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Creative Works featuring McCann London, Collider, Brass, BETC London and more

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Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.

We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 9 July.

For project information, credits and more click on the project to expand to full screen for credits submit online via our online form

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

McCann Erickson: All England Lawn Tennis Club 'In Pursuit of Greatness: A Year in the Making'

Agency: McCann Erickson
Client: All England Lawn Tennis Club
Date: July 2017
The All England Club (AELTC) is launching a global campaign ahead of Wimbledon as it looks to grow its brand beyond traditional audiences and into Asia.
The ‘In Pursuit of Greatness’ campaign will launched across digital and social media before hitting cinemas with 60-second films showing throughout the UK. The AELTC has said it will focus particularly on Facebook, YouTube and Snapchat in an effort to target the younger demographic.
It will also span out of home with ads at tube and railways stations local to the event. The BBC is expected to show the content as part of its build up coverage to the tournament, which starts on 3 July.
Created by McCann Erickson London, the campaign was given a soft launch at last year’s event, however it will now extend to the US, Europe and Asia as part of the AELTC’s plans to champion the Wimbledon brand as a truly unique grand slam.
Credits:
 
Tags: UK, wimbledon
 
 
 
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www.daughter.studio: Rolls-Royce Motor Cars 'Rolls-Royce Ghost '

Agency: www.daughter.studio
Client: Rolls-Royce Motor Cars
Date: June 2017
Normal business hours do not apply in a new campaign for Rolls-Royce.
The campaign implies that the Rolls-Royce Ghost is for a life not bound by single office or time zone. It is a motor car designed to fit seamlessly with a transient, global lifestyle.
Created by independent creative agency, daughter and shot by Director and Photographer Benedict Campbell in London and Shanghai, the film positions Rolls-Royce Ghost as a motor car for the world’s business elite. For a life lived to Coordinated Universal Time.
Credits:
 
 
 
 
 
 
 
 
 
Agency: daughter
Agency Team: Stu Jackson (Creative Partner), Gareth Hopkins (Creative Partner), Rich Newell (Creative Partner), Lee Jackson (Strategy Partner)
Director/Photographer: Benedict Campbell
Production Company: Curious Productions
Tags: UK, digital, Branding, advertising, website
 
 
 
Rolls-Royce Ghost 'Time'
 
 
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BBH London: Uber 'Supermarket vs Uber'

Agency: BBH London
Client: Uber
Date: June 2017
Uber has rolled out the second phase of its ‘Where to?’ campaign with a creative recruitment push highlighting the shift-free benefits of becoming a driver.
Uber’s in-house creative team again teamed up with BBH to produce two videos contrasting what it’s like working in a supermarket and a supermarket respectively to the life of a driver for the tech firm.
Supermarket vs Uber depicts a despondent checkout waiting for his shift to finish, only to see a family heading to the till with two overflowing trolleys as the final closing Tanoy announcement is made. His devastation is accompanied by Psycho-esque string orchestra horror music, and the line: “There aren’t many jobs where you can go home when you want”.
In another 30-second spot, a warehouse worker driving a cherry picker is inspired to drive straight out the door after seeing boxes of golfing equipment on the shelves. The voiceover says: “There aren’t many jobs where you can take the afternoon off”.
Credits:
 
 
 
 
 
 
 
 
 
Creative Credits
Uber UK’s in house team
Rachael Pettit (Head of Marketing)
Mark Paterson (Brand Lead)
Sarah Slater (Campaign Manager)
BBH Creative Director: Ian Heartfield
BBH Creative Team: Marc Rayon & Callum Prior
BBH Business Lead: Nic Manser
BBH Account Director: Peter Blaseby
BBH Strategy Director: Fernando Ribeiro
BBH Strategist: Annie Little
BBH Account Manager: Alexandra Hearth
Film Credits
BBH Producer: Victoria Baldacchino
BBH Assistant Producer: Sophie Hughes
Production Company: Outsider
Director: Bart Timmer
Executive Producer: Simon Elborne
Producer: Nick Sutherland-Dodd
DoP: Manel Ruiz
Post Production: The Mill
Grade: Seamus O’Kane / The Mill
Editor/Editing House: Billy Mead / Ten Three
Sound: 750 MPH
Tags: UK, Uber, Ad of the Day
 
 
 
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bmb: KP Nuts 'The Nut Nut's Nut'

Agency: bmb
Client: KP Nuts
Date: June 2017
Creative agency BMB has launched a new campaign for KP Snacks’ brand KP Nuts, which will run across TV, VOD, OOH and Social.
Having not been on TV for 24 years, and with sales largely driven by Christmas, KP Nuts is keen to assert its taste superiority over own label brands. With the lines that KP Nuts are the ‘nut nut’s nut’ and ‘picked after 130 days’, the elephant in the room becomes literal as well as metaphorical in this execution, when the biggest ‘nut nut’ of all is accidentally served the wrong ones.
Our hosts of the party have the embarrassment of their sub-standard nut provision being revealed by none other than an adorable baby elephant, a symbol of taste connoisseurship. He knows when he’s being served KP Nuts and makes it obvious that non-KP Nuts are not to his taste.
Order is quickly restored when our elephant finds a hidden bag of KP Nuts for everyone to crack open, share and enjoy.
Credits:
 
 
 
 
 
 
 
 
 
Chief Creative Officer: Jules Chalkley
Creative Director: Jay Pond-Jones
Account Director: Jake Goodman
Agency Producer: Catharine Griffiths
Photographer: Laurence Haskell (OOH photographer)
Director/Production co.: Guy Manwaring at Sonny
Producer: Fraser Lawson
Editor: Mark Edinoff at Work editorial
Post Production: Glassworks
Sound Design: Wave
DoP: Alexander Melman
Media planning/buying: Vizeum
Tags: UK
 
 
 
 
The Nut Nut's Nut
 
 
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Collider: Manomasa 'MANOMANTRAS CAMPAIGN CAPTURES THE SPIRIT OF LATIN AMERICA'

Agency: Collider
Client: Manomasa
Date: June 2017
Manomasa, ’Tortillas with Spirit’, has launched its first integrated campaign ‘Manomantras’ which bring the essence of Manomasa to life through six designs created by renowned Spanish artist ‘Ricardo Cavolo’.
The designs represent Manomasa’s six mantras; Serve Spirit Not Food; Fortune Flavours The Bold; The Revolucion Will Be Bite-Sized; Be The Talk Of The Taqueria; Buen Provecho and Viva Libre Gusto Mas.
Manomantras features Ricardo’s designs on fly posters across the UK with the artwork further appearing in three online films, Tube media and a social campaign.
The campaign was created by Collider, an independent creative agency, based in London Bridge.
Credits:
 
 
 
 
 
 
 
 
 
Zoë Stock & Steve Hickery, Art Directors, Collider
Ceri Lynaghan & Erica Malone, Client Sevices, Collider
Production agency – Lisbon
Theo Nunn, Director
Ricardo Cavolo, Illustrator
Tags: Europe, design, Branding, digital, advertising
 
 
 
 
 
 
The Revolucion Will Be Bite-Sized
 
Viva Libre Gusto Mas
 
 
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AllTogetherNow: iD Mobile 'Asim Chaudhry #WeGotThis'

Agency: AllTogetherNow
Client: iD Mobile
Date: June 2017
iD Mobile is spreading happiness with its new campaign ‘#WeGotThis’, created with and starring BAFTA award-winning actor Asim Chaudhry.
Chaudhry brings his trademark deadpan humour to the launch film, ‘Control Room’, available to watch on iD Mobile's YouTube channel. Hard at work in iD Mobile’s ‘Secret Customer Happiness HQ’, Chaudhry gets to grips with his new job as ‘Customer Happiness Officer’. 
Fans of Chaudhry and iD Mobile can follow the action as it unfolds in three further films – ‘Beach’, ‘Shower’ and ‘House Party’. Each one is based around one of the plan’s key features and will see the Customer Happiness Officer’s misguided attempts to go the extra mile for iD Mobile customers.
The campaign, created by digital engagement agency AllTogetherNow, will run across Facebook, Instagram, YouTube and Vevo and, for the first time ever, iD Mobile will also get snap happy on Snapchat.
Credits:
 
 
 
 
 
 
 
 
 
Brand: iD Mobile
Head of Marketing: Mark Bowles
Marketing Manager: John Annoh
Social Media & Content Marketing Manager: Wasim John
Creative Agency: AllTogetherNow
Managing Director: Steve Parker
Creative Director: Sam Willard
Creative Team: Sam Willard & John McDonnell
Account Team: Joe Chalmers & Jess Shearing
Strategy: Flora Proudlock
Talent Broker: Melsie Bourne
Director: Jon Riche
Production Company: Hoot Entertainment
Production Company Producer: Dominic Bunjevac & Mathias Giley
Director of Photography: Carl Burke
Offline Edit: Matt Chodan @ Gorilla Editors
Post Production: Smoke & Mirrors
Audio Post Production: Unit Post Production
Agency Producer: Jo Dillon
Media Agency: Blue 449
Managing Partner: Lindsay Payne
Emma Putnam: Group Account Director (Planning)
Beth Abood: Account Director (Planning)
Francesca Darvill: Account Director (Digital Investment)
Daniel Hoey: Senior Planner Buyer (Digital Investment)
PR Agency: M&C Saatchi PR
Director: Danielle Heximer
Associate Director: Jessica Silver
Account Director: Amy Rowlatt
Senior Account Executive: Imogen Turner
Junior Account Executive: Olivia Simpson
Tags: UK, digital, mobile, comedy
 
 
Say "hello" to our new CHO. #WeGotThis
 
Carry over your unused data with Data Rollover. #WeGotThis
 
Roam like at home with Inclusive Roaming. #WeGotThis
 
Stay in control with Bill Capping. #WeGotThis
 
 
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Brass: CBBC 'The Pets Factor'

Agency: Brass
Client: CBBC
Date: June 2017
‘The Pets Factor’ is a children’s documentary series that provides insight into some of the very best vets practices in the UK, featuring everything from a constipated snake, a balding chicken and a dog that’s swallowed a smelly sock.
The educational and observational series aims to convey the intensity of a real working vets practice, using a lighthearted and engaging spin with each animal being introduced through a fun, digital animation.
Brass was appointed by True North, the production company behind the series, to create 40 digital animations depicting the animals and each of the four vets featured. The agency was asked to make sure they brought out the personality of the animals and told the stories that led to their visit to the vets. Brass also created the show's introductory title sequence.
The high quality animations were developed using a special puppeteering technique. To ensure they carried the key characteristics of each animal and vet in real life.
Credits:
 
 
 
 
 
 
 
 
 
Agency: Brass
Client: CBBC
Andrew Brown - Creative Director - Brass
Damon Winterburn - Animator - Brass
Claire Thackray - Creative Project Manager - Brass
Tags: UK, design, animation, illustration
 
 
 
 
 
 
The Pets Factor
 
 
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3 Monkeys Zeno, ADTV Films: Microsoft 'Ode To The Commute'

Agency: 3 Monkeys Zeno, ADTV Films
Client: Microsoft
Date: June 2017
Microsoft has teamed up with spoken word artist Suli Breaks and composer David William Hearn to release ‘Ode to the Commute’, a poem set to music that celebrates the hidden beauty in the average Londoner’s trip to work.
Hearn, who also launched Windows’ music notation application StaffPad, produced the creative over the course of one day using the Surface Pro.
The final composition is a musical amalgamation of the city’s morning sounds – horn beeps, church bells, bicycle bells and the like – set to Breaks’ musings on the creative inspiration commuters can garner each day. The campaign created was in partnership with ADTV Films, 3 Monkeys Zeno and Angel Studios.
Breaks said: “Inspiration can strike at any time, it’s important people don’t limit how and where they express their creativity.
“However you make your journey, the commute can be a great opportunity to reignite that creative flame and people should use this time wisely. The Ode to the Commute lyrics are aimed at capturing this for people in an interpretable way.”
Credits:
 
 
 
 
 
 
 
 
 
Talent
Suli Breaks, Spoken word artist
David William Hearn, Composer, Musical Lead
ADTV Films
Amaru Willcox, Creative Lead
Harry Cauty, Videographer
Lloyd Cook, Videographer
Photography
Javan Miller, Photographer
Kimberly Williams, Photographer 
Agency
3 Monkeys Zeno
Microsoft for Microsoft Surface
Music
Angel Studios
Paul Spong, Music co-ordination
Tags: UK, Microsoft, Surface Pro, Ad of the Day
 
 
 
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CreativeRace: Evans Cycles 'A Match Made in Evans'

Agency: CreativeRace
Client: Evans Cycles
Date: May 2017
Shouldn’t something powered by you be perfectly tailored to you? Evans Cycles certainly think so.
That’s why their know-how as the UK’s No.1 specialist cycling retailer is empowering the cyclists of Britain to enjoy choosing, buying and riding their perfect bike. A strategy embodied in the campaign line: 'A match made in Evans'.
Eye-catching portrait photography is used to tell the story of three customers, and how Evans Cycles can perfectly match the lifestyle of the cyclist to the bike most suited to them.
This integrated campaign launched in June and will run until the end of August.
Credits:
 
 
 
 
 
 
 
 
 
Steve Chetham - Creative Director - CreativeRace
Richard Benjamin - Design Director - CreativeRace
Stacey Heathfield - Senior Designer - CreativeRace
Nick Hoadley - Group Strategy Director - CreativeRace
Katie Brewer - Group Account Director - CreativeRace
David Short - Photographer - represented by Gill Turner
James Backhouse - Marketing Director - Evans Cycles
Tags: UK, design, advertising
 
 
 
 
 
 
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We Are Live: TGI Fridays 'TGI Pridays'

Agency: We Are Live
Client: TGI Fridays
Date: June 2017
As a sponsor of Oslo Pride, and in celebration of diversity, TGI Fridays did a colorful rebranding for all their restaurants in Oslo during the festival.
The rebranding also consists of a variety of measures including rainbow-colored menus, ties, suspenders, buttons and blankets, gender neutral restrooms, a specially designed ’Pridays Shake’ – with all proceeds from the sale will going to FRI (The Norwegian Organization for Sexual and Gender Diversity), and an eye-catching 'TGI Pridays' awning outside their flagship restaurant in Karl Johans gate, Oslo's main street.
Credits:
 
 
 
 
 
 
 
 
 
Creative: Simen Frogner
Creative: Fredrik Bjørn
Creative: Mariann Lunde
Graphic Design: Hans Jørgen Wærner
Advisor: Herman Stormyr
Project Manager: Andrea Csak
PR: Carl Henrik Kleiberg
Film Production: Expect Films
Tags: Europe, advertising, Oslo Pride
 
 
TGI Pridays
 
 
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PB Creative: Plifeplus Be 'PB Creative de-codes the world of sports supplements with design for new brand ‘Be’'

Agency: PB Creative
Client: Plifeplus Be
Date: June 2017
Lifeplus, a leading supplier of nutritional products, approached the agency to create a new sports nutrition brand that would provide the company with an ownable and credible space within the UK, Europe and US sports nutrition markets.
PB Creative identified a gap in the market for a sports nutrition brand aimed at individuals who see staying fit and healthy as a way of life, but can be intimidated by the supplements currently on offer. It recognised that existing sports nutrition brands are either aimed at serious sports enthusiasts, those wanting to build muscle mass or to lose weight.
PB then went on to create a brand that is unisex, upbeat and aspirational, yet accessible. It helps consumers navigate the range and find the support they need by establishing three sub categories under the headings: Focused, Sustained and Recharged. The name ‘Be’ puts the consumer at the heart of the brand and forms a call-to-action when combined with the three sub-categories: Be Focused, Be Sustained and Be Recharged. 
Credits:
 
 
 
 
 
 
 
 
 
Pete Hayes, Ben Lambert: Co-founders - PB Creative
Tags: Europe
 
 
 
 
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Twelve and Students at UCA : NESCAFÉ® AZERA 'Azera limited edition packaging'

Agency: Twelve and Students at UCA
Client: NESCAFÉ® AZERA
Date: June 2017
Twelve, the integrated brand activation agency, has developed a multichannel campaign for Nescafé Azera, with a range of iconic and desirable limited-edition designed tins at its heart, created in collaboration with top emerging design talent from the University for the Creative Arts.
The activity marks the third consecutive year that Nescafé Azera and Twelve have worked with UCA students, following the success of the brand’s previous 'Azera by Design' campaigns. The collectable tins, available from mid June, will be sold in all four major supermarkets and available nationally across the UK.
Twelve developed the campaign to highlight the brand’s design credentials by bringing to life its support of promising young creative talent. Second year BA (Hons) Graphic Design students at the University for the Creative Arts were briefed to create a set of collectable coffee tins to feature on four variants. Students were briefed to create packaging designs that are inspired by the coffee-drinking occasion and evoke positivity.
The limited-edition tins will be promoted via a multichannel campaign that will run across online, social, video, print and in-store POS.
Credits:
 
 
 
 
 
 
 
 
 
Derek Bain, creative director at Twelve
& Students from University for the Creative Arts
Tags: UK, Branding, design, packaging, packaging design, Branding & Packaging
 
 
 
 
 
 
 
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LIDA: Blue Cross 'Pets Mean More'

Agency: LIDA
Client: Blue Cross
Date: June 2017
The life-enhancing role pets play in our lives is at the centre of a new campaign for animal care charity Blue Cross, created by Lida. It shines a light on the myriad ways pets help humans – from making us laugh to keeping us healthy – and what Blue Cross does to help pets in return. The campaign also introduces a new strapline: Pets change lives,we change theirs. The aim is to inspire people to give back to pets in need by supporting the vital work done by Blue Cross.
The integrated campaign runs across video-on-demand, national and regional radio and digital display banners through the whole of July.
Credits:
 
 
 
 
 
 
 
 
 
Creative Director: Tom Thomas
Art Director: Greg Foy
Copywriter: Heather Keywood
Account Director: Jordan Miller
Senior Account Manager: Kitty Lewis-Williams
Agency Producer: Nicola Gilbert
Director/Production Co: Steve Reeves, Another Film Company
Producer: Tim Marshall, Another Film Company
Media Planning & Buying: Blue 449
DOP: Jim Jolliffe
Editor: Scot Crane, The Quarry
Edit Producer: Tor Adams, The Quarry
Colourist: Matt Turner, Absolute
VFX Artist: Lora Nikolaev, Absolute
Title Animation: Matt Campbell, Blind Pig
Post Producer: Dan Bennett, Absolute
Sound Designer: Ben Leeves, Grand Central Recording Studios
Composer: Biggi Hilmars, Imagem Music Publishing
Tags: UK
 
 
 
 
Pets Mean More
 
 
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: Royal Ascot 'New brand identity'

Agency:
Client: Royal Ascot
Date: June 2017
The new brand identity is the visual embodiment of two years of strategic work that has impacted every area of the business. Ascot was formed in 1711 when Queen Anne identified a clearing of land ‘ideal for horses to gallop at full stretch’ and has long been a cultural icon attracting the world’s finest horses and jockeys and over 600,000 racegoers each year.
The plan was to make further inroads into the consumer leisure market. One identified problem stemmed from the overall brand architecture. Royal Ascot, the racecourse’s flagship summer occasion, was in danger of overshadowing its regular race meetings. This gave many attendees little awareness of the full events programme and it meant limited crossover of racegoers.
The charge was to redefine the Ascot brand to help the target social audience make sense of the relationship between Ascot, the destination, and Royal Ascot, the event. Royal Ascot is the exclusive, luxury event – the world’s most famous race meeting – while Ascot is a contemporary, accessible market leading brand – the world’s most famous racecourse – with a vibrancy but less formal feeling.
Credits:
 
 
 
 
 
 
 
 
 
https://www.ascot.co.uk/
http://www.likenowhereelse.co.uk/
http://www.visualidentityawards.com/
Tags: UK, Branding, design
 
 
 
 
 
 
Royal Ascot 2017 Highlights
 
 
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Echo: Sanghera Rum Company 'Echo designs the UK's first Indian white rum - Five Rivers'

Agency: Echo
Client: Sanghera Rum Company
Date: June 2017
Echo have worked with the Sanghera Rum Company to design and name Five Rivers, their finest Indian small batch white rum which has been produced by the family for over 150 years.
The word Punjab means ‘land of five waters’ and is where the Sanghera family rum gets its name. Its story starts high up in the foothills of the Himalaya, the source of the Five Rivers. It is from here that these great rivers begin their journey. They travel down the plains of the Punjab enriching the soil and creating the perfect conditions for growing some of the finest sugarcane in the world. From this sugar cane comes Five Rivers Rum.
Working in partnership with the Sanghera family, Echo have created the complete brand, from name and visual identity to bottle label design. The hand drawn brand mark is simple, bold and symbolic. It is a visual representation of the five rivers joining harmoniously together as a symbol of the Punjab. The family crest has been designed to reflect the sugar cane and original Sanghera family home nestled within the lush green, sugar cane fields. The use of blue colour palette creates a combined sense of richness and freshness, while the gold creates a premium feel, hinting at the golden sunlight over the water.
Credits:
 
 
 
 
 
 
 
 
 
Nigel Ritchie, Creative Director, Echo
Ollie Cole, Designer, Echo
Benjamin Farrell, Designer, Echo
Alastair Jones, Head of Client Services, Echo
Tags: UK, design, Graphic Design, brand identity, alcohol
 
 
 
 
 
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Joint London, Another Film Company: Thatchers 'Hot Air Balloon'

Agency: Joint London, Another Film Company
Client: Thatchers
Date: June 2017
Another Film Company’s Declan Lowney directs the latest campaign for Thatcher’s flagship brand, Thatchers Gold. It aired on Saturday 24 June 2017
The campaign was created by Joint, and works across TV, cinema, social, digital and outdoor. It also includes PR, sampling events, as well as national events and festivals including Glastonbury.
Shot on location in Somerset near to the Thatchers farm, this is the first time Thatchers have featured a spokesperson in their advertising.
Director Declan Lowney said: "There’s something about this script and the Somerset setting that re-ally appeals to my Irishness and tickles my Father Tedness. The notion of comparing a perfect pint of Thatchers cider to a low flying hot-air balloon is clearly ridiculous, but I love that."
Credits:
 
 
 
 
 
 
 
 
 
Agency: Joint London
Agency People:
DAMON COLLINS
MATTHEW ROBINSON
CLAUDIO GORINI
TONI BARKER
MICHAEL BURGOYNE
DARREN SIMPSON
ALGY SHARMAN
Production: Another Film Company
Director: Declan Lowney
Exec Producer: Simon Monhemius
Production Manager: Stuart Butterworth
Production Assistant: Max Harrison
Lighting Cameraman: Jaime Feliu Torres
Editor: Leo King @ Stitch
Post: The Mill
Media buying: Bray Leino
Tags: UK, advertising
 
 
 
 
Thatchers "Hot Air Balloon"
 
 
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BETC London: Rimmel London 'Stay Matte Liquid Lipstick featuring Rita Ora'

Agency: BETC London
Client: Rimmel London
Date: June 2017
Rimmel London partnered with Rita Ora to launch the new Stay Matte Liquid Lip Lipstick, a product with a proprietary long lasting formula.
In the new 60 second film, Rita tells a story of boldness and confidence. BETC London wrote no script for this. Instead, an intimate conversation between the pop star and director Paul Gore turned into a documentary style promo.
The film follows Rita backstage as she puts on her makeup before going on stage, celebrating the transformative power of lipstick and the confidence that comes with the Stay Matte formula.
Credits:
 
 
 
 
 
 
 
Vice President Global Marketing Rimmel - Montse Passolas - Coty
Global Marketing Director Face and Lips - Alison Hollingsworth - Coty
Media and Brand Asset Manager - Sandra Pitroipa - Coty
Global Digital Director - Ankita Sayal - Coty
Senior Product Manager- Lip - Yuni Lio - Coty
Global Digital Manager - Cloe Ambrose - Coty
Chief Creative Officer - Rosie Bardales - BETC London
Creative Director - Nat Potter - BETC London
Creatives - Ebba Hult & Sam Willard - BETC London
Strategic Planners - Caroline Baron & Felipe Pires-Dias - BETC London
Junior Producer - Amelia Crook - BETC London
Business Director - Daniele Manasseh - BETC London
Account Director - Oyin Akiniyi - BETC London
Account Executive - Maximilian Badger
Production company - Iconoclast
Director - Paul Gore
Producer - Tom Knight
Editor - Tom Grove Carter, Trim Editing
Sound Designer / Mixer Parv Thind at Wave
Music 'Hittin’ Licks' was written by Saltwives, and co-produced by Saltwives and Invisible Men.”
Post Production
Grade - Time Based Arts
Online Post - Nightshift, Paris c/o Maxime Dabel
Caroline Baron
Felipe Pires-Dias
Tags: UK
 
 
Stay Matte Liquid Lipstick featuring Rita Ora | #LiveTheLondonLook
 
 
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Proximity London: Pride in London 'Love Lived Here'

Agency: Proximity London
Client: Pride in London
Date: June 2017
As part of the two week Pride Festival in London, Proximity London has created Love Lived Here, a campaign to celebrate pioneers of the LGBT+ movement throughout British history.
Starting on 26 June, key blue plaques around London will be given a temporary rainbow makeover to acknowledge the individuals who lived there as part of the LGBT+ community, alongside their literary, scientific, economic or artistic achievements.
While their work has been marked as part of British history, their LGBT+ status may be lesser known, particularly in view of the less accepting times they lived in.
Plaques that have been changed include computer scientist Alan Turing, solider and poet Siegfried Sassoon and choreographer Sir Frederick Ashton.
Credits:
 
 
 
 
Creative: Lou Wright & Ant McGinty
Creative Director: Jason Cascarina
Executive Creative Director: John Treacy
Planning: Paul Dazeley
Design: Elsie Hoskin, Gabriele Mockute, Sabrina Gayle, Gabor xxxxxxxxxxxx
Production: Kathy Howes, Aidan Moran, Neeta Norton
Creative Support: Matt Taylor
PR: Kelly Taylor
Social: Sara Parrish
Social Support: Alice Kenyon
Project management: Zoe Jones
Tags: UK, design, video
 
 
 
 
 
 
Love Lived Here
 
 
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Mother: Vauxhall 'Pyjama Mamas'

Agency: Mother
Client: Vauxhall
Date: June 2017
Vauxhall is rolling out a new campaign to plug its Crossland X SUV today (30 June), having enlisted Mother to create a humorous spot featuring hard working mums who may end up wearing their pyjamas all day, but do so with swagger.
The ad, which was produced by music director Jake Nava, features slow motion shots of the Pyjama Mamas brushing off the glares of the haterz in the supermarket, at the coffee shot and at the school gates.
Their ‘’jam jar’ is the Crossland X, which is spotlighted doing donuts around an empty car park as the sun sets. The track ‘Pajamas All Day’ by Las Vegas-based MC/DJ brothers Dan and Jim Kehoe was chosen for the soundtrack. 
Credits:
 
 
 
Creative Agency: Mother
Creative Director: Mother
Art Director: Mother
Copywriter: Mother
Producer: Mother
Production Company: The Mill
Colourist: Dave ‘Luddy’ Ludlam
2D Lead: Brad Wood
2D Artists: Sole Martin, Gav Marler, James Pratt
Executive Producer: Misha Stanford-Harris
Music Supervision: Dave Bass at We Are Theodore
Music Track: Pajamas All Day by Hardnox
Sound House: Grand Central
Sound Design: Munzie
Edit House: Final Cut
Editor: Ben Stephens
Editor Asst: Elyse Raphael
Tags: UK, vauxhall, mother, Ad of the Day
 
 
 
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US Creative Works: Special Fourth of July edition

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While Independence Day may not be an advertiser's dream like Christmas or Halloween are, some agencies and retailers have gotten into the spirit of the season with campaigns to address our star spangled history.

Here is a Creative Works sampling some Fourth of July campaigns just in time to celebrate US independence.

Butler, Shine, Stern & Partners (BSSP) : Butler, Shine, Stern & Partners (BSSP) 'BSSP Celebrates Fourth of July'

Agency: Butler, Shine, Stern & Partners (BSSP)
Client: Butler, Shine, Stern & Partners (BSSP)
Date: July 2017
To kick off Fourth of July weekend, San Francisco agency BSSP has created a patriotic video to celebrate its independence from holding companies.
The purposely melodramatic video features BSSP staffers dressed in colonial garb while a rendition of ‘America the Beautiful’ plays. In the video, a voiceover details the many pros that come along with independence, like the fact that the shop can do things like rent $350 dollars worth of colonial costumes without blinking an eye.
Despite being independent for 24 years, a tongue-in-cheek disclaimer runs at the bottom of the ad that reads: "Please ignore. BSSP remains very open to offers."
BSSP has created a number of more serious holiday-themed ads as of late, for Father's Day and for Gun Violence Awareness Day.
Credits:
 
 
 
 
 
 
 
 
 
Agency: BSSP
Tags: United States
 
 
 
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ddb New York: Cotton Incorporated 'The United of America'

Agency: ddb New York
Client: Cotton Incorporated
Date: July 2017
This Independence Day, Cotton Incorporated is calling upon all Americans to celebrate the threads that tie us together, reminding us that, first and foremost, we are all Americans.
 
The new ‘The United of America’ digital video and social campaign launched on July 3 and extends throughout the month to promote a message of unity, reminding us all to wrap ourselves in knowledge that we are more alike than different. This includes a call for individuals nationwide to take a unity pledge and upload photos of themselves to a microsite: www.theunitedofamerica.com. After all, we’re all born in a cotton blanket.
 
