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Welcome to The Drum's US Creative Works in partnership with Workfront.
This section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.’
For project information, credits, and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form.
To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, July 12.
Phelps: Natrol 'Stay Sharp, Stay You'
Agency: Phelps
Client: Natrol
Date: July 2017
The launch ad campaign for Natrol Cognium plays up little everyday lapses that make a memory enhancer useful while mentioning extensive human clinical trials behind product development. Created by Phelps, agency of record for Natrol, the campaign strikes a lighthearted contrast in the emerging category.
Phelps found that Cognium’s intended consumers don’t want to turn back the clock; they just want to keep feeling like themselves. Hence the campaign line, 'Stay sharp. Stay you'. The 30-second spot, 'Sharp Susan', features 80s TV star Erin Gray (Buck Rogers in the 25th Century and Silver Spoons) moving through her house and putting away what her husband misplaced, including the tablet left in the fridge which becomes the screen for essential product information. She’s got everything under control as the voice of the consumer as well as the voice of the brand.
Meanwhile, print and banner ads beckon readers to “Remember the groceries on your list – without the list” and “call your grandkids by their right names – the first time.”
Meanwhile, print and banner ads beckon readers to “Remember the groceries on your list – without the list” and “call your grandkids by their right names – the first time.”
An aggressive ad run this summer covers national cable programs, SiriusXM Satellite Radio, a variety of digital tactics including geo-targeted banners and gamified rich media and a diverse range of lifestyle, health, and trade magazines.
Credits:
Agency: Phelps
Client: Natrol
Product: Natrol Cognium
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DDB Chicago: State Farm 'Backstory'
Agency: DDB Chicago
Client: State Farm
Date: June 2017
State Farm understands it isn’t just insuring consumers’ 'stuff'; they are protecting people’s most treasured possessions and recognize all that entails. It’s this understanding that inspired State Farm's 'Backstory' campaign.
Created by DDB Chicago as part of State Farm’s 'Here to Help Life Go Right' communications platform, the 'Backstory' creative tells the story behind what’s being insured and recognizes the hard work, time and sacrifice these items represent. State Farm understands the material goods that people insure have a deeper meaning and are worth more than their dollar amount.
A 360-campaign, creative for Backstory is running nationally across broadcast, online video platforms and in cinema. Additionally, the campaign is supported by national terrestrial and streaming radio, social media and digital display.
Credits:
State Farm Backstory: “Truck” and “Remodel" Credit List
Creative Agency:
Ari Weiss: Chief Creative Officer, DDB North America
John Maxham: Chief Creative Officer, DDB Chicago
Mel Routhier: Group Creative Director
Rua Perston: Creative Director
Matt Cramp: Creative Director
Diane Jackson: Chief Production Officer
Scott Kemper: Executive Producer
Amy Turner: Senior Producer
Zoe Grubbe: Production Manager
Linda Bres: Music Production Manager
Ben Gladstone: Group Business Director
Veronica Zamiar: Account Director
Oliver Glenn: Account Supervisor
Katie Murphy: Account Executive
Jack Perone: Chief Strategy Officer
Neil Kumar: Strategy Director
Ari Weiss: Chief Creative Officer, DDB North America
John Maxham: Chief Creative Officer, DDB Chicago
Mel Routhier: Group Creative Director
Rua Perston: Creative Director
Matt Cramp: Creative Director
Diane Jackson: Chief Production Officer
Scott Kemper: Executive Producer
Amy Turner: Senior Producer
Zoe Grubbe: Production Manager
Linda Bres: Music Production Manager
