Mars-owned Italian sauce brand Dolmio is moving away from its long-standing puppet mascots to embrace a more realistic approach starring actor Dominic West.

After 15 years of faithful service, the family of bug-eyed, bushy-browed Italian lovers is being put out to pasture for a realistic Dominic West narrated slot called ‘No Drama’ that ironically features a lot of drama. Starring as the Dad, replacing ‘Papa’, West narrates his son’s passion for video games in grandiose fashion before the family is loosed upon plates of bolognese.

Clarence Mak, global chief marketing and customer officer of Mars Food, said: “This campaign stems from what we know about families – sometimes dinnertime can be the most stressful part of the day. We wanted to show the power of our brand - a delicious, tempting meal can bring every family together.”  

James Drummond, board account director at AMV BBDO, added: “To celebrate drama-free mealtimes we were excited to call on one of the best known dramatic actors out there to help launch our new campaign. 

“We appreciate how stressful and drama filled preparing and cooking a nutritionally balanced meal can be so showing the meal maker that we understand their predicament and can help them on this journey was an obvious step for the number one Italian cooking sauce brand.”

The new ad launched 18 August and ran on ITV, Channel 4, Channel 5 and Sky. The work from AMV BBDO will also run online.

BBC Creative, the BBC’s in house creative team, has collaborated with renowned choreographer Parris Goebel to launch a new campaign for children’s TV strand CBBC that aims to showcase the channel’s diverse appeal.

The ad, which launched on Saturday (19 August) on the CBBC channel, is styled like a music video and sees five 'tribes' of kids – The Darers, The Giggleators, The Imagineers, The Quizzicals and The Trenders –  tackle different dance routines, until eventually coming together at the end in a colourful amalgamation.

The ad features 40 children from various ethnicities, disabilities, ages and heights, as it tackles various dance styles and character types, with the aim of demonstrating that CBBC has something for every child – no matter what they’re into.

Mina Patel, creative head, said: “The brief was to make CBBC relevant to their older demographic of 10-12 year olds, so we created a campaign called Find Your Tribe to show the diversity of the CBBC audience.

The trail was choreographed by award-winning dancer, artist and choreographer Parris Goebel who choreographed Justin Bieber’s ‘Sorry’ music video, as well as films such as Step Up: All In and Born To Dance.

The ad marks the first time Goebel has directed a video. She rehearsed with the children for three days before the shoot itself, which lasted two days at a dance studio in Fulham, London.

The trail will be played across BBC TV, in UK cinemas and online.

The music is Dibby Dibby Sound by DJ Fresh Vs Jay Jay feat Ms Dynamite.

Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.

We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 28 August.

For project information, credits and more click on the project to expand to full screen for credits submit online via our online form. 

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

Hasan & Partners: Plan International Finland 'Maternity Wear For A 12-Year-Old'

Agency: Hasan & Partners

Client: Plan International Finland

Date: August 2017

The Finnish arm of humanitarian group Plan International has commissioned a line of maternity wear for 12-year-olds in order to raise awareness of the issues faced by child mothers.

Scandinavian creative agency Hasan & Partners devised the campaign to promote Plan International’s range of maternity wear designed specifically for girls under 18, a fashion line that ‘the world should not need’.

Six maternity dresses were designed for the creative by Finnish designer Paola Suhonen. The collection, which is entitled ‘Hamptons’, features fringing, bright colours and soft blues, as well as prints of kittens. Suhonen’s collection was unveiled today (14 August) in Esplanadi, a fashionable street in Helsinki, while the campaign will reach an international audience through two online films, social media and a PR programme.

In the films and campaign photos shot by Meeri Koutaniemi, the clothes are modelled by a Zambian girl named Fridah. She is 12 and her baby is due in September. 

Credits:
 

 

 

Photographer – Meeri Koutaniemi

Director/designer – Paola Suhonen 

DOP – Leandro Righini

Producer – Marc Stevenson

Tags: Finland, Ad of the Day, Finland, Plan International

 

 

 

 

 

 

 

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Studio Dangin: Rosewood Hotels & Resorts 'A Sense of Place'

Agency: Studio Dangin

Client: Rosewood Hotels & Resorts

Date: August 2017

Rosewood Hotels & Resorts has launched a new global advertising campaign developed in partnership with Studio Dangin.  The new campaign reimagines Rosewood’s A Sense of Place philosophy while positioning the luxury hotel group as an innovator of global style with a growing presence in Europe and Asia.

The campaign is comprised of photography and five short films that feature 'The Rosewood Regulars' at Rosewood’s newest property in Paris, Hôtel de Crillon.  Shot by Pascal Dangin, chief executive and chief creative officer at Studio Dangin, each photo and film depicts a striking story unfolding at the hotel, and is anchored by an adjective, evocative not only of the hotel but also of the brand.

Olivier Rousteing, the creative director of Balmainm and his friends are featured as 'The Rosewood Regulars', who are an eclectic and sophisticated group of musicians, fashionistas, families and culture mavens who represent the brand’s most trusted clientele and today’s modern traveler.

Credits:
 

Tags: Europe

 

 

 

 

 

 

 

 

 

 

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Mother: KFC 'Southern Legends Tour'

Agency: Mother

Client: KFC

Date: August 2017

Mother has developed a new campaign for KFC, bringing a new range of four limited edition burgers – the Southern Legends – to the UK.

The campaign centres on the sounds of the American South, with each of the four burgers playing theme to a specially-curated showcase of the best up-and-coming talent flown in from the USA for the Southern Legends Tour. The tour gigs will take place in KFC locations across the UK, with the audience made up of KFC fans who have been invited to apply for tickets through KFC social channels.

The Southern Legends tour will then be either streamed via Facebook live, or the content packaged up and deployed across the KFC social footprint. To widen the Southern Legends’ reach, there will be a series of TVCs to highlight the different burger featured in store during that fortnight. This creative feel will also being applied across in-restaurant, online and outdoor media.

Credits:
 

 

 

Creative agency: Mother
TV Production company: Friend
Director of TVC: Man vs Machine
Events company: Mother

Tags: Europe, music, Experiential Marketing

 

 

KFC Southern Legends Tour

 

 

 

 

 

 

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McCann Manchester: TotallyMoney 'Live with Clive'

Agency: McCann Manchester

Client: TotallyMoney

Date: August 2017

TotallyMoney has launched a Live Credit Score and Credit Report service that provides customers with up-to-the-minute information about their credit status each time they log in. The service is being promoted with a national TV advertising campaign, which transports Clive Tyldesley into the home of TotallyMoney customer Dan, where he provides a live commentary “for the viewers at home” as Dan check’s his live credit score. 

The commercial was directed by Theo Delaney and produced by Rose Bulow for McCann Manchester, who were awarded the contract following a competitive pitch process. Delaney drew a natural, realistic performance from Matthew Melbourne as Dan and Katie Burgess who plays his partner Julie. The action captures the surrealist humour of seeing Tyldesley, as himself, deliver his distinctive, high-octane live match commentary in a calm, domestic setting.

Credits:
 

 

 

Ben Reeves - Head of Display - TotallyMoney
Joe Gardiner - Head of Brand & Communications - TotallyMoney
Carly Scott - Account Director - McCann Manchester
Richard Aldiss - Managing Director - McCann Manchester
Rose Bulow - Producer - McCann Manchester
Theo Delaney - Director - n/a
Ben Kaberry and Conrad Robson - Creative team - McCann Manchester
Jamie Haigherty - Director of Photography - McCann Manchester

Tags: World, advertising

 

TotallyMoney | Free Live Credit Score & Report

 

 

 

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Southpaw: Honda Civic Type R Concept 'Are You Type R?'

Agency: Southpaw

Client: Honda Civic Type R Concept

Date: August 2017

Honda Motor Europe has launched an emotionally charged campaign to promote the launch of the new Civic Type R. The 'Are You Type R?' campaign, which comprises online content/VOD, press and OOH, and was created by the Hakuhodo-owned Southpaw, which won the account in April following a competitive pitch.

It positions the Civic Type R not just as a performance car but as an attitude, and is designed to prompt reappraisal of both the Civic range and the Honda brand through the notion that ‘with risk, comes reward’.

A campaign of two phases, the first aims to establish a link between a Type R attitude and the car’s performance with pieces of film, print and digital content that challenges the audience with the question – 'If you never try, you’ll never know – are you Type R?'

The second phase is influencer-driven, with a pre-event and event film that features four influencers from each of Honda’s key European markets including the UK, Italy, France and Germany. Trained and challenged by World Touring Car champion, Tiago Monteiro, the influencers compete in a racing challenge called 'Reach The Racing Line' at the Lausitzring in Dresden to find out who is the most ‘Type R’. The main event film will be teased out on social media as well as on the influencers' own channels. It is the first time Honda has run a pan-European influencer campaign.

Credits:
 

 

 

Creative Director - Glenn Smith
Senior Planner - Nicole Kirkland
Art Director - Kamran Akram
Copywriter - Danny Lathem-Symes
Creative Team - Samantha Jenkins and James Springall
Business Director - Rob Goodall
Account Director - Jo Cornford/Claire Lambell
Agency Producer - It Drew Itself
Photographer - Joe Windsor Williams/ Terry Paul
Director/ Production Co - It Drew Itself
Producer - It Drew Itself
Editor - Alex Webster/Liam Hayes/Ben Kemp (Southpaw)
Post Production - Alex Webster/Liam Hayes/Ben Kemp (Southpaw)
Sound Design
Composer – Robert Primrose
Typographer - Kamran Akram

Tags: Europe

 

Honda Type R event/influencer challenge:

 

Honda Type R launch film:

 

 

 

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Leo Burnett London: McDonald's 'Chicken Legend – Kayak'

Agency: Leo Burnett London

Client: McDonald's

Date: August 2017

McDonald’s UK has launched a campaign for its Chicken Legend range that positions the quality chicken burger as a reward we all need and deserve sometimes.

