Sony is taking viewers on a Blade Runner nostalgia trip, from 1982 to 2017, in its latest commercial to promote Bravia televisions and the release of the Blade Runner 2049 movie.

The campaign, which was conceptualised by Dentsu Japan, takes viewers through time to a living room set in the 1980’s as a group gather to watch the original Blade Runner film. The ad transitions into 2005, where another group watch the original classic, shot in 1982 and set in 2017, with just as much excitement. The journey ends in the present day with the latest Bravia TV showing the trailer for Blade Runner 2049.

The ad was shot in Spain and directed by Edu Vieitez in custom built sets build by PSN Spain and GunsRock. They completed all the production design, including art, wardrobe and sourcing the vintage Bravias, as well as other Sony products like walkmans and mobile phones to create authentic sets for each era. 

The campaign will run online from 3 October and on Japanese TV around the feature film’s promotion and cinema release.

The Drum recently looked at how Warner Bros and Sony Pictures used marketing to promote Blade Runner 2049, which is the sequel to the Ridley Scott sci-fi movie Blade Runner.

Dentsu Aegis Network: Sony Pictures Entertainment 'Sony visualise 35 years of TV and Blade Runner in intriguing advertisement'

Agency: Dentsu Aegis Network

Client: Sony Pictures Entertainment

Date: October 2017

To coincide with the eagerly anticipated release of Blade Runner 2049, Sony and Dentsu Japan take viewers on an uber stylish Blade Runner nostalgia trip from the 1982 to 2017 in its latest commercial to promote Bravia televisions.

Taking us through chintzy glory of the early 80’s – in both home and fashion design – to the height of style in 2017, we see scenes that emanate the eccentric eclecticism we see in the original Blade Runner films. Sony’s tech prominence throughout history is asserted as the set of each period is equipped with the latest tech of the time. 

The ad was shot in Spain and directed by Edu Vieitez in custom built sets that would allow the commercial to sweep smoothly from decade to decade. The time-hopping commercial begins by taking viewers back in time to a living room set in the 1980’s as a group gather to watch the original Blade Runner film. The ad transitions into 2005, where another group watch the original classic, shot in 1982 and set in 2017, with just as much excitement. The journey ends in the present day with the latest Bravia showing the trailer for Blade Runner 2049.

PSN Spain and GunsRock co-produced the ad and constructed all the sets in Spain. They completed all of the production design including art, wardrobe and sourcing the vintage Bravias as well as other Sony products like walkmans and mobile phones to create authentic sets for each era.

The commercial runs online from 3 October and on Japanese TV around the feature film’s promotion and cinema release.

Credits:
 

 

Client: Sony Japan

Agency: Dentsu Japan

Creative Director: George Sugitomo

Production: GunsRock & PSN Spain

Director: Edu Vieitez

DoP: Pedro del Rey

EP GunsRock: Shinya Kishiro

Producer GunsRock: Tadashi Shimizu

EP PSN Spain: David Manchado 

PSN: Michael Moffett

Tags: Japan

 

 

 

 

 

 

 

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Welcome to The Drum Creative Works, in partnership with Workfront.

As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.

We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Monday 23 October.

For project information, credits and more click on the project to expand to full screen for credits submit online via our online form. 

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

Isobel: Hammerson 'See it. Snap it. Own it. '

Agency: Isobel

Client: Hammerson

Date: October 2017

Creative agency Isobel has launched its new ‘See it. Snap it. Own it’ campaign to promote Hammerson’s Style Seeker – a new addition to its Plus app that enables shoppers to more easily find and buy clothes they’ve seen on screen, in magazines or on those around them.

Within the 60-second film, which will be premiering on Facebook, Instagram, and YouTube, a number of dancers are seen chasing each other around an abandoned warehouse. The aim of the chase becomes clear when two of the dancers meet; through a series of intricate dance moves viewers see one dancer steal the others look and they wrap up with the line ‘See it. Snap it. Own it’.

The films will run for five weeks from 11 October to 17 November.

Credits:
 

 

 

At Isobel:
Creatives: Ben Stump, Simon Findlater
Creative director: Rob Fletcher
Agency producer: Amy Hansen
Business director: Sarah Frackowiak
Account manager: Emily Horgan

Production:
Director: Holly Blakey
Executive producer: Mary Calderwood
Production company: LEZ Creative
Producer: Joel Spencer
Director of photography: Adam Scarth
Post production: Time Based Arts
Colourist: Jack McGinity
Digital imaging technician: Jason Hunte
Edit: Cut + Run
Editor: Meg Thorne

Tags: UK, digital, app, Shopping, clothing

 

See it. Snap it. Own it

 

 

 

 

 

 

 

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M&C Saatchi PR: Deezer 'Dare to Discover'

Agency: M&C Saatchi PR

Client: Deezer

Date: October 2017

Deezer has teamed up with Sammy K, an unlikely Orthodox Jewish rapper who creates music that pays homage to his heritage, for its 'Dare to Discover' campaign, which encourages people to celebrate their differences and to embrace change through music.

In Sammy K - #DareToDiscover, the film explores Sammy’s urban life in Atlanta and uncovers where he finds his inspiration in music.

Sammy K’s video is the second installment of the series, which launched first in the UK, as part of a global campaign. 

Credits:
 

Tags: UK, digital, music streaming, campaign

 

Sammy K - #DareToDiscover

 

 

 

 

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We Are Social: Domino's 'Amazon Echo Skill Launch'

Agency: We Are Social

Client: Domino's

Date: September 2017

Domino’s is pioneering the use of new technologies to make ordering a pizza even easier with the recent launch of a voice-activated ordering system via Amazon’s Echo and Dot devices.

Working closely with its innovation agency We Are Social, Domino’s new skill allows customers with an easy order profile to place an order for their favourite pizza by using six simple words - 'Alexa, ask Domino’s to feed me'.

Ahead of the launch, We Are Social needed a way to reach the masses and came up with the concept that ordering a Domino’s using the new Alexa skill was “so easy, anyone could do it".

Inspired by the famous JML videos, the team created its own homage to JML, to show that ordering a pizza on Domino’s Alexa skill was so easy, anyone could do it.

Credits:
 

 

 

Pete Waite - Lead Producer - We Are Social;
Tom Bellamy - Senior Creative - We Are Social;
Alyssa Drysdale - Senior Account Director - We Are Social;
Josh Morris - Account Manager - We Are Social;
Luke Jackson - Director - La Jackson Film;
Adrian Hedgecock - Director of Photography - Inherited Outline Films Ltd;
Florin Ilie - Sound Recordist - SoundNode;
Gill Nicholas - Set Designer - Gill Nicholas.

Tags: UK, Domino's Pizza, innovation, advertising, Voice tech, Social Media

 

Order Pizza With Just Six Words!

 

 

 

 

 

 

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: Clue '#justsayperiod'

Agency:

Client: Clue

Date: September 2017

A billboard campaign by female health app Clue is encouraging people to break down the social barriers around menstruation by using red posters containing period euphemisms along with #justsayperiod, in the metro stations around Berlin.

Last year, Clue collaborated with the New York based advocacy group the IWHC to release a data report showing where women around the world felt comfortable (and uncomfortable) discussing their periods. 

The report also asked women to cite any euphemisms for menstruation they had encountered from family members, colleagues etc. These euphemisms have now been used as the basis for a billboard advertising campaign in Berlin, where enormous, red posters containing these euphemisms (and the hashtag #justsayperiod) have been displayed in metro stations around the city.

Credits:
 

Tags: Germany, Branding, Women, Social media campaign, billboard

 

It's time to just say period.

 

 

 

 

 

 

 

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FCB Inferno: fitbit 'Still Got It'

Agency: FCB Inferno

Client: fitbit

Date: October 2017

FCB Inferno has launched its new campaign for Fitbit UK, showcasing the new Fitbit Ionic smart watch.

The 'Still Got It' creative includes a 45-second film, focusing on the new Ionic supporting a line-up of amateur self-starters on their journey to achieving their exercise goals.

Opening with a shot of a cyclist lathering up his hairy legs with shaving foam, before moving to a triathlete squeezing into his wetsuit, a father at the start line of a Tough Mudder style event, and a runner warming up, all the characters are real people embracing the sporting world.

A series of shorter films, promoted on Facebook and Instagram, dive deeper into the psyche of these everyday athletes. 

Credits:
 

 

Agency: FCB Inferno
Chief creative officer: Al Young
Senior art director: Jack Walker
Senior copywriter: Ali Dickinson
Managing director: Sharon Jiggins
Senior account director: Claire Maddocks
Senior account manager: Alice Poole
Senior account manager: Sabrina May
Chief strategy officer: Vicki Holgate
Senior strategist: Laura Pirkis
Senior strategist: Jason Edwards
Senior producer: Kate Young
Broadcast and content business affairs: Valerie Boyce
Senior project manager: Bridie Scriven
Production company: Archer’s Mark
Producers: Steve Jamison & Kirsty Lane
Director: Ian Derry
Music: The Elements Music & Sound/Andy Carroll

Tags: UK, Fitbit, sports, smartwatches, campaign

 

 

 

 

 

 

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Unreel: iZettle 'World of iZettle'

Agency: Unreel

Client: iZettle

Date: October 2017

iZettle has kicked off a pop art style marketing campaign that showcases how small business owners are constantly thinking about how to grow their businesses, and subsequently their commerce tools, making them oblivious to their customers’ unrequited love.

iZettle in-house team collaborated with Swedish production company Unreel and photographer Carl-Johan Paulin for this campaign.

