AT&T and BBDO will debut five new ads during this week’s broadcast of the 2017 Masters tournament. AT&T, one of three global sponsors of the tournament, will present the ads from its ‘The Power of &’ campaign, created by BBDO. The campaign first launched during last year’s Masters tournament and has since been a success.

One of the ads, “Rise Up”, features professional golfer and AT&T athlete Jordan Spieth in his third commercial with the brand. The 30-second spot pairs Spieth with Saul Martinez, an inspirational veteran who lost both of his legs in combat. The commercial, using Andra Day's inspirational song of the same name, demonstrates Saul’s commitment to rise up and take on new challenges every day, and it shows AT&T’s and Jordan’s commitment to veterans like him. 

Spieth also wrote a blog to accompany the spot, recalling his experience working with Martinez, with a behind-the-scenes video of the commercial shoot.

AT&T “Rise Up” Creative Credits
 
Agency: BBDO New York
Client: AT&T Corporate Brand
Title: “Rise Up”
 
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Matt MacDonald
Senior Creative Director: Simon Foster
Senior Creative Director: John Lamacchia
 
EVP, Managing Director: Mark Cadman
EVP, Senior Director: Mark Tillinghast
Account Director: Jaimie Donohue
Account Executive: Caroline Main
 
Group Executive Producer: Julie Collins
Executive Producer: Helene Balzarini
Executive Music Producer: Melissa Chester
Business Manager: Ashley Lipham
Integrated Talent Supervisor: Dawn McCormick
 
Production Company:  BOB Industries
Directors:   Jonathan Dayton/Valerie Faris
Director of Photography:  Corey Water
Exec Producer:  TK Knowles
Production Line Producer:  Bart Lipton
 
EDITOR:  WAX Editorial
Editor:  Stephen Jess 
(Covering Editor:  Joe Dillingham)
Producer: Annabelle Cuthbert
 
TELECINE:  TBS/Co3
Colorist:  Tom Poole
Producer: Alexandra Lubrano
 
VFX STUDIO:   Framestore
Exec Creative Director:  Murray Butler
VFX Supervisor:  Dez Macleod-Veilleux
VFX Artist:   Greg Gaskins
Producer: Sue McNamara
 
MIXING STUDIO:  Heard City
Mixer:  Corey Melious
Producer: Sasha Awn
MEDIA: Hearts & Science
President, AT&T: Ralph Pardo
 

A second new ad, called “Kid AR”, uses a child’s imagination to focus on how the Power of & and 5G bring the future to businesses and consumers faster. The 60-second film shows a child utilizing a homemade AR headset to see fantastic technology of the future in his neighborhood – self-driving cars, coffee-delivering drones, robotic construction sites and virtual dinosaurs. It demonstrates how 5G makes life easier, faster and smarter and how AT&T is bringing to life the capabilities of tomorrow – an environment that makes the Internet of Everything possible.

Kid AR sees the future in 5G

AT&T “Kid AR” Creative Credits

 

Agency: BBDO New York

Client: AT&T Corporate Brand

Title: “Kid AR - 5G”

 

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Matt MacDonald

Senior Creative Director: Simon Foster

Senior Creative Director: John Lamacchia

Copywriter: Chris Lisick

Art Director: Marc Klein

 

Managing Director: Mark Cadman

Senior Director: Mark Tillinghast

Account Director: Jaimie Donohue

Account Executive: Caroline Main

 

Group Executive Producer: Julie Collins

Executive Producer: Matt Nowak

Executive Music Producer: Melissa Chester

Business Manager: Ashley Lipham

Integrated Talent Supervisor: Dawn McCormick

 

Production Company: Somesuch x Anonymous Content

Director: Daniel Wolfe

Founding Partner/Executive Producer (Somesuch): Tim Nash

Managing Director (Anonymous Content): Eric Stern

Executive Producer (Somesuch): Nicky Barnes

Head of Production: Kerry Haynie

Producer: Lee Groombridge

Director of Photography: Tom Townend

                                                     

Editorial: Trim Editorial

Editorial: Cosmo Street

Editor: Dominic Leung

Assistant Producer: Jared Zygarlicke

Producer: Anne Lai

                                                     

VFX and Finishing: The Mill

Executive Producer/Head of Production: Jeremy Moore

Senior Producer: Nirad “Bugs” Russell

VFX Supervisors: Gavin Wellsman, Jasper Kidd

2D Lead Artist: Gavin Wellsman

3D Lead Artist: David Fleet

2D Artists: K Khanna, James Cudahy, Jeen Lee, Kieran Hanrahan, Rob Meade

3D Artists: Adam Dewhirst, Alek Vacura, Alex Allain, Arman Matin, Billy Dangyoon Jang, Eric Chou, Jimmy Gass, Jonathan Muller, Laura Sayan, Lauren Shields, Laurent Giaume, Leela Shanker, Mike Garcia, Murali, Murthy Putrevu, Olivier Varteressian, Rachel Start, Ren Hsien-Hsu, Sathyaraj A, Sendil Kumar, Senthil M, Tim Kim, Weichieh Yu, Xuan Seifert, Ylli Orana

Production Coordinator: Sophie Mitchell

Concept Artist: Sunil Pant

Design: Aran Quinn

                                                     

Music Company: HUMAN

Composers: Ed Dunne, Gareth Williams

Producers: James Wells, Craig Caniglia                                             

Sound Design: Barking Owl

                                                     

Audio: Heard City

Audio Engineer: Keith Reynaud, Cory Melious

Producer: Sasha Awn

 

Media: Hearts & Science

President, AT&T: Ralph Pardo

 

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The remaining three ads focus on how AT&T’s smart solutions meet the needs of businesses which are seeking agility in three areas: operational efficiency, an empowered workforce and highly secure networking. The three 30-second spots highlight the way AT&T is transforming both itself as well as the industry and the experiences it delivers quickly and efficiently. 

“Stay With Me” shows how transporting a man involved in an auto accident is saved through the help of technology.

“Opening Bell” displays how a connected economy can be protected by AT&T safety technology. 

“Farmer Ray” shows a farmer who is using technology to help water his crops through technology that allows him to get the best irrigation through technology to compete in a global economy.

Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.

We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 17 April.

For project information, credits and more click on the project to expand to full screen for credits submit online via our online form. 

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

B&B Studio: Kit & Kin 'Name, identity and packaging'

Agency: B&B Studio

Client: Kit & Kin

Date: April 2017

Short rationale: B&B studio has created the name, visual identity and packaging for Kit & Kin, a new family brand featuring nappies that combine premium performance with bio-degradability, alongside a range of certified natural skincare for mothers and babies.

Co-founded by Emma Bunton and experienced baby entrepreneur Chris Money, Kit & Kin seeks to deliver affordable and effective eco-friendly products, taking away the stress new parents feel when trying to choose the best products for their children. Dermatologically tested and approved, each nappy uses more sustainable materials than other standard household brands, and contains significantly fewer chemicals for a drier and healthier start to life.

Vitally, Kit & Kin nappies biodegrade within three to six years as opposed to disposable nappies, which can take up to 500 years to decompose in landfill.

