
VFX Supervisor: Davide Preite
VR Producer: Charly Levene
360 DOP: Elliot Graves, James Brown, Jamie Mossahebi
Production Assistant: Lydia Beesley
360 VR Shoot Producer: Sam Adam
DIT: Ghandi El-Chamaa
Tags: Europe
 
 
 
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Bulletproof: Stimorol 'Visual identity and packaging'

Agency: Bulletproof
Client: Stimorol
Date: August 2016
European gum brand Stimorol is set to revitalise the gum category with the relaunch of its entire range featuring a new visual identity and packaging design by the London office of strategic brand and packaging agency Bulletproof. The rostered agency was appointed by brand owner Mondelēz International in September 2014 without a pitch. 
First launched in Denmark in 1956, Stimorol is now the market leading gum brand in Northern Europe. With such an extensive portfolio including Classic, Ice, Fusion, Fresh Zone, Senses, Air Rush and 40 Minutes variants, the current range architecture had started to look fragmented and disparate, lacking real brand impact on shelf. Bulletproof was briefed to create a new visual identity and portfolio architecture that would ‘make Stimorol cool’, driving consumer reappraisal and positioning it as the new, fresh and contemporary lifestyle accessory for Millennials, while ensuring ease of range navigation for shoppers.
Credits:
 
 
 
 
 
Creative Director: Bulletproof
Tags: Europe
 
 
 
 
 
 
 
 
 
 
 
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101: Dunelm 'Student Essentials – Cheat Day'

Agency: 101
Client: Dunelm
Date: August 2016

To coincide with A-Levels results Dunelm has dropped its student campaign ‘everything you need for uni, except the A-Levels’. Running across online and in-store the ad plays on student clichés such as ‘last night’s pizza the breakfast of champions’.

 

Credits:
 

Executive Creative Director: Mark Elwood

Creative Lead: Ryan Delehanty

Art Director: Tanya Holbrook

Copywriter: Greg Stekelman

Additional Credits: Terry Hall (Friend, London)

Tags: Europe
 
 
 
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AMV BBDO: Sheba 'Resistance is Futile'

Agency: AMV BBDO
Client: Sheba
Date: August 2016
Sheba, the premium cat food brand from Mars Petcare, launches its new global campaign in the UK today - ‘Resistance is Futile’ - which explores the unique relationship between Sheba owners and their cats.
In the first 30-second spot, a beautiful Russian Blue, turns on its charm to persuade her mesmerised owner to serve her Sheba meal - at a very inconvenient moment. It’s a tongue in cheek demonstration of the way cats get what they want from their adoring owners.
 
Credits:
 
 
 
 
 
Creative Director: Adrian Rossi, Alex Grieve
Art Director: Nadja Lossgott
Copywriter: Nicholas Hulley
Additional Credits: Agency Planner: Lola Finney
Agency Account Man: Alice Kassapian, Imogen White-Thomson
Agency Producer: Nick Godden
Media Agency: MediaCom
Media Planner: Matt Delaney
Production Company: Smuggler
Director: Guy Shelmerdine
Production Company Producer: Emma Butterworth
Post Production Company: The Mill (online), Work Editorial (offline)
Audio Post-Production: Parv at Wave
Tags: Europe
 
 
 
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PSONA Social: BP 'Energy Within'

Agency: PSONA Social
Client: BP
Date: August 2016
BP and PSONA Films have released the final two films that complete the ‘Energy Within’ campaign; they both support the sentiment that one should be defined by one’s achievements, not disability.
‘Below the Ice’ features Richard Whitehead who was a London 2012 Paralympic Gold Medallist in the T24 200 meters. ‘Deeper than Blue’ features Shanntol Ince who won four Gold medals in the 2013 Youth Para Pan American Games.
 
 
Credits:
 
 
 
 
 
Writer: Katy Eyre, Charles Preece, Tom Boden
Additional Credits: Executive Producer: Katy Eyre
Director: Stewart Sugg
Camera: Stuart Luck
Producer: Vicky Steele
Associate Producer: Tom Boden
Editor: David Freemantle
CGI: Wildthings, Australia
Underwater Camera: Mark Silk
Tags: Europe
 
 
 
 
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Isobel: David Lloyd 'Come to Life'

Agency: Isobel
Client: David Lloyd
Date: August 2016
David Lloyd Clubs, one of the UK’s leading health, sports and leisure groups, has announced the launch of its new campaign ‘Come to Life’. The integrated campaign to relaunch the brand, which includes the brand’s first ever TV advert, has been created for the health and fitness group by creative agency isobel.
In addition to the brand’s first TV ad, isobel has created content that will be distributed across social, interactive VOD and digital ads, member communications, in-club and outdoor ads, door drops and internal communications for the fitness club group.
Filmed at the David Lloyd Club in Chigwell, Essex, the TV advert stars only David Lloyd Club members and its members of staff. The campaign illustrates both the breadth of facilities on offer at the clubs and the brand’s investment in making their clubs the go-to place for members to come together to keep fit, have fun and relax with family and friends.
 
Credits:
 
 
 
 
 
Creative Director: Rob Fletcher
Creatives: David Alexander, Rob Fletcher
Additional Credits: Agency Producer: Amy Hansen
Account Team: Jamie Williams, Emily Bennett, Max Robinson
Production Company: Moxie Pictures
Director: Luke Franklin
Editor: TenThree
Post Production: Absolute
Audio Post Production: 750mph
Tags: Europe
 
 
 
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Publicis Italy: Heineken UK 'Shape your City'

Agency: Publicis Italy
Client: Heineken UK
Date: August 2016
Every large transformation in every city all over the world, always originates from the people who inhabit them. Every idea, no matter how small, has the potential to spark a virtuous circle capable of generating substantial change. In other words, we can all be urban shapers. This is the message at the heart of the new global Heineken campaign: “shape your city”. An invite that has already been accepted by several markets with local communication inspired by the new concept. 
 
 
Credits:
 
 
 
 
 
Chief Executive Officer/Executive Creative Director: Bruno Bertelli
Executive Creative Director: Cristiana Boccassini, Luca Cinquepalmi, Marco Venturelli
Associate Creative Director/Copywriter: Emanuele Viora
Art Director: Simone Di Laus
Additional Credits: Producer Publicis: Mariella Maiorano
Worldwide Account Director: David Pagnoni
International Account Supervisor: Jana Uhlarikova
 Production Company: Traktor
Director: Traktor
Producer: TRAKTOR/Jay Shapiro
DoP: Jo Willems
Editor:  Andy McGraw
Post Production: MPC London
Producer MPC: Phil Whalley
VFX Supervisor MPC: Bill Mcnamara, Michael Gregory
CG supervisor: Amir Bazazi
Colourist: Jean-Clement Soret
Motion Design: Matthew Campbell
Sound design: Raja Sehgal @ Grand Central Recording Studio London
Original Soundtrack Zorba the Greek performed by John Murphy 
Tags: Europe
 
 
 
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RKCR/Y&R: Marks & Spencer 'The Art of School Uniforms '

Agency: RKCR/Y&R
Client: Marks & Spencer
Date: August 2016
Rainey Kelly Campbell Roalfe/Y&R has launched the first instalment in its “The Art Of” campaign for M&S’ range of School Uniforms.
Credits:
 
 
 
 
 
Creative Director: Pip Bishop, Chris Hodgkiss
Creative: Johnny Leathers 
Additional Credits: Chief Executive Officer: Jon Sharpe
Director: Chris Sweeney
 
Tags: UK, Ad of the Day, creative works, latest ads, Best Commercials, RKCR/Y&R, marks and spencer
 
 
 
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Hoi Polloi: lululemon 'Off the Blocks'

Agency: Hoi Polloi
Client: lululemon
Date: August 2016
Technical athletic apparel brand lululemon has brought its Success Is Yours campaign to the UK, exploring the notion of sporting success beyond the medal podium.
Credits:
 
 
Director, Camera A, Editor: Sim Warren
Producer: Pete Shuttleworth
Underwater/Camera B: Max Smith
Camera C (interview op): Andrew Jezard
Sound Recordist day 1: Max Holland
Sound Recordist day 2: Stephen Hopkins
Production Coordinator: Mia Xerri
Production Coordinator: Archie Johnston Stewart
Brand Manager: Bronwen Foster-Butler
 
Tags: UK, Ad of the Day, Lululemon, creative works, Best Commercials, latest ads
 
 
 
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US Creative Works: Featuring Rokkan, BBDO San Francisco, Mono and more

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Welcome to The Drum's US Creative Works.

As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'

To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, August 31.

To submit work for future publication, contact Minda Smiley.

Rokkan: The Humane Society 'Where do puppies come from?'

Agency: Rokkan
Client: The Humane Society
Date: August 2016
In a campaign created by Rokkan for The Humane Society, kids are asked to explain where they believe puppies come from. In a short video, kids offer up some adorable answers, with one little girl confidently stating that all puppies come from New York City. Another says that they come from a magical place where they get to wear rainbow outfits and lip gloss. Their answers are accompanied by whimsical illustrations of dogs as they act out what the children are describing. While the ad starts out innocently enough, it takes a dark turn about halfway through when the children explain where many puppies who are bought online and in pet stores actually come from – dirty, crowded puppy mills where mother dogs are not treated well. The video ends with a simple message - "Change the story for more dogs" - and encourages viewers to sign a "puppy pledge" to stop puppy mills. 
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Chief Creative Officer: Brian Carley
Chief Strategy Officer: Sean Miller
Chief Technical Officer: Jim Blackwelder
SVP, Chief Delivery Officer: Joe Tao
SVP, Client Partnership: Matt Garcia
SVP, Media and Analytics: Lindsay Williams
Senior Media Strategist: Lorraine Schwartz
Associate Strategist: Spice Walker
Account Director: Kim Svarney
Creative Director: Jeff Samson
Creative Director: Anthony DiPaula
Associate Creative Director: Noel Nickel
Senior Art Director: Steff Wilson
Senior Developer: Dusan Milko
Producer: Maxine Ho
Executive Producer (Hone Production): Greg Tharp
Senior Producer (Hone Production): Tina Lam
Production Company: Honor Society
Director: Lara Shapiro
Executive Producer: Megan Kelly
Producer: Trevor Herrick
Director of Photography: Adam Beckman
Edit: Fluid Editorial
Executive Producer: Laura Relovsky
Senior Producer: Michelle Seidenfrau
Editor: Peter Sabatino
Assistant Editor: Stephen Ortega
Assistant Editor: Dan Nasser
Audio: Mr. Bronx Audio
Executive Producer: Claudia Gaspar
Sound Design + Mixer: Eric Hoffman
Sound Design + Mixer: Dave Wolfe
Music: JSM Music
CCO: Joel Simon
Executive Producer: Jeff Fiorello
Animation
Director: Buck
Executive Creative Director: Orion Tait
Executive Producer: Anne Skopas
Creative Director: Thomas Schmid
Senior Producer: Kevin Hall
Production Coordinator: Alexi Yeldezian
Art Directon: Thomas Schmid, Kyle Strope
Storyboards: Thomas Schmid
Design: Olivia Blanc, Justin Fines, Jon Gorman, Fede Reano,Thomas
Schimd, Yeojin Shin, Kyle Strope
Animation: Olivia Blanc, Tim Beckhart, Chad Colby, Jaedoo Lee, Fede
Reano, Thomas Schmid, Kyle Strope, Carly Senora, Meng-Chwen Joy Tien,
William Trebutien
Editor: Jose Fuentes
Prep & Delivery: Chad Colby
Tags: United States, The Humane Society, Rokkan
 
 
 
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Mono: Life Cereal 'Enjoy All of It'

Agency: Mono
Client: Life Cereal
Date: August 2016
Life Cereal recently rolled out the brand's first campaign and television spot in nearly ten years. Created by Mono, the campaign - called 'Enjoy All of It' - aims to reintroduce the Quaker brand to modern families. The spot is set to Flo Rida's song 'What I Like About You.' 
Credits:
 
Tags: United States, Life Cereal, Mono
 
 
 
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The Martin Agency: Tic Tac 'Little Adventures'

Agency: The Martin Agency
Client: Tic Tac
Date: August 2016
Tic Tac has rolled out a series of short videos under the strapline 'Little Adventures’ that features the tiny mints getting involved in all sorts of adrenaline-raising situations, like diving with sharks and launching into space. The videos are part of the brand's 'Go Little' campaign, which launched last year. 
Credits:
 
 
 
 
 
 
Chief Creative Officer: Joe Alexander
Group Creative Director: Danny Robinson
Associate Creative Director: John Szalay
Senior Designer: Todd Hippensteel
Copywriter II: Mark Habke
Executive Broadcast Producer: Letitia Jacobs
Associate Broadcast Producer: Emily Goodman
Junior Broadcast Producer: Nicolette Steele
Business Affairs Supervisor: Suzanne Wieringo
Senior Production Business Manager: Kelly Clow
Group Account Director: Darren Foot
Account Supervisor: Stephanie Brummell
Account Executive: Lauren Dushkoff
Project Manager: Hayley Soohoo
Senior Community Manager: Ari Sneider
Planning Director, UX Strategy: Meg Riley
Planning Director, Strategic Planning: Elizabeth Cleveland
Production Company: Hue&Cry
Director: Jeff Boddy
Creative Director: Magnus Hierta
Executive Producer: Joe Montalbano
Producer: Colleen Hopkins
Production Coordinator: Abbey Reddington
Storyboard Artist: Timo Prousalis
Assistant Editor: Andrea De Leon
Designer: Shannon Rollins
Animators: Liam Ward, Timo Prousalis, Andrea De Leon
Set Design Company: Nix + Gerber
Set Designers: Lori Nix & Kathleen Gerber
Live-Action Shoot: The Branching
Executive Producer: Lucas Krost
Producer: Alexandra Krost
Director of Photography: Thomas Bingham
Production Coordinator: Adela Satrova
1st AC: Tony Summerlin
2nd AC: Jack Payne
Media Manager: Rex Teese
Gaffer: Chris Thompson
Key Grip: Mike Flinn
Swing: Patrick McLynn
Production Assistant: Alex Delarosa
Offline Post Production House: Running with Scissors
Head of Production: Brian Creech
Editor: Danny Reidy
Online Post Production House: Running with Scissors
Colorist: Drew Neuhart
Flame Artist: Chris Hagan
Music Company: Tiny Lion
Composer: Tiny Lion
Mix Company: Rainmaker
Mixer: Mike O’conner
Tags: United States, the martin agency, tic tac
 
 
 
 
 
 
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BBDO San Francisco: Uncle Ben's 'Kitchen Wall'

Agency: BBDO San Francisco
Client: Uncle Ben's
Date: August 2016
Uncle Ben's is on a mission to get kids cooking, and the rice brand has rolled out touching film created by BBDO San Francisco that might change the way people think about getting their young children involved with dinnertime meal prep. In the film, kids are shown mirroring their parents' actions in the kitchen, except the children are using toy foods and utensils while their moms & dads use real ones. When each child attempts to go into the kitchen to help out with the actual meal preparations, they aren't taken seriously, and are told to go back to playing with their toys. The film ends with the message, "Your kids want to learn to cook. They just need an invitation," reminding parents that learning to cook is a useful skill for kids to learn that can put them on a path to a healthier future. 
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Chief Creative Officer, Worldwide: David Lubars
Executive Creative Directors: Matt Miller/ Steven Rutter
Executive Producer: Patti Bott
Creative Directors: Alex Stainton /Jakub Szymanski
Art Director: Alyssa Collis
Copywriters: Nate Totten/ Stephanie Fernandes
Senior Account Director: Elana Shea
Account Director: James Campbell
Account Supervisor: Weina Cai
Account Executive: Divya Reddy
Director: Karen Cunningham
US Production Company: Slim Productions US
Prague Production Company: Milk and Honey
Editorial: Umlaut Films
Editor: Jessica Congdon
Tags: United States, Uncle Ben's, BBDO San Francisco
 
 
 
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David&Goliath: California Lottery 'Happy Dance'

Agency: David&Goliath
Client: California Lottery
Date: August 2016
To promote the California Lottery's 10x, 20x, 50x and 100x the Money Scratchers, which give winners the chance to multiply their winnings, David&Goliath has created a film called 'Happy Dance' that shows "one lucky winner’s celebratory dance grow bigger and bigger as his prizes multiply until he’s doing an epic, show-stopping dance routine throughout a local grocery store."
Credits:
 
 
 
 
 
Founder & Chairman: David Angelo
Chief Creative Officer: Colin Jeffery
Executive Creative Director: Bobby Pearce
Creative Director: Greg Buri
Creative Director: Basil Cowieson
Senior Copywriter: Matt Kappler
Senior Art Director: Sheldon Melvin
Strategic Planning Director: Kristen Knape
Strategic Planner: Chris Kwak
Managing Director of Broadcast Production: Paul Albanese
Executive Producer: Curt O’Brien
Senior Broadcast Producer: Brandon Kusher
Director of Business Affairs: Rodney Pizarro
Business Affairs Manager: Camara Price
Associate Business Affairs Manager: Travis Kohler
Group Account Director: Stacia Parseghian
Account Director: Janet Wang
Account Supervisor: Lindsay Brown
Account Executive: Alyssa Meredith
Account Coordinator: Alex Petosa
Project Manager: Mike Antonellis
Chief Digital Officer: Mike Geiger
Director of Digital Production: Peter Bassett
Senior Digital Producer: Noah Luger
Tech Lead: Ardon Hall
Associate Developer: Mariano Echegoyen
Senior Interactive Art Director: Steven Lau
Junior Interactive Designer: Akilah Passmore
UX Lead: John Randall
Director of Print Services: Meredith Walsh
Senior Art Producer: Andrea Rosenfeld
Production Company: Biscuit Filmworks
Director: Clay Weiner
Director of Photography: Eric Schmidt
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Line Producer: Cindy Becker
Sales Representatives: Dana Balkin, Frank Antonoff, Allie O’Brien
Editorial House: Spinach
Editor: Ben McCambridge
Assistant Editor: Moss Eletreby
Producer: Jonathan Carpio
Telecine: Company 3
Colorist: Sean Coleman
Online & VFX: Method Studios
Flame Artist: Noah Caddis
Executive Producer: Robert Owens
Producer: Paula Jimenez
Music: Beacon Street Studios
Mix House: Lime Studios
Sound Mixers/Engineers: Mark Meyuhas
Assistant Engineer: Peter Lapinksi
Producer: Susie Boyajan
Tags: United States, David&Goliath, California Lottery
 
 
 
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Beef & Sage: Xyience 'Pond Pondering'

Agency: Beef & Sage
Client: Xyience
Date: August 2016

Sports broadcaster Samantha Ponder is starring in a tongue-in-cheek campaign for energy drink Xyience that features her pondering near “Ponder’s Pond.” Since she doesn’t have to worry about “bad taste or calories” with Xyience, she’s freed up to think about life’s most pressing questions, like whether or not dogs realize that humans are filled with bones.

Credits:
 

Co-Executive Creative Directors: Will Elliott, Kirk Johnson
Sr. Writers: Will Elliott, Kirk Johnson
Writer: Mac Blake
Producer: George Sledge
Director: Beef & Sage
Director of Photography: Mike Simpson
Post: Beef & Sage
Color: NTropic
Original Music: Rich Schonberg
Sound Design + Final Mix: Keyland Sound

Tags: United States, Xyience
 
 
 
 
 
 
 
 
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The Buntin Group: Perkins 'Bill Cowher'

Agency: The Buntin Group
Client: Perkins
Date: August 2016
Former Pittsburgh Steelers coach Bill Cowher is starring in a campaign for Perkins Restaurant and Bakery just in time for football season. The videos, which are running on TV and online, were created by Nashville-based The Buntin Group.
Credits:
 
 
 
 
 
SVP, Deputy Creative Director: Ray Reed SVP, Group Creative Director: Tom Cocke Senior Art Director: Don Bailey Senior Art and Digital Design Director: Jeff Parson Art Director, Content: Brittany Chapman Social Media Manager: Tori Waddell SVP, Director of Content Production: Tom Gibney Associate Content Producer: Paige Shafrath SVP, Group Brand Director: Alex Plewinski Associate Brand Director: Mallory Bradley Brand Manager: Morgan Powell Associate Director, Channel Engagement: Christine Poss Channel Engagement Manager: Draper Matthews Channel Strategist: Zach Frost Senior Project Manager: Marissa Harkai Senior Print Production Manager: Nancy Gullette Proofreader: Sherry Hames Production Partners: MacGuffin Films, NY Director (Live action): Christopher Bean Director (Food): Nick Fugelstad Executive Producers: Gloria Colangelo & Sam Wool Post Production Partners: Filmworkers Club, Nashville Editor/VFX Artist: Tim Moore Colorist: Jimmy Cadenas Producer: Kenny Barrickman
Tags: United States, The Buntin Group, Perkins
 
 
 
 
 
 
 
 
 
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Grey New York: Volvo 'Song Of The Open Road'

Agency: Grey New York
Client: Volvo
Date: August 2016
Grey New York has created a campaign for Volvo to promote the automaker's new S90 luxury sedan. According to Grey, the video "draws inspiration from the words of the legendary poet, Walt Whitman, and his 'Song of The Open Road.'"
Credits:
 
 
 
Chief Creative Officer: Andreas Dahlqvist
Executive Creative Director: Matt O’Rourke
Art Director: Denise O’Bleness
Copywriter: Walt Whitman
Executive Production: Townhouse
Townhouse President: Bennett McCarroll
Townhouse Director of Integrated Production: James McPherson
Townhouse Producer: Lauren Tuttman/Erik Iverson
Townhouse Assistant Producer: Jacob Herman
Townhouse Music Producer: Ben Dorenfeld
Production Company (location): Iconoclast / Anonymous
Director: Niclas Larsson
Director of Photography: Jeff Cronenweth
Editor (person & company): Alvaro Del Val, UpperCut
Music/Sound Design (person & company): Dan Romer, Composer / Alvaro Del Val, UpperCut
Principal Talent: John Meyer
Tags: United States, volvo, Grey New York
 
 
 
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72andSunny: Truth Initiative '#Squadless'

Agency: 72andSunny
Client: Truth Initiative
Date: August 2016
Anti-smoking nonprofit Truth Initiative unveiled a campaign called '#Squadless' during MTV's Video Music Awards to remind kids that smoking can seriously harm their wallets. Created by 72andSunny, the video highlights research that states "smokers earn 20% less cash than non-smokers." 
Credits:
 
 
 
