Samsung has rolled out a TV campaign highlighting a father and daughter's relationship to introduce its QLED TV.

The ad titled 'Technology of loving' is conceptualised by Cheil and depicts the evolution of a relationship between a father and daughter. The daughter chooses to play football against her father's advice and ultimately, helps her team win the finals which makes her father overwhelmed with emotions watching her win on TV.

Ranjivjit Singh, chief marketing officer, Samsung India, said: “For the QLED TV campaign, we were inspired by the stories from some of our customers. They told us how Samsung TV is an integral part of their family as it is a witness to various emotions that the family experiences. Be it a nail biting cricket match or a tearjerker movie or the success of a family member in a reality show. We wanted to have a different approach this time for our ad."

Kundan Joshee, SVP, Cheil SWA added: “With Samsung QLED TV, we already have a differentiated and most sought after product; our brief was to build an emotional connection with the consumer underpinning Samsung’s technological innovations. We had to align with brand promise of delivering outstanding viewing experience. The simplicity of the thought has been crafted into a beautiful story making it heartwarming content.”

The TV campaign went on air from 1 September on over 50 channels across all genres and will continue until end of this festive season.

A number of Manchester charities have combined to commission Havas Life Manchester which has installed a  pop-up plant spelling out letters 'HIV' at Manchester's New Cathedral Street to raise awareness about HIV through visual demonstration. The campaign further aims to tackle preconceived notions associated with HIV. 

The campaign titled #HIV Has Changed' was conceptualised by specialist HIV pharmaceutical company, ViiV Healthcare and the pop-plant created by Urban Planters. It is the the extension of the previous 'Change The Face of HIV’ campaign and was developed in partnership with Passionate about Sexual Health (PaSH) - a collaboration between local Manchester charities; BHA for Equality, George House Trust, and the LGBT Foundation - the current providers of HIV prevention and support across Greater Manchester.

Jon Chapman, creative director of Havas Life Manchester, said: “The idea for the campaign is simple. HIV has changed. It is not what you expect, thanks to advances in treatment and testing."

Sylvia Nicholson, UK policy director from ViiV Healthcare, added: “The team at Havas Life have done a fantastic job in coming up with such a simple, yet impactful idea that communicates to the general public that HIV has changed from what they may think of it."

The installation will be in place till 10 September, 2017.

Havas Life Manchester: 'HIV Has Changed'

Agency: Havas Life Manchester

Client:

Date: September 2017

Havas Life Manchester installed a  pop-up plant spelling out letters 'HIV' at Manchester's New Cathedral Street to raise awareness about HIV through powerful visual demonstration. The campaign further aims to tackle preconceived notions associated with HIV. 

 

 

Credits:
 

 

 

The campaign  is conceptualised by specialist HIV pharmaceutical company, ViiV Healthcare and the pop-plant is created by Urban Planters. 

The installation has been developed in partnership with Passionate about Sexual Health (PaSH) - a collaboration between local Manchester charities; BHA for Equality, George House Trust, and the LGBT Foundation - the current providers of HIV prevention and support across Greater Manchester.

Tags: Manchester, HIV

 

 

 

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Philips has rolled out a TV campaign which aims to highlight the effects of using wrong light on performance of people whether at home or offices.

The campaign conceptualised by Ogilvy and Mather Delhi, features Bollywood actor Ranbir Kapoor and aims to educate consumers to use the right light that it claims to have a well-being effect and ends with a tagline 'Jab right ho light toh future ho bright' (English : When the light is right, future is bright).

Ipshita Chowdhury, director marketing and head of marketing communications, Philips Lighting, said: “The LED category is growing rapidly with consumers leapfrogging and getting into the fold as the benefits of brightness and savings have clearly been established. Brand differentiation is the journey we embarked upon last year wherein we started from the fundamental role apt light can play in a consumer’s life and well-being. Therefore, the proposition of ‘right light’, moving the conversation away from just brightness and emphasising that it is eventually the ‘right light’ that matters. 

"This year, our campaign is an evolution over last year wherein the attempt is to take the payoff beyond rational into the emotional space of ‘right light – future bright.’ Aspiration and progress as core values of Indian consumers are the fundamental triggers behind the campaign. And humour is the execution route we have taken to build in memorability.”

Chandana Agarwal, managing partner, Ogilvy & Mather Delhi, said : ‘’We started on the journey of differentiating our lights basis glare last year. It was a big step to link tiredness of eyes to inappropriate lighting. This year’s communication builds on this proposition further and brings it alive interestingly.”

Havas Media, the brand’s media agency is doing integrations within family drama and serials to educate the importance of right light through experiential learning.

Ogilvy and Mather Delhi: Philips 'Right Light'

Agency: Ogilvy and Mather Delhi

Client: Philips

Date: September 2017

Philips has rolled out a TV campaign which aims to highlight the effects of using wrong light on performance of people whether at home or offices.

The campaign featuring Bollywood actor Ranbir Kapoor aims to educate consumers to use the right light that it claims to have a well-being effect and ends with a tagline 'Jab right ho light toh future ho bright' (English : When the light is right, future is bright).
 

Credits:
 

 

 

Brand's media agency - Havas Media.

Tags: India, Philips, Ogilvy & Mather

 

 

 

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Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.

We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Monday 18 September.

For project information, credits and more click on the project to expand to full screen for credits submit online via our online form. 

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

iris: Samsung UK 'The Domestics'

Agency: iris

Client: Samsung UK

Date: September 2017

From missing socks to dishwasher avoidance, there are lots of domestic tensions that take place in the kitchen that people can relate to. These moments have formed the basis for a different spin on ‘product advertising’ from Samsung… a six-part original comedy series titled ‘The Domestics’.

Starring Katherine Ryan and fellow comic and ‘I’m A Celebrity…’ runner up Joel Dommett, ‘The Domestics’ takes well observed moments in everyday life to give a moment of entertainment while showcasing Samsung’s appliances - and the innovations that can help resolve tensions and frustrations in the kitchen.

Credits:
 

 

Creative Agency - Iris
Executive Producer - Digby Lewis
Strategists - John Grant, Peter Wilson
Creative - Gabi Mostert
Managing Partner - Anthony Abrahams
Group Account Director - Chris Grimwood
Account Manager - Alex Deeny
Integrated Producer - Matt Hodges
Directors - Ben Turner, Gabe Turner
Producers - Murray James, Amy Gaunt
Film and Post Production - Fulwell73

Tags: UK, digital, comedy, Domestics

 

Samsung presents The Domestics

 

Samsung presents The Domestics

 

 

 

 

 

 

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Wieden+Kennedy London: Tyrrells 'Absurdly Good'

Agency: Wieden+Kennedy London

Client: Tyrrells

Date: September 2017

Snack brand Tyrrells is embracing the preposterous for its first ever television ad campaign, a £2.5m promotion supported by video on demand, outdoor and social media.

Taglined ‘It’s absurd what we do before Tyrrells gets to you’ the wacky push gives life to the idiosyncratic black and white figures that grace its packets of crisps by giving them a voice – step forward actor and impressionist Peter Serafinowicz.

Conceived by Wieden+Kennedy London, the off the wall campaign goes all out to play up the absurd lengths to which the Herefordshire crisp maker will go to in order to create the perfect snack.

Credits:
 

 

Creative Directors

Dan Norris, Ray Shaughnessy

Creatives

Adam Newby, Will Wells, Greg Kouts

Executive Creative Directors

Tony Davidson, Iain Tait

Account Director

Will Hunt

Planning Director

Andy Wright

Creative Producer

Maisie Willoughby

TV Producer

Jo Charlesworth

TV PRODUCTION

Production Company

Dog & Rabbit

Director

Dog & Rabbit

Producer

Dog & Rabbit

Music+Sound Company

Wave Music / Brains & Hunch

Sound Designer

Aaron Reynolds / Chris Branch

Voiceover Artist

Peter Serafinowicz

Tags: UK

 

 

 

 

 

 

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Lucky Generals: Premier Inn 'Chapman & Steele '

Agency: Lucky Generals

Client: Premier Inn

Date: September 2017

Premier Inn is launching the next installment of its ‘A Great Place to Start’ TV advertising campaign, which was introduced last year and is created by Lucky Generals.

Building on last year’s campaign, the ads are inspired by the opening credits of movies, playing on recognisable tropes and techniques that are present in specific film genres, and ending with the line 'Whatever your story, this is a great place to start'.

The first in the new series is called ‘Chapman and Steele’ and it follows the conventions of 80s buddy cop movies, featuring the iconic Beverly Hills Cop theme tune ‘The Heat Is On’ by Glenn Frey. The ad follows two printer salesmen as they goof around and prepare for the day ahead after a great night’s sleep and filling up on a hearty unlimited breakfast.

The advert once again features real Premier Inn team members, helping our heroes get ready for their day ahead.

Credits:
 

 

Creative agency:  Lucky Generals

Media agency: MGOMD
Director: Rob Leggatt
Production company: producer Tim Katz
Production company: Knucklehead
Editor: Joe Guest
Post Production: The Mill and ETC
Audio Post Production: 750mph
Casting director/Casting agency: Michael Cox at Hammond Cox

Tags: Europe

 

Chapman & Steele

 

 

 

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Dinosaur: Manchester Homelessness Partnership 'Big Change'

Agency: Dinosaur

Client: Manchester Homelessness Partnership

Date: September 2017

Guy Garvey, lead singer of Elbow, has collaborated with Manchester agency, Dinosaur to create a campaign film to raise awareness of Manchester Homelessness Partnership’s Big Change initiative.

Guy narrates a minute-long film with a fast-paced, rhythmic script that brings to life the various ways that Big Change has made a positive impact. To date, 300 individuals have received a wide range of support, from clean clothes and emergency accommodation to career training and furniture for their new home.

The short film was developed by Manchester based advertising agency Dinosaur with help from director Matt Bloom, Matt Cook, Beautiful Productions and Futureworks Media School, all of who volunteered their time for free.

Credits:
 

 

Art Direction
Mark Beaumont - Chief Creative Director - Dinosaur
Dan Pitchford - Creative Director - Dinosaur

Voice over
Guy Garvey

Assistant director
Matt Bloom - Senior Designer - Dinosaur

Script
Katie Shoard - Senior Copywriter - Dinosaur

Editor
Chris Sharp - Motion Graphics Designer - Dinosaur

Location and account manager
Michael Harwood - Account Manager - Dinosaur

Videography
Staff and volunteers at FutureWorks

Production
Beautiful Productions

Special thanks to
Eleanor Watts, Keith ‘Mooch’ Ashley and the volunteers at Manchester Homelessness Partnership

Tags: UK, video production, brand identity

 

Big Change Brand Video ft Buy Garvey

 

 

 

 

 

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iris: Digital Mums 'Isn’t it time you told your boss to do some f******* work?'

Agency: iris

Client: Digital Mums

Date: September 2017

Flexible work campaigner Digital Mums is today launching the next stage of its #WorkThatWorks initiative, with ‘Clean Up The F Word’ – a national campaign aiming to change perceptions of flexible working in business.

Taking over OOH sites across the UK, the campaign on first glance seems to be censoring another well known ‘F word’ with questions such as ‘Is today the day you ask your boss to do some f******** work?’ and ‘Ever thought about f******* working?’. On closer inspection, it’s revealed that the topic in question isn’t quite what it seems, and is in fact, talking about flexible work.

A concept and campaign created by creative agency Iris as part of a pro-bono partnership with Digital Mums, ‘Clean Up The F Word’ aims to drive social awareness among both employees and employers about the benefits of flexible work – and encourage people to pledge their support by petitioning the government to change how ‘flexible working’ is officially defined.

Credits:
 

 

Eli Vasiliou – Creative
Kat Cheeseman & Blanca Hong – Designer
Lolly Morris – Design Director
Tom Park – Art Director
Grant Hunter – Executive Creative Director
Amy Bryson – Managing Partner
Tasha Thirlby – Senior Account Manager
Sophie Lewis – Head of Planning

Tags: UK

 

 

 

 

 

 

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FCB Inferno: BMW 'BMW at Goodwood Revival'

Agency: FCB Inferno

Client: BMW

Date: September 2017

FCB Inferno has enlisted a group of illustrators to create a series of posters, designed to celebrate BMW at Goodwood Revival.

The agency asked Vince Mclndoe, The Red Dress, Edward Tuckwell, Garry Walton to bring the cars that will be on show to life – Riviera style. These representations aim to capture the glamour of the cars and era, echoing the spirit of the festival.

Attendees had the chance to pick up their own copies of the posters on the BMW stand each day, while those not attending can vote for their favourite online.

Credits:
 

 

Creative team – Greg Harvey & Mike MacKenzie at FCB Inferno

Illustrators - Vince Mclndoe, The Red Dress, Edward Tuckwell, Garry Walton

Tags: UK

 

 

 

 

 

 

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Verbatim: Puma '#DoYouStories'

Agency: Verbatim

Client: Puma

Date: August 2017

Photographer and filmmaker Gillian Laub of Verbatim, the commercial assignments agency, has directed Cara Delevingne’s new documentary series – part of Puma’s #DoYou campaign to support and empower women through sport.

