The Snap Election Creative Collection: the best work from 2017’s leadership race

June 6, 2017, 11:00 pm

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Premium:

Theresa May’s calling of the snap election may well has sent the UK’s parties into a tailspin, but lest we forget the poor creative shops who had just 51 days to develop and implement campaign materials that would cut through an electorate that had already overindulged in politics across the last year.

The usual hastily cut-and-pasted poster campaigns and dry, piece-to-camera election broadcasts were rolled out around the country, but – much like we saw before and after Donald Trump’s elevation to the US presidency– a controversial election has the ability to turn out some diamonds of creativity.

Whether we’ll remember them beyond 8 June remains to be seen, but for now The Drum presents to you the best campaign work to come out of 2017’s the snap election.

The official work

: Conservatives 'Families face a tax and debt bombshell under Corbyn'

Agency:

Client: Conservatives

Date: June 2017

The Tories take a swipe at Jeremy Corbyn's plans for tax, debt and spending.

Credits:

Tags: UK

Creature of London: THE GREEN PARTY '#ChangeTheGame'

Agency: Creature of London

Client: THE GREEN PARTY

Date: May 2017

The Green Party has ramped up its general election campaign with the release of its party election broadcast – a retro-looking ad for bogus board game The Race to Number 10 Snap Election Edition.

The spot, dubbed #ChangeTheGame, sports the hallmarks of 90s kids advertising, with an overly-enthusiastic narrator, saturated colour, a nuclear family and Comic Sans titles.

As the family plays the game, subtle digs are made at the tactics of the Greens’ rivals, such as “You just plastered your campaign bus with a big fat lie, take a bonus tab” and “You get your maths completely wrong and end up costing the public millions, advance eleventeen spaces [sic]”.

As the hyperactivity reaches fever pitch, the son of the family presses pause with a remote control and asks: “Seriously?”

The film’s tone then changes to that of a traditional party election broadcast, asking viewers to vote for the Green Party to #ChangeTheGame.

It’s the fourth spot produced for the Greens by Creature of London. Last year it created the acclaimed ‘Not so secret life of five-year-old politicians’ spot, which featured child actors dressed as parliamentarians in a in a playground.

Stu Outhwaite, chief creative officer at Creature, said: "You'd have to have been a raging sadist to be excited when the election was called. Well, either that or the creative agency that gets to make the Green Party's broadcast.

“The process (all two weeks of it) was a dream: we hope the finished spot might prove to be a bit of a nightmare for the other parties. Let's change the game."

The Green Party’s head of communications added: “This is the party election broadcast that’s worth watching. Creature have again proved that politics doesn’t have to be dull, bringing biting satire to the broken state of British politics and helping the Green Party to make its powerful, and serious, case for changing the game.”

Credits:

Tags: UK, Green party, The Green party, Ad of the Day, Creature of London

: Labour Party 'Tory Triple Whammy'

Agency:

Client: Labour Party

Date: June 2017

The Labour Party subverts a Conservative poster from 1992.

Credits:

Tags: UK

Now: Women’s Equality Party 'General Election 2017'

Agency: Now

Client: Women’s Equality Party

Date: May 2017

Now has created a poster campaign for the Women's Equality Party to support their General Election campaign which sees them fielding an all women list of 7 candidates in constituencies across the UK.

One poster highlights the party's ground-breaking free childcare policy. The Women's Equality Party is offering a new shared parental leave policy with three months for each parent at 90% of pay and a further three months to share, followed by universal free childcare for all until school age. Its plans are more comprehensive than anything offered by any of the other parties, giving both parents the choice to work full time if they want to. The Party is committed to equal parenting as one of its cornerstone objectives.

The copywriters were Suzi Paddison, Joseph Moloney and Roger Morris and the creative was overseen by Now’s ECD and Partner Remco Graham. There was no media agency and Posterscope donated regional digital outdoor exposure for the campaign.

The WEP candidates core objectives include equal pay, equal parenting, equal representation in politics and business and ending violence against women.

Credits:

Client: Women's Equality Party, Catherine Riley, Head of Communications
Agency: Now
Brief: Get awareness for Women's Equality Party and their policies in the General election
Media exposure: Digital outdoor and posters
ECD: Remco Graham
Copywriters: Suzi Paddison, Joseph Moloney and Roger Morris
Head of Design: Aaron Moss
Designer: Luke McClure
CSO: Kate Waters
Planner: Emma Barry
Client Service Director: David Mannall
Account Director: Samantha Vine
Agency producer: Callum Furminger
Media: Posterscope

Tags: UK, Out Of Home

: Liberal Democrats 'Please Theresa, may I have some more?'

Agency:

Client: Liberal Democrats

Date: June 2017

The Lib Dems deem Theresa May's free school meal policy "more Oliver Twist than Jamie Oliver".

Credits:

Tags: UK

: Conservatives 'Don't Risk It'

Agency:

Client: Conservatives

Date: June 2017

The Conservatives widen their 'don't risk Corbyn' stance to include his would-be cabinet members.

Credits:

Tags: UK

Now: Women's Equality Party 'Equality. Not everyone gets it.'

Agency: Now

Client: Women's Equality Party

Date: June 2017

Now has created a parody election film for the Women’s Equality Party, which stars PR consultant Siobhan Sharpe of the BBC’s comedy programme W1A.

The film sees Sharpe asked a series of questions around whether she believes in social equality, whether she is a feminist and whether she would vote for the Women’s Equality party.

"We are grateful that Siobhan took time out of what she said was a very busy schedule to be interviewed,” said Women’s Equality Party leader Sophie Walker. "Siobhan had a very interesting exchange of views with our team, who were pleased to help clarify for her some of the finer points of our manifesto. And some of the less finer points."

Melissa Robertson, chief executive of Now, added: "It's all like this massive no-brainer. We all want more equality, and it turns out that, apparently, there's literally enough equality to go around. It just needs everyone to have it. Big thanks to the awesome Jessica Hynes for turning round a powerhouse 'Siobhan Sharpe' performance.”

Credits:

Executive Creative Director: Remco Graham
Copywriters: Roger Morris
Chief Strategy Officer: Kate Waters
Planner: Emma Barry
Client Service Director: David Mannall
Filmography & Editing: Louie Connaris
Media agency: Mediacom

Tags: UK

krow communications: The Labour Party 'This Lady's For Turning'

Agency: krow communications

Client: The Labour Party

Date: June 2017

Labour's agency of record created this social video to question the "strong and stable" leadership set out by the Conservative party.

Credits:

Tags: UK

The ‘get voting’ work

Forever Beta: The CBA Party 'Party Election Broadcast'

Agency: Forever Beta

Client: The CBA Party

Date: May 2017

Forever Beta has created the first party election broadcast for the Can’t Be Arsed Party – the fake group who represent the 15.9 million people who didn’t vote in the last election – in a subversive campaign to get the population to the polls on 8 June.

Forever Beta aims to use the campaign to highlight that if the number of people who didn’t vote were officially part of one party, it would be the biggest in the UK. The three minute spot uses humour to ‘highlight the ridiculousness of not voting’.

British comedian Nas Osmanoglu fronts the film. He starts by explaining how the CBA Party has been metaphorically “urinating on No. 10 for years”, before doing the rounds of central London on his ‘battle bus’ and asking members of the public why they too can’t be arsed to vote.

Private Eye editor Ian Hislop also puts in a guest cameo, explaining how – historically – ignoring political problems hasn’t made them disappear.

The end of the film promotes the website for the CBA Party. Those that head to the page will discover the acronym actually stands for the Campaign to Banish Aparthy, which links to websites informing the electorate who can vote, why they should vote and where they can vote.

Matt Saunby, executive creative director at Forever Beta, said: “I just want young people to get off their arse and vote. We live in a great country and when you live in one, it’s easy to sit back and not do anything. I wanted to highlight how ridiculous it is not to do anything.”

Credits:

Executive Creative Director: Matthew Saunby

Art director: Neil Ritchie

Copywriter: Gary Arnold

Strategist: Conor Barry

Account director: Tania Mendes

Agency producer: Amanda Poulter

Director: Nick Trumble

Design: Darren Cox/Alexander Harazim/Sam Hamer

Tags: UK, Ad of the Day, Forever Beta, General Election

Saatchi & Saatchi: Operation Black Vote 'blacksdontvote.com'

Agency: Saatchi & Saatchi

Client: Operation Black Vote

Date: May 2017

Blacksdontvote.com is the latest hard-hitting campaign by Operation Black Vote and Saatchi & Saatchi London to engage Black and Minority Ethnic communities around the UK to massively boost BME voter registration and turnout to vote in next month’s general election.

To support the campaign, high-profile celebrities Riz Ahmed and Jamal Edwards will appear in short films highlighting the facts, but also inspiring young people from all communities particularly BME to be the change makers and engage in civic society. Ahmed will also be tweeting the launch of the campaign - urging people to visit the website and register.

Based on the campaign idea that Black people don’t vote, Riz and Jamal have created short online films calling out the difference that the BME vote could make to the world we live in.

Campaign posters will appear at large poster locations around the UK and will also be promoted on social media. The posters will display a simple non-branded black URL on a white background: blacksdontvote.com. Directing people to the campaign website, the posters aim to create intrigue and drive people to find out more.

Once on the website, a short empowering message will be displayed stating: Black people don’t vote, but if we did... we could, in effect, decide who will win next month’s election.

https://www.youtube.com/watch?v=pOMMTjyLPCk&t=2s

https://www.youtube.com/watch?v=9anhcWiEhBQ

Credits:

Executive creative director: Andy Jex, Rob Potts

Creative: Ben Mills, Matt Butterfield

Additional credits: Planner: James Mitchell

Account handler: Larissa Vince, Tom Fraser

Producer: Emily Rohan, Laura James

Production company: Inside Job

Director: Max Clark

Tags: UK

Olly Cooper: 'The election is THAT kind of important'

Agency: Olly Cooper

Client:

Date: June 2017

Olly Cooper's entry to One Minute Briefs' election challenge.

Credits:

Tags: UK

4Creative: E4 'Remember Your First Time?'

Agency: 4Creative

Client: E4

Date: June 2017

An inuendo-laden tale of celebrity voting memories.

Credits:

Tags: UK

Halo , Jamie Ellul: 'Vote For Your Voice'

Agency: Halo , Jamie Ellul

Client:

Date: June 2017

One of the biggest problems we face with the election is that people don't use their vote. Sometimes the message of forcing your ideas upon people can be too much. Along with Jamie Ellul at Supple Studio Halo created posters that have a simple message to the younger generation: Vote!

Credits:

Tags: UK

Studio Output: Rize Up, Josh Cole '#RizeUpUK'

Agency: Studio Output

Client: Rize Up, Josh Cole

Date: June 2017

Rize Up UK encourages people under 25 to get out to the polls and vote.

Credits:

Tags: UK

The lone wolf work

CP+B: 'Election Snap Card Game'

Agency: CP+B

Client:

Date: June 2017

Irritated by the impenetrability of UK political manifestos for this week’s election, two young creatives at London ad agency Crispin Porter + Bogusky have created an easy and fun way for voters to tell one party from another. Together they have boiled the parties’ stance on key issues down to taglines – and used them to create a pack of tongue-in-cheek ‘Snap’ playing cards.

Olivia Adda and her creative partner Bryn Jones-Walters will be distributing the Snap cards to undecided commuters in the King’s Cross area early this week.

Jones-Walters, CP+B creative, said: “Our beloved political parties each have a manifesto that’s about 12 inches deep and harder to read than Chinese graffiti. So we’ve translated things for the great British public, distilling things down and put key takeaways on cards, each with an ‘issue’ icon.

"Simply match two icons on the cards, take a second to read the corresponding policies, and find out exactly who you should vote for this election."

Credits:

Tags: UK

Atomic London: i newspaper 'Election'

Agency: Atomic London

Client: i newspaper

Date: June 2017

The i newspaper is highlighting its coverage in the lead up to the general election with a visually arresting and provocative new campaign depicting the main party leaders in various guises.

Each execution picks out a subject that each have become synonymous with during their campaigns so far. It features Theresa May in a fox fur stole, Jeremy Corbyn in full 70’s Kiss makeup, Tim Farron in a full gay leather bikers outfit and Nicola Sturgeon is depicted as the Lone Ranger.

The campaign of portraits will be used across various media over the next two weeks, beginning with a targeted social media campaign to reach UK media planners and buyers. Strategic poster and national press executions will follow and they will feature prominently at the Politics Festival on 23-25 June, which is sponsored by the i.

Credits:

ECD: Dave Henderson & Guy Bradbury

Creative: Dave Henderson & Guy Bradbury

Design: Pete Mould

Illustration: Pete Mould

Project Director: Alex Coxhill

Client: Terry McGrath, Johnston Press

Business Director: Polly Dedham

Account Director: Jess Feltham

Media Agency: the 7 Stars

Tags: UK

Supermundane: 'Open Your Eyes To The Tory Lies'

Agency: Supermundane

Client:

Date: June 2017

Rob Lowe, aka Supermundane, has created a series of anti-Conservatice posters that's he's encouraging people to print out and distribute.

Credits:

Tags: UK

Ross Powles Design‏: 'Vote For Change, Vote For Labour'

Agency: Ross Powles Design‏

Client:

Date: June 2017

Ross Powles champions Jeremy Corbyn with an Art Deco-inspired poster.

Credits:

Tags: UK

George Gilliatt: 'General Election 2017'

Agency: George Gilliatt

Client:

Date: June 2017

Student and designer George Gilliatt took his election motif from the Guardians of the Galaxy franchise.

Credits:

Tags: UK

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US Creative Works: Featuring Weber Shandwick, Something Different, CP+B and more

June 7, 2017, 5:30 am

≫ Next: Creative Works featuring VCCP, The Leith Agency, Bray Leino, Publicis Italy and more

≪ Previous: The Snap Election Creative Collection: the best work from 2017’s leadership race

Premium:

Welcome to The Drum's US Creative Works in partnership with Workfront.

As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.’

For project information, credits, and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form.

To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, June 14.

Something Different: Charter Communications 'Monsters: Poker Night'

Agency: Something Different

Client: Charter Communications

Date: June 2017

'Poker' is a humorous new commercial from Spectrum featuring five evil pals – a demon, a werewolf, a vampire, a mummy and a creepy dummy – enjoying poker night at the demon’s house. We observe the monsters’ easy camaraderie until the werewolf asks the demon to pause the game so he can go outside. Unfortunately something unthinkably evil ensues – the demon’s DirecTV Now can’t pause TV, like Spectrum can – and someone will have to pay.

Directed by O Positive’s David Shane, via Something Different, 'Poker' is of the four spots to launch in the agency’s new campaign for Charter Communications’ Spectrum brand. The campaign centers on gripes that provoke customer loathing like deceptive pricing, service interruptions and a lack of channels and features.

Credits:

Client: Charter Communications. Joe Leonard, SVP, Marketing & Creative Strategy; Jim Obermeyer, VP, Marketing & Creative Strategy; Amy Kantrowitz, Sr. Director, Marketing & Creative Strategy; Lindsay Hittner, Sr. Manager, Marketing & Creative Strategy.

Brand: Spectrum

Agency: Something Different. Tommy Henvey, Chief Creative; Patti McConnell, Managing Partner/Executive Producer; Richard Ryan, Group Creative Director; Garrett Crabb, Senior Producer; Christine Dodd, Marketing Director; Jamie Eisman, Production Coordinator

Production: O Positive. David Shane, Director; Ralph Laucella and Marc Grill, Executive Producers; Ken Licata, Producer; Marc Laliberte-Else, Director of Photography; Dan Ouellete, Production Designer.

Edit: Crew Cuts. Jake Jacobsen, Partner/Editor; Jake Trill, Assistant Editor; Sara Arnold, Producer; Stephanie Norris, Post EFX Producer.

Music: JSM Music, Joel Simon, Chief Creative Officer; Jeff Fiorello, Executive Producer; Joel Simon and Seamus Kilmartin, Composers

Tags: United States, Spectrum, Charter Communications

Crispin Porter + Bogusky: American Airlines 'Stand Up to Cancer with American Airlines'

Agency: Crispin Porter + Bogusky

Client: American Airlines

Date: June 2017

American Airlines and nearly 60 of its cancer fighting, surviving and co-surviving team members came together to film a campaign as part of its collaboration with Stand Up To Cancer and (SU2C) ambassador, actor Bradley Cooper.

Last year, American Airlines launched a multi-year, multi-million-dollar collaboration with Stand Up To Cancer because of their groundbreaking approach to cancer research and commitment to fighting this terrible disease by getting new therapies to patients quickly.

“Standing up is a powerful thing,” said Cooper. “But it’s never meant more than it does now. It was an honor to meet the employees of American and hear their personal stories – it’s stories like theirs that continue to motivate me to Stand Up To Cancer.”

Each participating team member in this new campaign has been personally affected by cancer, and several are still undergoing treatment or caring for a loved one fighting the disease. During the month of June, American will donate $1 to Stand Up To Cancer for every flight purchased on aa.com, up to $1,000,000.

Credits:

CLIENT: American Airlines
CAMPAIGN TITLE: Stand Up To Cancer
AGENCY: CP+B
LAUNCH DATE: 6/1/17
VP/CHIEF CREATIVE OFFICER: Ralph Watson
VP/EXECUTIVE CREATIVE DIRECTOR: Michael Raso
CREATIVE DIRECTOR: Mona Hasan
CREATIVE DIRECTOR: Stephanie Kohnen
VP/DIRECTOR OF CONTENT PRODUCTION: Sloan Schroeder
SR. INTEGRATED PRODUCER, VIDEO: Jackie Maloney
DIRECTOR OF MUSIC: Andy Hamm
EVP/PRESIDENT: Danielle Aldrich
VP/GLOBAL GROUP ACCOUNT DIRECTOR: Joselyn Bickford
MANAGEMENT SUPERVISOR: Claire Marquess
CONTENT MANAGER: Ben Song
VP/DIRECTOR OF BUSINESS AFFAIRS: Rebecca Williams
SR. BUSINESS AFFAIR MANAGER: Daphne Papadopulos
VP/GLOBAL GROUP STRATEGY DIRECTOR: Jennifer Hruska
PRODUCTION COMPANY & CITY: Park Pictures, Los Angeles, CA
DIRECTOR: Vincent Haycock
DIRECTOR OF PHOTOGRAPHY: Evan Prosofksy
EXECUTIVE PRODUCER: Jackie Kelman Bisbee
EXECUTIVE PRODUCER: Dinah Rodriguez
HEAD OF PRODUCTION: Anne Bobroff
PRODUCER: Michelle Currinder
EDIT COMPANY & CITY: Whitehouse Post, Santa Monica, CA
EDITOR: Charlie Harvey
EXECUTIVE PRODUCER: Joni Williamson
PRODUCER: Sasha Grubor
VFX & CITY: Method Studios, Santa Monica, CA
LEAD COMPOSITOR: Wensen Ho
SENIOR EXECUTIVE PRODUCER: Robert Owens
HEAD OF PRODUCTION, COMMERCIAL FINISH: Ananda Reavis
PRODUCER: Thuy Ta
TELECINE COMPANY & CITY: Co3, New York, NY
SENIOR COLORIST: Tom Poole
EXECUTIVE PRODUCER: Ashley McKim
MUSIC COMPANY & CITY: Barking Owl, Santa Monica, CA
TRACK: Resistance
CREATIVE DIRECTOR/EP: Kelly Bayett
PRODUCER: KC Dossett
SOUND DESIGN COMPANY & CITY: Lime Studios, Santa Monica, CA
SOUND DESIGNER: Mark Meyuhas
AUDIO POST PRODUCTION STUDIO & CITY: Lime Studios, Santa Monica, CA
MIX ENGINEER: Mark Meyuhas
MIX ENGINEER ASSISTANT: Peter Lapinski
EXECUTIVE PRODUCER(MIX): Susie Boyajan
Producers to be credited in creativity: Jackie Maloney

Tags: United States, american airlines, bradley cooper, stand up to cancer

Weber Shandwick: Save the Children 'Biggest Unboxing Surprise EVER!!'

Agency: Weber Shandwick

Client: Save the Children

Date: June 2017

Save the Children’s 'Biggest Unboxing Surprise EVER!!' video series features three unsuspecting children unboxing what they think are the latest and greatest toys. But when the contents are revealed – a positive pregnancy test, an ammunition belt and a pick axe with rubble – the children are shocked and confused.

Released to commemorate International Children’s Day and in conjunction with Save the Children’s first annual End of Childhood Report “Stolen Childhoods”, the videos take a hard look at the events – or childhood “enders” – such as adolescent pregnancy, extreme violence and child labor that rob one in four children worldwide of their childhood.

“Unboxing videos have become incredibly popular over the past several years, particularly with kids,” said Dan Jividen, vice president and creative director of Weber Shandwick, the global communications and engagement firm which helped conceive the idea for the video series with Save the Children. “By turning the genre on its head and having kids unbox items that represent the end of childhood for millions of children around the world, we were able to capture some authentic and emotional reactions – and bring some much-needed attention to this global issue.”

Credits:

Agency: Weber Shandwick

Executive Creative Director & Chair, Global Creative Collective: Tom Beckman
Executive Creative Director: Jim Paul
Creative Director: Dan Jividen
Senior Copywriter: Ryan Cwiklinski
Senior Art Director: Rei Young
Senior Producer: Maureen Lynch
SVP, Account Management Supervisor: Victoria Baxter
President, Weber Shandwick South: Pam Jenkins

Production company: 71 Degrees North

Director: Martin Rodahl
Executive Producer: Neha Datt Schultz
Producer: Michael Nowicki
Editorial Freelance Editor: Christina Stumpf

Audio: Noisefloor
Sound Designer: Stosh Tuszynski

Client: Save The Children

VP, Marketing and Communications: Susan Ridge
Senior Director, Media & Communications: Eileen Burke
Director, Media Relations & Communications: Jordyn Linsk
Associate VP, Integrated Marketing & Brand Management: Kristen Lacey
Director, Integrated Marketing & Brand Management: Kandace Doyle
Sr. Director, Social Business Strategy & Innovation: Ettore Rossetti
Associate Director, Senior Producer: Matthew Morrison

Tags: North America

Mekanism: Privé Revaux 'Reframe Yourself'

Agency: Mekanism

Client: Privé Revaux

Date: June 2017

Mekanism created the launch campaign for startup Privé Revaux – a designer line of sunglasses (retailing for $29.99) made in collaboration with Jamie Foxx, Hailee Steinfeld, Ashley Benson, Jeremy Piven and fashion entrepreneur David Schottenstein. All of the celebrities are featured in the spots and maintained strong roles in the brand’s vision.

The “Reframe Yourself” cross-platform campaign launched June 2 on Amazon’s homepage (the exclusive retailer) and incorporates online spots, website creation, and social. Mekanism also developed the nomenclature, branding, and tagline.

Credits:

Client: Privé Revaux

Agency: Mekanism

President/CEO: Jason Jarris

Founder/Executive Creative Director: Ian Kovalik

Creative Director: Todd Feitlin

Senior Copywriter: Earl Lee

Art Director: Katie Bourgeois

Director of Brand Management: Melissa Hill

Senior Brand Manager: Stephen Doyle

Project Manager: Megan Enneking

Chief Strategy Officer: Jason Lonsdale

Communications Strategy Director: John-James Richardson

Strategic Planning Director: AJ Livsey

Head of Production: Kati Haberstock

Senior Producer: SISTER

Producer: SISTER

Jr. Producer: SISTER

Social Media Agency: Epic Signal

Production Company: Sister Studios

Executive Producer: Lee Scharfstein

Line Producer: Lisa Wieneke

Post Production Producer: Lily Johnson

Editorial:

Editor: Ryan Mckenna

Asst Editor: Rachel Grecco

Producer: Tabitha Ozturk

Finish/Color/Graphics: The Mill

Lead 2D Artist: Warren Gerbhardt

2D Artists: Alex Dreiblatt, Nicky Picardo, James Cudahy, Chris Sonia, Burtis Scott, Ting Jung-Hsu

Colorist: Mikey Rossiter

EP: Jeremy Moore

Music: Apollo Studios

Tags: North America

PB&: Visit Seattle '#SeattleProud'

Agency: PB&

Client: Visit Seattle

Date: June 2017

The Seattle Pride is on June 25, and Visit Seattle has put together a video campaign to support Pride all month. It is sharing the city’s progressive and accepting spirit with the world.