Ben Gladstone: Group Business Director
Veronica Zamiar: Account Director
Oliver Glenn: Account Supervisor
Katie Murphy: Account Executive
Jack Perone: Chief Strategy Officer
Neil Kumar: Strategy Director
Production: Biscuit Filmworks
Director: Noam Muro
Partner/Managing Director: Shawn Lacy
Executive Producer: Rick Jurjoura
Producer: Charleotte Woodhead
Head of Production: Mercedes Allen-Sarria/Rachel Glaub
Director of Photography: Jo Willems
Production Designer: Bruse McClosky
Director: Noam Muro
Partner/Managing Director: Shawn Lacy
Executive Producer: Rick Jurjoura
Producer: Charleotte Woodhead
Head of Production: Mercedes Allen-Sarria/Rachel Glaub
Director of Photography: Jo Willems
Production Designer: Bruse McClosky
Editorial: Work Editorial
Editor: Neil Smith
Assistant editor: Erik Vogt-Nilsen
Producer: Brian Scharwath
Executive Producer: Marlo Baird
Editor: Neil Smith
Assistant editor: Erik Vogt-Nilsen
Producer: Brian Scharwath
Executive Producer: Marlo Baird
Post: Freekfolk
Colorist: Paul Harrison
Flame Op/Creative Director: Jason Watts
Executive Producer: Celia Williams
Colorist: Paul Harrison
Flame Op/Creative Director: Jason Watts
Executive Producer: Celia Williams
Music Agency for Supervision and Licensing: Groove Guild
Partner/Music Supervisor: Al Risi - Truck
“Break my Bones” by John Taylor
Partner/Music Supervisor: Al Risi - Truck
“Break my Bones” by John Taylor
Audio Post: The DDB Studio
Audio Engineer: Nicholas Papule
Assistant: Cameron Aper
Audio Engineer: Nicholas Papule
Assistant: Cameron Aper
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Fortnight Collective: Yasso Frozen Greek Yogurt 'Boom Goes the Ice Cream'
Agency: Fortnight Collective
Client: Yasso Frozen Greek Yogurt
Date: July 2017
Yasso Frozen Greek Yogurt has launched a new summer campaign called Boom Goes the Ice Cream to usher in a new era of dessert. The campaign will run from July through August and is comprised of a mix of out of home, radio, digital and social. In August street teams will also spend time in each market with a voice-activated I Scream truck where participants who scream loud enough will be rewarded with Yasso bars.
The campaign was created in partnership with new Boulder agency Fortnight Collective which matches the brand’s out-of-the-box approach. Fortnight Collective was responsible for traditional media planning, creative development and production (digital videos, radio ads, digital banners, outdoor, cinema), in addition to working with an experiential partner on building out the ‘I Scream Truck’
The campaign was created in partnership with new Boulder agency Fortnight Collective which matches the brand’s out-of-the-box approach. Fortnight Collective was responsible for traditional media planning, creative development and production (digital videos, radio ads, digital banners, outdoor, cinema), in addition to working with an experiential partner on building out the ‘I Scream Truck’
Credits:
Agency: Fortnight Collective
Client: Yasso Frozen Greek Yogurt
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We Are Unlimited: McDonald's 'I Got Yours'
Agency: We Are Unlimited
Client: McDonald's
Date: July 2017
Chicago agency We Are Unlimited teamed up with creative editor Bob Ackerman at The Colonie for the new McDonald’s spot, ‘I Got This,’ introducing its new ‘One For You. One For Free’ Daily Deal Menu.
Directed by Brig White out of Tool of NA/LA, the broadcast and digital campaign’s off-kilter humor is heightened by improvised exchanges between the actors playing the two featured characters.
The commercial opens with the two friends at the McDonald’s counter making quizzical noises as they peruse the menu board. Ackerman used this unscripted moment to open the spot in a unique way that grabs the viewers’ attention.
This job was The Colonie’s first opportunity to work with We Are Unlimited, the new ad agency created by the holding company, Omnicom Group, to work exclusively on the McDonald’s account.