The series of short films sees Cara Delevingne joining forces with Puma and Gillian to tell stories of inspirational women from across the world on topics from youth empowerment and poetry, to bullying and self-defense.

Inspired by Cara’s trip to Uganda with the United Nations' Girl Up foundation to meet refugees from South Sudan in January, the docuseries aims to give women a platform where they can share their stories of struggle, strength or passion.

In other episodes, Delevingne participates in poetry sessions with Get Lit, a programme aimed at increasing literacy amongst low-income students, speaks with anti-bullying activists and takes martial arts lessons from a hijab-wearing doctor through an organisation called Martial Smarts.

Credits:
 

Tags: Europe, fashion, Sport, Puma;, digital, video, documentry

 

PUMA x Cara Delevingne | #DoYouStories | Episode 1

 

PUMA x Cara Delevingne | #DoYouStories | Episode 2

 

PUMA x Cara Delevingne | #DoYouStories | Episode 3

 

PUMA x Cara Delevingne | #DoYouStories | Episode 4

 

 

 

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Mr President: Stonewall Charity 'Come Out for LGBT'

Agency: Mr President

Client: Stonewall Charity

Date: September 2017

LGBTQ+ charity Stonewall has launched its first new brand platform in 10 years, following up the success of ‘Some people are gay. Get over it’ with a call for supporters to ‘Come Out for LGBT’.

Come Out for LGBT kicks off with a flagship ad featuring an array of real people and actors, all of whom personally support the Stonewall cause. Like the wider campaign, the spot was devised by Mr President, which has worked with the charity on this iteration for over a year.

The charity hopes its new brand platform will mobilise LGBT supporters who have perhaps been unsure how to demonstrate this patronage to ‘get off the sidelines’ when it comes to treatment of the community. As such, the campaign will be reaching as much of the UK population as possible through numerous channels, including cinema, out of home, digital, video on demand, print and social.

The latter’s strategy will focus on a high-profile group of Stonewall friends, including TV presenter Sue Perkins, vocalist Ghostpoet and actor Andrew Scott. The celebrity supporters will take to social to showcase Stonewall’s new range of merchandise, which includes T-shirts, tote bags, and mugs are now available for purchase on Stonewall’s website.

For print and OOH, the campaign’s colourful posters feature a diverse mix of LGBT people and their supporters (including the Scissor Sisters’ Ana Matronic), accompanied by variations on Come Out for LGBT such as ‘Come Out Singing’, ‘Come Out Sharing’ and ‘Come Out Playing’.

Credits:
 

 

Client: Stonewall

Managing Director                                                  Cathryn Wright

Executive Director of Campaigns & Strategy     Rachel Cohen

Director of Campaigns, Policy & Research        Paul Twocock

Director of Fundraising & Customer Engagement Louise Smith

Director of Communications                                  Lucy Abell

Digital Project Manager                                         Lisa Reardon

Digital Manager                                                       Jo Garwood

Graphic Design Officer                                           Dean McNamara

Senior Communications Officer                            Matt Horwood

Executive Assistant                                                     Faye Davies

Creative Agency: Mr. President

Chief Creative Officer & Partner                     Laura Jordan-Bambach

Creatives                                                        John Wilds & Rupert de Paula

Head of Design                                               Dan Viveiros

Senior Designer                                              David Clulow

Animator                                                          Simon Jefferies

Client Service Director & Partner                   Shahla Lalani

Interim Client Service Director                        Daniel Lipman

Account Director                                             Tom Trevelyan

Head of Production                                         Jon Clarke

Senior Producers (FIlm)                                 Nikki Cramphorn ,Harriette Larder

Senior Producer (Print)                                   James Fricker

Planning Director                                            Kenny Nicholson

Head of Connections Planning                       Naomi Dunne

Connections planner                                       Anna-Lucy Terry

Head of Insight                                                Dr Michael Anton

Media Agency: Rocket

CMO, Omnicom Media Group UK                  Sam Phillips

Media Planning Account Director                   Emma Burt

Media Planning Account Manager                  Tom Bradwell

Media Planning Campaign Executive             Matilda Payne

Creative Strategy Director                              Rebecca Hughes

Film Production

Production company: Prettybird

Director: William Armstrong

Sound: Wave

Post production: The Mill

Editing: Tenthree & Whitehouse

Print Production

Photographer: Mads Perch, represented by Flock

Retouching & Repro: Curious Production

Tags: UK

 

 

 

 

 

 

 

 

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Publicis Italy: Diesel 'Go with the Flaw'

Agency: Publicis Italy

Client: Diesel

Date: September 2017

Clothier Diesel has courted a younger, edgier audience for some time, and now the apparel maker is challenging the conformity of perfection with its new ‘Go with the Flaw’ campaign.

In a two-minute film, by French director François Rousselet, a young filmmaker dices together a film with clips of models dancing around in an urban landscape. The models, as we see in closeups, all have slight, what some would consider, flaws. A gorgeous woman has a unibrow, another has a mouth full of braces, a billiards-playing woman has a crossed eye, another big ears. Others have scars and skin flaws, but make no mistake, all of them are stunning in their own ways, and the film comes off gorgeous in its portrayal of these carefree hipsters.

The ad is essentially telling people to be unordinary ‘because flawless is forgettable. Roll with what you have, even though it may not be ideal. Embrace what you cannot control. Find a little bravery to wear your flaws with pride, take a front seat and enjoy the ride’, according to a release by Publicis Italia, in its first creative work for Diesel after taking over from Anomaly Amsterdam.

Credits:
 

 

Client: Diesel

Chief Marketing Officer: Dario Gargiulo
Creative Director: Nicola Formichetti
Global Head of Advertising, Media & Product Marketing: Giada Gheno
Head of ADV and E-comm Production: Deborah Salbego
Agency: Publicis Italia
Global Chief Creative Director Publicis WW and CEO Publicis Italia: Bruno Bertelli
Executive Creative Director: Cristiana Boccassini
Global Digital Creative Directors: Milos Obradovic, Mihnea Gheorghiu
Creative Supervisor: Costanza Rossi
Art Directors: Simone Di Laus, Cecilia Moro
Copywriters: Beatrice Mari, Fabio Caputi
Head of Planning: Bela Zieman
Senior Creative Planner: Noa Dekel
Account Team: Giada Salerno, Maria Elena Gaglianese
Agency Producers: Cecilia Barberis, Matilde Bonanni
Art Buyer: Barbara Centazzo
Production Company: Division Paris
Director: Francois Rousselet
DOP: Simon Chaudoir
Editor: Nicolas Larrouquere    
Producer: Jules De Chateleux        
                                          
Post production: MPC
VFX Supervisor: Timo Huber
VFX Producer: Lydia Evitt
Grade: MPC
Colourist: Richard Fearon
 
Music Design and Editing: GRAND CENTRAL
Photographer: Tom Sloan @Lalaland Artists
Post Production: Studio Invisible
 

Tags: Italy

 

 

 

 

 

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Engine: TOTM 'Not in My Vagina'

Agency: Engine

Client: TOTM

Date: September 2017

Engine has launched a campaign combining social media, programmatic video and native content for TOTM, a brand made up of 100% organic feminine hygiene products.

The campaign by Engine agencies Trailer Park, Engine Media and Engine Strategy is designed to position TOTM as a healthier alternative to mainstream products, many of which are made of synthetic materials, and can contain potentially harmful chemicals.

It comprises a series of bold, provocative videos for Facebook, Instagram and Twitter, with formats tailored to engage specific audiences, such as Instagram Stories, to reach younger consumers.

The video content will also run across programmatic video supplier Clearstream, utilising its post programmatic decision technology to ensure that content only appears in brand-safe and viewable placements. In addition, Adyoulike’s native network will align the TOTM brand with premium publishers.

Credits:
 

 

Charlie Johnson - creative director
Emily Mules and Rob Wildsmith - agency producer
Becca Dyson - planning
Ed Turner and Matt Ridsdale - account and media planning
Engine Media - media agency
Nat Young - editor

Tags: Europe, digital, video, Social Media

 

Not in My Vagina

 

 

 

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BBD Perfect Storm: SKINS 'Fans Not Numbers'

Agency: BBD Perfect Storm

Client: SKINS

Date: September 2017

Performance sportswear brand Skins and BBD Perfect Storm have launched a
new campaign to reform football club ownership and management.

Fans Not Numbers intends to mobilise people from the world of football – whether
supporters, owners or professionals within the game – and lobby the government to put in place the legislative powers required for the FA to implement better governance around club ownership and management. This follows high-profile instances of football club owners running their clubs in ways that can be seen as detrimental to the long-term future of the club, its supporters, their communities and – ultimately – football.

The campaign, developed in partnership with Supporter’s Direct and Sporf, launched this week with the first in a series of regional roadshows encompassing some of the most affected clubs in order to highlight the issues and to start the debate. Each roadshow will have a panel of informed people from the worlds of sport, politics and business and supporters are welcome to attend these free events and to contribute to the reshaping of football’s future.

These roadshows are supported by a launch film that dramatises the issue and asks fans to ‘Rise Up’, directing them to a microsite where they can automatically generate an email to their local MP in support of the initiative. The website also contains an extensive report, authored by Supporter’s Direct, outlining the issues and impact of the lack of regulation as well as comprehensive recommendations for reform.

Credits:
 

 

ECD: Seb Hill, BBD Perfect Storm
Art Director: Jacob Hill-Gowing, BBD Perfect Storm
Chief Strategy Officer: Tony Quinn, BBD Perfect Storm
CEO: Jason Foo, BBD Perfect Storm
Board Account Director: Jamie Buchanan, BBD Perfect Storm
Account Director: Daisy Proctor, BBD Perfect Storm

Tags: Europe, advertising

 

Fans Not Numbers

 

 

 

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Welcome to The Drum's APAC Creative Works.

As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.'

We've now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 19 September.

For project information, credits and more hover over the 'i' icon or expand to full screen.

To submit work for future publication, contact Shawn Lim. For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

TBWA\ Singapore: Singapore Tourism Board 'Passion Made Possible'

Agency: TBWA\ Singapore

Client: Singapore Tourism Board

Date: August 2017

To show a new side to Singapore, the Singapore Tourism Board has taken a new stroy telling strategy out to the world under the promise that the country is 'Passion Made Possible'.

The campaign uses online films, print, content and live events to tell the stories of passionate Singaporeans. The campaign wants to show people that they can 'be' anything in the country, instead of showing them what they can 'do' and has based the theme on key 'tribes', such as foodies. 

 

Credits:
 

 

TBWA/Singapore

Tags: Singapore

 

 

 

 

 

 

 

superdry infographic

 

 

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BBH Singapore: IKEA 'IKEA Human Catalogue Test'

Agency: BBH Singapore

Client: IKEA

Date: August 2017

Ikea has opted for a more left field way of launching its catalogue in Singapore, Malaysia and Thailand, enlisting two-time world memory champion Yanjaa Wintersoul to try and recall the entire publication.

The campaign, created by BBH, will focus on a Facebook live challenge on 6 September in which people will be able to test Wintersoul on the latest catalogue content.

Wintersoul is currently living in Sweden but has lived in both Asia and Africa, linking the campaign geographically to Ikea’s Swedish routes.

A teaser video of the  current #1 highest-ranked female memory champion of the World being tested by Ikea staff is being seeded across social media, to build up awareness of the live test.

 

Credits:
 

 

Agency: BBH Singapore

Tags: Singapore, ikea

 

 

 

 

 

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The Monkeys: Berlei 'Womankind'

Agency: The Monkeys

Client: Berlei

Date: September 2017

Berlei is showcasing the uncomfortable and painful methods women endure to support their breasts in a new campaign.

The campaign aims to provide an authentic look at how uncomfortable and unsupportive women’s bras can be, to help launch its new range, Womankind, which the brand claims is “our kindest bra yet”. 

The integrated campaign is supported by a social movement #boobtruth which aims to highlight the the painful, awkward, uncomfortable and funny realities behind bras. 

Credits:
Creative Director: Barbara Humphries - Creative Director
Copywriter: Renee Bryant - Copywriter
Art Director: Katyana O’Neill - Art Director

 

Production Company: Revolver/ Will O’Rourke & Somesuch UK

Director: Kim Gehrig

Editor – Elise Butt, Trim London

Post Production – Fin Design & Effects 

Sound Design – Simon Kane, Song Zu

Tags: Australia, The Monkeys

 

 

 

 

 

 

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Soul : 'DoNT bury Bhopal'

Agency: Soul

Client:

Date: September 2017

A $130 billion corporate mega-merger is the target of a hard-hitting new campaign by UK charity The Bhopal Medical Appeal, which cares for survivors of the world’s worst industrial disaster. 
 
