The Drum - Creative Works

Premium:

Welcome to The Drum's US Creative Works.

As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'

To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, October 5.

To submit work for future publication, contact Minda Smiley.

Droga5: Pizza Hut 'No One Out Pizzas the Hut'

Agency: Droga5

Client: Pizza Hut

Date: September 2016

After winning Pizza Hut’s business earlier this year, Droga5 has launched its first campaign for the 58-year-old chain that’s become known for greasy concoctions like its Hot Dog Bites Pizza. The brand’s latest campaign, which is running under the new tagline ‘No One Out Pizzas the Hut,’ is for the chain’s Grilled Cheese Stuffed Crust Pizza, which became available earlier this week. In the ads, random Pizza Hut “bragspeople” shamelessly plug the chain so its employees don’t have to. In one spot, a homesick alien that has been stuck on Earth for years says that “Pizza Hut makes the best pizza in the entire universe, but they won’t tell you that.” He then goes onto compliment the many facets of planet Earth – including its “oceans that are not filled with lava” and “crimes that are not punishable by being crushed” – before once again praising Pizza Hut for creating pizza that is “astounding, even by the standards of the infinite.” Another ad features a “bragsperson” who recently survived a near-death experience yet is still determined to try the Grilled Cheese Stuffed Crust Pizza.

Credits:

Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Group Creative Director: Scott Bell
Creative Directors: Jillian Goger, Matthew Swinburne
Copywriters: Conor Dooley, Craig Gerringer, Eric Johnson
Art Director: Conner Tobiason
Design Director: Rich Greco
Design Director: Devin Croda
Junior Designer: Jessica Trombatore
Chief Creation Officer: Sally-Ann Dale
Executive Broadcast Producer: Bryan Litman
Senior Broadcast Producer: Rebecca Wilmer
Associate Broadcast Producer: Jamil McGinnis
Dir. of Integrated Production Business Affairs: Dianne Richter
Integrated Production Business Manager: Bryan Cosgrove
Music Supervisor: Ryan Barkan
Music Supervisor: Mike Ladman
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Ramon Jimenez
Strategy Director: Ben Brown
Group Communications Strategist: Brian Nguyen
Senior Communications Strategist: Samantha Sutantio
Strategist: PJ Mongell
Data Strategy Director: Lily Ng
Data Strategist: Christina Fieni
Executive Group Director: Brett Edgar
Account Director: Megan Gokey
Account Manager: Lucie Kittel
Associate Account Manager: Jake Thelen
Project Manager : Andrea Verenes
Production Company (Live Action): Arts & Sciences
Director: Adam & Dave
DOP: Toby Irwin
Executive Producer: Marc Marrie
Managing Director: Mal Ward
Head of Production: Christa Skotland
Producer: Pat Harris
Production Company (Tabletop): Woodshop
Director: Trevor Shepard
Executive Producer: Sam Swisher
Producer: Dan Marcus
Editorial: Arcade Editorial
Editor: Greg Scruton
Assistant Editor: Fernando Raigoza Jr.
Executive Producer: Sila Soyer
Producer: Alexa Atkin
Post Production: MPC
Executive Producer, VFX: Camilla De Biaggi
Executive Producer, Color: Dani Zeitlin
Senior Producer: Elissa Norman
Music (The Homesick Alien): Pulse Music
Executive Producer: Dan Kuby
Composers: Danny Bensi and Saunder Jurriaans
Music: (A Near Death Experience): APM Music
Sound: Sonic Union
Mixer: Paul Weiss
Producer: Pat Sullivan

Tags: North America, pizza hut, droga5

Pereira & O’Dell: Ignite National 'We All Belong Here'

Agency: Pereira & O’Dell

Client: Ignite National

Date: September 2016

Even as Hillary Clinton makes history by being the first woman to lead a major political party’s presidential ticket, women still have a long way to go when it comes to running for office. In fact, women only hold 22 per cent of elected positions despite making up more than half of the US population, according to political organization Ignite National. To try and change this, Ignite National – a group that works to encourage young women to run for office – has created a public service announcement to drive home its point that society plays a big role in shaping how girls view themselves and their capabilities. In the PSA, a young girl standing next to a teddy bear gives a mock stump speech while a boy holds up an American flag behind her. In her speech, she discusses how she won’t want to be president anymore by the time she’s 13 years old since by that point, too many people will have told her that’s she’s “bossy” and will instead encourage her to “be a good girl.” The campaign, which was created by Pereira & O’Dell and directed by Meena Singh, was created in partnership with Amy Poehler’s Smart Girls platform. According to Pereira & O’Dell, Smart Girls is serving as the main media support for the campaign.

Credits:

Chief Creative Officer: PJ Pereira
Co-Executive Creative Director: Robert Lambrechts
Co-Executive Creative Director: Jason Apaliski
Associate Creative Director/Copywriter: Katie Brinkworth
Associate Creative Director/Art Director: Brett Beaty
VP Production: Jeff Ferro
Integrated Producer: Elisa Moore
Staff Editor: Marco Svizzero
Account Director: Mona Gonzalez
Senior Project Manager: Lindsey Anderson
Director of Business Affairs: Russ Nadler
Creatives: Jonathan Woytek, Elaine Cox, Leila Moussaoui, Sara Uhelski
Production Co: Legendary
Director: Meena Singh
VFX: Ntropic
Sound: Beacon Street Studios

Tags: United States, Pereira & O’Dell, Ignite National

72andSunny: Xfinity 'Kevin Hart's Jacket'

Agency: 72andSunny

Client: Xfinity

Date: September 2016

Ahead of the premiere of Kevin Hart’s upcoming movie What Now?, which documents a stand-up routine that he performed at Philadelphia’s Lincoln Financial Field last summer, the comedian has linked up with Comcast to promote the film by letting anyone with an Xfinity X1 voice control remote “unlock” a collection of his content by simply ask the question “what now?” In a spot created by 72andSunny’s New York office, Hart plugs the new voice command while sitting in his living room with his wife Eniko Parris. In the commercial, Hart reveals to his wife that he wore her mother’s leather jacket during the filming of What Now?, which is set to hit theaters on Oct. 14. The spot will air from Sept. 26 through Oct. 17 on channels including ESPN, MTV, BET, Adult Swim and VH1. According to Xfinity, users who say “what now?” into the remote will be able to access Kevin Hart movies, extended clips, the What Now? Trailer, behind-the-scenes content and a “special welcome message” from the comedian himself. The company also said there are a few Easter egg voice controls that will make Hart talk back to viewers if they say the right search.

Credits:

Tags: United States, 72andSunny, Xfinity

Walrus: Effies 'It's Effie Season'

Agency: Walrus

Client: Effies

Date: September 2016

In a clever pro bono campaign created by Walrus for the Effies, agency staffers are shown desperately trying to embellish their case studies to make their work look extra impressive for awards judges - even if it does mean fudging some numbers or exaggerating a few data points.

Credits:

Chief Creative Officer: Deacon Webster
Art Director: Evan Vosburgh
Head of Integrated Production: Valerie Hope
Production Company: Whiteboard Pictures
Producer: Jonathan Yaniv
Director: Jacob Sillman
First Assistant Director: Nadia Fedchin
Director of Photography: Christopher Parente
First Assistant Camera: Cameron Femino
Gaffer: Forest Erwin
Grip: Justin Chen
Sound Mixer: Chris Scott
Art Director: Cory Nicholas
Hair & Makeup: Lani Barry
Production Assistant: Liz Bendelac
Production Assistant: Megan Brittan
Production Assistant: Mark Stepanov
Casting: Whiteboard Pictures
Actors: Anthony Michael Lopez, Rikki-Lee Millbank, Marc Levasseur, Morné Vogel, Carmen Mendoza, Andrew Colford, Mike Holt
Voiceover Artist: Kevin Cummings
Voiceover Casting: Carrie Faverty, The Sound Lounge
Locations donated by: Red Fuse Communications and The Sound Lounge

Tags: United States, walrus, Effies

Deutsch: Green Giant 'The Giant Awakens'

Agency: Deutsch

Client: Green Giant

Date: September 2016

After winning the account earlier this year, Deutsch has rolled out its first work for canned and frozen vegetable brand Green Giant. In a one-minute teaser-style spot, people all across the country are shown spotting the brand's longtime mascot, the Green Giant - but viewers never catch a glimpse of him. The film ends with the message, '#The Giant Awakens, And He's Got Big Things In Store.' According to Deutsch, this is the agency's "first step in reinventing the Green Giant for a modern audience and making him just as culturally relevant to Americans now as he was in his glory days." The ad was directed by commercial and music video director Patrick Daughters.

Credits:

Tags: United States, Green Giant, Deutsch

Saatchi & Saatchi New York: Tecate 'The Wall'

Agency: Saatchi & Saatchi New York

Client: Tecate

Date: September 2016

During the presidential debate on Sept. 26, Heineken-owned Mexican beer brand Tecate mocked Donald Trump's 'wall' by airing a spot that featured a wall of its own - one that's three feet tall, making it perfect for friends to rest their beers on while relaxing and having fun. "This wall might be small, but it's going to be a huge," a voiceover says in the ad. The national commercial - which debuted on Fox News, Univision and Telemundo during the presidential debate - was "filmed just outside the border town of Tecate, Mexico, where the Mexican beer originated and gets its namesake from," according to the brand. In a statement, Tecate's vice president Felix Palau said that the spot acknowledges an ongoing conversation and raises a glass to "beer's uncanny ability to bring people together in a positive way."

Credits:

Tags: United States, Tecate, saatchi & saatchi new york

Iris: Reebok 'Hunters Unite'

Agency: Iris

Client: Reebok

Date: September 2016

Reebok has released the third and final installment of its 'Hunt Greatness' campaign starring NFL player JJ Watt. The one-minute film "follows the path of Watt and a range of others joining the call as they pursue their own version of Greatness," according to Iris, the agency behind the campaign.

Credits:

Executive Creative Director: Simon Candy
Associate Creative Director: Lexi Corn
Senior Art Director: Santi Saucedo
Jr. Copywriter: Kellie Dickinson
Senior Producer: Laura Davis
Account Director: Dan McGuire
Sr. Account Executive: Jarrette White
Director: A Common Future
Simon Reichel
Unit 9: Production Studio
Executive Producer: Michelle Craig
Producer: Luca De Laurentiis
Producer: Cindy Lu
Post-Production: North Creative
Editor: Parker Davidson
Producer: Kristen Walter

Tags: United States, Iris, reebok

RPA: Kids' Cancer Research Foundation 'Signs'

Agency: RPA

Client: Kids' Cancer Research Foundation

Date: September 2016

RPA created a PSA for the Kids' Cancer Research Foundation to help the organization spread its message during Childhood Cancer Awareness Month in September. The PSA features children playing in a park who all have signs that read "I have cancer." However, the children all end up crossing out the word "have" on their signs and replace it with words like "had,""beat" and "kicked." According to RPA, the goal of the campaign is to "expand support and raise money" by showing viewers that cancer treatments can, in fact, work.

Credits:

President, CEO: Bill Hagelstein
EVP, CCO: Joe Baratelli
SVP, Chief Production Officer: Gary Paticoff
Creative Director/Copywriter: Dan Roberts
Associate Creative Director/Art: Bang Pham
Account Manager/Producer: Alyse Zigman
Producer: Elijah Jones
Production Company: Bo’s House of Visual Arts
Director: Dan Roberts
Director of Photography: Zach Osterhout
Producer: Alex Johnson
Editorial Company: Bo’s House of Visual Arts
Post Producer: Alex Johnson
Post Producer: Eddie Granado
Editor: Emelie Claxton

Tags: United States, RPA, Kids' Cancer Research Foundation

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Premium:

Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.

We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 3 October.

For project information, credits and more hover over the 'i' icon or expand to full screen.

To submit work for future publication contact Gillian West.

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

We are Pi: Wrangler 'More Than A Bum'

Agency: We are Pi

Client: Wrangler

Date: September 2016

Today sees the launch of #MoreThanABum, the new European campaign from Wrangler, starring Grammy award winner Kimbra and a range of inspirational female ambassadors from different walks of life. The campaign also features Olympic volleyball player, Francesca Piccinini, dancer and choreographer Nikeata Thompson, and transgender activist Paris Lees.

#MoreThanABum marks the launch of a new denim range called “Body Bespoke”, which breaks the rules and redefines the design process of women’s jeans by going against the fashion industry norm of using model proportions as the base for designs.

Ideas agency WE ARE Pi was challenged with creating a launch moment that would tap into cultural conversations about gender in a positive way, as well as going beyond a traditional approach to advertising women’s fashion, and denim in particular. A female-led team of creatives and strategists at the agency worked closely with Wrangler in order to create this rallying cry against female stereotyping.

The result is Ain’t About What’s Behind Me, a bespoke song composed by Kimbra, including samples of women saying the word ‘Bum’, available now on all Kimbra’s and Wrangler’s social channels. The simple, yet bold, message of the campaign is that it’s time to enact a change in the cultural conversation, away from simply aesthetics and towards a deeper understanding of achievement and aspiration.

A short film sees Kimbra speaking with four inspiring Body Bespoke ambassadors about being more than a bum. Italian volleyball player, Olympian and gold medalist Francesca Piccinini, British columnist and transgender activist Paris Lees, Polish music journalist and radio presenter Gabriela Drzewiecka, and British-German dancer and choreographer Nikeata Thompson all have in common a powerful standpoint they’re keen to make understood.

Credits:

Executive Creative Director: Rick Chant

Executive Creative Director: Barney Hobson

Creative Director: Nessim Higson

Creative Lead: Anne Fleming

Art Director: Kazimier Salemink

Additional Credits: Producer: Ekaterina Golovkina

Head of Strategy: Jessica Perri

Strategist: Andrea van den Bos

Managing Director: Alex Bennett Grant

Senior Account Executive: Vienna Hartley

Business Affairs: Barrie Williams

Project manager: Emma Valk

Wrangler: Marketing Director: Ilaria Pasquinelli

Creative Director: Sean Gormley

PR Manager: Nicole Nanikashvili

Retail & Trade Project Coordinator: Foske Lof

Lyrics & Music: Kimbra

Production Company: Mr. Frank

Director: Brett de Vos

D.O.P: Noel Schoolderman

First AD: Miguel Teixeira

Make-up & Hair: Aga Dobosz

Stylist: Richard Sloan

Teaser Film Editor: Brett de Vos

Teaser Film Grading: Amator

Main Film Editor: Sjoerd Dekker

Main Film Grading: De Grot

Tags: Europe

Adam & Eve: Volkswagen 'Mafia'

Agency: Adam & Eve

Client: Volkswagen

Date: September 2016

Volkswagen UK is launching a new campaign as it continues to promote its long-standing support of independent cinemas throughout the UK.

The series, created by adam&eveDDB, consists of three cinematic short films, each portraying classic Hollywood movie genres with a Volkswagen car taking a lead role.

The first in the funny trio is ‘Mafia’, directed by Nick Gordon of Somesuch. ‘Mafia’ sees a gangster’s plans foiled by his Volkswagen’s remote journey planner, learning the hard way that his Volkswagen is “Not made for Hollywood. But happy to support independent cinemas.”

It’s a step on from the previous “Made for real life, not the movies” campaign, continuing the observation that Volkswagen cars are perfect for the needs of everyday life, rather than the make-believe world of Hollywood movies, due to the smart technology they’re equipped with.

The campaign launches online on Friday 15 September with ‘Mafia’, and will also be showing in independent cinemas around the country. The following films ‘Finding Yourself’ and ‘Alien’ will be released in the coming months.

Credits:

Chief Creative Officer: Ben Priest

Executive Creative Directors: Ben Tollett, Richard Brim

Creative: Matt Gay & John Long

Additional Credits: Group Managing Director: Russell Hopson

Business Director: Mike Stern

Account Director: Matthew Harris

Account Manager: Josh Edwards

Agency Producer: Louise Richardson

Planner: Will Grundy

Media agency: Mediacom

Media planner: Dee Levison

Production company: Somesuch

Director: Nick Gordon

Producer: James Waters

Editor: Rick Russell @ Final Cut

Soundtrack name and composer: Volkswagen Independent Cinema Idents by Soundtree

Post-production: Swiss & Electric Theatre Collective

Audio post-production: Sam Ashwell @ 750mph

Exposure: UK Independent Cinemas

Tags: Europe

Ogilvy Paris: Rocky Mountain MS Center 'MS Thru a Child’s Eyes'

Agency: Ogilvy Paris

Client: Rocky Mountain MS Center

Date: September 2016

Ogilvy’s Kim Ball was a key note speaker at the Rocky Mountain MS Center and decided to share her daughter’s story of ‘MS Thru a Child’s Eyes’ at the organisation’s annual gala of 550+ caring individuals behind the Center's determination to improve the lives of those with MS and their families through Care, Education and Research.

“MS is a daily challenge (to have and to live with) but when you know that communities like the Rocky Mountain MS Center, friends and family are behind you all the way, you can't help but feel inspired by the love...every single day,” said Ball.

Credits:

Executive Creative Director: Susan Westre

Copywriter and Director: Nick Bakshi

Editor: Erin Bowser

Tags: Europe

Jaywing: Hull City of Culture 2017 'Everyone Back to Ours'

Agency: Jaywing

Client: Hull City of Culture 2017

Date: September 2016

Hull UK City of Culture 2017 has revealed the first season of its new programme of diverse and high profile events and projects to support its transformational year of culture in 2017. Following on from the Olympics and Paralympics, Commonwealth Games and the Tour de France in Yorkshire, Hull 2017 is the next major event in the nation’s cultural calendar.

In preparation for its year as UK City of Culture, a key part of the Hull story, Jaywing was responsible for bringing Hull’s cultural ambition for the year to life through the creation of a brand universe and assets for the Hull community to harness and own.

The latest stage in the creative communications surrounding the Hull 2017 campaign is designed to build momentum as Hull heads into a year of fantastic cultural events and experiences. Collaboratively, Jaywing and the Hull 2017 team have taken a distinctive approach to marketing, using big, bold and brave messaging throughout all marketing communications to portray the city’s spirit and persona, which research with local Hull residents revealed during the initial branding phase.

Supporting this, a campaign under the core message “Everyone Back to Ours. 1.1.17” spans outdoor, press and video advertising. Epiphany, Jaywing’s media and search specialist, and Alchemy Media have played a key part in the display media planning and buying online.

In addition to this, Jaywing is involved with a number of the corporate partners supporting the year, developing individual campaigns, allowing integrated messaging to be carried through volunteering and other partner brand activity.

Credits:

Tags: Europe

Edelman UK: Janssen 2015 'Make Blood Cancer Visible'

Agency: Edelman UK

Client: Janssen 2015

Date: September 2016

Over 900,000 people worldwide are diagnosed with blood cancer every year, but most people are unaware of these serious, often incurable diseases.

Because people don’t understand the disease or what the diagnosis means, blood cancer doesn’t get the attention it needs and is effectively invisible. This lack of awareness means that blood cancer is not prioritised by the EU and many national governments.

Edelman worked with Janssen to develop the‘Make Blood Cancer Visible’ campaign which encourages people to share their stories and experiences with blood cancer. The centre piece is a short film showing the internal emotional struggle many blood cancer patients go through.

Inspired by the story of a patient living with chronic lymphocytic leukaemia, and produced by Kode Media, the film visually portrays the internal and emotional struggle that many people who are diagnosed with blood cancer face. Shot in black and white on 16mm film, the film was overlaid with tones and textures to convey a visceral feel of the emotional and physical struggle and gain the audience’s understanding.

Credits:

Executive Creative Director: Bo Hellberg, Edelman

Creative Team: Stu Hallybone & James Woods, Edelman

Producer: Lucie Hackman

Additional Credits: Production Company: Kode Media

Director: Rollo Hollins

Producer: Jack Goodwin

Director of Photography: Tim Sidell

Casting Director: Maddy Hinton

Editing House: Cut & Run

Editor: Sally Cooper

Colouring House: Cheat

Colourist: Toby Tomkins

Audio House: Encore

Dubbing Mixer: Karl Mainzer

Tags: Europe

Bigballs Media: The Liberté Cup 'The Liberté Cup'

Agency: Bigballs Media

Client: The Liberté Cup

Date: September 2016

A global football fans network, has united with charity and media partners in a force of solidarity to support refugees.

The result is the The Liberté Cup, a football tournament for refugees in the Grande-Synthe camp.

Inspired by an idea from the award-winning creative duo Ary & Joe, and conceived by Copa90, the tournament is a partnership with charities Fuze Beyond Borders, The Worldwide Tribe, Utopia 56 and supported by Football Supporters Europe, FARE network and the Grande-Synthe Mairie. The campaign also took shape with the work of sports photographer Philip Haynes and art directors Julen Saenz & Alfons Valls.

The Liberté Cup is not political and it’s not asking to open borders. The aim is simple – to change the way refugees are viewed in the media and to move perceptions away from the ‘swarms’ talked about by politicians towards being viewed as people with their own skills and passions. The project has gained huge coverage ever since footballers like Lionel Messi and Bojan Krkic and basketball player Luol Deng talked about it on social media.

Held near the refugee camp at Grande-Synthe’s, Stade Jean Deconinck on 10th September 2016, the Liberté Cup involved eight teams, comprised of refugees and various refugee-supporting teams from across Europe. Bohemians FC, Clapton FC, Dulwich Hamlet FC, Les Degommeuses, Hackney Wick FC, FURD, and Freedom United FC all travelled far and wide to come and get involved. Supporters contributed with football shirts from their home teams to create a wash of football colour. The day was emotional with an epic penalty shoot out and FURD (Football Unites racism divides) scoring the winning goal.

A documentary, produced in partnership with ITV, is set to follow and planning for the next Liberté Cup is due to start in the coming months.

Credits:

Creatives: Joe Watson, Aryven Arasen, Gav Rowe

Art Directors / Designers: Alfons Valls, Julen saenz

Photographer: Phil Haynes

Producer: Emily Brancher

Additional input: Mark Black, Tobias Snall, Luke Patton, Gus Ocampo, Tom Parkes, Naoise boyle, Mariana Lobos, Ze Paz, Alex Meyer, Pablo Lozano, Borade Mirbilek, Emilie Chanteloup, MAlle Koido, Eric Beard.
Companies: Bigballs Media, 6pointer, Bullion Productions

Tags: Europe

TBWA\Paris, TBWA\Else: l'AND (DNA) 'The Little Critters Tale'

Agency: TBWA\Paris, TBWA\Else

Client: l'AND (DNA)

Date: September 2016

L'ADN (DNA in english) is a quarterly journal that decrypts the best in the field of innovation. Teams from TBWA\Paris and TBWA\Else examined the subject in order to provide an animated film that embodied their vision of the media.

For Brice Garçon, the General Manager of TBWA\Paris, this meant expressing an editorial line. "L'ADN deals with innovation on a societal level, which is an issue that concerns us as communicators, and which also directly affects our customers and the general public". But from among the constant stream of innovations splashed across our screens every day, it is important to be able to sort through them ... "That's the whole idea of the film, which promotes the idea that not all innovations are appropriate".

Credits:

Executive Creative Directors : Benjamin Marchal & Faustin Claverie

Copywriter: Vincent Pedrocchi

Additional Credits: AD : Cédric Moutaud

Agency Account Team : Brice Garçon, Morgane Lejeau

Client Team : Adrien de Blanzy, Béatrice Sutter

Production: TBWA\Else

CEO : Maxime Boiron

Producer: Cathy Pericone

Directors : Patrick Cassir & Christine Shin

Illustrators : Les jeanClode

Post Producer: Mélanie Bernard

Animators : Christine Shin, Olivier Lescot and Boris Belghiti

FX : Guillaume Degroote

3D Designer : Valentin Gault

Compositing : Bastien Malmanche, Jonathan Bignon and Sebastien Moiscecot

Edit: Quentin Collombet

Sound Production: TBWA \Else

Head Of Sound and Music : Olivier Lefebvre

Sound AD : Philippe Mineur

Sound Director : Fabrice Pouvreau

Sound Engineer and Sound Designer: Alexis Venot
Title: Flex_spread Your Wings@

Song Writer: Paul-étienne Côté & François-pierre Lue

Les Productions Circonflex Inc (Montréal) For \else

Tags: Europe

Fuel Lisboa: Queer Lisboa 'Welcome'

Agency: Fuel Lisboa

Client: Queer Lisboa

Date: September 2016

LGBT cinema festival Queer Lisboa and Fuel Lisboa had been responsible for Queer's campaigns since 2010, the duo’s latest spot looks to welcome fans from around the world to the event.

