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Creative Works: Galaxy, Mr Kipling, Umbro, Burger King and more share the love on Valentine's Day

February 14, 2017, 2:30 am
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There’s a lot of brands and agencies spreading the love this Valentine’s Day from Galaxy celebrating the thrill of ‘The Chase’ to Burger King introducing some very grown-up meal deals among others.

Of course, being completely impartial here at The Drum, we couldn’t pick just one Valentine so we’ll leave that up to you.

As always with our Creative Works you can share the love by voting on the work you like best by rating it out of five and you never know, some lucky brand might just find itself as our Valentine’s Ad of the Day. 

P.S. If Valentine's isn't your thing why not check out the brands that celebrated Galentine's Day instead including Asos, Marks & Spencer, Accessorize and more. 

Big Al’s Creative Emporium: Bank's Beer 'Tells it like it is '

Agency: Big Al’s Creative Emporium
Client: Bank's Beer
Date: February 2017
Ditch the red wine and roses, Valentine’s Day is a time for lovers… of sport, and Banks’s Beer have sent out a timely reminder not to forget February 14 – because it’s darts night.
The mischievous ad is part of the brewery’s Tells It Like It Is campaign. It combines real graffiti from independent artist Graffoflarge with the brewery’s social platforms to create a witty social commentary in line with the brand’s West Midland roots.
Devised by Big Al’s Creative Emporium, the campaign is a daring attempt to increase the popularity of Banks’s Amber Ale and reassert a cultural identity for the traditional pint.
 
Credits:
 
Tags: UK
 
 
 
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The Full Service: Coco De Mer 'Take your breath away'

Agency: The Full Service
Client: Coco De Mer
Date: February 2017
The new film Rankin has created for luxury British lingerie brand Coco De Mer, follows X the Movie which he created for the brand with he created for the brand back in 2015 called - X The Movie.
The new film has an anti-valentines day message attached to it and is about empowering women to take back control of Valentine’s Day. It stars Pamela Anderson - who will become the Global Brand Ambassador for Coco De Mer brand going forward.
Credits:
 
 
 
 
 
 
 
 
Strategy, creative, production : The Full Service
Creative copywriter: Ralph Mathers
Managing director: Maruska Mason
Director: Rankin
Additional credits: Production: Nick Forbes Watson & Jordan Rossi
Director of photography: Tony Miller
Hair: Jonathan Connelly
Make up: Andrew Gallimore
Nails: Kelly Shenton
Styling: Anna Hughes-Chamberlain
BTS: Chris Fernandez 
Tags: UK, Ad of the Day, creative works
 
 
 
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Umbro: Umbro 'Michail Antonio celebrates his love'

Agency: Umbro
Client: Umbro
Date: February 2017
West Ham United’s Michail Antonio is known for his goal celebrations, and he’s celebrating this special love on Valentine’s Day. Watch as Michail and a female friend show their passion in a hilarious and unexpected way…
Credits:
 
Tags: UK
 
 
 
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AMV BBDO: Galaxy 'The Chase'

Agency: AMV BBDO
Client: Galaxy
Date: February 2017
Galaxy Chocolate has launched its new film, Chase, for Valentine’s Day.
Directed by Juan Cabral, the film provides a soulful and modern take on the classic love stories we’ve come to expect at Valentine’s. It reflects the simple reality of our increasingly busy lives and the importance for us all to make time to find pleasure in the world around us. 
 
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Creative director:Nicholas Hulley, Nadja Lossgott
Art director:Diego de Oliveira
Copywriter:Caio Giannella
Additional credits: Agency account man: James Drummond, Robyn Rieu, Callum Raines
Agency producer: Darapen Vongsa-nga
Media Agency: MediaCom
Production company: MJZ
Director: Juan Cabral
Production company producer: Stephen Johnson
Post production company: MPC
Audio post production: 750mph
 
Tags: UK
 
 
 
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SMACK: Ted Baker 'Love Bites'

Agency: SMACK
Client: Ted Baker
Date: February 2017
Leading fashion and lifestyle brand Ted Baker have teamed with digital creative agency SMACK for a fourth year running, to launch their annual digital Valentine’s Day campaign.
The creative studio was commissioned to create a digital activation to complement Ted Baker’s 2017 Valentine’s Day campaign, Love Bites. SMACK have developed a desktop and mobile responsive game hosted on the Ted Baker website, available for customers to play on mobile, desktop and tablet.
Launching on 6th February, the campaign will be rolled out in the UK, USA, Germany, France and The Netherlands until 14th February. SMACK is also creating supporting social video content for the campaign which will launch on Ted Baker’s popular social channels.
Credits:
 
Tags: UK
 
 
 
 
 
 
 
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Droga5 London: Ugly and Forgotten 'Ugly and forgotten '

Agency: Droga5 London
Client: Ugly and Forgotten
Date: February 2017
Around 25 million Valentine’s Day cards are exchanged in the UK every year - invariably festooned with pictures of cute anthropomorphized animals. But this year, why not swap the fluffy kittens and mice with glasses of Champagne for a more aesthetically-challenged creature – and help save it from extinction?
A quirky new range of Valentine’s Day cards has gone on sale featuring “ugly and forgotten” endangered animals, with all profits going to charities supporting the endangered animals that feature on the cards. After all, beauty is in the eye of the beholder and these cool cards carry a heart-warming but serious message at a time when our thoughts turn to love.
Credits:
 
Tags: UK
 
 
 
 
 
 
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BrandOpus: Mr Kipling 'Who needs chocolate when you have Mr Kipling'

Agency: BrandOpus
Client: Mr Kipling
Date: February 2017
The brief was to create limited-edition packaging for some of their most popular treats but with quirky messages to evoke the spirit of Valentine’s Day. Mr Kipling have a history of releasing seasonal ranges for Halloween, Christmas and Easter, and following a successful Valentine’s Day edition of their ‘Fondest Fancies’ last year they decided to redesign all the favourites this Valentine’s Day.
The messages are reminiscent of Love Hearts and the humorous, fuzzy feeling you get when you receive a special message from your Valentine. The treats lend themselves to a play on words for the messages Fancy a kiss with a French Fancy or Love you Cherry much for Cherry Bakewells.
From Battenberg to Bakewells these treats bring Valentine’s Day to life in a fun, distinctive way that still represents the same quality and craftsmanship you expect with Mr Kipling, but with a little bit of romance and a lot of personality baked in.
Credits:
 
Tags: UK
 
 
 
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Aesop: NHS Blood and Transplant 'Share your spare'

Agency: Aesop
Client: NHS Blood and Transplant
Date: February 2017
NHS Blood and Transplant department uses Valentine’s Day to land a tricky message about organ donation, this time hoping to raise awareness of donating to while you’re still alive.
Credits:
 
Tags: UK
 
 
 
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TMW Unlimited: Dogs Trust 'A tail of true love '

Agency: TMW Unlimited
Client: Dogs Trust
Date: February 2017
TMW Unlimited has created a new viral campaign for the Dogs Trust reminding dog owners that loving your pet means loving scooping their poop too – just in time for Valentine's Day.
The Big Scoop Campaign features a minute long film showing the love story between one man and his dog.
Created as a pastiche of black-and-white romantic French films, the ad sees the pair go on long romantic walks together, having a bite to eat, watching the sunset and generally enjoying being in each other's company. It ends with the responsible owner showing his biggest declaration of love for his dog: scooping up his poop and putting it in a bin.
Credits:
 
Tags: UK
 
 
 
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BBR Saatchi & Saatchi: Splendid 'Valentine is gross '

Agency: BBR Saatchi & Saatchi
Client: Splendid
Date: February 2017
Splendid – the bitter dark chocolate brand that operates under the "When you grow up you'll get it" tagline - has been tormenting kids for a few years now. 
The way our brand sees things, some things can only be appreciated when you grow up and that probably includes the whole boys & girls, love & romance thing.
Want proof? Just watch our ad and take a look at what our kids had to say about that. 
Credits:
 
Tags: Europe
 
 
 
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Leo Burnett Israel: Burger King 'Valentine's adult meal'

Agency: Leo Burnett Israel
Client: Burger King
Date: February 2017
Kids have got their "Kids Meal". But what about grown-ups? Adults? Shouldn't they have their own meal too? At least on Valentines?
Burger King Israel presents: THE VALENTINE’S ADULT MEAL. 
with 2 Whoppers
2 packs of French Fries,
2 beers
and a romantic ADULT TOY inside. 
Credits:
 
Tags: Europe
 
 
 
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POSSIBLE: Callier '#LoveCallier'

Agency: POSSIBLE
Client: Callier
Date: February 2017
Switzerland’s oldest chocolate brand, Callier, has decided to eschew the commoditisation of St Valentine’s Day by partnering with digital creative agency, POSSIBLE, and revered Columbian illustrator, Alejandro Girlado, to celebrate moments that really matter to couples.
Using Twitter and Instagram, couples are encourage to upload photographs of themselves and tag these special moments with #LoveCallier.  The brand’s favorites will then be recreated in a series of specially commissioned artworks by Alejandro Girlado, which will be celebrated on 14 February through Callier’s social channels.
The illustrations will also be printed in large format and coupled with a personal message and selection box of Callier chocolates.  This unique gift will then be sent to the selected couples just in time for Valentine’s Day, creating a new and special memory in their history together.
 
Credits:
 
Tags: UK
 
 
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BBDO Toronto: Take Note 'Notes - a life story, a love story'

Agency: BBDO Toronto
Client: Take Note
Date: February 2017
An emotional short film released by west end stationary store, Take Note, reminds us of the power of putting pen to paper. The 4-minute long piece tells the life-long story of a relationship between two people from the notes they leave each other. 
Released in time for Valentine’s Day, this love story is particularly poignant given the dominance of today’s digital communication. Texts, emails, and posts have largely replaced the role that handwritten letters, cards, and notes once served. In fact, a study by Docmail found that 1 in 3 adults hasn’t had reason to handwrite anything for six months. 
Credits:
 
Tags: United States
 
 
 
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Prohibition PR: Interflora UK 'The Ultimate Proposal'

Agency: Prohibition PR
Client: Interflora UK
Date: February 2017
'The Ultimate Proposal' sees Interflora searching for the UK’s ultimate creative proposal idea – from surprise holidays to guerrilla theatre performances and sky writing – and then making it come true ahead of 14February. 
However, the catch is it will all be a complete surprise to the recipient, with Interflora secretly organising and filming the whole process with help from the proposer themselves, before releasing a video of the experience online in time for Valentine’s Day.
The campaign is inspired by the growing online trend for extravagant public proposals, which are often filmed and posted to video sharing sites, as well as by Interflora’s own research, which highlights the growing pressure for couples to get engaged in an extraordinary and memorable way.
Credits:
 
Tags: UK
 
 
 
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Postbug: THE GREEN PARTY '<3 democracy '

Agency: Postbug
Client: THE GREEN PARTY
Date: February 2017
Jeremy Corbyn is the most loved man in Westminster this week as he's set to get piles of Valentine's cards. The Green Party has launched a campaign to rally support around its "<3 democracy "  campaign and is asking the Labour leader to fall in love with proportional representation. By Sunday morning, around 130 party members had used the website to post their cards to the Labour leader.
Green Party members all have the opportunity to send a real picture postcard Valentine's greeting to Jeremy Corbyn through the post following an initiative created by the Green Party and PostBug, the many-to-one postal sending tool for campaigners, NGOs and charities. 
Credits:
 
Tags: UK
 
 
 
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To keep up to date with the latest creative, advertising and design projects from around the globe visit The Drum's Creative Works homepage. 

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#LoveIsLove creative challenge brings LGBT leads to famous ads including Wonderbra, Milk Tray, Coca-Cola and more

February 14, 2017, 3:49 am
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It's Valentine's Day and as far as The Drum is concerned #LoveIsLove.

Over the years we've seen brands slowly begin to introduce LGBT characters and themes into their ads - from Honeymaid's 'This is Wholesome' to Skittles''Share the Rainbow'in celebration of London Pride. 

But, as photographer Bronac McNeill pointed out in her opinion piece, 'Sex sells, but what about sexuality?', the majority of these ads usually only feature 'normal' looking gay, white men. 

So, for Valentine's Day, in addition to sharing all of this year's loved-up campaigns, we've asked creatives to reimagine their favourite classic ads featuring a host of diverse LGBT characters.

Here we round up our favorite entries to share including This Gurl Can, an all-new Diet Coke Break and a reworking of Volkswagen's famous 'Think Small'. 

This Gurl Can

This Gurl Can
 
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Credit: Matt Knowles 

Apple: Think Different

Think Different
 
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Credit: Connor & Charlie (Karmarama)

Think Small

Think Small
 
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Credit: Sarah Hiraki (Essence)

Hello Girls 

Hello Girls
 
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Credit: Consider 

Lynx Effect

Lynx Effect
 
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Credit: Sam Carter

Milk Tray: All because the lady loves...

Milk Tray
 
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Credit: WATB Creative 

Visa: Running Man

Visa
 
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Credit: Tim Glister 

Wonderbra

Hello Boys
 
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Credit: Adam & Ted

Diet Coke Break 

Diet Coke
 
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Credit: Consider 

Coca-Cola: Taste Freedom

Coca Cola
 
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Credit: Beatrix Sackey

Burger King

Burger King
 
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Credit: WATB Creative

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US Creative Works: Featuring FCB West, Swift, BBDO Toronto & more

February 15, 2017, 5:30 am
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Welcome to The Drum's US Creative Works, in partnership with Workfront.

As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'

To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, Feb. 22. 

BBDO Toronto: Take Note 'Notes'

Agency: BBDO Toronto
Client: Take Note
Date: February 2017
The notion of actually writing out a note to someone seems quaint when you consider that communicating via emoji has now become the norm, but a Canadian stationary store called Take Note is hoping that its latest campaign will inspire people to put down their phones for a little and reconsider the power of putting pen to paper.
The short film, created by BBDO Toronto, tells the story of one couple’s relationship through the handwritten notes that they’ve written to one another. The notes span from the night they first met all the way through their marriage, first child and the eventual death of one of the spouses, all of which make for an emotional story that showcases both the high and low points of their relationship.
At the beginning of the film, the notes predictably strike a cheerful tone as the young couple experience many “firsts” together – at one point, the wife leaves her husband a note on the counter that simply reads “!!!” next to a positive pregnancy test. As the film progresses, the notes become more curt as the two try to juggle work and parenting responsibilities, but the two ultimately resolve their marital issues and continue writing notes to each other until the wife passes away.
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
V.P. / Associate Creative Director: Chris Booth
V.P. / Associate Creative Director: Joel Pylypiw
SVP, Executive Creative Director: Denise Rossetto
SVP, Executive Creative Director: Todd Mackie
V.P Group Account Director: Rebecca Flaman
Agency Producer: Beatrice Bodogh
Production Company: Skin & Bones
Dirctors: Chris Booth / Joel Pylypiw
Producer: Chelsea Strachan
Director of Photography: Kris Belchevski
Editorial: Saints
Transfer & Online: Alter Ego
Online Editor: David Whiteson
Off Line Editor: Brian Williams
Colorist: Tricia Hagoriles
Music & Sound Design: Fraser MacDougall & Tim White, Imprint Music
Tags: Canada, bbdo
 
 
 
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Wieden + Kennedy New York: Spotify 'Global warming is real...let's dance,''Rap Caviar' and 'play this at my funeral'

Agency: Wieden + Kennedy New York
Client: Spotify
Date: February 2017
Spotify bid adieu to 2016 with a campaign that cleverly used its troves of listener data to poke a little fun at some of its users (like the person who played Justin Bieber’s Sorry 42 times on Valentine’s Day). The music streaming service is at it again with a similar campaign for 2017, except this time it’s having fun with some of the bizarre playlists that its users have made.
Created by Wieden + Kennedy New York, the campaign includes three online videos that feature musicians who are confused as to why their songs have been chosen for certain playlists. For example, in one video, DNCE’s Joe Jonas wonders aloud why his band’s pop hit Body Moves was added to a playlist called Play this at my Funeral. Another video features a polar bear dancing on an iceberg to Alessia Cara’s Wild Things – a nod to the fact that someone added that song to a playlist called Global warming is real … let’s dance.
“I wish dancing would fix global warming,” Cara says in the video. The third ad features rapper D.R.A.M. dreaming of a giant can of caviar after he realizes that one of his songs has been added to the popular playlist “Rap Caviar.”
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Executive Creative Director: Karl Lieberman
Creative Directors: Erwin Federizo & Brandon Henderson
Art Director: NJ Placentra
Copywriter: Alex Ledford
Head of Strategic Planning: Dan Hill
Head of Integrated Production: Nick Setounski
Senior Content Producer: Jessica Griffeth
Associate Content Producer: Alexey Novikov
Interactive Producer: Sabrina Rahrovi
Account Team: Casey Jennings, Molly Friedman, Sydney Gayner
Head of Art Buying: Deb Rosen
Senior Art Buyer: Ali Berk
Head of Project Management: Yann Samuels
Social Director: Jessica Breslin
Junior Social Strategist: Carlos Tovar
Group Media Director: Ryan Haskins
Associate Media Director: Neil Sawhney
Business Affairs: Sara Jagielski, Justine Lowe, Lindsey Timko, Patrick O'Donoghue
Broadcast Traffic Supervisor: Sonia Bisono
Traffic Coordinator: Andy Hume
Creative Services Director: Chris Whalley
Studio Manager: Jill Kearton
Studio: Tara Kennedy, Kristen Althoff, Nathan Dalessandro
Production Company: O Positive
Director: Jim Jenkins
EP/Producer: Ken Licata
Director of Photography: Claudio Miranda
Editorial Company: Final Cut
Editor: Jeff Buchanan
Assistant Editor: Brandon Iben
Post Producer: Penny Ensley
Post Executive Producer: Sarah Roebuck
VFX Company: The Mill
Senior Producer: Bugs Russell
Producer: Adriana Wong
Lead Flame Artist/Creative Director: Jimmy Bullard/Jade Kim
Mix Company: Heard City
Mixer: Phil Loeb
Executive Producer: Sasha Awn
Producer: Andi Lewis
Photographer: Michael Schmelling
Producer: Pat Dougherty
Retouching: 150 Proof
Tags: United States, Spotify, Wieden + Kennedy New York
 
 
 
 
 
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R/GA: Ad Council 'Fans of Love'

Agency: R/GA
Client: Ad Council
Date: February 2017
The Ad Council’s groundbreaking “Love Has No Labels” campaign is back for a third year with a video that puts an American pastime front and center: the kiss cam.
Called “Fans of Love,” the video - which was filmed during the NFL Pro Bowl at Orlando’s Camping World Stadium last month - features a kiss cam scanning the crowd to find couples to feature on the jumbotron. The camera initially lands on a man and a woman, but surprises the crowd when it quickly readjusts to feature two men who embrace and kiss.
Throughout the rest of the film, the kiss cam goes on to feature other real couples, families and friendships that embody the mantra “Love Has No Labels.” Some of the real people featured in the video are two Special Olympians who are best friends, an Orlando Pulse shooting survivor and her girlfriend, and a multiracial family.
The film, which was created in partnership with R/GA, is set to the song “Show Me Love” (Skrillex Remix) featuring Chance the Rapper, Moses Sumney, Robin Hannibal by Hundred Waters.
Credits:
 
Tags: United States, Ad Council
 
 
 
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Brownstein Group: Philadelphia Museum of Art 'A Surprise at Every Turn'

Agency: Brownstein Group
Client: Philadelphia Museum of Art
Date: February 2017
Brownstein Group has created a campaign for the Philadelphia Museum of Art to help it attract visitors who don't consider themselves to be art enthusiasts. The campaign, which includes television, digital, and out-of-home elements, was designed "to reinforce the idea that the meaning of art is in the eye of the beholder and that the Philadelphia Museum of Art is a place that allows everyone to discover their unique spirit and exercise their imagination," according to Brownstein Group. 
Credits:
 
Tags: United States
 
 
 
 
 
 
 
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Rokkan: Hallmark 'No Ordinary Love Stories'

Agency: Rokkan
Client: Hallmark
Date: February 2017
For Valentine's Day, Hallmark has rolled out a video called "No Ordinary Love Stories." The ad features the voice of a man describing the love he has for his wife of 78 years paired with clips of real-life couples. Created by Rokkan, the video is part of Hallmark's "No Ordinary Card" campaign. 
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Chief Creative Officer: Brian Carley
Chief Delivery Officer: Joe Tao
SVP, Executive Creative Director: Laura Mulloy
Senior Copywriter: Amanda Caldari
Art Director: Rachel Sheeran
SVP, Client Partnership: Matthew Garcia
Account Director: Kim Svarney
Account Supervisor: Stephanie Tudor
SVP, Media & Analytics: Lindsay Williams
Director, Strategy: Emily Garvey
Business Manager: Bryeanna Murphy
Executive Producer: Bruce Andreini
Executive Producer (Hone Production): Greg Tharp
Senior Producer (Hone Production): Tina Lam
Production Company: The Famous Group
Director: Giovanni Messner
Director of Photography: Colin Arndt
Managing Director: David Kwan
Supervising Producer: Bobby Marsden
Producer: Gabe Reiter
Production Supervisor: Carolyn Bratkowski
Production Coordinator: Adrianne Victory
Found Footage: STALKR
Executive Producer: Colleen Cavanaugh Anthony
Producer: George Alvarez
Editorial: Nomad Editorial
Editor: Jim Ulbrich
Assistant Editor: George Dodsworth
Executive Producer: Jennifer Lederman
Senior Producer: Weston Ver Steeg
Online: Alexander Chizhov
Music: Nylon Studios
Executive Producer: Christina Carlo
Senior Producer: Halle Petro
Tags: United States, Rokkan, hallmark
 
 
 
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Swift: Stouffer's 'It's What's on the Inside that Counts'

Agency: Swift
Client: Stouffer's
Date: February 2017
Stouffer's has rolled out a campaign called "It's What's on the Inside that Counts" that aims to show viewers why its new "simplified" recipes made with "trusted, recognizable ingredients" are perfect for bringing family and friends together for a meal that tastes homemade. Created by Swift, the three videos feature real families and friends as they share what dinnertime means to them and why they like the brand's lasagna. 
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
Chief Creative Officer: Alicia McVey
Executive Creative Director: Rick Albano
Group Creative Director: Cat Hyland
Creative Directors: Tian Mullholland, Otis Rubottom
Director/Editor: Karen Fisher
Strategy: Josie Goldberg, Emily Smith
Account Management: Jaime Komitor, Michelle Borgese, Randi Roth
Production: Bailey Phillips, Bre Maris, BreAnna Wilson
Food Stylist: Maki Katsumoto
Multicultural Agency: Casanova
Production House: Bunker
Tags: United States, swift
 
 
 
 
 
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Anomaly: Sonos 'Wake Up The Silent Home'

Agency: Anomaly
Client: Sonos
Date: February 2017
Sonos is plugging its home sound system in a 90-second ad that debuted during the Grammy Awards. The spot explores the "silent home" epidemic that's been caused by everyone's obsession with cell phones, a problem that Sonos argues has led to eerily quiet households where nobody enjoy's one another's company. The speaker brand is positioning its products as cures for the "silent home" since music brings people together. 
Credits:
 
Tags: United States, Sonos, Anomaly
 
 
 
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FCB West: Levi's 'Sea of Blue'

Agency: FCB West
Client: Levi's
Date: February 2017
Levi's has released a spot that pokes a little bit of fun at our society's obsession with cell phones. In the spot, two party-goers catch each other's eyes when they realize that they're the only ones at the pool party who aren't staring down at their phones. They then begin to mock their peers by having a fake phone conversation before walking towards one another. They then decide to make a splash - literally and figuratively - when they jump into the pool together fully clothed. The ad, created by FCB West, debuted during the Grammy Awards. 
Credits:
 
Tags: United States, FCB, Levi's
 
 
 
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McCann New York: Chick-fil-A 'CowzVR'

Agency: McCann New York
Client: Chick-fil-A
Date: February 2017
Chick-fil-A's famous cows are jumping on the VR bandwagon in the fast food chain's latest campaign. Fans of the brand can check out a 360-degree video at cowzvr.com. 
Credits:
 
 
Co-Chief Creative Officers: Sean Bryan & Tom Murphy
Global Executive Creative Director: James Dawson-Hollis
Executive Creative Director: Grant Smith
Sr. Art Director: Jesse Yowell
Sr. Copywriter: Dan Colburn
Sr. Art Director: Ricky Anolik
Art director: Kelsey Deharb
Writer: James Fees
Senior Producer: Kristen Ettinger
Executive Integrated Producer: Christine Lane
Group Account Director: Olivia Heeren
Account Supervisor: Kelley Cox
Account Executive: Gillian DeRario
Sr. Project Manager: Alexandra Goldklang
Digital Strategist: Stephanie Fuller
Director of Talent Payment: Terry Marcello
Director of Business Affairs: Wilmien Blake
Executive Integrated Music Producer: Eric Johnson
Music Producer: Dan Gross
Music Coordinator: Sam Belkin
Framestore Pictures
Director: David Mellor
Director: Murray Butler
Executive Producer: Jennifer Siegal
Senior Producer: Milena Milicevic
Producer: Pat Harris
DP: Eric Treml
Finishing (TV): Framestore VFX
Sarah Hiddlestone – Executive Producer
Producer: Sophie Harris
Colourist: Beau Leon
VFX Supervisor: Matthew Pascuzzi
Compositing Supervisor: Gigi Ng
Compositing: Corrina Wilson
Compositing: Liz Yang
Compsiting: ChihCheng Peng
Framestore VR Studios
Director: David Mellor
Director: Murray Butler
Sr Producer: Pete Jones
Producer: Sophie Harris
VR VFX Supervisor: Matthew Pascuzzi
VFX Producer: Laura Penta
CG Lead: Jay Khan
Animation Lead: Steve Townrow
Animation: Sabrina Lecordier
Modeling: Adam Smith
Modeling/Look Dev/TD: Alex Doyle
Rigging: Greg Martin
Nuke: Jack Fisher
Nuke: Steph Joy
Nuke: Leonardo Costa
Nuke: Vanessa DuQuesnay
Nuke: Pedro Sabrosa
CG Light & Render: Taekyu Yang
Hiero: Lawrence Glew
TV & VR: Cut + Run Editorial
Editor: Jon Grover
Assistant Editor: Nicole Berg
Producer: Ellese Jobin
Executive Producer: Lauren Hetzberg
Sonic Union
Engineer: Mike Marinelli
Engineer: Paul Weiss
Q Department® in association with Mach1
Sound design and VR Mix
Majestyk
President & Technical Director: Sean O'Shea
Creative Director: Mark Garcia
Lead Developer: Ievgen Borodin
UX/UI Designer: Jade Ng
Producer: Benjamin Hoopes
Tags: United States, mccann new york, Chick-Fil-A
 
 
 
 
 
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Space150: Condé Nast Traveler 'Puerto Rico, Antigua and St. Lucia in 360° '

Agency: Space150
Client: Condé Nast Traveler
Date: February 2017

Space150 recently helped Condé Nast Traveler create three 360-degree videos for Royal Caribbean. 

Credits:
 
Tags: United States, space150, Royal Caribbean Cruises
 
 
 
 
 
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Creative Works: Featuring St Luke's, Droga 5, The Full Service, BMB and more

February 20, 2017, 2:20 am
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Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'. 

We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 27 February.

For project information, credits and more click on the project to expand to full screen for credits and more.

To submit work for future publication contact Gillian West.

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

St Luke's: Mooncup 'Period Drama'

Agency: St Luke's
Client: Mooncup
Date: February 2017
This February, reusable sanitary protection pioneer Mooncup presents a ‘Period Drama’.  With a touch of humour, the film shines a light on the drama of disposable sanitary products, inviting us to leave the past behind and choose another way.
The campaign and invitation to ‘Own your period’ celebrates independence and self-sufficiency.  As one Mooncup lasts for years, those who choose Mooncup are freed from monthly trips to the feminine hygiene aisle and their long-term relationship with the san pro multinationals.
 
Credits:
 
 
 
 
 
 
Executive creative director: Al Young, Julian Vizard
Planner: Rose Van Orden
Business lead: Lara Poole
Account director: Sophia Lane
Account manager: Maeve Brissenden
Production company: Apostle
Director: Sye Allen
Producer: Elliot Tag
Agency producer: Caspar Redgrave
Grade: Houman, Electric Theatre Collective
Editor: Sye Allen
Post production: Russ Shaw, Nice Biscuits
Music track: Davey, Old Street Music
Audio post production: Aaron Taffel, Grand Central
Tags: Europe
 
 
 
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Droga5: Rustlers 'The Rustlers 2017, 360°, 1952 VR Experience'

Agency: Droga5
Client: Rustlers
Date: February 2017
Rustlers is giving people the opportunity to experience a Virtual Reality tour of London’s landmarks in 1952 – during the great smog.
The tour uses VR technology to painstakingly guide the viewer on a stereoscopic walking tour through famous sights such as St Paul’s Cathedral, Big Ben and HMS Belfast – which has just returned from service in Korea – all of which are obscured by the smog that blighted the city back in the early 50s. The only image that comes into focus is your feet when you look downward. The visuals are accompanied by a cheery walking tour voiceover, pointing out all the things you can’t see through the smog.
To add to the realism the team implemented a binaural 360 reactionary soundbed which emulates the workings of the human head. Users of the experience can therefore hear sounds from left and right ears at different times which creates the illusion of three-dimensional audio.
The point of all this, is to show the youth of today just how good they really have it in comparison to their predecessors. Because instead of ingesting dangerous smog, today they can have flame grilled burger in 90 seconds instead.
Credits:
 
 
 
 
 
 
Creative director: David Kolbusz, Rick Dodds, Steve Howell
Art director: Frazer Price, Charlene Chandrasekaran
Copywriter: Teddy Souter, Dan Morris
Account director: Alex Dousie
Agency producer: Chris Watling
Director/Production company: Christos Mavridis
Sound: String and Tins
Tags: Europe
 
 
 
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The Full Service: Dune 'A love affair with…'

Agency: The Full Service
Client: Dune
Date: February 2017
With 2017 firmly hitting its stride, photographer Rankin and his agency The Full Service are thrilled to announce a series of collaborations with actress Nathalie Emmanuel over the coming months.
Star of the biggest TV show on the planet, Game of Thrones, and the Fast & Furious franchise, British star Nathalie is rapidly becoming a household name.
The SS17 campaign for Dune is an on-set love story set against the backdrop of iconic London landmarks. Girl meets boy. Boy meets girl. As the roles they play “on-screen” start to merge with the “reality” off-screen, the blossoming romance moves through the gears.
 
Credits:
 
 
 
 
 
 
Creative director: Vicky Lawton
Copywriter: Ralph Mathers
Creative: Julia Saoltti, Ursula Underhill
Managing director: Maruska Mason
Producer: Emma Turpin
BTS: Musa Clarke, Evangelos Polychronopolous
Hair: Nick Irwin
Make up: Andrew Gallimore
 
Tags: Europe
 
 
 
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Appartment 103: Hennessy X.O 'Packaging design'

Agency: Appartment 103
Client: Hennessy X.O
Date: February 2017
Following a solid four-years partnership with Hennessy, the luxury packaging design agency Appartement 103 was asked to develop an innovative limited edition for the iconic Hennessy X.O. Since 2013, this invigorating collaboration has proved to be successful year on year and continues to support the brand in exceeding its commercial goals. 
Credits:
 
 
 
 
 
 
Creative director/co-founder: Marc Savary, Julien Zylbermann
Tags: Europe
 
 
 
 
 
 
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BETC Paris: Paris 2024 'Made for sharing'

Agency: BETC Paris
Client: Paris 2024
Date: February 2017
Paris unveils campaign slogan and film for 2024 Olympics Games bid. Competing against Budapest (Hungary) and Los Angeles (USA) as candidate city for the Olympics Games 2024, Paris has revealed its slogan: Made For Sharing.
Through a manifesto video created by BETC Paris, the largest French ad agency, the City of Lights expresses its will to host the global sporting event. The ‘I Love You’ track by French artist Woodkid was chosen as the soundtrack of the film.
The host of the Summer Olympic Games is scheduled to be announced at the 130th International Olympic Committee Session in Lima, Peru, on 13 September 2017.
 
Credits:
 
 
 
 
 
 
Executive creative director: Remi Babinet
Creative director: Jerome Galinha
Art director: Ludovic Labayrade
Copywriter: Antonie Lenoble
Strategic planning: Antonie Pivard
Traffic: Morgane Tresal
Production company: Rita Films
Sound company: La-Bo
Agency managers: Mercedes Erra, Catherine Emprin, Julien Grimaldi, Benjamin Merllie
 
Tags: Europe
 
 
 
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SomeOne: Devonshire Quarter 'Brand identity'

Agency: SomeOne
Client: Devonshire Quarter
Date: February 2017
SomeOne won the opportunity to create the new strategy, name and branding for one of the most important projects currently in development in the south of England. The biggest scheme Eastbourne Borough Council has ever embarked on will significantly improve the Devonshire Park complex to create a thriving and nationally important and recognised cultural and tennis destination. SomeOne has created a new strategic visual operating system for the organisation to communicate within while the project is constructed and for use when completed.
Detailed illustrations by SomeOne’s lead designer, Vyara Zlatilova create a BrandWorld for the organisation — both depicting the outstanding architectural components and developing a signature set of communication platforms. The new name, The Devonshire Quarter was devised by SomeOne to better describe the district of Eastbourne that the site occupies. A bespoke monogram based on a D & Q also accompanies the flexible branding system that will be deployed across communications and signage.
Credits:
 
 
 
 
 
 
Founder/Executive strategic creative director: Simon Manchipp
Design director: Lee Davies
Lead designer: Vyara Zlatilova
Director of tourism and enterprise (Eastbourne Borough Council): Phil Evans
Tags: Europe
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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Sell! Sell!: Racing Post 'You can bet on it'

Agency: Sell! Sell!
Client: Racing Post
Date: February 2017
The quirky spots highlight the formidable expertise behind the brand that is the UK's pre-eminent authority on horseracing and betting.
The adverts open to the seemingly normal scene of someone using the Racing Post app, before swiftly panning out to reveal they’re not alone… They’re surrounded by a seemingly absurd amount of racing experts, all clamouring to help their user make the most informed bet. In ‘Bedroom’, the dedicated team pops up in the protagonist’s bed and there’s even someone stuffed into the wardrobe. In ‘Bus’, the bewildered conductor finds the entire top deck of the vehicle crammed full of experts furiously making notes and calculating the best odds for their client. Even a cat and a horse get involved in ‘Living Room’. These visual manifestations serve as compelling visual gags whilst also leaving a memorable impression of the brand’s expansive resources and in-depth expertise.
Credits:
 
 
 
 
 
 
Production company: Gas&Electric
Director: Tom King
Producer: Douglas Pye
Production manager: Vanessa McDonnell
1st Ad: Kerry Green
DOP: Ray Coates
Art director: Damien Creagh
Stylist: Tess Loe
Music production company: Yellow Boat Music
Music composer: Philip Jewson
Music producer: Paul Cartledge
Sound design: Gramercy Park Studios
Editor: Joe McNally, Vee Pinot
Sound design: Toby Griffen
Producer: Annika Gustavsson
Post production house: Framestore
Grade: Steffan Perry
Online: Tri Do
Producer: Chris Anthony
Tags: Europe
 
 
 
 
 
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bmb: BATISTE 'Yes you can'

Agency: bmb
Client: BATISTE
Date: February 2017
Batiste, the hair care brand, has launched a new cinema, VOD, online and OOH campaign introducing its new 2in1 Invisible Dry Shampoo & Conditioner.
The ads are the latest in the brand’s “Yes You Can” brand campaign, created by BMB, encouraging women to grab life by the hair and style with confidence. The advert features a diverse range of hair types demonstrating how the new 2in1 product works beautifully on any hair, as well as being particularly effective on the dry, damaged or textured hair that most other dry shampoos don’t cater to, while fitting effortlessly into all of these women’s different lifestyles.
Along with the ad, the campaign will feature three ‘how to’ videos that will live online and on Batiste’s social channels, showing viewers how to style their hair using the Invisible Dry Shampoo & Conditioner.
 