That blanket came to babies in the 1950s. Illinois medical company Medline surveyed the working moms in their office to see how the company could make a blanket design as warm and comforting as the blanket itself. Those working moms suggested a candy stripe design and the Kuddle-Up blanket line was born.
Credits:
 
 
 
 
 
 
 
Client: Cotton Incorporated
J. Berrye Worsham: President & CEO
Kim Kitchings: Senior VP, Consumer Marketing
Jill Orsini: Advertising Director
Emily Cooper: Advertising Manager
Agency: DDB New York
Chief Creative Officer/North America: Ari Weiss
Chief Creative Officer/New York: Icaro Doria
Creative Director: Cassandra Anderson
Creative Director: Marilyn Kam
Head of Production: Ed Zazzera
Executive Producer: Teri Altman
Management Supervisor: Lauren Solomon
Planning Director: Jen Fox
Senior Social Strategist: Kallista Adami-Koll
Production Company Footage: Sourced & Licensed by STALKR
Executive Producer: Colleen Cavanaugh Anthony
Head of Production: Carly Lagoda
Producer: Maureen Cavanaugh
Producer: Lauren Wachell
Editorial: The Cutting Room
Editor: Jamie Connors
Managing Partner: Susan Willis
Executive Producer: Anna Petitti
Producer: Sebastian Greene
Music: asche & spencer
 
Tags: United States
 
 
 
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Enso: Equal Rights Amendment '#PasstheERA'

Agency: Enso
Client: Equal Rights Amendment
Date: July 2017
This 4th of July, mission-driven creative studio Enso is joining the Independence Day conversation with its latest Shared Mission initiative called #PasstheERA, drawing attention to the fact that, even as we celebrate the founding of our nation, women have yet to be guaranteed equality in our democracy.
Enso is reigniting the conversation around the Equal Rights Amendment (ERA) with its #PasstheERA campaign, specifically seeking to reintroduce the fact that the ERA has not yet been passed to millennials and Generation Z, all of whom were born after the deadline for the ERA expired.
Enso hosted a #PasstheERA hackathon, which gathered more than 35 designers and strategists from LA creative agencies, including 72andSunny, to just "use our collective talents to pump new life into the Equal Rights Amendment," says Emily-Rose Wagner, senior producer at enso and #PasstheERA organizer.
Credits:
 
 
 
 
 
Enso team
Kerry Stranman, Insights Lead
Molly Tormey, Account Lead
Emily-Rose Wagner, Senior Producer
Alice Pang and Sean McNamara
Enso creative contributors: Kirk Souder, Kendra Wan, Laura Proenza, Benson Rong, Betty Kim, Lindy Shibata, Daniel Hall, Rob Cha
 
Creative pro bono collaborators: Kelli Miller and Kendra Eash, Nika Offenbac, Julia Blackburn, Ginger Robinson, Monica Taylor, Jessica Vacek, Stephanie Sigg
Strategic pro bono collaborators: Ilana Bryant, Sigrid Jakob, Stephanie Phillips, and Jennifer Urich
DB5 pro bono research: Dan Goldstein, CSO and co-founder
ERA Hack Creators: Alexandra Johnes, Ali Vingiano, Amber Justis, Asha Dahya, Ashley White, Becka Klauber, Ben Stein, Betty Kim, Camille Yaptinchay, Carla Fernandez, Chloe Drimal, Chris Torrens, William Robertston, Eileen Matthews, Emilio Canton, Emily Bloom, Lindy Shibata, Jacqueline Wei, Jessica Bendinger, Joshua Lee, Kasey Edwards, Jelly Schoeffel, Krissy Wall, Lesley Morphy, Maria Galleriu, Marquis Love, Michelle Kim, Natalie Bui, Natalie Sun, Rebecca Whitney, Sara Saedi, Sarah Chung, Stephanie Phoutrides, Tanya Alejandra Paz, Tasha Goldthwait, Viktor Venson, Jeff Striker
Tags: United States
 
 
 
 
 
 
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Droga5: Ancestry.com 'Declaration Descendants'

Agency: Droga5
Client: Ancestry.com
Date: July 2017
Understanding our past reveals profound and inspiring truths that can re-shape the way we see our present and our future — that's the foundation of Ancestry's brand campaign. The company celebrates July 4th by revealing that diversity isn't just something we value as Americans — it's quite literally in our DNA.
Droga5 used Ancestry’s capabilities to find descendants of the original signers of the Declaration of Independence — discovering a surprisingly diverse group of Americans — and then brought them all together to recreate (and modernize) John Trumbull's iconic painting. They then created a film of the scene, in which we see these individuals deliver some of the Declaration's most iconic lines. In doing so, Ancestry hopes to show that even though America looks a lot different than it did in 1776, the core of the Declaration’s message remains as relevant as ever. This film will run online and on TV alongside shorter pieces in which we learn the stories of individual descendants.
The hope is that viewers are motivated to delve deeper into their own ancestral past, to unlock and discover parts of their history that they never knew existed and to use that as inspiration to help guide the choices and decisions they make in their future.
Credits:
 
 
 
 
Client: Ancestry
Campaign: Declaration Descendants
Title: Declaration Descendants
Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Tim Gordon
Associate Creative Director: Thom Glover
Associate Creative Director: Paul Meates
Associate Creative Director: Ben Grube
Associate Creative Director: Brian Eden
Copywriter: Ted Meyer
Art Director: Tommaso Fontanella
Senior Designer: Jaymes Barone
Chief Creation Officer: Sally-Ann Dale
Co-Directors of Film Production: Jesse Brihn, Bryan Litman
Production Development Director: Lucia Grillo
Executive Producer, Film: Tricia Lentini Himot
Senior Producer, Film: Jennifer Chen
Music Supervisors: Ryan Barkan, Mike Ladman
Senior Integrated Production Business Manager : Denise Klapp
Director of Interactive Production: Niklas Lindstrom
Director of Print Services: Rob Lugo
Senior Producer, Print: Christie Dwyer
Senior Retoucher: Mike Vorrasi
Retouching Studio Coordinator: Michael Mockler
Global Chief Strategy Officer: Jonny Bauer
Co-Head of Strategy: Colm Murphy
Strategy Director: Tom Gibby
Head of Communications Strategy: Colleen Leddy
Group Communications Strategy Director: Dean Challis
Senior Communications Strategist: Kathryn Ruocco
Chief Intelligence Officer: Amy Avery
Data Strategy Director: Lily Ng
Junior Data Strategist: Amanda Kwong
Executive Group Director: : Jeff Prince
Account Director: : Amanda Chandler
Account Supervisor: Taylor Berry
Associate Account Manager: Tehjal Suri
Project Manager: Rayna Lucier
Client: Ancestry
EVP, Chief Marketing Officer: Vineet Mehra
VP, Marketing: Karen Peterson
VP, Chief of Staff: Heather Lopez
Executive Creative Director: Paige Grossman
Writer, Creative Director: Elizabeth Asdorian
Head of Brand Experience and Planning: Alison Worthington
Director, Brand Experience: Bill De Groot
Research Director: Jenn Utley
Production Company: Prettybird
Director: Paul Hunter
DOP: Matthew Lloyd
Executive Producer: Suzanne Hargrove
Producer: William Green
Editorial: Cartel
Editor: Edward Line
Assistant Editor: Grant Hall
Executive Producer: Lauren Bleiweiss
Producer: Ali Reed
Post Production: The Mill
Executive Producer: Heath Raymond
Producer: Abi Klimaszewska
Color Artist: Fergus McCall
Flame Artist: Nathan Kane
Music Company: Found Objects
Composer: Jay Wadley
Executive Producer: Jennie Armon
Creative Directors: Jay Wadley, Trevor Gureckis
Sound: Heard
Mixer: Mike Vitacco
Tags: United States
 
 
 
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US Creative Works: Featuring Phelps, DDB, CP+B and more

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Welcome to The Drum's US Creative Works in partnership with Workfront.

This section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.’

For project information, credits, and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form.

To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, July 12.

Phelps: Natrol 'Stay Sharp, Stay You'

Agency: Phelps
Client: Natrol
Date: July 2017
The launch ad campaign for Natrol Cognium plays up little everyday lapses that make a memory enhancer useful while mentioning extensive human clinical trials behind product development. Created by Phelps, agency of record for Natrol, the campaign strikes a lighthearted contrast in the emerging category.  
Phelps found that Cognium’s intended consumers don’t want to turn back the clock; they just want to keep feeling like themselves. Hence the campaign line, 'Stay sharp. Stay you'. The 30-second spot, 'Sharp Susan', features 80s TV star Erin Gray (Buck Rogers in the 25th Century and Silver Spoons) moving through her house and putting away what her husband misplaced, including the tablet left in the fridge which becomes the screen for essential product information. She’s got everything under control as the voice of the consumer as well as the voice of the brand.
Meanwhile, print and banner ads beckon readers to “Remember the groceries on your list – without the list” and “call your grandkids by their right names – the first time.”
An aggressive ad run this summer covers national cable programs, SiriusXM Satellite Radio, a variety of digital tactics including geo-targeted banners and gamified rich media and a diverse range of lifestyle, health, and trade magazines.
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Agency: Phelps
Client: Natrol
Product: Natrol Cognium
Tags: United States
 
 
 
 
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DDB Chicago: State Farm 'Backstory'

Agency: DDB Chicago
Client: State Farm
Date: June 2017
State Farm understands it isn’t just insuring consumers’ 'stuff'; they are protecting people’s most treasured possessions and recognize all that entails. It’s this understanding that inspired State Farm's 'Backstory' campaign.
Created by DDB Chicago as part of State Farm’s 'Here to Help Life Go Right' communications platform, the 'Backstory' creative tells the story behind what’s being insured and recognizes the hard work, time and sacrifice these items represent. State Farm understands the material goods that people insure have a deeper meaning and are worth more than their dollar amount.
A 360-campaign, creative for Backstory is running nationally across broadcast, online video platforms and in cinema. Additionally, the campaign is supported by national terrestrial and streaming radio, social media and digital display.
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
State Farm Backstory: “Truck” and “Remodel" Credit List
Creative Agency:
Ari Weiss: Chief Creative Officer, DDB North America
John Maxham: Chief Creative Officer, DDB Chicago
Mel Routhier: Group Creative Director
Rua Perston: Creative Director
Matt Cramp: Creative Director
Diane Jackson: Chief Production Officer
Scott Kemper: Executive Producer
Amy Turner: Senior Producer
Zoe Grubbe: Production Manager
Linda Bres: Music Production Manager
Ben Gladstone: Group Business Director
Veronica Zamiar: Account Director
Oliver Glenn: Account Supervisor
Katie Murphy: Account Executive
Jack Perone: Chief Strategy Officer
Neil Kumar: Strategy Director
Production: Biscuit Filmworks
Director: Noam Muro
Partner/Managing Director: Shawn Lacy
Executive Producer: Rick Jurjoura
Producer: Charleotte Woodhead
Head of Production: Mercedes Allen-Sarria/Rachel Glaub
Director of Photography: Jo Willems
Production Designer: Bruse McClosky
Editorial: Work Editorial
Editor: Neil Smith
Assistant editor: Erik Vogt-Nilsen
Producer: Brian Scharwath
Executive Producer: Marlo Baird
Post: Freekfolk
Colorist: Paul Harrison
Flame Op/Creative Director: Jason Watts
Executive Producer: Celia Williams
Music Agency for Supervision and Licensing: Groove Guild
Partner/Music Supervisor: Al Risi - Truck
“Break my Bones” by John Taylor
Audio Post: The DDB Studio
Audio Engineer: Nicholas Papule
Assistant: Cameron Aper
Tags: United States
 
 
 
Truck
 
Remodel
 
Chair
 
Car
 
Piano
 
 
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Fortnight Collective: Yasso Frozen Greek Yogurt 'Boom Goes the Ice Cream'

Agency: Fortnight Collective
Client: Yasso Frozen Greek Yogurt
Date: July 2017
Yasso Frozen Greek Yogurt has launched a new summer campaign called Boom Goes the Ice Cream to usher in a new era of dessert. The campaign will run from July through August and is comprised of a mix of out of home, radio, digital and social. In August street teams will also spend time in each market with a voice-activated I Scream truck where participants who scream loud enough will be rewarded with Yasso bars.
 
The campaign was created in partnership with new Boulder agency Fortnight Collective which matches the brand’s out-of-the-box approach. Fortnight Collective was responsible for traditional media planning, creative development and production (digital videos, radio ads, digital banners, outdoor, cinema), in addition to working with an experiential partner on building out the ‘I Scream Truck’
 
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Agency: Fortnight Collective
Client: Yasso Frozen Greek Yogurt
Tags: United States
 
 
 
 
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We Are Unlimited: McDonald's 'I Got Yours'

Agency: We Are Unlimited
Client: McDonald's
Date: July 2017
Chicago agency We Are Unlimited teamed up with creative editor Bob Ackerman at The Colonie for the new McDonald’s spot, ‘I Got This,’ introducing its new ‘One For You. One For Free’ Daily Deal Menu.
Directed by Brig White out of Tool of NA/LA, the broadcast and digital campaign’s off-kilter humor is heightened by improvised exchanges between the actors playing the two featured characters. 
The commercial opens with the two friends at the McDonald’s counter making quizzical noises as they peruse the menu board. Ackerman used this unscripted moment to open the spot in a unique way that grabs the viewers’ attention.
This job was The Colonie’s first opportunity to work with We Are Unlimited, the new ad agency created by the holding company, Omnicom Group, to work exclusively on the McDonald’s account.
 
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Client: McDonald’s
Title: I Got Yours     
Length:  :30, :15
Agency: We Are Unlimited / Chicago 
Executive Producer/Chief Production Officer: Jon Ellis 
Producer: Craig Wagner 
CD: Tim Souers
Copywriter: Carolyn Holyk
Art Director: Tim Pliego
Production Company: Tool of North America/ LA
Director:  Brig White
DP: J. Gurnari
Producer: Wade Brandenberger
Editorial Company: The Colonie / Chicago
Creative Editor: Bob Ackerman
Assistant Editor: Graham Chapman
Finishing: Tom Dernulc
Executive Producer: Mary Caddy
Visual/FX Design Company: The Colonie / Chicago
VFX Artist: Tom Dernulc
Color Correction Company: Filmworkers Club /Chicago
Colorist: Fred Keller
 
Tags: United States
 
 
 
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CP+B: Otterbox 'Unrule the Outdoors'

Agency: CP+B
Client: Otterbox
Date: July 2017
CP+B is working with OtterBox, the number one-selling smartphone case brand in the US, as they introduce a line of premium rugged coolers.
Brands in this category claim their coolers are “bear proof” but OtterBox is proving the new Venture coolers are not only bear proof, but falling piano, wrecking ball, firecracker and angry wrestler proof. They put fish inside the cooler, then gave a real grizzly bear an electronic switchboard with real buttons to trigger these various elements to try and destroy it. 
 
The resulting video injects fun into the serious outdoor world, while proving how tough these coolers are. 
 
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
CLIENT: OtterBox
CAMPAIGN TITLE: Unrule The Outdoors
EXECUTION TITLE: Ultra Bear Proof
AGENCY: CP+B Boulder
VP/CHIEF CREATIVE OFFICER: Ralph Watson
EVP/EXECUTIVE CREATIVE DIRECTOR: Tony Calcao
ASSOCIATE CREATIVE DIRECTOR: Brian Caruso
ASSOCIATE CREATIVE DIRECTOR: Marthon Pucci
VP/DIRECTOR OF CONTENT PRODUCTION, BOULDER: Sloan Schroeder
INTEGRATED PRODUCER: Alina Moeller
JUNIOR INTEGRATED PRODUCER: Shelby Hawkinson
INTEGRATED PRODUCER: Rachel Noonan
PRODUCTION COMPANY & CITY: Bob Industries, LA
DIRECTOR: Brigg Bloomquist
DIRECTOR OF PHOTOGRAPHY: Danny Moder
PRODUCER: Brian Etting
EXECUTIVE PRODUCER: TK Knowles
EXECUTIVE PRODUCER: John O'Grady
EDITORIAL COMPANY & CITY: SpotWelders, Venice, CA
EDITOR: Haines Hall
ASSISTANT EDITOR: Matt Corliss
EDITORIAL EXECUTIVE PRODUCER: Carolina Padilla
SENIOR PRODUCER: Christie Price
POST PRODUCTION COMPANY & CITY: Method Studios
SENIOR EXECUTIVE PRODUCER: Robert Owens
PRODUCER: Julia Paskert
LEAD FLAME ARTISIT: Wensen Ho
FLAME ARTISIT(s): Cody Edwardson
SUPPORT FLAME ARTISIT(s): Aaron Neitz, Thomas Downs, Cecile Tecson Broas, Emily Irvine
MIX COMPANY & CITY: Bronx Audio Post, NY, NY
AUDIO ENGINEER: David Wolfe
MIX PRODUCER: Molly Burke
MUSIC COMPANY & CITY: Butter Music and Sound, Venice, CA
MUSIC COMPANY CCO/CEO: Andrew Sherman
MUSIC COMPANY EP: Annick Mayer
MUSIC COMPANY PRODUCER: Jason Weiss
TELECINE COMPANY: Company 3
COLORIST: Stefan Sonnenfeld
SENIOR PRODUCER: Katie Andrews
VP/MANAGING DIRECTOR: Devin Reiter
GROUP ACCOUNT DIRECTOR: Rob Hofferman
CONTENT SUPERVISOR: Michelle Robertson
CONTENT MANAGER: Ashley Huehnerfuss
CHIEF STRATEGY OFFICER: Eric Zuncic
SENIOR STRATEGIST: Nicole Hering
SENIOR BUSINESS AFFAIRS: Lisa Gilles
TRAFFIC MANAGER: Alex Blumfelder
Tags: United States
 
 
 
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Kovel/Fuller: Mercury Insurance 'Mercury Mission'

Agency: Kovel/Fuller
Client: Mercury Insurance
Date: July 2017
Kovel/Fuller (KF) has produced four new TV commercials for Los Angeles-based Mercury Insurance. They are part of KF’s successful 'Mercury Mission' campaign, a long-running entertaining series of spots featuring Mercury Insurance super agents heroically embarking upon 'missions' to help educate consumers about Mercury’s low rates and first-class service.
The new spots demonstrate the lengths to which Mercury agents will go to save customers money, while delivering excellent service and providing peace of mind. Some of the settings in which Mercury’s super agents will find themselves include an alien coffee bar, Mercury’s secret savings and repair center, Main Street USA and in the heart of a metropolis providing superior service, savings and protection.
The TV schedule, which was developed and booked by Palisades MediaGroup, spans a number of genres that includes networks such as HGTV, ESPN, Adult Swim, FX, USA Network, NBC Sports and Syfy. In addition to the linear TV component, the spot will also air on VOD platforms through the NBCU, Hulu and FOX/FX networks.  
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
Agency: Kovel/Fuller
Client: Mercury Insurance
Media Services: Palisades MediaGroup
Tags: United States
 
 
 
 
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Barton F. Graf: Supercell 'Hay Day Hug Harvest'

Agency: Barton F. Graf
Client: Supercell
Date: July 2017
During the last five years, Supercell's mobile game Hay Day has reached a massive community — and to celebrate the five year anniversary, the gamemakers wanted to give them all a hug. Five hugs, in fact. Because different moods call for different hugs.
The five-year birthday Hug Harvest came to life both inside and outside of the game through gameplay, documentary film, 360 video, digital stickers, in game postcard and more.
Launching this week, a documentary style film tells the story of nine Hay Day players who met in person for the first time on a farm in Maryland. Directed by Oscar-winning couple Sean and Andrea Fine, the film features the Just Chill’n Neighborhood, a global group of farmers who grew to know each other through playing the game and grew even closer when we brought them together on an actual working farm. 
 
The animated 360 video features classic Hay Day characters getting in on the birthday action to give farmers a special group hug. 
Other birthday campaign components include: in game elements like special decorations, events, and social support messaging, limited time merchandise and a custom Hay Day sticker pack, featuring the animals and some of the iconic elements on the farm.
Credits:
 
 
 
 
 
 
 
 
 
 
 
Barton F Graf
Gerry Graf - CCO/Founder
Jeff Benjamin- ECD/Partner 
Marco Kaye- Creative Director 
Amanda Clelland - Creative Director
Theresa Reyes - Producer 
Josh Morse - Head of Integrated Production
Kate Faux– Group Account Director
Mike Andreozzi – Account Director
Adelaide Smythe– Account Manager
Ellery Luse – Strategy Director
Helene Dick – Strategist  
Superprime
Director: The Fines
Head of Production: Roger Zorovich
Executive Producer: Colleen O'Donnell
Producer: Trevor Allen
EXILE
Editor: Matt Murphy
Assistant: Stephania Dulowski
Executive Producer: Sasha Hirschfeld
Senior Producer: Evyn Bruce
Flame Producer: Francess Tom-Sahr
Flame Artist: Suzanne Dyer
 
360 Hug
Barton F Graf
Gerry Graf - CCO/Founder
Jeff Benjamin- ECD/Partner 
Marco Kaye- Creative Director 
Amanda Clelland - Creative Director
Van Gould & Chris Sheldon : Creative team
Theresa Reyes - Producer 
Josh Morse - Head of Integrated Production
Kate Faux– Group Account Director
Mike Andreozzi – Account Director
Adelaide Smythe– Account Manager
Ellery Luse – Strategy Director
Helene Dick – Strategist  
The Mill: VFX & Design
Producer: Adam Reeb
Production Coordinator: Sardor Kaziyev
Creative Director: Robert Sethi
HEARD CITY
Mixer: Evan Mangiamele
 
Tags: North America
 
 
 
 
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Colle+McVoy: USA Swimming 'The Funnest Sport There Is'

Agency: Colle+McVoy
Client: USA Swimming
Date: July 2017
Colle+McVoy just launched a new poster collection to promote “The Funnest Sport There Is” for USA Swimming during the crucial summer season.
Appearing online, on social media and in swim clubs and organizations across the country, the posters are part of the Swim Today campaign and feature professional athletes (as a nod to last year’s Olympic campaign) and young kids. As competition for kids’ time continues to increase, the campaign highlights what makes swimming different and encourages kids to join their local swim teams.
Credits:
 
 
 
 
 
 
 
 
 
Client – USA Swimming/Swim Today
Agency – Colle McVoy
 
Tags: United States
 
 
 
 
 
 
 
 
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Acres: Win Company 'Randy Bryce for Congress'

Agency: Acres
Client: Win Company
Date: July 2017
New York-based production company Acres executive producer Matt McLaughlin has teamed up with seasoned campaign manager and political strategist Bill Hyers to launch political media firm WIN.
The company’s mission is to create positive change through the best storytelling and new media strategy, aiming to work only with candidates and causes of substance. Their breakout ad for Wisconsin ironworker, and Paul Ryan challenger, Randy Bryce launched his race for Congress by painting an authentic portrait of the everyday working man. The spot combines the widely relatable healthcare woes of his mother with multiple sclerosis with a polished cinematic lens to position the progressive cancer survivor as an empowered citizen with the drive to truly inspire change.
The spot artfully juxtaposes the political semantics of Paul Ryan with the relatable narrative of this hometown man with a passion for helping his community on a ground level to provocatively challenge the speaker of the House to swap roles and see what a blue-collar work day is like. Since the video launched, it has racked up nearly 25m views and erupted widespread online conversation about the nontraditional candidate.
 
Credits:
 
 
 
 
 
 
 
 
Production Company: Acres
Executive Producer: Matt McLaughlin
Political Strategist: Bill Hyers
​Client: WIN
Tags: United States
 
 
 
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ddb New York: Cotton Incorporated 'The United of America'

Agency: ddb New York
Client: Cotton Incorporated
Date: July 2017
This Independence Day, Cotton Incorporated is calling upon all Americans to celebrate the threads that tie us together, reminding us that, first and foremost, we are all Americans.
 
The new ‘The United of America’ digital video and social campaign launched on July 3 and extends throughout the month to promote a message of unity, reminding us all to wrap ourselves in knowledge that we are more alike than different. This includes a call for individuals nationwide to take a unity pledge and upload photos of themselves to a microsite: www.theunitedofamerica.com. After all, we’re all born in a cotton blanket.
 
That blanket came to babies in the 1950s. Illinois medical company Medline surveyed the working moms in their office to see how the company could make a blanket design as warm and comforting as the blanket itself. Those working moms suggested a candy stripe design and the Kuddle-Up blanket line was born.
Credits:
 
 
 
 
 
 
 
Client: Cotton Incorporated
J. Berrye Worsham: President & CEO
Kim Kitchings: Senior VP, Consumer Marketing
Jill Orsini: Advertising Director
Emily Cooper: Advertising Manager
Agency: DDB New York
Chief Creative Officer/North America: Ari Weiss
Chief Creative Officer/New York: Icaro Doria
Creative Director: Cassandra Anderson
Creative Director: Marilyn Kam
Head of Production: Ed Zazzera
Executive Producer: Teri Altman
Management Supervisor: Lauren Solomon
Planning Director: Jen Fox
Senior Social Strategist: Kallista Adami-Koll
Production Company Footage: Sourced & Licensed by STALKR
Executive Producer: Colleen Cavanaugh Anthony
Head of Production: Carly Lagoda
Producer: Maureen Cavanaugh
Producer: Lauren Wachell
Editorial: The Cutting Room
Editor: Jamie Connors
Managing Partner: Susan Willis
Executive Producer: Anna Petitti
Producer: Sebastian Greene
Music: asche & spencer
 
Tags: United States
 
 
 
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Droga5: Ancestry.com 'Declaration Descendants'

Agency: Droga5
Client: Ancestry.com
Date: July 2017
Understanding our past reveals profound and inspiring truths that can re-shape the way we see our present and our future — that's the foundation of Ancestry's brand campaign. The company celebrates July 4th by revealing that diversity isn't just something we value as Americans — it's quite literally in our DNA.
Droga5 used Ancestry’s capabilities to find descendants of the original signers of the Declaration of Independence — discovering a surprisingly diverse group of Americans — and then brought them all together to recreate (and modernize) John Trumbull's iconic painting. They then created a film of the scene, in which we see these individuals deliver some of the Declaration's most iconic lines. In doing so, Ancestry hopes to show that even though America looks a lot different than it did in 1776, the core of the Declaration’s message remains as relevant as ever. This film will run online and on TV alongside shorter pieces in which we learn the stories of individual descendants.
The hope is that viewers are motivated to delve deeper into their own ancestral past, to unlock and discover parts of their history that they never knew existed and to use that as inspiration to help guide the choices and decisions they make in their future.
Credits:
 
 
 
 
 
 
 
Client: Ancestry
Campaign: Declaration Descendants
Title: Declaration Descendants
Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Tim Gordon
Associate Creative Director: Thom Glover
Associate Creative Director: Paul Meates
Associate Creative Director: Ben Grube
Associate Creative Director: Brian Eden
Copywriter: Ted Meyer
Art Director: Tommaso Fontanella
Senior Designer: Jaymes Barone
Chief Creation Officer: Sally-Ann Dale
Co-Directors of Film Production: Jesse Brihn, Bryan Litman
Production Development Director: Lucia Grillo
Executive Producer, Film: Tricia Lentini Himot
Senior Producer, Film: Jennifer Chen
Music Supervisors: Ryan Barkan, Mike Ladman
Senior Integrated Production Business Manager : Denise Klapp
Director of Interactive Production: Niklas Lindstrom
Director of Print Services: Rob Lugo
Senior Producer, Print: Christie Dwyer
Senior Retoucher: Mike Vorrasi
Retouching Studio Coordinator: Michael Mockler
Global Chief Strategy Officer: Jonny Bauer
Co-Head of Strategy: Colm Murphy
Strategy Director: Tom Gibby
Head of Communications Strategy: Colleen Leddy
Group Communications Strategy Director: Dean Challis
Senior Communications Strategist: Kathryn Ruocco
Chief Intelligence Officer: Amy Avery
Data Strategy Director: Lily Ng
Junior Data Strategist: Amanda Kwong
Executive Group Director: : Jeff Prince
Account Director: : Amanda Chandler
Account Supervisor: Taylor Berry
Associate Account Manager: Tehjal Suri
Project Manager: Rayna Lucier
Client: Ancestry
EVP, Chief Marketing Officer: Vineet Mehra
VP, Marketing: Karen Peterson
VP, Chief of Staff: Heather Lopez
Executive Creative Director: Paige Grossman
Writer, Creative Director: Elizabeth Asdorian
Head of Brand Experience and Planning: Alison Worthington
Director, Brand Experience: Bill De Groot
Research Director: Jenn Utley
Production Company: Prettybird
Director: Paul Hunter
DOP: Matthew Lloyd
Executive Producer: Suzanne Hargrove
Producer: William Green
Editorial: Cartel
Editor: Edward Line
Assistant Editor: Grant Hall
Executive Producer: Lauren Bleiweiss
Producer: Ali Reed
Post Production: The Mill
Executive Producer: Heath Raymond
Producer: Abi Klimaszewska
Color Artist: Fergus McCall
Flame Artist: Nathan Kane
Music Company: Found Objects
Composer: Jay Wadley
Executive Producer: Jennie Armon
Creative Directors: Jay Wadley, Trevor Gureckis
Sound: Heard
Mixer: Mike Vitacco
Tags: United States
 
 
 
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Tushy spokes-butt pleads for cleanliness in bidet attachment campaign

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Watch - or wash - your backside, because your butt is talking to you in a new video campaign for Tushy, a bidet attachment for your toilet.

In a three-part video series, a character called Your Butt (actually writer-actor Erica Hernandez doing a sexy French accent) pleads with you to upgrade your ‘uncivilized’ toilet paper cleaning habit with a Tushy bidet attachment, so she can finally be the sexiest butt in the world.

In the most alluring way possible, she says phrases like “Treat me like you treat your hands after you poop” and “Do I look like a butt from the 1800s?” It’s all to emphasize the point that washing with the Tushy after the toilet is a better cleaning method.

The campaign compels viewers to upgrade their life with “a beautiful cleanse of water” and start treating their neglected butts like they treat their face, arm, and every other part of their body – with love.

The campaign is aimed at millennials, cultural savants, and modern households who care about health, hygiene and sustainable living. It is the second campaign for the product, which first hit the market in 2015.

The product also introduced a new website, showing how easy it is to install and use the product, plus reasons why wet wipes and toilet tissue aren’t sustainable.

Miki Agrawal: Tushy 'A Tete-a-Tete with your Derriere'

Agency: Miki Agrawal
Client: Tushy
Date: July 2017
A new video campaign for Tushy, a bidet attachment for your toilet, features a character called Your Butt pleading with you to upgrade toilet paper cleaning habit with a Tushy bidet attachment.
The campaign compels viewers to upgrade their life with “a beautiful cleanse of water” and start treating their neglected butts like they treat every other part of their body – with love.
The campaign is aimed at millennials, cultural savants, and modern households who care about health, hygiene and sustainable living. The product also introduced a new website.
Credits:
 
 
Writer: Erica Hernandez
Actor: Erica Hernandez
Creative Directors: Miki Agrawal, Ryan LeMere
Producer: Atif Ateeq
Sound: Hyo Jin An
Concept by Miki Agrawal 
Tags: United States
 
 
 
 
 
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Creative Works featuring Valenstein & Fatt, Creature, BBH London and more

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Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.

We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 17 July.

For project information, credits and more click on the project to expand to full screen for credits submit online via our online form

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

Mr President: 'Patrons of Pride'

Agency: Mr President
Client:
Date: July 2017
In honour of Pride in London, London-based independent creative agency Mr. President is celebrating four icons of the LGBT community. The “Patrons of Pride” campaign honours Ellen DeGeneres, George Michael, Nicola Adams, and Laverne Cox as modern icons of tolerance, love, and acceptance, featuring each in a bold illustration in the style of stained glass windows.
Credits:
 
 
 
 
 
Creative Credits
Agency: Mr. President
Chief Creative Officer - Laura Jordan Bambach
Executive Creative Director & Partner - Jon Gledstone
Creatives - Ruby Norman-Curran & Florence Deary
Head of Design - Dan Viveiros
Senior Designer - David Clulow
Planning Director - Kenny Nicholson
Account Director - Tom Trevelyan
Production Assistant - Hananha Willers
Tags: Europe, Pride, agency, Windows, design
 
 
 
 
 
 
 
 
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Valenstein and Fatt (formally known as Grey London) : Jacob's 'Choose Your Cheese!'

Agency: Valenstein and Fatt (formally known as Grey London)
Client: Jacob's
Date: July 2017
Jacob’s has launched a new TV advert for Mini Cheddars, now available in Red Leicester, Stilton and Smoked Cheddar flavours.
The new advert was created by Valenstein and Fatt (formally known as Grey London) was directed by Peter Lydon and produced by MindsEye.
The campaign dramatises the introduction of the new flavours by inviting viewers to be a fly-on-the-wall spectator, as a fictional group of traditional cheddar flavour enthusiasts, ‘The Cheddar Appreciation Society’ discover and react to the revolutionary introduction of three new Jacob’s Mini Cheddars Cheese flavours.
The new Jacob’s Mini Cheddars ad will be aired during peak TV viewing slots during July, including Love Island, Coronation Street and Celebrity Chase.
Credits:
 
 
 
 
 
 
 
 
Agency: Valenstein and Fatt (formally known as Grey London)
Director: Peter Lydon
Production: MindsEye
Brand: Pladis
Tags: UK, advertising
 
 
 
Jacob’s Mini Cheddars asks you to Choose Your Cheese!
 