Entitled, 'The World of iZettle', the advert will run in October and will be broadcasted on an array of TV channels such as Channel 4's network, ITV Hub and the Sky network.

Credits:
 

 

Creative director iZettle: Ingemar Varp
Brand & creative lead iZettle: Patrik Karlsson
Chief marketing officer iZettle: Edgar Rouwenhorst
Producer: Tobias Kessler
Production manager: Moa Westeson
Art director: Maria Sandström
Copywriter: Johan Lind
Graphic design: Lage Lind
Directors: Maria Sandström & Johan Lind
Director of photography: Henrik Halvarsson
Still photography: Carl-Johan Paulin
Set design: Karin Myrenberg
Post production: Johan Andersson

Tags: Sweden, Small Business, digital, integrated payment system

 

iZettle reader - the fastest way to take payments

 

iZettle for Hospitality — the modern, mobile point-of-sale

 

iZettle Go — the perfect point-of-sale app

 

 

 

 

 

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The winner of this week's creative work of the week in Asia Pacific is Havmor, which launched its #MadeOfMilk series with two animated Cool Gaiz (cows) as the films' main characters to promote its real milk ice cream products.

This is the first film in a series of three seconds to 20 seconds spots created by Creativeland Asia and shows the two cows in a cold barn obsessed with Havmor's real milk ice cream.

"We want to establish Havmor as a brand synonymous with real milk ice cream. And who better to tell this story than cows themselves," said Chaitanya Rele, vice president and head of marketing at Havmor Ice Cream Ltd.

"The communication for Havmor has always been fun filled and vibrant as the brand stands for goodness made real, and #MadeOfMilk pushes that thought further in a humorous way. With the help of the two Cool Gaiz, we want to catch the attention of the audience and make the brand memorable."

Singtel has taken a humorous edge to an ad that aims to show off technical capabilities, telling a fictional story about a couple on the longest video call of all time.

The ad, by BBH and production company Freeflow, uses real-life celebrity couple DJ Kimberley Wang and actor Shawn Pow in an almost never ending face off about who will hang up the video call first.

The campaign is one of the first major brand spots that BBH has created for Singtel after it won the lead agency business from Ogilvy & Mather in April.

Speaking to The Drum, Diana Chen, vice president for mobile marketing, Singapore consumer, at Singtel, said: “The campaign demonstrates the power of Singtel’s 4G data network through a humorous story starring real-life celebrity couple, Shane Pow and Kimberly Wang. Many of us can relate to the film’s scenario of making video calls with loved ones which we wish would never end.”

“The story takes us through underground tunnels, lifts, heavily crowded locations and even remote spots to showcase the ultra-fast speed, extensive island wide coverage and robust capacity of the Singtel 4G network,” she added.

A follow up film goes behind the scenes of the ad to show how the technology works and introduces some real Singtel engineers and the work that they do to keep the network running long enough for a never ending video call.

Welcome to The Drum Creative Works, in partnership with Workfront.

As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.

We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Monday 30 October.

For project information, credits and more click on the project to expand to full screen for credits submit online via our online form. 

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

AMV BBDO: Plan International UK 'We All Bleed'

Agency: AMV BBDO

Client: Plan International UK

Date: October 2017

 Plan International UK has introduced miniature sanitary pads called Plaster Pads to destigmatize menstruation.

The campaign is conceptualised by AMV BBDO and the Plaster Pads will be printed with slogan 'after all blood is blood' emphasizing on the normalcy of periods. The campaign will use the hashtag #weallbleed to further reiterate the same message. 

Credits:
 

 

 

Project: Plaster Pads

Client name & job title: Plan International UK

Creative Agency: AMV BBDO

Creative Director: Toby Allen & Jim Hilson

Copywriter: Ben Polkinghorne

Art Director: Scott Kelly

Agency Planner: Alaina Crystal

Agency Account Man: Sarah Douglas, Anna Holloway, Camilla Ahwazian

Art Producer: Deborah McCartney, Fiona Bailey

Hero Visual Photographer: Sebastian Nevols

Pack Visual Photographer: Jack Lawson

Tags: UK, amv bbdo, Plan International

 

 

 

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ROAR Creativity: Schuh 'Schuh AW17'

Agency: ROAR Creativity

Client: Schuh

Date: September 2017

As Roar approached its 20th seasonal campaign for Schuh, it began to reflect upon 10 years of their working relationship and looked at what had helped to develop the brand's voice, raise the brand's profile and what resonates best with the customer.  

Roar concluded that ‘urban, fun, colourful and footwear-focused’ created the most successful formula, and proceeded to look at the unseen working spaces of a city and re-designing them, to create surreal worlds that carry a feeling of unusual familiarity, sitting with Schuh’s quirky brand voice.

Expansive sets were designed to look good from any angle. Photographic backdrops created the illusion of different materials, and colours were swapped from the everyday to otherworldly.

The campaign launched with an installation in Schuh’s Oxford Circus store where foaming washing machines gobble up shoes and impossibly high stacks of laundry greet passers-by.

The digital six-sheets go live across London and other UK cities this week.

Credits:
 

 

 

Design & direction: Roar Creativity
Photography: Jonny Storey
Female model: Marcela Vivan
Male model: Jordan Matheson
Leg model: Miriam Rautert
Video direction: Tim Main
Cinematography: Jake Gabbay
Styling: Holly Coopey
Hair: Heath Massi
Make up: Kenneth Soh
Nails: Sabrina Gayle
Manufacture: Voodoo Design

Tags: UK, design, advertising, Graphic Design, Branding, shoes, retail

 

schuh AW/17: Campaign Video

 

 

 

 

 

 

 

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We Are Social: First Direct 'Diane Morgan Tries New Things'

Agency: We Are Social

Client: First Direct

Date: October 2017

First Direct has partnered with actress and comedian Diane Morgan to launch a social media campaign aimed at encouraging consumers to step out of their comfort zone and try something new.

Created by creative agency We Are Social, the campaign focuses on Diane’s internal struggle between sticking to what she knows and wanting to try new things. Three light-hearted videos, created for social media, show how Diane copes with overcoming obstacles to try out new experiences such as falconry, acupuncture, and buggy workouts.

The video series will be followed up with content created from stills and teaser cuts, supported by targeted paid media.

We Are Social’s in-house production team created the assets in collaboration with Oscar-winning production house Grain, directed by Jon Drever, and follows First Direct’s wider rebrand and awareness campaign, which launched on 1 September.

Credits:
 

 

 

Jo Lumb - lead producer - We Are Social
David Feldman - creative director - We Are Social
Rory McClenaghan - editorial director - We Are Social
Alyssa Drysdale - senior account director - We Are Social
Dan Gibson - account manager - We Are Social
Catherine Bouverat - production manager - We Are Social
Jon Drever - director - Grain Media
Richard Jephcote - director of photography - Grain Media
Andy Gradwell - production manager - Grain Media
Caroline Steiner - production designer - freelance
Ludovic Lasserre - sound recordist - freelance

Tags: UK, Diane Morgan, digital, Social Media, first direct, financial services

 

Diane Morgan is trying falconry with first direct

 

Diane Morgan is trying acupuncture with first direct

 

Diane Morgan is trying a pram workout with first direct

 

 

 

 

 

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DCX: Indeed 'Search For Greatness'

Agency: DCX

Client: Indeed

Date: October 2017

The world’s largest job site Indeed has launched a new brand campaign that tackles one of recruitment’s last taboos - unconscious bias.

The thought-provoking campaign urges employers to consider an issue that can hold back talented jobseekers and cause recruiters to miss strong candidates.

The striking series of billboard and TV ads features a range of people whose faces are obscured by their CV, driving home the message that employers should judge candidates first and foremost on the skills they have to offer.

Credits:
 

Tags: UK, Jobs, Search, campaign, unemployment

 

CV Indeed

 

CV Indeed

 

 

 

 

 

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KRFL Amsterdam: Neko Jusu 'Because Cats'

Agency: KRFL Amsterdam

Client: Neko Jusu

Date: October 2017

KRFL Amsterdam has collaborated with Dutch lemonade brand Neko Jusu. 

The creative agency has revealed its Japanese inspired short to advertise Neko Jusu lemonade's variety of flavours in a bizarre world ruled by cats. 

Credits:
 

 

 

Hesling Reidinga - creative - KRFL
Michel de Goede - producer - KRFL
Andre Maat - director

Tags: Netherlands, viral advert, advertising, CATS, bizarre, funny, crazy, japan

 

Becasue Neko Jusu

 

 

 

 

 

 

 

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Curveball Media: Salvation Army 'Anti-Slavery Day'

Agency: Curveball Media

Client: Salvation Army

Date: October 2017

Coinciding with Anti-Slavery Day on the 18 October, The Salvation Army is launching a video campaign to alert a singular audience to the prevalence of modern slavery – taxi drivers.