Credits:

Creative Director: Marcelo Lourenço / Pedro Bexiga

Copywriter: Marcelo Lourenço

Art Director: Gabriel Mendes / Pedro Bexiga

Additional Credits: Head Of Production: Pedro Silva

Tv Producer: Vasco Pamplona

Production Company: Krypton

Director: Fred Oliveira

Assistant Director: Sérgio Matos

Dop: Pablo Hernandez

Executive Director: Ricardo Estevão / João Vilela

Production Director: Alexandra Ribeiro

Production Assistant: Neia Oliveira

Production Chief: Joana Synek

Set Art Director: Rui Pina

Styling: Isabel Quadros

Sound: Indigo

Approved By: João Ferreira / Cristian Rodriguez

Tags: Europe

M&C Saatchi: Ageas 'Back Me Up'

Agency: M&C Saatchi

Client: Ageas

Date: September 2016

For too long insurance has just been for conservative old people. But with Ageas' new insurance app Back Me Up (designed for young people) the brand wanted to flip that on its head and make insurance something for people who live their lives like nothing can go wrong - whether that's taking a selfie with a Cobra or flying a drone into a meeting to wish your girlfriend good luck.

Credits:

Executive Creative Director: Justin Tindall

Creative Director: Sam Ball

Copywriter: Alan Jones

Art Director: Angelo An

Director: Chris Palmer (Gorgeous)

Additional Credits: Tom Bazeley, Jasper Hunter, Kat Maidment

Tags: Europe

WPP Team Huawei : Huawei '#DefyExpectations'

Agency: WPP Team Huawei

Client: Huawei

Date: September 2016

Huawei Smartphones #DefyExpectations just like the people who choose Huawei

#DefyExpectations is more than an ad slogan. It’s a mindset. It says that if we’re going to achieve greatness, we’ll undoubtedly need to silence some doubters. It’s with this simple rallying cry that Huawei and WPP Team Huawei aim to support the global launch of Huawei’s latest smartphones – the Nova and Nova Plus.

Cinematically told with an attitude of defiance, Huawei’s latest film, ‘The Gift’, beautifully illustrates the story of a young boy’s determination to #DefyExpectations. Listening to no one, believing only in himself, the hero deftly uses the new Huawei Nova to help him achieve unexpected heights.

Shot in Madrid, Spain, the film was directed by burgeoning talents Salomon Ligthelm and Kevan Funk of Gang Films. Salomon was the recent recipient two golds at Cannes Young Director’s Awards, while Kevan’s first feature film premiered at Toronto International Film Festival (TIFF) in September.

Having risen from relative obscurity in the last 5 years to become the third largest player in the global smartphone market, Huawei is no stranger to defying expectations. The company hopes that the message will penetrate to consumers, who often default to the status quo, big 2 smartphone brands.

Credits:

Executive Creative Director: Susan Westre

Copywriter:  Nick Bakshi

Art Director: Erika Reyes

Additional Credits: Producer: Jane Bessey

Strategic Planner: David Hofmeyr

Production Company: Gang Films

Directors: Variable at Gang Films

Post Production Company: Digital District

Editor: Gang Films

Sound: O'Bahamas

Music: Wake the Town

Tags: Europe

Purple Creative Design: Glenfiddich 'Experimental Series'

Agency: Purple Creative Design

Client: Glenfiddich

Date: September 2016

Purple Creative has designed a visual identity for the Glenfiddich Experimental Series, a new range of ‘game-changing’ Glenfiddich whiskies borne of experimentation and collaboration.

“The Experimental Series represents a new chapter within the wider Glenfiddich visual identity that we originally created in 2014; one where we have permission to express its maverick DNA" says Gary Westlake, founding partner and creative director of Purple Creative.

"The identity represents a visual narrative of each experiment – graphically capturing the authentic journey from light bulb moment to final product – which will naturally change with every experiment. The visuals are a wonderful story-telling mixture of portraits, signatures, tasting notes, hand-lettering, photography, scientific equations, technical drawings, diagrams and key messages. We hope it’s beautifully eye-catching and expresses the diverse personalities behind each experiment."

To help capture the experimental stories and character, Purple commissioned Alison Carmichael to write key expressions in a fluid and spontaneous way.

Carmichael notes: "The thumbprint was made by creating a template of a real thumbprint, set loosely with holding place typography to make sure that the copy all fitted in without any gaps. Then I traced the shapes with different styles of handwriting to represent the twenty whisky collaborators and pieced it back together on screen like a puzzle. The artwork was around a metre squared.”

Credits:

Purple: Founding Partner and Creative Director: Gary Westlake
Designer: Shang Dat-Tang
Designer: Olga Frolova
Designer: Lyndsey Ellis
Head of Copy: Jamie Fleming
Project Manager: Lucy Sutton
Collaborators: Illustrators: Silke Werzinger and Demon Studio
Hand-lettering artist: Alison Carmichael
Photographer: Jo Hanley

Tags: Europe

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The New York Bakery company has called on the help of two familiar floppy-haired politicians for its fresh 'Speak Cheesy' campaign to promote its cheese-flavoured snacks.

The tongue-in-cheek ad has clearly gone down well with readers of The Drum's Creative Department who named the multi-media push Creative Work of the Week.

One of the pre-roll executions of the campaign depicts a phone conversation between 'Borisy' and 'Trumpsy' who speak to each other in cheesy language from across the Atlantic.

The animation feature voiceovers from impressionists John Culshaw and Lewis Macleod, and was created by Now creative Director Harv Bains, writer Juliet Kent and art director Clinton Harding.

You can watch the video in full by clicking on the image below.

Now: New York Bakery Company 'Speak Cheesy'

Agency: Now

Client: New York Bakery Company

Date: September 2016

The New York Bakery company is launching a new Cheese Bagel, with a multi-media campaign created by Now. The campaign idea is to create a new language playing off the word cheesy - #SpeakCheesy. The media includes press, content, OOH, social media, and display.

Credits:

Executive Creative Director: Remco Graham
Creative Director: Harv Bains
Creative Team: Clint Harding and Juliet Kent
Head of Film & Content: Jeremy Muthana
Account Director: Jack Howker
Account Manager: Katy Stanage
Planner: Michael McCourt
Animation: Jelly London
Production Company: Jelly London
New York Bakery Company: Marketing Director: Tim Barkey

Tags: UK

To vote for next week's Creative Work of the Week visit our latest round-up. You can also keep up to date with the latest design, advertising and creative work from around the globe on our Creative Works homepage.

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To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, October 12.

To submit work for future publication, contact Minda Smiley.

Goodby Silverstein & Partners: Doritos 'No Choice'

Agency: Goodby Silverstein & Partners

Client: Doritos

Date: October 2016

Doritos is saying "no soup for you" to anyone who hasn't registered to vote yet. The brand has partnered with nonprofit Rock the Vote to bring vending machines full of Nacho Cheese and Cool Ranch Doritos to college campuses, but those who haven't registered to vote yet won't be getting the Dorito flavor of their choice. When students go up to the vending machine to buy some chips, they're asked whether or not they are registered to vote. Those who push the "no" button aren't given their choice of Nacho Cheese or Cool Ranch - instead, they receive a silver bag full of chips that pack "no taste" and "no crunch." According to Doritos, the limited-edition bag was created for those who haven't registered vote to yet to illustrate the point that "if you don't make a choice, you don't get a choice." Since 62 percent of those ages 18-24 didn't turn out to the polls in 2012, according to the US Census Bureau, both Doritos and Rock the Vote are hoping that the brand's stunt will encourage young people to "make the boldest choice" and register to vote.

Credits:

Tags: United States, GS&P, Doritos

Blackjet: Good Shepherd Ministries '#FastTurkey'

Agency: Blackjet

Client: Good Shepherd Ministries

Date: October 2016

Ahead of Canada's Thanksgiving on Oct. 10, Toronto-based creative shop Blackjet is helping charity Good Shepherd feed the city's homeless by encouraging people to skip out on buying lunch on Oct. 7 and donate the money instead. Called the #FastTurkey Challenge, the social media-driven campaign is asking people to share their support on social media and challenge their friends to take part in the fast as well. In three short videos, growling stomachs are shown forgoing their lunch to support the cause.

Credits:

Tags: Canada, Blackjet, Good Shepherd Ministries

Grey New York: Downy 'Unstopables'

Agency: Grey New York

Client: Downy

Date: October 2016

Unbreakable Kimmy Schmidt star Titus Burgess is starring in a campaign for Downy to promote the brand's 'Unstopables' in-wash scent boosters. Created by Grey New York, the funny videos feature Burgess clad in a purple bowtie, polka dot shirt and patterned jacket as he explains how the Unstopables scent "lasts up to twelve weeks, which feels almost as long as those online ads that don't have a skip button." The videos will run on digital and social channels this winter.

Credits:

Chief Creative Officer, Grey New York: Andreas Dahlqvist
Executive Creative Director, Grey New York: Lisa Topol
Executive Creative Director, Grey New York: Derek Barnes
ACD/Art Director, Grey New York: Katie Jensen
ACD/Copywriter, Grey New York: Ani Munoz
Strategy Director, Grey New York: Justine Feron
Strategist, Grey New York: Toni Dawkins
EVP/Global Account Director, Grey New York: Caroline Winterton
SVP/Global Account Director, Grey New York: Stephanie O'Donnell
VP/Account Director, Grey New York: Kelly Norris
Account Executive, Grey New York: David Slifer
Assistant Account Executive, Grey New York, Alana Goldstein
Production Company: Townhouse
Townhouse President: Bennett McCarroll
Townhouse Head of Integrated Production: James McPherson
Townhouse Exec. Integrated Producer: Stacy Towle
Townhouse VP Integrated Producer: Angela Ong
Townhouse Music Producer: David Lapinsky
Production Company: Gravy Films
Executive Producer: Brent Stroller
Director: Cameron Harris
Director of Photography: German Lammers
Foreign Production Company: StoryWeProduce
Editor : Lindsey Houston, Townhouse Studios
Music/Sound Design: Audio Network & Extreme Reach
Principal Talent: Tituss Burgess, Carolina Bolina

Tags: United States, Unstopables, Grey New York

David&Goliath: Jack in the Box 'Gamer'

Agency: David&Goliath

Client: Jack in the Box

Date: October 2016

Restaurant delivery app DoorDash has teamed up with Jack in the Box to deliver the fast food chain's grub to anyone living in the San Francisco Bay Area. With delivering lasting until three in the morning, the tie-up will "make it easier than ever for Jack in the Box fans and night owls to satisfy their cravings all day long and into the night," according to Jack in the Box. To kick off its partnership with the app, Jack in the Box is launching a TV ad this fall, which marks DoorDash's first commercial.

Credits:

Tags: United States, David&Goliath, jack in the box

Droga5: Google 'Life by You, Phone by Google'

Agency: Droga5

Client: Google

Date: October 2016

Undeterred by what could be considered the huge failure of Amazon’s ill-fated 2014 foray into the phone business, Google is stepping up to the plate with its own version, Pixel, and a no-holds-barred campaign from Droga5 meant to push the device as the next big thing — and perhaps steal a bit of the iPhone 7’s thunder. Calling it a “huge integrated campaign,” Droga5 said it tapped into Google's “most iconic visual asset” — the search bar — to launch Pixel.

Credits:

Production Company (film/OLV): Anonymous Content
Production Company (film/OLV): Epoch Films
Production Company (film/OLV): The Director’s Bureau
Production Company (Print/OOH): D & V Management
Production Company (Digital/Social): Kiss & Kill
Editorial: Rock, Paper, Scissors
Post Production: Moving Picture Company
Sound: Sonic Union

Tags: United States, Google, droga5

Young & Laramore: 'Champagne Velvet Reborn'

Agency: Young & Laramore

Client:

Date: October 2016

Indiana-based Young & Laramore has redesigned and repositioned Upland Brewing Company's Champagne Velvet beer, which was first brewed in 1902 and revived in 2013. According to the agency, the new design and campaign was "based on the aesthetic of a 1940’s Champagne Velvet can, a tribute to a time that was the peak of the brand’s popularity when it was a mainstay for numerous drinkers."

Credits:

Executive Creative Director: Carolyn Hadlock
Creative Director: Bryan Judkins
Associate Creative Director / Writer: Scott King
Associate Design Director / Designer: Zac Neulieb
Chief Strategy Officer / President: Tom Denari
Account Director / VP: Nick Prihoda
Account Manager: Sarah Davis
Photographers: Emmanuel Rosario, HEX

Tags: United States, Champagne Velvet, Young & Laramore

Havas New York: TD Ameritrade 'Andrew Luck’s Greatest Returns'

Agency: Havas New York

Client: TD Ameritrade

Date: October 2016

Indianapolis Colts quarterback Andrew Luck is starring in TD Ameritrade's 'NFL's Greatest Returns' campaign, which is running through the end of football season on some of game day's biggest networks. Created in partnership with Havas New York, a 30-second TV spot shows "all the ways he is invested in the game," according to the agency.

Credits:

Chief Creative Officer of the Americas: Toygar Bazarkaya
Executive Creative Director: Keith Scott
Executive Creative Director: Paul Johnson
Creative Director: Jon Vall
Creative Director: Christian Beckett
Creative Director: Kyle McDonald
Associate Creative Director: Kristine Salm
Associate Creative Director: Ashley Crandall
Global Chief Content Officer: Vin Farrell
Head of Content, North America: Sylvain Tron
Executive Producer: Arlene Steinwald
Junior Producer: Wendy Luong
Managing Director: Joe Maglio
Group Account Director: Casey Ritts
Management Supervisor: Mike Bongiovanni
Account Executive: Shayna Brant

Tags: United States, Havas New York, TD Ameritrade

The Gate | New York: Garanimals 'Juice,''Crowd,''Forklift,' and 'Stampede'

Agency: The Gate | New York

Client: Garanimals

Date: October 2016

Kids clothing brand Garanimals has launched a campaign in partnership with The Gate | New York called 'Big on cute. Small on price' targeted towards millennial moms and dads. In the humorous ads, moms are shown going to great lengths to get their hands on some Garanimals clothes.

Credits:

Chief Creative Officer/Copywriter: David Bernstein
Associate Creative Director/Art Director: Elinor Beltrone
Producer: Bob Shriber
Group Account Director: Natalie Kuss
Account Supervisor: Madeline LaRocca
Production company: JOJX
Director: Amit Mehta
Exec producer: Joe Care, Jackson Morton
Producer: Chris Gallagher
Editorial Company: Cut and Run
Editor: Joel Miller

Tags: United States, Garanimals, The Gate | New York

Arnold Worldwide: Carnival 'Carnival's Vista Effect with Zach King'

Agency: Arnold Worldwide

Client: Carnival

Date: October 2016

Arnold Worldwide and VR production company Bipolar ID have created a 360-video campaign for Carnival Cruise Line to help it show off its newest ship, the Carnival Vista. In a series of 360-videos, YouTube star Zach King takes viewers on a tour of the cruise ship while showing off some of its features, like the Kaleid-O-Slide, a 455-foot water tube in the WaterWorks park.

Credits:

Global Chief Creative Officer: Jim Elliott
Managing Partner ECD: Pete Johnson
SVP Group Creative Director: Jose Luis Martinez
VP Creative Director: Daniel Liss
Associate Creative Director/Copywriter: Nick Nelson
Sr. Art Director: Lindsay Zarczynski
Integrated Broadcast Producer: Tia DeMelis
Assistant Broadcast Producer: Jacob Williams
Managing Director: Elliott Seaborn
SVP Marketing Director: Cass Taylor
VP Marketing Director: Tia Taffer
Marketing Director: Angela Tisone
Marketing Manager: Sarah Dombrowski
Project Manager: Erich Berrett
SVP, CD/Director of User Experience: Jordan Clayton
VP Director of Digital Production: Sean Will
Digital Producer: Nicole Bazzinotti
Brand Strategy Director: Marissa Kelley
Brand Strategist: Kate Aspinwall
Associate Director Social and Content Systems: Kyle Beaudouin
Manager, Social and Content Systems: Cristin Barth
Sr. Broadcast Business Affairs Manager: Jaime Guild
Production Company: Bipolar Id
Post Production and VFX Company: Bipolar Id
Sound: Soundtrack
Engineer: Mike Secher

Tags: United States, Arnold Worldwide, Carnival

TDA Boulder: FirstBank 'Puppet Business'

Agency: TDA Boulder

Client: FirstBank

Date: October 2016

During the first presidential debate this year, FirstBank aired a cheeky spot featuring two political puppets in their own debate as they pay lip service to the importance of job creation. The spot, which will run up until Election Day, ends with the message "They talk about jobs. You create them."

Credits:

Creative Director/Copywriter: Jeremy Seibold
Associate Creative Director/Art Director: Barrett Brynestad
Exec. Creative Director: Jonathan Schoenberg
Director of Client Services: Christi Tucay Clark
Account Supervisor: Colleen Callahan
Director of Strategy: Constance DeCherney
Agency Producer: Susan Fisher
Prod. Co.: MJZ, Los Angeles
Director: Perlorian Brothers
D.P.: Sebastian Pfaffenbichler
Exec Producer: David Zander/Eriks Krumins
Line Producer: Jay Shapiro
Puppets Created by: Legacy Effects
Puppet Supervisor: Alan Scott
Shoot Location: Pasadena, CA
Editorial/Post: Cosmo Street, Santa Monica
Editor: Katz
Asst. Editor: Nellie Phillips
Exec Producer: Yvette Cobarrubias-Sears
Prod.: Marie Mangahas/Chelsea Spensley
Color Correct: Apache, Santa Monica
Telecine Operator: Steve Rodriguez
Mix/Sound Design: Lime Studios, Santa Monica
Engineer: Zach Fisher
Animation: Bernard Tan, Los Angeles
Business Mgr.: Tricia Krasnesk

Tags: United States, TDA Boulder, FirstBank

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With September at an end it's time to find our latest Creative Work of the Month.

From April we've been pitting our Creative Work of the Week winners up against one another to find the ultimate Creative Works winner for each month, with work from our European, US and APAC round-ups all competing.

Voting for Creative Work of the Month will be open until 12pm (UK time) on Friday 30 September, with the winner announced shortly afterwards on The Drum website.

In the running this month from Europe we have Now, W Comms and Grain Media; APAC brings us work from DigitasLBi and ClearChannel and from the US there's work from BBDO San Francisco, GSD&M, Supermoon and 180LA.

As always votes will be counted from our five-star rating system with the winner decided from the average rating and number of votes cast.

Who wins, you decide...

W Comms: The Berry Company 'A Berry Good Day'

Agency: W Comms

Client: The Berry Company

Date: September 2016

Credits:

Production company: Gas and Electric  
Producer: Matt Klemera  

Tags: Europe

DigitasLBi: Shangri-La Hotels 'The Table'

Agency: DigitasLBi

Client: Shangri-La Hotels

Date: September 2016

The Table is a programme which gives loyal customers access to special deals and exclusive experiences, as well as the chance to build up redeemable points to reuse in the hotels.

The idea behind the campaign is to play on the emotional aspect of eating by asking ‘what are you in the mood to eat?’ This will be placed across web platforms, print, global social media, CRM, influencer and brand partnerships.

The specialist foodie focus sits as part of the brand’s wider loyalty service The Golden Circle, which celebrated its fifth birthday earlier this year, again via a DigtasLBi campaign.

Credits:

Agency: DigitasLBi

Tags: Asia, Shangri-La, Foodie, DigitasLBi

Now: betty 'A New Brand For a New Generation'

Agency: Now

Client: betty

Date: September 2016

betty is a new femcare brand aimed exclusively at 11-14 year olds that seeks to break down barriers and help them feel comfortable about talking about the things that are happening to their bodies. Anchored around betty.me and key social platforms, betty is aiming to be the go-to place for 11-14 year olds to find out all they need to know about growing up as well as fashion, love and health and wellbeing. The site will be the first ‘real’ lifestyle hub for this age group.

Launching with a full through-the-line campaign including cinema, social media, press, DOOH with an education programme for schools starting in the new year, betty has the vision to help this generation to become trailblazers - empowered to stop periods being an awkward taboo or stigma.

Credits:

Tags: Europe

BBDO San Francisco: Uncle Ben's 'Kitchen Wall'

Agency: BBDO San Francisco

Client: Uncle Ben's

Date: August 2016

Uncle Ben's is on a mission to get kids cooking, and the rice brand has rolled out a touching film created by BBDO San Francisco that might change the way people think about getting their young children involved with dinnertime meal prep. In the film, kids are shown mirroring their parents' actions in the kitchen, except the children are using toy foods and utensils while their moms & dads use real ones. When each child attempts to go into the kitchen to help out with the actual meal preparations, they aren't taken seriously, and are told to go back to playing with their toys. The film ends with the message, "Your kids want to learn to cook. They just need an invitation," reminding parents that learning to cook is a useful skill for kids to learn that can put them on a path to a healthier future.

Credits:

Chief Creative Officer, Worldwide: David Lubars
Executive Creative Directors: Matt Miller/ Steven Rutter
Executive Producer: Patti Bott
Creative Directors: Alex Stainton /Jakub Szymanski
Art Director: Alyssa Collis
Copywriters: Nate Totten/ Stephanie Fernandes
Senior Account Director: Elana Shea
Account Director: James Campbell
Account Supervisor: Weina Cai
Account Executive: Divya Reddy
Director: Karen Cunningham
US Production Company: Slim Productions US
Prague Production Company: Milk and Honey
Editorial: Umlaut Films
Editor: Jessica Congdon

Tags: United States, Uncle Ben's, BBDO San Francisco, Ad of the Week, latest ads, Best Commercials, creative works, creative work of the week

ClearChannel: The Health Promotion Board 'Choose healthy and win big'

Agency: ClearChannel

Client: The Health Promotion Board

Date: August 2016

The The Health Promotion Board has launched a campaign to encourage healthier eating.

The campaign screens a familiar face played by Chua En Lai as Winston Leow aka Win Leow, and he engages users in a light-hearted and humorous way. When the onscreen button “Call Me” is activated by users, the screen transforms to give the audience the experience of a simulated phone call with Win Leow, who offers valuable tips to Singaporeans on how to choose healthy and win big with attractive prizes of up to $8,888 in cash and more.

The campaign runs for 2 weeks from 25 August to 07 September 2016 at 10 bus shelters located near high traffic areas such as Suntec City, SMU, Middle Road, Holland Village, Tanjong Katong, Dhoby Ghaut MRT, Kranji MRT and Kovan MRT.

Credits:

Media Agency: MEC Singapore
Creative Agency: Publicis Singapore
Media Owner: ClearChannel

Tags: Asia

Now: Leo Vegas 'Carcass'

Agency: Now

Client: Leo Vegas

Date: August 2016

Leo Vegas, the online casino, is launching a new brand campaign created by Now. The ad highlights how Leo is the undisputed king of mobile casino and is able to find ways to play in the most ordinary, everyday situations. The spot, called ‘Carcass’, is the first in two-part series of films shot by directorial duo Big Red Button through Biscuit.

The new work features Leo Vegas, the lion, on a night out at his local social club when he spots a partner he finds simply irresistible. After a passionate spin around the dance floor with the object of his desires, we’re left to watch as Leo takes a bite of his new-found partner.

Credits:

Executive Creative Director: Remco Graham

Creative Team: Clint Harding, Juliet Kent

Additional Credits: Head of Film & Content: Jeremy Muthana

Account Director: Jack Howker

Account Manager: Jessica Woolley

Planner: Michael McCourt

Production Company: Biscuit Filmworks

Directors: Big Red Button

Producer: Sara Cummins

Executive Producer: Orlando Wood

Production Manager: Lucy Chambers

DOP: Richard Mott

Editing House: The Work

Editor: Rachael Spann

Grade: The Mill

Colourist: James Banford

Post Production: Electric Theatre Collective

Audio Post: Factory Studios

Sound Engineer: Phil Bolland

Tags: Europe, Ad of the Week, creative work of the week

Grain Media: WaterAid 'Help Them Do Their Business'

Agency: Grain Media

Client: WaterAid

Date: September 2016

WaterAid has unveiled a new campaign running across 17 UK TV channels and in cinemas. Directed by Guy Paterson the campaign looks to appeal to younger audiences, capturing supporters for the future.

Credits:

Director: Guy Paterson
DoP: Philipp Blaubach
Producer: Adam Mitchenall, Elena Andreicheva
Editor: James Branch
Post Production: Able

Tags: Europe, wateraid

GSD&M: Southwest 'Secret Identity'

Agency: GSD&M

Client: Southwest

Date: September 2016

Southwest Airlines has brought back its 'Wanna Get Away' tagline after a nine-year hiatus in a funny campaign that puts a spotlight on embarrassing moments. In a TV spot called 'Secret Identity,' an anonymous source's identity is revealed during a live news show when a clueless employee accidentally turns on the lights to offer the show's staff some coffee. In partnership with vacation rental marketplace HomeAway, the airline is also asking people to share their most embarrassing moments on social media using the hashtag '#WannaGetAway' for a chance to win an all-expenses paid trip to an island.