 
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The Full Service: '#GetSnogging for International Kissing Day'

Agency: The Full Service
Client:
Date: July 2017
The Full Service, the creative agency founded by Rankin, has launched a campaign in celebration of International Kissing Day (6 July) – #GetSnogging.
The creative initiative is headlined by a film featuring a plethora of snogs in all manner of situations. It features contributions from filmmakers AJ Smith, Elliott Wilcox, Kate Bones and Jenn Nkiru and was co-produced by Lizzy Graham at Marshall Street Editors.
To liven the current gloomy state of the world, the #GetSnogging team is encouraging the public to submit their own snogging clips to social media using the hashtag. The best of these will be edited into a second film set to be released on Valentine’s Day 2018.
Credits:
 
 
 
 
 
 
 
 
FILM CREDITS:
Creative Agency: The Full Service
Managing Director: Maruska Mason
Creative: Rankin and Vicky Lawton
Editor: Lizzy Graham @ Marshall Street Editors
Offline Producer: Beanie Goldsmith @ Marshall Street Editors
Composer: Eleni Hassabis
Directors: 
Ed Morris (RATTLING STICK) 
MJ Delaney (MOXIE US/MERMAN) 
AJ Smith (1STAVEMACHINE) 
Elliott Wilcox (TONIC REPRESENTS)
Kate Bones (TONIC REPSRESENTS) 
Jenn Nkiru (ICONOCLAST) 
Ozzie Pullin (PARTIZAN)
Sing J Lee (PARTIZAN) 
Fenton Bailey (FREELANCE)
James Copeman (FREELANCE)
Kassandra Powell (FREELANCE)
Trevor Melvin (FREELANCE) 
Sam Walker (RIFF RAFF) 
Fern Berresford (FAT LEMON) 
Giles Lovell- Wilson (RANKIN FILM) 
Vicky Lawton (RANKIN FILM)
Rankin (RANKIN FILM)
Tags: UK, rankin
 
 
 
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UM: Frontier lager 'Frontier Lager Summer Partnership with Time Out London'

Agency: UM
Client: Frontier lager
Date: July 2017
Fuller’s craft lager brand, Frontier, revealed the details of its summer 2017 partnership with Time Out London, set up by creative media agency UM London.
The new partnership combines Frontier’s core passion points of music, food and drink with Time Out’s status as the leading global media and entertainment brand that inspires and enables people to make the most of the city, to demonstrate Frontier’s commitment to provide Londoners with access to all the great events going on in the city this summer.
Kicking off the campaign is a cover wrap in Time Out’s latest magazine issue with magazine displays, advertorials, social media, sponsored blog posts and high impact digital takeovers all included as part of the partnership. The campaign all leads up to the bespoke and unique Live Event created by Time Out for Frontier to end the summer in September: a rooftop BBQ with free drinks and restaurant quality food.
Furthermore, Time Out has created an inspiring tech feature for its website called the ‘Frontier Finder’. The Finder will recommend the best events in your area in London, based on the answers to a short questionnaire.
Credits:
 
 
 
 
 
 
 
 
Agency: UM
Brand: Frontier
Lesley Stears, marketing manager at Frontier
Alex Vale, business director at UM London
Tags: UK, print, publishing, media partnership, media
 
 
 
 
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Recipe: Birds Eye 'Birds Eye stands with British Mums in #Solidaritea'

Agency: Recipe
Client: Birds Eye
Date: July 2017
Birds Eye Fish Fingers is launching an online film to show support for mums and dads around Britain to celebrate the sometimes thankless parenting moments they face, and to stand with them in #Solidaritea.
Birds Eye’s film features a group of mums – the so called ‘fish finger five’ – who originally came together to support their parenting choices and stand in #solidaritea. The film celebrates the positive roles that these women play in supporting the honest views of parenting on social media, which recently came into negative focus in an article in the Daily Mail that berated mums around the UK for being ‘slummy mummies’ because of what they say on social media about being a parent.
The film, created by Recipe, features our parents, amongst them, the ‘fish finger five’ standing outside their homes with an emotive monologue supporting the daily challenges mums and dads face being a parent: “For every 5am wake up. For every Peppa Pig meltdown. For every spelt out swear word. For every “I want daddy”. For every Gin and Tonic. For every smile. For every fish finger tea”.
The film is live on Facebook, Instagram and Twitter.
Credits:
 
 
 
 
 
 
 
 
Recipe: Agency
Dan Jacobs: ECD - Recipe
Michael O’Kelly: Director - Recipe
Alex Abdolwahadi: Editor - Recipe
Alanna Kos: Graphics - Recipe
Richard Green: Content Manager - Recipe
Misha Mantel: Account Director - Recipe
Tags: UK, digital
 
 
Birds Eye - #Solidaritea
 
 
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mcgarrybowen: Branston Pickle 'Please the Cheese'

Agency: mcgarrybowen
Client: Branston Pickle
Date: June 2017
Mcgarrybowen London is tapping into the nation's obsession with cheese with a new lighthearted campaign for Branston Pickle, 'Please the Cheese'.
The campaign ad sees different pieces of cheese running out of the woods to gather around a giant jar, shouting, “Pickle me! Pickle me!” A large spoon filled with Branston Pickle sweeps over their heads while makings its decision, finally settling on an excited piece of cheddar.
The cheese happily lies down on a cracker and gets covered in pickle, before being lifted magically in the air. The remaining pieces of cheese then freeze as they hear a loud crunch.
It follows the success of Branston Pickle's fictional Briem Easter Egg, which was made from a Cheddar shell surround soft Brie and a Branston Pickle centre. Thousands of fans called on Branston to make the egg a reality.
The 'Please the Cheese' campaign features a 30-second TV spot. It runs for four weeks, supported by digital and social activity, print ads, digital banners and event and in-store sampling – presented by characters dressed as Cheddar and Branston.
Credits:
 
 
 
 
 
 
 
 
Executive Creative Director
Paul Jordan
Creative Directors
Jane Briers and Dave Cornmell
Creative team
Holly Fallows and Charlotte Watmough
Account Director
Brooke Del Gallego
Account Manager
Miles Woodford
Strategy Director
Tom Keane
Strategist
Freya Bronwin
Agency Producer
Charlotte Dale
Production Assistant
Alexa Romanoff
Director
Psyop
Production Company
Stink
Sound Design
Will Cohen @ String and Tins
Media planning/buying
UM Media
Tags: UK
 
 
 
 
 
 
 
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: Evening Standard 'London United'

Agency:
Client: Evening Standard
Date: July 2017
ES, the Evening Standard’s weekly magazine, has commissioned six artists to create commemorative covers for tomorrow’s (6 July) issue, all of which celebrate the city of London’s resilience in the wake of tragedy.
Sir Antony Gormley, Ai Weiwei, Gillian Wearing, Sir Anish Kapoor, Jamie Hewlett and Wolfgang Tillmans each contributed a cover design for the freesheet’s London United edition. The project hopes to commemorate those who lost their lives at the attacks in Westminster, London Bridge and Finsbury Park, as well as the Grenfell Tower fire.
The magazine’s publication coincides with the anniversary of the 2005 7/7 bombings.
Gormley’s design was inspired by coffee stains on paper. He said of the cover: “This image comes from trying to think how resilience and common sympathy occurs with every precious existence potentially held in the mind of all and all held in the mind of each.
"The collective reaction to attacks in London and Manchester and the Grenfell Tower fire has been immediate, generous, inspiring.”
Kapoor’s submission features a singular ball of light, while Tillman’s is a photo of an escalator on the Underground emblazoned with the words ‘London Light Hope’. Weiwei’s creation tells a story of violence through a tablet-style black and white illustration and Wearing’s is a portrait of 52 Londoners commemorating the same number that died in the 7/7 bombings.
Jamie Hewlett’s design shows fists being raised in defiance. He said: “During the recent horrors, the way people pull together makes this a very exciting time — a multicoloured show of strength.
“United we now stand.”
Credits:
 
 
 
 
 
 
 
 
Antony Gormley
Ai Weiwei
Gillian Wearing
Anish Kapoor
Jamie Hewlett
Wolfgang Tillmans
Tags: UK, evening standard
 
 
 
 
 
 
 
 
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BBH London: KFC 'Lunchtime is coming...'

Agency: BBH London
Client: KFC
Date: July 2017
KFC has enlisted Game of Thrones actor Kristian Nairn to recreate his character Hodor’s iconic ‘Hold the door’ scene, setting the emotional sequence of panic and bravery against the setting of a fast food counter.
Nairn plays a KFC worker who is inundated by a sudden rush of customers asking for ‘chicken with fries’.
As panic sets in and he begins to lose the plot, he continuously repeats the order, which eventually becomes ‘chicken with rice’ in the same way that [SPOILER] ‘hold the door’ became ‘Hodor’ in the fantasy series.
When silence descends, a lone man comes forward to claim his meal of grain and poultry.
The ad was created by BBH to promote KFC’s new Ricebox offering. Hardcore Game of Thrones fans have expressed the emotions the ad has evoked, with Andrew Billinghurst on YouTube claiming the recreation was ‘Too soon’ since Hodor’s demise was aired. 
Credits:
 
Tags: UK, Ad of the Day, Game of Thrones, kfc, BBH
 
 
 
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We Are Social, France: Renault Sport 'Pitstop Challenge'

Agency: We Are Social, France
Client: Renault Sport
Date: June 2017
Renault Sport has launched a virtual reality game which allows participants to become part of a Formula 1 pitstop crew using VR technology.
The Pitstop Challenge is a multi-player game that transports participants to the heart of an F1 race, allowing them to experience the pressure and excitement of a pitstop technician. Using avatars, the players must work together to change the wheels of a Renault F1 car.
The project is ongoing. It was revealed at the latest Melbourne Grand
Prix and will continue throughout the F1 season.
Credits:
 
 
 
 
 
 
 
 
Sandrine Plasseraud, Founder and President, We Are Social, France
Isabelle Constant, General Manager, We Are Social, France
Thomas Guilhot, Creative Director, We Are Social, France
Fernando Rosas, Artistic Director, We Are Social, France
Thomas Laydis, Group Account Director, We Are Social, France
Margaux Pietri, Account Director, We Are Social, France
Fabien Gaetan, Strategic Planner, We Are Social, France
Julien Ouvrel, Head of Production, We Are Social, France
Stéphane Maguet, Head of Creative Technology, We Are Social, France
François Cavalin, Digital Producer, We Are Social, France
Benjamin Bartholet, Creative Technologist, We Are Social, France
Backlight Studios
Tags: Europe, VR, Virtual Reality, F1
 
 
 
 
Renault Sport: Pitstop Challenge
 
 
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MPC Creative: Octopus Group 'Questions'

Agency: MPC Creative
Client: Octopus Group
Date: July 2017
Investment management company Octopus has launched its new masterbrand, which brings to life the shared mission of Octopus’ existing six businesses under one umbrella brand.
To launch the new masterbrand, Octopus aired its first ever 30-second TV ad, produced by the multi-award winning MPC Creative under the creative direction of Julian Borra from The Thin Air Factory, and will be supported by a media and Video on Demand campaign realised in film.
The ad looks to dramatise how wonderful ‘questions’ can be when turned to a bigger purpose. The advertisement takes this insight and translates it into compelling creative. Question marks take the form of flying birds whose murmuration marks a strong, spectacular show of strength and purpose as they fly together.
The spot ends with the new strapline ‘Octopus. A brighter way’, which underpins the company’s commitment to doing things differently for the good of its customers and wider society.
Credits:
 
 
 
 
 
 
 
 
Agency - Thin Air Factory
Client name - Sebastian Dreyfus
Client job title - CMO
Copywriter - Julian Borra, The Thin Air Factory
Art director - Julian Borra, The Thin Air Factory
Media Agency - JAA Media
Media planner - Richard Temple
Production company - MPC Creative
Director - Diarmid Harrison-Murray
Post Production - VFX - MPC
Tags: UK, Branding, advertising
 
 
Questions
 
 
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Saatchi & Saatchi: Kerry Foods 'Proud to be the Nation’s Favourite'

Agency: Saatchi & Saatchi
Client: Kerry Foods
Date: July 2017
Richmond sausages worked with Saatchi & Saatchi London to create this rebrand TV campaign.
Credits:
 
 
 
 
 
 
 
 
TITLE: Proud to be the Nation’s Favourite
CLIENT: Richmond Sausages, Kerry Foods
ADVERTISING AGENCY: Saatchi & Saatchi London
EXECUTIVE CREATIVE DIRECTOR: Andy Jex
COPYWRITER: Sophie Browness
ART DIRECTOR: Mia Silverman
PLANNER: Raquel Chicourel, Frances Docx
ACCOUNT HANDLER: Adrian Ash, Ciaran Miller-Stubbs
PRODUCER: Lou Mumford
MEDIA BUYING AGENCY: Vizeum
MEDIA PLANNER: Sharon Maxwell
PRODUCTION COMPANY: Friend
DIRECTOR: Pep Bosch
EDITOR: Paul Hardcastle @ Trim
PRODUCER: Richard Fenton
POST-PRODUCTION COMPANY: Electric Theatre Collective
AUDIO POST-PRODUCTION COMPANY: Factory
DATE RELEASED: 03.07.17
CITY / COUNTRY: UK
EXPOSURE: UK Only
Tags: UK
 
 
 
 
 
 
 
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Otherway: Chik'n 'It's Fried Chicken Day!'

Agency: Otherway
Client: Chik'n
Date: July 2017
In perfect timing for National Fried Chicken Day (6 July), strategically-led brand design agency Otherway has launched a complete brand identity for new fried chicken restaurant Chik’n.
As well as well as strategy, Otherway created a full suite of touchpoints such as logo and brand design, restaurant interior design, packaging design, website and social assets.
The design concept is inspired by founders Carl and David’s Punk rock roots and embodies the true spirit of a challenger brand. It’s a brand that is on a mission to make a change and is not afraid to speak out for its beliefs; namely healthier, better quality chicken.
Credits:
 
 
 
 
 
 
 
 
Clients: Carl Clark & David Wolanski
Strategy: Otherway
Creative: Otherway
Tags: Europe, design, web design, Branding, brand identity, packaging, packaging design
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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Space : Lanson '40-year partnership with The Championships, Wimbledon'

Agency: Space
Client: Lanson
Date: July 2017
French luxury Champagne house, Lanson, has launched a new campaign, called 'Celebrating 40 years of Champions'. The campaign pays tribute to the brand’s 40-year association with The Championships, Wimbledon, telling the story of how 1977 was the perfect start to an iconic partnership, and a toast to the next 40 years.
The campaign, created by Space, uses vintage footage from the Wimbledon archives to showcase the evolution of the crowd, fashions and The Championships itself over the past four decades, while one of Britain’s greatest tennis players – Virginia Wade – narrates a teaser film designed to build excitement for the main film.
At the heart of the campaign is a 90 second film which will be featured on Wimbledon’s digital channels and in the famous Queue, with a series of shorter edits, memes and boomerangs being seeded on Lanson’s social media channels throughout the Fortnight.
The campaign’s aim is to help Lanson bring to life the anniversary of their partnership and communicate their ‘Perfect Start’ platform, creating content that will draw in a millennial audience.
Credits:
 
 
 
 
 
Media: Social content
Country (Market): UK
Client: Champagne Lanson
Advertised brand: Champagne Lanson
Links:
Advert title(s): Celebrating 40 years of Champions
Translation of headline to English: Celebrating 40 years of Champions
Advertising Agency (Name, City, Country): Space, London, UK
Agency website: http://agencyspace.co.uk/
Сreatives (Role+Name): Greg McAlinden (Creative Director)
Production Company: In house
Production Company creatives (Role+Name): N/A
Tags: Europe, Brand film, creative, Digital / social media
 
 
Lanson Wimbledon
 
 
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Antidote : Mazda 'Drive Together'

Agency: Antidote
Client: Mazda
Date: July 2017
A TV commercial, created for Mazda by Antidote, demonstrates how human senses are brought to life when driving the Mazda CX-5 and sits at the heart of the launch campaign for the all-new model.
The 30-second spot continues the brand’s ‘Drive Together’ message inspired by Jinba Ittai – a Japanese phrase originally used to describe the perfect harmony achieved between a mounted archer and his horse.
Antidote devised the Jinba Ittai-inspired ‘Drive Together’ strategy for Mazda’s launch of the MX-5 RF. That campaign clearly positioned Mazda as the brand that champions ‘the love of driving’ whilst simultaneously maintaining Mazda’s commitment to challenging convention.
The aim of the latest work is to build on this heritage and demonstrate the Jinba Ittai harmony between the all-new CX-5 and Mazda driver.
The campaign runs in the UK until the end of September, backed by digital, social content and event marketing including a live drive, in-dealer, an interactive shopping centre tour and a press tour. The ad will also run in European territories.
Credits:
 
 
 
 
 
 
 
 
Creative Director Tim Ashton
Art Director Toby Derham
Copywriter Toby Derham
Account Director Holly Creasey
Account Manager Marcus Gilbert
Agency Producer Tim Greven
Director Christian Weber
Producer Ada Zuiderhoek
Editor Johannes Hubrich
Post Production Pirates n Paradise
Client Claire Andrews, Marketing Director, Mazda UK
Tags: UK
 
 
 
 
 
 
 
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Space : All England Lawn Tennis Club - The Wimbledon Championships 'A YEAR IN THE MAKING: ARRIVALS CAMPAIGN'

Agency: Space
Client: All England Lawn Tennis Club - The Wimbledon Championships
Date: July 2017
Creative agency Space unveiled a new outdoor arrivals campaign for The Wimbledon Championships.
Inspired by ‘In Pursuit of Greatness’ Wimbledon’s global proposition for The Championships, Space has created a campaign to welcome thousands of visitors to SW19 to build a sense of anticipation for the day ahead. The 2017 campaign celebrates the year-round efforts of The Championships team – from the groundsmen and gardeners, to the ballboys and ballgirls.
The campaign illustrates how preparations for The Championships start as soon as the previous year’s tournament ends (’when we finish, we begin’), through the toil of winter and the optimism of spring, to the excitement and finishing touches of summer (’preparation is over’).
It begins from the moment a visitor arrives at Wimbledon or Southfields stations, and continues along to the famous Wimbledon Queue and into the AELTC Grounds, including the iconic 40-metre long frame alongside the Court 12 walkway, and the perimeter of Aorangi Park next to No.1 Court.
Credits:
 
 
 
 
 
 
 
 
Agency: Space
Tags: UK, outdoor, experiential, print
 
 
 
 
 
 
 
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Creature: Arla Anchor 'Switched On'

Agency: Creature
Client: Arla Anchor
Date: July 2017
The Hugglers are back. This time we find our teenage brother and sister having a giggle at Grandma’s expense, only to find themselves caught out by the family’s new voice recognition device.
The 30-second ad will run across national TV and VOD and will also be supported with digital, social and in-store activity.
Credits:
 
 
 
 
 
 
 
 
Creative Directors – Ben Middleton, Stu Outhwaite
Creative – Laura Muse
Strategy Director – Lorna Burt
Producer – Kate Taylor
Production Assistant – Charlotte Wickens
Account Team – Jane Stephenson, Flic Green, Alex Blacklock, Ellie Vincent
Directors – Kyra and Constantin
Production Company – Passion Pictures
Producer – Sibylle Preuss
Sound – Factory
Sound Engineer – Dan Beckwith
Post-Production – Unit
Tags: UK, anchor, arla, TV, animation, TV Advert, TV advertising, Brand campaign, FMCG
 
 
 
 
 
 
Switched On
 
 
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CHI&Partners: Hive Connected Home 'Walk'

Agency: CHI&Partners
Client: Hive Connected Home
Date: July 2017
Following on from the release of ‘Sweet Dreams’, Centrica-owned smart home brand Hive will this week unveil the third installment in its multi-market ‘Let’s Get Living’ campaign, entitled ‘Walk’.
Breaking first in the UK before rolling out later in the week across the US and Canada, the 30-second spot further illustrates how Hive smart home solutions can help customers enjoy the moments that matter – this time focusing on a mother out on a walk, who is able to check that her teenage daughter is safely home by using the Hive Camera app.
The US and Canadian spot also spotlights another functionality of the Hive app, showing how it allows customers to turn on lights remotely via their phone.
‘Walk’ is the third instalment of four TV spots in the Hive ‘Let’s Get Living’ campaign, which spans radio, digital out-of-home, print and social media as well as TV. The first in the four-part campaign was ‘Perspectives on Life’, followed by ‘Sweet Dreams’.
Credits:
 
 
 
 
 
 
 
 
Brand: Hive
Client Name: Nicky Mackrell
Agency: CHI&Partners
Joint Executive Creative Director: Micky Tudor
Creative Director: Jay Fretwell
Creatives: William Cottam, Duncan Brooks
Planner: Oliver Feldwick
TV Producer: Rob Steiner
Creative Producer: Ruby Hill
Business Director: Sarah Carolin
Account Director: Eliza Sloss
Production Assistant: Hannah Greene
Production Company: Pretty Bird
Production company producer: Ted Thornton
Director: Max Malkin
Director of Photography: John Lynch
Grade: The Mill
Production and Visual FX: Big Buoy (Polly Durrance – Big Buoy Producer)
Offline Editing: The Whitehouse (Antonia Porter – Whitehouse Producer)
Editor: Sam Gunn
Audio: Wave
Engineer: Aaron Reynolds, Tom Heddy
Music Company: Tin Drum Music
UK Voiceover: Sharon Small, Dolly Wells
US & Canada Voiceover: Juliana Yazbeck, Amy Reitsma
UK Media Agency: MediaCom
US & Canada Media Agency: Neo@Ogilvy / Mindshare
Social Media Agency: AllTogetherNow
Social Media Planner: Flora Proudlock
Tags: UK, Smart Home, Connected Home, TV Advert
 
 
 
 
Hive Connected Home - Walk
 
Hive Connected Home - Sweet Dreams
 
Hive Connected Home - Let's Get Living
 
 
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Hannah McNally and Martha Halliday, Kingston University: National Autistic Society 'Mm-hmm'

Agency: Hannah McNally and Martha Halliday, Kingston University
Client: National Autistic Society
Date: July 2017
The only Black Pencil of this year's D&AD New Blood awards was awarded to “Mm-hmm” in response to The National Autistic Society's brief by student creatives Hannah McNally and Martha Halliday from Kingston University.
Speaking about their winning project they said: “We know there are many joys and sorrows to autism, much like the ups and downs of life. Therefore, we did not want to sugar-coat the daily thoughts and concerns of the carers.
"We feel the hard-hitting message we are giving must be expressed more; to showcase the help and understanding The National Autistic Society provides families and individuals when they face the transition into adulthood.”
Bruce Duckworth, president of D&AD said of the winner: “The word on everybody’s lips when it came to the Black Pencil winner was ‘beautiful’. An emotive and intelligent campaign, Mm-hmm united the judges almost unanimously when it came to choosing this as the winner. It was not only a great showcase of raw talent, it was produced brilliantly and with passion. You really feel like the students put everything into it.”  
Credits:
 
Tags: UK, D&AD, D&AD New Blood Academy, National Autistic Society
 
 
 
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Target McConnells: An Post 'World Wide Open'

Agency: Target McConnells
Client: An Post
Date: July 2017
Ireland’s national postal service, An Post, has launched a dramatic new brand campaign, focusing on its stance against a turbulent world that’s closing its borders and turning in on itself. Created by Dublin agency, Target McConnells, the campaign taps into a divisive global narrative and heralds a fresh new direction for An Post.
Target McConnells' managing director, Abi Moran, said: “In a time when some countries are talking about building walls and there’s a global tendency towards insularism, this campaign shows that Irish people, and our national postal service stand for something quite different.
"Ireland has always been a player on the global stage, importing and exporting goods, people and culture. And An Post has always been a brand that works to help Ireland prosper, connecting people and businesses both domestically and abroad. And this trend is continuing, with major new Parcel product and service innovations that quite literally bring the world to your door.”
Credits:
 
 
 
 
 
 
 
Client – An Post
Creative Agency – Target McConnells
Joint Creative Director – Monika Crowley
Senior Creatives - Ruth Dempsey & Keith Lawler
Broadcast Director – Michael Cullen
Producer – Eric Brindley
Managing Director – Abi Moran
Group Business Director – Enda Kelly
Senior Account Manager – Karen Downey
Director – Ian Power
VFX – Andy Clarke
Sound Design – Rod Morris
Production Company – Rocket Productions
Post Production Company – Outer Limits
Tags: Europe, advertising
 
An Post World Wide Open
 
 
 
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ROTHCO: AIB 'The Last Day of Maire’s Mortgage'

Agency: ROTHCO
Client: AIB
Date: July 2017
On 7 July, Allied Irish Bank and Rothco launch the second phase of their campaign ‘The Last Repayment’.
Earlier in the year, they released ‘The Last Day of Kate & Mick’s Mortgage’, seeking to challenge the way that hopeful home-owners look at the commitment of a mortgage. Directed by Zak Emerson, ‘The Last Repayment’ series features real AIB customers who have just completed their mortgage.
“As a segment, selling mortgages has become incredibly clichéd, often featuring the picture perfect young couple enjoying the first day in their very own home; choosing paints, unpacking boxes, happily surviving without furniture. We looked to turn all of this on its head. What if we could show potential homeowners their future by showing them the end of the journey?” explains Patrick Ronaldson, partner at Rothco.
The latest story told by Máire is completely her own. She talks about her unique journey and the challenges she overcame in order to find the right house for her family and make it into a home. By showing the end of the process rather than the beginning, Rothco and AIB are continuing to help customers look at this somewhat daunting decision from the perspective of those that have done it and lived to tell the tale.
Credits:
 
 
 
 
 
 
 
Client AIB
Agency Rothco
Agency Producer Al Byrnes
Executive Creative Director
Creative Director Alan Kelly
Ray Swan and Emma Sharkey
Art Director Ray Swan
Copywriter Emma Sharkey
Finished Art David Gallagher and Gerry Cole
Business Director Jimi McGrath
Account Director Caitriona Ní Laoire
Account Manager Karen Kenny
Strategy Patrick Ronaldson and Casey Smyth
Digital Strategy/Connections Emer Fitzgerald
Production Company - Butter
Photography Robert J Wilson
Director Zak Emerson
D.O.P Ben Moulden
Photography Retoucher Robert J Wilson
Music Dead Light
Post Production Windmill Lane
Producer Grainne Tiernan - Butter Productions
Post Production Supervisor Nicola Pillai
Editor Lee Hickey
Sound Locky Butler
Tags: Ireland, digital, advertising
 
 
 
 
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BBH: Absolut 'Equal Love'

Agency: BBH
Client: Absolut
Date: July 2017
Absolut has launched a new communications platform – ‘Create a better tomorrow tonight’ - which it hopes will cut through the noise from a plethora of other "purpose" led campaigns.
The creative campaign launching today (5 July) goes beyond the LGBTQ+ community and zeroes back in on the core concept of a freedom to love absolutely anyone. Created by BBH for digital and social, the film Equal Love is a cinematic piece of choreography that fluidly follows the moving journey of a kiss. It was directed by Aoife McArdle and kick starts ‘Create a better tomorrow tonight’.
“Freedom of choice goes beyond sexual preference,” said Gaia Gilardini, global communications director at Absolut. “LGBTQ+ plays a role in it but we see it as a broader piece that includes all kinds of people.
“The cinematography and the poetry behind the message was really what we were looking for It’s not easy to portray a metaphor and elevate a message,” she added. “Some people might take it too literally. There is always that risk. But we feel [McArdle’s] done an amazing job with the choreography and all these amazing characters.”
Credits:
 
Tags: World, absolut, BBH
 
 
 
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Y&R: BBC 'WimbledON'

Agency: Y&R
Client: BBC
Date: July 2017
This year, BBC will be making Wimbledon more accessible than ever. The entire nation will have front row seats anytime, anyplace, anywhere - thanks to the coverage of the  tennis tournament. The BBC will run 15 live streams across all devices, host a dedicated Wimbledon page both online and on their BBC Sport App, and of course showcase the biggest and best matches across their terrestrial channels.
Y&R London’s campaign features a hero maverick tennis ball as it bounces the length of Britain championing the delights of Wimbledon. The nation can truly experience all the highs and lows of the tournament through BBC, who have covered the tournament for 90 years.
Mixing live action and 3D animation, the tennis ball bounces, spins and slices exactly like an Andy Murray forehand, and the action builds becoming more frenetic amid spectacular scenery. BBC Sport Instagram Stories will look at the culture and lifestyle of Wimbledon players and spectators over the last nine decades.
Credits:
 
 
 
 
Head of Creative: Pip Bishop
Head of Art: Chris Hodgkiss
Creative Director :Gavin McGrath
Business Director: David Pomfret
Account Director: Tom Lamming
Agency Producer: Kat Maidment
Director/ Production Co: Ben & Joe Dempsey Knucklehead
Producer: Bill James
Editor: Joe Parsons Assembly Rooms
Post Production Grade: MPC
Post-production: nineteentwenty
Sound Design: Sam Ashwell 750mph
Typographer: Jason Hyde
DoP: Mathias Schoeningh
Tags: UK, Branding, advertising, digital
 
 
WimbledON
 
 
 
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Don’t Panic Partners: Greenpeace 'SpongeBob Tells BP - Back Off The Amazon Reef'

Agency: Don’t Panic Partners
Client: Greenpeace
Date: July 2017
Environmental campaign group Greenpeace has enlisted the services of Nickelodeon'sSpongebob Squarepants to raise awareness of the potential risks entailed by permitting oil giants BP and Total to begin exploratory drilling in the Amazon Mouth Basin.
Greenpeace fears the energy giants are just weeks away from winning permission to drill, prompting them to enlist the services of an ocean dwelling cartoon sponge to draw attention to the potential for ecological catastrophe.
Sara Ayech, Oil campaigner for Greenpeace UK, remarked: “Marine biologists are calling the Amazon Reef a new biome, a unique ecosystem, which had been thought impossible. But it is already under threat from BP and an oil industry willing to risk spills and worse in their pursuit of fuel which we cannot afford to burn.
"Wasting money prospecting for soon-to-be-stranded assets is unfortunate, but trashing one of the very few unexplored wonders of nature to do so would be unforgivable.”
The equatorial reef extends to 9,500 sq/km off the Brazilian coast, with authorities there set to sign-off or block nearby drilling later this month.
Greenpeace has calculated that any spill disaster has a 30% chance of reaching the Amazon Reef.
BP is still recovering from the Deepwater Horizon disaster which saw five million gallons of crude oil spill into the Gulf of Mexico.
Credits:
 
 
 
Founder: Mark Whiteway
Acc Director: Matt Dew
Acc Exec: Joshua Channon
Creative Director: Matt Partis
Lead design: Joe Baglow
Lead design: Kevin Pearson
 
Tags: World, greenpeace, don't panic
 
 
 
 
 
 
 
 
 
 
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US Creative Works: Featuring ICF Olson, MullenLowe, North and more

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Welcome to The Drum's US Creative Works in partnership with Workfront.

This section is dedicated to showing the best creative work in North and South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.’

For project information, credits, and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form.

To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, 19 July.