Chief Creative Officer: Glenn Cole
Executive Creative Director: Matt Murphy
Group Creative Director: Mick DiMaria
Group Creative Director: Justin Hooper
Creative Director/Designer: Allbriton Robbins
Sr. Writer: Stephania Silveira
Designer: Mindy Benner
Designer: Natalie Seitz
Writer: Matt Garcia
Writer: Reilly Baker
Writer: Drew Burton
Executive Producer: Molly McFarland
Senior Film Producer: Angela R. Barber
Film Coordinator: Ian Donnelly
Group Strategy Director: Scott Jensen
Strategy Director: Kasia Molenda
Strategist: Alexandra Mathieu
Social Strategist: Luke Yun
Sr. Data Strategist: Thomas Steiner
Group Brand Director: Mike Parseghian
Brand Director: Kristine Soto
Brand Manager: Sarah Donze
Sr. Brand Manager: Jourdan Merkow
Brand Coordinator: Marie Simoni
Director, Partnerships and Legal: Amy Jacobsen
Manager, Partnerships and Legal: Amy Sharma
Jr. Manager, Partnerships and Legal: Ryan Alls
Production: Hungry Man Productions
Director: Dave Laden
Managing Partner/Executive Producer: Kevin Byrne
Executive Producer/Director of Sales: Dan Duffy
Executive Producer/Partner: Mino Jarjoura
Executive Producer/HOP: Jacki Sextro
Executive Producer: Caleb Dewart
Producer: Craig Repass
Production Supervisor: Steve Ruggieri
Post: Cut + Run
Editor: Jay Nelson
Assistant Editor: Connie Chuang
Executive Producer: Michelle Eskin
Producer: Annabelle Dunbar Whittaker
Color: CO3
Colorist: Mike Pethel
Executive Producer: Rhubie Jovanov
Sr. Producer: Matt Moran
VFX + Finishing: Jogger Studios
Creative Director: David Parker
Lead Flame Artist: Shauna Prescott
Flame Artist: Jameson DeSantis and Cole Schreiber
Flame Assist: Jorge Tanaka
Executive Producer: Rich Rama
Producer: Ben Sposato
Production Coordinator: Erica Cruz
Original Music: Squeak E. Clean Productions, Inc.
Composer: Justin Hori
Executive Producer: Amy Crilly
Sound Design + Final Mix: On Music & Sound
Mixer/Composer: Chris Winston
Tags: United States, truth
 
 
 
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TBWA\Chiat\Day LA: Gatorade 'Serena Williams’ Match Point'

Agency: TBWA\Chiat\Day LA
Client: Gatorade
Date: August 2016
Gatorade has partnered with Snapchat to launch a new 8-bit video game starring Serena Williams to mark the beginning of the US Open. The game is available on ESPN's Snapchat Discover channel and at SerenaMatchPoint.com. Accoeding to the agency behind the game, TBWA\Chiat\Day LA, "Serena Williams’ Match Point is the first multi-level video game playable in a Snapchat ad, and takes users through 22 levels of tennis, one for each of the 22 Grand Slam singles titles she has won over the course of her 17-year career."
Credits:
 
 
 
 
Chief Creative Officer: Brent Anderson
Executive Creative Director: Renato Fernandez
Copywriter: Parker Adame
Art Director: Matt Paterno
Chief Production Officer: Tanya LeSieur
Director of Production: Brian O'Rourke
Director of Digital Production: Nathan Pitzel
Executive Integrated Producer: Kat Urban
Managing Director: Jerico Dig Cabaysa
Brand Director: Robyn Morris
Brand Manager: Tommy Cottam
Executive Project Manager: Alice Pavlisko
Group Planning Director: Scott MacMaster
Global Planning Director: Martin Ramos
Planning Director: Abigail Weintraub
Planner: Matt Bataclan
Director of Business Affairs: Linda Daubson
Senior Business Affairs Manager: Laura Drabkin
Associate Business Affairs Manager: Mirielle Smith
Production Company: Ludomade
Tags: United States, Gatorade, TBWA\Chiat\Day LA
 
 
 
 
 
 
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Creative Works 31 August winners featuring Wieden + Kennedy Portland, School of Thought, Oliver and Acne

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The winners of the latest Creative Works have been revealed in the 31 August issue of The Drum.

Check out the top creative work picked by The Drum UK and US readers, our sponsor, Workfront, and this issue's creative director Jenny Nicholson, group creative director, McKinney. 

Creative Director's Choice 

Wieden + Kennedy Portland: Nike 'Unlimited You'

Agency: Wieden + Kennedy Portland
Client: Nike
Date: August 2016
Nike rolled out a playful spot during the Olympics opening ceremony last week called 'Unlimited You.' Created by Wieden + Kennedy Portland, the spot features a number of athletes, including tennis star Serena Williams and distance runner Mo Farah. The ad tells the story of "a narrator who motivates athletes to achieve amazing things they never dreamed they could," according to the agency, but ends with a surprising twist. 
Credits:
 
 
Global Creative Directors: Alberto Ponte, Ryan O’Rourke
Interactive Director: Dan Viens
Copywriter: Edward Harrison
Art Director: Susan Land
Global Executive Producer: Matt Hunnicutt
Senior Agency Producer: Ross Plummer
Agency Post Producer: Shelley Eisner
Agency Production Assistant: Emily Knight
Digital Producer: Keith Rice
Art Production: Amy Berriochoa, Krystle Mortimore, Jennifer Spillers
Project Management: Christina Kim
Studio Design Manager: Alicia Kuna
Studio Designer: Edgar Morales
Retoucher: Frazer Goodbody
Motion Production/Design: Tori Herbst/Carlos Enciso
Strategic Planning: Andy Lindblade, Nathan Goldberg, Brandon Thornton, Reid Schilperoort
Media/Comms Planning: Danny Sheniak, John Furnari, Brian Goldstein, Jocelyn Reist
Account Team: Chris Willingham, Alyssa Ramsey, Corey Woodson, Anna Boteva, Carly Williamson
Production Company: PRETTYBIRD
Director: The Daniels
Executive Producer: Ali Brown, Suzanne Hargrove
Line Producer: Jonathan Wang
Director of Photography: Larkin Seiple
Production Designer: Mark Snelgrove
Editorial Company: Rock Paper Scissors
Editor: Angus Wall
Assistant Editor: Lauren Dellara
Post Producer: Chris Noviello
Executive Post Producer: Helena Lee
VFX Company: Mill LA
Creative Director: John Leonti
2D Lead Artist: James Allen
2D Artists: Brad Scott, Alex Candish, Peter Sidoriak, Rob Winfield, Joseph Zaki, Tommy Smith, Daniel Thurreson, Glyn Tebbutt, Greg VanZyl, Tim Bird, Jake Albers, Sam Evenson, Don Kim, Jake Albers, Adam Lambert
Matte Painting: Andy Wheater, Jie Zhou
Art Support: Dylan Streiff, Gary Marschka
Senior VFX Producer: Will Lemmon
VFX Producer: Anastasia von Rahl
VFX Supervisor: John Shirley
Company: Mill LA
Colorist: Greg Reese, Adam Scott
Color Producer: Thatcher Peterson
Artist : FNDTY
Track Name: Never Die
Music/Sound/Mix Company: Lime Studios
Audio Mixer: Rohan Young, Jeff Malen
Audio Assistant: Ben Tomastik, Lisa Mermelstein
Executive Producer: Susie Boyajan
Tags: United States, nike, Wieden + Kennedy Portland
 
 
 
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It almost feels like cheating to pick this one, with its combination of brand, budget and big, global moment. But too bad, I’m picking it. The Olympics are always stuffed with heartfelt, tearjerker ads that play up the emotional stakes of sports. 

Even the other two WK spots in the mix for voting do that (“The Corner” and “We the People”). I love it when Nike gets playful and this is about as playful as it gets. Plus, it’s one of the few two-minute spots where I didn’t find myself thinking it would’ve been better as a 60-second ad.

Jenny Nicholson, group creative director, McKinney

UK Readers' Favourite

OLIVER: Northern 'We are Northern'

Agency: OLIVER
Client: Northern
Date: August 2016
Train company Northern, the largest UK rail network outside London, has launched a £2 million integrated marketing campaign, spanning TV, radio, out-of-home, digital, employee engagement, PR and experiential.
The campaign is the biggest Northern has ever run and the activity reinforces its new ‘We are Northern’ positioning, highlighting the lasting memories a great day out by train can create. No other single transport provider can take you as far and wide across the North as Northern can.
 
Credits:
 
 
Chief Executive Officer: Sharon Whale
Additional Credits: Media Planning and Buying: Mediacom
Tags: Europe, northern, ad of the week, creative works, best commericals, latest ads
 
 
 
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Train company Northern has launched a £2m integrated marketing campaign spanning TV, radio, out-of-home, digital, employee engagement, PR and experiential. The biggest push Northern has ever run, the activity reinforces its new ‘We are Northern’ positioning, highlighting the lasting memories a great day out by train can create.

US Readers' Favourite

School of Thought: San Francisco Department of the Environment 'Real Foodies Compost'

Agency: School of Thought
Client: San Francisco Department of the Environment
Date: August 2016
School of Thought has created a campaign for the San Francisco Department of the Environment that encourages city dwellers to compost their food instead of pitching it in the trash. The campaign includes a microsite, video, out-of-home ads and other elements. 
Credits:
 
 
Creative Directors: Tom Geary, Ben Bellayuto
Art Directors: Ben Bellayuto, Greg Rackages
Copywriter: Nick Comney
Executive Creative Director: Tom Geary
Senior Editor: John Buscaglia
Account Director: Rachel Newell
Account Manager: Karina Kondachkova
Agency Producer: Jenny Hardin
Media Supervisor: Ryan Gelow
Media Strategist: Zuleika Mohammad
Production Company: Kaboom Productions
Director: Adam Karsten
Executive Producer: Lauren Schwartz
Producer: Steven Sills
Stylist: Jackie Slade
Production AD: Danielle Clemenza
Music: Music Orange
Composers: Ben Bellayuto, Music Orange
Client Lead: Friday Apaliski
Tags: United States, San Francisco Department of the Environment, School of Thought, ad of the week, latest ads, Best Commercials, creative works, creative work of the week
 
 
 
 
 
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School of Thought has created a campaign for the San Francisco Department of the Environment that encourages city dwellers to compost their food instead of pitching it in the trash. The campaign includes a microsite, video, out-of-home ads and other elements.

Sponsor's Choice

ACNE: IKEA 'Let's Relax'

Agency: ACNE
Client: IKEA
Date: August 2016
In the new film 'Let’s relax', Ikea wants to start a conversation about the expectations that make our lives unnecessarily demanding and help people say "goodbye" to stress and "hello" to the joy of cooking, eating and being together.
Credits:
 
 
Creative Director: Johan Holmgren
Art Director: Cecilia Dufils
Copywriter: Markus Bjurman
Additional Credits: Executive Producer: David Olsson
Creative IKEA: Fredrik Preisler
Creative IKEA: Katie Copeland
Creative Director IKEA: Morten Kjaer
Head of planning IKEA: Morten Lundholm
Project manager IKEA: Mia Malmström
Producer: Fredrik Skoglund
Director: Tompa & Rondo
Director of Photography: Anders Jedenfors
Final Art: Oliver Juan
Production Company: ACNE
 
Tags: UK, Ad of the Day, Best Commercials, latest ads, acne, ikea, creative works
 
 
 
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In the new film ‘Let’s Relax’ Ikea has decided to address a very modern problem with an 18-century masterpiece. Taking a very different approach to the quirky, contemporary campaigns we’re use to seeing from the Swedish furniture brand, the aim of this film is to encourage people to overlook the expectations and modern day pressures that make our lives unnecessarily demanding. Acne, the agency behind the film, has beautifully captured an issue that most modern families can relate to, with a fun, memorable campaign. 

Jada Balster, marketing director EMEA, Workfront

Loco, JDO, The Partners, WCRS, Music and Krow also feature in the 31 August issue of The Drum. To keep on top of the latest design, advertising and creative projects from around the globe visit our Creative Works homepage

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Creative Work of the Month: DNA Seattle, Isobar, Innocean, WCRS and more in the running

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September has arrived meaning it’s time to find out which work will take home the title of Creative Work of the Month for August.

A stellar month for work from EMEA, APAC and the Americas, we see WCRS, Isobar, Innocean and DNA Seattle to name a few battling it out.

Voting for Creative Work of the month will be open until 12pm (UK time) on Friday 2 September, with the winner announced shortly afterwards on The Drum website.

As always votes will be counted from our five-star rating system with the winner decided from the average rating and number of votes cast.

Who wins, you decide…

Isobar: National Geographic 'A Peranakan Heritage'

Agency: Isobar
Client: National Geographic
Date: August 2016
To promote a documentary series about Peranakan heritage, Isobar has created a digital campaign and offline exhibition to highlight some of the highlights and give people a sneak peak into the culture and history.
The digital campaign is centred on a game in which people need to find traditional Peranakan items within a room and answer questions.
An exhibition will also be launched in August in Malaysia, to promote the start of the series. 
Credits:
 

 

 
 
 
Agency: Isobar
Tags: Asia, Peranakan, National Geographic, ad of the week, creative works, Best Commercials, latest ads
 
 
 
 
 
 
 
 
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DNA Seattle: Puget Sound Energy 'Danger from Downed Power Lines' and 'Rotten Egg Smell'

Agency: DNA Seattle
Client: Puget Sound Energy
Date: August 2016
In partnership with animation studio House Special, DNA Seattle has created two short videos for Puget Sound Energy to help position the company as one that is available to help during times of danger. A safety campaign of sorts, one of the videos features a Sasquatch who encounters a downed power line, while the other shows a poodle & dog groomer who become suspicious when they smell rotten eggs in the salon and are concerned when they realize that it could be a gas leak. 
Credits:
 

 

 
 
 
CD: Kammie McArthur
ACD: Lianne Onart
Writer: Shannon Burke
Producer/Video: Molly Woodruff
Producer/Photoshoot: Ash Fell
Account Supervisor: Kristen Baker
Animation Production: HouseSpecial
Creative Director: Kirk Kelley
Animation Director: Mark Gustafson
Executive Producer: Lourri Hammack
Senior Producer: Rebecca Bowen
Art Director: Gee Staughton
Production Designer: Gesine Krätzner
DP: John Nolan
Editor: Cam Williams
Flame Artist: Rex Carter
Music: Pico Sound
Sound Design: John Buroker/Hearby Sound
Tags: United States, DNA Seattle, Puget Sound Energy, ad of the week, latest ads, Best Commercials, creative works, creative work of the week
 
 
 
 
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White Bear Studio: Hot Chiu 'Brand design'

Agency: White Bear Studio
Client: Hot Chiu
Date: August 2016
White Bear Studio's challenge was to create an unforgettable and vibrant brand, one that would be instantly recognisable. It needed to evoke the energy of traditional Asia but appeal to a more contemporary adventure seeking Western audience.  
White Bear's design inspiration came from researching Asian heritage; it was during this research they discovered that each Asian country has a national Dragon. As each flavour was based on the great tastes of China, Japan and Thailand this concept married superbly with the brand story. The perfect metaphor for an Asian hot sauce that awakens your taste buds and fires up your senses. 
Credits:
 

 

 
 
 
Creative: Martyn Garrod, Kelly Mackenzie
Tags: Europe, ad of the week, latest ads, Best Commercials, creative works
 
 
 
 
 
 
 
 
 
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School of Thought: San Francisco Department of the Environment 'Real Foodies Compost'

Agency: School of Thought
Client: San Francisco Department of the Environment
Date: August 2016
School of Thought has created a campaign for the San Francisco Department of the Environment that encourages city dwellers to compost their food instead of pitching it in the trash. The campaign includes a microsite, video, out-of-home ads and other elements. 
Credits:
 

 

 
 
 
Creative Directors: Tom Geary, Ben Bellayuto
Art Directors: Ben Bellayuto, Greg Rackages
Copywriter: Nick Comney
Executive Creative Director: Tom Geary
Senior Editor: John Buscaglia
Account Director: Rachel Newell
Account Manager: Karina Kondachkova
Agency Producer: Jenny Hardin
Media Supervisor: Ryan Gelow
Media Strategist: Zuleika Mohammad
Production Company: Kaboom Productions
Director: Adam Karsten
Executive Producer: Lauren Schwartz
Producer: Steven Sills
Stylist: Jackie Slade
Production AD: Danielle Clemenza
Music: Music Orange
Composers: Ben Bellayuto, Music Orange
Client Lead: Friday Apaliski
Tags: United States, San Francisco Department of the Environment, School of Thought, ad of the week, latest ads, Best Commercials, creative works, creative work of the week
 
 
 
 
 
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Innocean Worldwide UK: Hyundai UK 'Car Wash'

Agency: Innocean Worldwide UK
Client: Hyundai UK
Date: August 2016
Innocean Worldwide UK has created a light-hearted and playful campaign to launch Hyundai’s new i20 Turbo Edition. The TV spot shows Hyundai Motorsports’ World Rally Championship Car, which is based on the road going model of the i20 – hurtling through a forest which then comes to an abrupt stop at a cattle grid. It then gently rolls through a quaint English village to raised eyebrows, before driving into a car wash to reveal the gleaming new i20.
Credits:
 

 

 
 
 
Creative Director: Andy Wyton, Chris Kirk
Additional Credits: Planning Director: Michael Herbert
Account Team: Marcus Cronan, Tim Manners, Caroline Rosenberg
Agency Producer: David Shute
Production Company: Thomas Thomas Films
Directors: Andy Poyiadgi
Executive Producer: Philippa Thomas
Producer: Trent Simpson
Editor: Final Cut
Audio: Factory
Post Production: Framestore
Tags: Europe, Hyundai, ad of the week, creative works, latest ads, Best Commercials
 
 
 
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Brave: Lovehoney 'Fuzzy Buzzy Slinky Kinky'

Agency: Brave
Client: Lovehoney
Date: July 2016
The new ad for Lovehoney, which received the Queen’s Award for Enterprise in April for boosting British exports, features bonking furry rabbits, cheeky spanking with a fly swatter and a happy, satisfied couple crashing on a bed in a post-coital glow.
The aim is to convert the millions of adults currently considering buying sex toys into Lovehoney customers by showing the added excitement sex toys can bring to a relationship along with the firm’s excellent customer service and discreet packaging.
 
Credits:
 

 

 
 
 
Creative Head: Caroline Paris
Additional Credits: Account Director: Claire Knowles
Senior Producer: Emma Smalley
Director: Mary Clerte
 
Tags: Europe, best commericals, latest ads, ad of the week, Lovehoney, brave
 
 
 
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iris Worldwide: Samsung 'This is TV without equal'

Agency: iris Worldwide
Client: Samsung
Date: August 2016
Samsung partners with global creative innovation network, iris Worldwide, to create an immersive with its top-of-the-range Samsung SUHD line up of televisions.
Titled ‘This is TV Without Equal’, the campaign moves the traditional focus on the TV and its features – to viewers’ reactions – to highlight the SUHD TV range’s superior picture quality and immersive viewing experiences. It used a set of 'social experiments' to create the reactions.
Credits:
 

 

 
 
 
Client: Samsung Electronics Southeast Asia & Oceania
Vice President, Marketing: Irene Ng
Digital Marketing Director: Kim Jaehoon
Digital Marketing Manager: Janice Lim
Agency: iris Worldwide
Regional Creative Director, APAC: Grant Hunter
Creative Group Head: Cheng Shu Yau
Senior Creative: Kenneth Chia
FA Artist: Evelyn Sow
Digital Director: Hans Sabastian
Senior Planner: James Honda-Pinder
Group Account Director: Margaret Leong
Senior Account Executive: Cai Xinyi
Tags: Asia, samsung, Iris Worldwide, ad of the week, Best Commercials, latest ads
 
 
 
 
 
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McCann New York: Tommee Tippee 'The Cutest Cause'

Agency: McCann New York
Client: Tommee Tippee
Date: July 2016
Baby product brand Tommee Tippee has rolled out a video that encourages moms to donate their old baby bottles and instead purchase the brand's Ultra Bottle. According to McCann New York, the agency behind the campaign, the Ultra Bottle's "innovative design makes the old, inferior bottles unnecessary." But instead of throwing away old bottles, Tommee Tippee has created 'The Cutest Cause' - a charitable effort that allows mothers to ship their used bottles to baby animals at the Cincinnati Zoo. According to McCann New York, "The Cutest Cause hang tags on Ultra Bottle packaging in select Babies ‘R Us stores across the U.S. include prepaid shipping labels addressed to the Cincinnati Zoo nursery, which customers can fix directly to the Ultra package and use this to ship out their secondhand bottle donations."
Credits:
 

 

 
 
 
Chief Creative Officer North America: Eric Silver
Co-Chief Creative Officers, McCann NY: Tom Murphy & Sean Bryan
Global Creative Director: John Mescall
Creative Directors: Jillian Goger & Matt Swinburne
Art Director: Lizzie Wilson
Senior Designer: Ethan Buller
Junior Designer: Shelby Hipol
Chief Production Officer: Nathy Aviram
Senior Integrated Producer: Craig Sklaver
Group Account Director: Laura Decker
Account Executive: Rebecca Boulton
Senior Strategist: Amanda Perring
Associate Project Manager: Megan Flannery
Senior Production Business Manager: Ken Krausgill
Tags: United States, mccann new york, Tommee Tippee, ad of the week, latest ads, Best Commercials, creative works, creative work of the week
 
 
 
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Zimmerman: Hhgregg 'FOBO'

Agency: Zimmerman
Client: Hhgregg
Date: August 2016
Florida-based Zimmerman has created a campaign for home appliance retailer Hhgregg that positions the brand as one that can cure "FOBO," or "fear of better options." Based off of research that states "69% of Millennials currently experience feelings of fear that better options may exist elsewhere," the campaign's two-minute video aims to "cure" shopping woes by showing viewers that Hhgregg offers "the largest selection of appliances compared to any other competitor on the market."
Credits:
 

 

 
 
 
Chief Strategy Officer: Michael Angelovich
EVP/Chief Creative Officer: David Nathanson
VP Lead Creative Director: Jesse Potack
VP Creative Director: Chad Garcia
VP Creative Director: Dan Gitlitz
Sr. Copywriter: Scott Katz
Sr. Editor/Designer: Drew Umland
EVP Director of Broadcast Production: Richard Nez
JSM Music
Tags: United States, hhgregg, zimmerman, ad of the week, latest ads, Best Commercials, creative works, creative work of the week
 
 
 
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OLIVER: Northern 'We are Northern'

Agency: OLIVER
Client: Northern
Date: August 2016
Train company Northern, the largest UK rail network outside London, has launched a £2 million integrated marketing campaign, spanning TV, radio, out-of-home, digital, employee engagement, PR and experiential.
The campaign is the biggest Northern has ever run and the activity reinforces its new ‘We are Northern’ positioning, highlighting the lasting memories a great day out by train can create. No other single transport provider can take you as far and wide across the North as Northern can.
 