Created by Soul, the campaign uses a simple animated film to combine the corporate logos of Dow Chemical and DuPont. As the two logos merge together, they grow in size to fill the screen, forming a new logo that spells the word “DoNT”.
 

Credits:
 

 

Agency: Soul 
Creative Director: Shaun Moran
Head of Art: Paul Walton
Business Director: Iain Munro
Web Developer and Tech Support: John Richardson
 

Tags: India, animation, campaign, charity advertising

 

 

 

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Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.

We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Monday 25 September.

For project information, credits and more click on the project to expand to full screen for credits submit online via our online form. 

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

bmb: ClientEarth 'Poisonous Playgrounds'

Agency: bmb

Client: ClientEarth

Date: September 2017

Creative agency BMB is behind a hard-hitting new viral campaign created on behalf of ClientEarth in response to the government’s new Air Quality Plan, which the charity calls ‘seriously inadequate’.

The campaign has been created in conjunction with two London primary schools where staff, parents and pupils have voiced concerns at illegal pollution levels nearby. 

Credits:
 

 

Creatives Harry Boothman and Jenny Piggott

Business Director Jen Knox

Agency Producer Jade Evans

Photographer This is Dodd

Director/ Production Co Good Boy Wolf

Editor Good Boy Wolf

Sound Design Tony Rapaccioli (Wave)

Composer Ross Gregory (Aardvark Sound)

Design François Blanchard, Sam Kallen, Louise Sloper

Tags: UK

 

 

 

 

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TBWA\Paris: McDonald's 'Open Late'

Agency: TBWA\Paris

Client: McDonald's

Date: September 2017

In a break away from its usual bright ‘n’ loud creative, McDonald’s has unveiled a series of posters that capture the strange beauty of LED lights softened through a lens.

The print campaign was shot by Helmut Stelzenberger and devised for the French market by TBWA\Paris to communicate the late opening hours of the fast food store. Glowing bulbs were photographed to form the fuzzy but distinguishable shapes of a Big Mac, ice cream sundae and a portion of French fries.

According to TBWA, it took 10 days to construct the light sculptures, using 1,000 LEDs, 80 metres of wire and 400 welds. The photoshoot itself took two days to complete.

Credits:
 

Advertising Managers : Xavier ROYAUX, José JACINTO, Benoit KOLB

Agency Managers : Luc BOURGERY, Jonathan SEROG, Julie MONTAGNÉ, Magali COUTURIER

Executive Creative Directors : Benjamin MARCHAL & Faustin CLAVERIE

Copywriters : Antoine GAUQUELIN, Antoine COLIN

Art Director : Bruno BICALHO CARVALHAES

Photographer : Helmut STELZENBERGER

Art buyer : Julie CHAMPIN

Tags: France, Ad of the Day

 

 

 

 

 

 

 

 

 

 

 

 

 

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MullenLowe London: Calor 'Clever Choice'

Agency: MullenLowe London

Client: Calor

Date: September 2017

Calor Gas, supplier of liquefied petroleum gas (LPG), has launched its ‘Clever Choice’ campaign, which showcases its unique autumn/winter offerings.

The ads juxtapose clever and not-so clever choices to showcase the fact that Calor gas tanks live underground, and come with auto top-up technology.

The campaign launches with two versions of the TV execution, ‘Horny Bull’. In the films, shot by Spendser from MadCow, Calor humourously dramatises the advert’s protagonist making a not-so clever choice (using a metal detector in a field with an angry bull), and a clever choice (choosing to heat his off-grid home with Calor’s auto top-up technology in one version and discreet underground tank in the other).

The campaign will run as across social, press, radio and digital display. The targeted gifs that will run across Instagram and Facebook have been inspired by popular viral ‘fails’.

Credits:
 

 

Client Name: Calor
Campaign Name: Clever Choice
Agency: MullenLowe London

Chief Creative Officer: JMS
Creative Team: Ben Evans, Adam Sears
Planner: Will Allen-Mersh
Account Team: Sophie Arnett, Megan Kelly
Agency Producers: Vanessa Hunt, Rose Reynolds, Bel January, Lisa Tuck
Media Agency: Blue 449
Designer: Ryan Self

TVC “Horny Bull”
Production Company: Madcow
Director: Spendser
DOP: Richard Mott
Executive Producer: Jonas Blanchard

Editing House: Madcow films
Editor: Lee Mitchell
Post Production: Grade Time Based Arts, Post- Yeti
Recording Studio: 750 mph        

Print
Agency Producer: Bel January, Lisa Tuck
Account Team: Sophie Arnett, Megan Kelly
Creative Team: Ben Evans, Adam Sears
Designer: Ryan Self
Retoucher: Pete Stedman

Social
Production Company: Fly
DOP:  Dan Gahnstrom
Executive Producer: Jon Rose

Editing House: Yeti
Editor: Anthony Lee
Post Production: Grade- time based arts. Online- Yeti

Online
Agency Producer: David underwood
Account Team: Sophie Arnett, Megan Kelly
Creative Team: Ben Evans, Adam Sears
Designer: Ben Gilpin
Developer: James Fraser
QA: Ben May

Tags: UK, advertising, MullenLowe london, calor, gas, energy, social, TV

 

Clever Choice - Automatic

 

Clever Choice - Underground

 

 

 

 

 

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CHI & Partners: The Prince's Trust 'Youth Can Do It'

Agency: CHI & Partners

Client: The Prince's Trust

Date: September 2017

Youth charity the Prince’s Trust has today (13 September) unveiled the campaign ‘Youth Can Do It’, enticing Oscar-winning filmmaker Andrea Arnold to bring her signature style of gritty realism to the world of advertising for the first time.

Devised by CHI&Partners, the brand platform aims to explore the hardships many young people face, which can eventually lead to long-lasting lapses in confidence. At its heart is a film directed by Arnold and starring real young people who have overcome adversity at home in their own environments and dressed in their own clothes.

As the grainy camera jumps between scenes such as a young mum looking after her baby and an anxious young man securing his first job, the 16-year-old poet Maya Sourie performs her poem Bulletproof.

Sourie, who spent large parts of her own childhood in foster care, tells viewers that “pain is nothing but the fuel to reach my full potential”. Her words are accompanied by an original choral composition performed by inner-city youth choir Inner Voices.

Credits:
 

 

Clients: Paul Brown, Director of Marketing & Communications;

Georgie Mew, Head of Marketing Partnerships, The Prince’s Trust

Agency: CHI&Partners

Executive Creative Director: Yan Elliott

Creative Director: Danny Hunt

TV Creatives: Angus Vine, Toby Brewer, Danny Hunt

Print Creatives: Jon Coates, Josh Welton

Head of Art: Marc Donaldson

Designer: Richard Forder

Head of Art Buying: Emma Modler

Planning Partner: Sarah Clark

Planner: Paulina Goodwin

Business Director: Charmaine Murray

Account Manager: Lucy Almond, Jess Franklin

Agency Executive Producer: Charles Crisp

Agency Producer: Emily Hendrey

Director: Andrea Arnold

Film production: Park Pictures

Executive Producer: Stephen Brierley

Producer: Kat Mansoor

Co-Producer: Freya Silk

Cinematography: Robbie Ryan

Editor: Bill Smedley @ Work

VFX: Gold Crest & Big Buoy

Colourist: Rob Pizzey

Sound Editor: Jamie Roden

Sound Design: Neil Johnson @ Factory

Poem Author & Performance: Maya Sourie 

Music Composition: Simon Bass @ Pure Soho

Music Vocal Performance: Inner Voices Choir

Casting: Lucy Pardee

Print Photographer: Adam Hinton

Cast Co-ordinator: Emily Fortune

Tags: UK

 

 

 

 

 

 

 

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McCann London: Subway 'NFL TV Idents'

Agency: McCann London

Client: Subway

Date: September 2017

In celebration of Subway's role as the lead sponsor for the NFL London Games for the next three years, McCann London was tasked with creating four colourful stop-motion TV idents, which will be aired on Sky Sports and at cinemas across the UK and Ireland.

All four 15-second TV idents, shot by Picture Smith, marry the relationship between Subway and the NFL in clever, eye-catching ways. All spots are instantly recognisable from their imagery of the NFL football and six-inch Subs, or salad bowl.

The new campaign will launch on on Sky Sports and will roll out in cinemas in the UK and Ireland from 15 September until 9 November.

Credits:
 

 

Sacha Clark - Marketing Director for Subway UK and Ireland

Head of Integrated Production
Sergio Lopez
Executive Producer
Sophie Chapman-Andrews
Senior Producer
Michelle Prinsloo
Business Affairs Executive Producer
Nicholas Mugridge
Danielle Gilbert
Co-Presidents and CCOs
Rob Doubal and Laurence Thomson
Creative Directors
Alexei Berwitz
Rob Webster
Creative
Jade Sheppard

Tags: UK

 

 

Subway NFL London Games Stop-Motion TV Ad 1

 

Subway NFL London Games Stop-Motion TV Ad 2

 

Subway NFL London Games Stop-Motion TV Ad 3

 

 

 

 

 

 

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TMW Unlimited: Kinder Bueno 'Adulting'

Agency: TMW Unlimited

Client: Kinder Bueno

Date: September 2017

Ferrero-owned confectionery brand Kinder Bueno is tapping into a grown-up audience with a new campaign created by TMW Unlimited, based on the social language of ‘adulting’.

For many fledgling adults, acting like a real grown-up can be a struggle. Across the internet, young men and women are congratulating and commiserating one another as they wrestle with the day-to-day demands of becoming a grown-up – be it setting up direct debits, doing proper food shopping or switching energy supplier.

The campaign aims to celebrate these mini-wins, and introduce Kinder Bueno as the personal reward for adulting success.

The ad, which features a 20-second master for VOD, three 10-second cut downs and an extended edit, shows two friends celebrating some of their mundane adulting achievements, like bleeding radiators and having an impressive bag-for-life collection. The pair then reward themselves for their hard work with a deliciously smooth Kinder Bueno.

It is set to an upbeat soundtrack, including backing vocalists triumphantly singing ‘adulting’ in between the young comedian’s monologues. TMW Unlimited teamed up with comedy songwriter Brett Domino, known for his appearances on Channel 4’s 8 out of 10 Cats Does Countdown, to write and direct the ad.

Credits:
 

 

Kinder Bueno Brand Team
Creative Director Jeff Bowerman
Art Director Fluff Higgins
Copywriter Brittony Collins
Strategic Planner Simon Butcher
Business Director Kate Stockdill
Account Director Ruby Fard
Campaign Manager Lauren Coffey
Agency Producer Natalie Price
Designer: Steph Martin
Production Co: Hoot Comedy
Director: Rob J Madin
Writers: Brett Domino & James Menzies
Executive Producer: Tom Bazeley
Producer: Mathias Gilay
Editor: Wojciech Duczmal
Sound Design: Guilt Free Post
Colourists: Smoke & Mirrors
Videographer: Zack Langsdon
DoP: Aaron Rogers
Media Agency: Rocket

Tags: Europe, Ad of the Day

 

Adulting

 

 

 

 

 

 

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Isobel: Savills 'A Savills Love Story'

Agency: Isobel

Client: Savills

Date: September 2017

Savills has announced the launch of its new integrated campaign – A Savills Love Story, produced by creative agency Isobel. Building on the successful concept of talking houses that Isobel devised for Savills last year, this year’s campaign goes a step further to really bring houses, and their roles in our lives, to life.

Kicking off with two adverts – Beach and Park – the campaign shows couples and their houses, both current and future, at key relationship milestones.

The ads will run for eight weeks on ITV, Channel 4, Sky, and video on demand including ITV Hub, All4, and Sky Go. The media was planned and bought by Arena Media.

Credits:
 

 

• Client: Savills
• Head of Consumer Marketing: Alison Dean
• Director, Marketing: Charlotte Wright
• Agency: Isobel
• Account Partner: Paul Houlding
• Planning Partner: Steve Hastings
• Creative Director: Rob Fletcher
• Account Director: Katherine Jones
• Account Manager: Juliet Cornick
• Producer, agency: Amy Hansen
• Production Company: Moxie Pictures
• Director: Ben Wheatley
• Producer: Sue Caldwell
• Post House: Milk VFX & Goldcrest
• Audio: Jungle Studios. Engineer Jim Griffin
• Editor: Ten Three (Quin Williams)

Tags: UK, Branding, advertising, digital

 

Savills Park

 

Savills Beach

 

 

 

 

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Boys and Girls, The Sweet Shop: Three Mobile (Ireland) ''Marathon Man''

Agency: Boys and Girls, The Sweet Shop

Client: Three Mobile (Ireland)

Date: September 2017

The new campaign from Three Ireland demonstrates how people make the network count – how they transform bits and bytes of data into something that really matters. Marathon Man shows how people use data to make a difference to their lives.

Mark Albiston, director at The Sweet Shop, said: “The reveal in this spot really grabbed me. I totally got the man’s love and devotion for his father and seeing him cross the finish line is priceless."