ICF Olson: Commerce Bank 'Challenge Accepted'

Agency: ICF Olson
Client: Commerce Bank
Date: July 2017
The newest brand campaign from ICF Olson and Commerce Bank, titled 'Challenge Accepted' uses a series of spots featuring user-generated content of footage of exciting moments from real people – like having a child, getting married, and going to college.
But these big beautiful moments can also become agonizing, challenging financial moments, as well, so the content highlights how Commerce Bank will take care of finances so you can focus on the good parts of life.
The ICF Olson collective is helping Commerce Bank transform into a digitally focused bank, while staying true to the people they serve. The bank, which has survived for 150 years and is deeply rooted in the values they’ve upheld, is taking on a fresh and innovative approach to go to market with the help of the collective. This work demonstrates that Commerce Bank doesn't just understand people, they understand that life is never perfect or glossy but that’s what makes it memorable. 
Credits:
 
Tags: North America
 
 
 
 
 
 
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MullenLowe U.S.: American Greetings 'Not Alone'

Agency: MullenLowe U.S.
Client: American Greetings
Date: July 2017
American Greetings understands that holidays and calendar occasions are not always celebratory for everyone. With that in mind, the company is highlighting aspiring parents and their journey as a very real, and all too common, life scenario where support and acknowledgement make a difference. In the second installment of its 'Give Meaning' campaign, a video entitled 'Not Alone' serves as a rallying cry, encouraging people to show up for each other in everyday moments – especially during times in our lives when the response isn’t always intuitive, like infertility.
To raise awareness of the importance of offering support to those experiencing infertility, the brand has partnered with Resolve: The National Infertility Association. Together, they hope to spark a thoughtful conversation that influences and inspires others to show up when it’s needed most. According to Resolve more than seven million people of childbearing age in the United States experience infertility. American Greetings realized this topic was one that many people can relate to, whether personally or through friends and family members, and joined forces with the 43-year-old organization in our efforts to encourage meaningful connections during times when a response is not always instinctive because Resolve was created to connect those feeling alone in their struggle with infertility by providing a community of empathy, kindness and support.
To join the conversation, consumers are asked to share a real moment that really meant something to you with #GiveMeaning. 
Credits:
 
 
American Greetings
President and Chief Operating Officer: John Beeder
Group Vice President, Marketing, Innovation and Business Development and President Papyrus-Recycled Greetings, Inc.: Christy Kaprosky
Chief Marketing Officer: Alex Ho
Director, Consumer Marketing Communications: Janet Dye
Director, Engagement Marketing: Christine Rich
Director, Corporate Communications: Patrice Sadd
Senior Manager, Engagement Strategy: Meghan Olmsted
Manager, Engagement Marketing: Danielle Krouse
Assistant Manager, Engagement Marketing: Leah Lange
Associate Manager, Marketing Communications: Megan Baucco
Creative Credits
Brand: American Greetings
Agency: MullenLowe
Managing Partner Chief Creative Officer: Mark Wenneker
Executive Creative Directors: Tim Vaccarino, Dave Weist
Creative Director: Andrea Mileskiewicz
Creative Director: Blake Winfree
Copywriter: Macie Soler-Sala
Senior Art Director: Pier Madonia
Executive Director of Integrated Production: Lisa Setten
Director of Broadcast Production: Zeke Bowman
Senior Broadcast Producer: Vera Everson
Assistant Broadcast Producer: Kimberly Reid
Business Affairs Manager: Felicia Simmons
Group Account Director: Rebekah Pagis
Account Director: Jessica Zdenek
Production Company: Park Pictures
Director: The Mercadantes
Executive Producer: Scott Howard
Line Producer: Timory King
DP: Daniel Mercadante
Editorial: PS260 West
Editor: JJ Lask
Assistant Editor: Colin Reilly
Junior Producer: Marlinda Walcott
Executive Producer: Carol Dunn
VFX: MPC LA
Lead VFX Artist: Cynthia Lee
Producer: Sarah Laborde
Executive Producer: Elexis Stern
Music: Asche & Spencer
Audio Post: Eleven Sound
Sound Design/Mixer: Jeff Payne
Assistant Mixer: Jordan Meltzer
Executive Producer: Melissa Elston
Color: Nice Shoes
Colorist: Chris Ryan 
 
Tags: United States
 
 
Not Alone
 
 
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North: Peet's Coffee 'True Cold Brew'

Agency: North
Client: Peet's Coffee
Date: July 2017
Cold-brewed coffee seems to be everywhere — but, more often than not, it’s not fully cold brewed. Peet’s Coffee & Tea and Portland-based agency North highlight that difference in a new campaign for Peet’s Coldcraft line of Cold Brew coffees.
Peet's leveraged its fifty-plus years of handcrafted expertise to develop a line of bottled Cold Brew, currently sold only in its home state of California. To drum up excitement around the product line, Peet’s turned to North to develop a creative and highly integrative marketing campaign throughout California.
Creative focused on calling out the difference by highlighting the benefits of Peet’s process of cold brewing and ensuring cold through its owned chilled delivery system: fresh and better flavor. The video ad pairs LA artist Harriet Brown’s track “Cryptid” with images of Santa Clauses, cool cats, snow globes, and orcas (carrying bottles of coffee, naturally). The campaign includes social video, an out-of-home BART station takeover, and custom mobile ad units.
Credits:
 
 
 
 
 
 
 
 
 
Peet’s Coffee
CEO, Peet’s Coffee - Dave Burwick
General Manager, Coldcraft - Tiffin Groff
Marketing Director, Coldcraft - Gretchen Koch
Marketing Director, Brand, Peet’s Coffee - Andrea Fernandes
Experiential Marketing, Coldcraft - Tanya Clark
Associate Marketing Manager, Coldcraft - Adrien Langeard
Public Relations, Brand, Peet’s Coffee - Elizabeth Ricardo
North
Chief Creative Officer - Mark Ray
Managing Director - Rebecca Armstrong
Executive Creative Director - Luke Perkins
Creative Director - Mark Ray
Executive Producer - Steve Rauner
Art Director - Kaleen Anderson
Copywriter - Kristina Day
Producer - Matt Genz
Brand Director - Loralee Stapleton
Brand Manager - Erica Stenson
Executive Strategist - Jordan Delapoer
Assistant Brand Strategist - Lucila Cejas
Social/Digital Media Manager - Caroline Desmond
Media Planners - Nathan Johnson, Devon Brown
OOH Production Design - Andy Kendig
Project Manager - Peter Calandra
Editorial producer - Matt Genz
Editor - Leif Hanson
Music Director - Mark Ray
Tags: United States
 
 
 
 
 
PEETS - OdeToCold
 
 
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Truth Collective: LensCrafters 'See. Good. Daily.'

Agency: Truth Collective
Client: LensCrafters
Date: July 2017
Truth Collective, LensCrafters’ creative agency, has launched the new phase of the successful ‘See. Good. Daily’ campaign for the brand. Breaking this week in Boston-based cinema and digital as well as TV in Orlando, digital channels will be live on a rolling basis.
The campaign brings the message of ‘seeing life through a different lens’ to the brand, creating deep emotions to LensCrafter’s core values of helping people see better. The spots, shot in Los Angeles, introduce ‘The Good Portal,’ a concave window built into a wall in a vibrant and diverse Los Angeles neighborhood, and provides a hidden experience for people to enjoy.
When people take a peek into the portal, they are brought into an awe-inspiring performance from the talented ‘Los Angeles Children’s Orchestra’ and ‘MUSYCA’, California’s leading performing arts organization for kids. Those looking into the portal see a mix of children performing in an orchestra and choir, singing and playing instruments. An original song was scored for the campaign titled, ‘See. Good. Music.’ and two-time Grammy-nominated, David Schuler. Now based in Los Angeles, he is originally from the hometown of Truth Collective, Rochester.
Credits:
 
 
 
 
 
 
 
 
 
Executive Director: Jeremy Schwartz, Truth Collective
Agency Producer: Barry Sonders, PF100
Director: Adam Neustadter, Director, PF 100
Executive Producer: Malcolm Wax, PF 100
Music Director: David Schuler, PF 100
Tags: United States, Branding, creative, advertising
 
 
 
 
 
 
LensCrafters See.Good.Daily Good Portal :45
 
LensCrafters See.Good.Daily Good Portal :30
 
 
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Camp + King: DISH 'Tuned In To You'

Agency: Camp + King
Client: DISH
Date: July 2017
Dish is the first TV provider to offer direct compatibility with Amazon Alexa, available on Hopper and Wally set-tops paired with Amazon Echo, Echo Dot or Amazon Tap.
Instantly, it’s easier to read player stats on your phone while flipping between basketball games; to chop ingredients in the kitchen while rewinding a TV scene you just missed; to snack on popcorn while searching for your favorite film. This campaign highlights the ease of use of the product.
Credits:
 
 
 
 
 
 
 
 
DISH: Tuned In To You
Agency: Camp + King
Chief Creative Office/Partner: Roger Camp
Chief Executive Officer/Partner: Jamie King
Associate Creative Director/Art Director: Luis Farfan
Associate Creative Director/Copywriter: Andy Lewis
Senior Art Director: Gustaf Jonsson
Senior Copywriter: Rick Morrison
Director of Content Production: Stacy McClain
Producer: Nicole Van Dawark
Brand Director: Dana Rabb
Brand Supervisor: Heather Lord
Brand Manager: Sasha Rezaie
Director of Strategy: Shannon Gillmore
Brand Strategist: Pete Scanlon
Production: Moxie Pictures
Director: Martin Granger
Executive Producer: Karol Zeno
Head of Production: Paula Benson
Line Producer: Heidi Soltesz
Post Production/Editorial: Cut+Run
Managing Director: Michelle Eskin
Editor: Pete Koob
Assistant Editor: Christopher Kasper
Executive Producer: Deanne Mehling
Producer: Sara Stasinos
Motion Graphics: Tom Yaniv
Finish: Jogger
Flame Artist: Matt Trivan
Music/Composers: Beacon Street Studios, Venice CA
Andrew Feltenstein and John Nau, Composers
Sound Design: Barking Owl
Sound Designer: Morgan Johnson
Creative Director: Kelly Bayett
Producer: KC Dossett
Mix: One Union Recording Studios, San Francisco CA
Engineers: Matt Wood and Matt Zipkin
Executive Producer: Lauren Mask
Tags: United States, marketing, advertising
 
 
Movie Night
 
 
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Kind Snacks: Kind Snacks 'Kids Aren't Always KIND.... But Their Snacks Should Be'

Agency: Kind Snacks
Client: Kind Snacks
Date: July 2017
We all know that certain type of person. One that incessantly posts on Facebook of their perfect, clean, angel-like looking children. And you ask yourself, why is my child currently screaming bloody murder because they dropped a Cheerio? Why did I give them a magic marker and leave them in their bedroom unattended? 
Kids aren’t always kind. But Kind at least thinks their snacks should be. But how can a snack be kind if their first ingredient is tapioca syrup, maltodextrin or corn syrup, like in many fruit snacks. With this branding campaign, Kind announces the first-ever “kind” fruit snack made from just fruit. Introducing: Kind Fruit Snacks. Just three ingredients or less and no added sugar.
Credits:
 
 
 
 
 
 
 
 
N/A
Tags: United States, design, Branding, advertising, digital
 
 
Kids Aren't Always Kind
 
 
 
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McCann Santo Domingo: NIDO - Nestle 'Umbilicar'

Agency: McCann Santo Domingo
Client: NIDO - Nestle
Date: February 2017
To confront the danger of kids being left alone in hot cars, which directly threatens Nido consumers, the Nestlé powdered milk brand for infants and children, McCann Santo Domingo created Umbilicar, a car safety device that prevents parents from forgetting their children inside vehicles.
The name Umbilicar derives from the association between the simplicity of the device’s functionality and the resemblance to the umbilical cord. The agency worked with expert product designers to produce a low-cost, highly effective analog device that can easily be used by anyone driving a child in a car. The device acts as a second seat belt over the child seat that won’t let drivers leave the vehicle without unbuckling the child seat.
The initiative was a success: in just one week, over 10,000 Umbilicar units were distributed in samplings programs at kinder gardens and schools. Massive press coverage has led to an additional 300,000 units to be under production. Nido’s sales in the Dominican Republic grew 27% during the campaign period.
Credits:
 
 
 
 
 
 
 
 
Campagn name: Umbilicar
Client: Nido (Nestlé)
CCO: Alvaro Noboa S.
General creative directors: Freddy Alfau, Hector Chang
Art Director: Jose Jimenez, Eliu Bueno
Product designer: Hector Chang 
Designers: Lydia, Molly, Russini, Tropic, Willi, Hans, Raul, Gabriel
Client approval: Paula Fuentes, Huascar Beltré
Tags: Latin America
 
 
Umbilicar
 
 
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Interplanetary: "Thirteen, WNET PBS affiliate (268288)"'Fight for Thirteen'

Agency: Interplanetary
Client:"Thirteen, WNET PBS affiliate (268288)"
Date: June 2017

'Thirteen is Worth Fighting For' is meant to inspire and encourage the public to show support for Thirteen, before Congress possibly severely cuts or defunds the Corporation for Public Broadcasting (CPB), an important source of funding for Thirteen and all PBS and NPR stations.

The campaign created by agency Interplanetary is the first advocacy campaign for Thirteen, WNET’s tri-state-area PBS affiliate, focusing on generating impact through individual action, with lines such as, “If you believe Thirteen is worth fighting for, join us.” The copy is enhanced with visuals of some of the most beloved images from Thirteen's lineup of acclaimed PBS programming, including the popular American Masters and Great Performances series and a variety of renowned children’s programs from Cyberchase to Sesame Street.

Creative executions include digital and out-of-home. The campaign continues through the summer.

Credits:
 

Advertising Agency: Interplanetary

Bruce Lee: Executive Creative Director

Chris Parker: Art Direction

Bruce Lee: Copy

Andy Semons: Strategic Planner

Tags: United States, digital, design, Branding
 
 
 
 
 
 
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WMcCann: Del Valle 'Transforming label printing scale'

Agency: WMcCann
Client: Del Valle
Date: July 2017
The growing interest in a healthier nutrition makes consumers buy fruits at the supermarket to prepare natural juices at home. On the other hand, due to a daily busy routine, it is hard to find time to squeeze fruits. Having this in mind, Del Valle promoted a special activation at Deli Delícia supermarket chain, in order to show a much more practical way to drink a 100% fruit, nutritious and tasty juice.
Consumers who visited the supermarket recently had a surprise after weighing their fruits. A scale that has been specially developed for the activation printed an exclusive label for those buying oranges or apples, entitling the customers to a free bottle of Del Valle 100% in order for them to try the product.
On the label, consumers found a message highlighting that Del Valle 100% is rich in fibers and vitamin C, just like in natural fruit. And with the new PET packaging, it is perfect to be consumed anywhere.
Daniel Dranger, IMC Manager of Coca-Cola Brazil said: "Coca Cola is investing more and more in ideas like this. We need to make it clear to consumers that Del Valle wants to be part of the solution."
Credits:
 
 
 
 
 
 
 
Agency: WMcCann
Client: Coca-Cola
Product: Del Valle
Name of the Campaign: Nutritive Balance
CCO: Washington Olivetto
Creative Direction: Nicolás Romanó
Creation: Gabriel Gil & Pedro Chaves
Executive VP: Marcio Borges
Planning: Luiza Portella, Rafael Araújo & Gabriela Kubik 
Client service: Fabricio Aurichio & Bruna Paraizo 
Media planning: André Simões, Elton Baesso, Caroline Gayo, Renata Duarte, Lorena Dias, Ione
Ribeiro & Regis Rebello 
Social Media: Mutato Production VP: Marcelo Hack
RTVC:  Juliana Lutterbach, Ana Bandarra & Ana Borges
Director: HuFa
Photography Director: Guti Sá Freire
Attendance: Juliana Hashimoto
Post production: Great
Sound Production: 4'33"    
Digital Production: Paulo Pacheco
Technology Producer: Brandlabs
Projects: Jaqueline Travaglin & Erika Casal 
Customer approval: Daniel Dranger, Flavio Reghini & Andreia Souza
Tags: Brazil
 
 
 
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Joan Creative: Fiber One 'She Shed'

Agency: Joan Creative
Client: Fiber One
Date: July 2017
With this new spot, complete with a bold narrator, Fiber One is embracing strong women who are taking a moment to put themselves first, all while featuring Fiber One products. Just as the leading lady is able to indulge in her 'She Shed' without apologies, she too is able to indulge in the delicious flavor of Fiber One.
In it, a woman ascends the staircase of her home carrying a basket of laundry. She looks into the camera and says: “For years, men have enjoyed their man caves without guilt. Now, it's mama's turn. Welcome to my She Shed.” She opens what appears to be a closet door to reveal her sacred space – her She Shed.
Natural light shines in on the space adorned with items like a cheetah print chaise lounge, flowing drapes, an abundance of throw pillows, magazines, a posh kitten and a clock that only tells “Me Time.” As she moves about the room, the woman curates the space filled with her favorite things, the most important being her treats.
Credits:
 
 
 
 
 
 
Joan Creative Advertising Agency
Lisa Clunie - CCO - Joan Creative
Dave Canning - ECD - Joan Creative
Dan Treichel - ECD - Joan Creative
Rose Sacktor - Art Director - Joan Creative
Michelle Lamont - Copywriter - Joan Creative
 
Tool of North America Production Agency
JJ Adler - Director - Tool of NA
Barry Parrell - DP - Tool of NA
Mary Church - EP - Tool of NA
Robert Helphand - EP - Tool of NA
Greg Jones - Line Producer – Tool of NA
Jordan Worth - Production Designer – Tool of NA
 
Mackcut Video Editing
Dave Koza - Editor – Mackcut
Gina Pagano - EP-Mackcut
Zoe Newman - Post Producer / Assistant Editor - Mackcut
 
Company 3 Color Grading
Tim Masick - Colorist - Company 3
 
Mackcut Audio Mixing & Recording
Sam Shaffer - Mixer/Engineer - Mackcut
Marc Healy - Mixer/Engineer – Mackcut
 
Nylon Music Studios
Christina Carlos - EP - Nylon Studios
Halle Petro - Senior Producer – Nylon Studios
 
Steam Films Service Company
Schmigital Finishing
Tags: United States
 
 
 
 
 
 
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Team One: Indian Motorcycle 'Indian Motorcycle Ink'

Agency: Team One
Client: Indian Motorcycle
Date: July 2017
Indian Motorcycle, America’s first motorcycle company, has created the world’s first tattoo ink composed of the carbon from freestyle motocross icon Carey Hart’s modified Indian Scout Hooligan racing bike. The carbon was carefully extracted from a sample of tire rubber obtained from a burnout Hart performed on the bike.
 
Now die-hard Indian Motorcycle loyalists and Carey Hart fans can bond with the freestyle motocross legend like never before, getting their own tattoos using this rare ink infused with Hart’s burnout. Hart was the first subject for the ink, getting tattooed with his newborn son’s name.
The safe and sterile ink from Hart’s burnout was distilled by ink-making pioneer, Franco Vescovi of Nocturnal Ink. It will be used exclusively at Vescovi’s Vatican Studios in Lake Forest, CA and at four Hart & Huntington Tattoo shops in Las Vegas, Orlando, Niagara Falls and Nashville beginning July 11 until they run out, and the ink is gone forever.
 
The campaign, created by Team One, Publicis Groupe's premium and luxury brand agency, includes a partnership with Inked Magazine including an advertorial spread in the July/August issue and a 90-second film.
 
Credits:
 
 
 
 
 
Director/DP: Leo Zuckerman
Producer: Andrea Sheffield
Assistant Camera: Kenneth Merrill
Gaffer/Grip: Levi Williams
Production Assistant: Lisa French
Sound Recordist: Kevin Santiago
 
Agency: Team One
Group Creative Director: Craig Crawford
Creative Director: Johnnie Ingram
Associate Creative Director: Geoff Vreeken
Photographer: Matt Hartz
Producer: Leah Bohl
Associate Producer: Claire Allman
Account Director: Landon Nguyen
Account Supervisor: Justin West
 
Editor: Leo Zuckerman
Colourist: Clinton Homuth // Alter Ego 
Sound Design/Mix: Matt Kielkopf
Tags: United States
 
 
 
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HZDG: Hilton Hotels 'Hilton Honors Snackables'

Agency: HZDG
Client: Hilton Hotels
Date: July 2017
The new campaign for Hilton Honors, created by independent, women-owned agency HZDG and directed by Station Film’s Matt Pittroff, features 15-second 'Snackables social films. They cover a range of topics about the benefits of being a Hilton Honors member, from the ease of using digital key to the joys of Free Wi-Fi. 
The Snackables campaign began airing recently on Hilton Honors’ Facebook, Twitter and Instagram, and will roll out on in-flight TV and other digital media channels in upcoming weeks.
Credits:
 
 
 
 
Agency:  HZDG
 
CD: Chad Stockton
Sr CW: Chris Minesinger
Sr AD: Jon Leon
Agency Producer: Brenna Mathers
Sr Acct Exec: Kathleen O’Connor
 
Prod Company: Station Film
Director: Matt Pittroff
Managing Partner: Stephen Orent
Executive Producer: Michelle Towse
Line Producer: Steve Blair
Dir of Photo: Joe DeSalvo
Editorial: Cosmo Street
 
Editor: Craig Deardorff
Exec Prod: Maura Woodward
Tags: North America
 
 
 
 
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Kevin Durant’s road to the NBA Finals chronicled in Nike film by director Brandon Loper

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Kevin Durant was the best NBA player not to win a championship until this year’s historic title with the Golden State Warriors. Now Nike and director Brandon Loper have encapsulated the storybook run-up to Durant’s victory with the launch of the short film Still KD: Through the Noise.

Produced by San Francisco-based production company Avocados and Coconuts, the 35:35 film (a nod to Durant’s number) is an inspiring look at one of basketball’s greats.

Loper and Avocados and Coconuts collaborated with Nike and agency Must Be Something to bring this story to life. They worked closely with Durant and his team, led by agent Rich Kleiman, who served as executive producer on the film via his company Thirty Five Media.

The film crew had full access to Durant, and director of photography and photographer Jed Jacobsohn, who had been shooting stills of Durant, followed most of Durant’s day-to-day moments and musings alongside Loper. Beginning production as Durant was recovering from a knee injury, the complete film takes an intimate look at his prowess as a player, and his love of and dedication to the game, including his work with kids.

To give the Durant’s first NBA title greater context, Loper looked back at Durant’s journey – the controversial team move from Oklahoma City to Golden State that shook the foundations of the NBA, and his injury followed by the setback of his calf sprain during the playoffs.

Editor Jon Barnhart cut the film over six weeks at Avocados and Coconuts, weaving together a look at the harsh realities that come with attaining the sport’s loftiest heights.

The film isn't the first by Nike to capitalize on his run to the championship. The company ran Debate This, a commercial showing his struggles and his inevitable victory.

Still KD: Through the Noise can be viewed on Nike+ and Durant’s YouTube channel.

Must Be Something: Nike 'Still KD: Through the Noise'

Agency: Must Be Something
Client: Nike
Date: July 2017
Nike and director Brandon Loper have encapsulated the storybook run-up to Kevin Durant’s NBA title victory with the launch of the short film Still KD: Through the Noise.
Produced by San Francisco-based production company Avocados and Coconuts, the 35:35 film (a nod to Durant’s number) is an inspiring look at one of basketball’s greats.
Loper and Avocados and Coconuts collaborated with Nike and agency Must Be Something to bring this story to life. They worked closely with Durant and his team, led by agent Rich Kleiman, who served as executive producer on the film via his company Thirty Five Media.
Credits:
 
 
 
 
Agency:  Must Be Something
Production Company:  Avocados and Coconuts
Director:  Brandon Loper
Executive Producers:  Thirty Five Media and Rich Kleiman
Producer:  Dalia Burde and Rich Kleiman
Director of Photography:  Jed Jacobsohn
Additional Photography:  Brandon Loper
Production Manager / Additional Sound:  Bijan Rafie-Tari
Assistant Camera / Drone / MoVi:  Drew Kass
Additional Assistant Camera:  Oliver Thompson and Colette Levesque
Additional Sound:  Dan Jasper
Creative Directors:  Jed Alger, Andrew Schafer, and Amani King
Editor:  Jon Barnhardt
Post Producer:  Lauren Gould
Title Design:  Amani king
Title Animation:  Oddfellows
Animation Creative Director:  Colin Trenter
Animation Producers:  Erica Kelly and TJ Kearny
Assistant Editor:  Colette Levesque
Compositing:  Christopher Bernal
Color:  Ntropic
Colorist:  Marshall Plante
Color Assist:  Manny Vina Barreras
Color Producer:  Kevin Miller
Sound Design and Mix:  Chris Konovaliv / Audiolux
Transcriptions:  Tigerfish Transcriptions
Archival Footage:  National Basketball Association and Getty Images
Music
G.O.M.D Instrumental (Forest Hills Drive) - By J. Cole
I Need a Dollar (Official Video) - By Aloe Blacc
Everybody & Instrumental Version - By Logic
Alright (Instrumental) - By Kendrick Lamar
Put Me on Somethin (Feat. E-40) - By P-LO
DNA - By Kendrick Lamar
Award Tour (Instrumental) - By A Tribe Called Quest
Don’t Worry Be Happy - By Bobby McFerrin
Big Fish - By Vince Staples
Music - Courtesy of Marmoset
Tide Ripper (Instrumental) - By Fine China
Ula (Instrumental) - By Joseba
Glimpse (Instrumental) - By Bell Plaines
Redefine Cutter (Instrumental) - By Propaganda
Bless This Morning Year (Instrumental) - By Helios
In Silence (Instrumental) - By Markus Huber
Force of Nature (Instrumental) - By Our Many Stars
A Bitter Grief (Instrumental) - By Andy Othling
Winter Moons (Instrumental) - By Keen Collective
The Fallout (Instrumental) - By Chris Molitor
White Light (Extended) (Instrumental) - By Kent Rockefeller
Half Mast (Instrumental) - By Ceschi
Mercies (Instrumental) - By Keen Collective
Music Bed
The Way Home - By Tony Anderson
Special Thanks
Tony Hellberg
Jordi Pont
Marc Basaldella
Nicole Hubbard
Noah Stanik
Marie Foley
Featured
Wanda Durant
Rick Barnes
Kevin Durant
Scott Brooks
Steve Nash
Rich Kleiman
Tags: United States
 
 
 
 
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ASB New Zealand promotes America's Cup sponsorship in new campaign

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New Zealand bank ASB has launched a campaign to promote its sponsorship of Team New Zealand in the America’s Cup.

The campaign, called ‘The Ghost of San Francisco’ aims to pay tribute to the team and celebrate the teams historic win at the event in Bermuda, while generating awareness of ASB’s role in supporting the team.

The campaign features a TV commercial created by With Collective and The Downlow Concept.

With Collective: ASB New Zealand 'The Ghost of San Francisco'

Agency: With Collective
Client: ASB New Zealand
Date: July 2017
New Zealand bank ASB has launched a campaign to promote its sponsorship of Team New Zealand in the America’s Cup.
 
The campaign, called ‘The Ghost of San Francisco’ aims to pay tribute to the team and celebrate the teams historic win at the event in Bermuda, while generating awareness of ASB’s role in supporting the team.
 
The campaign features a TV commercial created by With Collective and The Downlow Concept. 
Credits:
 
Tags: New Zealand
 
 
 
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Creative Works featuring Leo Burnett, Layer, BETC Paris, Wieden+Kennedy and more

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Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.

We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 24 July.

For project information, credits and more click on the project to expand to full screen for credits submit online via our online form

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

Leo Burnett London: McDonald's 'Happy Dance'

Agency: Leo Burnett London
Client: McDonald's
Date: July 2017
Agency Leo Burnett London has created a new ad for McDonald’s that will run on TV and cinema until 30 August across the UK.
The 30 and 40-second spots aim to drive brand affinity with parents by reminding them of the shared pleasure a trip to McDonald’s can bring.
This ad shows a variety of happy family scenes in which children are dancing – in the rain, in the car, at home, in shops, on a football pitch… set to an upbeat soundtrack.
Emily Somers. vice president, marketing and dood development at McDonald’s UK, said: “This summer, we wanted to celebrate the joy the whole family feels on a trip to McDonald’s. To do this, we’ve not only brought to life the joy of excited children but also the feeling that this gives to parents, capturing the essence of ‘good times’ which McDonald’s is all about.”
Credits:
 
Tags: UK, McDonald’s, leo burnett london
 
 
 
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Tangent : Edinburgh International Book Festival 'Who Are We Now?'

Agency: Tangent
Client: Edinburgh International Book Festival
Date: August 2017
Branding agency Tangent has launched the campaign for this year’s Edinburgh International Book Festival, featuring work by illustrator Anna Parini. The campaign highlights the fluidity and uncertainty of a changing world, which will be central to the festival debate this year. 
David Whyte, creative director of Tangent Graphic Ltd, said: “We worked with the festival team to examine the reasons behind this uncertainty, and tap into the wider issues of trust in government and disillusionment with globalisation. The concept of ‘post truth’ politics, the proliferation of new ideas spread through social media and big shifts in people’s personal identification have all helped lead to these changes.
"The campaign is based on a series of opaque questions that reflect the mood of the times, and hint at the type of debate that will take place when the festival launches. We felt that Anna would be a perfect fit for the project as she is able to convey ideas in a bold, reductive style that leaves room for viewer interpretation."
Credits:
 
 
 
 
 
 
Anna Parini, illustrator
David Whyte, creative director, Tangent
Jack Shaw, graphic designer, Tangent
Tags: UK, design, Graphic Design, advertising
 
 
 
 
 
 
 
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We Are Social : HSBC 'With Pride '

Agency: We Are Social
Client: HSBC
Date: July 2017
HSBC's documentary-style film looks at where Pride came from and what society was like for the LGBT+ community during that time. It examines the progress that has been made, the changes society has gone through and questions what still needs to be done for LGBT+ rights.
The film features two men with very different Pride experiences. Andrew Lumsden, 75, is prominent activist who attended the first Pride march in 1972. 23 year old Jamie Raines is a well-known vlogger who transitioned from female to male aged 17, and attended Pride for the first time last year.
Credits:
 
 
 
 
 
 
Jag Sharma, Social Media Marketing Manager, HSBC
Rachael Ives, Head of Brand Development, HSBC
Alistair Campbell, Executive Creative Director, We Are Social
Pete Waite, Senior Producer, We Are Social
Pavlos Themistocleous, Creative Director, We Are Social
Cairen Harry, Account Director, We Are Social
Laura Macri, Account Manager, We Are Social
Ruaridh O’Donnell, Writer, We Are Social
Kristina Matovic, Senior Designer, We Are Social
Georgie Yiannoullou, Designer, We Are Social
Claire Finn, Executive Producer, Firecracker
Kate Turner, Producer, Firecracker
Jeanne Scahaise, Production Assistant, Firecracker
Directors: Trunk
Paid media: Mindshare
Tags: UK, Pride, HSBC, financial services, London Pride 2017, documentry
 
 
 
Celebrating LGBT rights at London Pride 2017
 
 
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Mother: IKEA 'Lion'

Agency: Mother
Client: IKEA
Date: July 2017
Ikea has unveiled a TVC promoting the relaxing qualities of the living room, appointing the character of ‘Lion Man’ as its star.
Much like the rest of his species (the advert tells us), Lion Man spends up to 18 hours a day relaxing. In the film, which comes in 60-second and 20-second form, he’s seen reading, taking a nap, sipping on juice and watching fellow lions on the small screen, all the while recharging his batteries for when he’s needed to strike.
When the time comes, he’s faced not with a herd of wildebeest or a rival pride, but with the similarly terrifiying prospect of a children’s party. The Swedish tones of Rikard Wolf encourage the audience to “relax into greatness” via voiceover.
Credits:
 
 
 
 
 
 
Director: Us
Production Company: Academy Films
Production Company Executive Producer: Lizie Gower
Production Company Producer: Lucy Gossage
Director of Photography: Patrick Duroux
Editing: Stitch / Editor: Bill Smedey @ Work Post
Post House: MPC
Sound House: 750mph
Music Track: By The Sleepy Lagoon
Tags: UK, ikea, mother, Ad of the Day
 
 
 
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LAYER: Follicle & Limb 'Offset'

Agency: LAYER
Client: Follicle & Limb
Date: July 2017
Benjamin Hubert of experience design agency Layer has designed Offset, a shaving brush system for London-based male grooming accessories start-up Follicle & Limb. Offset translates the traditional experience of the barber shop to the home using a contemporary form and updated functionality. Male grooming has recently experienced a surge in popularity, however the associated accessories are still very conventional. Offset disrupts the traditional male grooming accessories market with a sleek, contemporary product designed to bring the experience of the barber shop shave home.
Offset is a system of three parts - a badger hair shaving brush and a case which transforms into a stand for drying the brush and a dish for the razor. The strong, geometric silhouette is reduced in form compared to traditional shaving accessories. The brush handle is flared at the top to make it easy to grip while shaving. The brush handle and case are made from machined anodised aluminium, which is tactile, easy to clean and rust-resistant. The components connect with a hidden magnetic system, keeping the form sleek and minimal. The badger hair brush is of the highest quality, and the transforming case lets users easily dry the brush and display it on a bathroom vanity.
Offset has also been designed for ease of travel to fit into today's nomadic lifestyles. The case protects the shaving brush when packed away, and is small enough to fit into a wash bag. The clever functionality and contemporary form of Offset represents a new approach to shaving.
Credits:
 
 
 
 
 
 
Benjamin Hubert, Creative Director and Founder, LAYER
Tags: UK, design
 
 
 
 
 
 
 
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Brothers and Sisters: Harry's 'Meet Shaving's 'Other Guys''

Agency: Brothers and Sisters
Client: Harry's
Date: July 2017
The debut campaign for Harry’s, the shaving company, in the UK has launched. The campaign will run across TV, digital and OOH for four weeks in the UK.
The idea behind the work is ‘Shaving’s other guys’ – which allows Harry’s to talk about itself in a way that shows it as an alternative option to the establishment, a brand that’s for every guy and one that puts the customer first.
The campaign, created by Brothers and Sisters, uses largely black and white illustrations drawn by Brooklyn-based designer and illustrator Joey Pasko which will appear in OOH, online, as well as on beer mats, TV and a specially built ‘bearded’ billboard.
TV executions include a one off 40-second spot, while the bespoke billboard appears in an East London location and feature an actual 3D beard added onto it, along with the line: ‘East London. Worst place to launch a razor’.
Credits:
 
 
 
 
 