The video – #seattleproud – features interviews from real members of the Seattle community who describe not only the inclusive DNA of the city but the importance of standing proud not only this month, but all year long. This effort will run nationally across broadcast and digital and include on-the-ground activations at select Pride festivities.

The video builds on Shine a Light which celebrated the city’s status as a sanctuary city, in the wake of the proposed travel ban.

Credits:

Advertising Agency: PB&, Seattle, USA

Principal & Head Strategist: Britt Fero

Head of Content Production: Pete Anderson

Designer: Cailen Guhl

Production Company: Curator Pictures

Executive Producer: Nate Barr

Producer: Matt Ralston

Editor: Felipe Marmolejo

Music: Mary Lambert

Sound: Pico Sound

Tags: United States, Seattle

72andSunny: eBay 'Fill Your Cart with Color'

Agency: 72andSunny

Client: eBay

Date: June 2017

A new study conducted by eBay found that 9 in 10 Americans (93%) want the things they buy to reflect the “real them". In response they developed a new 'Fill Your Cart with Color' campaign to combat all the "beige" in the usual online retail experience.

A vibrant video, developed with agency 72andSunny Los Angeles, showing people enjoying themselves in vivid color, like kayaking down a street, fly fishing, buying an array of clothes and toys and generally having a good time implies that you can be your own colorful self when shopping on eBay.

"Fill Your Cart with Color gives us a platform to celebrate people and their individual passions," says Karl Isaac, vice president of global brand at eBay in a behind the scenes video for the campaign.

The TV spot is followed by an approach that will live across TV, cinema, OOH, display and social. It integrates the introduction of an enhanced and more personalized eBay shopping experience, which now includes a reimagined homepage that’s responsive to each user’s interests. Leveraging Artificial Intelligence and Machine Learning technology, shoppers receive tailored recommendations across all categories with each new site visit, and an inventory mix that’s truly unique to them.

Credits:

eBay
Chief Executive Officer - Devin Wenig
Chief Marketing Officer - Suzy Deering
Chief Product Officer - RJ Pittman
Hal Lawton - SVP, North America
Renee Blake - Creative Lead, North America
VP Global Brand - Karl Isaac
Marc Shillum -Senior Director Global Brand Creative
Cynthia Baker - Sr. Marketing Manager
Tanya Bhasin - Sr. Manager, Strategy, Planning & Operations
Nic Brandenberger - Director, Global Brand Strategy
Hae-Seon Song - Sr. Brand Strategist, Global Brand
Jen Bernard - Brand Producer, Global Brand
Jesse Beckom - Project Manager, Marketing PMO
Sarah vanGoethem - Senior Project Manager, Marketing PMO
Karina Sokolovsky - Sr. Director, Consumer Communications
Julia Hui – Lead Manager, Social & Digital
Carey Malloy – Sr. Manager, Integrated Communications

72andSunny
Founder, Creative Co-Chair: John Boiler
Founder, Creative Co-Chair: Glenn Cole
Executive Creative Director, Partner: Matt Murphy
Director of Strategy: Bryan Smith
Creative Director/Designer: Nuno Ferreira
Creative Director/Writer: Adam Szajgin
Design Director: Peter Reid
Sr. Designer: Mindy Benner
Sr. Designer: Lauren Perlow
Sr. Designer: Ben Chappell
Sr. Writer: Peter Albores
Sr. Writer: Matt Fee
Writer: Natalie Warther
Strategy Director: Ginger Xiang
Jr. Strategist: Charles Jim-George
Group Brand Director: Yen Lovgren-Ho
Brand Director: Scott Vogelsong
Sr. Brand Manager: Sarah Donze
Sr. Brand Manager: Daryl Conui
Brand Coordinator: Mariah Weisel
Chief Production Officer: Tom Dunlap
Senior Film Producer: Eric Rasco
Film Producer: Helena Yueh
Sr. Film Producer: Elizabeth Corsini
Senior Editor: Aaron Leichter
Art Producer: Lisa Huber
Partnerships and Legal Director: Michelle McKinney
Partnerships and Developments Director: Rashi Talati
Partnerships and Legal Manager: Kelly Ventrelli
Partnerships and Legal Coordinator: Tempest Johnson

Production
M ss ng P eces
Directors: Bridget Savage Cole, Director X, Josh Nussbaum

Editorial
Work Editorial
Post Production Color
Company3 LA
Post-Production VFX
Method Studios LA
MGFX
Elastic

Audio
HECHO EN 72
Sound Design
Lime Studios

Tags: North America, ebay

Eleven: Dignity Health 'Nurses Week Serenade'

Agency: Eleven

Client: Dignity Health

Date: June 2017

As a thank you to all hardworking nurses during Nurses Week, Dignity Health and San Francisco agency Eleven enlisted a Nashville-based musical influencer to serenade their nurses with a song composed of heartfelt thank-you messages from patients and employees. The chorus was directed to all 28,000 nurses in the network, and in turn to all the amazing nurses in the world.

Dignity Health and Eleven used social channels and questionnaires aimed at doctors, nurses and other hospital employees to solicit submissions for anecdotes of standout nurses who went above and beyond for their patients and colleagues. Every day during Nurse Week, songwriter Ernie Halter wrote a different stanza based on the stories, performed it live on location, filmed it, and shared broadcast it on Facebook Live to collect more submissions.

The serenades took place in several Dignity Health hospital cities, including Phoenix, AZ; Santa Maria, CA; Redwood City, CA; San Bernardino, CA; Sacramento, CA and more.

Credits:

Agency: Eleven, Inc.
Chief Creative Officer: Mike McKay
Creative Directors: Matt Wakeman, Jack Harding
Art Director: Flavia Gonzalez
Copywriter: Shannon Roy
Agency Content Producer: Kerwin Kuniyoshi
Integrated Producer: Neil Maciejewski Johnson
Agency Social Media Manager: Jessica Gast
Director of Photography: Jerry Yoon
Editor: Kerwin Kuniyoshi
Audio Recordist: Scott Kinzey
Camera Operator: Daniel Everist
Social Media Manager: Laura McGilley
Influencer: Ernie Halter
Influencer Represented by: IZEA, Inc.

Tags: United States

McCann New York: Verizon 'Live Wedding'

Agency: McCann New York

Client: Verizon

Date: June 2017

Verizon’s latest spot, featuring actor and recurring character Thomas Middleditch, is the latest episode of a series created by McCann NY that showcases those moments when Verizon’s vast network and new unlimited plan can really make a difference.

In the spot, Middleditch crashes an urban rooftop wedding. One of the wedding guests has been asked to livestream the nuptials, but he’s already missed the entire ceremony because he has no service. Middleditch appears from behind his sign to proclaim, “Right plan. Wrong network.” He then offers up his own phone so the guest can start live streaming.

The “Live Wedding” spot launched on June 5 and will live in TV and online video.

Credits:

McCann:

Sean Bryan & Tom Murphy, Co-Chief Creative Officer/McCann NY

Shayne Millington, Executive Creative Director
Craig Love, Executive Creative Director
Michael Craven, Creative Director/Copywriter
Scott Bassen, Creative Director/Art Director
Nathy Aviram, Chief Production Officer
John McAdorey, Executive Producer
Erin Jackson, Senior Producer
Eric Johnson, Executive Music Producer
David Webster, Executive Strategy Director
Debbie Gleason, Business Manager
Dominic Whittles, Executive Account Director
Michael Page, Account Director
Vincent Scicchitano, Account Supervisor
Briana Jimenez, Account Executive

Production Company:
Hungry Man

Bryan Buckley, Director
Mino Jarjoura, Executive Producer
Caleb Dewart, Producer

NO6

Jason Macdonald, Editor
Ling Chua, Assistant Editor
Malia Rose, Producer
Corina Dennison, Executive Producer

Visual Effects:
The Mill

ECD/VFX Supervisor, Phil Crowe
Producer: Kate Aspell

Music:
Beacon Street Studios

Leslie DiLullo, Executive Producer
Andrew Feltenstein, Composer
John Nau, Composer

Tags: North America

Pitch: Quicken Loans 'Confident'

Agency: Pitch

Client: Quicken Loans

Date: June 2017

The nation’s second largest mortgage lender, Detroit-based Quicken Loans, has launched a new fully integrated campaign about instilling mortgage confidence through Rocket Mortgage.

The three different spots depict people with a wide range of talents – from a robot-building schoolteacher, to a championship-winning football coach and even a rockstar mom. The point is that even the most confident individuals can use some help when it comes to mortgages.

The in-house creative agency at Quicken Loans created this concept and was aided by partner creative agency Pitch, who helped produce this campaign.

The campaign also represents the first under new chief marketing officer Casey Hurbis, former advertising head at FIAT.

Credits:

Tags: United States

Wieden + Kennedy New York: Equinox 'LGBTQAlphabet'

Agency: Wieden + Kennedy New York

Client: Equinox

Date: June 2017

To celebrate Pride, Equinox is helping to expand the way we celebrate the LGBTQA community by adding 20 more letters to LGBTQA.

Together with the LGBTQA Community Center, creative agency Wieden+Kennedy New York, director Jordan Bahat and choreographer Andrew Winghart, Equinox created a five-minute film, LGBTQAlphabet: Six Letters Will Never Be Enough, that expands the definition of LGBTQA into a full alphabet with 26 distinct opportunities to proudly communicate who you are and how you love.

Words from Ally to Ze | Zir are brought to life through a series of dance vignettes each corresponding to a world associated with LGBTQA identity.

The film debuted on Equinox’s social channels on June 5. The campaign also includes short versions of the film, spelling out words like Love and Pride, and are designed to be shared across social media. Equinox donated to the LGBTQA Community Center as a thank you for their partnership in the making of this video.

Credits:

Director: Jordan Bahat

Choreographer: Andrew Winghart

Producer: Cary Gillespie

Agency: Wieden+Kennedy New York

Tags: United States

Agência3: Bola Pra Frente Institute 'Shots of Change'

Agency: Agência3

Client: Bola Pra Frente Institute

Date: June 2017

Favela do Muquiço is one of the most violent favelas in Rio de Janeiro. It's a place that has been forgotten by the state and controlled by crime, which uses kids as labor force in drug trafficking.

In this community, is Bola Pra Frente Institute, an NGO created by the 1994 World Cup Winner Jorginho, which works to keep kids away from drug trafficking through sports and education. But some parents don't know about it, and 600 spots offered annually are not entirely filled.

Bullet holes, scattered on the walls of Favela do Muquiço, show that violence is always around the corner. Agência3 has transformed bullet holes scattered across the walls of the community into billboards for the Institute. Through graffiti, the bullet holes became elements of a tactical scheme that were accompanied by the message: "Life changes inside the four lines".

Credits:

Tags: Brazil

BigEyedWish: Montauk Yacht Club 'Montauk Yacht Club Summer Campaign'

Agency: BigEyedWish

Client: Montauk Yacht Club

Date: June 2017

Ian Wishingrad’s BigEyedWish was been named agency of record for New York's Montauk Yacht Club. Rolling out a new advertising campaign for the summer 2017 season, the agency used nostalgic visuals that transport viewers away from their daily lives, paying homage to the roaring 20s era.

The purpose of the campaign is to encourage those based in the tri-state area to plan their summer getaway with Montauk Yacht Club in mind.

The advertising plan currently lives online via targeted display banners and social media, taxi tops, Long Island Rail posters and print. The roll out will continue throughout June.

Credits:

Tags: United States

Chamber Media: Transparent Labs ''Do You Really Know What’s in Your Pre-Workout?''

Agency: Chamber Media

Client: Transparent Labs

Date: May 2017

Chamber Media – a social-media agency and production house that makes viral sales videos – has created a direct-response video campaign on behalf of Transparent Labs, a maker of workout supplements for men and women who are passionate about fitness, the agency announced.

The video “Do You Really Know What’s in Your Pre-Workout?” is a humorous call to action that runs nearly six minutes and features comedian Will Rubio talking directly to the camera about why the company’s products are the most natural and beneficial that are available on the market.

“This video is longer than most online advertisements,” said Travis Chambers, chief media hacker of Chamber Media. “But that’s done intentionally. By entertaining viewers with engaging content, we afford ourselves the opportunity to inform them about the product and invite them to buy.”

As a variety of comedic characters come in and out of frame, Rubio extols the virtues of Transparent Labs and the all-natural ingredients in its pre-workout products.

Credits:

Creative Credits

PRODUCTION
Agency: www.chamber.media
EP & Director: Travis Chambers
Producer: Travis Su’a & Stefan van de Graaff
Writer: Will Rubio & Travis Chambers
DP: Jared Fadel
1st AD: Anthony Thomas
2nd AD: Dustin Begovich
1st AC: Philip Houser
2nd AC: Jessica Steenhoek
Gaffer: Ryan Hannah
Key Grip: Merik Richardson
Grip: Landon Hill
SFX: Wray Featherstone
Hair & Makeup: Vanae Morris
Wardrobe: Sandy Bee
Audio Tech: Chris Burton
Blenders Builder: Clark Schaffer
Set Design: Dillon Ellefson & Daniel Whiting
Craft Services: Katie Featherstone
Production Assistant: Trevor Samson & Brenna Empey
Editing: Dustin Begovich
Color: Omar Trejo
Ad Buying & Media: Evan Vilos & Omar Trejo

TALENT
Spokesman: Will Rubio
Max: Max Weisz
Meathead: Carlos Madrid
Female Body Builder: Ambyr Reyes
Male Body Builder: Chris Rueckert
Teenage Boys: Lincoln Stone, Tag Brockbank, Zack Elzey
Professor / PhD: Jake Emmett
Science Intern: Travis Su’a
Lead Scientist: Steve Colucci

Tags: North America, Chamber Media, Chamber.Media, Transparent Lab

Do You Really Know What’s in Your Pre-Workout?

Fitzgerald & CO: Checkers & Rally's ''Kobayashi $1 Fries''

Agency: Fitzgerald & CO

Client: Checkers & Rally's

Date: May 2017

To launch its $1 Fries limited-time offer, Checkers & Rally’s and ad agency Fitzgerald & Co. (Fitzco) tapped a world champion eater to star in a digital marketing campaign that depicts a size larger than large: Kobayashi Size. The campaign broke in mid-May and runs through June 18.

The online video stars competitive eater Takeru Kobayashi, who crushes his way through as many large $1 containers of fries as a human possibly can in one minute. Apparently, that number is five – the action is captured on slightly sped up film – and viewers are advised to leave this fast-paced fries gorging to the pros.

As the spot ends, the five containers of fries merge into a behemoth pack, which is exactly what a few lucky customers who order fries during the $1 promotion will receive. Winners will be randomly selected.

Checkers will kick off the campaign with an intro video that highlights who Kobayashi is and shows his unmatched ability to make $1 fries disappear in seconds. It will promote the video with a 30-second YouTube pre-roll and paid social. 'Kobayashi $1 Fries' will run on Checkers’ website, as well as on Facebook and YouTube.

Credits:

CREDITS
Noel Cottrell – Chief Creative Officer
Mitch Bennett – Executive Creative Director
Wes Whitener – Executive Creative Director
Jean Tanis – Associate Creative Director
Dave Gordon – Creative Director
Max Schein – Copywriter
Joe Abruzzo – Art Director
Tom Rittenhouse – Director, Editor
Christine Sigety – Head of Integrated Production
David Berngartt – Producer
Liz Daney – Chief Media Officer
Anna Sherrill – Group Media Director
Jessica Fergen – Assistant Media Director, Digital
Tyler Baugh – Senior Connections Strategist, Social
Lauren Gourley – Connections Strategist, Social
Evan Levy – Managing Director
Jeff Quick – Group Account Director
Madison Gargan – Management Supervisor
Lauren Edwards – Assistant Account Executive
Allison Ponce – Project Manager

Tags: United States, fast food, digital, video

'Kobayashi $1 Fries'

McCann Toronto: Chevrolet Canada 'The Canadian Dream'

Agency: McCann Toronto

Client: Chevrolet Canada

Date: May 2017

Chevrolet’s latest campaign, 'The Canadian Dream', is a national multi-platform bilingual campaign which is just the beginning of a new brand platform and overall direction for the Chevrolet brand in Canada.

Launched on April 24 with a national bilingual teaser campaign, ‘There’s a dream we should all know about’, and supported by TV, digital video, OOH and social, the campaign created by Commonwealth//McCann Canada has turned heads and had Canadians questioning who is behind this provocative and captivating campaign. Phase one of the campaign was intentionally completely unbranded and designed to spark a discussion around it.

The start of phase two of the campaign (May 4th) revealed that the driving force behind the unbranded message was Chevrolet Canada. The campaign which will continue to live over the next few months highlights the beauty and diversity of Canadians and illustrates how they ‘Find New Roads’ in pursuit of their dreams. Over 27 days, a documentary film team drove across Canada in Chevrolet Suburban’s to capture stories of everyday Canadians, from all walks of life and all ethnicities, on a mission of discovery to uncover what is their Canadian Dream.

Credits:

Client: Chevrolet
Title: The Canadian Dream
Agency: McCann
Chief Creative Officer: Darren Clarke
Executive Creative Director: Josh Stein
Art Directors: Nick Noh, Erikson Melton, Paisley McCrory, Li Cai Copywriter: Binoy Zuarte, Osman Rahmani
Strategist: Mary Chambers
Account Team: Calvin Daniels, Mark Dicks, Scott Milson, Daniel Ehman, Tommy Chan, Stephanie Conley
Agency Producers: Sarah Michener, Emily McKay

Director: Co.Lab
Production Company: Soft Citizen
Executive Producers: Eva Preger, Link York
Head of Production: Rob Burns
Line Producer: Kelly King
Director of Photography: Norm Li
Post Production: Saints
Editor: Danica Pardo
Fort York VFX

Tags: Canada

The Canadian Dream

Mistress: Amaze.com 'Sex Education for Parents Delivered by Porn Stars'

Agency: Mistress

Client: Amaze.com

Date: June 2017

LA ad agency Mistress is behind a sex-education campaign that is frank about its subject. The initiative is called Give the Talk and includes a PSA starring porn actress Monique Alexander who provocatively challenges parents to talk to their kids about sex. Give the Talk was created by Celine Faledam and Rachel Guest, a pair of Mistress advertising creatives.

The PSA lives on the campaign website givethetalk.com.

The message is that in the digital age, kids as young as nine are being exposed to hardcore online porn – and most parents are unequipped to deal with this new reality.

The campaign connects parents with Amaze, a nonprofit partnership that aims to make sex ed engaging, informative and less weird for young adolescents. Amaze provides a guide to ‘giving the talk’ and resources that can help parents start these conversations. The campaign includes influencer outreach with a strong focus on Mommy Bloggers and new parents.

Credits:

Production Credits
Agency: Mistress
ECD: Scott Harris
Directors: Rachel Guest & Celine Faledam

Production Company: Bastard
Producer: Mindi Miller
Producer: Shawn Dougherty
DP: Tom Lembocke
1st AC: Chris Vale
Make Up Artist: Qiana Chase

Talent
Monique Alexander
Codey Steele
Ryan McLane
Derrick Pierce

Tags: United States, advertising, digital

Give the Talk

Battery: AECOM 'Imagine it. Delivered.'

Agency: Battery

Client: AECOM

Date: May 2017

AECOM has released its first ever broadcast TV spot, created by the Hollywood agency Battery and directed by John Singleton, represented for commercials by @LArge. It's a short film about a young surfer from South LA who commutes by Metro Line to Santa Monica.

"Ever since I was a kid, I was fascinated by moving vehicles especially trains," said Singleton, explaining his interest in directing the spot. "I like the idea of sitting some place and watching the world move around, and for that moment you’re in another world. It would be an opportunity to tell a story about a person in motion with emotion."

The spot celebrates LA, the Metro Line and AECOM's transformational work on the area’s transportation infrastructure. The spot first aired on CNBC, timed to coincide with AECOM chief executive Michael Burke’s ringing of the Opening Bell at the New York Stock Exchange.

Credits:

Client: AECOM
Chairman & CEO: Mike Burke
Chief Marketing & Communications Officer: Heather Rim
VP Global Brand Strategy: Tara McAdam Kassal
VP of Global External Communications: Brendan Ranson-Walsh
Director, Creative Video, Corporate Communications: Anthony Blanco

Agency: Battery
CEO/Co-Founder: Anson Sowby
CCO/Co-Founder: Phil Khosid
VP/Creative Director: Raymond Hwang
VP/Creative Director: Scott Brown
Creative Director: Joe Shands
Brand Director: Maximilian Kislevtiz
Executive Producer: Joanna Rhodes
Senior Producer: Kristine Ling
Producer: Mackenzie Busch
Business Affairs: Jeff Estow at Waving Cat Productions

Production Company: @Large Productions
Director: John Singleton
Executive Producer: Beth Aranda
Line Producer: Paul Alcus

Editorial: Metro Pictures Editorial
Editor: Paul Norling
Assistant Editor: Heather Bartholomae
Executive Producer: Mary Stasilli

Color: The Mill
Colorists: Adam Scott
Executive Producers: Thatcher Peterson
Producers: Diane Velara

Music/SFX: South Music

Audio: Margarita Mix Hollywood
Mix Engineer: Michael Greenberg
Executive Producer: Patrick Knight

Footage
Port Authority New York and New Jersey
Kennedy Space Center
Footage Courtesy of The Los Angeles County Metropolitan Transportation Authority (Metro)

Tags: United States, advertising, digital, Branding

AECOM: Imagine it. Delivered.

The Corner: SuperBreak '(SUPER BREAK)'

Agency: The Corner

Client: SuperBreak

Date: June 2017

London advertising agency The Corner has launched a new campaign for Super Break, one of the UK’s leading travel specialists in short breaks. This is the first campaign from the agency since recently winning the Malvern Group account, which includes Super Break and LateRooms.com.

The ad campaign and rebrand allows for a much more stripped-back approach and also sees the company name modernised and repositioned within brackets '(Super Break)' offering a sleek and sophisticated look and feel whilst also metaphorically representing the often much-needed break in our everyday lives.

The Corner came up with three concepts for the television advertising: a hotel bath, a marina and a theatre. For each they produced subtle yet evocative POV moments that totally absorb the viewer and transports them to that experience. The quietly dramatic scenes are also designed to offer a ‘break’ from the typically loud, fast-moving and brash advertising – producing a completely different tone and an instant quality feel for the brand. The campaign will also include different executions across print, OOH, digital display and cinemagraphs throughout the year.

Credits:

• Client: Katherine Scott (Marketing Director) Martin Solly (Marketing Manager)
• Advertising Agency: The Corner
• Agency Chief Creative Officer: Tom Ewart
• Creative Director: Tom Prendergast
• Creative Director: Joe Stamp
• Planning Director: Ollie Gilmore
• Business Director: Jonny Angel
• Senior Account Manager: Taya Dufall
• Head of Production: Katrina Morelli
• Producer: Megan Sutton
• Media Company: The7Stars
• Production Company: Rattling Stick
• Director: Ed Morris
• Photographer: Ed Morris
• Post-production: The Mill
• Audio post-production: Grand Central

Tags: UK, design, web design, Branding, digital, advertising, Brochure

Bath

Marina

Theatre

Carne Grey Network: Scotiabank '27.8% The Fairest Discount'

Agency: Carne Grey Network

Client: Scotiabank

Date: March 2017

Perú is one of the worst-ranked countries with respect to the gender wage gap in South America. The actual wage gap is 27.8%.

To spark a conversation about this topic Scotiabank and Carne Network Grey created a campaign using that same percentage women don't receive, and made it into a discount just for women's day.

Women were encouraged to use their Scotiabank cards at affiliated businesses. The campaign was communicated through digital media, and through affiliated businesses.