Credits:

Chief Creative Officer: Jay Russell
Group Creative Directors: Scott Brewer, Ryan Carroll, Lara Bridger, Rafa Serrano
Art Directors: James Hoke, Gus Solis
Writers: Rusty Broome, Laura Canzano
Director of Production: Jack Epsteen
Executive Producer: Marianne Newton
Senior Producer: Alison Wagner
Account Service: Shawn Mackoff, Amy Lyon, Amy Rodgers, Meredith Nagel, Ana Leen
Marketplace Planning: Jennifer Billiot
Business Affairs Manager: Desiree Townsend
Project Manager: Elizabeth Stelling
Prod Company: O Positive
Director: Brian Billow
EP: Ralph Laucella
Producer: Devon Clark
DP: Mauro Fiore
Editor: Jay Nelson/Cut+Run
Assistant Editor: Nick Kondylas
EP: Bebe Baldwin
Stylist: Laura Eckert
Music: HUM

Tags: United States, Southwest, GSD&M, Ad of the Week, latest ads, Best Commercials, creative works, creative work of the week

Supermoon: The Honest Company 'Love Today For A Better Tomorrow'

Agency: Supermoon

Client: The Honest Company

Date: September 2016

The Honest Company has created a limited-edition line of election-themed diapers to bring some fun to what has been a heated election season. The diapers, which feature red elephants and blue donkeys, “were inspired by all of the little ones out there who were born not to see red or blue, but simply to love," according to The Honest Company's co-founder Jessica Alba. In a spot created by Supermoon, babies wearing the diapers are seen playing and dancing amongst a sea of stuffed animal donkeys and elephants while the song 'Why Can't We Be Friends' by War plays in the background.

Credits:

Executive Creative Director/Partner: David DeRoma
Creative Director/Writer: David Blacker
Creative Director/Art Director: Meghan DeRoma
Senior Art Director: Andrew Kapamajian and Max Hendron
Senior Copywriter: Jeff Kwiatek
Senior Producer: Elizabeth Giersbrook
Group Account Director/Partner: Nicole Rowett
Account Director: Mary Kedzior
CEO/Founder/Partner: Amir Haque
President/Managing Partner: Kyle Acquistapace
Head of Strategy/Partner: Jill Burgeson
Senior Business Affairs Manager: Carianne Humpal
Production Company: Imaginary Forces
Director: Karin Fong
Director of Photography: Jeremiah Pitman
Executive Producer: Ben Apley
Producer: Carl Hampe
Production Manager: Tammy Kohan
Designers: Wes Yang
Animators: Craig Tozzi

Tags: United States, The Honest Company, Supermoon, Ad of the Week, latest ads, Best Commercials, creative works, creative work of the week

180LA: University of Phoenix 'A promise to mom'

Agency: 180LA

Client: University of Phoenix

Date: September 2016

University of Phoenix has rolled out a campaign featuring Arizona Cardinals wide receiver Larry Fitzgerald, who graduated from the school earlier this year with a Bachelor's in Communications.

Credits:

Chief Creative Officer: William Gelner
Executive Creative Directors: Eduardo Marques & Rafael Rizuto
Creative Director: Wilson Mateos
ACD, Copywriter: Alex Goulart
ACD, Art Director: Joao Madeiros
Head of Integrated Production: Natasha Wellesley
Producer: Michael Quinones
Group Brand Director: Suzy Sammons
Brand Director: Jillian Nalty
Brand Manager: Ashley Wade
Director of Business Affairs: Loretta Zolliecoffer
Senior Business Affairs Manager: Angel Cielo
Production: Tool of North America
Director: John X Carey
Managing Partner, Live Action: Oliver Fuselier
Executive Producer: Nancy Hacohen
Producer: Leslie Owen
Editorial: Whitehouse Post
Editor: Martin LeRoy
Assistant Editor: Nick O’Neill
Executive Producer: Joni Williamson
Producer: Jennifer Mersis
Post Production: Carbon VFX
Executive Producer: Matt McManus
Producer: Devon Irete
Lead Flame Artist: Pete Mayor
Flame Assistant: Jim Gomez
Telecine: The Mill
Colorist: Gregory Reese
Executive Producer: Thatcher Peterson
Producer: Diane Valera
Color Coordinator: Robert Cohen
Music: Original Music by Human
Composer: Craig DeLeon
Producer: Kamela Anderson

Tags: United States, 180LA, University of Phoenix

To keep up to date with all the latest advertising, creative and design projects from around the globe visit our Creative Works homepage.

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New femcare brand Betty has triumphed to win September’s Creative Work of the Month title.

Aimed exclusively at 11-14-year-olds, Betty aims to break down barriers and help young women feel comfortable talking about the things that are happening to their bodies. Partnering with Now for the launch, the campaign spans cinema, social media, press and DOOH with an education programme for schools planned for next year.

Anchored around betty.me and key social platforms, Betty hopes to become the go-to place for 11-14-year-olds to find out what they need to know about growing up as well as fashion, love and health and wellbeing.

At the time of launch, Alycia Haynes, head of marketing at Betty, said: “This generation are growing up in a different world and we think Betty is the perfect brand to disrupt the current market and deliver the openness and confidence that embodies this generation.”

Now chief executive, Melissa Robertson, added: “Every so often you get to work with a new brand and launch something that can not only change a market, but also do a lot of good. Betty is one of those brands.”

Now: betty 'A New Brand For a New Generation'

Agency: Now

Client: betty

Date: September 2016

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Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.

For project information, credits and more hover over the 'i' icon or expand to full screen.

To submit work for future publication contact Gillian West.

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

Siegel+Gale: Andrews 'Brand strategy'

Agency: Siegel+Gale

Client: Andrews

Date: October 2016

Global brand strategy, design and experience firm Siegel+Gale has completed a refreshed brand platform and visual identity for Andrews Property Group. Siegel+Gale conducted research which showed a disconnect between key customer drivers and employee focus.

To address this Siegel+Gale developed a brand strategy around their ‘Refreshingly Reassuring’ approach to property management. This encapsulates Andrew’s ability to match people with property through reassuring advice and expert service. Also, this established a standard for Andrews’ employees reflective of their longstanding respect for integrity and community.

Credits:

Associate Creative Director: Dan Vasconcelos

Tags: Europe

Wieden+Kennedy: Arla 'Bootcamp Doggy'

Agency: Wieden+Kennedy

Client: Arla

Date: October 2016

Arla Protein, from the farmer-owned dairy company, hits TV screens today bringing the protein brand to TV audiences for the first time. Aimed at the ‘real keep fitters’ of Britain – the ad is a tongue-in-cheek take on Brits’ approach to exercise and fitness.

The 30-second film entitled ‘Bootcamp Doggy’ has been created by Arla and Wieden+Kennedy, and directed by ‘The Bobsy Twins From Homicide’ from Blink. It opens in a British park where a group of people are taking part in a boot camp class, all in the plank position, which we view through the legs of a military style fitness instructor, dressed in camouflage.

Credits:

Creative: Greg Kouts

Additional Credits: Director: The Bobsy Twins From Homicide, Blink

Tags: Europe

Anomaly Amsterdam: Dutch National Opera 'You Don’t Know Opera - The Boxer'

Agency: Anomaly Amsterdam

Client: Dutch National Opera

Date: October 2016

Anomaly Amsterdam in partnership with The Dutch National Opera has launched the “You Don’t Know Opera” campaign. The campaign seeks to change misconceptions surrounding modern day opera by re-positioning it as an approachable and uniquely fun night out for a younger audience. The first in a series of films for “You Don’t Know Opera” portrays a truly unexpected combination that flips pre-conceived notions of an opera star, and in turn opera itself, on its head.

Credits:

Director: Rueben Van Leer

Tags: Europe

Brand & Deliver : LG 'Selfridges window installation'

Agency: Brand & Deliver

Client: LG

Date: October 2016

Brand & Deliver has designed and installed dramatic window displays at Selfridges Oxford Street for technology giant LG, paying homage to Shakespeare on the 400-year anniversary of his death.

LG has collaborated with American graffiti artist JonOne to create a range of portable Bluetooth speakers exclusive to Selfridges, being showcased in the 3D vitrines either side of the main entrance. The speakers appear as if being poured from a can of paint, illuminated against a spectacular graffiti backdrop.

LG’s flagship E6 OLED TV is displayed in two magical main window installations arranged as a theatre stage with a colourful fibre optic forest floor, highlighting LG’s concept ‘Perfect Black Creates Perfect Colour’. In homage to Shakespeare’s 400-year anniversary, the displays feature quotes from A Midsummer Night’s Dream and Much Ado About Nothing, tying into the themes of colour, art and music.

Credits:

Head of Events: Hayley Lawrence

Tags: Europe

Huge: Lenovo ' Yoga Book'

Agency: Huge

Client: Lenovo

Date: October 2016

Created by Huge in London, the five 20-second spots are carefully choreographed vignettes of people’s lives, which demonstrate how the unique features and versatility of the new 2-in-1 tablet can fit effortlessly into them. The campaign’s creative platform centres on the broad array of uses that the Yoga Book offers people in their daily lives, enabling them to be more creative and productive than ever before with a mobile device. The films will run globally across TV, Cinema, digital and social channels, including Facebook and YouTube, from September to coincide with the product’s worldwide release.

Credits:

Executive Creative Director: Andy Thomas

Creative Director: Brian Brady

Art Director: Milan Desai

Copywriter: Rachael Kendrick

Additional Credits: Client Service Director: Bill MacDonald

Senior Account Director: Sebastian Brown

Planner: Jon Stokes

Production Company: Stink

Director: Greg Brunkalla

Production Company Producer: Paz Parasmand

Director of Photography: Daniel Bronks

Stylist: Jenny Svantesson

Post Production: Coffee and TV

Sound Studio: Smoke and Mirrors

Tags: Europe

La Chose: Sécurité Routière 'Last Class'

Agency: La Chose

Client: Sécurité Routière

Date: October 2016

As children head back to school, the organization Sécurité Routière, which promotes road safety, and agency La Chose, are setting out to raise awareness about the dangers of using your phone behind the wheel.

The new film, ‘The Last Class’ highlights the importance of concentrating on the road. The graphic black and white images are designed to shock viewers, emphasizing the gravity of the risks involved and the association’s slogan, ‘all affected, all concerned, all responsible’ stresses the wide-reaching repercussions of the driver’s actions.

Credits:

Art Director: Alexandre Fort, Guillaume Ganty

Copywriter: Charles Flamand

TV Production: Nicolas Buisset
Agency Management: Eric Tong Cuong, Pascal Grégoire, Eric Zajdermann (Agence Anatome) Pamela Taconet, Gloria Amzallag, Marina Flammier
Strategic Planners: Eric Tong Cuong, Céline Bonnefond
Director of Communication/PR: Barka Zérouali
Production Company: Quad Group
Director of Photography: Bruno Aveillan
1st Assistant Director: Tatum Drouilhat
Executive Production: Martin Coulais
Production Director: Claudia Traeger
Post-Production Manager: Nathalie Aveillan
Post-Production: Fix Studio
Sound Production: THE
Composers: Mirwais
Art Buyers: Laure Bouvet, Julie Duret

Tags: Europe

Gyro Paris: Oxford 'Never Give Up'

Agency: Gyro Paris

Client: Oxford

Date: October 2016

We all have our moments of doubt and run into obstacles. Never give up! Oxford prompts you to go that extra mile because it is by trying, again and again and by never ever letting go that you eventually succeed. So, like this Cool Robot, #NEVERGIVEUP.

Credits:

Executive Creative Director: Sebastien Zanini, Pierre-Marie Faussurier

Art Director: Laurent Salles, Aurore Michelin

Copywriter: Thierry Brioul, Margaux Castanier

Additional Credits: Strategic Planning: Serena Colombo

Media Strategist: Pascale Deneuter, Zoë Sabourdy

Account Director: Laure Bathol, Virginie Deprost

Digital Director: François Tiercin

Account Manager: Marion Lasselin

Community Manager: Elodie Pichon - Martin

TV Producer: Alexandra Marik

Production: U-man Films

Producer: Hervé Humbert

Film Director: Drake Doremus

Sound Design: Schmooze

Post Production: Firm

Music Composer/Artist: Philip Ekström, Henrik Ekström

Tags: Europe

FCB Inferno: National College for Teaching & Leadership (NCTL) 'Get into Teaching – Making Futures'

Agency: FCB Inferno

Client: National College for Teaching & Leadership (NCTL)

Date: October 2016

The campaign is the most recent development under the ‘Your Future Their Future’ campaign banner, originally devised by FCB Inferno in 2014 to attract more high quality candidates to the profession of teaching. This 2016/2017 adaptation is a more emotional interpretation of the original work, focusing on the individual impact a teacher can have on a student’s life whilst also enjoying the competitive benefits a career in teaching offers.

The film breaks down a potentially daunting classroom of children into individual stories of how teachers can impact on each of their students, and ends with the powerful line ‘Make a difference to their future and make a difference to yours’.

Credits:

Chief Creative Officer: Al Young

Art Director: Liam Bushby

Copywriter: Alison Steven

Additional Credits: Strategy Director: Chris Baker

Lead Strategist: Matt Turner

Managing Partner: Sophie Dalglish

Account Director: Claire Maddocks

Producer: Charlotte McConnell

Production Company: Outsider

Director: Peter King

Producer: Joseph Taussig

DOP: Carle Burke

Editor: Tim Hardy @ Stitch

Post Production: Sally Heath @ Unit

Audio Post Production: Unit

Track: Beauty Enchantress

Tags: Europe

JDO: Shepherd Neame 'Corporate Identity'

Agency: JDO

Client: Shepherd Neame

Date: October 2016

JDO Brand & Design has continued its partnership with Kent based Shepherd Neame by creating a new corporate identity for the renowned brewer and pub operator.

The identity itself takes inspiration from the brewery’s past, its provenance, its products and the people that brew and serve them. Shepherd Neame has brewed in Faversham, Kent for over 300 years. Its location in the ‘Garden of England,’ ‘The Home of the Hop,’ gives the business a unique positioning in the minds of customers. The integrity of the team, the brewery’s principles and commitment to creating beers of character and giving a proper welcome are all key tenets to Shepherd Neame’s business.

Credits:

Creative Director: Ray Smith

Tags: Europe

Minima Advertising People: Tattoo.PL 'Brand Identity'

Agency: Minima Advertising People

Client: Tattoo.PL

Date: October 2016

Changing the dark image of tattoos was the aim with which the new communication strategy and visual identity were designed by the Minima agency for the Poznań based TATTOO.PL studio. What the tattoo artists and the studio owners expected of the design was that it would reflect the philosophy they embrace in their everyday work.

The Key Visual shows photos of TATTOO.PL clients posing against light background, which directs attention to the artistic meaning of their tattoos. This idea is also accentuated by the claim “Show you are not afraid”.

Thanks to the minimalist setting, the beauty of the tattoo designs is brought to the foreground, while the visual identity appears to be completely different from how tattoo studios are usually advertised. Minima was responsible for the communication strategy, the Key Visual, CI, BTL marketing materials and the studio website.

Credits:

Tags: Europe

BETC Paris: Addict Aide 'Like my addiction'

Agency: BETC Paris

Client: Addict Aide

Date: October 2016

Who is Louise Delage? The reveal of the truth behind the chic Parisian broke the internet in France.

The life-loving, stylish 25-year old became an Instagram star over the summer with over12K followers and 50K likes in just a couple of months with her photos of travels, parties, boats and dinners. The comments on her photos were full of praise of how the outgoing girl seemed to enjoy her life to the full.

It’s only looking at her photos in hindsight, that we realize that they all have something in common – the presence of alcohol, more or less evident.

Louise Delage is a young alcoholic. Agency BETC and production company Francine Framboise created the Instagram account for the organization Addict Aide. The aim was to raise awareness among young people of how easy it is to miss the addiction of someone close.

Credits:

Executive Creative Director: Stephane Xiberras

Art Director: Rayhaan Khodabux

Copywriter: Remi Campet

Additional Credits: Traffic: Marie-Caroline Pupin

TV Producer: Christine Lefers

Executive TV Producer: Stephanie Hugienin

Production House: Francine Framboise

Sound Production: Gum

Director: Pierre Edouard Joubert

Activation Strategy Director: Julien Leveque

Tags: Europe

Radley Yeldar: Visit Britain 'Inverness, Loch Ness'

Agency: Radley Yeldar

Client: Visit Britain

Date: October 2016

A VisitBritain campaign based on the legend of the Loch Ness Monster is returning with a new set of monster-hunting tips to inspire European visitors to visit Inverness and Loch Ness in the Scottish Highlands outside of the summer season.

The six-week digital marketing campaign, which gets underway in France and Germany, two of Britain’s most valuable and largest inbound visitor markets, and The Netherlands, uses images and videos to showcase the incredible experiences that can only be had in the Inverness and Loch Ness area.

Tips include ‘cover as much ground as possible’ by exploring the area in a campervan, ‘listen to the locals’ on a guided kayak tour and ‘stay as quiet as possible’ while amongst deer and other wildlife in the countryside.

Credits:

Media Buying: Carat

Tags: Europe

Bray Leino: Golden Wonder 'In Your Face'

Agency: Bray Leino

Client: Golden Wonder

Date: October 2016

Devised by Bray Leino following a competitive pitch earlier this year, the ‘In Your Face’ campaign focuses on the strength of flavour in each and every pack of Golden Wonder and the face-bending effect the ‘taste tingles’ have on consumers’ expressions. The TV campaign airs from October 3 and will run in high-profile slots until December in Scotland, supported by trade press, social media, and consumer PR activity.

Credits:

Tags: Scotland, golden wonder, Ad of the Day, creative works, bray leino, latest ads, Best Commercials

Fallon: Cadbury 'The Return of the Milk Tray Man'

Agency: Fallon

Client: Cadbury

Date: October 2016

The Milk Tray Man returns to TV screens after an arduous search to find the latest incarnation of the famous brand ambassador.

Credits:

Creative Director: Nick Bell
Creative: Chris Palmer
Additional Credits: Agency Producer: Jonathan Davis
Agency Group Account Director: Kirstin Ross-MacLeod
Agency Planning Director: Henry Kozak
Agency Account Manager: Alex Berridge
Production Company: Gorgeous
Director of Photography: Jim Jolliffe
Producer: Rupert Smythe
Editor: Paul Watts, The Quarry
Flame: Tom Sparks, Lewis Saunders, Fatiboo
Colourist: Seamus O’Kane, The Mill
Music: Anthony Genn, Martin Slattery, Narcissus Music
Sound: Parv Thind, Wave Studios

Tags: UK, milk tray man, cadbury milk tray, Fallon London, Ad of the Day, creative works, Best Commercials, latest ads

Brothers and Sisters: SKY Q 'The Next Generation Box'

Agency: Brothers and Sisters

Client: SKY Q

Date: October 2016

This phase of the campaign introduces Sky Q as ‘The Next Generation Box’ and focuses on five features that make Sky Q the best TV experience on the market.

Credits:

Executive Creative Director: Andy Fowler
Creative Director: Aaron Willmer
Art Director: Olly Fernandez
Copywriter: Rory Robinson
Additional Credits: Account Director: Hannah White
Agency Producer:Bebe Kiffin
Director/Production Company: Sam Miller, Hunky Dory
Executive Producer: John Doris
Producer: Nick Papworth
Editor: Matt Felstead (Big Chop)
Post Production: Framestore
Sound Design: 750mph
DoP: Florian Hoffmeister
Media Planning/Buying: Mediacom

Tags: UK, Sky Q, Ad of the Day, latest ads, Best Commercials, brothers and sisters, creative works

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To submit work for future publication, contact Minda Smiley.

SapientNitro: ADT 'ADT Helps Mom Solve Son's Fear of Paranormal Activity'

Agency: SapientNitro

Client: ADT

Date: October 2016

SapientNitro has created a fun video for ADT ahead of Halloween to tout the security company's fake "Ghost detection services." According to ADT, the video was inspired by a real phone call that took place between a New Orleans mom named Katie and a customer service representative named Xavier. Since Katie's nine-year-old son is terrified of ghosts, Katie called ADT to see if they would reassure her son that their home security systems do in fact include "special ghost monitoring." Xaviar played along, and the recorded phone call is played during the video along with an animated reenactment.

Credits:

Senior Account Director: Kristi Schneider
Account Director: Stephanie Carassco
Creative Director: James Allen
Creative Director: Andrew Goldstein
Associate Creative Director: Cesar Santos
Senior Copywriter: Kylin Johnson
Animator: Sofia Puerto
Sound Designer: Luis Giron
Post Supervisor: Ariel Bellumio
Social Media Lead: Andrew Choban
Producer: Robyn Nargosky

Tags: United States, ADT, SapientNitro

Mother New York: Diamond Producers Association '#RealisRare'

Agency: Mother New York

Client: Diamond Producers Association

Date: October 2016

To help the Diamond Producers Association market diamonds to millennials, Mother New York has created a campaign called '#RealisRare' that positions diamonds as symbols of authenticity. According to Mother New York, the campaign is based off of research conducted by the agency that found that "millennials still love the authenticity of diamonds, but don't need to be sold a fairytale along with it."

Credits:

Tags: United States, mother New York

Droga5: Nature's Bounty 'Better Off Healthy'

Agency: Droga5

Client: Nature's Bounty

Date: October 2016

In Nature’s Bounty’s latest campaign, the vitamin and supplement brand doesn’t spend time any time running through a humdrum list of product health benefits. Instead, in three tongue-in-cheek spots created by Droga5, the company shows why your future self will thank you for taking Nature’s Bounty’s products. The campaign, which is Droga5’s first for Nature’s Bounty, is running on broadcast and online. Nature’s Bounty is owned by vitamin and nutrition company NBTY, which Droga5 won last year. Since the win, the agency has rolled out campaigns for a number of NBTY brands, including Sundown Naturals and Osteo Bi-Flex.

Credits:

Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Group Creative Director: Matt Ian
Senior Copywriter (“Model”): Jim Curtis
Senior Art Director (“Model”): Ryan Fitzgerald
Copywriter (“Stuck” and “Treadmill”): Ulrika Karlberg
Art Director (“Stuck” and “Treadmill”): Felipe Mollica
Chief Creation Officer: Sally-Ann Dale
Senior Broadcast Producer: Brett Fisher
Broadcast Producer: Leah Donnenberg
Executive Design Director: Rob Trostle
Head of Art Production: Cliff Lewis
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Ramon Jimenez
Senior Strategist: Danielle Vasan
Strategist: PJ Mongell
Senior Communications Strategist: Elsa Stahura
Communications Strategist: Kevin Wilkerson
Data Strategist: Anthony Khaykin
Group Account Director: Kelsey Robertson
Account Director: Alex Budenberg
Associate Account Manager: Elizabeth Sova
Account Supervisor: Kristin Postill
Account Manager: Sophia Bernard
Project Manager : Claire Arendse, Dean Farella
Production Company (“Stuck” and “Treadmill”): WW7
Director: David Shafei
DoP: Damian Acevedo
Executive Producer: Josh Ferrazzano
Producer: Bo Clancey
Production Designer: Jerrod Littlejohn
Make-up: Dominie Till
Editorial (“Stuck” and “Treadmill”) : NO6
Editor: Jason MacDonald
Assistant Editor: Ling Chua
Executive Producer: Corina Dennison
Producer: Laura Molinaro
Post Production (“Stuck” and “Treadmill”): Eight VFX
Executive Producer: Juliet Tierney
Producer: Michael McCarthy
Creative Director: Jean-Marc Demmer
VFX Lead: Fabian Coupez, Joe Chiao
Color (“Stuck” and “Treadmill”): Company 3
Colorist: Tim Masick
Music (“Stuck” and “Treadmill”): Beacon Street
Sound (“Stuck” and “Treadmill”): Heard City
Managing Director: Gloria Pitagorsky
Executive Producer: Sasha Awn
Producer: Talia Rodgers
Mixer: Evan Mangiamele, Keith Reynaud
Production Company (“Model”): Biscuit
Director: Isaiah Seret
DoP: Thierry Poulet
Executive Producer: Rick Jarjoura
Producer: Jonathan Wang
Editorial (“Model”): NO6
Editor: Jason MacDonald, Nick Schneider
Assistant Editor: Ling Chua
Executive Producer: Corina Dennison
Producer: Malia Rose
Post Production (“Model”): MPC NY
Managing Director: Justin Brukman
Executive Producer: Camila De Biaggi
Senior Producer: Matthew Loranger
Visual Effect Supervisor: Vicky Osborn, Paul O’Shea
Lead Flame Artist: Luc Job
Flame Artist: Jami Ross, Mindy Dubin
Color Grade (“Model”): MPC NY
Colorist: Adrian Seery
Executive Producer: Dani Zeitlin
Producer: Adrienne McNeary
Music (“Model”): Found Objects
Executive Producer: Jennie Armon
Composer: Found Objects
Sound (“Model”): Heard City
Managing Director: Gloria Pitagorsky
Executive Producer: Sasha Awn
Producer: Talia Rodgers
Sound Design & Mix : Keith Reynaud

Tags: United States, droga5

Office of Baby: Zocdoc 'Unsick Day'

Agency: Office of Baby

Client: Zocdoc

Date: October 2016

NYC agency Office of Baby has created a campaign for digital healthcare company Zocdoc to help it promote its Unsick Day initiative. Based off of a Zocdoc survey that found that 86% of working Americans say they have canceled or delayed a preventative care appointment due to workplace pressures, the campaign encourages people to take an "unsick" day off each year to attend routine doctor and dentist's appointments with their company's support. At unsickday.com, both employers and employees can apply to get or give an unsick day. Aside from the video and website, the campaign also includes posters and social media.

