Creative Works: including Apple, Bud Light & Cadbury

Pornhub, the adult entertainment site has launched a 'Sexstainability' campaign to help save the environment.

Pornhub will feature an entirely new channel of “Sexstainable” jerk off instruction (JOI) videos starring Pornhub models – including Pornhub brand ambassadors Asa Akira and Kira Noir - educating and inspiring users to start acting more ”sexstainably”.

Every view accumulated under the newly formed channel over the course of the next month will donate funds to 2030 or Bust, an environmental initiative dedicated to informing and inspiring people to reduce their carbon footprints through easily accessible everyday actions.

Bud Light Seltzer Lemonade has released its first-ever Super Bowl television ad, titled 'Last Year’s Lemons.'

Inspired by the do-it-yourself haircuts, postponed weddings and other inconvenient but relatable situations in 2020, the ad looks at the bright moments in a challenging year, to turn last year’s lemons into the new Bud Light Seltzer Lemonade.

During the Super Bowl, Bud Light Seltzer Lemonade will also encourage fans to turn a lemon of a play into Bud Light Seltzer Lemonade. When there’s a turnover by either team, fans watching the Super Bowl can enter for a chance to win a case worth of Bud Light Seltzer Lemonade, by tweeting with #LemonsIntoLemonade and #Sweepstakes.

Bud Light Seltzer Lemonade launched earlier this month, bringing the bold flavor of lemonade with the refreshing bubbliness of seltzer. Available now nationwide, the Bud Light Seltzer Lemonade variety pack features four new flavors including Original Lemonade, Black Cherry Lemonade, Strawberry Lemonade and Peach Lemonade. 

Chipotle Mexican Grill has premiered its first-ever Super Bowl commercial, to air during the second quarter of Super Bowl LV.

The spot, titled 'Can a Burrito Change the World?,' features a young boy rhetorically asking that question while highlighting the impact that Chipotle’s ‘Food with Integrity’ standards could have on the world, including reducing carbon emissions, saving water, and supporting local growers.

Evidenced in the ad, created by Venables Bell and Partners, Chipotle believes that how it grows its food affects how we grow the future. The company believes the global pandemic has shifted consumer behavior to lean towards a community-focused society, further igniting a passion inside of many for making purchasing decisions that drive difference in the world around them. With this spot as part of a series of brand actions,

Chipotle is shedding light on how greater awareness of where food comes from and how it is grown can not only help everyone, but also begin to reverse an agricultural industry crisis, which has lost 40x more farmers than it has gained over the last decade.

Insurance broker, and title partner of Premiership Rugby, Gallagher, has launched a UK-wide initiative - ‘Tackling Tomorrow. Together’ – bringing to life stories of six UK businesses and a charity that have shown resilience, tenacity and pioneering spirit during the Covid-19 pandemic.

To highlight the diversity of challenges and opportunities presented by the pandemic, those selected range from shoemakers and manufacturers, to a family entertainment centre and children’s hospice. All have been chosen to participate in the programme in recognition of their efforts and resilience during the Covid-19 pandemic, with the local businesses having had to adapt and innovate to survive these difficult times.

Each organisation will be partnered with their local Gallagher Premiership Rugby club and given opportunities to promote their business within their local communities with the aim of getting in front of new audiences and potential customers. 

These days informed and tech savvy customers know what they want – easy interactions in an instant; and they’ll reward companies that give them that. Where customers see one problem, BT see the whole picture, bringing humans and technology together to make the complicated simple and the complex whole.

To illustrate this, BT worked with creative, data and tech agency Wunderman Thompson, and renowned artist Michael Murphy, a pioneer in perceptual art which places emphasis on the viewer’s perception. His installations are required to be seen at all angles to understand the complete picture. Murphy gained notoriety when he created the first fine art portraits for Barack Obama in 2007 and has featured in Time Magazine and New York Magazine.

For BT the installation is made up of material relating to contact centre solutions, including headsets, lanyards, keyboards, routers and chairs. At first view the installation appears to be just a collection of objects. However, when viewers move around the installation it comes together to make up the word ‘experience’ from one angle, and a heart shape from another.

Royal Mail is lending its support to villagers of Lover who are this year launching a campaign aimed at broadening the appeal of Valentine’s Day by encouraging the nation to send cards to everyone they have missed over the past year.

The campaign 'Send A Little Love' aims to broaden the appeal of Valentine's Day and make it a day to remember for that special someone, a missed relative, parted friends and lonely neighbours. 

The villagers are determined to provide their special Valentine’s Day Lover postmark on Valentine’s cards and letters despite the ongoing impact of Covid-19 and the associated lockdown.

The famous postal service is all online this year due to lockdown rules and the village cupids will be working from home to stamp each card with their special postmark before it is sent anywhere in the world. 

Royal Mail, which continues to deliver during the lockdown, is lending its full support to the village so that the nation can reach out in style to much missed friends, family and loved ones over the past year.

The village postal service helps everyone send a little love with a range of beautifully designed cards with personalised messages, all lovingly sealed with the Lover cachet stamp before being sent on its way by the village postie. 

This year, the Lover Village Valentine post service has added two special cards to the collection that particularly appeal to grandparents and friends. The first features Stanley, the village mascot with the iconic rainbow symbol.

The second was designed by the local pre-school and features a cartoon child holding a bunch of heart balloons. The iconic Lover village card is still proving popular every year as are the pop-up cards designed by Cardology. 

The website lover.org.uk is already taking orders and will ensure all orders arrive in time for 14th February. The Lover Community Trust, responsible for the postal service, has provided the option to make an online donation to two NHS charities as another way to say 'thank you'. 