The strategy for The Salvation Army was to motivate and educate taxi drivers, and other professional drivers, to take action when they see signs of modern slavery. The challenge was threefold. One, highlighting that modern slavery is a huge and growing issue. Two, showing the types of signs to look out for in order to spot when someone might be a modern slave. Three, giving taxi drivers the motivation to report crimes and help victims.

Simultaneously, the Evening Standard is running a nationwide campaign on Modern Slavery, raising awareness and the profile of the cause

Credits:
 

Oliver Lawer - creative director - Curveball Media
Oli Milner-Smith - lead designer - Curveball Media
Tara Peak - animator - Curveball Media
Drew Simmons - sound designer - Curveball Media

Tags: UK, animation, video marketing, Slavery, awareness campaign

 

Salvation Army Modern Slavery

 

 

 

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This week Domino's has taken the Creative Work of the Week crown thanks to it's infomercial style ad.

Taking inspiration from the famous JML videos, We Are Social created the ad to show the ease of ordering pizza using Amazon's Alexa in "just six words".

The short highlights the ease of using Alexa with examples including a nan, an 'off-duty mime' and even the voiceover guy. 

This is not the first time Domino's has taken advantage of technology, previously the brand created a one touch to buy app which came with the shoppers very own button. 

We Are Social: Domino's 'Amazon Echo Skill Launch'

Agency: We Are Social

Client: Domino's

Date: September 2017

Domino’s is pioneering the use of new technologies to make ordering a pizza even easier with the recent launch of a voice-activated ordering system via Amazon’s Echo and Dot devices.

Working closely with its innovation agency We Are Social, Domino’s new skill allows customers with an easy order profile to place an order for their favourite pizza by using six simple words - 'Alexa, ask Domino’s to feed me'.

Ahead of the launch, We Are Social needed a way to reach the masses and came up with the concept that ordering a Domino’s using the new Alexa skill was “so easy, anyone could do it".

Inspired by the famous JML videos, the team created its own homage to JML, to show that ordering a pizza on Domino’s Alexa skill was so easy, anyone could do it.

Credits:
 

 

 

Pete Waite - Lead Producer - We Are Social;
Tom Bellamy - Senior Creative - We Are Social;
Alyssa Drysdale - Senior Account Director - We Are Social;
Josh Morris - Account Manager - We Are Social;
Luke Jackson - Director - La Jackson Film;
Adrian Hedgecock - Director of Photography - Inherited Outline Films Ltd;
Florin Ilie - Sound Recordist - SoundNode;
Gill Nicholas - Set Designer - Gill Nicholas.

Tags: UK, Domino's Pizza, innovation, advertising, Voice tech, Social Media

 

Order Pizza With Just Six Words!

 

 

 

 

 

 

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Welcome to The Drum's APAC Creative Works.

As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.'

We've now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 31 October.

For project information, credits and more hover over the 'i' icon or expand to full screen. 

To submit work for future publication, contact Shawn Lim or upload via our online form. For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

Tonic Worldwide: Animals Matter to Me and Sony MIX '#TurnOnTheWoofer'

Agency: Tonic Worldwide

Client: Animals Matter to Me and Sony MIX

Date: October 2017

Celebrating a stress free Diwali for our furry friends!

You see dogs running around and hiding every year. You see them getting restless due to noise pollution There are social cause campaigns flooded on social media every year. But still, nothing changes. 

Animals Matter To Me, an animal NGO committed to the welfare of all types of animals collaborated with Tonic Worldwide to enable a solution for the same. It launched the campaign #TurnOnTheWoofer which introduces specially composed therapeutic music for dogs. The campaign is also supported by Sony Mix and aims at providing dogs a musical relief this festive season. Renowned Musician, Siddharth Basrur, has composed the music after weeks of research and trial with special low level beats and rhythm that has a soothing effect on Dogs.

Credits:
 

 

 

Chief executive officer: Chetan Asher
Chief operating officer: Samir Asher
Chief strategy officer: Unmisha Bhatt
Business director: Sudish Balan
Creative director: Ashwin Dutt
Senior manager - new initiatives and strategy: Pratik Hatankar
Manager - new initiatives and strategy: Avni Kanakia
Account director: Sneha Keni
Creative strategist: Vaishali Sharma
Group account manager: Priyanka Kumblekar
Creative supervisor: Parth Joshi
Art director: Deepak Shinde
Art supervisor: Shaikh Shamshulakh
Head - Films: Snehal Sakpal
Creative associate - Films - Pravin Singh
Creative editor - Films - Ryan P Dsouza
Senior project manager - Rahul Singh
Senior frontend developer- Arunraj Tamilselvan
Frontend developer - Nilesh Chachle
Senior frontend developer - Nilesh Pandya
Senior backend developer - Pankaj Rajput
Social outreach - Ruhi Patel
Account manager - Avita Lobo
Client servicing - Naomi Fellefeli

Tags: India, digital, innovation, music

 

Turn on the woofer

 

 

 

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Colenso BBDO: M&M'S 'Haunted M&M's'

Agency: Colenso BBDO

Client: M&M'S

Date: October 2017

M&M's has placed boxes of chocolates in New Zealand’s most haunted location, Auckland’s Alberton House, along with a collection of cameras to live stream the boxes and the location in the lead up to Halloween.

The campaign aims to pre-haunt the chocolate for Halloween by exposing it to different levels of “hauntedness”, Lightly Haunted, Mediumly Spooky, and Extra Super Creepy, depending on where they are placed in the mansion. 

The campaign, which launched on Friday 13 October, features a live feed on Facebook and is supported by a website and in-store activity. 

Credits:
 

Tags: New Zealand

 

 

 

 

 

 

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Brave Bison: All Nippon Airways (ANA) 'Journey by Design'

Agency: Brave Bison

Client: All Nippon Airways (ANA)

Date: October 2017

Brave Bison created and produced All Nippon Airways’ first multi-influencer video marketing campaign. Focusing in five core markets (South Korea, Hong Kong, Taiwan, Indonesia and the Philippines), the campaign called Journey By Design, is a multi-platform strategy designed to attract new customers to the Asian region.

At the heart of the campaign are five influencers creating videos and photo posts for YouTube and Instagram following an invitation to experience Japan like never before. After crowdsourcing cool travel tips from their fans, Kevin Hendrawan (Indonesia), mingjai14 (Hong Kong), Haley Dasovich (Philippines), KIMDAX (South Korea) and newapplearial (Taiwan) were flown to Japan to explore different parts of the country and take part in an exciting Instagram challenge, all while filming a travel vlog to sum up their experience.

The campaign provided an opportunity to showcase ANA’s extensive domestic network and highlight the benefits of flying with this premium Japanese airline, according to the announcement.

 

Credits:
 

Tags: Japan, influencer marketing

 

 

 

 

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Octagon: Liverpool FC 'Standard Chartered and Liverpool FC's 360 binaural audio experience '

Agency: Octagon

Client: Liverpool FC

Date: October 2017

 

Credits:
 

 

 

Concept and Creation: Octagon

Ben Hartman, Managing Director, APAC

Aykan Azar, Managing Director, SEA/Japan

Adam Hodge, Head of Strategy, APAC

Lizi Hamer, Regional Creative Director

Yoky Pandowo, Regional Art Director

Jeanette Won, Account Director

Sameer Rasheed, Account Manager

Tan Yen Fenn, Senior Account Executive

Brenda Wong, Account Executive

 

Production: Milkmoney

Matt Taylor, Managing Director

Ethan McLean, Head of Creative

Richard Mullane, Director

Adam Docker, DOP

Charlotte O’Rourke, Producer

Rebecca Shawyer, Producer

Jungle Studios, Audio Production

 

Client: Standard Chartered Bank

Marc Davies, Senior Manager, Sponsorships

Helen Morgan, Manager, Sponsorships

Tags: Asia

 

 

 

 

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Design Bridge: 'Funan, the new ‘live-work-play' landmark development in the heart of Singapore'

Agency: Design Bridge

Client:

Date: October 2017

Design Bridge has created a dynamic branding and visual identity for Funan, one of Singapore’s most hotly-anticipated new developments. Formerly the Funan DigitaLife Mall specialising in consumer electronics, the site is now being transformed into an exciting mixed-use development with co-living, co-working and retail components; a theatre, cinema, gym and fitness facilities; and a space for local designers and makers to hold workshops and promote their craft.

Design Bridge’s challenge was to create a contemporary brand to encapsulate Funan’s diverse offering, as well as stand out in Singapore’s competitive real estate market.

The range of experiences and activities on offer at Funan is divided into six key ‘passion clusters’: Fit, Play, Craft, Taste, Chic and Tech, and Design Bridge created a bold graphic language to represent each of these. For example, a grey and silver pattern inspired by strands of DNA and code represents ‘Tech’ and a graphic referencing pulse and heart rate monitors has been created for ‘Fit’. The individual graphics provide a distinctive identity to different areas within Funan and help consumers navigate the exciting array of possibilities and opportunities inside.