 
Aaron Willmer & Will Flack, Creative Director, Brothers and Sisters
Andy Fowler, ECD, Brothers and Sisters
Natalie Stamoulatos, Client Director, Brothers and Sisters
Nadine Abeledo, Senior Account Manager, Brothers and Sisters
Rebecca Simpson, Account Manager, Brothers and Sisters
Kate Banks, Producer, Brothers and Sisters
Joey Pasko, Illustrator
Neon, Production Company
Charlie Cassidy, Lead Animator, Neon
Alex Blomeley, Animator, Neon
Saskia van de Geest, Post Production Producer
Sound Design: Wave
Tom Heddy, Sound Designer, Wave
Sound Designer Tom Heddy
Jenn Sanders, Sound Producer, Wave
Media Planning & Buying Goodstuff
‘Hairy Billboard’ Poster Site BlowUP
Tags: UK, digital, advertising
 
 
'Piano Man'
 
'Shakespeare'
 
'Hand'
 
 
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BETC Paris: Air France 'La Gomme à Mâcher'

Agency: BETC Paris
Client: Air France
Date: July 2017
Air France has collaborated with BETC Paris to create its own line of French-tasting chewing gum, designed to aid passengers with ear pain caused by cabin pressure changes.
Air France’s ‘La Gomme à Mâcher’ is made in the brand’s home country and is available on flights from Paris Charles de Gaulle to Los Angeles (AF066), San Francisco (AF084) and Mexico City (AF178). The gum will also be on offer at Air France lounges in the Parisian airport, online via the airline’s shopping e-tail boutique and at concept boutique Colette in Paris.
The kitsch packaging is reminiscent of windows on a plane and features bright cartoons of crème brûlées and macarons.
A Snapchat lens has also been developed to celebrate Air France’s foray into mastication.
Credits:
 
 
 
 
 
 
Chief Creative Officer: Remi Babinet
Executive Creative Directors: Ivan Beczkowski, Jasmine Loignon
Creative Directors: Marie-Eve Schoettl, David Soussan
Creatives: Chloe Perignon, Chrystel Jung
Art Director: Nathan Brunstein
Director: Flaminguettes
Production Company: RITA
Tags: Europe, air france, betc paris
 
 
 
 
 
 
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TBWA\Manchester: Merlin Entertainments Group Ltd 'Doesn’t get better than Blackpool'

Agency: TBWA\Manchester
Client: Merlin Entertainments Group Ltd
Date: July 2017
As a continuation of a long running successful campaign, Visit Blackpool is launching its latest TV advertisement showcasing their exciting attractions available for 2017.
TBWA\Manchester were tasked with capturing the attention of families and bringing to life the wide variety of activities available at the resort, offering a sensational day out for all ages.
Credits:
 
 
 
 
 
 
Gary Fawcett - Executive Creative Director - TBWA\Manchester
Lisa Nichols - Executive Creative Director - TBWA\Manchester
Lewis Dunlop - Art Director - TBWA\Manchester
David Jones - Copywriter - TBWA\Manchester
Heather Nickerson - Account Director - TBWA\Manchester
Nicola Martindale - Account Manager - TBWA\Manchester
Victoria Munday - TV Producer - TBWA\Manchester
Tags: UK
 
 
 
Doesn’t get better than Blackpool
 
 
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Seymourpowell : Heston Blumenthal, Dinner by Heston restaurant 'The Dinner Escapement'

Agency: Seymourpowell
Client: Heston Blumenthal, Dinner by Heston restaurant
Date: July 2017
Design and innovation company Seymourpowell have created a bespoke, mechanical art piece for the Dinner by Heston Blumenthal restaurant in London.
‘The Dinner Escapement’ has been designed to add a unique layer of history and storytelling to one of the restaurant’s signature dishes, Tipsy Cake: a dessert of brioche balls, baked like a cake and then laced cream, brandy and sweet wine, until the cream caramelises and is served with spit-roasted pineapple basted with spiced caramel, based on a 19th century recipe.
Taking their cue from Heston and his team’s rigorous research into the history of British food, Seymourpowell delved into the past to explore the mechanical and scientific advances in Britain in the 18th Century. They were struck by the work of two individuals: John Harrison, a carpenter and clock-maker who revolutionised the field of navigation with his 'Harrison Clock', and the inventor Thomas Newcomen who created the first practical steam engine, originally to pump water out of mines. The ‘escapement’ takes its name from the crucial ticking mechanism in a traditional clock that regulates the movement of the pendulum, referencing the historic mechanical inspiration and the meticulous attention to detail contained within Seymourpowell’s design.
Credits:
 
 
 
 
 
 
Agency: Seymourpowell
Client: Heston Blumenthal
Tags: UK, design
 
 
 
 
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JDO Brand Design & Innovation: Ringnes 'Ringnes redesign'

Agency: JDO Brand Design & Innovation
Client: Ringnes
Date: July 2017
With craft beer indicating a big shift in consumer demand, Ringnes are seizing the opportunity to regain relevance with the modern beer drinker by tapping into new trends. The Carlsberg-owned beer brand partnered with JDO Brand & Design to rejuvenate the identity, portfolio and pack design, in order to unify the brands equity, deliver stand out at shelf, and ultimately allow for innovation and extension.
The new designs signal a shift in Ringnes’ visual language where the brand’s typography, banner and shield become a trademark feature across every product, and the iconic red and gold is a standout element that visually unites the range. The design is bold and simple, as to make consistent impact across the entire Ringnes family of today and the future.
Credits:
 
 
 
 
 
 
Paul Drake - Founder & Creative Director
Justin Banks - Design Director
Dan Salter - Production Manager
Fiona Florence - Client Services Director
Debbie Asbury - Account Director
Tags: Europe, design, Graphic Design
 
 
 
 
 
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TBWA\PARIS: McDonald's 'The Door'

Agency: TBWA\PARIS
Client: McDonald's
Date: July 2017
With this new film from TBWA\Paris, McDonald's is once again the parent's ally, whatever the situation may be.
The birth of the second child and its impact on the elder one is one of the big events every family has to deal with. Louis Sutherland, the film director, has captured this peculiar moment of life and the sense of abandonment felt by the elder. This is only a temporary feeling as her always attentive father does his best to reconnect with her.
In addition to being parents' and children's favorite restaurant, eating out at McDonald's is most of all an opportunity to get together.
Credits:
 
 
 
 
 
 
McDonald’s : Maurizio Biondi, Guillaume Huin, Julie Guillaumot
TBWA\PARIS : Luc Bourgery, Stéphanie Caude, Priscilla Vaudevire
Executive Creative Directors: Benjamin Marchal, Faustin Claverie
Art Director : Sébastien Guinet
Copywriter : Josselin Pacreau
Assistant AD: Audrey Lucet
Head of TV : Maxime Boiron
TV Producer : Elisabeth Boitte
Production Company : Hellostranger
Film Director: Louis Sutherland
Producer: Christine Guilbaudeau
Post Producer : Elise Gamboa
Sound Producing: TBWA\ELSE
Head of Music and Sound: Olivier Lefebvre
Music Producer : Fabrice Pouvreau
Music AD: Ferdinand Huet, Philippe Mineur
Music Credits : Alaska Ding DuNg Dông Song
Tags: France, McDonalds
 
 
 
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Accept & Proceed: Hansine 'Brand and identity'

Agency: Accept & Proceed
Client: Hansine
Date: July 2017
London-based independent design studio Accept & Proceed have created a brand identity for Hansine, a new luxury fashion label launched in the UK. Heading into the summer season, the Hansine Beach collection is a contemporary reimagining of the holiday wardrobe: a care-free, modern-bohemian collection aimed at fashion-forward women.
Accept & Proceed collaborated closely with Hansine to create the tone of voice, visual language, digital and social presence, and art-directed a photo-shoot of the first collection inspired by iconic imagery of travel and fashion from the 60s and 70s. 
They also captured Hansine’s bespoke and premium level of service in the design of the company business cards, retail bags and labels. The focal point of these is an overlaying square device representing the founder’s unique eye for bringing together eclectic sources of inspiration in her designs.
Credits:
 
 
 
 
 
 
Agency: Accept & Proceed, London
Brand: Hansine
Tags: UK, Branding, Graphic Design, design, brand identity
 
 
 
 
 
 
 
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Space: Nature Valley 'The Court is Yours'

Agency: Space
Client: Nature Valley
Date: July 2017
Nature Valley has launched its first integrated tennis campaign to leverage its position as the Official Snack Bar of the Lawn Tennis Association (LTA) and demonstrate its commitment to British Tennis.
“The Court is Yours” campaign, created by London-based agency Space, aims to encourage greater participation at grassroots level whilst capitalising upon the recent revival in tennis, the country’s second most followed sport, which has seen participation levels rise for the first time in 16 years.
The campaign, a call to arms for players of all abilities to get outside in nature and give tennis a go, features a 60-second film which reflects the real, everyday side of tennis; the hits, the misses and mini-fist pumps. The campaign will also feature across OOH, shopper, brand experience and social media.
Credits:
 
 
 
 
 
 
Client: General Mills UK
Creative Agency: Space
Brand: Nature Valley
Campaign/Project Title: “The Court is Yours”
Client Team
Marketing Director (General Mills-Northern Europe): Richard Williams
Marketing Lead (Snacking Business Unit-Northern Europe): Arjoon Bose
Senior Regional Brand Manager: Adriana Cantu Robles
Brand Manager UK: Louise Hardman
Creative Agency Team
Creative Director: Greg McAlinden
Copywriters: Daniel Headey, Catherine Pryce
Art Directors: Claire D’Andrea Lee Bonnick
Design: Nick Burke
Business Director: Sean Kelly
Account Director: Catherine Barnes - Webb
Account Manager: Joshua Bailes
Film Director: Simon Friedberg
Others
Production company: Annex Films
Media Agency: Mindshare
PR: Grey and Storm Communications
Tags: UK, food, advertising, print
 
 
The Court Is Yours
 
 
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CHI&Partners: Argos 'Pride Special'

Agency: CHI&Partners
Client: Argos
Date: July 2017
Argos created a special ‘Pride’ TV edit as part of its ‘80 Days of Argos’ campaign, which sees a new, topical, date-stamped ad run each day – spotlighting Argos’ market-leading same-day delivery service.
The fun and colourful spot aired 8 July, in order to coincide with the celebrated London Pride Parade – showcasing a range of premium-branded tablets, all displaying the bright colours of the rainbow flag and championing Argos’ support of the LGBT movement.
The 80 Days of Argos campaign, which spans TV, digital and social media, draws on real-world events and important dates within the national calendar, as well as responding to consumer data and the Great British weather in order to serve a relevant, topical ad each day.
Credits:
 
 
 
 
 
 
Laura Rogers, Creative Director, CHI&Partners
Liz Oakley, Creative, CHI&Partners
Duncan Brooks, Creative, CHI&Partners
Tags: UK, Argos, 80 Days of Argos, TV, Pride, LGBT, London Pride, digital, chi&partners, advertising
 
 
Argos 'Pride City'
 
 
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Wieden+Kennedy : Chiquita Brands International 'We Are Bananas'

Agency: Wieden+Kennedy
Client: Chiquita Brands International
Date: July 2017
Chiquita Brands International is aiming to paint the town yellow with a summer takeover of central London that will see taxis, buses and digital advertising displays literally going bananas.
The ‘We are bananas’ campaign, which kicks off on Monday 17 July, is part of a nationwide push aimed at building awareness of Chiquita bananas among the brand’s key target audience of mums and millennials, and will backed by a nationwide sticker campaign featuring kids’ favourite characters Minions, stars of the eagerly awaited Despicable Me 3 movie that is hitting cinema screens throughout the UK now.
The four-week central London takeover – which will be supported by engaging content across the brand’s social and digital channels – builds on last year’s successful ‘Just Smile’ themed campaign, which reached more than 47 million consumers.
Credits:
 
 
 
 
 
 
Agency: Wieden + Kennedy
John Cockle, Chiquita Sales and Market Director, UK and Ireland
Tags: UK, advertising
 
 
 
 
 
 
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TBWA\Manchester: MBNA 'Credit Geeks'

Agency: TBWA\Manchester
Client: MBNA
Date: July 2017
The MBNA credit geeks are back and they're putting the action in transaction. So if you need to make good stuff happen, you need the MBNA Team.
Credits:
 
 
 
 
 
 
Gary Fawcett - Executive Creative Director - TBWA\Manchester
Lisa Nichols - Executive Creative Director - TBWA\Manchester
Ant Harris - Art Director - TBWA\Manchester
Dan O’Keefe - Copywriter - TBWA\Manchester
Mark Bostock - Account Director - TBWA\Manchester
Emma Cochrane - Senior Account Manager - TBWA\Manchester
Lorna Hawtin - Planner - TBWA\Manchester
Lou Vasey - TV Producer - TBWA\Manchester
Jim Gilchrist - Director
Tex Travi - Producer
Production Company: Outsider
Offline Edit Facility: Cut & Run
Ben Campbell - Senior Editor
Tags: UK
 
 
MBNA Team Facebook
 
 
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LOVE: Peri Arenas 'Brand The Shit Out Of Me'

Agency: LOVE
Client: Peri Arenas
Date: July 2017
Love has just wrapped up a brand identity project for LA fashionista and socialite, Peri Arenas, who challenged the Manchester agency to “brand the shit out of me”.
With a new fashion boutique opening on California’s Robertson Boulevard, Peri briefed Love to develop a brand tone of voice and identity that would create standout and match her ballsy personality.
The project evolved into more than 30 individually created items. Branding collateral included point of sale and packaging items with punchy copy such as: ‘Welcome to Peridise’, ‘Have a Peri Nice Day Now’, ‘Come On You’ve Earned This’ and 'Pay Up Honey’.
Chris Myers, senior creative director, who headed up the project, said: "It’s not often that you’re recommended to a client in a Beverley Hills hair salon – but that’s how we ended up on a call with Peri. Her brief was simple: 'I’m opening a store and I want you guys to brand the shit out of me'."
Credits:
 
Tags: UK, Branding, design, Copywriting, print, packaging, packaging design
 
 
 
 
 
 
 
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M&S Saatchi Tel Aviv: The Task Force on Human Trafficking and Prostitution 'Meet the Meat'

Agency: M&S Saatchi Tel Aviv
Client: The Task Force on Human Trafficking and Prostitution
Date: July 2017
A food truck selling ‘women’s meat’ sandwiches has been parked outside the Israeli Parliament this month, as part of a campaign calling on politicians in the state to criminalise prostitution.
The Task Force on Human Trafficking and Prostitution (TFHT) partnered with M&C Saatchi Tel Aviv to devise the experiential creative. The food truck’s menu includes ‘Breast Amal’ and ‘Ribs of Yael’.
Those that order the fictitious meats are presented with a sandwich in a brown paper bag, upon which real life stories of women engaged in prostitution are written. The truck features an illustration of a woman’s body divided into ‘cuts’, much like that of a butcher’s cow.
The campaign aims to reduce the demand for prostitution by engaging with consumers who finance the industry, with or without understanding its implications.
Credits:
 
Tags: Israel, Ad of the Day
 
 
 
 
 
 
 
 
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: La Mer 'Moisturizing Matte Lotion Maze Box'

Agency:
Client: La Mer
Date: July 2017
La Mer has released its new Moisturizing Matte Lotion, which comes housed in a limited edition interactive box designed by the La Mer team and manufactured by MW Luxury Packaging.
Inspired by vintage pinball machines and Chinese puzzle boxes, this pack is comprised of a rigid board outer sleeve wrapped in matte paper, and a main box which, when slid out, reveals a playable labyrinth.
The labyrinth walls were constructed from EVA foam in the shape of the letters M, A, T, T and E. Lively printed card stock was used to top the lettering, and a small recess was included to hold the ball bearing with which you navigate the maze.
Credits:
 
 
 
 
 
 
Design: La Mer in house, Reg Sandland and Justin Weinrich.
Packaging manufacturer: MW Luxury Packaging 
Photography: Alex Bibby
Tags: UK, design, Branding, luxury, packaging, packaging design, Branding & Packaging, Product Packaging design, cosmetics, MW Luxury Packaging
 
 
 
 
 
 
 
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: Vice 'Safe Sesh'

Agency:
Client: Vice
Date: July 2017
Vice UK has partnered with The Royal Society for Public Health and drug testing organisation The Loop to launch a drug safety campaign targeted at young people during festival season. 
Safe Sesh includes an editorial series, seven original short films, and a series of motion graphics animations to be distributed across Instagram Stories and Snapchat. 
The campaign takes leanings from Vice’s playful tone, with posters emblazoned with slogans such as ‘It’s Paul from Potters Bar, not Pablo Escobar’, ‘Always Practice Safe Sesh’ and ‘Double drop, the night’s a flop’ to be distributed at UK festivals, universities and clubs over the summer, directing festival-goers at Lovebox Festival, Boomtown and Secret Garden Party to test their drugs with The Loop.
Credits:
 
Tags: UK
 
 
 
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US Creative Works: Featuring Preacher, Saatchi & Saatchi, Impero and more

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Welcome to The Drum's US Creative Works in partnership with Workfront.

This section is dedicated to showing the best creative work in North and South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.’

For project information, credits, and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form.

To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, July 26.

Preacher: Crate and Barrel 'Welcome Love In'

Agency: Preacher
Client: Crate and Barrel
Date: July 2017
The latest campaign from Preacher for Crate and Barrel is called 'Welcome Love In', promoting Crate and Barrel's gift registry, as wedding/registry season is officially in full gear right now.  
This campaign was created as a nod to its heritage as a brand that has long supported couples as they build their loves together – from engagement through life. It features real couples, all ranging in age, and all who registered at Crate and Barrel at some point (one couple did it 42 years ago). At its center is a two-minute film capturing the couples sharing their stories and offering advice about weddings, registries, and love in general. 
The video lives across all of Crate and Barrel’s social channels, and is also posted on its registry microsite. In addition, 30 and 15-second cut downs are running across major bridal sites, and there is also paid and organic social driving to the microsite and film.
 
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
Client: Crate and Barrel 
Agency: Preacher 
Chief Creative Officer: Rob Baird 
Chief Executive Officer: Krystle Loyland 
Chief Strategy Officer: Seth Gaffney Agency 
Producer: Jill Silberstein 
Senior Brand Manager: Stephanie Smith 
Business Affairs: Miiko Martin 
ACD: Kim Nguyen 
Production Company: The Bear Executive 
Producer: Berndt Mader 
Director: Ben Steinbauer 
Line Producer: Janice Woods 
DP: David McMurry 
Casting: O’Connor 
Casting Edit House: Lucky Post 
Executive Producer: Jessica Berry 
Producer: Caroline Stephens 
Editor: Elizabeth Moore 
Mix: Pony Sound 
Colorist: Neil Anderson
Tags: United States
 
 
 
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Saatchi & Saatchi: Walmart 'Life's Greatest Hits'

Agency: Saatchi & Saatchi
Client: Walmart
Date: July 2017
Walmart kicked off its back-to-school TV ad campaign this week with new ads featuring some of America’s favorite superheroes. Walmart wanted to promote that it has everything kids want and need to own the school year like a hero.
Directed by Marc Forster (of Tool of North America), the ads are shot feature-film style and include heroes such as Batman, Wonder Woman and Superman, along with background vocals from Whitesnake and Sam & Dave.
The ads are part of Walmart's broader 'Life's Greatest Hits' campaign, begun last year and featuring ads primarily with rock anthems, including Whitesnake's "Here I Go Again", Aerosmith’s “Dream On“ and DJ Khaled's "All I Do Is Win”.
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
Saatchi & Saatchi New York
Chief Creative Officer: Javier Campopiano
Executive Creative Director:  Mike Pierantozzi
ACD/CW:  Adam Kline
ACD/AD:  Justin Roth
Chief Strategy Officer: Wanda Pogue
EVP, Group Planning Director: Amber Hahn
Strategist: Annie Kleinbaum
Executive Producer: Dean Shoukas
Managing Partner:  Beth Waxman-Arteta
Senior Account Director:  Lisa Hersh
Account Executive: Kaki Pope
Project Manager:  Brianna Leone
Business Manager: Susan Schaefer
Production
Tool of North America
Director:  Marc Forster
Managing Partner:  Oliver Fuselier
Managing Partner: Dustin Callif
Executive Producer:  Brad Johns
Producer: Lee Trask
Post Production
Cosmo Street
Editor: Tom Scherma
Executive Producer:  Maura Woodard
Producer: Anne Lai
Method Studios
Director of Production:  Jeff Wolfe
Moving Picture Company
Cake Mix
Studios
Warner Brothers
Hasboro 
Saban
Music Licensing
Creative License
Tags: United States
 
 
 
 
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gyro Chicago: USG Corporation 'Structural Panels'

Agency: gyro Chicago
Client: USG Corporation
Date: June 2017
Structure Engineers are the ‘Structural Scientists’ of the building industry. They are responsible for the integrity of a building. So when constructing a midrise they often default to poured concrete because it’s what they know.
However, in many cases poured concrete is more product than is needed. It’s heavy, slow, and expensive. USG Structural Panels have the durability, defense against rot and mold, and fire resistance of concrete while also significantly reducing the weight of a structure, according to this new print campaign. The creative shows that poured concrete can slow down the building process and the panels offer a simpler solution that is faster and easier.
Credits:
 
 
 
 
 
 
 
 
 
 
 
Executive Creative Director: Doug Kamp
Creative Director: Ted Wahlberg
Associate Creative Director: Mark Sedlacek
Associate Creative Director and Copywriter: Greg Fioretti
Senior Art Director: Matt Olson
Production Director: Natalie Snyder
Production Manager: Laura Martinez
Director of Digital Delivery: Vic Edmond
UX Engineer: Juan Lozano
Account Director: Dusty Williams
Assistant Account Executive: Taylor Ion
Tags: United States, design, Branding, advertising
 
 
 
 
 
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Impero: 7Up Latin America '7UP vs the Heat'

Agency: Impero
Client: 7Up Latin America
Date: July 2017
Every summer, heat takes over the conversation in Latin American cities. People talk on the streets, in taxis, in newspapers and on the TV. But nowhere does the heat rise as quickly and burn as fiercely as it does on social media.
To combat the heat, London and Buenos Aires-based independent social and digital agency Impero used a custom algorithm to track real time heat related mentions on social media across several Latin American countries.
The online mentions fuelled a ‘social thermometer’ brought to life through an interactive billboard attached to a container filled with 7Up. Every time the needle reached the red zone, the container opened delivering a refreshing ice cold 7Up to everyone.
In addition to the hero content and to help bring the campaign to life in digital format, Impero also created a series of snackable social ‘Heat Hacks’ to reinforce 7Up’s summer promise: ‘It’s 7Up vs the Heat’. A dedicated microsite and always-on social conversations spanning the Latin American markets tied the whole campaign together.
Credits:
 
 
 
 
 
 
 
 
 
 
 
Michael Scantlebury - Creative Director, Impero
Federico Stier - Account Director
Ann-Marie Richards - Senior Producer, Impero
Adeline Chong - Head of Design, Impero
Lise Dessons - Mid-weight Designer, Impero
Bruno Rodrigues - Senior Designer, Impero
Ann-Marie Richards - Senior Producer, Impero
Peter Isaacs - Creative, Impero
Pete Ashworth - Creative, Impero
Tags: Latin America, design, Social Media, Experiential Marketing, Branded Content, Food & Drink, Pepsico, digital, Social media campaign
 
 
 
 
 
 
7UP vs the Heat: El calor
 
7UP vs the Heat: Heat Hacks, Coolbox
 
7UP vs the Heat: Heat Hacks, Fridge
 
 
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Young & Laramore: Trane 'Tested to Run'

Agency: Young & Laramore
Client: Trane
Date: July 2017
Young & Laramore worked with Trane to refine its position in the heating and cooling marketplace, and while the brand will continue to focus on reliability, the new campaign, titled 'Tested to Run' highlights the rigorous testing methodologies and hard-working engineering teams that are as hard to stop as their products.
The campaign will launch nationally in September and will include TV, online video, radio, print, social media, and digital banner ads. The media partners include HGTV and DIY with programmatic cable channels including CNN, MSNBC, ESPN, Discover and others. Online video partners for the campaign include Bloomberg, CNN, CNET, Huffington Post, NY Times, WSJ and others.
While Trane’s creative strategy has evolved, Y&L will continue to use the brand’s well-known tagline, “It’s hard to stop a Trane.”
Credits:
 
 
 
 
 
 
 
 
 
 
AGENCY: Young & Laramore
Carolyn Hadlock, ECD/ Principal
Bryan Judkins, Creative Director / Principal
Scott King, Associate Creative Director
Dan Shearin, Senior Art Director
Deidre Lichty, Senior Writer
Sara Frucci, Designer
Tom Denari, President & Chief Strategy Officer
Brad Bobenmoyer, Vice President, Account Director
Dave Theibert, Account Supervisor
Sarah Davis, Account Manager
Catherine Watson, Associate Account Manager
Kari Peglar, Senior Consumer Insight Strategist
Amy Jo Deguzis, Executive Producer
PRODUCTION COMPANY: Rattling Stick
Richard Kaylor, Head of Production
Jeff Shupe, Executive Producer
Mark Hall, Line Producer
James Frost, Director
Masanobu Takayanagi, Director of Photography
EDITORIAL: Lost Planet
Josh Hegard, Editor
Gary Ward, Executive Producer
Tim Kirkpatrick, Producer
Garrett McDonald, Assistant Editor
END TAG / GRAPICS: Gentleman Scholar
Will Campbell, Creative Director
Will Johnson, Creative Director
Nicole Smarsh, Producer
ORIGINAL MUSIC: Phantogram “When I'm Small”
Bankrobber/Barsuk, Master Liscense
Reservoir, Publishing Liscense
Universal, Publishing Liscense
SOUND DESIGN / MIX: Beacon Street Studios
Adrea Lavezzoli, Producer
Kate Vadnais, Producer
Rommel Molina, Engineer
Amber Tisue, Engineer
PHOTOGRAPHY
Benedict Redgrove, Photographer
Tracey Quigley, Executive Producer
John Moore, Producer
BEHIND THE SCENES
Lee Cherry, Camerman
Ryan Canestro, Audio
Tags: United States, Young & Laramore, Trane, integrated campaign
 
 
Go
 
Forward
 
 
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Mechanica: Forcepoint 'Human Point'

Agency: Mechanica
Client: Forcepoint
Date: July 2017
Forcepoint, a commercial enterprise security spin-off of defense contract company Raytheon, is launching a new brand campaign, 'Protecting the Human Point'. This rebranding, executed by creative marketing agency Mechanica, was a large scale project that involved conducting research, creating a soup-to-nuts positioning and naming (resulting in the Forcepoint name), building a Governing Brand Idea for the company, rebuilding the website, doing product renaming, and creating a brand campaign.
Mechanica built off the insight that the field of cybersecurity is growing massively and that everyone is worried about it, but rather than technology being the solve to the problem, people are at the core of the cybersecurity challenge. Mechanica created the Governing Brand Idea – “protecting the human point” – in which the company was taking tech out of the equation and making cybersecurity about people instead.
Credits:
 
 
 
 
 
 
 
 
 
Agency: Mechanica
Creative Director, Mechanica: Jim Garaventi
Creative Director, Mechanica: Jim Amadeo
Executive Producer, Mechanica: Brian Smith
Brand Director, Mechanica: Ryan Lee
Production: Skunk
Director: Brent Harris
President: Matt Factor
COO/Executive Producer: Shelly Townsend
Producer: Ed Callaghan
DP: Jason McCormick
Photographer: Gunther Campine
Editing @ Cut & Run NY
Editor: Akiko Iwakawa
Assistant Editor: Katie Pehowski
EP: Lauren Hertzberg
HOP: Ellese Jobin
Finishing @ Jogger NY
Lead Flame Artist: Joseph Grosso
Producer: Yoko Lytle
Color Correct @ CO3 NY
Colorist: Tom Poole
Mix/Sound Design @ Heard City
Mixer: Cory Melious
Graphic Design @ Trollback
Chief Creative Officer: Alex Moulton
Executive Producer: Erica Schrager
Creative Director: Brian Bowman
Producer: Kevin Anderson
Lead Animator: Koda Ko
Original Music @ South
Tags: United States, Branding, Digital Marketing, Television Advertising, rebrand
 
 
Everyone to the Defense
 
Burning Question
 
 
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Publicis : Red Lobster 'Now This is Seafood'

Agency: Publicis
Client: Red Lobster
Date: July 2017
Red Lobster’s first ad from its new 'Now This Is Seafood' campaign showcases the satisfaction of the crave, not just the creation of it.
This approach uses a variety of techniques instead of a traditional voiceover. These techniques include a soundtrack that orchestrates the sounds of the kitchen and restaurant such as shellfish cracking, rhythmic chopping and pots and pans clinking, to bring to life the full experience, coupled with fast-paced, multi-frame visuals that show the food from preparation to plate.
Credits:
 
 
 
 
 
 
 
 
 
Agency: Publicis
Executive Creative Director: Joe Johnson
Executive Creative Director: Jay Williams
Senior Art Director: Lauren Pantano
Senior Copywriter: Thomas Scaglione
Strategy Director: Jane Jovanovic
Strategy Director: Ed Tracy
Chief Production Officer: Lisa Bifulco
Executive Broadcast Producer: Sharon Petro
Senior Producer: Lisa Dritschilo
Group Account Director: Liz Der
Account Director: Andrew Debenedictis
Account Supervisor: Amanda Burnett
Account Executive: Jamie Herndon
Executive Integrated Producer: Peter Papazoglou
Senior Integrated Producer: Regine Le Conte
Production Company: MacGuffin Films
Director: Marie Constantinesco
Production Company Executive Producer: Sam Wool
Production Company Producer: David Feikens
Post Production Company: Video Nerve/Toronto
Editor: Enrico Ferri
Post Production Company Producer: Kat Kolic
Post Production Company Executive Producer: Paedric O’Sullivan
Music company: Yessian
Composer: Weston Fong
Music Company Executive Producer: Marlene Bartos
Music Company Producer: Emily Smith
Voice Over: Matthew Piazzi
Tags: United States, Food & Drink, food, restaurant, advertising
 
 
 
Crabfest :30
 
Crabfest - More Variety :15
 
 
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Battery: Skyrocket 'Recoil: Striker's World'

Agency: Battery
Client: Skyrocket
Date: July 2017
Tech entertainment company Skyrocket has launched its Recoil multiplayer battlefield game with a creative campaign by the LA agency Battery. The campaign stars Michael Madsen as a noir-like superhero named Striker who imparts his battlefield wisdom and tactical skills to a new generation of Recoil fighters. Players engage in an entire new imaginative arena of play; one that transforms the real world into an immersive, GPS enabled battlefield.
 
This is the first Madsen-as-Striker spot in a series, which will roll out this year: 
 
Skyrocket develops, manufactures and markets innovative and tech-driven consumer products with mass market distribution, including drones, robots, vehicles, toys-to-life, games, virtual reality, outdoor and novelty toys. 
 