Credits:
 

 

 
 
 
Chief Executive Officer: Sharon Whale
Additional Credits: Media Planning and Buying: Mediacom
Tags: Europe, northern, ad of the week, creative works, best commericals, latest ads
 
 
 
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Yamamoto: Xcel Energy 'Always Delivering'

Agency: Yamamoto
Client: Xcel Energy
Date: August 2016
In partnership with its new agency of record Yamamoto, Xcel Energy has released an integrated campaign called 'Always Delivering' that puts a spotlight on the company's customer service efforts as well as its commitment to producing & delivering energy in "responsible, clean and cutting-edge ways." Based off of the insight that "energy is on customers’ minds an average of just seven minutes a year, usually when they are having the occasional service issue or paying their bill,” the spots characterize "energy" as a red box that is delivered to each day to homes & businesses, giving viewers a better sense of just how important energy is. 'Always Delivering' will run across television, print, radio, digital, social and video in eight Western and Midwestern states. 
Credits:
 
Tags: United States, Yamamoto, Xcel Energy, ad of the week, latest ads, Best Commercials, creative works, creative work of the week
 
 
 
 
 
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WCRS: Duchenne UK 'World’s Strongest Boys'

Agency: WCRS
Client: Duchenne UK
Date: July 2016
Duchenne Muscular Dystrophy charity, Duchenne UK’s launch campaign enlists a cast of famous sporting heroes and other performers to create short films showcasing jaw-dropping feats of physical strength. 
Credits:
 

 

 
 
 
Executive Creative Director: Billy Faithfull
Creative Team: Conrad Swanston, Alex Bingham
Design: Howard de Smet
Additional Credits: Account Handling: Archie Tollast, Vicky Janaway
Agency Producer: Joseph Pawsey, Alex Honnor
Strategist: Stuart Williams
Production Company: Somesuch
Director: George Belfield
Production Company Producer: James Lowrey & Holly Abey
Editor: Vid Price @ Assembly Rooms
Post: Creative Outpost
Post Producer:  Kathryn Wiggington
Colourist: Houmam Abdallah @Electric Theatre Collective
Audio production: 750 MPH
Sound Design: Mike Bovill & Sam Ashwell
Campaign Photography: Kuba Wieczorek
Tags: Europe, Duchenne UK, WCRS, latest ads, Best Commercials, ad of the week, creative works, creative work of the week
 
 
 
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To keep up to date with the latest creative, advertising and design projects from across the globe visit our Creative Works homepage

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Creative Works: Featuring Havas Lynx, Now, The One Off, Karmarama and more

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Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'. 

We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 12 September.

For project information, credits and more hover over the 'i' icon or expand to full screen. 

To submit work for future publication contact Gillian West.

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

Pearlfisher: Little Dish 'Vision, voice and packaging structures'

Agency: Pearlfisher
Client: Little Dish
Date: September 2016
In 2006, Pearlfisher created the first chilled food brand designed specifically for toddlers and young children. Ten years on, Little Dish has become the icon of the Kids’ Chilled Meals category, but as an increasing number of brands follow in their footsteps, the pioneers of healthy food for kids wanted to rewrite the rules and set a new standard in children’s nutrition.
Having worked in partnership with nutritionist and Mum, Lucy Jones, to create a new range of perfectly nutritionally balanced toddler meals, called Little Dish pots & pies, Little Dish turned to Pearlfisher to develop a vision, voice and series of packaging structures that would bring the unrivalled nutritional credentials of the new meals to the fore. 
Credits:
 
 
 
Founding Partner & Chief Creative Officer: Jonathan Ford
Additional Credits: Managing Director: Darren Foley
Strategy Business Director: Jack Hart
Design Director: Fiona John
3D Design Director: Mike Beauchamp
Technical Project Manager: Jenny Cairns
Designer: James Taylor
Client Manager: Lucy Moss
Tags: Europe
 
 
 
 
 
 
 
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CHI&Partners: iD Mobile 'Do Your Own Thing'

Agency: CHI&Partners
Client: iD Mobile
Date: September 2016
Challenger mobile network iD has launched ‘Blind Fighter’ – the fourth in ‘Do Your Own Thing’: a series of campaigns exploring the lives of extraordinary individuals who have turned to inspirational methods to regain control over their own lives.
Launching on Facebook, ‘Blind Fighter’ is a three-part documentary examining the compelling story of Lee Hoy, a 28-year-old man in South Shields who has used mixed martial arts training to turn around his battle with blindness.
Created by Carl Storey at CHI&Partners, and directed by Ben Hanson and Simon Frost through CHI&Partners’ in-house production company Carbon, ‘Blind Fighter’ subtly navigates Hoy’s story in his own words. 
 
 
Credits:
 
 
 
Creative Partner: Micky Tudor
Creative Director: Dan Watts, Danny Hunt
Creative: Carl Storey
Additional Credits: Planner: Matt Nixon
Producer: Adam Henderson 
Business Director: Sam Lewis 
Account Director: Eliza Sloss
Production Company: Carbon
Producer: Nazneen Hosenie
Production assistant: Tom Katter
Directors:  Simon Frost & Ben Hanson
Editing: Carbon
Colourist: Simon Pearson
Animation: Thomas Brady, Kerry Akif & Riaz Farooq 
Director of Photography: Phil Thomas, Praxima
Audio: Scramble
Senior Sound Designer: Ollie Usher 
Sound Designer: Russell Bradley
Media Agency: Blue 449
Media Planner: Charlotte Clayton/Emma Putnam
Social Content Agency: AllTogetherNow
Social Content Planner: James Chanter
Social Content Account Manager: Ella Clay
Tags: Europe
 
 
 
 
 
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Purple Creative Design: Lacoste 'Explorateur social campaign'

Agency: Purple Creative Design
Client: Lacoste
Date: September 2016
Agency Purple Creative has just completed its first social campaign for Lacoste, featuring the brand’s Explorateur A/W 2016 footwear range. The campaign promotes Lacoste’s products within the multi-brand sports distribution environment of JD Sports.
Purple developed a creative approach and a complete set of assets to be used across social channels, to sell Lacoste’s AW16 range of Explorateur footwear. This includes a pool of imagery, animations and photomontages – all designed to work seamlessly across different social networks.
Lacoste’s existing look has always been stylish and clean cut. Purple Creative aligned the Explorateur range communication style to the world of JD Sports’ audience: 20-24 years old, urban, mobile-focused, creative and socially active.
 
Credits:
 
 
 
Creative Director: Phil Joyce
Copywriter: Andy Harding
Additional Credits: Production Manager: Sarah Green
Designer: Darren Ammar
Tags: Europe
 
 
 
 
 
 
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Karmarama: Plusnet 'Made That Way'

Agency: Karmarama
Client: Plusnet
Date: September 2016
Plusnet has launched an online video campaign as part of its direct response activity, aimed at targeting people in the market for renewing their broadband.
The campaign comprises of multiple creative variants aimed to leverage the various formats in which online ads are now served. Brand front man ‘Plusnet Joe’ pokes fun at the situations we often find ourselves in when faced with ‘yet another ad’ by cutting through to the unassuming viewer and making light of the situation.
The skippable formats aim to encourage viewers to stick around a bit longer rather than just hitting the skip button as soon as it’s presented, whilst the forced executions acknowledge the truth that they’ll be intruding on the viewers own time for the next 30 seconds and there’s not much the viewer or Joe can really do about it.
 
Credits:
 
 
 
Creative Director: Dickie Connell
Creative: Rob Donaldson, Joe Dennett
Additional Credits: Planner (Creative Agency): Matt Sadler
Account Director (Creative Agency): Alex Guyan
Agency Producer: Georgia Dickinson
Production Company: Kream
Director: Damien O Donnell
Producer: Paula Mackersey
Production Manager: Francesca Resteghini
Director of Photography: Peter Robertson
Offline Editor: Tom O Falherty (Screen Scene) and Jonah Maddox (Kream)
VFX Post House: Kream
Post Production Supervisor:  Anne Marie Downes
VFX Producer: Beverley Wells
Colourist: Scott Harris (Unit)
Sound Design: Grand Central Recording Studios
Tags: Europe
 
 
 
 
 
 
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Ogilvy & Mather Italy: Wind 'Con i tuoi occhi (With Your Eyes)'

Agency: Ogilvy & Mather Italy
Client: Wind
Date: September 2016
After “Dad,” and “A great day”, again this year Wind and Ogilvy & Mather have come together to produce a short subject that explores man’s relationship with communication—a poetic, yet light-hearted film that invites us all to use technology in a more conscious manner. 
The main character is a teenage girl who, like all her peers, lives in constant contact with her smartphone. It is her faithful companion, which she uses to take photos, make videos, and share every moment of her day online. The message conveyed by the film, however, is that there are moments which are to be experienced without the filter of an electronic device—moments that are best saved in one’s heart. By the end of the film, the young teen comes to this realization and puts down her phone in order to more fully enjoy her little sister’s dance recital, while everyone else has their face hidden behind their electronic filters. 
Once again, Wind and Ogilvy & Mather have produced a work of great relevance to our times, inviting us to take a close look at how we use technology and telling an important story with the directorial contribution of a sensitive poet in his own right, Giuseppe Capotondi. It is the story of one small gesture, but one that is rich with meaning, that of the need to set aside our phones once in a while and to once again look at life through our own two eyes. 
 
Credits:
 
 
 
Chief Creative Officer: Giuseppe Mastromatteo e Paolo Iabichino 
Client Creative Director: Giordano Curreri (Art director), Marco Geranzani (Copywriter) 
General Manager: Daniela Morone 
Client Service Director: Morena Sgarbi 
TV Producer: Francesca D'Agostino 
Film Production: Director: Giuseppe Capotondi 
DoP: Tat Radcliffe  
Production company: Mercurio 
Executive producer: Francesco Pistorio 
CDP: Annalisa De Maria  
Music: To Love Somebody -EagleEye Cherry
Tags: Europe
 
 
 
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DDB Brussels: IKEA 'Meet the Stars'

Agency: DDB Brussels
Client: IKEA
Date: September 2016
IKEA Belgium launched its new catalogue, and it did so with a surprisingly​ tongue-in-cheek ad, reminding us just how funny a bruised ego can be. A 2-minute commercial takes us behind the scenes of the 2017 IKEA catalogue photoshoot, and into the minds of the models featured in the iconic catalogue.
The IKEA catalogue is one of the most read books in the world. So it makes sense for the models to consider this their breakthrough moment. Their door opener to stardom. We listen in as they dream out loud of becoming household names in TV, modelling, acting, and mentally preparing themselves for a life in the spotlights.
 
 
Credits:
 
 
 
Creative Director: Peter Ampe, Odin Saille
Creative: Ralf De Houwer, Jonas Caluwe
Additional Credits: Subtitles: Jonathan d’Oultremont
Strategy: Dominique Poncin
Account Team: Francis Lippens, Annelies Nyns, Maria-Laura Laubenthal
PR, Press Coordinator: Kenn Van Ljisebeth
TV Producer: Brigitte Verduyckt
Production Company TVC: Caviar
Director: Amir Farhang
Executive Producer: Ilse Joye
Producer: Geert De Wachter
Tags: Europe
 
 
 
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The One Off: Armed Forces Careers Offices 'Armed Forces Careers Offices Sheffield'

Agency: The One Off
Client: Armed Forces Careers Offices
Date: September 2016
Following our work for Army Recruitment and the new vision for their Careers Centres, we were approached by the Royal Navy and Royal Air Force to align how all three services communicate together.
We photographed 45 Armed Forces personnel from all three services across a five-day shoot and updated the Sheffield flagship site to carry a reconfigured set of graphic assets all now set in an aligned and consistent style. The new space was designed with the same vision as the Army specific sites; providing key information for potential candidates in a clear and engaging way alongside inspirational and relatable imagery. The scheme is now being rolled out across the rest of the AFCO sites nationwide. 
Credits:
 
Tags: Europe
 
 
 
 
 
 
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McCann London: L’Oreal Paris UK '#YoursTruly'

Agency: McCann London
Client: L’Oreal Paris UK
Date: September 2016
The True Match #YoursTruly campaign, created by McCann London, features 23 of the UK’s most influential and inspirational ambassadors for diversity, each representing a different shade in the foundation range. The list of influencers ranges from model and campaigner Katie Piper, who believes that scars do not limit a person's sense of well-being, to enigmatic fitness guru AJ Odudu, who has expressed her frustration that as a young woman there was no make-up that matched her skin tone. The campaign also includes L’Oréal Paris's longstanding spokeswoman Cheryl Fernandez-Versini also features in the campaign.
The ambassadors share their stories about finding the perfect shade and how that can allow you to truly express your identity with confidence. The campaign, which breaks on 28 August, runs across TV, cinema and social media platforms, with a dedicated online hub hosting bespoke content.
 
Credits:
 
 
 
Creative Director: Robert Brown
Creative Lead: Regan Warner
Additional Credits: Managing Partner: Lisa Conway
Business Lead: Alison Webber
Account Director: Shelley Bowcher
Account Manager: Leyla Tezcan
Account Executive: Emma Reitman
Project Director: Louise Hawthornthwaite
Planning Partner: David Frymann
Junior Planner: Emily Ellis
Production Company: Storner
Director: Fabien Constant
Photographer: Flavien Prioreau
DOP: Arnaud Carney
Offline Editor: Maxime Gillier
Executive Producer: Pierre Garnier
SFX Post Production: Digital Conspiracy
Post Production: Tag
Tags: Europe
 
 
 
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Design Futura: Nike 'Unlimited Fight'

Agency: Design Futura
Client: Nike
Date: September 2016
Arcade Content’s Kyle Lewis directed Unlimited Fight, Nike’s tribute to South Africa’s 2016 Olympic Gold medallist, Caster Semenya.
The piece salutes Caster’s will to succeed even as her legitimacy as a female athlete has been continually contested on the grounds of society’s deep-seated fear of that which is different. Caster’s courage and determination is celebrated through a montage of powerful portraits of teenage girls staring into camera while a voiceover delivers a message about society’s tendency to hold female athletes back instead of allowing them to flourish.
Caster went on to win her race, taking a gold medal home to her country, while the film’s powerful message sparked a torrent of pride and enthusiasm across both South African and international social media platforms, with Caster herself being proud enough to share it on her social media.
 
Credits:
 
 
 
Creative: Gustav Greffrath, Bianca Vermaak
Additional Credits: Production company: Arcade Content
Producer: Lebogang Rasethaba, William Nicholson
Director: Kyle Lewis
DOP: Pierre De Villiers
Stylist: Kaley Meyer
Editor: William Kalmer, Deepend Post
Colourist: Craig Simonetti, Pudding
Music: Tapiwa Musvosvi
Sound company: Freq'ncy
Tags: Europe
 
 
 
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Now: betty 'A New Brand For a New Generation'

Agency: Now
Client: betty
Date: September 2016
betty is a new femcare brand aimed exclusively at 11-14 year olds that seeks to break down barriers and help them feel comfortable about talking about the things that are happening to their bodies. Anchored around betty.me and key social platforms, betty is aiming to be the go-to place for 11-14 year olds to find out all they need to know about growing up as well as fashion, love and health and wellbeing. The site will be the first ‘real’ lifestyle hub for this age group.
Launching with a full through-the-line campaign including cinema, social media, press, DOOH with an education programme for schools starting in the new year, betty has the vision to help this generation to become trailblazers - empowered to stop periods being an awkward taboo or stigma.
Credits:
 
Tags: Europe
 
 
 
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FCB Inferno: The Department of Business Innovation & Skills 'Get In Go Far'

Agency: FCB Inferno
Client: The Department of Business Innovation & Skills
Date: September 2016
TV & Branded Entertainment production company, Firecracker Films, has produced six profile films for FCB Inferno and The Department of Business Innovation & Skills to update perceptions of Apprenticeships in the UK by highlighting the many varied and exciting career opportunities they provide for young people.
 
 
 
Credits:
 
 
 
Additional Credits: Production Company: Firecracker Films
Executive Producer: Claire Finn
Head of Development: Ben Whitfield
Producer: Francesca Boyce
Head of Production: Tory Wright
Directors: Andrea Eisenhart, Ben Reid
Camera: Simon Niblett, Mike Timney, Stephen Robinson
Sound:  Andy Boag, Peter Eason, Paul Nathan
Post: Envy
Audio Post: Jungle
Tags: Europe
 
 
 
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Havas Lynx: HSS Hire with Cancer Research 'Sun Safety'

Agency: Havas Lynx
Client: HSS Hire with Cancer Research
Date: September 2016
HSS Hire, collaborating with Cancer Research UK are re-writing building site safety posters to include the world’s first ‘sun safety awareness’ graphic.
Skin cancer is a real and present danger among construction workers - builders are 9 times more likely to be diagnosed with skin cancer than any other profession - so we want to hammer home the seriousness of the problem and raise awareness. The outcomes we want? To change the behaviour of builders working outside to be ‘sun safe’; affect skin cancer statistics among builders in a positive way; and to position HSS Hire as a brand dedicated to customer safety and welfare.
 
Credits:
 
 
 
Art Director: Tom Richards
Copywriter: Mick McCabe
Designer: Sian Ford, Trevor Johnson
Additional Credits: Production Director: Simon Kemp
Tags: Europe
 
 
 
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Creative Works APAC: BBH China, Landor, PostVisual, TBWA Hong Kong and more

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Welcome to The Drum's APAC Creative Works.

As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.'

We've now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 6 Sept.

For project information, credits and more hover over the 'i' icon or expand to full screen.

To submit work for future publication, contact Charlotte McEleny.

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

Landor: John West 'John West Chilled'

Agency: Landor
Client: John West
Date: August 2016
The John West Chilled redesign aims to give a significantly more contemporary look and feel for the portfolio.
The new John West Chilled range is currently being trialed in Coles stores throughout VIC and TAS, with the national launch planned for October this year.
In addition to the packaging redesign, Landor have supported the in-store consumer product trial with the design of a branded point of sale stand which will feature in selected Coles stores throughout the trial period.
Credits:
 
 
 
John West Chilled Senior Brand Manager: Kristie Ellerton
Design: Landor Melbourne
Photography: Louis Petruccelli
Food Styling: Leanne Bennett-Jones
Tags: Asia
 
 
 
 
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ClearChannel: The Health Promotion Board 'Choose healthy and win big'

Agency: ClearChannel
Client: The Health Promotion Board
Date: August 2016

The The Health Promotion Board has launched a campaign to encourage healthier eating.

The campaign screens a familiar face played by Chua En Lai as Winston Leow aka Win Leow, and he engages users in a light-hearted and humorous way. When the onscreen button “Call Me” is activated by users, the screen transforms to give the audience the experience of a simulated phone call with Win Leow, who offers valuable tips to Singaporeans on how to choose healthy and win big with attractive prizes of up to $8,888 in cash and more.

The campaign runs for 2 weeks from 25 August to 07 September 2016 at 10 bus shelters located near high traffic areas such as Suntec City, SMU, Middle Road, Holland Village, Tanjong Katong, Dhoby Ghaut MRT, Kranji MRT and Kovan MRT.
 

Credits:
 

Media Agency: MEC Singapore
Creative Agency: Publicis Singapore
Media Owner: ClearChannel

Tags: Asia
 
 
 
 
 
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TBWA Hong Kong: Formula Electric Racing 'We Are All Drivers'

Agency: TBWA Hong Kong
Client: Formula Electric Racing
Date: August 2016
In the lead up to the Formula E racing spectacle in October, TBWA and Formula Electric Racing (Hong Kong) Limited has launched an integrated creative campaign that aims to capture the spirit of Hong Kong through the symbol of racing.
The campaign focuses on the idea that Hong Kong is full of individuals that strive for progress and uses influencers to tell the story.
‘We are all Drivers’ will run on television, print, outdoor, events, social media and digital. The campaign is unique because the 2016 FIA Formula E HKT Hong Kong ePrix is the first electric motorsport race in Hong Kong and the first motorsport event in the city for over 30 years.
 
Credits:
 
 
 
Client: Formula Electric Racing (Hong Kong) Limited
Creative Agency: TBWA\ Hong Kong
General Manager: Jan Cho
Executive Creative Director: Esther Wong
CSO, China: Milo Chao
Senior Strategist: Rochelle Wang
Director of Social: Karen Cheng
Social Content Creator: Jeco Chan
Head of Art: Joseph Wong
Creative Director, Digital: Joe Choi
Creative Director: Michele Salati
Associate Creative Director(s): Mikey Batt, Jason Pan
Copywriter, Chinese: Arnold Au
Art Director, Digital: Edward Law, Debbie Fung
Film Producer: Juno Kam
Senior Video Artist: Harry Yiu
Associate Account Director: Karen Tong
Account Executive(s) / Manager(s): Stephanie Lee, Natalie, Lau, Ashley Lee
Photographer: Almond Chu
Media Agency: PHD Media
 
Tags: Asia
 
 
 
 
 
 
 
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PostVisual: innisfree 'The Jeju flying bike'

Agency: PostVisual
Client: innisfree
Date: August 2016
innisfree, the Korean beauty brand known for its natural ingredients and eco-friendly philosophy, has been expanding globally in the last few years.
For its new store in Shanghai Disneyland, innisfree decided to do something different, by transporting consumers to its beautiful home base of Jeju island - virtually.
The Jeju Flying Bike, created by PostVisual, “flew” consumers from the 16.5 square meter store to the 1,650 square km island, a popular vacation spot for honeymooners and a Unesco World Heritage Site for its volcanic landscape.
By mounting a bike and donning the VR goggles, consumers fly to Jeju – at a speed that matches their pedaling. Descending from above the clouds and skimming the sea to fly around the island, they can “collect” natural ingredients such as canola blooms, green tea leaves and nutmegs, using eye-tracking technology. 
Credits:
 
 
 
Agency: PostVisual
Tags: Asia
 
 
 
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Kinetic Worldwide: Ford 'With Attitude'

Agency: Kinetic Worldwide
Client: Ford
Date: August 2016
Ford has created a ‘sensory’ experience in Indian airports, blowing air and smoke and emitting sound based on movement around its billboards.
The campaign, created by Kinetic Worldwide, aims to catch the attention of high net worth business and first class travelers in India specifically for the launch of Ford’s range car Mustang.
The billboards come with a red carpet, which is connected to the screen via Arduino technology. When a traveler approaches the carpet it triggers the billboard to emit wind, the noise of the revving of the Mustang engine and, for some of the billboards, emits artificial smoke.
Videos of the ads can be found on the agency's Instagram and Facebook.
Credits:
 
 
 
Agency: Kinetic Worldwide
Tags: Asia
 
 
 
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BBH Asia Pacific: Harbin Beer 'Happiness Without Borders'

Agency: BBH Asia Pacific
Client: Harbin Beer
Date: August 2016
Harbin Beer and BBH has created a campaign to connect communities through sport – organising actual sporting matches played across the border lines of China – the country with the most neighbouring countries of anywhere in the world. This has culminated in a powerful short film "Happiness Without Borders" that is released TODAY.
To truly prove how sport can unite us, Harbin Beer embarked on a massive 30 day journey that saw China play basketball with Myanmar, football with Mongolia, table tennis with Russia, cycling with Kazahkstan and paddle-boarding with Vietnam. All played across physical border lines. 
Credits:
 
 
 
Client: Harbin Beer - Joseph Lee, Verity Zhang
Chief Creative Officer: Johnny Tan
Group Creative Director: Yinbo Ma
Assistant Creative Director: Haoxi Lv
Art Director: Lyon Liao
Copywriter: August Cao
Account Service: Elvis Li, Rei Zhang, Ryan Law, Cobain Cheng
Agency producer: Weisian Lee, Mo Chan, Hon Foong Woo
 
Other Partner Agencies
Production House: MIC
Director: Lin Liu
Production house EP: Lanny Dong
Music Company: Fantasy Music
Composer: Chris Chow
Audio Mix: Fantasy Music
Producer: Yulane Tsai
Tags: Asia
 
 
 
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To keep up to date with the latest advertising, design and creative work from around the globe visit our Creative Works homepage where you can vote on which work you’d like to see crowned Creative Work of the Week and Creative Work of the Month. 

