Creative Works, featuring Marmite, McDonald’s and The Office for National Statistics

Adam&eveDDB, in partnership with Mindshare and Kinetic, have delivered a suite of explosive OOH special builds to celebrate the launch of chili-infused Marmite Dynamite, encouraging both lovers and haters to handle the new product with extreme care.

The launch execution features the giant lid of a Marmite Dynamite jar, which has exploded out of a 48-sheet poster and into a nearby car windscreen. Follow up executions feature huge lids blown skywards and hooked onto nearby buildings and trees.

Whether you love it or hate it, this eye-catching and unique OOH campaign will absolutely remind you to be careful with your jar of Marmite Dynamite.

Adam&eveDDB’s explosive concept for Marmite’s new fiery, chilli flavoured variant has also been extended to a social campaign on Instagram and Facebook, implemented by Mindshare and U-Studio. Media strategy developed and executed by Mindshare, with the special build OOH sites created and delivered by Kinetic and Jack Agency.

The PR strategy was developed and executed by W Communications, with the aim of igniting mass consumer awareness ahead of the product’s launch. 

Virgin Media’s latest campaign features a timeless love story that is set in the world of online gaming, powered by its fast and reliable WiFi.

The ‘Faster Brings us Closer’ campaign plays on the power of Virgin Media’s ultrafast network with the touching story of students Jade and Jake, who form an instant connection after meeting in an online video game.

Virgin Media’s new TV film, which debuts tonight (5 February) on ITV, emulates a classic love story reimagined for today’s digital world. After Jade defeats Jake in a gaming battle, they decide to team up and the more time they spend in the virtual world, the more their feelings for each other grow.  The narrative builds up to a virtual ‘meet cute’ where the characters take their relationship to the next level, meeting face-to-face via video call.

 

The Office for National Statistics (ONS)has revealed a major new integrated launch campaign to drive awareness of Census 2021 across England and Wales. The push was developed in collaboration with creative agency M&C Saatchi following its appointment as agency partner for Census 2021 communications last year.

M&C Saatchi has partnered with the ONS to develop an inclusive campaign with broad appeal across the entire population, to ensure completion across diverse community groups. With an objective of achieving over 75% online completion, it has been described as a ‘digital-first census’.

The push will help people to understand the relevance and importance of the census, and to recognise the power of data and statistics to improve lives. In particular, Census 2021 will give the ONS fresh information to increase its long-term understanding of the impact of the pandemic, and make sure that the services people use meet the needs of our changing society.

The integrated ‘It’s About Us’ campaign is brought to life through a series of portraits from across the length and breadth of England and Wales – almost 80 in total – celebrating who we are and the communities we come from. A TV spot, directed by Max Fisher at Knucklehead, features a version of The Zombies track This Will Be Our Year, rerecorded by the Norwich-based busking band featured in the advert, in a nod to the campaign’s community focus.

The campaign is unique in its scale and breadth. Designed to reach all adults in England and Wales, irrespective of age, location, race, sex, religion or living circumstances, the inclusive push features nearly 200 members of the public from across England and Wales. It has been developed in 44 languages, with activity running across TV, radio, audio, social media, digital, out-of-home, press and PR. This is supported by student communications, a primary and secondary school education programme, commercial and public sector partnerships, and community outreach.

Developed during the Covid-19 pandemic, the campaign was produced under government and APA guidelines and under the strict supervision of a Covid-19 Compliance Officer. Measures included casting members from the same household or support ‘bubble’.

Media planning and buying for the campaign is by Manning Gottlieb OMD/OmniGOV. The secondary schools education programme is delivered by EVERFI.

To draw attention to the fact that a cough lasting three weeks or more could be a sign of lung cancer, NHS England has worked with M&C Saatchi on an awareness campaign, titled 'Warning Sign'. 

While Lung cancer is the third most common cancer in England, with around 39,300 cases per year, it is the biggest cause of cancer deaths. With member of the public reluctant to use NHS services durnig the pandemic, lung cancer GP referrals remain lower than before the pandemic. 

To address these issues, Public Health England and NHS England have worked with M&C Saatchi to develop a campaign to encourage those with the key early symptom of lung cancer (a cough for three weeks or more) to contact their GP practice.

To dramatise this, M&C Saatchi created a distinctive visual asset – a warning sign on the chest, much like the type you’d seen on a car dashboard. In a TV spot, directed by Josh Feder at Agile Films, every time the protagonist coughs, unbeknown to him, a warning sign lights up on his chest, as if it’s emanating from inside him. The ad shows him coughing in various scenarios over the course of a three-week period, dramatising the cough’s persistence and the way in which people can just ignore symptoms that hang around. It isn’t until his partner expresses concern that he accepts he needs to see a GP.