Credits:

Agency: Carne Network Grey
Creative Directors: Jose Rivera y Pierola / Piero Oliveri
Copywriter/Art Director: Joaquín Belaunde
Copywriter/Art Director: Frank Martí
Account Team: Ivanna Chavez / Vannesa Graham
Agency Producers: Kathy Santillana / Renzo Merk
Production Company:Fértil
Director: Santiago Chávez
Producers: Tarek Kahhat, Matías Mendelevich
Audio Company: Sordo

Tags: Peru, digital, advertising

27.8% The Fairest Discount

Arnold Worldwide: Brown-Forman 'Gentleman Jack spot'

Agency: Arnold Worldwide

Client: Brown-Forman

Date: June 2017

Hardworking. Genuine. Humble. Just a few words to describe the people of Lynchburg, Tennessee and whiskey makers in the Jack Daniel Distillery. But why not these words? Fashionable. Refined. Polished.

Brown-Forman and Arnold Worldwide are launching a new integrated effort in support of the Gentleman Jack premium Tennessee Whiskey brand, with the goal of introducing and increasing trial among Jack drinkers.

The campaign makes the point that even though Gentleman Jack is a step up in refinement, it’s still from the same people who make Jack Daniel’s, and it’s still made for friends of the brand. Launched nationally on June 5, 2017, the multi-channel effort comes to life through TV, print, influencer partnerships and social media.

Directed by Malcolm Venville, the national TV spot is reminiscent of a “Vanity Fair” photo shoot and features the actual distillery workers from Lynchburg, TN, dressed to the nines and looking distinguished among their usual surroundings. The film reminds viewers that even though they take the time to mellow the Tennessee Whiskey for Gentleman Jack twice, the first and foremost ingredient is, as always, the very genuine people of Lynchburg.

Credits:

Wade Devers – Managing Partner, Executive Creative Director – Arnold Worldwide
Chris Valencius – SVP, Creative Director/Art Director – Arnold Worldwide
Gregg Nelson – VP, Creative Director/Copywriter – Arnold Worldwide
Jack Miller – Copywriter – Arnold Worldwide
Jon Drawbaugh – Director of Integrated Production – Arnold Worldwide
Ingrid Adamow – Integrated Producer – Arnold Worldwide
Julie Powell – Print Producer – Arnold Worldwide
Jake Williams – Assistant Broadcast Producer – Arnold Worldwide
Anne Joynt – Business Affairs – Arnold Worldwide
Jessica Newton – Social Content – Arnold Worldwide
Kyle Beaudouin – Social Content – Arnold Worldwide
Vaughn Allen – Planner – Arnold Worldwide
Paul Nelson – Marketing– Arnold Worldwide
Mallory Brannan – Marketing – Arnold Worldwide

Tags: United States

Gentleman Jack spot

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Creative Works featuring VCCP, The Leith Agency, Bray Leino, Publicis Italy and more

June 12, 2017, 12:30 am

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Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.

We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 19 June.

For project information, credits and more click on the project to expand to full screen for credits submit online via our online form.

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

BETC Paris: Aides 'Fight HIV with passion'

Agency: BETC Paris

Client: Aides

Date: June 2017

As a longstanding partner of the anti-AIDS NGO, BETC collaborates once again with AIDES for the Fashion Charity Sale.

The sale will take place from 9-11 June in Les Magasins généraux, the new office building of the advertising agency in Pantin, in the suburbs of Paris.

The theme of this edition ‘Fight HIV with Passion’ is illustrated by a powerful ad campaign shot by photographers Nick&Chloe.

A selection of the brands that have donated pieces for the sale, where clothing and accessories will be sold at up to -70%: Acne Studios, Balmain, Christian Louboutin, Dr Hauschka, Vanessa Bruno, Ami Alexandre Mattiussi, Jerôme Dreyfuss, Sonia Rykiel, Sandro, Zadig&Voltaire.

Credits:

Executive creative director: Stephane Xiberras
Creative supervisor: Julien Deschamps
Copywriter: Lucas Bouneou
Art director: Vincent Lesne, Sophian Bouadjera
Assistant art director: Bastien Sabot
Photographer: Nick&Chloe

Tags: Europe

True North : National Gallery Ireland 'National Gallery Ireland Rebrand '

Agency: True North

Client: National Gallery Ireland

Date: June 2017

Brand consultancy True North has unveiled its rebrand of the National Gallery of Ireland, the home of the national collection of European and Irish fine art.

The new visual identity features a bold, distinctive graphic symbol inspired by the gallery’s initial letterform ‘N’ and incorporates a stencil typeface inspired by engravings from its iconic building.

The simple but iconic marque is a useful brand device to communicate the breadth and diversity of National Gallery of Ireland, allowing the juxtaposition of words and images to really communicate the gallery’s offer, now and in the future.

Credits:

Victoria Pinnington: Senior Designer: True North
Ady Bibby: Creative Director: True North

Tags: Europe, design, Branding, Graphic Design

Cavalier Communications / freuds / London & Partners: London Tech Week 'London Tech Week #LondonIsOpen'

Agency: Cavalier Communications / freuds / London & Partners

Client: London Tech Week

Date: June 2017

With Europe’s largest festival of technology, London Tech Week, taking place from 12-16 June, the following film was created in collaboration with the Mayor of London, Sadiq Khan, to spread the message that London is Open to the technology sector.

Credits:

Cavalier Communications / freuds / London & Partners

Tags: UK

Main film

The Leith Agency: IRN-BRU 'Unbelievable'

Agency: The Leith Agency

Client: IRN-BRU

Date: June 2017

Irn Bru has revealed a nationwide campaign in support of its latest variant, Irn Bru Xtra; the first permanent Irn Bru product to be released in 35 years.

Made with extra Irn Bru taste but no sugar, Irn Bru Xtra was launched in Scotland in early September and is already proving popular with consumers.

The new campaign, created by Leith, builds on the insight that consumers believe sugar free soft drinks don't have as full a flavour. The creative, which plays off this, features a new 30 second TV ad supported by the line: “No Sugar, Tastes Amazing. Unbelievable Stuff.

The heavyweight UK wide TV campaign was planned and bought by phd north.

Credits:

Head of Leith: Ed Brooke

Creatives: Jim Swan, Sam Muir

Director: Seb Cardinal

Producer: Mindseye

Additional Credits: MTP

Tags: UK

Saatchi & Saatchi London: Direct Line 'The Emergency Hotel '

Agency: Saatchi & Saatchi London

Client: Direct Line

Date: May 2017

Direct Line has launched a campaign in support of its latest home proposition, which finds customers a suitable hotel within one hour, if their home is left uninhabitable after a house fire. The Emergency Hotel TVC will blaze onto screens this evening during Coronation Street and then run within other mainstream programmes such as Gogglebox on Friday.

Created by Saatchi & Saatchi London, the campaign will also run across radio, social and digital. The digital will include a real-time digital fire display, alongside creative on Instagram and Facebook focusing on Direct Line as 'The Fixer'. This is the first time Direct Line has used 9x16 formats for video on social platforms, with the advert taking over the entire screen in portrait orientation.

The social media creative and PR activity will also be supported internally by Direct Line’s in-house team, who will use Facebook 360 and animated infographics to bring to life the threat posed by house fires across the UK.

Direct Line is the only insurance provider that offers customers a suitable hotel if they are unable to stay in their home after a house fire within one hour of them reporting their claim, giving them somewhere to rest, recuperate and recover from their ordeal.

Credits:

Adam Chiappe - Creative Director - Saatchi & Saatchi
Rob Potts - Executive Creative Director - Saatchi & Saatchi
Andy Jex - Executive Creative Director - Saatchi & Saatchi
Ben Mills - Creative - Saatchi & Saatchi
Matt Butterfield - Creative - Saatchi & Saatchi
David Gray - Director - Outsider

Tags: UK, advertising, digital, Direct Line, Radio, TV Advert

Direct Line Emergency Hotel Advert

TBWA\London: Lidl UK 'Lidl Toujours'

Agency: TBWA\London

Client: Lidl UK

Date: May 2017

Lidl UK features real-life mums in its latest advert created by TBWA\London. The campaign debuted during the ad breaks of ITV’s Britain’s Got Talent, reaching an estimated 1.8 million viewers across the UK.

The creative, which features mums and babies cast from the Mumsnet community, highlights Lidl’s Baby Essential products, focusing specifically on the high-quality nappies from the supermarket’s Toujours range, which have won a number of awards with Mumsnet, Mother & Baby and Good Housekeeping Insitutute.

The ad tells the real story behind a group of mums advocating Lidl’s Toujours range, and opens up with one mother bouncing her baby on her lap, referring to the low cost of Lidl’s nappy range, priced from just £1.15 for a pack of 24. Viewers then watch two other mums claiming that they also use Lidl’s nappy range because they do the job well and are cost effective.

It builds on Lidl’s previous ‘Big On Quality, Lidl On Price’ campaign, which directly compares Lidl’s products with those of its supermarket competitors, highlighting their quality and value. It’s clear that the best advice mums can get when it comes to their babies, is from other mums, reinforcing Lidl’s quality and value credentials through the eyes of real parents in the ad.

Credits:

Andrew Mcevoy - Creative - TBWA\London
Alessandro Perri - Creative - TBWA\London
Leigh Gilbert - Creative Director - TBWA\London
Scott Andrews - Creative Director - TBWA\London
Eve McDonald - Assistant Producer - TBWA\London
Maria Coyle - Account Manager - TBWA\London
David Owen - Business Director - TBWA\London

Marc Ingham - Director - You Are Here
Jeremy Goold - MD & Exec Producer - You Are Here
Simon Ashen - 1st AD - You Are Here
Ian Murray - DOP - You Are Here

Jake Saunders - Producer - Unit
Simon Astbury - Senior Colourist - Unit

Tags: UK

Lidl's Baby Range

Bray Leino: I heart Wines 'I heart Wines'

Agency: Bray Leino

Client: I heart Wines

Date: June 2017

In a cluttered, complicated, sometimes even pretentious category, i heart Wines has a compelling proposition: reliably delicious, varietal-led wines that speak your language and won’t break the bank.

What’s not to love?

Not much, it turns out. Since launching in 2011, the brand’s impressive sales have rocketed them into the top 20 UK wine brands, but despite this success, brand awareness remained low. i heart came to Bray Leino for a campaign that would grow the love in 2017 and beyond.

The audience, women in their late 20s, tend to choose their wine right there in the aisle, based on price and varietal. i heart scores highly on impulse buys because products like i heart Pinot Grigio and i heart Prosecco cleverly simplify this decision.

And hence the insight: i heart Wines is for people who know what they love.

From this, we developed a beguilingly simple idea that plays off the brand name, raising awareness without compromising on charm.

Credits:

Chief executive officer: Kate Cox

Marketing manager: Lucy Auld

Tags: UK

CSM Sports and Entertainment: Land Rover 'Land Rover's 'Tracking the Lions''

Agency: CSM Sports and Entertainment

Client: Land Rover

Date: June 2017

Land Rover is a principal partner of the British and Irish Lions tour to New Zealand, and together they are producing an exclusive content series; ‘Tracking The Lions’, that will take rugby fans inside the Lions tour.

In the second installment of ‘Tracking The Lions’, British and Irish Lions legend Will Greenwood meets George North to talk through everything from musical roommates on tour, putting the All Blacks on a pedestal, Sam Warburton’s love affair with bicep curls and the Lions chances on tour in New Zealand.

Through the help of its ambassadors, Land Rover will give viewers the chance to hear from players who have pulled on the famous Lions jersey, shed light on what it means to be a Lion and provide undiluted insight into life on tour.

Credits:

CSM Sports and Entertainment - Land Rover's sponsorship agency
Land Rover - Client
British & Irish Lions - Rights Holder
George North - Land Rover ambassador - Northampton Saints and Wales
Will Greenwood - Land Rover ambassador - Rugby World Cup winner with England

Tags: UK, digital

Tracking the Lions: Will Greenwood and George North

Publicis Italy: City Council of Fucecchio 'Local Heroes of Fucecchio'

Agency: Publicis Italy

Client: City Council of Fucecchio

Date: April 2017

Italy has around 6,000 small villages where everything speaks of the country identity and local life. From the buildings to the small shops, everything shapes the local unique personalities, except the streets. Most of their names have nothing to do with local history and are repeated in every village.

For this reason the City Council and the Municipality of Fucecchio, a small village in the heart of Tuscany, launched Local Heroes, a project to replace the initial street names with local living personalities who had a crucial role in their community recent history.

Residents of Fucecchio propose their personal hero via a dedicated microsite, choosing a street from Google Maps and submitting his story with a video, pictures and written content.

The most admired personalities give their names to the village streets and will be remembered forever. The project started during the first days of April thanks to a video call-to-action that activated people of Fucecchio trough local social media pages. The inauguration of the first streets were held 22-23 April.

Close to road signs, people can unlock Local Heroes stories on their smartphones thanks to Estimote beacons through Google Nearby technology.

Credits:

Publicis Italy
Executive Creative Director: Bruno Bertelli

Executive Creative Director: Cristiana Boccassini

Creative Director & Art Director: Giovanni Settesoldi

Creative Director & Copy: Cristiano Tonnarelli

Digital Creative Director: Massimo Guerci

Copywriter: Albertina Coacci

Digital Art Director: Dario Citriniti

Account Supervisor: Filippo D’Andrea

Digital Project Manager: Vittorio Cafiero

Agency Producer: Maria Vittoria Ceresoli

Agency Producer: Jonathan Grassi

Director: Davide Agosta

Director: Riccardo Paoletti

Photographer: Luca Palatrasi

Editor: Roberto De Vita

Editor: Romina Bagatin

DIGITAL PRODUCTION COMPANY
Baroque Worldwide | Creation + Production

Ali Mansoor – CEO & Executive Producer
Kerem Iseri – Digital Producer
Baroque Design and Development Team

Tags: Europe, advertising

Local Heroes - Fucecchio

Sky Sports : Summer of Sport 'Sky Sports launch #MySummerofSport Campaign '

Agency: Sky Sports

Client: Summer of Sport

Date: May 2017

Sky Sports has launched #MySummerofSport to kick off the biggest ever sporting summer on Sky.

The social campaign encourages sports fans from around the country to post and share pictures of where they are watching the big events over the summer. It is designed to engage the nation in sport this summer, encouraging them to watch the pros and give it a go themselves.

The summer is set to be a scorcher with action from the British and Irish Lions Tour to NZ, ICC Champion’s Trophy, Women’s Cricket World Cup, The Open, Formula One and much more.

Credits:

Kirsty Gallagher - Sky Sports News
Natalie Pinkham - Sky Sports F1
Sean Fitzpatrick - Sky Sports Rugby
David 'Bumble' Lloyd - Sky Sports Cricket
Andrew 'Beef' Johnson - Golf

Tags: UK, design, Sky Sports

St Luke's: Aunt Bessie's 'Us or Them'

Agency: St Luke's

Client: Aunt Bessie's

Date: June 2017

St Luke’s is delighted to share its latest work with Aunt Bessie’s – unveiling the launch of its vegetable chip range. Made from parsnips, carrots and sweet potato, this new product is a category first and is a low carb alternative to the potato chip – and also counts as one of your 5-a –day.

This campaign stars the brand ambassadors Margaret and Mabel, in what appears to be their last outing with the brand. The campaign follows the duo as they are being filmed making their latest advert for Aunt Bessie’s and they discover, much to their disgust that the chips they are selling are not potato chips, but vegetable chips. Outraged, Margaret leaves the set announcing ‘either they go, or we do”. The multi media campaign, which also features short form content, goes on to show the duo sabotaging the chips being prepared and spraying graffiti on outdoor posters. Is this the end of the line for Britain’s most famous grannies?

Directed by Sye Allen, through Apostle, this activity runs across ITV broadcast and digital channels, as well as VOD and social media. The lead advert launches during the final of Britain’s Got Talent on Saturday 3 June on ITV, followed by a subsequent 10” spot during Britain’s Got More Talent on ITV2. The rest of the campaign will roll out across social and VOD during June.

Credits:

Executive creative director: Al Young

Creative: Marcus Smith, Tom Hopkins

Additional credits: Agency producer: Chloe London

Planner: Dan Hulse

Business lead: Eva Philipps

Account director: Joanne Hill

Media agency: Vizeum

Production company: Apostle

Director: Sye Allen

Editor: Sye Allen

Grade: Henri Pulla @ CCVFX

VFX producer: Ian Harland

VFX supervisor: James ‘Krispy’ Cornwall

Music track: Grieg – Morning (Peer Gynt)

Audio post production: Grand Central

Tags: UK

Clubhouse Studios: Clubhouse Studios '86½ Years'

Agency: Clubhouse Studios

Client: Clubhouse Studios

Date: May 2017

86½ years reimagines the celebrated photography journal by independent East London publisher, Hoxton Mini Press. Eye-tracking technology combines with beautiful interactions, photography and original sound design to draw you into the world of two unlikely strangers that changed each other’s lives.

Credits:

Will Orrock - Managing Partner - Clubhouse Studios
Dan Coppock - Co-Founder & UX Director - Clubhouse Studios
Rory O'Connor - Creative Partner - Clubhouse Studios
Nick Mulley - Co-Founder & Design Director - Clubhouse Studios
Josh Noble - Delivery Director - Clubhouse Studios

Tags: UK, digital, design, website, interactive, Creative Technology, web design, photography, innovation, Digital/Web

Introduction Film

Leo Burnett Italy: Samsung Electronics Italy 'Samsung Wemogee '

Agency: Leo Burnett Italy

Client: Samsung Electronics Italy

Date: April 2017

Samsung Wemogee was created to restore the possibility for aphasia sufferers to communicate easily and quickly with their friends and family. In fact, Samsung Wemogee performs a dual function: for chatting with people far away and communication support for face-to-face interactions.

Through the translation of text to emoji and vice versa, the app allows the person affected with aphasia to communicate only through images. Samsung Wemogee is based on a library of more than 140 phrases: in collaboration with a team of speech therapists, a list of the most common phrases in informal chat was defined, relating to basic needs as well as to their emotions.

These words were then translated into logical sequences of emojis.
Aphasic patients identify what they want to communicate through a panel of exclusively visual options, sending the chosen sequence of emojis to the non-aphasic recipient. The non-aphasic user will receive the message in text form and can then reply using written words.

Credits:

Advertising Agency: Leo Burnett, Italy
Executive Creative Directors: Francesco Bozza, Alessandro Antonini
Creative Director / Copywriter: Nicoletta Zanterino
Innovation Director / Head of Art / UX Designer: Mattia Montanari
Art Director / Creative Technologist / UX Designer: Stefano Knoll
Project Manager: Andrea Castiglioni
Brand Leader: Bruno Borsetto
Account Director: Carlotta Piccaluga
Account Executive: Francesca Ajelli
Producer: Alessandra Caldi
Developers: 3x1010
Production Company: Basement HeadQuarter
Director: Vittorio Bonaffini
Audio Production Company: BKM Production
Original Music: Fabio Gargiulo

Tags: Europe, design, digital, Mobile App Development, Branding, corporate, UX, App design and development

Samsung Wemogee

Barclaycard : Barclaycard 'Start something new idents '

Agency: Barclaycard

Client: Barclaycard

Date: June 2017

Barclaycard is launching a new nationwide television idents campaign on Channel 4, to show consumers how easy it is to start something new by making a simple purchase.

For over 50 years Barclaycard has been helping people buy and sell and with every £1 in every £3 spent through Barclaycard, the brand is, through a unique ident partnership with C4, encouraging Brits to take the first step to start something new - whether it be taking up a sport or learning a new skill.

From 5 June, the 12-month campaign will appear before Channel 4’s Inspired Living strand of programming, which includes popular shows such as Body Coach, Super Shoppers and Food Unwrapped and will be encouraging people to focus on the purchase they need to help them get started.

The Barclaycard idents feature people beginning something new and we learn about the barriers in their way and ultimately, reveal the object that motivates them to get started - an old car to help make a dent in the banger racing world, shoes that can help get to grips with rock climbing and record decks to give DJing a spin.

Credits:

Andrew Hogan - Global Head of Brand Strategy - Barclaycard

Tags: UK

VCCP: Suzuki 'Suzuki Swift - 'The Swift List''

Agency: VCCP

Client: Suzuki

Date: June 2017

Kevin Thomas has directed the launch commercial for the new Suzuki Swift through Thomas Thomas Films. Shot in and around Lisbon, the film is accompanied by a track called ‘Baby baby’ by the Tropkillaz.

The campaign launches with a 60-second spot followed by 30-second and a series of 10- and 6-second cut downs.

The campaign, 'The Swift List', is a twist on the traditional bucket list, all the things you could do in your Swift. We see various people enjoying their Swift in an array of unexpected ways. In one scene people are playing musical doors with a Swift, a twist on the classic game. In another a man creates his own theatre by shining headlights onto a wall and uses hand puppetry to create shadowy figures that his girlfriend interacts with. And in another a couple watch a film at a drive in, with a difference. They're simply parked outside their house watching a film on a TV pointed out of their kitchen window.

Credits:

Suzuki Europe - Client

VCCP - Agency
Hugh Todd - Creative Director - VCCP
Veryan Prigg - Associate Creative Director - VCCP
Kieran Knight - Associate Creative Director - VCCP
Becky Grove - Agency Producer - VCCP
Agathe Marian - Planner - VCCP
Jonathan Armstrong - Business Director - VCCP
Hayley Gilson - Account Director - VCCP
Louise Sully - Account Manager - VCCP

Thomas Thomas Films - Production Company
Kevin Thomas - Director
Trent Simpson - Producer
Philippa Thomas - Executive Producer
Bob Pender - Hughes - DOP

Scot Crane - Editor - The Quarry
Post Production - The Mill
Seamus O'Kane - Colourist - The Mill

Sam Ashwell - Sound - 750 mph
Wave Music - Music Consultant

Tags: Europe, advertising, TV & Radio Production, Vehicle

BrandOpus: 9NINE 'Brand identity and packaging '

Agency: BrandOpus

Client: 9NINE

Date: June 2017

9NINE has unveiled a new identity and packaging for their range of healthy snacks with the help of leading strategic brand packaging design agency BrandOpus.

Originally named ‘9Bar’, the brand needed to elevate itself from a single product format to a brand that can offer a wider portfolio of products to a more mainstream audience.

Through the re-design, we defined a single minded Masterbrand approach with a bespoke brand colour to achieve standout, excitement and impact in a multi-coloured and cluttered category. A symbolic ‘9’ has been created as the icon for the brand, reflecting the idea of potential, growth and energy, and a brand tone of voice has been developed that communicates the key benefits and attributes of seeds – that sits at core of all products.

As a part of the re-design, 9NINE has re-launched their core bars and created an innovative range of great tasting snacking options - Seed Fusions and Seed Bombes, with further ambition to expand into new product development in the coming months.

Credits:

Chief creative officer: Paul Taylor

Tags: UK

Geometry Global: Colombia Ministry of Environment 'Posters for catching fishermen'

Agency: Geometry Global

Client: Colombia Ministry of Environment

Date: June 2017

The Lionfish is a beautiful but invasive and venomous species which is destroying the Caribbean ecosystem. Due to the danger it poses to both human and marine life, Colombia’s Ministry of Environment has spent 4 years trying to stop the spread of this threat. To date, a volume of literature has been published about the Lionfish and its impact on newly adopted environments, to help local communities understand the damage it can cause. But, fisherman travel light and, understandably, don’t carry Ministry literature on fishing trips. Our goal was simple: we needed more fishermen to join in the hunt for the Lionfish. We had to capture their attention and puncture myths surrounding the fish.

Following previous successful campaigns, we wanted to design something that was useful in more way than one… We created “Posters for catching fishermen”: beautifully designed posters explaining everything a fisherman needed to know: toxicology, how to treat a sting, where to find and capture the fish.

But our posters had a twist.

Each one was printed with an innovative perforation technique which meant, when pulled apart, they literally transform into a working lightweight bag or net that fisherman use to bring home their catch. In short, the posters performed a powerful practical fishing function too. As a result, information Colombian fishermen routinely ignored was transformed into constructive support they wanted to keep and use.

Credits:

Chief creative officer: Juan José Posada

General creative director Geometry Global Bogota: Edwin Pineda

Art director: Danilo Berzaghi

Creative director/copywriter: Nick Corbett

Additional credits: CEO: Sarah Todd (UK), Xavier Serrano (Bogota)

Graphic designer: Yan Cucco

Head of 3D design: Richard Hartle

3D designer: Kyle Dawney

Project manager: Charlotte Hall

Editor: Michael Friddle, Santiago Llano

Producer: Alejandro Ramiez

Photographer: Nicolás Galeano

Tags: World

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APAC Creative Work of the Week: BBDO Bangkok win with 'Hearing Rescue'

June 12, 2017, 8:07 pm

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Premium:

BBDO Bangkok together with Thai Health Promotion Foundation and Deaf Association of Bangkok has won APAC Creative Work of the Week with 'Hearing Rescue.'