B&B’s strategy was to create a stylish, contemporary and gender-neutral brand that would appeal to modern parents, while signalling natural eco-friendly performance through simple, intuitive design. The brand name is a play on words inspired by the idiom ‘kith and kin,’ meaning ‘your family’, while the tone of voice is approachable, knowledgeable and slightly humorous, communicating brand values in a clear and friendly way that helps new parents navigate the baby care category with confidence.

The visual identity features fresh, soft colours that feel appropriate for mum and baby alike, alongside illustrations of mountains and flowers that feature geometric Scandi-influenced patterns and signal environmental responsibility. A brand character – Kit – is shown beneath a leaf, representing both dryness and eco credentials. The nappies themselves have irresistible animal faces on the back, including a panda, fox, bear, tiger and owl, all designed by B&B.

Credits:
 

 

 

 

 

 

 

 

 

 

 

Creative partner: Shaun Bowen

Co-founder (Kit & Kin): Chris Money

Tags: Europe

 

 

 

 

 

 

 

 

 

 

 

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Now: Women’s Equality Party 'Vote Tabitha Morton'

Agency: Now

Client: Women’s Equality Party

Date: April 2017

Now has created a visually arresting outdoor campaign for the Women’s Equality Party, to support their candidate Tabitha Morton at the upcoming Liverpool Metro Mayoral elections on May 4th.

As part of the UK’s ‘Metro Mayor’ elections this year, WEP’s Liverpool candidate is running against four male representatives of the Conservative, Lib Dem, Labour and Green parties and one female UKIP candidate. Morton’s agenda prioritises the ending of violence against women and redressing the gender pay gap.

To encourage Liverpool residents to vote for Morton, Now’s outdoor creative highlights in a visceral way the uncomfortable truths affecting gender equality.

Credits:
 

 

 

 

 

 

 

 

 

 

 

Executive creative director: Remco Graham

Art director: Clint Harding

Copywriter: Roger Morris

Additional credits: Head of design: Aaron Moss

Chief strategy officer: Kate Waters

Planner: Emma Barry

Account director: Samantha Vine

Agency producer: Callum Furminger

Media: Posterscope

 

Tags: Europe

 

 

 

 

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WCRS: Churchill Insurance 'Churchie’s Drive-Thru Car Insurance'

Agency: WCRS

Client: Churchill Insurance

Date: April 2017

Churchill Insurance partners with WCRS and Ocean Outdoor in the next phase of an award-winning digital out of home (DOOH) campaign featuring Churchie the iconic dog – serving live, personalised messages to drivers. 

‘Churchie’s Drive-Thru Car Insurance’, created by WCRS won the 2016 Creative Techniques award in Ocean Outdoor’s annual digital creative competition that fosters innovation in digital out of home.

WCRS’ campaign leverages Ocean’s pioneering vehicle recognition technology on the large format Holland Park Roundabout tri-screen in West London, using a retro American drive-through diner theme to promote Churchill’s car insurance policy.

Churchie interacts directly with motorists by serving them super-targeted creative which is triggered by the make, model and colour of stationary vehicles as they wait at the traffic lights opposite.

Each vehicle that stops will trigger one of over 18,000 possible messages each day – everything from “Morning red convertible! Keep the wind in your hair with our free roadside assistance” and “Sporty turquoise Boxter, Keep those wheels hot. Repairs guaranteed for 5 years”, to “Morning Prius! You care for the planet; we care for you. 24/7 breakdown cover”. 

Credits:
 

 

 

 

 

 

 

 

 

 

 

Executive creative director: Ross Neil

Creative director: Orlando Warner

Creative: Chris da Roza, Rosanna Walker

Additional credits: Agency producer: Callum Procter      

Account Handling: Emma Marsland, Carolina Gutierrez Vargas, Chris Moger, Katie Briefel

Planning: Alicia Gaworska

Agency Designer: Craig Townsend

Director of Technology: Dino Burbidge

Media Owner: Ocean Outdoor

Tags: Europe

 

 

 

 

 

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The Partners: Meti (Messaging extra-terrestrial intelligence) 'Branding'

Agency: The Partners

Client: Meti (Messaging extra-terrestrial intelligence)

Date: April 2017

The Partners has designed a new visual brand identity for METI (Messaging Extra-terrestrial Intelligence), the organisation that conducts scientific research and educational programmes in Messaging Extra-terrestrial Intelligence (METI) and the Search for Extra-terrestrial Intelligence (SETI).

The Partners was asked to develop a visual identity that would help establish METI in the extra-terrestrial sector, raise awareness of the organisation’s work and rally its audiences.

The sector is crowded and filled with repetitive trends. The Partners wanted to create an identity which would encapsulate METI’s mission: ‘In one word, messaging’.

Credits:
 

 

 

 

 

 

 

 

 

 

 

Design director: Katherina Tudball

Tags: Europe

 

 

 

 

 

 

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AMV BBDO: National Lottery 'Winners'

Agency: AMV BBDO

Client: National Lottery

Date: April 2017

A new National Lottery campaign launched on 3 April. Created by AMV BBDO – and initially launching on radio, social media and OOH – the ‘Winners’ campaign aims to demonstrate and celebrate the volume and variety of prizes won on The National Lottery, while at the same time making an emotional connection around that moment of becoming a millionaire that everyone has dreamed of. 

The new work will use real winners’ responses to winning life-changing prizes, as well as providing surprising, fun and meaningful facts about winning – using Camelot’s huge bank of winner data. So, at any one time, audiences might hear or see an advert containing an emotional real-life call into the National Lottery hotline from a player confirming a £1 million win, while the same day seeing a bus stop poster revealing that The National Lottery creates the same number of winners every minute as there are people on a packed rush-hour double-decker bus. 

Credits:
 

 

 

 

 

 

 

 

 

 

 

Creative director: Alex Grieve, Adrian Rossi

Art director: Dalatando Almeida

Copywriter: Michael Hughes

Agency planner: John McDonald, Lisa Stoney

Agency account man: Bobbie Gannon, Nikki Peddie, Toby Symington

Agency project manager: Sarah Benson-Lloyd

Agency producer: Tara Megson

OOH retouching: Russel Deamer

Designer: Max Henderson

Media agency: Vizeum

Media planner: James Cross, Rory Graham

Radio production company: Wave

Tags: Europe

 

 

 

 

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Above+Beyond: Meantime Brewing Company 'Meantime Brewing Company Packaging '

Agency: Above+Beyond

Client: Meantime Brewing Company

Date: April 2017

Above+Beyond, appointed as lead creative shop for Meantime in October last year, has designed the packaging for the brewer’s range of flagship beers which are launching in 330ml cans for the first time.

The distinctive matt black cans contain Meantime’s three best-selling beers – London Lager, London Pale Ale and Yakima Red. A bold typeface and illustrations of the clock from which the Greenwich-based company got its name feature in the stand out design which is markedly different to other cans in the market.

The can launch will be celebrated with an animation show, also created by the London Bridge based agency, at Flat Iron Square on Thursday 6 April.

Credits:
 

David Billing - ECD - Above+Beyond

Tags: Europe, design, packaging, Above+Beyond, Branding, beer, meantime, creative works

 

 

 

 

 

 

 

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To keep up to date with the latest creative, advertising and design projects from around the globe visit The Drum's Creative Works homepage. 

