Premium:
Welcome to The Drum Creative Works, in partnership with Workfront.
As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 1 August.
For project information, credits and more hover over the 'i' icon or expand to full screen.
To submit work for future publication contact Gillian West.
For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.
Adam&EveDDB: Esso 'Journey’s that Matter'
Agency: Adam&EveDDB
Client: Esso
Date: July 2016
Esso is gearing up for a major European brand campaign that positions it as the facilitator of 'Journeys That Matter'. The film, created by adam&eveDDB and directed by Nick Gordon, follows Sophie’s journey as she travels many miles and across borders to revisit a past love.
Credits:
Chief Creative Officer: Ben Priest
Executive Creative Director: Paul Cohen
Creative: Simon Lloyd
Additional Credits: Agency producer: Charles Woodall
Planner: James Price, Peter Lewis
Regional Account Director: Katie Toller
Business Director: Caroline Logan
Account Director: Alannah Wells
Senior Account Manager: Elena Kalogeropoulos
Media agency: UM
Media planner: Richard Wright
Production Company: Somesuch & co
Executive Producer: Seth Wilson
Producer: James Waters
Director: Nick Gordon
D.O.P: Thimios Bakatakis
Editing Company: Final Cut
Editor: Daniel Sherwen
Post Production: MPC
Post Producer: Hannah Ruddleston
VFX Supervisor: Iain Murray
2D Artist: Giles Hicks
Colourist: Jean-Clement Soret
Music Supervisor: Tom Stanford @ Platinum Rye
Audio Post Production: 750MPH
Soundtrack name and composer: Lauren’s Walking, Angelo Badalamenti
Loading...
Rothco: Dairygold '#MakeAMinute'
Agency: Rothco
Client: Dairygold
Date: July 2016
Kerry Foods market leader in the Irish spreads category, Dairygold, has embarked on a new campaign for the brand this summer with its new agency Rothco.
Spreading straight from the fridge for over 30 years, Dairygold has a heritage of making people time. Now the brand is urging people to use that time to do something that matters to them – to make a minute for the Good Stuff. The campaign aims to move Irelands favourite spread into as many Irish Hearts as fridges.
Credits:
Art Director: Rob Murray
Copywriter: Shane O’Brien
Additional Credits: Agency Producer: Barbara Chaney, Karina Cotter
Finished Art: Dave Gallagher
Account Director: Catriona Ni Laoire
Strategy: Emer Howard, Darius Pasalar
Digital Strategy: Emer Fitzgerald
Director/Photographer: Bastian Glaessner
Music: Oh Honey ‘Take all the time you need’
Post Production: Unit
Producer: Tom Knight
Production Company: B-Reel Films UK
Media Partner: Vizeum
Editor: Elena De Palma
Sound: Avondale Studios
Music Supervisor: John McCallion
Loading...
4Creative: Channel 4 'We're the Superhumans'
Agency: 4Creative
Client: Channel 4
Date: July 2016
The new ad launches as part of Channel 4’s 2016 Year of Disability and is the follow up to the multi-award-winning Meet the Superhumans campaign of London 2012, which helped shift perceptions of disability within the UK.
Credits:
Creative Director: Alice Tonge
Creative: Alice Tonge, Dougal Wilson, Jolyon White, Richard Briggs
Additional Credits: Head of Production: Clare Brown
Executive Producer: Shananne Lane
Group Business Director: Olivia Browne
Senior Account Director: Tom Foster
Senior Agency Producer: Louise Oliver
Production Coordinator: Christopher Osborne
Head of Marketing, C4: James Walker
Group Marketing Manager, C4: Grace Ayes
Marketing Executive, C4: Erin-Jane Golding
Director: Dougal Wilson
Producer: Ewen Brown
DOP: Daniel Landin
Casting: Rose Waite
Production Manager: Lucy Jones
Offline Editor: Joe Guest @ Final Cut
VFX Producer: Hannah Ruddleston @ MPC
VFX: Tom Harding @ MPC
Telecine: Jean Clement Soret @ MPC
Audio Design: Anthony Moore @ Factory
Production Design: Andy Kelly
Media Agency: OMD UK
Creative: Alice Tonge, Dougal Wilson, Jolyon White, Richard Briggs
Additional Credits: Head of Production: Clare Brown
Executive Producer: Shananne Lane
Group Business Director: Olivia Browne
Senior Account Director: Tom Foster
Senior Agency Producer: Louise Oliver
Production Coordinator: Christopher Osborne
Head of Marketing, C4: James Walker
Group Marketing Manager, C4: Grace Ayes
Marketing Executive, C4: Erin-Jane Golding
Director: Dougal Wilson
Producer: Ewen Brown
DOP: Daniel Landin
Casting: Rose Waite
Production Manager: Lucy Jones
Offline Editor: Joe Guest @ Final Cut
VFX Producer: Hannah Ruddleston @ MPC
VFX: Tom Harding @ MPC
Telecine: Jean Clement Soret @ MPC
Audio Design: Anthony Moore @ Factory
Production Design: Andy Kelly
Media Agency: OMD UK
Loading...
