Premium:
Welcome to The Drum's US Creative Works.
As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'
To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, July 27.
To submit work for future publication, contact Minda Smiley.
Grey New York: Gillette 'Perfect Isn't Pretty'
Agency: Grey New York
Client: Gillette
Date: July 2016
Ahead of the Olympics in Rio, Grey New York has rolled out a short film for Gillette called 'Perfect Isn't Pretty' that focuses on the grueling work & training that athletes go through every day. The video features Sia's song 'Unstoppable' and a rap from Pusha T. Athletes featured in the video include swimmer Ning Zetao from China, cyclist Andy Tennant from the UK, and US decathlete Ashton Eaton. A one-minute version of the ad will run during the Olympics Opening Ceremony on NBC on August 5.
Credits:
Chief Creative Officer, Grey NY: Andreas Dahlqvist
Executive Creative Director, Grey NY: Jeff Stamp
Executive Creative Director, Grey NY: Leonard Savage
Senior Creative Director, Grey NY: Asan Aslam
Senior Creative Director, Grey NY: Noah Will
Project Management:
Project Director, Grey NY: Hank Romero
Project Manager, Grey NY: Kelsey Longo
Agency Producers:
EVP, Director of Broadcast, Grey NY: Bennett McCarroll
SVP, Head of Integrated Production, Grey NY: James McPherson
VP Producer, Grey NY: Katy Hill
Agency Music Producer: Zachary Pollakoff, Music Supervisor, Grey NY
Production Company: Caviar Content, Los Angeles, CA
Director: Karim Huu Do, Director, Caviar Content
Director of Photography: Daniel Bouquet, Caviar Content
Editor: Cut & Run
Editor, Cut & Run: Gary Knight
Editor, Cut & Run: Stacy Peterson
Post Production: The Mill NY
Music/Sound Design:
Sound Engineer, Heard City: Phil Loeb
Executive Producer, Heavy Duty Projects: Josh Kessler
Principal Talent:
Athletes:
Neymar Jr.
Ashton Eaton
Ning Zetao
Andy Tennant
Musicians:
Singer, Composer: Sia
Rapper: Pusha T
Producer: Ariel Rechtshaid
Percussion Accompaniment: Olodum
Account - Grey New York:
EVP, Account Director: Brian Weston
SVP, Account Director: Elizabeth Gilchrist
VP, Account Director: Irina Gilbertson
Account Supervisor: Katie Stirn
Account Supervisor: Suzi Jump
Senior Account Executive: John Nelson
Assistant Account Executive: Wesley Roman
Executive Creative Director, Grey NY: Jeff Stamp
Executive Creative Director, Grey NY: Leonard Savage
Senior Creative Director, Grey NY: Asan Aslam
Senior Creative Director, Grey NY: Noah Will
Project Management:
Project Director, Grey NY: Hank Romero
Project Manager, Grey NY: Kelsey Longo
Agency Producers:
EVP, Director of Broadcast, Grey NY: Bennett McCarroll
SVP, Head of Integrated Production, Grey NY: James McPherson
VP Producer, Grey NY: Katy Hill
Agency Music Producer: Zachary Pollakoff, Music Supervisor, Grey NY
Production Company: Caviar Content, Los Angeles, CA
Director: Karim Huu Do, Director, Caviar Content
Director of Photography: Daniel Bouquet, Caviar Content
Editor: Cut & Run
Editor, Cut & Run: Gary Knight
Editor, Cut & Run: Stacy Peterson
Post Production: The Mill NY
Music/Sound Design:
Sound Engineer, Heard City: Phil Loeb
Executive Producer, Heavy Duty Projects: Josh Kessler
Principal Talent:
Athletes:
Neymar Jr.