Created by Leo Burnett London, the spot shows a one-man kayaker about to begin a white-water rapids course. Just as he is about to begin the race he adjusts his glove and accidentally drops his paddle. This causes him to inadvertently spin round so he starts the course backwards.

However, despite this, he still manages to successfully navigate the gates backwards and finishes the race, thereby turning his misfortune into a triumph. He later rewards this legendary performance with a Chicken Legend in a McDonald’s restaurant.

The film will run on TV, cinema and VOD and is supported by OOH, press, social and digital display activity. It runs for seven weeks with media buying through OMD UK.

Credits:
 

 

 

Creative Director
Pete Heyes
Art Director
Cassandra Jamcotchian
Copywriter
Hayley Power
Graphic Designer

Account Director
(Board Account Director) David Byrne
(AD) Jessica Lyons
(AM) Charlotte Jackman
(AE) Gracie Smith
Client
Head of Marketing Food & Beverages – Steven Howells
Marketing Manager – Marco Ruggeri
Brand Manager – Jodie White
Campaign Assistant – Alex Wing
Agency Producer
Javre Dow
Photographer

Director/ Production Co
Andy McLeod (Rattling Stick)
Producer
Stuart Bentham
Editor
Eve Ashwell @ The Assembly Rooms
Post Production
MPC
Sound Design
Parv @ Wave
Typographer

DoP
Stuart Graham

Tags: UK

 

 

McDonald's Chicken Legend 'Kayak'

 

 

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Karmarama: Plusnet 'Pump Up Your Mobile'

Agency: Karmarama

Client: Plusnet

Date: August 2017

Plusnet is promoting its SIMO Mobile offering with its first integrated, large-scale mobile campaign from Karmarama.

The work promotes the value of the brand’s new mobile plans, visually demonstrated through a hi-tech mobile pumping machine in the TV executions. Plusnet Joe humorously shows how customers could pump up their mobiles with more data, minutes and texts for less.  

The machine has been central to the Plusnet Mobile launch creative across press, radio, online display and eCRM and will now be seen on TV for the first time. The campaign will be running on YouTube Pre-Rolls, Bumpers, and DRTV.

Credits:
 

 

 

Chris Cotterill - Head Of Marketing - Plusnet
Nik Studzinski - Chief Creative Officer - Karmarama
Dickie Connell - Executive Creative Director - Karmarama
Adam Kean - Executive Creative Director - Karmarama
Dave Westland - Creative Director - Karmarama
Paul Crump - Creative - Karmarama
Vicki Murfitt - Creative - Karmarama
Will Butterworth - Planner - Karmarama
Jenny O'Connell - Agency Producer - Karmarama
Alex Guyan - Business Lead - Karmarama
Adam Davies - Account Manager - Karmarama
Damien O'Donnell - Director - Kream
Gwilym Gwillim - Producer - Kream
Thom Green - Production Manager - Kream
Simon Walsh - Director of Photography - Kream
Simon Davis - Production Designer - Kream
Jai Lusser - 1st AD - Kream
Phil Currie - Offline Editor - Stitch Editing
Martin Waller - VFX Supervisor - Envy Advertising
Martin Waller - VFX Artist - Envy Advertising
Phil Archer - VFX Producer - Envy Advertising
Danny Wood - Colourist - Envy Advertising
Seb Caldwell - CG Artist - Envy Advertising
George Humphries - CG Artist - Envy Advertising
Arge - Sound Design - Envy Advertising

Tags: UK, advertising

 

Pump Up Your Mobile DRTV

 

 

 

 

 

 

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Duval Guillaume: Reborn to be Alive 'Season Finale'

Agency: Duval Guillaume

Client: Reborn to be Alive

Date: August 2017

Belgian non-profit Reborn to be Alive has launched a new campaign to encourage organ donation among Game of Thrones fans, releasing powerful imagery of a transplant candidate who may not live to see the season finale.

The ad has been published on the back cover of the Belgian Newspaper De Standaard, as well as being released on line to target fans of Game of Thrones. The photo depicts Wim, who is awaiting a new set of lungs, sitting in his wheelchair and holding a sword – a common theme in the fantasy series.

The copy reads ‘I can’t wait for the season finale’, however if Wim does not receive an organ donation on time, he may not survive until the end.

Along with its creative agency Duval Guillaume, Reborn to be Alive hopes the ad will carry the message that ‘the more organ donors, the more chances he has’, and thus encourage Belgians to register as donors. 

Credits:
 

 

 

Creative team : Arnaud Bailly, Karel De Mulder
Creative Directors : Dries De Wilde, Koenraad Lefever 
Producer : Victoir Kaiser
Account Manager : Caroline Ropsy
Photography : The Pickles
Typography : Christophe Vantricht 

Tags: Belgium, Ad of the Day

 

 

 

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Droga5 London: Kwiff 'It’s perfectly normal. Until it’s kwiffed'

Agency: Droga5 London

Client: Kwiff

Date: August 2017

Kwiff, the mobile-only sports betting app that 'kwiffs' or boosts odds, is releasing a fully integrated campaign that describes this unique feeling. The 'It’s perfectly normal. Until it’s kwiffed” campaign, created by Droga5 London, comprises three films that celebrate the feeling of winning before you’ve actually won. 

One execution features a class of man-children being told by their teacher that not only do they not have homework that evening, they can finish the day bursting giant bubble wrap. Another, features a man who is so proud of catching a falling glass from a cupboard before it hits the floor that he carries it around with him to his grave. At the end of each a voiceover explains that this is the meaning of kwiff.

The ads will run as part of a fully integrated, cross channel campaign devised and delivered by Droga5 London. From the UI-design of the app itself to a season long exclusive deal with BT Sport featuring before every televised Premier League, Champions League, FA Cup and La Liga game this season. It’s supported through an online and mobile digital display campaign.

Credits:
 

 

 

Creative Director
David Kolbusz, Rick Dodds, Steve Howell
Creative
Ed Redgrave, Dave Wigglesworth, Matt Butler, Ethan Bennett
Account Director
Jonny Price
Agency Producer
Goldie Robbens
Director/ Production Co
Jeff Low, Biscuit Filmworks
Producer
Toby Courlander
Executive Producer
Rupert Reynolds-MacLean
Editor
Saam Hodivala, Work Editorial

Post Production
The Mill
Sound Design
Grand Central Sound Studios
Typographer
Chris Chapman, Head of Design Droga5 London
DoP
Ben Todd

Tags: UK, droga5

 

Caught Glass

 

Bubblewrap

 

Father and Son

 

 

 

 

 

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E.ON: WCRS 'Green Man'

Agency: E.ON

Client: WCRS

Date: July 2017

Independent Films' director Philippe Andre’s brand new commercial for E.on sees the little green traffic man pop out of his traditional residence, where we’d typically place him alongside his red and yellow family members. He twirls down the traffic light pole and jumps onto the streets to endeavour on his city adventure.

With his jazzy, confident little gait we see his charming curiosity as he walks alongside commuters, interacts with a dog who is taller than him, hitches a ride on a skateboard and – assessing his proportions – intelligently climbs over the petrol cable to continue on with his adventure.

He happily strolls along looking around, taking in the big wide world in to the soundtrack of “It’s a Wonderful Night” by Fatboy Slim.

This film invites us to look at the world through the perspective of a the green man. The piece demonstrates Philippe Andre’s ability to bring charm and character through his collaboration with The Mill in post-production.

Credits:
 

 

 

Creative Directors & Creatives: Jason Keet & James Hodson

Agency Producer: Sally Lipsius

Prod Co: Independent Films
Director: Philippe Andre
Producer: Verity White
Executive Producer: Jani Guest
DoP: Stuart Graham

Editing Company: Final Cut
Editor: Adam Rudd

Post Production House: The Mill
VFX: Greg Spencer/Jorge Montiel
Colourist: Mick Vincent

Tags: UK, Tv/Film Production, advertising

 

GREEN MAN

 

 

 

 

 

 

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Taylor Herring: Kwik Fit 'A Guide To Modern Motoring Etiquette'

Agency: Taylor Herring

Client: Kwik Fit

Date: August 2017

Kwik Fit polled 2,000 British adult motorists to find out their top driving pet peeves, then asked some little friends and ride-on toy cars to help re-enact them in their guide to modern motoring etiquette.

Credits:
 

Tags: UK, public relations

 

Kwik Fit presents A Guide to Modern Motoring Etiquette

 

 

 

 

 

 

 

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Proving that the marketing industry loves nothing more than laughing at media planners, Oliver Group and the Guardian’s bedtime story on that illustrious career has been voted The Drum’s Creative Work of the Week.

‘Learn about the world of…The Media Planner’ has been sent by the publisher to real-life media planners across London, in a bid to “draw attention to the Guardian’s impressive credentials” in “a fun way”, according to Hamish Nicklin, chief revenue officer at Guardian News and Media.