Credits:
 
 
 
 
 
 
 
 
Client: Skyrocket Toys
CEO & Co-Founder: Nelo Lucich
CMO & Co-Founder: John Ardell
Creative Director & Co-Founder: Jon Proudfit
Senior Marketing Director: Craig Mitchell
Executive Producer: Cory Ledesma
Lead Producer – Gaming, Interactive & Consumer Products: Curtis Barnes
 
Agency: Battery
CEO/Co-Founder: Anson Sowby
CCO/Co-Founder: Phil Khosid
VP/Creative Director: Raymond Hwang 
VP/Creative Director: Scott Brown
Brand Director: Maximilian Kislevtiz
Executive Producer: Kristine Ling
Producer: Mackenzie Busch
 
Production Company: Bob Industries
Director: Alan White
Director of Photography: Ken Seng
Line Producer: Brian Etting
 
Editorial/VFX: NO.6 Editorial & No.7 VFX
Managing Partner: Carr Schilling
Editor: Graham Turner
Assistant Editor: Connie Chuang
Producer: Michelle Dorsch
Flame Artist: Verdi Sevenhuysen
 
Color: The Mill
Colorists: Adam Scott
Executive Producer: Thatcher Peterson
Producer: Diane Velara
 
Music & Sound Design: Wolf at the Door
Partner/Creative Director: Alexander Kemp
Director/Producer: Thomas Leistenschneider
 
Audio: Formosa
Mix Engineer: John Bolen
Executive Producer: Lauren Cascio
Tags: North America
 
 
 
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MARC USA: Roberto Clemente Museum 'Retire 21'

Agency: MARC USA
Client: Roberto Clemente Museum
Date: July 2017
The Roberto Clemente Museum, in partnership with Pittsburgh-based advertising agency Marc USA, has launched a national grassroots petition campaign to retire number 21 across Major League Baseball.
Roberto Clemente wore 21 for his 18 seasons with the Pittsburgh Pirates, from 1955 until his death on New Year’s Eve 1972 in a plane crash on a mission to bring supplies to Nicaraguan earthquake victims. He worked tirelessly to win recognition for Latin American players and help children through sports programs.
Fans across the country can send a strong message to Major League Baseball by signing the Change.org petition to Retire 21. It includes mobile billboards, posters in unusual settings, transit billboards and more.
The campaign heated up at the MLB All-Star game in Miami on July 11 where volunteers were outside the stadium with iPads making it easy for fans to sign the petition. The Retire 21 campaign will visit other ball parks in July and August.
Credits:
 
 
 
 
 
 
 
Greg Edwards, Group Creative Director
Josh Blasingame, Creative Director
Craig Ferrence, Associate Creative Director and Logo design
Tyler Bergholz, Senior Art Director, and Logo Design
Josh Wigod, Account Supervisor
Tags: North America
 
 
 
 
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Innocean USA: Finish Line 'Shoes So Fresh'

Agency: Innocean USA
Client: Finish Line
Date: July 2017
Finish Line is launching a new round of work for its ongoing Shoes So Fresh campaign. The first spots launched on June 30 and the remainder of the campaign will continue to rollout over the summer. The work features musician, KYLE; fashion blogger and influencer, Aleali May; and YouTube unboxing star, Jacques Slade. 
Partnering with Innocean USA, Finish Line first launched the Shoes So Fresh campaign last summer and followed with refreshed content during last year’s holiday season. The work is launching as targeted pre-roll on YouTube as well as Finish Line’s owned media channels. Supporting the spots, are a series of innovative six second bumper ads as well as illustrations and animations created by famous artists from around the world that highlight the “fresh” nature of the campaign.
 
Credits:
 
 
 
 
 
Client: Finish Line
Agency: Innocean USA
 
SVP, Marketing: Michael Grimes
Senior Director of Marketing: Scott Hamlin
Senior Creative Director: Jeremie Dunning
Senior Director – Content, Social and Consumer Trends: Paul Diehl
Integrated Marketing Manager: Lori Riordan
Marketing Specialist: Lacey Duncan
Content Manager: Brandon Edler
Brand Manager, Women’s: Marissa Lucero
Brand Manager, Men’s: Max Mandel
 
Chief Creative Officer: Eric Springer
Creative Director (CW): Carissa Levine
Creative Director (AD): Jose Eslinger
Creative Teams: Josh Lee, Guilherme Grossi & Gabriel Gama, Tricia Ting & Alvaro Soto
EP, Content Production: Nicolette Spencer
Content Producer: Kira Linton
VP, Managing Director, Brand: Bridgett Judd
Brand Director: Parker Collins
Brand Manager: Alex Romero, Christy Butler
Director of Business Affairs: Ann Davis
Sr. Business Affairs Manager: Krista Horn
Broadcast Traffic: Christy Powers
Project Coordinator: Mason Yang
 
Production Company: Hungry Man
Director: Amir Farhang
DP: Christophe Lazenberg
Executive Producer: Kevin Byrne, Mino Jarjoura, Dan Duffy, Caleb Dewart, Jacki Sextro
Producer: James Kadonoff
Company: Cut+Run LA
Editor: Jay Nelson
Executive Producer: Amburr Farls
Producer: Jared Thomas
Assistant Editor: James Bird
 
Song Titles: Chitlins & Phantom
Licensor: Beacon Street Studios
Composers Andrew Feltenstein and John Nau
 
Tags: United States
 
 
 
 
 
 
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CP+B Boulder: Infiniti USA 'On the Run'

Agency: CP+B Boulder
Client: Infiniti USA
Date: July 2017
When people think of a three-row family SUV, they don’t typically think about performance. They also don’t think about high-speed chase scenes with a handsome hero behind the wheel, but that’s exactly what Infiniti and CP+B Boulder created in their newest spot for the QX60.
In the commercial, the hero is racing his Infiniti QX60 through the city, clearly on a mission. That mission: to deliver his three kids to a marathon viewing area to cheer on their mom — who is in a running race of her own.
Credits:
 
 
 
 
VP/CHIEF CREATIVE OFFICER: Ralph Watson
VP/EXECUTIVE CREATIVE DIRECTOR: Adam Chasnow
VP/EXECUTIVE DIRECTOR OF ART DIRECTION & DESIGN: David Swartz
ASSOCIATE CREATIVE DIRECTOR: Bryan Karr
ASSOCIATE CREATIVE DIRECTOR: Doug Kohnen
COPYWRITER: Martha Murphy
VP/DIRECTOR OF INTEGRATED PRODUCTION: Sloan Schroeder
INTEGRATED PRODUCER: Marco Vidalis
PRODUCTION COMPANY & CITY: Biscuit Filmworks – Los Angeles, CA
DIRECTOR: Isaiah Seret
EXECUTIVE PRODUCER: Rick Jarjoura
PRODUCER (PRODUCTION CO): Andrew Travelstead
DIRECTOR OF PHOTOGRAPHY: Claudio Miranda
EDITORIAL COMPANY & CITY: Cut + Run LA – Santa Monica, CA
EDITOR: Frank Effron
ASST. EDITOR: Luc Giddens
PRODUCER: Emilie Talermo
TELECINE COMPANY & CITY: Company 3 LA
SENIOR COLORIST: Sean Coleman
VISUAL EFFECTS COMPANY & CITY: Method Studios – Santa Monica, CA
LEAD FLAME ARTIST: Wensen Ho
MUSIC COMPANY & CITY: JSM Music
COO/CEO (JSM): Joel Simon
SOUND DESIGN CO & CITY: LIME Studios + LSD L.A.
MIX ENGINEER: Rohan Young
VP / MANAGING DIRECTOR: Devin Reiter
CONTENT SUPERVISOR: Lauren Wheaton
CONTENT MANAGER: Samantha Calvert
DIRECTOR PRODUCT STRATEGY: John Frazier
PRODUCT SPECIALIST: John Heathfield
Tags: United States
 
 
 
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The Working Assembly: NYC & Company 'Branding and design for NYC Restaurant Week’s 25th Anniversary'

Agency: The Working Assembly
Client: NYC & Company
Date: July 2017
NYC-based branding studio The Working Assembly (TWA) recently collaborated with NYC & Company to rebrand New York City epicurean staple NYC Restaurant Week, providing a new brand identity to celebrate the 25th anniversary of the famed event, taking place from July 24 to August 18, 2017.
The designs will appear both on NYC Restaurant Week’s digital platforms as well as OOH in bus shelters, PATH trains, and street poles, tempting prospective diners into hundreds of eateries around the city.
TWA’s rebrand reflects the culinary cultural mosaic of the city and celebrates the global cuisines New York City offers. Their design and imagery juxtaposes neighborhoods and foods, incorporating taglines like ‘Taste Where It Takes You' and ‘Break Bread in Another Borough.' TWA also created the 25-year logo, which has a fork and spoon playfully hidden in the negative space of the numbers.
Credits:
 
 
 
Jolene Delisle - Creative Director - The Working Assembly
Lawrence O'Toole - Design Director - The Working Assembly
Bobbi Lin - Food Photographer
Kate Canary - Copywriter - NYC & Company
Tags: United States, Branding, design, advertising
 
 
 
 
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Creative Works featuring Wieden+Kennedy, 18 Feet & Rising, BBDO Berlin, WCRS and more

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Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.

We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 31 July.

For project information, credits and more click on the project to expand to full screen for credits submit online via our online form

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

Wieden+Kennedy: Honda 'Dream Makers'

Agency: Wieden+Kennedy
Client: Honda
Date: July 2017
Wieden+Kennedy has revealed its latest work for Honda: a celebration of both the intricacies and beauty of filmmaking as part of the auto brand’s sponsorship of movies broadcast on Channel 4 and sister channels More4, Film4 and E4.
Dream Makers, the hero 90-second spot, is an amalgamation of four different short films of four different genres featuring four different Honda models. The dramatic scenes are not the finished product, however, but include the CGI skeletons, storyboard sketches, grading annotations and printed scripts that go into the production of a movie.
The film aims to take viewers on a whistle-stop tour of the silver screen creative process, with the process being presented as an analogy of the ‘passion and relentless pursuit of excellence behind both great films and Honda vehicles’.
Credits:
 
 
 
 
Wieden+Kennedy London:
ECDs: Tony Davidson, Iain Tait, Kim Papworth
Creative Directors: Carlos Alija, Laura Sampedro
Creatives: Carlos Alija, Laura Sampedro, Juan Sevilla, Mico Toledo
Group Account Director: Nick Owen
Account Director: James McHoull
Account Manager: Olivia Amato-Pace
Executive Producer: James Guy
Producer: Michelle Brough
Production Company: Time Based Arts
Directors: James Allen and Mike Skrgatic
DOP: Daniel Landin
Producer: Bonnie Anthony
Editor: Paul Hardcastle
VFX Supervisors: Sheldon Gardner, Stephen Grasso
Lead Flame: Luke Todd, Matt Jackson, Thiago Dantas
Flame: Jamie Crofts, Adam Paterson
Lead Nuke: Matt Shires, Bernie Varela
Nuke: Ralph Briscoe, Aitor Arroyo, Linda Cieniawska
3D/Design: Chris Wood, Dan Davie, Tom Robinson, Stephen Ross, Mike Battcock, Sam Osbourne, Federico Vanone, Nigel Timms, Federico Guzzardo, James Mann, Oscar Gonzalez Diez, Dave Loh, Jeroen Hooghoudt, Tom Hall, Jess Gorick
 
Artists/Concept: Sylvie Minois, James Husbands, Yibi Hu, Nigel Raynor, Ben Oliver
 
Additional Photography: Dan Lowe
Colourist: Simone Gratarolla
Executive Producer: Tom Johnson
 
Sound design:  Sam Ashwell, 750mph
Original music: Sounds & Sons
Composer / Arranger: Jean-Gabriel Becker, Sounds & Sons
Tags: UK, Ad of the Day, honda, Wieden+Kennedy
 
 
 
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Droga5: Under Armour 'Unlike Any'

Agency: Droga5
Client: Under Armour
Date: July 2017
Unlike Any shines a light on the talents of six Under Armour athletes, including American Ballet Theatre principal ballerina Misty Copeland, long distance runner and Harlem Run Crew founder Alison Désir, world champion sprinter Natasha Hastings, and two of the brand’s newest athletes; professional stuntwoman Jessie Graff, and Chinese taekwondo champion and actress Zoe Zhang (Lanxin Zhang). Additionally, world champion alpine skier Lindsey Vonn’s Unlike Any film will premiere this fall.
Created in partnership with creative agency Droga5, the suite of campaign films were directed by Georgia Hudson of Agile Films. To portray these women, she captured 360-degree rotations of their athleticism from every angle, paying homage to the movements that have driven their incredible achievements.
Each story is narrated by poetry crafted specifically for each athlete at the peak of their performance from spoken word artists. 
Unlike Any is Under Armour’s most expansive campaign to date and will feature more than 200 pieces of content that have been created for Under Armour’s digital and social platforms as well as for digital and media partners. The campaign will be released and supported in a wide range of global markets, particularly in the US, Europe and China, further cementing the company’s commitment to supporting athletes of all levels from all over the world. 
Credits:
 
 
 
 
Client: Under Armour
Campaign: Unlike Any
Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Felix Richter
Executive Creative Director: Alexander Nowak
Senior Copywriter: Doug Hamilton
Senior Art Director: Kia Heinnen
Art Director: Castro Desroches
Junior Copywriter: Diana Perez
Chief Creation Officer: Sally-Ann Dale
Co-Director of Film Production: Jesse Brihn
Co-Director of Film Production: Bryan Litman
Senior Producer Film: Rebecca Wilmer
Producer Film: Nathan Pardee
Music Supervisors: Ryan Barkan, Mike Ladman
Business Affairs Manager: Mairéad Murray
Director of Interactive Production: Niklas Lindstrom
Director of Art Production: Cliff Lewis
Senior Producer Art: Bianca Escobar
Director of Print Services: Rob Lugo
Global Chief Strategy Officer: Jonny Bauer
Co-Head of Strategy: Harry Roman-Torres
Group Strategy Director: Will Davie
Strategist: Newman Granger
Head of Communications Strategy: Colleen Leddy
Communications Strategy Director: Hillary Heath
Senior Communications Strategist: Kathryn Ruocco
Chief Intelligence Officer: Amy Avery
Data Strategist: Kaveri Gautam
Executive Group Director: Julian Cheevers
Group Account Director: Shane Chastang
Account Director: Lucy Santilli
Account Supervisor: Kate Tyler Monroe
Associate Account Manager: Megan Haggerty
Group Project Manager: Bill Wilson
Senior Project Manager: Carolyn Brafman
Client: Under Armour
Chief Executive Officer: Kevin Plank
Chief Marketing Officer: Andrew Donkin
SVP Global Brand Management: Adrienne Lofton
SVP General Manager Women’s: Pam Catlett
VP Global Brand Management Women’s Youth: Attica Jacques
Global Brand Manager Campaign Integration: Bené Eaton
Global Brand Manager Women’s: Cate Goytisolo
Associate Global Brand Manager Women’s: Molly O’Hara
Vice President Global Brand Creative: Brian Boring
Art Director Global Brand Creative Women’s Youth: Giselle Lewis-Archibald
Project Manager Global Marketing Operations: Jen Aldinger
VP Global Consumer Engagement: Jim Mollica
Senior Director Global Consumer Engagement: Jack Daley
Senior Manager Global Consumer Engagement: Veronica Mao
SVP Global Communications: Diane Pelkey
Director Global Communications: Erin Wendell
Marketing Director Under Armour China: Lydia Zhu
Senior Marketing Manager Under Armour China: Eddy Chen
Production Company: Agile Films
Director: Georgia Hudson
DOP: Zoë White
Executive Producer: Myles Payne
Head of Content: Alex Chamberlain
Line Producer: Martha English
Editorial: WORK Editorial
Editor Lindsey Alison Natasha: Ben Jordan
Editor Misty Jessie Zoe: Cass Vanini
Assistant Editor: Trevor Myers
Assistant Editor: Theo Mercado
Executive Producer: Erica Thompson
Senior Producer: Sari Resnick
Post Production: Blacksmith
Executive Producer: Charlotte Arnold
Executive Producer: Megan Sweet
Producer: Anu Nagaraj
VFX Shoot Supervisor: Daniel Morris
VFX Shoot Supervisor: Melissa Graff
2D Lead: Daniel Morris
2D Lead: Melissa Graff
2D Artist: Iwan Zwarts
2D Artist: Margolit Steiner
2D Artist: Jacob Slutsky
2D Artist: Caio Sorrentino
2D Artist: Tuna Unalan
2D Artist: Trace VFX
3D Tracking: QL Beans
Designer: Min Liu
Color: MPC
Executive Producer Color: Dani Zeitlin
Producer Color: Jenna Gabriel
Colorist: Adrian Seery
Music: Q Department
Executive Producer: Zach Rice
Senior Producer: Guin Frehling
Creative Director: Drazen Bosnjak
Sound: Gramercy Park Studios
Audio Engineer: Chris Afzal
Sound Designer: Chris Afzal
Executive Producer: Vicky Ferraro
Associate Producer: Laura Goehrke
Tags: North America
 
 
 
 
 
 
 
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Beattie McGuinness Bungay (BMB): New Balance Athletic 'My Future Self'

Agency: Beattie McGuinness Bungay (BMB)
Client: New Balance Athletic
Date: July 2017
British distance runner Callum Hawkins features in the latest instalment of New Balance Athletic’s global ‘My Future Self’ campaign, created by BMB.
The campaign comprises of a series of inspirational long and short-form films produced for social and digital channels and designed to capture the values, convictions and experiences that have shaped top athletes. Each story is linked by the idea of presenting athletes and individuals with a unique moment to identify with new opportunities for self-improvement – to redefine personal ambitions, motivations and a sense of purpose.
Chosen to increase consideration of the New Balance Athletic brand in the UK, Hawkins provides a compelling subject for the hero film at the heart of the campaign’s latest instalment. Other athletes featured include the England Cricket Team, Joe Root and Heather Watson as well as brand ambassadors including Shona Vertue, Fran Halsall and Pennie Varvarides.
All of the films are available to view on newblanace.co.uk and the brand’s social channels.
Credits:
 
 
 
 
Jules Chalkley - Chief Creative Officer - BMB
Ben Lunt - Executive Digital Director - BMB
Ollie Agius - Associate Creative Director - BMB
Pete Loulianou - Associate Creative Director - BMB
Ben Lambert - Creative - BMB
Alex Mawby - Creative - BMB
Farah Winning - Business Director - BMB
Tags: World, advertising, digital
 
New Balance | #MyFutureSelf | Callum Hawkins: There are no shortcuts to anywhere worth going...
 
 
 
 
 
 
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Mother: KFC 'The Whole Chicken'

Agency: Mother
Client: KFC
Date: July 2017
KFC has shifted its creative to focus on its locally sourced, 100% poultry credentials, unveiling a new TVC featuring a badass strutting chicken and a supporting campaign.
The Whole Chicken is the first work for KFC from Mother, which ended the fast food chain’s 15-year relationship with BBH when it won the account in March. The agency was briefed to highlight how KFC outlets only use fresh, locally sourced chicken from 500 UK and Irish Red Tractor Assured farms.
The new ad introduces an unflappable real chicken, which sashays around a barn to X Gon’ Give It To Ya by DMX in the style of a 90s rap music video. The film was shot entirely on camera over the course of two weeks in partnership with production company Knucklehead.
The TVC, which airs during The Handmaid’s Tale tonight (16 July), is supported by out of home, PR, social media and in store. Mother has additionally commissioned a an ever-transforming piece of street art in London’s Shoreditch, which will be repainted each day by graffiti artists including Insa, McBess, Shotopop and Barrass to imitate the KFC’s constant preparation of fresh chicken.
The mural will be shared on social media, while passers-by will be able to make the colourful chicken come to life via Insa’s AR-driven Gif-iti app. Traditional outdoor features photography by James Day and the new strapline ‘the chicken, the whole chicken and nothing but the chicken’.
Credits:
 
 
 
 
Agency: Mother
Creative Director: Mother
Art Director: Mother
Copywriter: Mother
Strategy: Mother
Production Company: Knucklehead
Director: Siri Bunford
Producer: Matthew Brown
Production Manager: Guy Fuhrer
DoP: Daniel Landin
Animal Handler: Guillaume Grange
Chicken Choreographer: Natricia Bernard
Production Designer: Kave Quinn  
Editor: Xavier Perkins
Stills Photographer: James Day
Music: X Gon’ Give It To Ya by DMX 
Tags: UK, kfc, mother
 
 
 
 
 
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VML Poland: Samsung 'The Missed Spaceflight'

Agency: VML Poland
Client: Samsung
Date: June 2017
In the latest installment of the #DoWhatYouCant campaign, which promotes the Galaxy S8 and Gear VR goggles, Samsung meets the eternal dream of mankind in space flight. It’s all thanks to the VR app “The Missed Spaceflight” and the story of General Tadeusz Kuziora.
A documentary film broadcast on TV and Samsung social media tells the story of Kuziora.
Credits:
 
 
 
 
Production Company: Papaya Films, Warsaw, Poland
Animation Company: Melt, Warsaw, Poland
VML Poland
Dawid Szczepaniak, Executive Creative Director
Jacek Stefanowicz, Associate Creative Director
Piotr Szkałuba, Associate Creative Director
Wojciech Felis, Account Director
Marta Miszczuk, Senior Account Manager
Maciej Kosiorek, Strategy Planner
Samsung
Joanna Nowacka, Senior Marketing Specialist
Bartłomiej Szymeczko, Social Media Manager
Maciej Szamowski, Jr Social Media Manager
Papaya Films
Bartosz Dombrowski, Director
Maciej Szrek, Producer
Ewa Kurzawa, Producer
Melt
Jakub Matyka, VR Director
Kamila Staszczyszyn, Animation Creative Director
Tags: Poland, Virtual Reality
 
The Missed Spaceflight (english translation)
 
 
 
 
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Daughter: Rolls-Royce Motor Cars 'Dawn Drophead Coupe '

Agency: Daughter
Client: Rolls-Royce Motor Cars
Date: July 2017
Created by independent creative agency Daughter, shot by director and photographer Tyler Gourley and produced by Filfury at The Mill, the Dawn campaign showcases the car as the ultimate expression of absolute freedom, reconnecting both driver and passenger with the beauty of the world above and all around.
Credits:
 
 
 
 
Agency: Daughter
Agency Team: Stu Jackson (Creative Partner)
Gareth Hopkins (Creative Partner)
Rich Newell (Creative Partner)
Lee Jackson (Strategy Partner)
Director/Photographer: Tyler Gourley
Production Company: The Mill
Production Director: Filfury
Music Production: String & Tins
Tags: Europe, design, web design, Branding, website, advertising
 
Dawn Drophead Coupé
 
 
 
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18 Feet & Rising: Dogs Trust 'Little Balloon Doggy'

Agency: 18 Feet & Rising
Client: Dogs Trust
Date: July 2017
Independent creative agency 18 Feet & Rising has launched a new through-the-line ad campaign for the UK’s largest dog welfare and rehoming charity, Dogs Trust.
The TVC, titled Little Balloon Doggy, was born out of the sad truth that dogs are waiting at rehoming centres for longer than ever before. Tapping into Dogs Trust’s wider ambition to change perceptions of rescue dogs in the UK, encouraging the dog loving public to think about rescuing a dog before they buy, the campaign shows that rescue dogs come in all shapes and sizes, but that they have one thing in common – they’re just waiting for that ‘Special Someone’ who knows that ‘a dog is for life’.
The national launch follows the successful Now Here campaign for Dogs Trust, Evesham. Embracing the charity’s upbeat philosophy and unadulterated love of all things dog, Now Here consisted of bold, energetic TV, print and digital, and resulted in the highest website traffic the Rehoming Centre has ever seen, with more than 50% uplift; and an increase of 42% in centre footfall.
Credits:
 
 
 
 
Client:
Nick Daniel – Marketing Director - Dogs Trust
Natalie Mooney – Marketing Officer - Dogs Trust
Alexandra Jackson – Marketing Assistant - Dogs Trust
Creatives:
Anna Carpen - Executive Creative Director - 18 Feet & Rising
Louis Jopling - 18 Feet & Rising
Oli O’Neill - Creative - 18 Feet & Rising
Planner:
Rob Ward - Business Director - 18 Feet & Rising
Andrew Barnard - Senior Account Manager - 18 Feet & Rising
Emma French - Agency Producer - 18 Feet & Rising
Julia Methold - Head of Production
Lewis O’Brien - Assitant Producer - 18 Feet & Rising
Sam Barcham - Designer
Andy Brook - Head of Studio
Media Company:
The 7 Stars
TVC
Production Company: Another Film Company
Director: Steve Reeves
Producer: Tim Marshall
Editor: Scot Crane – The Quarry
Post-production: Electric Theatre Collective
Audio: Munzie - Grand Central
OOH / Digital:
Stephen Agnew - Director
Lundi Shackleton - Producer
Martin Bridge - Editor
Post-production: Zone
Martin Phelps - Photographer
Tags: Europe, advertising, digital
 
Little Balloon Doggy advert
 
 
Local Evesham advert
 
 
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If Agency: Knowsley Safari 'Safari Summer'

Agency: If Agency
Client: Knowsley Safari
Date: July 2017
Manchester's IF agency has produced a TV campaign for Knowsley Safari, highlighting the adventures families can have at the visitor attraction this summer. The 30-second advert, which will be transmitted from the 17 July, follows a bee as it flies across the vast open spaces and observes the array of wildlife which kids and their families can explore and interact with over the school holidays.
Jo Whiteley, creative director at The If Agency, said: “Finding a way to convey the true scale of the adventure at Knowsley is a real challenge. I won’t lie. I felt sick from the moment Knowsley signed off the script.
"Wild animals, kids, weather and a CGIi bee… What could possibly go wrong? In reality, the Bee was a moment of absolute brilliance. Allowing us to take viewers on a real adventure, at pace and capturing the imagination of our core audience”.
Credits:
 
 
 
 
Art Director – Laura Walkerdine - if agency
Creative Director – Jo Whiteley - if agency
Senior Account Manager – Myke Hamilton - if agency
Production – Beautiful Productions
Film Director – Ben Thornley
Tags: Europe, advertising, campaign, TV, TV ad, creative
 
 
 
 
 
 
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101: Britvic 'Lemons Over History'

Agency: 101
Client: Britvic
Date: July 2017
R. White’s makes an advertising return after more than 30 years. The iconic brand has had a thorough overhaul including new packaging design, development of new flavours and renewed distribution.
Rather than looking back, a new print campaign playfully dismisses the brand's history and slaps big, brash headlines over black and white photography from the archives.
Credits:
 
 
 
 
Client
Bruce Dallas | Brand Director, Britvic
Ray Patterson | Marketing Manager, Britvic
101
ECD | Augusto Sola & Mark Elwood
Creative Director | Joe Bruce
Creatives | Serhan Asim & Jack Willoughby
Head of Design | Dave Allen
Designers | Jim Ward, Matt Bryce
Creative Producer | Luke Judlin
Planner | Joe Smith
Business Leader | Victoria Ellis
Account Director | Maurice Pfister
Account Manager | John Stowell
Production
Art Buyer | Tanja Adams
Production | Another Productions
Retouchers | Smoke & Mirrors
Tags: UK, R Whites, lemonade, soft drinks
 
 
 
 
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BBDO Berlin: Smart 'Smart Needle'

Agency: BBDO Berlin
Client: Smart
Date: April 2017
"With its tiny size and turning circle, when you want to weave your way through a busy city, you can’t choose better than a Smart."
BBDO Berlin's brief was to communicate this in a simple and charming way. So it took a simple metaphor to demonstrate this fact – threading a needle. Everybody knows how difficult this is to do – just like driving a big car through a busy city.
The creative highlight how a Smart can thread its way through London, Berlin and Paris by fitting through the gaps other cars can’t.
Credits:
 
 
 
 
BBDO Berlin:
Chief Creative Officer: Wolfgang Schneider, Ton Hollander, Darren Richardson
ECD: Ton Hollander
Creative Managing Director: Kristoffer Heilemann
Creative Director: Fabiano Oliveira
Junior Art Director: Till Overwien
Junior Designer: Albert Pozo
Senior Copywriter: Mike Bayfield
Account Management: Steffen Günther (Account Director), Caspar Pongs (Junior Account Manager)
Agency Producer: Allison Markert
Art Buying: Eva à Wengen
Illustration: Carlo Stanga
Tags: Europe, smart, bbdo
 
 
 
 
 
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GTB UK: Ford 'Together We Go Further'

Agency: GTB UK
Client: Ford
Date: July 2017
Ford and creative agency GTB UK have launched a fresh integrated brand campaign for the all-new Fiesta model, with a return to local work.
Fronted by British actor Keeley Hawes, the 60” film tells the story of Britain’s day-to-day progress over the last 40 years, charting the time since the much loved Ford Fiesta first appeared on Britain’s roads. 
Credits:
 
 
 
 
Executive Creative Directors: Bryn Attewell
Copywriter: Adrian Birkinshaw
Art director: Paul Yull
Agency producer: Lucy Powell
Managing Director: Charlotte Lavender
Planning Director: Justin Holloway
Head of Media: Steve Orme
Business Director: Simon Ronchetti
Production Company: Outsider
Directors: Dom & Nic
Producer: John Madsen
Editor: Ed Cheesman
Assistant editor: Paul Moth / Kit Wells
Sound designer: Dan Weinberg / James Benn
Music: Primal Scream
Post production: MPC
Post production producer: Lisa Vaughan
Tags: UK, ford
 
 
 
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Publicis London: Renault 'The Ultimate Test Drive'

Agency: Publicis London
Client: Renault
Date: July 2017
At 79 years old, Rosemary Smith is proving that age is just a number as she fulfils her lifelong dream of driving an 800bhp car.
Renault and Publicis London saw an opportunity to make rally-driver Rosemary’s dream come true, arranging for her to get behind the wheel of the Renault Sport Formula One Team car, while also comparing notes with current Renault Formula One Team driver, Jolyon Palmer.
The film is part of a 360 campaign 'The Ultimate Test Drive' created to help celebrate 40 years of Renault in Formula One. The full campaign encompasses OOH, print, digital display and social.
Credits:
 
 
 
 
EXECUTIVE CREATIVE DIRECTOR: Dave Monk
CREATIVE DIRECTOR: Dave Sullivan
STRATEGY DIRECTOR: Massimiliano Rossi
SENIOR ACCOUNT DIRECTOR: Meera Sanghvi
SENIOR ACCOUNT MANAGER: Alex Augustyn
HEAD OF PRODUCTION: Colin Hickson
PRODUCTION ASSISTANT: Emma Harvard-Jones
MEDIA BUYING AGENCY: Manning Gottlieb OMD
PRODUCTION COMPANY: Believe Media UK
DIRECTOR: Nicolas Arribehaute & Michel Arribehaute
EDITOR: Matthew Newman, Nick Demeza
PRODUCER: Rob Leonard
POST-PRODUCTION COMPANY: The Mill
AUDIO POST-PRODUCTION COMPANY: Wave Sound Studio
Tags: Europe, advertising
 
The Ultimate Test Drive
 
 
 
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WCRS: Green Flag 'Flying The ‘Green’ Flag For Breakdown Services'

Agency: WCRS
Client: Green Flag
Date: July 2017
Green Flag has launched a new campaign to stop customers sleepwalking into insurance renewals, and let them know – through bold creative that name checks competitors – that Green Flag is on a mission to raise industry standards.
The campaign illustrates the rescue service that Green Flag’s smart network provides to thousands of customers every week. It spotlights how Green Flag challenges the traditional model and provides great value through a modern service that consumers can trust to rescue them when they need it, via a nationwide network of trusted partners.
The campaign, which spans social, 30” TV and out-of-home (OOH), due to launch in August, puts a spotlight on what differentiates Green Flag from its rivals.
Credits:
 
 
 
 
Client: Green Flag
Agency: WCRS
Executive Creative Director: Ross Neil
Creative Directors: Orlando Warner
Creatives (TV & Social): Tom Madden, Morgan Hinds-Shorland
Creatives (OOH): Ben Brazier, Johnny Ruthven
Agency Producer: Stefanie Forbes
Agency Production Assistant: Camilla Hempleman-Adams
Managing Partner: Emma Marsland
Account Director: Lauren Nuttall
Account Manager: Charlie Warner
Planning: Matt Willifer, Laura Sammarco, Stephanie Biddle
Social Strategy: Duncan McLauchlan, Jack Cartwright
Agency Designer: Lee Burns
Media Agency: Mediacom
Production Company: CANADA
Director: CANADA
Executive Producer / Managing Director: Oscar Romagosa
Executive Producer London: Marta Bobić
Executive Producer Nevada: Marta Argullós
DP: Daniel F. Abelló
Production Designer: Anna Colomer
Editor: Speade (Carlos Font Clos)
Sound Design: Grand Central Recording Studios
Post-Production: The Mill
Tags: UK, advertising, WCRS
 
 
Green Flag - Common Sense to the Rescue
 
 
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Cheil Worldwide Ukraine: Samsung 'The Polar Story'

Agency: Cheil Worldwide Ukraine
Client: Samsung
Date: July 2017
Cheil Worldwide Ukraine has created a heartwarming campaign for Samsung's new Space Max fridge.
The ad, which features the strapline 'More space than you can imagine'. shows a boy counting down the days until his father returns home from work on a polar station. At the end of a month-long wait, the father returns to find his son has created his own polar world inside the fridge, featuring paper animals, machines and a paper version of himself. A 'Welcome home!' message has also been woven into the scene.
The ad uses the insight that many people in the Ukraine have to be smart with storage due to kitchen size. The ad shows how the Samsung Space Max fits perfectly into the place of your old refrigerator, but can store many more goods. 
Credits:
 