Credits:
 

 

Agency / BOYS AND GIRLS

Executive Creative Director / RORY HAMILTON

Agency Producer / DEREK DOYLE

Copywriter / KRIS CLARKIN

Production Company: The Sweet Shop

Director: Mark Albiston

MD/Executive Producer: Spencer Dodd

Producer: Hannah Cooper

Production Manager: Natasha Hayes

Tags: Europe, The Sweet Shop

 

 

 

 

 

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Adam&Eve/DDB: Virgin Atlantic 'The internet. Now on Virgin Atlantic'

Agency: Adam&Eve/DDB

Client: Virgin Atlantic

Date: August 2017

Adam&Eve/DDB has created an online film to announce Virgin Atlantic's wi-fi service. The madcap ad stars a variety of the internet's memes, annoyances and weirdos, all together on one flight.

Credits:
 

 

Agency: adamandeveDDB

CCO: Richard Brim

Creative Directors: Simon Lloyd
Nici Hofer

Creatives: Zoe Nash/ Sali Horsey

Account lead: Bella MacDonald
Account director: Joanne Murray

Account manager: Rosie Snowball

Planner: Thomas Keane

Production company: Cain & Abel
and
1994

Director: Jamie Maule-ffinch

Producers: Camilla Stoppani
Daniel Chaput de Saintonge

Assistant producers: Stuart Henderson
Will Denvir

Tags: UK

 

The internet. Now on Virgin Atlantic

 

 

 

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Digital Mum's latest #WorkThatWorks campaign 'Clean Up The F Word' has been voted this weeks Creative Work of the Week, gathering votes thanks to it's risque OOH ads which play on the word 'flexible'. 

Created by Iris as part of a pro-bono partnership, the push hopes to raise awareness of the benefits of working flexible hours in business. Drawing people's attention by censoring the word and placing it to resemble another familiar f word.

Following research from Digital Mums showing that six out of 10 working mothers don't have access to flexible work, despite the laws being introduced over three years ago, the ad hopes to encourage people to sign a petition to the government to change how 'flexibile working' is officially defined. 

iris: Digital Mums 'Isn’t it time you told your boss to do some f******* work?'

Agency: iris

Client: Digital Mums

Date: September 2017

Flexible work campaigner Digital Mums is today launching the next stage of its #WorkThatWorks initiative, with ‘Clean Up The F Word’ – a national campaign aiming to change perceptions of flexible working in business.

Taking over OOH sites across the UK, the campaign on first glance seems to be censoring another well known ‘F word’ with questions such as ‘Is today the day you ask your boss to do some f******** work?’ and ‘Ever thought about f******* working?’. On closer inspection, it’s revealed that the topic in question isn’t quite what it seems, and is in fact, talking about flexible work.

A concept and campaign created by creative agency Iris as part of a pro-bono partnership with Digital Mums, ‘Clean Up The F Word’ aims to drive social awareness among both employees and employers about the benefits of flexible work – and encourage people to pledge their support by petitioning the government to change how ‘flexible working’ is officially defined.

Credits:
 

 

 

Eli Vasiliou – Creative
Kat Cheeseman & Blanca Hong – Designer
Lolly Morris – Design Director
Tom Park – Art Director
Grant Hunter – Executive Creative Director
Amy Bryson – Managing Partner
Tasha Thirlby – Senior Account Manager
Sophie Lewis – Head of Planning

Tags: UK

 

 

 

 

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The winner of this week's creative work of the week in Asia Pacific is Manulife, which launched three films in the Philippines as part of its 110th anniversary campaign, showing how a Manulife plan can help people achieve their dreams.

The campaign was created by JWT Manila and the first film is called 'Ring', which showcases Manulife’s Affluence Gold, where taking a life-changing trip can be a reality. It features a planner like Matthew, an affordable one-time investment meant being able to take that trip of a lifetime with his girlfriend and take their relationship to the next level.

The second film, called 'Rockstar', showcases Manulife’s Education Builder, which shows that a prestigious education for children is never impossible. It features a girl finally achieving her dream of going to university and making her parents proud.

The third film, called 'Ride', showcases Manulife’s Affluence Builder Plus, which aims to show people that they can live out their passion sooner than they think. It features Jeric, an executive in his 40s, using the plan to pursue his passion and make a living out of it.

“Life insurance is no longer just about protecting ourselves and our families from the unexpected. Life insurance is also about investing and building funds for the future," said Melissa Henson, senior vice president and chief marketing officer, Manulife.

"And Manulife is here to provide financial solutions that can help Filipinos take that first step toward turning what ifs from possibilities to reality."

Japanese skincare company Shiseido released a film aimed at millennials in June 2017 that introduced a new product range called Waso, which was inspired by the Japanese washoku philosophy and made up of natural ingredients such as carrot, loquat leaf, tofu, white jelly mushroom and honey.

The 30 second film, which was produced by Arcade, opens with the question: ‘Where does beautiful skin come from?’, and stars five naturally made-up young millennials from different Asian ethnicities shot against a range of natural backgrounds.

What stands out in the video is that it captures the diverse and confident faces of young Asian millennials juxtaposed against the beauty of nature, as well as not mentioning the product benefits and instead encourages viewers to do their own product research.

Mark Taylor, co-founder and chief creative officer at Arcade tells The Drum that the agency chose this approach because it wanted to break away from the traditional stereotype of Asian skin being fair (from East Asian culture) and to embrace the diverse beauty of different skin types. “What they all have in common is healthy, glowing skin - which is what Waso enables and protects,” he says.

“We also want to change the perception that Shiseido is a skincare brand that only caters for a more mature audience. Waso was created to appeal to a younger age group. There is also a trend amongst millennial women of purchasing natural and organic products,” Taylor adds.

Taylor further explains that the agency wanted to communicate the idea that “All Things Beautiful Come From Nature” and the idea that Waso brings to life the best of both worlds, which is skincare that works and is a fun experience.

More importantly, Tay says traditional beauty product advertising focuses a lot on the science and Waso hopes to break that trend by staying true to its philosophy of using natural ingredients for young skin. 

Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.

We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Monday 2 October.

For project information, credits and more click on the project to expand to full screen for credits submit online via our online form. 

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

The Progress Film Company: OVO ENERGY 'Power of Nature'

Agency: The Progress Film Company

Client: OVO ENERGY

Date: September 2017

The Progress Film Company joined with creatives Alistair Dixon and Adam Vessey to create this spot for OVO Energy.

Shot across the Peak District, the campaign, directed by Ben Lankester, matched the epic velocity of wind turbines and the green power that OVO generate with the force produced by a bike on the road, promoting the energy supplier's sponsorship of the Tour of Britain.

Versions of the spot appeared on ITV during September as part of OVO's sponsorship of the Tour.

Credits:
 

 

 

 

 

 

 

 

 

Director – Ben Lankester
Director of Photography – James Rhodes
Production Company - The Progress Film Company
Producer - Lynette Slight
Agency Art Director – Alistair Dixon
Agency Producer – Adam Vessey
Editor – Joseph Rodrigues Marsh
1st AD – Steve Wingrove
Focus Puller – Vlassis Skoulis
Movi Tech – James Davis
Tracking Vehicle – Sean Webb
Drone Unit – Upper Cut Productions
Sound Designer - Anna Bertmark
Colourist – Joseph Bicknell
Grading Company – CHEAT

Tags: Europe, idents, TV Advert

 

 

 

 

 

Power of Nature - OVO Energy

 

 

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Getty Images : Temperley London '360 Look at London Fashion Week'

Agency: Getty Images

Client: Temperley London

Date: September 2017

An access-all-areas 360 experience into Alice Temperley's studio to see how she takes her vision for Temperley London from the fitting room to the London Fashion Week runway.

Credits:
 

 

 

 

 

 

 

 

 

Ming Yeung - camera/editor 
Paria Kamyab - second camera
Steve Hargrave - interviewing producer
Lucy Lund - producer

Tags: Europe, digital, London Fashion Week, 360 video, 360, getty images

 

 

 

 

 

From Fitting Room to Runway - a 360 Look at London Fashion Week

 

 

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LOLA MullenLowe: Brooke Bond Tea 'Tea Cups'

Agency: LOLA MullenLowe

Client: Brooke Bond Tea

Date: September 2017

Brooke Bond Tea launches an online film campaign for World Peace Day to support Unilever´s working partnership with Peace One Day. The TV spot is set in a dreamlike realm that shows how in today’s divided world people often put themselves and others into groups based on their belief systems and then find they have more in common than not.

Credits:
 

 

 

 

 

 

 

 

 

Ben Curtis: global brand director - Brooke Bond, Unilever
Chacho Puebla - chief creative officer - LOLA MullenLowe
Pancho Cassis - executive creative director - LOLA MullenLowe
Tomás Ostiglia - global creative director - LOLA MullenLowe
Fabio Brigido - head of art - LOLA MullenLowe
André Toledo - copywriter - LOLA MullenLowe
Diego Limberti - art director - LOLA MullenLowe
Tom Elliston - global business director - LOLA MullenLowe
Jessica Otero - account manager - LOLA MullenLowe
Florencia Caputo - producer - LOLA MullenLowe
Diego Balthazar - producer - LOLA MullenLowe
David Vergés - director - Agosto Productions

Tags: Europe, world peace day, advertising

 

 

One Peace Day

 

 

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Spark44: Jaguar Land Rover 'Anything But Dull'

Agency: Spark44

Client: Jaguar Land Rover

Date: September 2017

The new global campaign by Jaguar Land Rover showcases the enhanced driving experience of a Jaguar F-TYPE R coupe, which transforms everyday dull and boring journeys. Taking it one step further, Jaguar offered four residents living in towns named Dull and Boring a unique test drive of the least dull and boring sports car on the market.

The campaign, devised by Spark44, comprising a series of five docu-style shorts, was filmed on location as the residents of real towns of Dull, Perthshire, Scotland (population 200) and Boring, Oregon, USA (population 8,000) were woken by the roar of the F-TYPE R coupe’s active exhaust.

Two local girls Rebecca Deboys and Laura McHardy from the town of Dull, bring new meaning to popping out to the shops. While best friends Marty Beaudet and Adam Davis from the town of Boring are happy to bring a bit of excitement to their quiet neighbourhood. There was a friendly tussle when it came time to switch drivers, and both pairs needed consoling when the Jaguar was returned.

 

Credits:
 

 

 

 

 

 

 

 

 

Werner Krainz, chief creative officer, Spark44
Matt Statham, creative director, Spark44
Chris McDonald, creative director, Spark44
Paul Yull, creative, Spark44
Adrian Birkinshaw, creative, Spark44
Nicola Spence, producer, Spark44
Hannah Sawford, senior account director, Spark44
Josh Appignanesi, director, Indy8
Sophie Murphy, producer, Indy8
Martin MacDonald, editor, Indy8
Jon Dobson, post production, Wash
Rory Hunter, sound producer, Fonic
Chris Swaine, sound designer, Fonic
Nick Southwell, final mix, Spark44

Tags: Europe, digital, advertising

 

 

Jaguar F-TYPE Anything But Dull & Boring

 

 

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BBC Creative: BBC Radio 1 'Radio 1’s Live Lounge Month'

Agency: BBC Creative

Client: BBC Radio 1

Date: September 2017

To mark Radio 1’s Live Lounge Month and 50 years of Radio 1, BBC Creative worked with Foo Fighters’ team to produce a film that focuses on the moment of inspiration that drove frontman Dave Grohl to become the star he is today. The film, which includes rare archive and home footage of this year’s Glastonbury headliners, takes us back in time to the first occasion Grohl heard the song that changed everything for him.

Working closely with Radio 1, who kicked off their Live Lounge Month with a Foo Fighters performance from LA on Friday 1st September, BBC Creative trawled through hundreds of hours of BBC archive footage and worked with the artist’s teams to unearth a more personal archive from their own collection.

The film will be available on Radio 1’s YouTube channel with Miley Cyrus and Stormzy films.

Credits:
 

 

 

 

 

 

 

 

 

Executive Creative Director: Aidan McClure
Producer: Ivana Bohuslavova
Art Director: Xander Hart
Copywriter: Edward Usher
Head of Creative: Jamie Starbuck
Planner: Mike Lean
Radio 1 Marketing: Daniel Walsh
Directors: Tubby Brother

Tags: UK, advertising

 

 

 

Foo Fighters

 

Stormzy

 

 

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Pablo London: Craghoppers 'The Trouserless Nightmare'

Agency: Pablo London

Client: Craghoppers

Date: September 2017

Craghoppers clothing brand has some of the most protective outdoor trousers on the market, people just don’t know what they’re missing out on ... or do they?

The new Craghoppers Trouserless Nightmare campaign that has just gone live features film, print and digital executions that target a new, younger audience, and breaks through the outdoor clothing category’s usual summit celebration approach.

This is the first film created under the partnership between Craghoppers and Pablo, who joined forces last year. Shot in the beautiful landscape and forests of Brazil, it reflects Craghoppers ambition to be the clothing of choice for world travel.