The book follows the adventures of Claire, David, Toby and Julian as they navigate the world of media planning through hangovers, market research and ad misplacement that leads to allegations of racism.

Choose next week’s Creative Work of the Week by checking out The Drum’s Creative Works roundup and rating or slating the ads with our five-star system. 

OLIVER: The Guardian 'Learn about the world of…The Media Planner'

Agency: OLIVER

Client: The Guardian

Date: August 2017

The Guardian is changing tack in its drive to win the business of media buyers, collaborating with Oliver Group to produce the tongue-in-cheek publication ‘Learn about the world of…The Media Planner’.

The guide is reminiscent of the Ladybird Books For Grown Ups series, which includes childlike advice on subjects such as ‘The Hangover’ and ‘The Mid-Life Crisis’. The Guardian’s version, however, has been devised as part of its ongoing Platform for Action B2B campaign, which aims to ‘to cut through the noise and explain the value and effectiveness of the Guardian’s platforms and audiences’.

The Media Planner’s story, which will be sent to real-life media planners across London, follows the adventures of Claire, David, Toby and Julian. The first two planners partner with the Guardian and, unsurprisingly, their campaign reaches the top levels of engagement.

Toby and Julian, however, go down a wild variety of different routes. Their story ends in bad publicity for their client, accusations of demonstrable racism and the latter being sent a bag of teeth in the post.

The moral of the story – the book tells us – is “the Guardian is where it’s going on”.

Credits:
 

Tags: UK, The Guardian

 

 

 

 

 

 

 

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ITV has launched a ‘major’ new campaign for flagship soap opera Coronation Street that takes the viewer on a behind-the-camera journey through the drama’s 57 years.

The spot recreates scenes from across the decades, featuring classic characters such as Elsie Tanner, Hilda and Stan Ogden, and Jack and Vera Duckworth. It also captures the ongoing changes to the soap’s production, including the transition from black and white to colour and the development of movable camera equipment.

The ad’s multiple scenes were filmed on both the Coronation Street lot and at Shepperton Studios, where Matt Gant, ITV Creative’s art director, reconstructed sets of years gone by. Costumes were produced through researching archive photography and footage, with help from the show’s archivist Helen Nugint, and actors were cast to match the original looks and performances of vintage characters.

The film will run on ITV into next year.

Tony Pipes, executive creative director of ITV Creative, said: “Coronation Street has a unique place in British popular culture. Everyone has a favourite scene and a memorable moment, and the chance to recreate some of these was a beautiful adventure.”

Sarah Tobias, head of marketing and media at ITV, added: “Coronation Street is on brilliant form at the moment … so now seemed like the perfect time to celebrate the soap. We hope viewers love reliving these classic Corrie moments as much as we have loved recreating them.”

Welcome to The Drum's APAC Creative Works.

As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.'

We've now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 29 August.

For project information, credits and more hover over the 'i' icon or expand to full screen.

To submit work for future publication, contact Shawn Lim. For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

Ogilvy & Mather Japan: Sony Music Japan 'Headbanging activated website'

Agency: Ogilvy & Mather Japan

Client: Sony Music Japan

Date: August 2017

According to Spotify, heavy metal is ruling the streaming airwaves across the world, revealing metal fans as the most loyal among music fans.

To announce Japan’s electrocore metal band Crossfaith’s latest “Freedom” EP with the first single ‘DiavolosI’, the band introduces a one-of-a-kind promo, by engaging with their fans digitally, where visitors of the interactive site are required to headbang in front of the webcam to unlock live-streaming of a new track not available anywhere else in the world. The moment the fan stops the headbanging movement, the music stops.

In addition to fans earning the exclusive rights to sample the new song, they are rewarded along the way with a long sequence of tantalizing visual effects that showcases the contemporary artwork of the album cover that morphs into a metal aesthetic that the community are more accustomed to as the song proceeds towards a crescendo.

Upon the completion of the song -by utilizing the site’s deep learning API, capturing the varied prowess of the headbanging movement- fans are further rewarded with an artwork generated from the image-tracking algorithm and depending on how well they had done to successfully make it metal as the bragging rights.

This experiential idea out of Ogilvy Japan alongside Sony Music Japan, is a unique promo fitting to Crossfaith - whom originated from Osaka, Japan - citing the likes of Slipknot, Bullets For My Valentine, Trivium even electro band Prodigy as their many influences, is also renowned for their intense live performances. This website surely feels like it and with a hell of a lot of conviction.

“Traditional ways of promoting music albums just aren’t as effective anymore as it was in the past. In its place is a new era in which musicians blend art, advertising and technology in smart and exciting ways. That is why we created this unprecedented piece to help launch and propel the band’s new music.” said Ajab Samrai, chief creative officer of Ogilvy & Mather Japan.

“The band has been known for fusing metal with hardcore, dubstep and other electronic forms, but is ultimately a metal band,” added Ogilvy creative director Aaron Phua of this work. “It is important that the idea is authentic and natural for the band and their fans to engage in without being a “sellout”, headbanging certainly connects them with the music both physically and emotionally.”

Credits:
 

 

 

 

Ajab Samrai - Chief Creative Officer - Ogilvy & Mather Japan
Aaron Phua - Creative Directors - Ogilvy & Mather Japan
Kensui Arao - Creative Directors - Ogilvy & Mather Japan
Aaron Phua - Art Director - Ogilvy & Mather Japan
Yousuke Ozawa - Art Director - Ogilvy & Mather Japan
Aaron Phua - Copywriter - Ogilvy & Mather Japan
Kensui Arao (Japanese) - Copywriter - Ogilvy & Mather Japan
Aaron Phua - Designer - Ogilvy & Mather Japan
Aaron Phua - Illustrator - Ogilvy & Mather Japan
Natsuki Tosa - Agency Producer - Ogilvy & Mather Japan
Chie Sato - Traffic Manager - Ogilvy & Mather Japan
Miyauchi Shunjiro - Web Developer - YAYA Inc.
Kazoo Nakazawa - A&R, Vice President - Sony Music Records
Rew Kubayashi - Artist Manager - Sony Music Artists (Japan) Inc.

Tags: Japan, website, digital, website design, web development, advertising, Graphic Design, marketing, Experiential Marketing, illustration, music, Creative Technology, audience engagement, activation

 

 

 

 

 

 

 

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Iris Jakarta: Ellenka FiberCreme 'Let's Be Friends Again'

Agency: Iris Jakarta

Client: Ellenka FiberCreme

Date: August 2017

FiberCreme, a multipurpose creamer made from plant oils and enriched with fiber and a newcomer in the Indonesian creamer industry, is trying to sway people to make peace with delicious but unhealthy dishes (and beverages) that has been vilified for so long - with the message of “let’s be friends again”. Sparking an idea that something delicious, can be healthy too.

The spots are released in quick successions, about friendship, the struggles (and the drama, of course) that surrounds two characters who are no longer friends with the foods and drinks they used to love.

Credits:
 

 

 

 

Creative agency: iris Jakarta, Indonesia
General Manager: Irvan Permana
Creative Director: Albert Chan
Copywriter: Adri Zainuddin, Ahmed Pasha, Andika Nugroho
Art director: Feby Elsadlora, Michael Louis, Willson Ariyaduta
Planner: Rahadian Fajar
Account Management: Roma Natalia, Ahmed Syakbani
Producer: Purwono
Production company: KOI Film
Director: Upie Guava
DOP: Ario Wirawan

Tags: Indonesia

 

Let’s Be Friends Again (Cheesecake)

 

Let’s Be Friends Again (Coffee)

 

Let’s Be Friends Again (Cheesecake Interview)

 

 

 

 

 

 

 

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McCann Worldwide: Cathay Pacific 'The Sounds of Travelling Well '

Agency: McCann Worldwide

Client: Cathay Pacific

Date: August 2017

Cathay Pacific has collected the sounds of travelling to create an original music piece as part of an innovative new campaign.

‘The Sounds of Travelling Well’ has been composed from thousands of sounds – including fastening a seat belt, ordering street food and crossing busy roads - that were captured while travelling around the Asia-Pacific region and then re-mixed to create the song.

The online campaign aims to use the sounds to evoke memories and feelings from travelling. 

Credits:
 

 

 

 

McCann Kuala Lumpur

Yow Kuan Wai – Associate Creative Director

Zachary Yeoh – Copywriter

Thomas Chiew – Designer

Pauline Moreira – Head of AV

Yuinny Soong – Digital Project Manager

Jason Chia – Digital Tech Lead

Hanafi – Digital Designer

 

McCann Hong Kong 

Martin Lever – Executive Creative Director

Rick Kwan - Creative Director

Agnes Lee – Associate Creative Director

Fanny Lau – Associate Creative Director

Dan Jacques – Senior Writer

Daniel Cheong – Senior Art Director

 

Fuse Adventures in Audio

Jimmy Tan – Producer

Chawirat Tan – Producer

Onn-Jian Lim – Sound Engineer

Kimberly Chin – Music Composer

 

Passion Pictures

Darrel Tan Hyon-Lè – Film Director

Zureen Zulkifli – Executive Producer

Felicia Choi – Producer

Kenz Koh – Director of Photography

Alex Thong – Sound Recordist

Post Production – VHQKL

Tags: Malaysia, Cathay Pacific, McCann

 

 

 

 

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To keep up to date with the latest advertising, design and creative work from around the globe visit our Creative Works homepage where you can vote on which work you’d like to see crowned Creative Work of the Week and Creative Work of the Month.