Credits:
 
 
 
 
 
 
Creative director: Jay Pond-Jones
Art director: Jenny Piggott
Copywriter: Harry Boothman
Account director: Katherine Watson
Agency producer: Catharine Griffiths, Izzy Toft, Jade Evans
Photographer: Dan Medhurst
Director/Production company: Amy Watson, Studio 60 Billion
Producer: Miles Wilkes
Editor: Rob Featherstone
Post production: Absolute
Sound design: Tony Rapaccioli @ Wave
Typographer: Jess Ardizzone
Head of art: Louise Sloper
DOP: Shaun Atherton
Tags: Europe
 
 
 
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JDO: The Tauton Cider Company 'Branding'

Agency: JDO
Client: The Tauton Cider Company
Date: February 2017
JDO Brand & Design has developed the branding for the recently re-launched Taunton Cider Company, five years after the brand died off following a multimillion pound acquisition in the 1990s.  The new Taunton Cider Company has been revived by a group of cider enthusiasts and is now based in Churchstanton in Somerset, UK just 10 miles away from where it was originally established in 1911.
The agency’s new branding appears on Taunton Cider Original Medium, the first cider to come off the press. The design draws on the extensive heritage of the brand, respecting the way Taunton Cider used to be made using traditional equipment.
With an opportunity to launch a new chapter in the history of the Taunton Cider Company, JDO looked to the archives and found the story of a millstone that was donated to the town of Taunton by the company in 1971.  The large, round mill stone was the inspiration for the label shape which when married with crisp, typographic detailing gives the new Taunton Cider Company a premium, contemporary elegance.
Credits:
 
 
 
 
 
 
Creative director: Ray Smith
Tags: Europe
 
 
 
 
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Suprematika: Grut 'Logo, corporate identity and packaging'

Agency: Suprematika
Client: Grut
Date: February 2017
Branding agency Suprematika developed the logo, corporate identity and packaging design for its own brand of beer restaurant ‘Grut’, located in the south of Moscow.
The restaurant has a unique interior with an unusual usage of textures. Concrete, wood, metal constructions, unlined wall immersed in the green veranda. Almost all the parts and pieces are made by hand and of "living" materials.
Identity delicately based on minimalist logo design and philosophical illustrations, where tree cut's textures come alive and transform into a variety of landscapes.
Credits:
 
 
 
 
 
 
Creative director: Vladimir Lifanov
Project manager: Marina Lokteeva
 
Tags: Europe
 
 
 
 
 
 
 
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Don’t Panic : One campaign 'Poverty is sexist'

Agency: Don’t Panic
Client: One campaign
Date: February 2017
The One Campaign and Don’t Panic have released a powerful new video to make the point that there is nowhere on earth where women have the same opportunities as men, calling on viewers to take action for the women hardest hit by gender inequality – those living in extreme poverty.
The video highlights women at every stage in their lives being told: “No.” Whilst nodding to issues like gender roles and the treatment of women in the workplace, the video is a clarion call to activists to include issues like child marriage and girls’ access to education in the call for equality.
 
Credits:
 
 
 
 
 
 
Creative director: Meagan Bond
Creative: Saxony Goodwin, George McCallum, Sophie Rogers, Christopher Ross-Kellam
Chief marketing officer: Roxanne Philson
Managing director: Joe Wade
Account director/producer: Helen Jackson
Project assistant: Robyn Kasozi
Media strategy: Ellie Moore
Production house: Stink Films
Director: Chiara Grabmayr
Producer: Amalia Rosen-Rawlings
Production manager: Georgia Eyres
Head of production: Andrew Levene
DOP: Doro Goetz
Tags: Europe
 
 
 
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Pebble Studios: Grange Primary School 'Step inside the mind of a child'

Agency: Pebble Studios
Client: Grange Primary School
Date: February 2017
Virtual reality experts at top London VR and production company, Pebble Studios, have brought the imaginative worlds of children to life in virtual reality for the very first time. 
A lucky group of seven and eight-year-olds from Grange Primary School, West London, were visited by the Pebble Studios team at the start of the year and asked to draw some of the wondrous and inventive characters, lands and stories they come up with during their creative play time.  
The group drew colourful artworks of their imaginative worlds and the creatures in it, impressing the team with their descriptions of ‘candy land’ - home to giraffes in bow-ties and a multi-coloured disco-loving T-Rex! When asked why adults might not be so creative, their answer was that “they have jobs and things, so can’t keep their imaginations in their heads”.
Two weeks later, the studio surprised the children with a VR experience that allowed them to step inside their imaginations in virtual reality and explore the three-dimensional worlds inspired by their own wondrous sketches and made up characters.
 
Credits:
 
 
 
 
 
 
Co-founder/creative director: Matt Beveridge
Tags: Europe
 
 
 
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US Creative Works: Featuring 360i, La Comunidad, Zambezi and more

February 22, 2017, 6:00 am
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Welcome to The Drum's US Creative Works, in partnership with Workfront.

As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'

To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, March 1.

Carmichael Lynch: Jack Link's 'Workin’ Out With Sasquatch'

Agency: Carmichael Lynch
Client: Jack Link's
Date: February 2017
Beef jerky maker Jack Link’s has released a series of ads that feature Minnesota Timberwolves player Karl-Anthony Towns working out alongside the brand’s longtime Sasquatch mascot.
Created by Minneapolis-based Carmichael Lynch, the ads are an extension of Jack Link’s “Workin’ Out With Sasquatch” campaign, which the brand launched last year in an effort to position itself as the go-to protein snack for athletes. Last year’s spots featured NFL stars Odell Beckham Jr. and Clay Matthews.
The latest round of ‘80s-esque ads star Towns as he jumps over a porcupine, deadlifts a log and fights off a swarm of bees. Another features the basketball player explaining whythe socks, moisturizer, “fully grown North American badger” and VHS version of “Workin’ Out With Sasquatch” are all essential parts of his workout routine.
“Building on the success we’ve seen with Workin’ Out With Sasquatch, we’re expanding the integrated campaign as Jack Link’s jerky continues to protein-power the lives of all types of athletes,” said TD Dixon, chief marketing officer at Jack Link’s, in a statement. “Featuring Karl-Anthony Towns alongside Sasquatch was an obvious choice for Jack Link’s. They’re both tall and share the same shoe size, so naturally we knew they’d get along great.”
The ads are slated to run on channels including TNT, Adult Swim and FX as well as YouTube, Hulu and Funny or Die.
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Public Relations: Carmichael Lynch Relate
President, Carmichael Lynch Relate: Julie Batliner
Chief Creative Officer: Marty Senn
Group Creative Director: Josh Leutz
Creative Director: Luke Oeth
Art Director: Samantha Perry
Writer: Michelle Lippman
Account Director, Carmichael Lynch Relate: Alissa Ausan Anderson
Account Supervisor, Carmichael Lynch: Catherine Day
Production Company: Gifted Youth
Director: Fatal Farm
Managing Partner/Executive Producer: Dal Wolf
Head of Production: Anthony Ficalora
Producer: Alistair Walford
Director of Photography: Jeff Powers
Edit House: Drive Thru
Executive Producer: Beth Wilson
Sr. Creative Editor: Mick Uzendoski
Creative Editor: Nick Miller
Online/Flame/VFX: Derek Johnson
Color: Company 3
Telecine/Colorist: Billy Gabor
Producer: Soraia Callison
Music Production Company: JSM Music
CCO: Joel Simon
Executive Producer: Jeff Fiorello
Producer: Norm Felker
Audio Post: SisterBoss
Mixer: Carl White
Executive Producer: Annie Sparrows
Producer: Laurel Turek
Social Media: Carmichael Lynch/Carmichael Lynch Relate
In-store Promotions: Integer
Tags: United States, Carmichael Lynch
 
 
 
 
 
 
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Droga5: MailChimp 'Did You Mean MailChimp?'

Agency: Droga5
Client: MailChimp
Date: February 2017
Despite having a name that's pretty easy to pronounce, MailChimp claims that the e-mail marketing platform has a history of people mispronouncing it (a claim that stems from an audio ad that ran in 2014 before the hit podcast "Serial" in which someone mispronounces the brand as "MailKimp").
The company's oddball name is now the basis of an elaborate marketing campaign that the brand recently launched in partnership with Droga5. Over the past few months, MailChimp has been creating all sorts products, events and videos that play off of its name but don't directly reference the brand in any significant way. For example, the brand recently created three eccentric short films called "JailBlimp,""MailShrimp" and "KaleLimp" that screened in select theaters in cities including New York, Los Angeles, Chicago, San Francisco and Atlanta. It also created a line of chips called "FailChips" and an anti-aging beauty treatment called "SnailPrimp." 
One of the largest activations that MailChimp created for the campaign was a song called "Hymn" by Dev Hynes (aka Blood Orange) and Bryndon Cook. The collaboration between the two artists, dubbed "VeilHymn," features an interactive music video that fans can check out at a dedicated website. The song's release received media coverage in publications including Rolling Stone and Pitchfork.
While the eclectic activations spanned categories including food, film, fashion and beauty, the one thing that tied them all together was that they all directed people to MailChimp's website. When people typed in things like "MailShrimp" or "FailChips" into Google, the search engine would ask if they meant "MailChimp."
To commemorate the many activations that have made up "Did You Mean MailChimp?" over the past few months, the brand has released a short video that details why it created a "massive search campaign featuring nine mysterious projects" for its first major marketing effort. 
"We used mispronunciation as a creative device to inspire all kinds of different executions, knowing that people would be curious about what they were seeing and search for more information," said Mark DiCristina, senior director of brand marketing at MailChimp, in a statement. “We have a history of not taking ourselves too seriously and having fun with our name, and this felt like a perfect way to introduce ourselves to potential new customers in a big and creative way.” 
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Neil Heymann
Group Creative Director: Don Shelford
Senior Copywriter: Julie Matheny
Senior Art Director: Matt Rogers
Copywriter: Ryan Snyder
Art Director: Katie Willis
Design Director: Devin Croda
Senior Designer: Nate Moore
Experience Design Director: Daniel Perlin
Junior Experience Designer: James Garvey
Chief Creation Officer: Sally-Ann Dale
Director of Interactive Production: Niklas Lindstrom
Associate Director of Interactive Production: Justin Durazzo
Executive Producer, Experiential: Bo Djogo
Senior Producer, Interactive: Leo Seeley
Producers, Interactive: Grace Wang, Morgan Mendel
Integrated Producer: Riely Clough
Director of Art Production: Cliff Lewis
Executive Producer, Art: Julia Menassa
Producer, Art: Nichole Katsikas, Frannie Schultz
Co-Directors of Film Production: Jesse Brihn, Bryan Litman
Senior Producer, Film: Anders Hedberg
Associate Producer, Film: Isabella Lebovitz
Music Supervisors: Ryan Barkan, Mike Ladman
Senior Editor: Matt Badger
Audio Mixer: Jesse Peterson
Sr. Integrated Production Business Managers: Denise Klapp, Tom Vendittelli
Director of Print Services: Rob Lugo
Senior Producer, Print: Alyssa Dolman
Retouching Studio Manager: Michelle Leedy
Graphics Studio Manager: Virginia Vargas
Quality Control Manager: Lisa Bishai
Quality Control: Susanne Johansson
Retouching Coordinator: Michael Mockler
Retouchers: Pete Gibson, John Ciambriello, Mike Vorassi, Shari Alexander, Natasha Kaser, John Clendenen
Chief Strategy Officer: Jonny Bauer
Co-Head of Strategy: Colm Murphy
Strategy Director: Katie Coane
Senior Strategist: Justin Pak
Strategist: Midori McSwain
Senior Communications Strategist: Elsa Stahura
Senior Communications Strategist: Taylor Hines
Data Strategy Director: Lily Ng, Bethany Bengtson
Data Strategist: Kaveri Gautam
Chief Operating Officer: Susie Nam
Executive Group Director: Julian Cheevers
Group Account Director: Matt Ahumada
Account Director: Pat Rowley
Account Supervisor: Josh Freeland
Associate Account Manager: Camille Cheeks-Lomax
Global Head of PR: Marianne Stefanowicz
PR Manager: Danny Hernandez
PR Coordinator: Ahrim Nam
Head of Project Management: Katia Billings
Project Managers: Leslie Alexander
Counsel: Sarah Fox
Associate Counsel: Zach Werner
Media Agency: PHD
Strategy Director: Ji Kim
Director, Marketing Sciences: Phil D'Addio
Associate Strategy Director: Alex Arcuri
Associate Director Digital Investment: Tina Qu
Interactive Production Company: Resn
PR Agency: RSquared
PR Consultant: Alison Voetsch
Mood Films
Production Company: Riff Raff Films & The Directors Bureau
Director: The Sacred Egg
DOP: Ben Todd
1st Assistant Director: Eric Kaskens
Producer: Jane Tredget
Production Design: Petr Kunc
Production Service: Unit+Sofa
Editorial: Big Chop
Editor: Sam Bould
Movie Poster Photography: JUCO
Artist Representation: Billy Diesel @ Art & Motion
Post Production: MPC
VFX Supervisor: Alex Lovejoy
Producer: Louise Unwin
Music: Bimbi by Joy Boy.
Additional Arrangement by Found Objects
(JailBlimp)
Plantasia by Mort Garson (KaleLimp)
Ricall (MailShrimp)
Sound: Factory
Mixer: Jon Clarke
Interactive Production Company: Resn
VeilHymn (Song + Video)
Artists: Devonte Hynes, Bryndon Cook
Record Company: Domino Records
Music Video Production Company: Strangelove
DOP: Jackson Hunt
Executive Producer: Melinda Nugent
Executive Producer: Sara Greco
Line Producer: Laure Salgon
Conform/VFX: The Artery VFX
Colour: MPC London
Colourist: Houmam
Music Video Director: Malia James
Music Video Editor: Mandy Brown
Cover Art Photography: JUCO
Artist Representation: Billy Diesel @ Art & Motion
Interactive Production Company: Resn
FailChips
Interactive Production Company: Resn
Product Development: MADE
Photography: Paul McGeiver
SnailPrimp
Event Production Company: The Uprising Creative
Interactive Production Company: Resn
WhaleSynth
Interactive Production Company: Resn
NailChamp
Interactive Production Company: Resn
Promotional Photography: JUCO
Artist Representation: Billy Diesel @ Art & Motion
MaleCrimp
Interactive Production Company: Resn
Photographer: Paul McGeiver
Inception Mural
Illustrator: Brosmind
Artist Representation: Liz Leavitt @ Levine/Leavitt
Tags: United States, droga5
 
 
 
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La Comunidad: Argentina’s Presidency of the Nation 'Jubilados' and 'Places'

Agency: La Comunidad
Client: Argentina’s Presidency of the Nation
Date: February 2017
Argentina's government has launched a fun campaign to promote the country's many beautiful locations and tourist destinations. Created by La Comunidad, the Buenos Aires office of Miami-based cross-cultural agency The Community, the campaign features couples as they explore what Argentina has to offer. In one spot, a young man and woman try to prove their love for one another by completing feats like mountain climbing, bareback horseback riding and crocodile hypnotizing. In another spot, an older man can't stop yelling "F^#%...it’s good to be alive" while on an adventurous trip with his wife in Argentina. 
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Executive Creative Directors: Fernando Sosa, Ramiro Raposo
Creative Directors: Rodrigo Greco, Mariano Gamba
Producer: Ramiro Capisto
Account Director: Oriana San Martin
Account Executive: Rosario San Martín
General Account Director: Sebastian Diaz
Production Studio: Primo
Director: Luisa Kracht
Executive Producer: Caro Cordini, Sole Pérez Veiga
Producer: German Lentini
Director of Photography: Juliano Lopes Fortes
Post Producción Coordinador: Seba Lopez, Majo Moiron
Post Production: Reino
Color: Pentimento, Jorge Russo
Sound: Porta Estudio
Editing: German Cantor
Tags: United States
 
 
 
 
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Zambezi: Autotrader 'Save the Cars'

Agency: Zambezi
Client: Autotrader
Date: February 2017
Zambezi has created a cheeky, PSA-style spot for Autotrader, a platform for car sellers and buyers. Called "Save the Cars," the spot encourages people who are in the market for a new car to consider using Autotrader since every year, thousands of cars "go driverless, with no garages to call their own." The spot promotes Autotrader's "Save Car" tool on its app, which lets users bookmark cars they like so they can receive deal alerts.
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Founder + CEO: Chris Raih
Executive Creative Director: Josh DiMarcantonio
Creative Directors: Ben George & Nick Rodgers
Art Director: Sean Jackson
Copywriter: Jedd Levine
Managing Director: Pete Brown
Head of Content: Alex Cohn
Producer: Nat Bricker
Group Account Director: Chris Einhauser
Account Director: Matt Kline
Account Supervisor: Lauren Bondell
Assistant Account Executive: James Almazan
Chief Strategy Officer: Kristina Jenkins
Group Strategy Director: Ryan Richards
Production Company: Blink Studios/Radical Media
Producer: Nat Bricker/Colin Moran
Director: Andrew Gage/Lucy Tcherniak
Director of Photography: Andrew Gage/Lawrence Scher
Post Production: Blink Studios
Editor: Ling Ly
Assistant Editors: Dustin Mulstay
Audio: Kill The Messenger
Audio Mixer/Designer: Sean McDonald
Color Grade: Apache
Executive Producer: LaRue Anderson
Producer: Caitlin Forrest
Colorist: Shane Reed
Tags: United States, Autotrader, Zambezi
 
 
 
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VMG Creative: Ripple 'Not Milk?'

Agency: VMG Creative
Client: Ripple
Date: February 2017
Pea-based milk brand Ripple has been on a mission to brand itself as the crème de la crème of the non-dairy milk category. To try and prove its superior status, the brand has created an 8-bit game that it hopes will give players a fun and retro way to learn about the health benefits of milk that is made from peas.
Created in partnership with agency VMG Creative, the game prompts players to answer questions like “Should milk shower you in sugar?” and “Should milk be a good source of protein?” After each question, the game serves up facts that explain why Ripple’s products are healthier than the likes of almond, coconut and cashew milk. Digital and social ads, seen below, are directing people to the game. 
While the game is largely focused around cementing Ripple’s status as a flavorful and healthier alternative to other non-dairy milks, it also takes a swipe at dairy milk. In the game, Ripple says that its milk has “half the sugar” and “a whopping 50% more calcium” than dairy milk (a claim that’s substantiated when compared to Dean’s – one cup of Dean’s Whole Milk contains 11 grams of sugar and 30% calcium).
Ripple’s criticism of dairy milk is largely in response to a recently proposed bill called the “Dairy Pride Act” that some members of Congress are trying to pass. The lawmakers involved with the bill are arguing that plant-based beverages like coconut and almond milk shouldn’t be allowed to call themselves “milk” since the Food and Drug Administration defines the drink as a “lacteal secretion” that is “obtained by the complete milking of one or more healthy cows.”
Credits:
 
Tags: United States
 
 
 
 
 
 
 
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BBDO New York: Snickers 'You're Not You When You're Hungry'

Agency: BBDO New York
Client: Snickers
Date: February 2017
Snickers has once again spoofed Sports Illustrated's swimsuit issue with a pair of ads that are part of the candy brand's "You're Not You When You're Hungry" campaign. The first ad, which is appearing on the back cover of this year's Sports Illustrated Swimsuit Issue, features a chest of drawers wearing a bikini on the cover of "American Antiques Magazine." A second, which is on the inside back cover, showcases a guinea pig clad in a bikini on the cover of "Small Pets Monthly." 
Credits:
 
Tags: United States, snickers, BBDO New York
 
 
 
 
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360i: Oreo 'Space Dunk'

Agency: 360i
Client: Oreo
Date: February 2017
Mondelez’s Oreo has rolled out a mobile game that lets fans of the cookie brand launch Oreos into space and watch them fall into glasses of milk all over the world.
The game, which is part of the brand’s new “Oreo Dunk Challenge”campaign, begins by asking players to take a photo of an actual Oreo cookie. Once the photo has been taken and “cookie recognition” has taken place, the Oreo transforms into a digital version of itself. Players can then swing their phones to determine how far they want their Oreo to go; the faster the swing, the further the Oreo will “travel” before descending and dunking into a virtual glass of milk somewhere across the world.
After the swing, players can watch their digital Oreo’s travels on Google Earth via a short video. In an example video shared by the brand, an Oreo is seen traveling past an airplane and clouds as it ascends into space before falling into a glass of milk that’s situated in front of Stonehenge.
According to 360i, the agency behind the game, the “integration of motion detection technology and geo-location ensures a personalized dunk for each user.” The game, which is launching in the US today and will roll out internationally down the line, was also created in partnership with Google’s in-house agency The Zoo, Carat and Jam3.
The game is the latest installment of the brand’s “Oreo Dunk Challenge” campaign, which launched earlier this month. According to Oreo, the effort is a “global celebration of the brand’s iconic dunking ritual” and is slated to roll out in more than 50 countries. Christina Aguilera, Shaquille O’Neal and Neymar da Silva Santos Jr. are serving as spokespeople for the “Oreo Dunk Challenge," and are all appearing in TV spots for the brand in which they “put spectacular spins on the Oreo cookie dunking ritual.”
Credits:
 
Tags: United States, oreo, 360i
 
 
 
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Erwin Penland: Strayer University 'Let’s Get It, America'

Agency: Erwin Penland
Client: Strayer University
Date: February 2017
Erwin Penland has created a campaign for Strayer University called "Let's Get It, America." The campaign, which according to Erwin Penland "aims to highlight the diversity of Strayer students, most of whom are 25+ years old, working full-time, likely to have children, and self-finance their education," consists of TV, radio and online advertising. In a one-minute anthem spot, Strayer illustrates how its tools and affordable degree programs can help students from all walks of life achieve their goals even when the going gets tough. 
Credits:
 
Tags: United States, Erwin Penland
 
 
 
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Hill Holliday: Bank of America 'Skier Chris O’Neil Prepares For Special Olympics World Winter Games 2017'

Agency: Hill Holliday
Client: Bank of America
Date: February 2017

Ahead of the Special Olympics World Winter Games that are taking place in Austria next month, Bank of America has rolled out a short film that profiles skier Chris O'Neil. The video kicks off the bank's "See The Ability" series of athlete profiles that are running under the tagline "#pickuphope." 

Credits:
 

Chief Creative Officer: Lance Jensen
Executive Creative Directors: Spencer Deadrick, Will Uronis
Copywriter: Ian Catmur
Art Director: Micahel Langone
Executive Producer: Brian Gonsar
Producer: Heather Hoglund
Account Team: Meaghan Hinder, Meghan Finnerty, Eliza Hastings, Jaime Zozula
Project Manager: Sarah Marcellus, Casey Buss
Digital Strategy: Amanda Cuoco, Alexa Burrows
Production Company: Hill Holliday Bubble
Executive Producer: Gretchen Taipale
Cinematographer: Jeremy Ramirez
Cameraman: Mike Grasela
Edit House: Hill Holliday Bubble
Editor: Michael Quartulli
Producer: Rae Brady
Assistant Editor: James Dunoyer
Executive Producer: Gretchen Taipale
Licensed Music: Never Give Up (Extreme Music)
Sound Engineer: Mark Wong
Colorist: Mike Grasela
Online Editor: Kevin Boyle

Tags: United States, Hill Holliday, Bank of America
 
 
 
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MEC Wavemaker: Campbell's 'Soup Meets Sandwich'

Agency: MEC Wavemaker
Client: Campbell's
Date: February 2017
Campbell's has launched a four-part video series in partnership with NowThis News called "Soup Meets Sandwich." The series, which launched on Valentine's Day, chronicles a matchmaking experiment conducted by the brand in which "real life singles" are paired with matches based upon their food preferences. The three remaining episodes in the series will go live over the next month.
Credits:
 
Tags: United States, mec, campbell's
 
 
 
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Creative Works 22 February winners including McCann, BBR Saatchi & Saatchi, Publicis New York and 180LA

February 22, 2017, 7:49 am
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The winners of the latest Creative Works have been revealed in the 22 February issue of The Drum.

Check out the top creative work picked by The Drum UK and US readers, our sponsor, Workfront, and this issue's creative director Sean Faden, group creative director, Bailey Lauerman. 

Creative Director's Choice 

McCann: Verizon Fios 'Half House'

Agency: McCann
Client: Verizon Fios
Date: January 2017
Fios's latest spot tells the story of a family who, despite living in a "half house," enjoy the perks of "full internet." Created by McCann, the quirky spot spans TV and digital. 
Credits:
 
 
Co-Chief Creative Officers: Sean Bryan & Tom Murphy
Executive Creative Director: Chris Mitton
Executive Creative Director: Caprice Yu
Group Creative Director: Sherrod Melvin
Group Creative Director: Jeremy Pippenger
Senior Art Director: Rick Cohen
Copywriter: Peter Sherer
Director of Verizon Broadcast Production: Michele Ferone
Integrated Producer: Lauren Bauder
Group Account Director: Dina Hovanessian
Account Director: Dave Ashley
Account Supervisor: Chris Chew
Production Company: Thomas Thomas Films
Director: Kevin Thomas
Editorial: Mackcut
Editor: Dave Koza
Graphics: Method
VFX Supervisor: Marko Forker
Music: Song Of The Nairobi Trio (Solfeggio) by Robert Maxwell (1953)
Color: Co3
Colorist: Tim Masick
Sound: Sonic
Sound Engineer: Paul Weiss
Media Agency: VM1/Zenith
Tags: United States, McCann, verizon, Ad of the Week, latest ads, Best Commercials, creative works, creative work of the week
 
 
 
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The premise of 'Half House' reminds me of the half-floor scene from Being John Malkovich, one of my favourite movies. Its quirky storyline is an effective way to introduce a simple product benefit - equal upload and download speeds for full internet. The many twists and turns of exploring this half-house oddity makes it interesting and filled with little jokes that provide comic relief without stepping on the message. The announcer effortlessly weaves the sales pitch into the story of the Wilsons. In the end, the spot is an unpretentious offering of a better internet solution served up in a lighthearted manner. 

- Sean Faden, group creative director, Bailey Lauerman

​UK Readers' Favourite

BBR Saatchi & Saatchi: Or Yarok (The Association for Safer Driving in Israel) 'Live Kill'

Agency: BBR Saatchi & Saatchi
Client: Or Yarok (The Association for Safer Driving in Israel)
Date: February 2017
Texting while driving and even live broadcasting while driving has become an international plague. Truth is over 80% of accidents are caused by people using their phone while driving. Yet still, regular communication campaigns don't deter youngsters. Because no matter how gruesome commercials about this issue are, young drivers still ignore them.
Because they're ads.
So we decided to engrave the experience of watching a real car crash in young drivers' minds FOREVER.
By getting them to watch someone they love die.
LIVE.
 
Credits:
 
 
Chief creative officer: Yossi Lubaton
Chief creative officer: Jonathan Lang
Vice president creative director: Idan Regev, Idan Levy
Social and digital creative director: Idan Kilgerman
Creative team: Niv Herzberg, Evgeniy Utkin
Vice president client services: Maya Salomon
Account executive: Shirley Konka
Vice president content & production: Dorit Gvili
Production manager: Maya Palmon
Creative coordinator: Eva Hasson
Video editor: Dan Deutsch
Traffic director: Ronit Doanis
Studio manager: Yaron Keinan
Graphic designer: Yulia Zak
Tags: Europe
 
 
 
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Texting while driving, and even live broadcasting while driving, has become an international plague, with over 80% of accidents caused by people using their phones. But regular communication campaigns aren't deterring youngsters because they're just ads, no matter how gruesome. In its new campaign, BBR Saatchi & Saatchi utilised YouTube's live broadcast feature, broadcasting video of a popular vlogger getting into a crash as if it were live.

US Readers' Favourite

Publicis New York: Heineken 'Hypnotize'

Agency: Publicis New York
Client: Heineken
Date: January 2017
Actor Neil Patrick Harris is once again shilling for Heineken Light in the brand's first TV commercial of 2017. The spot kicks off a series of three spots this year, which are all part of the brand's "Best Tasting Light Beer" campaign that showcases "Heineken Light’s one-of-a-kind delectable flavor through Neil’s signature wit and light hearted humor." The spot is running on channels including AMC, ESPN, FX, Comedy Central and Univision. It will also be distributed digitally via YouTube, Hulu, Roku and other video platforms. 
Credits:
 
 
Global Chief Creative Officer, Publicis Worldwide: Bruno Bertelli
Chief Creative Officer, Publicis New York: Andy Bird
EVP, Executive Creative Director, Publicis New York: Joe Johnson
VP, Creative Director, Publicis New York: Jason Gorman
VP, Creative Director, Publicis New York: Einav Jacubovich
VP, Creative Director, Publicis New York: Jeremy Filgate
Associate Creative Director, Publicis New York: Lindsay Cliett
Associate Creative Director, Publicis New York: John-Paul Cannucciari
Copywriter, Publicis New York: Patrick Merritt
VP, Executive Producer, Publicis New York: Tim LeGallo
Associate Producer, Publicis New York: Rachel Tierney
EVP, Group Account Director, Publicis New York: Kathryn Harvey
Worldwide Account Director, Publicis Italy: David Pagnoni
VP, Group Account Director, Publicis New York: Shari Lederman
Production Company: Park Pictures
Director: Terri Timely
Line Producer: Dave Lambert
Editorial Company: Prodigious
Editor: Terence Ziegler
Executive Producer: Beth Fitzpatrick
Visual Effects Company: Art Jail
Executive Producer: John Skeffington
Producer: Adriana Wong
Tags: United States, Heineken, Publicis Groupe, Ad of the Week, latest ads, Best Commercials, creative works, creative work of the week
 
 
 
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 Actor Neil Patrick Harris is once again shilling for Heineken Light in the brand's first TV commercial of 2017. The ad kicks off a series of three spots this year, which are all part of the brand's 'Best Tasting Light Beer' campaign that showcases Heineken Light's flavour through Harris' light hearted humour. The spot is running on channels including AMC, ESPN, FX, Comedy Central and Univision. It will also be distributed digitally via YouTube, Hulu, Roku and other video platforms. 

Sponsor's Choice

180LA: Expedia 'Train'

Agency: 180LA
Client: Expedia
Date: January 2017
During President Donald Trump's inauguration, Expedia aired an called "Train" that chronicles the journeys and adventures of a woman who has spent her life traveling, immersing herself in other cultures and meeting new people. 
Credits:
 
 
Chief Creative Officer: William Gelner
Creative Director: Pierre Janneau
Creative Director: Dan Kroeger
Associate Creative Director: Cary Ruby
Associate Creative Director: Florian Bodet
Head of Integrated Production: Natasha Wellesley
Executive Producer: Craig Keppler
Group Account Director: Rachel Gilmour
Brand Director: Brooke Stites
Brand Manager: Allison Landrum
Brand Manager: Jens Bracht
Planner: Becca Taylor
Planning Director: Anne Heuer
Director of Business Affairs: Loretta Zolliecoffer
Production Co: Stink LA
Director: John Hillcoat
DP: Robert Elswit
Managing Director: Jeff Baron
Executive Producer: James Cunningham
Producer: Scott Craig
Shoot Locations: Uruguay & Malaysia
Editorial Company: Exile LA
Editor: Elliot Graham
Assistant Editor: Brandon Lawrence
Executive Producer: Carol Lynn Weaver
Producers: Brittany Carson, Ashley Bartell, Toby Louie
Completion/Special Effects
VFX house: Saint
Flame Artist: Rob Trent
Executive Producer: Helen Park
Producer: Mary O’Gara
Producer: Kristin Thoegersen
Recording Studio: Lime
Mixer: Zac Fisher
Executive Producer: Susie Boyajan
Music: We Are Walker
Composer: Robert Miller
Founder/Executive Producer: Sara Matarazzo
Sound Design: Formosa
Composer: Per Hallberg
Producer: Lauren Cascio
Executive Creative Director: Eduardo Marques
Executive Creative Director: Rafael Rizuto
Tags: United States, 180LA, Expedia
 
 
 
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As humans we crave new experiences and travel is one of the top adventures to fill that craving. I chose this ad as I loved the way it tapped into our desire to explore life, to understand different cultures and to develop ourselves. The ad takes you on a journey of a little girl growing up through a life of travel, with carefully adapted scenes linking to the different experiences you can obtain through travel. I particularly likes the concept of 'your' impact on the wider world with references to helping people while travelling, and 'narrowing influences of narrow minds'. The final scene resonated with me, as the ad returns to an old lady on the train who reveals the key to life. This thought-provoking ad showcases not only what Expedia can offer in terms of travel but also your own individual impact on the wider world.

- Jada Balster, marketing director, EMEA, Workfront. 

The 22 February issue of The Drum also features work from Saffron and TBWA\Manchester in the Creative Works. You can subscribe to the magazine here. 

To keep up to date with the latest design, creative and advertising projects from across the globe, visit The Drum's Creative Works homepage. 

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Creative Works: Featuring BETC Luxe, Music, Leo Burnett London, Love and more

February 27, 2017, 2:26 am
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Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'. 

We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 6 March.

For project information, credits and more click on the project to expand to full screen for credits and more.

To submit work for future publication contact Gillian West.

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

McCann London: MasterCard 'Brits 2017 – Priceless side of music'

Agency: McCann London
Client: MasterCard
Date: February 2017
McCann London kicked off its latest creative for Mastercard - the headline sponsor of The BRIT Awards 2017 - ahead of the event at The O2. The campaign uses the new ‘Priceless Side of Music’ tagline and features a Priceless Surprise in which a major star delivers the surprise of a lifetime to a deserving Mastercard holder.
This year superstar Robbie Williams delivers the Priceless Surprise in the shape of an intimate performance for a fan who thought she was taking part in a documentary. Williams, who last year received The BRITs Icon Award, follows a number of global stars who have taken part in Mastercard’s Priceless Surprises, including Mark Ronson, Ellie Goulding, Kylie and Mary J Blige.
MasterCard’s global music strategy - to demonstrate the effect music has on people physically, emotionally and culturally - underpins this activity. McCann London’s work includes the creation of a series of idents for The BRIT Awards 2017 on ITV, out-of-home at The O2 venue and the Greenwich area, animated banners for The O2, and a print and digital campaign for The Telegraph.
McCann London has also created a Priceless Surprises film for digital platforms that will show the fan, Danielle, being surprised by Robbie Williams before he sings a duet onstage at the local cinema with Danielle’s daughter.
 