Credits:

Art Director: Kesley Shang
Art Director: Esai Ramirez
Copywriter: Nechama Muchnik
Chief Creative Officer: Paul Caiozzo
Chief Creative Officer: Nathan Frank
Production Company: Gravy Films
Executive Producer: Brent Stoller
Producer: Francesco Soru
Director of Photography: Justin Derry
Production Designer: Nick Tong
Director: Crobin
Audio: youtoocanwoo
Logo + Titles: Franklyn
Design: Kenneth Lian
Animation: Maud Passini
Art Direction: Michael Freimuth
Post Production: MPC
Head of Production: Jesse Kurnit
VFX Supervisor: Aleksandar Sahsha Djordvecic
Editorial: Rock Paper Scissors
Editor: Alex Liu
Producer: Lisa Barnable

Tags: United States

Saatchi & Saatchi New York: Tide 'If it’s got to be clean, It’s got to be Tide'

Agency: Saatchi & Saatchi New York

Client: Tide

Date: October 2016

Saatchi & Saatchi New York has created a series of humorous spots for Tide to position the 70-year-old brand as a trusted, high performance detergent. Running under the tagline 'If it’s got to be clean, It’s got to be Tide,' the ads show people who find themselves in situations where Tide is necessary. In one, a woman finds out that her Airbnb guests wore her bathrobe during their stay. In another, a man is forced to wear a stranger's bathing suit when his in-laws pressure him into taking a dip in their above ground pool. The spots are running on CBS, ABC, NBC, Bravo and others.

Credits:

Chief Creative Officer: Jay Benjamin
Executive Creative Director: Paul Bichler
Director of Film Production: John Doris
Producer: Jacob Vogt
Regional Business Director: Nick Miaritis
Account Director: Ryan Martin
Account Supervisor: Jen Brotman
Account Executive: Emily Hook
Senior Business Affairs Manager: Lisa Rimmer
Director: Max Sherman
Production Company: Anonymous Content
Executive Producer/Managing Director: Eric Stern
Executive Producer/Production: SueEllen Clair
Head of Production: Kerry Haynie
DP: Bobby Shore
Production Designer: Michael Walker
Line Producer: Isil Gilderdale
Editorial Company: Cosmo Street
Editors: Tom Scherma & Aaron Langley
Assistant Editor: Nellie Phillips & Chrissy Doughty
Executive Producer: Maura Woodward
Sr. Producer: Luiza Naritomi
Finishing Company: Switch FX
Lead Flame Artist: Jon Magel
Flame Artist: Andrew Rea
Executive Producer: Diana Dayrit
Producer: Cara Flynn
Color: Company 3
Colorist: Sofie Borup
Music Company: duotone audio group
Executive Producer: Ross Hopman
Producer: Gio Lobato
Audio Post: duotone audio post
Sound Design: Juan Aboites
Mixer: Andy Green
Executive Producer: Greg Tiefenbrun

Tags: United States, saatchi & saatchi new york

Publicis Seattle: 'Road Trip'

Agency: Publicis Seattle

Client:

Date: October 2016

Ariana Grande is starring in T-Mobile's latest campaign to promote the brand's unlimited data plan. In the spot, Grande is sitting in the passenger's seat of a car with a young woman driving as the two jam out to her song 'Side To Side.' But when Verizon buzzes the woman's phone to let her know that 90% of her data has been used, she is forced to kick Grande out of the car - and stop the music - so she can use the rest of data to navigate her way home.

Credits:

Chief Creative Officer: Andrew Christou
EVP, Executive Creative Director: Jason Lucas
SVP, Group Account Director: Adam Thomason
Director of Integrated Production: Corey Bartha
Head of Production: Adam Oliver
Creative Director: Earl Wallace IV
Creative Director: Rob Kleckner
Associate Creative Director: Kyle Cavanaugh
Senior Broadcast Producer: Wade Harpootlian
Account Supervisor: Victor Wise
Head of Business Affairs: Deb Groth
Business Affairs Manager: Maureen Doyle
Advertising and Brand Manager: Peter DeLuca
VP, National Brand Leader: Trish Cox
Advertising Director: Ronan O’Mahony
Production Company: Caviar
Director: Ruben Fleischer
Executive Producer, Managing Partner: Jasper Thomlinson
Executive Producer, Managing Partner: Michael Sagol
Producer: Omar Bustos
Head of Production: Kelly Bowen
Editorial Company: Arcade
Color Company: Company 3
Animation: Timber
Mix: Eleven Sound

Tags: United States, Publicis Seattle, t-mobile

Hecho En 72: Flybrix 'See Flybrix in action and meet The Wrong Brothers'

Agency: Hecho En 72

Client: Flybrix

Date: October 2016

Hecho En 72, 72andSunny's maker lab and production studio, has created a campaign for recently-launched Lego drone making kit Flybrix. Aside from 'The Wrong Brothers' video, the lab has also created social images, GIFs, and shorts for Flybrix’s Facebook, Twitter and website. Flybrix is Hecho En 72's first direct client, and the maker lab will receive a revenue share of the profits from launch through the holiday season and to the end of the year.

Credits:

Tags: United States, 72andSunny

Grey New York: Canon 'Rebel With A Cause '

Agency: Grey New York

Client: Canon

Date: October 2016

Canon has tapped YouTube star and anti-bullying advocate Anna Akana as its latest 'Rebel With A Cause,' the brand's yearlong campaign that aims to put a spotlight on modern day rebels who challenge the status quo in their own unique way. In a film created by Grey New York and shot on Canon EOS Rebel T6i DSLR cameras, Akana and The Groundlings comedy troupe are shown helping bullied teenagers use the power of comedy to face their fears.

Credits:

Chief Creative Officer: Andreas Dahlqvist
Head Of Innovation: Darren Moran
Group Creative Director: Anthony DeCarolis
ACD/ Copywriter: Natalie Rose
ACD/ Art Director: Rodrigo Burdman
ACD/ Art Director: Andrew Barrett
ACD/ Copywriter: Pieter Melief
The Groundlings Writer: Jimmy Fowlie
The Groundlings Writer: Ariane Price
EVP, Global Account Director: Rick Reilly
SVP, Account Director: Nikki Maizel
VP, Account Director: Kate Kim
Account Executive: Abel Flint
Strategy Director: Steve House
Strategist: Sarika Patel
Grey Activation + PR
President, Grey Activation & PR: Amy Tunick
SVP, PR: Courtney Engel
VP, Activation: Nicole Feldman
Account Director, Talent, Licensing & Casting: Stacey Gersten
Account Director, PR: Ryan Hallett
Account Supervisor, Activation: Lindsey Wood
Account Supervisor, PR: Ashley Pultz
Account Executive, PR: Meaghan Murphy
Assistant Account Executive, Activation: Yael Herman
Lead Creative Director, Activation + PR: Elizabeth Valleau
Executive Production: Townhouse
Townhouse President: Bennett McCarroll
Townhouse Director of Integrated Production: James McPherson
Townhouse Producer: Lauren Tuttman
Townhouse Assistant Producer: Jacob Herman
Townhouse Music Producer: Zachary Pollakoff
Production Company: Townhouse Studios (New York, NY)
Director: Anthony DeCarolis
Director of Photography: David Vollrath
Editor: Jesus Sepulveda at Townhouse Studios
Music/Sound Design: Dante Desole at Townhouse Studios
Principal Talent: Anna Akana

Tags: United States, Grey New York

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TBWA\Paris: Playstation UK '#GameIsNeverOver'

Agency: TBWA\Paris

Client: Playstation UK

Date: October 2016

Playstation is involved in the world of sports and wanted to affirm its commitment by signing a three-year long partnership with prestigious French sports institute: INSEP. In this second year of partnership, the brand is launching a second campaign that is once again celebrating the daily work put in by INSEP athletes.

#GameIsNeverOver campaign’s new work is, like the original one, about gamers and athletes competitive state of mind. Athlete’s return to training is the moment Playstation focuses on this time around. Returning to training is a crucial moment for athletes. It is a physically and mentally intense moment where athletes are confronted with new challenges, may it occur after a long break, an injury or a competition.

Credits:

Executive Creative Director: Benjamin Marchal, Faustin Claverie

Art Director: Sebastian Guinet

Copywriter: Josselin Pacreau

Additional Credits: CEO TBWA\Else: Maxime Boiron

TV Producer: Mathilde Nanot-Lachkar

Production: ULF - Amar Bouacheria

Director: Walter Mazoyer

Animation Studio: Supamonks Studio

Post Production: Mélanie Bernard, Bastien Malmanche, Gaetan Bailleul

Sound: TBWA\Else

Head of music and Sound: Olivier Lefebvre

Sound Director: Fabrice Pouvreau

Sound Engineer and Sound Designer: Max Labarthe

Tags: Europe

CookChick: Thatchers Cider 'Thatchers Orchard Cut Apple Gin branding'

Agency: CookChick

Client: Thatchers Cider

Date: October 2016

This week marks a unique and very special development at Thatchers Cider. Alongside their range of Somerset ciders, Thatchers’ love of apples has led them to craft their first Gin. CookChick Design were asked to create the concept, brand name and packaging for this new spirit.

Director Lee Cook comments: "We felt this unique spirit deserved a unique approach to storytelling. The solution was found at the source of everything Thatchers do - their stunning Somerset Orchards. Thatchers 'Orchard Cut' Apple Gin is effectively a cut of this Orchard. Using an innovative approach made of real wood, the label appears as a cut from the front but then fully wraps the bottle in 3-D. The first batch of the limited-edition Apple Gin, distilled with Katy apples, are individually numbered.”

Credits:

Creative Director: Lee Cook

Designer: Ed Hemphill

Tags: Europe

Lucky Generals: Paddy Power 'Thank You Sam'

Agency: Lucky Generals

Client: Paddy Power

Date: October 2016

Sam Allardyce's departure as England football manager dominated the front and back pages. But while most commentators are pillorying the former Sunderland boss for alleged misconduct, Paddy Power remained true to its contrary form, by thanking him. The bookies took out an ad - created by Lucky Generals - in The Sun, praising his record: "Played one. Won one. Done one.”

Credits:

Tags: Europe

Pablo London: Mecca Bingo 'We Know the Feeling'

Agency: Pablo London

Client: Mecca Bingo

Date: October 2016

Mecca Bingo has unveiled a fresh new look for the Mecca brand and its Meccabingo.com website, backed by a multi-million pound through-the-line marketing campaign, including a series of TV adverts.

The TV ad introduces the new multi-channel brand strapline ‘We know the feeling’ and focuses on the fun and excitement people experience when playing with Mecca. The new look will be featured in a series of four TV adverts produced by independent creative agency Pablo, focusing on the things Mecca knows bingo players love about the game.

In addition to TV spend, the new campaign will see extensive online marketing support as well as a PR push featuring TV presenter and fashion expert, Louise Redknapp, who appears in the TV campaign.

Credits:

Founding Partner: Gareth Mercer

Tags: Europe

YOU Agency: GBK 'Vote Rump'

Agency: YOU Agency

Client: GBK

Date: October 2016

YOU answered the brief from GBK, which asked for a communications strategy to regain thought leadership having been the original premium burger joint in the UK since 2001. Due to dozens of new entrants in the UK market it needed to leverage its brand further to cut through the noise. YOU’s creative hive then came up with the ‘Vote Rump’ campaign, aimed to play on the fact that GBK’s burgers are so good they could get voted as a party candidate for the U.S election, with the strapline – Vote Rump, our thickest burger ever.

YOU Agency have developed the creative idea further with payoff lines, such as;

‘It’s a no-brainer’
‘It’s really rich and incredibly cheesy’
‘It’s a bit of an arse’

GBK loved the idea so much they are going to market with a specially developed Rump Burger in all of their 78 restaurants for the course of the campaign.

Credits:

Managing Director: Gary Grant

Tags: Europe

Wordley Productions: Hungryhouse 'Love Takeaway'

Agency: Wordley Productions

Client: Hungryhouse

Date: October 2016

Hungryhouse, the online food ordering platform, has unveiled its ‘reality-TV style’ advertising campaign. Featuring its new ‘Love Takeaway’ tagline, the adverts showcase the genuine, unscripted moments that people share when enjoying takeaway and taps into the nation’s love of reality TV. This is the first step in a new direction for the brand - that focuses more on the customer, than the product.

No actors were used for the campaign, with eight groups of real people who were street-cast and then filmed over several hours discussing all things takeaway. This technique captured authentic interactions and relationships, showing the candour and humour that occurs when people get together to share a takeaway, including the ‘fork versus chopstick’ debate and some precise onion ring throwing.

Credits:

Director: Hardey Speight

Head of Brand: Beth James

Hungryhouse team: Sam Bristowe, Sofia Tavares

Tags: Europe

TBWA\G1, DigitasLBi France: Nissan 'Raise Your Game'

Agency: TBWA\G1, DigitasLBi France

Client: Nissan

Date: October 2016

Remember “Truckerball”? Or how Nissan created a new sport where footballers played on moving trucks and pick-ups. It was in 2015, and guess what?

“Truckerball” is back!

In this second season, a new duo is introduced: a coach and his all-new NV300.

With the same spirit, but with a spicy touch through this new charismatic character, “Raise Your game” promotes Nissan’s range of commercial vehicles and introduces its latest addition, the mid-sized NV300.

The campaign revolves around the character of the coach, who constantly strives to improve his team’s performance. Throughout the campaign, he uses the NV300 as a tool to help his players raise their game.

Credits:

Executive Creative Director: Eric Pierre

Creative Director: Frederic Roux

Creatives: Anthony Banks, Kimi Suzuki, Romain Duler

Additional Credits: Planning: Chan Ton That, Anne-Françoise De Taillandier

Account Management: Ewan Veitch, Sandrine Vissot-Kelemen, Buu Tran, Andrew McMeekan, Laetitia Jarry, David Ouanounou, Adèle Salomon

CEO TBWA\Else: Maxime Boiron

TV Producer: Amer Zhogbi

Post Producer: Florence Marquet

Music & sound TBWA\Else: Olivier Lefebvre, Thomas Anduze

Production: Control Films

Director: Emil Möller

Director of Photography: Fredrik Bäckar

Producer: Hervé Dommange

Line Producer: Jean-Pierre Crapart

Post Production: Mikros

Music: “Jump Around” by House of Pain

Tags: Europe

101: Dunelm 'Get Comfy'

Agency: 101

Client: Dunelm

Date: October 2016

With temperatures cooling and nights drawing in, we instinctively spend more time indoors.

To celebrate this 101 has created an Autumn campaign for Dunelm under the headline ‘Get Comfy’. The work features new product ranges of Autumnal staples: lights, rugs, throws and cushions. Everything people need to make the Autumn transition as comfortable and cosy as possible.

The campaign covers press, outdoor and online as well as in-store.

Credits:

Executive Creative Director: Mark Elwood, Augusto Sola

Creatives: Ryan Delehanty, Greg Stekelman, Tanya Holbrook

Designer: Jim Ward

Additional Credits: Agency Producer: Inga Galvanauskaite, Alex Finn

Account Director: Georgie King

Account Manager: Katie Colhoun

Planner: Sandie Dilger

Director: Danny Sangra

Production Company: B-Reel Films

Photographer: Ben Anders, Brent Darby

Stylist: Anna Burns, Sam Grigg

Production Company: Another Production

Tags: Europe

FCB Inferno: Holland & Barrett 'Sleep'

Agency: FCB Inferno

Client: Holland & Barrett

Date: October 2016

Health food retailer Holland & Barrett International wants to awaken the nation, as it launches its first big creative campaign with new agency FCB Inferno.

Centred around an interactive in-store marketing campaign, the creative helps consumers identify their sleep habits with six different personas: the Caffeinator, the Late Night Browser, the Daytime Dozer, the Biggest Snoozer, the Slumber Interrupter and the Ridiculously Early Riser.

The six-figure campaign will showcase Holland & Barrett’s wellbeing knowledge, cementing the 760-store retailer as the number one destination for sleep products and advice on the high street with dedicated “Sleep Coaches” in every store.

The campaign, which uses the animated rabbit character from the existing ‘Good Life’ creative by RKCR/Y&R, will launch with TV advertising, using a 30 second and a 10 second commercial. The commercial will run alongside print (launched 7 October), digital and social activity throughout October and November.

Credits:

Group Creative Director: Elspeth Lynn

Tags: Europe

Mother London: IKEA 'Welcome Home'

Agency: Mother London

Client: IKEA

Date: October 2016

Leading home furnishing retailer Ikea has launched a new campaign as part of the wider Wonderful Everyday campaign, aimed at illustrating the transformative effect light has on our everyday wellbeing. Capturing the emotive connection between darkness and light, the new campaign aims to show that life is better at the flick of a switch.

The ‘life’s better at the flick of a switch’ campaign launches with a new TVC titled ‘Welcome Home,’ which features a mother who has to walk home through the dark each night and her son who wants to do something to get her home to him safely. In the film, we follow the journey of the mother on two consecutive evenings. The first sees her hurrying through a dark and unwelcoming underpass at the start of her journey, with her son waiting anxiously for her safe return. The next night sees her travelling home through a park, her journey now lit brightly by Ikea lights; the handiwork that we have witnessed her son doing throughout the day as he borrows lamps, bulbs and desk lights from neighbours to transform the route for his mother.

Credits:

Additional Credits: Director: Frederic Planchon

Production Company: Academy

Line Producer: Medb Riordan

Director of Photography: Justin Brown

Editing: Work

Editor: Assembly Rooms, Sam Rice- Edwards

Post House: MPC

Sound House: 750

Tags: Europe

101: Avios 'Landmarks'

Agency: 101

Client: Avios

Date: October 2016

A new outdoor campaign promotes an incentive for customers to be rewarded with 1,000 bonus Avios.

The promotion applies to existing Avios customers in a bid to encourage them to use more than one Avios partner in order to turn their shopping into opportunities to travel. Partners include a variety of high street brands, as well as BA and Iberia flights.

The work, created by 101, features normal shopping items made to look like famous global landmarks. A Tesco milk bottle becomes the Statue of Liberty, a rug from John Lewis becomes the Leaning Tower of Pisa and an ASOS belt is Rome’s Colosseum.

Credits:

Executive Creative Director: Mark Elwood, Augusto Sola

Creative: Misha Newby

Designer: Dave Allen

Additional Credits: Agency Producer: Alex Pemberton

Account Director: Georgina King

Account Manager: Amy Lavington

Planner: Joe Smith

Photographer: Lochner Carmichael

Production Company: Another Production

Tags: Europe

CHI&Partners: TalkTalk 'This Stuff Matters'

Agency: CHI&Partners

Client: TalkTalk

Date: October 2016

TalkTalk has launched a new brand campaign, ‘This Stuff Matters’, offering a candid glimpse into how modern families live their lives today – and the central roles technology and connectivity have come to play within the family unit.

Created by CHI&Partners, ‘This Stuff Matters’ represents a turning point for TalkTalk as well as a departure from previous advertising within the telecoms category. It was created by installing unmanned cameras in a real family home, filming non-stop for two weeks in order to capture authentic, unscripted footage of the life of one British family.

Breaking on TV and spanning video-on-demand, cinema, press, out-of-home, reactive content and PR, the multichannel campaign features a real family of TalkTalk customers: a mum and dad, Julie and Paul; two sons and two daughters, Peter, Harry, Sophie and Lucy; a niece, Daisy; and the family dog, Elvis.

The campaign is woven together in a series of ten films, with a strapline “X. It matters” – for example “Telly after a hard day’s work. It matters” or “Boys. They matter”. The films spotlight all the little moments in life that matter and the role TalkTalk’s products and services play in them, from navigating TV dinners with a dog on the sofa, to texting boyfriends, to teaching Auntie Julie how to use her tablet.

Credits:

Executive Creative Director: Jonathan Burley

Creative Partner: Micky Tudor

Creative Director: Jim Bolton

Creatives: Danny Hunt, Dan Watts, Rob Webster

Additional Credits: Head of Art: Marc Donaldson

Head of Art Buying: Emma Modler

Lead Designer: Loty Ray

Chief Strategy Officer: Neil Goodlad

Planner: Simon Ringshall, Katherine Barnett

Producer: David Jones

Creative Producer: Ruby Hill

Production Assistants: Hannah Greene, Alfie Glover-Short

Chief Executive Officer: Nick Howarth

Business Director: Tom McCoy

Account Directors: Catrin Tyler, James O’Reardon

Account Managers: Maddison Done

Account Coordinator: Joel Kaas

Production Company: Park Pictures

Director: Tom Tagholm

Executive Producer: Stephen Brierley

Producer: Fran Thompson

Production Manager: Ananda Grace

Director of Photography: Luke Scott

Camera and Sound: Jon Boyce & Team at Transmission TX

Transcoding of Rushes: Mark Purvis, Mission Digital

Visual Post Production: MPC

Post Production Producer: Amy Richardson

VFX Artist: Bruno Fukumothi

Colourist: George Kyriacou

Editing Company: Stitch

Editor: Tim Hardy

Audio Company: Pinewood Studios

Sound Supervisor: Glen Gathard

Sound Editor: Adam Bourne

Re-Recording Mixer: Peter Hanson

Foley Mixer: Jemma Riley Tolch

Foley Artist: Pete Burgis

Music Company: Leland Music

Media Agency: m/SIX

Media Planner: Matthew White

Social Media Agency: Nonsense

PR Agency: MHP Communications

Tags: Europe

The Corner: Jigsaw 'Lived Not Modelled'

Agency: The Corner

Client: Jigsaw

Date: October 2016

London clothing company Jigsaw has launched the second leg of its ‘Lived Not Modelled’ campaign, created by advertising agency The Corner. The activity, promoting Jigsaw’s Autumn-Winter 2016 collection, includes the highly-anticipated seasonal takeover of Oxford Circus tube station which fans have come to love.

The launch of the AW16 range celebrates intense moments of beauty and emotion in everyday wear of Jigsaw clothing, instead of the controlled poses preferred by the wider fashion industry and brand campaigns. ‘Lived Not Modelled’ extends Jigsaw’s ‘Style and Truth’ brand message, launched by The Corner in 2014, and showcases the clothing through a series of striking and intimate takes on the ‘everyday’ style.

Credits:

Creative Director: Tom Ewart

Additional Credits: Planning Director: Neil Hourston

Planner: Talula White

Business Director: Daisy Corbett

Agency Producer: Kristie Girvan

Media Company: the7stars

Production Company: And Productions

Director: Todd Hido

Tags: Europe

Design Bridge: Save the Children 'Global Visual Identity'

Agency: Design Bridge

Client: Save the Children

Date: October 2016

Independent brand design agency Design Bridge are pleased to announce their work creating the new global visual identity and global brand guidelines for Save the Children. The comprehensive project encompasses everything from the charity’s tone of voice and photographic style to typography, campaign templates and a new colour palette.

Credits:

Creative Director: Michael Stride

Design Director: John Wigham, Phil Dall

Creative Director, Brand Language: Holly Kielty

Additional Credits: Client Director: Dora Saunders

Group Brand Guardian: Birgitte Woehik

Tags: Europe

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Welcome to The Drum's APAC Creative Works.

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We've now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 25 October.