The campaign, which created the world’s first hearing aid that not only amplifies sound, but can also detect the sounds of danger by turning the hearing device into a vibrating wrist band.

The device was developed from a normal hearing aid, adding a connecting piece that turns the hearing aid into a wristband. Built-in sound recognition will detect ‘danger’ sounds such as a siren, a barking dog or a fire alarm, and a minimum of 60 decibels will activate the vibrating function and alert the wearer.

BBDO Bangkok: Thai Health Promotion Foundation and Deaf Association of Bangkok 'Hearing Rescue'

Agency: BBDO Bangkok

Client: Thai Health Promotion Foundation and Deaf Association of Bangkok

Date: June 2017

BBDO Bangkok in partnership with the Thai Health Promotion Foundation and Deaf Association of Bangkok, have created the world’s first hearing aid that not only amplifies sound, but can also detect the sounds of danger by turning the hearing device into a vibrating wrist band.

According a survey amongst the hearing impaired in Thailand, the results show that 100% take out their hearing aid at night due to discomfort.

Recognising the dangers hearing impaired people face in the night, BBDO Bangkok created ‘Hearing Rescue’ – the world’s first hearing aid that alerts people to danger while they sleep.

Credits:

Tags: Thailand

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Singapore

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Isobar and Mudah.my launch campaign to turn goodbyes into good buys

June 14, 2017, 1:45 am

≫ Next: US Creative Works: Featuring HP, The Martin Agency, Y&R New York and more

≪ Previous: APAC Creative Work of the Week: BBDO Bangkok win with 'Hearing Rescue'

Premium:

Isobar and Malaysian online marketplace Mudah.my have teamed up to launch #GoodByeGoodBuy campaign for Hari Raya.

The video centres around a young Malaysian looking to sell off some of his old possessions to earn money for a new purchase, which will enable him return to his hometown for the festive season.

The campaign also launched a microsite for users to write ‘break-up letters’ to the items they wish to sell. The platform looks to inject fun into selling the pre-loved items, with users able to list and upload photos of the items they have ‘broken up’ with on Mudah.my and Facebook.

Andrew Pinto, head of marketing at Mudah.my, said: “This year, Mudah.my wants to reach out to and encourage young adults to declutter as well as give their unused items a second lease of life. The #GoodbyeGoodBuy campaign is an excellent opportunity for them to clear the things they are not using anymore, and to buy what they need.”

San Yen Liew, executive creative director of Isobar Malaysia, added: “Buying and selling online doesn’t need to be boring and transactional. We wanted this campaign to lend a little humour to the whole process. We also know people sometimes need a gentle push to let go of their items, so we had a lot of fun coming up with the concept of ‘breaking-up’.”

Isobar Malaysia: Mudah.my '#GoodbyeGoodBuy'

Agency: Isobar Malaysia

Client: Mudah.my

Date: June 2017

Isobar and Malaysia’s largest online marketplace Mudah.my has teamed up to launch #GoodByeGoodBuy campaign for Hari Raya.

The video centres around a young Malaysian looking to sell off some of hi around the point-of-view of a young Malaysian who wants to sell off some of his old possessions to earn money for a new purchase, which will enable him return to his hometown for the festive season.

The campaign also launched a microsite for users to write ‘break-up letters’ to the items they wish to sell. The microsite looks to inject fun into selling the pre-loved items, with users able to list and upload photos of the items they have ‘broken up’ with on Mudah.my and Facebook.

Credits:

Executive Creative Director – Liew Sanyen

Creative Group Head – Celestine Lau

Creative Group Head – Wong Chin Wei

Copywriter – David Lim

Tags: Malaysia, Isobar

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US Creative Works: Featuring HP, The Martin Agency, Y&R New York and more

June 14, 2017, 7:47 am

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FRED & FARID New York: HP Inc 'Dads & Daughters'

Agency: FRED & FARID New York

Client: HP Inc

Date: June 2017

HP has been making great strides in its push towards a diverse and equal workforce. Its ongoing campaign to bring awareness to unconscious bias makes the tech company a champion for diversity.

In its latest video in the 'Reinvent Mindsets' series, HP tackles gender bias through a powerful video pairing fathers and daughters talking about the tough process of job interviews. ‘Dads & Daughters’ pairs fathers and daughters having one-on-one discussions. The dads were asked to read generic interview tips for women that had been found online and talk about them with their daughters. As the dads read they spark a discussion about bias, strength and individuality.

The video hits home about the gender biases still rampant in hiring, especially in the tech industry, something HP is overcoming by its efforts.

Credits:

Creative Director: Laurent Leccia

Brand supervisors: Antonio Lucio, Karen Kahn, Lesley Slaton Brown, Tom Suiter

Agency Supervisors: Fred & Farid, Francois Grouiller, Lisa Rosario, Amanda Hellman

Tags: North America, US Creative Works, HP

Dads and Daughters

The Martin Agency: Geico 'Side Effects'

Agency: The Martin Agency

Client: Geico

Date: June 2017

The 'It’s What You Do' platform for Geico by The Martin Agency has been a long-term success for the insurance company. It's latest holds to the high standards of the series.

The new 30-second TV spot’s premise, “If you’re Boyz II Men, you make anything sound good” has the actual Boyz in a pharmacy to sugar-coat one customer’s impending side effects from her medication. They sing in perfect three-part harmony about side effects like "dizzyness, nausea...and chronic flatulence".

There is also additional content of the Boyz sharing all kinds of bad news.

In addition, Geico will be hosting a Facebook Live event where Boyz II Men will sing your custom “Bad Newz” message right from the FB comments section, all in real time the day of the event on June 25 at 4pm ET.

Credits:

Agency - The Martin Agency

Client - Geico

Tags: United States, US Creative Works

Y&R New York: Dell 'Digital Transformation'

Agency: Y&R New York

Client: Dell

Date: June 2017

Everyone thinks digital transformation in companies just magically happens. Like devices just start instantly talking to each other and cloud infrastructures appear out of thin air, but that couldn't be farther from the truth. It takes hard work, dedication and really smart people to get it all done. And it's what Dell Technologies does every day.

So Dell Technologies created a new social campaign with Y&R New York that humorously proves the point. In each scenario, a powerful, magical being (or beings) has been hired by a business to make digital transformation happen. Unfortunately, in each case, their formidable powers prove thoroughly ineffective at getting the job done.

Credits:

Dell Technologies
Chief Marketing Officer - Jeremy Burton
SVP Global Brand and Creative - Liz Matthews
Director Brand Strategy and Advertising - Rachael Henke
Brand Strategy and Advertising – Tamara Hernandez

Y&R
Global Executive Creative Director - Christian Carl
Global Creative Director - Thomas Shim
Copywriter, Creative Director - Justin Ebert
Executive Producer - Bobby Jacques
Content Producer - Nicole Lederman
Sr Business Manager- Maggie Diaz
President, Global Technology & Business Practice - Joe Rivas
Group Account Director - Rachel Krouse
Account Director- Heather Hosey
Account Executive- George Rainaldi
Strategic Planning Director - Jenna Rounds

MediaCom
Managing Partner, Global Account Director - Sue Davidson
Global Group Strategy Director - Guilhem Tamisier
Partner, Media Director - LaShena Huddleston

Production Company - Tool of North America
Director - Shawn Z
Managing Partner, live action - Oliver Fuselier
Executive Producer - Robert Helphand
Line Producer - Dennis Beier

Edit House - Cosmo Street
Editor - Lawrence Young
Producer - Vietan Nguyen
Producer - Anne Lai

Tags: North America

gyro: Grant Thornton International 'Status Go'

Agency: gyro

Client: Grant Thornton International

Date: June 2017

Accounting firm Grant Thornton recently hired Gyro as its agency of record to help it effectively communicate its worldview and more strongly position the brand as one that isn’t afraid to challenge the status quo.

Because of this, Grant Thornton also chose to focus its efforts on branding itself as a sort of “antagonist of the status quo.”

Last month, the brand unveiled a video called ‘Status Go’ that is currently being used internally to rally employees around its future ambitions. This has expanded to a print campaign.

Credits:

Executive Creative Director: Doug Kamp

Creative Director: Ted Wahlberg / Andy Mamott

Art Director: Stuart Confer / Matt Olson

Copywriter: Justin Horrigan

President: Mike Hensley

Account Director: Barb McDonald

Account Supervisor: Stephanie Ragonese

Project Manager: Tom Sanpakit

Head of Strategy: Mark Witthoefft

Integrated Brand Strategy Director: Adrienne Houghton

Director of Content + Community: Lindsay Baish

Media Director: Diane VorKeller

Director of Digital Delivery: Vic Emond

Production Director: Natalie Snyder

Tags: North America

La Comunidad: LALCEC (Liga Argentina de Lucha Contra el Cáncer or the Argentinian League Against Cancer 'Prejudices'

Agency: La Comunidad

Client: LALCEC (Liga Argentina de Lucha Contra el Cáncer or the Argentinian League Against Cancer

Date: June 2017

La Comunidad, the Buenos Aires office of innovative, cross-cultural agency the community has launched a new campaign for LALCEC (Liga Argentina de Lucha Contra el Cáncer or the Argentinian League Against Cancer).

The spots and print ads of the skin cancer awareness campaign entitled “Prejudices” focus in on three ethnic groups – black people, Muslims and Latinos – and use racially prejudiced language to describe what appears to be the people as the camera zooms in towards them.

"They're cruel, they're capable of the worst. They're a threat that knows no boundaries," says the voiceover in the Muslim spot.

Meanwhile the Latino execution says: "They arrive without permission and take everything you have."

"Their color, their appearance... There are plenty of reasons to be suspicious," says the spot featuring a young black man in a hoodie.

However, as the camera zooms in closer, we see that it's actually focusing in on a mole – and we realize that the language is being used to describe skin cancer.

“Nowadays, there are more prejudices in the world than ever before; prejudices that harm our society. But with the Argentinian League Against Cancer, we found the only prejudice that can actually save our lives: prejudice against moles,” said Jose Molla, founder and chief creative officer at the community. “While the campaign seems deeply provocative, and we're sure it could offend some, we wanted to make sure people don't ignore the symptoms of skin cancer.”

Credits:

Campaign: “Prejudices” – Black, Latino, Muslim
Agency: La Comunidad
Executive Creative Directors: Ramiro Raposo, Fernando Sosa
Creative Directors: Rodrigo Greco,Mariano Gamba
Creative Team: Augusto Callegar, Pedro Mezzini
Group Account Director: Sebastián Díaz
Account Executive: Catalina Gay
Director of Production: Ramiro Capisto
Production Assistant: Sebastián García

Production Company: Austria
Director: Sebastían Sanchez
Executive Producer: Juan Manuel Menvielle
Director of Photography: Juan Costamagna
Wardrobe: Lucia Beruti, Delfina de Forteza
Post Producción: Ignacio Parodis

Sound: Porta Estudio
Editor: Ignacio Parodis

Music: Happy Together

Client: Lalcec
Executive Director: Diego Paonessa

Tags: Argentina

Hill Holliday: Bank of America 'MLB #MemoryBank'

Agency: Hill Holliday

Client: Bank of America

Date: June 2017

As part of its #MLBmemorybank program, Bank of America, the official bank of the Boston Red Sox, sought to help introduce Chris Sale to Red Sox Nation with the help of teammates David Price and Steven Wright.

In partnership with agencies Hill Holliday and Octagon, Bank of America surprised local Boston fans with free ice cream – but not before having some fun. In classic, “Who’s-on-first” style, the players used their last names to playfully confuse their audience of ice cream-craving kids.

Fans were invited to join the Red Sox pitchers at Fenway for this one-of-a-kind experience.

The video launched June 8 and is being distributed across Bank of America, MLB, Red Sox, and player’s social media channels as well as MLB.com and Redsox.com.

Credits:

Tags: United States

Wieden+Kennedy: Nike 'Debate This'

Agency: Wieden+Kennedy

Client: Nike

Date: June 2017

A new Nike spot that broke right after the NBA's final game five buzzer, celebrating the Golden State Warriors' NBA Championship.

Many have questioned Kevin Durant's tenacity, leadership and winning ways, as they do in the spot. One thing that can't be debated: he's now a world champ.

Credits:

CLIENT

Nike

PROJECT NAME

Debate This

W+K PORTLAND

Creative Directors

Alberto Ponte, Ryan O’Rourke

Interactive Director

Dan Viens

Copywriter

Josh Bogdan

Art Director

Pedro Izique

Integrated Production Director

Matt Hunnicutt

Senior Integrated Producer

Jake Grand

Production Assistant

Candice Harbour

Account Team

Shinya Kamata, Simone Jackson, Erik Wade, Chris Willingham

Media/Comms Team

John Furnari, Emily Graham, Anthony Holton, Danny Sheniak

Strategy

Reid Schilperoort, Nathan Goldberg, Andy Lindblade

Business Affairs Manager

Dusty Slowik

W+K Studio

Tim O’Brien, Deb Lee

Creative Management

Emily Norman

PRODUCTION

Production Company

Anonymous Content

Director

Tim Godsall

Executive Producer

Eric Stern

Line Producer

Brady Vant Hull

Director of Photography

Darko Suvak

EDITORIAL

Editorial Company

Arcade

Editor

Geoff Hounsell

Assistant Editor

Laura Sanford

Post Producer

Managing Partner

Executive Producer

Alexa Atkin

Damian Stevens

Crissy DeSimone

VFX, Design & Colour: The Mill

Exec Producer

Production Coordinator

Anastasia Von Rahl

Alana Giordano

Lead Artist

John Shirley

Flame Artist

Phil Millberger

Executive Producer, Colour

Colourist

Colour Producer

Thatcher Peterson

Adam Scott

Diane Valera

Producer

Alana Giordano

MUSIC + SOUND DESIGN: Barking Owl

Sound Company

Music Sweetening

Houston Fry

Sound Designer

Morgan Johnson

Producer

CD/Partner

Ashley Benton

Kelly Bayett

MIX

Mix Company

LIME Studios

Mixer

Zac Fisher

Executive Producer

Susie Boyajan

Tags: United States

Stept Studios: Oakley 'One Obsession #CantStop'

Agency: Stept Studios

Client: Oakley

Date: June 2017

Oakley continues its One Obsession #CantStop campaign, featuring Bubba Watson, PGA golfer and two-time Masters Champion.

The latest release from Oakley, premiering during the week of the 2017 US Open Championship, highlights Watson’s unique personality, showing how he lives his obsession on and off the course.

The multi-channel brand campaign includes broadcast, digital, social, advertising, retail and an enhanced experience on oakley.com/one-obsession. Watson’s One Obsession 30-second television spot will debut Saturday, June 17 on FOX during round three of the 2017 US Open Championship.

The campaign showcases how the golfer keeps his creativity fresh.

The One Obsession #CantStop campaign embraces athletes, professional or amateur, that approach sport as an obsession to wear proudly, 24/7. Bubba Watson is the latest in a line of world class talent to show their obsession, following Julian Wilson, Pro-Surfer; Mark Cavendish, Pro-Cyclist; Valentino Rossi, MotoGP Legend; Maverick Viñales, MotoGP Rookie; and Chas Christiansen, Urban Cyclist.

Credits:

Brand: Oakley
Lead Creative Agency: Stept Studios
Oakley Lead: Chasen Marshall, Global Product Content Manager
Filming Location: Pensacola, Florida
Athlete: Bubba Watson

Tags: United States

Mercado McCann: Philco 'Euthanasia'

Agency: Mercado McCann

Client: Philco

Date: June 2017

Mercado McCann, the Argentinian ad agency led by Martin Mercado, gently taps into the controversial concept of euthanasia to create its first campaign for Philco home appliance brand.

Credits:

Client: Philco.

TVC: Euthanasia

General creative directors: Martin Mercado / Darío Rial / Diego Tuya.

Creative directors: Nicolás Massimino, Nicolás Ochoa

Client service: Agustín Coste/ Agustín Castellanos/ Sofía Medina.

Agency Production: Agustín Borgognoni/ Felipe Calviño.

Production house: Landia

Film direction: Julián Fernandez

Art direction: Camila Perez

Executive production: Adrián D´Amario

Producer: Lucio Fiorentini

Photography direction: Mex Ledesma

Editing: Michelle Gualda

Post-production: Sergio Pickelny

Sound production: Elefante Resonante

Music Band: Papa Music

Client approval: Marcelo Romeo

Tags: Argentina

Riley Hayes: Dunwoody College of Technology 'Support Group for the Suddenly Successful'

Agency: Riley Hayes

Client: Dunwoody College of Technology

Date: April 2017

Dunwoody College of Technology is the oldest institution of its kind in the Upper Midwest. With a reputation for its applied-learning programs, Dunwoody delivers a 99% job placement rate.

To celebrate this feat, Riley Hayes created a web series featuring a satirical support group where recent grads tackle tough topics like coping with happiness, avoiding financial pitfalls, and other issues regarding their newfound success.

Credits:

Client: Dunwoody College of Technology
Agency: Riley Hayes
Production Company: THREEVOLTS

Tags: United States, digital, advertising, education, higher education, Social Video, Digital / social media, Social media campaign, film

Dunwoody Opens Doors

Living the Dream

Strictly Business

Your Success is Showing

All Smiles

The RLVNT Group: La Boliviana Ciacruz Seguros 'PROTECTED'

Agency: The RLVNT Group

Client: La Boliviana Ciacruz Seguros

Date: May 2017

In a category where everybody goes rational, LBC went emotional. The result: more than 110,000 views in less than a week.

When you are young there´s always someone to take care of you but when grow up you have to do it yourself and having an insurance of any kind is a great way to do it. This was the feeling LBC wanted to transmit to their potential customers and it is working well for the leading Bolivian insurance company.

Credits:

Advertiser: La Boliviana Ciacruz Seguros
CMO: Carmen Sánchez
Advertising Agency: The RLVNT Group
Creative Chairman & Founder: Henry Medina
Executive Copywriter: Aldo Gutiérrez
Art Director: Huascar Espinar
Graphic Designer: Gerson Chávez
Production Company: Makina Films
Executive Producer: Pedro Pablo Escobar
Director: Who
Executive Production Team: Carla Montaño – Liz Moscoso
Photography Director: Sebastián Fernandez
Production Coordinator: Paola Peñarrieta
Production Chief: Verito Galvis
Direction Assistant: Miguel Angel Ortega
Art Director: Valeria Garcia
Casting: Germán Jáuregui
Production Runner: Gabriel Villagomez
Makeup: Gustavo Díaz
Camera Assistant: Efrain Apaz
Second Camera Assistant: Rolando Rodríguez
Consume Designer: Viviana Aparicio
Electrical team: Javier Soliz – Franco Nogales – Silverio Alvis – Leonardo Rodríguez
Edition: Javier Cabrera
Animation: Marco Calabi – Jordan Gantier
Color: Javier Cabrera
Sound Design: Scapa Studio
Rental (camera): Cineartelapaz Bolivia
Rental (lights): Cineartelapaz Bolivia
Catering: Matias Soruco
Transport 1: Ladislao Alanes
Transporte 2: Ervin Cruz
Photo: Erick Fresco

Tags: Bolivia, advertising, digital, Branding

Protected

The Richards Group: A&W 'Caught On Snap'

Agency: The Richards Group

Client: A&W

Date: June 2017

The holy grail of fatherhood — cool dad status — is captured in this ad for A&W.

“Caught On Snap” features phone-wielding kids who spark social media envy capturing their dad's bold charisma in this new ad, encouraging consumers to "Bring Home The Root Beer".

Credits:

Client: A&W

Agency: The Richards Group
Producer: JR Dixon
Art Director: Andrew Harper
Writer: Lynn Bossange

Production Co: Honor Society
Directors: Cary Murnion & Jonathan Milott

Post: Lucky Post
Editor: Logan Hefflefinger
Assistant Editor: Juan Vargas
EP: Jessica Berry
Color: Neil Anderson
Finish: Tim Nagel
Audio Mix: Scottie Richardson

Tags: United States, advertising

Caught On Snap

Location:

North America

Secondary categories:

Creative

Topics:

US Creative Works

Main Image:

Boyz II Men for Geico

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BBDO Guerrero and The National Union of Journalists Philippines fight fake news on social media

June 15, 2017, 12:13 am

≫ Next: United by the 'Geep': BBDO and Vitasoy join in musical modern twist for VLT

≪ Previous: US Creative Works: Featuring HP, The Martin Agency, Y&R New York and more

Premium:

BBDO Guerrero and The National Union of Jounralists Philippines has teamed up to fight fake news on social media with a new tool called Fakeblok.

This chrome plug-in allows journalists to report and vet fake news sites, while blocking them on people’s newsfeeds

This effort was in response to fake news undermining the role of real journalists, as there are no current tools to detect fake news while 92% of people get their news from social media.

Since its launch a team of senior journalists from the Centre for Media Freedom and Responsibility have moderated and flagged over 2,000 stories, preventing 1.6m people from reading fake news, and the list is still growing.

“It’s part of our responsibility to call out fake news,” said Nonoy Espina, an editor for Interaksyon.com and a Director of the NUJP, “That’s something we have to work with, work against, and work to change.”

“False information spread through social networks is one of the defining problems of our age. This tool aims to provide journalists themselves the means to warn people against aggravating the problem by further spreading it in their networks,” said David Guerrero, creative chairman, BBDO Guerrero.

BBDO Guerro: The National Union of Journalists Philippines 'Fakeblok'

Agency: BBDO Guerro

Client: The National Union of Journalists Philippines

Date: June 2017

BBDO Guerro and The National Union of Journalists Philippines has teamed up to fight fake news on social media with a new tool called Fakeblok.

This chrome plug-in allows journalists to report and vet fake news sites, while blocking them on people’s newsfeeds

This effort was in response to fake news undermining the role of real journalists, as there are no current tools to detect fake news while 92% of people get their news from social media.

Since its launch a team of senior journalists from the Centre for Media Freedom and Responsibility have moderated and flagged over 2,000 stories, preventing 1.6mn people from reading fake news, and the list is still growing.

Credits:

Tags: Philippines

Location:

Philippines

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United by the 'Geep': BBDO and Vitasoy join in musical modern twist for VLT

June 18, 2017, 11:47 pm

≫ Next: Leo Burnett Malaysia and Tenaga Nasional celebrates Hari Raya with family comes first message

≪ Previous: BBDO Guerrero and The National Union of Journalists Philippines fight fake news on social media

Premium:

BBDO and Vitasoy have launched a new brand campaign for Vita Lemon Tea (VLT) 'Geep Unites Us All.'

Drawing from the insight that VLT’s multi-layered ‘Geep’ (bittersweet) taste is universally loved by the people of Hong Kong, a TV spot was created with different people using VLT ingredients as a component to the music.

One of the key elements of this campaign is a VLT app that allows consumers to fully appreciate the complex layers of VLT’s taste, through the world’s first AR music jam on a stage they are all familiar with – the VLT pack.

By scanning limited edition packs of VLT, users can uncover different performances from their favourite musicians, from solo renditions to group harmonies.

The campaign includes comprehensive coverage on-ground and in-store, and utilises digital as the key hub for the campaign.

“We constantly explore new means for our clients to better connect with their target audience. Consumers nowadays are looking for innovative ways to engage with brands that understand their needs,” said Frankie Luk, executive creative director, BBDO Hong Kong.

“This is a huge step for us in modernizing the VLT brand and much of it was down to how we could connect deeper with young consumers today and bring them closer together, building platforms for them to engage with us and explore their creativity. By providing ‘Geep’ with a new meaning and relevance, it spells exciting times for us moving forward,” said Andrew Li, marketing director, Vitasoy.

BBDO Hong Kong: Vitasoy 'Geep Unites Us All'

Agency: BBDO Hong Kong

Client: Vitasoy

Date: June 2017

BBDO and Vitasoy have launched a new brand campaign for Vita Lemon Tea (VLT).

Drawing from the insight that VLT’s multi-layered ‘Geep’ (bittersweet) taste is universally loved by the people of Hong Kong, a TV spot, was created with different people using VLT ingredients as a component to the music.