Credits:
 
 
 
 
 
 
 
Chief creative officer: Rob Doubal, Laurence Thomson
Creative director: Matt Crabtree, Simon Hepton
Creatives: Adam Bernet, Rory Tregaskis
Managing partner: Rob Smith
Business lead: Tom Vick
Account director: Jaclyn Kaminski
Planner: James Appleby
Project director: Richard Ross
Production company: Craft London
Director: Blake Clardige
Head of production: Sergio Lopez
Executive producer/producer: Zara Balfour
Production manager: Rosanna Gouldman
Director of photography: Berndt Wiese
Sound recordist: Ashok Kumar
Live sound: Output Audio
Editor: Max Downey, Mike Harris, Graham Taylor at Craft
Sound mix: Adam Smyth, Chris Gilbert at Craft
Grade: Framestore
Post: Andy Tusabe at Craft
Tags: Europe
 
 
 
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Now: Leo Vegas 'Double brand ambassadors'

Agency: Now
Client: Leo Vegas
Date: February 2017
Leo Vegas, the Swedish mobile gaming and online casino company, is launching a new campaign in the UK starring British comedy legend, Johnny Vegas.
The campaign aims to communicate that Leo Vegas is the 'king of mobile casino' because it has got more mobile games than anyone else, so naturally Leo Vegas needed not one, but two brand ambassadors. It doesn't get any more Vegas.
The campaign shows the two Vegas brand ambassadors, Johnny Vegas and Leo Vegas, fulfilling their ambassador duties to varying degrees of success. Despite his best efforts, Johnny Vegas finds it hard to keep up with the natural talents of Leo Vegas the lion, who seems to trump him effortlessly at every stage. 
The 90 second spot follows their comedy ambassador journey together from starring as dolls on Japanese shopping TV to jumping out of helicopters over the Vegas strip.
Credits:
 
 
 
 
 
 
 
Executive creative director: Remco Graham
Creative director: Harv Bains
Head of film and content: Jeremy Muthanan
Account director: Jack Howker
Account manager: Jess Woolley
Planner: Michael McCourt
Client: Shenaly Amin
Production company: Pulse
Director: Ninian Doff
Producer: Jane Lloyd
Production manager: Jack Horn
Director of photography: Mattias Nyberg
Local production company (Kiev): Radioaktive Films
EP: Darko Skulsky
Line producer: Tanya Neistova
Audio post: Parv Thind @ Wave Studios
Editor: Ross Hallard @ Trim
Post production: Freefolk
 
Tags: Europe
 
 
 
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Minima Advertising People: HiHello 'New brand'

Agency: Minima Advertising People
Client: HiHello
Date: February 2017
All smiles, good fun and crazy ideas – this is what the pictures taken by HiHello are like. The list of HiHello clients is long, and the number of places where you can see the company designs is impressive. The work can be found in catalogues made for small local companies as well as in famed magazines like La Petite, Vouge and Milk Magazine, or on the Ralph Lauren website. The success called for creating a new, pronounced brand to properly represent Paulina Kania and Pior Półtorak’s work.
The entire communication strategy was devised around the motto ‘the best shot at bringing out the best in children’. This suggestive claim perfectly describes the studio character. The claim goes closely with the new name and logo, and all the elements together help to create a positive relationship with the clients from the very beginning. On this basis, the new website was built. On the one hand, the website is an expression of the extraordinary energy that the company has; on the other, it presents neatly organised information about the portfolio, services, achievements and the children’s model agency.
Minima is responsible for developing the communication strategy, name, logo, claim, website and the materials for B2B communication.
Credits:
 
 
 
 
 
 
Creative director: Krzysztof Fabianowski
Art director: Krzysztof Fabianowski
Copywriter: Pawel Dobrowolski, Lucyna Eich
Business director: Anna Szymczak
Photographer: Paulina Kania
Set building: Ula Kaczmarek, Kasia Traczyk, Pitor Poltorak
Makeup: Karolina Zgola, Anastazja Borowksa, Iza Kucmierczak, Kamila Ankutowicz
Styling: Asia Murawksa, Asia Kutcha, Marta Harner
Documentary photography: Kasia Kitajgrodzka
Production: Krzysztof Krolak, Pitor Poltorak, Marzena Jarczyk
 
Tags: Europe
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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LOVE: Haagen-Dazs 'Flowers by Haagen-Dazs'

Agency: LOVE
Client: Haagen-Dazs
Date: February 2017
Love has revealed their new packaging design for ‘Flowers by Häagen-Dazs’, a limited edition collection to be launched globally in Spring 2017. The creative agency collaborated with designer Kitty McCall on a series of colourful patterns to reflect two new flavours of the iconic ice-cream: Elderflower & Blackcurrant and Rose, Raspberry & Lychee.
McCall, who has her own brand of textile home-ware, was chosen because her work is bright and bold with a focus on floral and botanical imagery.
The patterns lead with a floral flavour element, with other ingredient cues visible on the front of pack. The lid features Kitty McCall's signature as a mark of craft and the lid colours match the different flavour variants.  The latter acts to separate the limited range from the core range so customers can navigate the shelf with ease. Monochrome branding adds a degree of modernity and stand out to the packs.
Credits:
 
 
 
 
 
 
Executive creative director: Dave Palmer
Illustrator: Kitty McCall
Tags: Europe
 
 
 
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Leo Burnett London: McDonald's 'McCafe'

Agency: Leo Burnett London
Client: McDonald's
Date: February 2017
McDonald’s is gently lampooning urban hipster coffee culture in its latest campaign from Leo Burnett London.
The campaign for the McCafé range contrasts its simplicity and great taste with the complexity of the overcomplicated coffee world, with its extravagant menus and expensive price tags.  It shows bamboozled customers trying to order a coffee in various cafés and then compares it to the ease with which they can do so from the McCafé range at their local McDonald’s restaurant.
 
Credits:
 
 
 
 
 
 
Creative director: Matt Lee, Pete Hayes
Art director: Matt Lee, Pete Hayes
Copywriter: Matt Lee, Pete Hayes
Board account director: Simon Hewitt
Account director: Sam Houltson
Senior account manager: Emily Reed
Account executive: Gracie Smith
Agency producer: David Riley
Director/Production company: Tony Barry/Knucklehead
Producer: Sara Cummins
Tags: Europe
 
 
 
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Somesuch: EUROSTAR 'Travel state of mind'

Agency: Somesuch
Client: EUROSTAR
Date: February 2017
Eurostar has launched a new pan-European campaign called ‘Travel State of Mind’, introducing a philosophy of life that encourages opening up to new experiences.
The campaign, which features a new TV ad and consumer platform, was created by production company Somesuch. The campaign is the first work by Somesuch, and aims to show that the 'Travel State of Mind' comes to us all when we are in the right mindset, and Eurostar offers the best environment in which to achieve it.
Inspired by the visual style of New Wave cinema and films such as ‘Zazie dans le Métro', the TV ad is a playful, witty, colourful take on travel and how it can make you and your life better. The film is directed by the multi-award-winning Kim Gehrig and lensed by acclaimed cinematographer Robbie Ryan (I Daniel Blake, American Honey, Catch Me Daddy).
It follows a seasoned young traveller and his fellow adventurers as they go through their day experiencing new things. In the voiceover, the young traveller shares his travel state of mind philosophy, urging viewers to “pack small, live big”, “ask a local, not your phone”, and to “say yes, and see what happens”. The cinematic film is shot in 4:3, the aspect ratio used in the early days of motion pictures, which gives it its distinct New Wave look.
Credits:
 
 
 
 
 
 
Creative director: Tim Nash, Kim Gehrig
Copywriter: Ben Harris, Mathieu Cuvelier
Strategist: Alex Sullivan
Production company: Somesuch
Director: Kim Gehrig
Producer: Lee Groombridge
Editor: Tom Lindsay at Trim
Post production: Framestore
Music and sound design: Soundtree Music
Cinematographer: Robbie Ryan
Tags: Europe
 
 
 
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DDB & Tribal Worldwide, Amsterdam: Centraal Beheer 'Just call us'

Agency: DDB & Tribal Worldwide, Amsterdam
Client: Centraal Beheer
Date: February 2017
Dutch insurance company Centraal Beheer and DDB & Tribal Worldwide, Amsterdam have launched the latest ‘Just Call Us’ spot ‘HULK’, featuring Hulk Hogan himself. ‘HULK’ is the 60th commercial in 30 years of Centraal Beheer’s iconic ‘Just Call Us’ campaign.
In this latest film, we see Mark, Margreet and their two sons on holiday in America. The family visits one of the busy piers along the coast, only to see a street thief snatch away Magreet’s bag. Luckily for them, the pickpocket is spotted by impressive beefcake Hulk Hogan. But does he come to rescue, or steal the show? The commercial was filmed in Hulk Hogan’s hometown of Clearwater Beach, Florida, with the usually quiet Pier 60 given a tourist makeover. The 63-year old wrestler and actor who put ‘Hulkamania’ World Wrestling Entertainment on the map was only happy to attend the shoot for a full two days.
Just like the ‘Just Call Us’ commercials before it, the commercial was developed by advertising agency DDB & Tribal Worldwide, Amsterdam and follows the consistently tongue-in-cheek format that’s lasted 30 years.
 
Credits:
 
 
 
 
 
 
Executive creative director: Dylan de Backer
Production company: In Case of Fire
Director: Sven Super
Producer: Yuka Kambayashi, Arjan Easterfeather
Business director: Milo van der Mejj
Client: Marteyn Roose, Peggy Spaapen, Karin Wekema, Ellen van der Horst
Tags: Europe
 
 
 
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Music: British Fashion Council 'London Fashion Week AW17'

Agency: Music
Client: British Fashion Council
Date: February 2017
Branding and communication agency Music has revealed the creative brand assets for London Fashion Week AW17.
The creative approach is simple, timeless design working across various communications.  Interesting paper stocks, print finishes and sharp black and white imagery dominate the creative. In January 2017 Music aligned London Fashion Week Men’s branding by using a similar aesthetic.
Credits:
 
 
 
 
 
 
Creative: Emma Benyon
 
Tags: Europe
 
 
 
 
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Ogilvy & Mather London: Vodafone 'Amy’s birthday'

Agency: Ogilvy & Mather London
Client: Vodafone
Date: February 2017
Vodafone is celebrating being named the UK’s #1 network for voice and London’s #1 network by P3 Connect.  The 40 second ad highlights the strength of Vodafone’s UK network whilst demonstrating that some calls are too important to drop.
The ad centres around Amy’s 8th birthday present: tickets to see her favourite popstar, Nathan Sykes, in concert.  As Amy celebrates the rest of the family realise the tickets are yet to be purchased as they actually go on sale the next day.  From 6am the next day, her uncle (one of Vodafone’s star leads) stays connected to the automated ticket hotline while he is at home, commuting on the bus and at work - all with 5 bars of coverage and a call that never drops.  When his turn comes he’s asleep after a long day in the queue: luckily his girlfriend comes to the rescue and is able to order the tickets for Amy.
Credits:
 
 
 
 
 
 
Executive creative director: Mick Mahoney
Creatives: James Manning, Richard Barrett
Managing partner: Jon Tapper
Account executive: Amy Dooley
Planning director: Ed Hayne
Producer: Jody Allison
Production company: Knucklehead
Director/Director of photography: Patrick Duroux
Editor: Eve Ashwell at The Assembly Rooms
Producer: Sara Cummins
Post production: Grade: Paul Harrison at Freefolk
Online: Steve at GPS
Sound: Aaron and Parv at Wave
Tags: Europe
 
 
 
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bmb: Hula Hoops 'When it comes to the crunch'

Agency: bmb
Client: Hula Hoops
Date: February 2017
KP Snacks is supporting Hula Hoops with a new TV campaign created by BMB.
Backed by a £4.5 million marketing campaign, BMB’s step-changing work marks a new strategy for Hula Hoops, in a push that will appeal to more households across the UK than ever before.
The idea focuses on the national obsession of eating Hula Hoops off your fingers mixed with the national obsession of getting out of things you don’t want to do. The first execution in the campaign features a comedic confrontation between a cashier and a bank robber.
The robber bursts in and tries his luck only to be met by a cashier with Hula Hoops on her fingers who delivers the line, “Sorry love. I’ve got my hands full”.  From this point, the robber’s day takes a turn for the worse. The ad ends with the line “When it comes to the crunch…it has to be Hula Hoops”.
Credits:
 
 
 
 
 
 
Chief creative officer: Jules Chalkley
Creative director: Jay Pond-Jones
Creatives: Pete Ioulianou, Ollie Agius
Account director: Katherine Watson
Agency producer: Catharine Griffiths
Director/Production company: Jim Gilchrist @ Outsider
Producer: Tex Travi
Editor: Ben Campbell @ Cut & Run
Sound design: Parv Thind @ Wave
DOP: Tim Maurice-Jones
Media planning/buying: Vizeum
VFX: MPC
VFX supervisor: Iain Murray
VFX producer: Louise Unwin
Grade/Colourist: Jean-Clement Soret @ MPC
Tags: Europe
 
 
 
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BlindPig, Absolute Post : Clarks 'Nature IV. Redesigned. Redefined. Reborn'

Agency: BlindPig, Absolute Post
Client: Clarks
Date: February 2017
Clarks has launched a new campaign that shakes up perceptions of the brand as it debuts the radical redesign of its flagship shoe, Nature. The updated design gives the 30-year-old model a new lease of life whilst retaining the same craftsmanship of the much-loved original.
Creatively executed by animation and production studio, BlindPig, sister company of Absolute Post, the film follows the journey of the shoe’s transformation, revealing the time-honed process unique to the shoe manufacturer, as well as its pioneering use of cutting-edge technologies. Using a unique blend of animation and live action, the action-packed film follows the Nature IV shoe on a step-by-step journey through its redesign and rebirth.
Credits:
 
 
 
 
 
 
Director: Ric Comline
Producer: Kirsty Murray
Live action DOP: Gareth Ward
3D artists: James Coore, Matt Burn, Christina Castelo Branco, Stephen (Huggy) Henry, Aaron Masih, Dan Baiton, Jesse Baber
2D artists: Owen Saward, Chris Tobin
C4D artists: Ric Comline, Tom Cardo-Moreno, Christine Peters
Sound design and music: Joe Worters
 
Tags: Europe
 
 
 
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White Bear Studio: Popcorn Shed 'Branding and packaging'

Agency: White Bear Studio
Client: Popcorn Shed
Date: February 2017
Popcorn Shed came to us with packaging that just wasn’t cutting the mustard for them. Their main challenge was their current confusing flavour differentiation plus the quickly growing competition. Popcorn is a saturated market and they needed branding and packaging that set them apart from their competitors in a quickly growing category.
To us, the answer was in the name, Simple. Lets make Sheds. Why not? Each flavour tells its story. Pecan Pie was inspired by an American barn, Salted Caramel by the bright lights of the Brighton seafront and chocolate, a winter log cabin. The window allows us a subtle view of the flavours to add extra appetite appeal and the packaging allows for double facing with the side profile being inspired by quintessential British beach huts which made sense as the brand was proud to be British! 
We really got into the world of Popcorn Shed creating mini experiences for each flavour that take place around our shed shaped packaging. Popcorn Shed have since won a Great Taste Award and been listed in a number of stores including Harrods and The Picture House Cinemas. Unlock the flavour and discover the taste.
Credits:
 
 
 
 
 
 
Creative director: Kelly Mackenzie, Martyn Garrod
Designer: Kelly Mackenzie, Martyn Garrod
Illustrator: Perry Rowe
Photographer: Matthew Booth
Tags: Europe
 
 
 
 
 
 
 
 
 
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BETC Luxe: Yves Saint Laurent Beaute – L’Oreal Luxe 'La Nuit De L’Homme Eau Electrique'

Agency: BETC Luxe
Client: Yves Saint Laurent Beaute – L’Oreal Luxe
Date: February 2017
Yves Saint Laurent Beauté launches new male fragrance, La Nuit De L’Homme Eau Electrique, with a commercial created by BETC Luxe & BETC Pop.
The film shot by famed music video director Colin Tilley and featuring fascinating models Jacquelyn Jablonski and Vinnie Woolston is a collection of six adventures (The Entrance, The Concert, The Pool, The Mirror, The Lift, The Rooftop) showing how the night never ends.
Credits:
 
 
 
 
 
 
Creative director: Jasmine Loignon
Art director: Mathilde Fallot
Copywriter: Gullit Baku
Managing director: Brune Buonomano
Account manager: Imane Touati
Traffic: Marine Point
TV production: BETC Pop
Vice president, head of BETC TV production and head of BETC Pop: Christophe Caurret
Music art director: Thibault Blacque-Belair
Production company: Phantasm
Sound production company: GUM – Green United Music, Ghost City by Thomas Azier
Director: Colin Tillley
 
Tags: Europe
 
 
 
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DigitasLBi: Honda 'Real view test drive'

Agency: DigitasLBi
Client: Honda
Date: February 2017
Honda Motor Europe has announced the launch of Real View Test Drive, its biggest-ever European content programme. The platform was developed in partnership with global marketing and technology agency DigitasLBi and is the first work to launch since the agency was appointed as Honda’s pan-European content agency of record in 2016.
Based on research which shows that the average car buyer only visits one or two dealerships during their three-month car-buying process, Honda has worked with DigitasLBI to create a platform which brings the test-drive experience to prospective customers through digital channels, so they can truly experience and understand what it’s like to drive a Honda without stepping inside a showroom.
The Real View Test Drive content platform aims to bring the test-drive experience to life, offering potential Honda buyers a unique, immersive experience of the Honda vehicle of their choice.
Honda has worked with DigitasLBi to develop film content for each of Honda’s four key models: the CR-V, the HR-V, the Civic 5-door and the Jazz. The films are split into two sections. The Drive offers a real-life first-person test-drive narrative experience, created in partnership with Mad Cow Films; while The Showroom features a virtual CGI environment that clearly demonstrates and explains multiple complex features in a simple, easy-to-understand way. CGI for the films was developed by creative production studio Saddington Baynes.
Credits:
 
 
 
 
 
 
Creative director: Aran Burtenshaw, Gav Gordon-Rogers
Copywriter: Sam Clements, Bernie Thornton
Strategy director: Harold Pugsley
Account director: Clare Macauslan
Data director: Delamee Goh
Producer: David Lamb
Senior designer: Bradley Leeming
Technology lead: Richard Ots
Production company: Mad Cow Films
Director (Drive films): Ryan Heron
Director (VR Civic film): Justin Hackney
Executive producer: Pete Chambers
Producer: Jonas Blanchard
DOP: Ryan Heron
Prague line producer: Radim Dusek
Production manager: Freddie Haines
Editor: Lee Mitchell at Mad Cow Films
Online editor: Otis Guinness-Walker @ Mat Cow Films
Colour grading: Simona Cristea @ Rushes
Sound mixing: James Saunders at LFO
Aerial photography: SkyEdge 360
Tags: Europe
 
 
 
 
 
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US Creative Works: Featuring Fitzgerald & Co, OKRP, FCB Six and more

March 1, 2017, 3:07 am
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Welcome to The Drum's US Creative Works, in partnership with Workfront.

As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'

To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, March 8. 

Fitzgerald & Co: Synovus Bank 'Gym Rats'

Agency: Fitzgerald & Co
Client: Synovus Bank
Date: February 2017
Synovus Bank has teamed up with Atlanta-based agency Fitzgerald & Co to create a PSA for Hurricane Boxing Gym, a nonprofit based in Tampa, Florida that helps underprivileged youth through a boxing program that encourages integrity, discipline, values, respect and morals. In the spot, a young man explains why he's proud to be a "gym rat" despite the term's negative connotations. The ad, which is airing on local network TV affiliates in Tampa and online, is intended to increase awareness of the nonprofit and its mission. According to Fitzgerald & Co, Hurricane Boxing was recently "one of the bank's new checking account customers that received $200.00 to invest back into their communities and small businesses." The ad is part of Synovus Bank's "bank of here" effort, which aims to position the company as one that is deeply involved in its communities.  
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Chief Creative Officer: Noel Cottrell
Executive Creative Directors: Mitch Bennett, Wes Whitener
Art Director: Erin Fillingim
Copywriter: Matt Shoemake
Executive Director of Integrated Production: Christine Sigety
Production Company: Caviar
Director: Jordan Bahat
Executive Producer (Production Co): Darren Foldes
Line Producer: Michael Sarkissian
Director of Photography: Michael Gioulakis
Post Production: Caviar
Editorial Company: Caviar
Editorial Producer: Terry Huynh
Editor: Jack Price
Music Production Company: Score A Score
Music Executive Producer: Jordan Passman
Producer: Jake Weinreb
Composer/Arranger: Daniel Ciurlizza
Group Account Director: Jeffery Quick
Account Director: Allison Sherrill
Assistant Account Director: Lauren Gourley
Business Affairs: Lisa Holloway
Tags: United States
 
 
 
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Terri & Sandy: Peeps 'Easter without Peeps Delights is a Crying Shame'

Agency: Terri & Sandy
Client: Peeps
Date: February 2017
Terri & Sandy has created a 60-second ad for Peeps to promote the candy brand's chocolate and fudge dipped varieties. In the video, parents throw childlike tantrums when they find out that their kids have eaten their Peeps Delights. 
Credits:
 
Tags: United States
 
 
 
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David Miami: Burger King 'Flame-grilled Since 1954'

Agency: David Miami
Client: Burger King
Date: February 2017
Burger King’s special brand of off-the-wall advertising has reached a new level: in its latest print campaign, the fast food chain is featuring three photographs of actual restaurants that have caught on fire in recent years.
The photos, which show Burger Kings aflame in Italy, Pennsylvania and Oregon, serve to (somewhat sadistically) remind people that the brand takes its flame-grilling seriously. A quick Google search of the incidences reveals that no one was seriously hurt in the aforementioned BK fires, which took place in 2004, 2015 and 2016, respectively.
According to David Miami, the agency behind the campaign, “more Burger King restaurants have burned down than any other fast food chain” since 1954. Which is apparently something to be proud of.
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CCO, Founder: Anselmo Ramos
Creative Director: Russell Dodson
Creative Director: Antony Kalathara
Associate Creative Director: Jason Wolske
Associate Creative Director: Danny Alvarez
Art Director: Curtis Caja
Copywriter: Ian Holmes
Design Director: Carlos Lange
Strategy Director: John Carlaw
Head of Global Production: Veronica Beach
Producer: Carlos Torres
Associate Producer: Marina Rodrigues
Managing Director, Head of Account: Paulo Fogaca
Senior Account Director: Carmen Rodriguez
Account Director: Lucila Mengide
Account Supervisor: Rafael Giorgino
Senior Business Affairs Manager: Barbara Karalis
Tags: United States, burger king
 
 
 
 
 
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FCB Six: Drug Free Kids Canada 'The Call That Comes After'

Agency: FCB Six
Client: Drug Free Kids Canada
Date: February 2017
Canada’s Drug Free Kids has rolled out a harrowing PSA campaign that it hopes will make teens think twice about smoking marijuana before getting behind the wheel.
The crux of the campaign is a two-minute film called “The Call That Comes After” that follows a fairly predictable story arc, at least as far as PSAs go. In the spot, a “goody two shoes” girl decides to get into the car with her crush even though he’s been smoking pot. While she’s texting in the passenger’s seat, he turns up the radio and zones out for a bit, which causes him to crash into another vehicle. The spot ends with a cracked phone screen that shows frantic texts from the girl’s mother.
While the spot itself isn’t particularly noteworthy, the twist is that parents who email their kids the video can trigger customized text messages and videos to send right when their son or daughter is almost finished watching the PSA. So while the crash unfolds and the girl’s cracked phone appears onscreen, teens will receive actual “texts” from their mom or dad that say things like “Where are you?” and “I’m worried. Please call me.”
Parents can go to thecallthatcomesafter.com to fill out a form that will automatically email the video and subsequently send the texts once their child has started watching. While a flaw of the campaign is that the texts are sent from a random number and not the actual number of the parent who sent them, the effort does a good job of planting the viewer into the narrative of the story so they can experience firsthand the devastating impact that driving while high can have on loved ones.
Created by Toronto-based FCB Six, the pro bono campaign is intended to start a conversation between parents and teens about the dangers of high driving. According to a study that was released in 2012, driving after marijuana use doubles one’s risk of getting into an accident.
“Research shows that parents are one of the biggest influence on their kids when it comes to drug abuse, so we took an approach of reaching out to parents directly to help get the message to their kids, with an innovative use of technology that we thought would best grab their kid’s attention,” said Vicki Waschkowski, managing director of FCB Six, in a statement.
According to the agency, the PSA’s technological tie-in was brought to life with help from IBM’s Marketing Cloud, Oracle Marketing Cloud, SMS, YouTube and an “on-demand video rendering engine.”
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Executive Creative Director: Ian Mackenzie
Associate Creative Director: Krystle Mullin
Associate Creative Director: Graham Tingle
VP, Group Account Director: Vicki Waschkowski
Account Supervisor: Shannon Harvey
Project Manager: Gillian Largey
Lead Developer: Dov Atlin
Campaign Manager: Andrew Yang
VP, Data & Technology: Jacob Ciesielski
President: Andrea Cook
Agency Producer: Kelly Cavanaugh
Media Planning: UM
Director Connection Planning: Cynthia Steele
Production Company: Circle Productions
Executive Producer: Andria Minott
Director / Cinematographer: Jesse Blight
Line Producer: Robbie McNamara
Editorial: School Editing
Editor: Lauren Horn
Exec. Producer: Sarah Brooks
Post Production: Red Lab
Executive Producer: Laurie Kerr-Jones
Producer: Pallavi Joshi
Visual Effects Artist: Andy Hunter
Colourist: Jason Zukowski
Music & Sound Design: Vapor RMW
Producer: Ted Rosnick
Casting: Shasta Lutz, Jigsaw Casting
Tags: Canada, FCB
 
 
 
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MullenLowe: Hyatt 'For A World of Understanding'

Agency: MullenLowe
Client: Hyatt
Date: February 2017
Hyatt recently kicked off a new global campaign with a 30-second spot that aired during the Academy Awards. 
The ad, which marks the first time in nearly a decade that the hotel company is advertising the overarching “Hyatt” name in a television spot rather than one of its individual brands, is centered around the idea that travelers should embrace and try to understand the different cultures they visit rather than be fearful of them.
Set to a rendition of “What the World Needs Now is Love” sung by Andra Day, the ad shows different instances where people let their guards down so they can enjoy the new people and experiences around them. For example, in one scenario, a man visiting Thailand ends up bonding with a Thai food stand worker after trying a few samples that he was at first skeptical of. Created by MullenLowe, the spot will air internationally throughout 2017 with a focus on the US, China and India.
Hyatt is the latest in a string of travel brands to promote a message of acceptance in today’s politically contentious environment. During Donald Trump’s presidential inauguration, Expedia aired a spot called “Train” that featured a woman traveling the world and immersing herself in new cultures. At the Super Bowl earlier this month, Airbnb garnered buzz for its “#WeAccept” spot that indirectly criticized President Trump’s travel ban.
Hyatt’s is using its latest spot to launch a new global brand platform as well. Called “World of Hyatt,” the positioning is “grounded in the simple idea that a little understanding goes a long way,” according to the company.
“World of Hyatt is an expression of who we are,” said Mark Hoplamazian, president and chief executive officer of Hyatt Hotels Corporation, in a statement. “It’s a platform powered by our purpose – caring for people so they can be their best – and it inspires how we engage with guests, interact with colleagues and owners, and operate our business. Importantly, it’s designed to deepen our relationship with our community beyond traditional hotel stays.”
Credits:
 
Tags: United States, MullenLowe
 
 
 
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Chandelier: Old Navy 'Girl's Night'

Agency: Chandelier
Client: Old Navy
Date: February 2017
In Old Navy's latest ad, comedian Amy Schumer becomes upset when she finds out her friends went to Old Navy without her. The ad is the latest in a string of spots that Schumer has appeared in for the brand. 
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
Creative Director: Lena Kuffner
Creative Director: Richard Christiansen
Copywriter: Josh Meyers & Laura Kraft
Executive Producer: Sara Fisher
Account Director: Eileen Eastburn
Producer: Gulshan Jaffery
Account Coordinator: Taylor Kraus
Production Company: Hungry Man
Director: Wayne McClammy
Executive Producers: Mino Jarjoura, Dan Duffy
Line Producer: Dave Bernstein
Director of Photography: Matthew Libatique
Editorial: Rock Paper Scissors
Editor: Christjan Jordan
Executive Producer: Raná Martin
Telecine: C03
Colorist: Dave Hussey
Audio Post: Heard City
Mixer: Philip Loeb
Finishing: MPC NY
Executive Producer: Camila De Biaggi
Finishing Producer: Brendan Kahn
Tags: United States, Chandelier, Old Navy
 
 
 
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360i: New Orleans Tourism Marketing Corporation 'Always Open'

Agency: 360i
Client: New Orleans Tourism Marketing Corporation
Date: February 2017
Ahead of Mardi Gras celebrations, the New Orleans Tourism Marketing Corporation recently hosted a "Reverse Parade" to remind locals and tourists alike that the city stands with the LGBTQ community.
Staged in partnership with agency 360i, the parade kicked off with members and supporters of the LGBTQ community walking backwards instead of forward when their accompanying music began to play at New Orleans' famous Bourbon and St. Ann streets. As they walked backwards, the marchers started to shed their festive beads and wigs, wipe make-up off of their faces and retreat into nearby doorways. 
As the streets turned quiet and perplexed observers looked on, a flag reading "we are never going back" appeared in the streets. The brass band then resumed their music as marchers returned to the streets with their parade garb on to march forward in celebration. 
The parade, which was captured in a film directed by Trent Jaklitsch, was put on to send the message that New Orleans is "always open." According to the New Orleans Tourism Marketing Corporation, roughly 400 citizens gathered and volunteered their time to help spread the organization's message of diversity and equality. 
“New Orleans has a history of welcoming all people all the time,” said Mark Romig, president and CEO of New Orleans Tourism Marketing Corporation, in a statement. “The amount of excitement and numbers of citizens who came to participate in the parade and film is a testament to the city’s determination to never relinquish its achievements in human rights.”
Credits:
 
Tags: United States, 360i, New orleans
 
 
 
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O'Keefe, Reinhard & Paul: Groupon 'Save on Restaurants' and 'Save on Massages, Manicures & More'

Agency: O'Keefe, Reinhard & Paul
Client: Groupon
Date: February 2017
Groupon's latest campaign, created by OKRP, is running under the new tagline "Save Up to $100 a Week on What You Do Every Day." Targeted towards working millennials, the campaign emphasizes that its users can incorporate Groupon into their daily routines by using the app to do things like go out to eat or get a manicure. 
Credits:
 
Tags: United States, OKRP, groupon
 
 
 
 
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Wieden + Kennedy Portland: Samsung 'The Rest of Us'

Agency: Wieden + Kennedy Portland
Client: Samsung
Date: March 2017
During the Oscars, Samsung revealed its new brand rally cry "Do What You Can't" via a spot starring vlogger Casey Neistat. In the spot, Neistat makes his own "acceptance speech" of sorts by paying tribute to makers like him who create what they want despite not having huge budgets and fancy cameras. 
Credits:
 
Tags: United States, Samsung
 
 
 
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Barton F. Graf: Bulleit '32 Foot Tattoo in Los Angeles'

Agency: Barton F. Graf
Client: Bulleit
Date: March 2017

Diageo-owned whiskey brand Bulleit has launched a series called "Frontier Works" that puts a spotlight on "creative people living and working on the modern cultural frontier." Created in partnership with Barton F. Graf, the first project is a 32-foot tattoo wall that the brand installed on the corner of Sunset and Hyperion in Los Angeles. The wall was created in partnership wit 24 local tattoo artists who each were assigned an individual section to showcase their own art. 

Credits:
 

Founder/Chief Creative Officer: Gerry Graf
Group Creative Director: Nick Kaplan, Nate Naylor
Copywriter: Christopher Stephens
Art Director: Michael Hagos, Kate Overholt Placentra
Head of Production: Josh Morse
Producer: Theresa Reyes and Saul Metnick
Account Director: Yvette Ames and Jennifer Richardi
Account Supervisor: Julie Carroll
Head of Communications Strategy: Dominic Poynter
Strategy Director: Deepa Sen
Video Production Company: Barton F Productions 9000
Line Producer: Saul Metnick
Director: Arianna LaPenne
Production Company: Milk Agency
Head of Creative and Integrated Production: Diana Frame
Brand Partnerships Director: Samantha Lim

Tags: United States, diageo, Barton F. Graf
 
 
 
 
 
 
 
 
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Creative Works: Featuring Droga5, BETC Corporate, Ogilvy & Mather London, Robot Food and more

March 6, 2017, 2:00 am
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Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.

We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 13 March.

For project information, credits and more click on the project to expand to full screen for credits and more.

To submit work for future publication contact Gillian West or submit online via our online form. 

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

Ogilvy & Mather London: Time to Change 'In your mate’s corner'

Agency: Ogilvy & Mather London
Client: Time to Change
Date: February 2017
O&M London & Time to Change have kicked off a 5-year campaign aimed at shifting attitudes toward mental health throughout England with the debut film ‘In your mate’s corner’. Since being appointed by Time to Change in September, O&M have set out to create a positive step-change in the way mental health is seen & spoken about across the country.
The new campaign is urging men to recognize how their attitudes and behaviors can influence others’ experiences of mental health problems - & that being in a friend’s corner can make all the difference. The campaign is relevant to everyone – men, women and young people, showing straightforward ways that anyone can be there for someone, being the friend they’ve always been. 
Credits:
 
 
 
 
Chief creative officer: Mick Mahoney
Additional credits: Director of operations: Jo Loughran 
Tags: UK
 
 
 
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Robot Food: Ambrosia 'Centenary packaging'

Agency: Robot Food
Client: Ambrosia
Date: February 2017
As Ambrosia celebrates 100 years of their landmark heritage, Robot Food stir up some golden-age designs with a tasty pinch of retro
Ambrosia means ‘food from the gods’ and it was back in 1917 that Alfred Morris opened the doors of his Ambrosia factory in Devon. One hundred years on, Ambrosia is celebrating their landmark birthday by giving away 100 prizes every month throughout 2017, and asked Robot Food to design special centenary packs. The designs needed to be rooted in the brand’s visual tradition, but feel like a modern celebration of their heritage.
Taking inspiration from the very first Ambrosia can label, Robot Food stripped back the current pack design, and added vintage typography and a simplified colour palette for a subtle yet striking retro effect. Exclusive to Tesco, the charming designs do a great job of celebrating this milestone anniversary, and remind consumers of Ambrosia’s remarkable longevity. 
Credits:
 
 
 
 
Additional credits: Account manager: Jess Cook
Tags: UK
 
 
 
 
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BETC Corporate: Disneyland Paris 'Paris is waiting for you'

Agency: BETC Corporate
Client: Disneyland Paris
Date: February 2017
Disneyland Paris, the city of Paris, and the Île-de-France Region are unveiling a new joint campaign to promote tourism in the area, highlighting the magic of Paris and its Region.
Disneyland Paris is Europe’s number one tourist destination, and is uniting with the City of Paris and the Île-de-France Region to give pride of place to France’s capital city through their first joint tourism ad campaign ‘Paris is waiting for you.’ Favourite Disney characters such as Mickey and Minnie invite visitors from all over Europe to come and discover the magic of Paris. On February 24th, the campaign was officially unveiled by Anne Hidalgo, Mayor of Paris, Valérie Pécresse, President of the Île-de- France Region, and Catherine Powell, Présidente of Euro Disney S.A.S. The venue chosen was the Eiffel Tower, the international symbol of Paris.
Credits:
 
 
 
 
Creative director: Richard Desrousseaux
Art director: Christophe Vino
Additional credits: Brand manager: Francois Banon, Lorraine Lenoir, Clement Reverand, Nathalie Raverat, Thomas Hecart
Agency manager: Muriel Fagnoni, Marianne Hurstel, Solene Lecomte
Art director assistant: Typhaine Royer
Photographer: Vincent Desailly
Art Buying: Karine Grealou
Illustrator: Beacon Creative
Producer: Colomba Blanco
Tags: Europe
 
 
 
 
 
 
 
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Droga5 London: Uniqlo 'Because of life'

Agency: Droga5 London
Client: Uniqlo
Date: February 2017
: Droga5 London has created a global campaign for UNIQLO under the banner “Because of Life, We Made LifeWear”, a new articulation of UNIQLO’s quest to create clothes that make life better.
The campaign, which is the first work by Droga5 London for UNIQLO, features three ads: “Wireless Bra”, “AIRism”, and “Distressed Denim”. The films answer the question posed by the “Why do we Get Dressed?” work from Droga5 New York last year by showcasing the thought that goes into UNIQLO’s deceptively simple clothes.
“Wireless Bra”, choreographed by Ryan Heffington (who was behind the iconic videos for pop artist Sia and Netflix hit The OA, amongst others) and styled by Nancy Steiner (the award-winning costume designer behind Lost In Translation and The Virgin Suicides) is unique among bra commercials in that it challenges the stereotypes of what feminine movements look like.
“AIRism”, shot in the streets of Santiago by director Nick Gordon through Somesuch, focuses on UNIQLO’s high-tech innerwear made from breathable materials. The black-and-white film artfully captures images of people going about everyday activities, with perspiration evaporating from their bodies. The ad asks: “Shouldn’t our clothes breathe with us?”
“Distressed Denim”, also shot by Nick Gordon, captures two people in a chance romantic encounter at a remote gas station - both are wearing UNIQLO’s distressed denim, which is engineered to combine the two often opposing forces of comfort and imperfection.
Credits:
 
 
 
 
Chief creative officer: David Kolbusz
Executive creative director: Steve Howell, Rick Dodds
Creative director: Devon Hong
Copywriter: Ulrika Karlberg
Additional credits: Group account director: Rebecca Lewis
Account director: Michelle Villarreal, Alex Dousie
Senior strategy director: James Broomfield
Agency producer: Wireless bra: Chris Watling
Denim: Peter Montgomery
Airism: Peter Montgomery
Director/production company: Wireless bra: Autumn de Wilde/Somesuch
Denim: Nick Gordon/Somesuch
Airism: Nick Gordon/Somesuch
Producer: Wireless Bra: James Waters
Denim: Chris Harrison
Airism: Chris Harrison
DOP: Wireless Bra: Chris Blauvelt
Denim: Evan Prosofsky
Airism: Evan Prosofsky
Choreographer: Wireless Bra: Ryan Heffington
Stylist: Wireless Bra: Nancy Steiner
Denim: Lyson Marchessault
Editor: Wireless Bra: Darren Baldwin/Final Cut
Denim: Dan Sherwen/Final Cut
Airism: Dan Sherwen/Final Cut
Post production: MPC
VFX: MPC
VFX producer: Sophie Hogg
2D supervisor: Bruno Fukumothi
Grade: MPC
Colourist: Houmam Abdallah, Richard Fearon
Sound design: Will Cohen/String and Tins
Music: Wireless Bra: ‘Ants’ by Starcrawler
Denim: Baby by Donnie and Joe Emerson
Airism: Evaporate by William Doyle
English VO Artist: Tuppence Middleton
Tags: UK
 
 
 
 
 
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TBWA\Manchester: Bombardier 'March to your own drum'

Agency: TBWA\Manchester
Client: Bombardier
Date: February 2017
Bombardier has launched a new brand campaign ‘March To Your Own Drum’, following the appointment of TBWA\Manchester to handle its creative advertising.
The campaign ‘raises a glass’ to those individual in spirit, across both brand and trade activation communications. And the core brand TV ad celebrates the talents of blind Paralympian and musician Roy Turnham as he unleashes an epic solo on the drums.
Turnham, a footballer and musician from Liverpool, lost his sight due to a hereditary condition. In addition to playing drums, guitar and clarinet, he has 52 caps and 16 goals to his name for the England & GB Blind Football squad, and devotes much of his time working with Sports4Schools encouraging children to engage in sports.
The next phase for the campaign launches in February in the on-trade, aiming to raise consumer awareness of the brands quality credentials by focusing on events in the Bombardier drinker’s cultural calendar: such as St George’s Day, and major sporting events.
Credits:
 
 
 
 
Chief executive: Fergus McCallum
Additional credits: Brand manager: Sarah Mahoney
Tags: UK
 
 
 
 
 
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Adam & Eve: AA Charitable Trust 'Designated Driver '

Agency: Adam & Eve
Client: AA Charitable Trust
Date: March 2017
Driving along and your phone pings with a new text alert. Quick read of the message; maybe a one-word reply; and your eyes are back on the road. No harm done…
Since 2011 the number of casualties caused by drivers who are distracted by their mobile phone has increased by a quarter (24%). In light of this, the AA Charitable Trust is raising awareness of the dangers of distracted driving with a new spot by adam&eveDDB to be shown in cinema and online.
The commercial highlights the underrated danger of texting whilst driving with a narrative that follows a couple leaving a nightclub: the woman, who is the designated driver for her intoxicated boyfriend, starts to reply to a text as they start their journey. The boyfriend notices and suggests they swap places, in a move that makes a bold statement on the dangers of using a mobile phone whilst driving.
The spot is supported by the Department for Transport’s Think! campaign, who create road safety information and campaigns to reduce road deaths. The new ad coincides with new stricter penalties being introduced (1 March) for those caught using hand-held phones whilst driving.
Credits:
 
 
 
Chief creative officer: Richard Brim
Group executive creative director: Ben Tollett
Art director: Jon Farley
Copywriter: Alex Lucas
Additional credits: Client: Edmund King, AA president
Group chief strategy officer: David Golding
Planner: Nick Hirst
Agency producer: Lucy Georgeson
Media agency: Carat UK
Production company: Outsider
Director: James Rouse
Producer: Benji Howell
DOP: Alex Melman
Editor: Bill Smedley at Work Editorial
Post production: Framestore
Audio post production: Sam Ashwell @ 750mph
Tags: UK
 
 
 
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Design Bridge: National Archief (National Archives of the Netherlands) 'Their past, our present'

Agency: Design Bridge
Client: National Archief (National Archives of the Netherlands)
Date: March 2017
Independent brand design agency Design Bridge are excited to share details of their latest project: a nation-wide campaign for the Nationaal Archief (National Archives of the Netherlands) that repositions the government-run resource as a public-facing heritage centre, accessible to all. Design Bridge's 'Their past. Our present’ campaign marks the opening of a major exhibition, the world of the Dutch East India Company, and capture the public’s imagination by revealing the influence this vital part of national heritage has had on shaping Dutch life today. 
 