When taken together, the full collection of patterns and colour-ways expresses the rich diversity of Funan’s offering as a whole.

Design Bridge has also created the new Funan logo and typography from overlapping geometric shapes, inspired by Funan’s location at a ‘cultural intersection’ of the city and the overlapping blocks in the building’s design. The logo itself is formed from the intersection of six different ‘blocks’, referencing Funan’s six passion clusters, and the same style is used to create the rest of the typography.

A ‘special-use’ version of the logo has been created for the building façade incorporating the six different patterns to express the exciting variety that people will be able to experience inside the new Funan

Credits:
 

 

 

Client: Funan

Agency: Design Bridge

Tags: Singapore

 

 

 

 

 

 

 

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Welcome to The Drum Creative Works, in partnership with Workfront.

As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.

We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Monday 6 November.

For project information, credits and more click on the project to expand to full screen for credits submit online via our online form. 

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

antoni Berlin: Mercedes-Benz 'Tongue Twisters: 'Deer' by Mcbess '

Agency: antoni Berlin

Client: Mercedes-Benz

Date: October 2017

Traffic accidents happen in fast and difficult situations. Luckily, the Mercedes-Benz safety systems read the road when it gets hard and prevent dangers. The film by Mcbess promotes the Night View Assist Plus which can recognise dangers at night.

Credits:
 

 

 

 

 

 

Agency: antoni Berlin GmbH

Creative director: Marcell Francke

Copywriter: Erick Barrios Hernández

Art directors: Wolfgang Warzilek, Daniel Righi

Illustrator & director: mcbess

Animator: Yannis Boultadakis

Art buyer: Valerie Opitz

Sound production: nhb studios Berlin GmbH

Tags: Germany, mercedes-benz, traffic, road safety, advertising, creative works

 

Tongue Twisters: “Deer” by mcbess

 

 

 

 

 

 

 

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TBWA\Paris: McDonald's 'Packaging'

Agency: TBWA\Paris

Client: McDonald's

Date: April 2017

After the pictogram campaign presenting the iconic products in 2014 and the recent late opening's campaign, it is now the turn of the McDonald's packaging to take centre stage.

This time, these prints are characterised by the minimalist design of the McDonald's packagings.

Credits:
 

 

 

 

 

 

Benjamin Marchal - Executive Creative Director - TBWA\Paris
Faustin Claverie - Executive Creative Director - TBWA\Paris
Margaux Chalard - Art Director - TBWA\Paris
Florent Tanet - Photographer

Tags: France, McDonald's, minimalist, packaging, empty

 

 

 

 

 

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TBWA\London: Lidl 'Lidl Surprises '

Agency: TBWA\London

Client: Lidl

Date: October 2017

Lidl and TBWA\London have launched the latest commercial in the ‘Lidl Surprises’ campaign. The most recent ad takes us to the south west of France to explore the stunningly crafted origins of the grapes in Lidl’s St Emilion Grand Cru wine.

The spot is the eighth in the series of the ‘Lidl Surprises’ campaign where the value supermarket is debunking consumer apprehension by challenging social media sceptics. The campaign has seen it invite a variety of people to experience the provenance of its produce first hand.

Credits:
 

 

 

 

 

 

Claire Farrant- advertising and marketing director- Lidl
Steph O’Keeffe- officer – campaign management- Lidl
Tony Hunt- creative team manager- Lidl

Dave Owen- business director- TBWA/London
Izzy Thomas- senior account manager- TBWA/London
Poppy Manning- head of broadcast- TBWA/London
Eve McDonald- assistant producer- TBWA/London

Rogue Films- production company
Tom Barbor-Might- director- Rogue Films
Maddy Easton- producer- Rogue Films
Hannah Cooney- production manager- Rogue Films
Jake Productions- local production company
Xavier Wakefield- producer- Jake Productions
Valerie Brisse- production coordinator- Jake Productions

Tags: UK, lidl, Supermarkets, wine, france, advertising, TV campaign

 

Lidl Campaign Video

 

 

 

 

 

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Things Unlimited: Cow & Gate 'Hangry Toddler'

Agency: Things Unlimited

Client: Cow & Gate

Date: October 2017

A toddler on the brink of a hunger tantrum takes centre stage in Things Unlimited’s new work for Super Yummies, the Cow & Gate toddler snacking brand.

In the ad, which utilises the six-second non-skippable element of YouTube pre-roll, a toddler enjoying a day out in the park with his mum approaches meltdown with the sudden onset of hunger.

Bright, bold numbers then appear counting down from five to one but, before tantrum occurs, animated Super Yummies swoop down from nearby branches using catapults and zip lines to help distract the ‘hangry’ toddler.

Super Yummies Dairy Pots are delivered to the anxious mum and the action ends as the brand’s characters exit riding the family dog, disaster averted.

The ad will air on YouTube and the Netmums website.

Credits:
 

 

 

 

 

 

Account manager - Sophie Chaytor-Grubb
Art director - Carl Winterbourne
Copywriter - Jake Fasano
Animator - Lloyd Francis
Photographer - Gavin Day
Videographer - Joshua Bond
Producer - Tracy Woodford
Account director - Laura Hernando
Senior planner - Jen Cownie

Tags: UK, Things Unlimited, Cow & Gate, Super Yummies

 

Super Yummies save the day in...

 

 

 

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TBWA\Manchester: Remington 'Air Plates'

Agency: TBWA\Manchester

Client: Remington

Date: October 2017

TBWA\Manchester has created a new TV campaign for global hair care brand Remington to support the launch of Air Plates, its latest innovation in hair straightening.

Credits:
 

 

 

 

 

 

Lisa Nichols - executive creative director - TBWA\Manchester
Gary Fawcett - executive creative director - TBWA\Manchester
Jason Chadwick - art director - TBWA\Manchester
Sam Rutter - copywriter - TBWA\Manchester
Rebecca Brett - planner - TBWA\Manchester
Heather Nickerson - account director - TBWA\Manchester
Lindsay Marie Brown - account manager - TBWA\Manchester
Lou Vasey - TV producer - TBWA\Manchester

Director: Joe Connor
Producer: Nick Crossley
Director of photography: Ben Todd
Production company: Chief Productions
Post-production: Chief Productions

Tags: UK, Remington, beauty, TBWA Manchester, TV campaign, advertising

 

Remington Air Plates

 

 

 

 

 

 

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This year's Halloween hadn't thrown up vast swathes of creepy creative, yet the work produced for 31 October 2017 from the likes of Sainsbury's, Harley-Davidson and Tennent's has proven it's possible to create spooky advertising without resorting to cliches. 

Renault and Publicis Conseil have subverted the genre with a duo of What We Do In The Shadows style social films, while Fanta has embraced the power of 360 video and VR to give viewers an actual fright. Special mention goes to Giffgaff, which has upped the ante yet again for the season it deems more important than Christmas.

Catch up on the Halloween films below and make sure to vote for your favourites in Creative Works.

Pinterest: 'Haunted House'

Agency: Pinterest

Client:

Date: October 2017

The Pinterest Haunted House is an interactive, photo-real experience made with 3D graphics. You can explore the house from any mobile device or computer, but it’s especially fun on mobile: just wave your device around, and location sensors will help you navigate. 

Trends are sprinkled throughout the house, along with Pinners’ favorite Halloween ideas. When you find something intriguing, tap the object to trigger spooky surprises. Click the black cat on the front porch, and you’ll get feline eye makeup tutorials. A pitcher on the kitchen counter takes you to a recipe for black lemonade (up 134% on Pinterest this year). And that specimen cup on the table? It’s actually a jello shot recipe (up 500% YoY). 

Wander into the Pinfrights Parlour to check out more trends. You’ll find things like galaxy jack-o-lanterns, an intergalactic spin on our favorite decorative gourds. Scrappy will love the packing tape ghosts, up 60% on Pinterest this year. And don’t worry: your four-pawed friends won’t be left in the dark. Searches for pet costumes are up 67% YoY. 

Credits:
 

Tags: United States

 

 

 

 

 

 

 

 

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Taylor Herring : Beano.com 'Trump or Treat?'

Agency: Taylor Herring

Client: Beano.com

Date: October 2017

Donald Trump has been named the number one scariest celebrity face and earns a place in the top 10 Halloween outfits choices for kids alongside Voldemort and Frankenstein’s monster. The study was commissioned by the classic comic and digital platform Beano.com to celebrate how big Halloween has become.

Beano reader Jonathan McCarthy aged six, took to the streets of central London today styled as ‘Scary Donald’ trundling a cartoon-style comedy bomb to test reactions to his outfit ahead of Halloween night.

Credits:
 

Tags: UK, pr, video, print, Online/Digital, editorial, Media Relations, halloween, Donald Trump

 

 

 

 

 

 

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Beer brand, XXXX Gold has begun using beacon technology within special ‘Goldie’ hats to measure how much time friends spend together, rewarding the most committed friendships with prizes related to the Ashes.