Ashton Eaton
Ning Zetao
Andy Tennant
Musicians:
Singer, Composer: Sia
Rapper: Pusha T
Producer: Ariel Rechtshaid
Percussion Accompaniment: Olodum
Account - Grey New York:
EVP, Account Director: Brian Weston
SVP, Account Director: Elizabeth Gilchrist
VP, Account Director: Irina Gilbertson
Account Supervisor: Katie Stirn
Account Supervisor: Suzi Jump
Senior Account Executive: John Nelson
Assistant Account Executive: Wesley Roman
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Fallon: Fanatics 'Love Never Loses'
Agency: Fallon
Client: Fanatics
Date: July 2016
Online sports apparel retailer Fanatics has launched its first national advertising campaign. Created by Fallon, the campaign features user-generated content from sports fans across the country. The multi-million-dollar campaign debuted during the 2016 ESPY Awards on ABC. Sports fans are encouraged to submit their "best fan moments" in 30 seconds or less on any social platform with the hashtag #LoveNeverLoses for a chance to star in a national Fanatics commercial later this year.
Credits:
Chief Creative Officer: Jeff Kling
Creative Director: Jason Bottenus / Matt Heath
Copy Writer: Sean Vij
Director of Production: Andrew Koningen
Director of Account Services: Matt Benka
Account Supervisor: Kelly Holley
Account Manager: Profit Idowu
Rock Paper Scissors
Editor: Adam Pertofsky
Assistant Editors: Annie Rooney / Marjorie Sacks
Producer: Shada Shariatzdeh
A52 / Elastic
Lead Flame Artist: Dan Ellis
Designer / Animator: Earl Burnley
Animator: Steven Do
Producer: Zach Wakefield
Tonefarmer (music)
President & Partner: Tiffany Senft
Founding Partner: Ray Loewy
Executive Producer & Supervisor: Liz Higgins
Arranger: Jared Hunter
Lime Studios
Audio Mixer: Rohan Young
Audio Assistant: Ben Tomastik
Executive Producer: Susie Boyajan
Creative Director: Jason Bottenus / Matt Heath
Copy Writer: Sean Vij
Director of Production: Andrew Koningen
Director of Account Services: Matt Benka
Account Supervisor: Kelly Holley
Account Manager: Profit Idowu
Rock Paper Scissors
Editor: Adam Pertofsky
Assistant Editors: Annie Rooney / Marjorie Sacks
Producer: Shada Shariatzdeh
A52 / Elastic
Lead Flame Artist: Dan Ellis
Designer / Animator: Earl Burnley
Animator: Steven Do
Producer: Zach Wakefield
Tonefarmer (music)
President & Partner: Tiffany Senft
Founding Partner: Ray Loewy
Executive Producer & Supervisor: Liz Higgins
Arranger: Jared Hunter
Lime Studios
Audio Mixer: Rohan Young
Audio Assistant: Ben Tomastik
Executive Producer: Susie Boyajan
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Rokkan: REI 'Make Home in Yosemite Valley'
Agency: Rokkan
Client: REI
Date: July 2016
Rokkan LA has created a short film for outdoor apparel retailer REI called 'Make Home in Yosemite Valley' for its ongoing #LetsCamp campaign. According to the agency, "the video captures Naldo Calderon’s story of taking his daughter Rubie on a camping trip to Yosemite to demonstrate the importance of what it means to connect with the land and make home, anywhere."