Credits:
 
 
Executive creative director: Claire Parker
Design director: Gary Nettleton
Additional credits: Director collection and public affairs: Irene Gerrits (National Archives of the Netherlands)
Tags: Europe
 
 
Dutch
 
 
 
 
 
 
 
 
 
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Antidote: Royal Ascot 'A world like nowhere else'

Agency: Antidote
Client: Royal Ascot
Date: March 2017
Antidote commissioned the London-based artisan globe makers Bellerby & Co to create a one-of-a-kind globe adorned with hand-painted illustrations as part of a new campaign for Royal Ascot. The handmade globe, called ‘A World Like Nowhere Else’, features 30 illustrations that tell the tale of Royal Ascot’s long-standing traditions, history and heritage.
From a dramatic race finish through crashing waves to the Royal Procession via a Champagne waterfall and a gathering of fashionably dressed ladies, the piece brings together the eclectic combination of elements that make Royal Ascot unique.
The ‘A World Like Nowhere Else’ campaign, by Antidote, features images and films showcasing the globe and will run across outdoor, press, digital, ECRM, social and on VOD.
The campaign will launch in Press and OOH in March. 
Credits:
 
 
 
Creative director: Tim Ashton
Art director/copywriter: Teddy Keen
Additional credits: Planner: Chris Ridd
Account handler: Marcus Gilbert
Artist: Joe Wilson (Illustrator), Bellerby and Co (globemakers)
Client: Juliet Slot (commercial director, Ascot Racecourse), Chris Bevan (head of marketing, Ascot Racecourse)
Tags: UK
 
 
 
 
 
 
 
 
 
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US Creative Works: Featuring Carmichael Lynch, Y&R, Bernstein-Rein and more

March 8, 2017, 3:00 am
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Welcome to The Drum's US Creative Works, in partnership with Workfront.

As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'

To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, March 15.

Bernstein-Rein: McDonald's 'Pollock to Pollock'

Agency: Bernstein-Rein
Client: McDonald's
Date: March 2017
To promote its Filet-O-Fish sandwich during Lent, McDonald's has rolled out a campaign that plugs the fast-food chain's sustainably sourced fish. The campaign features a man named named Davis who hails from landlocked Pollock, South Dakota and "conveniently likes to fish," according to the agency. For the ads, McDonald's took Davis to Kodiak, Alaska where he spent time aboard Trident Seafood's Viking Explorer to see where the Alaska pollock in the chain's Filet-O-Fish comes from.
 
Credits:
 
 
 
 
 
ECD: Lara Wyckoff
CD/Art Director: Darren Brickel
CD/Copywriter: Bryan Mohr
Producer: Lauren Langfitt
Production Company: Supply & Demand
Director: Amy Nicholson
DP: Billy Peña
Line Producer: Ely Siler
Executive Producer: Rika Osenberg
Tags: United States, McDonald's, Bernstein-Rein
 
 
 
 
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Resource/Ammirati: Mrs. Dash 'Group Therapy'

Agency: Resource/Ammirati
Client: Mrs. Dash
Date: March 2017
IBM-owned agency Resource/Ammirati has created a campaign for Mrs. Dash to help the B&G Foods brand promote its salt-free seasonings. In a TV spot, dejected salt shakers find themselves in a cardboard box at a yard sale after their owners opt to get healthier with Mrs. Dash's sodium-free seasonings. 
Credits:
 
 
 
 
 
President, New York: Gabriel Miller
Executive Creative Director: Todd Wender
Creative Director: Steven Zizila
Creative Director: Nicole Zizila
Group Account Director: Cristina Frank
Account Executive: Mickey Coey
Senior Producer: Vincent Lin
Producer: Matthew D’Amato
Production: Honor Society Films, LLC
Director: Robert Boocheck
Executive Producer/Partner: Megan Kelly
Producer: Mikha Grumet
VFX/Editorial: Taylor James
Executive Creative Director: Mark Knowles
Executive Producer: Eve Ehrich
Head of Production: Marie de Leon
CG/Post Producer: Cuyler Mitchell
Tags: United States
 
 
 
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Droga5: One 'Every Girl Counts'

Agency: Droga5
Client: One
Date: March 2017
Since 130 million girls around the world are not in school, the One Campaign - an advocacy organization working to end extreme poverty and preventable disease - has launched an initiative called #GirlsCount to raise awareness of this issue. The centerpiece of the digital campaign is a video that features people counting numbers ranged from one to 130 million, with each number representing a girl who has been denied education. Supporters of the initiative are encouraged to visit one.org to upload a video or photo of themselves counting one of the numbers. The photos and videos will then be combined to create the "world's longest ever film," which will then be leveraged to urge world leaders to take the action needed to ensure that every girl receives an education. 
Credits:
 
 
 
 
 
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Kevin Brady
Group Creative Director: Lauren Costa
Group Creative Director: Denise Zurilgen
Associate Creative Director: Victor Monclus Gonzalez
Associate Creative Director: Will Lowe
Junior Copywriter: Frank Garcia
Junior Art Director: Giulia Magaldi
Design Director: Devin Croda
Senior Designer: Indah Shillingford
Junior Designer: Hena Seo
Senior Experience Designer: Luis Violante
Junior Design Technologist: Danielle Clemons
Project Manager: Laura Rothman
Chief Creation Officer: Sally-Ann Dale
Co-Director of Film Production: Jesse Brihn
Co-Director of Film Production: Bryan Litman
Producer, Film: Leah Donnenberg
Associate Director Business Affairs: Librado Sanchez
Business Affairs Manager: Whitney Vose
Director of Interactive Production: Niklas Lindstrom
Executive Producer, Experiential: Bo Djogo
Producer, Interactive: Grace Wang
Director of Technology: Andy Prondak
Director of Art Production: Cliff Lewis
Technology Lead: Michael Moseley
Senior Producer, Media: Madison Goldberg
Director of Print Services: Rob Lugo
Graphics Studio Manager: Virginia Vargas
Senior Producer, Integrated: Riely Clough
Production Apprentice: Jesse Vega
Global Chief Strategy Officer: Jonny Bauer
Strategy Director: Tom Haslow
Strategist: Tulani Foy
Group Communications Strategist: Director Samantha Deevy
Senior Communications Strategist: Courtney Bernstein
Chief Operating Officer: Susie Nam
Group Account Director: Rachel Kornafel
Account Director: Alli Neef
Account Manager: Yardley Hansen
Assistant General Counsel: Leigh Checchio
Counsel: Sarah Fox
Talent: Rihana Schulters
Production Company: Not To Scale
Director: Lucinda Schreibner
DOP: Luca Del Puppo
Executive Producer: Eve Strickman
Supervising Producer: Angela Foster
Live-Action Producer: Kristin Krall
Designers: Lucinda Schreiber, Sarah Orenstein
Animator: James Bartley
Junior Animator: Lisa Ferguson
VFX compositor: Eric Epstein
First Assistant Director: Tom O’hare
First Assistant Camera: Josh Ruffner
DIT/ VTR: Joe Bottozzi Jr
Gaffer Jason Duffett
Key Grip: Danny Green
Wardrobe Stylist: Liz Polden
Hair and Makeup: Chansopheak
Production Designer: Erin Lark Gray
Production Assistant: Molly Crowley
Production Assistant: Nav Narayanan
Editorial: Fluid NY
Editor: Heather Danosky
Assistant Editor: Dan Nasser
Executive Producer: Laura Revolsky
Producer: Meg Hall
Conform & Finishing: Lost Planet / Blackhole
Flame Artist: Tim Farrell
Flame Assistant: Luke Bedillion
Executive Producer: Krystn Wagenberg
Producers: Felix Cabrera, Alejandra Alarcon
Color: Sixteen19
Colorist: Andrew Francis
Music: Pulse Music
Sound: Heard City
Mixer: Jody Levine
Interactive Production Company: Nickel Media
Principal: Jason Nickel
Lead Developer: Greg Webber
Sr. Developer: Josh McGrath
Dev Ops: Zack Brenton
Developer: Angela Kinder
Developer: Andrey Kulakevich
Producer: Joy Kuraitis
Tags: United States, droga5
 
 
 
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FCB Chicago: Allergan 'Eyepowerment'

Agency: FCB Chicago
Client: Allergan
Date: March 2017
Pharmaceutical company Allergan has rolled out a campaign called "Eyepowerment" to raise awareness of chronic dry eye. In a TV spot, images of notable women like Frida Kahlo and Lucille Ball drive home the company's point that a person's eyes can reveal a lot about their character. 
Credits:
 
Tags: United States, FCB Chicago
 
 
 
 
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Badger & Winters: Procter & Gamble '#WeSeeEqual'

Agency: Badger & Winters
Client: Procter & Gamble
Date: March 2017
Procter & Gamble (P&G) has launched a campaign dubbed “#WeSeeEqual” to advocate for gender equality ahead of International Women’s Day on March 8.
The crux of the effort is a video that tears down stereotypes via footage of women and men defying traditional gender roles. For example, a clip of an older women bungee jumping is accompanied by the statement “fears don’t care who conquer them.” Clips from P&G brand campaigns are also scattered throughout the film, like the iconic “#LikeAGirl” effort for Always and Secret’s “Raise” spot that pushes for equal pay.
The campaign was spearheaded by Badger & Winters, the same agency that created the “#WomenNotObjects” initiative last year in an effort to end the objectification of women in advertising.
P&G’s effort comes as rival Unilever takes similar steps to position itself as a company that puts a premium on fighting for gender equality. Last year, Unilever announced its plans to purge female stereotypes from ads across the company’s more than 400 brands. Earlier this year, a Unilever-commissioned study of more than 9,000 men and women found that “outdated stereotypes and social norms are prohibiting positive change.”
A number of P&G brands have also been working in recent years to better portray women in advertising. According to P&G, 76% of consumers now consider “like a girl” to be a positive expression versus only 19% before Always’ “Like A Girl” campaign launched. The company also drew attention to the problems surrounding gender stereotypes in a powerful ad created by BBDO India for laundry detergent brand Ariel last year.
Credits:
 
Tags: United States, Procter & Gamble
 
 
 
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Firehouse: Interstate Batteries 'Be There'

Agency: Firehouse
Client: Interstate Batteries
Date: March 2017
Marketing something as dull as car batteries is no easy task, but Dallas-based agency Firehouse has managed to create a fun, clever campaign for Interstate Batteries that shows drivers how the brand's trusty products can prevent calamity.
In one ad, an indignant grandmother decides to write her grandson out of her will after she learns that his dead car battery is what’s keeping him from visiting her. In another, a cheesy heavy metal band called Pegasus can’t make their gig at the local county fair because their van won’t turn on. A third features a defeated superhero dubbed “Super Guy” who is unable to save his city from attacks since his car won’t start.
In addition to the TV spots, the campaign also features two mobile videos that will be served up to viewers that have low batteries on their cell phone. Another element of the campaign is a YouTube pre-roll ad that, similarly to Geico’s “Unskippable” campaign, has some fun with the platform’s “Skip Ad” button.
Credits:
 
 
 
 
ECD: Tripp Westbrook
Writer/GCD: Greg Hunter
Art Director/GCD: Everett Wilder
Art Director: Matt Kern
Copywriter: Chase Zreet
Account Director: Amanda Driggers
Account Supervisor: Ryan Phillips
Sr. Project Manager: Phil Brito
Producer: Chelle McDonald
Tags: United States
 
 
 
 
 
 
 
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CP+B LA: Jose Cuervo 'Last Days'

Agency: CP+B LA
Client: Jose Cuervo
Date: March 2017
Jose Cuervo has released a YOLO-esque campaign created by CP+B LA that the tequila brand hopes will appeal to those who like to live in the moment.
Running under the new tagline ‘Tomorrow is Overrated,’ the campaign’s centerpiece is an apocalyptic two-minute video that features a group of bar goers who aren’t bothered by the chaos and destruction taking place outside of the bar’s doors.
Instead of panicking when a TV newscaster proclaims that “the end of civilization is upon us,” the crowd inside of the bar decides to have some tequila-drenched fun while Elvis’s 'It’s Now Or Never' plays on the jukebox. As the bar’s walls begin to shake and crumble, the patrons dance with each other while downing shots of Jose Cuervo.
The video, which was directed by Ringan Ledwidge, is airing as a one-minute spot on television. The ‘Tomorrow is Overrated’ campaign also includes 15-second pre-roll ads that juxtapose mundane tasks with exciting ones - for example, one ad contrasts the sounds of a boring conference call to music playing at a concert.
Credits:
 
 
 
 
CHIEF CREATIVE OFFICER: Kevin Jones
CREATIVE DIRECTOR: Paddy Fraser
ASSOCIATE CREATIVE DIRECTOR / ART DIRECTOR: Jeff Dryer
ASSOCIATE CREATIVE DIRECTOR / COPYWRITER: Andrew Jasperson
VP/EXECUTIVE INTEGRATED PRODUCER: Aymi Beltramo
INTEGRATED PRODUCER: Jennifer Malki
MUSIC SUPERVISOR: Andy Hamm
VP/DIRECTOR OF BUSINESS AFFAIRS: Rebecca Williams
SR. BUSINESS AFFAIRS MANAGER: Joanna Lee
JR. BUSINESS AFFAIRS MANAGER: Taylor Tsuji
MANAGING DIRECTOR(s): Ryan Skubic and Ivan Perez-Armendariz
ACCOUNT DIRECTOR: Tobey Bennett
ACCOUNT SUPERVISOR: Nina Rushing
ACCOUNT MANAGER: Ana Boyadjian
EXECUTIVE STRATEGY DIRECTOR: Benny Thomas
ASSOCIATE STRATEGY DIRECTOR: Melissa Cabral
PROJECT MANAGER: Jade Whitford
PRODUCTION COMPANY & CITY: Rattling Stick, Santa Monica
DIRECTOR: Ringan Ledwidge
DIRECTOR OF PHOTOGRAPHY: Adam Arkapaw
LINE PRODUCER: Greg Haggart
EXECUTIVE PRODUCER(s): Joe Biggins and Jeff Shupe
HEAD OF PRODUCTION: Richard McIntosh
EDITORIAL COMPANY & CITY: Work Editorial, Culver City
EDITOR: Rich Orrik
ASSISTANT EDITOR: Ben Foushée
EDITORIAL PRODUCER: Brandee Probasco
EDITORIAL EXECUTIVE PRODUER: Marlo Baird
POST FX COMPANY & CITY: Electric Theatre Collective (ETC), Santa Monica
POST SENIOR PRODUCER: Louisa Cartwright
POST LINE PRODUCER: Therese Mayer
POST CREATIVE DIRECTOR/TD: Daniel Marum
SHOOT SUPERVISOR(s): James Sindle, Remi Dessinges, Tommy Smith
POST CONCEPT/DMP(s): Jamie O'Hara and Mark Sullivan
2D LEAD: Tommy Smith
FLAME ARTISTS: Adam Watson, Fefo De Souza, Gretchen Capatan
NUKE ARTISTS: Kevin Jones, Dave Damant, Brendan Smith, Joseph Zaki, Krystal Chinn
CG LEADS: Remi Dessignes, Corinne DeOrsay
CG TEAM: Steve Beck, Nate Lapinski, Arrev Chantikian, Katie Schiffer, Jared Broddle, Huisoo Lee, Ali Rizvi, Charlie Deogracias
POST INTERN: Christian Olan-Geddes
MIX COMPANY & CITY: Lime Studios, Santa Monica
AUDIO ENGINEER: Mark Meyuhas
AUDIO ASSISTANT ENGINEER: Peter Lapinski
MUSIC COMPANY & CITY: Beacon Street Studios, LA
TELECINE COMPANY & CITY: Company 3, New York
COLORIST: Tom Poole
TELECINE PRODUCER: Claire Movshon
Tags: United States, Jose Cuervo, CP+B
 
 
 
 
 
 
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J. Walter Thompson Toronto: Tourism Toronto 'The Views Are Different Here'

Agency: J. Walter Thompson Toronto
Client: Tourism Toronto
Date: March 2017
J. Walter Thompson Toronto has created a campaign for Toronto's tourism arm called "The Views Are Different Here" to promote the city's landmarks, entertainment, sports, nightlife and culture. The US-focused effort comes as many Americans contemplate moving to Canada in light of Donald Trump's presidency. The spot includes statements like "in this city, beauty has many faces" and "all flavours are welcome" to plug Canada's diversity and progressiveness. 
Credits:
 
Tags: United States, JWT
 
 
 
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Carmichael Lynch : Evereve 'Dress Like a Mom'

Agency: Carmichael Lynch
Client: Evereve
Date: March 2017
Evereve, a clothing retailer with nearly 70 stores in 25 states, has launched its first-ever campaign. Created by Carmichael Lynch, the campaign - which includes online video, out-of-home, social and banner ads - is running under the tagline 'Dress Like a Mom.' The goal of the campaign is to break down the stereotype that women become less stylish once they become moms. The online videos feature a series of models who are also mothers wearing Evereve's "fashionable, bold and unique" clothing. The campaign was photographed by fashion and lifestyle photographer Meredith Jenks.
Credits:
 
 
 
 
 
 
 
 
 
Chief Creative Officer: Marty Senn
Associate Creative Director: Puja Shah
Art Director: Sam Perry
Writer: Annika Lapakko
Account Director: Sarah Scherbring
Senior Account Executive: Sarah Chivers
Project Manager: Jessica Anderson
PRODUCTION:
Photographer: Meredith Jenks
Videographer: Jonny Stuckmeyer
POST PRODUCTION:
Edit House: CLIP
Editor: Ben Stauffer
Producer: Greg Bakun
Tags: United States, Carmichael Lynch
 
 
 
 
 
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Y&R: Cirque du Soleil 'Get to Know Your Neighbor'

Agency: Y&R
Client: Cirque du Soleil
Date: March 2017
Y&R has created a campaign for Cirque du Soleil called "Locals" that puts a spotlight on the show's Las Vegas performers. In a similar vein to Us Weekly's "Stars - They're Just Like Us," series, the videos show elaborately dressed Cirque du Soleil performers doing everyday things like grabbing coffee and picking up dry cleaning. The goal of the campaign is to show people that Cirque du Soleil performers are not only incredible artists but also everyday Las Vegas residents. 
"The ads bring to life their extraordinary feats in contrast to their everyday errands, and really highlights the personality of Cirque du Soleil,” says Nathalie Brown, VP group creative director at Y&R, in a statement. 
Credits:
 
 
 
 
Chief Creative Officer: Leslie Sims
VP, Group Creative Director: Nathalie Brown
Head of Design: Hamish Mcarthur
CD/Writer: Margot Owett
CD/Art Director: Nathalie Brown & Fern Cohen
Art Producer: Louisa Gargiulo
Art Director: Emily Lahourcade|
Copy Writer: Allison Reuben
Group Account Director: Caleb Lubarsky
Account Supervisor: Kim Reyes
Strategist: Ethan Scott
Photo Production
Photographer: Russ Quackenbush
Photographer Assistant: Heshua Hipp
Photography Agent: Jason Eason
Producer: Justin Folger
Location Manager: Mark Baliant
TV Production: TamTam Films
Director/Editor: Alvin Tam
Director of Photography: Clayton Moore
Production Assistant: Meg Macdonald
Production Assistant: Derrick Webber
Key Grip: Frank Arant
Gaffer: Eric Pool
1st AC: Lynsey Cook
Tags: United States
 
 
 
 
 
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Creative Works 8 March winners including Cloudfactory, The One Off and VML

March 9, 2017, 2:54 am
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The winners of the latest Creative Works have been revealed in the 8 March issue of The Drum.

Check out the top creative work picked by The Drum UK and US readers, our sponsor, Workfront, and this issue's creative director Iain Hunter, executive creative director, Stack.

Creative Director and Sponsor's Choice

The One Off: Primark 'Workout 2017'

Agency: The One Off
Client: Primark
Date: January 2017
The fitness industry has grown impressively within the last year, 1 in 7 people in the UK now have gym memberships which is the highest it's ever been. With continual growth in the industry Primark needed a campaign that would drop with impact. The brief for Workout 2017 was to create a complete 'takeover' of their stores. This meant that as of Boxing Day Primark windows would be filled with our latest Workout Campaign as well as refreshing instore POS. 
We researched 2017's fitness trends, graphic trends, consumer behaviour and combined our findings to create the concept for 'Same Time Tomorrow.' Our chosen route focuses on a combination of the ever growing ‘teamwork’ mantra with an underlying notion of fashion meets performance. This is echoed the athleisure trend which Primark were particularly focused on for the upcoming year. The graphic style was influenced by motion, the photography shot to inspire. The entire campaign was shot in Valencia with art direction included for both the main campaign and social elements. The campaign will continue to refresh in store in phases throughout 2017.
 
Credits:
 
Tags: Europe
 
 
 
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There’s no doubt about it, we’ve entered an age of self-aware fitness fanatics and Primark has realised fitness is a great way to engage young shoppers. With Primark being the retail powerhouse and experienced advertiser that it is, the ad might be missing a trick with no call to action or exclusive groups to join. It would also be nice to see its real customers in the ad.

Primark wants you to know about its compelling sports apparel and I like how the brand’s positioning is overtly addressed in a slick and edgy way, using young people coming together to build a team. It’s an interesting move for a fashion brand, but it is hard to watch more than once.

Iain Hunter, executive creative director, Stack 

It seems that more of us than ever before are turning to a focus on our health and wellbeing, with one in seven people in the UK now having a gym membership. This ad for Primark is edgy from the start, combining mirror images, asymmetric lines, and a fantastic soundtrack immediately grabbing my attention, and that’s why I chose this ad.

The ad takes you on a journey of a workout, starting with an upside down mirror image already making me wonder what is coming next. It also then continues to include different exercise, all delivered in a very artistic way which I really liked.

The ad cleverly includes the social element of fitness, that we like to exercise with someone, whether that be a friend, partner, fitness peer or within a team sport, noted by the concept of ‘Same Time Tomorrow’. I know if I were exercising with one of these groups, I would want to look the part.  

Jada Balster, marketing director EMEA, Workfront 

UK Readers' Choice 

Cloudfactory: Booking.com 'One Mission'

Agency: Cloudfactory
Client: Booking.com
Date: February 2017
Co-created by Dutch creative studio Cloudfactory and Booking.com, the campaign originated in 2016 with Booking.com encouraging its 14,000 global employees with a mission to document their year of travel. The result is a compelling and inspiring video titled One Mission, which uniquely puts the brand’s diverse and passionate employees centre stage as they travelled to over 190 countries on personal holidays.
The short travel film captures the company’s mission of connecting travellers with the widest choice of incredible places to stay as well as empowers the viewer to go out and experience the world and all it has to offer, speaking through its own people who embody this mantra every day.
Credits:
 
 
Creative director: Sandrine Huijgen, Jessica Kersten
Creative team: Barbara Ryan, Mariusz Wysocki
Additional Credits: Marketing team: Pepijn Rijvers, Manuel Douchez, Andrew Smith, Diana Agudelo Hernandez, Julian Poole
Managing director: Sandeep Chawla
Account director: Lennard Franken
Agency producer: Lars Fabery de Jonge, Saffron Pape
Production company: Czar
Director: Willem Gerritsen, Booking.com
Producer: Willem Bos, Marius van de Weerd
Offline editor: Martin Heijgelaar
Post production: De Grot
Music: Paraphrase
Sound: Wave
Tags: Europe, Ad of the Week, creative work of the week
 
 
 
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Booking.com offers a glimpse into its unique, fun and inspiring culture with its ‘One Mission’ film co-created with Dutch studio Cloudfactory. After encouraging its 14,000 employees to document their year of travel, the film features footage shot by real booking. com staff on GoPro cameras. With footage from over 190 countries included, the campaign features a number of different perspectives and activities from climbing volcanoes to surfing and dancing the tango.

US Readers' Choice 

VML: Wendy's 'Cold Storage'

Agency: VML
Client: Wendy's
Date: January 2017
Wendy's is making its Super Bowl debut this year with an ad plugging its "fresh, never-frozen" beef. In the ad, Foreigner's "Cold as Ice" plays while an employee of Wendy's fictional rival Othr-Guyz LLC defrosts hamburger patties with a hairdryer. The spot directs viewers to Othr-Guyz.com, which includes an infomercial-like ad that promotes Othr-Guyz's "Freezy Diskz" patties.
According to Wendy's, the idea for the campaign stemmed from research that showed that "7 out of 10 consumers don’t believe Wendy’s serves fresh beef." 
Credits:
 
Tags: United States, Wendy's, VML, Ad of the Week, latest ads, Best Commercials, creative works, creative work of the week
 
 
 
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Wendy’s made its Super Bowl debut with an ad plugging its ‘fresh, never frozen’ beef. In the ad, Foreigner’s ‘Cold as Ice’ plays while an employee of a fictional Wendy’s rival – ‘Othr-Guyz LLC’ – defrosts hamburger patties with a hairdryer. The spot directs viewers to Othr-Guyz.com which features infomercial-like ads promoting ‘Freezy Diskz’ patties. According to Wendy’s, the idea for the campaign stemmed from research that showed ‘seven out of 10 consumers don’t believe Wendy’s serves fresh beef’. 

The 8 March Creative Works also features work from Rosapark, McCann London, Wunderman UK, AMV BBDO, Lucky Generals and Wieden & Kennedy London. 

Submit your work to Creative Works here. 

You can also keep up to date with creative, design and advertising projects from around the globe on our Creative Works homepage. 

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Creative Works: Featuring ButterflyCannon, Lucky Generals, Don't Panic, Mother and more

March 13, 2017, 3:31 am
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Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.

We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 20 March.

For project information, credits and more click on the project to expand to full screen for credits and more.

To submit work for future publication contact Gillian West or submit online via our online form. 

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

Lucky Generals: Hostelworld 'Clickbait Charlie'

Agency: Lucky Generals
Client: Hostelworld
Date: March 2017
Global mega-star, Charlie Sheen, has been discovered raising hell once again, but this time in a London hostel.
The footage reveals the actor sleeping with seven people, downing shots at 8am and beating a traveller with a bat. But all is not what it seems.
In a nod to the current real-world dilemma of fake news, Sheen has in fact teamed up with Lucky Generals and Hostelworld to debunk common misconceptions about hostels and highlight how their reputation, similarly to Sheen’s, is outdated.
 
Credits:
 
 
 
 
Media agency: Hostelworld in-house
Director: Vaughan Arnell
Production company: Moxie Pictures
Production company producer: Sue Caldwell
Editing house/editor: David Webb, Final Cut
Post production: The Mill
Sound design: Final Cut
Audio post production: Final Cut
Tags: Europe
 
 
 
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Don’t Panic : ChildLine 'Things guys don’t talk about'

Agency: Don’t Panic
Client: ChildLine
Date: March 2017
Childline have teamed up with Don’t Panic to create the campaign #toughtotalk that features hero film ‘Things Guys Don’t Talk About’ and supporting content with the aim to empower boys to seek support for suicidal feelings.
Childline is urging boys to speak out about suicidal feelings as figures reveal they are six times less likely than girls to talk to counsellors about thoughts of ending their lives. The film was created using real accounts from boys over suicidal thoughts and feelings which are subtly referenced throughout the film to indicate to the viewer the signs that someone might be experiencing suicidal thoughts.
The film utilises the listical theme popularised by sites like Buzzfeed but subverts it to tell the story of our main character, Jake. The film begins with humorous scenes that play into the stereotypes associated with teenage boys but as it continues we reveal that Jake is struggling with his feelings, displaying signs of suicidal thoughts. Despite the start scenes towards the end the film ends positively as Jake reaches out to Childline to talk.
The film was directed by Somesuch, duo Luke Seomore and Joseph Bull who worked alongside Don’t Panic in order to bring the creative to life, excellently portraying Jake’s struggle.
 
Credits:
 
 
 
 
Creative lead: Christopher Ross-Kellam
Designer: Sarah Louse Bingley
Managing director: Joe Wade
Client services director: Jane Marshall
Senior account manager: Nisha Mullea
Account executive: Gabriel Mathews
Director: Luke Seomore, Joesph Bull
Executive producer: Sarah Pearson
Production executive: Denna Cartamkhoob
Producer: Amy James
1st AD: Daniel Smith
DOP: David Proctor
1st AC: Sam Rawlings
2nd AC: Chris Rodgers
DIT: Matt Cole
Gaffer: Sol Saihati
Electricians: Genki McClure, Caspar Jones
Sound recordist: Florin Llie
Art director: Benedict Lack, Samuel Waters
Art assistant: Cassia Dickinson
Stylist: Verity May Lane
Hair and Makeup: Charlotte Craftsman
Casting director: Kharmel Cochrane
Runners: Jaspar Cable Alexander, Luca Barton
Editor: Darren Baldwin @ Final Cut
Colourist: Edwin Metternich @ Framestore
Audio engineer: Patch Rowland @ Final Cut
Branded content project manager: Paul McMahon
Communications manager: Grania Hyde-Smith
Tags: Europe
 
 
 
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WCRS: Women’s Aid 'Mind games'

Agency: WCRS
Client: Women’s Aid
Date: March 2017
To mark International Women’s Day 2017, anti-domestic violence charity Women’s Aid partnered with newspapers The i and The London Evening Standard to create “Mind Games” that reveal the hidden signs of domestic abuse.
On Tuesday 7March, the crossword in The i and the word search in The Evening Standard was taken over by Women’s Aid. The games look and work like any other newspaper puzzle, with one key difference: the answers are words relating to coercive control, defined as patterns of psychological and emotional abuse. On the following day, International Women’s Day, the answers and explanations to the crossword clues will be revealed.
The campaign aims to show that although emotional abuse is harder to spot than physical violence, it’s still a crime and can have a devastating effect on women’s lives.
Credits:
 
 
 
 
Executive creative director: Ross Neil
Creative: Chris Da Roza, Rosanna Walker
Media agency: MHO
Media owners: The i, London Evening Standard
WCRS account handling: Torie Wilkinson, Lucy Nebel, Louis Lunts
MHP account handling: Deborah Villiers, Alice Carter, Emily Canessa Davies
Planning: Stuart Williams
Designer: Russell Maher
Production company: Trailer Park
Tags: Europe
 
 
 
 
 
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Mother: SunLife Direct 'Welcome to life over 50'

Agency: Mother
Client: SunLife Direct
Date: March 2017
SunLife, the specialist over 50 savings and insurance company, launched its first ever brand campaign - “Welcome to Life After 50” which looks to challenge old fashioned stereotypes and show what life after 50 is really like.
The TV ad features a series of people in their 50s and 60s – from the cruise-escaping fun seeker and the snack-eating astronaut through to the 62-year-old-woman with head-turning good looks – all singing humorous lyrics, smashing stereotypes and demonstrating that the definitely still ‘have a life’.
 