The idea of the campaign is to bring people together to support the Australian cricket team by literally incentivising and tracking them to do so using wearable tech.

The beer brand has launched an above-the-line campaign, with TV and digital ads promoting the competition over October and November.

After buying a special pack of XXXX Gold, customers can then download the app and order a ‘Goldie’. Once they have the hat, they can pair it with the app and start adding mates together to track the time they’ve spent together. Winners are offered tickets to the event, as well as prizes, such as TVs.

XXXX Gold marketing manager, Richard Knight, said the partnership with Cricket Australia is one of the biggest XXXX Gold has taken on in recent years.

“With the partnership being so important, we wanted to make this big, especially since it’s an Ashes series on home soil. We started the program with seven of our agency partners and it has been a great collaborative approach the whole way through,” said Knight.

The idea of the ‘Goldie’ connected hat came from Geometry Global, while Host created the TVCs. The digital element of the campaign, including the app, was carried out by whiteGREY, production was carried out by Revolver and media by UM.

Octagon worked as the experiential agency, which includes activations during the tests and one day internationals. In the brand's words: "Known as the XXXX Gold $10,000 catch, every time a batsman clears the fence with a six, if a fan sitting in the lower tier bays catches it while wearing their 'Goldie', they will win $10,000".

Octagon were also responsible for attracting cricketing ambassador, Adam Gilchrist, to the campaign, who appears in marketing material, including the TV ad.

Geometry Global: XXXX Gold 'Goldie'

Agency: Geometry Global

Client: XXXX Gold

Date: November 2017

XXXX Gold is using beacon technology within special ‘Goldie’ hats that measure how much time friends spend together, rewarding the most committed friendships with prizes related to the Ashes.

The idea of the campaign is to bring people together to support the Australian cricket team by literally incentivising and tracking them to do so using wearable tech.

The beer brand has launched an above the line campaign, with TV and digital ads promoting the competition over October and November.

After buying a special pack of XXXX Gold, customers can then download the app and order a ‘Goldie’. Once they have the hat, they can pair it with the app and start adding mates together to track the time they’ve spent together. Winners are offered tickets to the event, as well as prizes, such as TVs.

 

Credits:
 

 

 

 

Client Credits

Jack Mesley – Brand Director – Lion

Richard Knight – Marketing Manager – Lion

Chris Allan – Brand Manager – Lion

Christina Reid – Brand Manager – Lion

Annabelle Sims – Assistant Brand Manager - Lion

Agency Credits

Host – Creative Agency

whiteGREY – Digital Agency

Geometry Global – Shopper Agency

Octagon – Experiential Agency

UM – Media and Connections Agency

TVC Production Credits

Revolver – Production Company
 

Tags: Australia, Ashes, the ashes

 

 

 

 

 

 

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Welcome to The Drum Creative Works, in partnership with Workfront.

As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.

We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Monday 13 November.

For project information, credits and more click on the project to expand to full screen. You can submit your own work via our online form. 

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

VCCP: Canon 'Next Year is Coming. Be Ready'

Agency: VCCP

Client: Canon

Date: November 2017

As a brand, Canon wants to go behind the picture to find the stories that really resonate with its customers. It launched 'Live for the Story' in summer this year and the winter campaign is a continuation on this theme, creating emotional connections with its audience.

VCCP has launched the new campaign 'Next Year is Coming, Be Ready' The series of films and photographs showcase the moments just before something happens. Each story, shot in slow motion at 100 frames per second on a Canon C700 camera, builds up the sense of anticipation – from a driveway basketball about to land in the hoop, or a snowball in motion to a baby tasting lemon for the first time.

The print campaign, shot by photographer David Harriman, captures the instant just before the action happens, inspiring viewers to create their own moments. The filmed stories, directed by Jack Whiteley and produced by Rattling Stick, close the loop on the narrative by showing what happens next.

This is a fully integrated campaign across print, online content, digital, social, PR, CRM and in-store/retail. The creative will run across EMEA until mid-January and is pitched as a winter campaign. The stylistically minimal imagery is a contrast to the Christmas noise, encouraging consumers to look beyond the holidays and at what might happen in 2018.

Credits:
 

 

 

Managing director: Andrew Peake, VCCP
Executive creative director: Darren Bailes, VCCP
Creative director: Andy Booth, VCCP
Copywriter: Matthew Holmes, VCCP
Art director: Abigail Williams, VCCP
Film producer: Ed Mueller, VCCP
Stills producer: Michelle Lemon, VCCP
Senior account director: Emma Whitmarsh, VCCP
Senior account manager: Alex Craiescu, VCCP
Account executive: Issi Lloyd-Waite, VCCP
Project director: Simon Keyworth, VCCP
Planning director: Jörn Ballentin, VCCP

Senior marketing director: Lee Bonniface, Canon
Senior marketing manager: Steve Marsh, Canon
Campaign lead: Reshma Chauhan, Canon

Photographer: David Harriman
Photographer's assistant: James Bettney

Director: Jack Whiteley
Producer: Matt Posner
Production company: Rattling Stick
Director of photography: Magni Augustsson
Edit: Sam Jones @ cut & Run
Post: The Mill
Service company: Digital Spirit
Service company producer: Ovi Morariu

Tags: UK, Canon, advertising, digital, photography, film

 

Next Year is Coming. Be Ready

 

 

 

 

 

 

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Proximity London: Guide Dogs 'Boxing Day'

Agency: Proximity London

Client: Guide Dogs

Date: October 2017

Proximity has created two new TV ads for Guide Dogs’ iconic Sponsor A Puppy brand: a Christmas ad, and an ad that will run throughout the rest of the year.

The two 60-second spots build on the success of last year’s ‘Who knew’ ad and were directed by Morgan Hutchins and produced by Arthur & Martha.

Both ads feature Inspirational Guide Dog Owner of the Year, Louise Jenkins from Wales, who went blind in her 40s following a spinal infection.

‘Boxing Day’ highlights a festive plunge that has become an annual ritual for Louise and her dog, Trinity, whereas ‘Twins’ directly contrasts Louise’s life with someone else who has suffered sudden catastrophic sight loss yet hasn’t got a guide dog.

Credits:
 

 

 

Director: Morgan Hutchins
Production company: Arthur & Martha
Sound design: Mcasso
Media: MC&C
Executive creative director: John Treacy
Associate creative directors: Tris Sellen, Fran Perillo
Planning: Jodie Armstrong-Downes
Art director: Tris Sellen
Writer: Fran Perillo
Senior creative producer: Kathy Howes
Account management: Emma Crean, Colleen Rea, Julie Dutton

Tags: UK, Charity Fundraising, dogs, Christmas

 

Boxing Day

 

Twins

 

 

 

 

 

 

 

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Otherway London: 45 Jermyn St. 'Dandyism'

Agency: Otherway London

Client: 45 Jermyn St.

Date: October 2017

As 45 Jermyn St. turns two, it worked with design agency Otherway to mark the occasion with a series of playful new illustrations on its menus.

Wanting a bold, bright and extraordinary update, Otherway worked with Dutch artist and illustrator Zeloot to capture a modern interpretation of the Jermyn St. icon, Beau Brummell. 45 Jermyn St is a restaurant where a sense of theatre, fun and glamour mingle, and the illustrations by Zeloot capture that spirit, combining real joie de vivre colour and creativity, while remaining beautifully crafted and elegant.

The illustrations bring different stories to life of a contemporary Beau Brummell. Today’s flamboyant Beau can be seen ‘smoking’ bubbles, catching the beauty of butterflies, proudly donning a peacock feathered suit and the ice-cream inspired ‘sundae’ best. The 45 logo, a unique brand ambigram marque inspired by the archive craftmanship marques found on Jermyn Street, is presented in each piece.

Credits:
 

Tags: UK, design, Branding, illustration

 

 

 

 

 

 

 

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Don't Panic: Oxfam ' The heist no one is talking about'

Agency: Don't Panic

Client: Oxfam

Date: October 2017

Companies dodge approximately £78bn in tax in poor countries annually. To raise awareness of this issue, Oxfam created 'The heist no one is talking about', a hard-hitting film illustrating the human cost of tax avoidance on the world’s poorest.

The film was created by Don’t Panic and produced by Stink Films, MPC and Whitehouse.

Credits:
 

 

 

Emma Greaves – Oxfam - head of film & photography
Allys Thomas – Oxfam - brand manager
Christopher Ross Kellam - Don’t Panic - creative lead
Alistair Griggs - Don’t Panic  - senior creative
Joe Wade - Don’t Panic - managing director
Nisha Mullea - Don’t Panic - agency producer
Thyme Mor - Don’t Panic - agency project manager
Ellie Moore - Don’t Panic - engagement strategist
Tom Green - Stink Films - director
James Forbes-Robertson - Whitehouse - editor
Blake Powell - Stink Films - executive producer
Andrew Levene - Stink Films - head of production
Lucy Banks - Stink Films - producer
Benoit Soler - Stink Films - director of photography
Colourist: George K – MPC - colourist
Mark Stannard – MPC - VFX supervisor
Annabel Bennett – MPC - VFX producer
Dan Martio – MPC - mask design
Walter Mair – MPC - music composer
Sean Craigie-Atherton / Sian Rogers – MPC - music producer
Music Publisher: Siren Publishing Ltd
Neil Johnson – Factory - audio post-production
Lou Allen – Factory - audio producer

Tags: UK, film, video, digital

 

The heist no one is talking about

 

 

 

 

 

 

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The winner of this week's creative work of the week in Asia Pacific is All Nippon Airways, which tapped five influencers to create videos and photo posts for YouTube and Instagram on their experience in Japan.