Credits:
Client: McDonald’s
Title: I Got Yours
Length: :30, :15
Agency: We Are Unlimited / Chicago
Executive Producer/Chief Production Officer: Jon Ellis
Producer: Craig Wagner
CD: Tim Souers
Copywriter: Carolyn Holyk
Art Director: Tim Pliego
Production Company: Tool of North America/ LA
Director: Brig White
DP: J. Gurnari
Producer: Wade Brandenberger
Editorial Company: The Colonie / Chicago
Creative Editor: Bob Ackerman
Assistant Editor: Graham Chapman
Finishing: Tom Dernulc
Executive Producer: Mary Caddy
Visual/FX Design Company: The Colonie / Chicago
VFX Artist: Tom Dernulc
Color Correction Company: Filmworkers Club /Chicago
Colorist: Fred Keller
Title: I Got Yours
Length: :30, :15
Agency: We Are Unlimited / Chicago
Executive Producer/Chief Production Officer: Jon Ellis
Producer: Craig Wagner
CD: Tim Souers
Copywriter: Carolyn Holyk
Art Director: Tim Pliego
Production Company: Tool of North America/ LA
Director: Brig White
DP: J. Gurnari
Producer: Wade Brandenberger
Editorial Company: The Colonie / Chicago
Creative Editor: Bob Ackerman
Assistant Editor: Graham Chapman
Finishing: Tom Dernulc
Executive Producer: Mary Caddy
Visual/FX Design Company: The Colonie / Chicago
VFX Artist: Tom Dernulc
Color Correction Company: Filmworkers Club /Chicago
Colorist: Fred Keller
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CP+B: Otterbox 'Unrule the Outdoors'
Agency: CP+B
Client: Otterbox
Date: July 2017
CP+B is working with OtterBox, the number one-selling smartphone case brand in the US, as they introduce a line of premium rugged coolers.
Brands in this category claim their coolers are “bear proof” but OtterBox is proving the new Venture coolers are not only bear proof, but falling piano, wrecking ball, firecracker and angry wrestler proof. They put fish inside the cooler, then gave a real grizzly bear an electronic switchboard with real buttons to trigger these various elements to try and destroy it.
The resulting video injects fun into the serious outdoor world, while proving how tough these coolers are.
The resulting video injects fun into the serious outdoor world, while proving how tough these coolers are.
Credits:
CLIENT: OtterBox
CAMPAIGN TITLE: Unrule The Outdoors
EXECUTION TITLE: Ultra Bear Proof
AGENCY: CP+B Boulder
VP/CHIEF CREATIVE OFFICER: Ralph Watson
EVP/EXECUTIVE CREATIVE DIRECTOR: Tony Calcao
ASSOCIATE CREATIVE DIRECTOR: Brian Caruso
ASSOCIATE CREATIVE DIRECTOR: Marthon Pucci
VP/DIRECTOR OF CONTENT PRODUCTION, BOULDER: Sloan Schroeder
INTEGRATED PRODUCER: Alina Moeller
JUNIOR INTEGRATED PRODUCER: Shelby Hawkinson
INTEGRATED PRODUCER: Rachel Noonan
PRODUCTION COMPANY & CITY: Bob Industries, LA
DIRECTOR: Brigg Bloomquist
DIRECTOR OF PHOTOGRAPHY: Danny Moder
PRODUCER: Brian Etting
EXECUTIVE PRODUCER: TK Knowles
EXECUTIVE PRODUCER: John O'Grady
EDITORIAL COMPANY & CITY: SpotWelders, Venice, CA
EDITOR: Haines Hall
ASSISTANT EDITOR: Matt Corliss
EDITORIAL EXECUTIVE PRODUCER: Carolina Padilla
SENIOR PRODUCER: Christie Price
POST PRODUCTION COMPANY & CITY: Method Studios
SENIOR EXECUTIVE PRODUCER: Robert Owens
PRODUCER: Julia Paskert
LEAD FLAME ARTISIT: Wensen Ho
FLAME ARTISIT(s): Cody Edwardson
SUPPORT FLAME ARTISIT(s): Aaron Neitz, Thomas Downs, Cecile Tecson Broas, Emily Irvine