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Creative Work of the Month: Duchenne UK's 'World's Strongest Boys' triumph

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Duchenne UK’s ‘World’s Strongest Boys’ have taken over the Creative Works to win the latest Creative Work of the Month vote. 

Created by WCRS, the campaign looks to draw attention to the thousands of young boys living with degenerative disease Duchenne Muscular Dystrophy (DMD). 

Celebrating these boys’ strong, defiant spirit, the work juxtaposes the world of physical strength and fitness with their remarkable inner strength. 

At the time of the launch Duchenne UK founder and co-chief executive officer, Emily Crossley, said she hoped that the “brilliant and moving campaign will help galvanise an army of supporters willing to join out fight”. 

Billy Faithfull, executive creative director at WCRS, commented: “World’s Strongest Boys is a brand you can wear, a movement you can join, a cause you can back with a feat of strength, a purchase of merchandise or simply a share. We wanted to create something enduring for Duchenne UK, rather than a tactical piece of PR, by treating the cause as a sports brand might. We have big plans for how the brand and movement will grown in the future.” 

WCRS: Duchenne UK 'World’s Strongest Boys'

Agency: WCRS
Client: Duchenne UK
Date: July 2016
Duchenne Muscular Dystrophy charity, Duchenne UK’s launch campaign enlists a cast of famous sporting heroes and other performers to create short films showcasing jaw-dropping feats of physical strength. 
Credits:
 
 
Executive Creative Director: Billy Faithfull
Creative Team: Conrad Swanston, Alex Bingham
Design: Howard de Smet
Additional Credits: Account Handling: Archie Tollast, Vicky Janaway
Agency Producer: Joseph Pawsey, Alex Honnor
Strategist: Stuart Williams
Production Company: Somesuch
Director: George Belfield
Production Company Producer: James Lowrey & Holly Abey
Editor: Vid Price @ Assembly Rooms
Post: Creative Outpost
Post Producer:  Kathryn Wiggington
Colourist: Houmam Abdallah @Electric Theatre Collective
Audio production: 750 MPH
Sound Design: Mike Bovill & Sam Ashwell
Campaign Photography: Kuba Wieczorek
Tags: Europe, Duchenne UK, WCRS, latest ads, Best Commercials, ad of the week, creative works, creative work of the week
 
 
 
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To vote for the next Creative Work of the Week visit our latest round-up all of September’s weekly winners will be in the running for the next Creative Work of the Month. To keep up to date with the latest advertising, design and creative work from around the globe visit our Creative Works homepage

 

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US Creative Works: Featuring GSD&M, Droga5, Partners + Napier and more

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Welcome to The Drum's US Creative Works.

As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'

To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, September 14. 

To submit work for future publication, contact Minda Smiley.

GSD&M: Southwest 'Wanna Get Away'

Agency: GSD&M
Client: Southwest
Date: September 2016
 
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Chief Creative Officer: Jay Russell
Group Creative Directors: Scott Brewer, Ryan Carroll, Lara Bridger, Rafa Serrano
Art Directors: James Hoke, Gus Solis
Writers: Rusty Broome, Laura Canzano
Director of Production: Jack Epsteen
Executive Producer: Marianne Newton
Senior Producer: Alison Wagner
Account Service: Shawn Mackoff, Amy Lyon, Amy Rodgers, Meredith Nagel, Ana Leen
Marketplace Planning: Jennifer Billiot
Business Affairs Manager: Desiree Townsend
Project Manager: Elizabeth Stelling
Prod Company: O Positive
Director: Brian Billow
EP: Ralph Laucella
Producer: Devon Clark
DP: Mauro Fiore
Editor: Jay Nelson/Cut+Run
Assistant Editor: Nick Kondylas
EP: Bebe Baldwin
Stylist: Laura Eckert
Music: HUM
Tags: United States, Southwest, GSD&M
 
 
 
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Olson: Belize Tourism Board 'A Curious Place'

Agency: Olson
Client: Belize Tourism Board
Date: September 2016
 
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
Chief Creative Officer: Kevin McKeon
Creative Director/Copywriter: Ryan Inda
Experience Design Director: David Fiedler
Design Director: Joe Monnens
Copywriter: Andy Masur
Art Director: Brit Ryan
Designer: Sarah Youngquist
Brand Strategy Director: Liz Gray
Broadcast Producer: Mim Epstein
Print Producer: Kirsten O’Callaghan
Production Company: Drive Thru, Inc.
Director: Patrick Pierson
Director of Photography: David Schnack
Editor: Cody Brown
Music Producer/Stonetree Records: Ivan Duran
Audio Final Mix: Noware Media
Color Correction: Company 3
Studio Artist: Maria Erickson
Account Director: Rebekah Gustin
Account Supervisor: Jennifer Berg
Group Head, Project Management: Ali Napier
Tags: United States, Belize Tourism Board, Olson
 
 
 
 
 
 
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Partners + Napier: OAAA 'Vote to Count'

Agency: Partners + Napier
Client: OAAA
Date: September 2016
 
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
Account Director: Luke Madden
Project Manager: Melissa Smith
Copywriter: Matt Palmer
Art director: Gretchen Bye
Creative director: Pete VonDerLinn
PR: Becca Bellush
Social Media: Lydia de Martino
Design: Tyler Furstoss
Web: Geoff Harris, Marco Fesyuk, Andy Rose, Lia Abbott
Proofreader: Erin Dwyer
Tags: United States, OAAA, Partners + Napier
 
 
 
 
 
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Droga5: Dixie 'Deadzone Diners'

Agency: Droga5
Client: Dixie
Date: September 2016
In time for Labor Day weekend, Dixie rolled out a campaign featuring ‘deadzone diners’ - pop-up restaurants without cell phone service - in the hopes of encouraging people to put down their phones once in a while so they can actually enjoy some real human interaction. The initiative is part of Dixie’s ongoing ‘Be More Here’ campaign, which encourages people to enjoy meals without the distraction of texts, apps and calls. For its latest effort, the brand set up three ‘deadzone diners’ throughout Los Angeles to give people a chance to enjoy a free meal without the distraction of technology. At locations including a cave and a former Federal Reserve Bank vault, attendees could enjoy snacks like Dropped Call Carrots, No-Fi Pie and Can’t-Comment Croissants. Carla Hall, restauranteur and co-host of ABC’s ‘The Chew,’ helped create the menu for the event, and some of her recipes can be found on Dixie’s site. The paper products brand has also partnered with BuzzFeed to create content around its ‘deadzone diner’ campaign.
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Neil Heyman
Creative Directors: Devon Hong, Tara Lawall, Jeff Scardino
Copywriter: Mietta McFarlane
Art Director: Luke Chard
Jr. Copywriter: Ted Meyer
Jr. Art Director: Tommaso Fontanella
Executive Design Director: Rob Trostle
Design Director: Rich Greco
Senior Designer: Nate Moore
UX Designer: Brett Stiller
Design Intern: Ian Plath
Chief Creation Officer: Sally-Ann Dale
Head of Interactive Production: Niklas Lindstrom
Executive Interactive Producer: Tasha Cronin
Senior Social Producer: Chris Parke
Social Producer: Gabrielle Nicoletti
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Elaine Purcell
Strategist: Newman Granger
Senior Communications Strategist: Delphine McKinley
Senior Data Strategist: Brad Mumbrue
Data Strategist: Remy Lupica
Executive Group Director: Brett Edgar
Account Director: Ross Gillis
Account Manager: Ashton Atlas
Associate Account Manager: Kyra Gembka
Project Managers: Nicole Spaeth, Michelle Yee
Production Company: Snippies
Director: Roman Luck
DOP: Roman Luck
Executive Producer: Tom Dicerbo
Producer: Shelley Maclachlan
Editorial: Snippies
Editor: Tim Hickson
Assistant Editor: Jake Birnbaum
Executive Producer: Tom Dicerbo
Producer: Shelley Maclachlan
Post Production: Snippies
Executive Producer: Tom Dicerbo
Producer: Shelley Maclachlan
Music: APM
(Song/composer/etc. to suit): Pretty Baby
Sound: Snippies
Mixer: Tim Hickson
Experiential Production Company: na collective
Executive Producer: Jim Striebich
Producer: Nicolette Coan
Photographer: Rich Fury
Tags: United States, Dixie, droga5
 
 
 
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Mother New York: John's Barber Shop - Port Authority 'Salon Art'

Agency: Mother New York
Client: John's Barber Shop - Port Authority
Date: September 2016
Sick of looking at the "cheesy, aged posters and dated headshots" seen in New York City barbershops, Mother New York recently took it upon themselves to upgrade one NYC barbershop by providing it with glamour shots of its own employees. The pictures are now hanging in John's Barbershop in Port Authority, and were made free of charge by the agency. 
Credits:
 
Tags: United States, mother New York
 
 
 
 
 
 
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The Martin Agency: Kayak 'Travel Problem Solved'

Agency: The Martin Agency
Client: Kayak
Date: September 2016
In its latest campaign, Kayak is showing how great it would be if some of the travel site's capabilities could be transferred to other situations in life. For example, Kayak's price forecast tool analyzes travel searches to let its users know if they should book their flight now or wait - but what if every man could have a personal style forecaster that would let them know whether they should keep their man bun or chop it off? The campaign was created by The Martin Agency and is the shop's first work for the brand. 
Credits:
 
 
 
 
Chief Creative Officer: Joe Alexander
Executive Creative Director: James Robinson
Senior Copywriter: Jamie Umpherson
Senior Art Director: Marie Richer
Agency Producer: Kelly Sutton
Agency Executive Producer: John McAdorey
Business Affairs Manager: Juanita McInteer
Senior Production Business Manager: Kelly Clow
Group Account Director: Cara Watson
Account Director: Gabriella Eljaiek
Project Manager: Meredith Dempsey
Group Planning Director: John Gibson
Production Company: Tool of NA
Director: Benji Weinstein
Managing Partner: Oliver Fuselier
Executive Producer: Lori Stonebraker
Producer: Chris Scherk
Editorial Company: Cut + Run
Editor: Frank Efron
Executive Producer: Rená Martin
Producer: Evyn Bruce
Color: Nice Shoes
Colorist: Gene Curley
Finishing: Jogger Studios
End Cards: Hunter Gather
Audio Post Company: Heard City
Engineer/Mixer: Phil Loeb
Tags: United States, the martin agency, kayak
 
 
 
 
 
 
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Havas Worldwide New York: Dos Equis 'Meet the New Most Interesting Man in the World'

Agency: Havas Worldwide New York
Client: Dos Equis
Date: September 2016
Months after Dos Equis bid adieu to its original ‘Most Interesting Man in the World’ by sending him on a one-way trip to Mars, the beer brand has announced that French actor Augustin Legrand is now taking on the role. While Legrand will star in his first commercial for the beer brand next month, Dos Equis has rolled out a short video featuring the actor to give viewers a glimpse of what he looks like and what sorts of adventures he’ll be going on. According to Dos Equis, the new ‘Most Interesting Man in the World’ is a “rough and tumble guy, who remains a jack-of-all-trades hero that one would expect from the man bearing this infamous title.”
Credits:
 
 
Chief Creative Officer of the Americas: Toygar Bazarkaya
Chief Creative Officer of North America: Jason Peterson
Group ECD, Managing Director: Jason Musante
Executive Creative Director: Jim Hord
Group Creative Director: Keith Scott
Group Creative Director: Paul Johnson
Creative Director: Jonas Wittenmark
Creative Director: Tobias Carlson
Creative Director: Paul Fix
Associate Creative Director: Matthew Hock
Associate Creative Director: David Fredette
Global Chief Executive Officer: Andrew Benett
Global Chief Revenue Officer & Global Chief Marketing Officer: Matt Weiss
President of New York: Laura Maness
Group Account Director: Chris Budden
Account Director: Jamie Sundheim
Account Director: Michelle Garrard
Account Supervisor: Wendy Hu
Account Supervisor: Jenny Maughan
Chief Strategy Officer, North America: Tim Maleeny
Brand & Digital Strategy Director: Maggie Gross
Senior Strategist: Stacey Kawahata
Senior Strategist: Cassie Taylor
Director of Social Marketing: Larry Lac
Social Strategist: Rachel Korenstein
Social Coordinator: Katie Campo
Global Chief Content Officer: Vin Farrell
Head of Content, North America: Dave Evans
Head of Content, North America: Sylvain Tron
Executive Producer: Jill Meschino
Junior Producer: Lauren O’Driscoll
Junior Producer: Alex Zubak
Director of Broadcast Business Affairs: Cathy Pitegoff
Senior Broadcast Business Manager: Deborah Steeg
Senior Talent Specialist: Yvette Aponte
Production Company: Traktor
Director: Traktor
Director of Photography: Hoyte Van Hoytema
Executive Producer: Rani Melendez
Production Company: Rattling Stick
Executive Producer: Joe Biggins
Head of Production: Richard McIntosh
Controller: Christine Berentsen
Staff Coordinator: Hayley Wyett
Editorial Company: Final Cut
Editor: Rick Russell
Executive Producer: Stephanie Apt
VFX: The Mill
Chief Creative Officer NY: Angus Kneale
Executive Producer: Verity Graham
VFX Shoot Supervisor: Tara Demarco
Senior Flame Artist: Michael Smith
Sound Design: Yessian
Sound Designer: Weston Fonger
Executive Producer: Marlene Bartos
Telecine: Company 3
Colorist: Tom Poole
Producer: Clare Movshon
Audio: Sound Lounge
Sound Engineer: Tom Jucarone
Music: Beacon Street Music
Composers: Beacon Street Studios
Executive Producer: Adrea Lavezzoli
Tags: United States, Dos Equis, Havas
 
 
 
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JWT New York: Wild Turkey 'The Journey Begins'

Agency: JWT New York
Client: Wild Turkey
Date: September 2016

Wild Turkey has rolled out a spot starring Matthew McConaughey roughly a month after the Academy Award-winning actor joined the bourbon brand as its creative director. The ad is part of the Wild Turkey’s new global marketing campaign, ‘It’ll Find You,’ which aims to modernize the brand as the bourbon industry continues to enjoy a renaissance of sorts. McConaughey, who directed the spot, worked closely with J. Walter Thompson New York and RSA Films to execute the campaign. The campaign aims to position Wild Turkey as a drink for people who are comfortable in their own skin and aren’t afraid to do their own thing, which McConaughey reiterates in the ad when he states that the Gruppo Campari-owned brand is “not in a rush to be most popular, not in a rush not to be.” The song in the ad, a track by New Orleans-based The Hot 8 Brass Band, was personally selected by McConaughey

Credits:
 

Chief Creative Officer, New York: Brent Choi
Executive Creative Director: Eric Weisberg
Creative Director: Christopher Franzese
Art Director: Itai Inselberg
Copywriter: Sean Ellman
Planning Director: Barry Walker
Head of Content: Anthony Nelson
Head of Brand Production: Caroline Coleman
Director of Broadcast Talent: Jamie Whitfield
Business Affairs Manager: Emily Nargi
Project Manager: Elizabeth Malleus
Senior Art Buyer: Susanna Shields
Global Account Director: Meredith Steinman
Account Director: David Rimmer
Client Team: Melanie Batchelor, Jason Daniel, Thomas Simart, Dave Karraker, Jared Ricardo
Director: Matthew McConaughey
Production Company: RSA
Post-Production: Whitehouse Post

Tags: United States, Wild Turkey, jwt new york
 
 
 
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Creative Works: Featuring Specsavers, St Luke's, Don't Panic and more

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Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'. 

We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 19 September.

For project information, credits and more hover over the 'i' icon or expand to full screen. 

To submit work for future publication contact Gillian West.

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

Primate: Children 1st 'Create a Smile campaign'

Agency: Primate
Client: Children 1st
Date: September 2016
 
This is the first digital campaign from Children’s 1st and it won’t cost you a penny, you don't have to take a photo of yourself without makeup and you won’t be bombarded by further emails. Sign up literally takes less than a minute. Only if you tick a box will you receive further information throughout the autumn about the impact of our work for children.
Through the campaign we want to raise the public's awareness of the unacceptable levels of children being abused across Scotland today, sending a message of hope to children and their families that recovery is possible and that with the right support they will find new reasons to smile again. The campaign aims to build understanding of the critical role that Children 1st plays in helping children and their families to recover.
We are looking to get 5,123 people to create a smile and share on Facebook or Twitter. That figure represents the number of children who Police Scotland recorded as having been abused last year. https://createasmile.org.uk/
Credits:
 
 
 
 
 
 
Managing Director: Gordon McLachlan,
Creative Director: Espen Brunborg
Technical Director: Bart
Tags: Europe
 
 
 
 
 
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Specsavers Creative: Specsavers 'Pre Cog'

Agency: Specsavers Creative
Client: Specsavers
Date: September 2016
Stephen Fry returns to our screens as the voice behind Specsavers new £1 million TV advertising campaign to promote eye health. Airing Sunday 4 September, the commercial is a new spin on the familiar 'Should've gone to Specsavers' ads, highlighting the important role of the optometrist in looking after the nation's eye health.
The campaign also highlights Specsavers new partnership with the Royal National Institute of Blind People (RNIB), established to help transform eye health as part of a wider £3m education and awareness campaign. The ads show an optometrist helping people to avoid a series of potentially disastrous outcomes by intervening at just the right moment.
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Creative Director: Graham Daldry
Art Director: Naomi Bishop
Additional Credits: Head of Concept: Richard James
Director: David Lodge
Tags: Europe, specsavers
 
 
 
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TMW Unlimited: Dogs Trust 'The Big Scoop'

Agency: TMW Unlimited
Client: Dogs Trust
Date: September 2016
We may be a nation of dog lovers but with a population of 8 million dogs in the UK, unwanted dog mess in public places is a huge issue. Dog fouling is seen as one of the biggest nuisances blighting public places in the UK – more than littering, pollution, traffic and smoking. Local authorities in the UK received over 81,000 complaints about dog mess last year alone.
To mark this year’s The Big Scoop campaign, an initiative aimed at encouraging everyone to pick up after their dogs, we have provided eight areas in the UK with attention grabbing installations including poo bag dispensers, bench wraps and boards, posters and bin stickers that feature “love lines” from dogs to dog owners.
The installations can be found in Croydon, Fenland, Newcastle, Lisburn, Cornwall, Hastings, Flintshire and Fife.
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Chief Creative Officer: Graeme Noble
Creative Director: Jeff Bowerman
Associate Creative Director: Jamie Coggans
Associate Design Director: Rob Sindermann
Art Director: Fluff Higgins
Copywriter: Britt Collins, Rebecca Wardell
Additional Credits: Group Account Director: Jackie Bee
Account Director: Jamie Marks
Senior Planner: Victoria White
Tags: Europe, dogs trust
 
 
 
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St Luke's: Very.co.uk 'Different Sides: Day and Night'

Agency: St Luke's
Client: Very.co.uk
Date: September 2016
Very.co.uk is launching an integrated campaign, created by agency St. Luke’s, to celebrate the arrival of the autumn fashion collection for 2016. This follows the recent launch of Very.co.uk’s namesake fashion label V by Very for both men and women, which has received critical acclaim from fashion and lifestyle press since its debut to the industry in May.
Encouraging viewers to ‘See a Different Side’ to Very.co.uk’s fashion offering, the TVCs follow the life of a woman from her morning alarm to after work drinks in the evening.  A split-screen technique showcases the various aspects of the heroine’s multi-faceted life, as well as all the details of the clothes and accessories. It is set to ‘I love me’ by Meghan Trainor ft LunchMoney Lewis.
 
Credits:
 
 
 
 
 
 
 
 
 
 
Creative Director: Jules Vizard
Creative Team: Laura Stevens, Claire Wombwell
Additional Credits: Agency Producer: Caroline Angell
Planner: Rose Van Orden
Business Lead: Lara Poole
Account Director: Joanne Hill
Media agency: Vizeum
Production Company: Riff Raff
Director: Ivana Bobic
Editor:  Sam Jones at Cut and Run
Grade: Richard Reardon at MPC
VFX Producer: Thomas Cole at MPC
VFX Supervisor: Cynthia Lee at MPC
Music track: “I Love Me” by Meghan Trainor FT LunchMoney Lewis
Audio Post Production:  Phil Bolland at Factory 
Tags: Europe, Very.co.uk
 
 
 
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The Garage Soho: Simba 'Billboard Campaign'

Agency: The Garage Soho
Client: Simba
Date: September 2016
The campaign will run for 6 weeks throughout London Underground billboards, and takes the form of eye-catching photography of a deconstructed Simba Hybrid mattress being tested by a pair of playful mechanical glutes. The testing devices create continuity with the clever TV spot by John Hergarty of Bartle Bogle Hegarty, who has also backed Simba with investment through his new incubator The Garage Soho.
Continuing to bring to life the brand’s central insight that ‘people do much more in bed than just sleep’, the forthcoming poster campaign lets people know just how the Simba Hybrid offers unmatchable support no matter what happens on top of it. Focus is on the technological advance of combining 2,500 individual conical springs, that adjust to the activity or person, with a layer of responsive memory foam that moulds to shape.
Credits:
 
Tags: Europe
 
 
 
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grain media: WaterAid 'Help them do their business'

Agency: grain media
Client: WaterAid
Date: September 2016
WaterAid has unveiled a new campaign running across 17 UK TV channels and in cinemas. Directed by Guy Paterson the campaign looks to appeal to younger audiences, capturing supporters for the future.
 