With a Valentine card being sent to a scientist working in Antarctica last year, Lover village is providing a global service having sent cards to every continent on the planet and over 4,000 cards sent abroad in the 5 years of operating. 

The small village of Lover in Wiltshire is close to the county border with Hampshire. It is within the New Forest National Park and part of the Redlynch parish.

When it comes to sending Valentine’s Day parcels, this year online shoppers also have the option of having Valentine’s parcels collected from their doorstep with Royal Mail’s new service - Parcel Collect.

“Nian” confronts the fear of the unknown head-on, in a fresh interpretation of a well-loved Chinese New Year folklore, all shot cinematically through the lens of the iPhone 12 Pro Max.  

Directed by award-winning director, Lulu Wang (The Farewell), “Nian” tells a story of a brave young girl’s determination to find and face the widely-feared Nian beast. When she comes face to face with him, she discovers that Nian is not at all terrifying and the two strike up a beautiful friendship based on acceptance. 
 

Online floral retailer The Bouqs Company, has announced its first agency partnership with creative agency of record, Saatchi & Saatchi New York. 

The duo has released two campaigns, with the first supporting the e-commerce business for the biggest floral holiday of the year: Valentine’s Day. 

This campaign, 'Long-lasting flowers for a long-lasting relationship,' is a tribute to what makes The Bouqs Company different than its competitors. While men are primary flower purchasers leading up to Valentine’s Day, this campaign hopes to resonate with a broader audience, as trends like Galentine’s Day indicate Valentine’s Day is a day to celebrate all sorts of long-lasting relationships.

Kallø, the organic stocks and rice cake brand has launched a new digital marketing campaign titled ‘Better by Nature’.

The execution aims to inspire and facilitate more natural food choices while connecting new customers to Kallø’s range of real-food products.

Wholesome animations linking the brand’s leading products with wild animals will feature in streamed video content across Facebook and Instagram. Bringing the playful brand personality to life, each animation is centred around catchy, play-on-word slogans such as: ‘I only opt for quality toppings, so only Kallø goes into my shopping’.

Running throughout January and February, the assets will be further amplified on news and lifestyle media sites to extend brand reach. 

Tripadvisor, the world’s largest travel platform, is announcing today the launch of the world’s first virtual voice tour of a destination on Alexa, in partnership with The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi). The immersive experience enables travellers in the UK to explore the wonders of Abu Dhabi from the comfort of their home. 

DCT Abu Dhabi is the first destination marketing organisation to test this new technology in the United Kingdom. Alexa customers in the U.K. will be able to say “Alexa, Explore Abu Dhabi” and be taken on an immersive voice tour of the destination. The themes and content within the experience have been selected based on Tripadvisor data and traveller sentiment, in order to create a unique experience that is powered by how consumers are feeling.

The Alexa skill enables would-be travellers to choose their own adventure, presented with various options detailing what they can explore in Abu Dhabi. Consumers using the Alexa skill can verbally request which path to take following prompts from the host. The full experience spans several minutes and comprises a choice of top relaxation and nature spots, cultural wonders and restaurants - all backed by reviews from the Tripadvisor platform. The skill remembers the path a user has taken and presents different options when they return. 

Independent restaurants across the UK are the lifeblood of the UK's diverse and vibrant food culture. With so many of them at risk of closure due to the impact of the ongoing pandemic, today, Gousto, the UK’s leading recipe box provider is launching Cookstarter, a campaign designed to provide support to independent restaurants.

Cookstarter will see five independent restaurants, nominated by the public, receive £10,000 funding each, as well as a year-long programme of business coaching support spanningmarketing, finance, HR, SEO and social media. The programme will be delivered by a dedicated Board of Mentors at Gousto, put together by founder and CEO, Timo Boldt.

The Cookstarter campaign will also see the chefs of the five independent restaurants team up with Gousto’s recipe development team to co-create a recipe inspired by the restaurant’s menu. These recipes will be available to all Gousto customers in the UK, allowing the public to recreate the dishes at home and thereby widening the customer base and awareness of the restaurants.
Gousto subscribers who order a Cookstarter recipe will also be able to tip the restaurant’s teams through the cashless tipping solution TiPJAR, a digital tipping service. Gousto will also be encouraging donations to Hospitality Action, a charity that supports all workers in the hospitality sector.

To rally the public to participate during the nationwide search, Gousto has enlisted its long term brand ambassador and the nation’s PE teacher Joe Wicks MBE, along with chef and Chef and restaurateur Gizzi Erskine and comedian and foodie, Katherine Ryan. The trio will encourage Brits to nominate their favourite independent restaurants before 7 February. Independent restaurants are also encouraged to self-nominate during the search.

Cadbury has launched a new campaign to support the return of its Find a Legend, Win a Legend promotion. The push was developed in partnership with creative agency Elvis.

For the fourth year of the campaign, Cadbury is partnering with six of the nation’s top football clubs, lining up a legend from each club, including Arsenal FC’s Ian Wright, Chelsea FC’s Petr Cech, Manchester United’s Gary Neville, Liverpool FC’s Robbie Fowler, Manchester City’s Micah Richards and Tottenham Hotspur’s Rafa van der Vaart.

The push, which is part of Cadbury’s wider promotional activations strategy centred on its partnership with six of the nation’s top clubs, aims to get people buying standard chocolate following the festive period.

Consumers are invited to buy a promotional bar, and if they find a legend’s shirt inside their pack, they win an experience with the featured legend. If they don’t find a shirt in the pack, they can head online to legends.cadburyfc.com, enter their barcode, and find out if they have won a £5/€5 or £10/€10 club shop voucher, or a personalised video message from one of the six club legends.