MIX COMPANY & CITY: Bronx Audio Post, NY, NY
AUDIO ENGINEER: David Wolfe
MIX PRODUCER: Molly Burke
MUSIC COMPANY & CITY: Butter Music and Sound, Venice, CA
MUSIC COMPANY CCO/CEO: Andrew Sherman
MUSIC COMPANY EP: Annick Mayer
MUSIC COMPANY PRODUCER: Jason Weiss
TELECINE COMPANY: Company 3
COLORIST: Stefan Sonnenfeld
SENIOR PRODUCER: Katie Andrews
VP/MANAGING DIRECTOR: Devin Reiter
GROUP ACCOUNT DIRECTOR: Rob Hofferman
CONTENT SUPERVISOR: Michelle Robertson
CONTENT MANAGER: Ashley Huehnerfuss
CHIEF STRATEGY OFFICER: Eric Zuncic
SENIOR STRATEGIST: Nicole Hering
SENIOR BUSINESS AFFAIRS: Lisa Gilles
TRAFFIC MANAGER: Alex Blumfelder
CAMPAIGN TITLE: Unrule The Outdoors
EXECUTION TITLE: Ultra Bear Proof
AGENCY: CP+B Boulder
VP/CHIEF CREATIVE OFFICER: Ralph Watson
EVP/EXECUTIVE CREATIVE DIRECTOR: Tony Calcao
ASSOCIATE CREATIVE DIRECTOR: Brian Caruso
ASSOCIATE CREATIVE DIRECTOR: Marthon Pucci
VP/DIRECTOR OF CONTENT PRODUCTION, BOULDER: Sloan Schroeder
INTEGRATED PRODUCER: Alina Moeller
JUNIOR INTEGRATED PRODUCER: Shelby Hawkinson
INTEGRATED PRODUCER: Rachel Noonan
PRODUCTION COMPANY & CITY: Bob Industries, LA
DIRECTOR: Brigg Bloomquist
DIRECTOR OF PHOTOGRAPHY: Danny Moder
PRODUCER: Brian Etting
EXECUTIVE PRODUCER: TK Knowles
EXECUTIVE PRODUCER: John O'Grady
EDITORIAL COMPANY & CITY: SpotWelders, Venice, CA
EDITOR: Haines Hall
ASSISTANT EDITOR: Matt Corliss
EDITORIAL EXECUTIVE PRODUCER: Carolina Padilla
SENIOR PRODUCER: Christie Price
POST PRODUCTION COMPANY & CITY: Method Studios
SENIOR EXECUTIVE PRODUCER: Robert Owens
PRODUCER: Julia Paskert
LEAD FLAME ARTISIT: Wensen Ho
FLAME ARTISIT(s): Cody Edwardson
SUPPORT FLAME ARTISIT(s): Aaron Neitz, Thomas Downs, Cecile Tecson Broas, Emily Irvine
MIX COMPANY & CITY: Bronx Audio Post, NY, NY
AUDIO ENGINEER: David Wolfe
MIX PRODUCER: Molly Burke
MUSIC COMPANY & CITY: Butter Music and Sound, Venice, CA
MUSIC COMPANY CCO/CEO: Andrew Sherman
MUSIC COMPANY EP: Annick Mayer
MUSIC COMPANY PRODUCER: Jason Weiss
TELECINE COMPANY: Company 3
COLORIST: Stefan Sonnenfeld
SENIOR PRODUCER: Katie Andrews
VP/MANAGING DIRECTOR: Devin Reiter
GROUP ACCOUNT DIRECTOR: Rob Hofferman
CONTENT SUPERVISOR: Michelle Robertson
CONTENT MANAGER: Ashley Huehnerfuss
CHIEF STRATEGY OFFICER: Eric Zuncic
SENIOR STRATEGIST: Nicole Hering
SENIOR BUSINESS AFFAIRS: Lisa Gilles
TRAFFIC MANAGER: Alex Blumfelder
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Kovel/Fuller: Mercury Insurance 'Mercury Mission'
Agency: Kovel/Fuller
Client: Mercury Insurance
Date: July 2017
Kovel/Fuller (KF) has produced four new TV commercials for Los Angeles-based Mercury Insurance. They are part of KF’s successful 'Mercury Mission' campaign, a long-running entertaining series of spots featuring Mercury Insurance super agents heroically embarking upon 'missions' to help educate consumers about Mercury’s low rates and first-class service.
The new spots demonstrate the lengths to which Mercury agents will go to save customers money, while delivering excellent service and providing peace of mind. Some of the settings in which Mercury’s super agents will find themselves include an alien coffee bar, Mercury’s secret savings and repair center, Main Street USA and in the heart of a metropolis providing superior service, savings and protection.