The ad’s voiceover states: “If you’ve had a cough for three weeks or more, and it isn’t Covid-19, it could still be a warning sign. It’s probably nothing serious, but it could be a sign of cancer. Just contact your GP practice.”

The initiative is the latest in a series of ‘Help Us, Help You’ campaigns which seek to address barriers to accessing the NHS and encourage people with early signs of cancer to speak to their GP. The campaigns aim to assure people that despite Covid-19, the NHS is ready to see those that need care in a safe way.

Marking its first major campaign since it appointed New Commericial Arts (NCA) last year, the Halifax has introduced a new posiitoning: "It's a people thing'. 

Against the backdrop of Oasis''Stand By Me' the campaign seamlessly amalgamates various vignettes, capturing the highs and lows of those living on a typical British street. 

"Halifax is a heartland of Britain brand. Our new 'It's a people thing' campaign puts it right back where it belongs," explains Richard Warren, director of marketing communications at Lloyds Banking Group. 

Oatly has launched its first European-wide creative campaign that asks one very simple question: 'Are You Stupid?'

The creative is in response to 'Amendment 171 (AM 171)' - which calls for heavy restrictions on plant-based dairy, and is supported by the European Dairy Association who are claiming that current packaging and marketing guidelines are 'misleading' to consumers. 

The amendment calls for it to be made illegal for plant-based products to reference dairy in any way, meaning phrases like 'dairy free' or 'creamy' could be banned. As well as affecting packaging, it could also impact climate footprint comparisons, where comparing the emissions to dairy could no longer be allowed.

The European Parliament has voted yes to the ammendement and it will next be decided by the EU Council of Ministers.

While it says its confident that people across the continent are able to distinguish between entirely different products, Oatly is double checking by asking the public to confirm.

A series of digital ads feature the responses of real people, from a study which lasted a week, and included 12 focus groups with people from 17 countries, aged 21-64.

R/GA London has partnered with Nike and female physiologist, Stacy Sims, to build the first-ever cycle syncing training collection on the Nike Training Club App.

The work will launch across Nike Women’s Global Social handle and in the Nike Training Club app, and aims to help educate women on how to sync their training to their menstrual cycle - to not only perform better and stronger, but to optimise their energy and listen to what their body needs for each phase of the cycle.

Two of the world’s most loved brands joined forces to launch the Pizza Hut KFC Popcorn Chicken Pizza.

The global integrated campaign, created by Iris, launches in the UK with a 30-second announcement film starring Pizza Hut’s long-time brand ambassador, Parker J Parkerson.

Parker warns the internet to ‘brace itself’ as he reveals a collaboration so mind-blowing it could possibly break. As soon as the Pizza Hut KFC Popcorn Chicken Pizza is introduced, the meltdown begins and Parker takes us on a journey through the internet collapsing on itself, in his signature tongue-in-cheek style.

Simple and instantly recognisable, Leo Burnett has produced more satisfying minimalism for McDonald's.

This latest outdoor campaign sees McDonald's iconic 'golden arches' serve customers a timely reminder that even when they can't go in-store, they can get it delivered instead.
 

August is the first period product brand built for Gen Z, founded by two Gen Z-ers themselves. Launched in late 2020, August is revolutionizing period care by reimagining and redefining the period experience.

August has teamed up with Safely to put out a PSA campaign with real people asking real questions about periods and sexual health; both brands are on a mission to normalize periods and STIs and believe its time for society shaming to stop. The campaign’s goal is to promote self-advocacy around menstrual and sexual health.

 

 

Nestlé Cereals has launched a UK campaign created by McCann London aimed at empowering British families to be ‘Shreddie For Anything’.

Shreddies turned to the only man that can captivate an entire nation to re-establish the classic British breakfast cereal. Some say he built Milton Keynes in a week; others say he does not believe in scaffolding. Nick Knowles, TV presenter and builder of dreams, is waking up the nation with his can-do attitude and celebrating the UK’s ordinary, no-nonsense families who are tackling life’s everyday challenges head on.

In the 30-sec TV spot, Nick ‘get it done’ Knowles comes armed with his belt of tools, packs of Shreddies and words of wisdom: “when things get tough, don’t eat soft” to help a dad get through the daily struggle of getting his kids up for school.

 

Goodwill's latest campaign, 'The Good in Goodwill' communicates the brand’s mission and inspires the consumer to take action — either by making a goods donation or a retail purchase — so that Goodwill can continue the cycle of good. 

After a year that warranted a focus on community and helping others, and when shopping and donation protocols were constantly changing, Y&L wanted this campaign to not only provide a platform to communicate the Goodwill mission in a meaningful way, but also lean into the 'One Goodwill' initiative to address the importance of Goodwill retail and donations.

The campaign includes animated videos (created by Johannesburg-based animation studio Masters & Savant) and social assets that tell the stories of real people who have been helped by Goodwill’s various programs.