Welcome to The Drum's APAC Creative Works.

As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.'

We've now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 18 April.

For project information, credits and more hover over the 'i' icon or expand to full screen.

To submit work for future publication, contact Benjamin Cher. For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

TBWA\Hakuhodo: AIG Direct '#TackleTheRisk'

Agency: TBWA\Hakuhodo

Client: AIG Direct

Date: April 2017

AIG Japan and TBWA\Hakuhodo have created an online film #TackleTheRisk to promote the launch of AIG’s new ‘Active Care’ insurance.

The film turns conventions about the insurance industry on its head and stars the New Zealand national rugby team, the All Blacks, storming the streets of Tokyo, tackling unsuspecting citizens in the city.

These tackled citizens are understandably miffed at first, but all is revealed that these tackles are not random but serve as a life-saving act to prevent a terrible unforeseen accident.

Credits:
 

 

Chief Creative Officer: Kazoo Sato
Senior Creative Director: Takahiro Hosoda
Copywriter: Hiroshi Yamazaki
Art Directors: Keisuke Shimizu, Yosuke Sugioka
 

Tags: Japan, Ad of the Day

 

 

 

 

 

 

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GOVT Singapore: OCBC 'Stay True Campaign'

Agency: GOVT Singapore

Client: OCBC

Date: April 2017

Singapore’s Overseas Chinese Banking Corporation (OCBC) and GOVT Singapore have launched a campaign of advertising honestly and truthfully to consumers.

The campaign, launched under the ‘Stay True’ umbrella, saw three consecutive full-page ads on local broadsheet daily, The Straits Times and was supported by video and media buys.

The main ad in the series promises to remove the hidden restrictions of promotions in fine print, abandon complicated mechanics and not mislead customers with advertising messages.

The other ads will talk about the bank’s products and will feature senior bank executives, including the chief executive officer, Ching Wei Hong. This story is told fully in a video on OCBC’s Facebook page. The above the line campaign was followed up by a social activation where a senior bank executive answered questions on Facebook live while hooked up to a lie detector.

Credits:
 

 

Creative Director: Tim Chan

Tags: Singapore

 

 

 

 

 

 

 

 

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Domain, Engine Room Productions: ME 'States BBQ'

Agency: Domain, Engine Room Productions

Client: ME

Date: April 2017

Australian real estate site, Domain, has released a new comedy series about the world of Australian property called ‘States BBQ,’ sponsored by home loan lender ME.

The six episode series was written by Domain and produced by Engine Room Productions. The series centred around the current climate of the property market, broaching topics such as house prices, commuting, proximity, first homes, dream homes and investing.

The series explores the key considerations for homeowners in each Australian capital city, pitting them up against each other in a fun and engaging away.

Credits:
 

 

Engine Room Productions

Lead Creative: Damien Cassar

Tags: Australia

 

 

 

 

 

 

 

 

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Leo Burnett Manila: McDonalds 'Good Morning, Teacher!'

Agency: Leo Burnett Manila

Client: McDonalds

Date: April 2017

Leo Burnett Manila and Mcdonalds Philippines launched the campaign "Good Morning, Teacher!" to celebrate hardworking early risers on National Breakfast Day.

The film follows Luzminda Santiago, a teacher who has spent 30 years waking up at 4 a.m. to commute by jeepney, bus and tricycle to Makati High School. Throughout her career, she has devoted herself to her students and is now sad about her upcoming mandatory retirement. Her students, past and present has gathered to surprise her and thank her for her care and concern for them.

Credits:
 

 

Creative Team: Raoul Panes, Dante Dizon, Ryan Giron, LA Yamsuan, Martin Flordeliza

Tags: Philippines, McDonald’s

 

 

 

 

 

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Marcel Sydney: Four Seasons Condoms 'The Extendables'

Agency: Marcel Sydney

Client: Four Seasons Condoms

Date: April 2017

Marcel and Four Seasons Condoms are coming to the rescue of time and sex-starved parents with the launch of The Extendables: a new online cartoon show designed to keep kids busy while parents get busy in the bedroom.

The show, allows parents to monitor the kids by securely pairing their smartphones to any tablet, desktop computer, laptop or smart TV with a webcam, turning it into a motion sensor. If kids wander away from the screen, the motion detector picks up the movement and sends an alert to connected phones to avert the risk of an untimely surprise. Should parents need a little more time when the video reaches its final minute, there’s an option to ‘extend’ for another five minutes, time and time again.

Credits:
 

Tags: Australia

 

 

 

 

 

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FRED & FARID Shanghai: vivo 'Xplay 6 smartphone'

Agency: FRED & FARID Shanghai

Client: vivo

Date: April 2017

For the launch of the new vivo Xplay 6 smartphone, FRED & FARID Shanghai and vivo will air a new TV and print campaign for Mainland China.

The campaign features vivo’s new brand ambassador, NBA superstar Stephen Curry, highlighting the “blur” and “focus” functions of the Xplay 6.

Credits:
 

Tags: China

 

 

 

 

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Welcome to The Drum's US Creative Works in partnership with Workfront.

As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.' 

For project information, credits and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form. 

To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, April 19.

Adidas Japan and TBWA\Hakuhodo created the Green Light Run Tokyo to celebrate the opening of the Brand Core Store Harajuku, the brand's first store focused on city running.

The run offered the opportunity to complete a full marathon (42.195km) through Tokyo, with the pace being dictated by data from traffic signals. Tokyo has 15,772 traffic signals, must higher than New York or London, making it impossible to complete an uninterrupted urban run.

The urban race through the streets of Tokyo was brought to life with traffic data provided by the police, and taking traffic light patterns, distance, timing and safety into account.

The route showcased landmarks such as Asakusa, the Imperial Palace and Tokyo Tower.

The marathon was held from midnight to dusk, with 30 runner selected from 180 applicants across the country. The runners were tracked and alerted when they were in danger of missing the next green light. The rule, “Get Stopped, Get Dropped,” required runners to keep up to a fast pace, with those stopped by a red light being eliminated from the race.

TBWA\Hokuhodo: Adidas Japan 'Green Light Run Tokyo'

Agency: TBWA\Hokuhodo

Client: Adidas Japan

Date: April 2017

Adidas Japan and TBWA\Hakuhodo created the Green Light Run Tokyo as part of celebrating the opening of the Brand Core Store Harajuku, focused on city running.

The run offered the opportunity to complete a full marathon (42.195km) through Tokyo. Tokyo has a staggering 15,772 Signals, must higher than New York or London, making it impossible to complete an uninterrupted urban run.

The urban race through the streets of Tokyo was brought to life with traffic data provided by the police, and taking traffic light patterns, distance, timing and safety into account.

The marathon was held from midnight to dusk, with 30 runner selected from 180 applicants across the country. The runners were tracked and alerted when they were in danger of missing the next green light. The rule, “Get Stopped, Get Dropped,” required runners to keep up to a blistering designated pace, with those stopped by a red light being eliminated from the race.

Credits:
 

Tags: Japan, Adidas, TBWA\Hakuhodo

 

 

 

 

 

 

 

 

 

 

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Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.

We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 24 April.