Singapore Tourism Board (STB) has taken on a new approach for its major global campaign launch ‘Passion Made Possible’, which aims to show the world a more human side to the country.

Without entirely shedding its ‘clean and green’ image, the new campaign wants to position Singapore as a place where people can come to be who they want to be, rather than tick of a to do list.

The‘Passion Made Possible’ tagline is part of a new branding for the country, which also launched this week, but the tourism campaign expands on the concept, focusing messaging around key ‘tribes’ that visitors and locals alike fit into. Since the campaign launched yesterday, however, not all Singaporeans have taken to the new concept.

The idea is that you don’t just go to Singapore to eat, you become a foodie. An overall film ‘Where Passion Meets Possibility’ introduces the theme of the campaign, while two additional sets of films aim to promote the ‘tribes’ and go deeper into specific stories from Singaporeans that are prime examples of these tribes.

In the first round of the campaign, the ‘foodie’ and ‘explorer’ tribe films will be launched and supported with activity in terms of content marketing, social media, paid media and events. Alongside that, a film about Malcolm Lee, a French-taught chef who returned to Singapore to launch the world’s first Michelin starred Peranakan restaurant Candlenut, aims to make the foodie concept more human, while nature guide and wildlife consultant Subaraj Rajathurai has been roped in to tell the story of the explorer.

A set of print executions have also been created that depict the personalities, again showing people that Singapore is a place for passions, not just a place to visit.

The new branding was created by Singapore agency The Secret Little Agency, while the tourism campaign was carried out by TBWA in Singapore.

At a time when fake news has become more prevalent, the Telegraph has launched its first major brand campaign in 10 years that seeks to demonstrate the power of the spoken and written word, and the increasingly important role of quality journalism.

The creative, called ‘Words chosen well’, utilises famous cultural references – from politics, to sport and pop-culture – to highlight how one word can evoke iconic moments in history. This includes Martin Luther King’s ‘dream’, the first man on the moon’s ‘leap’ and Muhammad Ali’s ‘float’.

‘Words are powerful. Choose them well’ is the closing line of the campaign, as the publisher looks to prove the importance of curation, insight and analysis, in a world in which words have the power to not only affect the course of history, but also distort the truth (see the misuse of the term fake news).

Robert Bridge, chief customer officer at the Telegraph, said: “Quality journalism has never been more important but in an era of fake news it’s vital that we continue to raise awareness and encourage reappraisal of the Telegraph amongst new audiences, on whichever platform they use.”

The campaign will make its debut in a 40-second spot during one of the year’s TV highlights: the Game of Thrones finale on Monday 28 August. It will then be rolled out across TV, cinema, out-of-home, audio, digital and print.

To support the campaign a new brand hub has been created on the Telegraph’s website. The hub will be updated through the course of the campaign with exclusive content around the concept of 'Words chosen well'.

The platform builds on the Telegraph’s broader Think Ahead brand positioning and the belief that knowledge, information and insight are the keys to moving forward in today’s world.

The campaign was created by Adam&Eve/DDB in collaboration with the Telegraph’s in-house marketing and creative teams.

Matt Goff, joint-chief executive of the agency, said: “We’ve created a campaign with the team at the Telegraph that not only champions the quality of the Telegraph, it also contains a strong competitive message and provokes consumers into thinking carefully about the news they choose to follow. We’re very excited about it."

Verizon has gotten plenty of miles out of Thomas Middleditch as a spokesperson, but for a new spot in the campaign, he’s joined by a Spanish-speaking lookalike.

Global creative agency The Community (La Comunidad) has added a twist to the brand’s focus of finding the right mobile network.

The new spot, ‘Date Interrupted,’ premieres today (August 27) during the 2017 MTV Video Music Awards (VMAs). In the spot, a Spanish-speaking couple dines al fresco, enjoying a rare evening away from their baby. Just as they begin to relax, the woman realizes she can no longer view their digital baby monitor on her phone, panicking as she urges her partner to eat faster so they can get home.

Almost instantaneously, Middleditch, of HBO’s Silicon Valley fame, swoops in, but realizes he’s never encountered Spanish speakers until now. Luckily, Mexican actor Luis Gerardo Mendez, who looks and dresses like Middleditch, comes to save the day. Middleditch asks “Who are you?” Mendez replies, “Someone like you but en español.” He then smoothly explains to the couple how Verizon has the best network with the best unlimited data in Spanish, while Middleditch is left bumbling because he doesn’t understand what they’re saying.

The Community: Verizon Unlimited 'Date Interrupted'

Agency: The Community

Client: Verizon Unlimited

Date: August 2017

In 'Date Interrupted,' a Spanish-speaking couple dines al fresco, enjoying a rare evening away from the baby. Just as they begin to relax, the woman realizes she can no longer view their digital baby monitor on her phone, panicking as she urges her partner to eat faster.

Almost instantaneously, Thomas Middleditch, Verizon’s spokesperson of HBO’s Silicon Valley fame, swoops in, but realizes there’s one group he hadn’t encountered until now: Spanish speakers. Mexican actor Luis Gerardo Mendez, who is “Thomas but in español,” then comes to save the day, explaining how Verizon has the best network with the best unlimited.

Credits:
 

 

Team Credits
Agency: the community
Co-Founder & CCO: José Mollá
Executive Creative Director: Daniel Pérez Pallares
Art Director: David Uribe
Copywriter: Marina Yael Stern
VP, Integrated Production: Laurie Malaga
Executive Producer: Israel Shannon
Senior Producer: Nick Mancini
VP, Managing Director: Ana Bermudez
Account Director: Rosemary Rosas

Production Company: Hungry Man
Producer: Matt Lefebvre
Executive Producers: Kevin Byrne, Mino Jarjoura, Caleb Dewart, Dan Duffy, Jacki Sextro
Director: Bryan Buckley
Director of Photography: Scott Henricksen
Production Designer: David Skinner

Post Production:
Editorial: The Maker’s Lab
Editor: Pablo Piriz
VFX: The Mill / New York
Colorist: Fergus McCall
Sound Design / Mixer: Jeannine Guenther

Brand: Verizon Unlimited
EVP and Chief Marketing Officer: Diego Scotti
VP, Wireless Marketing: David Bowen
Director, Promotions & Device Marketing: Ricardo Aspiazu
Sr. Manager, Marketing Comm and Brand: Diana Grillo
Manager, Marketing Comm and Brand: Leslie Aybar
Manager, Production: Brendan O'Malley

Tags: United States

 

 

Date Interrupted

 

 

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Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.

We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Monday 4 September.

For project information, credits and more click on the project to expand to full screen for credits submit online via our online form. 

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

Leo Burnett London: McDonalds 'Love Affair'

Agency: Leo Burnett London

Client: McDonalds

Date: August 2017

Leo Burnett London has taken inspiration from the beautiful but ludicrous world of perfume advertising to promote McDonalds' new, high-end burger menu known as The Signature Collection, in an ad entitled ‘Love Affair’.

The Signature Collection is McDonalds' gourmet range of burgers and Leo Burnett sought to demonstrate that this was a premium offering, while retaining the brand’s sense of humour and fun.

The ad appears at first to be telling the all-too-familiar perfume commercial tale of a stolen moment between lovers, complete with billowing curtains and windblown hair. Sadly, for the man in this story, the woman is actually in love with her Signature Collection burger.

By using the language of luxury goods advertising, even with a humorous twist, the campaign highlights the step change that The Signature Collection represents for McDonald’s.

Credits:
 

 

 

Creative Director
Chaka Sobhani/Peter Heyes

Art Director
Jon Fox/Peter Heyes

Copywriter
Rik Brown/Peter Heyes

Board Account Director
Victoria Reiz

Account Director
Jassmine Vilkhu

Senior Account Manager
Jack Brenman

Account Executive
Ed Burgess

Agency Producer
David Riley

Planning Director
Max Keane

Senior Planner
Adriana Ferran

Planner
Catherine Owen

Director/ Production Co
Guy Manwaring / Sonny

Producer
Amy Appleton

Editor
Mark Edinoff @ Work Post

VFX
MPC.

VFX Supervisor: Alex Gabucci. VFX Producer: Louise Unwin. Colourist: George K

Sound Design
Parv Thind & Jack Sedgwick @ Wave

DoP

Marc Gomez

Tags: UK

 

McDonald's Signature Collection

 

 

 

 

 

 

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DigitasLBi: Pringles '#TasteTracks'

Agency: DigitasLBi

Client: Pringles

Date: August 2017

Pringles fans are being given the chance to chat to Mr P, the recognisable face of Pringles, and show off their best dance moves in the new #TasteTracks campaign. Pringles and DigitasLBi have created the first Mr P chatbot who will give people the chance to create and share their very own awesome #TasteTracks music video via Facebook Messenger.

Consumers can choose to rock, dance, pop or hip hop for the chance to win a trip to Ibiza Rocks in September 2017.

DigitasLBi used Facebook Messenger to allow people to send videos directly to a bespoke back-end built for the campaign. The Mr P chatbot not only handles the conversation, but takes data provided and mixes it into the flavour template using Cloudinary’s API. All the videos are moderated on the fly using WebPurify.