 
 
 
Creative Director
Vladyslava Denys
Art Director of the project
Alessandro Falcone
Art Director of product scenes
Eugene Ovchar
Copywriter
Olexander Korzh
Account Director
Olexiy Polischuk
President
Irina Solovyova
Photographer
Vladimir Tochanenko
Director/ Production Co
Max Ksjonda /DGTL RLGN
Producer
Vitaliy Sheremetyev
Post Production
Coffee Post
Sound Design
Propeller Studio
DoP
Lena Chekhovsky
Tags: Ukraine, Samsung, cheil worldwide
 
The Polar Story
 
 
 
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Tangerine Pr: Garmin 'The Road Trip'

Agency: Tangerine Pr
Client: Garmin
Date: July 2017
Joe Wilkinson, a bizarre UK comedian, has fronted a campaign for technology company Garmin, promoting its GPS with a strange and impulsive hunt for the UK's largest Scotch Egg.
'The Road Trip' ad sees the comedian initiate a 14-hour drive in pursuit of a minor oddity, the biggest Scotch Egg in the UK. Along the way he picks up a cavalcade of odd and silent companions who may or may not even exist.
A four-minute cut of the movie (above) is hosted on a dedicated microsite, meanwhile a shorter cut will be distributed on social.
Credits:
 
 
 
 
Avalon Entertainment, Tangerine Communications
JAA
Boardwalk Studio
Beautiful Productions
Tags: UK
 
Garmin's Joe Wilkinson
 
 
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Publicis London: Tourism Ireland 'Game of Thrones Tapestry'

Agency: Publicis London
Client: Tourism Ireland
Date: July 2017
Harking back to Northern Ireland’s rich heritage of linen manufacture, the entirety of Game of Thrones from season one to season seven has been re-created in a giant 77-metee long medieval Bayeux-style tapestry that brings to life the trials and tribulations of the show’s characters across its epic and famous scenes.
The tapestry is hand-woven, using linen sourced from the one of the last surviving linen mills in Northern Ireland, integrating textiles used in the show’s own production.
Credits:
 
 
 
 
Dave Monk - Executive Creative Director - Publicis London
Dave Sullivan - Creative Director - Publicis London
Josh Norbury - Copywriter/Art Director, Publicis London
Chris Turner - Planner - Publicis London
Benjamin Mckee, Kathryn Mason, Katie Edwards - Account Handler - Publicis London
Kal Parmar - Producer - Publicis London
Carat London - Media buying agency
Carat London - Media planner
Hugo & Cat – Digital agency
Space66 - Production company
Sam Stocking - Director
Ben Loach - Editor
Chloe Shaw - Producer
Jelly London - Illustration house
Space66 - Post-production company
Tags: World, advertising, digital
 
 
 
 
 
 
 
 
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Hue & Cry: Coupette 'Brand identity'

Agency: Hue & Cry
Client: Coupette
Date: July 2017
This summer, Hue & Cry teamed up with ex-head bartender of the Beaufort Bar at The Savoy, Chris Moore, to create the branding for his first solo venture, Coupette. The agency was tasked with creating an identity for the brand that would reflect its French roots and communicate its presence to the local London audience and key players on the bar scene.
Coupette is a bar with a French accent to everything, specialising in lesser-known French drinks such as Calvados, cidre and poiré and a cocktail menu designed around the six borders of France known as the ‘French hexagon’. The brand needed to reflect all of the key messaging behind the project without creating a brand that would be overtly themed.
Taking this ‘French accent’ as a first cue and the bar’s location as the second, Hue & Cry looked to create a brand with an understated and contemporary feel and an informal and approachable elegance that would reflect the geographical location of the venue, as well as the interior design of the bar.
Credits:
 
 
 
 
Andrew Paterson, Creative Director at Hue and Cry
Tags: UK, design
 
 
 
 
 
 
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Jane Wentworth Associates, Pentagram: The City of London Corporation 'Culture Mile'

Agency: Jane Wentworth Associates, Pentagram
Client: The City of London Corporation
Date: July 2017
The City of London Corporation is redefining one of the world’s most important financial markets as a global leader in arts and culture. ‘Culture Mile’ is a partnership led by the City of London Corporation comprising the Barbican, the Guildhall School of Music & Drama, the London Symphony Orchestra and the Museum of London. It will provide a focus for contemporary culture today in the ancient heart of London, redefining the City as a global leader in both commerce and culture.
JWA was tasked with creating a brand strategy to position and promote the area as a cultural hub and help develop new audiences. A continuous programme of pop-up performances, art installations and inclusive events will animate the spaces in between the partner venues, bringing the City to life for a diverse audience during the day, in the evenings and at the weekends.
The name ‘Culture Mile’ is a playful take on the financial district’s nickname, ‘The Square Mile’ – which refers to the area from Farringdon to Moorgate connecting the Barbican to the new site of the Museum of London in west Smithfield and is approximately one mile long.
Pentagram created the visual identity, which expresses the idea of animating the public spaces in between the cultural partner institutions. The logo design is inspired by the architectonic grids of the City and neatly acts as a ‘viewfinder’ for animated content.
Credits:
 
 
 
 
Jane Wentworth, Founder, Jane Wentworth Associates
Jo Marsh, Director, Jane Wentworth Associates
Marina Willer, Pentagram Design
Tags: UK, Brand, design, Branding
 
 
 
 
 
 
 
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iris Worldwide: BRITA '#SwapForGood with Henry Holland and Lily Cole'

Agency: iris Worldwide
Client: BRITA
Date: July 2017
Brita has collaborated with UK fashion designer Henry Holland, famous for his cheeky slogan tees, to bring attention to the 7.7bn single-use plastic water bottles that end up in seas and landfill every year. Holland has created two fashionable yet powerful, limited edition slogan t-shirts that will be sold on the House of Holland website from 20 July, with profits going to Brita partner charity, Marine Conservation Society (MCS).
The t-shirts, which have been launched as part of Brita’s #SwapForGood campaign, were made using plastic that might otherwise have ended up in the sea and landfill. An average of seven waste plastic bottles were turned into yarn and mixed with salvaged organic cotton to create each slogan t-shirt, which encourage people to stop using single-use plastics altogether and swap to a reusable alternative like the Brita Fill & Go water filter bottle.
Actress and campaigner Lily Cole, who is an advocate of a number of environmental and humanitarian causes such as Water Aid, is also supporting the campaign to encourage people to make a sustainable swap for good.
Credits:
 
Tags: UK, design, Environment, fashion
 
 
 
 
A message from the sea by BRITA
 
 
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: The World Avocado Organization 'Super Fuelling London'

Agency:
Client: The World Avocado Organization
Date: July 2017
From mid-July, avocados will be taking over the UK capital as the World Avocado Organization (WAO) unleashes its Avocado Fruit of Life-branded buses and black cabs on a grand tour of London. 
The tactic follows the successful activation of the first pan-European marketing campaign for avocados including partnerships with Costco and Tesco in the UK. In addition the WAO has also launched dedicated social media channels for the superfood on Facebook, Instagram, Twitter, YouTube, and Pinterest in three languages.
The non-profit organisation was launched last year by origin suppliers from Peru, South Africa, Mexico and Californi  in a bid to further educate consumers about avocados.
Credits:
 
Tags: UK, advertising, logo design, Avocado, london, Digital / social media, Social media campaign, buses
 
 
 
 
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Pixel Kicks: The Monastery 'Website design'

Agency: Pixel Kicks
Client: The Monastery
Date: July 2017
The Monastery is located in the heart of the great community of Gorton, Manchester but is also at the centre of a global community built on the same values of love and respect.
Pixel Kicks created a stunning website built in Wordpress that showcases the beauty, the majesty and the prestige of the wonderfully restored venue.
The site works perfectly on all different devices, and is secured via https.
Credits:
 
Tags: UK, web design, web development
 
 
 
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Creative Work of the Week: Ikea’s Lion relaxes comfortably into the top spot

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Lion, the new creative for Ikea by Mother previously named The Drum’s Ad of the Day, has claimed the crown of this week’s Creative Works.

The spot features a lackadaisical Lion Man who spends his days in a state of recline, using his living room as a chilled out place to watch TV, read, sip on juice and nap. The serene atmosphere is interrupted at the end of the film when a screaming children’s party invades his territory.

Laurent Tiersen, Ikea UK and Ireland marketing manager, said: “Our hope is that ‘Lion’, the latest instalment of the Wonderful Everyday campaign, helps and inspires the nation to reclaim their living rooms – challenging everyone to think of it as a personal sanctuary to relax and recharge, because when you feel fresh, great things will follow.”

It’s the second in a trio of high-profile new work released by Mother in the last month: the Ikea campaign follows its Pyjama Mamas spot for Vauxhall and proceeds its Whole Chicken initiative for KFC.

To vote for next week’s Creative Work of the Week winner check out our latest Creative Works round-up.

Mother: IKEA 'Lion'

Agency: Mother
Client: IKEA
Date: July 2017
Ikea has unveiled a TVC promoting the relaxing qualities of the living room, appointing the character of ‘Lion Man’ as its star.
Much like the rest of his species (the advert tells us), Lion Man spends up to 18 hours a day relaxing. In the film, which comes in 60-second and 20-second form, he’s seen reading, taking a nap, sipping on juice and watching fellow lions on the small screen, all the while recharging his batteries for when he’s needed to strike.
When the time comes, he’s faced not with a herd of wildebeest or a rival pride, but with the similarly terrifiying prospect of a children’s party. The Swedish tones of Rikard Wolf encourage the audience to “relax into greatness” via voiceover.
Credits:
 
 
Director: Us
Production Company: Academy Films
Production Company Executive Producer: Lizie Gower
Production Company Producer: Lucy Gossage
Director of Photography: Patrick Duroux
Editing: Stitch / Editor: Bill Smedey @ Work Post
Post House: MPC
Sound House: 750mph
Music Track: By The Sleepy Lagoon
Tags: UK, ikea, mother, Ad of the Day
 
 
 
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TLC India launches an all women stand up comedy show

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TLC India has launched an all female stand up comedy show to break the stereotype that, women can’t be inherently funny. The ad, conceptualized by The Glitch, features actress Richa Chaddha, stand-up comedians Kaneez Surka, Rohan Joshi and Varun Thakur.  

 Sunetro Lahiri, creative director at The Glitch, said, “The visibility problem when it comes to women in comedy is an unspoken truth. And, the reasons behind them? All based on pure lack of logic. So, from a campaign point of view, we figured that making that sheer lack of logic the focus point for the campaign would be the best, most hard-hitting way to state the obvious, that Women are funny, period!"

 The video sends out a tongue-in-cheek message about backward mindsets and leads to the launch of India’s first-ever female comedy challenge.
 
Vednarayan Sirdeshpande, director Audience Development, Female and Family, Discovery Communications India commented, "The communication objective is to attribute humour to an individual – an individual that can also be a woman and not always a man. Queens of Comedy is a platform that aims to search for the next big female talent in our country." 

The Glitch: 'TLC India Launches ‘Queens of Comedy’ '

Agency: The Glitch
Client:
Date: July 2017
TLC India is launching India’s first-ever female stand up comedy show. Conceptualized by The Glitch, the ad features actress Richa Chaddha, stand-up comedians Kaneez Surka, Rohan Joshi and Varun Thakur. Breaking the most common stereotype that, women can’t be inherently funny, the video sends out a tongue-in-cheek message about backward mindsets and leads to the launch of India’s first-ever female comedy challenge.With the central message at the core and many laughs in store, India’s first female comedy challenge is all set to create waves.
Credits:
 
 
 
Creative agency: The Glitch
Client: TLC India
Creative Director: Sunetro Lahiri
Business Director: Prachi Maroo
Planning Director: RamyaNagesh
 
 
Tags: India, Advertising & Media
 
 
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US Creative Works featuring Ogilvy, TBWA, Fallon NY and more

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Welcome to The Drum's US Creative Works in partnership with Workfront.

This section is dedicated to showing the best creative work in North and South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.’

For project information, credits, and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form.

To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, August 2.

Ogilvy Group: Motorola 'Moto Hello Dinner'

Agency: Ogilvy Group
Client: Motorola
Date: July 2017
Motorola is continuing its comeback into the mobile space with a new television commercial that features the shareability of its Moto Z family.
The new spot shows a dinner party with the guests more involved in their phones rather than their conversation, until a platter of new Motorola Moto Z family phones with Moto Mods is set down at the table for everyone to try. Then the fun begins, as the guests play with the phones to show off what the pods can do, like the sharp snap-on projector. A release by the company said the new spot “will allow consumers to achieve a better phone-life balance by sharing and enjoying experiences with others through the various Mods, outside of the phone screen.”
The new spot was done by Ogilvy, an agency that once helped vault the Motorola Razr to fame a decade ago. This is the third commercial for Motorola and fans will note the familiar use of the sonic branding of “Hello Moto” plus the traditional batwings logo. 
Credits:
 
 
 
 
 
 
 
 
 
 
Creative: Ogilvy
Public Relations: Weber Shandwick
Media Buying: Motomentum, a custom Publicis Media solution
Motorola: Jan Huckfeldt, chief marketing officer, Lenovo Mobile Business Group
Tags: North America
 
 
 
 
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TBWA\Media Arts Lab: Apple 'The Rock x Siri Dominate the Day'

Agency: TBWA\Media Arts Lab
Client: Apple
Date: July 2017
Apple has tapped the Hollywood powerhouse that it Dwayen 'The Rock' Johnson to show the world how productive Siri can make its users.
The ad/movie positions the iPhone 7 as the most important weapon in the arsenal of any busy person.
Credits:
 
 
 
 
 
 
 
 
 
 
Agency: TBWA/Media Arts Lab
Lead Actor: Dwayne Johnson
Tags: UK
 
 
 
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Fallon New York: Wurkin Stiffs 'Take the Creepy Out of Your Collar'

Agency: Fallon New York
Client: Wurkin Stiffs
Date: July 2017
Shark Tank contestants’ Würkin Stiffs has a message for all the office bros and cubicle dweller out there — it’s time to get the funk out of your 70s disco shirt collars and the dread from your vampire collar.
Dramatized by the company’s first advertising films by ad agency Fallon New York, Würkin Stiffs is on a mission to keep all collars standing tall, tight and proud.
First appearing on the TV-show Shark Tank, and collaborating with entrepreneurs Barbara Corcoran and Daymond John, Würkin Stiffs has become a magnetic collar powerhouse. The brand recently joined powers with Fallon NY to reboot its original product, the Power Stay, and produce videos with the idea that the vibes you put into the world come right back to you.
Credits:
 
 
 
 
 
 
 
 
 
 
President - John King - Fallon NY
Creative Director - Charlie Wolff - Fallon NY
Copy Writer - Madeleine Trebenski - Fallon NY
Art Director - Brittain McNeel - Fallon NY
Director of Production -Andrew Koningen - Fallon NY
Producer - Jimmy Wade - Fallon NY
Account Supervisor - Marion Roussel - Fallon NY
Director - Scott Corbett - Station Film
Managing Partner - Stephen Orent - Station Film
Partner/Executive Producer - Caroline Gibney - Station Film
Producer - Caroline Gibney - Station Film
Director of Photography - Kip Bogdhan - Station Film
Editor - Merritt Duff - Beast
Assistant Editor - Benjamin Algar - Beast
Executive Producer - Melissa Lubin - Beast
Production Coordinator - Celia Ettinger - Beast
Flame - Scott Bravo - Beast
Colorist - Billy Gabor - Co3
Executive Producer - Soraia Callison - Co3
Audio Mixer - Tom Paolantonio - Lime Studios
Executive Producer - Susie Boyajan - Lime Studios
Song - Disco Rollers - Marmoset
Artist - The Upstroke - Marmoset
Director of Music Production - Rob Dennler - Marmoset
Tags: United States, Branding, TV Advert, advertising
 
 
 
Take the Creepy Out of Your Collar by Würkin Stiffs
 
That 70's Collar by Würkin Stiffs
 
 
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Mistress: Level 5 Abby 'Layton's Mystery Journey'

Agency: Mistress
Client: Level 5 Abby
Date: July 2017
This puzzle-solving rodent was created by independent L.A. advertising agency Mistress in less than three weeks to promote the New Layton Series Mystery Game. 
The Layton mystery game series from Level 5 Abby has been enthralling and perplexing fans for almost a decade on Nintendo 3DS. But to launch the first game in the series ever to be available on mobile devices, Mistress realized that Level 5 Abby had to do something big, or, rather, something small.
In its newest ad, Mistress created a sneaky, puzzle-solving hamster to play the role of the protagonist. The production wasn’t easy, requiring live-action, 3D animation and special effects, which typically take months from concept to production. However, with the launch of the game around the corner, Mistress teamed up with SF/Seoul-based Puppetar to create to complete the entire spot in just three weeks.
The spot will be released globally in over four languages, with placements both on television and online. It lands amidst a broader social media campaign created by Mistress that has reignited fans’ passions for the series leading up to the game’s release.
Credits:
 
 
 
 
 
 
 
 
 
 
Executive Creative Director, Partner: Damien Eley
Strategist, Partner: Christian Jacobson
Executive Director of Integrated Brand Management: Victoria Edwards
Creatives: Adam Wagner & Liz Levine
Sr. Brand Manager: Kylie Wu
Project Manager: Berna Dikicioglu
Director of Production: Dave Horowitz
Production Credits
Production Company: Bastard Productions
Producer: Jack Zegarski
DOP: Evan Papageorgiou
1st Camera Assistant: Seth Gallagher
Gaffer: Patrick Walter
DIT: Daniel Woiwode
VTR: Claude Shires
Production Manager: Maria Thompkins
Leadman/Art Director: Chad Tomlinson
Art PA: Nick Delgado
Wardrobe: Anna Su
Hair/Nails: Sreynin Peng
Key PA: Taz Luke
PA: Kim Vorse
PA: Joel Seidl
PA: David Herrera
PA: Sean Pritchett
VFX: Wolverine
VFX Supervisor: Chuck Dulin
CGI/Animation: Puppetar
Chief Creative Officer: Jae Chael Hong
Producer: Scott Coulter
Color/Finishing: Unreel Media
Mix/Sound Design: Lime Studios
Music Composition: Ari Balouzian
Talent: Ashlynn Yennie
Tags: North America, digital, advertising, Graphic Design
 
 
Layton's Mystery Journey
 
 
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GSD&M: Popeyes 'Sauce Printer'

Agency: GSD&M
Client: Popeyes
Date: July 2017
Fast-food chicken chain Popeyes celebrates its dipping sauce savvy, showcasing its artistry with the debut of the Popeyes Sauce Printer. A converted CNC printer, Popeyes Sauce Printer uses cutting-edge technology to put a saucy spin on famous pieces of art (think Van Gogh The Starry Night and da Vinci’s Mona Lisa) in an effort to demonstrate flavor as a masterpiece both on and off the canvas.
 
These flavorful recreations live in an online Flavor Gallery on www.Popeyes.com/sauceprinter alongside Sauce Selfies, Popeyes menu items and Louisiana-themed imagery. Viewers online will also be able to see the Sauce Printer in action through 30 and 15-second videos on promoted YouTube posts, as well as customized social videos on Facebook (promoted), Instagram (promoted), Twitter and Snapchat (promoted).
Created in partnership with creative AOR GSD&M, the campaign is part of the brand’s ongoing efforts to bring more unique Louisiana flavor to consumer’s lives.  It joins past innovative campaigns from Popeyes to include “Marinating Machine,” a fully immersive, 1.2-minute multi-sensory experience within a 10-foot chicken leg that allowed consumers experience Popeye’s 12-hour marination process for Bonafide, and Popeyes Sweet & Crunchy Tenders, a menu item that brings  together the restaurant’s beloved chicken tenders with a brand-new coating made from shortbread cookies. 
 
The campaign runs through July 30, 2017.
 
Credits:
 
 
 
 
 
 
 
 
 
Client: Popeyes Louisiana Kitchen
Agency: GSD&M
Tags: United States
 
 
 
 
 
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FCB: Ad Council and AARP 'Ace Your Retirement'

Agency: FCB
Client: Ad Council and AARP
Date: July 2017
Two in five households headed by Americans age 55-64 have no assets saved for retirement, according to the National institute on Retirement Security. To help address this savings shortfall, AARP and the Ad Council are launching a Saving for Retirement campaign to empower people to take control of their financial futures.
The integrated PSA campaign, created pro bono by FCB New York, will remind consumers they have already demonstrated the financial savvy it takes to tackle this challenge, and a new interactive online resource at AceYourRetirement.org will provide personalized tips to inspire them to take action.
Taking an encouraging and empowering tone, the PSAs celebrate financial milestones and successes these savvy consumers have already aced — from home ownership and vacation planning, to financing a child’s education — and urge them to apply that same financial know-how and gusto to get on track with their retirement savings with tips from AceYourRetirement.org.
The new creative will run in donated time and space, per the Ad Council’s model. They are available in TV, radio, print, outdoor and digital formats nationwide.  
Credits:
 
 
 
 
 
 
 
 
Agency: FCB NY
Clients: AARP and the Ad Council
Tags: United States
 
 
 
 
 
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Epsilon: Mead 'Strength Not Stress'

Agency: Epsilon
Client: Mead
Date: July 2017
Mead and 13-year creative partner Epsilon have launched a new back-to-school campaign for the Five Star line aimed at inspiring students to channel their inner strength to overcome stress.
 
Dubbed #StrengthNotStress, the multi-platform campaign will run across TV, digital video and social media, and will feature Five Star’s TV mascot Cinco the Dog.
 
Five Star products have always been “Built Strong to Last Long” and #StrengthNotStress taps into the idea that teens — who are also built strong — can channel that strength. 
 
The multi-million dollar campaign targets 13-21 year olds and will run through peak back-to-school weeks. Four 30-second TV spots will run across networks like MTV, MTV2 and Teen Nick, as well as VOD like Hulu. The TV spots are funny in nature and show how tough Five Star products are in a variety of situations including sumo wrestling and against zombies.
 
Credits:
 
 
 
 
 
 
 
Agency: Epsilon
Client: Mead Five Star
Tags: United States
 
 
 
 
 
 
 
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FCB West: Clorox 'Clean & Healthy Home'

Agency: FCB West
Client: Clorox
Date: July 2017
Clean is the beginning. What comes next is everything. Clean is more than getting rid of dirt and germs. Clean is about setting the stage for everything that comes after.
A clean slate. A blank canvas. A fresh start.
This is the first large scale campaign for Clorox in the new strategic platform developed by FCB. There will be further installments later this year. This new campaign celebrates what comes after the clean: real life, unpredictable, chaotic and wonderful life.
 
Clorox celebrates the moment of cleaning with dramatic flash-forwards of all the authentic family moments that unfold later on that surface.
 
Credits:
 
 
 
 
 
 
Lead Agency: FCB West
Chief Creative Officer: Karin Onsager-Birch
Associate Creative Director: Colin Mitchell
Senior Art Director: Juliana Ardilla
Worldwide Creative Partner: Fred Levron
Chief Strategy Officer: Simon White
Planning Director: Ryan Riley
EVP, Management Director: Cary Pierce
SVP, Management Director: Sue Redington
SVP, Management Director: Gwen Hammes 
VP, Account Director: Sara Wallace
Senior Account Executive: Courtney Whiting
Account Executive: Raisa Callazo
VP, Director of Integrated Production: Elizabeth Morse
Post Producer: El Goco
Director of Business Affairs: Mary Marhula
 
Hispanic Market Agency: Alma
Creative Director: David Alvarez
Creative Director: Juan Camilo Valdivieso
Group Business Director: Maria Carolina Reimpell
Senior Brand Executive: Viviana Bustillo
Integrated Producer: Rafael Sanchez
 
Production Company: RESET
Director: Ian Pons Jewell
Executive Producer: Deannie O’Neal
Line Producer: Ahnee Boyd
Director of Photography: Mauro Chiarello 
 
Post Production: Whitehouse
Executive Producer: Joni Williamson
Producer: Jen Mersis
Editor: Tobias Suhm
Assist Editors: Max Holste, Nick Diliberto
 
VFX/Online/Color: The Mill, Chicago
Producer: Natalie Ksiazek
Lead Flame Artist: Jamie Beckwith
Flame Assist: Alison Bloom
Colorists: Luke Morrison/Mikey Pehanich
Animation: Woodshop
 
Music: Music Orange
 
Sound Design: Tim Harrison – Aumeta
 
Mix: One Union
Engineer: Joaby Deal
Tags: United States
 
 
 
 
 
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Barton F. Graf: Supercell 'Clash Royale'

Agency: Barton F. Graf
Client: Supercell
Date: July 2017
New work for Supercell brings together the worlds of popular games Clash of Clans and Clash Royale for the biggest crossover between the two worlds to date. 
A short animated film follows The Red King, gamers’ opponent in Clash Royale, as he leaves the Royale Arena and heads out into the Clash of Clans villages to put together his dream team of warriors to fight for him in the Arena. 
The spot provides a basis for how overlapping characters from Clash of Clans end up fighting in the Clash Royale Arena, and paints the picture of the Arena as the premier entertainment in the land of Clash, similar to the Roman Coliseum. The spot plays off an important insight about one of the most fun and important parts of the Clash Royale game experience. Assembling the perfect deck (or team) of different characters is key to winning matches. There’s a lot of discussion in the community around deck strategy and which characters work best together.
There’s also several easter eggs hidden for the community in the different spots. This is the first time the personality of the Red King, the players adversary in Clash Royale, has been defined. The campaign features four spots. 
 
Credits:
 
 
 
 
 
Client: Supercell
Agency: Barton F Graf
Gerry Graf - CCO/Founder
Jeff Benjamin - ECD/Partner
Joey Ianno - Creative Director
Richard Langhorne - Copywriter
Zack Madrigal - Art Director
Zamile Vilakazi - Producer
Cameron Farrell - Producer
Josh Morse - Head of Integrated Production
Kate Faux – Group Account Director
Mike Andreozzi – Account Director
Julia Davis– Account Supervisor
Adelaide Smythe – Account Manager
Amanda Perring – Strategy Director
Quinn Morrissey – Strategist
Sara Kastner - Project Manager
PSYOP
NY:
Director: Borja Pena
Executive Producer: Shannon Alexander
Producer: Alena McDougal
3D Lead / Technical Director: Liam Griffin
Animation Director: Ryan Moran
2D Lead Compositor: Sang Lee
 
LA:
Director: Trevor Conrad
Executive Producer: Amanda Miller
Producer: Jamie Pastor
3D Lead / Technical Director: Jane Byrne
Animation Director: Jean-Dominique Fievet
2D Lead Compositor: Austin Brown
Butter Music & Sound
Andrew Sherman - Composer 
Kristin Kuriashi - Producer 
Ian Jeffreys - Executive Producer
Heard City - Audio Mix
Evan Mangiamele - Engineer
Elizabeth McClanahan - Engineer
 
Tags: United States
 
 
 
 
 
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: MTV 'MTV VMA Promo'

Agency:
Client: MTV
Date: July 2017
48 years ago, Apollo 11 landed on the moon. Now, the 2017 MTV Video Music Awards is bracing for impact with the first promo spot and will be part of a larger multi-platform campaign. 
From the moment the MTV Moonman hit airwaves in its first broadcast, MTV has created a legacy of shaking up culture. Each year the MTV VMAs encapsulates this spirit, bringing together music’s greatest pioneers on one stage. Honoring the Moonman legacy, the 2017 VMAs will give people the rare chance to witness the unexpected. 
To bring this vision to the audience ahead of this year's show, MTV worked with acclaimed director Floria Sigismondi (best known for directing music videos for Justin Timberlake, Rihanna, etc.) to create a campaign video reflecting iconic moments from VMA history and paying tribute to MTV's Moonman identity. Paired with a modern version of the channel's first video, "Video Killed The Radio Star", it reflects MTV's ability to evolve while remaining true to its music-based roots. 
Credits:
 
Tags: United States
 
 
 
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C&G Partners, New York: The Rockefeller University, New York 'Biomed imagery becomes art'

Agency: C&G Partners, New York
Client: The Rockefeller University, New York
Date: July 2017
Despite being a biomedical research institution, The Rockefeller University has maintained a relatively low profile. They enlisted C&G Partners to elevate the image and quality of its communications material in order to tell the university’s unique story.
To capture the university’s world-renowned innovations in bioscience in a compelling way, C&G took actual biomedical imagery generated in the University’s labs and transformed it into art. C&G decided to use scientific imagery along with custom-drawn line art inspired by that imagery. This line art became the signature graphic expression of The Rockefeller University’s internal and external communications.
The studio developed the design concept, identified the scientific images and worked with watercolor artist Deborah Ross, who created the resulting artistic images. Most of the artwork is derived from microscopy, particularly fluorescent microscopy. In addition, one painting is based on a molecular structure, and another based on a piece of scientific equipment.
C&G Partners provided branding strategy, print design (brochures, annual report, prospectus), campus maps, kiosks, signage and website (strategy, design, information architecture, user interface design, front-end development).
Credits:
 
 
 
Maya Kopytman, Art Director, C&G Partners
Jenny Kim, Claire Niederberger, Haelim Paek, Melinda Sekela, Vikramaditya Sharma, Designers, C&G Partners
Franklin Hoke, Eva Kiesler, Kelly McLees, Wynne Parry, Copywriters, CG Partners
Zach Veilleux, Editor, C&G Partners
Elizabeth Cardone, Jenny Kim, Illustrators, C&G Partners
Deborah Ross, Watercolor Artist, freelance 
Tags: United States, Graphic Design, Print Design
 
 
 
 
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Kaynemaile & SweeneyVesty NY: NYCxDESIGN Pavillon/Ilene Shaw & Harry Allen '#wavenewyork'

Agency: Kaynemaile & SweeneyVesty NY
Client: NYCxDESIGN Pavillon/Ilene Shaw & Harry Allen
Date: May 2017
Made by Kaynemaile [pron. cane-mail], New Zealand architectural materials company that emerged from the Lord of the Rings movie trilogy. #WaveNewYork is a collaboration with American kinetic sculptor Ned Kahn that brought freedom and joy to Times Square.
#WaveNewYork has been designed by Kaynemaile’s inventor Kayne Horsham and American artist and MacArthur fellow Ned Kahn.
It won the 2017 NYCxDesign Award – Best Architectural Product at the MOMA.
Credits:
 
 
 
Ned Kahn
NYCxDESIGN
Times Square Alliance
Oxygen Productions NY
Tags: United States, design
 
 
 
 
 
 
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Goodby Silverstein & Partners: Specialized Foundation 'Outride ADHD'

Agency: Goodby Silverstein & Partners
Client: Specialized Foundation
Date: July 2017
High performance bicycle brand Specialized and San Francisco agency GS&P have unveiled a film that aims to educate parents, teachers and doctors about the benefits that cycling can provide to children with ADHD.
Credits:
 
 
Co-Chairman: Rich Silverstein
Creative Director: Roger Baran
Creative Director: Sam Luchini
Art Director: Nando Sperb
Copywriter: Caroline Cappelli
Production
Director of Production: Tod Puckett
Executive Producer: Benton Roman
Account Services
Group Account Director: Michael Crain
Account Manager: Evan Rowley
Assistant Account Manager: Chris Brandus
Brand and Communication Strategy
Deputy Director of Brand Strategy: James Thorpe
Director of Communications: Meredith Vellines
Senior Communication Strategist: Caitlin Neelon
Junior Brand Strategist: Madison Cameron
Business Affairs
Director of Business Affairs: Judy Ybarra
Senior Business Affairs Manager: Heidi Killeen
Production Company
Company name: Tonic Films
Director: Johnny Green
Executive Producer: Susan Neill
Line Producer: Arturo Arroyo
Director of Photography: Michael Gioulakis
Production Designer: Monica Bidault
Editorial Company
Company name: Work Editorial
Editor: Neil Smith
Cutting Assistants: Keith Hamm, Ellie McNaughtan
Executive Producer: Marlo Baird
Producer: Brandee Probasco
Color
Company name: Company 3
Colorist: Sofie Borup
Color Producer: Alexandra Lubrano
VFX
Company name: The Mill LA
VFX Supervisor /2D Lead Artist: Tim Rudgard,
VFX Supervisor/ 3D Lead Artist: Felix Urquiza
2D Artists: Ashley Forbito, Jake Albers, Jeff Langlois, Brett Lopinksy, Matthew Dobrez, Becky Porter, Bill Higgins, John Shirley
3D Lighting Lead: Tom Graham,
3D Artists: Juan Zavala, Juan Salazar, Katie Yoon, Daniel Soo, Jacob Bergman, Katie Yancie, Nole Murphy, Mathew longwell, Bridget Warrington
Design: Greg Park, Sasha Vinogradova, Patrick Kipper
Senior Producer: Erin Hicke,
Producer: Sumer Zuberi
Production Coordinator: Sardor Kaziyev
Art Support: Bradley Rhone and Gary Marschka
Original Music & Sound Design
Company name: Q Department
Mix
Company name: Lime
Mixer:  Rohan Young
Executive Producer: Susie Boyajan
Tags: United States, Goodby Silverstein & Partners
 
 
 
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Ad of the Day: Asus delves deep into the ocean with a light suit clad free diver

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Free diver Sofía Gómez Uribe is the star of Amsterdam Worldwide’s latest film for Asus, designed to promote the tech brand’s Transformer 3 Pro.