WCRS: Duchenne UK 'World’s Strongest Boys'
Agency: WCRS
Client: Duchenne UK
Date: July 2016
Duchenne Muscular Dystrophy charity, Duchenne UK’s launch campaign enlists a cast of famous sporting heroes and other performers to create short films showcasing jaw-dropping feats of physical strength. In each of these films the athletes voice the words, “If you think that’s strong, check out the World’s Strongest Boys”.
Credits:
Executive Creative Director: Billy Faithfull
Creative Team: Conrad Swanston, Alex Bingham
Design: Howard de Smet
Additional Credits: Account Handling: Archie Tollast, Vicky Janaway
Agency Producer: Joseph Pawsey, Alex Honnor
Strategist: Stuart Williams
Production Company: Somesuch
Director: George Belfield
Production Company Producer: James Lowrey & Holly Abey
Editor: Vid Price @ Assembly Rooms
Post: Creative Outpost
Post Producer: Kathryn Wiggington
Colourist: Houmam Abdallah @Electric Theatre Collective
Audio production: 750 MPH
Sound Design: Mike Bovill & Sam Ashwell
Campaign Photography: Kuba Wieczorek
Loading...
The Leith Agency: Scottish Government 'We need everybody'
Agency: The Leith Agency
Client: Scottish Government
Date: July 2016
Apparently there’s a lot of nakedness kicking around these days, what with the internet and everything. But not much of it is for a good cause. Step forward Leith’s new campaign for organ donation, created for The Scottish Government.
‘We need everybody’ shows the power our bodies have to save a life. It doesn’t matter whether it’s a tall, small, wrinkly or hairy one. And to prove the point, the ad’s star, Gordon Hutchison, was saved by an organ donor.
Credits:
Creative Director: Phil Evans, Troy Farnworth
Art Director: Jim Swan
Copywriter: Sam Muir
Additional Credits: Senior Planner: Thea McGovern
Account Management: Katherine Manley, Brian Coane
Agency Producer: Helen Clyne
Production Company: The Forest of Black
Director: Oscar Sansom
Producer: Beth Allan
Loading...
BBH London: Audi UK 'Everyday Extremes'
Agency: BBH London
Client: Audi UK
Date: July 2016
An Audi A4 embarks on a shopping spree around a department store in a light-hearted campaign, created by BBH, to raise awareness of quattro: the renowned all-wheel drive technology available across the entire Audi range.
The 60-second film demonstrates the capabilities of quattro as it faces several ‘grip tests’ around the high-end store. Driving around the empty aisles, the Audi A4 effortlessly navigates a variety of traditionally tricky surfaces such as marble, ice, parquet, gravel and spilt milk, demonstrating the inherent benefits of quattro in a light-hearted way that is rooted in everyday life.
Credits:
Creative Director: Ian Heartfield
Creative Team: Tom Drew, Uche Ezugwu
Additional Credits: Strategist: Raphael Bittner
Strategy Director: Will Lion
Business Lead: Polly McMorrow
Account Manager: Zara Scriven
Account Director: Naphtali Torrance
Strategy Director: Will Lion
Business Lead: Polly McMorrow
Account Manager: Zara Scriven
Account Director: Naphtali Torrance
Producer: Victoria Keenan
Assistant Producer: Billy Dupee
Production Company: Somesuch
Director: Daniel Wolfe
Executive Producer: Tim Nash
Producer: Lee Groombridge
DoP: Tom Townend
Post Production: The Mill
Editor/Editing House: Trim
Sound: String and Tins
Producer: Sarah Knight
Creatives: Uche Ezugwu, Mark Lees
Photographer: Sun Lee
Prop Designer: Fraser
Assistant Producer: Billy Dupee
Production Company: Somesuch
Director: Daniel Wolfe
Executive Producer: Tim Nash
Producer: Lee Groombridge
DoP: Tom Townend
Post Production: The Mill
Editor/Editing House: Trim
Sound: String and Tins
Producer: Sarah Knight
Creatives: Uche Ezugwu, Mark Lees
Photographer: Sun Lee
Prop Designer: Fraser
Loading...