Credits:
 
 
 
 
Art director: Mother
Copywriter: Mother
Production company: Prettybird
Director: Matt Piedmont
Music: Beacon Street Studios
Tags: Europe
 
 
 
 
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Robot Food: Electric Ink 'Branding'

Agency: Robot Food
Client: Electric Ink
Date: March 2017
Although deeply rooted in the counter-culture, tattoos continue to grow in popularity. After noticing a lack of credible long-term tattoo care brands on the market, Robot Food rolled up their sleeves to design and launch one.
Entrepreneurial to the bone, Robot Food is a branding agency widely experienced in helping start-ups create and establish brands. Applying their own foresight and formula for success, the team decided it was time to design and launch their own health & beauty brand.
While identifying gaps in the market, the agency discovered that people with tattoos were largely underserved in terms of care and maintenance. Although one in three young adults have tattoos, there was a clear space in the mainstream market for a credible specialist brand that Robot Food was determined to fill.
After developing the name and brand positioning, Robot Food designed the identity and packaging. Tom Gilmour, a London artist with hugely relevant credentials, was brought on-board to bring the brand’s supporting illustrations to life. Tom specialises in hand-drawn black and white illustration, tattoo imagery and flash sheet creation. He created a contemporary interpretation of traditional tattoo art for the range, resulting in a design style that blends technical excellence with credibility, standout and desirability. The overall aesthetic is hugely relevant with a strong nod to tattooing’s sub-culture roots.
The creative team also partnered with a product developer with a health & beauty background. Together they formulated a range of quality skin products aimed purely at those who are inked. Made with unique active ingredients and vegan-friendly, Electric Ink launches with three products in Superdrug stores nationwide from mid-March, alongside selected tattoo shops, barber shops and lifestyle fashion retailers.
Credits:
 
 
 
 
Creative director: Simon Forster
Illustrator: Tom Gilmour
Tags: Europe
 
 
 
 
 
 
 
 
 
 
 
 
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Voskhod: Accu-Chek 'Made by diabetics'

Agency: Voskhod
Client: Accu-Chek
Date: March 2017
422 million people worldwide have diabetes and this includes 7% of the Russian population. For some people this diagnosis is a huge impulse to keep fighting for their lives, but others feel helpless.  As a result, one in three diabetes sufferers don’t follow medical recommendations, which increases the risk to their lives.
To address this issue, Voskhod, has partnered with Accu-Chek, to create ‘Made By Diabetics,’ a real-world film encouraging those affected by the condition to continue the fight.
The production crew and cast consist solely of people with the condition and their caretakers.
 
Credits:
 
 
 
 
Creative director: Andrey Gubaydullin
Copywriter: Anton Rozhin, Daria Ovechkina
Marketing director: Maria Molchanova
Marketing communication group head: Marina Gruzdova
Strategic planner: Roman Bukh
Post production: Ilya Linetsky
Digital creative director: Dmitry Maslakov
Digital art director: Anna Maslyakova
Technical lead: Valery Zaharov
Web designer: Lilia Zagidullina
Production company: SKBD.SH Production
Executive producer: Nastia Korkia, Michael Romanov
Producer: Vladimir Piskunov
Service company: Radioaktive UA
Executive producer: Darko Skulsky
Producer: Kate Galytska
Tags: Europe
 
 
 
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Lucky Generals: Yorkshire Tea 'Where everything’s done proper'

Agency: Lucky Generals
Client: Yorkshire Tea
Date: March 2017
Yorkshire Tea has recruited a host of famous faces to star in its latest TV adverts, as part of a new £7m campaign aimed at celebrating the brand as a place ‘where everything’s done proper’.
The trio of adverts, produced with creative agency, Lucky Generals, feature some of the nation’s favourite stars, from TV veteran Michael Parkinson through to Olympic triathletes the Brownlee Brothers and Brit award-winning indie rockers, the Kaiser Chiefs.
 They appear in a variety of comic scenarios aimed at demonstrating Yorkshire Tea’s unwavering passion and uncompromising dedication to doing things properly. And while it’s the first time the brand has used celebrities in starring roles in its adverts, true to form it has once again cast its own employees from across the business.
https://www.youtube.com/watch?v=Lo2_J3BR7IU
https://www.youtube.com/watch?v=m2oz2aumbi4
Credits:
 
 
 
 
Founding partner: Danny Brooke-Taylor
Tags: Europe
 
 
 
 
 
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18 Feet & Rising: Thortful 'Prosecco princess/Fantastic boom'

Agency: 18 Feet & Rising
Client: Thortful
Date: March 2017
Published: March 2017
Short rationale: 18 Feet & Rising, has launched a new ad campaign for unique greetings card company, thortful, following the agency being awarded the £4m business through a competitive pitch that ended just before Christmas.
Thortful was founded by Powwownow creator Andrew Pearce and wants to change the way that consumers buy cards. An industry first, thortful enables consumers to upload their own handwriting to bespoke, creative and quality cards that are delivered the next day.
In the last quarter alone the company grew 10-fold eating share from the 1 billion greeting cards sold in the UK every year. thortful invested in their first ever advertising campaign, taking their idea straight to TV in a bid to drive high street shoppers online for quality cards created by the largest marketplace of designers, illustrators and photographers.
The advert tackles head on the problem that before thortful, with only limited cards available online, people often struggle to find cards that truly mean something to the person they are sending them to.
 
 
Credits:
 
 
 
 
Executive creative director: Anna Carpen
Creative: Oli O’Neill, Louis Jopling
Producer: Russell Taylor
Assistant producer: Lewis O’Brien
Business director: Andrew Barnard
Account manager: Ella Rybacki
Chief executive and co-founder: Andrew Pearce (Thortful)
Head of marketing: Sarah Pearch (Thortful)
Executive producer: Otis Bell, Jess Bell
Production company producer: Harriett Towler
Editor: Ben Crook
Post producer: Kirsty Oldfield
Colourist: Lewis Crossfield
Flame artist: Taran Spear
Post producer: Olivia Jessop, Jessica Eaton
Sound: Jon Clarke
Media: Daniel Fisk, Benjamin Quiroga
 
Tags: Europe
 
 
 
 
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JDO: Lumene 'Brand Identity'

Agency: JDO
Client: Lumene
Date: March 2017
Finnish beauty brand Lumene has partnered with JDO Brand & Design to re-launch a new series of skincare and cosmetic ranges. These exceptional, natural products feature rare and potent ingredients that are sourced from the depths of the Finnish wilderness and transformed into pure and uncompromising skincare and makeup solutions.
Lumene partnered with JDO to bring the new brand proposition to life, working for twelve months to create a visual world that would leverage the brand’s heritage and provenance, as well as the arctic luminescence at its heart.
Developing a unique visual identity was imperative to stand out in an exceptionally competitive category. The new identity and pack design hero the ‘wheel of light’, a powerful and iconic new equity that was created to cue and connect the brand’s unique and rich Nordic provenance story across all touchpoints. JDO also created the brand’s entire retail experience for flagship, duty free and other channels. Crucially, the wheel of light has become a pivotal storytelling strategy for Lumene that will go on to help the brand convey natural Finnish beauty deeply distilled with luminosity in a consistent way.
The team sought inspiration outside of the beauty category and adopted ‘Nordic Chic and Style’ as the visual anchor for the skincare and makeup ranges. This vision borrows emerging trends from the fashion world, infused with simple Scandinavian and premium category cues to deliver solutions that enhance, not cover up.
Credits:
 
 
 
 
Founder and chairman: Tim Jebb
 
Tags: Europe
 
 
 
 
 
 
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mcgarrybowen: Western Union 'Education for better'

Agency: mcgarrybowen
Client: Western Union
Date: March 2017
As an official sponsor of International Women’s Day 2017, Western Union is launching a powerful campaign, created by mcgarrybowen, that celebrates the role of education in helping girls reach their goals. The campaign will run globally across digital, social media and video on demand platforms.
Used as a hook for the campaign is the fact that over the last few years around 25% of all Western Union customers moved money with the brand to support education.
Western Union believes that moving money for girls’ education in particular is critical to driving gender equality.
mcgarrybowen’s campaign highlights the power of education as the driving force to achieve gender equality – pointing to the fact that education acts as a starting gun in achieving whatever dream a girl may have: Whether it’s to be the first woman on the moon, the first female President of the USA or the first person on Mars.
 
Credits:
 
 
 
 
Executive creative director: Angus Macadam, Paul Jordan
Creative director: Rich Holmes
Creative team: Holly Fallows, Charlotte Watmough
Business director: Louise Lang
Account director: Zara Gregory
Account manager: Henry Carless
Head of strategy: Chris McKibbin
Strategist: Fiona Lenahan
Agency producer: Alessia Small
Director/production company: MJ Delaney at Moxie Pictures
Producer: Barry Heaps
Editor: Ben Jordan at Work Post NYC
Post production: Jam Post
Sound design: String and Tins
DOP: Gerardo Madrazo
Music: Finger Music
Media planning/buying: Mullenlowe MediaHub
 
Tags: Europe
 
 
 
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Mill+, Studio Sixty Billion: IPA UK 'The Ad of Ads'

Agency: Mill+, Studio Sixty Billion
Client: IPA UK
Date: March 2017
To mark the start of the Festival Of British Advertising, the IPA (in association with Mill+ and Studio Sixty Billion) today release The Ad Of Ads - the most iconic commercials of the past 40 years brought together in one glorious, celebratory film.
Credits:
 
Tags: UK, IPA
 
 
 
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Antoni GmbH: Mercedes-Benz 'Grow up'

Agency: Antoni GmbH
Client: Mercedes-Benz
Date: March 2017
 
Published: March 2017
Short rationale: With "Grow up.", Mercedes-Benz is taking a new approach to marketing communications. The most extensive content creation in the history of the brand has been realised for the five models of the compact-car family. With more than 100 moving-image sequences and over 90 lifestyle and product images, stories of a new generation will be told until the end of this year. The campaign focuses on people caught between the coolness of adolescence and the squareness of adulthood who embody the attitude to life of the new compacts. One of the main characters is the US rapper A$AP Rocky. The campaign launches in early March 2017.
"'Grow up.' is much more than a major campaign about model series. It is a further move forward by the brand as a whole towards more modernity, progressivism and dynamism across the entire brand identity of Mercedes-Benz," says Dr. Jens Thiemer, Vice President Marketing Mercedes-Benz Cars, outlining the goal of the campaign. "With 'Grow up.', we are reinterpreting traditional values and attitudes towards Mercedes while showcasing their modern-day interpretation and relevance within generations x and y. Realised in collaboration with our agency antoni, 'Grow up.' is an unconventional campaign, which, in terms of its consistent digital focus and the mechanics of its content, does not immediately come across as advertising." 
Credits:
 
 
 
 
Chief creative officer, founder: Andre Kemper
Executive creative director: Matthias Schmidt, Martin Pross
Creative director: Veit Moeller
Art director: Sol Oh
Writer: Sebastian Lyman
Additional credits: Managing partner: Dr. Tonio Kroger
Executive producer: Mark Rota
Creative director, digital: Thomas Heinz, Veit Moeller
Head of digital design: Nuno Marcelino
Production: Iconoclast Germany GmbH
Managing director: Nils Schwemer, Nicolas Lhermitte
Director: Gustav Johansson
Executive producer: Jan Dressler
Line producer: Tim Augustin, Bjorn Kruger
Director of photography: Niklas Johansson
Music (stories): Universal Music Publishing AB
Score composer: Petter Winnberg, Adam Hagstrand, Petter Tarland
Artists: Petter Winnberg feat. MishCatt
Petter Sebastian feat. El Pero Del Mar
Petter Sebastian feat. Amanda Bergman
Petter Sebastian feat. Kleerup
Music (anthem): Universal Music Publishing AB
Song: Let me try
Production (stills): Iconoclast Germany GmbH
Executive producer: Jan Dressler, Felix Mondino
Photographer: Alicr Moitie
Online/web special: Pixelpark AG
Project manager: Maximilian Burket
Tags: Europe
 
 
 
 
 
 
 
 
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ButterflyCannon: Glemorangie Bacalta 'Packaging design'

Agency: ButterflyCannon
Client: Glemorangie Bacalta
Date: March 2017
Glenmorangie Bacalta, Scots Gaelic for ‘baked’, is the eighth addition to Glenmorangie’s award winning Private Edition range. This unique expression has been extra-matured in rare, former Malmsey Madeira casks. As part of the process of ageing the sweetest and most prized of all Madeira wines, the casks are baked in the warm sun on the island of Madeira; when used for extra-maturation this baked quality is imparted to the spirit within, resulting in a whisky which delivers complex layers of sweetness and flavour.
Taking inspiration from the unique sun-baked nature of the casks and the island they come from, ButterflyCannon used rich shades of yellow, orange and terracotta to create an evocative vignette that would convey all the warmth and colour of a Madeiran sun set. To evoke the complex flavours of the whisky, over this impactful backdrop is overlaid an intricate, interlocking web of graphical motifs; a contemporary re-interpretation of the traditional arts and crafts cues, such as lacework and basket weaving, found on Madeira. Executed in spot varnish and accentuated by a subtle shift in the background gradient, the pattern shimmers as it catches the light, communicating all of the vibrancy and warmth of the whisky contained within.
Credits:
 
 
 
Design director: Ben Cox
Tags: Europe
 
 
 
 
 
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Seymourpowell: Fat Duck 'Like a kid in a sweet shop'

Agency: Seymourpowell
Client: Fat Duck
Date: March 2017
Leading design and innovation company Seymourpowell revealed details behind the breathtaking mechanical sweet shop they've created with Heston Blumenthal for his Fat Duck restaurant in Bray, Berkshire. A stunning combination of British craft and cabinetmaking with cutting edge digital technology and innovation, the sweet shop is a spectacular showpiece to present and serve the final course of the meal, an array of petit fours Heston has named ‘Like a kid in a sweet shop’.
In close collaboration with Heston and his confectionery chefs, Seymourpowell designed and made an exquisitely detailed scale model of a Victorian sweet shop packed with innovative digital technology that stuns and surprises The Fat Duck diners by seemingly coming to life and serving them each a personalised petit four. 
 
Credits:
 
 
 
Chief creative: Ade Caroen
Tags: Europe
 
 
 
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OPX: Invacare 'Style is forever'

Agency: OPX
Client: Invacare
Date: March 2017
Integrated design consultancy OPX has launched a new creative campaign for Invacare, the market leader in mobility scooters. Challenging preconceptions around ageing and what a scooter user ‘should’ be, OPX brings energy and passion to the mobility category with its ‘Style is Forever’ campaign.
OPX was briefed to launch a new generation of two of Invacare’s most well-known scooters, the Orion and Comet, and attract end users direct into dealerships with a make and model in mind, much as they would with a car or motorcycle.
In response, OPX developed ‘Style is Forever’, an inspirational campaign with a bold visual style and confident tone of voice that employs six larger than life characters who embody the positioning. They are drawn from across Europe to resonate with Invacare’s customers in an authentic, yet fun way. From Valentin who looks scary but is really a big softy who loves his Chihuahua Mango, to Betty whose days on the catwalk mean she’s a fashionista with a sharp eye for design.
The characters inspire by showing how the new scooters help them lead rich and full lives; and inform by showing the benefits and attributes of the new scooters through the stories they tell. Like the characters themselves, the visual style has bags of personality and is deliberately retro to stand out from the accepted expectations of the sector.
 
 
Credits:
 
 
 
Client director: Simon Goodall
 
Tags: Europe
 
 
 
 
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Creative Works APAC: featuring Y&R Shanghai, J. Walter Thompson, BMF, Ogilvy and more

March 13, 2017, 6:00 pm
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Welcome to The Drum's APAC Creative Works.

As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.'

We've now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 21 March.

For project information, credits and more hover over the 'i' icon or expand to full screen.

To submit work for future publication, contact Benjamin Cher. For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

Y&R Shanghai: Burger King 'Who will be crowned Burger Queen'

Agency: Y&R Shanghai
Client: Burger King
Date: March 2017
"Who will be crowned Burger Queen?" aims to celebrate International Women's Day - recognising the achievements of all women. The campaign starts with video interviews where women questioned if they could be crowned as "Burger Queen," culminating with the opening of burger boxes to find a mirror topped with a crown and a message "everyone of you is our Burger Queen."
Selected Burger King outlets were also rebranded for International Women's Day, with special surprise burger boxes
Credits:
 
 
 
Executive Creative Director - Ong Kien Hoe
Creative Director - Yangwei 
Associate Creative Director - Ken Wong
Art Director - Cora Yang, Shayne Xiao, Dean Yu, Luna Ding
Executive Creative Director - Ong Kien Hoe
Tags: China, international Women's Day
 
Could you be our Burger Queen?
 
 
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J. Walter Thompson Hong Kong: The Women's Foundation '#MyCareerLine'

Agency: J. Walter Thompson Hong Kong
Client: The Women's Foundation
Date: March 2017
The Women's Foundation Hong Kong wanted to tackle casual sexism in the workplace, by taking on the phrase "Career Line," which refers to a woman's cleavage. J. Walter Thompson Hong Kong said the idea behind the campaign was to raise awareness about casual workplace racism and rethink the term.
The campaign started with a fictional plastic surgery clinic website and online campaign coupled with a pop-up booth promoting services of experience surgeons to enhance a woman's "career line." This culminated in a reveal on International Women's Day, where the website was switched to feature a short film from female icons on what is the story behind their real "career line." The campaign included a social media tool where headshots can be uploaded and superimposed on an image of someone tearing up a "career line" poster to share the message.
Credits:
 
Tags: Hong Kong, international Women's Day
 
JWT Hong Kong and The Women's Foundation tackles the "career line."
 
Career Line
 
 
 
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BMF: UN Women National Committee Australia ''Empower a Woman, Empower a Nation''

Agency: BMF
Client: UN Women National Committee Australia
Date: March 2017
UN Women National Committee Australia wanted to raise awareness and funds about its programs around the world that were empowering women. BMF was commissioned to create a film to encourage people to donate and support UN Women's programs around economic empowerment and leadership opportunities from Pakistan to the Pacific region.
The film calls for people to be 'Empowerment Champions,' to give and support UN Women every month.
Credits:
 
 
 
Creative Director: Jen Speirs
Associate Creative Director: Tim Bishop
 
Tags: Australia, international Women's Day
 
Empower a Woman, Empower a Nation
 
 
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ADK Fortune: Ghadi Detergent '"Is Holi, saare mael dho dalo"'

Agency: ADK Fortune
Client: Ghadi Detergent
Date: March 2017
Ghadi detergent, a brand under the RSPL Conglomerate, has taken on the the issues women face when stepping outside in the time of Holi. The campaign, "Is Holi, saare mael dho dalo?" takes on miscreants who take advantage of  'bura na mano holi hai,' which translates to "don't be offended, it's just holi,"  and touch women without their consent. 
The television commercial highlights this aspect of Holi, urging women not to hold back but stand up to someone who tries to apply colour without her consent. The campaign is also supported by digital, outdoor and print media.
Credits:
 
 
 
ADK Fortune
Executive Creative Director: Akashneel Dasgupta
Creative Director: Manish Kinger
 
Tags: India
 
 
 
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BMF: Aldi ' MiniRoos 'Keep them playing''

Agency: BMF
Client: Aldi
Date: March 2017
Aldi launched its sponsorship of Football Federation Australia's grassroots junior program, MiniRoos with a campaign encompassing TV, outdoor, radio, online, catalogue and Point of Sale.
By capturing the energy of kids' at play where they would find a way to play football, no matter what, Aldi hopes to help grow MiniRoos on and off the field. 
Credits:
 
 
 
Executive Creative Director: Cam Blackley
Creative Director: Alex Derwin
Tags: Australia, aldi
 
 
 
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Ogilvy Melbourne: AAMI ''Not Very Insuarancey''

Agency: Ogilvy Melbourne
Client: AAMI
Date: March 2017
AAMI looks to extend its 'Not Very Insurancey' message with new content, covering insurance plans with a combination of traditional story telling and humour.
With a family stranded in Ship creek to over enthusiastic nans in gold leggings to broken heels at broken hill, the campaign hopes to engage with stories and for Australians to identify with.
Credits:
 
 
 
Executive Creative Director: David Ponce de León
Tags: Australia
 
 
 
 
 
 
 
 
 
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Creative Works: Featuring 180 Amsterdam, Brass, Grey London and more

March 20, 2017, 2:56 am
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Premium: 

Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.

We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 27 March.

For project information, credits and more click on the project to expand to full screen for credits and more.

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Grey Dusseldorf GmbH: Deichmann 'Rock your look'

Agency: Grey Dusseldorf GmbH
Client: Deichmann
Date: March 2017
Emil Nava has joined forces with Wanda and Ellie Goulding to launch her new footwear collection for German high-street brand Deichmann. Once again, Emil has successfully drawn from his music video roots to capture high-energy performance with a bold, fashion sensibility. 
 
Credits:
 
 
 
 
 
 
Creative director: Gisela Kraft
Director: Emil Nava
DOP: Simon Chaudoir
1st assistant director: Ben Gill
Client service director: Mona Elobeid
Agency producer: Benedikt Goerts
Production company: Wanda Germany GmbH
Director’s representation: OB Management
Executive producer: Mandy Kothe
Producer: Matthias Wissmann
Service production company: Wanda London
Executive producer: Abi Bickley
Line producer: Julia Fetterman
Production manager: Rachael Donson
Production assistant: Claire Adcock
Production designer: Mark Connell
Gaffer: Marco Di Gullio
Grip: Daniel Essex
Stylist: Cher Coulter
Hair artist: Louis Byrne
Make up artist: Lucie Wearing
Stills photographer: Louie Banks
Editor: Vid Price
Editing company: The Assembly Rooms (London), Daniel Breheny
Colourist: Simone Grattarola
Grading company: Time Based Arts (London), Chris Aliano
Post production company: Harvest Digital Agriculture (Hamburg)
Post producer: Lena Schulz
Compositing artists: Michael Welz (lead), Andreas Wilcken, Christoph Gemeinholzer
 
Tags: Europe
 
 
 
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Robot Food: Vocation 'Brand design'

Agency: Robot Food
Client: Vocation
Date: March 2017
Vocation and Robot Food collaborate once more to unleash an exciting new craft lager range for discerning beer lovers.
Vocation is a pioneering craft brewery whose bold, distinctive beers enjoy huge success in retailers, bars and restaurants nationwide, and beyond. With their place in the craft beer market firmly established, Vocation asked Robot Food back to design their new craft lager range.
Having positioned, named and created the Vocation brand and original line-up in 2015, Robot Food took the same ‘rebellious and irreverent’ approach for the lager, choosing ‘crisp and fresh’ as their design strategy. Against a clean white background which captures the lager’s fresh flavours, the team added bright neon flashes of spray can paint. These slashes of vibrancy encapsulate the brand’s distinctive character and also differentiate the three inaugural SKUs – Pure Pilsner, Yakima Pilsner and Dirty Pilsner.
The bold designs, colourways and punchy tone of voice work together to express Vocation’s dynamism and self-confidence with delicious clarity, while the Vocation logo takes centre-stage for a louder, prouder brand expression. The new range is a perfect complement to the beer range’s dark, soulful intricacy, and launches in top-tier bars and beer shops and retailers from late March.
Credits:
 
 
 
 
 
 
Senior designer: Mike Johns
Tags: Europe
 
 
 
 
 
 
 
 
 
 
 
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Atomic: Cancer Research UK 'Mother’s Day'

Agency: Atomic
Client: Cancer Research UK
Date: March 2017
Cancer Research UK has launched an emotionally led, user-generated content campaign in the lead up to Mother’s Day. In a climate where trust in UK charities has dropped, this new campaign sets out to directly thank Cancer Research UK’s regular supporters, showing them the impact they have made on people’s lives. This 'survivor generated' campaign features mums that are alive today thanks to pioneering research, which is in part funded by monthly donations like theirs. The campaign highlights that survival rates have risen from 1 in 4 people surviving cancer for 10 years or more to 2 in 4.
Created by Atomic London, ‘Because of You’ thanks the many regular supporters of the charity by celebrating mums who ‘are still being mums right now’ through powerful and uplifting at-home footage taken by friends and family. In a bid to prove to supporters that donations really do make an incredible difference, the charity chose to use real content to strengthen the connection between supporters and those that are directly benefited.
The digitally lead campaign is being rolled out in the lead up to Mother’s Day across pre-roll, social, digital and owned channels. The campaign is also launching in partnership with NetMums, and will form a full website and communications takeover.
 
Credits:
 
 
 
 
 
 
Founding creative partner: Guy Bradbury
Creative director: Matt Gilbert
Senior art director: Dave Tokley
Planning director: Richard Hill
Account director: Sophie Marshall
Agency producer: Charlie China, Sarah Browell
Media company: Mediacom
Editor: James Sheehey
Post production: Big Bouy
Audio post production: Big Bouy
 
Tags: Europe
 
 
 
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Together Design: Eat 17 'Brand design'

Agency: Together Design
Client: Eat 17
Date: March 2017
Independent creative agency Together Design are delighted to share their latest work for the innovative grocery store/restaurant concept Eat 17: branding and packaging for a tasty craft beer brewed in Walthamstow, a stone’s throw away from the Eat 17’s award-winning original store. Since they began working together in 2012, the team at Together Design have carved out a very distinctive brand identity for Eat 17 that celebrates their commitment to local produce and the diverse communities that they serve. Their design for Eat 17’s Session IPA builds on this work.
For the Eat 17 Session IPA, Together Design two people effortlessly enjoying a beer in relaxing surroundings. The idea was to communicate the feeling of ‘sharing good beer with good people’ and reflect the welcoming, relaxed atmosphere that Eat 17 are well known for.
The design uses a bold, graphic colour palette to stand out in the craft beer category and the illustration style has a strong, independent feel that Together Design felt was important to the craft beer customer and the Eat 17 brand. Adapting and developing ideas from the original ‘House of Eat 17’ illustration means that there is strong and consistent identity through both the digital and physical experience of the brand, and when customers tuck in to one of their famous Eat 17 Cheeseburgers or, of course, crack open one of their new and refreshing Session IPAs.
Credits:
 
 
 
 
 
 
Creative director: Katja Thielen
 
Tags: Europe
 
 
 
 
 
 
 
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krow communications: DFS 'DFS spring collection'

Agency: krow communications
Client: DFS
Date: March 2017
Krow has launched a new campaign for the UK’s biggest sofa manufacturer, DFS, which focuses on the testing that all DFS sofas undergo to ensure their high quality.
Krow’s brief was to showcase how seriously DFS take its role in delivering the highest standards in quality sofas to their customers. The work centres on the surprising lengths DFS goes to, to ensure the quality of your sofa.
In this Aardman campaign for DFS, we see lead character Dawn - a Quality Administrator from the DFS workshop in Yorkshire - as she visits an independent sofa-testing site and sees a DFS sofa put through its paces in a series of stringent quality tests. Aardman’s unique approach to animation helps bring to life these rigorous tests in an engaging, charming and entertaining way.
We hear from Dawn, in her own words, as she explains why DFS sofas are built to last, outlining the tests they are all put through.
 
Credits:
 
 
 
 
 
 
Executive creative director: Nick Hastings, Steve Harding Hill
Creative director: Darryl George, Jon Mitchell
Art director: Jon Mitchell, Helen Javes
Copywriter: Darryl George
Business director: Blake Armstrong
Account director: Felicity Pelly
Account manager: Camilla Renny-Smith
Agency producer: Emma Rookledge
Production company: Aardman Animations
Director: Jay Grace
Senior producer: Stephanie Owen
Production manager: Louise Johnson
Production co-ordinator: Hannah Campbell
Storyboard: Rob Richards
Character designer: Krystina Litten
DoP: Jeremy Hogg
Head of model making: Chris Entwhistle
Mini sofa prop makers: Scary Cat Studios
Editor: Ben Craske
Post production: Aardman/The Mill
Sound design: Evolutions & Jungle Studios
Tags: Europe
 
 
 
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McCann London: L’Oreal Paris UK 'French lessons with Helen'

Agency: McCann London
Client: L’Oreal Paris UK
Date: March 2017
L’Oréal Paris (UK) has released its latest campaign by McCann London starring Oscar-winning actress and British icon Dame Helen Mirren. Launching the new Age Perfect Face, Neck & Décolleté skincare, the campaign continues to challenge attitudes towards older women.
Embodying femininity by playfully encouraging the consumer to ‘reveal a little more’, the campaign defies current cultural expectations to cover up after a certain age. In the TV spot Helen questions, “Why should your skincare stop at your face?” and cheekily concludes, “Tone, tighten…unbutton!”.
The campaign launches with content films including ‘French Lessons with Helen’; her unique take on a French lesson where she reminds British women that we’re a lot more ‘au-fait’ with the language than we might think.
 
Credits:
 
 
 
 
 
 
Creative director: Rob Brown
Copywriter: Steph Dunk
Design lead: Andy Tannock
Producer: Anita Osbourne
Managing partner: Lisa Conway
Planning director: David Frymann
Planner: Emily Ellis
Business lead: Alson Webber
Account director: Emma Forsyth
Project director: Louise Hawthornthwaite
Director: Peter Lindbergh @ Working Girl
Tags: Europe
 
 
 
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Rosapark: Decathlon 'The first meter'

Agency: Rosapark
Client: Decathlon
Date: March 2017
To promote the release of the new running shoe model Ekiden Run Active for beginning runners, Kalenji and agency Rosapark created a new international TV campaign. In order to attract the attention of these amateur runners, the brand Kalenji started with a simple, yet poignant outlook, that there’s a reality that routinely plagues novices: the hardest part is getting started.
Running is, above all, a battle with one’s inner self. Because we have a cold, because it’s raining, because we’re tired… endless excuses to not get off the sofa. Ultimately, the most difficult part of running is finding the determination to cross that first hurdle, that distance between ourselves and our shoes. 
Emboldened with this argument, Kalenji wants to build itself as the champion of making running obtainable for everyone, with the idea that the Ekiden Run Activ user should feel empowered, encouraged, and should have that desire that motivates them to start again, to not give up.
The strength behind the film, is portrayed both through the message and the artistic direction envisioned by Rosapark and director Ben Strebel (Sovage), who worked tirelessly to create a run entirely in reverse. This approach, carried out in slow motion, adds an even deeper sense of soul, poesy, and emotion to the film that contrasts the focus on technique and performance that we usually see in the sector. 
Credits:
 
 
 
 
 
 
Co-creator and executive creative director: Gilles Fichteberg, Jean-Francois Sacco
Creative director: Mark Forgan, Jamie Standen
Art director: Julien Saurin
Copywriter: Nicolas Gadesaude
Co-founder: Jean-Patrick Chiquiar
Strategic planner: Alexandre Ribichesu
Account manager: Victor Faubert, Adelaide Destaillats
TV production: Yael Eligoulchvili, Juliette Vignerot Martin
Production: Sovage
Director: Ben Strebel
DOP: Benjamin Todd
Producer: Willy Morence
Sound: Les Kouz
 
Tags: Europe
 
 
 
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Bulletproof: Quorn 'Global brand identity'

Agency: Bulletproof
Client: Quorn
Date: March 2017
Strategic brand and packaging design agency Bulletproof has created a new global brand identity and packaging design for meat-free brand Quorn as part of a £10m relaunch. Bulletproof was appointed to the project in August 2016 by brand owner Quorn Foods.
 
Credits:
 
 
 
 
 
 
Marketing director (Quorn): Peter Harrison
Tags: Europe
 
 
 
 
 
 
 
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R Design: Stoer 'Branding'

Agency: R Design
Client: Stoer
Date: March 2017
London consultancy R Design has teamed up with a leading beauty expert to deliver a complete brand design solution for Stoer skincare, including naming, identity, packaging, website, print and stationery.
Men’s grooming is now a multi-billion pound worldwide industry, with the likes of L’Oreal and Estee Lauder successfully launching masculine ranges in recent years, and several challenger brands also entering the market.
Stoer’s founder, Marianne Morrison, spotted a gap in the market for a brand that balances rugged beauty with high-performance - designed by a beauty expert and tested by men.
Credits:
 
 
 
 
 
 
Creative director: Dave Richmond
Tags: Europe
 
 
 
 
 
 
 
 
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ROTHCO: Irish Defence Forces 'A new dawn'

Agency: ROTHCO
Client: Irish Defence Forces
Date: March 2017
Over the past week the launch of a mystery FPS (First Person Shooter) video game has been piquing the attention of Irish gaming aficionados. Little do the eagerly awaiting gamers know, the origin of ‘A New Dawn’ is not a developer it is in fact the start of a clever recruitment campaign driven by the Irish Defence Forces and created by advertising agency Rothco.
The campaign began with a teaser trailer similar to the type of advertisement people would normally associate with the launch of a major video game. Titled ‘A New Dawn’ the game’s teaser trailer received widespread attention as gaming aficionados attempted to establish its origins.
But the real part of the campaign has been put into action post-launch. Visitors to the custom-built site who are expecting to find a game will instead find out they can play for real. A first-person interactive video will put skill, determination and courage to the test, ultimately determining if gamers have the right stuff to apply for the Defence Forces. 
 
Credits:
 
 
 
 
 
 
Executive creative director: Alan Kelly
Creative director: Jonathan Cullen
Copywriter: Frances O’Rourke
Finished art: Gerry Cole
Account director: Katie Oslizlok
Account manager: Aiofe O’Shea
Strategy: Sarah Walsh
Connection strategy: Catherine Halford Shaw, Emer Fitzgerald
Digital technical director: Daire Lennon
Digital designer: Stephen Flynn
Post production producer: Darach McHugh
Director: Brian O’Malley
Post production picture: Windmill Lane
Post production graphics: Darach McHugh
Producer: Gary Moore, Red Rage
Editor: Philip Cullen
Sound: Mutiny
Web design and development: Rothco
 
Tags: Europe
 
 
 
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Grey London: Sixt 'Drive Smug'

Agency: Grey London
Client: Sixt
Date: March 2017
Published: March 2016
Short rationale: Creative agency Grey London has unveiled the latest execution of its Drive Smug campaign for car rental firm Sixt. Three comic TV spots, which air on TV and online from March, introduce a series of brazenly smug characters delighted – often ostentatiously so – with the economy prices they have paid to rent premium cars.
The spots are timed to coincide with the launch of the new BMW 5 series which will be available exclusively through Sixt during the campaign period. They continue the brand’s Drive Smug positioning, first launched by the agency in 2015. Drive Smug captures that warm, self-satisfied glow you get when you’ve pulled off a little victory. It’s a feeling Sixt wants its customers to experience every time they rent one of their cars – because for the same price other firms will charge to rent you something ordinary, Sixt will rent you something extraordinary.
Credits:
 
 
 
 
 
 
Executive creative director: Vicki Maguire
Creative director: Jay Marlow
Creative: Ben Buswell, Andrew Singleton
Agency producer: Fritha Dickie
Assistant producer: Jessie Gammell
Planning Director: Rachel Walker
Planner: Oliver Pople
Account Team: Bianca Bensemann, James Jarman, Andy Samuels
Production Company: Stink
Director: Linear Dove
Editor: Guy Savin
Producer: Jay Lovelock
DoP: Olivier Cariou
Post production: Gramercy Park Studios
Audio post production: Gramercy Park Studios – Zak Kurtha
Grade: Gramercy Park Studios – Ben Rogers
Tags: Europe
 
 
 
 
 
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Brass: CBBC 'My Life'

Agency: Brass
Client: CBBC
Date: March 2017
Brass has created a series of illustrations and digital animation sequences which are featured throughout the brand new CBBC children’s television program My Dog Ears. Produced as part of the award-winning My Life documentary series, Brass was brought on board to provide illustration and digital animation expertise to bring to life the story of Joe, age 12, who has been made deaf through his battle with cancer.
The CBBC My Life series follows the highs and lows of children across the world, each with a unique story to tell. My Dog Ears focuses on Joe’s story and how cancer has affected his life through hospital appointments and operations. The documentary also follows Joe’s creation of an alter ego “Titanium Man” (a superhero that can hear, and who like Joe, has a titanium leg) and how he is helped by his best friend in the world, a specially trained hearing dog called Travis. The episode aired on Monday March 6.
Brass was appointed by Juggle TV, the production company behind My Dog Ears, to animate selected scenes of Joe’s journey in a sensitive way to appeal to younger audiences. The Brass digital team are also currently working with Juggle TV to create titles and trailers for the Deaf Funny sketch show in collaboration with the British Sign Language Broadcasting Trust; due to be aired on Film 4 and online.
This is not the first time that Brass has produced content with the BBC, having previously developed an online game for the CBBC characters Hacker and Dodge which was shortlisted for both a Webby Award and a Children’s BAFTA. Brass continues to work on animation projects commissioned by the channel.
Credits:
 
 
 
 
 
 
Creative director: Andrew Brown
Animator: Damon Winterburn,
Account director: Amy Cockram
Creative project manager: Claire Thackray
Tags: UK, animation, illustration, digital illustration, Brass, CBBC digital
 
 
 
 
 
 
 
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Droga5: SEAT ' A car race set free'

Agency: Droga5
Client: SEAT
Date: March 2017
Droga5 London’s first work for Seat builds a powerful connection between the brand and the audience through the simple story of a race car, confined to the track.
For years, Seat  have raced and won in competitions such as the World Rally Championships and the World Touring Car Championships with their models. With the new Seat Leon CUPRA 300HP road car (that everyone can buy) sharing 60% of its technology and parts with the Seat Leon CUPRACER Evo 17, we wanted to both celebrate its race car credentials and make a link to the road car that was credible and compelling to our audience.
So to influence the conversation around this new car we flipped the logic. The race car may be the pinnacle of automotive engineering and technology, but it is condemned to drive around the same monotonous loop, day after day, in all weathers, and then spend every night locked up in a garage. In contrast, the new Seat Leon CUPRA 300HP is free to enjoy the exhilaration of the open road. It is a race car set free.
 