Credits:
 

 

 

 

 

 

 

 

Tim Snape - Executive Creative Director - Pablo London
Cesar Herszkowicz and Lorenzo Marri - Creative Director - Pablo London
Cesar Herszkowicz and Lorenzo Marri - Creative - Pablo London
Micha Levy - Planner - Pablo London
Kirstin Ross-MacLeod - Head of Account Management - Pablo London
Will Godwin - Senior Account Manager - Pablo London
Alex Nicholson - Head of Production - Pablo London
Production Company - Stink Films
Ingrid Raszl - Managing Director - Stink Films
Paula Macedo and Rogerio Maestro - Head of Production - Stink Films
Guilherme Passos and Carolina Junqueira - Executive Producers - Stink Films
Daniel Lombardi - Producer - Stink Films
Danilo Abraham - Editor - Stink Films
Douglas Bernardt - Director
Marina Hecker - Assistant Director
Post Production - Warriors
Color Grading - Bleach
Sound - Satélite Audio
Mauricio Padilha - Director Of Photography
Gleeson Paulino - Still Photographer
Binho Lemes - Art Direction - Stink Films

Tags: World, advertising, Branding

 

 

The Trouserless Nightmare

 

 

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Ogilvy & Mather Amsterdam: FORD 'Unconditional Love'

Agency: Ogilvy & Mather Amsterdam

Client: FORD

Date: September 2017

Ford has a special service for Fords of 5 years and over: Ford Motorcraft. Maintenance at the dealership at the same price as your local garage. Nevertheless, it seems that owners of older Fords find the threshold fairly high at the dealer. The campaign shows that this is actually unnecessary. Truly any Ford is welcome. No matter what your Ford has been up to, or how long it has been gone. It’s always welcome home.

Credits:
 

 

 

 

 

 

 

 

Client: San van der Meer, Kelly van Mechelen, Thom Weijman, Oscar de Groot, Marc Bertelsbeck (Ford Europe)
ECD: Peter van Rij, Martijn van Marle
Concept: Marco de Jong, Jurriaan Noij
Art: Marco de Jong
Copy: Jurriaan Noij
Account : Tom IJzer, Christine van der Schilden, Sanne Groot
Planning: Johan Karper, Ilonka van Bennekom
Agency producers: Mariska Fransen, Swantje Hoppe
Production: PinkRabbit
Director: Ismael ten Heuvel
DOP: Noël Schoolderman
Producers: Mireille Lampe, Monique van Beckhoven
Offline editors: Govert Janse, Martin Heijgelaar, Joshua Fenton
Sound & Music: Audentity
Post: Captcha
Photography: Stijn Hoekstra
Digitall: Paul Duijser
Stunt Driver: Lutz Schleisner

Tags: World

 

 

EVERY FORD IS ALWAYS WELCOME HOME

 

 

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Volontaire: H&M Foundation 'Foundation 500'

Agency: Volontaire

Client: H&M Foundation

Date: June 2017

500 outstanding business leaders growing their companies in the harshest of startup environments. No, we ́re not talking about Silicon Valley. With Foundation 500 – a list of successful female business leaders from emerging markets – the non-profit H&M Foundation and humanitarian agency CARE want to challenge stereotypes and re-define what a business leader looks like. Why? It can help reduce poverty and achieve the UN Sustainable Development Goals on Women’s Empowerment and Gender Equality.

Credits:
 

 

 

 

 

 

 

Klaus Hahn – project manager & CFO – Volontaire
Rasmus Nilsson – creative director – Volontaire
Samuel Skwarski – PR/creative – Volontaire
Johan Gustafsson – art director – Volontaire
Elisabet Fischer – copywriter – Volontaire
Fanny Svensson Enbacken – copywriter – Volontaire
Kalle Åkestam – copywriter – Volontaire
Sanna Tidbeck – producer – Volontaire
Malin Gäfvert – designer – Volontaire
Joakim Runesson – planner – Volontaire
Philip Cristofor – digital planner – Volontaire
Malin Fezehai – photographer – Freelance
Diana Amini – CEO – H&M Foundation
Malin Björne – PR- & communications manager – H&M Foundation
Pär Höglund – art director – H&M Foundation
Karolina Fabó – social media – H&M Foundation
Maria Bystedt – program manager – H&M Foundation

State Interactive – web developer – State Interactive
Photo Retouch – retouch – Bildinstitutet

Tags: Europe, H&M Foundation, digital, pr, integrated campaign

 

 

 

 

 

Foundation 500

 

 

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McGarrah Jessee: Shiner 'Cut+Run's Andy Green Edits The New Shiner Bock Campaign Via Agency McGarrah Jessee '

Agency: McGarrah Jessee

Client: Shiner

Date: September 2017

Cut+Run's Andy Green edits the new Shiner Bock campaign via agency McGarrah Jessee. Directed by Pat Sherman of M ss ng P eces, the spots bring us to Shiner Country, where dedication to delivering great beer is a historic mission. From hippies with hearses to time behind bars, beer delivery is serious business.

Credits:
 

 

 

 

 

 

 

Client: Shiner

Agency: McGarrah Jessee
Agency producer: Marlena Villery
CD/AD: Michael Anderson
CD/Writer: Kevin Dunleavy
AD: Andrew Knight
Writer: Patrick Girts

Production co: M ss ng P eces
Director: Pat Sherman

Editorial company: Cut+Run
EP: Bebe Baldwin
Editor: Andy Green
Assistant: Nick Kondylas

Tags: Europe, advertising, McGarrah Jessee, campaign

 

 

 

 

 

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iris: Barclaycard 'Barclaycard Start Today'

Agency: iris

Client: Barclaycard

Date: September 2017

Barclaycard wanted to show the important role they play in the millions of transactions their customers make everyday.

Based on the insight that we all have something that we’ve wanted to try ‘one day’, but there are always reasons to put it off, we saw that often a first purchase is the catalyst you need to get going.

So we launched a nation wide integrated campaign encouraging people who have always wanted to try something new, to ‘Start Today’ with Barclaycard.  We positioned the brand as here to help you get the thing that you need to start, so that one day, can be today.

Launching with a 60 second TVC, an online video will run in parallel, while a supporting social campaign and customer comms such as email, print and website all bolster the message.

The campaign went live on 21.9.17, results coming soon...

Credits:
 

Tags: Europe, banking, integrated, barclaycard

 

 

 

 

 

 

 

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iris: Adidas 'The Tango League'

Agency: iris

Client: Adidas

Date: September 2017

We were briefed to build and nurture a community of advocates in Adidas’ key global markets, whilst also building credibility amongst football influencers of the future.

So we created ‘The Tango League’, an international, global football tournament that was won through a combination of football prowess and social clout - with the added incentive of an adidas boot deal.

We kicked off by sharing a star studded CTA film across Adidas’ social channels. Signups flooded in, and Tango League tournaments were hosted around the global using our global toolkit assets. A global leaderboard tallied up the points of players, gained through winning games, creativity on the pitch, and social presence. Players were flown to the global finale in London and given opportunities to create and share content, turning every touch point into an opportunity for our finalists to build their personal brands and their relationship with Adidas. A fully integrated global grass roots campaign - The Tango League has created a new generation of Adidas sponsored players, that are already driving sign ups for next year’s tournament, and beyond!

RESULTS
- Activated in 39 cities worldwide
- 40K sign ups
- 400K views of the video

Credits:
 

Tags: Europe, Adidas, Iris, campaign, Football

 

 

 

 

 

 

 

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OppermanWeiss: Tullamore D.E.W. 'Beauty of Blend '

Agency: OppermanWeiss

Client: Tullamore D.E.W.

Date: September 2017

On September 19th, Tullamore D.E.W. – the world’s second largest Irish whiskey – premiered a new global advertising platform, “Beauty of Blend,” which will be its most extensive international communications campaign to date. Debuting in the U.S. at New York’s Lower East Side Tenement Museum, the “Beauty of Blend” campaign includes television and digital advertising, an ongoing social media campaign, micro-site, events and influencer programming.

Tullamore D.E.W.’s “Beauty of Blend” campaign references the unique triple blend of pot still, malt and grain whiskeys that make up Tullamore D.E.W. Original. Triple distilled and triple blended for sweetness and strength, Tullamore D.E.W. was the first and remains one of the few Irish whiskeys to pioneer this blend of three, which results in a smoother Irish whiskey with an added complexity.

Following Tullamore D.E.W.’s award winning 2013 short film, “The Parting Glass,” the “Beauty of Blend” campaign launches with a new film entitled “Danny Boy," which implicitly celebrates cultural diversity in a way that is aspirational, authentically Irish and distinctly sociable.

Credits:
 

 

 

 

 

 

 

Jeff Weiss - partner, executive creative director - OppermanWeiss
Paul Opperman - partner, executive creative director - OppermanWeiss
Julian Shiff - managing director - OppermanWeiss
Mark Johnston - executive producer - OppermanWeiss
Jamie Daigle - account director - OppermanWeiss
Matthew Poveromo - account manager - OppermanWeiss

Laurence Dunmore - director - Superprime
Roger Zorovich - head of production - Superprime
Michele Abbott - line producer - Superprime
Emma O'Beirne - service production EP Sweet Media Ireland - Superprime
Alex Melman - director of photography - Superprime

Andre Betz - editor - Bug Editorial
Jessica Mann - producer - Bug Editorial

Sound Company - Heard City
Cory Melious - sound engineer

Post Production Company - Blacksmith

colorist - CO3 Stefan Sonnenfeld

Music Supervision, Direction - Duotone Audio Group

Tags: Europe, Branding, digital, Whiskey, TV Advert, TV advertising, Television Advertising, Television Commercial, Social media campaign, oppermanweiss

 

 

Danny Boy

 

 

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Save The Children's ad, highlighting the role of the UK government in the devastating effects of the war in Yemen on children, has been voted Creative Work of the Week. 

Mirroring the tone of high street car and food ads, actor Dominic West describes the intricate details of a mysterious product as the camera pans dramatically to different close-ups of the machine, using evocative language like "understated, painted racing green", and "a micron perfect casing".

The ad is set to the score of Elgar’s 'Nimrod' which adds suspense to the short.

Towards the close of the ad, West says: "Made in Britain. Dropped on children," as it is revealed the product is a bomb.

While the UK is sending aid to Yemen, Save The Children's ad raises awareness of the fact that the reason the aid is needed it due to the bombs being dropped, some of which are sold by the UK. 

Text at the end of the ad acts as a call-to-arms to the UK government to suspend arms sales to Saudi Arabia.

Welcome to The Drum's APAC Creative Works.

As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.'

We've now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 3 October.

For project information, credits and more hover over the 'i' icon or expand to full screen.

To submit work for future publication, contact Shawn Lim. For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

JWT: HSBC '“Choose What You Love” '

Agency: JWT

Client: HSBC

Date: September 2017

HSBC rolled out a data-driven interactive campaign called “Choose What You Love” to help consumers select a personalized credit card.

The integrated campaign conceptualised by JWT Singapore in collaboration with Dru Chen, an aspiring young singer-songwriter, has been designed to explore engaging ways for users to find out more about the bank’s offerings.
 

Credits:
 

HSBC reached out to Dru Chen who wrote and co-produced a unique song for the campaign with Leonard Soosay, one of Singapore’s leading music producers.

Tags: Singapore, HSBC, credit cards, Facebook

 

 

 

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VANDAL & Flint: Continental Tyres 'Continental Tyres'

Agency: VANDAL & Flint

Client: Continental Tyres

Date: August 2017

Vandal partnered with production company Flint to produce a new 60" Continental Tyres commercial for the Chinese market.

Commissioned by Pico Plus Shanghai and directed by Flint’s Andreas Smetana, the concept uses a combination of live action and comic book style animation. The animation style, inspired by the work of Michel Vaillant, brings to life how a driver's imagination on his daily commute turns into an energetic race to the chequered flag.

Says Vandal Creative Director, Emile Rademeyer: “Our artists excel at challenges. Combining handcrafted comic book illustration and animation with live action resulted in a unique look that our client was extremely happy with.”

Vandal's in-house Sound Designer Nigel Crowley adds: "I wanted to create a soundtrack that contrasted the mundane real world sounds of footsteps, dog barks and car doors with fantastical sounds of jet engines, rockets and whooshes to compliment the comic-book treatment."

Credits:
 

FLINT:
Director : Andreas Smetana
Producer : Tim Berriman

VANDAL:
VFX Producer : Steve Dunn
Creative Director : Emile Rademeyer
Sound Designer : Nigel Crowley
Editor: Sam Bright
Colourist: Tom Meares
Design : Fiona Lu, Melissa Mai, Ling Siu, Julie Ly
Animation : Robert Dinnerville, Jeremy Mansford

PICO PLUS SHANGHAI:
Creative Director : Michael Kaltenhouser
Account Management : Mirabelle NG, Scott MIAO

Tags: China, advertising, digital, Branding, animation, sound design, VFX

 

 

 

 

 

Continental Tyres

 

 

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LOLA MullenLowe: Brooke Bond Tea 'Tea Cups'

Agency: LOLA MullenLowe

Client: Brooke Bond Tea

Date: September 2017

Brooke Bond Tea launches an online film campaign for World Peace Day to support Unilever´s working partnership with Peace One Day. The TV spot is set in a dreamlike realm that shows how in today’s divided world people often put themselves and others into groups based on their belief systems and then find they have more in common than not.