Credits:
 
 
 
 
 
 
 
 
 
 
Director: Guy Paterson
DoP: Philipp Blaubach
Producer: Adam Mitchenall, Elena Andreicheva
Editor: James Branch
Post Production: Able
Tags: Europe
 
 
 
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Vibe Studio: Omnio 'Omnio Stroller: The World's First Wearable, Compact Stroller'

Agency: Vibe Studio
Client: Omnio
Date: September 2016
Vibe Studio has been appointed to create a 60” CG animation spot, in support to the funding and launch campaign for the Omnio Stroller. The video presents the product in three base colours, red, teal and grey and uses complex kinematics techniques to represent the folding sequence and transformation from stroller to backpack. Special attention has been paid to materials and textures particularly for the representation of the fabric elements. The result is a hyper-realistic 3D product animation set to present a ground-breaking design.
 
Credits:
 
 
 
 
 
 
 
 
 
 
Creative Director: Sandra Solomonea
Senior Art Director: Radu Prepeleac
Tags: Europe
 
 
 
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M&C Saatchi Stockholm: Com Hem 'Come Home to more powerful experiences'

Agency: M&C Saatchi Stockholm
Client: Com Hem
Date: September 2016
Earlier this year, M&C Saatchi Stockholm was appointed the lead agency for Com Hem, Sweden’s leading provider of Digital TV and broadband. Com Hem (which translates as ’Come Home’ in Swedish) has a far superior product offering: Sweden’s fastest broadband and widest range of TV and Play services. To reflect this, we developed the concept “Come Home to more powerful experiences”. 
This latest campaign takes us below the surface down, down to crystal clear waters to illustrate how Com Hem’s superfast broadband enables you to stream film in pure sparkling HD. 
The film was shot just outside Malta by one of the world’s best underwater photographers Eric Börjeson and was directed by Gustav Johansson (New Land).
 
Credits:
 
 
 
 
 
 
 
 
 
 
Additional Credits: Production company: New Land 
Director: Gustav Johansson
Executive Producer: Alexander Blidner
Producer: Joel Rostmark
DoP: Niklas Johansson
UW: Eric Börjeson
VFX/Post production company: Swiss
Agency Producer: Mattias Colldén
Musik: M83 – Outro
Tags: Europe
 
 
 
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Appartment 103: LaLomba 'Brand design'

Agency: Appartment 103
Client: LaLomba
Date: September 2016
Boutique branding and packaging design agency Appartement 103 has worked with Ramon Bilbao, part of Diego Zamora Group, to create LaLomba: a new top-end rosé sub-brand that represents the most special wine of the range. Being currently the fastest growing winery in Rioja and widely regarded as one of the country’s most innovative producers in the premium segment, this launch positions Ramon Bilbao as the “terroir” reformers from Rioja.
Appartement 103 was briefed to develop a new brand that would convey the innovative DNA of Ramon Bilbao’s brand with a premium and sophisticated image, targeting fashionable consumers and following the international trends that acclaim rosé wines worldwide. Following recent insights of the market, the Spanish top wine sector is starting to strongly defend the “terroir” as a key quality indicator, Lalomba was created to reclaim the “terroir” as the best characteristic to identify the authenticity and exclusivity of a wine.
Credits:
 
 
 
 
 
 
 
 
 
 
Creative Director: Marc Savary
Tags: Europe
 
 
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Don't Panic: Save the Children '#Classof16'

Agency: Don't Panic
Client: Save the Children
Date: September 2016
The video, ‘Go Back to School with the #Classof16’, was created by creative agency Don’t Panic. It features children on their first day of school, holding up signs stating their dream job. Children featured in the video are from the UK as well as developing countries around the world.
The campaign asks parents to share a photo of their child on their first day of school (whether it’s their first day ever, or simply their first day back) holding up a sign stating their dream – dancer, fireman or even elephant – using hashtag #Classof16
Credits:
 
 
 
 
 
 
 
 
 
 
Agency: Don’t Panic
Senior Creative: George McCallum
Additional; Credits: Account Executive: Nisha Mullea
Account Manager: Gabriel Mathews
Project Manager: Gabriel Mathews
Production company: Great Guns
Photographer: Josh Trigg
Producer: Tim Francis
Production Assistant: Stacey Arthur
Runner: Max Pritchard
Art Director: Jess Elcock
Costume Designer: Natalie Wilkins
Project Sponsor:  Anjali Bewtra
Project Manager: Emily Lomax
Digital Lead: Esther Press
Social Media Lead: Rebecca Smith
Tags: UK, Ad of the Day, Save the Children, don't panic, creative works, Best Commercials, latest ads
 
 
 
 
 
 
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AMV BBDO: Martini 'Smart Cube'

Agency: AMV BBDO
Client: Martini
Date: September 2016
Waiting at the bar is a thing of the past thanks to new, Smart Cube technology from Martini. The traditional ice-cube shaped device is added to your drink in addition to regular, square ice-cubes.  As you consume your drink, the Martini Smart Cube uses Bluetooth technology to anticipate when your drink is finished and communicates with the bar in real-time. Staff can prepare drinks in advance so you don't have to wait. It also keeps track of the number of drinks you've consumed to encourage responsible drinking.
 
Credits:
 
 
 
 
 
 
 
 
 
 
Director of Creative Technology: James Rowley
Tags: Europe
 
 
 
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TBWA\Manchester: Papyrus Prevention of Young Suicide 'Silence, the biggest killer of young people'

Agency: TBWA\Manchester
Client: Papyrus Prevention of Young Suicide
Date: September 2016
TBWA/Manchester has been working closely with national charity PAPYRUS Prevention of Young Suicide, for nearly two years. Recently we have been working with the charity to develop its brand strategy, supporting the message that in the UK the taboo of talking about suicide is contributing to young lives being lost.
The campaign can be seen at selected London Underground stations (29  August and 12 September).
 
Credits:
 
 
 
 
 
 
 
 
 
 
Chief Executive Officer: Fergus McCallum
Tags: Europe
 
 
 
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18 Feet & Rising: The National Trust 'For ever, for everyone'

Agency: 18 Feet & Rising
Client: The National Trust
Date: September 2016
Leading conservation charity National Trust is set to unveil a new integrated brand campaign, the first step in delivering a long-term brand marketing strategy designed to increase understanding of, and connection with, the organisation’s cause: caring for special places for ever, for everyone.
The spot called ‘Behind the Scenes’ gives a flavour of what goes on day-to-day, to care for over 500 special places ‘for ever for everyone’. It shows how important people are to protecting these places – whether staff and volunteers or members, donors and visitors. It also reminds viewers how important these special places are to peoples’ lives, providing places of quiet, beauty, history, memory or inspiration.
Credits:
 
 
 
 
 
 
 
 
 
 
Executive Creative Director: Anna Carpen
Creative Director: Will Thacker
Creative: Alex Delaney, Oli O’Neill
Additional Credits: Voice: Alan Power (National Trust)
Business Lead: Andrew Barnard
Agency Producer: Russell Taylor, Ally Gunn
Production Company: Good Egg
Director: Tell No One
DOP: Maurio Chiarello
Executive Producer: Julia Reed
Producer: Rupert Savage
Editor: Brendan Jenkins (tenthree)
Sound Design: Sam Robson (750MPH)
Post Production: Hannah Ruddlestone (MPC)
Agency: Mindshare
Client Director: Sarah Rose
Strategy Director: Rosie Kitson
Media Planning: Caroline Knott, Emily Folkes
AV Planning: Carl Dzedins
Tags: Europe
 
 
 
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Grey London: NFU Mutual 'We love to pay out'

Agency: Grey London
Client: NFU Mutual
Date: September 2016
Grey London’s new campaign for insurance brand NFU Mutual revolves around what may appear at face value a surprising claim: that the insurer ‘loves to pay out’. While bold, it’s also true: NFU Mutual, which has been voted Which? insurance provider of the year 2016, pays out on a staggering 98% of home insurance claims (based on annual settled claims 2013-2015, excluding claims not persued by the claimant). 
Taking inspiration from that surprising statistic, the campaign also breaks from industry norms – revolving around an energetic TV spot with a jaunty track and shot by acclaimed music video, commercial and film director Jake Scott through RSA Films.
In this new TVC, a NFU Mutual agent struts up a tree trunk that has fallen in a storm and damaged a house, tap dances a wonky roofing slab back into place and effortlessly fixes a chimney that has been damaged by a lightning strike, before sliding down a slippery roof and coming to the aid of a couple whose kitchen has been flooded, reassuring them that ‘of course’ the company will pay out on their claim.    
Credits:
 
 
 
 
 
 
 
 
 
 
Executive Creative Director: Nick Rowland
Senior Creative: John Gibson, Sam Haynes
Account Team: Jeremy Pyne, Oliver Lester, Emma Stockton
Additional Credits: Agency Producer: Charlotte Marshall
Planner: Rachel Walker
Media Agency: Vizeum
Production Company: RSA Films
Director: Jake Scott
Producer (at RSA): Cindy Burnay
Editor: Ed Cheesman, Final Cut
Audio Enginerr: Munzie Thind, Grand Central
Music Company: Wake the Town
Tags: Europe
 
 
 
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Pearlfisher: Femme 'Brand strategy, identity and packaging'

Agency: Pearlfisher
Client: Femme
Date: September 2016
Pearlfisher creates a brand strategy, brand identity and packaging design for Fémme - a new tampon brand aiming to revolutionise the feminine care market in China.
Looking to inject confidence and positivity into a category characterised by apologetic expressions of femininity, Pearlfisher Strategy rooted its approach in the mission to empower “the woman within.” The brand name, ‘Fémme’ – an elegant allusion to female sensuality – looks to shift perceptions of menstruation from patronising to positive; from conservatively traditional to boldly symbolic of contemporary female identity.
Credits:
 
 
 
 
 
 
 
 
Founder and Chief Creative Officer: Jonathan Ford
Creative Director: Natalie Chung
Additional Credits: Strategy Director: Yael Alaton
Designer: Jess Philips
Account Director: Stuart McClelland
Tags: Europe
 
 
 
 
 
 
 
 
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Adam & Eve: Time Out 'Love City'

Agency: Adam & Eve
Client: Time Out
Date: September 2016
The Time Out Love London Awards are back for 2016 – a celebration of independent businesses across the city’s unique and diverse communities. Now in its third year, the Awards celebrate and champion the capital’s most loved independents and businesses are encouraged to nominate themselves from 1 September.
Time Out’s creative agency, Adam&EveDDB is supporting the campaign with a new “Show your Love” proposition, creating five ad motives consisting of photographs of urbanites demonstrating how far they would go for the local places they love. 
Credits:
 
 
 
 
 
 
 
 
Chief Creative Officer: Ben Priest
Executive Creative Director: Ben Tollett, Richard Brim
Art Director: Jon Farley
Copywriter: Alex Lucas
Additional Credits: Agency Producer: Louis Cubbon
Planner: Hugh de Winton
Business Director: Miranda Hipwell
Account Director: Chloe Harding
Tags: Europe
 
 
 
 
 
 
 
 
 
 
 
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Publicis London: Renault 'All-New Renault Megane'

Agency: Publicis London
Client: Renault
Date: September 2016
Ocean’s pioneering vehicle recognition technology for large format digital out of home was the launch platform to showcase the All-New Renault Mégane in an engaging and unique way. It also draws a parallel with the advanced technologically that Renault has packed into this new model.
In keeping with Renault’s fun and playful personality, the creative idea is based on the popular car journey game I-Spy, with a friendly greeting tailored to every driver’s vehicle data.
Vehicle recognition offers brands highly defined targeting and greater efficiency than a standard out-of-home play-out, hitting core target audiences with zero wastage.
Real-time activation allows for dynamic delivery based on an environmental trigger so Renault only paid for play-outs when their target audience was stationary at the traffic lights. 
Credits:
 
 
 
 
 
 
 
 
Creative Director: Dave Sullivan
Art Director: Luke Edgeley
Copywriter: Andy Mulvany
Account Director: Meera Sanghvi
​Planning: Talon
Tags: Europe
 
 
 
 
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Appartment 103: LaLomba 'Brand design'

Agency: Appartment 103
Client: LaLomba
Date: September 2016
Boutique branding and packaging design agency Appartement 103 has worked with Ramon Bilbao, part of Diego Zamora Group, to create LaLomba: a new top-end rosé sub-brand that represents the most special wine of the range. Being currently the fastest growing winery in Rioja and widely regarded as one of the country’s most innovative producers in the premium segment, this launch positions Ramon Bilbao as the “terroir” reformers from Rioja.
Appartement 103 was briefed to develop a new brand that would convey the innovative DNA of Ramon Bilbao’s brand with a premium and sophisticated image, targeting fashionable consumers and following the international trends that acclaim rosé wines worldwide. Following recent insights of the market, the Spanish top wine sector is starting to strongly defend the “terroir” as a key quality indicator, Lalomba was created to reclaim the “terroir” as the best characteristic to identify the authenticity and exclusivity of a wine.
Credits:
 
 
 
 
 
 
 
 
Creative Director: Marc Savary
Tags: Europe
 
 
 
 
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Creative Works APAC: featuring TBWA\Hakuhodo, DigitasLBi, Slingshot and more

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Premium: 

Welcome to The Drum's APAC Creative Works.

As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.'

We've now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 20 Sept.

For project information, credits and more hover over the 'i' icon or expand to full screen.

To submit work for future publication, contact Charlotte McEleny.For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

TBWA\Hakuhodo: Takashimaya 'Wearing the rain'

Agency: TBWA\Hakuhodo
Client: Takashimaya
Date: September 2016
TBWA\HAKUHODO Japan was invited to create a kimono design for Takashimaya, one of the largest and most prestigious department store chains in Japan, for their special summer collection.
The team designed kimonos inspired by the beauty of nature and its resonance with Japanese culture. A rich language has evolved around this fundamental wonder of nature, which has resulted in the Japanese vocabulary containing hundreds of words to describe the subtle but vast variety of rain.
Kirisame – rain that is so fine it spreads like a fog.
Shinotsukuame – rain that pours down strong like bamboo, piercing the ground as it falls.
Murasame – rain that stops and starts in clusters, replenishing the ground as it passes over.
The team created virtual visualizations for these three descriptive forms of rain, before using modern technology to apply them to the kimonos. The three individual designs were etched into acrylic boards using computerized lasers. Water droplets were then applied, one by one, to the design boards, before being photographed and formed onto the kimonos.
Credits:
 
 
Creative Agency: TBWA\HAKUHODO,  \QUANTUM
Client: Takashimaya
 
Chief Creative Officer: Kazoo Sato
Senior Creative Director/Copy Writer: Tomoki Harada
Art Director: Yuki Tokuno
Designer: Hyewon Choi
Photographer: Yukichi Kamei
Re-toucher: Jun Miyamoto      
Producer: Koji Togoe
Product Designer: Rosa Uchima
Project Manager: Nozomi Tanaka
Concept Film
Chief Creative Officer: Kazoo Sato
Senior Creative Director/Copy Writer: Tomoki Harada
Art Director: Yuki Tokuno
Designer: Hyewon Choi, Yuta Enoki
Director & Edit: John Eunhee
Agency Producer: Tsutomu Hirakue
Animation: Masato Seto
Music & Sound Design: Thomas Suess , Erik Reiff (Audio Force)
Tags: Asia
 
 
 
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Fusion: R U Ok? 'Quentin'

Agency: Fusion
Client: R U Ok?
Date: September 2016

The action of starting a conversation to reconnect people is the foundation of an exciting new technology initiative, developed by digital innovation agency Fusion for suicide prevention charity R U OK?

At the centre of the technology is a large Question Mark ‘character’ called Quentin; a fully connected ‘internet of things’ object with a small computer called an Arduino at its heart.

Quentin is leading R U OK?’s challenge to start a million conversations, and via Fusion’s innovative technology will direct R U OK?’s version of the Olympic Torch journey commencing on R U OK?Day, Thursday 8 September.

Credits:
 

Agency: Fusion

Creative credits: Convert Studios for 3D modelling and production

 

Tags: Asia
 
 
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TBWA\ Singapore: Samaritans of Singapore (SOS) 'Plaster the Silence '

Agency: TBWA\ Singapore
Client: Samaritans of Singapore (SOS)
Date: September 2016
As part of World Suicide Prevention Week, TBWA\Singapore has once again partnered with Samaritans of Singapore (SOS) to continue the Plaster the Silence campaign, which encourages everyone to show their support by wearing a black SOS plaster on their inner wrists. 
The plaster acts as a conversation starter, emphasising that the first step to suicide prevention is to get people talking about their feelings and what they’re going through.
From 5 September 2016, supporters are able to download a virtual plaster, which they can add to their social media profile pictures, effectively spreading the word through the platform most familiar to young adults.
On 10 September 2016, black SOS plasters will be given out at several locations throughout Singapore, particularly in areas frequented by teens. Supporters will be able to collect the plasters, wear them on their inner wrists and post a photo with a heartfelt caption using the hashtag #HOWRU. 
Credits:
 
 
Agency: TBWA\Singapore
Tags: Asia
 
 
 
 
 
 
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J. Walter Thompson Melbourne: BeyondBlue 'Dadvice'

Agency: J. Walter Thompson Melbourne
Client: BeyondBlue
Date: September 2016
Australian comedians and new dads are the stars of a new online web show that’s been created to help other new dads deal with some of the emotional stress of becoming a dad for the first time.
The series has been made by mental health charity Beyondblue and J. Walter Thompson Melbourne, alongside Princess Pictures, which made global comedy hits such as Summer Heights High.
The series, which will be seeded on YouTube and hosted on a special Dadvice website, is hosted by comedian Ben Lomas alongside Australia’s top comedians Dave O’Neil, Sammy J and Lawrence Mooney, who are all fathers. Twelve dads will be featured in the content, who all have kids of varying ages.
Credits:
 
 
beyondblue General Manager Marketing & Communications – Janine Scott
beyondblue Manager Integrated Marketing: Hugh Miller
J. Walter Thompson:
Executive Creative Director: Kieran Antill
Creative Directors: Jess Lilley & Jim Walsh
Head of Digital: Mat Norton
Senior Account Manager: Tahnee Woodham
Senior Planner: Brigitte Bayard
Head of Integrated Design: Ander Hernando 
Agency Producer: Sandi Gracin
Agency Editor (Marketing): Dave Wade
Digital Producer: Ruth Parsons
Stills Photographer: Benny Capp
Production Partner: Princess Pictures
Series Producer: Dave Dellar
Series Director: Nick Musgrove
Series Line Producer: Antje Kulpe
Series DOP: Joanne Donahoe
Series Editor: Ian Carmichael
Series Editorial Assistant: Alta Truden
Associate Producer: Hammy Goodman
Media agency: Mediacom
 
Tags: Asia
 
 
 
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Publicis Worldwide: Axa 'Axa Medishield '

Agency: Publicis Worldwide
Client: Axa
Date: September 2016
AXA Singapore has created a campaign to celebrate being the sixth and newest insurance provider for the Integrated Shield medical plans. These plans offer private health insurance coverage to Singaporeans on top of the MediShield Life medical plans provided by the government.
A video shows a girl who arrives in a new neighborhood and how she notices none of children at the birthday party truly know or care what the birthday boy wants. The new girl surprises and impresses the birthday boy with a handmade gift that’s significantly more meaningful to him, a metaphor for AXA Singapore’s distinctive entrance into the Shield category.
Credits:
 
 
Creative Agency
Publicis Hong Kong & Publicis Singapore
Executive Creative Director: Thierry Halbroth,
Creative Team: Jonathan Ng, Grace Tan, Faith Lim, KokWei Tay, Nicholas Teo, Don Ellis
Integrated Business Lead: Jacqueline Lam, Frances Kong
Account Team: Sharon Ng, Sabine Wong, Alexander Lin, Sarah Holgado
Planning: Lucile Belleville, Carmen Wu, Carol D’Souza
Media Agency: Havas
Director – Quek Shio Chuan (Reservoir)
Photographer – Teo Chai Guan
Music – John Ferreira (Genuine Music)
 
 
Tags: Asia, axa
 
 
 
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Slingshot: Wonder Smooth Wholegrain 'Give white bread back to the kids'

Agency: Slingshot
Client: Wonder Smooth Wholegrain
Date: September 2016
Led by Goodman Fielder’s media agency Slingshot and produced by creative services business KOJO, a content series of six films sees children asking parents to ‘Give white bread back to the kids’, encouraging them to trial Wonder Smooth Wholegrain Bread.
The series shows Kids lamenting what they have to put up with in 2016 compared to when their parents were growing up with promises of the jetpack, flying cars and building real dinosaurs.
 
Credits:
 
 
Marketing Manager - Craig Murphy
Media Agency: Slingshot
Chris Johnston - Head of Digital & Data
Lisa Overall - Strategy Director
Vanessa Akem - Senior Implementation Planner
Leslie Yung – Digital Planner
Catalina Beltran - Social Media Manager
Sally Powell – Agency Producer
Creative and Production: KOJO
Producer - Travis Kalendra
Writer/Director - Richard Coburn
Digital Producer - Maxx Corkindale
Production Design - Leeth Keough
Character Design - James Boorman
Casting - RMT Management
 
Tags: Asia
 
 
 
 
 
 
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DigitasLBi: Shangri-La Hotels 'The Table'

Agency: DigitasLBi
Client: Shangri-La Hotels
Date: September 2016
The Table is a programme which gives loyal customers access to special deals and exclusive experiences, as well as the chance to build up redeemable points to reuse in the hotels.
The idea behind the campaign is to play on the emotional aspect of eating by asking ‘what are you in the mood to eat?’ This will be placed across web platforms, print, global social media, CRM, influencer and brand partnerships.
The specialist foodie focus sits as part of the brand’s wider loyalty service The Golden Circle, which celebrated its fifth birthday earlier this year, again via a DigtasLBi campaign.
Credits:
 
 
Agency: DigitasLBi
Tags: Asia, Shangri-La, Foodie, DigitasLBi
 
 
 
 
 
 
 
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Ad of the Day: Stark campaign from Three sees Maisie Williams throw some shade at the beauty industry

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Game of Thrones star Maisie Williams has helped Three secure The Drum's Ad of the Day spot. 