Credits:
 
 
Chief creative officer: David Kolbusz
Executive creative director: Rick Dodds, Steve Howell
Art director: Charlene Chandrasekaran, Frazer Price
Copywriter: Dan Morris, Teddy Souter
 
Tags: Europe
 
 
 
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180 Amsterdam: Asics 'Don’t run, fly'

Agency: 180 Amsterdam
Client: Asics
Date: March 2017
Asics has launched its new Flytefoam campaign, celebrating a new innovation in Asics shoes that uses organic fibres for better performance giving runners the perfect combination of lightness and protection. The global campaign created by 180 Amsterdam aims to inspire and educate every runner to get faster. The simple message is with Asics Flytefoam, 'Don't run, fly'. 
With the combination of a technology partner, advertising, retail, events and mobile, the campaign is brought to life with an online film, print, ooh and digital advertising executions that showcase some of Asics athletes including world record breaking sprinter Candace Hill from the US and German triathlete and IronMan World Champion Jan Frodeno in a dramatic demonstration of what speed can feel like and what it means to ‘fly'.
Across major European cities including London, runners will also be able to take part in FlytePath challenges, where long straights in urban running routes are turned into takeoff zones, reflecting the core campaign message.
Credits:
 
 
 
 
 
 
Chief creative officer: Al Moseley
Creative director: Martin Terhart, Adam Noel
Creative: Lachlan Palmer-Hubbard, Chase Kimball
Head of production: Bethany Papenbrock
Film producer: James Southward
Print producer: Mike Winek
Account director: Jim O’Regan
Communications strategy director: Pete Fishman
Planner: Vincent Johnson
Business affairs manager: Pamela Villaflores
Tags: Europe
 
 
 
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Verbatim: UNICEF 'There is Hope'

Agency: Verbatim
Client: UNICEF
Date: March 2017
Award-winning photojournalist Jonathan Torgovnik from Verbatim teamed up with Weber Shandwick London to create a series of compelling short films and photo features for the launch of Unicef's There Is Hope global testimonial campaign, part of the humanitarian organisation’s 70th anniversary celebrations.
Spearheaded by photographer and filmmaker Torgovnik, the campaign features still photography and video testimonials of children and adults from across the world who have benefitted from the essential services and support UNICEF provides. The interviews were shot on consecutive trips out on location in 2016 with UNICEF beneficiaries from El Salvador, Pakistan, Greece, Macedonia, Sierra Leone and Namibia.
Credits:
 
 
 
 
 Photojournalist: Jonathan Torgovnik
Tags: Europe, digital, advertising
 
 
UNICEF at 70 : Shining a smile on hope
 
UNICEF at 70 : Inspiring, getting back up with hope
 
UNICEF at 70 : If you’re alive, something good will happen
 
 
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US Creative Works: Featuring Fallon, Publicis New York, Deutsch & more

March 22, 2017, 4:10 am
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Welcome to The Drum's US Creative Works in partnership with Workfront.

As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'

To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, March 29.

FCB Chicago: Radio Flyer 'Adventure Travel'

Agency: FCB Chicago
Client: Radio Flyer
Date: March 2017
Radio Flyer, maker of wagons, bicycles and tricycles, commemorated its 100th birthday over the weekend with a pop-up "travel agency for kids" in Chicago. Created in partnership with FCB Chicago, the pop-up agency was staffed with agents that helped kids plan their ultimate dream vacation to places like "Dragon Butt Kingdom" and "Flipping Pancake Island." At the agency, agents also helped kids decide which Red Flyer vehicle would be the best to take on their imaginary trip. Kids who attended also received "passports, itineraries and travel essentials" to take with them on their adventure. 
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Chief Creative Officer: Liz Taylor
Global EVP, Content & Creative Development: Todd Tilford
SVP, Creative Director: Myra Nussbaum
Associate Creative Director: Nok Sangdee
Associate Creative Director: Alice Crippa
SVP, Executive Creative Director: Kevin Grady
Designer: Mo Hy
Copywriter: Sue Salvi
Copywriter: Cayne Collier
EVP, Management Director of Integrated Production Services: Kerry Hill
SVP, Director of Production Operations: Julie Regimand
VP, Management Director: Kiska Howell
Account Executive: Katie Hernandez
Senior Producer: Chris Wickman
Senior Art Buyer: Laura Laube
Senior Print Producer: Kathy Jaworsky
Traffic Manager: Jennifer Baur
Production Company: Lord + Thomas
Director: Ben Flaherty
Executive Producer: Josh Greenberg
Executive Producer: Katie Roach
Producer: Brooke Gaston Herstein
Editorial: Lord + Thomas
Editor: Seamus Hehir
Senior Producer: Celena Mossell
Tags: United States, FCB Chicago
 
 
 
 
 
 
 
 
 
 
 
 
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Fallon: Horizon Organic 'We’re all for weird. Just not in food.'

Agency: Fallon
Client: Horizon Organic
Date: March 2017
Horizon Organic, maker of organic milk, cheese and snacks, has released its first-ever promotional spot. Created by Fallon, the 30-second spot shows kids goofing around in outlandish costumes while snacking on Horizon's products. The video, which is running under the tagline "We're all for weird. Just not in food," is part of Horizon's plan to move past product-specific print ads. 
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Chief Creative Officer: Jeff Kling, Fallon
Creative Director: Rick Utzinger, Fallon
Creative Director: Jason Bottenus, Fallon
Copy Writer: Megan Winterhalter, Fallon
Art Director: Steph Hayden, Fallon
Director of Production: Andrew Koningen, Fallon
Group Account Director: Julie Hagemann, Fallon
Account Supervisor: Brittany Travis, Fallon
Account Manager: Jarad Watts, Fallon
Director: Ayse Altinok, Biscuit
Managing Director: Shawn Lacy, Biscuit
Executive Producer: Holly Vega, Biscuit
Producer: Marie Dunaway
Director of Photography: Greg Schmitt
Editor: Paul Martinez, Arcade
Producer: Adam Parker, Arcade
Assistant Editor: Fernando Raigoza, Arcade
Executive Producer: Crissy DeSimone, Arcade
Head of Production: Kirsten Thon-Webb, Arcade
Managing Partner: Damian Stevens, Arcade
Sound Designer/Mixer: Rommel Molina, Beacon Street
Mix Assistant: Vivi Rojas, Beacon Street
Mix Producer: Kate Vadnais, Beacon Street
Colorist: Mark Gethin, MPC
VFX Supervisor and Compositing Lead: Cynthia Lee, MPC
Compositor: Sandra Ross, MPC
VFX EP: Karen Anderson, MPC
Color EP: Meghan Lang, MPC
VFX Producer: Sarah S Laborde, MPC
Color Producer: Rebecca Boorsma, MPC
VFX Coordinator: Alex Ramos, MPC
Tags: United States, fallon
 
 
 
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Terri & Sandy: Phonak Lyric 'Life is On'

Agency: Terri & Sandy
Client: Phonak Lyric
Date: March 2017
NYC agency Terri & Sandy has created a print and online campaign for Phonak Lyric, a brand that makes "100% invisible" hearing aids that can be worn 24/7. According to Terri & Sandy, the campaign leverages "the unique benefit of invisibility" via images of older couples who refuse to let their hearing problems get in the way of having fun. For example, one ad shows a man and woman standing next to a convertible with copy that reads: "My midlife crisis is obvious. My hearing aid is not." 
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
Executive Creative Directors: Terri Meyer, Sandy Greenberg
Creative Director: Jillian Watkins, Scott Rosenblit
Art Director(s): Ariana Ross, Jenna Lowy
Copywriter: Sasha Bleiec
Integrated Account Director: Drew Schwartz
Account Supervisor: Dani Blevins
Account Executive: Pauline Zilch
Assistant Account Executive: Peggy Kanterman
Print Producer: Karen Meenaghan
Photographer: Todd Selby
Executive Producer: Elle Sullivan Wilson
Producer: Camilla Ferenczi
Tags: United States
 
 
 
 
 
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Deutsch: Angel Soft 'Happy National Single Parent's Day'

Agency: Deutsch
Client: Angel Soft
Date: March 2017
Despite the fact that there are millions of single moms and dads raising children across the country, National Single Parent’s Day isn’t a day that’s widely celebrated or even known about. In fact, in Angel Soft’s latest ad, a group of single parents admit that even they’ve never heard of the March 21 holiday.
To try and change that, the Georgia-Pacific toilet paper brand has rolled out a short film that features single parents talking about both the hardships and joys that come along with raising a child alone. At one point, a single dad says that he thinks his son is the “coolest kid ever” even though he’s had to deal with teething, crying and “unexplainable rashes” all on his own while paying for both rent and childcare. One of the single moms in the film discusses how she’s proud of her daughter for doing well in school and staying focused even though there have been times where the two have had to live paycheck to paycheck. 
At the end of the film, which was created by Deutsch, each parent that was interviewed finds out that Angel Soft is rewarding their hard work by giving them a monetary gift to help out with the costs of raising a child. One of the women in the film received a year’s worth of rent, while another was given a free year of preschool for her daughter.
The ad is the latest iteration of the brand’s “Be Soft, Be Strong” campaign, which celebrates unconventional families. The campaign launched in 2015 with a video called “Happy Father’s Day, Mom” that featured real people sharing their stories of being raised by a single mother. Other videos in the campaign have featured an immigrant dad who works three jobs to support his nine children and two grandparents who are raising their imprisoned son’s daughter.
Credits:
 
Tags: United States, Deutsch, Angel Soft
 
 
 
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Publicis New York: CoorDown 'Not Special Needs'

Agency: Publicis New York
Client: CoorDown
Date: March 2017
Ahead of World Down Syndrome Day on March 21, Italian nonprofit CoorDown has released a PSA that humorously explains why the expression “special needs” doesn’t make much sense.
The two-minute PSA, which already has nearly five million views on Facebook, stars “Glee” actress Lauren Potter. In the video, Potter uses humor to illustrate the point that the needs of people with Down syndome aren’t particularly special - for example, they don’t “need” to eat dinosaur eggs or “need” to be woken up by a celebrity every morning.
Called 'Not Special Needs,' the PSA aims to shine a light on the fact that people with Down syndrome have the same needs as everyone. While they may require extra assistance or help, they still strive to have the same opportunities and experiences as everybody else. 
Created by Publicis New York and directed by Wayne McClammy, the PSA will be presented at the 6th World Down Syndrome Day Conference at the United Nations headquarters in New York on March 21.
“The term ‘special needs’ is a euphemistic way to speak about persons with disabilities and their needs,” said Andy Bird, chief creative officer of Publicis New York, in a statement. “The reality is people with Down syndrome do not have different or special needs, although they may sometimes meet those needs in different ways, they have the same needs as all of us… jobs, friends, love and simply the need to be seen and treated equally. We are so proud of this work for our incredible partner CoorDown who does so much great work courageously challenging preconceptions, and we hope our film maybe goes a little way to changing how people view those with Down Syndrome.”
Last year, Saatchi & Saatchi created a PSA for World Down Syndrome Day called “How do you see me?” that starred actress Olivia Wilde.
Credits:
 
 
 
 
 
 
 
 
 
 
 
Chief Creative Officer: Andy Bird
Executive Creative Directors: Luca Pannese, Luca Lorenzini
Copywriter: David Green
Art Director: Jen Wang
Director of Integrated Production Operations: Tim Ayers
Senior Integrated Producer: Jakub Popadiuk
Lead AD Tech Developer: Scott Jones
Interactive Developer: Dara Mao
Art Director: Jen Wang
Group Account Director: Kathryn Harvey
Account Director: Jakub Popadiuk, Shari Letterman
Chief Production Officer: Lisa Bifulco
Agency Producer: Chris Muldoon
Agency Editor: Marc Legana
Production Company: Hungryman Productions
Director: Wayne McClammy
Executive Producer/Managing Partner: Kevin Byrne
Puppet and Puppeteering: Legacy Effects
Editorial Company: Rock Paper Scissors
EP: Rana Martin and Eve Kornblum
Editor: Christjan Jordan
AE: Pieter Viljoen
Producer: Dani DuHadway
VFX/POST: Shed
Color: Billy Hobson
VFX: Paul O'Shea, Miles Essmiller, Phil Man
Puppet and Puppeteering: Legacy Effects
Music Producer: Rachel Rauch
Music, Mix and Sound Design by: Record & Mix: Beacon Street Studios
Composers: Andrew Feltenstein & John Nau
Executive Producer: Leslie DiLullo
Senior Producer: Kate Vadnais
Mixer/Sound Designer: Rommel Molina
Mix Assistant: Vivi Rojas
Tags: United States
 
 
 
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Goodby Silverstein & Partners: Adobe 'The Heist'

Agency: Goodby Silverstein & Partners
Client: Adobe
Date: March 2017
Adobe has released a humorous video called "The Heist" to introduce its new Experience Cloud, which the company says provides businesses with tools that help them "deliver personal and relevant experiences across every channel." In the ad, a group of bank robbers are stopped in their tracks when one of the bank tellers provides them with great customer service. 
Credits:
 
 
 
 
 
 
 
 
 
Co-Chairman, Partner: Rich Silverstein
Creative Director: Will Elliott
Creative Director: Patrick Knowlton
Art Director: Bennett Austin
Copywriter: Dan Berenson
Production
Director of Production: Tod Puckett
Executive Producer: Benton Roman
Account Services
Managing Partner: Brian McPherson
Account Director: Theo Abel
Account Manager: Molly Navalinski
Assistant Account Manager: Lexie Hartnett
Brand and Communication Strategy
Director of Brand Strategy: Bonnie Wan
Brand Strategist: Etienne Ma
Director of Communication Strategy: Christine Chen
Communication Strategy Deputy Director: Dong Kim
Senior Communication Strategist: Victoria Barbatelli
Communication Strategist: Tara Hughes
Jr. Communication Strategists: Catherine Kim, Nicole Bruno
Research & Analytics Director: Cassi Husain
Business Affairs
Business Affairs Manager: Heidi Killeen
Production Company
Company Name: Biscuit Filmworks / Revolver
Director: Steve Rogers
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
UPM: Jay Veal
Head of Production: Rachel Glaub
Head of Production: Mercedes Allen
Director of Photography: Alwin Kuchler
Production Designer: Paul Austerberry
Editorial Company
Company Name: Final Cut LA
Editor: Rick Russell
Assistant Editor: Dillon Stoneburner
EPs: Suzy Ramirez, Eric McCasline
Producer: Barbara Healy
Telecine
Company Name: The Mill NYC
Colorist: Fergus McCall
VFX/Finishing
Executive Producer: Leighton Greer
Senior VFX Producer: Will Unterreiner
Associate Producer: Karina Slater
VFX Supervisor/CD: Tim Davies
2-D Lead Artist: Adam Lambert
2-D Artist: Brett Lopinsky
Music
Company Name: Woodwork Music
Sound Design
Company Name: Lime
Sound Designer: Michael Anastasi
Mix
Company Name: Lime
Mixer: Rohan Young
Tags: United States, adobe, Goodby Silverstein & Partners
 
 
 
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TDA Boulder: FirstBank 'Mannequins'

Agency: TDA Boulder
Client: FirstBank
Date: March 2017
FirstBank, a bank that serves customers in California, Colorado and Arizona, has rolled out a new tagline and campaign. Called "Banking for Good," the new tagline aims to position FirstBank as a bank that treats its customers as individuals who each have different needs and goals. To kick off the campaign, TDA Boulder has created a spot for the bank that features a city full of motionless mannequins. Set to dull elevator music, the spot ends when a voiceover asks, "if this is how your bank sees the world, how do they see you?" The campaign includes TV, digital and out-of-home ads that will be rolling out over the next few weeks. 
Credits:
 
 
 
 
 
 
 
Associate Creative Director, Art Director: Barrett Brynestad
Creative Director, Copywriter: Jeremy Seibold
Executive Creative Director: Jonathan Schoenberg
Executive Creative Director: Thomas Dooley
Producer: Lindsey Ritter
Account Supervisor: Colleen Callaham
Director of Client Services: Christi Tucay Clark
Director of Strategy: Constance DeCherney
Media Director: Samantha Johnson
Production Company: Reset
Director: Vesa Manninen
Executive Producer: Jeff McDougall
Producer: Ahnee Boyce
DOP: Peter Suschitzky
Production Designer: Ninon de Klerk
Editorial: Cosmo Street
Editor: Katz
Assistant Editor: Andrew Corrales
Producer: Chelsea Spensley
VFX: Electric Theatre Collective
VFX Supervisor: Adam Watson
On Set VFX Supervisor: Pete Smith
2D Artists: Adam Watson, Eric Mason, Dave Damant, Gretchen Capatan
CG Artists: Corinne DeOsay
Matte Painter: Mark Sullivan
Executive Producer: Kate Hitchings
Producer: Scott Boyajan
Color Correction: Electric Theatre Collective
Colorist: Jason Wallis
Color Assist: Kaitlyn Battistelli
Audio Mix: Lime Studios
Mixer/Sound Design: Zac Fischer
Producer: Susie Boyajan
Music: Muzak Archives
Tags: United States
 
 
 
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FCB New York: Food & Drug Administration Center for Tobacco Products 'Little Lungs'

Agency: FCB New York
Client: Food & Drug Administration Center for Tobacco Products
Date: March 2017
FCB New York has created a digital campaign for the Food & Drug Administration Center for Tobacco Products to warn teenagers about the dangers of smoking. To bring attention to the fact that smoking causes stunted lung growth, the videos feature a stop-motion character named "Little Lungs" who has trouble doing things like swimming, snowboarding and blowing out birthday candles since he smokes. 
Credits:
 
 
 
 
 
 
 
Chief Creative Officer, EVP: Ari Halper
Executive Creative Director, EVP: Gary Resch
Creative Director: Liem Nguyen
Creative Director: Justin Chen
Art Director: James Meiser
Copywriter: Cecile Robertshaw
Executive Producer: Stacy Flaum
Business Manager: Pamela MacGillivray
Group Management Director, EVP: Jeff Tarakajian
Group Management Director, SVP: Suzanne Santiago
Account Director, VP: Dimas Adiwiyoto
Account Director: Earl Adams
Account Supervisor: Mallika Rao
Account Supervisor: Jared Shell
FCB Strategy: Mark Hall, Strategy Director, VP
Production Company: Hornet
Production Company City: New York
Director: Peter Sluszka
Editing: Hornet
Music: We Are Walker
Tags: United States, FCB
 
 
 
 
 
 
 
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Humanaut: Blowfish 'Toilethead' and 'Octohead'

Agency: Humanaut
Client: Blowfish
Date: March 2017
Tennessee agency Humanaut recently rolled out a new campaign, website and packaging for Blowfish, a hangover pill that claims that its "specific formulation of aspirin, caffeine and effervescence" is the perfect hangover remedy. In an online ad called 'Toilethead,' a woman who literally has a toilet on her head struggles to get through the workday because of her intense hangover. Another ad, dubbed 'Octohead,' features a hungover man who tries to get some work done even though he has an octopus wrapped around his head. Both ads end with the message: "Hangovers are the worst. That's why there's Blowfish. For when you feel like dying, but also have to do stuff." 
Credits:
 
 
 
 
Chief Creative Director: David Littlejohn
Chief Strategy Officer: Andrew Clark
Account Supervisor: Michelle Sturgis
Creative Directors in Residence: Liza Behles, Andy Pearson
Design Director: Stephanie Gelabert
Designer: Guillermo Casanova, Coleson Amon, Bethany Maxfield, Carrie Warren
Illustrator: Bethany Maxfield
Art Director: Greg Dalbey
Production Company: Humanaut Productions
Producer: Tommy Wilson
Animator: Min Liu, Bethany Maxfield
Media: Redwood
Tags: United States
 
 
 
 
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CP+B Boulder: 'The Most Epic Soft Story Ever Told'

Agency: CP+B Boulder
Client:
Date: March 2017
Fruit of the Loom has rolled out a 30-second TV ad to promote its EverSoft Tee, which the brand says is a "tough shirt with a soft side." To prove that even the manliest of men can still wear a soft and comfy t-shirt, the tongue-in-cheek spot - which was created by CP+B - features a man who touts the benefits of the EverSoft tee while doing things like riding a grizzly bear and getting a neck tattoo. 
Credits:
 
 
VP/CHIEF CREATIVE OFFICER: Ralph Watson
CREATIVE DIRECTOR: KT Thayer
SR. ART DIRECTOR: Donny Brunner
SR. COPYWRITER: Ryan Contillo
VP/EXECUTIVE PRODUCER, VIDEO: Ramon Nuñez
MUSIC SUPERVISOR: Andy Hamm
PRODUCTION COMPANY & CITY: Smuggler, LA
EXECUTIVE PRODUCER - PRODUCTION COMPANY: Drew Santisero
DIRECTOR: Benjamin Weinstein
PRODUCER: Jason Manz
EDITORIAL COMPANY & CITY: Plus Productions, Boulder
EDITOR: Kevin Zimmerman
EDITOR: Ryan Simpson
EXECUTIVE PRODUCER (EDITORIAL CO.): Lennon Barnica
VFX COMPANY & CITY: Method Studios, Santa Monica
VFX CREATIVE DIRECTOR: Vernon Wilbert
VFX PRODUCER: Karena Ajamian
MUSIC COMPANY & CITY: KVB Music, New York City
COMPOSER: Anthony Verderosa
AUDIO POST PRODUCTION STUDIO & CITY: Lime Studios
MIX ENGINEER: Matt Miller
MIX ENGINEER ASSIST: Lisa Mermelstein
EXECUTIVE PRODUCER (MIX): Susie Boyajan
EVP/MANAGING DIRECTOR: Danielle Whalen
VP/ACCOUNT DIRECTOR: Kristi Kirkeide Boutiette
CONTENT SUPERVISOR: Madison Morris
CONTENT MANAGER: Tracy Sarli
SOCIAL MEDIA SUPERVISOR: Jillian Hart
ASSOCIATE MEDIA DIRECTOR: Craig McDowell
GROUP STRATEGY DIRECTOR: Ethan Decker
STRATEGIST: Fabiana Brown
SR. BUSINESS AFFAIRS MANAGER: Daphne Papadopulos
SR. PROJECT MANAGER: Courtney Pollard
JR. PROJECT MANAGER: Courtney Jepson
Tags: United States, CP+B
 
 
 
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Creative Works: Featuring The Full Service, Mother London, Robot Food and more

March 27, 2017, 2:15 am
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Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.

We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 3 April.

For project information, credits and more click on the project to expand to full screen for credits submit online via our online form. 

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

BBH London: Virgin Media 'Fibre'

Agency: BBH London
Client: Virgin Media
Date: March 2017
Virgin Media has launched a major new campaign that brings to life the unparalleled entertainment that its customers enjoy through superior, ultrafast connectivity.  
Credits:
 
 
Client name and title: Kerris Bright (Chief Marketing Officer), Lloyd Page (Director of Brand Communications), Ellie Tory-Norman (Head of Advertising and Sponsorship)
BBH Creative Team: Felipe & Lambros
BBH Creative Director: Carl Broadhurst
BBH Strategist: Alana King
BBH Strategy Director: Elle Graham-Dixon
BBH Business Lead: Zoe Verrion
BBH Account Director: Andrew Connolly / Brooke Hannan
BBH Account Manager: Matt Sims / Lauren Thacker / Alice Brooksbank
 
Film Credits
BBH Producer: Georgina Kent
BBH Assistant Producer: Sophie Hughes
Production Company: Rogue
Director: Sam Brown
Executive Producer: Charlie Crompton
Producer: James Howland
DoP: Tom Townsend
Post Production: The Mill
Editor/Editing House: Final Cut
Sound: Factory
 
Print Credits
BBH Producer: Aileen Grebovic / Lauren Daniels / Jasmine Jones
Photographer: Paul Plews
Illustrator: Chris Labrooy
 
Tags: UK, Ad of the Day, creative works
 
 
 
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The Full Service: Samsonite 'The serious traveller'

Agency: The Full Service
Client: Samsonite
Date: March 2017
Creative agency The Full Service, along with photographer and director Rankin, are set to inject some fun into the luggage industry with their new campaign for Samsonite Travel.
A 360° global campaign titled “The Serious Traveller”, the tongue-in-cheek visuals crank up the irony with a series of influencers (from dancers, fashion-bloggers, and DJs to actresses, barbers and entrepreneurs) larking about with their Samsonite product. It establishes the brand as a loyal and trusty ally on the long slog of travel that we all know and love so well.
 
Credits:
 
 
 
 
 
Creative director: Vicky Lawton
Creative: Julia Salotti, Ursula Underhill
Photographer and director: Rankin
Managing director: Maruska Mason
Producer: Emma Turpin
Hair: Nick Irwin
Make up: Marco Antonio
Styling: Anna Hughes-Chamberlin
 
Tags: Europe
 
 
 
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Mother London: moneysupermarket 'Epic Skeletor'

Agency: Mother London
Client: moneysupermarket
Date: March 2017
Following the success of Epic Dance Off and Epic Squads last year, MoneySuperMarket has enlisted the services of iconic Master of the Universe, Skeletor, to demonstrate that even the most eternally disappointed individuals can still feel epic by saving money on their car insurance.
The new ad shows Skeletor, who has moved from Snake Mountain to a suburban cul-desac, startling his cat by waking up with unusual vigour and positive energy, before exploding onto his local High Street to dance the morning away. The voiceover reassures us that he’s simply celebrating feeling epic after saving money on his car insurance.
To the contagious beat of Irene Cara’s Oscar-winning ‘80s feelgood track, Fame!, Skeletor picks up a band of dancing followers on his journey through a typical High Street. Among them is a new schoolboy sidekick who is trusted with the Havoc Staff - usually inseparable from the super villain. True to Skeletor’s sidekicks from the past, he accidentally lets off a bolt of mystic force.
He-Man, Skeletor’s arch-nemesis, who is stocking up on bananas at the local supermarket, looks on in amazement as the epic scene unfolds in front of him on the High Street. He concludes the ad by summoning the Power of Grayskull and declaring “Skeletor, you’re so MoneySuperMarket”. 
 
Credits:
 
 
 
 
 
Director: Fredrik Bond
Production company: Sonny
Producer: Alicia Richards
Production manager: Nicola Dempsey
DOP: Ben Seresin
Editor: Patric Ryan at White House
Post: MPC
Sound: 750 Sound
Music supervisor: We are Theodore
Choreographer: Natricia Bernard
Licensing: Born Licensing
Tags: Europe
 
 
 
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Cheil Ukraine: Samsung Electronics UK 'Teddy Bears'

Agency: Cheil Ukraine
Client: Samsung Electronics UK
Date: March 2017
Cheil Ukraine has created a groundbreaking new cinema commercial for Samsung Electronics to raise awareness of the new AddWash feature on its range of washing machines.
The 60-second film, which runs in cinemas in Ukraine from late March and on YouTube and Facebook in the same country, aims to tell a human story to appeal to people’s emotions.
It brings to life Samsung’s new AddWash feature, which makes it easy to add washing to the machine mid-cycle, in an emotionally engaging way, building personality for the brand. 
Positioning Samsung’s unique AddWash door as a small miracle maker, the film features a young girl, her parents, and a family of toy bears that need constant cleaning.
The film breaks through expectations by showing how Samsung’s AddWash feature allows you to add those small forgotten things during the wash cycle, resulting in a little more appreciation for all the machine can do.
 
Credits:
 
 
 
 
 
Creative director: Vladyslava Denys
Art director: Eugene Ovchar
Copywriter: Pavel Pastushenko, Olexander Korzh
Additional credits: Account director: Olexiy Polishchuk
President: Irina Solovyova
Photographer: Vladimir Tochanenko
Director/production company: Maxim Ksyonda (director), Esse House (production company)
Producer: Vitaliy Sheremetyev
Sound design: Alexey Omelchuk (composer), Dmitriy Snizhko (vocal)
DOP: Elena Chekhovskaya
Media planning/buying: Starcom
Tags: Europe
 
 
 
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101 London: Dole 'Big Bang'

Agency: 101 London
Client: Dole
Date: March 2017
101 has produced new TV, print and digital out of home advertising to support the launch of Dole’s new frozen fruit range.
Dole is launching into the frozen fruit category in direct response to consumer needs and the burgeoning smoothie-making trends. The work is Dole’s first UK advertising campaign and strives to highlight the simplicity, naturalness and convenience of Dole’s products.
For the print and digital OOH work, real fruit was blown-up using dynamite with the explosions captured and being shown behind bold fruit-centric headlines.
In TV we see the epic journey that fruit makes from field to glass – recreating everything from the ‘Big Bang’ to the evolution of life…right through to smoothie ingredients being ready for use. Including, of course, the crucial step that Dole takes to freeze fruit at the peak of its ripeness.
 
 
Credits:
 
 
 
 
 
Executive creative director: Mark Elmwood, Augusto Solo
Creative: Misha Newby
Art director: Gordon Allen
Additional credits: Agency producer: Rachel Bishop, Luke Judlin
Account director: Maurice Pfister
Account manager: Annie Chisholm
Planner: Clare Hutchinson
Production company: Blinkink
Director: Noah Harris
Executive producer: Bart Yates
Producer: Ben Lole
Post production producer: Matt Marsh
Production assistant: Alli Albion
DOP: Toby Howell
Gaffer: Aldo Camilleri
Camera assistant: Ed Tucker, Ahmet Husseyin
Stop frame animator: Gary Cureton, Dan Ojari, Tony Farquhar-Smith
Animation rigger: Tim Warren
VFX supervisor: Duncan Malcolm
Pre-vis and post production: Glassworks
Head of production: Duncan Buxton
Post production producer: Rebecca Wilford
Lead 2D: Duncan Malcolm
2D assistant: Will Evans, Sacha Danjou
Lead 3D: Matthew Fletcher
3D artist: Julian Johnson, Alessandro Vastalegna
Colourist: Daniel De Vue
Music composition: Keaton Henson
Sound: Tony Rapaccioli, Wave Studios
Production company: Another Productions
Print producer: Tanja Adams, Helen Parker
Photographer: Jonathan Knowles
Retoucher: Gareth Pritchard
Head of design: Dave Allen
Designer: Harry Ingrams
Strategist: Clare Hutchinson
Creative producer: Luke Judlin
Tags: Europe
 
 
 
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LOLA MullenLowe: MAGNUM 'The ceremony'

Agency: LOLA MullenLowe
Client: MAGNUM
Date: March 2017
The Ceremony is a beautiful film that illustrates a viewpoint on pleasure, diversity and acceptance. This film also inspires and encourages people to experience more pleasure in life by being true to themselves. The couple featured in the film are inspiring because they are proudly true to themselves, which Magnum believes leads to a more fulfilling life. 
The Ceremony was made by Magnum’s creative agency, LOLA MullenLowe and was shot in Madrid, Spain by Martin Werner for Proppa. The featured track is a cover of Bob Marley’s Is This Love, performed by Corinne Bailey Rae.
 
Credits:
 
 
 
 
 
Chief creative officer: Chacho Puebla
Executive creative director: Pancho Cassis
Global creative director: Tomas Ostiglia
Art director: Lucas Reis, Peter Grant, Panho Chamorro
Copywriter: Tomas Ostiglia, Andre Toledo, Hetu Negri
Additional credits: Global business director: Tom O’Brien
Global account director: Carlos Solchaga
Head of strategic planning: Amaya Coronado
Senior planner: Elena Puerta
Account manager: Marie Lee
Agency producer: Florencia Caputo, Elizabeth Crego
Production house: Proppa&Bacon
Director: Martin Werner
Executive producer: Pablo Martinez
DOP: Nicolaj Bruel
Editor: Filip Malasek, Robota
Wardrobe: Melanie Buchave, Lucia Lopez Spinola
Music supervisor: Jesper Gadeberg
Copyright title(s): Is this love
Artist: Corinne Bailey Rae
Writer: Bob Marley
Post production/colourist: BaconX
Media agency: PHD
Tags: Europe
 
 
 
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TBWA\Manchester: Heide Park 'Be a Ghostbuster'

Agency: TBWA\Manchester
Client: Heide Park
Date: March 2017
Short rationale: This year Heide Park Resort, the largest theme park in Northern Germany, is inviting its guests to answer the call and become a Ghostbuster in its new 5D attraction. TBWA\Manchester has created the campaign to launch this fully immersive and interactive 5D ride where guests get to strap on their very own proton pack and ride the Ecto-X through a ghostriddled warehouse.
The ultimate ghost hunt doesn’t end there. Themed Ghostbusters rooms have also been built in Heide Park Resort’s Adventure Hotel. The campaign features a series of spots that promote the Ghostbusters ride and themed rooms along with content films that showcase the resort’s accommodation and the volume of family rides.
 
Credits:
 
 
 
 
 
Executive creative director: Gary Fawcett, Lisa Nichols
Art director: Gary Hulme
Copywriter: Ben Phillips
Additional credits: Business director: Mark Bostock
Account director: Heather Nickerson
TV producer: Rose Bulow
Director: Niko Tziopanos
Producer: Boris Miller
Production: Millertime
Post production: Flink
Post producer: Andreas Coutsoumbelis
Media agency: Mediacom
 
Tags: Europe
 
 
 
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Robot Food: Good Grain 'Branding'

Agency: Robot Food
Client: Good Grain
Date: March 2017
Good Grain and Robot Food have gone against the grain to create bright new branding that gives healthy breakfast cereals vibrant credibility, by the spoonful.
Recently purchased by specialist cereal manufacturer Brecks, it was time to inject the Good Grain identity with more life and purpose. Brecks asked Robot Food to undertake a full brand reposition. The team embarked on a study of consumer trends, followed by a collaborative brand workshop to establish Good Grain’s positioning, mission and values. After this came new product development workshops to develop a pipeline of launches for the brand. The original SKU of puffed wheat is now joined by new ‘Multi Grains’ and a ‘Plus Cherry’ for launch, with more exciting products to follow.
Next came the design. Drawing from the new brand blueprint, Robot Food developed the strapline ‘Good Grain, Good You’, and created an identity with a challenger brand feel that radiates on front of pack against a vibrant colour palette. Being 100% natural wheat and nothing else, Good Grain makes an ideal basis for a personalised breakfast, so the creative team positioned the cereal as ‘just the start and the rest is up to you’.
Sumptuous serving suggestions are shown on front of pack, including fresh yoghurt, fruit and other delicious ingredients and ‘combs’, with a call-out linking to further ‘grainspiration’ on back of pack under the title ‘5 days, 5 ways’. Encouraging personalisation is just the start of what’s set to take of on Instagram and other social channels.  
Credits:
 
 
 
 
 
Creative director: Simon Forster
Tags: Europe
 
 
 
 
 
 
 
 
 
 
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Publicis Russia: IEFGC (Independent Enthusiasts for Gun Control) 'Support gun control'

Agency: Publicis Russia
Client: IEFGC (Independent Enthusiasts for Gun Control)
Date: March 2017
The unthinkable website webrifle.org was created by a group of enthusiasts to learn if Internet users can kill people online. A social experiment had a goal to understand if people are responsible enough to own guns without any gun control. They simply gave out guns to everyone. After a fast registration process a visitor was given a number in a line and after a queuing could control a robotized rifle with his mouse or arrow keys and shoot by pressing a space button. Activists closed a small city square for a day and brought actors to make it as real as possible. When a person was at the gunpoint an operator enabled a trigger button. If someone pressed it the operator told the person at the gun point to fall. After a few rehearsals they could fall very convincingly.
From the technical side authors of the experiment used a motorized camera head which could be controlled from the site with a special script. Also, to make it even more believable they used blood SFX that was attached to the actor’s bodies using a contrast tracking API. It didn’t work perfectly, but, when you don’t know it’s all staged, you just see blood and don't pay attention to details.
Most of shooter were gun owners. There was also a live chat where experimenters could see people’s reaction. Shooters were shocked since they were thinking they had killed someone for real. Thank God it was staged. Most of them wrote that now they would think twice before taking a gun in their hands.  Out of 254 shooters almost every 27 took the shot. The project turned into a campaign against gun violence.
 