Dubbed Ocean Heart, the two-minute shoppable spot sees the Colombian-born Gómez Uribe tell the story of her life in the water as she prepares for an 83 metre dive. This particular adventure into the deep is special, though – she’s kitted out in a custom made light suit that reflects her heartbeat.

The suit is, naturally, powered by the Asus Transformer 3 Pro model. The resulting shots feature the diver travelling through the darkness of the ocean, illuminated by the pace of her heart rate.

Directed on land by Moritz Grub and underwater by Julie Gautier, the film is available in both English and Spanish in order to reach Asus’ Colombian target market. Amsterdam Worldwide aimed to combine a spot that was a ‘combination of storytelling and shoppable content’, integrating 'both brand and product messages in a welcoming story'.

The interactive films will run on digital media and on in-store interactive displays in Colombian major retailers. Ocean Heart is the sister project of ‘Dream Machine’, an Asus film starring Highsnobiety’s founder David Fischer that will be rolled out into the German market.

 
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Amsterdam Worldwide: Asus 'Ocean Heart'

Agency: Amsterdam Worldwide
Client: Asus
Date: July 2017
Free diver Sofía Gómez Uribe is the star of Amsterdam Worldwide’s latest film for Asus, designed to promote the tech brand’s Transformer 3 Pro.
Dubbed Ocean Heart, the two-minute shoppable spot sees the Colombian-born Gómez Uribe tell the story of her life in the water as she prepares for an 83 metre dive. This particular adventure into the deep is special, though – she’s kitted out in a custom made light suit that reflects her heartbeat.
The suit is – naturally – powered by the Asus Transformer 3 Pro model. The resulting shots feature the diver travelling through the darkness of the ocean, illuminated by the pace of her heartrate.
Credits:
 
 
Director: Moritz Grub
DOP: Moritz Grub
Creative Director: Moritz Grub Underwater Director: Julie Gautier Underwater DOP: Julie Gautier
1st Assistant Director: Stefan Dotter
Camera Assistant: Stefan Dotter
Underwater Camera Assistant: Arthur Lauters
Production: Amsterdam Worldwide
Producer: Christy Colon
Art Director: Martí Panes
Account Director: Agathe Wiedemair
Post Production: Paul Schwabe Digital Production Music: YouGuys Music Berlin
On-screen Talent and Freediver: Sofía Gómez Uribe Dive Center and Dive Equipment: Blue Life Dive Safety Divers: Walid Boudhiaf / Jonathan FaneStock Footage: Vitali Gelwich 
Tags: Colombia, ASUS, Ad of the Day, Amsterdam Worldwide
 
 
 
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Coca-Cola creates sustainable ad out of recycled packaging

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Coca-Cola has created an ad out of recycled packaging to encourage consumers to become sustainable and go green.

The stop-motion film accompanies what is reportedly the company’s biggest ever recycling campaign, supported by PR and social media activation.

The TV commercial debuts on Channel 4 tonight (29 July) and will run on cinema, digital and social media throughout the summer.

The Love Story campaign, created by Ogilvy & Mather Berlin, tells the tale of two bottles that fall in love as they meet over and over again after being disposed of properly and recycled into new bottles. It generates emotion around the repeat recycling of bottles encouraging consumers in turn to reuse their plastic bottles.

Berlin-based artist Lacy Barry used more than 1,500 Coca-Cola, Fanta, Sprite, Smartwater and Honest bottles and cans during production to create the project.

Aedamar Howlett, marketing director for Coca-Cola GB, said: "The beauty of Love Story is that it reminds people our packaging is valuable, as it can be recycled into more packaging over and over again. The multi-million pound campaign shows how serious we are about encouraging more people to recycle, so we that we reach our aim of getting all of our bottles back.”

It comes after the brand regrouping, which saw Coca-Cola dump its Coke Zero brand.

Vote for the work in The Drum's Creative Works below.

Ogilvy Group: Coca-Cola 'Love Story'

Agency: Ogilvy Group
Client: Coca-Cola
Date: July 2017

Coca-Cola Great Britain has created its first ever ad made entirely out of its 100% recyclable packaging.  Love Story, created by Ogilvy and Mather Berlin, tells the story of two bottles who fall in love as they meet over and over again after being disposed of properly and recycled into new bottles. The ad aims to encourage more people to recycle and highlights how plastic bottles can be reused to produce more plastic bottles.

Credits:
 

Agency: Ogilvy & Mather Berlin
Director: Cris Wiegandt
 

Tags: Europe
 
 
 
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Motilal Oswal adds humour to the serious by inviting comedians into its #TheOnlyTIP campaign

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WATConsult, part of Dentsu Aegis Network and Motilal Oswal, a financial service company have launched a digital campaign called #TheOnlyTIP.

The video features famous stand-up comedian Mallika Dua and the Man From
Motilal Oswal (MFMO) Manav Kaul. Mallika Dua plays the role of a fallen victim to unsolicited advice. The benefits of TIP ( Target Investment Plan), a goal based investing platform are also highlighted in the video.

Rajiv Dingra, founder and CEO, WATConsult said:“Humour has emerged as an effective medium in recent years. Keeping this in mind, the team conceptualised this campaign with a humorous twist to break the pattern of serious marketing done by most financial brands. With a renowned personality like Mallika Dua as a part of the campaign, we are sure that the message will reach out to many.”

Ramnik Chhabra, marketing director, Motilal Oswal, said: “Our Target Investment Plan i.e TIP is a unique product that helps people fulfil their investing goals by creating the ideal mix of investing amount, investing horizon and fund to be invested in. The film helps present this in an engaging way
 

The Drum (for agencies): Motilal Oswal 'Motilal Oswal - #TheOnlyTIP'

Agency: The Drum (for agencies)
Client: Motilal Oswal
Date: July 2017
In India, people love to portray themselves as gurus. Naturally, as a result, they have a plethora of tips to usher on one seeking advice. Though tips come easy and aplenty, the bombardment is bound to leave one baffled. After all, not all tips are right. Regrettably, there isn’t any tip to filter these tips. So, how does one make a decision to achieve his/her goal? The solution lies in the product we created. TIP (Target Investment Plan) lends a hand in accomplishing investment targets. To communicate the same to our TG, we designed a campaign that clicks with all and sundry. We roped in Mallika Dua – a contemporary comedian with mass appeal, using humour as a tool to break the clutter in the category. Using wordplay, we turned the tables in our favour. We created a digital film featuring Mallika Dua, who very wittingly exploits the futility of unsolicited tips and draws attention to #TheOnlyTIP an individual needs.
Credits:

Production House & Agency: WATConsult Vice President - Operations: Sahil Shah Script Writer – Yash Danak Assistant Vice President Video: Manu Bhadane AVP - Operations - Manika Juneja Lead Account Manager - Manish Jain Client Servicing: Sumeet Gosh, Ekta Desai, Russel Mykel Director: Yash Danak DOP: Varun Sud 1st AC: Tanveer Riyaz Assistant Directors: Kiran Vijayan & Arunesh Kripal Production Manager: Apurva Mehta Line Producer: Aayush Dua Art Director: Suneel Kharat Offline Edit: Madhukar Pawar Online Edit: David Nadar (Lucia Entertainment) Graphic Design: Ninad Kadam Hair & Makeup: Simone Costume: Divya Gupta & Prameet Saini

Tags: India, Digital, Advertising, Online/Digital, Video
 
 
 
 
#TheOnlyTIP
 
 
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Creative Work of the Week: Samsung gives Polish astronaut the spaceflight he never caught

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Winner of the latest Work of the Week is a Samsung film for the Polish market, which tells the story of how Tadeusz Kuziora trained for Poland’s first flight into to space but never left the ground.

Created by VML Poland, The Missed Spaceflight forms part of the tech brand’s wider integrated #DoWhatYouCant campaign. The evocative ad is more of a documentary; it follows Kuziora and his wife reminiscing about 1976 when he was in the running to become the first ever Pole in space.

Despite making the final four, he wasn’t selected to climb aboard the Soyuz 30 mission in the end. Enter Samsung, which recreated the same flight in virtual reality.

The film ends with Kuziora finally making his trip to space, albeit 40 years later in his back garden.

Pio Schunker, global head of integrated marketing, mobile communications business at Samsung Electronics, said of the wider campaign: “Samsung is a brand focused on creating real human value with its technology and we want to build upon our tech prowess to become a human-focused lifestyle brand.

“Our brand work is the first articulation of this evolution to create a new connection with our consumers through a shared value-based approach, rooted firmly in our company’s philosophy that meaningful progress can only happen when you dare to defy barriers.”

VML Poland: Samsung 'The Missed Spaceflight'

Agency: VML Poland
Client: Samsung
Date: June 2017
In the latest installment of the #DoWhatYouCant campaign, which promotes the Galaxy S8 and Gear VR goggles, Samsung meets the eternal dream of mankind in space flight. It’s all thanks to the VR app “The Missed Spaceflight” and the story of General Tadeusz Kuziora.
A documentary film broadcast on TV and Samsung social media tells the story of Kuziora.
Credits:
 
 
Production Company: Papaya Films, Warsaw, Poland
Animation Company: Melt, Warsaw, Poland
VML Poland
Dawid Szczepaniak, Executive Creative Director
Jacek Stefanowicz, Associate Creative Director
Piotr Szkałuba, Associate Creative Director
Wojciech Felis, Account Director
Marta Miszczuk, Senior Account Manager
Maciej Kosiorek, Strategy Planner
Samsung
Joanna Nowacka, Senior Marketing Specialist
Bartłomiej Szymeczko, Social Media Manager
Maciej Szamowski, Jr Social Media Manager
Papaya Films
Bartosz Dombrowski, Director
Maciej Szrek, Producer
Ewa Kurzawa, Producer
Melt
Jakub Matyka, VR Director
Kamila Staszczyszyn, Animation Creative Director
Tags: Poland, Virtual Reality
 
The Missed Spaceflight (english translation)
 
 
 
 
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Creative Works featuring DigitasLBi, Havas London, M&C Saatchi, ZAK and more

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Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.

We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 7 August.

For project information, credits and more click on the project to expand to full screen for credits submit online via our online form

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

DigitasLBi: Nissan 'Electrify the World'

Agency: DigitasLBi
Client: Nissan
Date: July 2017
DigitasLBi Paris helps Nissan heighten awareness around noise pollution through a series of “unacceptable” videos.
A series of mischievous videos illustrate the negative effects of noise pollution. 80% of noise pollution in European cities is caused by traffic noise, but with the increase of electric vehicles, cities are about to become much quieter. Through these videos, Nissan’s Electrify the World program aims to raise awareness about a future free of traffic noise.
DigitasLBi have created the trio of “Unacceptable” videos in order to draw attention to the issue of noise pollution in an impactful way. These short videos are designed specifically for social media such as Facebook and Twitter.
The campaign will run in England, France, Germany, Spain, Italy, Norway and the Netherlands on Facebook, Instagram and Twitter.
Credits:
 
 
 
 
 
 
 
 
 
Advertising Agency: DigitasLBi Paris
Creative Director: Claudio Vieira
Creatives: Andre G. Gray, Thomas Marcusson
Creative / Strategic Program Director: Anthony Gandia
Client Services Director: David Ouanounou
Senior Project Manager: Clara Abila
Content Strategist: Michelle Keomany
Producers: Thomas Laurent, Olivier Dubocage
Production: Wanda
Director: Guilhem Machenaud
Tags: Europe
 
 
 
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Robot Food: Saxa 'Rebrand'

Agency: Robot Food
Client: Saxa
Date: July 2017
To many UK households, Saxa is salt. Saxa has been around since 1907 and is one of the UK’s better known heritage brands. Premier Foods asked Robot Food to reinvigorate this trusted brand with a stronger, fresher purpose and to give it pride of place again in UK kitchens.
Robot Food held a workshop to pinpoint the brand’s unique role in the salt category and reassert its leadership position. The team uncovered a wealth of relevant themes and ideas, including how Saxa empowers ‘intuitive home cooks’ with choice and inspiration to make flavour come alive in every home. Armed with a clear design strategy, Robot Food took a thoroughly modern, upbeat and focused approach, leveraging Saxa’s rich heritage by simplifying key brand assets and amplifying the most relevant equities.
Taking inspiration from the sea, the sea salt products’ dashes and swirls evoke freedom of culinary expression and the invigorating experience of ocean waves. The coarse rock salt product is differentiated with a blocky design that evokes the texture of the natural rocks from which the salt is mined.
The team stayed loyal, choosing to use the iconic drum shape to strengthen Saxa’s well-established brand recognition and simplifying the holding device by refining the previous serif logo font. A contemporary sans serif was introduced for the variant name and descriptor, while ‘Est. 1907’ reinforces the heritage. Matte packaging gives a tactile, premium feel, and the result is a great-looking, clearly united, complementary salt range for the intuitive or creative home cook.
Credits:
 
 
 
 
 
 
 
 
 
Dave Timothy - Client Director - Robot Food
Katy Mair - Account Manager - Robot Food
Mike Johns - Design Director - Robot Food
Ben Brears - Senior Designer - Robot Food
Tags: UK, design, Branding, Graphic Design, packaging, rebrand, brand positioning, British, leeds, UK, robot food, Saxa, Premier Foods
 
 
 
 
 
 
 
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Havas London: E45 'Straight Up Skincare'

Agency: Havas London
Client: E45
Date: July 2017
British skin care brand E45 has unveiled a significant brand repositioning campaign and new strapline: Straight Up Skincare. It is a marked shift away from previous communications, which had focused on the brand’s 60 years’ experience, and the historical perception of the brand as a remedy for extreme cases of dry skin.
Havas instead positioned it as a straightforward, uncomplicated, everyday product and championed its relevance in the modern world.
 
Credits:
 
 
 
 
 
 
 
 
 
Agency (Havas):
ECD: Ben Mooge
Creative Director: Elliot Harris
Creatives: Joe Williams, Dave Mygind
Business Director: Ainhoa Wadsworth
Account Director: Matt Ramage
Account Manager: Sophie Amodio
Head of Strategy for RB: Chantelle Begley
Planning Director: Bianca Petroff
Production lead – RB: Louise Bonnar
Agency producer: Joseph Ogunmokun
Print executive producer: Maggie Roberts
 
Film production:
Production company: Knucklehead
Producer: Peter Knowles
Director: Finn McGough
Production manager: Lucy Chambers
Production designer: Nathan Parker
DoP: Chris Sabogal
Costume designers: Lucy Hagan, Tom O’Dell
Editor: Mark Burnett @ The Whitehouse
Assistant Editor: Amber Saunders @ The Whitehouse
Colourist: Matt Turner @ Absolute Post
Post-production producer: Belinda Grew @ Absolute Post
Online lead: Zee Stoitchkov @ Absolute Post
Online assistants: Elliot Platt & Jack Kennedy @ Absolute Post
Narrator: Nicola Adams OBE
Audio post-production: Nick Angell @ Angell Sound
Soundtrack composer: Ashley Bates @ Adelphoi Music
 
Print production:
Executive producer: Maggie Roberts
Photographer: Diane Sagner
Retouching: Dipping Sauce
Design: Elizabeth Bukonova
 
Media agency: Zenith Optimedia
Hero casting: Talent Republic
Exposure: TV, PR, press, OOH, PoS, digital, social
 
Tags: UK, E45
 
 
 
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M&C Saatchi: Royal Mail 'Heist'

Agency: M&C Saatchi
Client: Royal Mail
Date: July 2017
Royal Mail, the brand usually associated with relatively chirpy TV advertising, has taken an uncharacteristically intense turn in its latest spot to highlight the dangers of identity fraud.
M&C Saatchi’s ‘Heist’ is set in a busy bank that comes under attack from armed robbers. Bank staff and customers offer them cash straight away, but the rogues in balaclavas tell them: “We don’t want your money.”
Instead they demand victims to give up their details, including date of birth, address and the names of their children. As one raider coerces the information out of the hostages, another types it all into an iPad.
Once they’ve collected the personal details, the gang leaves the bank with no money whatsoever. The line reads: ‘Your identity is now your most valuable possession’, and directs viewers to the company’s ID Fraud Centre.
Credits:
 
 
 
 
 
 
 
 
 
Creative Agency: M&C Saatchi
Chief Creative Officer: Justin Tindall
Creative Directors: Dan McCormack and Luke Boggins
Creative Team: Heist: Dan Seager and Steve Hall
Creative Team: Online You: Robert Graves-Morris and Dipesh Mistry
Strategy: Gaby Bell and Jasper Hunter
Account Team: Gemma Dodds and Lucy Partington 
Producers: Gareth Williams and Casey Machen
 
Media Agency: Arena
Head of Communications Planning: Abi Ward
Business Director: Hannah Tucker
Tags: UK, royal mail, M&C Saatchi
 
 
 
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Mayor of London : Mayor of London '#LondonIsOpen for Summer'

Agency: Mayor of London
Client: Mayor of London
Date: July 2017
As part of the #LondonisOpen campaign, a short 50 second video has been launched which features Sadiq Khan alongside a host of stars including Jimmy Fallon, Jenson Button and The Kaiser Chiefs. They are captured on camera lending their support to celebrate London as one of the world’s most international and diverse cities and discussing what they love about London during the summertime.
From summer food markets, to outdoor green spaces and some of the city’s most loved landmarks, everyone agreed that London was the best city to visit in the summer.
Both Britons and international travellers agree that the city is a great place to visit this summer. The latest research from visitlondon.com shows that one third of people in Great Britain are considering taking a tourist day trip or booking an overnight stay in London in the next six months. And the latest tourism booking analysis shows that international arrivals in London are set to be up 14% on last year, from July to October. International visitors are taking advantage of the great value offered by the city, with bookings for arrivals from America up 21%, and Asia Pacific, up 14%, over the same period.
Credits:
 
 
 
 
 
 
 
 
 
Sadiq Khan - Mayor of London
Tags: UK, digital, campaign
 
 
 
 
 
#LondonIsOpen for Summer
 
 
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BBH London: Absolut 'Kiss With Pride'

Agency: BBH London
Client: Absolut
Date: July 2017
Absolut has created a powerful poster campaign to highlight the fact that it is still illegal to engage in same-sex activity in 72 countries worldwide as part of its campaign for a more inclusive and open world. Launched on the 50th anniversary of the amendment of the Sexual Offences Act – the Act of Parliament that saw homosexuality partially decriminalised in England and Wales – the poster series features individuals from many of those 72 countries sharing a same-sex kiss to celebrate their own freedom of expression.
Credits:
 
 
 
 
 
 
 
 
 
BBH Creative: Vinny Olimpio
BBH Creative Director: Pablo Gonzalez de la Pena, Paco Conde, Beto Fernandez
BBH ECD: Ian Heartfield
BBH Strategist: Raphael Bittner
BBH Strategy Director: Melanie Arrow
BBH Business Lead: Kate Roberts
BBH Senior Account Manager: Aymara Blanco
BBH Account Executive: Janki Shah
BBH Producer: Lauren Daniels
BBH Assistant Producer: Mercedes Januszczak
Photographer: Sam Bradley
 
The Absolut Company
Gaia Gilardini: Global Communications Director
Sina Neubrandt: Global Marketing Manager
Oscar Danielsson: Global Brand Manager
Pernod Ricard UK
Adam Boita: Head of Marketing
Jenny King: Senior Brand Manager
Sean Gillespie: Brand Manager
Sophie Strang: Assistant Brand Manager
Sunni Peterson: Senior Community Manager
Tags: UK, absolut
 
Absolut
Three posters from the campaign
 
 
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TBWA\Media Arts Lab: Apple 'The Rock x Siri Dominate the Day'

Agency: TBWA\Media Arts Lab
Client: Apple
Date: July 2017
Apple has tapped the Hollywood powerhouse that it Dwayen 'The Rock' Johnson to show the world how productive Siri can make its users.
The ad/movie positions the iPhone 7 as the most important weapon in the arsenal of any busy person.
Credits:
 
 
 
 
 
 
 
 
 
Agency: TBWA/Media Arts Lab
Lead Actor: Dwayne Johnson
Tags: UK
 
 
 
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LOVE: Umbro 'Pepe gets to know the new Medusae II''

Agency: LOVE
Client: Umbro
Date: July 2017
Umbro is getting meta with a witty ad campaign that strips the technical terms it has constructed around its Medusae II football boots.
Tim Grimble, supposed Umbro boot designer, in great detail describes his new product to ambassador and Beşiktaş defender, Pepe, before learning that the Portugese does not speak English.
Pepe, dependent on his translator condenses the ad pitch into ‘Speed’ and ‘Touch’ – adding a level of humour absent from rival ads in the sector.
Credits:
 
 
 
 
 
 
 
 
 
Director - Chris Cottam
Production - Chief Productions
Executive Creative Director - David Palmer
Creative Director - Kevin Phillips
Writer/Creative Head - Gary Toal
Senior Account Director - Richard Attwater
Senior Account Manager – Matthew Cooper
Global Brand Operations, Umbro - Helene Hope
Tags: Europe, umbro
 
 
 
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Amsterdam Worldwide: Asus 'Ocean Heart'

Agency: Amsterdam Worldwide
Client: Asus
Date: July 2017
Free diver Sofía Gómez Uribe is the star of Amsterdam Worldwide’s latest film for Asus, designed to promote the tech brand’s Transformer 3 Pro.
Dubbed Ocean Heart, the two-minute shoppable spot sees the Colombian-born Gómez Uribe tell the story of her life in the water as she prepares for an 83 metre dive. This particular adventure into the deep is special, though – she’s kitted out in a custom made light suit that reflects her heartbeat.
The suit is – naturally – powered by the Asus Transformer 3 Pro model. The resulting shots feature the diver travelling through the darkness of the ocean, illuminated by the pace of her heartrate.
Credits:
 
 
 
 
 
 
 
 
 
Director: Moritz Grub
DOP: Moritz Grub
Creative Director: Moritz Grub Underwater Director: Julie Gautier Underwater DOP: Julie Gautier
1st Assistant Director: Stefan Dotter
Camera Assistant: Stefan Dotter
Underwater Camera Assistant: Arthur Lauters
Production: Amsterdam Worldwide
Producer: Christy Colon
Art Director: Martí Panes
Account Director: Agathe Wiedemair
Post Production: Paul Schwabe Digital Production Music: YouGuys Music Berlin
On-screen Talent and Freediver: Sofía Gómez Uribe Dive Center and Dive Equipment: Blue Life Dive Safety Divers: Walid Boudhiaf / Jonathan FaneStock Footage: Vitali Gelwich 
Tags: Colombia, ASUS, Ad of the Day, Amsterdam Worldwide
 
 
 
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Taylor Herring: Samsung UK 'Art of the Nation'

Agency: Taylor Herring
Client: Samsung UK
Date: July 2017
To celebrate the launch of its new TV The Frame, which disguises itself as a piece of art when not being used, Samsung worked with Taylor Herring to commission The Frame National Art Audit.
A shortlist of artworks was created by a series of arts editors and writers before being put to public vote, revealing that Banksy's 'Balloon Girl' is the nation's favourite British artwork. The study also showed that 73% of Brits admit they judge people by the art hanging on their walls.
Culture Show presenter, Miranda Sawyer acted as ambassador for the campaign, presenting the results of the research in a video as well as conducting a number of radio interviews.
Credits:
 
 
 
 
 
 
 
 
 
Balraj Singh - PR Manager - Samsung UK
Pete Mountstevens - Managing Partner - Taylor Herring
Kat Day - Group Account Director - Taylor Herring
Lora Martyr - PR & Content Consultant - Taylor Herring
Tags: Europe, Samsung
 
The Frame - Art of the Nation
 
 
 
 
 
 
 
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Select Property Group: CitySuites 'Online Campaign'

Agency: Select Property Group
Client: CitySuites
Date: July 2017
Select Property Group has created an in-house film to promote CitySuites, its luxury serviced apartment brand. The commercial, which will be shown on the CitySuites website, is a stop motion video that reflects the company’s premium tailored accommodation for business travellers and city tourists.
After the first long day of the shoot only equated to ten seconds of film, the team soon realised that to make it really work they had to slow down and work at the craft of the production.
Credits:
 
 
 
 
 
 
 
 
 
Creative Director: Select Property Group’s Marketing Director, David Ancell
Creative Director: Select Property Group Director, Max Bielby
Producers: Pantling studio
Tags: UK, design, digital, website
 
 
 
 
CitySuites
 
 
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ZAK: New Balance 'Dictate the Play, Devastate the Defense'

Agency: ZAK
Client: New Balance
Date: July 2017
New Balance Football has launch an integrated campaign titled ‘Dictate the Play, Devastate the Defence’ to mark the arrival of the new Furon 3.0 football boot and a new colour-up for the Visaro boot silo. The campaign will roll out globally, featuring in retail and going live across outdoor, print, social and digital channels. The campaign is aimed at a core audience of 17 to 24-year-old, football obsessed players.
It centres on a series of video challenges including the ‘Devastate Time Trial’ and ‘Devastate Extreme Volley’ where New Balance’s Furon pros, Jesus Navas and Kevin Mirallas challenge fans to test their skills and see if they have what it takes to beat them. Both challenges are inspired by the boot’s unique properties: blazing acceleration and devastating strike accuracy.
Additional elements of the campaign showcase the technical evolution of the footwear collection with a hi-definition tech video and stunning campaign photography.
Credits:
 
Tags: Europe, new balance
 
 
 
 
 
 
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The Gate London: Chiltern Railways 'Radio Ad on World's Biggest Slide'

Agency: The Gate London
Client: Chiltern Railways
Date: July 2017
Full service advertising agency, The Gate London, part of MSQ Partners, launched its new summer campaign for Chiltern Railways, featuring a radio advert recorded at the ArcelorMittal Orbit, home to the world’s biggest slide.
The advert forms part of a wider campaign to promote Chiltern’s Family Travelcard, and features a 30-second clip of a voice-over artist hurtling at high speed down the 178-metre slide. The clip is also accompanied by a video, which will be shared across social channels including Facebook, Twitter and Instagram for the duration of the campaign.
The agency’s remit involved the production of all creative, as well as the buying and media planning for both digital and print. Print, outdoor and digital media have also been supported with illustrations from renowned typographic artist, Andy Smith.
Credits:
 
 
 
 
 
 
 
 
 
Claire Phillips & Hugo Bone, Copywriters
Beri Cheetham, Art director
James Champ, Planner/CSU Director
Ollie Mills, Designer
Tags: UK
 
 
 
 
Chiltern Railways - Really Big Deal
 
 
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Ogilvy Group: Coca-Cola 'Love Story'

Agency: Ogilvy Group
Client: Coca-Cola
Date: July 2017
Coca-Cola Great Britain has created its first ever ad made entirely out of its 100% recyclable packaging.  Love Story, created by Ogilvy and Mather Berlin, tells the story of two bottles who fall in love as they meet over and over again after being disposed of properly and recycled into new bottles. The ad aims to encourage more people to recycle and highlights how plastic bottles can be reused to produce more plastic bottles.
Credits:
 
 
 
 
 
Agency: Ogilvy & Mather Berlin
Director: Cris Wiegandt
 
Tags: Europe
 
 
 
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BBDO New York: My Black is Beautiful 'The Talk'

Agency: BBDO New York
Client: My Black is Beautiful
Date: July 2017
 
Credits:
 
 
 
 
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Creative Director: Marcel Yunes
Creative Director: Rick Williams
Associate Creative Director: Nedal Ahmed
Associate Creative Director: Bryan Barnes
EVP, Global Account Leader: Anita May
EVP, Group Planning Director: Sangeet Pillai
Director of Integrated Production: David Rolfe
Executive Producer: Dan Blaney
Senior Producer: Whitney Collins
Executive Music Producer: Melissa Chester
Senior Integrated Business Manager: Matt Friday
Production Company: The Corner Shop
Director: Malik Vitthal
Exec Producer: Anna Hashmi
Director of Photography: Lasse Frank
Production Designer: Wynn Thomas
Costume Designer: Isis Mussenden
Producer/ Head of Production: Jessica Miller
Line Producers: Stephen Love & Blake Pickens
Editorial: Work Editorial
Lead Editor: Rich Orrick
Editor: Theo Mercado
Producer: Jamie Lynn Perritt
Executive Producer: Erica Thompson
VFX Studio: The Mill NY
2D Lead: Jeff Robins
Producer: Sophie Mitchell
Executive Producer: Rachael Trillo
Music: Pulse Music NY
Composers: Julia Piker & Dan Kuby
Producer: Steve Grywalski
Executive Producer: Dan Kuby
Sound Design: Trinite Studios
Sound Designer: Brian Emrich
Mixing Studio: Heard City
Mixer: Phil Loeb and Keith Reynaud
Producer: Sasha Awn & Andi Lewis
Color Grade/Transfer: Company 3
Producer: Clare Movshon & Alex Lubrano
Colorist: Sofie Borup
Agency Partners
Multicultural Strategic Communications:
Egami Consulting Group
CEO: Teneshia Jackson Warner
Senior Strategic Advisor: Cheryl Overton
Vice President: Liv Lewis
Media: Hearts & Science
Website: Barefoot Proximity
Multi-Cultural/Collateral: Burrell Communications
Tags: World, Procter & Gamble, creative works, Ad of the Day
 
 
 
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Mother Dairy boosts content effectiveness by using social data to make creative instantly

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Mother Dairy increased content engagement and brand sentiment by using a social listening tool to create ads in real time, based on topics that its audience cared about.

The Indian ice cream brand used social listening tool Social CRM 24x7 to analyse moments their consumers were interested in talking about or reading. Based on the results, they made pieces of creative in real-time that fit the context.

According to WATConsult, the agency behind the campaign, the project resulted in a 42% increase in organic engagement across one year, and a 78% change in brand sentiment.

The Drum spoke with Randhir Kumar, general manager of marketing for Dairy Products at Mother Dairy Fruit and Vegetable about the campaign.

What was the marketing strategy behind this campaign?

Mother Dairy, being a consumer-centric organization, has always believed in maintaining a strong bond with its consumers. Over the years, we have engaged our consumers through various mediums which are evolving day by day. With product penetration going deeper into roots, brand’s engagement is also rising to all possible mediums, wherein new age media is playing a pivotal role, especially with millennials. Taking this as a cue, the strategy was to devise a way in which we not only talk to our target group but also talk to them in a language that they converse in.

To summarise, our approach behind this route of moment marketing is to build a connect with the audience, strengthen that community and curate content with fun quotient because of course, it's Ice Creams! Ranging from international shows, movie releases to memes and internet sensations, we covered it all. Just with simple art, some copy and limited but precise ad spend.
 
How does this change from the brand's previous strategy?

Social media as a platform is continuously evolving. The key is to be an early adopter of these evolving moments and try to relate them with the brand attributes. With evolving media consumption trends, today the communication strategy being made in relation to new-age content is not only giving traction but is also becoming a new means of initiating conversations between the brand and its consumers.
 
How will this inform future marketing?

There will always be a trending topic doing the rounds on social media or news. With a never ending path of trends, we shall look at widening the strategy of leveraging the trends or the chatter of certain topical moments and fit in our products accordingly, which shall help us to put the brand in focus again and again in a larger way.

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