Kevin Hendrawan (Indonesia), mingjai14 (Hong Kong), Haley Dasovich (Philippines), KIMDAX (South Korea) and newapplearial (Taiwan) were flown to Japan after crowdsourcing ideas from friends to explore different parts of the country and take part in an exciting Instagram challenge, all while filming a travel vlog to sum up their experience.

The campaign, which was created by Brave Bison and called 'Journey By Design', focused on five core markets in Asia, namely South Korea, Hong Kong, Taiwan, Indonesia and the Philippines. 

Boots’ Christmas campaign has taken a nostalgic turn, telling the story of two real-life sisters over four decades as they exchange gifts.

The 60-second film, which launched this Saturday on ITV’s X-Factor, plays out to a re-recorded version of Yazoo’s 1982 hit, Only You, and looks to show how a single gift can show someone you truly know them.

As snippets of their lives are shown, a product that was popular at that time also makes an appearance. Some 11 items, from a Seventeen Parma Violet Nail Polish to Natural Collection Banana Moisturising Cream Bath, have been woven into the shots.

“We believe Christmas is all about the thought – it’s aboutold memories and new ones we’re yet to make. The secrets we’ve shared and the laughs we won’t forget. We want to help people recognise, strengthen and celebrate their closest relationships through the sharing of great gifts – chosen with thought, shared with love, and received with unbridled delight,” said Helen Jeremiah, director of customer strategy and communications at the retailer.

“Like the sisters in our film, many of our customers have grown up with Boots and have been sharing our gifts with their family and friends throughout their lives.”

The ad is the first Christmas campaign for Boots UK by creative agency Ogilvy since it won the account earlier this year.

As part of the campaign, Boots is encouraging people to tell their gifting stories using the hashtag #ShowThemYouKnowThem.

The traditional moment of silence is given a social media revamp, using ‘blank posts’ to honor fallen soldiers.

For Remembrance Day, Camp Pacific created ‘The Online Moment of Silence,' a social campaign disrupting Twitter timelines and Facebook feeds with posts that are void of content. On November 11 at 11am, these blank posts will appear, in honor of the men and women who lost their lives due to conflict.

Camp Pacific’s insight: The internet’s revolutionized how we communicate, leaving the moment of silence (first established in 1918) out of relevance. The initiative was designed to help Canadians show support for Remembrance Day—and all being honored in a novel way that brings the show of respect into the 21st century. It’s a simple process: by going on the dedicated website, you can schedule a blank post to appear on Facebook, Twitter, or both platforms, prior to Remembrance Day.

The disruption can encourage education and awareness, particularly among young Canadians, for how important the day still is. They notably gained support from Royal Canadian Legion of British Columbia/Yukon Command, as well as other organizations and influential individuals.

Camp Pacific: Camp Pacific 'The Online Moment of Silence'

Agency: Camp Pacific

Client: Camp Pacific

Date: November 2017

The traditional moment of silence is given a social media revamp, using ‘blank posts’ to honor fallen soldiers. For Remembrance Day, Camp Pacific created ‘The Online Moment of Silence,' a social campaign disrupting Twitter timelines and Facebook feeds with posts that are void of content. On November 11 at 11am, these blank posts will appear, in honor of the men and women who lost their lives due to conflict.

Camp Pacific’s insight: The internet’s revolutionized how we communicate, leaving the moment of silence (first established in 1918) out of relevance. The initiative was designed to help Canadians show support for Remembrance Day—and all being honored in a novel way that brings the show of respect into the 21st century. It’s a simple process: by going on the dedicated website, you can schedule a blank post to appear on Facebook, Twitter, or both platforms, prior to Remembrance Day.

The disruption can encourage education and awareness, particularly among young Canadians, for how important the day still is. They notably gained support from Royal Canadian Legion of British Columbia/Yukon Command, as well as other organizations and influential individuals.

Credits:
 

 

 

Agency: Camp Pacific
Creative Director: Josh Fehr
Art Director: Jacob Gauthier
Copywriter: Greg Kieltyka 
Strategist: Brian Tang
Project Manager: Rachel Littler
 

Tags: Canada, Remembrance Day, Canada

 

Social media has disrupted the way people communicate, which has driven days like Remembrance Day into obscurity.

 

On November 11 at 11am, a blank post will disrupt your Facebook and Twitter feeds.

 

 

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Welcome to The Drum Creative Works, in partnership with Workfront.

As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.

We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Monday 20 November.

For project information, credits and more click on the project to expand to full screen. You can submit your own work via our online form. 

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

The Corner: Toys R Us 'Geoffrey the Part Time Reindeer'

Agency: The Corner

Client: Toys R Us

Date: November 2017

London advertising agency The Corner has launched a new animated Christmas campaign for Toys R Us, the agency’s first project for the retailer since winning the pitch earlier in the year.

The Corner captured the anticipation of Christmas by producing a Pixar-esque, festive and story-led concept. In a Christmas twist, viewers don’t follow the usual point of view of a family arriving at Toys R Us via car but rather Santa arriving on his sleigh, where Geoffrey the Giraffe saves the day in the most unexpected way.

Viewers can still expect the traditional hallmarks associated with Toys R Us advertising, such as the iconic sing-along 'Magical Place'.

Credits:
 

 

 

• Agency Creative Director: Tom Ewart

• Copywriter: Matt Lancod & Rob Amstell

• Art Director: Matt Lancod & Rob Amstell

• Planning Director: Neil Hourston

• Business Director: Daisy Corbett

• Agency Producer: Megan Sutton

• Media Company: Mountain equipment co-op 

• Production Company: AKAMA

• Audio post-production: Music composition - Wake the Town; Sound mix - 750

Tags: Europe, Christmas, Television Advertising, TV Advert, advertising

 

Geoffrey the Part Time Reindeer Toys 'R' Us UK 2017

 

Image of Toys R Us store

 

Image of Christmas tree in store

 

Santa's sleigh

 

 

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Amplify: Reeves 'Show Your Colours'

Agency: Amplify

Client: Reeves

Date: November 2017

Reeves has tasked brand experience agency Amplify with a comprehensive global relaunch that sees the 251-year-old company reposition as a youth-focused lifestyle brand. Centred around the Show Your Colours film, the relaunch is a collaboration with young arts influencers: London based illustrator and print maker, Elliot Kruszynski; Berlin tattoo artist, Daisy Watson; and New York illustrator and textile artist, Llewellyn Mejia.

The film also encourages self-expression whilst celebrating the fact that millennials are an extremely creative generation.

In addition to developing the comms platform Show Your Colours and creating all video content, Amplify also captured new look brand photography; created and executed a visual direction for Instagram; developed POS marketing materials; delivered the launch event; and devised experiential concepts and materials as part of a global toolkit. 

Credits:
 

 

 

Video Content: Amplify / Appleseed Productions / Victor Frankowski

Tags: UK

 

 

 

 

 

 

 

 

 

 

 

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St Luke's: Very.co.uk 'Get More Out Of Giving'

Agency: St Luke's

Client: Very.co.uk

Date: November 2017

Online department store Very.co.uk is encouraging shoppers to ‘get more out of giving’ this Christmas by taking viewers on an animated journey. A young girl, Anna, embarks on an epic adventure, in an attempt to make Christmas the best she can for all the people she loves.

The TV commercial was created by St. Luke’s and introduces kind hearted Anna, aided by her cherished toy wolf, determined to give a pink cubed gift to everyone on her list, including the person who deserves it the most as he never receives presents of his own – Santa.

For the first time Very has added merchandise to its Christmas campaign, making featured items in the TV commercial available to shoppers. These include the toy wolf Ulfie (pronounced “Ool-fee”, the Swedish for wolf), which is available to buy alongside pyjamas, slippers and Anna’s duffel coat – a new range inspired by the advertisement.

Print, digital, and out of home activity will support the TV commercial.