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MEC Singapore: Gleneagles Hospital 'BNP Paribas WTA Finals Singapore'

Agency: MEC Singapore

Client: Gleneagles Hospital

Date: October 2016

Gleneagles Hospital is Official Medical Partner of the upcoming BNP Paribas WTA Finals Singapore (23 – 30 Oct 2016). To mark this, it decided to shed more light on sports health and orthopaedics through an educational digital content series, initiated by MEC Singapore and in partnership with Yahoo Singapore. The series aimed to turn the usual dry and technical medical content into bite-sized engaging information that would capture the interest of its readers.

It comprised of online quizzes, infographics, treatment and prevention tips surrounding sports-related injuries, articles to debunk fitness misconceptions, photo contest, etc.

To cement its position as the leading Sports Medicine expert, the Gleneagles Hospital weaved in its brand communication by owning all editorial sports content on Yahoo through a road-block execution.

Credits:

MEC Singapore and Yahoo

Tags: Singapore

Isobar: Innisfree 'My style, My Cushion'

Agency: Isobar

Client: Innisfree

Date: October 2016

Leading Korean skincare and beauty brand innisfree, recently launched its first ever music video, to promote a new customization offering for their range of Cushion compact products.

The “My Style, My Cushion” music video, conceptualized by Isobar Malaysia, features five popular Malaysian YouTubers and fashion influencers. The five were chosen by Isobar along with innisfree Malaysia and its PR team based on their distinct styles and personalities.

The song was sung by one of the chosen influencers, Jenn Chia a.k.a. So, I’m Jenn, a popular YouTuber.

In the video, each influencer represents a different colour scheme that suits their own style. Aside from Jenn who is fun, confident and outgoing, the other four influencers and their styles are:

Charis Ow – popular YouTuber known for her cute and sweet personality.
Nisa Kay – a very sweet YouTuber, blogger and part-time model who is nature-loving.
Kittie Yiyi – local fashion designer known for her quirky style.
Brian See – fashion influencer with a mysterious and cool persona.

Credits:

Isobar Malaysia

Executive Creative Director - Liew San Yen
Project Director – Elwin Tan

Account Executive - Sarah Lim
Creative Group Head – Wong Chin Wei
Art Director – Chan Weng Joe
Designer – Estelle Lai
Copywriter – Too Wei Lian
Programmer – Chan Zhou Hua

innisfree Malaysia

Brand General Manager – Johnny Nam
Assistant Marketing & PR Manager – Peggy Low
Senior PR Executive – Yap Joo Yee

Hashtag City (innisfree’s PR Agency)

Senior Influence Manager – Loh Hui Ping
Senior Influence Executive – Suraya Amer

Tags: Malaysia

Vizeum: Bang & Olufsen 'B&O PLAY A1 Bluetooth '

Agency: Vizeum

Client: Bang & Olufsen

Date: October 2016

Vizeum and MKTG, part of Dentsu Aegis Network, teamed up with Bang & Olufsen’s fun and fresh brand B&O PLAY to launch their new portable B&O PLAY A1 Bluetooth speaker at Singapore’s iconic beach bar, Tanjong Beach Club. The product launch was the most successful one so far, making it the fastest selling product in the history of B&O PLAY.

At Tanjong Beach Club a drone circled with the B&O PLAY A1 attached, allowing people to experience the mobility and sound-quality of the Bluetooth speaker for themselves. Beach-goers were able to rent an A1 speaker by sharing their #BEOPLAYA1 experience on social media, to create a personal music experience with their friends, while they partied.

In order to deliver a real brand experience across five APAC markets, B&O PLAY became one of the first APAC brands to make use of Facebook Canvas.

Credits:

Vizeum and MKTG, part of Dentsu Aegis Network

Tags: Singapore

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The Sweet Shop, DDB New Zealand: Lotto New Zealand 'Imagine'

Agency: The Sweet Shop, DDB New Zealand

Client: Lotto New Zealand

Date: October 2016

The new ad for Lotto Powerball revolves around a close-knit family of four siblings who come together at their childhood home to fulfil a strange last request from their late mother. What looks like a get-your-hands-dirty job to get the house ready for sale, turns out to be something entirely unexpected.

Credits:

Chief Marketing Officer: Guy Cousins

Head of Brand and Communications: Keri Merrilees

Agency credits:

Chief Creative Officer: Damon Stapleton

Executive Creative Director: Shane Bradnick

Creative Director: Mike Felix

Creative Director: Brett Colliver

Lead Business Partner: Zoe Alden

Lead Business Partner: Nikki McKelvie

Business Director: Jaheb Barnett

Chief Strategy Officer: Rupert Price

Executive Planning Director: Lucinda Sherborne

Executive Producer: Judy Thompson

Assistant Producer: Nikita Kearsley

Production Company:

Managing Director: Fiona King

Producer: Larisa Tiffin

Director: Steve Ayson

DOP: Lachlan Milne

Post Production Company: The Sweet Shop

Post production online: Palace Studio

Editor: Simon Price, The Sweet Shop

Music: Soundtree, London

Tags: New Zealand

DDB Group Hong Kong: DDB Group Hong Kong 'Crafted By My Heart'

Agency: DDB Group Hong Kong

Client: DDB Group Hong Kong

Date: October 2016

CRAFTED BY MY HEART is an iOS mobile app that lets users lay down their heart beat as a one-of-a-kind gold, silver or black silver (gunmetal IP) ring.

More than a year in the making, the app records a user’s heart beat through registering subtle changes in the coloration of the skin by way of an index finger placed over the phone’s flash and camera. Users can choose one of two unisex design templates, and watch as the ring is shaped by the rhythm of the heart. Each ring is assigned a different algorithm to ensure that no two pieces are alike.

The pioneering initiative marks the first time DDB Group Hong Kong has designed, produced and launched a product of its own. The agency collaborated with Tribal Worldwide Singapore to develop the app, and partnered with up-and-coming jewellery designer Nomera Ajmal on the base design templates.

Credits:

CREDITS:

DDB Group Hong Kong

Creative Technologist: Manolis Perrakis

Head of Strategy & Innovation: Andreas Krasser

Project Manager: Billy Cheung

Account Director: Koman Ko

Senior Planner: Adrian Tso

Creative Director: Marcin Brzezinski

Senior Art Director: Colin Siu

Tribal Worldwide Singapore

Project Director: Jean Kim

Head of Technology: Weelee Yeo

Jewellery designer: Nomera Ajmal

Tags: Hong Kong

Grey Group India: Indian Air Force 'A Cut Above'

Agency: Grey Group India

Client: Indian Air Force

Date: October 2016

To mark the Indian Air Force’s 84th anniversary, GREY group India has created a campaign for the Indian Air Force. The campaign ‘A Cut Above’ tries to bring forth the glory and bravado associated in the life of the Indian Air Force.

The campaign aims to motivate the youth to join the Indian Air Force family and be ‘A Cut Above’ by explaining that it's not a 9-to-5 and that the job requires those with wunderlust.

The campaign kicked off with television commercials but it also comprises of 10 radio spots, over 20 press ads and 40 hoardings that will be spread across different media.

Credits:

Creative Team: Sandipan Bhattacharyya, Louella Rebello, Adarsha Deshbhratar, Varun Goswami, Gautam Bhasin, Piyush Jain, Sahil Mehta, Harshvardhan Sharma, Gurudev Singh

Account Management: Samir Datar, Pulak Bhattacharya, Vishal Pant, Ameya Desai, Sunny Jain

GREY Works (Films): Samir Chadha, Sharad Shinde

Production House: Asylum Films

Director: Razneesh Ghai

Cinematographer: Mitesh Mirchandani

Executive Producer: Bhavna Singh

Director's Assistant: Aiman Ali

Associate Producer: Vidya Muraleedharan

Tags: India

To keep up to date with the latest advertising, design and creative work from around the globe visit our Creative Works homepage where you can vote on which work you’d like to see crowned Creative Work of the Week and Creative Work of the Month.

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Publicis London: Nescafé 'Swooshy Man'

Agency: Publicis London

Client: Nescafé

Date: October 2016

Nescafe Original has kicked off the launch of a new brand campaign ‘LEAVE LIKE A LEGEND’ with a playful TV spot entitled ‘Swooshy Man’. The campaign aims to engage a younger generation of coffee lovers and continues to celebrate Nescafe Original as the nation’s biggest and favourite coffee brand

The idea dramatises the feeling Nescafe Original’s new ‘double filtered, fuller flavour’ provides. Nothing sets the scene for the day quite like a coffee made in your own kitchen; then you’re out of the house, ready to take on whatever the world throws at you.

The tongue-firmly-in-cheek spot opens on our hero, an ordinary young fella swooshing his fine head of hair through a shower of coffee beans…as you do! He hits the street, thrusting his way to work, an unstoppable force of flowing locks. Nothing can get in Swooshy man’s way, not even the endline it seems, as he strides through it as if it was made of polystyrene, (which it is!).

Credits:

Executive Creative Director: Dave Monk

Creative Director: Dave Sullivan, Sue Higgs

Art Director: Ben Smith

Copywriter: Dan Kennard

Additional Credits: Planner: Raj Thambirajah, Amy Whittaker

Account Handler: Patrick Flynn, Nick Hoile, Scott Needham, Stephen Hillcoat

Producer: Sharon Joyce

Assistant Producer: Holly Simmons-Betts

Media Buying Agency: Zenith Optimedia

Production Company: Rattling Stick

Director: Traktor

Editor: Richard Rusell

Producer: Polly Ruskin, Sophie Hogg

Flame Operator: Kamen Markov

Telecine Operator: Jean-Clement Soret

Post Production Company: MPC

Audio Post Production Company: Sam Ashwell, 750mph

Tags: Europe

Ragged Edge: We Are Bar 'Brand Strategy and Identity'

Agency: Ragged Edge

Client: We Are Bar

Date: October 2016

Integrated branding agency Ragged Edge has created a brand strategy and identity for disruptive new City venue, We Are Bar.

The brand was brought to life across a suite of menus, brand collateral, photography and a website: www.wearebar.com

A bracket device repeated in the interiors communicates inclusiveness, while a typographic-led system provides a distinctive tone of voice. The primary typeface, Anzeigen Grotesk is no nonsense, confident and direct, and was selected to match the bold tone of voice. It’s supported by Berlingske Serif, which was chosen for its character and legibility in the low light of the bar.

A set of illustrations for wall posters were commissioned from artist Luis Dourado to reflect the brand idea ‘The Beat of The City’ and juxtapose escapist imagery with photography of the city.

Colours used in the design touchpoints include a premium dark green, paired with a more contemporary light green and gold highlights. Ragged Edge worked closely with Grapes Design to ensure the interiors and design worked together harmoniously.

Credits:

Co-Founder: Max Ottignon

Additional Credits: Grapes Design

Tags: Europe

Disney: Disney 'What it means to be a Disney Princess'

Agency: Disney

Client: Disney

Date: October 2016

Over 5,000 parents have revealed the top ten values of what makes a modern ‘Princess’ in an effort to encourage young girls to follow their dreams.

The research, commissioned by Disney UK, has for the first time ever defined the principles of what it means to be a Disney Princess, which have been turned into motivational posters by some of the UK’s top female designers. The posters are being released for free to inspire the nation’s young girls to believe in themselves and dream big.

Disney UK commissioned parenting expert Judy Reith to analyse the characteristics of Disney Princesses including Belle (Beauty and the Beast), Rapunzel (Tangled) and Tiana (The Princess and the Frog), before putting a long list of their inner qualities and traits to a panel of over 5,000 parents. The parents then ranked the attributes they judged most relevant and important to their 6-12-year-old daughters.

Kate Moross, Rose Blake and Kate Forrester, have turned the Princess Principles into posters, which are being made available for free to young girls across the country.

Credits:

Artists: Kate Moross, Rose Blake, Kate Forrester

Tags: Europe

FCB Inferno: npower 'Family Super Powers'

Agency: FCB Inferno

Client: npower

Date: October 2016

Across Britain millions of people, in millions of homes, possess what npower call ‘family super powers’. These are charming talents, some extraordinary, others simple and sweet.

On October 14 npower will launched a national campaign, created by FCB Inferno, that celebrates these families and their unsung super powers, linking them to the energy provider’s own super powers – a new range of innovative products and services.

The campaign uses ‘real people’, not actors, and a nationwide search was undertaken to unearth these quirky talents. These range from Kenny who can match dates to days, to Milo the family dog who can balance just about anything on his nose. Throughout the campaign a bright neon ‘powerpointer’ lights up to celebrate the individual and their super power.

‘Super Powers’ will run into the start of 2017, and is brought to life across multiple platforms including VOD, Press, OOH, and radio, with experiential, social and editorial also being activated.

Credits:

Chief Creative Officer: Al Young

Creative Director: Greg Mullen, Alistair Mills

Additional Credits: Photographer: Jude Edington

Digital Retouching: Richard Bagley

Project Manager: Lara Blow

Managing Director: Sharon Jiggins

Account Director: Sam Edwards

Senior Account Manager: Kirsten Barnes

Planning Director: David Jackson

Producer: Kate Grenfell

Production Company: Knucklehead

Director: Finn Mcgough

Produce: Bill James

Editor: Mark Burnett (Whitehouse Post)

Post Production Producer: Antonia Porter

Post Production: Cherry Cherry

Audio Post Production: Unit

Tags: Europe

FHF: BT 'Grannies try Snapchat'

Agency: FHF

Client: BT

Date: October 2016

Ever wondered what would happen if you gave grannies that have never used social media before, free reign on Snapchat? So did BT, who masterminded a social experiment and filmed it. BT invited eight over-65s to try the popular Snapchat lenses for the very first time, capturing their candid reactions which ranged from fits of laughter to total bewilderment.

Credits:

Tags: Europe

Leo Burnett London: McDonald’s 'Learn'

Agency: Leo Burnett London

Client: McDonald’s

Date: October 2016

Burnett has launched an outdoor campaign for McDonald’s to show that no matter where you are in the world, its all time favourite menu items transcend the barriers of language.

Running on 6- and 48-sheets, the ‘Learn’ campaign shows McDonald’s’ iconic products – Big Mac, Fries and McNuggets – pictured alongside other everyday items with the foreign translation of their name.

For example, the ‘Learn Hawaiian’ execution shows a lamp, a violin and a camera, which are known as ‘Kukui’, ‘Pila’, and ‘Pahupa’iki’i’ in Hawaii, alongside McNuggets, which are known as McNuggets the world over.

Credits:

Creative Director: Matt Lee, Pete Heyes

Art Director/Copywriter: Laura Randall, Gareth Butters, Matt Lee, Pete Heyes

Tags: Europe

BBH London: KFC 'Visual Identity'

Agency: BBH London

Client: KFC

Date: October 2016

Created by BBH London and inspired by KFC’s American heritage, the new work delivers a fresh, bold and modern feel for the brand. It aims to relaunch the brand’s most distinctive brand assets with a bang, creating consistency across all media and cut-through from competitors.

As part of the new campaign, KFC has released a provocative 96 sheet with the headline ‘It’s finger lickin’ good’, bringing a whole new edge to the brand’s iconic ‘finger lickin’ good’ tagline.

The ad will be shown in selected outdoor locations across the UK, and has already caused controversy.

The Out of Home campaign launches across a wide range of outdoor formats, including 96 sheets and train station screens, and will be further rolled out across KFC’s social and digital channels.

Credits:

Creative Director: Hamish Pinnell

Creative Team: Hamish Pinnell, Martha Riley

Additional Credits: Strategist: Lucian Trestler

Strategy Director: Fernando Ribeiro

Business Lead: Becky Russell, Leo Sloley

Account Manager: Katharine Grittne, Jamie Kisilevsky

Print Producer: Katie Callagham, Lauren Daniels, Simon Taylor

Photographer: Dan Matthews

Wellcome Producer: Dawn Kershaw

Design: Christian Tunstall, Niek Van Den Wingerden

Studio: Gareth Williams

Tags: Europe

Leo Burnett London: McDonald’s 'Our breakfasts are freshly prepared, even if you’re not'

Agency: Leo Burnett London

Client: McDonald’s

Date: October 2016

McDonald’s has launched a new TV campaign celebrating the freshness and quality of its breakfasts.

The TV ad, created by Leo Burnett, contrasts the freshly prepared quality of McDonald’s breakfasts with the characteristics of those of us who rise but don’t necessarily shine in the morning times.

The ad shows a sleepy man making an order at a McDonald’s Drive Thru who doesn’t realise he is actually talking to a bin. The endline is: “Our breakfasts are freshly prepared, even if you’re not.”

Credits:

Creative Director: Matt Lee, Pete Heyes

Art Director: Harry Osborne, Sam Sword

Copywriter: Harry Osborne, Sam Sword

Additional Credits: Account Director: Beth Watts

Account Manager: Steph Bates

Account Executive: Vicki Sinclair

Agency Producer: Hannah Boase

Director/Production Company: David Kerr

Producer: Emma Butterworth

Editor: Adam Spivey

Post Production: MPC

Sound Design: Dugal Macdiarmid – Wave

Tags: Europe

Disney Media+ Creative: Heelys '‘The Lodge’ Sponsorship'

Agency: Disney Media+ Creative

Client: Heelys

Date: October 2016

As the exclusive European sponsor of Disney Channel’s latest live-action drama series, The Lodge, Heelys has worked with Disney to create a series of sponsorship videos.

The pan-European campaign, aims to raise awareness of Heelys’ new Autumn/Winter range to its core audience of 8 – 14 year olds, kicked off in the UK and Ireland in September and is running across 11 different territories including France, Germany, Spain, Italy, Belgium, The Netherlands, Portugal, Norway, Sweden and Denmark.

Credits:

Creative Director: Angela Affinta

Additional Credits: Director: Matthew Giffen

Producer: Sally Pring, Lisa Giffen

Graphics House: Blue Zoo Animation

Audio: Silk Sound

Tags: Europe

Global Influence: FATE – Families Against Terrorism and Extremism 'We Are Tomorrow'

Agency: Global Influence

Client: FATE – Families Against Terrorism and Extremism

Date: October 2016

London-based strategic communications firm, Global Influence, has announced a global initiative with Families Against Terrorism and Extremism (FATE) in a bid to help vulnerable families come together and stand up to violence and terror. The powerful campaign unites families and survivors with charities to join forces against violent extremism and prevent radicalisation.

The culmination of a six-week Target Audience Analysis using RAID (Rapid Audience Insights Diagnostics), Global Influence’s audience profiling tool. Developed over 10 years, RAID takes the methodology used in marketing, military, conflict and political contexts, and applies it to social-change campaigns. In this way the guesswork of ‘we think’ or ‘we believe’ is replaced by rigorous assessment of data against 24 peer-reviewed scientific parameters to undertake a deep-dive into the psychology of the target audience achieving the granularity of insight needed to truly, and scientifically, deliver behaviour change.

The first video entitled ‘We Are Tomorrow’ establishes modern Muslim youth as a force to be reckoned with, who are rejecting DAESH’s divisive ideology. Set within a gritty urban location, young people are seen to gather together – seemingly for menacing reasons. However, the viewer soon discovers that the individuals are in fact a group of percussion musicians, performing a counter-DAESH drum / poetry performance. The sinister becomes optimistic and dynamic, with the youth transitioning from menacing to united in the verbal fight against DAESH. They are owning their futures, not allowing them to be stolen by warped narratives.

Credits:

Chief Executive Officer: Sven Hughes

Tags: Europe

J. Walter Thompson London, Biscuit Filmworks: National Centre for Domestic Violence, Victim Support '#breaktheroutine'

Agency: J. Walter Thompson London, Biscuit Filmworks

Client: National Centre for Domestic Violence, Victim Support

Date: October 2016

With figures showing that, on average, high-risk victims live with domestic abuse for over two years before getting specialist support, a new online film based on a disturbingly captivating and physically intense dance. Choreographed by Sidi Cherkaoui and backed by a haunting music track by Ellie Goulding the film lets victims of domestic abuse know that help and support is available to #breaktheroutine.

Through the disturbingly captivating choreography of Sidi Cherkaoui and heady music by Ellie Goulding, it takes on the difficult task of raising awareness and creating emotions among an audience immune to hard facts and images.

The film shows the hardships of an abusive relationship through dance. Showing how trapped the woman is – how she feels there is no escape. The dancers, real-life couple Jennifer White and Jason Kittelberger, mimic the savage physicality of domestic abuse in a bare house. As the film ends the man is finally stopped by an invisible barrier and although it is not the end of her struggle, the woman knows she is safe.

Credits:

Executive Creative Director: Russell Ramsey

Additional Credits: Choreographer: Sidi Cherkaoui

Soundtrack: Ellie Goulding

Tags: Europe

Lambie Nairn: University College London 'Brand Identity'

Agency: Lambie Nairn

Client: University College London

Date: October 2016

International branding agency Lambie-Nairn has unveiled a new brand identity for UCL’s (University College London) new global Philanthropy and Engagement Campaign.

The agency was tasked with creating a brand identity which captured the uniqueness of UCL, its strong personality and the big story behind the campaign. The brand also needed to reflect the university’s belief in pushing boundaries, which is based on its experience of delivering innovative solutions by doing things differently.

The resulting campaign is built around the idea ‘It’s All Academic’, enabling UCL to take a well-known phrase and turn the meaning on its head to declare that being academic is no longer seen as delivering less.

Lambie-Nairn has created a deliberately disruptive look and feel for ‘It’s All Academic’ to compete with, rather than complement, UCL’s existing corporate identity. The design uses classical fonts combined with provocative language and an eclectic handmade, punk inspired aesthetic. The subsequent communications feel surprising; intelligent yet rebellious.

Credits:

Executive Creative Director: Adrian Burton

Tags: Europe

Whistlejacket London: Addison Lee 'Addison Lee for Me'

Agency: Whistlejacket London

Client: Addison Lee

Date: October 2016

Addison Lee have been driving passengers for over 40 years, offering a high-quality product to discerning customers. In recent years their preeminence in the private hire market has been eroded by the disrupters like Uber and Gett. We worked with the management team to deliver an internal Purpose that would guide their evolution as a brand and a business, focussing around the exceptional service they deliver. We then created a new brand identity and tone of voice for Addison Lee, exemplified in this film.

Credits:

Creative Director: Kathy Kielty

Art Director/Copywriter/Director: Tom Clark, Rob Palmer

Additional Credits: Black Revolver Films

Tags: Europe

BBH London: St John Ambulance 'CPR Babygrow'

Agency: BBH London

Client: St John Ambulance

Date: October 2016

BBH London has created an exclusive babygrow for St John Ambulance that is designed to help teach parents how to give first aid to their baby. The limited-edition garment, which is being handed out in Tesco stores, will teach baby CPR after research revealed that 74% of parents said that their baby not breathing is the first aid emergency they fear most. The babygrow will be available for free in selected Tesco stores on Thursday 13 October, with a suggested donation of £3 to St John Ambulance.

Credits:

Deputy Executive Creative Director: Ian Heartfield

Creative Team: Fred Rodwell, Andy Parsons

Additional Credits: Strategist: Alana King

Strategy Director: Rowenna Prest

Business Lead: Jon Barnes

Account Director: Emma Johnston-Donne

Account Manager: Louisa Steele

Producer: Billy Dupée

Production Company: Hangar 7

Director: Matt Carroll

Producer: Lucy Anderson, Hangar 7

DoP: Alex Frois

Post Production: Hangar7

Editor/Editing House: Hangar 7

Sound: Hangar 7

Music: Ed Marquis

Illustrator: Joseph Pelling

Tags: Europe

Bruketa&Zinic OM: Addiko Bank 'Banking Mornings of Poetry'

Agency: Bruketa&Zinic OM

Client: Addiko Bank

Date: October 2016

Addiko Bank advocates for clear, simple and straightforward banking, therefore its communication needs to be clear and understandable to everyone. Although the banking terms are like poetry to bankers, they are incomprehensible for the majority of people.

The campaign started with teaser ads featuring typical banking jargon, and asked the public if they have an ear for banking poetry. In response, people even wrote their own banking poetry on the Facebook page “Mornings of banking poetry”.

In the reveal phase some of the incomprehensible terms were explained and the slogan was introduced in the form of an easily understandable mathematical formula.