Credits:
 

 

 

Executive Creative Director: Peter Drake
Creative Director: Darren Wood
Creatives: James Bradley, Nikki Godley and Jenny Hughes
Concept team: Ricardo Lourenco and Hannah Nachemson
Planning Director: Bernard Valentine
Client Partner: Paul Doherty
Senior Project Manager: Peter Ross
Account Manager: Jack Davis

Tags: Europe, digital

 

#TasteTracks

 

 

 

 

 

 

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Zut: Betfred 'Whenever You Bet, Bet Betfred!'

Agency: Zut

Client: Betfred

Date: August 2017

England legend Stuart Pearce has fronted Betfred’s latest TV campaign in a series of ads. Zut has created six TV spots, as well as video content, that will be shared across social media channels and Betfred's in-house TV.

Head of Betfred marketing, Gemma Strath, explained: “Our overarching theme was ‘Nostalgia’ which positioned Stuart as the ‘voice of truth’ in today’s modern game. I am really looking forward to sharing this campaign with our audience."

The ads feature an 80s-inspired living set, classic retro footballer perms and an iconic ‘brick’ mobile phone. There are also some references to Pearce’s famous Italia '90 World Cup penalty miss.

Mark Hancock, Zut Media producer and co-owner, added: “Having Stuart compare ‘old school’ aspects of football with the modern game, then making these comparisons with traditional-versus-modern day betting methods available with Betfred, has made for some very funny Betfred ads. We believe the six adverts really cut through and will strike a chord with modern day fans looking to have a punt this season.”

Credits:
 

 

 

Director - Will Herbert
DOP - Dan Lightening
Producers:
Mark Hancock - Zut
Rob Pickard - Zut
Alan Gaffney - Zut
Creative Director - Matthew Thompson

Tags: Europe, advertising, video production, marketing video, video marketing, video, Content, TV advertising

 

Whenever you bet, bet Betfred!

 

 

 

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Frank PR: SKODA 'Reconnect Robbie'

Agency: Frank PR

Client: SKODA

Date: August 2017

For its latest campaign, Škoda reconnected an Australian expat, who moved to London more than two years ago, with his family.

Robbie Smith lives in the capital with his English girlfriend. He hadn’t seen his family from Melbourne in years until the car brand surprised him by flying them to the UK in secret and capturing the moment they reconnected.

On his daily commute, Robbie unsuspectingly passed a series of clues hinting at a family reunion including a graffiti mural of photos with his loved ones and an entire cinema decorated with posters of his life. He even unwittingly walked past Sir Bradley Wiggins holding a newspaper about Robbie before spotting his family sitting outside a local café.

The video was created to mark the launch of the Škoda Reconnect Fund, which aims to facilitate reconnections however big or small.

Credits:
 

Tags: Europe, video production, pr, marketing, Content Marketing

 

ŠKODA Reconnect Robbie

 

 

 

 

 

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Kaizen: TotallyMoney 'The Big British Music Map'

Agency: Kaizen

Client: TotallyMoney

Date: August 2017

TotallyMoney.com has created a new interactive map of the UK, which shows the massive involvement the country has had in the world music scene, with classic rock bands like Black Sabbath through to boy band pop stars One Direction making up the £4.1bn contribution to the British economy.

Musicians come from every corner of the country, with Two Door Cinema Club hailing from the north of Northern Ireland and Mick Jagger repping the south east of England. And now you can see all these big names in one map, spanning over 200 artists and bands, and nearly 60 years of classic British music.

Credits:
 

Tags: UK, design, Content Marketing

 

 

 

 

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Wieden+Kennedy London: Brown-Forman 'Finlandia Flavours'

Agency: Wieden+Kennedy London

Client: Brown-Forman

Date: August 2017

Vodka brand Finlandia is harking back to its Finnish routes in its latest global campaign, exploring the Nordic ‘land of the Midnight Sun’ through magical realism in print, social, digital and TV.

The work, dreamed up by Wieden+Kennedy London, examines the fact that in Finland, the sun doesn’t set for 72 days during summer. Graded in rich tones of green and enhanced by the enchanting sounds of the forest, the TV ads reimagine Finnish plants opening in the sun to reveal the tropical fruits of the vodka’s new Flavours range, such as coconut and orange.

The films were directed by Pete Candeland and produced by Electric Theatre Collective, while the print work was produced by Wyatt-Clarke+Jones.

Credits:
 

 

 

Creative Director, Anders Stake

Creatives, Tom Bender + Tom Corcoran

Executive Creative Directors, Tony Davidson + Iain Tait + Kim Papworth

Group Account Director, Victoria Dunsdon

Account Director, Will Hunt

Account Manager, Sophie Lake

Chief Strategy Officer, Paul Colman

Planners, Anna-Claire Clendon + Harriet Lowson

Studio, David Brodie, Indy Basra + Jody Burson

Design, Alex Thursby-Pelham + Ryan Teixeira

Creative Producer, Amy Leach

TV Producer, Matthew Ellingham

Production Company, Electric Theatre Collective + Friends Electric

Director, Pete Candeland

Executive Producer, Alex Webster

Line Producer, Josh Robinson

Editorial Company, Electric Theatre Collective

VFX Company, Electric Theatre Collective

Music+Sound Company, Wake The Town

Sound Designer, Aaron Reynolds

Producer, Rebecca Boswell

Mix Company, Wave Studios

Mixer, Aaron Reynolds

Production Company, Wyatt-Clarke & Jones

Photographer, Jenny Van Sommers

Retouchers, Stanley’s Post

Tags: World, finlandia, Ad of the Day

 

 

 

 

 

 

 

 

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Clarins, MW Luxury Packaging : Clarins 'Lip Oil Kaleidoscope Wheel'

Agency: Clarins, MW Luxury Packaging

Client: Clarins

Date: June 2017

To showcase Clarins’ line of Lip Oils, the Clarins design team dreamt up an interactive pack that would engage consumer interest in an unexpected manner. The result was the Lip Oil Kaleidoscope Wheel, inspired by a game show wheel, which was manufactured by MW Luxury Packaging.

The pack consists of a slim, hinged box which opens to reveal the lip oil wheel and a mirror. Constructed with rigid board and wrapped in matte white, the exterior has been printed with spot Pantone matches and flashes of gloss UV varnish.

The true focus of the pack is the kaleidoscope wheel. The vacuum-formed feature holds each of the seven oils in fitments corresponding to their individual shades. As a free-moving element, the wheel is designed to be spun, creating a pinwheel of bright, moving colours.

The rigid board triangle to the right of the wheel acts as a “pointer” helping the consumer to choose their shade; once selected the lip oil can be applied with the help of the internal mirror, the lid being held open by supporting ribbons.

Credits:
 

 

 

Packaging Manufacturer: MW Luxury Packaging http://www.luxurypackaging.co.uk/
Design: Anne Bracey, Clarins.

Tags: Europe, design, packaging, packaging design, Branding & Packaging, MW Luxury Packaging, luxury, Packaging; luxury; consumer, cosmetics

 

 

 

 

 

 

 

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Shape History: Arthritis Research UK '#JointProblem '

Agency: Shape History

Client: Arthritis Research UK

Date: August 2017

Arthritis Research UK has launched The Nation’s Joint Problem campaign and report, alongside a creative visual to personify the issue. Social change company Shape History was commissioned by the organisation and PR Agency Headland to create a social experiment video to address the struggles those living with the condition face.

Playing on the insight that people with arthritis find it difficult to talk to their loved ones about their experiences, the film explores the misconceptions about what arthritis is and how it can impact both the individual and the people around them. Due to the invisibility of the condition, the emotive video centres on Catherine and Phil, both in their 20s and 30s, and gives them the opportunity to discuss openly and honestly the issues they face in their day-to-day life and the pain they experience. Unbeknownst to them, their family listen in to the interview through a TV link, set up in the next room.

Launching in conjunction with the report, which reveals the current and future impact of two major forms of the condition, the video has launched across social media channels.

Credits:
 

 

 

Phillipa Williams - Head of Communications - Arthritis Research UK

Mike Buonaiuto - Executive Director - Shape History

Lauren Kay-Lambert - Head of Campaigns - Shape History

Dan Smith - Partner - Headland Consultancy

Tags: UK, digital, video, thirdsector, Digital Marketing, Social Media

 

 

 

 

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UKTV Creative: UKTV 'UKTV Originals branding'

Agency: UKTV Creative

Client: UKTV

Date: August 2017

UKTV has revealed branding for its recent slate of commissioned programming, UKTV Originals.

Designed in-house by UKTV Creative, the branding visualises the multi-disciplined process that goes into producing TV shows and features a handcrafted logo drawn by hand lettering artist, Alison Carmichael.

Peter Allinson, head of design at UKTV said: “The new branding really captures the creative process involved in creating our Original productions, from scriptwriting to set design; storyboarding to editing. Basically, the unsung heroes that are often hidden behind the scenes.

“Being able to bring content like this to life, in-house is truly rewarding and working with the hugely talented Alison Carmichael provided us with an additional opportunity, to create a beautiful and bespoke logo. The result is a confident wordmark that feels crafted and authentic, like a stamp of approval or signature.”