For project information, credits and more click on the project to expand to full screen for credits submit online via our online form. 

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

Carter Wong: English Heritage 'Members’ handbook'

Agency: Carter Wong

Client: English Heritage

Date: April 2017

Our brief was to design the cover for the English Heritage Members’ Handbook for 2017/18. The solution needed to be iconic, inspire and appeal to English Heritage’s Member community as well as a wider audience.

Having chosen Deal Castle in Kent as the property English Heritage would like to represent, we went onto create a design that would speak for the whole area’s history.

We developed a concept using the unusual architectural shape of the castle to become the top of a key. With a map of the surrounding area that illustrated the interesting historical facts and tales.

We took inspiration from designs own heritage and commissioned renowned printmaker Hugh Ribbans to craft and painstakingly cut the piece, constructing a beautiful linocut print.

The printed design is finished with a high gloss varnish on the key, creating it to pop off the page. This reinforces the discovery of England’s history and the handbook being the key to unlocking many of them.

Credits:
 

Tags: Europe

 

 

 

 

 

 

 

 

 

 

 

 

 

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TBWA\Manchester: Westland Horticulture Ltd 'Lawn Man'

Agency: TBWA\Manchester

Client: Westland Horticulture Ltd

Date: April 2017

TBWA\Manchester brings a lawn to life for Westland Safe Lawn:

Westland Safe Lawn is the safer and natural way to feed your lawn. It’s made for families with children and pets, who want a healthy looking lawn, without using chemicals.

The campaign introduces Lawn Man. A big, lovable character made entirely from grass. He embodies everything the family lawn should be. Fun, friendly and safe for kids and pets. In the campaign we show that the family lawn puts up with a lot, leaving it tired and worn out. But after being treated to Westland Safe Lawn, Lawn Man comes back to life, revived and ready to play again with the family.

The work was created by Ben Phillips and Gary Hulme, and directed by Fredrik Falck and Gabe Hordos from Milford Film and Animation.

Credits:
 

 

 

Gary Fawcett, Lisa Nichols - Executive Creative Directors - TBWA\Manchester
Gary Hulme - Art Director - TBWA\Manchester
Ben Phillips - Copywriter - TBWA\Manchester
Andy Penk - Account Director - TBWA\Manchester
Emma Cochrane - Senior Account Manager - TBWA\Manchester
Lou Vasey - TV Producer - TBWA\Manchester
Fredrik Falck - Live Action Director - Milford Film and Animation
Gabe Hordos - Animation Director - Milford Film and Animation
Claudia Balboa - Live Action Producer - Milford Film and Animation
Demian Zarins - CGI & Post Producer - Milford Film and Animation

Tags: UK

 

 

Westland Safe Lawn - Lawn Man TV

 

Westland Safe Lawn - Lawn Man Facebook

 

 

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WCRS: B&Q 'Spring 2017'

Agency: WCRS

Client: B&Q

Date: April 2017

B&Q has launched its latest TV advert, as part of its fully integrated Spring campaign, in conjunction with WCRS. The campaign sets out to remind customers that whatever their home improvement need or challenge, B&Q always has a brilliant solution, and that B&Q colleagues are enthusiastic problem solvers – always on hand to help them achieve their projects.

Beloved for their orange aprons and DIY expertise, colleagues at B&Q stores across the nation have provided help and advice to customers looking to improve their homes and gardens for the past 50 years. Last summer, colleagues returned to star in B&Q’s TV advert, and this latest campaign sees them once again take centre stage, reflecting their position at the heart of the brand.

The latest TV ad in the new Spring series launches on Thursday 6th April and peak spots include ITV1’s Broadchurch and C4’s Formula 1. The ad is fronted by a team of B&Q colleagues who come to a customer’s rescue by effortlessly improving his garden in a series of synchronised moves. Filmed in real time with no camera trickery used, everything from the shearing through of a wire to create a domino effect of flowers sinking into the soil, to decking clicking into place with a real barbeque popping up, to a shed falling from the sky – with the end result revealing a perfectly formed garden, ready for the family to enjoy. As well as the Garden ad, WCRS has created a Kitchen ad using similar production techniques and demonstrating that whatever the size or shape of your kitchen, B&Q always has a brilliant solution.

In addition to TV with heavyweight media support, the fully-integrated Spring campaign goes across paid, owned and earned channels. New elements include consumer experiential, Facebook Live and digital OOH.

Credits:
 

 

Client: B&Q
Agency: WCRS

Ross Neil - Executive Creative Director - WCRS
Katy Hopkins & Steve Hawthorne - Creative Directors - WCRS
Jason Keet & James Hodson - Creatives - WCRS
Eliot Liss - Agency Producer - WCRS
Kaiya Taffel - Production Assistant - WCRS
Ben King, Camilla Eden-Davies & Katie Gould - Account Handling - WCRS
Elisa Edmonds & Laura Sammarco - Planning - WCRS

Media Agency: MEC
Production Company: RSA Films
Ben Scott - Director
Caspar Delaney - Producer
Edit house: Final Cut
Struan Clay - Editor
Sound studio: Grand Central Sound Studios
Ben Leeves - Sound engineer
Post-Production: The Mill
Elena Paglieli - Post Production Producer

Tags: UK, advertising

 

 

 

 

 

Garden

 

Kitchen

 

 

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Leo Burnett Manila and McDonald's has won the Ad of the Week with its ‘Good Morning Teacher’ campaign for National Breakfast Day.

The film follows Luzminda Santiago, a teacher who has spent 30 years waking up at 4 a.m. to commute by jeepney, bus and tricycle to Makati High School. Throughout her career, she has devoted herself to her students and is now sad about her upcoming mandatory retirement. Her students, past and present, have gathered to surprise her and thank her for her care and concern for them.

Leo Burnett Manila: McDonalds 'Good Morning, Teacher!'

Agency: Leo Burnett Manila

Client: McDonalds

Date: April 2017

Leo Burnett Manila and Mcdonalds Philippines launched the campaign "Good Morning, Teacher!" to celebrate hardworking early risers on National Breakfast Day.

The film follows Luzminda Santiago, a teacher who has spent 30 years waking up at 4 a.m. to commute by jeepney, bus and tricycle to Makati High School. Throughout her career, she has devoted herself to her students and is now sad about her upcoming mandatory retirement. Her students, past and present has gathered to surprise her and thank her for her care and concern for them.

Credits:
 

 

 

Creative Team: Raoul Panes, Dante Dizon, Ryan Giron, LA Yamsuan, Martin Flordeliza

Tags: Philippines, McDonald’s

 

 

 

 

 

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Alliance Française de Singapour has launched an online film in which Hollywood cinema industry leaders are duped into rejecting the synopses of a French film that’s already a success.

The film, which industry heavyweights such as Andrew Licht who produced Cable Guy and Water World, sees ideas for films that are critically acclaimed being turned away for being too sad or not making sense.

Alliance Française de Singapour, part of a global network promoting French language and culture, hopes that the film highlights the commitment that French cinema makes to non-commercial themes and plots.