Credits:
 

 

Kenyatte Nelson, group marketing director, Shop Direct
Al Young, Chief Creative Officer, St Luke’s
Julian Vizard, Creative Partner, St Luke’s
Marcus Smith, Art Director, St Luke’s
Tom Hopkins, Copywriter, St Luke’s
Lara Poole, Business Lead, St Luke’s
Joanne Hill, Account Director, St Luke’s
Maeve Brissenden, Account Manager, St Luke’s
Chloe London, Agency Producer, St Luke’s
Rose Van Orden & Hannah Ray, Planners, St Luke’s
againstallodds, Directors (Swedish Collective)
Fritte Colliander, Producer, againstallodds
Kate Goodwin, Producer, Passion Production Company
CG Production, Milford Creative Studio
Johan Gustafsson, CG EP, Milford Creative Studio
Demian Zarins, CG Producer, Milford Creative Studio
Sebastian Ekman, CG Supervisor, Milford Creative Studio
Daniel Holmgren, Lead Lighting, Milford Creative Studio
Kenneth Nyman, Lead Modelling, Milford Creative Studio
Aman Bhanot, Lead Animation, Milford Creative Studio
Simona Cristea, Grade, Rushes
Guy Farley, Composer
Munzie, Audio post-production, Grand Central
nineteentwenty, Post-production
Native Music, Music Production Company
Media Planning and Buying, Vizeum
Mobile Agency, Fetch

Tags: UK, advertising, Branding, digital, TV Advert, TV advertising, christmas campaign, Christmas

 

Anna and Ulfie Very Christmas 2017 advert

 

 

 

 

 

 

 

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Free-floating ridesharing service car2go has released the first part of an eight-part mini-documentaries, called ‘Proud to Share.’ The brand worked with Austin-based agency Bakery to shoot and produce the series of videos. The debut starred critically-acclaimed rap duo Run the Jewels in a ride through Brooklyn, sharing experiences of how touring the borough fueled their collaborations over the years.

To Atlanta’s Killer Mike, New York was a heavy influence In the early stages of his career, but for Brooklyn-bred El-P, the birth of hip-hop took place all around him from an early age. The video starts with El-P walking Mike through the handball courts where he used to play hooky ("We weren’t into organized sports or anything," the rapper jokes to his partner; "it’s not like Atlanta where everyone’s being trained to be a football star.")

They discussed the shared old-school New York rap influences that brought them together to start collaborating on songs, mixtapes, and full-length album as a group. “Now we, as an entity, can now collaborate with other people.” El-P likes that: “It signifies us coming together as a group, and now people want to bring us into their world.”

An appropriate statement for their appearance in the series, one that also doubled as a sneak-peek to the Mercedes-Benz GLA and other models from the automaker that car2go’s 77,000 New York members can drive by year’s end. "The city lends itself to wanting to roam," El-P said of the city and how car2go, which allows members to find any of its cars through an app, hop in, then drive, is a perfect fit for the dense city. "You couldn't just find a whip that you could just jump into in the middle of the street."

The rest of the series, set to run during the week of November 13, features artists, musicians, and small business owners based in Brooklyn, Montreal, Vancouver, Denver, Austin and Washington, D.C.

Welcome to The Drum's APAC Creative Works.

As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.'

We've now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 21 November.

For project information, credits and more hover over the 'i' icon or expand to full screen.

To submit work for future publication, contact Shawn Lim or upload via our online form. For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

Jeremy Rubier : Red Bull 'Love Letter to Shibuya'

Agency: Jeremy Rubier

Client: Red Bull

Date: October 2017

Red Bull has teamed with Japanese musicians to create a video love letter to Tokyo’s iconic Shibuya district.

The film, ‘Love Letter to Shibuya’ promotes the Shibuya Red Bull Festival, a two-day festival which is part of the brand’s month long Red Bull Music Academy.  

The film features four local artists: Zeebra, Chanmina, Leader, and AISHA who share their perspectives and stories of the iconic district, which is known for its fashion, arts and music.

 

Credits:
 

Production Company: Strategy Set

Director: Jeremy Rubier

Executive Producer: Joseph George

DP/ Music / Colour / Editor: Jeremy Rubier

Assistant: Akira Rambeu

Tags: Japan

 

 

 

 

 

 

 

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: Skechers 'Skechers DLT-A'

Agency:

Client: Skechers

Date: November 2017

Moove Media unveiled OOH campaign with its first holographic display to mark the launch of Skechers Singapore’s new footwear collection, Skechers DLT-A at Dhoby Ghaut Station on the North East Line (NEL) in Singapore.

The holographic display which is a three-dimensional (3D) shoe is donned by brand ambassador South Korean hip-hop rapper, Zico, in the television commercial. 

The Skechers’ campaign also features two wallscapes, measuring 9.8m by 4.2m and 1.6m by 13.6m at NEL’s Dhoby Ghaut station. Murals are also on display at Clarke Quay, Sengkang, Serangoon and HarbourFront stations on the NEL.
The campaign ends 14 November 2017.

Credits:
 

Brand ambassador - South Korean hip-hop rapper Zico

Tags: Singapore

 

 

 

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Geometry Global: XXXX Gold 'Goldie'

Agency: Geometry Global

Client: XXXX Gold

Date: November 2017

XXXX Gold is using beacon technology within special ‘Goldie’ hats that measure how much time friends spend together, rewarding the most committed friendships with prizes related to the Ashes.

The idea of the campaign is to bring people together to support the Australian cricket team by literally incentivising and tracking them to do so using wearable tech.

The beer brand has launched an above the line campaign, with TV and digital ads promoting the competition over October and November.

After buying a special pack of XXXX Gold, customers can then download the app and order a ‘Goldie’. Once they have the hat, they can pair it with the app and start adding mates together to track the time they’ve spent together. Winners are offered tickets to the event, as well as prizes, such as TVs.

 

Credits:
 

Client Credits

Jack Mesley – Brand Director – Lion

Richard Knight – Marketing Manager – Lion

Chris Allan – Brand Manager – Lion

Christina Reid – Brand Manager – Lion

Annabelle Sims – Assistant Brand Manager - Lion

Agency Credits

Host – Creative Agency

whiteGREY – Digital Agency

Geometry Global – Shopper Agency

Octagon – Experiential Agency

UM – Media and Connections Agency

TVC Production Credits

Revolver – Production Company
 

Tags: Australia, Ashes, the ashes

 

 

 

 

 

 

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: Go-Jek 'OOH in Traffic-stricken Jakarta'

Agency:

Client: Go-Jek

Date: November 2017

Go-Jek has leveraged traffic to roll out an out of home campaign in the form of billboards to engage commuters who decided to take four wheel transport instead of a two-wheel Go-Jek.

The story on the billboard reads -

 
Hey you, yes you. Let's imagine something. Imagine if you can come early to work this morning. Open the doors to the office without feeling embarrassed by your peers that you have come in late. You can get a cup of coffee or tea in the pantry and your mood is just great the entire day. Your peers at work would seem to be fun to work with, you are more productive and you can go home on time. 
 
Still with me right? Ok, let's continue. If you can come home on time, you can eat dinner with your wife and kids at home. You can hear their stories of what they have been up to that day. Oh, the little one also has developed the ability to sing Satu-satu Aku sayang Ibu ("I love my mom first and foremost"). That's alright I'll become the second, you thought to yourself. You know this feeling, a moment that you can't explain in words. Then not long after that you would sleep peacefully with a smile on your face, so would your wife. She would whisper to you that she is happy that you came home on time today. The next day, you would wake up more energized. Like you have gotten extra energy from who knows where. Unbelievable but true. Imagine you can be like this everyday. Let's get back to reality. You still haven't passed the Kuningan intersection (with this traffic)  right ? Go-Jek -in aja (just Go-Jek it).

 

Credits:
 

Tags: Indonesia

 

 

 

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BBDO's debut holiday work for Macy's is a heartwarming story told in cold, coastal winter.

Two families separated by the sea come together to the tune of a bittersweet, piano-only cover of The Black Keys 'Everlasting Light.' The boy from one family gazes out to a lighthouse, where his friend and and her widower father live.

The communication is sparse, but meaningful: the subdued exchange between father and daughter, the Morse code between the lighthouse and baseball lamp, and the simple 'hi' shared between host and guest as the father and daughter arrive for Christmas dinner.

"It's our very first work for Macy's and we wanted to start with something special," said Danilo Boer and Marcos Kotihar, executive creative directors at BBDO of their spot. "In a moment where there is so much division in our world, we wanted to tell a story of generosity and people coming together. This is what the holidays are all about."

This two-minute spot is cut down to one minute for TV, but either version is a strong step for the retailer and its' new agency partner as they head into the holiday season and 2018.

Welcome to The Drum Creative Works, in partnership with Workfront. 

As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.

We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Monday 27 November.

For project information, credits and more click on the project to expand to full screen. You can submit your own work via our online form. 

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

Leo Burnett London: McDonald's '#ReindeerReady'

Agency: Leo Burnett London

Client: McDonald's

Date: November 2017

Leo Burnett has created a Christmas campaign for McDonald’s focused around the anticipation and excitement of Christmas, with work that builds on the magic in the air as everyone prepares for the big day.

The creative is delivered through the lens of one little girl’s excitement for the arrival of Father Christmas’s reindeer, as McDonald’s helps to get the UK #ReindeerReady. A 90-second tells the young girl’s story as she decides to take her last carrot stick home for the reindeer on Christmas Eve. She carries it very carefully through the hustle and bustle of Christmas-time on the high street, much to the admiration of her dad, who we realise will do anything to help her out on her mission.