By scanning limited edition packs of VLT, users can uncover different performances from their favourite musicians, from solo renditions to group harmonies.

Credits:

Executive Creative Director: Frankie Luk

Associate Creative Director: Clara Ho

Senior Art Director: Kevin Cheung, Teri Ng

Art Director: Vince Cheung

Copywriter: Agnes Ho

Tags: Hong Kong

Location:

Asia

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Leo Burnett Malaysia and Tenaga Nasional celebrates Hari Raya with family comes first message

June 19, 2017, 1:53 am

≫ Next: Creative Works featuring W+K Amsterdam, Music, Impero and more

≪ Previous: United by the 'Geep': BBDO and Vitasoy join in musical modern twist for VLT

Premium:

Leo Burnett Malaysia and electric company Tenaga Nasional (TNB) celebrate Hari Raya with a reminder that family matters most.

The video titled, “Dugaan Raya Aida” (Aida’s Raya Woes) follows Aida who works in the city as she tries to overcome multiple challenges in preparing for her trip home to spend time with loved ones. She has to take on extra work at the office, earn extra income to meet the expectations of her family members, and make it home despite losing her bus ticket. Everything is stacked against her but she perseveres, and in the end reunites with a very forgiving family.

“Aidilftri is about strengthening relationships between family and friends. For this year’s Hari Raya, we seek to convey the message that relationship with family members is sacred and we should always value our time spent with them,” said Datuk Wira Roslan Ab Rahman, TNB chief corporate officer.

“Tenaga Nasional has always been about brightening people’s lives, and more so during the festive season. And we believe that this humorous take on what many Malaysians can relate to will put a smile on everyone’s face,” said Iska Hashim, group creative director, Leo Burnett Malaysia.

Leo Burnett Group Malaysia: Tenaga Nasional 'Aida's Raya Woes'

Agency: Leo Burnett Group Malaysia

Client: Tenaga Nasional

Date: June 2017

Leo Burnett Malaysia and Malaysian electric company Tenaga Nasional (TNB) celebrate Hari Raya with a reminder that family matters most.

The video titled, “Dugaan Raya Aida” (Aida’s Raya Woes) follows Aida who works in the city as she tries to overcome multiple challenges in preparing for her trip home to spend time with her loved ones. She has to take on extra work at her office, earn extra income to meet the expectations of her family members, and make it home despite losing her bus ticket. Everything is stacked against her but she perseveres, and in the end reunites with a very forgiving family.

Credits:

Group Creative Director: Iska Hashim
Senior Art Director: Hyrul Anuar
Senior Copywriter: Ayuni Safira

Tags: Malaysia

Location:

Malaysia

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Creative Works featuring W+K Amsterdam, Music, Impero and more

June 19, 2017, 2:15 am

≫ Next: Creative Work of the week: Publicis Italy captures hearts with Local Heroes of Fucecchio

≪ Previous: Leo Burnett Malaysia and Tenaga Nasional celebrates Hari Raya with family comes first message

Premium:

Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.

For project information, credits and more click on the project to expand to full screen for credits submit online via our online form.

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

Wieden+Kennedy Amsterdam: Corona 'What The Ocean Gives Us'

Agency: Wieden+Kennedy Amsterdam

Client: Corona

Date: June 2017

A heartfelt poem to the sea, the 60-second film is part of Corona and Parley for the Oceans commitment to protect 100 Islands against marine plastic pollution by 2020.

Credits:

CORONA

Global Vice President Marketing Global Brands

Kyle Norrington

Vice President Marketing Corona

Thiago Zanettini

Global Corona Brand Communications Director

Clarissa Pantoja

Global Corona Brand Manager

Evan Ellman

WIEDEN+KENNEDY AMSTERDAM

Executive Creative Directors

Mark Bernath, Eric Quennoy

Creative Director

Alvaro Sotomayor

Art Director

Jeff Lam

Copywriter

Alex Bower

Head of Broadcast Production

Joe Togneri

Head of Interactive Production

Kelsie Van Deman

Broadcast Producer

Judd Caraway

Head of Comms Planning + Digital Strategy

Greg White

Planner

Maria Correa

Communications Planner

Wes Young

Digital Strategist

Freddie Young

Social Content Strategist

Jordan Sowunmi

Group Account Directors

Courtney Trull, Kirk Johnsen

Account Director

Tim Ryan

Account Managers

Franky Wardell, Jasmina Almeda

Account Executives

Kristina Jorgensen, Thomas Missault

Studio Artist

Steele Bonus

Studio Manager

Lizzie Murray

Project Managers

Janna Boesjes, Saskia Saskia van Zwieten

Business Affairs

Kacey Kelley

FILM PRODUCTION

PRODUCTION COMPANY

MINNOW 11

Director/Primary Photographer

Morgan Maassen

DOP

Will Adler

Executive Producer

Lindsay McGill

EDITING COMPANY

Editors

Will Judge, Joe Walton

AUDIO POST

THE AMBASSADORS

Sound Designer/Mixer

Marco

MUSIC

Ross Gidney

Music Company

Sound Works

POST PRODUCTION

THE AMBASSADORS

Flame

Jeroen

Colorist

Brian Krijgsman

Producers

Gayle van Bochove, Jeoffrey van Overveld, Darden Longenecker

Tags: World

Havas: Jurys Inn 'Stay Happy'

Agency: Havas

Client: Jurys Inn

Date: June 2017

Credits:

Project name: The Trolley

Creative agency: Havas London

Havas Group companies involved: Havas London, One Green Bean

Client: Suzanne Cannon, Head of Marketing, Amaris Hospitality / Jurys Inn; Rosalyn Smith, Brand & Communications Manager, Jurys Inn

ECD: Ben Mooge

Copywriter: Barney Packham & Nick Wavish

Art director: Dan Bolton & Nick Wavish

Account team:

Business Director – Gareth Davies; Account Director – Claire Sweeting; Account Manager – Matt Paris

Agency producer: Gabrielle Flanagan

Assistant Producer: Dominique Strouthos

Project manager: Katie Houghton

Strategic Director: Kristin Cowper

Media agency: Kimberley Smith, Alexia Harper

Production company: Biscuit Filmworks

Directors: Johnny Burns, Pier Van Tijn

Executive Producer: Kwok Yau

Production Manager: Davina Abrahams

Director: Big Red Button

Post-production: The Playroom (Offline), The Mill (Online)

Soundtrack composer/Arranger: Jonathan Goldstein / Oscar Garvin

Audio post-production: Factory

Tags: UK

Music: Doc Martens 'Music communicates Doc Martens brand to internal team '

Agency: Music

Client: Doc Martens

Date: June 2017

Branding agency Music has been working with Dr. Martens since June 2016 to help the brand identify a strategic framework on how to internally communicate to staff their global brand vision and essence.

The year-long campaign began with delivery of a vinyl record, to reflect the 'heartbeat of the brand'; music. The record, which comes packaged in four different sleeve designs, features Dr. Martens brand essence of 'Rebellious Self-expression' as the center label, and around it sits elements of the brand framework, expressed in simple, direct language that reflects the brand. Printed sleeve notes serve to elaborate on the content of the record. The records have been distributed to all staff across the world.

The next phase of the campaign is a biannual internal newspaper entitled 'On the record'. Music used a workshop with Dr. Martens internal culture team to establish what information staff wanted to hear, and then set about communicating that information creatively and fearlessly – in line with the brand. In the spirit of self-expression, each article is attributed to a member of Dr. Martens staff and is the result of a collaboration between them and Music

Credits:

Adam Rix - Creative Director - Music
Lottie Brzozowski - Designer- Music
Paolo Carniel - Copywriter- Music
Amy Alexander - Client Services

Tags: UK, Brochure, Branding, Graphic Design

Echo: Nestle International Travel Retail, SMARTIES 'Packaging solutions '

Agency: Echo

Client: Nestle International Travel Retail, SMARTIES

Date: June 2017

Echo worked with Nestle International Travel Retail and Smarties to create exciting new added value packaging solutions that spark creativity, encouraging active and interactive play.

Building on the idea of ‘Create Colourful Stories’, Echo’s range of innovations are answer a wide number of consumer needs in gifting, sharing and inflight entertainment.

Smarties Toppers have been designed to include reversible finger puppets and crayons and the Smarties dispensers are designed to drive interactivity and fun that will keep children entertained during their flight. Family members looking to bring a creative gift home can choose from a colourful Smarties telescope or Smarties Art Tube including crayons, coloured paper and drawing tools. Or a colourful money box tin and giant lentil dispenser.

Through the creation of these packaging innovations, Echo’s multidisciplinary design team have reinforced the idea of ‘Create Colourful Stories’ through designs that foster creativity and encourage interactive play that requires active participation and engagement.

The new Smarties gifts are now available throughout International Travel Retail globally.

Credits:

Andrew Capper, Creative Director, Echo
Dani Verbeeten, Senior Designer, Echo
Niall McRiner, Design Director, Echo
Alastair Jones, Head of Client Services, Echo

Tags: UK, design, Branding

MW Luxury Packaging : Diageo, Orphan Barrel 'Orphan Barrel packaging'

Agency: MW Luxury Packaging

Client: Diageo, Orphan Barrel

Date: April 2017

If there’s one characteristic the true whiskey connoisseur prizes it’s rarity. This is the ethos behind Orphan Barrel, a distilling company dedicated to the bottling of whiskies that have been overlooked for many years. In their own words: “the project is founded in dark, quiet corners of rick houses around the world.”

The brand new collector’s edition crate released by Diageo in celebration of this fantastic project. Designed by Force Majeure and manufactured by MW Luxury Packaging, this holding case was specially crafted to carry six bottles of Orphan Barrel’s rarest whiskies.

The pack measures 718mm long, 284mm tall and 147mm deep. Constructed from 16mm MDF, the case bears a custom wood veneer stained black with matte varnish. The solid front panel closes by way of six 180-degree hinges, custom plated in matte black to match the exterior, and is held shut with eight pairs of magnets.

Open the case using the bronze bar along the front to discover the interior: PU leather silkscreened with gold Orphan Barrel logos, and six bottle cavities framed with copper plates. The bottles themselves are designed to sit between two black EVA foam pads, ensuring their safety.

Credits:

Manufacturer: MW Luxury Packaging
Design: Force Majeure

Tags: UK, design, packaging, packaging design, manufacturing

Disney UK: Disney UK 'Be Amazing'

Agency: Disney UK

Client: Disney UK

Date: June 2017

Disney have just launched a new campaign called 'Be Amazing' that champions their female-character led franchise by encouraging young girls to “be amazing.”

The creative is the next phase of their dream big princess campaign and a continuation of the work they’ve been doing to empower girls. The campaign will run on both Disney Channel and Disney Junior.

Credits:

Angela Affinita, Creative Director
Petra von Schalien, Producer
Steven Hore, Writer/Director
Alex MacDonald, DOP
Steven Hore, Editor
Marcus Punter-Bradshaw, AFX
The Unit, Post-production
Wave Studios, Audio
Lee Gladman, Photographer

Tags: UK, creative, brand identity, Brand, disney, Branding, TV, Kids

Robot Food: Seabrook 'Seabrook positioning and rebrand'

Agency: Robot Food

Client: Seabrook

Date: June 2017

Seabrook is a cult classic with legions of loyal fans and devoted to big flavour. To stand out, the crisp maker had a rebrand and repositioned itself to buck mainstream norms and help Seabrook rediscover their challenger ethos.

Through strategic insight, provocation and a collaborative brand workshop, the Robot Food team defined a distinct personality for the brand and translated it into a bold, punchy design with a proud tone of voice that has bags of shelf shout.

Robot Food stripped the brand down to its core assets and rebuilt it. Prouder and clearer; the new brand mark is a striking evolution that stays true to the brand’s distinctive heritage. The nucleus of a solid brand architecture that changes colour according to flavour; it defies the expectation of corporate repetition and playfully reinforces Seabrook’s confident ‘challenger’ status.

Big flavour influenced bold design. Thick stripes of vibrant colours pop against a fresh white background, alternating in colour and shape to indicate flavour and cut. For the more premium Lattice range, Robot Food chose a rich blue backdrop and a premium foil substrate to give each flavour’s accent colour extra standout. The team also established a new tone of voice in creating the strapline, ‘Bags of flavour made with pride’ and ‘Saviours of flavour’ brand story, which subtly nods to Seabrook’s northern roots.

The new designs are proven to cut down recognition time for existing consumers and scores higher for purchase intent with non-buyers. With Seabrook’s swagger back in full swing, Robot Food continue in their role as brand guardians, developing a new comms campaign and exciting NPD strategy that’s full of flavour. The new branding launches nationwide in stores this month.

Credits:

Martin Widdowfield, Creative Director, Robot Food
Jess Cook, Senior Account Manager, Robot Food
Mike Johns, Design Director, Robot Food

Tags: England, design, Branding, Graphic Design, rebrand, packaging, packaging design, crisps, Brand Repositioning, brand strategic

HAVAS : Heathrow 'Heathrow Wonderers'

Agency: HAVAS

Client: Heathrow

Date: June 2017

Heathrow has launched its latest online film ‘Wonderers’, celebrating the wondrous possibility of flying and the closeness that air travel can bring to people from all corners of the globe.

Accompanied by the distinctive voice of John Boyega, a London born icon whose recent travels have brought him global fame and exciting opportunities, the film beautifully captures genuine moments of closeness between passengers at Heathrow. As part of the piece, we see small interactions juxtaposed with the epic landscape of Heathrow. John’s distinctive voice reminds us to keep looking up and dreaming; ‘Wonderers, keep wondering. We’re all closer here.’

Credits:

Project name: Heathrow - Closer
Title: 'Wonderers'
Creative agency: Havas London
Client: Rebecca White, Marketing and Research & Insights Lead, + Modupe Adeboye, Senior Marketing & Brand Manager, Heathrow
ECD: Ben Mooge
Creative Director: Lynsey Atkin
Copywriter: Lynsey Atkin
Account team: Nicola Wardell, Managing Partner; Julia Mahoney, Senior Account Director; Claire Petzal, Account Manager
Agency producer: Katie Wood
Production Assistant: Adrianne Godfrey
Strategy Director: Clare Dowen
Production company: Pulse Films
Executive Producer: Paula Garr
Director: Fred Scott
DoP: Federico Alfonso
Editor: TenThree - Liam Bachler
Post-production: The Mill
Soundtrack composer: Luke Howard via Universal.
VO Narrator: John Boyega
Audio post-production: Parv Thind at Wave Sound

Tags: UK, advertising, Branding, digital

Wonderers

Clinic: MINDBODY 'MindBody'

Agency: Clinic

Client: MINDBODY

Date: June 2017

Clinic's new campaign for digital fitness and wellbeing brand MIndBody in the UK has launched on the London underground and London buses this week.

To create the campaign, Clinic used snippets of familiar commuter experiences, like jostling for space on a busy platform or trying to keep your balance standing up on a moving train, to highlight opportunities for fitness, wellness and relaxation that MindBody can connect you with: ‘from yoga to gym classes, beauty treatments and bootcamps’. It’s also been designed to introduce MindBody’s bright and optimistic branding and personality to the UK market through its tone of voice and use of colour.

Credits:

Clinic London

Tags: UK

Growth Films: BlindSquare 'BlindSquare'

Agency: Growth Films

Client: BlindSquare

Date: April 2017

BlindSquare is an indispensable mobility and orientation tool for the blind that opens up the world and makes any environment familiar and accessible to the user.

The brief was to illustrate the unique manner in which BlindSquare guides its users.

Credits:

Ilkka Pirttimaa - Head of Marketing - BlindSquare
Laurence Thrush - Director / Cameraman - Splendid & Co
Colorist: Rajiv Bedi @ Encore Video
Music & Sound Design: Samy Kramer

Tags: Europe, advertising, digital

BlindSquare "Sight & Sound"

Impero: Beefeater Gin 'This Is Real London Dry Gin'

Agency: Impero

Client: Beefeater Gin

Date: June 2017

Beefeater has revealed a subtle brand relaunch to position itself as a gin ‘with a distinctly straight talking urban feeling’, communicating this shift to the UK audience with its first national out-of-home campaign in 12 years.

The creative features flat, graphic designs filled with the traditional bright red Beefeater palette. Imagery includes sunglass-touting young fashionistas and Beefeater’s new signature serve: the B&T (Beefeater & Tonic), which comes with a slice of both orange and lemon.

The nationwide campaign – the brand’s first large-scale execution – includes mural spots in London’s Brick Lane and Manchester’s Northern Quarter, as well as traditional OOH buys in five cities across the UK. Beefeater hopes to target a new generation of urban gin drinkers by taking the brand ‘back to its London roots’.

Adam Boita, head of marketing at Pernod Ricard UK, said: “This new direction embodies everything that is Beefeater, whilst injecting a fresh urban modernity … All our outdoor placements reflect the modern urban feel of the campaign.”

Lead creative agency Impero won the competitive pitch to rethink Beefeater’s brand direction, having won its global social and digital accounts two years ago.

Michael Scantlebury, creative director at the agency, added: “What we've done with Beefeater is reset the brand for the new generation of urban gin drinkers, those that want the big taste of a gin that is made to a real London Dry recipe – a real brand for a real generation.

“We are starting to see this happen more and more: digital-first creative agencies, like Impero, are taking the reins on brands where advertising agencies used to sit. Something that certainly makes a lot of sense.”

Credits:

Tags: UK, beefeater gin, beefeater

Sunderland AFC: 2017-18 Home Kit Launch '18 Home Kit Launch'

Agency: Sunderland AFC

Client: 2017-18 Home Kit Launch

Date: June 2017

Sunderland AFC has delivered a world footballing first by screening a game between two local teams on Facebook Live to launch its new 2017-18 Adidas home kit.

Dawdon Welfare Park FC of the Peterlee and District Sunday League sported the new look and ran out 7-1 winners over Hall Farm Glasshus FC of the Durham Alliance Combination League at Ashbrooke Cricket Club – the site of one Sunderland AFC’s former grounds prior to its move to Roker Park in 1898.

The match broadcast reached more than 350,000 supporters live on Facebook, and coverage of the launch game was seen by around one million fans across all of the club’s social channels.

Paul Welch of Dawdon Welfare Park said: "It was a huge honour for us to be chosen to unveil the new Sunderland home kit. For the club to recognise and celebrate grassroots clubs and players in this way is fantastic and it’s something we will remember for the rest of our lives.”

The club have announced the new kit with the tagline: 'Our future is rooted in our history.' The shirt worn by Dawdon resembled that of the 1880s with narrower red stripes.

Credits:

Stu Vose - Head of Digital - Sunderland AFC
Kate Smith - Assistant Head of Digital - Sunderland AFC
David Moses - Head of Hospitality & Events - Sunderland AFC
Michael Laidler - Senior Events Executive - Sunderland AFC
Emily Jewitt - Events Executive - Sunderland AFC
Alexander Middleton - Head of Design - Sunderland AFC
Oliver Lindley - Marketing Executive - Sunderland AFC
Lindsay Douglas - Retail Manager - Sunderland AFC
Andrea Hanson - Retail - Sunderland AFC
James Wallace - E-Commerce Administrator - Sunderland AFC
Rob Mason - Club Historian

Tags: UK, digital, Online/Digital, Online Advertising, Facebook Live, Digital Marketing, Football

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Creative Work of the week: Publicis Italy captures hearts with Local Heroes of Fucecchio

June 19, 2017, 2:24 am

≫ Next: E-Trade wants people to trade rather than get mad in new campaign

≪ Previous: Creative Works featuring W+K Amsterdam, Music, Impero and more

Premium:

'Local Heroes of Fucecchio' has captured the hears of the European Creative Works with Publicis Italy and the City Coundil of Fucecchio taking the Creative Works of Week crown.

The heartwarming ad sees a number of locals nominate people who inspire them to rename a number of streets in the area before presenting the 'heroes' with their new street.

Starting back in April, the campaign all started with a simple call-to-action asking those who wanted to get involved to pick a street from Google Maps and submit a video as to why the person was deserving.

To vote for next week’s Creative Work of the Week winner check out the latest Creative Works round-up. To submit work for consideration please use our online form.

Publicis Italy: City Council of Fucecchio 'Local Heroes of Fucecchio'

Agency: Publicis Italy

Client: City Council of Fucecchio

Date: April 2017

Residents of Fucecchio propose their personal hero via a dedicated microsite, choosing a street from Google Maps and submitting his story with a video, pictures and written content.

Close to road signs, people can unlock Local Heroes stories on their smartphones thanks to Estimote beacons through Google Nearby technology.

Credits:

Publicis Italy
Executive Creative Director: Bruno Bertelli

Executive Creative Director: Cristiana Boccassini

Creative Director & Art Director: Giovanni Settesoldi

Creative Director & Copy: Cristiano Tonnarelli

Digital Creative Director: Massimo Guerci

Copywriter: Albertina Coacci

Digital Art Director: Dario Citriniti

Account Supervisor: Filippo D’Andrea

Digital Project Manager: Vittorio Cafiero

Agency Producer: Maria Vittoria Ceresoli

Agency Producer: Jonathan Grassi

Director: Davide Agosta

Director: Riccardo Paoletti

Photographer: Luca Palatrasi

Editor: Roberto De Vita

Editor: Romina Bagatin

DIGITAL PRODUCTION COMPANY
Baroque Worldwide | Creation + Production

Ali Mansoor – CEO & Executive Producer
Kerem Iseri – Digital Producer
Baroque Design and Development Team

Tags: Europe, advertising

Local Heroes - Fucecchio

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E-Trade wants people to trade rather than get mad in new campaign

June 19, 2017, 12:24 pm

≫ Next: Creative Works APAC: featuring Isobar, BBDO Bangkok, GoodStuph and more

≪ Previous: Creative Work of the week: Publicis Italy captures hearts with Local Heroes of Fucecchio

Premium:

E-Trade Financial Corporation has released its new creative campaign, taking a step away from its iconic talking baby and telling people: “Don’t get mad. Get E-Trade.”

The video, digital and print campaign, done with agency of record MullenLowe, serves as the company’s first affirmation of its reinvigorated brand identity.

In the 60-second spot, ‘Don’t Get Mad’, we see a man as he daydreams about the spoils of modern wealth, complete with scenes of the ultra-rich doing rich people clichés, like feeding a giant lizard, sleeping the day away by the pool in last night’s clothes after a night of partying, jousting on Segues, posing for portraits with a grizzly bear, having pizza delivered by helicopter, dancing on gilded dining tables, and generally being obnoxiously wealthy. It’s tagged “Don’t get mad. Get E-Trade”.

Other spots include a guy partying hard on his yacht, another guy longing for the opulence of first class, someone wakeboarding in a suit being pulled by a helicopter, and other results of getting rich.

“E-Trade is the original home for online trading and we continue to democratize investing,” said Karl Roessner, chief executive officer at E-Trade Financial. “We are excited to reintroduce our brand as we strive to reclaim our position as the undisputed home for digitally inclined traders and investors. How we engage with these audiences is crucial to our success, and we are thrilled to get back to our irreverent, challenger-brand roots.”

The campaign will run on TV, online video, and print, as well as through digital and social channels.

“Ever since we helped pioneer the category over thirty years ago, consumers have benefited from dramatic improvements to investing choices and digital tools,” said Lea Stendahl, head of marketing for E-Trade Financial. “But consumers still express a tangible frustration with their personal finances – particularly in a culture where wealth and success are often measured together, and we’re bombarded by images of over-the-top affluence. In this campaign, we acknowledge these everyday frustrations, and encourage consumers to channel them into positive action. It’s an invitation to step off the sidelines and take control of their own financial destiny.”

MullenLowe: E-Trade 'Don't Get Mad, Get E-Trade'

Agency: MullenLowe

Client: E-Trade

Date: June 2017

E-Trade Financial Corporation has released its new creative campaign, taking a step away from its iconic talking baby and telling people: “Don’t get mad. Get E-Trade.”

The video, digital and print campaign, done with agency of record MullenLowe, serves as the company’s first affirmation of its reinvigorated brand identity.

In them we see normal people daydreaming about wealth or getting pushed aside by the wealthy, all tagged with “Don’t get mad. Get E-Trade”.