“We are very excited by this campaign as we feel it conveys French cinema’s depth of scriptwriting in a fresh and humorous way. The intention is not to be, obviously, in competition with Hollywood but to broaden audience’s horizons. We’re eager to see how this film will help to promote French cinema in Singapore and abroad and attract larger, more diverse audiences,” said, Anne-Garance Primel, executive director of Alliance Française deSingapour.

The campaign, by Ogilvy & Mather Singapore, is directly promoting events and activities for people and children in Singapore, such as Ciné-Club.

Welcome to The Drum's US Creative Works in partnership with Workfront.

As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.' 

For project information, credits and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form. 

To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, April 26.

Marc USA: Éclair Naturals 'Never Any'

Agency: Marc USA

Client:Éclair Naturals

Date: April 2017

Body care brand Éclair Naturals has launched its first-ever national campaign to promote its line of natural products that the company says are free of things like parabens, soy, petroleum, and synthetic colors. Created by Marc USA, the print and digital campaign features models whose bodies are covered in phrases like “Never any GMOs," Never any sulfates" and "Never anything you can’t trust.” Called 'Never Any,' the campaign aims to illustrate that Éclair Naturals will never use any ingredients that are not pure and natural. The photos were taken by fashion photographer Ruven Afanador ad make-up artist/body painter Joann Gair painted the phrases on the models' bodies using  plant-based ink. The ads are running in magazines including Marie Claire, In-Style, Harper’s Bazaar, Cosmopolitan, Elle and Gluten Free Living.

Credits:
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Chief Creative Officer: Bryan Hadlock
Creative Director: Dena Mosti
Copywriter: Tanya Wasyluk
UX Specialist: Renee Thomas
Sr. Account Supervisor: Heather Kratsas
Photographer: Ruven Afanador
Body Painting Artist: Joanne Gair
Retouchers: Michal Kicior & John Blumen
Cinematographer: Peter Fackler
Video Editing & Post-Production: Outside the Frame (Joe Turner Lin & Jason Wood)

Tags: United States

 

 

 

 

 

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Tiger Beer has launched a packaging refresh with a new look rolling out to cans, bottles and multipacks.

Singapore-based Jones Knolwes Ritchie (jkr) handled the redesign, striving to consolidate the brand’s position as ‘Asia’s beer’ through a more heroic and premium identity.

“Tiger is a brand with real energy and bite. The brand promise of ‘uncaging your courage’ reflects its character”, said Mie-Leng Wong, global brand director of Tiger Beer at Heineken.

“It was important that the ‘uncage’ message was integral to our identity as well as our communications,” she added.

“The redesign literally uncages the Tiger from its orange roundel and allows it to ‘prowl’ freely across the Tiger word-mark,” said Katie Ewer, strategy director at jkr. “It’s a much prouder, more single-minded expression for the brand”.

“As a beer with a rich heritage, it was important for us to pay attention to the details. The Tiger icon has been redrawn-by hand to achieve a more dynamic feeling, and is now rendered in gold foil on metallic labels. Even our multipacks feature the same textural depth that our primary packs do.

 “Our new design builds on Tiger’s heritage and distinctive brand equities, but evolves them to be bolder, more single minded, and more premium,” she added.

jones knowles ritchie: Tiger Beer 'Tiger Beer redesign'

Agency: jones knowles ritchie

Client: Tiger Beer

Date: April 2017

Tiger Beer has launched a packaging refresh with a new look rolling out to cans, bottles and multipacks.

Singapore-based Jones Knolwes Ritchie (jkr) handled the redesign, striving to consolidate the brand’s position as ‘Asia’s beer’ through a more heroic and premium identity.

Credits:
 

Tags: Singapore

 

 

 

 

 

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Bagged salad brand Florette is set to launch a new TV campaign that highlights the sunny farms where the product is grown and also introduces an animated tractor called 'Rocket'. 

The TV ad, which launches on 25 April, is a combination of CGI and live action and reminds viewers, ‘we only grow where the sun shines’. 

Viewers will be introduced to Rocket as it travels through the sunlit UK and European Florette farms to gather crops. Filmed on Florette’s farms in Murcia, Spain, the advert is soundtracked to Nik Kershaw’s ‘I Won’t Let the Sun Go Down On Me’. 

John Armstrong, Florette’s marketing director, said of the BJL created ad: “We wanted to bring customers closer to the way we work, to highlight how we grow and collect our leaves and to allow people to see our natural, sun-kissed growing fields for themselves. 

“BJL’s creative approach has struck just the right tone, providing a perfect blend of film and animation and showcasing our English and European partnership – all backed by a really evocative soundtrack. We hope it will help make Florette stand out from the crowd when customers are choosing salad this summer.”

The campaign will be run throughout 2017 and be supported by on-pack, print advertising and PR.

The film was shot by director Steve Cope at 2AM, who worked in partnership with the team at Cherry Cherry VFX to bring the character to life.

New Zealand’s Boundary Road Brewery has launched a campaign to promote the return of the Chocolate Moose Chocolate Porter beer.

The campaign is spearheaded by an film that follows a moose, which is dressed as a porter, as he emerges from a forest and makes his way into the city.

The campaign, by TBWA Aukland, heralds the arrival of the beer in stores after public demand for the product.

TBWA Auckland: Boundary Road Brewery 'Chocolate Moose Porter'

Agency: TBWA Auckland

Client: Boundary Road Brewery

Date: April 2017

New Zealand’s Boundary Road Brewery has launched a campaign to promote the return of the Chocolate Moose Chocolate Porter beer.

The campaign is spearheaded by an enigmatic film which follows a moose, which is dressed as a porter, as he emerges from a forest and makes his way into the city. The campaign heralds the arrival of the beer in stores after public demand for the product.

 

Credits:
Executive Creative Director: Christy Peacock - Executive Creative Director
Creative Director: Julian Andrews - Creative Director
Senior Art Director: Watchara Tansrikeat - Senior Art Director

 

 

 

 

 

Production Company: Robber’s Dog 
Director: Daniel Borgman
Producer: Anna Stuart
Sound Design: Liquid Studios
Composer: Pete van de Fluit 
Post Production: Blockhead

Tags: New Zealand, TBWA, beer, craft beer

 

 

 

 

 

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Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.

We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 1 May.

For project information, credits and more click on the project to expand to full screen for credits submit online via our online form. 

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

Leo Burnett Italy: Moleskin 'Moleskin Avengers Limited Edition'

Agency: Leo Burnett Italy

Client: Moleskin

Date: April 2017

Heir to the legendary notebooks used by artists and thinkers for over two centuries, the Moleskine notebook is a canvas for personal expression -  even when it mingles with the earth's mightiest heroes. The latest example is the Avengers Limited Edition collection: a personal homage to Marvel heroes with original metallic freehand designs debossed on the covers.

Released in Moleskine stores, with a little help from Leo Burnett Italy, the Moleskine Avengers Limited Edition is a tribute to the unlimited power of imagination. A small reminder that before becoming our favorite icons or movies, superheroes take their first steps as sketches on paper.