The a-lister features in the telecom providers' new social campaign to promote its new 4G technology, explaining how she combats 'blackspots' (areas where there is little to no mobile signal) while throwing some shade at the beauty industry. 

The parody film, shot in the brightly-lit style of a typical makeup ad, sees the Hollywood actress using the clichés of skincare testimonial advertising to showcase how the new technology from Three can help eradicate these mobile network blackspots.

Within the video, Williams relays an emotional testimonial piece to camera explaining how Three helped her escape the "trauma" of network blackspots leaving her coverage clear and clean.

Created by London agency Gravity Road, the tongue-in-cheek campaign even includes a "here’s the science bit," montage featuring nonsensical graphics. And, in a rare move, the film shows genuine personal archive photography of Williams as a child when she had "no friends and no stylist."

“When Gravity Road approached us with the beauty parody angle we absolutely loved it," said Lianne Norry, director of brand and communications at Three. 

"It was an added bonus that we managed to secure interest from Maisie, who was brilliant to work with and took the script to a new level. We’ve taken a completely new approach in how to articulate the benefits of 4G Super-Voice in a fun and simple way. We are very proud of what we have achieved here and hope that the public like it as much as we do."

You can watch the ad in full by clicking on the image below.

Gravity Road: 'Maisie Williams Shares her Secret to Clean Coverage'

Agency: Gravity Road
Client:
Date: September 2016
Blemished coverage impacting your social life? Global TV star Maisie Williams knows how you feel. She was all all alone, unsuccessful and totally disconnected….until she discovered a unique phonecare solution...
 
 
 
 
The news is out! There's a simple way to easily remove indoor blackspots from your life – 4G Super-Voice from Three UK. Created by our leading phone-atologists, 4G Super-Voice’s unique science-y stuff with wall going-through technology means you’ll enjoy a level of connection indoors that fights blackspots at their root.
Credits:
 
 
 
 
 
Executive Creative Director:  Mark Eaves
Executive Creative Director: Mark Boyd
Producer/Talent Director: Joanna Osborn
Art Director: Shruti Veeramachineni
Account Director: Scott Broekhuyse
Additional writing: Rhodri Crooks, Pete Conolly. Philip Sinclair, Emma Penz
Director: Chris faith (Fat Lemon)
Prod Co Producer: Josephine Gallagher (Fat Lemon)
Tags: World, Game of Thrones, three
 
 
 
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Ad of the Day: 'Could You Forget Everything You've Ever Learned?' asks advocacy group One as it highlights the issues faced by young refugees

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Campaigning and advocacy group One's new video which looks to highlight the issues faced by the 3.6 million refugee children denied an education has nabbed our Ad of the Day crown. 

Created by Don't Panic, the video shows people from all walks of life, including doctors, students, parole officers and teachers, hypnotised into temporary illiteracy, and then asked to perform basic tasks such as reciting the alphabet, telling the time or writing their name.

The eye-opening social experiment asks viewers 'Could You Forget Everything You've Ever Learned?' and shows how even a temporary loss of literacy can turn someone's world upside down. For those involved in the film, everyday tasks become impossible to execute – and even dangerous – for example, a doctor is seen unable to read a medicine bottle.

The campaign is part of a wider initiative from the organisation which is asking people to sign a petition to put the education of refugee children at the heart of the discussion at the UN's forthcoming Summit for Refugees, as well as president Obama's Leaders' Summit which is taking place next week. If the petition is successful it will set in motion a plan to provide one million refugee children with an education by the end of the school year.

“No one can reach their full potential without an education. We wanted to make that point in the most visceral way possible," said Roxane Philson, chief marketing officer at One. "The volunteers got a small glimpse of how different their lives would be if they couldn’t read or write. But for the millions of refugee children who won’t get an education it’s not just a scary few moments – it’s a lifetime of missed opportunities. This can and must change."

Joe Wade, managing director at Don’t Panic, which has produced several other charity-focused attention-grabbing spots, said the film "manages to capture an array of emotions faced when people are robbed of the ability to function in everyday life."

"From anger, distress and shock as people are completely terrified by their inability to do tasks they regard as essential in their everyday lives," he added. 

You can watch the film in full by clicking on the picture below.

Don't Panic: One.org 'Education for Refugees'

Agency: Don't Panic
Client: One.org
Date: September 2016
Ahead of two major summits on the global refugee crisis, anti-poverty group the ONE Campaign and multi-award winning creative agency Don’t Panic  have teamed up to highlight the plight of refugee children missing out on an education.
In a thought provoking video - Could you forget everything you ever learned? -  members of society from all walks of life  - including doctors, students, parole officers and teachers  - are hypnotised into temporary illiteracy, and then asked to perform basic tasks such as reciting the alphabet, telling the time or writing their name.
The fascinating social experiment shows how even a temporary loss of literacy turns their worlds upside down.  Everyday tasks become impossible to execute – and even dangerous. In the video, a doctor is seen unable to read a medicine bottle and a playwright cannot  read the script she’d penned herself.  
Credits:
 
 
 
 
 
 
 
MD: Joe Wade
Project Lead: Helen Jackson
Project Assist: Ellie Moore & Josh Clarricoats
Creative:  Saxony Goodwin, George McCallum,Tom Loader & Maria Goucha
Production – Pulse:
Director: Sam Wrench
Producer: John Bannister
Project Lead: Stephen Whelan
Sound Design: Simon Little
Client - One.org:
Creative Director: Meagan Bond
Chief Marketing Officer: Roxane Philson
Tags: World
 
 
 
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Ad of the Day: TK Maxx takes its 'Biker Ballet' spot to new heights as it unveils 360-degree push

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A stylish video push combined with a 360-spot from TK Maxx by Wieden + Kennedy London have taken The Drum's Ad of the Day crown this afternoon. 

The retailer has extended its 'Ridiculous Possibilities' positioning with a new iteration of the campaign dubbed 'Biker Ballet', which it has taken to new heights with an accompanying 360-degree video. 

Giving viewers a behind-the-scenes peek at the original spot, the fully immersive film lets them get up close and personal with stunt ride Sarah Luzita as she performs extraordinary yet graceful dance moves on the back of a high-powered motorbike.

Accompanied by an eccentric pianist, Luzita explains how, having fallen in love a dress from TK Maxx, her attention was gripped by a leather biker jacket  – which in turn inspired a newfound passion for all things bike-related, her savings justifying the expense of her extreme new hobby.

Designed to show how brand's combination of designer of low-cost designer brands can take shoppers even further into the world of 'Ridiculous Possibilities' the second hero spot of the integrated campaign has been shot in an colourful cinematic style. 

“This new campaign dramatises the real-life TK Maxx shopping experience with a brilliant twist of style and humour which we hope will encourage new and existing fans to embrace the opportunity of big labels at small prices," said Deborah Dolce, group brand and marketing director, at TK Maxx.

"Ridiculous possibilities might be that designer item you never thought you could afford, the chance to overhaul your wardrobe and home with quality items or the chance to try something new.”

You can watch the films in full by clicking on the image below.

Wieden+Kennedy London: TK Maxx 'Ridiculous Possibilities - Biker Ballet'

Agency: Wieden+Kennedy London
Client: TK Maxx
Date: September 2016
From the joys of biker ballet to the benefits of face cream in space, the new Autumn/Winter campaign from TK Maxx reveals how the labels-for-less retailer’s combination of designer brands at outrageous prices can take shoppers even further into the world of Ridiculous possibilities.
The second fully-integrated campaign built upon the Ridiculous possibilities brand platform includes two eye-catching TVCs shot in stunning, cinematic style. 
Credits:
 
 
 
 
 
Creatives:Mark Shanley and Paddy Treacy
Instore and Digital Creative: TK Maxx (In-house)
Media Agency: Mindshare
PR Agency: Ogilvy PR
Experiential Agency: Engergy
Translations: Hogarth
Tags: UK, TK Maxx
 
 
 
 
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Creative Works: Featuring Adam&EveDDB, M&C Saatchi Sport & Entertainment, Atomic London and more

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Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'. 

We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 26 September.

For project information, credits and more hover over the 'i' icon or expand to full screen. 

To submit work for future publication contact Gillian West.

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.
 

Adam&EveDDB: Virgin Atlantic 'The Ultimate Review from the Ultimate Reviewer'

Agency: Adam&EveDDB
Client: Virgin Atlantic
Date: September 2016
Virgin Atlantic has collaborated with TripAdvisor on a new online advertising campaign launching on the TripAdvisor website today, entitled ‘The Ultimate Review from The Ultimate Reviewer’ by adam&eveDDB. Using 360 degree immersive film with spatial sound, the online campaign brings to life TripAdvisor reviews from some of the UK’s most prolific reviewers.
 
 
 
 
 
 
 
 
 
 
Set in San Francisco and Miami, ‘The Ultimate Review from The Ultimate Reviewer’ takes its audience on a tour of three of each city’s hotspots, set to a narration of TripAdvisor reviewers’ recommendations. 

Shot using a third person point-of-view, the tour goes from jet skiing along Miami beach to passing under the Golden Gate Bridge in San Francisco.
The campaign is the winner of the 2016 TripAdvisor Creative Challenge, which invited brands to showcase their creativity and talent through the interactive medium of online advertising display. Combining Virgin Atlantic’s brand attitude of 'Life doesn’t come to you, so go to it' with TripAdvisor’s unrivalled traveller insight, ‘The Ultimate Review from The Ultimate Reviewer’ is part of a drive in the airline’s digital and social activity aimed at those with an adventurous and impulsive spirit, following the successful ‘One Day’ campaign launched in May 2016. 


Credits:
 
 
 
 
 
 
 
 
 
 
 
Chief Creative Officer: Ben Priest
Executive Creative Directors: Ben Tollett, Richard Brim
Creative Director/s: Simon Lloyd
Digital Creative: Hash Milhan
Additional Credits: 
Agency Producer: Agne Acute
Interactive Lead: Karen Boswell
Planner: Martin Beverly
Business Director: Sam Lecoeur
Account Manager: Katie Vine
Media agency: PHD
Media planner: Martin O’Brien
Production company: REWIND: VR & Suite Spot
Editor and Post Production: REWIND: VR
Published: September 2016
Tags: Europe, virgin atlantic
 
 
 
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M&C Saatchi Sport & Entertainment: Cancer United 'CU Fitter'

Agency: M&C Saatchi Sport & Entertainment
Client: Cancer United
Date: September 2016
M&C Saatchi Sport & Entertainment is proud to announce its partnership with Cancer United - a registered charity providing support for those fighting and recovering from cancer across the Coastal West Sussex region. Central to their ethos is the belief that physical activity should be part of any cancer recovery journey and they have created ‘CU Fitter’ - the UK’s first instructor training programme and gym dedicated to providing fitness classes for cancer patients and survivors.
The multi-award winning team embraced the opportunity to work with CU Fitter when they were contacted by former employee, Jo Bayles. Jo has recently recovered from breast cancer and, having attended CU Fitter during the course of her treatment, is now a core member of the CU Fitter team and on the road to becoming a fully qualified trainer herself.
M&C Saatchi Sport & Entertainment will be working with the charity on a pro-bono basis and contributing their expertise in sports and fitness marketing to help build CU Fitter into a national brand united behind the mission of ‘fighting cancer with fitness’.
The agency is currently in the process of rolling out a fully integrated strategic plan for the charity, including branding, marketing, PR and experiential support.
M&C Saatchi Sport & Entertainment are rallying the UK to get behind the charity, starting with a fundraising trail run – OutRunCancer - on Sunday 25 September in Sussex. Offering both a 5k or 10k option and welcoming runners of all abilities to conquer the course however they choose - participants can OutRunCancer, OutJogCancer or OutWalkCancer.
Credits:
 
Tags: UK, M&C Saatchi Sport & Entertainment
 
 
 
 
 
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AMV BBDO: Camelot 'Nicer Problems To Have'

Agency: AMV BBDO
Client: Camelot
Date: September 2016
As the world’s most successful multinational lottery, EuroMillions plays a vital role in helping National Lottery operator Camelot to deliver, on average, more than £36 million every week to Good Causes throughout the UK.
To help it continue this amazing contribution, Camelot challenged AMV to develop and deliver a campaign which would let people step into the world of the EuroMillionaires, encouraging players to imagine how a win on the blockbuster game could be totally life-changing.
The campaign is rooted in the insight that absolutely everyone has everyday niggles and that those niggles still exist even if you’re a multi-millionaire. It is the little everyday problems – such as getting lost on a family outing, a bad Wi-Fi signal or losing your keys somewhere in the house – that even the wealthiest people still experience. The only difference is that, if you get lost because you’re flying to your private island or lose your keys because you own a 25-bedroom mansion, these problems seem like much nicer problems to have.
Throughout the campaign, the first burst of which runs until the end of October , consumers will see a range of everyday problems set in the opulent world of multi-millionaires, helping them realise that the life of a multi-millionaire is a lot closer to their own lives than they thought.
Credits:
 
 
 
 
 
 
 
 
Creative Directors: Alex Grieve & Adrian Rossi
Creatives: Mike Crowe & Rob Messeter
Additional Credits:
Agency Planner: Craig Mawdsley, Matt Jones
Agency Account Man: Sarah Douglas, Kate Lloyd, Bobbie Gannon, Nadia Singh
TV Producer: Paul Goodwin
Media Agency: Vizeum
Media Planner: James Cross
Production Company: Outsider
Director: James Rouse
Production Co. Producer: Benji Howell
Post-production Company: Framestore
Audio Post-production: 750 MPH (Sam Ashwell)
Editors: Work (Bill Smedley)
 
Tags: UK, EuroMillions
 
 
 
 
 
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BBR Saatchi & Saatchi: Super-Pharm 'Toiletico Fantastico'

Agency: BBR Saatchi & Saatchi
Client: Super-Pharm
Date: September 2016
Our newest commercial for Israel's largest drugstore retailer pulls a page from one of life's most thrilling and magical experiences: the circus.
Using the many talents of the Inbal Pinto and Avshalom Pollak Dance Company – which have become synonymous with the brand - Super-Pharm creates a unique, playful and wonder filled experience to invite consumers to its upcoming holiday season sales event.
The outcome is as dreamlike as walking into one of our stores…well almost.

 

Credits:
 
 
 
 
 
 
 
 
Chief Creative Officer: Jonathan Lang
Executive Creative Director: Idan Levy
Copywriter: Yair Zisser
Art Directors: Michal Gonen, Tani Zipper
Additional Credits: VPGroup Account Head: Ben Muskal
Account Supervisor: Noa Sharf
Account Executive: Ronny Chaikin
Chief Strategy Officer: Shai Nissenboim
Strategic Planning Supervisor: Roni Arisson
Creative Coordinator: Eva Hasson
Head Of Production & Content: Dorit Gvili
Producer: Gali Starkman
Social & Digital Director: Idan Kligerman
Digital Copy: Liron Cohen
Traffic Director: Ronit Doanis
Traffic: Avia Ben Ishay
Director: Ram Baruch
Production House: Shoshi & Udi Productions
Post Production: Post Office
Special thanks to: Oren Amiran and Oded Nadir
Tags: Israel, bbr saatchi & saatchi
 
 
 
 
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Joint: Amazon 'Out for Delivery'

Agency: Joint
Client: Amazon
Date: September 2016
 
Credits:
 
 
 
 
 
 
 
Directors: Leila Damien De Blinkk
​Creative Directors: Damon Collins, Algy Sharman
Creative: Albert Pukies
Additional Credits: Production Company: Wanda London
Producer: Jane Lloyd
Executive Producers: Abi Hodson, Anna Ryabtsun
Director of Photography: Sebastian Wintero
1st AD: Luis Casacuberta
Editor: James Rose / Cut & Run
Stylist: Camilla Pole
Stylist Assistant: Ella Gaskell
Agency Producer: Claudio Gorini
Colour: Jean - Clément Soret / MPC
Service Production Company: TwentyFour Seven
Sound: Neil Johnson / Factory

Tags: UK, Amazon
 
 
 
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krow communications: Kinder Surprise
 'Parents'

Agency: krow communications
Client: Kinder Surprise

Date: September 2016
Kinder Surprise is heading back to TV screens with a delightful new ad that celebrates the power of children’s imaginations and how this simple yet iconic treat that children love can help create memorable and magical moments for grown-ups too.
In the 30-second ‘Parents’ ad we are welcomed into different families’ homes where we observe children enjoying a moment of play with their Kinder Surprise toy.


The power of their imagination creates moments of surprise and delight for other family members who get woven into their imaginary worlds; like Grandad’s bald head being transformed into the surface of the moon and Dad becoming a noble Knight battling dragons in the paddling pool.


Credits:
 
 
 
 
 
 
 
Creative Director: Tim Robertson

Creative: Georg Thesmann
​
Additional Credits: 
Head of TV: Emma Rookledge
Broadcast Producer: Sushi Tester
Business Director: Camilla Moran
Account Manager: Victoria Turner
Account Executive: Jenny Walker
Planning Director: Vanessa Graham
Planner: Poppy Tuke
Prod Co: Nice Shirt Films
Director: Liz Murphy
Producer: Richard Martin
Editors: The Whitehouse Post
Editor Mark Burnett
Audio: Jungle Studios
Engineer: Jim Griffin
Post Production: Raised By Wolves
TK Op: Vic Parker
Online editor: Jon Hollis
Music: Pete Jones Music
Tags: UK, Kinder Chocolate
 
 
 
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W Comms: The Berry Company 'A Berry Good Day'

Agency: W Comms
Client: The Berry Company
Date: September 2016
Brits know what kind of day they are in for by 8.12am, according to a study by The Berry Company, as it reveals today that we have ‘one of those days’ once a week.
The research, commissioned by The Berry Company as part of its ‘Make It a Berry Good Day’ campaign to launch its new recipe, low sugar juices, reveals that almost a third of us say the cause of a potential black mood is our partner, while a quarter name our boss as the culprit.
But the good news is that Brits can find a way to turn their day from a dog’s dinner into a winner and pull themselves out of their morning tailspin. Forty one per cent find that taking a few minutes to relax and regroup helps to lift their spirits, 36 per cent put on their favourite tunes, and a quarter turn to a healthy meal.
To spread its message and ensure as many people as possible have a ‘berry good day’, The Berry Company has taken to the streets to test the theory of whether it’s possible to turn someone’s day around in those crucial early morning minutes.
Credits:
 
 
 
 
 
 
Production company: Gas and Electric 

Producer: Matt Klemera 

 
Tags: Europe
 
 
 
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AMV BBDO, HLA, ITN Productions, Manning Gottlieb OMD: Virgin Holidays 'Seize the Holiday'

Agency: AMV BBDO, HLA, ITN Productions, Manning Gottlieb OMD
Client: Virgin Holidays
Date: September 2016
 Virgin Holidays is boldly going where no brand has gone before – by attempting to shoot the world’s first live-streamed global advertisement from 18 different locations all around the world.
 
 
 
 
The ambitious undertaking will see more than 90 production crew film simultaneous scenes as varied as surfing in Hawaii, riding the Pacific Coast highway in San Francisco and snorkelling in Barbados – all whilst it is edited live into a 60-second video at ITN Productions’ Master Control Room in central London.
The live advert is the launch moment for the biggest brand refresh in Virgin Holidays 31-year history. A new marketing platform – ‘Seize The Holiday’ - is set to replace the wildly popular Unleash Your Mojo proposition that has been running since 2013.
The new campaign is designed to show a UK audience that people just like them are experiencing their ideal holidays, at this very moment – with a strong call to action for them to Seize The Holiday.
The advert will launch during The X Factor as part of ITV’s Proud to Present initiative and be introduced by a bespoke creative voiceover. In addition to extensive television scheduling the new campaign will also run across VOD, OOH, Press, Radio, Digital, Mobile, YouTube, Facebook, Instagram and Twitter.
Credits:
 
 
 
 
 
AMV BBDO Creatives: Ant Nelson, Mike Sutherland

HLA Director: Simon Rattigan
Additional Credits: 
Virgin Holidays:
Managing Director: Mark Anderson
Vice-president of Customer and Marketing: Claire Cronin
Head of Brand, Customer Marketing and Reputation: Jay Kossifos

AMV BBDO:
 Production: Anita Sasdy, Frankie Burwell-Wright

Account Management: Richard Arscott, Alex Bird, Alicia Lowndes, Ned Paterson, Vanessa Wise

Strategy: Lilian Sor, Matt Jones

Project Management: Sabrina Coreeba

ITN Productions: 
Head of Commercials: Adam Barnett

Exec Producer: Jemma Cassey
​
Production Managers: Nancy Eite-Cooper, Emma Copeland

Technical Director: Steve Gore-Smith

Gallery Director: Jon Bennett

Account Management: Katrina Bozicevich, Tainah de Pauli, Becca Peachey, Mark Linnett
​
Strategy: Zehra Chatoo 
Investment: Sam Ashlin, Jaimee Croot, Jon Smale

HLA: 
Director: Simon Rattigan

Exec Producer: Mike Wells

Production Manager: Daniel Carter

 
Tags: UK, Virgin Holidays
 
 
 
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Atomic London: Cancer Research UK ' Gifts in Wills Are Saving Lives'

Agency: Atomic London
Client: Cancer Research UK
Date: September 2016
Cancer Research UK is handing prime-time TV space to cancer survivors and their families, giving them the opportunity to give their thanks to those who have remembered the charity in their Will.
In a number of poignant, emotional adverts launching today and created by Atomic London, real people affected by cancer will talk about their gratitude to those who have left a legacy gift, which funds over a third of Cancer Research UK’s work.
The unscripted adverts will run as five 30s and one 60s spot – airing during prime-time shows such as Coronation Street and the X Factor on ITV, as well as Channel 4’s coverage of the Paralympics. The TV buy also includes Sky Media, Channel 5, ITV and Channel 4’s on-demand digital platforms. Further activity will run in print, online and on social media. Media buying has been handled by MediaCom.
The integrated campaign aims to encourage people to leave a gift to Cancer Research UK in their Will.  Gifts in Wills fund over a third of the charity’s pioneering work into the prevention, diagnosis and treatment of cancer and last year this income totalled £178m.