Credits:

Client Credits:
Client: E*TRADE Financial
Chief Executive Officer: Karl Roessner
SVP, Head of Marketing: Lea Stendahl
VP, Brand and Advertising: Dawn Burke
Specialist, Brand and Advertising: Natalie Labuda
VP, Media: Lauren Radcliffe

Agency Credits:
Agency: MullenLowe US
Managing Partner, Chief Creative Officer: Mark Wenneker
Executive Creative Directors: Tim Vaccarino, Dave Weist
Creative Director: Adam Calvert
Creative Director: Jeff Vermeersch
Video Content Director/Yeti Prod.: Emile Doucette
Associate Creative Director: Ian Fairbrother
Associate Creative Director: Chris Cavalieri
Global Chief Strategy Officer: James Fox
Deputy Head of Strategy: Elizabeth Paul
Executive Director of Integrated Production, US: Lisa Setten
Executive Producer: Mary Robinson
Assistant Producer: Sarah Brennan-Athas
Director of Art Production: Tracy Maidment
Studio Director: Bob Hunter
Creative Director, Design: Sean O’Brien
Executive Producer, Curator of Art/Design: Shawn Smith
Associate Director, Print Production and Experiential: Kristine Ring-Janicki
Associate Director, Print Production: Aidan Finnan
Group Leader – Layout: Nick Minieri
Senior Copy Editor: Xazmin Garza
Art Producer: Eden Alaxanian
Jr. Art Producer: Samantha Sturchio
Director of Business Affairs: Kim Burns
Senior Business Affairs Manager: Amy Keddy
Business Affairs Manager: Maria Rougvie
Managing Director: Jonathan Goldmacher
Account Director, PR: Jaclyn Ruelle
Account Director: Crystal Todd
Account Executive: Ellie Keeton
Senior Project Manager: Jessica McLeod

Production Company: Smuggler
Director: Ivan Zacharias
Executive Producer: Allison Kunzman
Line Producer: Nick Landon
DP: Jan Velicky

Spot Titles:
“Don’t Get Mad” :60
“Yacht Life” :30
“Plane Truth” :30

Editorial: Robota
Editor: Filip Malasek

Grade: UPP (Universal Production Partners)
Colorist: Ondřej Štibinger
Grade Producer: Magdalena Halamová

VFX: The Mill
CD/2D Lead: Corey Brown
2D Artists: Blake Druery, Yoon-sun Bae
Designer: Laura Nash
Executive Producer: Rachael Trillo
Producer: Anna Borysewicz
Production Coordinator: Zach Fortin

Audio Post: Sound Lounge
Sound Mixer: Tom Jucarone
Producer: Liana Rosenberg

Music for “Yacht Life”:
Original Music: Mophonics
Mophonics Composer: Benjamin Hostetler
Mophonics Creative Director: Stephan Altman
Mophonics Co-Writer and Vocals: Robert Casey Gibson
Mophonics Head of Production/Partner: Shelley Altman

Music for “Don’t Get Mad”:
“If I Were a Rich Man” from the motion picture FIDDLER ON THE ROOF
Artist: Chaim Topol

Spot Title:
“Crack of Noon” :15
“Hard Work” :15
“Board Meeting” :15

Editorial: PS 260
Editors: Dustin Stephens and Ned Borgman
Assistant Editor: Colin Edelman
Head of Production: Laura Lamb Patterson

Grade: UPP (Universal Production Partners)
Colorist: Ondřej Štibinger
Grade Producer: Magdalena Halamová

On-Line Finishing: PS 260 Finishing
Flame: Margaret Yang
Graphics: Patrick Lavin, Colin Edelman

Audio Post: Sound Lounge
Sound Mixer: Tom Jucarone
Producer: Liana Rosenberg

Print: “Dumb Guy In High School”
Social: “Chicken”
Photography: Getty/Chris Tidmore
Photography: Getty/ The Plummer-Kennedy Conspiracy

“Trust Fund Twinsies” Print
Photography: Dirk Vogel

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Creative Works APAC: featuring Isobar, BBDO Bangkok, GoodStuph and more

June 19, 2017, 5:00 pm

≫ Next: US Creative Works: Featuring Barkley, Havas, 72andSunny and more

≪ Previous: E-Trade wants people to trade rather than get mad in new campaign

Premium:

Welcome to The Drum's APAC Creative Works.

As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.'

We've now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 27 June.

For project information, credits and more hover over the 'i' icon or expand to full screen.

To submit work for future publication, contact Benjamin Cher. For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

Isobar Malaysia: Mudah.my '#GoodbyeGoodBuy'

Agency: Isobar Malaysia

Client: Mudah.my

Date: June 2017

Isobar and Malaysia’s largest online marketplace Mudah.my has teamed up to launch #GoodByeGoodBuy campaign for Hari Raya.

The video centres around a young Malaysian looking to sell off some of his old possessions to earn money for a new purchase, which will enable him return to his hometown for the festive season.

Credits:

Executive Creative Director – Liew Sanyen

Creative Group Head – Celestine Lau

Creative Group Head – Wong Chin Wei

Copywriter – David Lim

Tags: Malaysia, Isobar

M&C Saatchi Sydney: AIME 'Cogs'

Agency: M&C Saatchi Sydney

Client: AIME

Date: June 2017

Australian charity AIME has launched a global campaign to raise awareness of its mentor programs for underprivileged children.

The charity has released an online film as part of a global campaign to recruit volunteers to help establish its mentor programs within local universities.

The organisation aims to bridge the inequality gap through education and its programs partner university student volunteers with underprivileged high school students and children.

The film was created by M&C Saatchi Sydney and directed by Academy Award winning director Laurent Witz and his team at Zelit Productions.

Credits:

Director: Laurent Witz
Animation: Zeilt Productions
Animation Director: Mickael Coëdel

Executive Creative Director: Michael Canning

Creative Director: Andy Flemming

Copywriter / Art Director: Curt McDonald

Copywriter / Art Director: Chris Brailey

Lyrics: Andy Flemming

Executive Producer: Loren August

Designer/Illustrator: John-Henry Pajak

Integrated Designer: Chi Yusef

Tags: Australia, M&C Saatchi

R/GA Singapore: Uber '#RideToReconnect'

Agency: R/GA Singapore

Client: Uber

Date: June 2017

R/GA Singapore and Uber have launched #RideToReconnect campaign during Ramadan.

The campaign focuses on helping riders reach out to loved ones during Ramadan, turning their travel time into meaningful moments. The campaign includes fitting selected cars in Singapore, Jakarta and Kuala Lumpur with WiFi and tablets, allowing free audio and video calls anywhere in the world to be made during journeys.

The campaign also features a microsite, which will be accessible as Hari Raya approaches, allowing riders to send greetings to friends and family members with bespoke gifts commissioned from noted local illustrators in each market.

Credits:

Tags: Singapore, Uber, Singapore, Malaysia, Indonesia

Clemenger BBDO Touchcast Wellington: New Zealand Human Rights Commission 'Give Nothing To Racism'

Agency: Clemenger BBDO Touchcast Wellington

Client: New Zealand Human Rights Commission

Date: June 2017

New Zealand Human Rights Commission has launched a national anti-racism campaign, that features a celebrity appeal video with a twist.

The online film features Taika Waititi, the director of The Hunt for the Wilderpeople and the upcoming Thor Rhaganok film, details how easy it is to give in to casual racism while encouraging people to fight against it.

The Give Nothing to Racism campaign also includes a series of short films featuring a host of New Zealand celebrities including actor Sam Neill and rugby player Sonny Bill Williams, as well as outdoor advertising.

Credits:

Agency: Clemenger BBDO | Touchcast
Media: OMD Wellington
Production Company: Curious Film
Photography: Match Photographers

Tags: New Zealand

Goodstuph: Hewlett-Packard 'Live Forever'

Agency: Goodstuph

Client: Hewlett-Packard

Date: June 2017

HP Singapore and GOODSTUPH launched a music video advertisement crafted exclusively for smartphones.

In the video, the majority of a couple’s young, blossoming love takes place over the glow of a smartphone screen, supplemented by an endless list of messaging and social media apps.

Leveraging on this insight and the popularity of vertical videos among our audience, HP Singapore and GOODSTUPH teamed up with Benjamin and Narelle Kheng of The Sam Willows, to kick off the Singapore launch of the HP Sprocket Photo Printer with ‘Live Forever’ - an original song and video. As the video takes over the screen of your mobile phone, the view is transported to the world of Benjamin Kheng as he experiences the highs and lows of a young relationship – with the crux of his journey being the moments that matter.

Credits:

Executive Creative Director: Pat Law
Art Director: Nigel Tan
Director: Jayden Tan
Assistant Director: Nicholas Ee
Editor: Jayden Tan
Story: Nigel Tan, Takumi Kinjo, Jayden Tan, Teo Chin Yen
Junior Creative: Issa Mauricio

Tags: Singapore, HP, Hewlett Packard

BBDO Bangkok: Thai Health Promotion Foundation 'Speed Limit Monk Statue'

Agency: BBDO Bangkok

Client: Thai Health Promotion Foundation

Date: June 2017

BBDO Bangkok and the Thai Health Promotion foundation have created a monk statue that cautions drivers when driving.

In Thailand, there are more than 35 million drivers on the road, and of those drivers 75% place monk statues on their car dashboards because they believe that being holy, the monk statue can save them from road accidents. However, Thailand still ranks second in the world for road fatalities.

This innovative product detects legal speed limits, and should the driver exceed the limit, the statue will automatically play phrases warning drivers to be mindful, slow down and drive safe.

Using a GPS tracker and a speed detector, this technology was made available for free to all motorists, distributed at rest areas along public roads and highways during the Songkran Festival period.

Credits:

Tags: Thailand

Lowe Mumbai: Godrej Hit 'Kills Cockroaches as soon as they enter'

Agency: Lowe Mumbai

Client: Godrej Hit

Date: June 2017

Lowe Mumbai and Godrej Hit have launched a TVC that informs homemakers of fighting cockroaches at entry points.

The video starts with a closed door that’s thrown open in Bollywood masala style, marking the hero’s grand entry. This is instantly lauded by a smitten mother who’s watching the movie with her son and her friend at home. Just as she reacts in awe with the hero’s entry, her friend's attention shifts to another entry; the cockroach entering the kitchen from the drain.

Credits:

Chief Creative Officer: Arun Iyer
Executive Director: Shantanu Sapre
Creatives: Shishir Kapre, Mayank Yadav, Siddhant Mago, Kunal Parkar, Deepak Nare, Jayant Mundekar, Srinjayi Sengupta

Production House: Fingerprint Films
Director: Karan Shetty

Tags: India

BBDO Malaysia: Guardian 'Bawang Putih dan Bawang Merah'

Agency: BBDO Malaysia

Client: Guardian

Date: June 2017

BBDO Malaysia and Guardian celebrates Malaysia’s rich cultural history by adapting a well-loved Malay folklore on screen, using Wayang Kulit (shadow puppets) as its main visual element.

The story that inspired the web film is also dubbed the “Malay version of Cinderella” because of their similar storylines; a kind-hearted woman (Bawang Merah) overcoming her evil stepmother and sister to be with her true love. The film adaptation, however, takes on a more comedic twist.

Credits:

Tags: Malaysia

Y & R Indonesia: vivo 'Perfect Selfie, Perfect Ramadan'

Agency: Y & R Indonesia

Client: vivo

Date: June 2017

Smartphone company Vivo and Y&R Indonesia have launched ‘Perfect Selfie, Perfect Ramadhan’ VIVO V5s camera-phone campaign.

Vivo's mascot ‘Mini V’ is a popular part of his neighbourhood, helping people and brightening everyone’s day with kindness, balloons and his trademark ‘moonwalk’ move. After his confidence is shattered by a rain-soaked run-in with a vengeful gang, the neighbours rally ‘round, showing him a selfie that says ‘Kangen Mini-V’ (Miss you Mini-V) which encourages him to don the suit once more and bring cheer to the community.

Credits:

Executive Creative Director: Yerry Indrajaya

Creative Director: Hendra Wangsa

Art Director: Decky Bagus Hermawan

Writer: Pratiwi Marshely

Tags: Indonesia

BBDO Hong Kong: Vitasoy 'Geep Unites Us All'

Agency: BBDO Hong Kong

Client: Vitasoy

Date: June 2017

BBDO and Vitasoy have launched a new brand campaign for Vita Lemon Tea (VLT).

By scanning limited edition packs of VLT, users can uncover different performances from their favourite musicians, from solo renditions to group harmonies.

Credits:

Executive Creative Director: Frankie Luk

Associate Creative Director: Clara Ho

Senior Art Director: Kevin Cheung, Teri Ng

Art Director: Vince Cheung

Copywriter: Agnes Ho

Tags: Hong Kong

Leo Burnett Group Malaysia: Tenaga Nasional 'Aida's Raya Woes'

Agency: Leo Burnett Group Malaysia

Client: Tenaga Nasional

Date: June 2017

Leo Burnett Malaysia and Malaysian electric company Tenaga Nasional (TNB) celebrate Hari Raya with a reminder that family matters most.

The video titled, “Dugaan Raya Aida” (Aida’s Raya Woes) follows Aida who works in the city as she tries to overcome multiple challenges in preparing for her trip home to spend time with her loved ones. She has to take on extra work at her office, earn extra income to meet the expectations of her family members, and make it home despite losing her bus ticket. Everything is stacked against her but she perseveres, and in the end reunites with a very forgiving family.

Credits:

Group Creative Director: Iska Hashim
Senior Art Director: Hyrul Anuar
Senior Copywriter: Ayuni Safira

Tags: Malaysia

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US Creative Works: Featuring Barkley, Havas, 72andSunny and more

June 21, 2017, 6:57 am

≫ Next: R/GA Singapore and Uber launch #RideToReconnect campaign during Ramadan

≪ Previous: Creative Works APAC: featuring Isobar, BBDO Bangkok, GoodStuph and more

Premium:

Welcome to The Drum's US Creative Works in partnership with Workfront.

For project information, credits, and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form.

To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, June 28.

Barkley: Russell Athletic 'FreshForce Performance Underwear'

Agency: Barkley

Client: Russell Athletic

Date: June 2017

Minor League Baseball mascots have the hottest job in sports. All summer long they dance, sweat, and chafe in their synthetic fur. These mascots suffer from Major League underwear funk. That’s the subject of a new documentary-style campaign from Russell and its agency Barkley.

In a partnership with Minor League Baseball, Russell became the unofficial underwear mascot of mascots who hail from the hottest cities in America, offering them its odor-fighting FreshForce Performance Underwear

The brand will release three documentaries featuring Chico the Chihuahua from El Paso, Cosmo from the Las Vegas 51s, and Orbit from the Albuquerque Isotopes. The first piece directed by British documentary filmmaker Andrew Lang, brings the story of Chico to life.

The brand is also sending fifty other mascots in the form of “Mascot Relief Kits.” Adorned in fur that matches the undercarriages of the receiving mascot, the kits come with a pair of FreshForce underwear, a thermometer and a bottle of talcum powder.

Credits:

Katy Hornaday - VP/Executive Creative Director

Berk Wasserman - VP/Group Creative Director

Matt Pruett - Creative Director

Chris Larberg - Art Director

Justin Smith - Writer

Chris Cardetti - VP/Group Strategy Director

Melany Esfeld - Executive Producer

Jim Leonard - Integrated Producer

Bryan Herrman - SVP/Group Account Leader

Brooke Ehlers - Account Director

Alex Belot - Account Manager

Sammy Greenberg - Associate Content Director

Brandon Painter - Associate Content Manager

Steven Austin - Community Manager

Rachel Stelmach - Associate Engagement Director

Mitch Stubbs - Supervising Media Designer

Lindsey DeWitte - Vice President

Jordan Rogers - Account Manager

Maddie Crawford - Account Manager

Tifany Wrzesinski - Project Manager

Abby Ogden - Junior Project Manager

Tags: United States

Havas: Havas Health and You 'Havas Health and You'

Agency: Havas

Client: Havas Health and You

Date: June 2017

Havas Health & You unveiled its latest positioning and branding in a video focused on the future of health-and-wellness marketing: you.

The campaign was inspired by the company's new name: Havas Health & You, which naturally raises the question: Who is 'You'? The answer is simple yet multifaceted: Havas is a company that serves all kinds of 'Yous', including clients, customers, employees and all of 'yous' in those groups.

The campaign consists of a new website, ad banners, print, social media and videos that combine animation, live action and original music.

The idea transforms the "O" in "YOU" into a head, which creates animated characters that represent Havas Health & You's for multiple audiences.

Credits:

Phil Silvestri, Managing Director/Chief Creative Officer
John Rea, Executive Creative Director/Art Director
Dave Hubbert, Creative Director/Writer
Andrew Kim , Digital Designer
Jordan Rich, Junior Designer
Denise Wilkinson, Project Manager
Tamal Mannan, Executive Producer
Lauren O'Driscoll, Producer
Cameron Lewis, Post Producer
Anne Camille Charpie, Business Manager
Hana Stopnicki, Production Intern
Peter Berthold, Animation Director
Abigail Kim, Motion Designer
DJ Shon, Motion Designer/Animator
Hanne Vaughn, Editor
Joe D'Amelio, Content Creator/Live Action
Theresa Notartomaso, Executive Music Producer

Original music, Face the Music

Executive producer, Joe Sicurella.

Tags: North America

72andSunny: Yoplait 'Mom On'

Agency: 72andSunny

Client: Yoplait

Date: June 2017

Yoplait is anchoring its new brand campaign platform, 'Mom On', with an all-new 60-second TV spot of the same name. It features a montage of moms from all walks of life confidently narrating their feelings about situations and issues that commonly elicit judgment, such as working from home, breastfeeding and having kids later in life.

The women in the spot are bold and unapologetic about their choices, a nod from Yoplait to all of the moms making the best choices for themselves and their families.

Also, this summer, Yoplait is partnering with the hilarious Facebook web series, #IMOMSOHARD. Yoplait has teamed up with the comedians and mothers behind the series, Jen Smedley and Kristin Hensley, to bring the duo’s “Mom’s Night Out: Summer Break Tour” comedy tour to 40 markets across the country. Through a night of camaraderie, Yoplait and #IMOMSOHARD will unite moms across the country in laughter about the ups and downs of motherhood.

The partnership between Yoplait and #IMOMSOHARD also includes an undercover social experiment video demonstrating that moms have more support than they likely realize. Produced and distributed by the NBCU Content Studio, “Moms Undercover” uses a hidden camera set-up to test if moms would help a fellow mom in a tricky parenting situation, or simply sit back and judge.

Credits:

72andSunny New York

Fast Horse

Mindshare

Tags: North America

The Butler Bros: Khan Academy 'Better Takes Practice'

Agency: The Butler Bros

Client: Khan Academy

Date: June 2017

For high school students taking the SAT and ACT, the stakes can be high, but there tends to be a disconnect that these tests can be practiced for. The College Board and Khan Academy turned to real high school students to explore how practice played a role in their daily lives and harnessed these insights for the Better Takes Practice campaign.

The College Board and Khan Academy are helping clear a path to college by providing free, world-class and personalized SAT preparation for all students with Official SAT Practice. In collaboration with The Butler Bros, The College Board and Khan Academy are promoting these game-changing tools by featuring real students who used Official SAT Practice with the Better Takes Practice campaign. High school students were incorporated throughout the campaign development process, starting with a collaborative blitz where their insights helped shape a mini-documentary series that represents how practice is a journey that is intrinsically personal to each student.

Credits:

Agency: The Butler Brothers

Client: The College Board and The Khan Academy

Tags: United States

WorkInProgress: Nescafé 'Nescafe Sweet & Creamy Coffee Taproom'

Agency: WorkInProgress

Client: Nescafé

Date: June 2017

For Nescafe Sweet & Creamy, WIP created a new coffee shop experience without all of the transactional activity that comes from visiting one – long lines, expensive bills, messed up orders, and more.

In their reinvention of the brand, WIP brought to life the Nescafé Coffee Taproom – a pop-up coffee shop in Toronto created specifically for Nescafé coffee drinkers where the key to open the door is a Nescafé Sweet & Creamy sachet. To enter the exclusive coffee shop, consumers scan a Nescafé Sweet & Creamy sachet on an iPad and receive a secret code to unlock the doors. WIP’s concept offers consumers everything they want from a coffee shop like delicious coffee, fast Wi-Fi, plenty of outlets and comfortable places to sit but without the lines, complicated menus, expensive drinks, or baristas. Cups of coffee are actually made on demand by Nescafé consumers – with their own Sweet & Creamy sachets and the 12 hot water taps located on-site. And for those that enjoy seeing their names misspelled on a coffee cup, there are 50 different custom cups that feature misspelled versions of common names.

The NESCAFÉ Coffee Taproom is today open on Toronto’s trendy Queen Street and will live on through June 28th. Consumers are encouraged to socialize their experience using the hashtags #nescafeca and #taproom.

Credits:

Client: Nescafé Sweet and Creamy
SR MARKETING MANAGER: Deana Zaghloul
MARKETING LEADER, BEVERAGES: Ryan Saunders
VP OF COMMUNICATION AND MARKETING: Tracey Cooke
ASSISTANT MARKETING MANAGER: Daniela Tracanelli

Agency: WorkInProgress
Partner/Creative: Andrew Lincoln
Partner/Creative: Matt Talbot
Partner/Business + Legal: Pete Sheinbaum
Partner/Production: Stafford Bosak
Partner/Account + Strategy: Alex Guerri
Partner/Account + Strategy: Evan Russack
Partner/Technology: Harold Jones
Business Affairs: Jen DeCastro

Experiential Agency: Mosaic, Toronto
Director: Meighann Cassidy
Account Manager: Katie Piccot

Production Company: Adhoc Content, Toronto
Director: Brooks Reynolds
DOP: Kristofer Bonell
Executive Producer: Michel Korchinsky
Line Producer: Erica Parks

Editorial, Grade, Post Company: 11 Dollar Bill, Boulder
Editor: Dan Aronin
Assistant Editor: Faith Trottier
Motion Graphics/VFX: Christian Robins
Colorist: Clark Jackson
Managing Director: Lisa Effress

Mix House: Coupe Studios, Boulder
Audio Engineer: Greg McCrae
Executive Producer: Eric Singer

Stills Post Production: Catchlight Digital, NYC
Founder: Gene Bresler

Physical Computing Production: Barbershop, Denver
CPO: Robin Cain
CCO: Brandon Minch

Digital Partner: Urbery, Toronto
Founder, CEO: Mudit Rawat
eCommerce Manager: Sarah Kwan

Tags: Canada

TBWA\Chiat\Day New York: TD Bank 'TD Voice Print Experiment'

Agency: TBWA\Chiat\Day New York

Client: TD Bank

Date: June 2017

TD Bank is launching content to promote its voice recognition security software, VoicePrint. With this technology, when customers call, the system is able to verify their identify simply using the sound of their voice. This puts TD ahead of the curve in the US financial services market, and represents an important step in keeping their customers' identity and information safe and secure.

TD Bank partnered with TBWA\Chiat\Day to create a video experiment to test the VoicePrint technology, which is running on YouTube, Facebook and Instagram. In the film, we see a professional voice impersonator attempt to fool the TD VoicePrint system by mimicking customer's voices on the phone. They watch in awe as he learns their speech patterns, and converses with their closest friends and family.

TD VoicePrint uses over 150 different characteristics that make up your voice, transcribing them in real time into a unique algorithm that cannot be replicated, so customers can skip security questions and get secure access to the help they need faster.

Credits:

Client: TD Bank
Production:
Production Co: F-Yeah & Associates / Bridges Media
Director: Tim Roper
Location: Chicago, IL
Managing Director: Lisa Effress
Executive Producer: Cannon Kinnard
Line Producer: Kevin Schroeder
Editorial Co: 11 Dollar Bill
Editor: Jess Weber
Chicago Producer: Katie Sink
Boulder Producer: Ramon Nunez
Owner/Animator: Christian Robins
Post Production Supervisor: Clark Jackson
Finishing Co: Free Folk
Music Co: Overcoast
Audio: Coupe Studios, Boulder, CO

Agency:
Executive Creative Director: Wade Alger
Global Creative Director: Ted Guidotti
Global Creative Director: Trish Schmitt
Associate Creative Director: Denver Eastman
Associate Creative Director: Jake Greer
Head of Integrated Production: Jason Souter
Integrated Producer: Kelly Sutton
Group Account Director: Edward Rogers
Account Director: Jessica Ortwein
Account Manager: Lily Siff

Tags: North America

Pure Growth Consulting: Jockey '#ShowEm'

Agency: Pure Growth Consulting

Client: Jockey

Date: June 2017

Underwear company Jockey International, Inc., has added to its inspirational brand campaign 'Show ’Em What’s Underneath, Show ’Em Your Jockey'. The newest hero to be featured is former Navy SEAL and actor, Remi Adeleke, who shows people that with resilience, you can accomplish anything.