Credits:
 

 

 

 

 

Executive creative director: Francesco Bozza, Alessandro Antonini

Associate creative director: Diego Mendozza, Francesco Simonetti

Art director: Fabio Lista

Copywriter: Daniel Cantrell

Account director: Carlotta Piccaluga

Junior account executive: Maurizio Cambianica

Art buyer: Giada Cioffi

Photographer: Giovanni Panizza, Fabio Lista

 

Tags: Europe

 

 

 

 

 

 

 

 

 

 

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Brave: Superdrug 'That Superdrug Feeling'

Agency: Brave

Client: Superdrug

Date: April 2017

'That Superdrug Feeling’, gives audiences a first taste of the high street brand’s new direction. The ambition is to reach a wider demographic through inclusive messaging, highlighting that everyone can get that feeling and save money along the way.

The new work comes on the back of the brand’s advertising review in November 2016, and the subsequent appointment of Brave. Upon winning the account, the agency was tasked with repositioning Superdrug’s advertising through a series of national TVC activations.

The TVC is an energetic, playful take on Superdrug’s core messaging, where key beauty looks, focusing on pinnacle in-store moments for the customer, are brought to life through a range of daring, bold, fun and fierce individuals.

The campaign gives an indication of what we can expect to see in the coming months as more work is unveiled around Father’s Day, Halloween and Christmas.

Credits:
 

 

 

 

 

Caroline Paris, Creative Director, Brave
Claire Knowles, Business Director, Brave
Amy Forster, Account Director, Brave
Emma Smalley, Senior TV Producer, Brave
Sophie Russell, Senior Planner, Brave

Grant Spicer, Head of Customer Communications, Superdrug
Alina Ashforth, Marketing Manager, Superdrug
Marina Nicoli, Assistant Marketing Manager, Superdrug

Craig Moore, Director, Familia
Toby Walsham, Executive Producer, Familia

Tags: Europe, advertising

 

 

 

 

That Superdrug Feeling

 

 

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Everton Football Club: Everton Football Club '#One for All'

Agency: Everton Football Club

Client: Everton Football Club

Date: April 2017

The ‘One for All’ new season ticket campaign was created by Zut for Everton Football Club. This promo film, which was launched to fans before being released online, is the final piece in a trilogy of spine tingling short films where fans, first team players and Everton legends share their passion for the club.

The campaign was inspired by a well-known line in one of the team's most famous terrace chants, ‘Forever Everton'.

Each of the promo films in the ‘All for One’ season ticket campaign trilogy generated 100,000 online views in the first 24 hours of being released. The campaign trilogy has now achieved more than 750,000 views across all platforms.

Credits:
 

 

 

 

 

Matt Thompson - Creative Director / Post Production - Zut
Jon Clarke - Director of Photography - Zut

Tags: World, digital

 

 

 

 

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DDB Brussels: Alzheimer League Flanders 'I'm still here'

Agency: DDB Brussels

Client: Alzheimer League Flanders

Date: April 2017

The Flemish Alzheimer’s League breaks the taboo about early-onset dementia in a captivating new radio documentary. Six people with dementia immortalised their finest memories in the documentary.

“The disease is a great burden at an early age,” says the League. “People with early-onset dementia understand what awaits them. That’s why we gave them this opportunity to record messages for later, while they still can.”

The campaign is linked to a website, ikbenernog.be (I’m still here), on which anyone can leave a memory for their loved ones.

Credits:
 

 

 

 

 

Client : Alzheimer Liga Vlaanderen
Contact : Hilde Lamers, Laura Weyns
Agency : DDB Brussels

CD: Peter Ampe, Odin Saille
Creation: Kenn Van Lijsebeth
Account Team: Sylvie De Couvreur, Silvie Erzeel, Anneleen Vande Voorde

Photographer: Dieter Hautman
PR: Kenn Van Lijsebeth

Graphic designer: Wietse De Ridder
Development: Christophe Gesquière
Digital producer: Adeline Andre

Radiostudio: Raygun
Music Composer: Peter Baert
Producer & Coach: Liesbeth Demolder, Toon Jansegers
Sound Engineer: Mathias Lewis

Production Company: Landvogel
DOP: Tiele Mulier
Executive Producer: Thomas Cassiers
Producer: Yannick Verdonck
Offline edit: Tom Syryn
Online edit: Glenn Renard

Tags: UK

 

 

Alzheimer’s League Flanders - Patriek - I'm still here (ENG subtitles)

 

Alzheimer’s League Flanders - Ingrid - I'm still here (ENG subtitles)

 

Alzheimer’s League Flanders - Andre - I'm still here (ENG subtitles)

 

 

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J Walter Thompson Group Ltd: Listerine 'Bring Out The Bold '

Agency: J Walter Thompson Group Ltd

Client: Listerine

Date: April 2017

Rodeo Show directing duo Mccoy | Meyer humorously prove that mouthwash is more than a hygienic practice, but rather a catalyst for a bold lifestyle in the new Listerine UK 'Bring Out The Bold' campaign out of The MRY Agency, J. Walter Thompson Worldwide and Tongal.

With a tongue-in-cheek approach, the campaign includes two spots that explore the less-than-ordinary daily routines of a professional breakdancer Dan Dewhirst and professional stuntwoman Christie Aaria Emby to unveil the rituals of a truly “bold” individual.

Credits:
 

 

 

 

 

Directed by: Mccoy | Meyer
Agencies: MRY, J. Walter Thompson Worldwide, Tongal
Executive Producer: Scott Killinger
Produced by: Joseph Ryan Martinez, Courtney Harmstone
Cinematography by: Ryan Wood
Edited by: David Andreini, Cutters LA
VFX Supervisor: Patrick Kujawski
Original Score: Adrian Walther

Tags: UK, Listerine, rodeo show, mccoy|Meyer

 

 

 

Breakdancing Dan

 

Stuntwoman Christie

 

 

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Adam & Eve: DREAMIES™ 'Dreams Impenetrable Pack '

Agency: Adam & Eve

Client: DREAMIES™

Date: April 2017

Cats love Dreamies treats. But their irresistibility has proved to be a big problem.

For years, cats all over the world have been ripping packs to shreds to get at the delicious treats.

So Dreamies  brand decided to see if this problem could be addressed. Partnering with leading creative agency adam&eveDDB and a world renowned design institute at one of London’s leading universities, Dreamies  set out to create the world’s first Impenetrable Pack of cat treats.

A team of design engineers developed the packaging using the latest in materials technology. The pack was then successfully subjected to a series of rigorous tests to prove that it was truly impenetrable not just to cats, but also to blowtorches, angle grinders, fireworks, bouncing cars and angry lumberjacks.

“We love creating moments of fun between cats and their owners, but the problem is cats find Dreamies treats so irresistible, they’ll go to any lengths to get them, with or without the owner.” said global brand director, Emily Dowling. “We wanted to see if this problem could be solved, and enlisted the help of some of the world’s best materials experts to help us do it.”

Dreamies brand launches an online film directed by Tom Willems on 10 April showing the product and its strength in action, accompanied by a two-minute ‘Making Of The Impenetrable Pack’ film.

“Cats won’t wait to be given a treat. They will go and get it themselves. They don’t care. This was our solution to protect packs from paws. Sorry cats.” said Rick Brim, adam&eveDDB chief creative officer.