Credits:
 
 
 
Creative Director: Guy Bradbury
Copywriter: Gary Turner
Art Director: Jamie Marshall
Additional Credits: Planning Director: Richard Hill
Planner: Will Humphrey
Business Director: Kate Mackinnon
Senior Account Manager: Jess Feltham
Agency Producer: Rob Steiner
Media Company: MediaCom
Production Company: Another Film Company
Director: Lucy Blakstad
Editor: Darren Baldwin
Post prod Producer: Rachel Mussett
Post-production: Unit TV
Audio post-production: Final Cut
Tags: UK, Cancer Research UK
 
 
 
 
 
 
 
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Leo Burnett: McDonald’s 'Chicken McNuggets'

Agency: Leo Burnett
Client: McDonald’s
Date: September 2016
 
Credits:
 
 
 

Creative Directors: Matt Lee, Pete Heyes
Art Directors / Copywriters: Darren Keff, Philip Meyler
Additional Credits: Board Account Director: Simon Hewitt
Senior Account Manager: Emily Reed
Account Manager: Vicki Sinclair
Agency Producer: Sarah Ioannou
Photographer: Malou Burger
Producer: Hazel Corstens
Typographer: Stathi Kougianos

Tags: Europe, McDonald's Happy Meal
 
 
 
 
 
 
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Ad of the Day: Bacs introduces the musical stylings of the 'Switch Guarantee Guy' to woo customers

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Not-for-profit organisation Bacs has nabbed The Drum's Ad of the Day crown with a smooth spot promoting its current account switch guarantee. 

Part of an integrated campaign created by Engine, the spot is fronted by none other than the Switch Guarantee Guy – an ultra-smooth all-singing all-dancing character. 

He brings to life the benefits of the company's current and bussiness account switch service through an an adaptation of Isaac Hayes’ classic ‘Shaft’ theme tune. The new arrangement was conducted by composer John Altman and performed specially by a 25-piece orchestra at Angel Studios.

Peter Cattaneo, director of The Full Monty, directed the ad. It will run in 40-second and 20-second versions across all major commercial TV channels throughout September.

"This campaign marks a real step-change for Bacs, moving from awareness-driven advertising to a marketing campaign that builds confidence and trust in the service," said Steve Aldridge, executive creative director of Engine. "We think it’s a really interesting and powerful way of bringing the service to life."

Click on the image below to watch the film in full.

Engine: Bacs 'Switch Guarantee'

Agency: Engine
Client: Bacs
Date: September 2016
 
Credits:
 
Tags: UK, Bacs
 
 
 
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US Creative Works: Featuring Hill Holliday, Giants & Gentlemen, 180LA and more

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Welcome to The Drum's US Creative Works.

As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'

To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, September 28.

To submit work for future publication, contact Minda Smiley.

MullenLowe: Chicco '#NeverStopGrowing'

Agency: MullenLowe
Client: Chicco
Date: September 2016
Global baby brand Chicco has launched a campaign targeted towards new mothers called '#NeverStopGrowing' that aims to reflect the "vital and universal truth that many moms feel overwhelmed and underachieving, even when they are achieving so much." In a short film created by MullenLowe, a woman named Jessica O'Dowd is shown going through a performance review at work just a few months after returning from maternity leave. During the review, she expresses concern that she can't find enough time in the day to finish everything she wants to and that her performance at work might change now that she has a child. Following her discussion with the HR representative, a video is played for her that shows feedback from her colleagues, friends and family where they tell her that she is working hard and excelling in all aspects of her life, reinforcing the brand's notion that moms everywhere are "doing a much better job than they give themselves credit for." 
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Chief Creative Officer: Mark Wenneker
Executive Creative Director: Tim Vaccarino
Executive Creative Director: Dave Weist
Associate Creative Director: Allison Rude
Associate Creative Director: Brian Leech
Executive Director of Integrated Production: Liza Near
Director of Broadcast Production: Zeke Bowman
Senior Integrated Producer: Liz Shook
Assistant Producer: Sarah Brennan-¬Athas
Director of Business Affairs: Kim Burns
Managing Partner, Public Relations/Social Influence: Sheila Leyne
Group Account Director: Rebecca Ginsberg
Group Planning Director: Elizabeth Paul
Production Company: Tool of North America
Director: John X. Carey
Managing Director: Oliver Fuselier
Executive Producer: Robert Helphand
Producer: Leslie Owen
DP: Ed David
Editorial: WAX
Editor: Christopher Huth
Assistant Editor: Drew Balke
Assistant Editor: Ryan Harrington
Senior Producer: Evan Meeker
Managing Director: Toni Lipari
Color Correct: WAX
VFX: WAX
Audio Post: PLUSHnyc
Sound Design/Mixer: Rob Fielack
Original Music: Found Objects
Name of Track: "Bouncing Around", "New Discoveries"
Tags: North America, Chicco, MullenLowe
 
 
 
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Giants & Gentlemen: Days Inn 'Bask in the Sun'

Agency: Giants & Gentlemen
Client: Days Inn
Date: September 2016
Toronto agency Giants & Gentlemen has created a campaign for Days Inn to launch the brand's new tagline, 'Bask in the Sun.' The humorous campaign, which puts the hotel's iconic sun logo center stage, is currently airing in the US & Canada and is expected to launch globally. In one spot, a couple on a safari trip are relieved when they spot a Days Inn sign from afar, but quickly become frightened when a lion tells them to try the hotel chain's raisin bread. In another, a farmer is enjoying the "sunlight" that is beaming from a nearby Days Inn sign, only to be interrupted by his son-in-law who asks for the farm's WiFi password. 
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Creative Directors: Alanna Nathanson, Natalie Armata
Writer: Brandon Tralman-Baker
Art Director: Jordan Heidendahl
Producer: Rob Tunnicliff
Account Director: Lauren Zigelstein
Production Company: Steam Films
Director: Geordie Stephens
Director of Photography: Alex Martinez
Executive Producer: Jill Brennan
Line Producer: Lole Ramirez
Editorial Company: Saints
Executive Producer: Stephanie Hickman
Editors: Mark Paiva, Danica Pardo
Visual Effects: Alter Ego
Colourist: Wade Odlum
Music & Sound Design: Apollo Music
Tags: North America, Giants & Gentlemen
 
 
 
 
 
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Hill Holliday: John Hancock 'Different World. Different Approach.'

Agency: Hill Holliday
Client: John Hancock
Date: September 2016
Financial services firm John Hancock has rolled out a campaign called 'Different World. Different Approach' that aims to show viewers how the company has evolved over time to meet the needs of today's consumers. In one spot, a young Hispanic woman walks through an office building lined with portraits of past CEOs, all of which show the faces of older, white men -- except for the last one, which is a painting of the young woman herself. In another spot, same-sex couples, couples with children from previous marriages and interracial couples are all shown celebrating their weddings. At the end, a voiceover states: “A different world requires a different approach. John Hancock. Investments, Retirement, Protection for a different world.” According to John Hancock, the campaign "highlights both how the rapidly changing world is impacting the lives and financial needs of consumers and the ways in which a transformed John Hancock can help address those needs." 
Credits:
 
 
 
 
 
 
 
 
 
 
 
Chief Creative Officer Lance Jensen
Executive Creative Director
Group Creative Director: Kevin Daley, Rick McHugh
Copywriter "CEO": David Banta
Art Director "CEO": Kevin Daley
Copywriter "Wedding": Rick McHugh
Art Director "Wedding": Kevin Daley
Agency Executive Producer: Brian Gonsar
Agency Assistant Producer: Sam Moross
Account Director: Nancy Lehrer, Mike Burns
Account Supervisor: Meghan Cermack
Management Supervisor: Brittany French
Account Executive: Neil Carroll
Project Manager: Jillian Kenney
Planner: Baysie Wightman
Production Company Park Pictures
Executive Producer: Jackie Kelman Bisbee
Executive Producer / Producer: Caroline Kousidonis
Director: Lance Acord
Cinematographer: Lance Acord
Edit House: Exile
Editor: Matt Murphy
Assistant Editor: Maria Lee
Executive Producer: Sasha Hirschfeld
Head of Production: Melanie Gagliano
Post Producer: Evyn Bruce
Music House Wedding: South Music & Sound Design
Original Music: Artist/Title "Wedding"
Music Producer: Sean Simmons, Ann Haugen
Music Composer: Nate Morgan (50%), Jon Darling (25%), Dan Pritikin (25%)
Music House CEO: Walker
Original Music: Artist/Title "CEO"
Music Creative Director/Partner: Peter Gannon
Music Composer: Christopher Keyes
Senior Music Producer: Rachel Rauch
Assistant Music Producer: Julianne Wilson
Sound Engineer: Brian Heidebrecht @ Soundtrack Boston
Post Production: Brickyard VFX
Executive Post Producer: Kirsten Andersen
Post Producer: Ellen Schmitt
Lead VFX Artist: Mark L’Heureux
VFX Artist: Andy Diefenbach
Telecine Artist: Tim Masik @ Company 3 NY
Tags: United States, John Hancock, Hill Holliday
 
 
 
 
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Van’s General Store: Cadillac 'Indomitable'

Agency: Van’s General Store
Client: Cadillac
Date: September 2016
Cadillac has unveiled a short film called ‘Indomitable’ that tells the story of Chuck Wepner, the former pro boxer who became famous in 1975 for going 15 rounds with Muhammad Ali and is now considered by many to be the “Real Rocky.” Created by NYC agency Van’s General Store (VGS), which was co-founded by actor Liev Schreiber and former Mother creative director Scott Carlson in 2012, the short documentary is part of Cadillac’s recently-launched ‘Dare Greatly’ campaign. The automaker unveiled ‘Dare Greatly’ last year during the Oscars in an effort to position the luxury brand as one that is for adventurers and risk-takers, with spots featuring Apple co-founder Steve Wozniak and fashion designer Jason Wu.
Credits:
 
Tags: United States, Cadillac, Van's General Store
 
 
 
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180LA: University of Phoenix 'A promise to mom'

Agency: 180LA
Client: University of Phoenix
Date: September 2016
University of Phoenix has rolled out a campaign featuring Arizona Cardinals wide receiver Larry Fitzgerald, who graduated from the school earlier this year with a Bachelor's in Communications. 
Credits:
 
 
 
 
 
 
 
Chief Creative Officer: William Gelner
Executive Creative Directors: Eduardo Marques & Rafael Rizuto
Creative Director: Wilson Mateos
ACD, Copywriter: Alex Goulart
ACD, Art Director: Joao Madeiros
Head of Integrated Production: Natasha Wellesley
Producer: Michael Quinones
Group Brand Director: Suzy Sammons
Brand Director: Jillian Nalty
Brand Manager: Ashley Wade
Director of Business Affairs: Loretta Zolliecoffer
Senior Business Affairs Manager: Angel Cielo
Production: Tool of North America
Director: John X Carey
Managing Partner, Live Action: Oliver Fuselier
Executive Producer: Nancy Hacohen
Producer: Leslie Owen
Editorial: Whitehouse Post
Editor: Martin LeRoy
Assistant Editor: Nick O’Neill
Executive Producer: Joni Williamson
Producer: Jennifer Mersis
Post Production: Carbon VFX
Executive Producer: Matt McManus
Producer: Devon Irete
Lead Flame Artist: Pete Mayor
Flame Assistant: Jim Gomez
Telecine: The Mill
Colorist: Gregory Reese
Executive Producer: Thatcher Peterson
Producer: Diane Valera
Color Coordinator: Robert Cohen
Music: Original Music by Human
Composer: Craig DeLeon
Producer: Kamela Anderson
Tags: United States, 180LA, University of Phoenix
 
 
 
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The Martin Agency: Timberland 'Fernando' and 'Crash'

Agency: The Martin Agency
Client: Timberland
Date: September 2016
 
Credits:
 
 
 
 
 
 
 
 
 
Chief Creative Officer: Joe Alexander
Creative Director: Trent Patterson
Associate Creative Director: Alexander Zamiar
Associate Creative Director: Jonathan Richman
Executive Broadcast Producer: Christina Cairo
Executive Broadcast Producer: John McAdorey
Associate Broadcast Producer: Coleman Sweeney
Senior Production Business Manager: Kelly Clow
Business Affairs Coordinator: Kim Leonard
Planning Director: Kristin Axelson
Account Director: Michael Henry
Project Manager: Karen McEwen
Production Company: Tool
Director: Benji Weinstein
Managing Partner, Live Action: Oliver Fuselier
Executive Producer, Live Action: Lori Stonebraker
Production Service Company: Steam Films
Managing Partner/EP: Krista Marshall
Managing Partner/Head of Sales: Jennifer Sykes
Line Producer: Rob Jacklin
Production Company (Product): Spang TV
Executive Producer: Melanie Cox
Producer: Christina Garnett
Producer: Erin Surber
Director/Director of Photography: Jamie Prescott
Editorial: Beast
Editor: John Dingfield
Color: Company 3
Colorist: Tyler Roth
Online: Method Studios
Online Artist: Mark Anderson
Design: Method Design
Head of Production: Lauren Roth
Original Music for Fernando: Overcoast
Composers: Colin Beckett, Travis Tucker, Aaron Esposito
Producers: Travis Tucker, Colin Beckett
Audio Post Company: Rainmaker Studios
Sound Designer & Mix Engineer: Mike O’Connor
Executive Producer, Owner: Kristin O’Connor
General Manager/Scheduler: Clinton Spell II
Tags: United States, the martin agency, Timberland
 
 
 
 
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Preacher: Tommy John 'The Big Adjustment'

Agency: Preacher
Client: Tommy John
Date: September 2016
 
Credits:
 
Tags: United States, Preacher, Tommy John
 
 
 
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72andSunny: Ciroc 'Let's Get It'

Agency: 72andSunny
Client: Ciroc
Date: September 2016
 
Credits:
 
 
 
 
 
Executive Creative Director: Guillermo Vega
Creative Director: Adolfo Alcala
Creative Director: Brandon Pierce
Sr. Designer: Chena Stephens
Sr. Writer: Nick Panayotopoulos
Designer: Pedro Sampaio
Jr. Writer: Colin Frawley
Director of Strategy: Tim Jones
Strategy Director: Tom Callard
Junior Strategist: Neha Bhatia
Managing Director: James Townsend
Group Brand Director: Mabel Chin / Karla Stewart
Sr. Brand Manager: Ricardo Hieber
Brand Manager: Chelsea Kim
Director of Production: Lora Schulson
Senior Film Producer: Ryan Chong
Junior Film Producer: Emma Ogiens
Art Producer: Brigitte Bishop
Business Affairs Sr. Manager: Quentin Perry
Business Affairs Manager: Carla Curry
Business Affairs Coordinator: Emily Dalton
Partnership: Combs Wine & Spirits
President: Dia Simms
SVP: Andrea Sengara
Production: EPOCH
Managing Director/EP: Zachary Heinzerling
Executive Producer: Melissa Culligan
Producer: Mary Livingston
1st AD: Miles Johnstone
Director of Photography: Stuart Winecoff
Production Designer: Alexandra Schaller
Costume Designer: Jennifer Johnson
Key Grip: Charlie McGowan
Gaffer: Frank LaMaire
Editorial: WORK Editorial
Editor: Ben Jordan
Editor: Annie Perri
Sr. Assistant Editor: Trevor Myers
Sr. Assistant Editor: Zach Patten
Executive Producers: Erica Thompson
Producer: Sari Resnick
VFX: Blacksmith
Executive Creative Director:
Executive Producer: Charlotte Arnold
Senior VFX Producer: Megan Sweet
Production Coordinator:
Shoot Supervisor: Iwan Zwarts
CG Supervisor:
Animation Supervisor:
Compositing Supervisor: Daniel Morris
Nuke Supervisor:
Flame: Daniel Morris
3D Artist:
Color: Company 3 (Co3)
Senior Colorist: Tom Poole
Senior Color Producer: Clare Movshon
Sound Design/Mix: Heard City
Engineer: Phil Loeb
Executive Producer: Talia Rodgers/Sasha Awn/ Gloria Pitagorsky
Music Composition (Puff/ Brand Film):
Composer: Part A - WeAreTheodore / Paul-Étienne CÔTÉ
Composer: Part B - “Hustle” by Puff Daddy (licensed via BadBoy & Sony)
Tags: United States, Ciroc, 72andSunny
 
 
 
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Butler, Shine, Stern & Partners (BSSP) : Nature Made 'Herbal Wrap'

Agency: Butler, Shine, Stern & Partners (BSSP)
Client: Nature Made
Date: September 2016
 
Credits:
 
Tags: United States, Nature Made, BSSP
 
 
 
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Pop: Microsoft 'The Art of Words'

Agency: Pop
Client: Microsoft
Date: September 2016
 
Credits:
 
Tags: United States, Microsoft, Pop
 
 
 
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Ad of the Day: Marvel star-studded 'Save the Day' spot entices US citizens to vote by promising that Mark Ruffalo will get naked

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The Drum's Ad of the Day sees Avengers star Mark Ruffalo promise to do a full frontal nude scene if US citizens vote against Donald Trump in the forthcoming presidential election. 

Ruffalo features in the star-studded campaign from Save the Day, a pro-Hillary Clinton group dedicated to spreading the idea that voting is a "necessary and heroic act," and promises to go "full Marky," if Trump loses out on the White House. 

Shot in the style of a spoof celebrity filled talking heads video, the ad was created by Marvel director Joss Whedon and shows A-listers like Scarlett Johansson, Julianne Moore, Robert Downey Jr and James Franco waxing lyrical about reasons not to elect the property tycoon. 

Describing Trump as a "racist, abusive coward who could permanently damage the fabric of our society," the ad goes on to say that if people go on to vote for anyone other than The Apprentice host then Ruffalo will get naked. 

The three-minute ad is the first video launched by the organization, but a further series of campaigns will be produced prior to the election using $1m worth of funding donated by Whedon according to the Hollywood Reporter

"Seeing somebody famous makes people stop," he told the magazine.

"Seeing something funny makes people stop. Seeing something with emotion makes people stop,” he adds. "Those are the ways you can get to people."

Click on the image below to watch the film in full. 

Joss Whedon: Save the Day 'Important'

Agency: Joss Whedon
Client: Save the Day
Date: September 2016
 
Credits:
 
Tags: United States, Save the Day
 
 
 
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Creative Works: Featuring DDB Berlin, FCB Inferno, Isobel and more

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Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'. 

We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 3 October.

For project information, credits and more hover over the 'i' icon or expand to full screen. 

To submit work for future publication contact Gillian West.

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

DDB Berlin: Sony 'More Brilliance, More Beauty'

Agency: DDB Berlin
Client: Sony
Date: September 2016
 
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DDB Berlin:
Managing Director Creative: Myles Lord
Executive Creative Director: Gabriel Mattar
Creative Director: Alice Bottaro
Art Director: Jacopo Biorcio, Alan Dindo
Copywriter: Chiara Chessa
Client Service Director: David Barton
Account Director: Jemima Jordan
Producer: Jens Mecking, Marcus Wetschewald
Director: Andre Stringer
Production Company: Tempomedia
Postproduction: nhb studios Berlin
Producer Print: Kamila Koelling
Photographer: Fabian Oefner 
Sony Europe:
Pan European Consumer Marketing Head: Mikio Nakazawa
Head of Brand and Product Communication: Shuhei Sugihara
Brand & Product Communication Manager(s), Television: Moira Larkin, Alessandra
D’Avino
Art Direction: Richard Small
Tags: Europe, sony, 4K TV
 
 
 
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Plan International UK: Plan International UK 'Mamie’s Dream'

Agency: Plan International UK
Client: Plan International UK
Date: September 2016
Global children’s charity, Plan International UK, has launched a powerful new virtual reality film, bringing to life the challenges girls are facing every single day – just because they’re girls.
Directed by award-winning film maker, Mary Matheson, through the UK’s leading 360-video production specialist, Surround Vision, the film – Mamie’s Dream – deals with issues that affect girls across the world, such as FGM, teenage pregnancy, discrimination and being denied an education. Launched as part of Plan International UK’s ‘Because I am a Girl’ campaign – the world’s biggest campaign for girls’ rights – Mamie’s Dream transports viewers to rural Sierra Leone to walk alongside 22-year-old Mamie.
Here, they gain an insight into the obstacles she has had to overcome, such as being shunned for rejecting FGM, to claim her right to become financially independent and realise her dreams. The campaign capitalises on the immersive nature of VR as a way of giving the viewer a better chance to step into the protagonist’s world and so cementing a more empathetic connection between the viewer and the cause.
 
Credits:
 
Tags: Europe
 
 
 
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Isobel: Savills Residential 'House Unfaithful'

Agency: Isobel
Client: Savills Residential
Date: September 2016
Estate agent Savills has launched a new integrated campaign, which will include TV advertising for the first time. Conceived and executed by creative agency isobel, the move is part of the brand’s efforts to drive awareness and engagement with a wider audience and establish the estate agency as the go-to for a highly professional yet very personal experience when selling, buying or renting a home
Kicking off with two TV adverts – ‘House Unfaithful’ and ‘Mancave’ – the campaign uses a light touch of humour to explore and celebrate our relationships with our homes, whatever our life stage.
Shot by award-winning comedy director Ric Cantor, the two 30” spots, bought by Arena Media, will run for a period of eight weeks.
In addition to the TV spots, aimed at driving awareness of Savills, isobel has created numerous print and digital elements. All the assets have been designed to showcase the various elements of expertise that make Savills first choice for anyone looking to move or let their home, including in-depth market knowledge, UK wide coverage, an international network, and exceptional negotiating skills.
 