Credits:
 

Ben Curtis: global brand director - Brooke Bond, Unilever
Chacho Puebla - chief creative officer - LOLA MullenLowe
Pancho Cassis - executive creative director - LOLA MullenLowe
Tomás Ostiglia - global creative director - LOLA MullenLowe
Fabio Brigido - head of art - LOLA MullenLowe
André Toledo - copywriter - LOLA MullenLowe
Diego Limberti - art director - LOLA MullenLowe
Tom Elliston - global business director - LOLA MullenLowe
Jessica Otero - account manager - LOLA MullenLowe
Florencia Caputo - producer - LOLA MullenLowe
Diego Balthazar - producer - LOLA MullenLowe
David Vergés - director - Agosto Productions

Tags: Asia, world peace day, advertising

 

 

One Peace Day

 

 

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In an ambitious project to help children better understand a cancer diagnosis, RPA brought together 20 individual animation, music and sound-design partners launching a series of animated films for the Pediatric Brain Tumor Foundation, the world’s largest nonprofit dedicated to families facing a child’s brain tumor diagnosis

The Los Angeles indie, in conjunction with the organization, created the Imaginary Friend Society, to help children learn about their cancer treatment in a way that still covers the important facts, yet in a way that is easy to understand. The films debuted at the Pediatric Brain Tumor Foundation’s Starry Night 5k at Griffith Park in Los Angeles earlier this week.

The pro-bono, global film project enlisted a veritable A-list of partners, all of whom took on a specific topic that addresses very specific challenges for kids diagnosed with brain cancer, especially emotional ones.

Films that feature the imaginary friends range from explaining the diagnosis (i.e. - “What is cancer?”), discussing the process (“Who Will be Taking Care of Me?”) and addressing emotions during the process (“Feeling Angry”). Additionally, an interactive-style video serves as a resource for siblings, to help them talk about their feelings.

To Jason Sperling, SVP/chief, creative development at RPA, the sheer scope and breadth of the project was far outweighed by the impressive, important end result. Additionally, it illustrated the unique bond that the creative community has with each other — the willingness to work on projects that tackle important, and sometimes very specific issues.

“I’m so thrilled we could get so many real friends together to bring the Imaginary Friend Society to life,” he said. “This colossal project was an absolute labor of love, worth the enormous effort it took to make it happen. To make these terrifying experiences a little easier for kids dealing with cancer, and to bring smiles to their faces during a truly difficult time, makes it all worth it.”

The idea for the work was sparked from insight that there was a lack of material that hones in on all of the medical and emotional aspects of cancer in a way that is both relatable and engaging for kids. Most of what any cancer patient, and especially children, goes through can be intimidating, daunting and foreign to them. The overall direction came from understanding how cancer survivors use imaginary friends as a coping mechanism during treatment.

“It’s our goal to help the more than 4,600 children diagnosed with a primary brain or central nervous system tumor each year. That’s 13 new cases per day,” said Robin Boettcher, president and chief executive of the Pediatric Brain Tumor Foundation. “These films help us equip, educate and empower families throughout their journey by explaining difficult aspects of cancer care and giving children confidence and courage.”

The Pediatric Brain Tumor Foundation is teaming with child life specialists, social workers and medical staff at hospitals across the United States, as well as other childhood cancer nonprofits, to bring this film series to families in the midst of treatment.

The next phase of the project seeks to engage the community, with the Imaginary Friend Society invites everyone to submit a drawing of their own imaginary friend or within social posts on Facebook, Instagram and Twitter, using #ImaginaryFriendSociety. Submitted drawings will be used to create dolls for those newly-diagnosed, as well as coloring books, journals and motivational posters that will be available early next year as part of phase two.

Additionally, the Pediatric Brain Tumor Foundation is developing motion-capture medical-assistance technology using select imaginary friends, as well as hospital-based AR experiences designed to lessen the fear of impending procedures, with release plans for early 2018.

“It takes teamwork to fight this devastating disease, and many of our nonprofit distribution partners were inspired by children who will benefit from this film series,” said Boettcher.

“Everything we’re doing now and everything we plan to do in the coming months is about reducing kids’ fear and anxiety, from that initial cancer diagnosis, to the terrifying procedures, to the physical changes, to the emotional rollercoaster ride," added Sperling. "Its important to raise money and awareness for the Pediatric Brain Tumor Foundation, but here’s our chance to answer a need and make a noticeable difference with creative work that matters.”

Trivalising suicide, intentionally or unintentionally, is something many people around the world are doing without fully understanding the consequences of their actions.

That is the message that the Samaritans of Singapore are keen to send out with a video to launch a new campaign in conjunction with Suicide Prevention Awareness Month, to get the public talking about suicide seriously.

The video, produced by TBWA\Singapore, shows survivors reading out conversations on social media like “The weather is so hot I want to die“, If the train delays again I might kill myself”,“My WiFi is down. #killmenow”.

SOS is hoping that people who use these types of phrases all the time, both online and in everyday conversations to dramatise a situation, but never actually intend to take their own life, actually understand what their messages mean.

The organisation’s goal is to create an environment of support through greater awareness, education, and sensitivity toward suicide, where those at risk of suicide can be comfortable talking about their feelings without fear of judgement or dismissal. 

The common stressors of SOS callers include family relationships, academic or work pressure, financial worries, and chronic health problems.

Christine Wong, Executive Director of SOS, said: “For the past two years, we encouraged people to break the silence by wearing a black SOS plaster on their wrist. But suicide prevention is more than creating awareness during this month. It’s about having the right conversations about suicide every day.”

Join us at Do It Day 2017, where the National Council of Social Service and Institute of Mental Health’s Community Health Assessment Team have partnered with The Drum to bring together the hive mind of the Singapore creative community in destigmatising mental health.

Welcome to The Drum Creative Works, in partnership with Workfront.

As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.

We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Monday 9 October.

For project information, credits and more click on the project to expand to full screen for credits submit online via our online form. 

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

ANR BBDO: Beyond Retro 'The Organ Donor Price Tag'

Agency: ANR BBDO

Client: Beyond Retro

Date: September 2017

In ANR BBDO’s new campaign for Beyond Retro, the second-hand chain will not only bring new life to clothes but also to the people who wear them, by turning the price tags on the clothes into Organ Donor Cards. The purpose is to encourage more people to actively take a stand for organ donation.

Sweden has the highest will to donate organs within Europe. According to a survey on behalf of the EU Commission in 2009, almost 85% of the population in Sweden wish to donate their organs after their death, but sadly few have expressed their will to donate. 

Starting 26 September, Beyond Retro's regular price tags in all their stores in Sweden will gradually be replaced by the new price tags, which also double as valid organ donation cards.

Credits:
 

 

 

 

Urban Wirdheim - Copywriter - ANR BBDO
Fabian Lakander - Art Director - ANR BBDO
Nayeli Kremb - Creative - ANR BBDO
Jenny Canborn - PR - ANR BBDO
Channa Rogsten - Account Manager/Planner - ANR BBDO
Giustina Guariglia - Account Manager - ANR BBDO
William Björnstjerna - Graphic Design - ANR BBDO
Jacob Nathanson - Graphic Design - ANR BBDO
Johan Hedinger - Photographer
Monifa Love - Stylist

Tags: Sweden, design, Graphic Design

 

Video of The Organ Donor Price Tag

The Organ Donor Price Tag

 

 

 

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Beattie McGuinness Bungay (BMB): Campaign to End Loneliness 'The Loneliness Project'

Agency: Beattie McGuinness Bungay (BMB)

Client: Campaign to End Loneliness

Date: September 2017

A young man is challenged to endure a week on his own with no social contact whatsoever, in a new film made by BMB for Campaign to End Loneliness (CTEL). It’s the first campaign created by BMB, which won a competitive pitch for the CTEL account during the summer.

The idea of the campaign is to create empathy for people who are socially isolated, particularly the 1.2 million older members of our community who are chronically lonely, and to motivate people to commit to doing something about it. It has been created in response to research showing that half a million older people in the UK go up to a week without seeing or speaking to anyone at all – a sad statistic that could easily be reduced with just a little effort.

In the film, a young man called Joe records a video diary chronicling a week spent on his own in a flat, without any human or technological contact with the outside world. At the end of the experiment he is taken next door to meet a widower named Barry, and the two discuss their experiences of isolation.

The spot will run as a three-minute film, with a shorter cutdown for social media.

Credits:
 

 

 

 

Chief Creative Officer - Jules Chalkley

Creative Director - Matt Pam and Simon Hipwell

Art Director - Jenny Piggott

Copywriter - Harry Boothman

Business Director - Richard Wilcock

Account Manager - Graihagh Goode

Agency TV Producer - Catharine Griffiths

Agency Producer - Jade Evans

Photographer - Calum Head

Production In House - BMB

Content Distribution Manager - Lauren Kirby

Sound Design - Brendan Feeney, Wave Studios

Tags: Europe, digital

 

Video of The Loneliness Project

The Loneliness Project

 

 

 

 

 

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The Full Service: Coco De Mer 'Brand Film'

Agency: The Full Service

Client: Coco De Mer

Date: September 2017

Luxury lingerie brand Coco de Mer has launched its latest brand film in collaboration with creative agency The Full Service. Directed by Vicky Lawton, it takes viewers on a journey through surreal, sensual worlds, an evocative dreamlike state of dominant and submissive power plays. 

Credits:
 

 

 

 

Production company: Rankin Photography LTD
Director: Vicky Lawton
Executive Producer: Beth Montague
Producer: Joshua Parsons
DOP: Ed Gibbs
Production Assistant: Adele Barach

Creative Agency: The Full Service
Creative Director: Vicky Lawton
Creative: Ursula Underhill
Creative: Julia Salotti

Post: Rushes
Colourist: Simona Cristea

Tags: Europe

 

Video of Coco de Mer Brand Film

Coco de Mer Brand Film

 

 

 

 

 

 

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Adam&Eve/DDB: Bulldog Skincare 'Bank Robbery'

Agency: Adam&Eve/DDB

Client: Bulldog Skincare

Date: September 2017

Bulldog Skincare for Men is launching a new campaign character, the telepathic bulldog, in a TV ad titled ‘Bank Robbery’, created by Adam&Eve/DDB.

The brand’s new ambassador, the truth-saying telepathic bulldog truly understands men, helping them out in moments of dire need and offering a little skincare advice along the way.

Directed by Gary Freedman of Independent Films, ‘Bank Robbery’ sees the telepathic bulldog interrupt the male protagonist, Andy, as he prepares to rob a bank on a busy street, in broad daylight, in an old camper van. Clearly unsuited to the task, Andy has turned to desperate measures to finance the cost of a fast approaching wedding season (with one of them in Fiji).

‘Bank Robbery’ launches on TV and online on 29 September 2017. Media planned and bought by the7stars.

Credits:
 

 

 

 

Client: Bulldog Skincare
Brand: Bulldog
Project name: Bank Robbery
Client: Nick Parker, head of marketing
Group chief creative officer: Ben Priest
Chief creative officer: Richard Brim
Creative director/s: Mark Lewis and Matt Fitch
Copywriter:  John-Trainor Tobin & Clarissa Dale
Art director: John-Trainor Tobin & Clarissa Dale
Agency producer: Jimena Seoane
Planner: Thomas Keane
Business director: Sam LeCoeur
Account director: Edward Hughes
Account manager: Ashley Lewis
Designer/typographer: King Henry studio
Media agency: the7stars
Media planner: Caroline Tucker
Production company: Independent
Executive producer: Jani Guest
Producer: Adam Saward
Director: Gary Freedman
D.O.P: David Ungaro
Editing company: The Playroom
Editor: Adam Spivey
Post production: MPC

Post producer: Annabel Bennett
VFX supervisor: Alex Lovejoy
Colourist: Jean Clement Soret
Audio post production: Factory
Audio post producer: Becs Bell
Sound designer: Dan Beckwith

Tags: UK

 

Video of Bulldog Skincare Bank Robbery

Bank Robbery

 

 

 

 

 

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St Luke's: Old Mout 'The Kiwi Wild Show with Michaela Strachan & Chris Packham'

Agency: St Luke's

Client: Old Mout

Date: September 2017

New Zealand’s national bird and treasured emblem, the kiwi, is under threat with its population declining by 99% over the past 80 years. There is the very real threat that the kiwi could shortly become extinct and the responsibility to save the kiwi bird therefore rests on today’s generation’s shoulders.