The TV schedule, which was developed and booked by Palisades MediaGroup, spans a number of genres that includes networks such as HGTV, ESPN, Adult Swim, FX, USA Network, NBC Sports and Syfy. In addition to the linear TV component, the spot will also air on VOD platforms through the NBCU, Hulu and FOX/FX networks.
Credits:
Agency: Kovel/Fuller
Client: Mercury Insurance
Media Services: Palisades MediaGroup
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Barton F. Graf: Supercell 'Hay Day Hug Harvest'
Agency: Barton F. Graf
Client: Supercell
Date: July 2017
During the last five years, Supercell's mobile game Hay Day has reached a massive community — and to celebrate the five year anniversary, the gamemakers wanted to give them all a hug. Five hugs, in fact. Because different moods call for different hugs.
The five-year birthday Hug Harvest came to life both inside and outside of the game through gameplay, documentary film, 360 video, digital stickers, in game postcard and more.
Launching this week, a documentary style film tells the story of nine Hay Day players who met in person for the first time on a farm in Maryland. Directed by Oscar-winning couple Sean and Andrea Fine, the film features the Just Chill’n Neighborhood, a global group of farmers who grew to know each other through playing the game and grew even closer when we brought them together on an actual working farm.
The animated 360 video features classic Hay Day characters getting in on the birthday action to give farmers a special group hug.
The animated 360 video features classic Hay Day characters getting in on the birthday action to give farmers a special group hug.
Other birthday campaign components include: in game elements like special decorations, events, and social support messaging, limited time merchandise and a custom Hay Day sticker pack, featuring the animals and some of the iconic elements on the farm.
Credits:
Barton F Graf
Gerry Graf - CCO/Founder
Jeff Benjamin- ECD/Partner
Marco Kaye- Creative Director
Amanda Clelland - Creative Director
Theresa Reyes - Producer
Josh Morse - Head of Integrated Production
Kate Faux– Group Account Director
Mike Andreozzi – Account Director
Adelaide Smythe– Account Manager
Ellery Luse – Strategy Director
Helene Dick – Strategist
Gerry Graf - CCO/Founder
Jeff Benjamin- ECD/Partner
Marco Kaye- Creative Director
Amanda Clelland - Creative Director
Theresa Reyes - Producer
Josh Morse - Head of Integrated Production
Kate Faux– Group Account Director
Mike Andreozzi – Account Director
Adelaide Smythe– Account Manager
Ellery Luse – Strategy Director
Helene Dick – Strategist
Superprime
Director: The Fines
Head of Production: Roger Zorovich
Executive Producer: Colleen O'Donnell
Producer: Trevor Allen
Director: The Fines
Head of Production: Roger Zorovich
Executive Producer: Colleen O'Donnell
Producer: Trevor Allen
EXILE
Editor: Matt Murphy
Assistant: Stephania Dulowski
Executive Producer: Sasha Hirschfeld
Senior Producer: Evyn Bruce
Flame Producer: Francess Tom-Sahr
Flame Artist: Suzanne Dyer
360 Hug
Barton F Graf
Gerry Graf - CCO/Founder
Jeff Benjamin- ECD/Partner
Marco Kaye- Creative Director
Amanda Clelland - Creative Director
Van Gould & Chris Sheldon : Creative team
Theresa Reyes - Producer
Josh Morse - Head of Integrated Production
Kate Faux– Group Account Director
Mike Andreozzi – Account Director
Adelaide Smythe– Account Manager
Ellery Luse – Strategy Director
Helene Dick – Strategist
Editor: Matt Murphy
Assistant: Stephania Dulowski
Executive Producer: Sasha Hirschfeld
Senior Producer: Evyn Bruce
Flame Producer: Francess Tom-Sahr
Flame Artist: Suzanne Dyer
360 Hug
Barton F Graf
Gerry Graf - CCO/Founder
Jeff Benjamin- ECD/Partner
Marco Kaye- Creative Director
Amanda Clelland - Creative Director
Van Gould & Chris Sheldon : Creative team
Theresa Reyes - Producer
Josh Morse - Head of Integrated Production
Kate Faux– Group Account Director
Mike Andreozzi – Account Director
Adelaide Smythe– Account Manager
Ellery Luse – Strategy Director
Helene Dick – Strategist
The Mill: VFX & Design
Producer: Adam Reeb
Production Coordinator: Sardor Kaziyev
Creative Director: Robert Sethi
Producer: Adam Reeb
Production Coordinator: Sardor Kaziyev
Creative Director: Robert Sethi
HEARD CITY
Mixer: Evan Mangiamele
Mixer: Evan Mangiamele
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Colle+McVoy: USA Swimming 'The Funnest Sport There Is'
Agency: Colle+McVoy
Client: USA Swimming
Date: July 2017
Colle+McVoy just launched a new poster collection to promote “The Funnest Sport There Is” for USA Swimming during the crucial summer season.