 
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
Creative Director: Rob Fletcher
Additional Credits: Account Partner: Paul Houlding
Planning Partner: Steve Hastings
Business Director: Bridget Fitzpatrick
Account Manager: Katherine Jones
Account Executive: Juliet Cornick
Producer: Denise Robinson
Production Company: Hungryman 
Director: Ric Cantor
Producer: Ben Roberts
Post House: Jam Films
Audio: Jim Griffin at Jungle
Editor: Jinx Godfrey at Marshall Street Editors
Media agency – buying: Arena Media
Savills Residential: Head of Consumer Marketing: Alison Dean
Director, Marketing: Charlotte Wright
 
 
 
Tags: Europe
 
 
 
 
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Now: New York Bakery Company 'Speak Cheesy'

Agency: Now
Client: New York Bakery Company
Date: September 2016
The New York Bakery company is launching a new Cheese Bagel, with a multi-media campaign created by Now. The campaign idea is to create a new language playing off the word cheesy - #SpeakCheesy. The media includes press, content, OOH, social media, and display.
One of the pre-roll executions is a phone conversation between two characters called ‘Borisy’ and ‘Trumpsy’ speaking to each other across the Pond in the cheesy language; performed by impressionists John Culshaw and Lewis Macleod. The campaign was created by Now Creative Director Harv Bains, Writer Juliet Kent and Art Director Clinton Harding.
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
Executive Creative Director: Remco Graham
Creative Director: Harv Bains
Creative Team: Clint Harding and Juliet Kent
Head of Film & Content: Jeremy Muthana
Account Director: Jack Howker
Account Manager: Katy Stanage
Planner: Michael McCourt
Animation: Jelly London
Production Company:  Jelly London
New York Bakery Company: Marketing Director: Tim Barkey
Tags: UK
 
 
 
 
 
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George & Dragon: Scope 'HIDE'

Agency: George & Dragon
Client: Scope
Date: September 2016
The disability charity Scope appointed advertising agency George & Dragon to lead the creative development for the next phase of its ‘End the Awkward’ campaign in March. George & Dragon was tasked with evolving, branding and activating the campaign, which aims to transform attitudes towards disability.
George & Dragon took the original concept, based on the insight that two-thirds of the British public feel awkward around disabled people, and created a new look and feel for the campaign.
Scope research also shows that 18 – 34 year olds (Millennials) are most likely to feel awkward about disability – one fifth have actually avoided talking to a disabled person because they didn’t know how to communicate with them.
We used humour to address the issue of awkwardness and created a mnemonic – H.I.D.E – to help open up a dialogue in order to get the public talking to, and not avoiding, disabled people out of fear of doing or saying the wrong thing.
The tongue in cheek prime-time advert on Channel 4 will feature the voice of much-loved actor Simon Callow and offer advice on how to End the Awkward in the form of a mnemonic - H.I.D.E:
H…Say ‘Hi’; Introduce yourself ; Don’t panic; End the Awkward.
 
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
Creative Director: Ravi Beeharry, Andy Mancuso
Creatives:  Andy Manusco, Harriet Wiltshire, Zach Speight
TV Producer: Gemma Hall
Production Company: Outsider
Director: Jim Gilchrist
Producer: Simon Elborne
DOP: Daniel Landin
Edit: Cut & Run
Editor: Ben Campbell
Post Production: Absolute Post
Sound: Wave
Tags: Europe
 
 
 
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Wieden + Kennedy London: Lurpack 'Game On, Cooks'

Agency: Wieden + Kennedy London
Client: Lurpack
Date: September 2016
Lurpak has unveiled a new TV ad as part of a multi-million pound marketing campaign. The campaign aims to challenge consumer cooking habits and drive butter usage as research by Lurpak shows UK consumers are spending more time consuming food media than cooking. 
The bold new campaign – created by Wieden+Kennedy – will tackle this ‘cooking paradox’ by rousing audiences to turn their screens off and ovens on, demonstrating in true Lurpak fashion that consuming food culture is a poor substitute for the visceral experience of cooking.
Directed by Daniel Wolfe and continuing the ‘Good Food Deserves Lurpak’ narrative, the ad opens on a sculpture of TV screens, laptops, phones and cookbooks capturing food culture in all its forms created by Fraser Muggeridge.  Viewers are drawn in by the omnipresent sound of Rutger Hauer reminding them “nothing compares to the thrill of a hot kitchen.” As the pile of food entertainment is suddenly blown up, Hauer boldly proclaims “You’re not a cook until you cook”.
Viewers are then transported from watching, reading and hash-tagging food culture to being immersed in the energy and rhythmic chaos of a hot kitchen. Otherworldly food shots have been replaced with more down-to-earth portrayals styled by Katie Giovanni.  Lurpak’s slick approach has evolved into a grittier, emotive take that brings realism, excitement and sweat back to the kitchen. The ad concludes: 'Strap on your aprons and reach for the Lurpak'.
Credits:
 
 
 
Creative Director: Hollie Walker
Creative Director: Freddie Powell
Copywriter/Art Director: Becca Pottinger
Copywriter/Art Director: Sam McCluskey
Additional Credits: Agency Executive Producer: Tony Davidson
Agency Executive Producer: Iain Tait
Group Account Director: Rachel Parker
Account Director: Hannah Gourevitch
Agency Planner: Indiana Matine
TV Producer: Genevieve Sheppard
TV Production Assistant: Tom Dean
Creative Producer: Mark D'Abreo
Head of Design: Karen Jane
Designer: Alex Sullivan
Designer: Ryan Teixeira
Designer: Phil Rosieur
Production Company: Somesuch
Director: Daniel Wolfe
Executive Producer: Tim Nash
Line Producer: Samantha Chitty
Director of Photography: Tom Townend
Editorial Company: Trim
Editor: Tom Lindsay
Tags: Europe
 
 
 
 
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FCB Inferno: Barnardos 'Believe in Me'

Agency: FCB Inferno
Client: Barnardos
Date: September 2016
FCB Inferno has created a new brand platform for the UK’s largest children’s charity, Barnardo’s. ‘Believe in me’ launches with an integrated campaign focusing on the incredible things that can happen when you believe in children. It will be launched across media on 23rd September, spearheaded by a 60” TVC to coincide with Barnardo’s launching a new 10 year corporate strategy. Directed by Sara Dunlop, and produced by The Mill, the film features five children whose lives have been transformed.
Their narrative turns from victim to hero: ‘I am not his little secret’, ‘I am not the toys I never had’, ‘I am not my broken ribs’, ‘I am strong’, ‘I am free’, ‘I am proud’, ‘I am unstoppable’… An evocative cover of Tears for Fear’s ‘Everybody Wants to Rule the World’ by Lorde builds as their performances gain in confidence.
Their five performances are dramatic reconstructions of true events, each representing a key focus of Barnardo’s care. Individual stories will be found online, along with a deep-dive into the real case studies behind the campaign and the work Barnardo’s do across the UK. 60” and 40” TVCs edit will run into November, as well as VOD and the 60” in cinema.
A print campaign will run across national press and specific BME media. Media has been managed by John Ayling Associates, Dam Digital built the online hub (www.believeinme.org.uk) and Stand is tasked with consumer PR. The ‘Believe in me’ platform will also be distributed and used across the organisation by its 8,000 employees and in the 600 stores.
 
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
Chief Creative Officer: Owen Lee
Art Director: Jack Walker
Copywriter: Ali Dickinson
Business Director: Jonny Ray
Account Manager: Hestor Manning Marsh
Planning Director: Chris Baker
Producer: Charlotte McConnell
Additional Credits:
Director: Sara Dunlop
Production Company: Rattling Stick
Producer: Ellie Fry
Editor Amanda James
Post-Production Producer: Jack Williams
Post-Production: The Mill
Audio Post-Production String and Tins
Track: Lorde ‘Everybody Wants to rule the world’
Tags: Europe
 
 
 
 
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This Way Up: Typhoo - Heath & Heather 'Brand Refresh'

Agency: This Way Up
Client: Typhoo - Heath & Heather
Date: September 2016
Heath & Heather is the original English herbal tea brand. First established in 1920 by two pioneers of herbal medicine, the brand needed to redefine it’s role and appeal to a new generation of tea drinkers.
The founders initially sold packets of seeds for growing fresh herbs at home, giving everyone the opportunity to enjoy the health benefits of herbal infusions. They focused on native English varieties that could be found in heath's and hedgerows, and championed the benefits of herbal medicine in their books and lectures.
All the teas are reassuringly pure and simple, inspired by nature, and made from 100% natural, organic produce. Their vision provided the inspiration for the rebrand, which uses a seed tag as the brand panel surrounded by an abundance of herbal goodness to celebrate the expertise in selecting and blending each variety. Whilst each pack is beautifully crafted for Health & Happiness, together they make a beautiful hedgerow. more
 
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
Designer: Hayley Bishop
Tags: Europe
 
 
 
 
 
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The Red Brick Road: Yorkshire Building Society 'Outgrown your home'

Agency: The Red Brick Road
Client: Yorkshire Building Society
Date: September 2016
Yorkshire Building Society is launching its first new TV campaign in three years promoting its range of mortgages for home movers.
The new multi-channel centres around a TV spot, and is supported by national press, digital display, social media, direct mail, and website as well as activity at all of the 219 branches throughout the UK.
Building on the brand’s more than 150-year history of helping Britons build the future they aspire to by making their home ownership dreams a reality, the new ad by Red Brick Road dramatises the experience homeowners feel when their life becomes too large for their home.   
The ad opens with a mother returning home on what appears to be a typical day. But we soon see that she and her family have literally outgrown their living space. As the ad progresses, each room becomes smaller and smaller with the family resolutely going about their daily lives. Until finally they can’t fit into the space without contorting themselves into uncomfortable, sometimes excruciating positions.
 
Credits:
 
 
 
 
 
 
 
Creative Directors: Richard Megson and Matt Davis, Red Brick Road
Agency Art Director: Baz Williamson
Agency Copywriter: Ben Markey
Additional Credits: Head of Strategy: Ben Mitchell
Business Director: Bill Ehninger
Senior Account Manager: Terri Turner
Account Manager: Louis Collin
Head of Integrated Production:  Charles Crisp
Producer: Rick CarterProduction Company: Rattling Stick
Director: Pete Riski
DOP: Jean Noel Mustonen
Production Designer / Art Director: Morgan Kennedy                                                  
Producer: Tim Nunn                                          
Editors: The Assembly Rooms                                              
Editor:   Eve Ashwell                                                
Colourist/Grading: Henri Pulla                                                                                          
Post Production: Coffee & TV                            
Flame Operator: Steve Waugh                                          
Sound Studio: Wave                                
Sound Design: Parv Thind                                  
Music Composition: Marko Nyberg
Tags: Europe
 
 
 
 
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La Chose: SKODA 'KM Converter'

Agency: La Chose
Client: SKODA
Date: September 2016
When it comes time to buy a new car you have all kinds of questions – how roomy is it? How comfortable? How does it handle? A visit to the lot and a quick test drive rarely answers them. 
To answer this need, agency La Chose came up with a clever solution for car maker Škoda’s potential customers. One that encourages and rewards them for physical activity, reminds them of Škoda’s origins, and allows them to get a real feel for the auto company’s range of models.  For a two week period interested buyers have the opportunity to earn a day-long test drive, giving them a real feel for the brand’s cars.
 
Credits:
 
 
 
 
President and Creative Director: Pascal Grégoire
Copywriter: Antoine Defaye
Art Director: Joris Tripier Mondancin
Additional Credits:Head of TV Production: Nicolas Buisset
Account Management: Jean-Baptiste Lucas, Eric Guillod, Pierre-Jean Besson
Director of PR/Communication: Barka Zérouali
Production Company: Das Ding
Director: Cédric Dubourg
Producer: Nicolas Buisset
Director of Production: Yoann Morin
Production Assistant: Alice Giraudo
Director of Photography: Emmanuel Bernard
Sound Production: Das Ding
Sound Design: Thibaut Quinchon Musique : M83 - Do it. Try It
Skoda France: Marketing Director: Paul Barrocas
Communications Director: Aurélie Willi
Communications Manager: Céline Hahn
Tags: Europe
 
 
 
 
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Mr B & Friends: UKCloud 'Rebrand'

Agency: Mr B & Friends
Client: UKCloud
Date: September 2016
Brand, creative and digital agency Mr B & Friends has revealed the new brand identity for UKCloud just as the cloud services company tops the Tech Track 100 league table.
UKCloud crowned the leaderboard of this year’s Sunday Times Hiscox Tech Track 100 league table, which ranks Britain’s best 100 private tech companies with the fastest-growing sales over the last three years.
The company, which specialises in providing assured cloud services exclusively for the UK Public Sector including organisations such the Home Office, HMRC, MoD and the NHS, has soared into first place ahead of companies such as Roc Technologies, Feefo and Skyscanner.
The agency created a new articulation of the brand centred around the positioning of ‘Pure Commitment’. This illustrates the transparent and focused way in which UKCloud goes about its business. Operating a true pay-as-you-go model, the service provider enables total flexibility to its customers and bases its business on a consumption model rather than contracted arrangement. This provides outstanding value and disrupts the normal pattern in the sector. As such the identity is designed to reflect flexibility, simplicity and enduring value.
Credits:
 
 
 
 
 
 
 
 
 
Creative Director: Steve Richardson
Design Director: Sheena Mistry
Designer: Nathan Crosby
Brand strategist: Simon Barbato
Account Management: Nicola Jarvie/ Andy Kaye
Tags: Europe
 
 
 
 
 
 
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Creative Work of the Week: The Berry Company's 'chief mood officer' looks to lift the spirits of commuters

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A social experiment from The Berry Company has been chosen as our Creative Work of the Week by The Drum's readers. 

Based on its own research, which found that Brits now what kind of day they are in for by 8.12am, the family-run juice company's latest film implores customers to 'Make It A Berry Good Day'. Almost one in three Brits said the potential cause of being in a foul mood before heading to work was their partner, while a quarter cited their boss as the culprit. 

​To offset the bad vibes and test the theory of whether someone's day could be turned around in a few minutes, the brand enlisted a 'chief mood officer' to take to the streets of London and lift the spirits of commuters. He attempted to improve the day of 322 people through small gestures like high fives, group hugs and handing out £5 notes – achieving an impressive success rate of 61 per cent.

You can watch the film in full by clicking on the link below. 

W Comms: The Berry Company 'A Berry Good Day'

Agency: W Comms
Client: The Berry Company
Date: September 2016
 
Credits:
 
 
 
Production company: Gas and Electric 

Producer: Matt Klemera 

 
Tags: Europe
 
 
 
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To vote for next week's Creative Work of the Week visit our latest round-up. You can also keep up to date with the latest design, advertising and creative work from around the globe on our Creative Works homepage.

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Creative Works APAC: featuring Grand Visual, Leo Burnett China, Dentsu Inc, BBH India and more

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Welcome to The Drum's APAC Creative Works.

As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.'

We've now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 4 Oct.

For project information, credits and more hover over the 'i' icon or expand to full screen.

To submit work for future publication, contact Charlotte McEleny.For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

Grand Visual: Disney 'Magical Moments'

Agency: Grand Visual
Client: Disney
Date: September 2016
As part of the ‘Disney Junior Magical Moments’ campaign, Disney Junior Asia has released a social video today featuring footage from an AR stunt that was unleashed on the streets of Singapore. 
The Augmented Reality stunt took place on a busy street in the Singapore suburb of Tampines where a bus shelter was transformed overnight using ‘pixie dust’, plus a small dose of creative technology and AR production by Grand Visual. The result was a live poster giving the illusion of the road ahead. But as people watched, a series of beloved Disney Junior characters appeared on the street in front of them. 
Credits:
 
 
 
 
Agency: Grand Visual
Tags: Singapore, disney, Singapore, Outdoor Advertising, VR
 
 
 
 
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Leo Burnett China: Dream Cruises 'Mermaids Dream'

Agency: Leo Burnett China
Client: Dream Cruises
Date: September 2016
Dream Cruises, the first-ever Asian luxury cruise line, launched a 70-second mini-film called 'The Mermaid’s Dream’ on September 19.
This mini-film was one of Leo Burnett China's first creative works for Dream Cruises' new brand advertising campaign after the agency won the business in a pitch this May.
Inspired by the artwork by Chinese pop-artist Jacky Tsai which adorns the hull of Dream Cruises’ inaugural cruise ship “Genting Dream”, the campaign features a love-story between a mermaid and an astronaut who dream of overcoming the “impossible” barriers of space and water that separate them. In a series of visuals they turn their dream into reality in a metaphor of the cruise line’s promise to "bring dreams to life".
Credits:
 
 
 
 
Agency: Leo Burnett China
Tags: China, china, leo burnett
 
 
 
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Leo Burnett: Japan Railway Company 'Delicious supplement'

Agency: Leo Burnett
Client: Japan Railway Company
Date: September 2016
Japan Railway Company, the biggest railway company in Japan, has food courts within their station buildings everywhere. As they seek new ways to expand on their service for consumers, Leo Burnett Tokyo/Beacon created a new food service that help consumers understand their nutrition needs and plan their meals accordingly for a healthier lifestyle. 
Credits:
 
 
 
 
Agency: Beacon/Leo Burnett Tokyo
Tags: Japan, japan, leo burnett
 
 
 
 
 
 
 
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BBH India: Uber 'Move forward'

Agency: BBH India
Client: Uber
Date: September 2016
Uber has launched its first brand campaign in India ‘move forward’, which aims to depict how the taxi hailing app can empower people to do more meaningful things.
The campaign, created by BBH India, uses real life stories from customers and Uber drivers to show how the service is impacting people’s lives. The campaign focuses on online films but will also feature digital, print and outdoor.
For users, it explored the concept of having the freedom of mobility in an affordable way and for the drivers, it shows how it can turn them into micro-entrepreneurs.
Credits:
 
 
 
 
CCO and Managing Partner - Russell Barrett
Managing Director – Arvind Krishnan
Head of Planning – Sanjay Sharma
Creative Director - Sapna Ahluwalia
Copywriter - Yohan Daver
Art Director - Sapna Ahluwalia
Business Head – Anish Kotian
Planning Director - Yudhishthir Agrawal
Executive Producer – Rahul Kulkarni
Sr. Business Partner – Rajat Pandey
Business Partner – Nabanita Chatterjee
 
Production House - Black Sheep Live
·       Director – Shamik Sen Gupta
·       DOP – Karthik Vijay
·       Executive Producer  –  Niddhish Puuzhakkal
Tags: India, india, bbh, Uber
 
 
 
 
 
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TBWA\Hakuhodo: Nissan 'Caravanists'

Agency: TBWA\Hakuhodo
Client: Nissan
Date: September 2016
Nissan has partnered with TBWA\HAKUHODO Japan to launch their latest online video, promoting the NV350 Caravan. The film is dedicated to the level of master-craftsmanship demonstrated by the professionals of Japan.
Many individuals in construction, as well as other key industries in Japan, use the NV350 Caravan – people who Nissan refer to as ‘CARAVANISTS’. With the launch of a dedicated website called the ‘CARAVANIST BASE’, Nissan looks to engage with these professionals, and showcase the level of talent that sometimes goes unnoticed.
Credits:
 
 
 
 
Creative Director: Kaname Aratame
Planner: Tetsuya Umeda
Art Director: Takaya Masuda  
Interactive Designer: Kentaro Tetsuka  
Account Executive: Hisakazu Mizutamari, Masakazu Kobayashi, Ryuki Oishi  
Film Director: Yoshihiko Yamamoto (Wonder Land House)
Producer: Murai Taichi (PYRAMID FILM)
Producer: Yusuke Yamada (PYRAMID FILM)
Web Producer: Kazunori Mizobuchi (PYRAMID FILM QUADRA)
Production Manager: Yuki Yoshida (PYRAMID FILM)
Production Assistant: Ryosuke Kubodera (PYRAMID FILM)
MUSIC: Shinya Kiyokawa (Invisible Designs Lab)
Editor: Takayuki Umetani (Carp)
Editor: Yasuhiko Ikeda (AOI STUDIO)
Multi Audio: Taketoshi Niizuma (PTHREE
 
Tags: Japan, japan, nissan, TBWA\Hakuhodo
 
 
 
 
 
 
 
 
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BBH Singapore: IncomeOrangeAid 'Get your school kit on'

Agency: BBH Singapore
Client: IncomeOrangeAid
Date: September 2016
Income along with their creative agency BBH Singapore have launched a social initiative campaign for a community development program - Back to School -  getting famous Singaporeans and calling the public to get their school kit back on.
To kickstart the campaign, BBH and Income enlisted the support of personalities such as renowned blogger mrb​rown, actress Rebecca Lim, Member of Parliament Tin Pei Ling and musicians Rai Kannu and Jack Ho who donned their alma mater uniforms to support the OrangeAid campaign.
The campaign invites Singapore to join in and support education for youth in need by posting old photos of themselves in school uniforms on Facebook and to tag three friends to do the same.
OrangeAid, Income’s community development arm, champions education of youth in need through the Future Development Programme via bursaries, financial literacy education and career/ personal development programmes.
Credits:
 
 
 
 
Agency: BBH Singapore
Tags: Singapore, Singapore, bbh
 
 
 
 
 
 
 
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Dentsu Inc: Kuroneko Black Cat 'Dancing Black Cats'

Agency: Dentsu Inc
Client: Kuroneko Black Cat
Date: September 2016
This online video for delivery company Kuroneko Black Cat plays on famous melody the Flea Waltz, which in Japan is known as the famous song "NEKO FUNJATTA" meaning "I just stepped on the cat".
According to Kuroneko Black Cat delivery company, they said "we keep changing for unchanging things".
Credits:
 
 
 
 
*Agency : DENTSU INC.
*Production : DENTSU CREATIVE X INC.
*CD : KUMI ISHIZUKI / TAKAHIRO OTO
*PL : YOSHIYUKI IMOTO / TAIKI UEDA
*AD : YOSHIYUKI IMOTO
*C : KUMI ISHIZUKI / TAIKI UEDA
*CP : CHIYO HISANO
*AE : GAKU SEKIGUCHI / CHIKAKO SANO / SONOKO SAKAGUCHI
*PR : MASAFUMI FUJIOKA / WATARU ODAKURA
*PM : KEISUKE SUZUKI / WATARU KITAMOTO
*Arrange : DAISUKE KOBAYASHI
*Shoot : KAZUHISA MARUYAMA
*light : SHIGERU SAITO
*Stage design : SHU NAKAMA
*Edit : MASAYUKI KUBO / KAYO NAKAMURA
*ST : YOPPY
*HM : KOOKI TAISHIMA / YAS
*Perfomance(Dancer) : JUNPEI HAMADA / TAKA / KAZUHO HORINO
*Perfomance(Ballet Dancer) : RIKU NAKAYAMA
*Perfomance(Girls) : HIKO ACHIHA
*Molding : Sudo Art Creators Inc.
*Choreography : TAKAHIRO
*Music : Tomggg (Aiin CO., LTD.)
*Gimmick : Locust Inc.
*Title design : SHUN SASAKI
*Animal talent : Shonan Animal Production Inc.
*PR Planning/Execution : SATOSHI SHINJIN, TAKANORI KUBO, HIROKI JIRAI (catchball Inc.)
*PR(Web) : RYOJI TANAKA (Dentsu Digital Inc.)
*PM(Web) : TAKASHI NAKATANI (Dentsu Isobar Inc.)
*D(Web) : AKIRA FUJII,AYANO HIGA(JC SPARK), AKIKO HOSHINO, FUMIKI MATSUMOTO (Dentsu Isobar Inc.)
 
Tags: Japan, Dentsu, japan, CATS
 
 
 
 
 
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To keep up to date with the latest advertising, design and creative work from around the globe visit our Creative Works homepage where you can vote on which work you’d like to see crowned Creative Work of the Week and Creative Work of the Month. 

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