The #ShowEm campaign introduces Adeleke, proudly wearing Jockey in a personal, intimate video and series of portraits illustrating what’s underneath, both literally and figuratively. #ShowEm honors everyday heroes who embody the spirit and values of Jockey and the characteristics that make them unique, including resilience, perseverance, courage, family and hope. It has featured the stories of Chris Van Etten, a US Marine veteran who shows perseverance always wins; Lisa Cusimano, a firefighter who defines courage as serving something greater than yourself; Michael Cottone, an adoptive father who exemplifies the gift of family, and Michaela DePrince, a war orphan turned ballerina who demonstrates that with hope, anything is possible.

Adeleke was born into a life of privilege in West Africa until his father’s death at the age of five. The Nigerian government seized his family’s assets driving Remi and his mother to relocate to the Bronx in New York City. The void left by his father’s death led Remi to fall in with the wrong crowd and after years of no direction, Remi joined the Navy and became a SEAL, making it through a program that only about 15-20% of trainees complete. During his 13 years on active duty, Remi found his faith and eventually became a youth pastor and motivational speaker. Most recently, he has taken on a new role of aspiring actor with a breakout part in this summer’s blockbuster Transformers: The Last Knight coming out June 21.

Conceived by marketing partner Pure Growth Consulting, the campaign will be supported by national print ads. The campaign will be activated online with video, digital ads and a local market presence through out-of-home and mall advertising.

Credits:

Agency: Pure Growth Consulting

Client: Jockey

Tags: United States

Giant Spoon: HP Group 'The Wolf: The Hunt Continues'

Agency: Giant Spoon

Client: HP Group

Date: June 2017

HP and Giant Spoon have tapped Christian Slater once again for a glimpse into common cybersecurity hacks with massive implications to highlight its secure printers and PCs. The second installment of the series uncovers chilling cybersecurity holes within healthcare provider networks.

Slater's character, directed by Emmy Award winning cinematographer Lance Acord, highlights coordinated ways that a hacker would gain access to vulnerable patient data.

This film begins with oblivious employees but quickly escalates to manipulate his prey’s medication, wipe records, and then rename the patient, rendering them unsearchable within the system.

The goal of this web series is to build awareness and create a sense of urgency in the business community, leading IT decision makers to HP’s industry leading security features to ensure these threats are stopped dead in their tracks

Credits:

Client: HP

Agency: Giant Spoon

Director: Lance Acord

Tags: United States

United Collective: California Milk Processor Board 'Freestyle Delivery #BonesLoveMilk'

Agency: United Collective

Client: California Milk Processor Board

Date: June 2017

When it comes to perfect pairs, milk and extreme sports probably aren’t the first things that come to mind. But that unlikely combo is the star of the new #BonesLoveMilk campaign from California Milk Processor Board (CMPB) and United Collective, a communications group.

The social and grassroots initiative, developed by Gallegos United, leverages extreme sports professionals, experiential activations, social media and digital components to reach the tween target demographic.

The #BonesLoveMilk team partnered with professional BMX riders and skateboarders Kilian Martin, Andrew Cast, Garret Hill, Sean Ricany and Eric Lichtenberger for a day of epic “freestyle deliveries” featuring insane tricks while delivering the delicious combo of milk and pizza. In addition to being delivered by professional riders, the pizzas were packaged in boxes featuring original #BonesLoveMilk artwork by Matt Cantrell.

Credits:

Client: California Milk Processing Board

Agency: United Collective/Gallegos United

Tags: United States

Ogilvy Brasil: LiveOnNY 'News of Hope'

Agency: Ogilvy Brasil

Client: LiveOnNY

Date: June 2017

Los Angeles-based Central Films award-winning director Rodrigo Garcia Saiz teams up with Ogilvy Brazil and former military CNO’s (Casualty Notification Officers) to deliver heartwarming news to hopeful organ-awaiting patients in poignant PSA ”News of Hope” for NYC organ donation network LiveON NY.

The emoyional spot follows three former CNO’s, who were previously tasked with one of the most difficult jobs imaginable: delivering the life altering news of the death of a service member to family members. After years of treating this duty with the utmost respect and reverence, the sentiment is shifted and they are given the opportunity to become Hope Notification Officers and deliver news that will change the course of a person’s life in an entirely different way. The former CNOs pay a surprise visit to ailing hospital patients to present them with the news that they will be receiving their long-awaited organ transplant. Emotions run high for both the organ recipients and the officers, united by the uplifting and hopeful exchange.

Credits:

Client: LiveON NY
Spot titles: News of Hope
Airdate: April 2017
Agency: Ogilvy Brazil
Chief Creative Officer: Claudio Lima
Executive Creative Director: Felix Del Valle
Copywriter(s): Marcos Botelho
Art Director(s): Bruno Montoro, Fabio Natan
Head of Production: Rafael Rosi
Production Company: Central Films
Director: Rodrigo Garcia Saiz
Director of Photography: Mateo Londono
Producer(s): John Barreiro
Executive Producer(s): John Barreiro
First Assistant Director(s): Raul Senties, Hector Flores
Sound: Nicolas Cruz
Editorial Company (with location): Whitehouse Chicago
Editor(s): Carlos Lowenstein
Assistant Editor(s): Meaghan Rahamut, Lauren Pecson
Editorial Producer(s): Dawn Guzowski
Post Production (with location): StratoStorm Brasil
Colorist(s): Acauan Pastore
Post Producer(s): Helena Hilario
Post Supervisor(s): Mario Pece
Music Company (with location): Chris Jordao Sao Paulo
Music Producer(s): Chris Jordao, Xanna D’aguiar
Composer(s): Karl Steinert, Eric Lee

Tags: North America

Odysseus Arms: HotelTonight 'HotelTonight out of home campaign'

Agency: Odysseus Arms

Client: HotelTonight

Date: June 2017

HotelTonight has launched its first out of home (OOH) advertising campaign in the New York City metro area. Aimed at appealing to residents and visitors to the city, this is the latest in a series of major marketing initiatives for the last-minute hotel booking app, which included partnerships with the New York Yankees, Madison Square Garden, AEG and Chelsea Football Club.

The campaign, which runs through the end of the summer, will be featured at more than 2,000 high-traffic locations, including subway/rail platforms, buses and other commuter viewpoints (including a large billboard over the Lincoln Tunnel's westward entrance). HotelTonight ads will also be heard across radio, podcasts and streaming platforms in the NY market.

Credits:

Creative: Odysseus Arms, HotelTonight

Media Buy: Blackwood Seven

Tags: United States, Out Of Home

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R/GA Singapore and Uber launch #RideToReconnect campaign during Ramadan

June 14, 2017, 8:56 pm

≫ Next: Creative Work of the Week: Disney empowers young girls in its 'Be Amazing' campaign

≪ Previous: US Creative Works: Featuring Barkley, Havas, 72andSunny and more

Premium:

R/GA Singapore and Uber have launched #RideToReconnect campaign during Ramadan.

“Ramadan is a time of reflection amid the pace and demands of everyday life,” said Eshan Ponnadurai, director, brand and strategy APAC, Uber.

“We wanted to create unexpected opportunities amidst the hustle and bustle to tap into the meaning of this month, and make it easier to reconnect with friends and family,” he added.

“In transforming the way we get from A to B, Uber enables connections,” said Mark Tipper, executive creative director, R/GA Singapore.

“#RideToReconnect takes this idea a step further, helping riders connect at a deeper level by reaching out to those who aren’t within driving distance – something that’s especially meaningful during times of cultural or religious significance when we want to feel close to those we love,” he added.

R/GA Singapore: Uber '#RideToReconnect'

Agency: R/GA Singapore

Client: Uber

Date: June 2017

R/GA Singapore and Uber have launched #RideToReconnect campaign during Ramadan.

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Tags: Singapore, Uber, Singapore, Malaysia, Indonesia

Location:

Singapore

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R/GA Singapore and Uber launches #RideToReconnect

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Creative Work of the Week: Disney empowers young girls in its 'Be Amazing' campaign

June 26, 2017, 1:52 am

≫ Next: Creative works featuring Mother, Karmarama, Peter & Paul and more

≪ Previous: R/GA Singapore and Uber launch #RideToReconnect campaign during Ramadan

Premium:

Disney has won over The Drum readers this week with its 'Be Amazing' campaign to win European Creative Work of the Week.

Created in-house, the campaign aims to empower young girls in everything they do from using their imaginations to facing their fears.

The 60-second short is another installment of the 'Dream Big Princess' series from Disney, which aims to encouraging girls to 'be amazing'.

Disney UK: Disney UK 'Be Amazing'

Agency: Disney UK

Client: Disney UK

Date: June 2017

Disney have just launched a new campaign called 'Be Amazing' that champions their female-character led franchise by encouraging young girls to “be amazing.”

Credits:

Tags: UK, creative, brand identity, Brand, disney, Branding, TV, Kids

Location:

World

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Disney's 'Be Amazing' campaign wins Creative Work of the Week

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Creative works featuring Mother, Karmarama, Peter & Paul and more

June 26, 2017, 2:45 am

≫ Next: APAC Creative Work of the Week: GoodStuph and HP with 'Live Forever'

≪ Previous: Creative Work of the Week: Disney empowers young girls in its 'Be Amazing' campaign

Premium:

Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.

For project information, credits and more click on the project to expand to full screen for credits submit online via our online form.

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

Bulletproof: Arla Foods 'Apetina Brand and Packaging Redesign'

Agency: Bulletproof

Client: Arla Foods

Date: June 2017

Arla Foods has teamed up with the London office of strategic brand and packaging design agency Bulletproof to create a contemporary new brand visual identity and packaging design for global cheese brand Apetina.

With an ambition to reposition Apetina as a cooking cheese brand, Arla Foods needed a design that would drive reappraisal, inspiring ‘casual creative cooks’ (those who enjoy experimental cooking and love entertaining in the kitchen) to become more inventive with their cooking habits and start introducing Apetina into their cooking repertoire rather than just using it in the salad bowl.

Taking centre stage on pack is the new Apetina diamond device, which frames an array of delicious, fresh ingredients chosen to complement each variant, alluding to the exciting variety of recipes that can be created with each cheese.

A fresh and bold, dark blue colour palette set on a natural wooden texture finishes the design to give maximum shelf impact in store and add natural culinary cues.

Credits:

Bulletproof

Tags: Europe, design, Graphic Design, packaging design, Branding, brand identity, brand visual identity

CP+B Boulder: Hotels.com 'FIRST MULTI-REGION CAMPAIGN '

Agency: CP+B Boulder

Client: Hotels.com

Date: June 2017

Booking a holiday through Hotels.com should always rewarding, thanks to the travel company’s Rewards Programme – Get Instant savings with Secret Prices and collect 10 nights for a reward night.

That’s the idea behind the travel company’s first multi-regional campaign from Crispin Porter + Bogusky, which launched this week. This new work for additional markets puts a deadly scorpion, a flock of hungry pigeons, a keen-to-please taxi driver and an overenthusiastic husband front and centre, in a lighthearted look at some of the less enjoyable aspects of holiday travel.

Four TV spots and a range of print and digital assets launch first in Spain, marking the brand’s first TV advertising campaign in the country, with the campaign rolling out in the coming weeks to Denmark, Sweden, Norway, Finland, France, Spain, Brazil, Mexico, French Canada and Australia.

Credits:

Creative: Brian Friedrich and Brett Dixon, CP+B Boulder
Producer: Rachel Noonan, CP+B Boulder
Director: Traktor

Tags: Europe, travel

Birds

Peter and Paul: Factory 'New Factory Website'

Agency: Peter and Paul

Client: Factory

Date: June 2017

IdeaMakers Peter and Paul announced they have designed and created a new website for sound production company Factory. The website is central to a campaign that celebrates the 20th anniversary of Factory, the company behind some of the most significant commercials over the past two decades.

Factory’s initial brief was for a new site and a celebratory timeline that documented 20 years in the business. Peter and Paul pushed the idea further by approaching code artist Brendan Dawes to create a visual timeline of sounds that Factory worked on. Brendan created 3D generative shapes that build and expand in synchronisation with sounds that were created by Factory, each one representative of a year in their life.

Credits:

Agency: Peter and Paul
Client: Factory
Design and Art Direction: Lee Davies
Web Development: Tom Smedley

Tags: UK

Spark44: Jaguar Land Rover 'Jaguar visualises 'The Art of Sound' through cymatic science in new film'

Agency: Spark44

Client: Jaguar Land Rover

Date: June 2017

The Art of Sound by Jaguar F-Type SVR, the first in a series of films, demonstrates the science of cymatics and making sound waves visible. Bringing to life the utterly distinctive and pulse-quickening sound of the F-Type SVR, it visualises the sports car’s Titanium Active Exhaust frequencies as intriguing patterns.

The 130-second film, directed by Steve Downer, was filmed in the Jaguar Land Rover semi-anechoic chamber at Gaydon, Coventry, UK. The social-led campaign will launch on Jaguar’s global channels including Facebook, Twitter, Instagram and YouTube targeting Jaguar fans.

The concept was devised by Spark44, the global creative and demand creation partner agency for Jaguar Land Rover; and executed by the FX specialist Machine Shop. A bespoke algorithm was built to interpret the exhaust note of the F-Type SVR and transform it into frequencies to form these patterns, transforming the poppy seeds into kaleidoscopic visuals. The multiple pattern images formed and changed, subject to the changes in exhaust sound.

Credits:

Werner Krainz - Chief Creative Officer -Spark44; Nick Hearne - Creative Director - Spark44; Steve Downer - Director - Mad Cow Films; Justin Hackney - BTS Director - Mad Cow Films; Nicholas Unsworth - Executive Producer - Mad Cow Films; Jonas Blanchard - Producer - Mad Cow Films; Nick Armstrong - Editor - Cut and Run; Jim Allen - Flame Op - Big Buoy; Polly Durrance - VFX Producer - Big Buoy; Mark Horrobin - Grade - Big Buoy; Munzie Thind - Head Sound Engineer - Grand Central Recording Studios; George Castle - Sound Engineer - Grand Central Recording Studios; Paul Mann - Senior SFX Supervisor - Machine Shop; Mats Rivenes - SFX Supervisor - Machine Shop; Iain Suffield - NVH Advanced Technologies Specialist - Machine Shop; Paul Cooper - SVO Project Engineer - Machine Shop; Nigel Harniman - Photographer; Nick Dobson - Business Director - Spark44; Natalie Coomer - Account Director - Spark44; Oliver Creamer - Agency Producer - Spark44

Tags: UK, digital, advertising, Online/Digital, Content Marketing, marketing

The Art of Sound

MERó: Code Computerlove 'Brand Identity Refresh'

Agency: MERó

Client: Code Computerlove

Date: June 2017

MERó brought digital agency Code Computerlove’s never stops tagline to life in a new identity that can be applied across all digital and offline applications. MERó focused on Code’s positioning ‘brilliant never stops’ when shaping the new visual identity, drawing on the idea of an ongoing journey made up of many moving parts.

Code’s different disciplines were visualised in three striking shapes and these shapes were used to create eye catching patterns.

The idea was to capture a sense of movement and motion with a strong rhythm and clear focus. The patterns apply across every brand execution – from bespoke exhibition stands to the use of motion on the new website.

Credits:

Collaboration between Andy Culbert - MERó and Code Computerlove

Tags: UK

Coker Brand Design: Neigh Ltd 'Neigh Raw Puds'

Agency: Coker Brand Design

Client: Neigh Ltd

Date: June 2017

New packaging design and identity created by Coker Brand Design.

Neigh and Coker Brand Design set out to redefine the image of super foods. These premium quality, delicious puds required packaging that would create desire. Neigh wants to spread the word that natural products are not only good for your health, but they can taste far better than their processed counterparts.

Avoiding the typical visual codes of natural and raw products and building on Neigh’s iconic horse box, Coker captured a sense of freedom, of living life in the moment with the vibrant water colour horse illustration unconfined by the box face. Its execution reflects the raw and unprocessed product whilst at the same time being effortlessly sophisticated. The packaging form unfolds on opening, presenting the puds as little irresistible treats, waiting to be nibbled and enjoyed.

Credits:

Simon Coker, Creative Director, Coker Brand Design

Tags: UK, design, packaging design, brand identity

antoni Berlin: Mercedes-Benz 'Tongue Twisters: “Biker” by Noma Bar'

Agency: antoni Berlin

Client: Mercedes-Benz

Date: June 2017

Artist Noma Bar uses animation with fast transitions to highlight the benefit of a safety system by Mercedes-Benz, using of negative space, iconic graphics and double-meaning imagery.

His film Biker, which was released online, tells the story of a Mercedes that succeeds in braking right on time to avoid a collision with a biker on its blind spot. All of this, thanks to a nifty safety feature: Active Blind Spot Assist.

The film dramatizes a complicated traffic situation as a tongue twister and literally narrates it from the perspective of the safety system, fast and flawlessly.

Bar created several visual metaphors and mixed them with typography to accompany the fast voice-over. Each frame fits exactly a word. The film is the first in an animated series to be released highlighting Mercedes-Benz smart safety systems.

Credits:

Noma Bar - Illustration & Direction
Alejo Accini - Animation - Ale Pixel Studio
antoni Berlin - Advertising Agency
Marcell Francke - Creative Director - antoni Berlin
Erick Barrios Hernández - Copywriter - antoni Berlin
Matti Lietsch - Copywriter - antoni Berlin
Wolfgang Warzilek - Art Director - antoni Berlin
Daniel Righi - Art Director - antoni Berlin
Valerie Opitz - Art Buyer - antoni Berlin
Dutch Uncle - Production Company
Sound – nhb studios Berlin GmbH

Tags: Europe

Tongue Twisters: Biker by Noma Bar

Mother Design: BBC Three 'Sorry Not Sorry For Being Me'

Agency: Mother Design

Client: BBC Three

Date: June 2017

BBC Three's campaign with Mother Design supports a season of original programming about self-expression called Sorry Not Sorry For Being Me. The season is part of the channel’s aim to engaging the target young, diverse audiences with a message about self-identity and uniqueness.

Credits:

Tags: UK

Karmarama: CBeebies 'Everyone's Welcome'

Agency: Karmarama

Client: CBeebies

Date: June 2017

Karmarama has created a new TV campaign for CBeebies advocating diversity for the children’s television brand. The work aims to promote positive childhoods by celebrating inclusiveness and kindness.

Directed by Joshua Neale, the candid TV spot documents real pairs of friends struggling to spot their differences, demonstrating that from a child’s point of view, when it comes to difference, children see things differently.

The campaign will run for four weeks across BBC’s broadcast and social platforms and will form part of this year’s brand campaign for CBeebies.

Credits:

Client Name (single name): Jamie Dodds
Client Job title: Marketing Director
Creative Agency: Karmarama
Chief Creative Officer: Nik Studzinski
Executive Creative Director: Adam Kean
Executive Creative Director: Dickie Connell
Copywriter: Rachel Holding
Art Director: Dan Leppanen
Planner (Creative Agency): Claire Taylor
Agency Producer: Ben Catford
Assistant Producer: Sam Topley
Business Director: Charlotte Hodgson
Account Director: Kate Fitzgerald
Account Manager: Sophie Coyne
Production Company credits:
Production Company: Smuggler
Director: Josh Neale
Producer: Nick Fewtrell
Production Manager: Polly Leach
Director of Photography: David Proctor
Production Designer:
1st AD: Simon Ashen

Offline Editor: Eve Ashwell @ Assembly Rooms
VFX Post House: Moving Picture Company
VFX Supervisor:
VFX Artist:
VFX Producer: Ryan Handcock @ MPC
DMP Aritst:
Colourist: Richard Fearion @ MPC
Sound Design: Alex Wilson-Thame @ Jungle
Music Composition: Mat Davidson

Tags: UK, TV Advert, BBC, Cbeebies

CBeebies Everyone's Welcome

Joint: Badger Ales 'Ultimate Beer Sheds'

Agency: Joint

Client: Badger Ales

Date: June 2017

Joint have launched a new content series for Badger, partnering with Unilad to showcase the ‘ultimate beer shed’ created for lucky Badger fans.

Celebrating the British love affair with the garden shed, the campaign brings together one of the oldest beer brands with one of the newest (and largest) publishers and is designed to showcase Badger’s commitment to making ‘beer time’ better.

The campaign will launch on Unilad platforms, social and influencer networks and coincides with a refresh of Badger’s owned channel strategy and content led by Joint.

The first of the Ultimate Beer Shed series, a rugby themed shed, features former England Rugby player David Flatman. The campaign uses an influencer strategy designed to appeal to the interest areas relating to each shed.

Credits:

Agency: Joint London
Client: Badger Ales in partnership with Unilad

Tags: UK

The Ultimate Beer Shed

The Ultimate Rugby Shed with David Flatman

BBDO: Mercedes-Benz '#4Fathers'

Agency: BBDO

Client: Mercedes-Benz

Date: June 2017

Papaya Films was tapped by BBDO Warsaw and Mercedes-Benz to create an inspiring Father’s Day story of familial bonding, imagination, and adventure.

The spot was directed by Papaya’s Julia Rogowska and shows a young brother and sister searching the wilderness for a mysterious fairytale creature. With Rogowska and cinematographer Filip Załuska showing the natural beauty of Poland’s Giant Mountains, the spot has an ethereal quality that stands out from traditional Father’s Day ads.

“We wanted to find a memorable way to show the family side of the Mercedes-Benz brand, and to encourage fathers to nurture the spirit of adventure within their kids,” shared Rogowska. “It was inspiring to work in such beautiful surroundings to tell this story, and we had a fabulous crew and actors who bravely tackled the many physical challenges of the shoot. The end result is a timeless, engaging story that lets our imaginations run free.”

Credits:

Title: #4fathers
Client: Mercedes-Benz
Agency: BBDO Warsaw
Creative Director: Kamil Redestowicz
Creative Team: Michał Włodarczyk & Mateusz Reiss
Agency Producer: Bartosz Okólski
Business Directors: Agata Ciecierska, Renata Gerek, Maja Laudańska – Tomczak
Production Company: Papaya Films
Director: Julia Rogowska
Executive Producer: Kacper Sawicki, Paweł Bondarowicz
Producer: Michał Trusiewicz
Production Manager: Ada Kornecka
DP: Filip Załuska
Costume Designer: Agata Zalewska
Production Designer: Natalia Giza
Editor: Maciej Kozłowski
Post production: Televisor
Post Producer: Iwona Kachel
Post Supervisor: Wojtek Świątek, Karol Kisiel
Audio Production: Efektura – Andrzej Bogucki
Music: Upright Music

Tags: Europe

#4Fathers English

#4Fathers Polish

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APAC Creative Work of the Week: GoodStuph and HP with 'Live Forever'

June 26, 2017, 7:10 pm

≫ Next: US Creative Works: Featuring Mekanism, BBDO NY, Copacino+Fujikado and more

≪ Previous: Creative works featuring Mother, Karmarama, Peter & Paul and more

Premium:

GoodStuph has won APAC Creative Work of the Week with a music video advertisement "Live Forever" crafted for smartphones.

In the video, the majority of a couple’s young, blossoming love takes place over the glow of a smartphone screen, supplemented by an endless list of messaging and social media apps.

Goodstuph: Hewlett-Packard 'Live Forever'

Agency: Goodstuph

Client: Hewlett-Packard

Date: June 2017

HP Singapore and GOODSTUPH launched a music video advertisement crafted exclusively for smartphones.

In the video, the majority of a couple’s young, blossoming love takes place over the glow of a smartphone screen, supplemented by an endless list of messaging and social media apps.