The One Off: Nike 'Blended Brand Spaces'
Agency: The One Off
Client: Nike
Date: July 2016
The One Off has worked with Nike on a number of projects that really focus on the presentation of their brand. We worked with the Nike team to set out clear customer and staff journeys and decide which moments they wanted to be memorable. To tell the story of Nike, and as a homage to the founders, archive photography of Bowerman & Knight were blended with a map of Oregon and specifically Oregon University where it all began.
Credits:
Loading...
The Garage Soho: Simba 'For Grown Ups'
Agency: The Garage Soho
Client: Simba
Date: July 2016
The first ad features Simba’s Hybrid cutting-edge mattress being put to the test - against the backdrop of an alluring and seductive voiceover – with a series of mechanical kicks, rolls and punches, demonstrating its ability to adapt to the demands of life and sleep.
Credits:
Creative Founder: Sir John Hegarty
Art Director: Rosy Thomas
Copywriter: Nick Welch
Additional Credits: Director: Barry Kimber
Executive Producer: Frances Royle
Producer: Jeremy Barnes
Production Manager: Agnes Szyperek
Assistant Producer: Toni Hambleton
DOP: Mike George
1st AD: Stephen Fylan
Producer: Pippa Halfnight, Frankie Elster
Editor: Suzy Davis
Loading...
TBWA\Manchester: Merlin Entertainments Group Ltd 'Eye popping days out'
Agency: TBWA\Manchester
Client: Merlin Entertainments Group Ltd
Date: July 2016
TBWA\Manchester has produced its first TV campaign for Merlin South Bank attractions, which includes; SEA LIFE London Aquarium, the Coca-Cola London Eye, Shrek’s Adventure! London and the London Dungeon.
In the TV commercial, we follow a family exploring all of these world class attractions, all located on the London South Bank. One by one we see their eyes widen in wonder at the sight of each awe-inspiring attraction.
Credits:
Executive Creative Director: Gary Fawcett, Lisa Nichols
Art Director: John Osborne
Copywriter: Liam Biesty
Additional Credits: Planner: Helen Davies
Account Director: Stephanie Brown
Senior Account Manager: Heather Nickerson
TV Producer: Lou Vasey
Director: Jason Fisher-Jones
Producer: Mark Collins
Director of photography: Ed Rutherford
Production Company: The Mob
Post Production: Bark & Bite
Loading...
Brothers and Sisters: Sunny 'Life Support'
Agency: Brothers and Sisters
Client: Sunny
Date: July 2016
TV ad, “Feather Boiler” created by Brothers and Sisters, features Sunny’s laidback Californian brand character ‘Sonny with an O’ coming to the rescue of a man whose boiler breaks down.
The 30-second spot shows an eagle flying over a suburban area, while a man is having a hot shower at home. One of the eagle’s feathers floats down to earth and against all odds, gets sucked into a flue pipe, causing the boiler to conk out… the man lets out a shrill cry as the water goes cold.
Credits:
Executive Creative Director: Andy Fowler
Creative Director: Will Flack
Art Director: Manu Souto Diaz
Additional Credits: Account Director: Lloyd Sampson
Agency Producer: Tracy Macassey
Director/Production Co: Owen Trevor at Stink
Producer: Jay Lovelock
Editor: Guy Savin at Marshall Street Editors
Post Production: Adam Watson at ETC
Sound Design: Dugal Macdiarmid at Wave
DOP: Jan Velicky
Loading...
Stylight: Stylight 'Fashemon'
Agency: Stylight
Client: Stylight
Date: July 2016
Since its release in Australia, New Zealand and the US, Pokemon Go has been downloaded over 7.5 million times and has now been downloaded more times than Tinder and has set Nintendo's shares soaring over 50 per cent. And with rollout across Europe and Asia it's on track to even surpass Twitter's daily active users. So in honour of this nostalgic phenomenon Stylight has decided to give a stylish spin to the game and turn style icons into our favourite Pokemon pocket monsters including Cara Delevigne, Anna Wintour and Karl Lagerfeld.