Credits:
Chief Creative Officer: Brian Carley
Creative Directors: Billy Veasey, Bill Carlson
Art Direction + Copywriting: Steff Wilson, Daniela Jimenez, Amanda Caldari
VP, Production: Jenna Robles
SVP, Client Partnership: Matt Garcia
Executive Producer: Greg Tharp
Production Company: Farm League
Director & Dir. of Photography: Kellen Keene
Line Producer: David Burden
Editorial Company: Fluid
Editor: Heather Danovsky
Executive Producer: Laura Relovsky
Producer: Meg Hall
Mix: Mr. Bronx
Mixer: Eric Hoffman
Producer: Meg Hall
Original Music: With Lions Production
Creative Directors: Billy Veasey, Bill Carlson
Art Direction + Copywriting: Steff Wilson, Daniela Jimenez, Amanda Caldari
VP, Production: Jenna Robles
SVP, Client Partnership: Matt Garcia
Executive Producer: Greg Tharp
Production Company: Farm League
Director & Dir. of Photography: Kellen Keene
Line Producer: David Burden
Editorial Company: Fluid
Editor: Heather Danovsky
Executive Producer: Laura Relovsky
Producer: Meg Hall
Mix: Mr. Bronx
Mixer: Eric Hoffman
Producer: Meg Hall
Original Music: With Lions Production
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DNA Seattle: Group Health Cooperative 'This Is Healthy'
Agency: DNA Seattle
Client: Group Health Cooperative
Date: July 2016
DNA Seattle has created a campaign for Group Health Cooperative called 'This Is Healthy' in an effort to redefine what healthy living means. Through digital, social and out-of-home elements, the campaign is "designed to reach target audiences by engaging them in defining what healthy living means to them through pictures, stories, actions, words and more," according to the agency. Group Health members are encouraged to visit the 'This Is Healthy'microsite and use the hashtag #ThisIsHealthy in social posts for a chance to be featured on the site.
Credits:
ECD: Dan Gross
CD/CW: Kammie McArthur
AD: Chris Campbell
AD: Lindsay Daniels
Jr. AD: Evan Haynes
Jr CW: Nicholas Utke
Director Integrated Production: Molly Woodruff
Production Director + Integrated: Dave Echenoz
The New Blank - Edit/Motion Graphics: Sevrin Daniels
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Saatchi & Saatchi New York: Fiber One 'So delicious, it should have another name.'
Agency: Saatchi & Saatchi New York
Client: Fiber One
Date: July 2016
Saatchi & Saatchi New York has created a humorous 30-second spot for Fiber One that shows why the brand's products are "a lot more delicious than their name."
Credits:
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Walrus: Tiny Toast 'Humans Can’t Resist'
Agency: Walrus
Client: Tiny Toast
Date: July 2016
To launch General Mills' first new cereal brand in 15 years, Tiny Toast, Walrus has created an all-mobile campaign called 'Humans Can't Resist.' Based off of the insight that "every animal has a food it can't resist," the campaign videos feature a "surreal world where humans are now at the mercy of animals and will do just about anything to get their hands on a bowl of Tiny Toast." The videos are appearing on Snapchat, YouTube, Tumblr and Instagram.
Credits:
Chief Creative Officer: Deacon Webster
Copywriters: Alex Behles, Marco Diaddezio
Art Directors: Elliott Graham, Evan Vosburgh
Head of Integrated Production: Valerie Hope
Account Director: Clementine Barker
Account Executive: Stacey Skulnik
Senior Broadcast Producer: Christopher Thielo
Production Co | Core Spots: PET GORILLA
Director: Luc Schurgers
EP: Dominic Bernacchi
HOP: Kyle Hill
DP: Tim Burton
VFX on Set: Zak Stoltz
Line Producer: Jack Hogan
Production Co | Product Tags: CROOKED RIVER PRODUCTIONS
Director: Walrus (In-house)
EP / Line Producer: Brian Bennhoff
VFX on Set: Alejandro Ussa
End Tags - Motion / Titles / Graphics: Alejandro Ussa
GIFs – Motion / Graphics: Jorge Morales
Editorial Company: THE NOW CORP
Editor: Jesse Reisner
EP: Nancy Finn
Associate Producer: Carrie Fleming
Colorist: Stephen Picano
Visual Effects Artist: John Shea @ Shea VFX