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Tags: Singapore, HP, Hewlett Packard

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GoodStuph wins APAC Creative Work of the Week

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US Creative Works: Featuring Mekanism, BBDO NY, Copacino+Fujikado and more

June 28, 2017, 3:53 am

≫ Next: Adidas introduces #FanTheFire to raise awareness about other sports in India

≪ Previous: APAC Creative Work of the Week: GoodStuph and HP with 'Live Forever'

Premium:

Welcome to The Drum's US Creative Works in partnership with Workfront.

This section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.’

For project information, credits, and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form.

To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, June 28.

Mekanism: Zima 'Back Not Back'

Agency: Mekanism

Client: Zima

Date: June 2017

Zima is back, led by a totally retro ‘Back Not Back’ campaign from Mekanism and PR agency Olson.

The integrated campaign includes a new 8-bit brand website complete with neon wingding arrows, forced background audio bling, flying Zima bottles and lots of Comic Sans – all the things that made the early internet ‘da bomb.' You can research the joys of Zima on there, find where to buy the beverage and even download mobile Zima wallpaper for your mobile.

The campaign also features a chatbot via Zima's Facebook Messenger, which has a wealth of Zima and ‘90s pop culture entertainment at the ready created in partnership with the IPG Media Lab. Also, a social video is featured on Facebook, Twitter, Instagram, YouTube, created by Mekanism and its social agency Epic Signal.

Credits:

Lead Creative Agency: Mekanism

President/CEO: Jason Harris

Founder/Executive Creative Director: Tommy Means

Creative Director: Matt Stafford, Megan Farquhar

Copywriter: Dom Haury

Jr. Copywriter: Cory McCollum

Senior Art Director: Jamie Stark

Director of Brand Management: Rick Thornhill

Sr. Brand Manager: Amy Henning

Brand Manager: Kyle Goethals

Planning Director: AJ Livsey

Head of Production: Kati Haberstock

Sr Integrated Producer: Jessica Murray, Jackie Backer

Social Media Agency: Epic Signal

Director of Social Strategy: Josh Druding

Social Strategist: Charles Weichselbaum

Art Director: Andreas Aristides

Social Innovation Lead: Jeff MacDonald

Production Company: Sister Studios

Director: Adam Avilla

DP: Josh Blackman

EP: Lee Scharfstein

Line Producer: Greg Speck

Editorial: Sister

Editor: Adam Avilla

Public Relations Agency: Olson Engage

Account Director: Giovanna Colson-Basurto

Senior Account Executive: Kylie Burness

Account Executive: Samantha Miller

Assistant Account Executive: Samantha Mayhew

Chat Bot Creative Development Agency: IPG Media Lab

Director of Creative Technology: Eric Stockmeyer

Conversational UI Software Engineer: Ryan Hinchey

Developers: Rohan Doshi, Bernadette Masciocchi

Creative Director/Copywriter: Jonathan Bellinger

Copywriter: Adam Goldman

Executive Producer: Margaux Ravis

Lead Interaction Designer: Xuedi Chen

Director of Client Services: Samantha Barrett

Client Services Manager: Emily Cleary

Director pf Strategy: Adam Simon

Tags: United States

BBDO New York: Cooper Hewitt Smithsonian Design Museum 'Devour Design'

Agency: BBDO New York

Client: Cooper Hewitt Smithsonian Design Museum

Date: June 2017

BBDO New York has turned historic design pieces into appetizing objects of desire in a new campaign aimed at increasing visits to Cooper Hewitt, Smithsonian Design Museum.

The campaign focuses on The Jazz Age: American Style in the 1920s exhibition, which explores the diversity and dynamism of the period. To help build awareness, generate excitement, and drive visitation, BBDO New York has created an outdoor campaign that celebrates design and captures the spirit of the 20s.

Called 'Devour Design', the campaign's unique creative approach features select exhibition pieces photographed as enticing gourmet delicacies, inviting viewers to eat, drink, and consume the exhibition. It is running in subways across New York City.

Credits:

Agency: BBDO New York
Client: Cooper Hewitt Smithsonian Design Museum
Title: Devour Design

Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Creative Director/Art Director: Daniel Sinisterra
Creative Director/Copywriter: Sarah Roach
Project Manager: Alex Barnard

Art Producer: Katie Johnson
Print Production Managers: Michael Musano, Len Rappaport
Print Project Manager: Donna Mendieta
Retoucher: Steve Lakeman

Account Director: Kristen Roche
Account Manager: Virginia Rojo
Account Executive: Isabel Pluck

Photography Agency: Plum Reps
Photographer: Kate Mathis

Tags: United States, ooh

Copacino+Fujikado: Columbia Crest 'Juan & Juan'

Agency: Copacino+Fujikado

Client: Columbia Crest

Date: June 2017

What do you get when you combine a carafe of reality TV, two Juans and a vineyard? A light-hearted content series from Columbia Crest winery.

This continuation of a campaign that started last year demystifies the wine industry, and provides a behind-the-scenes look at how wine is made and offers a delightful pairing of Juan Munoz-Oca, head winemaker, and Juan Uribe, estate vineyard manager.

The series celebrates the passion and dedication of the people who produce some of the most acclaimed wine in the world, and is brought to life by Seattle-based advertising agency Copacino+Fujikado, for Columbia Crest, the Northwest part of the Ste. Michelle Wine Estate.

These videos will be breaking throughout June and July, and are primarily available on Facebook with secondary support on Instagram and Twitter. The videos will use both paid and organic social channels as they collaborate with WE Communications, to continue the series in late September/early Fall.

Credits:

Chief Creative Officer: Jim Copacino
Executive Creative Director/Writer: Mike Hayward
Senior Art Director: Andy Westbrock
Account Director: Chris Copacino
Senior Account Executive: Colby Naiker
Assistant Account Executives: Elissa Finklestein & Amber Shelton
Director of Photography: Boone Sommerfeld
Production Supervision: Ed Liming
Production Manager: Sun Yi
Editor: Brian Alter
Content Strategy: Paul Balcerak & Calvin Grover

Tags: United States

BBDO Toronto: Mercedes-Benz Canada 'Love for the LGBTQ2 Community'

Agency: BBDO Toronto

Client: Mercedes-Benz Canada

Date: June 2017

Mercedes-Benz Canada is using the transformative power of art to show its support for the LGBTQ2 Community. A recently-unveiled mural sends a message of love and inclusivity to passers-by in Toronto, while the corresponding digital campaign takes a stand against abuse and hate speech on a national scale.

“We wanted to take a stand and shine a light on the real effects of hate speech and homophobic/transphobic vandalism,” says Virginie Aubert, Vice President of Marketing at Mercedes-Benz Canada.

BBDO Toronto, Mercedes-Benz Canada’s agency of record, developed the concept and commissioned Toronto-based queer artist Thomarya “Tee” Fergus to create a mural that was inspired by conversations with people from the LGBTQ2 community who have experienced hate speech, bullying and discrimination. Based on their stories, Fergus created a mural she hopes will encourage healing.

The interviews and the process of creating the mural were captured for a short documentary. The five-minute documentary, Painted with Love, is part of a digital campaign that aims to show the real impact of hateful words and slurs by sharing the stories of those who have been affected by them.

Credits:

Client: Mercedes-Benz
VP, Marketing: Virginie Aubert
Manager, Marketing Communications: Nathalie Gravel
Marketing Campaign Lead: Lesley McLelland
Marketing Campaign Specialist: Nicole von Donat

 Agency: BBDO Toronto
Chief Creative Officers: Denise Rossetto / Todd Mackie
VP, Creative Director: Dan Gaede
Senior Copywriter: Owen Milburn
Art Director: Jinah Lee
Senior Producer: Terry Kavanagh
VP, Group Account Director: Jennifer Christen
Account Director: Blake Connolly
Account Executive: Kristin Macri
Account Coordinator: Hannah Chafetz
Strategist: Lily Wang

Production: Revolver Films
Director: Mark Bone
DOP: Christopher Lew
Producer: Rob Allan
Executive Producers: Luc Frappier / Richard Cureton

Post House: Rooster Post Production
Editor: Dave De Carlo
Assistant Editor: Mikaela Bodin
Executive Producer: Melissa Kahn

Online: Fort York VFX

Colour: Nice Shoes
Colourist: Rosalyn Di Sisto

Music House: Grayson Matthews
Audio Director: Dave Sorbara
Executive Producer: Kelly McCluskey

Media Agency: OMD

Tags: Canada

Painted with Love - Mercedes-Benz Canada

Trailer - Painted with Love - Mercedes-Benz Canada

Teaser - Painted with Love - Mercedes-Benz Canada

McCann: Qualcomm 'Ignore This'

Agency: McCann

Client: Qualcomm

Date: June 2017

People love their smartphones. And while they think that's because of the screen or the camera or all those apps, the reality is that what people really love – what they can't live without – is the Qualcomm technology that makes it all possible. After all, Qualcomm invented the smart behind every phone.

The 'Ignore This' spots acknowledge that when commercial breaks come on while you’re watching TV, a lot of people naturally look to their smartphones to see what’s going on. But since Qualcomm invented the technology that makes smartphones so mesmerizing and indispensible, they are totally okay with that. So watch the commercial, or go ahead and “ignore this” and check your smartphone. Either way, you're getting a whole lot of Qualcomm.

The campaign runs through September 30 across TV, OOH, digital, social and print.

Credits:

McCann
Eric Silver: North American Chief Creative Officer
Sean Bryan & Tom Murphy: Co-Chief Creative Officers, McCann NY
Bill Wright: Global Executive Creative Director
Vince Lim: Creative Director
Josh Grossberg: Group Creative Director
Nathan Dills: Copywriter
Nathy Aviram: Chief Production Officer
Alexis Mead: Senior Integrated Producer
Ethel Jones: Senior Project Manager
Neil Frauenglass: Co-head/Account Management
Emma Goode: Account Supervisor
Alex Thompson: Assistant Account Executive
Eldad Heilweil: Group Strategy Director
Danielle Noto: Strategy Director
Chris Cooper: Strategist

Qualcomm
Dan Novak: SVP Global Marketing
Susan Lansig: VP Global Brand Marketing
Liya Sharif: Senior Director Global Brand
Kevin Wakefield: Director Global Brand
Tami Dunnam: Manager Corporate Brand

Park Pictures: Production Company
Lance Acord: Director
Jackie Kelman Bisbee: Executive Producer
Justin Pollock: Executive Producer
Anne Bobroff: Head of Production
Michaela Johnson: Producer

Exile: Edit
Matt Murphy: Editor
Evyn Bruce: Producer

Tags: United States

barrettSF: 2K Sports 'WWE 2K18 Video Game Ad “Be Like No One”'

Agency: barrettSF

Client: 2K Sports

Date: June 2017

In 'Vandal' its latest creative work for the WWE 2K video game franchise, advertising agency barrettSF is focusing on the future by disrespecting the past. The new spot launched June 19 on ESPN with the tagline: “Be Like No One”.

This year’s cover star, Seth Rollins, is a dynamic in-ring architect, charismatic leader and fan-favorite WWE personality. Showcasing him created a unique opportunity to elevate the next generation of WWE Superstars by rebelling against the company’s’s storied history, rather than embracing it.

The new spot opens late at night outside a large warehouse. Once inside, we discover the warehouse is actually a showroom with more than 50 years of WWE history on display: the WWE archives. Throughout the rest of the spot, we see iconic pieces of WWE’s history smashed, destroyed and burnt by a masked intruder. In the end, the intruder is revealed to be the star of WWE’s current and future generation, Rollins.

Credits:

WWE2K18 CREDITS

Agency: barrettSF
ECD: Jamie Barrett
Associate Partner/Creative Director: Todd Eisner
Associate Creative Director: Brad Kayal
Senior Art Director: Jen Hart
Associate Partner/Head of Production: Conor Duignan
Managing Director: Patrick Kelly
Account Director: Molly Friedman
Account Manager: Emily Brody

Production Company: Smuggler
Director: Björn Rühmann
Executive Producers: Patrick Milling Smith, Brian Carmody
Executive Producer: Allison Kunzman
Chief Operating Officer: Andrew Colon
Line Producer: Alexandra Lisee
Director of Photography: Lasse Frank
Production Designer: Jason Kisvarday

Editorial: Exile
Editor: Nate Gross / Grant Surmi
Head of Production: Jennifer Locke
Senior Producer: Remy Foxx

VFX / Finish: A52
VFX Supervisor: Jesse Monsour
CG Supervisor: Andy Wilkoff
2D VFX Artist(s): Jesse Monsour, Richard Hirst, Brendan Crockett, Enid Dalkoff, Michael Vaglienty
3D Artists: Jun Kim, Aemelia Widodo, Phiphat Pinyosophon
Animator: Peter Murphy
Colorist: Paul Yacono
Producer: Drew Rissman
Executive Producer: Patrick Nugent & Kim Christensen
Managing Directors: Linda Carlson & Jennifer Sofio Hall

Music: Tuesday Collective
Sr. Producer: Chelsea Maddox
Ass. Producer: Sam Blehar
Creative Director: Theo de Gunzburg

Audio Mix: LIME
Engineer: Joel Waters

Tags: United States, advertising, marketing, Gaming, WWE

Vandal

VML: Wisconsin ACLU 'Wisconsin Flag'

Agency: VML

Client: Wisconsin ACLU

Date: June 2017

As LGBT people across the nation celebrate Pride Month and work to change public perspective, the ACLU of Wisconsin is taking a new look at the Badger State’s flag by unveiling an alternative version at pride festivities across the state.

By appearances, the front is an official Wisconsin flag – with a sailor and a miner flanking a shield. But on the back, it’s revealed that the sailor and miner are actually holding hands. With the upgrade, the ACLU is sending a strong message that the organization is committed to defending the rights of all Wisconsites.

The state’s motto of “Forward” on the flag further plays into the ACLU’s commitment of progressing civil liberties. The work was created, pro-bono, by global marketing agency VML. Miniature versions of the flag were recently handed out along the Milwaukee’s pride parade route and at a booth at Eau Claire’s activities. The flags will also be available at Walworth County’s Pride Fair on Aug. 19 and at Madison’s OutReach Pride Parade & Rally in Madison on Aug, 20.

Credits:

Debbi Vandeven: Global Chief Creative Officer
John Godsey: Chief Creative Officer, NA
Sean Burns: Executive Creative Director/Chicago
Jody Spychalla: Creative Director/Art Director/Chicago
Lila Knight: Production Manager
Freddie Wise: Senior Print Production Manager

Tags: United States

Barton F. Graf: Supercell 'It's Lonely at the Top'

Agency: Barton F. Graf

Client: Supercell

Date: June 2017

Supercell and Barton have launched a new animated film for Supercell’s Boom Beach that features the game’s original villain, Lt Hammerman, who leads the Blackguard Army.

Barton created the film about Hammerman’s loneliness and search for friends with the only logical solution: a big, animated musical number complete with over the top dance routine, flamethrowers and the singing voice of a Broadway star.

The film launched to promote Supercell’s new in-game feature that lets players design bases for Lt Hammerman called the Blackguard Base builder. But why would players want to design bases for the very army they’re supposed to defeat? And why would Lt Hammerman invite players to help him? Because the life of an evil super villain is super lonely, that’s why.

Credits:

Agency: Barton F Graf

House Special
Kirk Kelley - Director
Karly Richter - Producer
Lourri Hammock - Executive Producer

Butter Music & Sound
Andrew Sherman - Composer
Kristin Kuriashi - Producer
Ian Jeffreys - Executive Producer

Heard City - Audio Mix
Evan Mangiamele - Engineer

Tags: United States

MUH-TAY-ZIK | HOF-FER : Previously Owned by a Gay Man 'FAQusical'

Agency: MUH-TAY-ZIK | HOF-FER

Client: Previously Owned by a Gay Man

Date: June 2017

San Francisco-based creative agency MUH-TAY-ZIK | HOF-FER partnered with PreviouslyOwnedByAGayMan.com to create a promo video that is just as outrageously flamboyant as the company's name.

Following a request for a simple FAQ page, the agency decided to address frequently asked questions and describe the buying and selling process “in a much more fabulous way.” According to writer Martine Glickfeld, “we knew a musical was the way to go.”

The team collaborated with Brooklyn-based arranger, performer, and music director Nathan Koci to compose the song, as well as Grammy Award winner John Kilgore and acclaimed Broadway and Off-Broadway sound designer Daniel Fluger to record the final song.

Credits:

Agency: MUH-TAY-ZIK | HOF-FER

Client: PreviouslyOwnedByAGayMan.com

Senior Art Director: Stevan Chavez

Senior Creative: Mike Gallucci

Writers: Martine Glickfeld and Greggy Adriano

Director of Photography/Filmmaker: Norman Bonney

Composer: Nathan Koci

Production House: Bandit/Criminal

Tags: United States

R/GA: Samsung 'Cut+Run’s Gary Knight Edits “Smart Switch – Ode” For Samsung '

Agency: R/GA

Client: Samsung

Date: June 2017

'Smart Switch – Ode' for Samsung, directed by +jacksonkarinja and edited by Cut+Run’s Gary Knight for R/GA, charmingly captures the nostalgic moments, awkward truths, and overall importance of keeping everything when you upgrade your phone.

Credits:

Advertising Agency: R/GA
Creative Directors: Mike Donaghey / Chris Joakim
Producer: Purvi Sheth
Senior Art Director: Bruno Luglio
Senior Copywriter: Ivan Guerra

Production Company: Superprime
Director: +jacksonkarinja
Executive Producer: Colleen O’ Donnell
Producer: Jon Messner

Editorial Company: Cut + Run
Editor: Gary Knight
Assistant Editor: James Donahue
Executive Producer: Lauren Hertzberg
Producer: Laura Cavanaugh

Color Correct: CO3 / New York, NY
Colorist: Tom Poole

VFX/Conform/Online Facility: Alkemy X / New York, NY
Creative Director: Geoff Bailey
Online Editor :55: John Shea
Online Editor :30: Craig Brasen
Post-Producer: Jessica Stanchak
Assistant Editor: Misha Kozlov
Motion Graphics: Abram Seaman
CG Modeling: David Avetisov
Composite: Dayung Jo
3D/VFX: Dave Zeevalk & Colton Miller
Managing Director: Nick Litwinko
VP, Business Development: Amy Sweeney

Audio Post / Music Production Company: Antfood / Brooklyn, NY

Tags: North America, advertising

Leo Burnett: Allstate Foundation 'Purple Purse: Lost Purse'

Agency: Leo Burnett

Client: Allstate Foundation

Date: June 2017

Allstate has released a harrowing film that aims to shine a light on the often unseen aspects of financial abuse that can end up leaving women trapped in abusive relationships.

The PSA is for Allstate’s Purple Purse foundation, which for the past 12 years has been been working to help domestic violence survivors regain their financial footing.

The insurance company’s latest campaign aims to raise awareness of the issue via a “social experiment-based short film” called Lost Purse. In the ad, which was created by Leo Burnett and MSL Group, a hidden camera captures the reactions of Lyft passengers who’ve found a purse in the backseat of the car. When each of them opens the purse to try and find out whose it might be, they find a cell phone that’s filled with text messages that say things like “you’re too stupid to manage money” and “I canceled your card, good luck paying for a lawyer when you have no money.”

The spot ends with the message, “If you knew someone needed help, what would you do? Get involved” before directing viewers to Purple Purse’s site.

Credits:

Agencies: Leo Burnett and MSL Group

Client: Allstate Purple Purse Foundation

Tags: United States

Arnold Worldwide: National Association of Realtors 'Made for This'

Agency: Arnold Worldwide

Client: National Association of Realtors

Date: June 2017

The home-buying experience can be a treacherous journey, unless you have a Realtor at your side providing expertise every step of the way. 'Made for This', a new national campaign from the National Association of Realtors® and creative agency Arnold Worldwide, sums up the benefits a Realtor can provide: a positive mental attitude, knowledge expertise, and the motivation required to put you in the home that you’ve daydreamed about your whole life.

The national campaign, part of NAR’s overarching 'Get Realtor' brand initiative, comes to life through broadcast spots and online videos.

In 'Destiny', a 30-second TV spot, a Realtor lists the components of the American Dream – “tank tops, fireworks, and high cholesterol” – all of which can occur within a home you own, thanks to a Realtor’s drive and the confidence that comes from experience. The Realtor lets the viewer know that owning a home is as American “as ditching the metric system,” and that America did not accomplish incredible feats like landing on the moon so that the home-buying process would be exhaustingly difficult.

Another spot, titled 'Give Us Your Tired', follows a Realtor as she points out homeowners’ wish list items, such as a playroom, a his-and-hers sink, and a cul-de-sac. All of these are attainable with a Realtor that won’t stop until your dreams of owning a home have come true – because, as she stands in front of a housewarming cake in the shape of a dream house, “you can have your cake, and live it in too.”

Credits:

Sean McBride – EVP, Executive Creative Director - Arnold Worldwide
Nate Donabed – VP, Creative Director - Arnold Worldwide
Joshua Kahn – VP, Creative Director - Arnold Worldwide
Liz Breen – Senior Copywriter - Arnold Worldwide
Ashley Herrin – Senior Art Director - Arnold Worldwide
Val Bettini – EVP, Marketing Director - Arnold Worldwide
Andrew Butler – SVP, Brand Strategy Director - Arnold Worldwide
Angelica Ferris – Marketing Manager - Arnold Worldwide
Spring Clinton – SVP, Associate Director of Integrated Production - Arnold Worldwide
Amy Wilcox – Senior Business Affairs Manager - Arnold Worldwide
Jacob Williams – Assistant Broadcast Producer - Arnold Worldwide

Tags: United States

Destiny

Give Us Your Tired

Cross the Road

Owning the Place

If a Tree Falls

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Adidas introduces #FanTheFire to raise awareness about other sports in India

June 28, 2017, 11:47 pm

≫ Next: Creative Works featuring McCann London, Collider, Brass, BETC London and more

≪ Previous: US Creative Works: Featuring Mekanism, BBDO NY, Copacino+Fujikado and more

Premium:

Adidas has introduced #FanTheFire in an attempt to bring focus onto other sports in India.

The short film shows the story of Nischay Luthra, an 18-year old Indian athlete aiming for a medal in Figure Skating at the Winter Games 2018, is narrated by his mother.

There has been a paradigm shift in interest of Indians when it comes to sports over the last two years. While cricket still dominates the numbers when it comes to viewership and reportage, popularity of other sports like football, tennis and badminton have increased as well. Sports are being taken as a serious subject in India unlike before.

Sean van Wyk, senior marketing director, Adidas India commented on the initiative, “At Adidas we truly believe that through sport, we have the power to change lives. With #FanTheFire, we seek to shine a spotlight on athletes and sports which are not mainstream, and in turn, inspire the next generation to take up such sports. The campaign urges fan’s to support Nishchay and we hope that the encouragement of better-known athlete’s will help him gain the necessary patronage to reach his aim of winning a medal at the Winter Games in 2018. This is our commitment to provide the fuel for Nishchay Luthra and many more like him.”

The initiative has garnered support from Indian cricketer KL Rahul who changed his Twitter display name to support the skater while other players pledged their alliance to him by tweeting.

Nischay's journey in the film highlights the struggle which Indian players from other sports have to go through to achieve success. Lack of proper funding and infrastructure makes it difficult for athletes to pursue alternate sports and through their initiative initiative, Adidas wants to trigger awareness and recognition for such athletes.

Sanjeev Jasani, head – digital, Cheil India said, “ #FanTheFire campaign dwells on one of India’s perennial issues – sports beyond cricket. We feel proud of giving life to such a thought provoking campaign. We hope it fans the fire among the people of India and Nishchay gets his much deserving fans cheering for him in the coming Winter Games.”

Cheil Worldwide: Adidas '#FanTheFire'

Agency: Cheil Worldwide

Client: Adidas

Date: June 2017

Adidas has introduced #FanTheFire in an attempt to bring focus onto other sports in India.

The short film shows the story of Nischay Luthra, an 18-year old Indian athlete aiming for a medal in Figure Skating at the Winter Games 2018, is narrated by his mother.

Credits:

Creative Team: Sagar Mahabaleshwarkar, Vijay Simha Vellanki & Vinod Sivan Nishith Sidana

Production: Gobsmack Entertainment
Director: Shivaji Sen

Tags: India, Adidas