Credits:
 
 
 
 
 
Executive creative director: Anton Zimin
Creative group head: Andrey Yarynich
Art director: German Kapitonov
Copywriter: Nikita Bochharov, Alexandra Zaitseva
Junior copywriter: Anton Fedoseev
 
Tags: Europe
 
 
 
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BETC Shopper: Leroy Merlin 'Life’s adventure'

Agency: BETC Shopper
Client: Leroy Merlin
Date: March 2017
BETC Shopper are proud to release its newest spectacular commercial for home improvement store Leroy Merlin. We’ve put a freaking house on water. Talk about a feat.
The short film shows a house sailing on water to illustrate the phases that a couple goes through when renovating its home.
The poetic ad is brought to life by a rendition of ‘Sailing’, originally sung by Rod Stewart.
The production of this commercial was epic as we had to shoot the scenes three times: first on dry land, another time on a moving set and then finally on water. This grandiose shoot, that took place during seven days in South Africa, was completed using divers, drones and helicopters to capture beautiful images, amazing landscapes and raw emotions.
 
 
Credits:
 
 
 
 
 
Chief creative officer: Stephane Xiberras
Executive creative director: Olivier Apers
Art director: Viken Guzel
Copywriter: Jean-Marie Gateau
Additional credits: Traffic manager: Stephanie Renoir-Mousli, Christine Eon
Strategic planning: Etienne Delaharpe
Music supervisor: Christophe Caurret
Agency producer: David Green
Production company: La Pac
Director: Reynald Gresset
Director of Photography: Matias Boucard
Sound company: Chut On Vous Ecoute
VFX: Eight VFX LA
Editor: Stephane Pereira @ Editors
Grading artist: Bertrand Duval
Flame artists: Bertrand Duval, Alexis Bailla
Motion design: Marie Baillot, Clement Hedouin
Media agency: Havas Media
Tags: Europe
 
 
 
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Y&R Group: JD Williams 'Spring into summer'

Agency: Y&R Group
Client: JD Williams
Date: March 2017
Online fashion store JD Williams ‘Spring into Summer’ new campaign created by Y&R creative duo Pip Bishop and Chris Hodgkiss is directed by Great Gun’s newly signed Sam Faulkner.
The campaign is delivered in two parts: Spring and Summer. The first film to be released presents the JD Williams spring 2017 collection. The second film will be released later in the year.
“Spring” sees various models, including current brand ambassador Lorraine Kelly, jumping into shot in slow motion. Set against three variations of flower wall backdrops, the film brings beauty, style and energy to the brand, setting up for the seasonal change that’s just around the corner. 
 
 
Credits:
 
 
 
 
 
Head of creative: Pip Bishop
Head of art: Chris Hodgkiss
Additional credits: Senior producer: Rachel Amess, Fiona Renfrew
Assistant producer: Megan O’Hagan
Production company: Great Guns
Director: Sam Faulkner
Executive producer: Kate Phillips
Producer: Attilio Gianfrancesco
Edit company: Stitch Editing
Editor: Max Windows
Post production: MPC
Tags: Europe
 
 
 
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BBH London: Refuge 'Grow'

Agency: BBH London
Client: Refuge
Date: March 2017
BBH London has launched a ground-breaking new music video for critically acclaimed singer-songwriter Frances, which seeks to raise awareness of domestic violence and the support available to victims from national domestic violence charity, Refuge.
The campaign launches as new research reveals that two women are killed by their partner or ex-partner every week in England and Wales alone. One in every two young women experience controlling behaviours from a partner – and over a third of young people would not know where to turn to for support.
Made with the support of Globe, Universal Music UK’s Creative & Commercial Partnerships division, the film is a major prevention initiative that enables Refuge, without any media spend, to use an unexpected channel to let young women know they’re not alone. The animated film was created by award-winning animation studio Le Cube and directed by Brazilian director Ralph Karam, through International production firm Not To Scale.
It was released on 20 March as the official music video to France’s single ‘Grow’, which is a moving ballad about supporting a friend. World-Famous Hollywood Animation Director Clay Kaytis worked as a Creative Consultant on the project. Kaytis, who directed The Angry Birds Movie, is a former Head of Animation at Disney who worked on hit films including Frozen and Tangled.
The aim of the music video is to ensure women who experience domestic violence realise they are not alone and that Refuge can support them. The film depicts a woman going about her daily life; except that due to the abuse she is experiencing, she becomes visibly more isolated and alone. One day, she meets a character representing Refuge, who recognises and understands what she is going through and supports her to escape the abuse and rebuild her life. 
 
Credits:
 
 
 
 
 
Deputy executive creative director: Ian Heartfield
Creative director: Jack Smedley, George Hackforth-Jones
Creative team: Joe Seller, Lance Boreham
Additional credits: Business lead: Holly Maguire
Account director: Lauren Thacker
Communications director: Isobel Thomas
Creative consultant: Clay Kaytis
Executive producer: Natalie Paris, George Hackforth-Jones
Producer: Sarah Finnigan-Walsh
Production company: Not to Scale
Director: Ralph Karam – Le Cube
Production company executive producer: Dan O’Rourke, Gustavo Karam, Juan Manuel Freire
Production company producer: Francesca Di Muro, Mechi Serrano, Fernanda Soma
Animation director: Sergio Slepczuk
DOP: Juan Maglione
Post production: Sergio Pickelny, MPC
Music: Frances ‘Grow’
Music sync: TMR Black Sheep Music
Head of music: Ayla Master
Department head of music: Julz Baldwin
Data strategy: Saskia Jones
Tags: Europe
 
 
 
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JDO: The Chapel 'Brand identity'

Agency: JDO
Client: The Chapel
Date: March 2017
JDO Brand & Design has designed a new fragrance collection for high-end and award winning hair salon, The Chapel. JDO previously worked with The Chapel to create its highly successful visual identity. The new collection is inspired by the philosophy that lies at the heart of The Chapel brand – a belief that everyone should take more time to pause, making the most of a moment. The driving force behind this is The Chapel’s founder, Amanda Dicker.
The range comprises three fragrances captured within a range of sublimely scented candles, soothing hand creams and pulse point perfumes. JDO’s brief was to develop and tell the brand’s story on pack and to genuinely disrupt category conventions. The resulting design is intended to be a fusion of styles inspiring curiosity and a moment to pause through crafted details and a quirky elegance.
Credits:
 
 
 
 
 
Design director: Sara Faulkner
Tags: Europe
 
 
 
 
 
 
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St Luke's: Pol Roger 'A duty to delight'

Agency: St Luke's
Client: Pol Roger
Date: March 2017
Pol Roger, one of the most respected Champagne houses, has appointed St Luke’s to their advertising account. Pol Roger held a number of chemistry meetings in 2016 and awarded St Luke’s the account without a pitch. The review was handled directly.  
Work will begin on the account immediately, with St Luke’s creating an integrated campaign, as Pol Roger looks to revitalise their comms and appeal to a younger audience. Pol Roger, the most British of Champagnes, has its history firmly formed within the UK. Pol Roger is one of the few Champagne houses to hold the Royal Warrant, it was the Champagne served at the royal wedding for the Duke and Duchess of Cambridge and has its foundations steeped in British military and sporting history. Being an independent Champagne house, and Winston Churchill’s tipple of choice, Pol Roger has a deep history to share. 
The new strapline, A Duty to Delight, expresses the time and dedication Pol Roger takes in making each bottle of champagne, and references its long association with Britain’s duty-bound military, political and royal classes.    
The campaign will launch the latest 2008 Vintage, marking Winston Churchill’s first order of the Pol Roger cuvée.   
Credits:
 
 
 
 
 
Chief executive officer: Neil Henderson
Additional credits: Business development director: Paul Graham (Pol Roger)
Tags: Europe
 
 
 
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Music: U+I 'Manchester Sprawling'

Agency: Music
Client: U+I
Date: March 2017
Branding and communication Music today announced they are working with property regeneration specialists U+I to brand, promote and communicate the vision for Manchester’s Mayfield site.  U+I’s vision was revealed at MIPIM with a film and presentation created by Music.
Central to the film is a poem, commissioned by Music, entitled ‘Manchester’s Sprawling’ written by David Scott AKA ‘Argh Kid’. The poem is read over film footage from the derelict Mayfield site and images from the City’s past and present.
The film and poem celebrate the city’s innovation, inclusivity and assertiveness, as well as presenting a vision for U+I’s approach to the regeneration of the landmark Mayfield site next to Piccadilly Station.
 
Credits:
 
 
 
 
 
Client services director: Sue Strange
Additional credits: Deputy chief executive: Richard Upton (U+I)
Tags: Europe
 
 
 
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Lucky Generals: Bulmers '100% Irish Cider'

Agency: Lucky Generals
Client: Bulmers
Date: March 2017
C&C’s Bulmers Irish Cider is launching a new campaign to celebrate the fact that the brand is 100% made and sold in the Republic of Ireland.
The "100% Irish Cider" campaign is part of a multi-million investment in the brand. The campaign was created by Lucky Generals and launches on St Patrick’s Day. Made from Irish apples and produced in Clonmel, Co Tipperary, the campaign celebrates the fact that Bulmers is Irish through and through, and does so with a humorous take on statistics.
In the 60 second TV spot, the camera scans the scene in a Dublin house party, full of party-goers. It shows that while the DJ might only have an 8% clue of what all the knobs on his decks actually do and one clubber is 53% worried that she’s left her hair straighteners on whilst an older bloke having an enthusiastic boogie is 99% sure he’s at the wrong party, you can always rely on the fact that Bulmers is "100% Irish Cider".
 
 
 
Credits:
 
 
 
 
 
Media agency: Vizeum
Director: Neil Gorringe
Casting: Ali Coffey Casting
Production company: Moxie Pictures
Production company producer: Doochy Moult
Editing house/editor: Tenthree
Post production: Smoke and Mirrors
Sound design: Sam Ashwell
Audio post production: 750mph
 
Tags: Europe
 
 
 
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Creative Works APAC: featuring TBWA, BBDO, Y&R, SapientRazorfish and more

March 27, 2017, 6:30 pm
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Welcome to The Drum's APAC Creative Works.

As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.'

We've now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 4 April.

For project information, credits and more hover over the 'i' icon or expand to full screen.

To submit work for future publication, contact Benjamin Cher. For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

TBWA\ Singapore: Standard Chartered 'Unlimited Joy'

Agency: TBWA\ Singapore
Client: Standard Chartered
Date: March 2017
For Standard Chartered's new unlimited cashback credit card, TBWA\Singapore created a 45 second film, out-of-home, digital and print campaign.
The campaign highlighted the key differences from other competitor cards through the use of a pinball machine where the pinball saw mechanical dioramas come alive as it journeyed through the machine.
Credits:
 
 
 
Executive Creative Director: Hagan de Villiers
Creative Director:John Sheterline, Warren Quan
Art Director: Alan Choong
Copywriter: Wendy Aw
 
Tags: Singapore, TBWA
 
Standard Chartered's Unlimited Joy
 
 
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Y&R Hong Kong: Dutch Lady 'Build active and happy families together'

Agency: Y&R Hong Kong
Client: Dutch Lady
Date: March 2017
Dutch Lady, a UHT milk brand, taps a local celebrity, Tsui Wing, and his family to encourage parents to put down their smartphones or work and enjoy quality time with their kids to build a happy and active family.
The campaign aims to remind viewers how active and happy family time is valued by children. The video, which shows the parents immersed with their smartphone and work at breakfast, ignore their son's request to head out for a bike ride. The son feels disappointed and recruits his sister's help in attracting their parent's attention, and a bike ride ensues.
Credits:
 
Tags: Hong Kong, Y&R
 
Dutch Lady Hong Kong
 
 
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Ogilvy Sydney: KFC 'The chicken you love, in a bun'

Agency: Ogilvy Sydney
Client: KFC
Date: March 2017
The new campaign for KFC Australia's Stacker Burger has two mates and a creepy cat eyeing the new burger.
In the film, two mates are eating their burgers in their living room when they notice the creepy cat from across the road get closer and closer until it ends up on one of their laps, watching them eat the burger. The campaign also features outdoor posters and digital placements
Credits:
 
 
 
Group Creative Director: Shaun Branagan
Copywriter: Joshua Parmenter
Art Director: Seamus Fagan
Tags: Australia, kfc, Ogilvy
 
KFC's original recipe stacker burger
 
KFC's original recipe stacker burger
 
KFC's original recipe stacker burger
 
KFC's original recipe stacker burger
 
 
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Colenso BBDO: PEDIGREE 'PEDIGREE child replacement programme'

Agency: Colenso BBDO
Client: PEDIGREE
Date: March 2017
PEDIGREE and Colenso BBDO has taken a hilarious blunt approach to pet adoption by creating a campaign that pairs abandoned dogs with abandoned parents.
The PEDIGREE child replacement program aims to connect adoption dogs with parents who find themselves alone after their kids move out. The integrated campaign aims to drive parents to replacethem.co.nz where they can find the perfect canine substitute for their child. Parents who adopt can even send in their child’s old possessions and PEDIGREE® will turn them into new possessions for their dog.
 
Credits:
 
Tags: New Zealand, bbdo
 
PEDIGREE child replacement program
 
PEDIGREE child replacement program
 
PEDIGREE child replacement program
 
 
 
 
 
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SapientRazorfish India: UltraTech Cement '#ColoursOfGrey'

Agency: SapientRazorfish India
Client: UltraTech Cement
Date: March 2017
UltraTech Cement, India's largest cement manufacturer, and SapientRazorfish India, leveraged the sentiment of Indian festival Holi through the eyes of a mason.
The campaign, endorsed a mason as the prime element in the film to embrace the message of happiness, celebration, and getting together to add colour to the lives of anyone who make our dreams beautiful.
Credits:
 
 
 
Senior Creative Director: Dinesh Swamy
Associate Creative Director - Sundeep Keramalu
Tags: India
 
 
 
 
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BBDO Thailand: Thai Health Promotion Foundation 'Speed blinds you'

Agency: BBDO Thailand
Client: Thai Health Promotion Foundation
Date: March 2017
BBDO and the Thai Health Promotion Foundation launched a new road safety campaign, "Speed Blinds You."
The campaign aims to create a public awareness campaign to encourage people to reduce their speed on the road. The campaign uses the Tunnel Vision Theory to explain how peripheral vision loss due to an increase in speed is how accidents can occur. This can be deadly to you, your passengers, incoming traffic and passersby.
Credits:
 
 
 
Chief Creative Officer: Suthisak Sucharittanonta
Deputy Chief Creative Officer: Anuwat Nitipanont
Creative Director: Nattawut Sittiwaraphan
Copywriter: Chayamon Bunnag
Art Director: Prasert Srivarin, Kroekkiat Chanthakitnukul
Tags: Thailand, bbdo
 
 
 
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dot by dot Inc: Daimaru 'Flower Mirror'

Agency: dot by dot Inc
Client: Daimaru
Date: March 2017
Daimaru, the department store in Japan, is celebrating its 300th anniversary with special installation exhibition, titled “Flower Mirror”, to describe an appreciation for past 300 years as well as for the next generation.
A person in front of the display window is reflected in the flower mirror with 3,000 flowers opening and closing. 800 movable motors in the oval-shaped device with a detecting sensor enable to deliver such a unique flower mirror experience to people. This mirror also can “reflect” a various type of shapes, patterns and texts by programing.
 
Credits:
 
Tags: Japan
 
 
 
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The Monkeys: IKEA 'Celebrate the Everyday'

Agency: The Monkeys
Client: IKEA
Date: March 2017
IKEA Australia has released its new Autumn campaign, ‘The Best Day is the Everyday’ to encourage customers into stores this season.
The video clips introduces colourful characters made of IKEA products to challenge viewers to celebrate the happiness to be had everyday and look at the familiar differently.
 
Credits:
 
 
 
Chief Creative Officer: Scott Nowell
Creative Director: Barb Humphries
Senior Copywriters: Tim Pashen & James Harvey
Tags: Australia, ikea
 
 
 
 
 
 
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US Creative Works: Featuring JWT New York, Lapiz, Carmichael Lynch & more

March 29, 2017, 5:00 am
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Welcome to The Drum's US Creative Works in partnership with Workfront.

As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.' 

To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, April 5.

Lapiz: Mexico Tourism Board 'Tequila Cloud'

Agency: Lapiz
Client: Mexico Tourism Board
Date: March 2017
Chicago agency Lapiz recently came up with a unique way to promote Mexico tourism in Germany. Chicago-based Lapiz, which is the Mexican Tourism Board's global creative agency, installed a "tequila cloud" at a Berlin art exhibit during Germany's rainiest month. Using "ultrasonic humidifiers," the agency turned tequila into visible mist to form the cloud. With help from a computer, the cloud would actually rain tequila every time it rained in Berlin (which, according to the agency, was "pretty frequent"). 
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Executive Creative Director: Luciana Cani
Creative Director: Lizette Morazzani
Head of Art: Flavio Pina
Associate Creative Director: Felipe Leite
Sr. Designer: Juan Carlos Montes
Copywriter: Ana Karina Da Silva
Art Director: Freddy Agostini
Editor: Rodrigo Cantalejo
Strategy Director: Felipe Cabrera
Strategist: Jaime Mougan
Executive Producer: Aldo Gagliardi
Producer: Juale Chavez
Account Director: Ernesto Adduci
Account Supervisor: Daniela Barceló
Account Supervisor: Maria Bonet
Assistant Account Executive: Marie Abboud
Collaboration & Process Director: Julie Ptasinski
Production Company: Two Bit Circus
Engineer: Chris Weisbart
Engineer: Robb Godshaw
FILMWORKERS
Executive Producer: Derek Goldsmith
Colorist: Jeff Altman
Videographer: Robin Lockmann
Sound: Earhole Studios
PR Agency: MSL Group
Tags: United States
 
 
 
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Carmichael Lynch : Lorissa's Kitchen 'Snack More, Make Snacks Less'

Agency: Carmichael Lynch
Client: Lorissa's Kitchen
Date: March 2017
Lorissa's Kitchen, a recently launched jerky brand that uses grass-fed beef and no preservatives in its products, has rolled out four TV spots that will run on Food Network, HGTV, Bravo, Travel Channel, Hulu and RealSimple.com. The spots poke a bit of fun at society's current obsession with meal prepping by showing people that a healthy diet doesn't have to involve dozens of small containers or homemade concoctions. Each spot for the "prep-free protein" ends with the tagline "snack more, make snacks less." Created by Carmichael Lynch, the campaign also includes influencer partnerships, social elements and a redesigned website. 
Credits:
 
Tags: United States, Carmichael Lynch
 
 
 
 
 
 
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lg2: Alliance de l’industrie touristique du Québec 'A room with many views'

Agency: lg2
Client: Alliance de l’industrie touristique du Québec
Date: March 2017
It sounds like a dream: instead of dealing with pricey rent-a-cars, flight delays and confusing public transportation systems on your next trip, what if you could be personally transported around your vacation destination via a mobile room for you and your plus one? 
For one lucky couple, that’s exactly what happened to them on their recent trip to Québec. Their experience traveling around the Canadian province was documented and turned into a short film called “A room with many views,” which is the crux of Québec’s tourism alliance’s latest campaign.
Created by lg2, the short doc features Glennis LaRoe and Kip Geddes, two “avid travellers who agreed to come to Québec and take part in a one-of-a-kind adventure,” according to the agency. During their visit, helicopters, trains and boats carried their room throughout Québec, giving the couple the chance to see everything from whales in the St. Lawrence River to the historic Château Frontenac.
The purpose of the campaign, which is targeted towards US, French and Canadian markets, is to illustrate that there’s more to Québec than some people might think. 
“In Québec, our tourist offering is so rich and diverse that you can live a completely different experience each day,” said Sébastien Viau, vice president of Alliance de l’industrie touristique du Québec, in a statement. “It’s precisely this great diversity that sets us apart, and we wanted to capture it in the campaign.” 
The campaign also includes a 360-degree online experience that lets travelers explore the different sights and sounds of Québec.
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Creative Direction: Marc Fortin, Marilou Aubin, Katherine Melançon
Film - Creative: Marie-Eve Leclerc-Dion, Jonathan Lavoie
Interactive Experience - Creative: Alexandre Jourdain, Jean-François Perreault, Marilou Aubin
Strategic Planning: Sabrina Côté
User Experience: Geneviève Monette
Account Services: Audrey Lefebvre, Nicolas Girault, Julia Lemyre-Cossette
Agency Producer: Johanne Pelland, Mélanie Bazinet, Nancy McDonald
Director: Mélanie Charbonneau
Production: Cinélande
Head of Production: Alex Sliman
Editing: Post 430, Mathieu Lebel
Post-Production: Circonflex
Post-Production Coordinator: Isabelle Borduas
Sound Studio/Engineer: Circonflex
Music: Circonflex
Web Production: Julie Doré-Renaud, Mathieu Lavoie, Cédric Givord, François Perreault
Media: Touché!
Tags: United States
 
 
 
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FCB New York: Poland Spring 'Greatness Springs from Here'

Agency: FCB New York
Client: Poland Spring
Date: March 2017
Water bottle brand Poland Spring has rolled out a campaign called "Greatness Springs from Here" that features Edna Mitchell, an 88-year-old volunteer ambulance driver from Maine. Created by FCB New York, the purpose of the campaign is to shine a light on people who "make a positive impact in their local community and have a personal story that defies conventions." Since Poland Spring is exclusively sourced and only available in the Northeast region of the US, the campaign aims to drive home the point that "Poland Spring region residents don’t have to look too far to find greatness."
Credits:
 
Tags: United States, FCB New York
 
 
 
 
 
 
 
 
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Grey New York: Pantene 'Celebrating Strong, Beautiful African American Hair'

Agency: Grey New York
Client: Pantene
Date: March 2017
Pantene is shining a spotlight on African American hair in the latest installment of its "Strong is Beautiful" campaign.
The ad, which stars Lion Babe singer Jillian Hervey alongside other African American women, promotes the brand’s recently launched Gold Series hair care collection. According to Pantene, Gold Series marks the first time that the brand worked with African American PhD scientists, stylists and dermatologists to co-create a hair care collection. The new line, which includes eight different styling and care products, was made for women who have relaxed, natural or transitioning hair. 
In a press release, Pantene acknowledged that it hasn’t always done the best job of embracing African American hair and styles throughout its history.
“Pantene has helped to define ‘Beautiful Hair’ for 40 years through powerful images of strong, healthy hair; however, while diversity and inclusion continue to improve in society, there is still a level of inequality in how African American hair is represented in popular culture and in mainstream hair care advertising,” the brand stated. “Mass brands, like Pantene, have inadvertently been a part of this pervasive hair bias with a history of advertising showcasing a limited representation of African American hair styles and textures and promoting long, shiny, smooth hair as the pinnacle of hair health and beauty. Pantene has set out to change this perception and empower all women to embrace their strong and unique hair, because all strong hair is beautiful hair.”
Other women who have appeared in Pantene’s "Strong is Beautiful" campaign, created by Grey New York, include Ronda Rousey, Priyanka Chopra and Selena Gomez.
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Global Group Creative Director: Joanna Carver
Creative Director, Copy: Thom Hackett
Creative Director, Art: Arturo Macouzet
Art Director: Emily Pracher
EVP, Global Account Director: Emma Armstrong
SVP, Account Director: Courtney Berry
VP, Account Director: Erica Giordano
Senior Account Executive: Colleen Paxton
Assistant Account Executive: Sumner Payne
Global Planning Director: Lindsey Randolph
Strategist: Jhanell Biggs
Strategist: Anna Gerz
VP/Executive Integrated Producer, Townhouse: Judi Nierman
Integrated Producer, Townhouse: Lauren Gordon,
VP Director of Art Integration,Townhouse: Jayne Horowitz
Music Producer, Townhouse: Ben Dorenfeld
Editor, Consulate: Holle Singer
Pantene Hair Stylist: Chuck Amos
Music: 'Gomenasai' by Kelela
Tags: United States, Grey New York
 
 
 
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Leo Burnett Toronto: National Canadian Film Day 'The Woman Who Can’t Lie'

Agency: Leo Burnett Toronto
Client: National Canadian Film Day
Date: March 2017
Canadian actress Sandra Oh is starring in a promo film for National Canadian Film Day in which she plays a woman who is unable to lie.
Aptly titled “The Woman Who Can’t Lie,” Oh plays the role of Esther Parks, a woman who is literally incapable of lying since doctors say “the part of her brain that filters thoughts is missing.” 
Throughout the short film, her inability to lie puts her in some awkward, albeit amusing, situations. At one point, she says to a woman with a gummy smile that she thinks her “lip to gum ratio” is fascinating. Later in the film, she tells a man she’s just slept with that his lovemaking skills are subpar. 
While the majority of the film is just Parks hurling insults at people, her lying deficiency comes in handy at the end when she gives her honest opinion of the films she saw at National Canadian Film Day.
“I saw the films. They’re fantastic,” she says, promising attendees that they won’t be disappointed. 
The film is one of two promos for National Canadian Film Day, which takes place on April 19 this year. A second film, called “The Man Who Was Always Late,” stars Canadian actor Vinay Virmani. In the video, Virmani plays Abe Verma, a man that was “born eleven days late” and couldn’t even manage to make it to his own funeral on time. Despite having a biological clock that’s “permanently jet lagged,” Verma tries his hardest to make a National Canadian Film Day screening – only to be disappointed when he arrives and realizes he’s one day late. 
“Don’t be like Abe,” a voiceover says at the end. “Join us April 19th.” 
Both promo films were created by Leo Burnett Toronto for Reel Canada, the nonprofit that hosts the annual film event. Since 2017 marks Canada’s 150th anniversary, this year’s film day will honor the country by putting on more than 1,500 screenings in schools, theatres and public squares across Canada and in consulates and embassies around the world.
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
CEO/CCO North America: Judy John
GCD/Writer: Steve Persico
GCD/Art Director: Anthony Chelvanathan
Group Account Director: Richard Bernstein
Executive Producer/SVP Director of Production: Franca Piacente
Assistant Producer: Sabrina De Luca
Production Company: Skin + Bones
Executive Producer: Dan Ford
Directors: Don McKellar (The Woman Who Can’t Lie) Atom Egoyan (The Man Who Was Always Late)
Director of Photography: Doug Koch
Line Producer: Marie Walsh
Production Manager: Peter Vanstone
Editing Facility: Rooster Post Production
Editors: Marc Langley (The Woman Who Can’t Lie) Michelle Czukar (The Man Who Was Always Late)
Assistant Editors: Joey Whitelaw (The Woman Who Can’t Lie) Colin Murdock (The Man Who Was Always Late)
Finishing: Fort York VFX
Lead Flame Artist: Andrew Rolfe
Audio House: SNDWRX
Audio Producer: Didier Tovel
Colour: Alter Ego
Colourist: Eric Whipp
Tags: United States
 
 
 
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Red Lion Canada: Toronto Silent Film Festival 'Instagram Puzzle'

Agency: Red Lion Canada
Client: Toronto Silent Film Festival
Date: March 2017
This year, the Toronto Silent Film Festival will focus on playing newly restored movies - in fact, some of them will be shown for the first time in nearly a century. To garner some buzz for both the upcoming festival and this year's theme, Toronto agency Red Lion Canada has created an Instagramcampaign that leverages the app’s recently added “save” feature.
Since restoring a lost film is a bit akin to solving a jigsaw puzzle, the agency decided to create an Instagram game that asks users to piece together different images from old movie posters. Utilizing Instagram’s “save” button, players who go to @TSFF2017_puzzle on the app can start solving the puzzle by saving photos in the order that they think is correct. With only 21 photos to arrange, it might sound like a simple feat, but Red Lion Canada says that there are literally millions of possibilities and only one solution.
The first seven people to send a screenshot of their completed (and correct) puzzle “may be in for a surprise,” according to Red Lion Canada. 
This isn’t the first time that the Toronto Silent Film Festival has used Instagram to promote the event. Last year, Red Lion Canada created a complex “Escape Room” Instagram game for the festival. In 2015, the agency made a “choose your own adventure” experience for the app.
Credits:
 
 
 
 
 
 
 
 
 
 
 
Chief Creative Officer: Matt Litzinger
Associate Creative Director: Pepe Bratanov
Senior Copywriter: Kyle Carpenter
Copywriter: Andrew Parsons
Designer: Christopher McCluskey
Client Service Director: Kaitlin Doherty
Account Supervisor: Amanda McMillan
Account Coordinator: Rebecca Damiani
Producer: Meghan Cassidy
Producer: Alisa Pellizzari
Tags: United States
 
 
 
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JWT New York: Northwell Health 'The Fin'

Agency: JWT New York
Client: Northwell Health
Date: March 2017
JWT New York and Northwell Health recently partnered to create a custom-fitted 3D-printed prosthetic amphibious leg for Dan Lasko, a 33-year-old Afghanistan war veteran who wanted to swim with his kids. In a short documentary, Northwell explains how it developed the leg for Lasko and why an innovations like this has the potential to be life-changing for amputees. 
Credits:
 
 
 
 
 
 
 
 
Chief Creative Officer: Brent Choi
Executive Creative Director: Ben James
Creative Director: Karl Ackermann, Sean Ellman
Creative: Bob Broadfoot, Rob Colucci
Business Director: John Danbeck
Account Director: Javier Bracero
Account Manager: Vincent Falcetano
Account Associate: Charlotte Deavers
Strategist: Marina Pen, Marta LaRock, Chan Ruanglek
Director of Digital: Jennifer Usdan McBride
Director of Technology: Kamran Aslam
Associate Director of Technology: Juan Turcios
Digital producer: Angela O'Neill
Project manager: Christine Fiorentino
Prod Co: J. Walter Thompson New York
Head of production: Anthony Nelson
Head of Music: Paul Greco
Director/Producer: Tom Mishra
Underwater Cinematographer: Ahad Mahmood
Editorial: Yacht Club Films (Henry Hayes, Matt Morgan, Zach Law)
Music: Duotone Audio Group
Audio: Duotone Audio Group
Audio Mastering: Bongiovi DPS Technology
Color: CO3
Media: Metavision Media
Tags: United States
 
 
 
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Cramer-Krasselt: Nikon 'Love Letters'

Agency: Cramer-Krasselt
Client: Nikon
Date: March 2017
Cramer-Krasselt has created an extensive out-of-home campaign for Nikon called "Love Letters from the N Line" in New York City. The campaign features photos of New York that were taken on Nikon cameras overlaid with short love notes to the city - for example, one features a picture of a food truck gyro with text that reads, "Dear NY, I love your white sauce. I'll tell you when to stop. Just don't tell me what it is." The billboards, posters and other displays are currently running throughout the city's N subway line and stations. New Yorkers are encouraged to snap their own photos of the city and post them with the hashtag "#NikonLoveNY" for a chance to be featured on the campaign's dedicated website. 
Credits:
 
Tags: United States, Cramer-Krasselt, nikon
 
 
 
 
 
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Goodby Silverstein & Partners: Stacy's Pita Chips 'Stacy's Stands With You'

Agency: Goodby Silverstein & Partners
Client: Stacy's Pita Chips
Date: March 2017
Earlier this month, Stacy's Pita Chips unveiled limited-edition bags to honor Women's History Month. Created by GS&P, the designs on the bags were inspired by the artwork and signs that women have made throughout history. For every bag ordered, Stacy's pledged a $10 donation to Step Up, a nonprofit that helps young girls graduate from school through mentorship and after-school programs. During an International Women's Day rally at San Francisco City Hall, the pita chip brand handed out some of these limited-edition bags. In a short video, Stacy's captures reactions from the crowd and shares some of the success that the campaign has seen since launching on March 8.
Credits:
 
Tags: United States, Goodby Silverstein & Partners
 
 
 
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Creative Works: Featuring Sid Lee, Adam&EveDDB, Ogilvy Italy & more

April 3, 2017, 1:32 am
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Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.

We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 10 April.

For project information, credits and more click on the project to expand to full screen for credits submit online via our online form. 