Credits:
 

 

 

 

 

Project Name: Impenetrable Pack
Client: Mars Petcare
Brand: Dreamies
Global Brand Director: Emily Dowling
Marketing Portfolio Manager: Antje Liedtke
Brand Manager: Yuliya Toporynska
Chief Creative Officer: Richard Brim
Copywriter: Nick Sheppard
Art Director: Tom Webber
Agency Producer: Rebecca Holt
Planner: Stuart Harrison, Gail Anderson-Brown
Business Director: Jaimee Kerr
Account Director: Katie Baker
Account Manager: Annabel Barratt, Genevieve Edwards, Adam Patel
Designer/Typographer: Cris Jones
Media Agency: Mediacom
Production Company: Caviar
Producer: Scott O’Donnell
Director: Tom Willems
D.O.P: Kit Fraser
Editing Company: Whitehouse Post
Editor: James Forbes-Robertson
Post Production: Coffee + TV
Post Producer: Sarah Walsh
3D Artist: Nick John
Colourist: Dan Moran
Music Supervisor: Finger Music
Audio Post Production: 750 MPH
Soundtrack Name: FNG Dreamies Impenetrable Pack CB
Composer: Craig Brown

Tags: UK, digital, advertising

 

 

 

The World's First Impenetrable Pack of Cat Treats – Dreamies™

 

How we made the Impenetrable Pack

 

 

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Beyond: Weight Watchers UK '#SayYes'

Agency: Beyond

Client: Weight Watchers UK

Date: April 2017

Weight Watchers UK has launched an inspiring campaign featuring nine of its members, who have collectively lost 42 stone (588lbs), to encourage people to ‘Say Yes’ to the brand’s flexible plan.

The content-rich campaign includes a hero TVC spot, Radio, VOD, Digital, PR, Social, CRM and Local Marketing, showcasing Weight Watchers liveable approach to weight management through the stories of its real-life members. From nights out with the girls to baking at home with the family, their experiences prove that it is possible to lose weight without giving up the things you love.

The campaign kicks off with a TVC created by Beyond and directed by Richard Oliver, celebrating the successes of six of real Weight Watchers members from across the UK, who collectively lost over 36 stone (504lbs).

The 30” TVC ‘Say Yes’ highlights that people could lose seven times more weight with Weight Watchers than on their own, with Weight Watchers round-the-clock support network and the ethos that every food item is on the menu; offering members an effective and healthy way to lose weight – and keep it off.

Chris Stirk, Weight Watchers UK General Manager, comments: “Our latest advert has been inspired by our amazing members. It has been created as a celebration of the journeys and achievements of every single Weight Watchers member and we are proud to be able to bring a handful of the millions of success stories to TV screens across the country.

“We know that happy people make healthier choices, which is why we equip members with the skills they need to maintain a balanced and healthy approach to weight loss for good.”

Credits:
 

 

 

 

 

Paul Ringsell - Creative Director - Beyond
Richard Oliver - Director - Beyond
Heidi Snelgrove - Producer
Bent Ear - Music

Tags: UK, advertising

 

 

Say Yes

 

 

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Publicis Worldwide: Nescafé 'The Hello Bench'

Agency: Publicis Worldwide

Client: Nescafé

Date: April 2017

Creating new relationships it’s harder than you think, even when you are in the midst of hundreds of thousands of people. To do so, you need a spark, a new opportunity and, of course, a red mug. That's exactly what we did with The Nescafé Hello Bench during the Salone del Mobile in Milan: a bench that gets shorter when two people sit on it. Two sensors activate the bench and let two strangers get closer: an unexpected way to break the ice and start a conversation/connection.

Credits:
 

 

 

 

 

Global Chief Creative Officer Publicis WW & CEO Publicis Italia: Bruno Bertelli
Executive Creative Director Publicis Italia: Cristiana Boccassini
Art Director: Alessandro Candito, Maxime Damo
Copywriter: Lina Akbarzadeh, Paolo Bartalucci
Creative Directors: Alessandro Candito, Paolo Bartalucci, Geert De Rocker, Tom Berth
Digital Creative Director: Azeglio Bozzardi, Martino Lapini
Account Team: Barbara Pusca, Filippo D’Andrea, Florence De Lophem e Roberta Scotti
Social Media Team: Diletta Sala e Arya Alfieri
Strategic Planner: Guglielmo Pezzino
Tv producer: Luana Strafile e Matilde Bonanni
Production company: H+
Executive Producer: Stella Orsini
Directors and editors: Murphy
Centro Media: MediaCom
Marketing Manager: Matteo Cattaneo

Tags: Italy

 

 

 

The Hello Bench

 

 

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To keep up to date with the latest creative, design and advertising projects from around the globe visit The Drum's Creative Works homepage. 

To submit work for consideration please use our online form. 

Welcome to The Drum's APAC Creative Works.

As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.'

We've now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 2 May.

For project information, credits and more hover over the 'i' icon or expand to full screen.

To submit work for future publication, contact Benjamin Cher. For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

jones knowles ritchie: Tiger Beer 'Tiger Beer redesign'

Agency: jones knowles ritchie

Client: Tiger Beer

Date: April 2017

Tiger Beer has launched a packaging refresh with a new look rolling out to cans, bottles and multipacks.

Singapore-based Jones Knolwes Ritchie (jkr) handled the redesign, striving to consolidate the brand’s position as ‘Asia’s beer’ through a more heroic and premium identity.

Credits:
 

Tags: Singapore

 

 

 

 

 

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JWT Sydney: Parkinson's NSW 'The Hold'

Agency: JWT Sydney

Client: Parkinson's NSW

Date: April 2017

J. Walter Thompson Sydney launched a film ‘The Hold’ to challenge perceptions around Parkinson’s disease on World Parkinson’s Day for Parkinson’s New South Wales.

While uncontrollable shaking is the most commonly recognised symptom of Parkinson’s, a little known fact is that the disease affects many young people as well.

The film features an elderly man and his daughter holding hands, to subdue the father’s shaking as it seems. But a twist awaits when it is revealed that the young woman’s hands are shaking instead.

The campaign comprises of TV commercials and an online film, followed by a second phase of ‘Parkinson’s makes simple hard’ print executions, to highlight the challenges of those living with Parkinson’s face every day. 

Credits:
 

 

Executive Creative Director: Simon Langley

CD / Copywriter: Paul Coghlan

CD / Art Director: John Lam

Tags: Australia, J. Walter Thompson, Parkinson's NSW

 

 

 

 

 

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BBDO Malaysia: Anlene 'Grow Young Together'

Agency: BBDO Malaysia

Client: Anlene

Date: April 2017

BBDO Malaysia and Anlene rolled out a campaign to launch the new Anlene Heart-Plus by turning the adage growing old together on its head and setting a standard for love and commitment among couples.

The "Grow Young Together" campaign seeks to ignite conversations around ageing, debunking the myth that it leads to restricted mobility and lifestyle choices, and is fronted by local jazz singer, Sheila Majid and her husband Acis as living embodiments of the Grow Young Together proposition. With the right nutrition, Anlene proposes people can live as young as they feel inside.

Based on the insight that women are usually pushing their partners to stay healthy, the campaign looks to middle-aged married women to look to Anlene Heart-Plus for both them and their partners, while inspiring them to engage in activities they can do together as they age.