Credits:

Creative Director: Sinisa Waldinger, Davor Bruketa

Art Director: Ivana Momcilovic, Sonja Surbatovic, Mia Maric

Copywriter: Mario Radoševic, Martina Tupek

Additional Credits: Account Director: Ivanka Mabic

Strategic Planners: Ivan Tanic, Tea Silvia Vlahovic

Account Managers: Jelena Babic, Sandra Grkovic

Account Executives: Eliza Ragac, Adela Dulan

Digital Account Manager & Strategist: Jasna Manzoni

Digital Strategist: Marko Matejcic

Social Media Manager: Karla Andric

TV production: Val produkcija

Video production: Poster

Tags: Europe

Our Design Agency: Costa Coffee 'One-off Graffiti Installation'

Agency: Our Design Agency

Client: Costa Coffee

Date: October 2016

Costa Coffee opened the doors of this first-of-its-kind trial store in Wandsworth. The store is the result of close collaboration between Edge, Our Design Agency, and Costa’s Innovation and Store Design teams. Promising to deliver new coffee experiences in a contemporary coffee shop environment, Costa is ramping up its efforts to share its perpetual passion for coffee with the customer, and in a first for its UK high street stores, will also be trialing an extended evening offering including a small selection of alcoholic drinks to complement its food and drink range.

In 1971 the Costa brothers arrived in London with a burning desire to make fine coffee part of London life. This store is also a real celebration of the brand’s heritage made relevant for today’s coffee lovers.

Credits:

Director: Grant Willis

Tags: Europe

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Welcome to The Drum's US Creative Works.

To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, November 2.

To submit work for future publication, contact Minda Smiley.

Mistress: Coca-Cola 'Choose Freely with Coca-Cola Freestyle'

Agency: Mistress

Client: Coca-Cola

Date: October 2016

Coca-Cola's Freestyle Machine lets people mix and match all sorts of drinks; everything from the company's classic Fanta and Dr. Pepper to more customized varieties like Sprite Peach and Coke Zero Lime can be mixed into one drink to create a personalized soda. To promote the touch screen soda fountain, LA agency Mistress has enlisted the help of backup dancer Tessa Brooks to walk viewers through all of the different flavors they can experience when using the Freestyle.

Credits:

Partner, Executive Creative Director: Scott Harris
Creative Director: Lixaida Lorenzo
Creative: Megan Nakazawa
Creative: Emily Frederick
Brand Director: Tashi Oszvald
Producer: David Horowitz
Producer: Trevor Paperny
Production: Humble
Director: Nieto
President / Founder: Eric Berkowitz
Executive Producer: Mark Kovacs
Head of Production: Natalie Warkenthien
Producer: Lisa Cowan
Post Production: Postal
Executive Creative Director: Sam Stephens
Creative Director: Gene Nazarov
Director of Business Development: Jason Mayo
Executive Producer: Damijan Saccio
Editor: Rhys Stover
Assistant Editor: Zach Moore
Lead CG: Jeremy Greenberg
Animator: Adrian Letechipia
Nuke Compositor: Aaron Kemnitzer
Post Producer: Jody Peters
Color: Local Hero
Supervising Colorist: Leandro Marini
Music: Ghostland Observatory, Trashy Moped Recordsings

Tags: United States, Coca-Cola

Mother New York: Organize 'The Mom and Dad Bods Anthem'

Agency: Mother New York

Client: Organize

Date: October 2016

According to Organize, a nonprofit that aims to make it easier for people to become organ donors, only 10% of people over the age of 50 donate their organs due to the misconception that "they are no longer healthy enough to qualify as donors." To try and get more people in older age demographics to donate, the organization enlisted the help of Mother New York to create a humorous video that would capture the attention of both kids and their parents to spark a conversation around the topic. The result is a short film called 'The Mom And Dad Bods Anthem' that celebrates the bodies of Baby Boomers. Directed by Bo Mirosseni, the video encourages millennials to talk to their parents about organ donation.

Credits:

Tags: United States, mother New York

Cutwater: Visit Santa Barbara 'Miss Nothing'

Agency: Cutwater

Client: Visit Santa Barbara

Date: October 2016

San Francisco agency Cutwater has created a campaign for Visit Santa Barbara to help the travel and tourism platform show travelers that the city isn't just another California beach town. In a campaign called 'Miss Nothing' shot in black and white, viewers are shown all of the different things that can be experienced at Santa Barbara, everything from outside yoga and bike rides to parties and concerts.

Credits:

Founder, Chief Creative Officer: Chuck McBride
President, Principal: Christian Hughes
Associate Creative Director: Gong Liu
Executive Producer: David Verhoef
Content Producer: Robbie Wiedie
Associate Content Producer: Kimberly Lewis
Account Director: Sophie de Schepper
Senior Account Manager: Hillary Ashton
Production Company: The Cabinet
Director: Doug Cox
Executive Producer: Jim Vaughan
Line Producer: Scott Wickman
Director of Photography: Nick Mahar
Editorial Company: The Cabinet
Editor: Doug Cox
Executive Producer: Jim Vaughan
Senior Colorist: Chris Martin
VFX / Finish: Mark Everson
Music:“Catenary Wires” by Secular Ghost
Audio Mix: One Union Recording Studios
Senior Sound Engineer: Joaby Deal

Tags: United States, Cutwater

MullenLowe: Ulta Beauty 'Gorgeous Way to Give'

Agency: MullenLowe

Client: Ulta Beauty

Date: October 2016

For Breast Cancer Awareness Month, Ulta Beauty and the Breast Cancer Research Foundation wanted to create an initiative that would show people just how far a dollar can go when it is donated to a good cause. To bring this concept to life, MullenLowe's Winston-Salem office created a pop-up Ulta shop in NYC. Shoppers who walked in found that products weren't priced in dollars, but in minutes of breast cancer research time instead. For example, a $10 tube of mascara cost 12 minutes, while a $20 eye shadow palette cost 24 minutes. The idea behind the campaign was to show people that their donated dollars do make a difference and can help bring researchers one step closer to finding a cure. According to Ulta, the company has funded over 16 million minutes of research through its partnership with the Breast Cancer Research Foundation.

Credits:

Chief Creative Officer: Mark Wenneker
Executive Creative Director: Jason Black
Group Creative Director: Christy Blain
Associate Creative Director, Copywriter: Lindsay Walker
Associate Creative Director, Art Director: Kristen Melloche
Production Company: Trigger House
Agency Producer: Gil Reyes
VP, Account Director: Jennifer Cross
Director: Benjamin Tyler Knight
Executive Producer: Josh Sheets
Editor: Sam Powell
Senior Art Producer: John Rosato
Digital Art Director: Kristina Spaid
Junior Designer: Ashley Lulkowitz
Product Photographer: Jacob Pryor
Senior Project Manager: Kaycie Karpinski
Digital Imaging Artist: Harold Syms
Director of Digital Design Center: Mark Pingitore

Tags: United States, MullenLowe

Possible: Unstopables 'The Imaginary World of Freshness'

Agency: Possible

Client: Unstopables

Date: October 2016

To promote Downy's Unstopables in-wash scent boosters, Possible Cincinnati has created a 360-degree video featuring the voice of brand spokesman Tituss Burgess.

Credits:

Executive Creative Director: Adam Kahn
Creative Director: Ray Elfers
Creative Director: Margaret Russo
Art Director: Eddie Sun
Copy Director: Marissa Kramer
Copywriter: Emily Masi
Copywriter: Christian Jaekle
Account Director: Marge Mikolajewski
Producer: Jennifer Kreger
Executive Producer: Amy Austin
Production Agency: SubVRsive
Executive Producer: Austin Mace
Director/DP: Adam Giese
Producer: Charles Mulford
Technical Director/DP: Ryan Thomas
Music/SFX: Junto Sounds

Tags: United States

Havas Worldwide New York: Dos Equis 'Airboat'

Agency: Havas Worldwide New York

Client: Dos Equis

Date: October 2016

After teasing the new Most Interesting Man in the World with a short trailer last month, Dos Equis has finally rolled out its first commercial starring the beer brand's latest frontman, actor French actor Augustin Legrand. In the ad, Legrand is shown racing airboats, playing darts with knives and kicking a coconut football with what the brand calls an "adventurous female travel companion" by his side. At the end of the commercial, Legrand says "Stay Thirsty, Mis Amigos," a change from the brand's signature "Stay Thirsty, My Friends" tagline. The campaign marks Dos Equis' attempt to appeal to a new generation of beer drinkers since research commissioned by the brand shows that "84% of men think that what is interesting today is different from what was interesting a decade ago." The latest iteration of the ongoing campaign focuses more on Most Interesting Man in the World's actions & adventures, putting less of an emphasis on his words and pastimes.

Credits:

Chief Creative Officer of the Americas: Toygar Bazarkaya
Group ECD, Managing Director: Jason Musante
Executive Creative Director: Keith Scott
Executive Creative Director: Paul Johnson
Creative Director: Jonas Wittenmark
Creative Director: Tobias Carlson
Creative: Rick Ardito
Creative: Jim Lemaitre
Global Chief Executive Officer: Andrew Benett
Global Chief Marketing Officer: Matt Weiss
President of New York: Laura Maness
Group Account Director: Chris Budden
Account Director: Michelle Garrard
Account Supervisor: Wendy Hu
Account Supervisor: Jenny Maughan
Senior Strategist: Cassie Taylor
Director of Social Marketing: Larry Lac
Senior Social Strategist: Rachel Korenstein
Social Coordinator: Katie Campo
Global Chief Content Officer: Vin Farrell
Head of Content, North America: Dave Evans
Head of Content, North America: Sylvain Tron
Executive Producer: Jill Meschino
Junior Producer: Alex Zubak
Director of Broadcast Business Affairs: Cathy Pitegoff
Senior Broadcast Business Manager: Deborah Steeg
Senior Talent Specialist: Yvette Aponte
Production Consultant: APR
Senior Broadcast SME: David Quartararo
Production Company: Rattling Stick
Directors: Traktor
Executive Producer/Partner: Joe Biggins
Executive Producer: Jeff Shupe
Head of Production: Richard McIntosh
Producer: Paul Ure
Director of Photography: Tim Maurice Jones
Production Designer: Tim Moen
Stylist: Liz Botes
South Africa Production Company: AFS Productions
Executive Producer: Dale Kushner
Executive Producer: Brin Kushner
Head of Production: Jayne Rodgerson
Line Producer: Gail Warner
Editorial Company: Work Editorial
Editor: Rich Orrick
Executive Producer: Jane Dilworth
Executive Producer: Erica Thompson
Producer: Jamie Perritt
VFX: The Mill
Chief Creative Officer NY / Shoot Supervisor: Angus Kneale
VFX Producer: Clairellen Wallin
2D Lead: Mikey Smith
3D Lead: Tom Bardwell
2D Assists: Blake Druery, Yoon Kim, Heather Kennedy and Emily Bloom
3D Team: Billy Jang, Dave Barosin, Jimmy Gass, Jackie Liao, Alek Vacura, Tim Kim, Peter
Karnik and Christine Kim
Matte Painting: Cedric Menard
Telecine: Company 3
Colorist: Tom Poole
Colorist: Stefan Sonnenfeld
Producer: Clare Movshon
Audio: Sound Lounge
Sound Engineer: Tom Jucarone
Music: Beacon Street Music
Composers: Beacon Street Studios
Principal: Andrew Feltenstein
Principal: John Nau
Executive Producer: Adrea Lavezzoli
Sound Design: Yessian
Sound Designer: Weston Fonger
Executive Producer: Marlene Bartos
Producer: Emily Smith

Tags: United States, Havas Worldwide, Dos Equis

Publicis New York: United Network for Organ Sharing (UNOS) 'Josh's List'

Agency: Publicis New York

Client: United Network for Organ Sharing (UNOS)

Date: October 2016

Publicis New York has created a touching short film for nonprofit United Network for Organ Sharing (UNOS) that was inspired by true events and real-life relationships. In the film, a middle-aged man with a blue mohawk is shown skinny dipping, playing the drums at a concert and backpacking as his subdued wife accompanies him on these adventures. About halfway through the ad, his wife hands him a slip of paper - and viewers realize that the man is completing his organ donor's bucket list. The last thing on the list reads "do more for mom," so the man and his wife head to his organ donor's mother's house and paint the fence in her front yard. The film ends with the mother resting her heart on the man's chest to hear her son's heartbeat before the message "your organs could save lives too" appears on the screen. Created in partnership with director, cinematographer and writer Damien Toogood, the PSA is the video is UNOS's first PSA in 20 years.

Credits:

Chief Creative Officer: Andy Bird
Chief Production Officer: Lisa Bifulco
Creative Director, Writer: Jeremy Filgate
Copywriter: Patrick Merritt
Agency Executive Producer: Jennifer Guliner
Creative Director Experience Design: Zack Kurland
Director/Cinematographer/Writer: Damien Toogood
Executive Producer: Will Butler-Sloss
Producer: Shae Horton
Production Company: Kantara
Post Production: Altvfx.com
Executive Producer, Colin Renshaw
Producer: Dave Kelly
Music: Metric
Music Supervisor: Patrick Oliver
Editor at Bluerock: Geordie Anderson
Sound Studio - Blast: Joe O’Connell
Colorist at Nice Shoes: Lenny Mastrandrea
Social/Mobile Strategy, AuthX: Brad Perry
Distribution, The CauseWay Agency: Robert Schultz
Talent
Rich Skidmore, “Mike” Organ Recipient
Sadie Johannsson, “Sarah” wife/significant other
Kate Kelly, “Mary” Josh’s mom/organ donor’s mom
Olivia Liang, “backpacker” on bottom bunk
Felicia Lester, “singer” female with spiked mohawk

Tags: United States

BBDO New York: Bombay Sapphire 'Artifier'

Agency: BBDO New York

Client: Bombay Sapphire

Date: October 2016

Since 2010, Bombay Sapphire has partnered with the Rush Philanthropic Arts Foundation to showcase artwork from multicultural artists through its Bombay Sapphire Artisan Series competition. To encourage votes for this year's competition, BBDO New York has created a Google Chrome plug-in called 'Artifier'that replaces banner ads with works of art. Viewers who see a piece of artwork that catches their eye can click on that painting to vote for the artist behind the piece of work. Voting ends on Nov. 7.

Credits:

Chief Creative Officer Worldwide: David Lubars
Chief Creative Officer New York: Greg Hahn
Executive Creative Director: Danilo Boer
Executive Creative Director: Marcos Kolthar
Creative Director - Art Director: Danny Adrain
Associate Creative Director - Copywriter: Roberto Danino
Senior Designer: Bhanu Arbuaratna
Motion Designer: Chris D’Andrea
Director of Digital Operations: Joe Croson
Interactive Producer: Sho Matsuzaki
Senior Account Director: Steven Panariello
Account Director: Alli Hunt
Account Executive: Cameron Cullman
Communications Planner: Alysha Lalji
Tech Lead: Konstantin Rozinov
Developer: Aaron Wyler
Sound Engineer: John Cabrera
Music: Andrew Knox Music Productions
Composer: Andrew Knox

Tags: United States, BBDO New York, Bombay Sapphire

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Premium:

The winners of the latest Creative Works have been revealed in the 26 October issue of The Drum.

Check out the top creative work picked by The Drum UK and US readers, our sponsor, Workfront, and this issue's creative director Mike Nicholson, executive creative director, Brave.

Creative Director's Choice

BETC Paris: Addict Aide 'Like my addiction'

Agency: BETC Paris

Client: Addict Aide

Date: October 2016

Who is Louise Delage? The reveal of the truth behind the chic Parisian broke the internet in France.

It’s only looking at her photos in hindsight, that we realize that they all have something in common – the presence of alcohol, more or less evident.

Credits:

Executive Creative Director: Stephane Xiberras

Art Director: Rayhaan Khodabux

Copywriter: Remi Campet

Additional Credits: Traffic: Marie-Caroline Pupin

TV Producer: Christine Lefers

Executive TV Producer: Stephanie Hugienin

Production House: Francine Framboise

Sound Production: Gum

Director: Pierre Edouard Joubert

Activation Strategy Director: Julien Leveque

Tags: Europe

Getting young people to look at advertising is hard. Getting them to realise how addictive alcohol can be is even harder. This campaign nails both these issues in a seamless ‘rug pull’ execution that is bang on for the media used and the target market. Santé to all involved - Mike Nicholson, executive creative director, Brave.

UK Readers' Favourite

Minima Advertising People: Tattoo.PL 'Brand Identity'

Agency: Minima Advertising People

Client: Tattoo.PL

Date: October 2016

Credits:

Tags: Europe, Ad of the Week, creative work of the week

Tattoo studio Tattoo. pl tasked Polish agency Minima with changing the dark image of tattoos with its new communication strategy and visual identity. Working under the tagline ‘Show you are not afraid,’ key visuals show Tattoo.pl clients posing against a light background to direct attention to the artistic meaning of their tattoos going against how body art is usually advertised.

US Readers' Favourite

SapientNitro: ADT 'ADT Helps Mom Solve Son's Fear of Paranormal Activity'

Agency: SapientNitro

Client: ADT

Date: October 2016

Credits:

Tags: United States, ADT, SapientNitro, Ad of the Week, latest ads, Best Commercials, creative works, creative work of the week

SapientNitro has created a video for ADT ahead of Halloween touting the security company’s fake ‘Ghost Detection Services’. According to ADT, the video was inspired by a real phone call that took place between New Orleans mom Katie and customer service representative Xavier. As Katie’s nine-year-old son was terrified of ghosts, she called ADT to see if they would reassure her son that their systems include ‘special ghost monitoring’.

Sponsor's Choice

Adam & Eve: Volkswagen 'Mafia'

Agency: Adam & Eve

Client: Volkswagen

Date: September 2016

Volkswagen UK is launching a new campaign as it continues to promote its long-standing support of independent cinemas throughout the UK.

The series, created by adam&eveDDB, consists of three cinematic short films, each portraying classic Hollywood movie genres with a Volkswagen car taking a lead role.

Credits:

Chief Creative Officer: Ben Priest

Executive Creative Directors: Ben Tollett, Richard Brim

Creative: Matt Gay & John Long

Additional Credits: Group Managing Director: Russell Hopson

Business Director: Mike Stern

Account Director: Matthew Harris

Account Manager: Josh Edwards

Agency Producer: Louise Richardson

Planner: Will Grundy

Media agency: Mediacom

Media planner: Dee Levison

Production company: Somesuch

Director: Nick Gordon

Producer: James Waters

Editor: Rick Russell @ Final Cut

Soundtrack name and composer: Volkswagen Independent Cinema Idents by Soundtree

Post-production: Swiss & Electric Theatre Collective

Audio post-production: Sam Ashwell @ 750mph

Exposure: UK Independent Cinemas

Tags: Europe

Volkswagen continues to promote its support of UK independent cinemas with its latest campaign ’Mafia’. This is the first of three cinematic shorts created by Adam&EveDDB that sees a gangster’s plans foiled by his overly effective built in journey planner. The amusing ad is based on the simple observation that though Volkswagen cars are great for everyday life, their technology features mean they’re probably not the best cars for the mafia underworld. This simple, playful spot is sure to leave a smile on your face before you start tucking into your popcorn - Jada Balster, marketing director EMEA, Workfront.

The 26 October Creative Works also features Purple Creative, Jaywing, Bigballs Media, Anomaly Amsterdam and La Chose.

You can keep up to date with the latest advertising, design and creative projects from around the globe by visiting our Creative Works homepage where you can have your say on the work we feature in our print edition.

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Welcome to a spooky Halloween-themed edition of our Creative Works.

Celebrating the the best macabre marketing from around the globe with Halloween ads, packaging design and more.

As always you can let us know whether you think the creepy campaigns featured are a trick or a treat simply by rating the work with the winner crowned our Ad of the Day on Halloween (Monday 31 October).

Voting will be kept open all weekend and close on Monday morning.

AMV BBDO: Sainsbury’s 'Halloween'

Agency: AMV BBDO

Client: Sainsbury’s

Date: October 2016

Sainsbury's invites shoppers to 'Halloween like you've never Halloweened before'.

Credits:

Tags: UK

VCCP: Asda 'Do Halloween your way '

Agency: VCCP

Client: Asda

Date: October 2016

Deciding on a Halloween costume can be difficult, especially if you’re a werewolf. But don’t worry, Asda's got everything covered.

Credits:

Tags: UK

Publicis London: Morrisons 'Halloween Morrisons Makes it'

Agency: Publicis London

Client: Morrisons

Date: October 2016

Morrisons has a go at pumpkin carving to celebrate Halloween this year.

Credits:

Tags: UK

TBWA\Manchester: Lidl 'Lidl Monster Market'

Agency: TBWA\Manchester

Client: Lidl

Date: October 2016

Lidl offers shoppers everything they need for a 'fangtastic' Halloween.

Credits:

Tags: UK

giffgaff: giffgaff 'Halloween Salon '

Agency: giffgaff

Client: giffgaff

Date: October 2016

giffgaff is helping to Halloween nightmares with a pop-up Halloween hair and make up salon in the heart of Soho that will get Londoners looking fierce - for free.

Open for just one day (Friday 28 October), giffgaff’s Halloween Salon will offer a selection of classic Halloween horror looks alongside seasonal in vogue looks inspired by popular culture.

Credits:

Tags: London

Coolabi Group: Chessington World of Adventures Resort 'Scream Street'

Agency: Coolabi Group

Client: Chessington World of Adventures Resort

Date: October 2016

Coolabi Group has announced a creative brand partnership for stylish comedy horror animation Scream Street with Chessington World of Adventures Resort, for the month of October.

In a first for both brands, the activity, built around Chessington’s Howl’o’ween event, and the launch of Scream Street’s brand new episodes on CBBC, will see Scream Street take over Chessington World of Adventures Resort with ‘spook-tacular’ web of activities.

Visitors to Chessington throughout October will find Scream Street branding at the Vampire rollercoaster and Vampire’s Burger Kitchen, where character standees and ‘gravestones’ will signpost families to try their hand at making spooky selfies as screamstreet.com, and the other Scream Street activity on site including a limited edition Scream Street burger and highly collectable Pop Badge.

Credits:

Tags: UK

Forever Beta: The Co-operative Food 'Local Shop of Horrors'

Agency: Forever Beta

Client: The Co-operative Food

Date: October 2016

The Co-op is launching its ‘Local Shop of Horrors’ campaign, for the second consecutive year, to inspire customers this Halloween.

This year the campaign promotes the fact that the retailer has expanded its range of Halloween food, own-brand range of decorations and trick or treating products such as a pumpkin Piñata.

The light-hearted campaign, created by Forever Beta, shows how the Co-op has ‘hired’ some friendly monsters to help the retailer and its communities prepare for this year’s Halloween festivities.

Credits:

Tags: UK

Weber Shandwick: Burger King 'Booooo. Just kidding'

Agency: Weber Shandwick

Client: Burger King

Date: October 2016

A Burger King restaurant in Queen’s, New York has received a spooky new makeover just in time for Halloween. The restaurant’s temporary costume pokes fun at the fast-food chain’s biggest rival. The restaurant sent a clear message to its customers with a sign reading, “Booooo. Just kidding, we still flame grill our burgers.”

Credits:

Tags: United States

4Creative: Film4 'Fright Bites'

Agency: 4Creative

Client: Film4

Date: October 2016

Film4 and All 4 are getting viewers in the mood for Halloween over the next week with the launch of Fright Bites, six sinister new horror shorts from up and coming filmmakers commissioned by Film4.

Credits:

Tags: UK

Noma Bar: Fanta 'Halloween cans'

Agency: Noma Bar

Client: Fanta

Date: October 2016

Coca-Cola owned fizzy drink Fanta is getting in the spooky spirit with a range of Halloween-themed can designs released for the holiday.

Credits:

Tags: World

Bray Leino: Jägermeister '#JagerZombie'

Agency: Bray Leino

Client: Jägermeister

Date: October 2016

Jägermeister is all set to give party-goers a fright this Halloween, turning UK pubs and bars into scenes of the zombie apocalypse.

Over 2,800 Zombie Takeover kits, created by Bray Leino, have been distributed to on-trade customers. They include a host of gory props and accessories to decorate venues and give staff and customers that ‘back from the dead’ look.

The famous #JagerZombie hashtag returns, heightening the Jägermeister Halloween buzz by encouraging bar staff and the public to share their best undead party images across social media.

Credits:

Tags: UK

Bensimon Byrne: Svedka Vodka 'First World Horrors'

Agency: Bensimon Byrne

Client: Svedka Vodka

Date: October 2016

SVEDKA Vodka is a brand rooted in cheeky humour, so the first world horrors are not your typical nightmarish scene. Instead, they bring to life deeply disturbing moments like not getting a text back from that girl you’re crushing on. Or running out of space on your smart phone. And perhaps the most horrific scenario of all, not getting the appropriate amount of likes on your social post.

Pure horror.