Credits:
 

 

 

Agency - UKTV Creative
Director - Peter Allinson - UKTV
Design Producer - Sophie Yeoman - UKTV
Marketing Manager - Emily Latham - UKTV
Producers - Sophie Fox / Deane McDonald - UKTV
Hand Lettering Artist - Alison Carmichael
DOP - Steve Weiser
Art Dept - Chris Williams
Camera Assit - Poe Panayioyou
Sound Design - Dave Connolly
Runner - Bettie Cooper

Tags: Europe, Branding, design, digital, advertising, Graphic Design

 

UKTV Original Productions

 

Creating the UKTV Original logo

 

 

 

 

 

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Valenstein and Fatt (formerly known as Grey London) : Volvo 'Human Made Stories'

Agency: Valenstein and Fatt (formerly known as Grey London)

Client: Volvo

Date: August 2017

Volvo has released two films under the banner of its current brand platform, Human Made, to tell anthropocentric stories as part of its Sky Atlantic sponsorship.

‘Nemo’s Garden’, focuses on a father and son duo who have devised a way to grow crops on the ocean bed as a solution to a lack of viable farmland. Dotted with picturesque shots of the ocean and the Italian countryside, the film charts the family’s bizarre ambition of growing basil underwater.

The second film, entitled ‘Music of the Mind’, follows young violinist Rosie, who is left without the ability to play her instrument after an accident leaves her almost entirely paralysed. We see technology developed by Professor Eduardo Miranda allow a computer to read her brain patterns that are stimulated when she composes music, hence reopening the doors to orchestral life for Rosie.

Credits:
 

 

 

Head of Marketing: Georgina Williams

Campaign Manager: Terissa Wingfield

Creative Agency: Valenstein & Fatt

Joint Chief Creative Officers: Vicki Maguire & Caroline Pay

Creative Director: Andy Lockley

Strategic Design Director: Wiktor Skoog

Managing Partner: Cristyn Bevan

Business Director: Tim Rogowski

Account Director: Alex Nixon

Account Manager: Dominic Kolodziejski

Agency Producers: Amy Cracknell & Marcus Ely

Assistant Producer: Georgia Tomi

Prod Company: PULSE

Director: D.A.R.Y.L

Exec Producer: Neil Andrews

Editor: Billy Mead & Amanda Jenkins at Ten Three

Additional editing: Matt Newman, Crispin Deverill & Luke Whiting at Hogarth

Sound Design: Zak Kurtha

Composer: Daniel Hart & Tom Player at Wake The Town

Post Production: GPS

Post Producer: Annika Gustavsson

Online: Esta Burgland

MPC Post Producer: Amy Richardson

Colourist: Mattieu Toullet

Tags: UK, volvo, Grey london

 

 

 

 

 

 

 

 

 

 

 

 

 

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Ikea has opted for a more left field way of launching its catalogue in Singapore, Malaysia and Thailand, enlisting two-time world memory champion Yanjaa Wintersoul to try and recall the entire publication.

The campaign, created by BBH, will focus on a Facebook live challenge on 6 September in which people will be able to test Wintersoul on the latest catalogue content.

Wintersoul is currently living in Sweden but has lived in both Asia and Africa, linking the campaign geographically to Ikea’s Swedish routes.

A teaser video of the  current #1 highest-ranked female memory champion of the World being tested by Ikea staff is being seeded across social media, to build up awareness of the live test.

Mike King, Ikea Southeast Asia retail director, said: “The iconic IKEA Catalogue is something we are very proud of. Each year we celebrate its launch as we believe it is the go – to home furnishing inspiration for many people and it has been that way for years. This year we are very proud of the fun we are having with BBH and Yanjaa, further strengthening the link between people and home furnishings. After all, inspiring and challenging people to relook at their homes has been the main purpose of the IKEA Catalogue for all these years.”

According to Nikhil Panjwani, creative director at BBH Singapore, the idea came from a workshop between the brand and agency.

“But it really happened because  our client  was brave enough to take the leap of faith and believe in it. Great ideas are born in every agency. But it takes a great client to make it a reality,” he said.

With Wintersoul being put to the test live on Facebook, Panjwani said there were no nerves about the outcome but rather that it was needed to allay any cynicism of her skills.

“There’s always a sense of cynicism when someone’s doing something extraordinary. That’s why, this idea needed a platform where people can really see Yanjaa, out Human Catalogue in action. Even challenge her memory skills. FB LIVE felt like the perfect place to show the world, this isn’t some sort of a magic trick. And that she’s ​the​ real​ deal​,” he added.

BBH Singapore: IKEA 'IKEA Human Catalogue Test'

Agency: BBH Singapore

Client: IKEA

Date: August 2017

Ikea has opted for a more left field way of launching its catalogue in Singapore, Malaysia and Thailand, enlisting two-time world memory champion Yanjaa Wintersoul to try and recall the entire publication.

The campaign, created by BBH, will focus on a Facebook live challenge on 6 September in which people will be able to test Wintersoul on the latest catalogue content.

Wintersoul is currently living in Sweden but has lived in both Asia and Africa, linking the campaign geographically to Ikea’s Swedish routes.

A teaser video of the  current #1 highest-ranked female memory champion of the World being tested by Ikea staff is being seeded across social media, to build up awareness of the live test.

 

Credits:
 

 

Agency: BBH Singapore

Tags: Singapore, ikea

 

 

 

 

 

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To protest against the $9bn merger of Dow Chemical with DuPont, UK based charity The Bhopal Medical Appeal has rolled out an animated campaign.

Dow Chemical was responsible for an explosion at a pesticide plant that exposed 500,000 people to a cloud of toxic gas in 1984 in Bhopal,India. As a result, around 25,000 people were killed.

The campaign conceptualised by Soul has merged the names of the two merger companies to from the logo that spells 'DoNT'
 
“Dow and DuPont’s merger will create the world’s largest chemical company, but it could also bury the world’s worst chemical disaster beneath a mountain of corporate red tape,” said Colin Toogood of the Bhopal Medical Appeal. 

“New generations of Bhopalis are sick and dying. If enough people raise their voices together, Dow and DuPont will no longer be able to ignore their suffering.”

Shaun Moran, the founder and creative director of Soul, added: “Our brief was to get the message across in a short, quick, and simple fashion. The idea does just that. We’re using this merger to create the simple message: ‘DoNT bury Bhopal.’”

Soul : 'DoNT bury Bhopal'

Agency: Soul

Client:

Date: September 2017

A $130 billion corporate mega-merger is the target of a hard-hitting new campaign by UK charity The Bhopal Medical Appeal, which cares for survivors of the world’s worst industrial disaster. 
 
Created by Soul, the campaign uses a simple animated film to combine the corporate logos of Dow Chemical and DuPont. As the two logos merge together, they grow in size to fill the screen, forming a new logo that spells the word “DoNT”.
 

Credits:
 

 

 

 

Agency: Soul 
Creative Director: Shaun Moran
Head of Art: Paul Walton
Business Director: Iain Munro
Web Developer and Tech Support: John Richardson
 

Tags: India, animation, campaign, charity advertising

 

DoNT busy Bhopal

 

 

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As part of a new campaign, yogurt brand Onken has rolled out a bespoke website that instantly creates shareable content to engage its customers.

The digital campaign, conceptualised by Karmarama, allows everyone to personalise their yogurts and win prizes.

Brian Williams, executive creative director at Karmarama, explained: “Flying knives, a catchy theme tune and a team of gloved hands, all working in symphony to create your personalised yogurt. Give it a go. Even if you don’t win it will answer all your yogurt questions and probably raise a bunch of new ones.”

Julie Plant, managing director at Emmi UK, said: “We hope this campaign will make Onken even more loved by our UK shoppers. It is playful and really brings out the characteristics that make Onken famous – creamy, bold flavoured, delicious yogurt. 

As well as giving away 1,500 unique pots of yogurt, Onken will be one of the first yogurt brands to take the ‘bespoke experience’ to a new level using personalised on demand and digital platforms. We hope Onken consumers love the campaign and we look forward to seeing their bold and fruity flavour combinations throughout September!”

Until the end of September, the campaign will run across print, social media, instore media, on-pack advertising, through celebrity influencers online and  in a series of video on demand (VOD) content teasers.

Karmarama: 'Onken YouGurt'

Agency: Karmarama

Client:

Date: September 2017

Karmarama have produced a digital experience and competition for Emmi UK’s yogurt brand Onken, with an additional promotional campaign across VOD, social and OOH.

The Onken YouGurt competition plays to Onken’s flavour credentials by allowing entrants to create their own yogurt. They pick a trio of flavours from a set selection of 12 (pumpkin, strawberry, cherry, pineapple, coconut, rhubarb, peach, chilli, mint, carrot, agave syrup and mango) allowing for a possible 220 combinations. With the support of renowned experimental food agency The Robin Collective, every day in September, Onken will deliver 50 winners their creation to their door, with their name and chosen flavour combination on the packaging.

Credits:
 

 

 

 

 

Project Name: Emmi - Onken YouGurt

Client Name: Gayle Harrison

Client Job title: Head of Marketing

Client Name: Emilia Giblin Client

Job title: Campaign Manager Creative

Agency: Karmarama

Chief Creative Officer: Nik Studzinski

Executive Creative Director: Brian Williams

Executive Creative Director: Adam Kean

Executive Creative Director: Dickie Connell

Creative team: Meigan Brown & Tobias Owen Planner (Creative Agency): Daniel Prestes Agency Producer: Alexandra Politis

Account Director: Kate Fitzgerald

Account Manager: Sophie Coyne Production

Company credits:

Production Company: Kream

​Director: Robert Sanderson

Producer: Sam Kirby

Director of Photography: Adrian Peckitt

Production Designer: Paul Baker / 3D Studios

Offline Editor: Jai Nathan-Lane

VFX Post House: Kream

Colourist: Jack Kibbey Newman

Sound Design: Guilt Free Post

Music Company: Can’t See Me Music

Tags: UK

 

Onken YouGurt

 

 

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A new integrated campaign from Honda has been released with the aim of targeting uber-connected multicultural millennials to introduce 2018 Honda Fit. 