To raise awareness of the kiwi’s plight, native New Zealand cider Old Mout, has reunited conservation champions and presenters of BBC’s cult television programme The Really Wild Show, Chris Packham and Michaela Strachan, to launch a one-off, kiwi-dedicated programme, entitled The Kiwi Wild Show.

The wildlife adventure programme, filmed in New Zealand and London, aims to encourage today’s generation to help save the endangered creature before it’s too late.

As part of a kiwi-saving mission, Michaela set off down-under to trek through the wilderness to meet and film with a committed team of scientists, conservationists and rangers from Kiwis for kiwi, a charity in New Zealand that creates safe habitats for the birds to grow and thrive. Its vital work helps to improve the odds of the bird surviving in the wild, which currently stand at just one in 20.

Segments of the Kiwi Wild Show will feature Michaela as she follows ‘Operation Nest Egg’ – an egg rescue mission to deliver eggs to an incubation centre, where the eggs are protected until they hatch. The baby kiwi birds are then released into a crèche to grow stronger and once they reach adult size, they are released back into the wild. This program helps raise the chances of kiwi chicks surviving to adulthood to 7 in 10 - a considerable increase.

Credits:
 

Tags: UK, Tv/Film Production

 

Video of The Kiwi Wild Show

The Kiwi Wild Show

 

 

 

 

 

 

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BJL: Swinton Insurance 'Nagging Doubt'

Agency: BJL

Client: Swinton Insurance

Date: September 2017

High street insurance broker Swinton Group is launching a new £3.7m multi-media campaign to relaunch its Swinton Insurance brand.

The campaign was developed with creative agency BJL and communicates the reassurance Swinton Insurance offers in choosing the right cover and plays on the doubts customers have when choosing a policy.

The team developed the strapline ‘turn Nagging Doubt into nothing-to-worry about’ as the central theme of the branding, which spans TV, press advertising, social media, direct mail, online display, PPC and in branch promotion.

The concept of the ‘Nagging Doubt’ is rooted in the insight that consumers are often buying their insurance in haste, without guidance, and often solely on price rather than cover that they are confident is right for them. Central to the creative is a character, a physical embodiment of the worries consumers feel about their insurance – which is also used to also showcase the ways Swinton can help give customers confidence through access to support, whenever and wherever they need it.

The specialist puppet which embodies ‘Nagging Doubt’ was created by Hollywood special effects creator, Robert Kurtzman and features across the campaign. The TV ad was directed by Julian Pugsley through Love Commercials.

Credits:
 

 

 

 

Anne Kirk - marketing director - Swinton Insurance
Richard Pearson - creative director - BJL

Tags: Europe, Branding, Television Advertising, financial services, insurance

 

Video of Turn Nagging Doubt into nothing-to-worry-about.

Swinton's Nagging Doubt advert

 

 

 

 

Video of Behind the scenes of Nagging Doubt

Behind-the-scenes: the making of Nagging Doubt

 

 

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Red Brick Road: Yorkshire Building Society 'Outgrown'

Agency: Red Brick Road

Client: Yorkshire Building Society

Date: September 2017

Yorkshire Building Society and creative agency Red Brick Road have launched a press campaign that takes a look at the reasons people are keen to move to a bigger or more suitable home. This is an extension of the ongoing ‘Outgrown’ home movers campaign, promoting Yorkshire Building Society’s home mover mortgages.

Red Brick Road  wanted to get across the desperation that people feel when situations outside of their control make living in their home an annoyance, whether that’s the noisy neighbour partying all the time or a lack of space that means they have to sacrifice the things they love.

Using a copy-led route meant that Red Brick Road could help to build a picture to describe situations homeowners find themselves in and show how desperation drives them to consider absurd and irrational solutions to their problems.

The campaign will run for two months across major press publications in the UK.

Credits:
 

 

 

 

Nick Mortimer - Head of Marketing and Ecommerce – Yorkshire Building Society
Steven Glass - Senior Manager – Customer Communications – Yorkshire Building Society
Anna Higgins - Customer Acquisition Manager – Yorkshire Building Society
Victoria Hayward - Acquisition Manager – Yorkshire Building Society
Angela Hay - Campaign Manager – Yorkshire Building Society
Richard Megson and Matt Davis – Executive Creative Directors - Red Brick Road
Baz Williamson - Agency Art Director – Red Brick Road
Ben Markey - Agency Copywriter – Red Brick Road
Joe Pirrie - Business Director – Red Brick Road
Louis Collin - Senior Account Manager – Red Brick Road

Tags: UK

 

 

 

 

 

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: Moonpig 'Brand Refresh'

Agency:

Client: Moonpig

Date: September 2017

Moonpig, the personalised cards and gifts etailer, has dropped its cartoon pig from its brand identity, as well as the ‘.com’ from its name.

The changes form part of Moonpig’s rebrand, its first comprehensive refresh since its launch in 2000.  

Captained by in-house creative director James Turner, the new design is centred on the theme of ‘escape to life on the moon’, which reveals itself in ‘zero gravity’ typography featuring the bespoke font Moonpig Lift-off. It has been rolled out across the brand’s web, app, product packaging and marketing touchpoints.

While the grinning cartoon pig may have been sent to the abattoir, the etailer has paid homage to his tenure by selecting pink as the lead brand colour and creating a new digital icon inspired by his snout. It has also produced a live action mockumentary – or ‘Hogumentary’ – which features an interview with the former face of the brand.

Credits:
 

Tags: UK, moonpig

 

 

 

 

 

 

 

 

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Bray Leino: Ibuleve 'Animal Power'

Agency: Bray Leino

Client: Ibuleve

Date: September 2017

Bray Leino’s new TV campaign for Ibuleve is built on a promise – that pain relief gel can be as effective as pills. The campaign creative brings this message to life, portraying Ibuleve’s speed, power and effectiveness as an animated menagerie of animals.

The campaign will be supported by print and digital, while the 30-second TV spot will run across national UK TV networks into the winter, when falling temperatures can exacerbate aches and pains.

Credits:
 

 

 

 

Nicola Roberts, Executive Creative Director, Bray Leino
Scott Franklin, Art Director, Bray Leino
Pete James, Creative Head, Bray Leino

Tags: Europe, advertising

 

Video of Ibuleve TV campaign brings animal power to pain relief

Ibuleve TV campaign brings animal power to pain relief

 

 

 

 

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Engine: South Western Railway 'Seize The Day Trip'

Agency: Engine

Client: South Western Railway

Date: September 2017

South Western Railway has launched a major new brand campaign created by Engine as it tells customers to 'seize the day trip'.

Engine’s fully integrated campaign runs for two months and is delivered across print, digital, out-of-home advertising, consumer PR, social media, TV and radio. The campaign is flighted in two phases. The first phase — launching the new brand identity, brand ambition, and objectives for the franchise over the next few years — kicked off on 4 September. The second phase, which went live on 22 September, encourages leisure travellers to ‘seize the day trip’ by taking a South Western Railway train to one of the hundreds of destinations along the network.

The work was produced by Engine agencies WCRS, Mischief, MHP, NuFu and Fuel and runs with the line 'The journey starts here'.

Credits:
 

 

 

 

Engine (WCRS, Mischief, MHP, NuFu, Fuel)
Billy Faithful - executive creative director
Joe Miller - creative director
John Osborne, Liam Biesty, Greg Jones - creatives
Paul Millar, Sally Miller - agency producers
Rob Carter, Rosa Stanley, Marianne Roberts, Victoria Mackenzie, Indiana Coles - account handling
Matt Willifer, Liz Baines, Adele Aitchison, Gemma Moroney - planning
Alex Talikowski, Patrick Gibson - agency designers
Dino Burbidge - director of technology
MEC Manchester - media agency
HLA - production company
Simon Ratigan - director
Arnel DeSerra - photographer
Tim Daukes - producer
Big Buoy - editor
750mph TV - sound design
Big Buoy - post production
Strings and Tins - radio sound
2k - exposure

Tags: Europe, print, digital, Out Of Home, Consumer PR, Social Media, Radio, TV Advert

 

Video of SWR - Dancing - Seize The Day

 

 

Video of SWR - Beach - Seize The Day

 

Video of SWR - Coast - Seize The Day

 

 

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Fold7: Audible 'Life is more interesting when you listen'

Agency: Fold7

Client: Audible

Date: September 2017

‘Life’s more interesting when you listen’ by Audible shares individuals’ stories and explores how their lives are enriched by simply listening. The activity is fronted by two 30-second TV spots featuring a vicar and a cabbie telling intriguing tales, in which eavesdropping and confided conversations blur real life with fiction.

On radio, Audible brings us the story of a woman whose evening is transformed as she overhears a break-up on her way home. Two additional spots feature Robert Webb and Matt Lucas talking about their Audible Exclusive audiobooks – How Not To Be A Boy and Little Me: My Life From A-Z, respectively.

Supporting activity using out of home and digital display will highlight opportunities to escape with Audible, such as while commuting, exercising or just before bed. The campaign encourages new customers to join Audible for a 30-day free trial, by communicating the joys of listening.

‘Life’s more interesting when you listen’ follows 2016’s ‘Feel every word’ campaign, also created by Fold7, which focused on the intimacy of one-on-one storytelling to stir emotions.

Credits:
 

 

 

 

Matthew Parker and Neil Caldicott - Client Lead - Audible
Ryan Newey - Chief Creative Officer - Fold7
Yelena Gaufman - Strategy Partner - Fold7
Marie Agudera - Strategy Director - Fold7
Simon Learman - Executive Creative Director - Fold7
Imogen Forte and Kat Middlemas - Creative team - Fold7
Lara Woods, Lorna Laville, Hannah Liu, Matilda Jones - Account team - Fold7
Greg Hemes - Agency Producer - Fold7
Max Weiland - Director - Somesuch
Editor - Trim
Post Production - Framestore
Audio Post Production - Wave
Media agency - Hearts & Science

Tags: UK, advertising, TV Advert, TV & Radio Production, Radio, ooh, creative

 

Video of Audible TV Advertising Campaign - Cabbie by Fold7

Audible TV Advertising Campaign - Cabbie by Fold7

 

Video of Audible TV Advertising Campaign - Reverend by Fold7

Audible TV Advertising Campaign - Reverend by Fold7

 

 

 

 

 

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Mother: Greenpeace '50% Off Offshore Wind'

Agency: Mother

Client: Greenpeace

Date: September 2017

Greenpeace has announced the next installment of a cross-industry coalition – the '50% off' offshore wind energy campaign – with creative by Mother.

This phase of the engagement programme focuses on the political community, those in Westminster who will be influencing and taking decisions around the UK’s future energy mix.

The campaign leads with the economics of the wind energy market - the price of electricity generated by offshore wind has reduced by more than 50% in the past five years. It was developed with a diverse range of partners and stakeholders in coalition; these include DONG Energy, GE, Scottish Power Renewables, Siemens Gamesa, SSE, Vattenfall, Marine Conservation Society and the WWF.

The simple message of '50% off' is used with a number of supporting statements in a range of outdoor executions. These include references to the broader economic benefits of the industry, such as stimulating regional economic growth and providing jobs.

Credits:
 

Tags: UK, environmental

 

 

 

 

 

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Ragged Edge: Zego 'Brand Positioning'

Agency: Ragged Edge

Client: Zego

Date: September 2017

Ragged Edge has delivered a brand positioning for insurance company Zego, brought to life through a new logo, visual identity and tone of voice. The brand sets out to redefine how people think about insurance, providing flexible by-the-hour cover for the gig economy.

Ragged Edge brought the ‘Go freely’ brand idea to life through a scalable identity, designed to stand apart from the rest of the category. For the word mark, the agency removed any excess, leaving exactly what was needed – a reflection of the insurance product itself. It also features an on-off symbol subtly incorporated into the ‘G’.

The principle of the logo was applied to a dynamic visual language, with a vibrant colour palette that contrasts against the category’s corporate blues and oranges. Ragged Edge also gave guidance over how Zego should speak to their customers, helping them deliver their messages to diverse audiences.

Credits:
 

Tags: Europe, design, Branding, web design, digital, Graphic Design

 

Video of Zego Brand Film

Ragged Edge - Zego Brand Film

 

 

 

 

 

 

 

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Smith & Milton: We The Curious 'Reshaping Science'

Agency: Smith & Milton

Client: We The Curious

Date: September 2017

17 years after it’s inception, west country science centre At-Bristol paused to reflect on its purpose and future ambition. Smith & Milton was appointed to conduct a full brand review and competitor analysis, including brand workshops, staff and member surveys, board and trustee interviews and consultation with the general public.

The agency put the public's natural curiosity at the centre of its thinking. Working closely with the team from At-Bristol, this became the strategy for 'building a culture of curiosity'. The focus then turned this into a name and visual identity for the brand.

‘We The Curious’, part declaration, part call to action, is the new brand name. It embodies the desire in all of us to learn, discover and know more about our world. It is accompanied by a bold, colourful visual and verbal identity that challenges the public to engage with the organisation and look deeper.