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

Adam&EveDDB: John Lewis 'AND/OR'

Agency: Adam&EveDDB
Client: John Lewis
Date: March 2017
John Lewis announces AND/OR, its first in-house denim lifestyle brand. Authentically L.A. crafted denim sits at the heart of the brand and is complimented by an impressive range of versatile womenswear, shoes, accessories and lingerie. Playful and youthful, the label channels ease and effortlessness throughout, comprising pieces that seamlessly slot into any wardrobe.  
Credits:
 
 
 
 
 
Chief creative officer: Richard Brim
Creative team: Selma Ahmed, Genevieve De Rohan Wilner
Additional credits: Chief executive officer: Tammy Einav
Business director: Caroline Grayson
Account manager: Nina Godinho, Tom Peters
Producer: Matt Craigie Atherton, Amy Coomber
Assistant producer: Hayley Carter
Strategy: Martin Beverley
Production company: Stink
Director: Samy Mosher
Executive producer: Tor Fitzwilliams
Producer: Josh Barwick
Cinematographer: Jackson Hunt
Editing company: Final Cut
Editor: Daniel Sherwen
Post production: The Mill
Colourist: James Bamford
Producer: Alex Fitzgerald
Audio post production: Factory Studios
Audio engineer: Jack Hallett
Music supervision: Siren
Music supervisor: Sian Rogers
Music track: Makeba by Jain
Tags: UK
 
 
 
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Ogilvy Italy : Merck Consumer Health 'We100'

Agency: Ogilvy Italy
Client: Merck Consumer Health
Date: March 2017
Have you ever thought “Am I too old for this”?
This is the question at the start of the video “First time, anytime” created by Ogilvy Italy for the launch of WE100, the corporate purpose movement of Merck Consumer Health, a global leader in the development and production of over-the-counter pharmaceuticals and nutraceuticals. Merck Consumer Health aims at helping to prepare the society for a new era of humans living 100 healthy years. Ogilvy Italy is the lead agency and global hub for the brands Neurobion, Pain Relief Franchise, and the WE100 Purpose Movement.
WE100 is a project born out of one simple fact: life expectancy is increasing more and more. For this reason, we must rethink society and our way of life in order to face what is, for all intents and purposes, a new era, the era in which we all live longer. But living longer is not enough. It is also essential that we live better, so that we feel healthy and well, and therefore have a high life quality.
This is why Merck Consumer Health envisions a society where both young and old live healthier as they live longer, hence the launch of WE100 to promote sharing, reciprocity and mutual help between the generations, as this is seen as the only valid response to this epochal change of such great consequences for society. WE100 wants to change the way society thinks about the older generations and supports us all on our journey towards healthy aging.
The video is, in fact, a social experiment. Ogilvy has brought together the young members of the Turin diving team and, while these budding young divers are training, their parents are asked if they would like to learn to dive themselves. Their totally candid replies are decisive: We’re too old for this. 
Credits:
 
 
 
 
 
Chief creative officer: Giuseppe Mastromatteo, Pablo Iabichino
Client creative director: Marco Geranzani, Giordano Curreri, Matteo Pelo
Additional credits: General manager: Alessandro Pierobon
Client service director: Erica Dellago
Account executive: Camilla Fiorentini
Head of planning: Filippo Ferraro
Planner: Luca Tapognani
Choice architect: Emanuela Lovotti
TV producer: Lorena Padovan
Director: Amanda Blue
DOP: Ian Murray
Production house: The Family
Executive producer: Lorenzo Ulivieri
Producer: Tania Dal Pra’
Post producer: Simone Barbella
Junior producer: Francesca Pistorio
Post production: Iggy Post
Editor: Marco Bonini
Colour: Orash Rahnema
Music: Lennert Busch
Tags: Europe
 
 
 
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Sid Lee: Pages Jaunes 'Don’t do it yourself'

Agency: Sid Lee
Client: Pages Jaunes
Date: March 2017
After the success of the interactive music video created with Breakbot, PagesJaunes (Yellow Pages) is back with another offbeat viral campaign to once again put the spotlight on professionals.
This time, PagesJaunes turned to Sid Lee Paris to help them take a stand against the Do It Yourself movement and, with a dash of humor, remind us that nobody does it like a professional. To prove their assertion, the the agency created 3 videos of a whole new genre: Tutorials about how to not do it yourself.
PagesJaunes asked 3 of the most followed French tutorial YouTubers to try something new - create their own satirical tutorials wherein they sit idly by while a PagesJaunes professional gives a demonstration of their know-how - the way it should be done if you want the best results.
Credits:
 
 
 
 
 
Executive creative director: Sylvain Thirache
Creative director: Celine and Clement Mornet Landa
Senior art director: Yoann Plard
Art director: Hugo Demaziere, Sophie Dherbecourt
Additional credits: Managing partner: Johan Delpuech
Deputy general manager: Bruno Lee
Account director: Jean-Baptiste Destabeau
Account manager: Thomas Lec’hvien
Production director: Thomas Laget
Producer: Nicolas Lasjaunias
Digital production director: David Bismut
Digital producer: Clement Cassajus
Production: Grand Crème
Director: Hugo Kerr
Producer: Julia Dutriez
1st assistant: Gilles Langlois
Director of photography: Sebastien Marchaland
Cameraman: Gabriel Dugue
Photographer: Hugo Souchet
Tags: Europe
 
 
 
 
 
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Leo Burnett: Kingfisher 'Start something new '

Agency: Leo Burnett
Client: Kingfisher
Date: March 2017
Kingfisher plc has launched its first international, multi-platform marketing campaign, ‘Start Something New’, to support the home improvement company’s new range of Unique outdoor products.  Based on extensive customer research which included visits to hundreds of customers’ homes, the exclusive products have been designed and created by Kingfisher’s in-house teams to reflect the realities of their customers’ lives.
With heavyweight media support, the campaign is rooted in Kingfisher’s belief that the home is at the heart of people’s lives, with huge emotional significance.  
Credits:
 
 
 
 
 
Chief creative officer: Chaka Sobhani
Art director: Rob Tenconi, Mark Franklin
Copywriter: Rob Tenconi, Mark Franklin
Additional credits: Client services director: Jo Tauscher
Agency producer: Michelle Hickey
Director/production company: Dexter Flecther – Black Label
Producer: Dom Freeman – executive producer, Jules Fennell – producer
Editor: James Rose – Cut & Run
Post production: The Mill
Sound design: Sam Robson – 750mph
DOP: Ed Wild
Tags: UK
 
 
 
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Minima Advertising People: Carpenter Studio 'Branding'

Agency: Minima Advertising People
Client: Carpenter Studio
Date: March 2017
Carpenter Studio creates high quality furniture. Its main characteristics are prefect craftsmanship, ingenious design, and the employment of exquisite materials throughout the production cycle. This is truly noble furniture, perfected to the most minute detail.
Each piece brought to life at Carpenter Studio is unique. This guarantees a precise, craftsman finish, and designs that emphasize functionality and style. They are crafted to serve as the perfect quality complement to an interior and guarantee an unparalleled comfort of everyday use.
Built from the ground up, the communication strategy and visual identity are tasked with assuring the customer that if they are on the market for exceptional furniture, created with unparalleled care for detail, based on ingenious designs – they have found the right place.
The visual identification alludes to the main principles of the creators – the furniture is noble, made in limited production runs, natural and crafted to the finest of details. Hence the catchphrase “The devil’s in the detail” and the logo reminiscent of a wooden cross-section. All the materials designed highlight the precision, thoroughness and handwork that goes into the furniture’s production.
Credits:
 
 
 
 
Creative director: Krzysztof Fabianowski
Tags: Europe
 
 
 
 
 
 
 
 
 
 
 
 
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Adam&EveDDB: Halifax 'Thunderbirds are go'

Agency: Adam&EveDDB
Client: Halifax
Date: March 2017
The latest installment in adam&eveDDB’s campaign for Halifax is go! Starring Thunderbirds’ Lady Penelope and her long-suffering butler, Parker.
Parker visits a Halifax branch with a letter and is amazed to discover he has won the top prize of £500,000 in the Halifax Savers Prize Draw Superdraw.
When asked by a colleague what he’ll spend the money on, Parker thinks hard. Then we see him on a beach, cocktail in hand, whilst his boss Lady Penelope, is back at the mansion ringing the bell for attention with him nowhere to be seen. 
Credits:
 
 
 
 
Chief creative officer: Richard Brim
Group executive creative director: Ben Tollett
Art director: David Mackersey
Copywriter: Jonathan John
Additional credits: TV producer: Catherine Cullen
Chief strategy officer: Davin Golding
Planner: Michelle Gilson, John Blight
Business director: Victoria Day
Account director: Chloe Harding
Account manager: Katie Gough
Account executive: Olivia Adamson
Production company: Outsider
Director: Dom&Nic
Producer: John Madsen
Production manager: Steve Elgar
Production assistant: Tom Benkins
Director of photography: Alex Barber
Thunderbirds consultant: Stephen La Riviere
Century 21 Films ltd puppeteers: Andrew T Smith, Geraldine Donaldson, Richard Gregory, Elliot Pavelin, Tony Chamberlin, Hilton Fitzsimmons
Editing company: Final Cut
Editor: Struan Clay
Producer: Frankie Elster
VFX & design: The Mill
Sound house: 750mph
Sound engineer: Sam Ashwell
Executive producer: Alex Fitzgerald
Producer: Kirsty Ratcliffe
Production assistant: Rosalien van der Bom
Shoot supervisor: Neil Davies, Jonathan Wood
Executive creative director: Neil Davies
2D lead artist: Fergal Hendrick
3D lead artist: Jonathan Wood, Alex Hammond
2D artist: John Thornton, Gavin Marler, Nick Sze, Federico Ghetta, Zoe Cosh, James
MacLachlan, Olivia O’Neil, Jose Caballero, Greg Spencer, Rebecca Clay, Adam
Maynard, George Rockliffe, David Wishart, Richard Payne, Dan Adams, Gary Driver,
Georgina Ford, Richard De Carteret, Sal Wilson
3D artist: Ashley Tilley, Giacomo Cavalletti, Sergio Xisto, Hitesh Patel, Peter Agg, Will
Burdett, Matthew Kavanagh, Jasmine Ghoreishi, Tom Hales, Alberto Lara, Alain Thay,
Adam Droy, Finlay Crowther, Arnau Gilabert, Joshua Barlow, Roberto Costas
Fernandez, Andrew Bartholomew
Matte painting: Rainer Stolle, German Casado, Jiyoung Lee
Art department: Aurelien Ronceray
Colour: The Mill
Colourist: David “Luddy” Ludlam
Colour assist: Thomas Mangham, Brendan Buckingham
Tags: UK
 
 
 
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72andSunny: Bugaboo 'Move Freely'

Agency: 72andSunny
Client: Bugaboo
Date: March 2017
Mobility brand Bugaboo has released its first global brand campaign ‘Move Freely’, created with longtime partner 72andSunny Amsterdam. Bugaboo has been creating innovative strollers for almost 20 years, and the new campaign gives life to the brand’s vision of mobility — a vision that includes other groundbreaking products designed to help people go places.
With Move Freely as a brand platform, Bugaboo turned to 72andSunny to help them bring this vision to life. Bugaboo and the creative agency have been partners for almost 15 years - the brand was one of 72andSunny’s founding clients. 
The global campaign kicked off on 31 March 2017. The hero film will run in select independent cinemas in key markets (US, UK, and ES) and as targeted pre-roll ads on selected video-on-demand programs.    Shot over three days in New York City and Toronto, the film follows the journeys of two urban explorers in parallel as they make their way through the bustling city. The cinematic approach combines the chaos of the cities with a specially-commissioned version of Lee Marvin’s classic Wandrin’ Star, where the Bugaboo products allow the characters to move seamlessly. The film shows how — even amidst the non-stop chaos of a metropolis in full flow — there’s a smoother, freer way to move.  
Credits:
 
 
 
 
Executive creative director: Carlo Cavallone, Stuart Harkness
Creative director: Rey Andrade, Gregg Clampffer
Additional credits: Director of design: Richard Harrington
Senior designer: Christian Lopez
Senior writer: Craig Hanratty
Strategist: Alexandra Matine, Paul Chauvin
Communications strategy director: Michael Roberts
Director of brand management: Tom Griffin
Brand coordinator: Felix Mensing-Goke
Director of production: Stephanie Oakley
Senior film producer: Jennifer Cursio
Senior interactive producer: Matt Marty
Art producer: Nili Zadok
Business affairs manager: Melissa Kincaid
Production company: Somesuch
Director: Bob Harlow
Director of photography: Patrick Meller
Producer: Peter Knowles
Service company: Steam Films (Toronto), All Expanded (NY)
Executive producer: Krista Marshall, Jill Brennan
Line producer: Christopher Scherk (Toronto), Tara Bassam (NY)
Editor: Trim/Thomas Grove Carter (Brand Film), Hecho/Matthew Mullholland (Cutdowns)
Sound designer/mixer: Nick Smith, Stainless Sound
Music company: Apollo
VFX supervisor: Glassworks Amsterdam, Hecho
Colourist: Simon Bourne, Framestore
VFX producer: Jason Bartnett, Anya Kruzmetra
Digital content: Verb Films
Production company: Hecho, Mr Frank
Director: Leonardo Cosme
Director of Photography: Rutger Storm
Producer: Miguel Teixeira
Editor: Hecho, Leonardo Cosme, Sanne van Hecke, Laen Sanchez
Photographer: Sylvia Foz
Retouching: Sylvia Foz, Loupe
Tags: Europe
 
 
 
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Bruketa&Zinic OM: Adris Group 'A book about hope'

Agency: Bruketa&Zinic OM
Client: Adris Group
Date: March 2017
60.1% of Croats think that their country is going in the wrong direction. In 2016 alone, 62.000 young, educated Croats left the country. In the last decade, the country’s population decreased by 5.6%.
The Adris Foundation has supported hundreds of educational and scientific projects in Croatia. 24 of the best Croatian illustrators portrayed those projects for this book. Seeing them gathered inside, you feel HOPE that Croatia has a future. The book’s cover is sensitive to touch. The more it is used,
The more Hope there is (the word “nada” on the book’s covers means “hope” in Croatian).
The book was presented and distributed during the Adris Foundation anniversary ceremony in the Croatian Academy of Science and Arts.
Credits:
 
 
 
 
Creative director: Davor Bruketa
Additional credits: Editor in chief: Predang Grubic
Executive editor: Kristina Milijavac
Editor: Bozo Skoko
Account director: Masa Ivanov
Head of illustration: Miran Tomicic
Head of pre-press/DTP: Radovan Radicevic
Account executive: Zrinka Podar
Production manager: Vesna Durasin
Pre-press/DTP operator: Danko Durasin
Video editor: Ivan Pavicic
Illustrator: Iva Curic, Nebojsa Cvetkovic, Ana Zaja Petrak, Danijel Srdarev, Luka Juras, Davor Sunk, Hana Tintor, Anita Celic – Cella Klarxy, Klaexy, Vedran Klemens, Filip Peraic, Alen Lipus, Tomislav Torjanac, Imelda Ramovic (Mireldy Design studio), Tea Jurisic, Srdana Modrinic – BooBoo, Helena Janecic, Igor Taritas, Slaven Kosanovic – Lunar, Tomislav Sestak, Dominik Vukovic, Tonka Lujanac, Vendi Vernic, Davor Rukovanjski
Data researchers: Lidija Gedike, Marica Kozarec
Covers technical solution: Miha Karoly
Print: Cerovski Print Boutique
Tags: Europe
 
 
 
 
 
 
 
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Robot Food: Honey Monster Puffs 'Rebrand'

Agency: Robot Food
Client: Honey Monster Puffs
Date: March 2017
Leading cereal manufacturing experts, Brecks, recently acquired the Honey Monster brand. A well-loved family staple for decades, Honey Monster Puffs commands enormous consumer affection and recognition, but had lost a little relevance. After reducing the sugar content down from ‘red’ to ‘amber’, the next step was a full repositioning and rebrand. Brecks chose Robot Food based on their reputation for rejuvenating classic British brands. The aim was to spark consumer reappraisal, and modernise Honey Monster Puffs.
Working to the new brand blueprint, the team’s design strategy aims to throw consumers off their autopilot while retaining key brand equities – including the new-look Honey Monster, who proudly takes center-stage on packs. Moving him on from his old suited character, Robot Food created a flat, clean graphic Honey Monster for a friendlier, contemporary effect.
The new pack hierarchy is cleaner and clearer, and the prouder, bolder brand marque replaces the previous brash red logo with a tastier, more considered yellow and white colourway. The fun, straight talking tone of voice is accessibly witty with transparent pack claims – a refreshing contrast to some cereal brands’ tendency to over-claim on health and under-claim on sugar content.
Credits:
 
 
 
 
Creative director: Simon Forster 
Tags: UK
 
 
 
 
 
 
 
 
 
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Creative Health: Activa Healthcare 'Rebrand and launch'

Agency: Creative Health
Client: Activa Healthcare
Date: March 2017
Activa is now a fully-fledged part of Lohmann & Rauscher under the new name, L&R. Healthcare marketing agency, Create Health, supported the rebrand and transition which launched externally this month. Whilst the logo and brand colours will be new, the relationship between L&R and Activa isn’t. Activa has been a part of the L&R network for the past 8 years but decided to wait until now to transition the two companies into one.
L&R sought the help of Create Health to ensure the brand transition was successful and clearly communicated to internal and external audiences. The healthcare marketing agency took a bottom up approach to ensure they communicated the rebrand story from a place of knowledge. Once they had a solid understanding of both internal and external audiences, the team devised a campaign inspired by origami.
The campaign worked on two levels; welcoming internal audiences ‘into the fold’ and showing external audiences that Activa are ‘transforming’ into L&R. A suite of rebrand collateral was produced following the campaign origami theme, including: an animation, emails, brochures and merchandise. 
Credits:
 
 
 
 
Creative director: Phil Blackmore
Copywriter: Rebecca Wass
Additional credits: Marketing director: Jane Fox
Client services director: Sam Fenwick-Smith
Senior account manager: Anna Joseph
Planning director: Jenny Baddeley
Technical director: Chris Baines
Designer: Ben Hall, Jasmine Matthews
Video production: Happy Hour Productions
Tags: UK
 
 
 
 
 
 
 
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TBWA\Manchester: Thorpe Park 'Alone in the dark'

Agency: TBWA\Manchester
Client: Thorpe Park
Date: March 2017
This year, Thorpe Park Resort, is launching a new terrifying destination for Derren Brown’s Ghost Train: Rise of the Demon, which will be deeper, darker and more intense.
The ride is the only experience in the world of its kind, encompassing state of the art VR technology, thrilling physical effects and intense live action.
TBWA\Manchester has created a campaign that captures both the physical and emotional effects riders will experience as Derren Brown’s master plan unfolds around them.
Credits:
 
 
 
 
Executive creative director: Gary Fawcett, Lisa Nichols
Art director: Rhys Hughes
Copywriter: Ciaran Watkins
Additional credits: Business director: Mark Bostock
TV producer: Lou Vasey / Nigel Foster
Director: Toby Meakins
Producer: James Jeffreys
Production: MTP
Post production: Hoxton Redsox
Media agency: Mediacom
Tags: UK
 
 
 
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US Creative Works: Featuring BBH New York, 72andSunny, VB&P and more

April 5, 2017, 6:00 am
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Welcome to The Drum's US Creative Works in partnership with Workfront.

As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.' 

To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, April 12. 

Pereira & O'Dell: Realtor.com 'The not-yous'

Agency: Pereira & O'Dell
Client: Realtor.com
Date: April 2017
Elizabeth Banks has been bringing her high-strung, quick-witted sense of humor to Realtor.com's campaigns for the past three years, and the site’s latest effort is no different: in a series of spots, the actress explains to new homeowners that the hordes of strangers following them around are simply “not-yous,” or people who failed to land their dream home because they didn’t use Realtor.com.
Six TV spots mark the launch of the brand’s latest campaign, ‘Own Home,’ which will also include a digital video series and social integrations. The campaign follows last year’s ‘Dream Home. Find Home. Own Home’ effort, which included quirky spots that featured Banks invading the dreams of prospective homebuyers.
The brand’s latest campaign is kicking off with a 60-second TV spot called ‘The not-yous’ that will air on channels including CBS, HGTV, Bravo and TBS. In the commercial, a man clad in jeans and a jean jacket is seen walking down a city street with a cup of coffee. Throughout the spot, the man becomes increasingly confused when he realizes that dozens of similarly dressed men - who are also holding coffee - are following him as he makes his way to his newly-purchased home. When he finally arrives at his new house, Banks greets him at the door before commenting on the many “not-yous” she sees standing outside. The ad ends with the message, “Find your dream home before not-you finds it.”
Other spots in the campaign, which was created by Pereira & O'Dell New York, feature the 30 Rock star explaining to new homeowners why they’re being followed around by “not-yous.” In one, Banks irritates an elevator full of women when she loudly whispers to her friend that they’re all just a bunch of “not-yous,” or people that wanted the condo that her friend was able to snag by using Realtor.com.
Andrew Strickman, head of creative at Realtor.com, said that the core insight behind this campaign is that “there are many people out there with the same imagined dream home as you, and you need the advantage of Realtor.com to actually find and own your dream home.”
“We want the concept of the not-yous to enter the cultural lexicon… because even when we talk about the not-yous related to homebuying, they are relevant in all walks of life,” he said, which could explain why the term “not-you” was not-so-coincidentally added to Urban Dictionary last month.
Strickman said that the brand’s campaigns over the last few years have largely focused on increasing overall awareness of the site and driving audience growth, but with its latest effort, the site is hoping to take things one step further by encouraging potential homebuyers to think of Realtor.com first when they begin their search. According to Strickman, traffic to realtor.com has increased more than 50% since the brand started working with Banks in early 2015.
“We now are focused on broadening our reach to compel consumers to think of Realtor.com first when they want to dream about, find or own a new home,” he said. “Strengthening that top-of-mind awareness, while increasing other funnel metrics are core to our objectives, and bringing Realtor.com further into the cultural zeitgeist will occur as more people hear about and latch on to the not-you concept.”
Since Realtor.com bills itself as “the most comprehensive source of for-sale real estate listings, updated every 15 minutes," executive creative director of Pereira & O’Dell Dave Arnold said that the agency wanted to create a campaign that would relay these brand attributes in a memorable way.
“The teams this year had a lot of great ideas that answered our brief to give meaning and reason to Realtor.com's core differentiator of more homes updated more often. But one idea this year really stood out - the idea that someone who isn't you also wants the home you want,” he said. “And since fear of missing out on your dream home is real, the idea of introducing a not-you was immediately funny when we explained it to people. We didn't need scripts for people to get it. All we had to say was ‘find your dream home before not-you finds it.'"
Credits:
 
Tags: United States, Pereira & O'Dell
 
 
 
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TBWA\Media Arts Lab: Apple 'Live Bright'

Agency: TBWA\Media Arts Lab
Client: Apple
Date: April 2017
Apple has released a colorful, vibrant spot for its Apple Watch 2 Series that’s centered around all of the different ways people can use the technology to live more active lifestyles.
Called ‘Live Bright,’ the upbeat ad features the Beyoncé song “Freedom" featuring Kendrick Lamar and has a similar feel to the ‘Go Time’ ad that Apple released last fall to launch Series 2. 
The spot opens with a woman sitting at an office desk who has just received a message on her Apple Watch that says “Time to stand!” Once she stands up, her movement kicks off a series of playful sequences that show people doing things like backpacking, playing basketball, running and jumping rope. 
The ad is particularly focused on showcasing the Apple Watch’s waterproof capabilities, with a good number of the scenes dedicated to showing people using the watch while they swim, play with water balloons and watch fireworks while in the ocean.
According to Apple’s agency Media Arts Lab, the goal of the spot is to bring “a renewed sense of energy to inspire your active lifestyle this Spring.”
“Whether it is nudging you to stand up and walk away from your desk, challenging you to be a little more active throughout the day, pushing you through a difficult work out or reminding you to breathe and relax, the Apple Watch Series 2 helps you stay active and live a healthy life,” the agency said in a statement.
Credits:
 
Tags: United States, Apple
 
 
 
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Droga5: Quilted Northern 'uSit – World’s first biometric bathroom device'

Agency: Droga5
Client: Quilted Northern
Date: April 2017
Society has become so obsessed with wearables that even dogs now have their own personal activity tracking collars. To poke a little bit of fun at our fixation with tracking everything from steps to REM cycles, toilet paper brand Quilted Northern has created a bathroom visit tracker called uSit for April Fool’s Day.
Created by Droga5, the uSit belt purportedly collects bathroom data like frequency, duration and exertion levels. According to Quilted Northern, the tracker also lets users share progress on social media as well as challenge family and friends. 
The device also “rewards” users with colorful badges when they meet their daily goals, and there’s even a feature called “Go Coach” that serves to motivate users during their tougher toilet sessions.
In a fake promotional video, the brand explains how uSit, the “world’s first biometric bathroom tracker,” can be incorporated into a person’s everyday life. (There’s even a uSit mini available for babies). 
This isn’t the first time that the Georgia-Pacific brand has played a prank on April Fool’s Day. Last year, the brand rolled out a line of artisanal toilet paper called ‘Rustic Weave.’ In a promo video for the “tree-to-toilet” product, hipsters are seen making “hand pulped, hand perforated toilet paper.”
Credits:
 
Tags: United States, droga5
 
 
 
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BBDO Toronto: Snickers 'Hunger Vision'

Agency: BBDO Toronto
Client: Snickers
Date: April 2017
Snickers’ latest riff on its ongoing ‘You’re Not You when You’re Hungry’ campaign features a basketball fan whose hunger has made him delusional enough to think that his pudgy friend looks like six-foot-three Toronto Raptors point guard Cory Joseph. 
Created by BBDO Toronto, the ad stars Joseph himself as he helps the man snap back to reality by handing him a Snickers bar. Once the man takes a bite of the Snickers, he realizes that his friend actually looks nothing like Joseph.
The Canadian installment of ‘You’re Not You When You’re Hungry’ is part of a larger partnership between Snickers and the MLSE-owned Toronto Raptors. Last year, the Mars-owned brand was named the official chocolate of the Toronto Raptors. 
The ad, which will run during games on broadcast and online, marks the first time that an original, English-speaking television spot for the brand was developed in Canada. The ad was directed by director duo Ben/Dave of Toronto-based Partners Films.
Credits:
 
 
 
 
 
 
 
 
 
 
 
SVP, Executive Creative Directors: Todd Mackie, Denise Rossetto
Senior Copywriter: Matt Hubbard
Senior Art Director: Mike Schonberger
Agency Producer: Beatrice Bodogh
Account Director: Rachel Selwood
Production Company: Partners Film
Directors: Ben/Dave
DOP: Mikhail Petrenko
Executive Producer: Gigi Realini
Producer: Kellyann Murphy
Editing: Saints
Editor: Robin Haman
Transfer: Alter Ego
Online Editor: Eric Perrella
Music: Ricochet Audio
Audio Production Manager: Mike Rosnick
Tags: Canada, snickers, bbdo
 
 
 
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FCB Canada: Bank of Montreal 'Weightless'

Agency: FCB Canada
Client: Bank of Montreal
Date: April 2017
Paralympic wheelchair racer Josh Cassidy is seen floating in a simulated zero-gravity chamber in Bank of Montreal’s (BMO) latest ad.
The television ad, created by FCB Canada, is part of the BMO’s yearlong “Wish it Forward” campaign, which was unveiled earlier this year to mark the the bank’s 200th birthday. To celebrate its bicentennial, BMO is encouraging people to submit their wishes online or by visiting one of the interactive fountains it created for a chance to have their wish granted. 
In the ad starring Cassidy, his wife has wished that he could fly, which is why he’s seen floating in and spinning around a zero-gravity chamber. While he floats, she tearfully watches him via a video stream so she can see her wish come true. 
“We asked FCB to help us encourage people to participate in our anniversary by making a wish for someone they love, or their community” said Connie Stefankiewicz, chief marketing officer of BMO, in a statement. “When they presented the concept for Weightless as an expression of the feeling we're trying to create, it moved us. We loved how deeply personal and human it was and how it will inspire people to dream big when they make a wish.”
“BMO’s bicentennial is the perfect moment in time to bring BMO’s brand purpose to life. After all, what’s more human than wanting to make wishes come true for others,” added Nancy Crimi-Lamanna, chief creative officer at FCB Toronto. “In this spot, we tell the love story of a couple and the transformative power of wishing for something greater than yourself.”
According to BMO, more than 18,000 wishes have been tossed into the bank’s “digital fountain” to date.
Credits:
 
 
 
 
 
 
 
 
 
 
CEO: Tyler Turnbull
Chief Strategy Officer: Shelley Brown
Chief Creative Officer: Nancy Crimi-Lamanna
Chief Creative Officer: Jeff Hilts
Group Creative Director: Jeremiah McNama
Group Creative Director: Andrew MacPhee
Sr. Copywriter: Nimy Leshinski
Art Director: Gira Moin
Producer: Tess Waisglass
FR Producer: Anick Rozon
VP, Group Account Director: Tracy Little
Account Director: Ravi Singh
Account Supervisor: Allison Lochhead
FR Account Supervisor: Alexandra Candet
Account Executive: Rameez Al Aghbar
Production Company: Untitled Films
Executive Producers: Lexy Kavluk, Peter Davis
Director: Phil Brown
Director of photography: Chris Mably
Line Producer: Trudy Turner
Editorial: Saints
Editor: Griff Henderson
Post Production Online: Alter Ego
Music and Sound Design: Apollo
Song: “What If”
English singer: Michael Mooney
French singer: Baptiste
Lyrics + Music: Annie-Claude Navert for Apollo Studios
Casting: Powerhouse
Tags: Canada, FCB
 
 
 
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72andSunny: Carl's Jr. 'Carl Hardee Sr. Returns'

Agency: 72andSunny
Client: Carl's Jr.
Date: April 2017
It looks like burger chains Carl’s Jr. and Hardee’s have finally grown up. After years of airing ads that featured nearly nude models and other scantily clad women, the sibling fast-food joints have rolled out a massive rebrand campaign in hopes of convincing consumers that they care more about food than boobs. 
The crux of the campaign is a cheeky three-minute film that stars Carl Hardee Sr., the fictional founder of Carl’s Jr. and Hardee’s. Played by Nashville star Charles Esten, Hardee Sr. is appalled when he finds out that his son and successor Carl Junior, played by improv comedian Drew Tarver, has made a joke of the family business by letting it become notorious for its racy (and highly criticized) ads. 
After busting through the doors of Carl’s Jr. and Hardee’s headquarters, Hardee Sr. demands that a scandalous picture of model Charlotte McKinney be taken down and replaced with a photo of a burger. As a crew of movers begins to remodel the place, employees gather around Hardee Sr. to hear him explain his plans to bring the CKE Restaurants-owned company back to its roots. In a flashback sequence, he explains that Carl’s Jr. and Hardee’s restaurants have helped pioneer things like the charbroiler and the drive-thru throughout their history.
The campaign, which is running under the new tagline “Pioneers of the Great American Burger,” aims to shine a light on the quality of the brand’s food, like its grass-fed beef and made-from-scratch biscuits. In a 30-second film, the brand also reveals that it is adding all-natural chicken with “no antibiotics ever” to its menu. 
“The best stories have a storyteller,” said Jason Norcross, 72andSunny partner and executive creative director, in a statement. “Creating both Carl Hardee Sr. and Carl Hardee Jr. gives us a fresh way to talk about the food, while helping the brand get credit for all the pioneering it does in the industry. People care about what’s in their food more than ever, and this campaign was all about getting back to talking about what makes Carl’s Jr. and Hardee’s stand out against its competition -- its history of innovation and the story behinds its quality products. We're really proud of our partnership with CKE, and it's exciting to work with a brand that's brave and collaborative. This is just the beginning and we're excited for what's to come.” 
Aside from broadcast, online and social media films, 72andSunny also redesigned the fast food chain’s packaging, in-store menus, employee uniforms and company logos.
Credits:
 
 
 
 
 
 
 
 
 
Founder, Creative Co-Chair: John Boiler
Executive Creative Director: Jason Norcross
Group Creative Director: Josh Fell
Sr. Designer: Jon Hall
Writer: Drew Burton
Designer: Daran Brossard
Creative Director: Mark Maziarz
Creative Director: Helena Skonieczny
Writer: Alex Schaeffer
Designer: Abbas Deidehban
Jr. Writer: Corey O’Brien
Jr. Designer: Max Matesen
Group Strategy Director: Scott Jensen
Strategy Director: Michael Lewis
Strategist: Luis Jasso
Jr. Strategist: Marquis Mahoney
Group Brand Director: Alexis Coller
Brand Director: Michal David
Sr. Brand Manager: Ali Arnold
Brand Manager: Ryan Rodriguez
Brand Coordinator: Makenna Magarity
Brand Coordinator: Lindsay Foregger
Business Affairs Director: Amy Jacobsen
Sr. Business Affairs Manager: Jennifer Jahinian
Business Affairs Coordinator: Joseph Pereira
Executive Film Producer: Molly McFarland
Sr. Film Producer: Brooke Horne
Jr. Film Producer: Nani Weinberg
Jr. Film Producer: Skyler Courter
Film Production Coordinator: Ian Donnelly
Production Company: Hungry Man
Director: Wayne McClammy
EP: Mino Jarjoura
Producer: Dave Bernstein
DP: Matthew Libatique
Editorial: Rock Paper Scissors
Editor: Christjan Jordan
Producer: Dani DuHadway
VFX: JAMM
Color: Shed
Music: Beacon Street
Sound Design/Mix: HECHO EN 72
Production Company: HECHO EN 72
Tags: United States, 72andSunny, carl's jr.
 
 
 
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BBH New York: Seamless 'Melting Pot'

Agency: BBH New York
Client: Seamless
Date: April 2017
New York City has some of the best food in the world (after all, it is the birthplace of delicacies like the cronut and the ramen burger). In Seamless’s latest spot, the food delivery service celebrates the many diverse restaurants that dot the city’s five boroughs, all while encouraging foodies to skip the long waits and order in instead.
Credits:
 
 
Daniel Bonder, Creative Director, BBH
Dave Brown, Creative Director, BBH
John Patroulis, Creative Chairman, BBH
Taylor Marsh, Creative, BBH
Diego Fonseca, Creative, BBH
Casey Schweikert, Creative, BBH
Liz Loudy, Creative, BBH
Bruno Borges, Head of Design, BBH
Christina Carter, Senior Producer, BBH
Rachel Freed, Producer, BBH
Alex Monger, Business Director, BBH
Enrique Espinetti, Account Manager, BBH
Alex Beerden, Strategist, BBH
Production Company: Smuggler
Director: Randy Krallman
Executive Producers: Patrick Milling Smith, Brian Carmody
Executive Producer: Shannon Jones
Chief Operating Officer: Andrew Colon
Line Producer: Ian Blaine
Director of Photography: Manel Ruiz
Editorial Company: Cut + Run
Editor: Robert Ryang
Assistant Editor: Natalie Kasling
Executive Producer: Lauren Hertzberg
Producer: Eytan Gutman
Visual Effects: Method Studios and CO3
Senior Colorist: Tom Poole
Audio House: Sound Lounge
Mixer: Tom Jucarone
Music/Sound Design: Mophonics
Tags: United States, bbh new york
 
 
 
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Venables Bell & Partners: Sheraton 'We dive in and Go Beyond'

Agency: Venables Bell & Partners
Client: Sheraton
Date: April 2017
 
Credits:
 
 
 
 
 
 
Founder, Chairman: Paul Venables Partner, Executive Creative Director: Will McGinness AssociatePartner, Creative Director: Lee Einhorn Senior Copywriter: Jody Horn Senior Art Director: Gus Johnston Copywriter: Daniel Chen Art Director: Michael Sison Director Of Integrated Production: Craig Allen Producer: Sasha White Production Company: Smuggler Director: Mark Molloy Director of Photography: Hoyte Van Hoytema Head of Production: Andrew Colon Executive Producer: Shannon Jones Line Producer: Donald Taylor Editing Company: Final Cut Editor: Rick Russell Assistant Editor: Dillon Stoneburner Executive Producer: Suzy Ramirez Producer: Ana Orrach // Barbara Healy Music Company: Songs for Film & TV Music Composer: Mauricio Gasca Music Coordinator: David Fisher Sound Design/Final Mix: Therapy Studios Executive Producer: Allegra Bartlett Producer: Cait Campbell Lead Sound Designer/Mix Engineer: Eddie Kim Sound Designer: Eddie Kim VFX: a52 Executive Creative Director: Andy McKenna VFX Supervisor: Andy McKenna VFX Senior Producer: Patrick Nugent VFX Producer: Stacy Kessler-Aungst Colorist: Mark Gethin  Head Of Brand Management: David Corns Brand Director:  Elaine Chu // Jon Phillips Brand Supervisor: Emily Hurwitz Brand Manager: Chris Aragon Project Managers: Madi McCallum
Tags: United States, venables bell & partners
 
 
 
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GSD&M: At Home 'Unleash Your Inner Decorator'

Agency: GSD&M
Client: At Home
Date: April 2017

GSD&M has created a TV campaign for Texas-based decoration superstore At Home that will run across channels including ABC, HTGV, and Bravo as well as digital platforms like Hulu. Running under the tagline ‘Unleash Your Inner Decorator,’ the spots feature people who at first glance don’t appear to be decorating aficionados, like a trucker and little kid.

Credits:
 

Chief Creative Officer: Jay Russell
Group Creative Directors: Lara Bridger, Will Chau
Art Director: Will Chau
Writer: Lara Bridger
Director of Production: Jack Epsteen
Executive Producer: Bill Wine
Associate Producer: Alex Luprete
Account Service: Sabia Siddiqi, Kristin Volker
Strategy: Haley Rushing
Business Affairs Manager: Lindsay Wakabayashi
Project Manager: Siri Sjoboen
Production Company: Prettybird
Director: Rami Hachache
Editor: Staci Levan
Stylist: Floyd Albee
Music: HUM

Tags: United States, GSD&M
 
 
 
 
 
 
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Gyro: Joe Torre Safe At Home Foundation 'Phone Call'

Agency: Gyro
Client: Joe Torre Safe At Home Foundation
Date: April 2017

The Joe Torre Safe At Home Foundation, whose mission is to end domestic violence and save lives, has rolled out its largest advertising awareness campaign to date and its first in nearly 12 years. Created by Gyro, the crux of the campaign is a TV spot called ‘End the Cycle’ that will run on CBS, A&E and other top networks. The spot, which illustrates how children who live with domestic abusers can grow up to mirror their parents, serves to shed light on the vicious cycle of domestic violence and encourage families to get the help they need.

Credits:
 

Executive Creative Director: Vito Zarrillo
Group Creative Director: Kash Sree
Creative Director: Marco Walls
Art Director: Alex Sprouse
Copywriter: Colin Quinn
General Manager: Wendy Lurrie
Account Manager: Paige O’Reilly
Strategist: Dafna Linden
Producer: Courtney Trent
UNIT9
Director: Michelle Craig
EP: Rania Hattar / Luca Delaurentiis
DOP: Ben Kitchens
Producer: Mindy Lubert
Post-Editorial: Rock Paper Scissors
Editor: Austyn Daines
EP: Christopher Noviello
Online: A52
EP: Jenny Bright
Colorist: Paul Yacono
Sound: Lime Studios
EP: Susie Boylan
Rerecording mixer: Tom Paolantionio

Tags: United States, gyro
 
 
 
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