Credits:

Tags: World

Bartle Bogle Hegarty(BBH): tesco 'A Spooktacular Halloween'

Agency: Bartle Bogle Hegarty(BBH)

Client: tesco

Date: October 2016

Tesco has created a social campaign to help families ‘spookify’ their Halloweens by providing everything they could possibly need for a memorable Halloween - including costumes, decorations and every treat and trick in the book.

The Tesco ‘Spooky Delivery Van’ builds on Tesco’s reputation as a helpful one-stop shop for Halloween, surprising unsuspecting customers outside their own homes with a ‘Spooktacular’ van full of Halloween frights and delights.The hero film is accompanied by lots of other little helps including a Facebook 360’ video, in-store activations and digital out of home and display advertising.

The new campaign follows on from the success of the ‘Spookermarket’ campaign last year, which used hidden cameras capture the reactions of unsuspecting customers as they encountered a series of spooky situations in a supermarket.

Credits:

Tags: UK

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101 London: Costa Coffee 'Never a dull cup'

Agency: 101 London

Client: Costa Coffee

Date: October 2016

Costa Coffee has launched its new promise, ‘Never a Dull Cup’, with its biggest ever campaign.

The promise builds on what has seen Costa become the nation’s favourite coffee shop, delivering handcrafted, barista-made coffee to over a million customers every day through over 2,000 stores and 20,000 baristas.

To mark the launch, Costa has turned the spotlight on its baristas, the heroes of the company and the people who make that promise a reality. In the showcase TV spot, 170 Costa baristas are the enthusiastic audience for actor Javone Prince’s attempts to launch Costa’s new mission (despite some fairly unorthodox methods). The spot was originally created as a film for baristas up and down the country, but will roll out across TV, VOD, cinema and digital media from Saturday 8th October, and be accompanied by outdoor, social, CRM and in-store activity.

Credits:

Executive Creative Director: Mark Elwood, Augusto Sola

Creative Director: Joe Bruce

Creative: Jack Willoughby, Serhan Asim

Additional Credits: Agency Producer: Sarah Macron (Royle Productions), Alex Pemberton

Agency Production Manager: Agnes Szyperek (Royle Productions)

Account Lead: Ross Farquhar

Account Director: Alex Gillespie

Account Manager: Amy Lavington

Strategist: Sandie Dilger

Production Company: Somesuch

Director: Nick Gordon

Producer: Peter Knowles

Production Manager: Peter Arboine

DOP: Nicolas Loir

Casting: Leanne Flinn

1st AD: Griffin

Production Designer: Nathan Parker

Costume Designer: Hannah Edwards

Hair & Makeup Artist: Anna Wild

Post Production: Electric Theatre

Producer: Alannah Currie

Colour: Houmam Abdallah

Flame Op: Ally Burnett

Editing: Final Cut

Producer: Frankie Elster

Editor: Dan Sherwen

Music: Soundtree

Composer: Peter Raeburn

Producer: Jay James

Sound: 750 Sound Studio

Producer: Tara Oliver, Mary-Ann D’Cruz

Sound Engineer: Sam Ashwell

Artist: Javone Prince (Karen Hough @ Shepherd Management)

Tags: Europe

M&C Saatchi Stockholm: Hemköp 'Launch Campaign'

Agency: M&C Saatchi Stockholm

Client: Hemköp

Date: October 2016

For the launch of one of Sweden’s largest grocery chains – Hemköp – new e-commerce concept, M&C Saatchi Stockholm decided to keep things simple. As Hemköp is last of the major Swedish grocery stores to try their luck on the e-commerce scene, the campaign’s main focus was to communicate that with Hemköp, pricing and range are always the same online as offline. To illustrate the lack of difference in a quick and playful way, digital counterparts now accompanied the products featured in Hemköp’s everyday FMCG-ads. The piece featured is but a small part in a larger ongoing campaign.

Credits:

Creative Director: Martin Cedergren

Tags: Europe

DigitasLBi France: Finexkap 'Launch campaign'

Agency: DigitasLBi France

Client: Finexkap

Date: October 2016

For the launch of Finexkap, a revolutionary online money management solution that acts as an alternative to conventional banking solutions for enterprises, DigitasLBi in France has created this quirky and colourful TV spot.

Directed by Greg Barth (Première Heure Production), the film shakes up traditional financial communication in both form and content by showcasing a succession of entrepreneurs, each as unexpected as the last, forgotten by the banks, but not by Finexkap.

Credits:

Creative Director: Nicolas Thiboutot

Creative Lead: Frédérick Lung, Philippe Pinel

Art Director: Victor Miellin, Chisato Tsuchiya

Additional Credits: Agency Manager: Jean-Philippe Martzel, Véronique Beaumont

Strategic Planner: Jérôme Lavillat

Film Production: Première Heure

Director: Greg Barth

Producer: Elisabeth Fabri

Music Production: Apollo Studios

Tags: Europe

BrandOpus: Willie’s Cacao 'Redesign'

Agency: BrandOpus

Client: Willie’s Cacao

Date: October 2016

Award-winning chocolate brand Willie’s Cacao has unveiled a new design across its core single estate and flavoured bars ranges.

Having established the existing brand design in 2012, BrandOpus was challenged to build on the success and growth of the brand by refreshing the design to reflect the individuality and personality of the products and ranges. As the portfolio has grown over the years into a world of flavours and inclusions, the design has evolved to reflect the individual cues inherent in each product experience. This level of craft and detail needed to be introduced into the proposition of the core single estate range.

The redesign aims to elevate the look and feel of the single estate origin by introducing personality that reflects the cacao’s unique characteristics. The emphasis of the descriptors has changed from country of origin to focus on a more specific provenance of each cacao to enhance the sense of discernment and appeal for true chocolate connoisseurs seeking an authentic cacao experience. The bright and colourful decorative embellishments reflect the destinations where Willie’s adventures led him to discovery the wide array of cacaos that make his chocolate so distinctive.

Credits:

Executive Creative Director: Paul Taylor

Tags: Europe

Ragged Edge: Foley’s 'Brand and Visual Identity'

Agency: Ragged Edge

Client: Foley’s

Date: October 2016

Integrated branding agency Ragged Edge has created a brand and visual identity for Foley’s, a new restaurant in Fitzrovia, London.

The design incorporates four different hand drawn typefaces to mirror the restaurant’s unexpectedly diverse offer. A total of four hand drawn, bespoke typefaces were created. Each typeface has its own distinct character which combine to form an unexpectedly harmonious whole, illustrating the restaurant’s eclectic approach. The typefaces included a sans serif, slab serif, script and stencil weight.

The typefaces are supported by a paired back design system that features a neutral colour palette, complemented by bright blue and orange highlights. Menus, uniforms and collateral are refined and elegant, yet playful and relaxed, just like the food. Ragged Edge also teamed up with PAC Architecture to ensure the design and interiors complemented one another.

Credits:

Co-Founder: Max Ottignon

Tags: Europe

Leith: Street Soccer 'A way out for homeless people'

Agency: Leith

Client: Street Soccer

Date: October 2016

As part of a new partnership with social enterprise, Street Soccer, Leith has created and released a new print ad.

Using the line, 'A way out for homeless people', Leith worked with photographer David Boni to create a simple and powerful ad which sums up the power of football to create positive change in the lives of the people Street Soccer work with.

Credits:

Creative Director: Troy Farnworth, Phil Evans

Art Director: Vinnie Walsh

Junior Creatives: Megan Bryden, Mairi Wilson

Additional Credits: Photographer: David Boni

Digital Artist: Stuart Whibley

Tags: Europe

BSUR: Princess Yachts International 'Experience the Exceptional'

Agency: BSUR

Client: Princess Yachts International

Date: October 2016

BSUR was asked to create the first ever global brand campaign celebrating the exceptional Princess experience. Our challenge was to find a fresh approach within the category and reach enthusiasts beyond the boat world with unique stories of quality time at sea.

Contrary to what many boat magazines communicate, yacht owners do not eat lobster and caviar daily. Challenging category clichés, we shot four images portraying people in normal situations heightened by the fact that they happen offshore on a yacht. No actors or models, just real people enjoying diverse casual and personal times. The scenes, in black and white are understated and were shot in an intimate way to make the viewer feel part of the moment. The campaign shows that you can be highly sophisticated whilst remaining down-to-earth, while at sea.

Credits:

Chief Creative Officer: Joost Perik

Creative Director: Shandor Gancs

Art Director: Bob Booms

Copywriter: Ben Holder

Additional Credits: Photographer: Roger Neve

Strategist: Antonin Jamond

Account Director: Niels Spaans

Project Manager: Marianne Johnston-Wood

Tags: Europe

White Bear Studio: UKNY Music 'Brand Identity'

Agency: White Bear Studio

Client: UKNY Music

Date: October 2016

White Bear Studio was challenge with this piece of work was to communicate choice, diversity of music and position UKNY Music at the forefront of the music scene. We created a bold yet classic and premium logo with a contemporary brand language. This allows UKNY music to be flexible in their tone of voice, therefore it can appeal to an exclusive private wedding and a new brand music event with top brands.

Photography is where UKNY found their voice. By creating a strong image treatment, we enabled UKNY music to own their photography. Using bright colour saturated live imagery we appealed to youthful and vibrant brands. We then contrasted this with impactful, high contrast black and white profile shots to engage a more exclusive audience creating an interesting dichotomy. Previously it had been difficult to acquire bespoke shots with a lot of imagery relying heavily on PR agencies so this was a powerful solution.

Credits:

Creative: Martyn Garrod, Kelly Mackenzie

Tags: Europe

Citizen Films: Epson 'Lewis gets inked'

Agency: Citizen Films

Client: Epson

Date: October 2016

Three-time FIA Formula One Drivers’ World Champion, Lewis Hamilton stars in a tongue-in-cheek film created with Epson. Lewis Gets Inked, which highlights the benefits of the new EcoTank printer, is available to watch on Epson’s YouTube channel, and Epson’s website.

This playful piece of content has been created in collaboration with the Mercedes AMG Petronas Formula One Team to mark the launch of Epson’s EcoTank printer, and aims to highlight its revolutionary refillable ink tank technology and the huge amount of ink that comes with the printers. The benefits of the EcoTank printers – high-volume printing without the need to use cartridges - are communicated in a surprising and entertaining way in the irreverent film. It is part of a multichannel content strategy, comprising the main Lewis Gets Inked campaign film and a range of behind the scenes material.

Credits:

Managing Director: Gretchen Shoring

Additional Credits: Film Director: Rollo Hollins

Director of Photography: Rina Yang

Special effects: Machine Shop

Tags: Europe

Handsome Frank: Leon '#ThoughtfulCoffee'

Agency: Handsome Frank

Client: Leon

Date: October 2016

Naturally fast food chain Leon has been working with paper sculptor and illustrator Helen Musselwhite to create imagery in support of their #ThoughtfulCoffee campaign. The campaign sets out to tell the story of Leon coffee. From the Arabica beans shade-grown in the mountains, to the cup served by a Wing Tsun trained barista, and coffee grounds converted into renewable energy by Bio-Bean, Leon relay all the thoughts that they put into the coffee. In fact, they can’t think of anything they haven’t thought of.

Credits:

Creative Director: Jo Ormiston

Additional Credits: Illustrator: Helen Musselwhite

Photographer: Jonathan Beer

Tags: Europe

Mr B & Friends: Victoria Hall Management 'Host branding'

Agency: Mr B & Friends

Client: Victoria Hall Management

Date: October 2016

Brand, creative and digital agency Mr B & Friends has completed a brand transformation programme for student accommodation provider Victoria Hall Management Ltd.

Rebranded as Host, the Bath based group has worked with the organisation to develop a new brand positioning, name, identity, trademark, brand guidelines and transactional website which features student accommodation across the UK. The 18-month contract was won without a creative pitch against three other brand consultancies.

The brand transformation ties in with Victoria Hall’s 20th anniversary and demonstrates their commitment to a market that is rapidly scaling with investors seeing positive revenues and long-term capital growth in a market that is structurally undersupplied.

The new brand positioning is centred around ease and hassle free customer experience while the new name Host – which perfectly describes the brand purpose - is derived from a functional idea: homes for students. This, along with the new logo has been registered as a trademark.

Credits:

Creative Director: Kate Gorringe

Senior Designer: Tom Shenton

Copywriter: Harriet Whitehorne

Additional Credits: Brand Strategist: Simon Barbato

Account Director: Amy Osbourne

Designer: Sara Foley

Digital Director: Rob Lowe

Digital Team: Stuart Nelson, Cliff Williams, Aphra Kiely

Tags: Europe

Iris Sport: Adidas 'Backed by Messi'

Agency: Iris Sport

Client: Adidas

Date: October 2016

Backed by Messi is a series that follows 10 of the world's most promising young footballers, selected by Adidas and Lionel Messi, on their journey throughout the season. The series airs once per month, and documents the players’ unique styles as players, dedication to the game and self-belief. It's their story, as told by them.

Credits:

Art Director: Amilcar Guevara

Copywriter: John McDonnell

Additional Credits: Production Company: Blindeye Films

Editor: Ben Cowan

Sound: Scoredraw Music

Tags: Europe

The Corner: Mencap 'Here I am'

Agency: The Corner

Client: Mencap

Date: October 2016

Mencap, the UK’s leading learning disability charity, today launches its biggest campaign to date, created by London advertising agency The Corner. Debuting as a human rights rallying cry, “Here I Am” aims to educate and promote the closer integration of people with a learning disability within modern social culture.

The creative celebrates this in a TV and cinema commercial shot by acclaimed Director Ed Morris of Rattling Stick, and a photo shoot led by famous photographer Rankin, which will be used for OOH. Designer Anthony Burrill, known for his persuasive, up-beat style of communication, created the “Here I Am” design which will act as the key visual for the entire movement.

The TVC takes a quote from Atlantic Magazine in 1968, where a leading academic suggests that someone with Down’s Syndrome is not in fact a person, and that there should be no guilt “putting them away” in a sanitarium or even lethal sense.

This quote is then cut up by DJ Casey Rochell, a young man with Down’s Syndrome, who turns these shocking words into something positive and upbeat.

“A Down’s is not person” becomes “A Down’s is a person”.

Credits:

Executive Creative Director: Tom Ewart

Art Director: Niall Kerry

Copywriter: Jack Denyer

Additional Credits: Chief Strategy Officer: Neil Hourston

Strategist: Charlie Kirkbride

Business Director: Massimo Fiori

Account Director: Greg Hall

Agency Producer: Katrina Morelli, Theo Philips, Alycia Stol

Media Company: The7Stars

Production Company: Rattling Stick

Director: Ed Morris

Producer: Ellie Fry

Edit Company: Speade

Editor: Ben Crook

Post Production: The Mill

Audio Post Production: 750

Photographer: Rankin

Illustrator: Anthony Burrill

Tags: Europe

The Shape: Tristan Thomson Photography 'Brand identity – Lines'

Agency: The Shape

Client: Tristan Thomson Photography

Date: October 2016

Inspired by a personal photography project shot by Tristan, the brand identity uses a series of three lines that are consistently used across his portfolio, website and stationary.

The branding allows Tristan to tell his story when engaging with creative directors and production departments in a simple, vibrant and professional manner.

Credits:

Creative Director: Paul Harrison

Art Director: James Gaffney

Copywriter: Lynn Hord

Tags: Europe

The Leith Agency: Irn Bru 'It Makes No Sense '

Agency: The Leith Agency

Client: Irn Bru

Date: October 2016

Irn Bru Xtra is made with extra Irn Bru taste but no sugar. The outdoor campaign, created by Leith, builds on the insight that consumers feel soft drinks with no sugar have a weaker taste. The creative which plays off this, features a series of outdoor posters with confusing headlines, supported by the line: “Xtra taste and no sugar. It makes no sense”.

The campaign was teased with a striking large scale building wrap on Glasgow Central Station, and officially launched on 24 October, with media planned and bought by PHD Manchester, and with support from Stripe Communications and Dare.

The heavyweight campaign will be delivered across multiple formats throughout Scotland.

Credits:

Agency Head: Ed Brooke

Additional Credits: PHD Manchester, Stripe Communications, Dare

Brian Tonner: Copywriter. Robb McAulay: Art Director.

Tags: Europe, Ad of the Day, creative works

MullenLowe London: NHS Blood and Transplant, MOBO '#Represent '

Agency: MullenLowe London

Client: NHS Blood and Transplant, MOBO

Date: October 2016

NHS Blood and Transplant and MOBO have launched a new online film ‘Represent’, which aims to drive registrations of blood donors from the Black and Asian community.

The film, created by MullenLowe London, features UK grime artist Lady Leshurr and showcases some leading UK celebrities including record breaking Olympian Nicola Adams MBE, TV presenter and wheelchair basketball plater Ade Adepitan, Chuka Umunna MP and MOBO’s own Founder and CEO Kanya King MBE.

Credits:

Executive Creative Director: Rich Denney
Creative Team: Ewan Harvey, George Walters, Adam Sears, Bernard Burton
Additional Credits: Planner: Tom Lindo
Account Team: Charlie Hurrell, Paul Wilde, Hunter Evans
Agency Producers: Nicholas Kurs, Rose Reynolds
Head of Agency Broadcast Affairs: Simon Sole
Media Agency: MediaCom & Carat
Designer: Ryan Self
Production Company: Iconoclast
Director: Rohan Blair-Mangat
DOP: Ben Thomas
Executive Producer: Anna Smith
Producer: Tom Knight
Editing House: Speade
Editor: Ellie Johnson
Post Production: MPC
Audio Post Production: WAVE
Music Lyrics: Lady Leshurr
Music Production: Sky Beats
Recording Studio: Krafthouse

Tags: UK, creative works, Ad of the Day, latest ads, Best Commercials, MullenLowe london, mobo awards, NHS

To keep up to date with the latest advertising, creative and design projects from around the globe visit our Creative Works homepage.

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It's officially that time of year again, Christmas is in the air and Burberry has kicked off the season with an impressive star-studded spot featuring Domhnall Gleeson, and Sienna Miller.

Directed by Academy Award-winner Asif Kapadia, the three-and-a-half minute long epic tells the tale of the company's founder Thomas Burberry and reimagines key events that have shaped the 160-year-old fashion house's history.

About Time and Star Wars actor Gleeson heads up the cast, while Miller stars as Burberry's fictional first love. Real life moments re-enacted in the film include the designers' invention of the weatherproof fabric gabardine, dressing the military, and outfitting polar explorers and pilots.

Dominic West features as Sir Ernest Shackleton, the pioneering polar explorer who wore Burberry gabardine for three Antarctic expeditions, while Lily James takes on the role of pilot Betty Dawson, a fictionalised character inspired by the real life achievements of Betty Kirby- Green, who broke the world record in 1937 for a return flight from England to Cape Town in an aeroplane dubbed 'The Burberry.'

"To do justice to this story, we turned to a team of truly great twenty-first century British talent: Asif Kapadia, a director whose work I admire enormously, and a cast of our brightest and our best actors: Domhnall Gleeson, Sienna Miller, Dominic West and Lily James," aid Burberry chief creative and chief executive Christopher Bailey.

"We feel very proud to be sharing The Tale of Thomas Burberry this Christmas – his spirit and his vision are still at the heart of everything we do at Burberry today."

Burberry has form for producing high-budget Christmas campaigns, last year the brand paid tribute to Billy Elliot with a film starring Sir Elton John, Julie Walters, Romeo Beckham, Naomi Campbell and more.

To watch the 2016 campaign click on the image below.

Burberry: Burberry 'The Tale of Thomas Burberry'

Agency: Burberry

Client: Burberry

Date: November 2016

Credits:

Director: Asif Kapadia
Writer: Matt Charman
Film Production: Black Label Productions
Executive Producer: Dom Freeman
Producer: Jules Fennell
Cinematography: Dion Beebe
Editor: Intermission
Post Production: The Mill

Tags: UK, Burberry, Christmas

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David&Goliath: Kia 'Shoe Store'

Agency: David&Goliath

Client: Kia

Date: October 2016

To promote its status as the official vehicle of the NBA, Kia Optima has rolled out a 30-second TV spot that features a man who requests a pair of size 19 shoes at a shoe store, despite it being clear that they will be far too big for him. Once he has the shoes on, he decides to wear the ridiculously oversized pair of high-tops home. When he steps in to his Kia Optima with the shoes on, a voiceover states that "just because you drive the official vehicle of the NBA doesn't make you an official NBA player." Created by KIA's longtime agency of record David&Goliath, the spot will air on TNT, ABC, ESPN and NBA TV.

Credits:

Founder & Chairman: David Angelo
President: Brian Dunbar
Chief Creative Officer: Colin Jeffery
Chief Digital Officer: Mike Geiger
Chief Strategic Officer: Seema Miller
Executive Creative Director: Gustavo Sarkis
Senior Art Director: Allen Yu
Copywriter: Patrick Que
Director of Strategic Planning: Andrew Lynch
Director of Broadcast Production: Paul Albanese
Senior Broadcast Producer: Rob Sondik
Senior Project Manager: Genie Lara
Managing Director: Jeff Moohr
Group Account Director: Mike O’Malley
Management Supervisor: Jennifer Engelman
Account Executive: Kylie Lemasters
Account Executive: Lauren Kelley
Account Coordinator: Jaime Gullas
Digital Account Supervisor: Sarah Kirsch
Director Business Affairs: Rodney Pizarro
Business Affairs Manager: Camara Price
Product Information Managers: Russ Wortman, Mark McNaul
Production Company: O Positive
Director: Jim Jenkins
Executive Producer: Ralph Laucella
Executive Producer: Marc Grill
Head of Production: Devon Clark
Editorial: Spinach Editorial
Editor: Shane Reid (Courtesy of Exile)
Producer: Jonathan Carpio
Visual Effects: JAMM
Executive Producer: Asher Edwards
Flame Lead: Patrick Munoz
Producer: Ashley Greyson

Tags: United States, kia, David&Goliath

FCB New York: FDA 'Straw City'

Agency: FCB New York

Client: FDA

Date: November 2016

Since most people are familiar with the classic fairy tale "The Three Little Pigs,"the FDA has put a harrowing spin on the children's story to warn teenagers about the dangers of smoking. In a short video created by FCB New York, a wolf wearing a leather jacket wreaks havoc on a small town of pigs when they see him walking through the streets. But when he tries to huff, puff and blow one of the pig's houses down, he's unable to since his lungs have been damaged and weakened due to smoking. Once the pigs in the town realize that the wolf is incapable of causing any harm, they continue to go about their day unafraid while the dejected wolf walks down the street holding a pack of cigarettes.

Credits:

EVP, Account Management: Jeff Tarakajian
SVP, Account Management: Suzanne Santiago
VP, Account Director: Dimas Adiwiyoto
Account Supervisor: Mallika Rao
Director of Integrated Production: Leelee Groome
Producer: Maria Garelli
Executive Creative Director: Gary Resch
Creative Director: Liem Nguyen
Creative Director: Justin Chen
Art Director: James Meiser,
Copywriter: Cecile Robertshaw
Production Company: MJZ
Director: Carl Erik Rinsch
Producer: Kate Leahy
Editor: Jamie Foord
Editorial Company: Rock Paper Scissors
Music Company: Groove Guild (Producer) Pull Music and Stimmung
Visual Effects Company Lead Artist: Home/Colin Renshaw

Tags: United States, FCB

Tribal Worldwide: 3 Musketeers '#ThrowShine'

Agency: Tribal Worldwide

Client: 3 Musketeers

Date: November 2016

3 Musketeers has rolled out a digital series that the Mars chocolate brand said has been designed "to inspire and uplift by spreading moments of joy." Called #ThrowShine, the 3-part series chronicles the lives of three high school students who use 3 Musketeers bars to spread joy to their family and friends. For example, in one video, a high school girl gives her stressed-out sister a 3 Musketeer bar that says 'You're one of a kind' on it to help her get through her art project. The ads, which feature a rendition of 'This Little Light of Mine' sung by Bea Miller, promote the brand's new packaging, which features 24 different uplifting messages.

Credits:

Executive Creative Director: Kinney Edwards
Group Creative Director: Steffany Carey
Associate Creative Director: Becky Kitlan
Head of Client Services and Production: Phil Pessaro
Account Supervisor: Elizabeth Federico
Senior Content Producer: Jay Posey
Production Company: The Cavalry Productions
Director: Vance Malone
Edit: Beast NY
Editor: Brian Lagerhausen
Color: Co3
Music Supervision: Wool & Tusk

Tags: United States, tribal worldwide

The Community: '#LoQueSoy'

Agency: The Community

Client:

Date: November 2016

Cross-cultural agency The Community is continuing its #LoQueSoy (Who I Am) campaign for Converse through an interactive video targeted towards Latin American musicians, artists and creatives whose day jobs don't reflect who they really are or what they aspire to be. In the interactive video, viewers can toggle between "dia" (day) and "noche" (night) while they watch a group of four musicians perform a song. In the "dia" sequence, the musicians are covered in cartoonish animations that show viewers what their day jobs are. But when viewers click "noche,' they can see the musicians performing without the animations. The video also includes a curated Spotify playlist, with the goal of the campaign being to encourage "up-and-coming artists from all over Latin America, who work not-so-great day jobs, to listen and support other emerging artists, while also sharing their experiences in leading double lives," according to the agency.