Credits:
 

 

 

 

Rob Wade - Group Creative Director - Smith & Milton
Keshi Bouri - Creative Director - Smith & Milton
Martin Fresle - Senior Designer - Smith & Milton
Olivia Cox - Account Manager - Smith & Milton
Donna Speed - Commercial & Creative Director - We The Curious
Nicole Bullock - Marketing Manager - We The Curious

Tags: England, Branding, design, brand identity, Branding/Identity, rebranding, brand naming, name creation

 

 

 

 

 

 

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SomeOne: King’s Cross 'Rebranding King’s Cross, London'

Agency: SomeOne

Client: King’s Cross

Date: September 2017

SomeOne has been working with the teams at King’s Cross to develop a refreshed visual and verbal approach. It will roll out across all of the area's communications, from social media connections to a dedicated website that offers a full listing of the dozens of daily events available to the public at the region.

It has created a digital first newspaper and bespoke typeface from London's Colophon Foundry as part of the identity refresh.

The new brand work is all hosted on SomeOne’s custom CloudLine platform.The live cloud-hosted site carries analytics that enable those involved in the branding to see what is being used, where and when. Elements used in the communications can be swiftly and seamlessly adapted.

Credits:
 

 

 

 

ECD — Simon Manchipp
CD — Laura Hussey
DD — Karl Randall
AM — Olivia Rawlinson

Tags: England

 

 

 

 

 

 

 

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St Luke's: Gett 'Gett Together UK Launch'

Agency: St Luke's

Client: Gett

Date: September 2017

St Luke’s is launching its first work for Gett since winning the account earlier this year. Gett Together explains the concept and benefits of the fixed route cab sharing service across multi channels including outdoor, screen, CRM and social.

All visual elements of the campaign will stem from St Luke’s 3D animation, which brings to life the concept of on demand, fixed route cab sharing and aims to provide clarity, consistency and quick delivery. Also included in the campaign is the design and launch of a dedicated Facebook page, a CRM strategy and a media partnership with Time Out, which will run two advertorials and a full page ad consecutively over three weeks.

Activity launches on 25 September.

Credits:
 

 

 

 

Creative agency: St Luke’s

Creative Partner: Al Young

Art director/copywriter: Joanne Boyle / Hannah Williamson

Senior Planner: Hannah Ray

Business Lead: Ed Palmer

Account Director: Laura Belcher

Account Manager: Millie Forrest

Media agency: Goodstuff

Tags: Europe, advertising, Digital / social media, print, Product launch

 

Video of Gett Together - Launch Video

 

 

 

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WCRS: B&Q 'Interior Decor'

Agency: WCRS

Client: B&Q

Date: September 2017

B&Q’s latest fully integrated interior decor campaign sets out to remind customers that whatever their home improvement need or project challenge, B&Q always has a solution and a team of enthusiastic, problem-solving colleagues on hand to help.

The latest TV ad, created by WCRS, is fronted by B&Q colleagues who come to a customer’s rescue by improving their drab living room to reflect their individual style. A series of synchronised in-camera actions and acrobatics transform the living room, with everything from statement wallpaper flung up the walls and floorboards effortlessly sliding into place, to colleagues juggling B&Q’s bright array of soft-furnishings.

The campaign will run across TV, press, digital, radio, POS as well as PR and social.

Credits:
 

 

 

 

Client: B&Q
Agency: WCRS

Ross Neil - Executive Creative Director - WCRS
Steve Hawthorne - Creative Director - WCRS
Katy Hopkins - Creative Director - WCRS
Jason Keet - Creatives - WCRS
James Hodson - Creatives - WCRS
Alex Honnor - Agency Producer - WCRS
Ben King - Account Handling - WCRS
Charlotte Roberts - Account Handling- WCRS
Katie Gould - Account Handling - WCRS
Elisa Edmonds - Planning - WCRS
Laura Sammarco - Planning - WCRS
Rory Foster - Planning - WCRS

Media Agency: MEC
Production Company: RSA Films
Director: Ben Scott
Producer: Paula Garr
Edit house: Final Cut
Editor: Struan Clay
Sound studio: Grand Central Sound Studios
Sound engineer: Aaron Taffal
Post-Production: The Mill
Post Production Producer: Rebecca Perry

Tags: Europe, WCRS

 

Video of B&Q - Interior Décor

 

 

 

 

 

 

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Buzzman: IKEA 'Make Room For Friends'

Agency: Buzzman

Client: IKEA

Date: September 2017

Ikea is continuing its exploration of French daily life, inviting consumers into the heart and soul of the home. By showing its ability to adapt to our needs thanks to its solutions, Ikea highlights a more and more modular living room, that bends to our desires and to our life.

The promise is illustrated through the story of a young man, who, after receiving a text, has to turn himself into a dancer in just a few days. The living room welcomes all of his friends dropping in, adjusting and modulating itself to the fast rhythm of the dancing steps and helping him to get ready for his rendez-vous.

The film will be broadcasted on TV and online from 25 September.

Credits:
 

 

 

 

President and Executive Creative Director : Georges Mohammed-Chérif
Vice – President : Thomas Granger
Associate Director : Julien Levilain
Creative Director : Jean-Christophe Royer
Copywriter : Souen Le Van
Artistic Director : Souen Le Van

Head of Account : Bénédicte Muller
Account Director : Emilie Pellicer
Account Executive : Thomas Gracia
Strategic Planner : Clément Scherrer
Head of Social Media : Julien Scaglione
Head of PR & Communication : Amélie Juillet
PR & Communication Assistant : Kenza Bennani

Head of TV Production : Vanessa Barbel
TV Production : Katya Violi

Production : Wanda
Sound Production : Schmooze
Director : James Rouse
Producer : Hélène Ségol
Post Producer : Vanessa Koscianski
Sound Track : Barefootin’
Author / Compositor : Robert Parker
Editor : Kassner Associated Publishers Limited

Tags: France, ikea, home, FURNISHING, BUZZMAN

 

Video of IKEA - MAKE ROOM FOR FRIENDS

IKEA - MAKE ROOM FOR FRIENDS

 

 

 

 

 

 

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Loco: Byron '10th Birthday Celebrations'

Agency: Loco

Client: Byron

Date: September 2017

Byron Hamburgers has relaunched a range of special burger and beer combinations to mark its 10th birthday. It approached Loco's creative team to come up with a concept and production approach to shoot four separate pieces for the brand's social media channels.

The Loco production team put together a team of food photographer/director Patrice De Villiers and food specialist DOP Peter Bathhurst to film a selection of burgers, craft beers and delightful pack shot scenes at Byron’s Kensington High Street location, its very first restaurant that opened back in 2007.

The agency captured the preparation and cooking process with macro shots of sizzling burgers, melting cheese and fresh salads, and final beauty pack shots within the Byron restaurant. The production team also sourced quirky soundtracks to highlight each of the burger video’s themes.

Credits:
 

 

 

 

Production/Post Production Company - Loco
Patrice De Villiers - Director
Danny Coster - Creative Director - Loco
Peter Bathurst - DOP
Saša McCartney - Production Manager -Loco
Kate Ross - Home Economist
Carrie Louise - Stylist
Nick Rees - Drinks Stylist
Robin Kay - Camera Assistant
Liam Hawe Sound/DIT/Offline - Loco
Emily Ledger - Production Assistant
Dave Waldman - Editor - Loco
Kenny Gibb - Colour Grade
Jon Davey - Colour Grade - Loco
Additional Sound design - SNK Studios

Tags: UK, advertising, Social Media Marketing, Social Media, Digital / social media, Editing, video production, post production, Content Marketing, video, Online Marketing, Online Advertising, Online Video, Instagram, Facebook advertising, colour grading, Food & Drink

 

Video of Byron Hamburgers 10th Birthday - The Ronaldo

Byron Hamburgers 10th Birthday - The Ronaldo

 

Video of Byron Hamburgers 10th Birthday - Bunzilla

Byron Hamburgers 10th Birthday - Bunzilla

 

Video of Byron Hamburgers 10th Birthday - Roquefort

Byron Hamburgers 10th Birthday - Roquefort

 

 

 

 

 

 

 

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In an attempt to generate more publicity in the lead up to the 2018 Commonwealth Games in Melbourne, the Gold Coast 2018 Commonwealth Games Corporation has launched custom designed hot seats in stadiums for sports fans and heated panels for commuters who take the tram in the city.

Fans of Australian rules football have been enjoying custom designed portable and heated seating that gives them the feeling of watching sport on the Gold Coast. Meanwhile, commuters on the way to games can warm themselves with heated out of home panels along the chilly tram platforms, as well as a chance to win a trip for four to see the Commonwealth Games in April 2018.

 

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The campaign, produced by Young and Rubicam Melbourne, aims to show that even though Melbourne may be the sports capital of Australia, its weather leaves a lot to be desired. This campaign gives a taste of what it’s like to enjoy sport in Australia’s favourite holiday destination.

Lara McKay, general manager of communications and marketing at Gold Coast 2018 Commonwealth Games Corporation said: “The Commonwealth Games in 2018 will be a Games like never before as it’s the first to be held in a regional city and one as beautiful as the Gold Coast. This execution takes one of the best aspects of the Gold Coast during winter – the amazing weather – to Melburnians to remind them to grab tickets for next April.

“These tactical executions are really important for us as we know there are different motivations for attending the Games in different markets but with a combination of elite sport, a beautiful destination and a vibrant arts and culture festival there is really is something for everyone.”

Y&R Group: 'Melbourne prepares for the 2018 Commonwealth Games'

Agency: Y&R Group

Client:

Date: October 2017

Melbourne may be the sports capital of Australia, but its weather leaves a lot to be desired. This campaign gives a taste of what it’s like to enjoy sport in Australia’s favourite holiday destination.

Australian rules football fans have been enjoying custom designed Hot Seats – portable, heated seating that gives the feeling of watching sport on the Gold Coast. While commuters on the way to the game have warmed themselves with heated out of home panels along the chilly tram platforms, as well as having the chance to win a trip for four to see the Commonwealth Games on the Gold Coast in April 2018.

The campaign is designed to drive increased awareness in the Melbourne market and is supported by radio, digital and targeted social content.

 

Credits:
 

 

 

Agency: Y&R Melbourne

Client: Gold Coast 2018 Commonwealth Games Corporation

Tags: Australia

 

 

 

 

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Welcome to The Drum Creative Works, in partnership with Workfront.

As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.

We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Monday 16 October.

For project information, credits and more click on the project to expand to full screen for credits submit online via our online form. 

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

TBWA\UNITED : Hermitage Amsterdam 'The Dutch Masters Return'

Agency: TBWA\UNITED

Client: Hermitage Amsterdam

Date: October 2017

For the first time in hundreds of years, the Dutch Masters from the Hermitage St. Petersburg return to their home country – The Netherlands. In this campaign, rather than showcasing the greatest works of the exhibition on the streets and online, the full picture of these masters is never completely revealed. The viewer is shown only a glimpse of the works, as paintings of such heritage deserve to be seen in all their glory. This concept – you’ll only really see them at the Hermitage – is translated to an outdoor and online campaign including social films featuring well-known Dutch talents.

In the exhibition ‘Dutch Masters from the Hermitage – Treasures of the Tsars’, 63 works by 50 different painters will be flown over from the Hermitage St. Petersburg and temporarily exhibited in the Hermitage Amsterdam.

For this rare homecoming, a select group of national talents were asked to come and give their reaction to seeing the paintings, in real-life, for the first time. In the campaign films, artist Guus Meeuwis, designer Piet Hein Eek, and Olympic gold medalists Ilse Paulis and Maaike Head discuss what they see when looking upon the long-awaited masterpieces, however the camera doesn’t give us a glimpse of what they are looking at. These reaction films invite viewers to go and find out for themselves. Similarly, the print and digital elements of this campaign raise curiosity with enticing copy that partially reveals the genius of these Dutch Masters. The message is clear: you can only really see these Dutch Masters at the Hermitage.

The exhibition opens to the public on 7 October. The Hermitage Amsterdam invites all to come and enjoy the paintings that haven’t touched Dutch soil in centuries.

Credits:
 

 

 

Client: Hermitage Amsterdam
Agency: Tbwa\United
Art director: Davide Mancini, Paula Fernandes
Senior copywriter: René van der Hoofd
Executive creative director: Ben Hartman
Account manager: Melissa da Silva, Patricia van Elven
Agency producer: Daisy van Waveren
Director: Blue ter Burg (Vidiboko)
Producer: Tieka Masfar
Director of photography: Wouter Koomen
Music: Heliosphere, Jonathan Graham Barrett
Edit: Wouter Koomen
Sound: Eelco Jorissen
Online: Danny Verduyn Lunel

Tags: Netherlands, campaign, artwork, Netherlands, online

 

Dutch Masters from the Hermitage_Guus Meeuwis ENG SUBTITLED

 

Dutch Masters from the Hermitage_Piet Hein Eek ENG SUBTITLED

 

Dutch Masters from the Hermitage_Maaike Head Ilse Paulis ENG SUBTITLED

 

 

 

 

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