Audio Mix: The Sound Lounge
Mixer: Glen Landrum
EP: Mike Gullo
Sr. Producer: Kate Albers
Casting Director / Producer: Carrie Faverty
Producer: Liana Rosenberg
Copywriters: Alex Behles, Marco Diaddezio
Art Directors: Elliott Graham, Evan Vosburgh
Head of Integrated Production: Valerie Hope
Account Director: Clementine Barker
Account Executive: Stacey Skulnik
Senior Broadcast Producer: Christopher Thielo
Production Co | Core Spots: PET GORILLA
Director: Luc Schurgers
EP: Dominic Bernacchi
HOP: Kyle Hill
DP: Tim Burton
VFX on Set: Zak Stoltz
Line Producer: Jack Hogan
Production Co | Product Tags: CROOKED RIVER PRODUCTIONS
Director: Walrus (In-house)
EP / Line Producer: Brian Bennhoff
VFX on Set: Alejandro Ussa
End Tags - Motion / Titles / Graphics: Alejandro Ussa
GIFs – Motion / Graphics: Jorge Morales
Editorial Company: THE NOW CORP
Editor: Jesse Reisner
EP: Nancy Finn
Associate Producer: Carrie Fleming
Colorist: Stephen Picano
Visual Effects Artist: John Shea @ Shea VFX
Audio Mix: The Sound Lounge
Mixer: Glen Landrum
EP: Mike Gullo
Sr. Producer: Kate Albers
Casting Director / Producer: Carrie Faverty
Producer: Liana Rosenberg
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BBDO Minneapolis: Dinty Moore 'Lumberjacked Lumbersexuals'
Agency: BBDO Minneapolis
Client: Dinty Moore
Date: July 2016
BBDO Minneapolis recently created a campaign for Dinty Moore to help the brand "bring back the true lumberjack" since today's lumberjacks are more like "lumbersexuals" who are often "spotted in a fitted flannel and trendy lace-up boots with freshly trimmed beards to match," according to the brand. For the campaign, the brand "went to the depths of Minnesota in search of a team of lumbersexuals to transform into real lumberjacks and, ultimately, compete in a professional lumberjack competition this summer." Earlier this month, four of these men competed in at the STIHL TIMBERSPORTS Series US Pro and Collegiate Championship, which Dinty Moore sponsored.
Credits:
Executive Creative Director: Noel Haan
Associate Creative Director: Kelly Gothier
Associate Creative Director: David Mackereth
Executive Producer: Debra Lustig
Group Account Director: Alison Siviter
Account Director: Angela Johnson
Account Executive: Jillian Brown
Production Company: Drive Thru
Executive Producer: Beth Wilson
Line Producer: Kat Wolffe
Director: Patrick Pierson
Editorial: Drive Thru
Editor: Mick Uzendoski, Nick Miller
Executive Producer: Beth Wilson
Sound Mix: Sister Boss
Engineer: Dan Kramer
Coloring: Company 3 (colorist: Siggy Ferstl)
Picture: Derek Johnson
Associate Creative Director: Kelly Gothier
Associate Creative Director: David Mackereth
Executive Producer: Debra Lustig
Group Account Director: Alison Siviter
Account Director: Angela Johnson
Account Executive: Jillian Brown
Production Company: Drive Thru
Executive Producer: Beth Wilson
Line Producer: Kat Wolffe
Director: Patrick Pierson
Editorial: Drive Thru
Editor: Mick Uzendoski, Nick Miller
Executive Producer: Beth Wilson
Sound Mix: Sister Boss
Engineer: Dan Kramer
Coloring: Company 3 (colorist: Siggy Ferstl)
Picture: Derek Johnson
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Sleek Machine: Traveler Beer Co. 'Box of Fun'
Agency: Sleek Machine
Client: Traveler Beer Co.
Date: July 2016
Boston agency Sleek Machine has created a campaign for Traveler Beer Co. that shows how the beer's boxes can be turned into games. According to the agency, "the people at Traveler Beer Co. are experts in unofficial fun, and since summer is the official season of fun, they wanted to show beer drinkers just how to turn their summer days up a notch – by making a series of how-to videos showing how the beers’ packaging can be transformed and used for, well, having fun."
Credits:
Chief Creative Officer: Tim Cawley Art Director: Alan Duda Copywriter: Jeff Marois Editor: Dave Shaw
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