Appearing online, on social media and in swim clubs and organizations across the country, the posters are part of the Swim Today campaign and feature professional athletes (as a nod to last year’s Olympic campaign) and young kids. As competition for kids’ time continues to increase, the campaign highlights what makes swimming different and encourages kids to join their local swim teams.
Credits:
Client – USA Swimming/Swim Today
Agency – Colle McVoy
Agency – Colle McVoy
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Acres: Win Company 'Randy Bryce for Congress'
Agency: Acres
Client: Win Company
Date: July 2017
New York-based production company Acres executive producer Matt McLaughlin has teamed up with seasoned campaign manager and political strategist Bill Hyers to launch political media firm WIN.
The company’s mission is to create positive change through the best storytelling and new media strategy, aiming to work only with candidates and causes of substance. Their breakout ad for Wisconsin ironworker, and Paul Ryan challenger, Randy Bryce launched his race for Congress by painting an authentic portrait of the everyday working man. The spot combines the widely relatable healthcare woes of his mother with multiple sclerosis with a polished cinematic lens to position the progressive cancer survivor as an empowered citizen with the drive to truly inspire change.
The spot artfully juxtaposes the political semantics of Paul Ryan with the relatable narrative of this hometown man with a passion for helping his community on a ground level to provocatively challenge the speaker of the House to swap roles and see what a blue-collar work day is like. Since the video launched, it has racked up nearly 25m views and erupted widespread online conversation about the nontraditional candidate.
Credits:
Production Company: Acres
Executive Producer: Matt McLaughlin
Political Strategist: Bill Hyers
Client: WIN
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ddb New York: Cotton Incorporated 'The United of America'
Agency: ddb New York
Client: Cotton Incorporated
Date: July 2017
This Independence Day, Cotton Incorporated is calling upon all Americans to celebrate the threads that tie us together, reminding us that, first and foremost, we are all Americans.
The new ‘The United of America’ digital video and social campaign launched on July 3 and extends throughout the month to promote a message of unity, reminding us all to wrap ourselves in knowledge that we are more alike than different. This includes a call for individuals nationwide to take a unity pledge and upload photos of themselves to a microsite: www.theunitedofamerica.com. After all, we’re all born in a cotton blanket.
That blanket came to babies in the 1950s. Illinois medical company Medline surveyed the working moms in their office to see how the company could make a blanket design as warm and comforting as the blanket itself. Those working moms suggested a candy stripe design and the Kuddle-Up blanket line was born.
The new ‘The United of America’ digital video and social campaign launched on July 3 and extends throughout the month to promote a message of unity, reminding us all to wrap ourselves in knowledge that we are more alike than different. This includes a call for individuals nationwide to take a unity pledge and upload photos of themselves to a microsite: www.theunitedofamerica.com. After all, we’re all born in a cotton blanket.
That blanket came to babies in the 1950s. Illinois medical company Medline surveyed the working moms in their office to see how the company could make a blanket design as warm and comforting as the blanket itself. Those working moms suggested a candy stripe design and the Kuddle-Up blanket line was born.