Credits:
Loading...
Grey London: Orangina 'E4 Stings Partnership'
Agency: Grey London
Client: Orangina
Date: July 2016
Grey London has created E4’s first branded stings in a deal brokered by Mediacom. The playful animations are a continuation of Orangina’s highly successful brand repositioning campaign ‘C’est Shook’, which launched last August.
The eight stings have been illustrated by the original and idiosyncratic animator Pencil Bandit. With scenes ranging from a game of spin the bottle at a retirement home to a laid back volleyball rally featuring two very French waiters and a bottle of Orangina, each brings to life the quirky world of Orangina – celebrating the ritual and iconic bottle shake and the philosophy that ‘life is flat unless you shake it’.
Credits:
Creative Director: Darren Wright
Art Director: Emily Churches
Copywriter: Stevie Rowling-Parker
Additional Credits: Account team: Katja Giannella, Grant Patterson, Gemma Troup, Jess Hockey
Planner: Natasha Sales
Media agency: Mediacom
Media planner: Helen Foster, Sohini Dasgupta
Sales House: Channel 4
Sales House Project Manager: Stephen Berti
Production company: Pencil Bandit
Director: Eliot Ruocco-Trenouth
Editor: Eliot Ruocco-Trenouth
Producer: Eliot Ruocco-Trenouth
Illustrator: Eliot Ruocco-Trenouth
Post-production: Eliot Ruocco-Trenouth
Soundtrack composer: Various
Audio post-production: Eliot Ruocco-Trenouth
Loading...
Karmarama: Plusnet 'Can’t help but help'
Agency: Karmarama
Client: Plusnet
Date: July 2016
Plusnet, the award-winning Yorkshire based broadband provider, is launching a new brand campaign demonstrating Plusnet ‘can’t help but be helpful.’
Created by Karmarama, viewers will see the return of character ‘Plusnet Joe’, played by actor Craig Murray, in Plusnet’s latest brand where Joe can’t help but help others throughout the years. Created by Karmarama, viewers will see the return of character ‘Plusnet Joe’, played by actor Craig Murray, in Plusnet’s latest brand where Joe can’t help but help others throughout the years.
Credits:
Creative Director: Dickie Connell
Creative Team: Rob Donaldson, Joe Dennett
Additional Credits: Planner: Matt Sadler
Account Director: Alex Guyan
Agency Producer: Georgia Dickinson
Production Company: Kream
Director: Damien O’Donnell
Producer: Paula Mackersey
Production Manager: Francesca Resteghini
Director of Photography: Peter Robertson
Offline Editor: Tom O’Falherty (Screen Scene), Jonah Maddox (Kream)
VFX Post House: Kream
Post Production Supervisor: Anne Marie Downes
VFX Producer: Beverley Wells
Colourist: Scott Harris (Unit)
Sound Design: Grand Central Recording Studios
Music Company: Pitch and Sync
Loading...
The Partners: International AIDS Society 'New identity'
Agency: The Partners
Client: International AIDS Society
Date: July 2016
The International Aids Society (IAS) is the world’s largest association of HIV professionals, with members from 180 countries engaged on all fronts of the global AIDS response.
Recent scientific breakthroughs mean that AIDS-related issues have lost their urgency, with AIDS increasingly perceived as a chronic condition that people live with, rather than die from.
In spite of the progress AIDS continues to ravage many lives. To ensure AIDS-related issues remain at the forefront we proposed two initiatives – firstly, emphasise the human rights impact of the disease as an essential counterpoint to the focus on scientific development and progress. Secondly, to evidence this by sharing the personal stories of the people who live and connect with the disease every day and the challenges they confront, often at great personal cost. We highlighted how the face of the enemy is changing – where once we fought a killer disease, today increasingly the enemy is apathy, prejudice, ignorance and poverty. We sought to give the membership a more powerful voice – both on ground every day and on the public stage. One Voice.
Practically, we created a new identity, communication tool-kit, communication platform and membership and digital strategy to give the IAS the voice and ability to communicate and engage with global stakeholders in the most effective way.
Credits:
Design Lead: Evelin Toledano
Copywriter: Mike Reed, Reed Words
Loading...
Location:
Secondary categories:
Company Reference:
Article Type:
Sponsored Content:
Non Sponsored Content
Choose Featured Video:
Random Featured Video
Badge Color:
Article Layout:
Section:
Agency