The campaign features a 30-second Hispanic TV spot titled 'Secret Life of Fits' and another titled 'Fituation' targeted to African American millennial car buyers. 

Honda has also integrated with Snapchat, which will feature comedians and influencers including Nick Cannon, Renny, Lejuan James and Frankie Quiñones. 

“Millennials are the most diverse group of buyers out there, and the Honda brand has seen an increase of 12 percentage points in multicultural millennial buyers since 2010. We have created an engaging and comedy-driven campaign that speaks directly to these buyers where they spend the most time-consuming media online," explained Susie Rossick, assistant vice president of Honda marketing at American Honda Motor Co.

To further expand the campaign, Honda will partner with Uproxx to produce five episodes of a web series called 'Hang Time.'
 

Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.

We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Monday 11 September.

For project information, credits and more click on the project to expand to full screen for credits submit online via our online form. 

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Mother: moneysupermarket 'He-Man and Skeletor Feel EPIC'

Agency: Mother

Client: moneysupermarket

Date: August 2017

MoneySuperMarket is launching its very own homage to Dirty Dancing in celebration of the 30th anniversary of the film’s release, enlisting He-Man and Skeletor to recreate the iconic dance moves for a new TV spot.

The ad opens with He-Man entering the Wild Pony saloon and locking eyes with Skeletor, who is propping up the bar. The two rivals face off and He-Man pulls out his famous Power Sword - but instead of attacking Skeletor, he unleashes a bolt of mystic force on the jukebox just behind him. He-Man hands his sword to a waitress and takes the dance floor with Skeletor to the unmistakable opening bars of '(I’ve Had) The Time of My Life'.

The room falls silent as He-Man and Skeletor begin dancing, recreating the familiar moves made famous 30 years ago. Everything builds up to the big finale where, in front of a cheering crowd, Skeletor is lifted into the air by He-Man. The routine finishes to a standing ovation and we hear the immortal words “He-Man and Skeletor, you’re so MoneySuperMarket”.

Credits:
 

 

 

 

 

Brand: MoneySuperMarket
Client: MoneySuperMarket
Agency: Mother
Creative: Mother
Strategy: Mother
Director: The Bobbsey Twins from Homicide
Production Company: Blink Productions
Producer: Patrick Craig
DOP: Nanu Segal
Editors: The Play Room
Editor: Adam Spivey
Post: MPC
VFX Shoot Sup: Marcus Dryden
VFX Lead: Alex Gabucci
Colourist: Jean-Clement Soret
Post Producer: Ryan Hancocks
Sound: 750 Sound
Sound Engineer: Sam Ashwell
Music Supervisor: We are Theodore
Music Supervisor: Marcus Brooke-Smith
Choreographer: Richard Marcel
Licensing: Born Licensing
Mattel and Lionsgate owned characters and properties
Masters of the Universe®; He-Man®, Skeletor®, © 2017 Mattel, Inc. All Rights Reserved.
Dirty Dancing®, ™ & © 2017 Lions Gate Ent. Inc. All Rights Reserved.

Tags: UK, advertising

 

He-Man and Skeletor Feel EPIC

 

 

 

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Karmarama: 'Onken YouGurt'

Agency: Karmarama

Client:

Date: September 2017

Karmarama have produced a digital experience and competition for Emmi UK’s yogurt brand Onken, with an additional promotional campaign across VOD, social and OOH.

The Onken YouGurt competition plays to Onken’s flavour credentials by allowing entrants to create their own yogurt. They pick a trio of flavours from a set selection of 12 (pumpkin, strawberry, cherry, pineapple, coconut, rhubarb, peach, chilli, mint, carrot, agave syrup and mango) allowing for a possible 220 combinations. With the support of renowned experimental food agency The Robin Collective, every day in September, Onken will deliver 50 winners their creation to their door, with their name and chosen flavour combination on the packaging.

Credits:
 

 

 

 

 

Project Name: Emmi - Onken YouGurt

Client Name: Gayle Harrison

Client Job title: Head of Marketing

Client Name: Emilia Giblin Client

Job title: Campaign Manager Creative

Agency: Karmarama

Chief Creative Officer: Nik Studzinski

Executive Creative Director: Brian Williams

Executive Creative Director: Adam Kean

Executive Creative Director: Dickie Connell

Creative team: Meigan Brown & Tobias Owen Planner (Creative Agency): Daniel Prestes Agency Producer: Alexandra Politis

Account Director: Kate Fitzgerald

Account Manager: Sophie Coyne Production

Company credits:

Production Company: Kream

​Director: Robert Sanderson

Producer: Sam Kirby

Director of Photography: Adrian Peckitt

Production Designer: Paul Baker / 3D Studios

Offline Editor: Jai Nathan-Lane

VFX Post House: Kream

Colourist: Jack Kibbey Newman

Sound Design: Guilt Free Post

Music Company: Can’t See Me Music

Tags: UK

 

Onken YouGurt

 

 

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Antidote: Mazda 'MX-5 RF Roadster OOH'

Agency: Antidote

Client: Mazda

Date: August 2017

Mazda Motors UK is raising awareness of its new MX-5 RF – the hard-top version of its MX-5 roadster – with a new out of home campaign by creative agency Antidote.

The campaign, to run in OOH large format UK-wide for two weeks from 28 August, has been designed to emphasise the beauty of the new model. In a series of five executions, the MX-5 RF is featured looking its very best beneath a series of different headlines, each designed to drive recognition of the RF.

Kim Crawford, Marketing Communications Manager at Mazda Motors UK says: “The challenge is one of awareness and creating a distinction between the famous soft top and the new RF. The result is a beautifully-executed campaign to show off a simply beautiful car.”

Credits:
 

 

 

 

 

 

 

 

 

Creative Director: Tim Ashton
Art Director: Toby Derham
Copywriter: Toby Derham
Designer: Chris Benson
Media planning: Mindshare

Tags: UK

 

 

 

 

 

 

 

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The Full Service: Macmillan Cancer Support 'Brave the Shave'

Agency: The Full Service

Client: Macmillan Cancer Support

Date: August 2017

Macmillan Cancer Support has enlisted photographer Rankin to capture the parents, partners and relatives of people with cancer, who relinquished their hair as part of the charity’s Brave the Shave fundraising campaign.

The monochrome stills include portraits of Jenny Deverell and her five-year-old daughter Seren, who was recently diagnosed with cancer, and Keith Wood, whose wife Emma died of the disease last year at the age of 36.

Rankin, who lost his own mother to lung cancer, invited the subjects to the London studio of his agency The Full Service for the shoot. He spent the day photographing, filming and interviewing them about the personal experiences that have inspired them to Brave the Shave.

The result is nine black and white portraits that manage to evoke joy as well as pain, and a campaign film that includes shots of the hair shaving process.

Credits:
 

 

 

 

 

 

 

 

 

Agency -  The Full Service
Client - Macmillan
Executive Creative Director - Rankin
Creative Director - Vicky Lawton and Russell Weaver
Creatives - Luke Crawford
Photographer and Director - Rankin

Tags: UK

 

 

 

 

 

 

 

 

 

 

 

 

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: British Journal of Photography, Nikon, JCDecaux 'Portrait of Britain'

Agency:

Client: British Journal of Photography, Nikon, JCDecaux

Date: August 2017

For its second year Portrait of Britain will run across the country for the month of September.

Run by British Journal of Photography in association with JCDecaux and Nikon, the photographic exhibition shows images by both both amateur and professional photographers alike, and will be shown in digital screens at rail stations, high streets, shopping malls and Heathrow.

Visualised as an exhibition for the people, by the people, Portrait of Britain reached more than a third of the UK population last autumn. Following an open call by British Journal of Photography, nearly 8,000 portraits were entered, from which the final 100 have been chosen. 

The 100 portraits capture subjects taken across the length and breadth of the country, from Jon Tonks’ picture of an Inner Hebrides islander and her hawk, to Sarah Lee’s picture of a septuagenarian surfer, photographed as she leaves the waters of a Cornish beach. Among them, there are personalities, such as celebrated playwright, Tom Stoppard, the artists Antony Gormley and Tracey Emin, and from the music world, Skepta. There are also unsung heroes such as Rebecca Bunce, co-founder of a domestic violence charity, and Dr Henry Marsh, the pioneering neurosurgeon. 

Credits:
 

Tags: Europe, art, photography, exhibition, outdoor portraits

 

 

 

 

 

 

 

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Mr President: Classic FM 'You May Not Know The Name, But You Will Know The Music'

Agency: Mr President

Client: Classic FM

Date: August 2017

Entertainment group Global is marketing the 25th anniversary since the launch of Classic FM with a campaign that highlights how most people will be moved by orchestral music, although they may not have a clue what most tunes are called.

‘You May Not Know The Name, But You Will Know The Music’ was created for Global by Mr President.  The campaign comprises a cinema ad, which is soundtracked by world-famous classical pieces such as Gershwin’s Rhapsody in Blue and Rossini’s William Tell Overture.