Credits:
Client: Cotton Incorporated
J. Berrye Worsham: President & CEO
Kim Kitchings: Senior VP, Consumer Marketing
Jill Orsini: Advertising Director
Emily Cooper: Advertising Manager
Agency: DDB New York
Chief Creative Officer/North America: Ari Weiss
Chief Creative Officer/New York: Icaro Doria
Creative Director: Cassandra Anderson
Creative Director: Marilyn Kam
Head of Production: Ed Zazzera
Executive Producer: Teri Altman
Management Supervisor: Lauren Solomon
Planning Director: Jen Fox
Senior Social Strategist: Kallista Adami-Koll
Production Company Footage: Sourced & Licensed by STALKR
Executive Producer: Colleen Cavanaugh Anthony
Head of Production: Carly Lagoda
Producer: Maureen Cavanaugh
Producer: Lauren Wachell
Editorial: The Cutting Room
Editor: Jamie Connors
Managing Partner: Susan Willis
Executive Producer: Anna Petitti
Producer: Sebastian Greene
Music: asche & spencer
J. Berrye Worsham: President & CEO
Kim Kitchings: Senior VP, Consumer Marketing
Jill Orsini: Advertising Director
Emily Cooper: Advertising Manager
Agency: DDB New York
Chief Creative Officer/North America: Ari Weiss
Chief Creative Officer/New York: Icaro Doria
Creative Director: Cassandra Anderson
Creative Director: Marilyn Kam
Head of Production: Ed Zazzera
Executive Producer: Teri Altman
Management Supervisor: Lauren Solomon
Planning Director: Jen Fox
Senior Social Strategist: Kallista Adami-Koll
Production Company Footage: Sourced & Licensed by STALKR
Executive Producer: Colleen Cavanaugh Anthony
Head of Production: Carly Lagoda
Producer: Maureen Cavanaugh
Producer: Lauren Wachell
Editorial: The Cutting Room
Editor: Jamie Connors
Managing Partner: Susan Willis
Executive Producer: Anna Petitti
Producer: Sebastian Greene
Music: asche & spencer
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Droga5: Ancestry.com 'Declaration Descendants'
Agency: Droga5
Client: Ancestry.com
Date: July 2017
Understanding our past reveals profound and inspiring truths that can re-shape the way we see our present and our future — that's the foundation of Ancestry's brand campaign. The company celebrates July 4th by revealing that diversity isn't just something we value as Americans — it's quite literally in our DNA.
Droga5 used Ancestry’s capabilities to find descendants of the original signers of the Declaration of Independence — discovering a surprisingly diverse group of Americans — and then brought them all together to recreate (and modernize) John Trumbull's iconic painting. They then created a film of the scene, in which we see these individuals deliver some of the Declaration's most iconic lines. In doing so, Ancestry hopes to show that even though America looks a lot different than it did in 1776, the core of the Declaration’s message remains as relevant as ever. This film will run online and on TV alongside shorter pieces in which we learn the stories of individual descendants.
The hope is that viewers are motivated to delve deeper into their own ancestral past, to unlock and discover parts of their history that they never knew existed and to use that as inspiration to help guide the choices and decisions they make in their future.
Credits:
Client: Ancestry
Campaign: Declaration Descendants
Title: Declaration Descendants
Campaign: Declaration Descendants
Title: Declaration Descendants
Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Tim Gordon
Associate Creative Director: Thom Glover
Associate Creative Director: Paul Meates
Associate Creative Director: Ben Grube
Associate Creative Director: Brian Eden
Copywriter: Ted Meyer
Art Director: Tommaso Fontanella
Senior Designer: Jaymes Barone
Chief Creation Officer: Sally-Ann Dale
Co-Directors of Film Production: Jesse Brihn, Bryan Litman
Production Development Director: Lucia Grillo
Executive Producer, Film: Tricia Lentini Himot
Senior Producer, Film: Jennifer Chen
Music Supervisors: Ryan Barkan, Mike Ladman