Credits:
 

Tags: Malaysia

 

 

 

 

 

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BMF: BPAY 'Fall in like'

Agency: BMF

Client: BPAY

Date: April 2017

BMF and BPAY launches a campaign with a play on the words falling in love, instead 'falling in like' with bills.

Bills are one of the few certainties in life, which we will likely have a lifelong relationship with. This key insight drives BPAY's campaign, while you're likely not to fall in love with paying the bills, with BPAY's benefits, you might be 'falling in like' with them

Credits:
 

 

Executive Creative Director: Cam Blackley

Creative Director: Jen Speirs

Associate Creative Director: Tim Bishop

Copywriters: Chris Berents and Millicent Malcolm

Head of Design: Lincoln Grice

Designers: Matthew Hughes and Caro Gilroy

Tags: Australia, bPay, BMF

 

 

 

 

 

 

 

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GTB Melbourne: Ford Motor Company Limited 'Love every minute'

Agency: GTB Melbourne

Client: Ford Motor Company Limited

Date: April 2017

GTB Melbounre and Ford launched 'love every minute' campaign showcasing the Ford Everest 4WD proving its mettle for the mantle of Drive's "4WD of the year."

The campaign was shot over inhospitable locations around Alice Springs, Australia, with Cinema and TV spots supported by outdoor, online and social, including media in airports.

Credits:
 

 

Executive Creative Director: Jon-Paul Jacques

Copywriter: Stephen Sheldon

Art Director: John Pantzopoulos

Tags: Australia, ford

 

 

 

 

 

 

 

 

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Grey Melbourne: Missing Persons Advocacy Network 'The Unmissables'

Agency: Grey Melbourne

Client: Missing Persons Advocacy Network

Date: April 2017

Over 38,000 Australians are reported missing every year and many remain missing, the Missing Persons Advocacy Network and Grey Melbourne launched 'The Unmissables' campaign to get storytellers and artists to highlight these important untold stories.

The campaign aims to match artists and authors with the family of a long term missing person to create an art piece to highlight the missing person as an individual, and not just a statistic.

Credits:
 

 

Associate Creative Director / Writer: Sally Richmond

Associate Creative Director / Art Director: Lauren Doolan

Executive Creative Director, Melbourne: Anthony Moss

Chief Creative Officer: Michael Knox

Tags: Australia

 

 

 

 

 

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TBWA Auckland: Boundary Road Brewery 'Chocolate Moose Porter'

Agency: TBWA Auckland

Client: Boundary Road Brewery

Date: April 2017

New Zealand’s Boundary Road Brewery has launched a haunting campaign to promote the return of the Chocolate Moose Chocolate Porter beer.

The campaign is spearheaded by an enigmatic film which follows a moose, which is dressed as a porter, as he emerges from a forest and makes his way into the city. The campaign heralds the arrival of the beer in stores after public demand for the product.

 

Credits:
Executive Creative Director: Christy Peacock - Executive Creative Director
Creative Director: Julian Andrews - Creative Director
Senior Art Director: Watchara Tansrikeat - Senior Art Director

 

Executive Creative Director: Christy Peacock
Creative Director: Julian Andrews
Senior Art Director: Watchara Tansrikeat

Production Company: Robber’s Dog 
Director: Daniel Borgman
Producer: Anna Stuart
Sound Design: Liquid Studios
Composer: Pete van de Fluit 
Post Production: Blockhead
 

Tags: New Zealand, TBWA, beer, craft beer

 

 

 

 

 

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J. Walter Thompson Shanghai: Creative Technology 'Plug In'

Agency: J. Walter Thompson Shanghai

Client: Creative Technology

Date: April 2017

Creative Technology and J. Walter Thompson Shanghai has launched a campaign to illustrate how the company's Aurvana headphones' audio quality are akin to being plugged into the live performance directly.

The campaign has three executions, "Rock", "Rap" and "Reggae" to increae awareness of the range and drive trial and sales.

Credits:
 

 

chief creative officer: Norman Tan
executive creative director / Art Director & Copywriter: Carlos Camacho
creative director/Art Director: Supparat Thepparat
assistant creative director: Selwyn Low, Justin Leung
 

Tags: Singapore, Y&R

 

 

 

 

 

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Welcome to The Drum's US Creative Works in partnership with Workfront.

As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.' 

For project information, credits and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this  online form. 

To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, May 3. 

Divorce in the Arab world is seen as a man’s prerogative, and a subject not often discussed. Wunderman MENA has taken steps to address divorce in a new video campaign that brings a real father and daughter together.

“Speak Your Heart” is an effort by Brooke Bond Red Label Tea (Unilever) to tackle bold subjects in Arab society that spark mass, heartfelt debates.

The video and behind-the-scenes interview feature Ohoud, an entrepreneur and a mother, as she seeks her father’s support and acceptance to get out of a marriage she knows is not good for her. She speaks behind a curtain, with her voice disguised, to her father. He thinks that he is talking with a stranger. Over cups of tea, they discuss her failing marriage. She is reticent, but knows she needs to talk about the matter. He is practical, asking about children and saying that both sides need to talk and that it is a difficult societal issue. Her father is unaware that the woman speaking behind the curtain is his own daughter until the end when they come together in an emotional meeting.

By showcasing a real-life conversation between a daughter and her father, the video turns the societal stereotypes around by shifting the focus onto an empowered Arab woman who shares her point of view on an unsuccessful marriage as well as the challenges that it entails.

“Ohoud is not only real, but every bit as strong as she comes across here. She inspired us to take the ‘Speak Your Heart’ platform to the next level, wherein we could tackle difficult subjects from a very ear-to-the-ground viewpoint,” said Piotr Chrobot, executive creative director at Wunderman MENA.

The campaign aims to demonstrate how a genuine conversation, perhaps over a cup of tea (the branding is subtle), can help people find common ground and have heart-to-heart exchanges with the ones in our lives who matter the most.

Credits

Agency: Wunderman MENA

Piotr Chrobot: Executive Creative Director

Louis Moghabghab: Creative Group Head

Hassan Bilgrami: Senior Copywriter

Nabila Zaidi: Copywriter

Shimaa Nabil: Copywriter

Nidheesh Jose: Artworker

Alvaro Bretel: Strategy Director

Carla Louis: Creative Services Manager

Georges Kallab: Group Account Director

Pooja Sookur: Junior Account Director

Anjali Makhija: Senior Account Executive

Production House: Monda

Raja Zgheib: Producer

Myrna Maakaron: Director

DOP: Anne Misslewitz

Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.

We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 8 May.

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SomeOne: Madame Tussauds 'Wax ++'

Agency: SomeOne

Client: Madame Tussauds

Date: April 2017

SomeOne has been working with Madame Tussauds to reposition the brand to reflect the new, exciting, more immersive and dynamic experiences being developed at attractions around the globe.

The new vision for Madame Tussauds is to be the world’s leading producer of extraordinary, immersive, engaging and interactive entertainment – competing with a much broader set of entertainment experiences including theme parks, museums, and immersive theatre. The work encompasses strategy and positioning, through identity to communications, advertising and experiences.

Credits:
 

 

 

 

 

 

 

Creative director: Rich Rhodes

Tags: Europe, creative works, madame tussauds

 

 

 

 

 

 

 

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