Credits:

VP/Executive Creative Director: Ricky Vior
Copywriter: Lyndsey Stormer
Art Director: Juan Aguilar
Vice President of Production: Laurie Malaga
Producer: Luchis Riquelme
Senior Director of Culture and Strategy: Jeff Beck
Director of Digital Strategy: Andy Amendola
Sr. Digital and Social Media Strategist: Veronica Lincoln
Sr. Account Director: Daniel Gergely
Account Supervisor: Sandy Florez

Tags: North America, Converse, the community

Butler, Shine, Stern & Partners (BSSP) : Tres Agaves 'Tequila Made in Tequila'

Agency: Butler, Shine, Stern & Partners (BSSP)

Client: Tres Agaves

Date: November 2016

To launch Tres Agaves Tequila, San Francisco agency BSSP has created a campaign that celebrates the fact that the brand's liquor is actually made in Tequila, Mexico. In three short videos, real people from the town of Tequila are featured - including a woman named Maria who was named the "Queen of Tequila" in 1967 and 1993. According to the agency, all three films were shot in Tequila, Mexico.

Credits:

Executive Creative Director: Keith Cartwright
Executive Director of Integrated Production: Vince Genovese
Group Account Director: Cristiano Alburitel
Senior Art Director: Zach Shapiro
Senior Copywriter: Phil Van Buren
Account Supervisor: Michelle Finelli
Senior Strategist: Neil Slotterback
Producer: Rachel Saxon
Digital Media Edit: Cleaver Edit
Technical Director: Jason Apple
Executive Producer: Richard Quan
Production
Production Co Mexico: Tonic Films
Executive Producer: Susan Neil Tonic Films
Director: Brigg Bloomquist / B.O.B Industries
Executive Producer/Managing Director: TK Knowles
Director of Photography: Pablo Berron
Post
Edit House: Beast Editorial
Editor: Morgan Bradley
Exec Producer: Jon Ettinger

Tags: North America, BSSP

Venables Bell & Partners: PlayStation 'Merchant'

Agency: Venables Bell & Partners

Client: PlayStation

Date: November 2016

To celebrate the 10th anniversary of the PlayStation Store, San Francisco's Venables Bell & Partners has rolled out a spot called "Merchant" that features a mysterious storekeeper as he gives viewers a tour of his menacing shop.

Credits:

Founder, Chairman: Paul Venables
ECD: Will McGinness
CD: Tyler Hampton
ACD: Alex Rice
Copywriter: Daniel Chen, Chris Bull
Director of Integrated Production: Craig Allen
Agency Senior Producer: Amy Gatzert
Director of Business Affairs: Quynh-An Phan
Business Affairs/Talent Manager: Sametta Gbilia
Production Company: Furlined
Director: Henry Hobson
Director of Photography: Joost Van Gelder
Executive Producer: Ben Davies
Line Producer: Stephen Johnson
Editing Company: Work Editorial
Editor: Stewart Reeves
Assistant Editor: Keith Hamm
Post Producer: Amanda Ornelas
Editorial Executive Producer: Marlo Baird
Music House: Walker
Composer: Eugene Cho
Executive Producer: Sara Matarazzo
Music Producer: Ieva Berberian
Assistant Music Producer: Jacob Piontek
Mix: Lime Studios
Mixer/Sound Designer: Jeff Malen
Executive Producer: Susie Boyajan
Mix Associate Producer: Kayla Mashburn Phungglan
VFX: The Mill
VFX EP: Leighton Greer
VFX Senior Producer: Will Unterreiner
VFX Coordinator: Chris Lewis
VFX Shoot Supervisor: Gareth Parr
2D Lead Artist: Gareth Parr
3D Lead Artist: Tom Graham
2D Artists: Bill Higgins, Dag Ivarsoy, Jake Albers, Sven Dreesbach, Lisa Ryan,Timothy Crabtree
3D Artists: Erik Zimmermann, Steven Olson, Alice Panek, Danny Garcia, Jeremy Ramirez, David Tyler Young
Matte Painting: Itai Muller
Motion Graphics: Justin Sucara, Greg Park
Concept Artist: Ed Laag
Color: The Mill
Colorist: Adam Scott
EP, Color: Thatcher Peterson
Color Producer: Diane Valera
Production Coordinator, Color: Robert Cohen
Head of Brand Management: David Corns
Brand Director: Elaine Chu
Brand Supervisor: Ricki Kaplan
Brand Manager: Gillian McBrayer
Strategy Director: Brian Longtin

Tags: United States, venables bell & partners

DigitasLBi Atlanta: Delta 'Go See with SkyMiles'

Agency: DigitasLBi Atlanta

Client: Delta

Date: November 2016

DigitasLBi Atlanta and Delta have partnered to create the first-ever branded video for the airline's loyalty program, SkyMiles. In a commercial called 'Curiosity,' the airline uses beautiful imagery of pools, mountains and cities to show travelers that they can "see over 1,000 destinations with miles that never expire."

Credits:

Chief Creative Officer: Ronald Ng
Executive Creative Director: Atit Shah
VP Group Creative Director: Michael Ashley
VP Creative Director: Molly Crawford
Producer: Danica Walker
Account Director: Callie Craig
Account Manager: Jennifer Morgan
Associate Director of Creative Strategy: Vanessa Toro
Production Company: HEY BABY
Service Companies: SMILE TV, STEREO FILMS
Director: Marcus Lundin
Director of Photography: John Strand
Executive Producer: Johnny Parker
Line Producer: Pedro De Oliveira
Editing House: HERO POST
Editor: Jeff Jay
Assistant Editor: Britt Dunn
Editorial Producer: Molly Baroco
Colorist: Aline Sinquin
Flame Artist: Andrew Pope
Music House: SOUTH
Producer: Sean Simmons
Creative Director: Dan Pritikin
Composers: Eric Plust, Jon Darling, Dan Pritikin
Sound Design: ACOUSTECH STUDIOS
Sound Engineer: Gopal Swamy

Tags: United States, Delta

Cutwater: MDsave 'Vacuum'

Agency: Cutwater

Client: MDsave

Date: November 2016

In partnership with agency Cutwater, online healthcare marketplace MDsave has rolled out a campaign called "Feels Better Already" that encourages patients to take ownership of their decisions and ultimately their own health. In a 30-second spot called "Vacuum," a woman is seen vacuuming an empty Oval Office. According to the agency, "it is pretty obvious the point that the spot is making. The promises that politicians make to fix healthcare, often leave Americans in a waiting game." The spot ends with the following call to action - "Don't Wait For Someone To Fix Healthcare, Do It Yourself."

Credits:

Founder, Chief Creative Officer: Chuck McBride
President, Principal: Christian Hughes
Associate Creative Director: Aaron Sanchez
Art Director: Molly Johnson
Copywriter: Jay Brockmeier
Executive Producer: David Verhoef
Content Producer: Robbie Wiedie
Account Director: Sophie de Schepper
Senior Account Manager: Hillary Ashton
Production Company:The Cabinet
Director: Doug Cox
Executive Producer: Jim Vaughan
Line Producer: Scott Wickman
Director of Photography: Nick Mahar
Editorial Finish: Umlaut Films
Executive Producer: Gina LoCurcio
Colorist / Effects Supervisor: Ivan Miller
Audio Mix: M Squared Productions
Sound Engineer: Phil Lantz

Tags: United States, Cutwater

Territory/Wunderman: Futures Without Violence 'Changing Minds'

Agency: Territory/Wunderman

Client: Futures Without Violence

Date: November 2016

Creative studio Territory has partnered with digital agency Wunderman to create a campaign for the Ad Council and Futures Without Violence, a nonprofit that works to end sexual and domestic violence. In an animated video called "The Science of Childhood Trauma," five behavioral "gestures" - represented by icons and explainers - illustrate the ways that adults, teachers and coaches can help children heal from trauma.

Credits:

Tags: United States, Ad Council

The Variable: Duke Health 'Camp Whatever'

Agency: The Variable

Client: Duke Health

Date: November 2016

Credits:

CCO: Joe Parrish
Art Director: Matt Cook
Copywriters: Matteson Fields, Gary Bostwick
Director of Integrated Production: Keith Rose
Account Team: David Mullen, Jennifer Watson, James Webb
Production Company: B-Reel
Director: Simon Cole
Edit Company: Cosmo Street Editorial New York

Tags: United States

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Premium:

As October gives way to November it's time to find our latest Creative Work of the Month.

Voting for Creative Work of the Month will be open until 12pm (UK time) on Friday 4 November, with the winner announced shortly afterwards on The Drum website.

In the running this month from Europe we have Now, Purple Creative, Minima, You Agency and J. Walter Thompson London; APAC brings us work from BBH Singapore and DDB New Zealand and from the US there's work from Iris, Arnold Worldwide, SapientNitro and Duncan/Channon.

As always votes will be counted from our five-star rating system with the winner decided from the average rating and number of votes cast.

Who wins, you decide.

Now: New York Bakery Company 'Speak Cheesy'

Agency: Now

Client: New York Bakery Company

Date: September 2016

Credits:

Tags: UK, Ad of the Week, creative works

BBH Singapore: IncomeOrangeAid 'Get your school kit on'

Agency: BBH Singapore

Client: IncomeOrangeAid

Date: September 2016

Income along with their creative agency BBH Singapore have launched a social initiative campaign for a community development program - Back to School - getting famous Singaporeans and calling the public to get their school kit back on.

To kickstart the campaign, BBH and Income enlisted the support of personalities such as renowned blogger mrbrown, actress Rebecca Lim, Member of Parliament Tin Pei Ling and musicians Rai Kannu and Jack Ho who donned their alma mater uniforms to support the OrangeAid campaign.

The campaign invites Singapore to join in and support education for youth in need by posting old photos of themselves in school uniforms on Facebook and to tag three friends to do the same.

OrangeAid, Income’s community development arm, champions education of youth in need through the Future Development Programme via bursaries, financial literacy education and career/ personal development programmes.

Credits:

Agency: BBH Singapore

Tags: Singapore, Singapore, BBH, Ad of the Week, creative works

Iris: Reebok 'Hunters Unite'

Agency: Iris

Client: Reebok

Date: September 2016

Credits:

Tags: United States, Iris, reebok, Ad of the Week, latest ads, Best Commercials, creative works, creative work of the week

Purple Creative Design: Glenfiddich 'Experimental Series'

Agency: Purple Creative Design

Client: Glenfiddich

Date: September 2016

Purple Creative has designed a visual identity for the Glenfiddich Experimental Series, a new range of ‘game-changing’ Glenfiddich whiskies borne of experimentation and collaboration.

To help capture the experimental stories and character, Purple commissioned Alison Carmichael to write key expressions in a fluid and spontaneous way.

Credits:

Tags: Europe, Ad of the Week, creative work of the week

Arnold Worldwide: Carnival 'Carnival's Vista Effect with Zach King'

Agency: Arnold Worldwide

Client: Carnival

Date: October 2016

Credits:

Tags: United States, Arnold Worldwide, Carnival, Ad of the Week, latest ads, Best Commercials, creative works, creative work of the week

Minima Advertising People: Tattoo.PL 'Brand Identity'

Agency: Minima Advertising People

Client: Tattoo.PL

Date: October 2016

Credits:

Tags: Europe, Ad of the Week, creative work of the week

SapientNitro: ADT 'ADT Helps Mom Solve Son's Fear of Paranormal Activity'

Agency: SapientNitro

Client: ADT

Date: October 2016

Credits:

Tags: United States, ADT, SapientNitro, Ad of the Week, latest ads, Best Commercials, creative works, creative work of the week

YOU Agency: GBK 'Vote Rump'

Agency: YOU Agency

Client: GBK

Date: October 2016

YOU Agency have developed the creative idea further with payoff lines, such as;

‘It’s a no-brainer’
‘It’s really rich and incredibly cheesy’
‘It’s a bit of an arse’

GBK loved the idea so much they are going to market with a specially developed Rump Burger in all of their 78 restaurants for the course of the campaign.

Credits:

Executive Creative Director: Kat Mitchell
Art Director: Conor Murphy, Jason Vrakas
Copywriter: Kat Mitchell, Jason Vrakas
Additional Credits: Typographer/Designer: Conor Murphy
Head of Client Services: Anna King
Senior strategic planner: Beverly Mail
Media account manager: Harriet Gorman
Manging Director: Gary Grant

Tags: Europe, creative work of the week, Ad of the Week

The Sweet Shop, DDB New Zealand: Lotto New Zealand 'Imagine'

Agency: The Sweet Shop, DDB New Zealand

Client: Lotto New Zealand

Date: October 2016

Credits:

Chief Marketing Officer: Guy Cousins

Head of Brand and Communications: Keri Merrilees

Agency credits:

Chief Creative Officer: Damon Stapleton

Executive Creative Director: Shane Bradnick

Creative Director: Mike Felix

Creative Director: Brett Colliver

Lead Business Partner: Zoe Alden

Lead Business Partner: Nikki McKelvie

Business Director: Jaheb Barnett

Chief Strategy Officer: Rupert Price

Executive Planning Director: Lucinda Sherborne

Executive Producer: Judy Thompson

Assistant Producer: Nikita Kearsley

Production Company:

Managing Director: Fiona King

Producer: Larisa Tiffin

Director: Steve Ayson

DOP: Lachlan Milne

Post Production Company: The Sweet Shop

Post production online: Palace Studio

Editor: Simon Price, The Sweet Shop

Music: Soundtree, London

Tags: New Zealand

Duncan/Channon: Kettle 'Stir the Pot'

Agency: Duncan/Channon

Client: Kettle

Date: October 2016

To have a little bit of fun with both Oregon's legalization of weed and the upcoming election, San Francisco agency Duncan/Channon has created a campaign for Oregon-based Kettle Brand called 'Stir the Pot' that pokes fun at some of today's most hot-button issues. With slogans like "More cheddar than the 1 percent,""Oregon's second best edibles" and "Make barbeque great again," the campaign aims to bring some humor to what has been a tense election season.

Credits:

Executive creative director: Anne Elisco-Lemme
Associate creative director: Jessea Hankins
Art director: Jessica Wyatt
Studio designer: Coco Kendall
Senior art buyer and print producer: Diana Courcier
Senior digital producer: Eric Kozak
Integrated producer: Keenan Hemje
Communications planning supervisor: Paulo Delacruz
Group account director: Rachel Hermansader
Account supervisor: Suzanne Montgomery
Account coordinator: Sydney Paine
Project manager: Abby Brown

Tags: United States, Ad of the Week, latest ads, Best Commercials, creative works, creative work of the week, kettle chips

J. Walter Thompson London, Biscuit Filmworks: National Centre for Domestic Violence, Victim Support '#breaktheroutine'

Agency: J. Walter Thompson London, Biscuit Filmworks

Client: National Centre for Domestic Violence, Victim Support

Date: October 2016

Credits:

Executive Creative Director: Russell Ramsey

Additional Credits: Choreographer: Sidi Cherkaoui

Soundtrack: Ellie Goulding

Director of Production: Noam Murrow

Tags: Europe, Ad of the Week, creative work of the week, creative works, Best Commercials, latest ads

To keep up to date with the latest advertising, creative and design projects from around the globe visit The Drum's Creative Works homepage.

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Premium:

Welcome to The Drum's APAC Creative Works.

As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.'

For project information, credits and more hover over the 'i' icon or expand to full screen.

To submit work for future publication, contact Charlotte McEleny.For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

The Works: Black Hawk 'Real food movement'

Agency: The Works

Client: Black Hawk

Date: November 2016

Independent Sydney agency The Works has created the first campaign for Masterpet’s premium dog food range Black Hawk, which urges dog owners to join the real food movement for dogs.

The new brand platform highlights how the Australian made brand is only prepared using real ingredients including real meat and real vegetables and does not include fillers or other nasties.

The campaign includes a 60 second cinema ad and a 30 and 15 TVCs, OOH, digital and social.

The spots show the unique relationship owners have with their dogs and asks ‘You know what’s in their hearts but do you know what’s in their food?’.

Credits:

Creative Partner: Damian Pincus
Creative Team: Dan Obey and Mark Cole
Creative Project Leader: Katherine Wawner
Strategy: Cate Mathers
Producer: Rachel Solomon
Content Creator/ Director: Patrick Mazzolo

Production Company: Collider
Director: Jack Naylor
DOP: Chris Miles
Producer: Lucy Pilkington
Photographer: James Green

Tags: Australia

DDB Group Hong Kong: The Peak Galleria 'Keep an ear out for something scary'

Agency: DDB Group Hong Kong

Client: The Peak Galleria

Date: November 2016

DDB Group Hong Kong is giving visitors to Hang Lung Properties’ The Peak Galleria an earful with a terrifying new take on a Halloween classic this October.

The agency is tapping into the power of sound to dial up the horror for the shopping mall’s haunted house experience set in a dark and twisted clown’s playground. The auditory ‘Halloween Haunted Playground’ is daring visitors to ‘experience what you hear because there is no turning back’.

Three teaser videos kicked off the campaign driving awareness, visitors and ultimately sales at The Peak Galleria. Demonstrating the power of sound to inspire fear, the videos released on Facebook appear innocent at first glance but take on a whole new meaning when a mixture of spine-chilling sounds are introduced. In addition, a WhatsApp audio recording featuring a run-of-the-mill conversation mixed with unsettling clown voices further intensified the fear factor in the lead up to the launch.

Credits:

Client: Hang Lung Properties Limited

Agency: DDB Group Hong Kong

General Manager: Irene Tsui

Executive Creative Director: Clifford Ng

Group Creative Director: Francis Chung

Creative Director: Marcin Brzezinski

Associate Creative Director: Wallace Wan

Senior Copywriter: Ray Nam

Senior English Copywriter: Benjamin Ng

Account Director: Cafy Choi

Senior Account Manager: Filly Zhang

Account Executive: Kelsey Wong, Leo Yuen

Head of TV Production: Annie Tong

Tags: Hong Kong

Grey Group Hong Kong: Hong Kong Tourism Board 'Best of All, It’s In Hong Kong'

Agency: Grey Group Hong Kong

Client: Hong Kong Tourism Board

Date: November 2016

“The world isn’t getting smaller, it’s getting closer. Especially in the world of tourism, where destinations are lost in the sea of sameness. In a heightened competitive landscape, how can Hong Kong stand out?”

Developed in tandem with Grey Group Hong Kong, the ‘Best of All, It’s In Hong Kong’ global campaign by the Hong Kong Tourism Board invites citizens of the world to experience Hong Kong through the eyes of its locals.

Beginning with four brand videos and a director’s cut, visitors are encouraged to see and feel Hong Kong through differing experiences including: Gourmet Dining, Trendy Fashion and Entertainment, Family Adventures across Land, Sea and Sky, as well as experiencing the Great Outdoors Just Next To The City.

Credits:

Tina Chao – General Manager, Marketing

Michelle Tan – Senior Manager, Brand Marketing

Farrida Lui – Manager, Brand Marketing

Rudie Lynes – Manager, English Editorial (Marketing)

Chan Ching Man – Senior Chinese Editor

Emily Wong – Assistant Manager, Brand Marketing

Monica Hui – Assistant Manager, Brand Marketing

Queenie Cheng – Senior Executive, Brand Marketing

Yani Wong – Executive, Brand Marketing

Sharon Chan - Senior English Editor

Yuki Xu - Senior Chinese Editor

Production House – Such Films

Media Agency – Mindshare Hong Kong

Tags: Hong Kong

J. Walter Thompson Sydney: Schick '#keepsongiving '

Agency: J. Walter Thompson Sydney

Client: Schick

Date: November 2016

Leading Edgewell brand Schick has teamed with J Walter Thompson Sydney to launch a unique new digital campaign, kicking off with Australia’s first hour long catwalk streamed on Facebook Live featuring former Miss World Australia and Schick ambassador Erin Holland.

Developed to showcase Schick’s Hydro Silk Gel Reservoir, the new #keepsongiving campaign was also hosted in partnership with the Daily Mail Australia across two locations. A 30” cut down of the catwalk will now be the centrepiece of a four-month campaign on the Daily Mail site, comprising a hub featuring content from leading influencers plus native articles focused on different aspects of feeling confident.

The cut down version of the catwalk can be viewed here.

Credits:

Steve Hey – Copy Writer

Dylan Soopramania – Art Director

Amanda Slayter – Broadcast Director

Carly Yanco – Senior Planner

Michaela Upton – Social Media Manager

Bruce Pywell – Senior Account Director

Alex Taurian – Account Executive

Production Company: Our Friends Electric

Tim Freeland Our Friends Electric Event Director

Tags: Australia

BBDO: Mattel 'The power of play with Barbie'

Agency: BBDO

Client: Mattel

Date: November 2016

BBDO Hong Kong has created and launched “The Power of Play with Barbie” spot for Mattel Asia, highlighting how imaginative play is important to a child’s development. This video is an extension of the Barbie global campaign, 'You Can Be Anything.'

The campaign video, which highlights the effect of play time on creativity, improvisation and emotional intelligence, is launching in selected countries in Asia across social and video platforms including Facebook, WeChat, YouTube and Weibo. The campaign is also supported by social-by-design content such as snackable video, animated gifs and additional images to drive to E-Commerce.

Credits:

Head of Planning: Owen Smith

Business Director: Michael Bantigue

Creative Director: Frankie Luk

Copywriter: Samuel Cheeseman

Art Director: Nikki Palomaria

Digital Planner: Naomi Lam

Associate Account Director: Jacqueline Yu

Account Manager: Kaylis Cheng

Producers: Jenny Lee, Winnie Kwan

Director: Diana Yee

Production Company: Deluxe Productions

Tags: Hong Kong

BBH India: Abbott 'The Race of Possible'

Agency: BBH India

Client: Abbott

Date: November 2016

Abbott launched ‘The Race of Possible’ campaign as part of its global brand campaign – ‘Life. To the fullest’.

The campaign celebrates people who have lead healthier, fuller lives because of Abbott’s breakthrough products and innovations.

As a part of the integrated campaign, BBH was tasked to drive local relevance through radio. Defying the predictable category norms, BBH created a first - ever radio campaign that was recorded live across three locations in India.

Using real people with real medical conditions, audio was captured when these patients performed three different high adrenaline sports, pushing their physical boundaries

Credits:

Chief Creative Officer & Managing Partner – Russell Barrett

CEO & Managing Partner – Subhash Kamath

Creative Director – Sapna Ahluwalia

Copywriter – Yohan Daver, Shivani Krishan

Art Director – Sapna Ahluwalia

Executive Producer – Rahul Kulkarni

Business Head – Delon Mascarenhas

Sr. Business Partner – Tejal Turakhia

Business Partner – Shivani Dand

Strategy Director – Soumitra Patnekar

Senior Strategist – Naina Meattle

Production House – Black Sheep Live

Head of Production – Niddhish Puuzhakkal  Sound Mixer / Designer – Resul Pookutty DOP – Rajeev Ravi  Director – Bejoy Nambiar

Line Production - Kumar Bhaskar and Mahesh Ramanathan (La Penta Motion Pictures)

Tags: India

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GBK’s ‘Vote Rump’ campaign has stormed to victory securing the Creative Work of the Month title for October.

Created by You Agency, the European work comes in response to the number of new entrants to the UK premium burger market.

Attempting to cut through the noise the campaign suggests that GBK’s burgers are so good they could get voted as a party candidate for the US election.

Running with the tagline – ‘Vote Rump, our thickest burger ever’ – You Agency has developed the creative idea with further payoff lines including ‘It’s a no brainer’, ‘It’s really rich and incredibly cheesy’ and ‘It’s a bit of an arse.’

GBK loved the idea that its now going to market with a Rump Burger.

YOU Agency: GBK 'Vote Rump'

Agency: YOU Agency

Client: GBK

Date: October 2016

YOU Agency have developed the creative idea further with payoff lines, such as;

‘It’s a no-brainer’
‘It’s really rich and incredibly cheesy’
‘It’s a bit of an arse’

GBK loved the idea so much they are going to market with a specially developed Rump Burger in all of their 78 restaurants for the course of the campaign.

Credits:

Tags: Europe, creative work of the week, Ad of the Week