Senior Integrated Production Business Manager : Denise Klapp
Director of Interactive Production: Niklas Lindstrom
Director of Print Services: Rob Lugo
Senior Producer, Print: Christie Dwyer
Senior Retoucher: Mike Vorrasi
Retouching Studio Coordinator: Michael Mockler
Global Chief Strategy Officer: Jonny Bauer
Co-Head of Strategy: Colm Murphy
Strategy Director: Tom Gibby
Head of Communications Strategy: Colleen Leddy
Group Communications Strategy Director: Dean Challis
Senior Communications Strategist: Kathryn Ruocco
Chief Intelligence Officer: Amy Avery
Data Strategy Director: Lily Ng
Junior Data Strategist: Amanda Kwong
Executive Group Director: : Jeff Prince
Account Director: : Amanda Chandler
Account Supervisor: Taylor Berry
Associate Account Manager: Tehjal Suri
Project Manager: Rayna Lucier
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Tim Gordon
Associate Creative Director: Thom Glover
Associate Creative Director: Paul Meates
Associate Creative Director: Ben Grube
Associate Creative Director: Brian Eden
Copywriter: Ted Meyer
Art Director: Tommaso Fontanella
Senior Designer: Jaymes Barone
Chief Creation Officer: Sally-Ann Dale
Co-Directors of Film Production: Jesse Brihn, Bryan Litman
Production Development Director: Lucia Grillo
Executive Producer, Film: Tricia Lentini Himot
Senior Producer, Film: Jennifer Chen
Music Supervisors: Ryan Barkan, Mike Ladman
Senior Integrated Production Business Manager : Denise Klapp
Director of Interactive Production: Niklas Lindstrom
Director of Print Services: Rob Lugo
Senior Producer, Print: Christie Dwyer
Senior Retoucher: Mike Vorrasi
Retouching Studio Coordinator: Michael Mockler
Global Chief Strategy Officer: Jonny Bauer
Co-Head of Strategy: Colm Murphy
Strategy Director: Tom Gibby
Head of Communications Strategy: Colleen Leddy
Group Communications Strategy Director: Dean Challis
Senior Communications Strategist: Kathryn Ruocco
Chief Intelligence Officer: Amy Avery
Data Strategy Director: Lily Ng
Junior Data Strategist: Amanda Kwong
Executive Group Director: : Jeff Prince
Account Director: : Amanda Chandler
Account Supervisor: Taylor Berry
Associate Account Manager: Tehjal Suri
Project Manager: Rayna Lucier
Client: Ancestry
EVP, Chief Marketing Officer: Vineet Mehra
VP, Marketing: Karen Peterson
VP, Chief of Staff: Heather Lopez
Executive Creative Director: Paige Grossman
Writer, Creative Director: Elizabeth Asdorian
Head of Brand Experience and Planning: Alison Worthington
Director, Brand Experience: Bill De Groot
Research Director: Jenn Utley
EVP, Chief Marketing Officer: Vineet Mehra
VP, Marketing: Karen Peterson
VP, Chief of Staff: Heather Lopez
Executive Creative Director: Paige Grossman
Writer, Creative Director: Elizabeth Asdorian
Head of Brand Experience and Planning: Alison Worthington
Director, Brand Experience: Bill De Groot
Research Director: Jenn Utley
Production Company: Prettybird
Director: Paul Hunter
DOP: Matthew Lloyd
Executive Producer: Suzanne Hargrove
Producer: William Green
Director: Paul Hunter
DOP: Matthew Lloyd
Executive Producer: Suzanne Hargrove
Producer: William Green
Editorial: Cartel
Editor: Edward Line
Assistant Editor: Grant Hall
Executive Producer: Lauren Bleiweiss
Producer: Ali Reed
Editor: Edward Line
Assistant Editor: Grant Hall
Executive Producer: Lauren Bleiweiss
Producer: Ali Reed
Post Production: The Mill
Executive Producer: Heath Raymond
Producer: Abi Klimaszewska
Color Artist: Fergus McCall
Flame Artist: Nathan Kane
Executive Producer: Heath Raymond
Producer: Abi Klimaszewska
Color Artist: Fergus McCall
Flame Artist: Nathan Kane
Music Company: Found Objects
Composer: Jay Wadley
Executive Producer: Jennie Armon
Creative Directors: Jay Wadley, Trevor Gureckis
Composer: Jay Wadley
Executive Producer: Jennie Armon
Creative Directors: Jay Wadley, Trevor Gureckis
Sound: Heard
Mixer: Mike Vitacco
Mixer: Mike Vitacco
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