The narrative then follows the girl and her father as she carefully carries the carrot home, before realising Father Christmas has more than one reindeer. Her dad then supports her in her quest to find enough carrots for the fictional animals in time for their arrival.

Channel 4 will air the exclusive broadcast premiere, negotiated by OMD, on 17 November 2017 during Friday night’s Gogglebox. In the build-up viewers will see bespoke 10-second teasers across Channel 4’s schedule featuring carrots, crafted in the shape of the iconic Channel 4 blocks, being eaten by a reindeer. Special edition carrot stick packaging will also be available in restaurants.

Credits:
 

 

 

 

Chief Creative Officer: Chaka Sobhani
Creative Director: Pete Heyes & Daniel Evans
Creatives: Mark Franklin & Rob Tenconi
Account Directors: (BAD) Sam Houlston, (AD) Steve Halliday, (SAM) Felicity Davies, (AM) Amy Love, (AM) Gracie Smith
Project Manager/Digital Producer: Sarah Ioannou
Agency Producer: Graeme Light
Director/ Production Co: James Rouse / Outsider
Producer: Benji Howell
Editor: Art Jones
Post Production: Louise Unwin - producer; Jean Clément Soret – Telecine; Paul Wilmot – VFX Supervisor at MPC
Sound Design: Sam Robson at 750mph
DoP: Christophe Beaucarne
Production Company: MPC Creative
Creative Director, MPC Creative: Pete Conolly
Producer, MPC Creative: Sinead Catney
Project Manager: Carl Ellis Coward
Executive Producer, MPC Creative: Dan Phillips
Lead Developer, MPC Creative: Dan Lewis
Media Agency: OMD
Comms Planning: (BD) Kathryn Howcroft, (AD) Lucy Johnson, (AM) Katie Griffiths
Partnerships Team: Emma Parrett, Stephen Berti
Investment Management: Paul Milsom, Alex Neary
Agency: DGLB
DOP: Matt Fox
Offline / Grade / Post: Envy Post Production
Audio: Rich Martin at Envy Post Production
Reindeers: Cracker & Tinkabelle

Tags: UK, McDonald's, leo burnett, Reindeer Ready, Christmas

 

McDonald's #ReindeerReady

 

 

 

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J. Walter Thompson London: Girlguiding 'Know Your Place'

Agency: J. Walter Thompson London

Client: Girlguiding

Date: November 2017

The new campaign by J. Walter Thompson London for Girlguiding has flipped the once demeaning phrase ‘Know Your Place’ to become an empowering message with the aim of inspiring more volunteers to sign up and help the charity empower the next generation of young women.

Currently, there are over 70,000 girls and young women across the UK unable to access the huge range of activities that Girlguiding offers, as they wait for more volunteers to sign up. The campaign aims to recruit more volunteers to help meet the overwhelming demand.

The campaign, J. Walter Thompson London’s first work with Girlguiding, includes a hero online film, posters, a dedicated campaign landing page and website updates, video ads across Twitter and Facebook, a media partnership, and an engagement programme for existing volunteers.

The film begins with arresting, close-up shots of young women’s faces with the voiceover 'I Know My Place', intended to sound like a derogatory statement. However, as the film unfolds it reveals that all the women are taking part in Girlguiding activities, from paddle boarding to science experiments, all designed to empower young women.

The social activity will work alongside a media partnership with The Pool that will continue to engage the target audience on how and why Girlguiding is so important.

The social ads run concurrently to an existing volunteer engagement programme. Girlguiding are encouraging volunteers to promote the campaign within their communities via posters, leaflets and local press. Volunteers are also featured in the campaign film and photography, and have been given regular campaign updates and behind the scenes materials through social media, magazines, and emails.

Credits:
 

 

 

 

Credits List

Project name: Girlguiding volunteer recruitment

Client and Job Title: Girlguiding – Know Your Place

Brief: Create a campaign to recruit an additional 1,000 volunteers to Girlguiding

Creative agency: J. Walter Thompson London

Executive Creative Director: Lucas Peon

Creative Director: Chermine Assadian

Creative: Katia Schutz and Stefan Foster

Agency TV Producer: Rosanna Lawson

Planners (creative agency): Lucy Moody and Salome Vanleuven

Business Director: Emma Howarth

Board Account Director: Sam Brooks

Account Director: Emma Bass

Creative Producer: Romana Kit

Media Consultant: James Schad (We Grow Startups)

Director: Raine Allen Miller

Production Company (Film): Somesuch

Prod Co Producer: Tarquin Glass

Editor: Matt Newman @ Hogarth @ Grey London

Sound: George Castle @ Grand Central

Colourist: Jack McGinty @ Time Based Arts

Production Company (Stills): Lemonade

Photographer: Yann Stofer

Tags: UK, web design, digital, advertising, website, Graphic Design, Branding, Digital / social media, Social Media, Online Advertising, Online Video

 

I Know My Place

 

 

 

 

 

 

 

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Creature: Photobox 'Photobox Gold'

Agency: Creature

Client: Photobox

Date: November 2017

Creature has launched Photobox’s first brand campaign for the UK and French markets.

The brief was to create an ad expressing the Photobox belief that photos are things to be cherished - and not buried in the depths of phones never reaching their full potential.

The idea – ‘Photobox Gold'– sees different people or characters trying everything they can to make it into a Photobox Photo Book - the absolute ‘gold’ standard for photos.

The film will be supported with social and digital activity across the campaign period.

Credits:
 

Tags: Europe, creature, Digital Advertising, Digital Media

 

Photobox - Photobox Gold

 

 

 

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VCCP: Cobra 'Cobra Foodie World Tour'

Agency: VCCP

Client: Cobra

Date: November 2017

As part of Cobra’s ‘Brewed Smooth for All Food’ campaign created by VCCP, the beer brand is setting off on a worldwide road trip to demonstrate how Cobra is the perfect partner for all food. Celebrated in a new advertising campaign launching on 10 November in cinema and online, the Cobra Food Truck will travel the world to visit a diverse range of restaurants and meet world renowned chefs who will feature in the new ads.

During the first leg, which has just taken place in New York, the adverts show Cobra teaming up with British model Jack Guinness and native New York chef Camille Becerra. The duo travel the city, famed for its diverse street food and restaurant scene and try out first-hand how well Cobra’s smooth and complex recipe goes with a wide array of food.

The advertising campaign will run in cinemas nationwide, as well as digital and social platforms this year. It will extend on to video on demand and outdoor advertising billboards 2018, as the gastronomic journey around the city continues.

Credits:
 

 

 

Head of World Beers – Rob Hollis
Brand Manager – Helen Jones
Assistant Brand Manager – Soeli Bonham
Production Company – Somesuch
Director: George Belfield
Producer: Tarquin Glass
Executive Creative Director – Mark Orbine
TV Producer – Carly Parris
Associate Creative Directors – Paul Kocur & Jermaine Hillman
Group Account Director – Jane Aitchison
Account Director – Sam Downing
Account Manager – Annabel Singer
Head of Creative Production – Julia Arenson
Editing house: Big Chop
Editor: Matthew Felstead / Shaun Gardiner
Post Producer: Ben Spalding @ Big Buoy
Sound: Sam Ashwell @ 750 MPH
Planning Director – Christine Asbury
Media - Zenith

Tags: UK, film, Food & Drink, alcohol, adventure, advertising

 

Cobra Foodie World Tour

 

 

 

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Above + Beyond : Betway 'Temple'

Agency: Above + Beyond

Client: Betway

Date: October 2017

Betway has taken on Indiana Jones in the latest of its classic movie spoofs. We watch a pair of explorers make their way through a Temple of Doom, while one is distracted from the looming horrors by keeping an eye on his latest bet.

The soundtrack is somewhat overpowering, but the design is great and the film makes a worthy addition to Betway’s ongoing series – particularly the implied brutality of the final shot.

Credits:
 

 

 

Creative: Above+Beyond

Director/ Production Co: Hanna Maria Heidrich, Believe Media

DoP: Tim Maurice-Jones

Executive Producer: James Covill, Believe Media

Editor: Mischa Meyer

Post Production: Russ Shaw, Nice Biscuits

Sound Design: James Lyme, Scramble Soho

Music Publisher: Scuta Salamanca, Soviet Science

Music Supervisor - Scuta Salamanca, Soviet Science.

Music Composition - Soviet Science

Set Designer: Marketa Korinkova

Photographer: Marco Mori, Horton Stephens

Media planning/buying: Starcom Mediavest

Tags: UK, advertising

 

Betway - Temple

 

 

 

 

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The winner of this week's creative work of the week in Asia Pacific is Skechers Singapore, which used a holographic display to promote its new footwear collection, the Skechers DLT-A at Dhoby Ghaut Station on the North East Line (NEL) in Singapore.

The campaign, which was created by Moove Media, uses a three-dimensional (3D) shoe donned by brand ambassador South Korean hip-hop rapper Zico and also features two wallscapes, measuring 9.8m by 4.2m and 1.6m by 13.6m at the station.

The murals are also on display at Clarke Quay, Sengkang, Serangoon and HarbourFront stations on the NEL.