As the pieces play, typography describes the mood, memories and scenes they evoke, without revealing the actual title. For instance, as Samuel Barber’s Adagio for Strings plays, the text types “The ‘Soldier-runs-back-to-save-his-best-friend’ Symphony, presumably as a nod to its use in the film Platoon.

 

Credits:
 

 

 

 

 

 

 

 

 

Executive creative director & partner   Jon Gledstone     

Creatives                                                    Sarah Hardcastle & Elliot Shiels

Planning Director                                     Kenny Nicholson

Account handlers                                     Shahla Lilani, Hannah Partridge, Tom Trevelyan

Senior Producer                                        James Fricker

Media buying agency                              Direct

Production company                                Mr. President

Head of design                                          Dan Viveiros

Animator                                                     David Clulow

Audio post-production company          Wave

 

Tags: UK, Ad of the Day

 

 

 

 

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CR Design: Invacare Europe 'By Day By Night'

Agency: CR Design

Client: Invacare Europe

Date: August 2017

The Paralympics in London 2012 made 100s of athletes household names and spawned a raft of content looking at disability in everyday life. But since then there has been a feeling that in all the fanfare and attention, the nine-to-five wheelchair user has been missed out.

To right this, Invacare set out to give a shout out to the middle, delivering a fun, fresh, modern, hyper-real campaign - By Day By Night.

Credits:
 

 

 

 

 

 

 

 

 

Iain Gethin - EMEA Communications Specialist (Project Lead) - Invacare
Gareth Chubb - Creative Director - CR Design
Lloyd Morgan - Videographer - Rockadove

Tags: UK, advertising, digital, Healthcare

 

 

 

 

 

 

The New Invacare Action 4NG | By Day, By Night

 

The New Invacare Action 3NG | By Day, By Night

 

BTS - The Invacare Action Family Day and Night Commercial Campaign

 

 

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Grow: Pinterest 'Right the Ratio'

Agency: Grow

Client: Pinterest

Date: August 2017

In honour of Women’s Equality Day, Pinterest launched the 'Right the Ratio' campaign, created by Pinterest’s in-house creative team The Studio and in partnership with creative agency Grow.

Aimed at bringing attention to the gender and diversity gaps in the industry, the campaign encourages creatives to overcome gender inequalities and delivers an experience that's full of inspiration, advice and even mentorship to help advance more women into leading creative roles.

This campaign celebrates some of the industry's most accomplished women, including Cindy Gallop (founder and chief executive, Makelovenotporn) and Geetika Agrawal (founder and chief executive, VAWAA).

Credits:
 

Tags: World

 

 

 

 

 

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Rosie Lee: Nike 'London's Fastest Night'

Agency: Rosie Lee

Client: Nike

Date: August 2017

For Nike's London's Fastest campaign, Rosie Lee took over the Tate Modern with an event that pitted London's best running crews against each other in street-centric challenges.

The agency designed the takeover of the space's iconic interior, as well as the wayfinding elements around the course. Projection technology was used to display bespoke moving graphics on the walls of the Turbine Hall, which served as the event's centrepiece.

More than 1,000 runners attended, with after-run entertainment provided by Radio 1's Clara Amfo.

Credits:
 

 

 

 

 

 

 

 

 

Mark Boyce - Creative Director - Rosie Lee
James Nelson - Senior Designer - Rosie Lee
Digby Reed - Project Manager - Rosie Lee

Tags: UK, design, events, Event / Exhibition Design, Experiential Marketing, Graphic Design, animation

 

 

 

 

 

 

 

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India’s ethnic wear brand Biba has urged its audience to #ChangeTheQuestion when it comes to the way they look through its latest digital campaign.

The campaign, conceptualised by Brandmovers India, explains how parents getting conscious of their bodies can influence their kids into being paranoid about theirs, which is why they should do away with body shaming and be comfortable in their own skin.

Siddharth Bindra, managing director, Biba, said: “We were very overwhelmed with the success of our earlier films which initiated mass conversations all over social media. We realized that in whatever way, we were bringing about a shift in people’s lives and perspectives. Body shaming is an important problem in today’s world and we wanted to bring attention to the fact that we may all be taking part in it, even if we don’t intend to. Especially as parents, we must be doubly careful.” 

Chief creative officer of Brandmovers India, Suva Ghosh, said: “Just like with the earlier films we created for Biba, the idea was to initiate a wave of change. We were working on a very strong insight with this film – women all over the world are worried about the way they look. We spoke to a lot of people and realized that the problem ran deep – a simple question like ‘Am I looking fat?’ can be damaging to not just themselves, but also people around them. We are responsible for the world we are shaping; let’s strive to make it a happier one.” 

Biba has rolled out a website to further expand the campaign.

To mark 30 days to go for Fifa U-17 World Cup in India,  Local Organising Committee (LOC) and Sony Pictures Networks India (SPN) have launched the official song titled 'Kar Ke Dikhla De Goal' [English translation: Show me how to score a goal].

The music video for the song celebrates diversity, showcases how the nation is waiting in anticipation for Fifa U-17 World Cup India 2017, and features stars like Bhaichung Bhutia, Ngangom Bala Devi, Shaan, Papon and the legend Sachin Tendulkar amongst others. 

The music video of the song will be broadcasted on SPN’s on-air and digital platforms across genres.

Rajesh Kaul, president distribution and sports business, Sony Pictures Networks India: “We are ecstatic to be the first broadcasters in history to collaborate with Fifa to co-create an Official Song for a FIFA tournament. From the very beginning of this association, we have worked closely with the LOC/FIFA to ensure that Fifa U-17 World Cup India 2017 is a monumental success. Our efforts include the creation of the Official Song, an inspirational composition that will boost the nation’s spirit of sportsmanship.” 

Praful Patel, All India Football Federation (AIFF) president and LOC chairman: “We are doing everything in our capacity to make this the biggest sporting event in India and I am sure the Official Song will help increase and broaden the appeal of the first ever Fifa tournament in India.”

SNP is the official broadcasters of the tournament and will telecast it live and exclusively on their sports channels and live stream it on their digital platform, SonyLIV.

The Drum spoke with LOC tournament director earlier who said that the world will be watching closely as India readies to host the Fifa Under-17  World Cup for the first time this October and brands will be doing the same.

Under Armour has rolled out its #WEWILL campaign to show its support to the victims of Hurricane Harvey. Under Armour has partnered with Team Rubicon, a first responder organization who deploys former service members to emergency situations.

Under Armour aims to support Team Rubicon by helping the security of all the affected by the hurricane, stabilize the community and help them get back home and finally, helping kids to return to school and sports.

The campaign which is an expansion of their previous #IWILL campaign,  believes that sports has the power to change and unite the world. The ad, featuring global Under Armour athletes and Thomas Mouton's Adventure by Mindsight song in the background, is an amalgamation of some of the previous Under Armour ads.

Under Armour in a statement said: "At Under Armour, we believe that sports can inspire, unite, and even change the world. We see it break down barriers and unite people of all backgrounds in arenas, stadiums, and playing fields. We see it inspire little girls and little boys to believe in themselves. We see it when teams, leagues, athletes, fans and you answer the call for help when disaster strikes.

We created this video before the impact of Hurricane Harvey, where we’ve all now witnessed the devastation that’s been caused. As we send our thoughts and prayers to all those affected, and as a brand that’s now making the bold statement that sports can change the world, it’s our job to demonstrate how we are doing more."
 

Paytm's ecommerce platform Paytm Mall rolled out its first ad across TV and online media, aiming to reinvent shopping in India. This is in line with its recent investment of INR 1,000 crore for campaigns.

The ad conceptualized by McCann World Group, under the creative supervision of Kapil Batra, features a jingle sung by the popular artist Jasleen Kaur and ends with the tagline, “Ab Shopping ke liye bhi, Paytm karo!” (English translation: Now for shopping also, use Paytm).

In a blog post, Paytm Mall said: "The new advertisement was shot across multiple locations in India. It captures the scale at which we operate, the variety and exciting deals that our platform offers, along with our distinctive O2O (Offline-to-Online) edge, wherein we enlist products from various shops on our platform and allow you to discover these products online. 

What’s more, If you walk into any of these shops, you can scan the Paytm Mall QR code and order from the store using your Paytm Mall app, in case the product you want is not available at the store. That means customers can buy whatever they wish on our platform in the most convenient manner."

Paytm plans to roll out its debit card soon.

Jewellery brand Malabar Gold & Diamonds has rolled out an integrated campaign to introduce its 'Allure' range. The ad directed by Vivek Kakkad of Curious Films features Bollywood sisters Kareena Kapoor Khan and Karishma Kapoor for the first time.

The campaign will run across TV and digital media under the supervision of Havas Media Group, which is also handling the integrated media duties of Malabar Group.

MP Ahammed, chairman, Malabar Group of Companies, said: “Intricately carved and passionately designed, the Allure collection is an ideal possession for the quintessential diamond connoisseur. We are targeting evolved customer profiles, typically ladies across age groups, who know their diamond and appreciate finer subtleties in design.”

Nima Namchu, chief creative officer, Havas India said – “When you have a great product, the campaign often writes itself. As it did in the case of this irresistible collection. In the crowded space of jewellery advertising, we expect this one to stand out. Both for an insight that will resonate with every diamond lover and the charming performances of the sisters."